>>mhm mhm. Mhm Welcome back to convert connections 2021. This is the power panel. My name is Dave vellante joined by Reza more like a body was the ceo of calm vault. Isabel geese is the CMO of calm vault and john Gallagher he leads global enterprise infrastructure at sing Creon. And folks welcome to the cube. Thanks for coming on. >>Thank you. >>Thank you. >>So john we heard you this morning. You know, great job you guys are in the industrial logistics business. So supply chains at all a hot topic today. It's got to be challenging. Maybe you could talk about what you're seeing there, but specifically how are you thinking about data management in the context of your overall IT strategy. >>Okay, thank you. So in terms of data management, Synchrotron has 100 sites globally. So if we were to rewind by say 10 years we had data residing a lot out of those remote sites. Uh so over the last few years were basically consolidated a lot of that data and also centralist. So we've brought that into our data centers that we now have, which is a very, very centralist model. So that, that makes it a lot easier to understand where all of that data resides. >>So in the decision pie, as it relates to data, it sounds like cost efficiency is pretty, pretty ranks pretty highly. How does that impact your data management strategy and approach? I mean, is is that like the number one consideration? Is that one of many factors. How should we think about that? >>I would say cost is one of many factors. So obviously cost is key, but you don't want to introduce unnecessary risks. So you've got to keep costs at the forefront. But that's just one of the factors. Obviously data protection is one of the factors ensuring that data is protected and safe. And also understanding, is that exactly where that data resides, making sure that data is encrypted. So I would say that cost is just one of the factors. >>So Isabel good to see you again. I wonder if you could talk about how you're seeing your customers and what they're thinking about, how they're thinking differently about data management today, Are they changing the way they manage data giving given the escalation of ransomware that comprise the called the forced march to digital over the last 18, 19 months, but you've got new threats, new business dynamics, how is that affecting organizations? >>It does, it does affect them a lot. It's um we see a lot more. Actually, I asked a lot of virtual coffee talks with our customers so they can share best practices and a lot of C IOS network ending end with sizzles and they have a readiness plan because they know the question is not if they're going to have an attack, but when and how to recover from it is critical. So all the security team is really looking at the prevention but they know that if they can't stop it all, then they have a plan of end of to the data team for recovery. I see a lot more thoughtfulness because not all data is created equal. So which one is in the cloud and you can recover which one you need fast for minimum business was sorry, minimum business disruption and you keep on prime and which one you cannot lose and you have a go. So we see a lot more planning, a lot more collaboration across all verticals. We have also new services that help customers before the attacks to design and plan and also helping them post attack to recover so very much and to end and as we've seen the king out right now it's all about the people enabling them to do the business while you're risking the business too. So >>All right, thank you for that. So Reza and the fact that your Ceo is C I O. Uh so you must have some interesting conversations there but and you can be a sort of tap Sanjay's brain, how did you handle this kind of thing? And and uh that's a nice collaboration I bet. But what advice can you give to other, see IOS or grappling with cyber threats, data volumes and just the ongoing pressure to do more with less that never changes does it? >>It doesn't. And you're absolutely right. And I obviously as part of my job attracted benchmarks about budgets and everything else that before the pandemic used to track about like 3% growth year over year which is a hard to kind of do a whole lot with them. Um What what I can tell you is not for C I O not two areas the areas of investments are not created equal and from my perspective the biggest areas of investment for somebody like me in my position should be data and protecting the data. So that means that you have to find ways of on the budget side, find ways of shifting money whether you reallocate resources, whether you reform or a really organized differently, automate simplified etcetera. My background is operation so when you talk about people process technology outside of things, I leave the technology to the people that are really good at it and I focus on people and process side and for me that's about again efficiencies and finding ways that you can reorganize, you probably have the people that do the work that you want them to do and you just have to think about reorganizing them differently. And the last thing I said is prioritize prioritize initiatives across the board and it is like partner in crime in these things and we don't always say yes to her and what she wants because we need to be transparent so where we put our money >>so rest, I want to stay with you for me, I want to talk about data sprawl was interesting john during your session this morning I was sort of laying down some of my thoughts because I I feel like data sprawl, it's like social change. You can't fight it. You can maybe, you know for a period of time control it. But data is is out of control. So how do you address data sprawl in an organization? Both from a management perspective there's obviously risk. Somebody said this morning we used to keep, I think it was the C. I. A. In New Jersey. We used to keep everything forever. But that's risky. So how do you deal with that result from an organizational and management perspective? >>Yeah. You again, I'm gonna have to agree with you. As as I said in in a morning session, I like it's a natural phenomenon for a company to go through it. I've seen it in companies that are 150% people and I've seen it in companies that have tens of thousands of people. It's like a foundation onto what what entropy is in thermodynamics. It's the natural order of events. If you don't apply structure, organization data is going to go haywire and everything else. The only way. The best way that I know when the pendulum is here and everybody is doing the wrong thing is to push the pedal on the other side at least for a while to centralize, pick a few of your brightest people that know the data in and out, put them in a team and say you're responsible for making sense out of these things. Identify sources of truth for us and architect them differently. But but start with executive level metrics and board level metrics and push them down. >>So I see. I I agree with that with that. I think the people who have the data context are in the best position to add value as to whether it's data quality and how to get the most out of that data. But the problem is uh john I'd love to pick your brain on this. Especially your urine mia. You got all these different regulations and data silos, which I believe are a byproduct of how we organize. Uh, but but anyway, you have a lot of the considerations to deal with whether it's G. D. P. R. Or or or or data sovereignty etcetera. How do you approach that? >>So one of the first approaches we took when we moved over to con vault with our data protection was to reduce the number of products we used for the data protection. So we had six products through various acquisitions that we, we've done over the last 10-15 years. We've now reduced that six products down to one single product. So it means that all of your data is managed through a sort of single pane, which definitely gives you a much better insight. And also just going back to the costs that you mentioned in the previous question. Obviously going down from six products to one product, we managed to strip around $500,000 out of our costs over three years. We also moved data like I said into the center and allowed us to also concentrate the teams. So also the teams became more efficient because less people were dealing with that data as well. But yes you are right around GDP are there is definitely compliance to be considered and you just have to make sure you're up to date on all of those compliance regulations. >>So it's interesting resident here you talk about you know Isabelle, she's got needs but I would say Isabel that you probably know in your team, you know the marketing data better than anybody but there's got to be Federated governance, you've got to enforce policy in this data sprawl world. So anyway this is sort of a side but Sanjay Isabelle talk today about as a service growing like crazy and given your background I wonder if you can share any insights about how and why you think customers are going to be looking towards SAs I mean the whole world is becoming SAs ified you had some data on that this morning from, from Gardner. What are your thoughts? >>Yeah, no, absolutely, you're right experience this percent coming from cell phones and yes angie mentioned in the keynote by I think 2025 85% of business will be delivered through SAAS apps and that's very simple look at the world today the market dynamics of business changes. You mentioned the supply chain is you were talking you know all the line of business people of the business executives have to change fast. And the fastest way to do that is SAS because it has speed agility and you get the value faster problem being then it becomes very complex or I. T. Because you have workloads in multiple clouds on premise multiple apps and and what convo stands for and what everybody should look at is being able to enable all this innovation but at the same time removing the complexity for I. T. To protect this data to recover it and that's really where you know we're focusing our attention that is unavoidable. It's all about business and gT but it doesn't mean that you should compromise on data management. Yeah. >>Yeah I think you know we gotta we have to wrap here but I think the model, you know again it's about you coming from salesforce, we've contextualized our operational systems. You know, whether it's you know the sales cloud, the logistics, cloud, it's the lines of business actually have a good handle on this. And where I see the role of calm vault is that that notion of Federated governance, you've got to have centralized policy but you've got to programmatically and automate that out to the lines of business and I think that is kind of where the where the future is headed. Uh And I think that's really kind of controlled strategy. I'm hearing a lot on automation cloud like services and pushing that out. Um And so I see a new era in data coming and you guys talked a lot about this but but Isabelle will give you the last word. Put a put a bumper sticker on the on the panel for us. >>Well absolutely. I mean you said it's not left for no workload, sorry, it should be left behind and that's why you know you need a single architecture. I think businesses is changing fast and it's exciting. Uh And as long as you know you got a great I. T. Team with a great plan to have your back as a business leader. Every company should really embrace um all the change and innovation. So thank you day for for giving me the last world >>go. Thank you guys. I really appreciate you coming on the cube has been a fun day. We got more here that convulsed connections, keep it right there. We're gonna come back right after this short break my nose and I are going to wrap up and summarize the day. Yeah

