(upbeat music) >> Welcome back to theCUBE's coverage of AWS re:Invent 2021. I'm John Furrier, host of theCUBE. You're watching CUBE's worldwide leader in tech coverage. We're in person on the show floor. It's also a hybrid event, online as well. CUBE coverage online with Amazon re:Invent site. Great content all around, amazing announcements, transformation in all areas are exploding and in innovation, of course, we have innovation here with Sandy Carter, the worldwide public sector vice-president of partners and programs for Amazon Web Services. Sandy, welcome back, CUBE alumni. Great to see you. Thanks for coming on theCUBE. >> Great to see you and great to see you in person again. It's so exciting. The energy level, oh my God. >> Oh my God. It's so much. Thanks, great keynote. Good to see you again in person. A lot of action, give us the top announcements. What's going on? What are the top 10 AWS announcements? >> Yeah, so we, this year for 2022, as we frame it out, we decided on a 3D strategy, a three-dimensional strategy. So we started with destination then data and then delivery. So if I could do them in that order, does that sound good? >> Yeah. Destination. >> So let's start with destination. So I got this from one of the customers and he said to me, "look, Sandy, I thought it was all going to be about getting to the cloud. But when I got to the cloud, I realized it wasn't about just in the cloud, it was about what you do in the cloud." And so we made some announcements this morning, especially around migration, modernization, and optimization. So for migration, we have the mainframe announcement that Adam made, and then we also echoed it. Cause most of the mainframes today sit in public sector. So this is a managed service, it's working with Micro Focus, one of our partners. And Lockheed Martin one of our partners is one of the first into the mainframe migration, which is a service and services to help customers transform their business with the mainframe. And then as we compliment them, we look at that we also have modernization occurring. So for example, IoT. IDC tells us that IoT and that data has increased four times since COVID because now devices and sensors are tracking a lot of data. So we made an announcement around smart cities and we now have badging for our partners. We have 18 partners solutions now in smart cities. So working backwards from the partners they were talking about given now COVID is kind of in the midst of where it is smart cities and making those cities work better in public transportation and utility, it's just all where it's at. And then the final announcement in that category is containers. So 60% of our customers said that they're going to be using containers. So we announced a Rapid Adoption Assistance program for our partners to be able to help our customers move to containers overall. >> So mainframe migration, I saw that on stage, but Micro Focus, that was a good job. Get that legacy out of the way, move to the cloud. You've got smart cities, which is basically IoT, which brings cloud to the edge. And then containerization for the cloud native, either development or compatibility, interoperability kind of sets that table. That's the destination. >> That's right. That's right. Because all of those things, you know, you've got to get the mainframe to the cloud, but then it's about modernizing, right? Getting rid of all that COBOL code and then, you know, IoT and then making sure that you are ready to go with containers. It's the newest- >> So you've got the 3D, destination, data and delivery. >> That's right. >> Okay. Destination, check. Cloud. Cloud destination. >> Yeah. >> I'm putting dots together in real time. >> Destination cloud. There you go. You've got it. >> I'm still with it after all these interviews. >> Yeah, there you go. >> Data, I'll say killer Swami's onstage today, whole new data, multiple databases. What's the data focus in this area? >> So for our partners, first it's about getting the data to the cloud, which means that we need a way to really migrate it. So we announced an initiative to help get that data to the cloud. We had a set of partners that came on with us early on in this initiative to move that data to the cloud, it's called a Rapid Adoption Assistance, which helps you envision where you want to go with your data. Do you want to put it in a data lake? Do you want data stored as it is? What do you want to visualize? What do you want to do with analytics? So envision that and then get enablement. So all the new announcements, all the new services get enablement and then to pilot it. And then the second announcement in this area is a set of private offers in the marketplace. Our customers told us that they love to go after data, but that there's too many pieces and moving parts. So they need the assessment bundled with the managed service and everything bundled together so it's a solution for them. So those were our two announcements in the data area. >> So take me through the private