>> Live from Las Vegas. It's the Cube covering Adobe Summit twenty nineteen brought to you by X Ensure Interactive. >> Hey, welcome back, everyone. Day two of live coverage of the Cube here in Las Vegas for Adobe Summit twenty nineteen. I'm John Career with Jeff Brick, Our next guest needing Stallman, managing director of a Censure Interactive. Welcome to the Cube. Thanks for joining us. >> Thank you for having me. >> You can't miss your booth when you walk in. Got a nice set up there. You guys got a big prominent location to show. Tell us about Ascension Interactive. And what you guys doing the show? >> Oh, yeah. So thanks again for having us is a great a great summit. A great conference. It's one of our big kind of showcases for the year. We've got a couple of different experiences Were demo ing this year. We've got some really cool X are experiences that people are coming by the booth and putting device is on and it really interacting with and having fun with. We've got some interesting topics around Trends in content creation, headless content, train three D, etcetera. So some great topix around kind of Howard disrupting marketing and content with our clients today. >> Contest becomes so important now, Not only is it you have content development creatives. You have all kinds of applications now. Integrating was once kind of a cottage industry of creative doing cool stuff. Now that's kind of table stakes. It's a whole another level of cloud computing meets creative, so it's kind of an interesting growth curve right now, you're seeing a lot of adoption, a lot of the kind of tools from Tech in with the creative talk about that dynamic, because that's kind of the whole show here. It's all about not just marketing Cloud, and it's about creative experiences and now the new cool stuff out there and people try to figure out how to do it. I want that dynamic of creative tech coming together. >> Yeah, it's enemy from Accenture Interactive. That's really kind of where we've built our business around having that as a technology company that's really drawing a lot of specific talent to build out that creative tak kind of talent mindset. It's a different way of kind of operating and working and building those experiences, so we're kind of first and foremost and experience agency S O. We're all about building experiences for our clients, and it's a kind of ah maybe unique patch that we've we've carved out for ourselves. To say you have to consider technology is part of it and data and effectiveness and analytics. But then, actually, how do you build experiences that are really engage our customers and be really innovative? So certainly has its center at interactive. That's our That's our remit. And we're working out some really exciting work with clients in that area >> about the difference between center interactive and century proper. Because we've done a lot of enemies with center you guys, we're different talked about. The difference is that you guys have and what what's your mission? >> So it's enter. Active are first and foremost. We are an experience agencies. So again, those experiences could be everything from your typical kind of website experience. And how do you best in engage consumers at your site to commerce? Teo X are so we've got a Z mentioned it, several different applications of experiences and x r that we're demo ing here, and we're working on with our clients, um, a R V r as well as sale stools. So in the centre interactive, we take it, we take a creator first, like what is the experience. We really need to build, do the right type of research and then bring in the design, talent and the unique kind of optimization, talent and technology talent to be able to ensure that whatever we're building for a client is actually scaleable for more than just kind of that one exciting news case they've got. But how do you ensure that that's really going to be the right platform in experience? They can scale for other parts of the enterprise of the parts of the business, etcetera. We're proud of who we are >> seriously, because you guys are involved in a lot of things. You keep saying x r for extended reality, and I think it's interesting because some people think it's got to be one hundred percent immersive or not. But if you guys air pioneering, this is a lot of places to kind of extend reality. Blend the rial and the C g. I. And it kind of had this mixed combo experience. So where people using that what are some of the interesting opportunities beyond no trying on a dress from the computer with your with your avatar that you guys are working on >> right, So so definitely have our share of kind of cool consumer experiences and, you know, wanting interesting. That's things that's happening in the market is consumers. They're expecting as they start to engage with RVR, even like immersive commerce. And, um, you're online configurations for shopping and it kind of configuring your own products. They're expecting the same level of, like, hi and visualization that they're getting in the programs and media that they're consuming at home. So getting that right is that's That's a challenge for a lot of brands, and it's a challenge. And technologies, they're changing pretty rapidly to support that. So we've got an experience here were demo ing this week, which is is really on kind of that high end past, which is allowing your design your own your own bathroom experience with countertops, and it's so realistic that you can literally you feel like you could touch that. You could appreciate the textures. You can touch the experience. So it's it's really helping to kind of give customers give consumers back control, but they don't have to rely on a contractor and other types of design services. They really have many options. They can see what that looks like in their own space. I can do that from the convenience of my home, etcetera, and that's kind of one end around. And it's still consumer facing and how to brands create more amorous of shopping experience and make that pass to purchase easier, effective, faster like and, you know, close well. The other types of experiences that I think you're really, really powerful and really interesting is it's starting to use x r for training purposes. So we just want to go home. Oh, actually at Mobile World Congress for PR experience that we built to train foster care professionals on go on making incredibly complicated is around what to do with families and children and really trained them. So how do you take a very subjective experience and train people for the different scenarios to make the right judgment calls? And so that's an interesting kind of application of X r. We're also doing X are in the field of service service technician, so working on automotives and ensuring your using hand, our virtual technology to be able Tio I understand, is that the right party should be working on and what are the best practices around around, whether it's a home technician that's going out and trying to install our complex device or working at an automotive so >> so practical use cases. And then there's also the glamorous ones, like Game of Thrones. Talk about you guys. The relationship with game of thrones is a dynamic. Their share want the shows so that the Cube we Go game of thrones fan. So you guys were somewhat involved in that Such share. >> Yeah, so on. And it's very timely. Obviously, with the final season coming out of the fourteenth, and for like, super fans like myself, it's It's been an exciting year for us. So, um, Extension Interactive has done a very deliberate Siri's of acquisitions over the past ten years, and last year we acquired MCA Vision. So Maga Vision was renowned internationally