>> Commvault was an idea that incubated as a project inside of bell labs, one of the most prestigious research and development organizations in the world, back in the day. It became an official company in 1996, and Commvault just celebrated its 25th anniversary. As such, Commvault has had to reinvent itself many times over the past two and a half decades. From riding the waves of the very early PC networking era, to supporting a rich set of solutions for the evolving enterprise. This includes things like cloud computing, ransomware disaster, recovery, security compliance, and pretty much all things data protection and data management. And with me to talk about the company, its vision for the future, with also a voice of the customer. Three great guests, Isabel Geese is the Chief Marketing Officer of Commvault, Manoj Nair is the GM of Metallic, and Tim Carben is a principal systems engineer with Mitchell International. Folks, welcome to the Commvault power panel. Come inside the cube. It's awesome to have you. >> Great to be here Dave. >> All right. First of all, I got to congratulate you celebrating 25 years. That's a long time, not a lot of tech companies make it that far and are still successful and relevant. So Isabelle, maybe you could start off. What do you think has been the driving factor for your ability to kind of lead through the subsequent technological waves that I alluded to upfront? >> So well, 25 years is commendable but we are not counting success in number of years we're really counting success in how many customer we've helped over those years. And I will say what has been the driving mater for us as who that has been innovating with our customers. You know, we were there every step of the way, when they migrate to hybrid cloud. And now as they go to multi cloud in a post COVID world, where they have to win gold you know, distributed workforce, different types of workloads and devices, we are there too. We have that workload as well. So the innovation keep coming in, thanks to us listening to our customer. And then adding needs that change over the last 25 years and probably for the next 25 as well. You know, we, we want to be here for customer who think that data is an asset, not a liability. And also making sure that we offer them a broad range of use cases to book why things simple because the word is getting too complex for them. So let's take the complexity on us. >> Thank you for that. So Manoj, you riffed on the cube before about, you know putting on the, the binoculars and looking at the future. So let's talk about that. Where do you see the future for this industry? What are some of the key driving factors that matter. >> Dave it's great to be back on the Cube. You know, we see our industry no different than lots of other industries. The SAS model is rapidly being adopted. And the reason is, you know customers are looking for simplicity simplicity not just in leveraging, you know the great technology that Commvault has built but in the business model and the experience. So, you know, that's one of the fastest growing trends that started in consumer apps and other applications, other B to B apps. And now we're seeing it in core infrastructure like data management, data protection. They're also trying to leverage their data better, make sure it's not fragmented. So, how do you deliver more intelligent services? You know, securing the data insights from the beta, transforming the data and that combination, you know our ability to do that in a multi-cloud world like Isabel said, now with increasing edge work loads. Sometimes, you know, our customers say their data centers are the new edge too. So you kind of have this, you know, data everywhere, workloads everywhere, yet the desire to deliver that with a holistic experience, we call it the power of bank. The ability to manage your data and leverage the data with the simple lesson without compromise. And that's really what we're seeing as part of the future. >> Okay. Manoj I to come back to you and double click on that but I want to introduce Tim to the conversation here. You bring in the voice of the customer, as they say. Tim, my understanding is Mitchell has been a Commvault customer since the mid two thousands. So tell us why Commvault? What has kept you with the company for more than 15 years? >> Yeah! It was what, 2006 when we started and really when it all boils down to it, it's just as Isabel said, innovation. At Mitchell we're always looking to stay ahead of the trend. And, you know, just to like was mentioned earlier data is the most important part here. Commvault provides us peace of mind to protect and manage our data. And they do data protection for all of our environments, right now. We've been a partner to help enable our digital transformation including SAS and cloud adoption. When we start talking about the solutions we have, I mean we of course started in 2006. I mean, this was version six, if I remember right, this predates me at the company. Upgraded to seven, eight, nine. We brought in 10, brought in 11, brought in hyper scale and then moved on to bring in the Metallic. And Commvault provides the reason for this. I guess I should say is, Commvault provides a reliable backup but most importantly, recovery, rapid recovery. That's what gives me confidence. That's what helps me sleep better at night. So when I started looking at SAS, as a differentiator to protect our 036 environments or 065 environments. Metallic was a natural choice, and the one thing I wanted to add to that is it came out cheaper than us building it ourselves. When you take into account resources, as well as compute and storage. So again, just a natural choice. >> Yeah. As the saying goes, back up is one thing, recoveries everything. Isabel you know we've seen the SAS suffocation of the enterprise, particularly, you know from the app side. You came from Salesforce. So you, the company that is the poster child for SAS. But my question is what's catalyzing this shift and why do you think data protection is ready to make the move? >> Well, there's so many good things about SAS. You know, you remember when people started moving to the cloud and transforming their CapEx into OPEX, well SAS bring yet another level of benefits. I.T, we know always has to do more with less. And so SAS allows you to, once you set up you've got all the software upgrades automatically without you know, I think it's smart work. You can better manage your cash flow because you pay as you grow. And also you have a faster time to value. So all of this at help, the fast adoption and I will tell you today, I don't think there is a single customer who doesn't have at least one SAS application because they have things of value of this. Now, when it comes to backup and recovery, everybody's at different stages you still have on premise, you have cloud, they have SAS and workloads devices. And so what we think was the most important was to offer a raw choice of delivery model. Being able to support them if they want software subscription, if they want an integrated appliance or easy one as SAS. As a service model, and also some of our partners are actually delivering this in a more custom and managed way as well. So offering choice because everybody is at a different stage on this journey when it comes to data management and protection, I actually, you know I think team is the example of taking full advantage or this broad choice. >> Well, you mentioned Tim that you leaned into Metallic. We have seen the SAS everywhere. We used to have a email server, right? I mean, (laughing) on prem, that just doesn't happen anymore. But how was Mitchell International thinking about SAS? Maybe you could share your, from your customer perch, what you're seeing. >> Well, What's interesting about this is Mitchell is been providing SAS for a long time. We are a technology company and we do provide solutions, SAS solutions to our customers. And this makes it so important to be able to embrace it because we know the value behind it. We're providing that to our customers. And when I look at what Commvault is doing I know that Commvault is doing the same thing. They're providing the SAS model as a value to their customers. And it's so important to go with this because we keep our environments cutting edge. As GDPR says, you need to have a cutting edge environment. And if you don't, if you cannot check that box you do not move forward. Commvault has that. And this is one less thing that I have to worry about when choosing Metallic to do my backup of O365. >> So thank you for that, Tim. So Manoj, thinking about what you just heard from Isabel and Tim, you know kind of fitting into a company's cloud or hybrid cloud, more importantly strategy, you were talking before about this. And in other words, it's not an either or, it's not a zero sum game. It's simpatico, if you will. I wonder if you could elaborate. >> Yeah. The power of band Dave I'm very proud of that. You know, when I think of the power of band I think of actually folks like Tim, our customers and Commonwealth first, right. And, really that need for choice. So for example, you know customers on various different paths to the cloud, we kind of homogenize it and say, they're on a cloud journey or they're on a digital transformation