marketplace thing, because this came up when I was talking with Stephen Orban who's now running the marketplace. What does that mean? So you're saying that this private offer is being enabling the suppliers and in government? >> Yeah. So available in the marketplace, a lot of our government agencies can buy from the marketplace. So if they have a contract, they can come and buy. But instead of having to go and say, okay, here's an assessment to tell me what I should do, now here's the offering, and now here's the managed service, they want it bundled together. So we have a set of offerings that have that bundled together today with the set of our great public sector partners. >> So tons of data action, where's the delivery fit in? >> So delivery. This one is very interesting because our customers are telling us that they no longer want just technology skills, they also need industry skills too. So they're looking for that total package. For example, you know, the state of New Jersey when hurricane Ida hit, category four storm, they wanted someone who obviously could leverage all the data, but they wanted someone who understood disaster response. And so Maxar fits that bill. They have that industry specialty along with the technology specialty. And so for our announcements here, we announced a new competency, which is an industry competency for energy. So think about renewables and sustainability and low carbon. These are the partners that do that. We have 32 different partners who met the needs of that energy competency. So we were able to GA that here today. The other really exciting announcement that we made was for small businesses to get extra training, it's called Think Big for Small Business communities. So we announced last year virtually, Think Big for Small Business. We now have about 200 companies who are part of that program, really getting extra help as diverse companies. Women owned, black owned, brown owned, veteran owned businesses, right? But now what they told us was in addition to the AWS help, what they loved is how we connected them together and we almost just stumbled upon it. I was hosting some meetings and I had Tia from Bellflower, I had Lisa from DLZP together and they got a lot of value just being connected. And we kept hearing that over and over and over again. So now we've programmatized that so it's more scalable than me introducing people to each other. We now have a program to introduce those small business leaders to each other. And then the last one that we announced is our AWS government competency is now the largest competency at AWS. So the government competency, which is pretty powerful. So now we're going to do a focus enhancement for federal. So all of our federal partners with all that opportunity can now take advantage of some private advisory council, some additional training that will go on there, additional go-to market support that they can use to help them. >> Okay. I feel like my brain is going to explode. Those are just the announcements here. There's a lot going. >> Yeah. There's a lot going on. >> I mean it's so much you've got to put them into buckets. Okay. What's the rationale around 3D? Delivery, data... I mean, destination, delivery, data. Destination, meaning cloud. Data, meeting data. And delivery meaning just new ways to get up and running- >> Skills. >> To get this delivery for the services. >> Yep. >> Okay. So is there a pattern emerging? What can you say? Cause remember we talked about this before a year ago, as well as in person at your public sector summit with your partners. Is there a pattern emerging that you're seeing here? Cause lots of the announcements are coming, done with the mainframes. Connect on your watch has been a big explosion. Adam Slansky told me personally, it's on fire. And public sector, we saw a lot of that. >> Well, in fact, you know, if you look at public sector, three factoids that we shared this morning in the keynote. Our public sector partners grew 54% this year, this is after last year we grew 45%. They grew the number of certifications that they had by 40% and the number of new customers by 32%. I mean, those are unreal numbers. Last year we did 28% new customers and we thought that was the cat's meow, now we're at 32%. So our partners are just exploding in this public sector space right now. >> It's almost as if they have an advantage because they dragged their feet for so long. >> It's true. It's true. COVID accelerated their movement to the cloud. >> A lot of slow moving verticals because of the legacy and whether it's regulation or government funding or skills- >> Or mainframes. >> All had to basically move fast, they had no excuses. And then the cloud kind of changes everyone's mindset. How about the culture? I want to ask you about the culture in the public sector, because this is coming up a lot. Again, a lot of your customers that I'm interviewing all talk... and I try to get them to talk about horizontally scalable and machine learning, and they're always, no, it's