(upbeat instrumental music) >> Hey, everyone, welcome to theCUBE's coverage of the International Women Showcase 2022. I'm your host, Lisa Martin. I'm pleased to welcome my next guest, Jadesola Adedeji, the Chief Executive Officer of STEM METS. Jadesola, it's wonderful to have you on the program. >> Thank you so much, Lisa. It's great to be here, thank you. >> I was looking you up on LinkedIn and I noticed that your profile describes you as a social entrepreneur. Talk to me about that. >> Well, basically, the idea is that we are a business but we are in the social segment. And of course, that segment for us is education, which is obviously is one of the critical, you know, things that you need in life to thrive and to progress. So it's a social need and we are in that space trying to make a difference and bridge a gap that is in the education sector, which is around digital skills, 21st century skills. >> Jadesola, talk to me about STEM METS, the impetus to found this organization which you and a physician friend founded seven years ago. What was the genesis? >> Okay, so about 10 years ago, my husband and I moved back to Nigeria from North America, where we'd been working and studying. And we decided that we would take our experience and education back home, as well as our young kids, who were six and 10 at the time. But when we got home, what we found was a broken and impoverished educational system. And Nigeria was, you know, essential in our own foundational years. So it was really shocking and disappointing that our education system hadn't moved with the 21st century. A lot of our youth were leaving school without the relevant skills for them to get meaningful jobs. So my co-founder and I decided to do something about that by bringing in a different and more up-to-date way of learning and teaching, which was in STEM education. And so that's how we started, so both of us had a STEM background and we decided that, well, we would do something or attempt to do something about the state of our education in Nigeria. And so that's how we started. >> I love that. And you were talking to me a little bit earlier about the enrollment rate of students. Share with the audience what some of those statistics are and why this STEM METS program is so pivotal. >> Mm hmm. So as I said earlier, there are about 80 million school-age children in Nigeria. There are 10 million children that are out of school, of which about 50 to 60% are actually girls. So we are already at a disadvantage regarding our female population and even diversity in education. And so for us, we saw it as being bad enough that we can't even get into school and then when we get into school, you're not getting quality education. You get an education, but not sufficient enough with skills to get you meaningful jobs. And so for us, STEM education was the answer to trying to bring up the quality of our education and making sure that what the learning that was going on was relevant to the 21st century, which is innovation-driven, which is technology-driven, and combining that with soft skills that are required for the future workplace or even a life in entrepreneurship. And so, that's what we did in response to that. >> Tell us a little bit about the curriculum. And also, are you focused on young, school-age children, primary school, high school? >> Sure. So the great thing about what we do is that early years is essential, we feel, because those are the foundational years when the brain is developing. So we run programs for children from ages three to 16 and we run a variety of programs, so anything from construction with Lego, robotics, coding, UX design, sound and technology, just to be able to show the array of skills and modules that are available under the STEM umbrella, and also be able to showcase the diversity in terms of career options that are available to the children in our community. >> Who are some of the educators? Because one of the things that we say often when we talk about women in STEM and women in tech or some of the challenges with respect to that is, we can't be what we can't see. Talk to me about some of the mentors or the educators within STEM METS that these young girls can have a chance, as young as three, to look up to. >> Well, so that's the thing. So, I think fundamentally, our co-founders, myself and my co-founder were pivotal in terms of positioning ourselves as role models. We're female, we both had a STEM background. And then, secondly, our educators. Not being sexist, but about 90% of our educators are female. So we train them. We make sure they have the skills that they require to also implement our programs. And that is a secondary way of also showcasing to the children and the girls that we are teaching, that look, you know, STEM isn't just for boys. These are live and present role models that you can aspire to be. And we also felt that it was essential for us to recruit from the female pool, and it also helps working mothers. So they are able to look after their family, as well as still earn an income to support their families. Otherwise, they would have to give up one or the other. And because our programs are supplementary classes and we run them as after school clubs or holiday clubs, they are able to manage their time and their family accordingly. So we see what we are doing as two programs. We are educating the kids, we are educating the girls, but we're also capacity building in terms the female work force. So yes, we think that what we're