journey but the journey looks different. And so part of that, and as Isabella was saying is really the ability to meet them where they are in that journey. So for example, do you, go in there and say, "Hey, you know what I'm going to be some customers 100% multi-cloud or single cloud even. And that includes SaaS applications and my infrastructure running as a service." So there's a natural fit there saying great all your data protection. You're not going to be running software appliances for that. So you've got to data protection, data management as a service that Metallic is able to offer across the whole estate. And that's, you know, that's probably a small set of customers, but rapidly growing. Then you see a lot more customers were saying I'm going to do away as you're talking about with the email server, I'm going to move to Office 365 leverage the power of Teams. And there's a shared responsibility model there which is different than an on-prem data protection use case. And so they're, they're able to just add on Metallic to the existing Commvault environment whether it's a Commvault software or hyper-scale and connect the two. So it's a single integrated experience. And then you kind of go to the other end of the spectrum and say "great" customers' all in on a SaaS delivered data protection, as you know and you hear a lot from a lot of your guests and we hear from our customers, there's still a lot of data sitting out there. you know 90 plus percent of workloads in data centers, increasing edge data workloads. And if you were to back up one of those data workloads and say that the only copy can be in the cloud, then that would take like a 10 day recovery SLA. You know, we have some competent users who say that then that's what they have. Our flexibility, our ability to kind of bring in the hyper-scale deployment and just, you know dock it into Metallic and have a local copy instant recovery, SLA, remote backup copy in the cloud for ransomware or your worst case scenario. That's the kind of flexibility. So all those are scenarios we're really seeing with our customers. And that's kind of really the power of mandates. Very unique part of our portfolio. Companies can have portfolio products but to have a single integrated offering with that flexibility, that kind of depending on the use case you can start here and grow into a different point. That's really the unique part of the power event. >> Yeah, yeah. 10 day RTO just doesn't cut it, but Tim, maybe maybe you could weigh in here. Why, what was the catalyst for you adopting Metallic and maybe you could share what was the business impact there? >> Well, the catalyst and impact obviously two different things. The catalyst, when we look at it, there was a lot of what are we going to do with this? We have an environment, we need to back it up and how are we going to approach this? So we looked at it from a few different standpoints and of course, when it boils down to it one of the major reasons was the financial. But when we started looking at everything else that we have available to us and the flexibility that Commvault has in rolling out new solutions, this really was a no brainer, at this point. We are able to essentially back up new features and new products, as soon as they're available. within our Metallic environment we are running the activate. We are running the, the self-service for the end users, to where they can actually recover their own files. We are adding the teams into it to be able to recover and perform these backups for teams. And I want to step aside really quick and mention something about this because I'd been with, you know, Metallic for a long time and I'd been waiting for this. We've been waiting for an ability to do these backups and anyone I know, Manoj knows that I've been waiting for it. And you know, Commvault came back to me a while back and they said, we just have to wait for the API. We have to wait for Microsoft to release it. Well, I follow the news. I saw Microsoft released the API and I think it may have been two days later that Commvault reached out to me and said, Hey we got it available. Are you ready to do this? And that sort of turned around, that sort of flexibility, being on top of new applications with that, with Salesforce, that is, you know just not necessarily the reason why I adopted Metallic but one of those things that puts a smile on my face because I adopted Metallic. >> Well, that's an interesting story. I mean, you get the SDKs and if you're a leader you get them, you know, you can put the resources on it and you're ready when, when the product comes to GA. Manoj, I wonder if we could talk about just the notion of backing up a SAS. Part of the announcements today included within Metallica included backup and, and offerings for dynamics 365. But my question is why support dynamics specifically in in SAS apps generally? I mean, customers might say, doesn't my SAS provider protect my data. Why do I need a third party? And, and the second part of that question is why Commvault? >> Dave, a great question as always. I'll start with the second part of the question. It's really three words, the shared responsibility model, and, you know, a lot of times our customers, as they go into the cloud model they really start understanding that there is something, that you're getting a lot of advantages that certain things you don't have to do. But the shared responsibility model is what every cloud and SAS provider will indoctrinate in it's in desolate. And certainly the application data is owned by the customer. And the meaning of that is not something that, you know some SAS provider can understand. And so that requires specialized skills. And that's a partnership where we've done this now very successfully with Microsoft and LG 65. We've added support for Salesforce, And we see a rapid customer adoption because of that shared responsibility model, If you have a, some kind of an admin issue as we have seen in the news somebody changed their team setting and then lost all their chat. Then that data is discoverable. And you, the customer, responsible for making sure that data is discoverable or ransomware attacks. Again, covering that SAS data is your responsibility because the attack could be coming in from your instance, not from the SAS provider. So those are the reasons dynamics is, you know one of the fastest growing SAS applications from a business applications perspective out there. And as we looked at our roadmap and you look at at the right compliment. What is arriving by the agency, we're seeing this part of a Microsoft's business application suite growing, you know, millions of users out there and it's rapidly growing. And it's also integrated with the rest of the Microsoft family. So we're now, you know, proud to say that we support all three Microsoft clouds by Microsoft 365 dynamics. Those applications are increasingly degraded so we're seeing commonality in customer base and that's a business critical data. And so customers are looking to manage the data, have solutions that they can be sure they can leverage, it's not just protecting data from worst-case scenarios. In the case of some of the apps like dynamics we offer a support, like setting up the staging environment. So it's improving productivity off the application admins and that's really kind of that the value we're bringing able to bring to the table. >> Yeah. You know, that shared responsibility model. I'm glad you brought that up because I think it's oftentimes misunderstood but when you talk to CSOs, they understand it well. They'll tell you the shared responsibility is my responsibility. You know, maybe the cloud provider who will secure the the object storage bucket for the physical space, but it's, it's on me. So that's really important. So thank you for that. Isabelle, last question. The roadmap, you know how do you see Commvaults, Metallic, SAS portfolio evolving? what can you tell us? >> Oh, well, it has a big strategic impact on Commvault for sure, first because all of our existing customer as you mentioned earlier, 25 years, it's a lot of customer will have somehow some workload as SaaS. And so the ability without adding more complexity without adding another vendor just to be able to protect them in one take, and as teams, they bring a smile to his face is really important for us. The second is also a lot of customer come toCommvault from Metallic. This is the first time they enter the Commvault community and Commvault family and as they start protecting their SaaS application they realize that they could leverage the same application to protect their on-premise, data as well. So back to the power of hand and without writing off their past investments, you know going to the cloud at the pace they want. So from that perspective, there is a big impact on our customer community that quickened that Metallic brings. I don't know Manojs' way too humble, but, you know he doubled his customers every quarter. And, you know, we have added 24 countries to the portfolio, to the product. So we see a rapid adoption. And so obviously back to your question, we see the impacts of Metallic growing and growing fast because of the market demand because of the rapid innovation. We can take the Commvault technology and put it in the SaaS model and our customers really like it. So I'm very excited. I think it's going to be, you know, a great innovation, a great positive impact for customers and our new customer will welcome it, which by the way I think half, Manoj correct me but I think half of the Metallic customer at Commvault and the other half are new to our family. So, so they're very bullish about this. And it's just the beginning, as you know we all 25 year old or sorry, 25 year young and looking forward to the next 25. >> Well, I can confirm, you know we have a data partner, survey partner ETR enterprise technology research, and I was looking at the Commvault data and it shows within the cloud segment, when you cut the data by cloud, you're actually accelerating the spending momentum is accelerating. And I think it's a function of, you know some of the acquisitions you've made some of the moves. You made an integration. So congratulations on 25 years and you know you're riding the correct wave. Isabel, Manoj, Tim thanks so much for coming in the cube. It was great to have you. >> Thank you. >> Thank you Dave. >> I really appreciate it. >> And thank you everybody for watching. This is Dave Volante for the Cube. We'll see you next time.