culture. >> Yeah. It's true. >> Culture is the number one thing. >> It is true. You know, culture eats strategy for lunch. So even if you have a great strategy around the cloud, if you don't have that right culture, you won't win in the marketplace. So we are seeing this a lot. In fact, one of our most popular programs is PTP, Partner Transformation Program. And it lays out a hundred day program on cloud best practices. And guess what's the number one topic? Culture. Culture, governance, technology, all of those things are so important right now. And I think because, you know, a lot of the agencies and governments and countries, they had moved to the cloud now that they're in the cloud, they went through that pain during COVID, now they're seeing all the impact of artificial intelligence and containers and blockchain and all of that, right? It's just crazy. >> That's a great insight. And I'll add to that because I think one of the things I've observed, especially with your partners is the fear of getting eliminated by technology or the fear of having a job change or fear of change in general went away once they started using it because they saw the criticality of the cloud and how it impacted their job, but then what it offered them as new opportunities. In fact, it actually increases more areas to innovate on and do more, whether it's job advancement or cross training or lateral moves, promotion, that's a huge retention piece. >> It really is. And I will tell you that the movement to the cloud enabled people to see it wasn't as scary as they thought it was going to be, and that they could still leverage a lot of the skills that they had and learn new ones. So I think it is. And this is one of the reasons why, I was just talking with Maureen launching that 29 million training program for the cloud, that really touches public sector because there is so many agencies, countries, governments that need to have that training. >> You're talking about Maureen Lonergan, she does the training. She's been working on that for years. >> Yeah. >> That's the only getting better and better. >> Yeah. >> Well Sandy, I've got to ask you, since you have a few minutes left, I want to ask you about your journey. >> Yeah. >> We've interviewed you going back a long time look where we are now. >> I know. It's incredible. >> Look at these two sets going on at CUBE. >> You've been an incredible voice on theCUBE. We really appreciate having you on because you're innovative. You're always moving like a shark. You can't sit still. You're always innovating. Still going on, you had the great women's luncheon from 20 to 200. >> Yeah, we grew. So we started out with 20 people back five years ago and now we had about 200 women and it was incredible because we do different topics. Our topic was around empathy and empathetic leadership. And you know how you can really leverage that today, back with the skills and your people. You know, given that Amazon just announced our new leadership principle about wanting to be the Earth's most employee centric company. It fits right in, empathetic leadership. And we had amazing women at that luncheon that told some great stories about empathy that I think will live in our hearts forever. >> And the other thing I want to point out, we had some of the guests on sitting on theCUBE. We had Linda Jojo from United airlines. >> Oh yeah. >> And a little factoid, yesterday in the keynote, 50% of the speakers were women. >> I know. The first time I did a blog post on it, like we had two amazing women in STEM and we had, you know, the black pilot that was highlighted. So it's showing more diversity. So I was just so excited. Thank you Adam, for doing that because I think that was an amazing, amazing focus here at the conference. >> I wanted to bring up a point. I had a note here to bring up to you. Public sector, you guys doubled the number of partners, large migrations this year. That's a big statoid. You've had 575,000 individuals hold active certifications. Okay. That grew 40% from August 2021, clearly a pandemic impact. A lot of people jumping back in getting their certs, migrating so if they're not... They're in between transitions where they have a tailwind or a headwind, whether you're United Airlines or whether you're Zoom, you got some companies were benefiting from the pandemic and some were retooling. That's something that we talked about actually at the beginning. >> That's right. Absolutely. And I do think that those certifications also demonstrate that customers have raised the bar on what they expect from a partner. It's no longer just like that technology input, it's also that industry side. And so you see the number of certifications going up because customers are demanding higher skill level. And by the way, for the partners we conducted a study with ESG and ESG said that more skilled partners, you drive more margin, profit margin, 42% more profit margin for a higher skilled partner. And we're seeing that really come to fruition with some