doing is just really feeding the female ecosystem and just ensuring that we are developing women with relevant skills. >> So she can be what she can see because you're enabling her to see it. Talk to me about like the number of educators versus the number of girls that are in the program so far in the first seven years. >> Okay, so to date, we've reached about 10,000 learners, of which I would say about 40% are female. Obviously, our aim is to be sure that that number increases. So we're quite targeted in some of our programs, particularly the ones that we take to low-resource community. We are supported by brands from organizations such as Airbus Foundation, so that enables us to take our programs to the low-resource community and we ensure that the enrollment and the sign-up is equitable, ensuring that the girls also have access to it. >> I'm curious about your background. You said you were 20 years in the pharmaceutical industry. Were you always interested in STEM fields since you were a child or is that something that you got into a little bit later? >> Actually I think unconsciously, well, since I was a child. In our culture, at least then when I was growing up, you were either a doctor, or an engineer, or a lawyer. So there were specific pathways. So if you were in the liberal arts, you were expected to go into maybe law. If you were in science, engineering, or medicine. So I went down the pathway of pharmacy as a sort of in-between because I wasn't very good at physics so engineering wasn't an option. But I think growing up, you know, I felt that we had role models that we could also look up to, so going into the STEM field was something that, you know, was somewhat natural actually in my educational journey. Yeah, so that's how I got into the STEM field, encouraged by my dad actually. You know, he said, "You know, if you're going to "go into a life science sector, "make sure you have something that is professional, "something that can make you independent." So my career started in the pharma industry but then I ended up running my own businesses, as well, so I had a couple of pharmacies in Canada when we lived there. So I ran that as a businesswoman, but still in the life science field. >> So you've reached 10,000 youths so far and you're showing them all about STEM. STEM is a very broad mix of science, technology, engineering, mathematics, arts, as well, if we go to the STEAM area. So you're showing these kids there's so much breadth and depth there within the STEM in and of itself. >> Exactly. So that's why we oftentimes ensure that we have a variety of programs. So, and also, educating the parents and the public that STEM does not mean you're going to be a coder. You know, you can be a graphic designer, you could be a fashion designer even, UX design, you could be a robotics engineer, you could be a pharmacist. You know, so we try and bring in programs that just exposes them to a huge array of career options. One of the programs we brought in last year was a program that Spotify runs, which combines sound and technology. So making beats, making podcasts, and in there was literacy, as well. How do you pull rhymes together? You know, if you wanted to, you know, so music production, sound production, you know, writing poems and literacy. So the idea there is to say the skill sets are transferrable not just within the STEM field but also non-STEM field. So let's not forget, it's not just a technical skills development program. We are learning critical thinking, communication, problem solving, collaboration, how can you work effectively, resilience. So they are life skills that are also incorporated into the concept of STEM education. >> That's so important because as you shared with us, your 20-year history in the pharmaceutical industry, you ran businesses, you ran own pharmacies, you parlayed your expertise in the STEM field into running STEM METS. But what you're showing these kids that you've reached so far and all the many tens of thousands that you'll reach in the future that it's not just doctor, lawyer, firefighter. There are so many, I love how you have a program with Spotify. Kids probably go, "Wait, what? "Music production? "I wouldn't have thought of that "as under the STEM umbrella." But you're showing them, you're making them aware that there's so much breadth to what STEM actually is. >> Exactly, and I think the idea is to inspire creativity and innovation. That there's always a different way to do things. And so, STEM education is actually developing learning and thinking skills. You know, it's not just rote learning or cramming or theory. And you're applying it to real-life situations and real-life scenarios. So, I always say that our vision is to raise future leaders and problem solvers and equip them with skills to tackle challenges affecting our continent, as well as the world. So those skill sets are terribly important really and have a mindset of viewing everything as bringing solutions to any potential challenges that you may face, even personally. >> Which is incredibly important, especially as we've learned in the last two years that we've all lived through. I'm curious that you've got two kids you said, are they showing interest in the STEM arena? >> We are actually quite a STEM family. So my husband's background is in chemical engineering. My son just finished his undergrad in computer science and is doing a post-grad in computer games programming. My daughter is going to university this fall and