(Upbeat Music) >> Commvault was an idea that incubated as a project inside of Bell Labs, one of the most prestigious research and development organizations in the world, back in the day. It became an official company in 1996, and Commvault just celebrated its 25th anniversary As such, Commvault has had to reinvent itself many times over the past two and a half decades from riding the waves of the very early PC networking era to supporting a rich set of solutions for the evolving enterprise. This includes things like cloud computing, ransomware, disaster recovery, security compliance, and pretty much all things data protection and data management. And with me to talk about the company, its vision for the future with also a voice of the customer are three great guests. Isabelle Guis is the Chief Marketing Officer of Commvault, Manoj Nair is the GM of Metallic, and Tim Carben is a Principal Systems Engineer with Mitchell International. Folks, welcome to the Commvault power panel. Come inside theCUBE. It's awesome to have you. [Isabelle] Great to be here today. >> All right. First of all, I got to congratulate you celebrating 25 years. That's a long time, not a lot of tech companies make it that far and are still successful and relevant. So Isabelle, maybe you could start off. What do you think has been the driving factor for your ability to kind of lead through the subsequent technological waves that I alluded to upfront? >> So well, 25 years is commendable but we are not counting success in number of years. We're really counting success in how many customers we've helped over those years. And I will say what has been the driving matter for us as who that, has been innovating with our customers. You know, we were there every step of the way when they migrate to hybrid cloud. And now as they go to multi-cloud in a post COVID world where they have to win gold you know, distributed workforce, different types of workloads and devices, we all there too. We assess workload as well. So the innovation keep coming in, thanks to us listening to our customer and then, adding needs that change over the last 25 years and probably for the next 25 as well. You know, we want to be here for customer was thinking that data is an asset, not a liability. And also making sure that we offer them a broad range of use cases to quote why things simple because the world is getting too complex for them. So let's take the complexity on us. >> Thank you for that. So Manoj, you've riffed on the cube before about, you know putting on the binoculars and looking at the future. So, let's talk about that. Where do you see the future for this industry? What are some of the key driving factors that matter? >> It's great to be back on theCUBE. You know, we see our industry no different than lots of other industries. The SaaS Model is rapidly being adopted. And the reason is, you know customers are looking for simplicity, simplicity not just in leveraging, you know the great technology that Commvault has built, but in the business model and the experience. So, you know, that's one of the fastest growing trends that started in consumer apps and other applications, other B to B apps. And now we're seeing it in core infrastructure like data management, data protection. They're also trying to leverage their data better. Make sure it's not fragmented. So how do you deliver more intelligent services? You know, securing the data, insights from the data, transforming the data, and that combination, you know, our ability to do that in a multi-cloud world like Isabelle said, now with increasing edge work loads. Sometimes, you know, our customers say their data centers has a new edge too. So you kind of have this, you know, data everywhere workloads everywhere, yet the desire to deliver that with a holistic experience, we call it the 'power of bank'; the ability to manage your data and leverage the data with the simple lesson without compromise. And that's really what we're seeing as part of the future. >> Okay. I don't know if all want to come back to you and double click on that, but I want to introduce Tim to the conversation here. You bring in the voice of the customer, as they say. Tim, my understanding is Mitchell has been a Commvault customer since the mid-2000s. So, tell us why Commvault, what has kept you with the company for more than 15 years? >> Yeah, we are, it was what, 2006 when we started. And really what it all boils down to it, it's just as Isabel said, innovation. At Mitchell, we're always looking to stay ahead of the trend. And, you know, just to like was mentioned earlier, data is the most important part here. Commvault provides us peace of mind to protect and manage our data. And they do data protection for all of our environments right now. We've been a partner to help in navel our digital transformation including SaaS and cloud adoption. When we start talking about the solutions we have, I mean we of course started in 2006. I mean, this was version version 6 if I remember right. This predates me at the company. Upgraded to seven, eight, nine, we brought in ten, brought in eleven, brought in HyperScale, and then moved on to bring in the Metallic. And Commvault provides the reason for this. I guess I should say is, Commvault provides a reliable backup but most importantly, recovery. Rapid recovery. That's what gives me confidence. That's what helps me sleep better at night. So when I started looking at SaaS as a differentiator to protect our 036 environments or 065 environments, Metallic was a natural choice. And the one thing I wanted to add to that is, it came out cheaper than us building it ourselves. When you take into account resources as well as compute and storage. So again, just a natural choice. >> Yeah. As the saying goes back up as one thing, recovery's everything. Isabelle. Yeah, we've seen the SaaSification of the enterprise. Particularly, you know from the app side. You came from Salesforce. So you, the company that is the poster child for SaaS. But my question is what's catalyzing this shift and why do you think data protection is ready to make the move? >> Well, there's so many good things and that's that. As you know, you remember when people started moving to the cloud and transforming their CAPEX into OPEX. Well SaaS bring yet another level of benefits. IT, we know always has to do more with less. And so SaaS allows you to, once you set up, you've got all the software upgrades automatically without you know, I think it's, why it works. You can better manage your cash flow, because you pay as you grow. And also you have a faster time to value. So all of this at help, the fast adoption and I will tell you today I don't think there is a single customer who doesn't have at least one SaaS application because they have things of value of this. Now, when it comes to backup and recovery everybody's at different stages. You still have On-Premises, you have cloud, there's SaaS, there's Workloads devices. And so what we think was the most important was to offer a broad choice of delivery model being able to support them if they want a software subscription, if they want an integrated appliance, or if they want SaaS as a service model, and also some of our partners actually delivering this in a more custom and managed way as well. So offering choice, because everybody is at a different stage on this journey. When it comes to data management and protection, I actually, you know, I think team is the example of taking full advantage of this bold choice. >> Well, you mentioned Tim that you leaned into Metallic. We have seen the SaaS everywhere. We used to have a email server, right? I mean, you know, On-Prem, that just doesn't happen anymore. But how was Mitchell International thinking about SaaS? Maybe you could share your, from your customer perch, what you're seeing. >> Well, what's interesting about this is, Mitchell is been providing SaaS for a long time. We are a technology company and we do provide solutions, SaaS solutions, to our customers. And this makes it so important to be able to embrace it because we know the value behind it. We're providing that to our customers. And when I look at what Commvault is doing I know that Commvault is doing the same thing. They're providing the SaaS Model as a value to their customers. And it's so important to go with this because we keep our environments cutting edge. As GDPR says, You need to have a cutting edge environment. And if you don't, if you cannot check that box you do not move forward. Commvault has that. And this is one less thing that I have to worry about when choosing Metallic to do my backup of O365. >> So thank you for that, Tim. So Manoj, thinking about what you just heard from Isabelle and Tim, you know, kind of fitting into a company's cloud or hybrid cloud, more importantly, strategy, you were talking before about this. "And", in other words, it's not an either or it's not a zero sum game. It's simpatico, if you will. I wonder if you could elaborate. >> Yeah, no The Power of And, Dave, I'm very proud of that. You know, when I think of The Power of And I think of actually folks like Tim, our