of these really intense focus on getting more certifications and more training. >> I want to get your thoughts on the healthcare and life science. I just got a note here that tells me that the vertical is one of the fastest growing verticals with 105% year on year growth. Healthcare and life sciences, another important... Again, a lot of legacy, a lot of old silos, forced to expand and innovate with the pandemic growing. >> Yes. You know, government is our largest segment today, our largest competency. Healthcare is our fastest growing segment. So we have a big focus there. And like you said, it's not just around, you know, seeing things stay the same. It's about digital transformation. It's one of the reasons we're also seeing such an increase in our authority to operate program both on the government side and the healthcare side. So we do, you know, FedRAMP and IL5. We had six companies that got IL5, five of them in 2021, which is an amazing achievement. And then, you know, if you think about the healthcare side, our fastest growing compliance is HIPAA and HITRUST. And that ATO program really brings best practices and templates and stronger go to market for those partners too. >> Yeah. I mean, I think it's opportunity recognition and then capture during the pandemic with the cloud. More agility, more speed. >> That's right. >> Sandy, always great to have you on. In the last couple of seconds we have left, summarize the top 10 announcements in a bumper sticker. If you had to kind of put that bumper sticker on the car as it drives away from re:Invent this year, what's on that bumper sticker? What's it say? >> Partners that focus on destination, data and delivery will grow faster and add more value to their customers. >> There it is. The three dimension, DDD. Delivery... Destination, data and delivery. >> There you go. >> Here on theCUBE, bringing you all the data live on the ground here, CUBE studios, two sets wall-to-wall coverage. You're watching theCUBE, the leader in global tech coverage. I'm John Furrier your host. Thanks for watching. (soft techno music)

>> Narrator: Live from Boston, Massachusetts, it's the Cube. Covering Red Hat Summit 2017, brought to you by Red Hat. (techno music) >> Welcome back to Boston, everybody. And welcome back to Red Hat Summit. This is the Cube, the leader in live tech coverage. My name is Dave Vellante, and I'm here with my co-host, Stu Miniman. Stu, we were saying this is your 100th Red Hat Summit, so congratulations on reaching that milestone. Joe Dickman is here. He's the senior vice president of Vizuri. Cool name, love it. And Michael Quintero, or Quintero if you prefer, of LogistiCare. He's an enterprise solutions architect. Gentlemen, welcome to the Cube. >> Thank you. It's a pleasure to be here. >> So Vizuri. Love the name. It strikes a visualization. It's (mumbles) trendy. Tell us about Vizuri, and tell us about your relationship with LogistiCare, and we'll get into it. >> Vizuri is the private division of a company called AEM Corporation. We created the brand to serve the commercial market for research and development. We became partners with JBoss before Red Hat's acquisition, so we jumped into open source in like 2003. And since then, we've built a business around open source technologies, and market leading technologies that bring value. We found LogistiCare because they solicited us for some work to help them transform their organization. And it's worked out well. I mean, Michael and I have been working together for about 18 months. >> So, tell us a little bit about LogistiCare. >> So LogistiCare is the world's largest provider of non-emergency medical transportation. So, we service the health market around people have benefits. The insurance companies don't provide transportation, and the members come to us and we broker the transportation for them. Been in business for quite some time. Do about 70 million trips a year, a little bit more. And we have roughly 80% of that market. And we just want to stay on top of, and be recognized as the world leader in that capability with the best services and the care for our members. >> So JBoss of course was like the second pillar for Red Hat after Red Hat (mumbles) Rob Bearden, who was a CEO at the time, and Cube alum and friend. But so, how did you utilize that capability, the sort of whole middleware, and how does that affect your digital transformation? And where did you guys all fit together? >> So, well digital transformation is a business strategy, not a technology. So, we looked at our need to be more flexible, and dynamic, and innovate. Our legacy, our what we call classic internally, software stack is limiting. It's not service oriented. It's not extensible. It's a compiled, executable, distributed -- serves the business very well. In fact, we're still using it today in some aspects. We haven't fully replaced it. But it's long in the tooth, and it's difficult for us to reach that new business requirement and test and deliver it scale. So, I joined the company