she's looking into biochemical engineering. So I think the STEM thing was passed along. Not under duress, I think they just showed a general affinity for that. But I mean, we exposed them to a plethora of different programs so we are here now. >> And you're a STEM family. But that exposure is what it's all about, like we talked a minute ago about, you know, she can be what she can see. She needs to be able to see that, she needs to have that exposure, and that's what you're helping to accomplish with the STEM METS. Talk to me, last question. What are some of the objectives that you have for the next, say, two to five years with STEM METS? >> So for us in the next two to five years is really looking for opportunities to extend the reach of our program. With COVID, obviously we had to pivot online so we're seeing ourselves now as a blended learning education company. So we want to build out our online presence and capability. We definitely are looking to reaching about five to 10 thousand learners per year so we're really looking at, you know, our path to scaling. And that could be things like trainer sessions where we also equip our teachers, who then go on to equip students in their community or in their schools, as well. So path to scaling is really important to us and we are looking to see how technology can help us do that. >> Excellent. Well, we wish you the best of luck on your path to scale, and congratulations on all the success and the youths that you have reached so far. Sounds like a great organization and we appreciate learning about that and having the chance to educate more folks on what the STEM METS program is all about. Jadesola, thank you so much for your time. >> Thank you, Lisa. For Jadesola Adedeji, I'm Lisa Martin. You're watching theCUBE's coverage of the International Women Showcase 2022. (upbeat instrumental music)

>>Yeah, yeah. >>Hello and welcome back. You're just in time for our third session spot. I Q amplify your insights with AI in this session will explore how AI gets you to the why of your data capturing changes and trends in the moment they happen. >>You'll >>start to understand how you can transform your data culture by making it easier for analysts to enable business users to consume insights in real time. >>You >>might think this all sounds too good to be true. Well, since seeing is believing, we're joined by thought spots. Vika Scrotum, senior product manager. Anak Shaped Mirror, principal product manager to walk you through all of this on MAWR. Over to you actually, >>Thank you. Wanna Hello, everyone. Welcome to the session. I am Action Hera, together with my colleague because today we will talk to you about how spot I Q uses a. I to generate meaningful insights for the users Before we dwell into that. Let's see why this is becoming so important. Your business and your data is growing and moving faster than ever. Data is considered the new oil Howard. Only those will benefit who can extract value of it. The data used in most of your organization's is just the tip of the iceberg beneath the tip of the iceberg. What you don't see or what you don't know to ask. That makes the difference in this data driven world. Let's learn how one can extract maximum value of the data to make smarter business decisions. We believe that analytics should require less input while producing more output with higher quality in a traditional approach. To be honest, users generally depend on somebody else to create data models, complex data queries to get answers to their pre anticipated questions. But solution like hot spot business users already have a Google like experience where they can just go and get answers to their questions. Now, if you look at other consumer applications, there are multiple of recommendation engines which are out there, which keep recommending. Which article should I read next? Which product should I buy? Which movie should I watch in a way, helping me optimized? Where should I focus my time on in a Similarly in analytics, as your data is growing, solutions must help users uncovered insights to questions which they may not ask, we believe, and a I automated insights will help users unleash the full potential off their data Across the spectrum, we see a potential in a smart, AI driven solution toe autonomously. Monitor your data and feed in relevant insights when you need them, much like a self driving car navigates our users safely to their desired destination. With this, yeah, I'm happy to introduce you to spot like you are a driven insights engine at scale, which will help you get full potential off your data like you automatically discovers, personalize and drive insights hidden in your data. So whenever you search to create answers, spot that you continues to ask a lot more questions on your behalf as it keeps drilling and related date dimensions and measures employed insights which may be of interest to you. Now you as a user can continue to ask your questions or can dig deeper into the inside, provided by spotted you Spartak. You also provides a comprehensive set of insights, which helps user get answers to their advance business questions. In a few clicks, so spotted it. You can help you detect any outlier, for example, spot that you can not only tell you which seller has the highest returns than others, but also which product that sellers selling has higher returns than other products. Or, like you can quickly detect any trends in your data and help us answer questions like how my account