customers and Commonwealth first, right. And, and really that, that need for choice. So for example, you know, customers on various different paths to the cloud we kind of homogenize it and say, they're on a cloud journey or they're on a digital transformation journey, but each journey looks different. And so part of that, "And", as Isabella was saying, is really the ability to meet them where they are in that journey. So for example, you know, do you, go in there and say, Hey, you know what, I'm going to be some customers 100% multi-cloud or single cloud even. And that includes SaaS applications and my infrastructure running as a service. So there's a natural fit there saying great all your data protection. You're not going to be running software appliances for that. So you've got to data protection, data management as a service that Metallic is the able to offer across the whole S state. And that's, you know, that's probably a small set of customers, but rapidly growing. Then you see a lot more customers were saying I'm going to do away as you're talking about but the emails are where I'm going to move to office 365, leverage the power of teams. And there's a Shared Responsibility Model there which is different than an On-Prem data protection use case. And so they're, they're able to just add on Metallic to the existing Commonwealth environment, whether it's a Commonwealth software or HyperScale, and connect the two. So it's a single integrated experience. And then you kind of go to the other end of the spectrum and say, great customers all in on a SaaS delivered data protection, as you know, and you hear a lot from a lot of your guests and we hear from our customers, there's still a lot of data sitting out there, you know, 90 plus percent of workloads and data centers increasing edge data workloads. And if you were to back up one of those data workloads and say that the only copy can be in the cloud, then that would take like a 10 day recovery isolation. You know, we have some competitors who say that then that's what they have. Our flexibility, our ability to kind of bring in the Hyper-Scale deployment and just, you know, dock it into Metallic, and have a local copy, instant recovery, SLA, remote, you know, backup copy in the cloud for ransomware, or your worst case scenario. That's the kind of flexibility. So all those are scenarios we're really seeing with our customers. And that's kind of really the power advantage. A very unique part of our portfolio, but, you know, companies can have portfolio products, but to have a single integrated offering with that flexibility, that kind of, depending on the use case, you can start here and grow into a different point. That's really the unique part of the power event. Yeah, 10 day RTO just doesn't cut it, but Timmy, maybe you could weigh in here. Why, What was the catalyst for you adopting Metallic and maybe you could share what was the business impact there? >> Well, the catalyst and impact, obviously two different things. The catalyst, when we look at it, there was a lot of what are we going to do with this? We have an environment, we need to back it up, and how are we going to approach this? So we looked at it from a few different standpoints, and of course, when it boils down to it, one of the major reasons was the financial. But when we started looking at everything else that we have available to us and the flexibility that Commvault has in rolling out new solutions, this really was a no brainer at this point. We are able to essentially back up new features and new products, as soon as they're available. Within our Metallic environment, we are running the activate. We are running the the self-service for the end users to where they can actually recover their own files. We are adding the teams into it to be able to recover and perform these backups for teams. And I want to step aside really quick and mentioned something about this because I'd been with, you know, Metallic for a long time and I'd been waiting for this. We've been waiting for an ability to do these backups and anyone I know Manoj knows that I've been waiting for it. And you know, Commvault came back to me a while back and they said, we just have to wait for the API. We have to wait for Microsoft releases. Well, I follow the news. I saw Microsoft released the API, and I think it may have been two days later. Good. Commvault reached out to me and said, Hey we got it available. Are you ready to do this? And that sort of turned around that sort of flexibility being on top of new applications with that, with Salesforce, that is, you know, just not necessarily the reason why I adopted Metallic but one of those things that puts a smile on my face because I adopted Metallic. >> Well, that's an interesting story. I mean, you get the SDKs and if you're a leader you get them, you know, you can put the resources on it and you're ready when, when the product, you know, comes to GA. Manoj, I wonder if we could talk about just the notion of backing up SaaS, part of the announcements today included within Metallic included backup and offerings for Dynamics 365. But my question is why support Dynamics specifically in SaaS apps generally? I mean, customers might say, doesn't my SaaS provider protect my data? Why do I need a third party? And, and the second part of that question is why Commvault? >> Dave a great question as always. I'll start with the second part of the question. It's really three words the Shared Responsibility Model. And, you know, a lot of times our customers as they go into the cloud model they really start understanding that there is something that you're getting a lot of advantages the certain things you don't have to do, but the Shared Responsibility Model is what every cloud and SaaS provider will indoctrinate in its S&As. And certainly the application data is owned by the customer. And the meaning of that is not something that, you know, some SaaS provider can understand. And so that requires specialized skills. And that's a partnership. We've done this now very successfully with Microsoft and LG 65, we've added support for Salesforce, and we see a rapid customer adoption because of that Shared Responsibility Model. If you have, some kind of, an admin issue as we have seen in the news somebody changed their team setting and then lost all their chat. And then that data is discoverable. And you, the customer is responsible for making sure that data is discoverable or ransomware attacks. Again, recovering that SaaS data is your responsibility because the attack could be coming in from your instance not from the SaaS provider. So those are the reasons. Dynamics is, you know, one of the fastest growing SaaS applications from a business applications perspective out there. And as we looked at our roadmap, and you look at at the right compliment, what is the right adjacency, we're seeing this part of Microsoft's Business Application Suite growing, you know, as millions of users out there and it's rapidly growing. And it's also integrated with the rest of the Microsoft family. So we're now, you know, proud to say that we support all three Microsoft clouds, Microsoft Azure, or 365, Dynamics. Those applications are increasingly integrated so we're seeing commonality in customer base and that's a business critical data. And so customers are looking to manage the data, have solutions that they can be sure they can leverage. It's not just protecting data from worst-case scenarios. In the case of some of the apps like Dynamics, we offer a support, like setting up the staging environment. So it's improving productivity of the application admins, and that's really kind of that the value we're bringing able to bring to the table. >> Yeah. You know, that Shared Responsibility Model. I'm glad you brought that up because I think it's oftentimes misunderstood but when you talk to CSOS, they understand it well. They'll tell you the shared responsibility is my responsibility. You know, maybe the cloud provider will secure the object storage bucket for the physical space, but it's on me. So that's really important. So thank you for that. Isabelle, last question, the roadmap, you know, how do you see Commvault's, Metallic SaaS portfolio evolving? What can you tell us? >> Oh, well, it's, it has a big strategic, you know, impact on Commvault for sure on the first portfolio first because of all of our existing customers as you mentioned earlier, 25 years, it's a lot of customers are somehow some workload as SaaS. And so the ability without, you know, adding more complexity without adding another vendor just to be able to protect them in one take, and as teams they bring a smile to his face is really important for us. The second is also a lot of customers come to Commvault for Metallic. This is the first time enter the Commvault community and Commvault family. And as they start protecting their assessed application they realize that they could leverage the same application to protect their own premised data as well. So back to The Power of And, and without writing off their past investments, you know, going to the cloud at the pace they