to help modernize that architecture. Very quickly recognized that in order to get to scale, and loosely coupling, and massive customization, that microservices was a good solution for us. And when we surveyed the market for a partner that could help take us there, software wise, Red Hat has the most complete stack. They offer everything we need to do, and then they have the things we think we're going to do in the future. So, we looked around for somebody who could help us get to the Red Hat, enable to that, with Docker, and get to an auto-scaling kind of solution so we have infrastructure on demand. And we found Vizuri as a partner. They were able to help us enable the technology and teach us how to do things that we weren't presently doing. Because we didn't have any kind of scale solution in-house, it was just put more web servers out there. >> We started small, it started with a Business Process Management System. If you think about all the logistics that are necessary for coordinating medical transport, "I'm a dialysis patient. I'm somebody that is home-bound. I need to get to a physician appointment." We took that domain knowledge, that's part of one of the pillars of digital transformation. It's infrastructure, it's integration, and it's knowledge management. We started with knowledge management. Think about all the complex business rules for manage care organizations, reimbursement, right? Which is what LogistiCare does. Quickly after we solved that problem, we looked at integration, and we said, "Well now we have all these trading partners." So we guided LogistiCare into their next purchase which was Fuse. So now we had an API strategy for publicly linking them to other consumer providers, because they are a logistics organization for reimbursement. And as Michael said, we started building data centers. Or LogistiCare did. But guess what? Containers and OpenShift came in and we started provisioning our development environments to Amazon Web Services. And when they saw the cost-savings, they abandoned building out on-prem data centers, and went Cloud-native. >> So there's also a revenue drive, or component, as well, right? >> It is. It is. It's an OpEx (mumbles) and the CapEx cost-savings. >> Let's unpack both of those. >> Joe: Sure. >> Where do you want to start? Cost or the telephone numbers? (laughs) >> So, we're mostly a call center based company in history. Right? We have 20-something call centers around the country. We service most of the U.S. And we have a variety of contracts with medical care providers, like Aetna, and Wellpoint, and Blue Cross, and those type people. And then the managed care organizations come in. So, we look to reduce our OpEx by diminishing the number and the interfaces that we have with our call centers. People don't have to call in to the call centers to do business with us. You know, something like one-minute reduction in call-time is about a six or seven million dollar a year benefit for us. And there's a lot of things that people can do for themselves. I mean, you can call in and cancel a trip that they've had scheduled. We figured that about 30% of the cancellation rate, if we could get that done through a service interface, through an IVR, where you can come in and say "I'm not going to go." and cancel it. That's a five or six million dollar savings for us right there. Just in 30%. >> Michael, I'm curious. Was there any hesitancy inside to say, "Okay. I'm going to kill data centers, going to go to a public Cloud." You know, how did that transition go? And anything, you know, kind of the good, the bad, and the ugly that you could share. >> So, well, we're a healthcare company. HIPA and HITRUST certified coming. And there's a certain amount of fear on Cloud migration. So we had to demonstrate the knowledge, skills, and abilities around getting secure, scalable solutions out to the Cloud. And this is our core application. If we don't do this well, we could become Blockbuster and go away. Right? So we don't want that. So, we had Vizuri come to the table and help us understand just how secure we can be, how OpenShift is helping us make sure our information is never violated. There's great integrity in it. And then we did prototyping, and we actually evaluated it, and we have third parties that come in and take a look at our solution and say, "Can I penetrate that? Can I get into your information?" So, and, we also are subject to audit, not only by the federal government, but by all of our payer partners. So we have to be above the line in every criteria, and we think that we are. >> The other thing that you mention was, when we talk about OpEx, right? That's human capital. He talked about the minute per time on a call. We also reduce tribal knowledge. Think about all these new managed care organizations in health care. Is it the call center representative, is it our responsibility to train them on this car, and this company requires a car service, this company requires an ambulance. That knowledge, if we could eliminate