sign ups are trending after my targeted campaign is over. I can quickly use for, like, toe get unanswered how my open pipeline is related to my bookings amount and what's the like there. What it means is that how much time a lead will take to convert into a deal I can use partake. You, too, create multiple clusters off my all my customer base and then get answers to questions that which customer segment is buying which particular brand and what are the attributes last and the most used feature Key drivers of change spotted you helps you get answer to a question. What factors lead to the change in sales off a store in 2020 as compared to 2019? We can do all this and simple fix. That's barbecue. What is so unique about Spartak? You how it works hand in hand with our search experience, the more you search, the smarter. The spot that you get as it keeps learning from your usage behavior on generates relevant insights for you for your users. Spartak. You ensures that users can trust every insights. A generator. It broadly does this and broadly, two ways. It keeps their insights relevant by learning the underlying data model on. By incorporating the users feedback that is, users can provide feedback to the spot I Q similar to any social media back from, they can like watching sites they find useful on dislike. What insights Do not find it useful based on users. Feedback Spot like you can downgrade any insight if the users have not find it useful. In addition to that, users can dig deep into any Spartak you insight on all calculations behind it are available for a user to look and understand. The transparency in these calculations not only increases the analytical trust among the users, but also help them learn how they can use the search bar to do much more. I'm super excited to announce Partake you is now available on embrace so our automated A insights engine can run queries life and in database on these datasets so you do not need to bring your data to thoughts about as you connect your data sources. Touch Part performs full indexing value to the data you have selected, not just the headers in the material and as you run sport in Q, it optimizes and run efficient queries on your data warehouse on. I am super pleased to introduce you. This new spot like you monitor the spot that you monitor will enable all your users to keep track of their key metrics. Spartak, you monitor will not only provide them regular updates off their key metrics, but we also analyze all the underlying data on related dimensions to help them explain. What is leading to the change of a particular metric monitor will also be available on your mobile app so that you can keep track of your metrics whenever and wherever you go, because will talk for further detail about this during the demo. So now let's see Spartak in action. But before we go there, let's meet any. Amy is an analyst at a global retail about form. Amy is preparing for her quarterly sales review meeting with the management, so Amy has to report how the sales has meat performing how, what, what factors lead to the change in the sales? And if there are any other impressing insights, which everyone should off tell to the management? So but this Let's see how immigrant use part like you to prepare for the meeting. So Amy goes to that spot, chooses the sales data set for her company. But before we see how many users what I Q to prepare for the meeting. I just wanted to highlight that all this data which we're going to talk about is residing in Snowflake. >>So >>Touch Part is going to do a life query on the snowflake database on even spot. A Q analysis will run on the Snowflake databases, so we'll go back and see how you can use it. So Amy is preparing for the sales meeting for 2019. We just ended. So images right Sales 2019 on here. She has the graph of the Continent tickets, >>so >>what she does is immediately pence it >>for >>the report. She's creating Andi now. This graph is available >>there now. >>Any Monnet observed >>that >>the Q four sales is significantly higher than Q >>three, so >>you she wants to deep dive into this. So she just select these two data points and does the right click and runs particularities. So now, as we talked earlier, Spartak, you recommends which columns Spartak Things Will best explains this change >>on. >>Not only that, you can look that Spartacus automatically understood that Amy is trying toe identify what led to this change. So the change analysis we selected So now with this, >>Amy >>has a bit more business context when he realizes that she doesn't want to add these columns. So she's been using because she thinks this is too granular for the management right now. >>If >>she wants, she can add even more columns. All columns are available for her, and she can reduce columns. So now she runs 42 analysis. So while this product Unisys is running, what the system will do with the background, this part I Q will drill across all the dimensions, which any is selected and try to explain the difference, which is approximately $10 million in sales. So let's see if Amy's report is ready. Yeah, so with this, what's product you has done is protect you has drilled across all dimensions. Amy has selected and presented how the different values in these dimensions have changed. So it's product. You will not only tell you which values in these dimensions have changed the most, but also does an attribution that how much of this change has led to the overall change scenes. So here in the