want. So from that perspective, there is a big impact on our customer community the thing is that Metallic it brings I don't know Manoj is way too humble, but, you know, he don't go to this customer every quarter. And, you know, we have added 24 countries to the portfolio, to the product. So we see a rapid adoption. And so obviously back to your question, we see the impacts of Metallic growing and growing fast because of the market demand, because of the rapid innovation we can take the Commvault technology and put it in the SaaS model and our customers really like it. So I'm very excited. I think it's going to be, you know, a great innovation, a great positive impact for customers, and our new customers we're welcoming, which by the way I think half, Manoj correct me, but I think half of the Metallic customer at Commvault and the other half are new to our family. So, they're very bullish about this. And it's just the beginning, as you know, we are 25 years old, or sorry, 25 years young, and looking forward to the next 25. >> Well, I can confirm, you know, we have a data partner survey, partner ETR, Enterprise Technology Research, and I was looking at the Commvault data and it shows within the cloud segment, when you cut the data by cloud, you're actually accelerating, the spending momentum is accelerating. And I think it's a function of, you know, some of the acquisitions you've made, some of the moves you made in integration. So congratulations on 25 years and you know, you're riding the correct wave, Isabelle, Manoj, Tim, thanks so much for coming in theCUBE. It was great to have you. >> Thank you. >> Thank you Dave. >> I really appreciate it. >> And thank you everybody for watching. This is Dave Vellante for theCUBE. We'll see you next time. (Upbeat Music)

>>Hello everybody. I am Toshihiko Nishimura from Stanford. University is there to TTT out here, super aging, global OMIM global transportation group about infections, uh, or major point of concerns. In addition, this year, we have the COVID-19 pandemic. As you can see here, while the why the new COVID-19 patients are still increasing, meanwhile, case count per day in the United state, uh, beginning to decrease this pandemic has changed our daily life to digital transformation. Even today, the micro segmentation is being conducted online and doctor and the nurse care, uh, now increase to telemedicine. Likewise, the drug development process is in need of major change paradigm shift, especially in vaccine in drug development for COVID-19 is, should be safe, effective, and faster >>In the >>Anastasia department, which is the biggest department in school of medicine. We have Stanford, a love for drug device development, regulatory science. So cold. Say the DDT RDS chairman is Ron Paul and this love leaderships are long mysel and stable shaper. In the drug development. We have three major pains, one exceedingly long duration that just 20 years huge budget, very low success rate general overview in the drug development. There are Discoverly but clinical clinical stage, as you see here, Tang. Yes. In clinical stage where we sit, say, what are the programs in D D D R S in each stages or mix program? Single cell programs, big data machine learning, deep learning, AI mathematics, statistics programs, humanized animal, the program SNS program engineering program. And we have annual symposium. Today's the, my talk, I do like to explain limitation of my science significance of humanized. My science out of separate out a program. I focused on humanized program. I believe this program is potent game changer for drug development mouse. When we think of animal experiment, many people think of immediately mouse. We have more than 30 kinds of inbred while the type such as chief 57, black KK yarrow, barber C white and so on using QA QC defined. Why did the type mice 18 of them gave him only one intervention using mouse, genomics analyzed, computational genetics. And then we succeeded to pick up fish one single gene in a week. >>We have another category of gene manipulated, mice transgenic, no clout, no Kamal's group. So far registered 40,000 kind as over today. Pretty critical requirement. Wrong FDA PMDA negative three sites are based on arteries. Two kinds of animal models, showing safety efficacy, combination of two animals and motel our mouse and the swine mouse and non-human primate. And so on mouse. Oh, Barry popular. Why? Because mouse are small enough, easy to handle big database we had and cost effective. However, it calls that low success rate. Why >>It, this issue speculation, low success rate came from a gap between preclinical the POC and the POC couldn't stay. Father divided into phase one. Phase two has the city FDA unsolved to our question. Speculation in nature biology using 7,372 new submissions, they found a 68 significant cradle out crazy too, to study approved by the process. And in total 90 per cent Radia in the clinical stages. What we can surmise from this study, FDA confirmed is that the big discrepancy between POC and clinical POC in another ward, any amount of data well, Ms. Representative for human, this nature bio report impacted our work significantly. >>What is a solution for this discrepancy? FDA standards require the people data from two species. One species is usually mice, but if the reported 90% in a preclinical data, then huge discrepancy between pretty critical POC in clinical POC. Our interpretation is data from mice, sometime representative, actually mice, and the humor of different especially immune system and the diva mice liver enzyme are missing, which human Liba has. This is one huge issue to be taught to overcome this problem. We started humanized mice program. What kind of human animals? We created one humanized, immune mice. The other is human eyes, DBA, mice. What is the definition of a humanized mice? They should have human gene or human cells or human tissues or human organs. Well, let me share one preclinical stages. Example of a humanized mouse that is polio receptor mice. This problem led by who was my mentor? Polio virus. Well, polio virus vaccine usually required no human primate to test in 13 years, collaboration with the FDA w H O polio eradication program. Finally FDA well as w H O R Purdue due to the place no human primate test to transgenic PVL. This is three. Our principle led by loss around the botch >>To move before this humanized mouse program, we need two other bonds donut outside your science, as well as the CPN mouse science >>human hormone, like GM CSF, Whoah, GCSF producing or human cytokine. those producing emoji mice are required in the long run. Two maintain human cells in their body under generation here, South the generation here, Dr. already created more than 100 kinds based on Z. The 100 kinds of Noe mice, we succeeded to create the human immune mice led the blood. The cell quite about the cell platelets are beautifully constituted in an mice, human and rebar MAs also succeeded to create using deparent human base. We have AGN diva, humanized mouse, American African human nine-thirty by mice co-case kitchen, humanized mice. These are Hennessy humanized, the immune and rebar model. On the other hand, we created disease rebar human either must to one example, congenital Liba disease, our guidance Schindel on patient model. >>The other model, we have infectious DDS and Waddell council Modell and GVH Modell. And so on creature stage or phase can a human itemize apply. Our objective is any stage. Any phase would be to, to propose. We propose experiment, pose a compound, which showed a huge discrepancy between. If Y you show the huge discrepancy, if Y is lucrative analog and the potent anti hepatitis B candidate in that predict clinical stage, it didn't show any toxicity in mice got dark and no human primate. On the other hand, weighing into clinical stage and crazy to October 15, salvage, five of people died and other 10 the show to very severe condition. >>Is that the reason why Nicole traditional the mice model is that throughout this, another mice Modell did not predict this severe side outcome. Why Zack humanized mouse, the Debar Modell demonstrate itself? Yes. Within few days that chemistry data and the puzzle physiology data phase two and phase the city requires huge number of a human subject. For example, COVID-19 vaccine development by Pfizer, AstraZeneca Moderna today, they are sample size are Southeast thousand vaccine development for COVID-19. She Novak UConn in China books for the us Erica Jones on the Johnson in unite United Kingdom. Well, there are now no box us Osaka Osaka, university hundred Japan. They are already in phase two industry discovery and predict clinical and regulatory stage foster in-app. However, clinical stage is a studious role because that phases required hugely number or the human subject 9,000 to 30,000. Even my conclusion, a humanized mouse model shortens the duration of drug development humanize, and most Isabel, uh, can be increase the success rate of drug development. Thank you for Ron Paul and to Steven YALI pelt at Stanford and and his team and or other colleagues. Thank you for listening.