that and put that in the middle tier. Now what we do is we have given them a business scale. Now they have a business strategy for taking on new managed health care organizations. Do you have different compliance rules? Do you have different knowledge? It is no longer us having to go back out to those 20 call centers and re-train everybody, because you never know where the consumers are coming from. So, what they do is they answer the phone, they put their information into the system, and the system makes the deterministic call as to what car service, when, and how it's reimbursed. >> So, you say you automated essentially that tribal knowledge. >> Joe: We did. >> Eliminated it. >> And we reduced it so it not only reduced the calls per time frame, but it sped up our time of getting a call center agent from three weeks of training down to basically one. >> Yes, and we have the ability now to support all of our contracts from any call center. So if there's disaster recovery models, or, you know, Phoenix for instance is one of our larger call centers and they get heavy downpours of rain there. There are times when people can't get to work, or they have outages. We can't afford for that function to be offline. So those skills are very easily moved to another call center to support the members that would call in there. Just route the calls. And there's no local knowledge about, you know, my contract in Arizona does a certain thing, or in the Southwest, so it's very simple to support our population from any call center. That gives us the benefit of providing very high quality service, 'cause people when they call in, they expect us to service them. >> Joe, I want to follow up. We were talking about kind of, you know, hesitancy, healthcare tends to be a little bit conservative. I hear things like microservices, and containers. You know, these are still relatively new things. Is (mumbles) -- sorry, OpenShift the solution that allows you to deliver that with confidence to your customers? >> Yes. OpenShift. (laughs) >> Yeah, sorry about that. (laughs) >> No worries. (laughs) OpenShift does. What happens is the Docker container format enables us to pre-configure those servers and those workloads, and we talked about microservices. We wanted to reduce the business decisions or the integrations into the smallest component. What we also wanted to do was provide some taxonomy with them. These are for billing, these are for scheduling, these are for a different aspect of the business. By that, we can change, and we can change often. >> Mhm. >> How long did it take before if we wanted to make a change to some of the infrastructure? >> So. >> Weeks? Months? >> Well, even longer. I mean infrastructure is hard to acquire. And you only talk about CapEx expense. It's very easy, I mean there's a refresh cycle for equipment that you get. So even when you have it, you have to pay attention to maintenance and keeping that thing going forward. As you add scale to your business, you got to go acquire more storage. And it's not a dynamic thing. You have to plan -- the planning cycle is very difficult. We moved to the Cloud. Now we have infrastructure on demand. There's a myriad of choices of platforms and solutions that we can apply to our business model. Things we hadn't even thought of before. We're actually looking now at potentially moving our call centers away from our in-house standard, and moving to an Amazon provided call center solution. Because it can scale. And we can consolidate. And we can provide service from anywhere in the world. That's a big benefit to us. >> It is. So call center as a service, essentially. >> Michael: Yes. >> Is something you're evaluating. >> Think about how big they are. 80 million rides, right. What they didn't want to do is be disintermediated by the newcomers. Right? The Uber's, the Lyft's. They had a large footprint. So, he used the word Blockbuster before, and that's what they use a lot internally. >> Dave: There's one left, in Alaska, I heard. (laughs) >> Who remembers Blockbuster? And then they remember how Blockbuster was no longer in business. So what they wanted to do is to ensure that -- they agilely transformed not only the software engineering discipline, but their firm beliefs. So, everybody from business analysis through implementation has this new agile approach. And one of the features that we developed, we used to send people home after four hours of dialysis in taxi cabs. So, an executive, or team, at LogistiCare said, "We need dependency. We need certified drivers." They actually entered into a business relationship with Lyft. And you want to talk about an agile enterprise? We developed a custom interface into Lyft with a scheduling service that never existed, within five weeks. >> Michael: That's right. >> We would never have been able to do that. And we moved our first ride after five weeks, and since then, we're currently up to about five or six thousand. But it's going to scale to thousands. And the goal is to, again, as