first inside sport accuse telling that 10 products have the largest change out of the 3 45 values and the account for 39% increase. Overall, there has been look by the prototype category. It's saying that five product types of the largest change out of the 15 values, and they account for 98.6% of total increase. And they're not saying the sailors increased their also demonstrating that in some categories the sales has actually decreased to ensure the sales has decreased. Amy finds this inside should be super useful so immediately pins this on the same pain, but she was preparing for and she's getting ready with that. Amy also wants to dig deeper into this inside. My name goes here. She sees that spot. I Q has not only calculated the change across these product types, but has also calculated person did change. So Amy immediately sorts this by wasn't did change. And then she notices that even though Sweater as a category as a prototype, was not appearing in the change analysis but has the most significant change in terms of percentage in comparison to Q two vs Q four. So she also wants to do this so she can just quickly change the title. And she can pin this insight as well under spin board for the management to look at with this done. Now, Amy, just want to go back to this sales and see if she can find anything else interesting. So now Amy has already figured out the possible causes. What led to the increase in sales? So now, for the whole of 2019, as this is also your closing, Amy looks, uh, the monthly figures for 2019, and she gets this craft now. If Amy has to understand, if there is an interesting insight, she can dig into different dimensions and figure out on her own or immigrant, just click on this product analysis. That's product immediately suggest all the dimensions and measures immigrant analyze sales by Andi many. We will run this What will happen is this barbecue system will try to identify outliers. The different trend analysis Onda cross correlation across different measures. So Amy again realizes that this is a bit too much for her. So she reduces some of these insights, which she thinks are not required for the management right now from the business context and the business meeting. And then she just immediately runs this analysis. So now, with this, Amy is hoping to get some interesting insights from Spartak, which immigrant present to her management meeting. Let's see what sport gets for her. So now the Alice is run within 10 seconds, so spot taken started analyzing. So these are the six anomaly sport like you found across different products, where their total sales are higher than the rest. He also founded Spot. I just found eight insights off different product types which has tired total sales and look across these enemy sees that oh jackets have against the highest sales across all the categories in December as well. Amy wants toe been this to the PIN board on M. It moves further now. Amy's is that it has also shown Total Country purchased their product a me thinks this is not a useful insights. Amy can get this feedback. The system and system asked, Why are you saying you don't find this useful so the system can remember? So you can also say that anomalies are obvious right now and give this feedback and the system will remember. In addition, Amy finds that the system has automatically correlated the total sales in total contrary purchase. Amy Pence this as well to the pin board. Andi. She loves this inside where she she is that not only the total sales have increased, but total quantity purchases have increased a lot more on their training, opposed as well. So she also opens this now anything. She is ready for her meeting with the management. So she just goes and shares the PIN board, which she just created with the management. And you know what happens immediately? The jacket sales category Manager Mr Tom replies back to Amy and says in the request, Any d really like this? So now we will see how Spartak you can help any educators as request doesn't mean really need to create these kind of reports every month to cater toe Tom's request. So with this, I will handle it because to take us walk us through How spot that you can cater this request. Hi, >>everyone. So analysts like Amy are always flooded with such requests from the business users and with Spot and you monitor. Amy can set up everyone who needs updates on a on a metric in just a few simple steps and enable them to drag these metrics whenever and wherever they want. And north of the metrics, they also get the corresponding change analysis on the device off their choice with hot Spot. What I give money being available on both Web and the mobile labs. So let's get started with the demo will be set up a meet and go to the search tab and creator times we start for the metrics you want to monitor, right? And please know if the charges already created is already created. All is available is, um, usually a section in a PIN board. Also dancer. Then there's no need to create a new child. She can simply then uh, right click on the chart and select moisture from the menu, which then shows, which then shows the breakdown off the metric he's going to monitor, including the measure. What it's been grouped by on what it is filtered on. Okay, and also as this is a weekly metric, all the subscribers are going to get a weekly notification for this metric had been a monthly metric. Then the notifications would have been delivered on a monthly cadence. Next she can click