okay welcome back we're live here in Las Vegas this is the cube silicon angles exclusive coverage of IBM's information on demand I'm John Farid founder silicon I am John mecos day volante and we're talking social business and our next guest is Renee ducrai decree from IBM welcome welcome to the q thank you you know I was having trouble those names but social business yesterday we were teasing it up and you know we were riffing on that because the date topic was big data analytics which shows the value sign up at the insights all the all that greatness and that's going to have the impact on business of the conversation today is social business so I want you to just take the folks through what's the new orientation towards social business it's not like it hasn't been around awhile collaboration connecting with phones and an email has been kind of the old way what's the new direction of social business why is it important now all right thank you John so I'm great question so once again my name is Renee decree and the director of marketing for IBM social business unit and you know as we're looking at social business and we think about you know the unprecedented growth and innovation that it's really been driving over the last you know really five plus years right and some of the trends that we've been seeing with a lot of the smarter planet implementations that we've done there's really some key trends that have been emerging around you know how people inform the decisions that they're making as well as you know how they're delivering value to clients and really leveraging you know one of the big payoffs of social business is really social data right and now they're leveraging the social data much better in you know really to make product and service innovation you know much more robust and what are they able to deliver to clients good so even a couple short years ago business let's say what's the point of twitter why do you even bother can you get any value out of it and what's changed you talk about that change and what's change in your customer base yeah and really you know as we look at social business it's it's so much more than you know the typical when you think of social the typical tools like Twitter and Facebook and it's really about applying social networking tools to really you know improve your business drive better you know more productivity across your your workforce just as an example you know one of the implementations that we've done working with Boston Children's Hospital classic example of how you know you take social technologies and really apply it to business right so working with Boston's Children's Hospital we've created a social networking hub that allows them to share all kinds of you know surgical procedures you think of how you know physicians were trained there's such an explosion of data right there's medical journals that are creating you know all kinds of learnings that these exploding rates doctors having a hard time keeping up with all the information as well as all the new procedures out there so now we've helped them create the social networking hub that houses all that information so now physicians all over the world are able to share that information with each other and what we're hearing are you know very good when you talk about you know return on investment right we're hearing very good anecdotal stories around you know doctors and remote locations being able to you know through a mobile device plug into that social networking hub now and actually you know see procedures being done real time instead of you know in in the world of old you had to do all of that training person-to-person very expensive not scalable now they're able to share that through this networking hub at unprecedented rates which is really helping physicians you know save lives right so we're hearing anecdotal stories about how they're able to save lives by leveraging this networking hub Renee how would you characterize this in the strategy is it really to take the best of social networking concepts maybe improve upon them you know replicate them in certain ways and as I say prove upon certainly from a maybe a security standpoint and collaboration maybe integration with other technology products and do that in sort of a walled garden type of safe approach or is it more of a hybrid between sort of what I just described and sort of the public social networks in here again I think it's um so you know a great question i think it's you know based on the needs of the client really as well you know one of the things that we're seeing is definitely a need to have a secure social infrastructure right so working with clients to deliver that based on their needs whether it needs to be you know highly secure we're not the other thing that's interesting in your question is you know leveraging all the social data providing you know social analytics around that data to really help you know here again people make better decisions as well as you know to really inform the you know the value that they're delivering so you think about crowdsourcing for example right and a lot of the examples that we see out there with various vendors crowdsourcing product development so you know being able to improve upon upon their products by being able to look to leverage these social communities if you will okay so it's really sort of both and I guess it probably depends on the industry some highly regulated industry exactly one of the little bit more private yet others like consumer packaged goods maybe they're trying to do some some testing and that's that's an industry that you came out of exactly you cut your teeth the exact dr. gamble so so I I would imagine that there's a lot of momentum in that industry what if we could talk about that a little bit how that's changed since I mean when you know the 90s it really wasn't any kind of public social networks yes I talk about that industry specifically and they would get into some other one so consumers always very you know very interesting right there's so much on that you can do especially around social right if you look at you know procter gamble has always been you know a leader in using social networks and you know social communities to you know really tap into what people like about their products what makes a product good why people you know what performance people are getting out of the products and making sure that they also improve upon that every you know kind of turn of the crank you'll see a new release around tide or you know some new innovation so they're very good at you know leveraging kind of social networks and I think as social technologies have improved and advanced they've been able to leverage that the other thing that's interesting is just when I look at you know other consumers right other consumer products companies you know one that we we point to all the time has really haven't done something spectacular was oreo at the super bowl right and we look at their real time marketing that they did with Twitter and even now they're doing some very innovative things to drive engagement with clients and really kind of improve their you know kind of relationships with clients online a lot of things on Twitter that I think are very clever and really getting people almost to to innovate and come up with you know different desserts and that kind of thing and then take pictures of them actually leveraging Twitter and vine that are you know some very clever implementations that are seeing as well so we had a comment i just posted on Twitter what is the value of Twitter I asked on the queue and some comments from the crowd captain traditional media is about building brands if I'm selling you know I see nachos you name it you see the ad on TV you sure to buy it later you kind of offline and mobile and Twitter you can not do that online so the dynamics there how does use how do you see Twitter for instance changing the game for consumers and in the in this in the spirit of brand advertising or brand marketing yeah so one thing that you know I've raised you with Twitter and for business it's I think it's really a very net way of getting information right so in our you know attention sand deficit you know environment that we live in where you know attention is definitely a commodity right that everyone's trying to win I think Twitter is a way you know in a very number of characters and people tend to like it for you know those aspects because you can really hone in on the news channels that you're interested in the topics that you're interested in and get feedback real-time very succinctly you know with a very short blurb and a point to you know an article so I see it as like four companies a way to you know very quickly send out information so now keep messages links to demos I also think it's a great way like Oreo has done with the Super Bowl you know to really get things to go viral very quickly and so you know being able to leverage now you know actually I was just on a panel at it was a real time marketing event in New York and one of the things that is always a challenge with organizations though in using Twitter is the real time aspect of it right and so I think for Oreo I actually read an article for what they did the super bowl and for those that are not familiar with it you know they did a tweet when the lights went out at the Super Bowl this year or they actually said you know you can still dunk an Oreo in the dark right there was a perfectly time and but the thing that went into that like I read this article about and you know how did they pull it off and they actually had like all of their senior executives sitting around a table that you know made the decision that you know go we're going to you know post this tweet and so you think about large organizations like IBM and you know other you know vendors would I be able to get all of our senior leaders around a table to you know approve a tweet for the you know in the evening of the Super Bowl that would probably like a very career limiting think if that was to happen right so the flash mob essentially an exact negative trend and it was amazing but you know you think about that in large organizations would be pretty hard to pull off so there's always that real-time nature of Twitter that's a challenge for large organization we have big data Alex on Twitter Alex Phillips so so it was a great great friend of the cube and he says the new commodity is attention and one wants to win it my comment was to that which I agree with the new currency is I'm a scarce resource yeah cuz there's so much information we heard from dr. Tim Buchanan yes they talk about all the alarms going off in the hospital there's so many notifications going on you could be bombarded with no noise out there so that's the new week scarce resources time do you agree with that and do you agree the attention game is what people are trying to fight for how do businesses you know extract that state from the noise of you body how people break through that yeah i think you know social technologies are a key way to do that because there's so many new sources right there's so many things that you know you really are trying to achieve that cut through right to it to an audience so definitely towards a way to do that you know in the instance that i gave you with Boston's Children's Hospital for example so taking those social technologies and applying it to a business you know from a business standpoint I think one of the things that's great is your able to you know allow people to collaborate across the world you know by doing a social technology home like we did for Boston Children's Hospital where now people in very remote