Michael said, let people interface with LogistiCare by their device of choice. If we don't have to have people call in to cancel rides, or call in to schedule, then the business scales, and it scales without human capital. >> And the enablers there, (mumbles) we always talk about it, people, process, and technology. So the technology behind that was, what, you're living this API economy that everybody talks about. >> Michael And Joe: We are. >> Joe: That is exactly what we did. >> And then you've got underneath that, OpenShift, what else is sort of there that you're leveraging? >> BPMS, BRMS. So, Business Process Management System. Business Rules Management System. JBoss fused for an integration strategy and Camel Routes. And then Openshift, and then we do Ansible for doing server provisioning. >> And I have to ask you about the security question again. Stu was (mumbles) poking at it before. We've heard from a lot of practitioners that the security in the Cloud is just fine, it is great actually. The challenge is, it doesn't necessarily exactly map the edicts of our organization. So, is that, did you find that? And did you have to maybe change the way in which you plugged into AWS, or was it just sort of out of the box for you? >> So, you have to understand the shared responsibility model when you move to the Cloud, right? I mean they're very good at the security in the Cloud, or of the Cloud, and you have to be good at the security in the Cloud. You can choose bad technology at Amazon and be insecure. But they have a published, HIPA standard, that if you use these technologies, then you can be HIPA certified. We applied our HITRUST certification standards to our choices. We're making very solid -- and this isn't willy nilly. I mean I've been in a HIPA solution for 20 years. So it's not like I don't know what is required, and what the auditors are going to ask us. So, but I do want to redress one point that we can't go past. Is that (mumbles) Our customers are getting better service from all this we're doing. >> Joe: I agree. >> When somebody calls us and says, "I'm ready to go home from the doctor." and they didn't know what time they were going to go home when they scheduled their ride to the doctor, we can get somebody there in 10 minutes now to come and get them and take them home. >> Dave: Wow. >> That's a great satisfier. Rather than having to wait 90 minutes for us to find somebody that can go pick them up. That world has changed, right? And that's a great customer satisfier and that is why they're going to love continuing to do business with us. >> Great business outcome from something that you probably couldn't have done, you know, five years ago? Even maybe two years ago. >> They're a social caring organization. One of the largest rides that they do is for kidney dialysis. And those people, I mean, I've never had it, but somebody sitting there after four hours of dialysis, the last thing you want to do is wait 90 minutes for a cab. You want to go home. You also want to have an authoritative source that the drivers are credentialed drivers. And that's something that we're working on so that not only do these older generations, right? And think about the baby boomers, which I'm actually part of. >> Michael: Me too. (laughs) >> The age population is growing. So the need for these types of services is growing too. And we become accustomed and we get set in our ways. And people might be fearful. Any taxi showing up, versus now, a Lyft shows up, you know who the driver is. You see the car, you see that. There's a high degree of confidence that LogistiCare has the best interests of their constituents. So they manage that type of business. So it's not just technology, it really is a caring and methodical organization. >> But we have the ability to follow patterns that are already established. We look at how Netflix handles their widely distributed kinds of interface devices. You know, how do they figure out what kind of data-stream to send back to what he's got in his hand versus what I have. We're following the same kind of model, and we're using the technology platform to our best advantage to make sure that we're talking to someone who's got a flip-phone differently than we are talking to someone who's got a (mumbles) Plus, right? (Dave laughs) Because the payload can't be the same, but the backend services don't need to know that. We built a solution here that can examine the request and return the right data-stream. So, "Where's my ride?" Might be "Just around the corner." or it might be a map with a breadcrumb trail and a picture of the driver and all of that. Like you get with a Lyft or an Uber. So, you know, we're building it. >> Great case study, gentlemen. Thanks very much for coming to the Cube and sharing it. >> Well, thank you very much for having, we enjoyed the time. >> Alright, keep it right there everybody. We'll be right back with our next guests. This is the Cube. We're live from Red Hat Summit in Boston. Be right back. (electronic music)