on, continue and go to the configure dimensions called on Page. Here A is recommending what all dimensions could best being the change in this metric, she can go ahead with default recommendation, or she can change the columns as she seems very she can click, she conflict, continue and go to the next page, which is the subscriber stage. It is added by default to the subscriber, but she can search everyone who needs update on this metric and add them on this metric by clicking confirmed, she'll see a toast message on the bottom of the page, taking on which will take a me to this page, which is a metric detail page On the top of this page, we can see the movement of the metric and how it is changing over time, 92 you can see that the Mets jacket, since number has increased by 2.5% in the week off 23rd of December has compared toa the week off 16th of December and just below e a has invaded the man is generated in sites which are readily available for consumption. Okay to discharge. Right here says that pain products have the largest change out of all the 28 values and contributes to the 88% of the total increase in the same. And this one right here is that Midwest is the larger Midwest has the largest change and accounts for 55.66% off the total increase. Now, all this goodness is also available on the mobile lab. Right? So let me just show you how business users are going to get notified on the based. On this metric, all the business users who are subscribed to this metric are going to get a regular email as well as push notifications on the mobile lab. And when the click on this, they line on a metric detail page which has all the starts, which I just showed you on the on the bed version, okay. And one cyclic on back burden. They land on this page, which is a monitor tab, and it summarizes all the metrics Which opportunity monitoring and gives them a whole gave you to stay all I want to stay on top of their businesses. Okay. Eso that folks was monitor. Now I'll search back to slaves and cover. Summarize the key takeaways. From what? That she and I just don't know. So it's part of you wanted, uh, Summit Spartak you. It automatically discovers insights and helps you unless the full potential of your data and that's what I do is comprehensive set off analysis. You can answer your advanced business question in just a few simple steps and the end speed of your time. Bring state. And with a new support for embrace, you can run sport like you on your data in your data warehouse and with spotted you monitor, you can monitor all the business metrics and not just died. We can also understand that teaching teaching drivers on those metrics on the platform of your choice. So with that, I'll hand over toe, you know. >>Thank you so much. Both of you That was fantastic. Um, I just love spot like, because it makes me look like much more of a rock star with data than I really am. So thank you guys for that fantastic presentation. Um, so we've got a couple of minutes for a couple of questions for you. The first one is for action. Um, once spot I Q generates a number of insights. Can you run spot I Q again on one of those insights? >>Yeah, As a philosophy off Spiric, you sport like you never takes the user to the dead end Spartak. You also transparently shares the calculation. So user can not only the keeper that on edit Understand how this product you inside has been calculated, but user can also run us for like you analysts is honest for data analysis as well. Which music? And continue to do not on the first level. Second level in the third level as well. >>That's cool. Thank you. Actually on then The next one is for because for spot ik monitor is it possible to edit the dimensions used for explaining the factors to change that was detected? >>Yes. It's an owner of the metric you can change the dimensions whenever you want and save them for everyone else. >>Okay, well, I think that's about all we've got time for in this session. So all that remains is for me to say a huge thank you to Because an Akshay Andi, we've got the last session of this track coming up in a few minutes. So grab a snack. Come right back and listen to an amazing customer story with Snowflake on Western Union, they're up next.

>> Hey welcome back everybody, Jeff Frick here with theCUBE. We're at Zuora Subscribe 2017 in San Francisco. You know, I go to these events a lot. We love to talk to customers and clients and there's just some customers that are a little bit more personal than others. And this is one here. We're really excited to have Ken Cornick on. He's the co-founder, president and CFO, a busy guy, of Clear or affectionately known as ClearMe. >> ClearMe >> In the twitter-sphere. >> ClearMe.com, that's right. >> Jeff: Ken, great to meet you in person. >> Nice to meet you as well, thanks for your support as a customer. >> As you say, I'm an unabashed happy customer. >> That's great. >> Except when you get the nasty looks from people when they escort you past them all in the security line. >> Well, everybody can be a Clear member if they want. >> Exactly. >> And we give free trials, so they don't have to pay. >> How can you miss? So, where'd you come up with the idea? Just give us a little bit of the history for people that aren't familiar with Clear. >> Actually we don't have a not-invented-here mentality. We actually bought the business out of bankruptcy. >> Oh that's right >> 'Cause it was completely shut down. >> I actually ran into someone the other day at the airport, she