locations can upload information you know download information to share so I think you know when you think about that attention deficit and attention is a key commodity one thing that I think social kind of levels the playing field with on that is being able to allow people to cut through to the things that they really care about and want to hear about so like on Twitter you know another example you know people are always wondering how do I get more followers how to get more followers if you are tweeting things that are authentic that people are that are that's relevant it's amazing the followers will come the brings up that brings up a good point i want to chill down we also have brainy on twitter who was making crowd chatter making a comment about twitter is also a huge listening funnel Jake poor way shared that Twitter data is used to identify flu breakouts we saw that yesterday here in the keynote so I asked you two questions on that and that come up you mentioned people want to try to get more followers so there's really two concepts one is the tooling available right now still early I want you to talk about kind of a vision and how you guys see that evolving on the tooling and the platforms for customers what's going to be automated what in the future will and make you know social media monitoring obsolete is it's going to be plug and play and to the gamification aspect of it people are gaming Twitter and social networks to get more followers or click on a heads okay so you can use big data solved society problems or get more followers so but gamification sees it so there the tooling kind of where we're at in your mind and also the concept of gamification and user experience okay so all very good questions so you know from a platform perspective we have a social business platform there are solutions around smarter workforce which here is you know a lot of round talent management we have an acquisition that we deal with kenexa around talent management workforce management a lot of robust solutions there there's also a lot of social analytics solutions that we offer on a platform as well as you know we're trying to expand that so you'll see you know announcements coming from us in the future really around including smarter workforce or smarter commerce solutions as well as the overall umbrella underneath the umbrella of social business now from a gaming gamification standpoint yeah I think gay like engagement is key and really trying to figure out ways to increase you know engage meeting with employees or you know with with our customers and gamification I think is a key way to do that right so I was actually out meeting with a client on maybe a week and a half ago superior group and you're actually going to interview tomm their CEO later on today and one of the things that they talked about was using a gamification element and kind of like the training of their workforce and you know kind of making it fun you know to learn aspects of the company when people first come in which I thought was a very clever use of gamification right and then there's always the you know all the contests that you see you know across all the different vendors out there we've been looking at doing you know some gamification elements at some of the conference's going forward like anyone that's going to connect you so you know some gamification there's gamification over here in the corner as well so we have voting on crowd chats a little gamification tweaking people I mean it's so this is the gesture economy right i mean where people are clicking on things and and and making their sentiment known we there with hashtags or votes so i got to ask you about the real time aspect of it you mentioned crowdsourcing earlier this is a new phenomenon the notion of actually measuring crowds i mean marketing is kind of tried to do sampling and you know most of the research analyst we talked to have old-school meant that we sampled 250 people well now you can sable turn 50,000 people so you now have instrumentation which creates interesting crowd sourcing opportunities yeah definitely in real time so you gotta do both you can't talk about those two concepts yeah so the thing that's interesting with crowdsourcing there's a miles reading an article and and uh mmm there was a statement in the article that said you know nowadays you know who's the smartest person in the room you know yesterday it used to be you know they used to point to a person right now it's the wisdom of the crowd or fifth grader exactly so you know I think I just thought that was kind of an interesting way as they opened up the article but it was speaking to crowd sourcing and how really you know we look at like product development and you know a lot of the crowdsourcing models that are out there right now you know my boss part Scott Hebner has small you know children that are like in their teens and he talks about a crowdsourcing model where his son has already bought like an airplane you know that's going to be part of like a game and you know the game's not coming for like another year and a half but they've already crowd sourced millions of dollars by getting people to buy a component that'll be used as a part of the game so you know I think there's a lot of very interesting crowd sourcing models out there and I think we're just going to see more and more of it as well well the crowd has always been a very you know efficient I'm wearing Las Vegas handicapper right i mean young people always say Oh either the football game wow that Las Vegas really got it right you know what's the crowd who actually got it right because they bet you know they make a market and the crowds determining what that line should be essentially right and so you know they really make the market and so I have to ask you a question about the philosophy of IBM regarding social is it is it my understanding that essentially you want to make social every part of an application experience is that ultimately where you're headed exactly so you know you and you'll start seeing more of that as different offerings come forward you'll see more social technologies that are being brought forward so and a lot of our solutions were you know baking in same time for example where there's the real-time collaboration piece so we're baking into a lot of the solutions so definitely as you think of being a smarter Enterprise being a social enterprise leveraging all of the social collaboration tools is a must yeah so that talks to a complete change in the user experience ok do you think you think ultimately that the the social user experience is going to dominate application design I mean you know five ten years down the road yeah you know what I think there's no going back like you know we're at a point where and actually our latest c-suite study that was just released maybe two weeks ago it's called the customer activated enterprise and it really talks about how you know you have to listen to the wisdom of the crowd and your clients in order to you know make sure their clients are always delighted right with with the products that you're delivering to market and just really the importance of listening to you know to clients going forward and I think it's um you know we're seeing that in the marketplace we're seeing that and you know solutions that people are bringing forward that different vendors are bringing forward so I think you know all boats arise we're at a point where we're never going to go back I believe and you know client you know feedback and insights into your products it's here to stay well we got we got a smart crowd smarter crowd on crouch at night and one of the questions I'll ask before we end the segment is all comment Isabel says crowdsourcing scales where the like-minded people saying with you connecting with that that came up yesterday as well as in communities you want to put you know smart people with the audience within its customers or or the chem so great comment there but the question I want to ask you and the segment is does IBM plan on crowd sourcing solutions in the smarter cloud and is the social business portfolio going to be kind of part of that smarter cloud initiative well that's a great question crowdsourcing I think we'll always crowdsource innovation piece of it so making sure that we listen to clients and factor you know all of those key learnings into the next river of our products I'm assuming that you're not saying from a funding standpoint from browser using technology like what kind what we're doing here and with the cube is some people are engaged they want to engage and you're seeing people do tweet chats and as we mentioned earlier there is an active crowd out there yeah that is activated by other people yeah and i think you know now i think crowdsourcing is like the buzz word for it but we've been doing that for a long time you know listen to clients making sure you know that we factor that into the next row of offerings that are coming out and I think you know social technologies are enabling us to you know just further evolve you know how we've listened to customers over time I remember to reiterate we said yes there's a folks you know Jonah white I was running comms back in two thousand five times room when I first started I did the first podcast with a team over there yeah back in the day and I remember they were doing crowdsourcing internally IBM had huge blogging great internal collaboration going back with it seems like a decade ago it's almost a decade ago I mean so you're not you that's not new to you yeah so final comment i want to ask you but boy rap before we wrap here is what is the new resurgence within IBM around social business okay you've been doing it internally even doing with customers that's a long time ago was you know really before Facebook and Twitter even came about what's the new tweak on the model for you guys and how do you guys look at going forward to build on your expertise ok so I think it's you know it's a couple things one it's you know really kind of harnessing here again kind of the wisdom of the crowd here and as we you know go forward with our social business platform baking in a lot of the social collaboration tools that we have into you know other solutions across the corporation it's you know leveraging one of the big payoffs is around social data so making sure that we you know provide our clients with all the social analytics you know to leverage all the data that they've been collecting over years that they may have been sitting on and not using to better engage with clients to you know deliver exceptional client experience be able to you know innovate around the product so that they're delivering you know and then finally the other piece that you know no one ever thinks about is kind of the elephant in the room but you know based on you know we talked about you know regulatory requirements or what are their needs are but just making sure that you know it's in a secure kind of social infrastructure and being able to you know help our clients with that you know I think those are some of the key things that were focused on and you know making sure that as clients you know deliver value that they're able to you know really you know here again leverage the social data and they do create here live on the cube director of marketing for social business here at IBM great conversation great engagement online there on the on the Twitter comment and how you talked about these new channels these new opportunities it's exciting times and certainly this interest and for businesses out there it's fun to watch and then opportunities so this the cube right back with our next guest after this short break the queue