said, "I had Clear before and then it went away." And then she was so happy you brought it back. >> Right and for our, we call them, legacy members that were members of the old company, we give their time back for free. So, I shouldn't say free because they paid for it. So, if you had a year remaining when the old company went under, we'll honor that year and you can use Clear for a year without paying and then hopefully you'll continue to pay us as an ongoing customer. >> And what people maybe don't know or are not as familiar with, is it's not just for airports anymore. I was so thrilled, not that long ago, I went to a Giants game at AT&T and I see the ClearMe sign. >> That's right. So we're in eight stadiums across the country with more to come. I live in New York so we have Yankees and Mets which makes me happy. I'm a Yankee fan, my kids are Mets fans so we're covered there. But we're looking to increase the number of places you can use Clear and to increase value, add to our members. So the more you use it, the happier you'll be, and the longer you'll stay with us. >> Right and how do you describe the service? Is it identity as a service? Which is something that just popped into my mind. How do you describe what Clear is all about? >> Funny enough, we do talk about identity as a service not relative to the airport business. The airport business is what we're known for. But really, we bought the business out of bankruptcy and we started it to become a biometric identity platform. Our view is, we want to remove friction. Wherever identity is important, up until now, any time you want to increase security, it diminishes the consumer experience. >> Right. >> So we think, our technology can change all that. We can increase security while making better consumer experiences as you witnessed at the Giants game. >> Or the Orlando airport which is my favorite Clear airport. >> So we are expanding in the airport but we are also looking to expand outside of the airport, even beyond stadiums. So things like, payment applications or it could be healthcare applications, we're building a biometric ecosystem. You've enrolled in Clear once, you can use that enrollment wherever we are. >> God, I can imagine you could integrate with building access points? All these types of things. >> That's exactly right. So there's smart cities, smart cars, all of those applications have biometric angles to them. >> So, good space to be in, good move. >> We think so. >> But we're here at Zuora Subscribe. So you guys chose to have a subscription relationship with your customers. So, why and what are some of the things that have come out of that that you've learned both kind of surprises as well as validations? >> Well, we're big believers in the subscription economy which is the sort of buzz word here. But for us, we want Clear members to not have to think about it. Part of the draw of Clear, is obviously you are saving time in the airport, but it's also the mentality of no stress going to the airport. So I flew out of JFK the other day at a seven AM flight. I live downtown. And I woke up at 5:15 for a seven AM flight, knowing that I could get through JFK, through the Clear lane in five minutes or less. That change in behavior is the true value add, that once our members experience that they love the service. And so, I don't want you to have to think about, well, it's a monthly, am I active am I not active? It's an annual, once a year subscription. You pay it, you don't worry about it again until you renew the year later. >> Yeah that's funny too that you put it in kind of an experience point of view. Because it is the experience. We just had the No-Stress Guy put a thing on the back of your head. Get the Clear card and that'll lower your stress on the way to the airport. >> Absolutely. >> Quite a bit because you just never know what's waiting for you at those security lines. >> You never know and it could be five minutes. It could be 30 minutes. And that uncertainty causes you to carve out a bunch of your time ahead of getting to the airport. You know that you can look at Waze and see what the traffic is. You know you can check online to see what kind of delays there are for your flight. But you just don't know what's going to happen at the security checkpoint. >> Right, right. >> It's the last frontier. >> So, any special, exciting new places that you want to highlight before we have to go? >> Sure so, we started in 2010 with two airports. Denver and Orlando were our first two airports back. We've been growing fairly rapidly. And we're about to open our 22nd airport in about a week to 10 days and that's Los Angeles which is a huge airport. >> Male: Oh, you're not at Los Angeles. >> We are not at Los Angeles yet. So that is a big piece of the network for us and especially if your in Bay Area base, really, really important. >> Right, how many terminals do you have to go? 'Cause you guys do it kind of terminal by terminal right? >> Yeah, we're going to be ubiquitous in L.A., besides the international terminal, we're going to be in seven check-points I believe. It's a very big operation, a big undertaking. >> Alright, well Ken like I say, I'm an unabashed fan so I won't pretend to be bias at all. Love the service. >> Great, thank you so much. >> And congratulations and again, great opportunities to go way beyond the airport. >> Thanks for hosting me. >> Alright my pleasure, Ken Cornick, I'm Jeff Frick. He's from ClearMe, I'm from theCUBE. Thanks for watching.