for their CD I and special effects work on DH. No. One of the most exciting words they've received is an Emmy for outstanding visual effects for game of thrones. So So you got a lot of buzz at the time saying, What is extension interactive? What's what's the kind of thought process, their game of thrones, visual effects, and it really was all about this idea of, you know, again, consumers are expecting this level of visual and this level of experience in how they're interacting with you. So, Mac, a vision was a very we needed a way to be more innovative and how we're bringing the right talent and capabilities to building X. Our experiences, product configurations, etcetera and maka vision had unique capability around three visualisation CG I visual effects and really that again, that whole package of kind of art and technology to create these very high end visualization experiences. So So it's been a really exciting here for us. Um, and starting to now take that model and start to bring that Teo marketing teams that were working within the brands e commerce teams and starting to say, How do we create these type of >> bond? That >> it's It's a nice looking the MCA vision sight and and some of the you know, they have some of the cool movie stuff. But I was fascinated by the car stuff, right? They have these beautiful car shots for car commercials, and I'm curious after hearing about, you know, a be testing and you know all the things that you could do with your experience in the dental experience. Interactive are seeing that now with I got forty seven versions of that car commercial because now if I'm doing it with Mac Division, I don't have to shoot forty seven versions. I can manipulate the CG I car in a very different way because I know that you said super high gloss, super high glam. But it's programmable, so you can do stuff with it without having to call the team together and hope for a beautiful day in Carmel to go over the bridge. >> Exactly all those variables. So I mean brands right now, as they're trying to kind of create trying tio react and set up models to support hyper personalization programmatic content in it that is so challenging. It's so challenging because traditional >> means of >> going out and doing the shoot that you're talking about and doing. Even product shots and tons of photography like you have to create so many versions so expensive to be able to support all of your products. All the variations when you put global into the mix and you've got different labels and different languages etcetera. So, again, it's a It's a scale problem today. I think a lot of people think it's a technology problem, but it's actually it's actually that that's a solution. But it's definitely it's a human problem. And so in our practice, we focus on content creation models. And so this is why Macrovision acquisition so essential is we were disrupting the way continents created, whether it's for brands and their their commercial spots or it's their commerce content. Or or there social media content. By using this idea of taking a digital twin of, let's say, the Mercedes or the Mercedes car and being able to take engineering data and visualize a product digitally before it even exists before I mean literally, the prototype is not available. You know this amazing flexibility. Teo certainly configure that in many different ways, digitally. For these shoots, all you need is some some background in Madrid, etcetera, to be able to roll the car through, um, and Tamar and Magic. But you're able, Tio, you're now able Teo, represent that product, get your media created and put it into market to start generating buzz presales, et cetera. I mean, that's that's so powerful. You're getting ahead of product launch. >> How did how are the cost dynamics changing? Because before you said, it's expensive to do is shoot Yes, but now you can do multiple flavors within the computer is just radically different economics, because I'm sure when they come in and say, I want you guys to game of thrones I want that kind of production value like, yeah, that's really the expectancy. Yeah, To do it in software is a completely different kind of approach. >> I mean, I don't know how brands are not going to give it to this model because they cannot possibly they cannot. They're goingto exponential cross to be able Teo, keep pace with again, even just the variation of product, much less starting to now. Personalize that or be ableto dynamically. Render that so. The cost model today is is is exorbitant, and it's just growing. And so this because you're now able to configure things digitally and again used the right tools to be able tio represent different versions of product changed. The backgrounds, change, change, any of the factors that you need to be able to say this is a new piece of content that. I think it's better targeted at this segment. You want to test that out a little bit. I don't want to kind of double down on that and ending for all of that cost to go do this. You gives you a ton of flexibility, especially, and how you're bringing you no talent in wants to shoot it once and then and that enviable to swap. For example, I may change the bracelet on the talent to do five different ads out instead of >> risk management to a swells testing. Knowing what you're looking at, getsem visibility into what success looks like then, kind of figuring it out. One thing I want to ask you is that in the tech business, we've always been fascinated by Moore's law doubling the speed of the processors. That's Intel thing. But if you look at what you guys do with the game of thrones on the high end with CG, I see the C g I and all the cool stuff. The experiences that people have today become the expectations or the expectations become the new experiences. So you've seen an accelerated user experience. Visually, you got gaming, culture, gaming environments. I mean fortnight wasn't around two years ago. Right? Half the world pretty much plays the game or you got game of thrones. So he's now will soon become table stakes, these kinds of experience. So I got to see where you guys are going with that. How does that change how you guys operate because you gotta look at the expectations of the users consumer. That might be the new experience. How to figure out that dynamic is challenging. How do you guys do that? What's the What's the guiding philosophy around that? That trend? >> Yes. So we have, um we're maniacal about ensuring that the experience for designing is really well thought through with the right research in the right input from us. We're on the right contact. So while it may sound like a great idea and it may sound like something you need, like, how do we make sure we're doing the right thing? Right? Diligence, Tio to build the red experience and represent the product in the right way. And then we also a maniacal on the back end of testing and after optimizing that so being very realistic about is it effective is a driving is driving. Whatever the K p I is, even if it's just innovation, is it driving the KP eyes, uh, that you need and then adjusting? Because nothing could be stagnant? He's >> super exciting area. I mean, there's so much opportunity and change going on. Awesome final questions about the relationship with the job You guys are here. Adobes got a whole growth strategy in front, and that looks really strongly gotta cloud technology platform. Now they're integrating data across multiple their modules in their suites. How does that impact you guys? What's your relationship with Adobe? Yes, >> so we are. We are very big partner of Adobe. We've had a accolades throughout the years of being partner of the year. So we have a large practice dedicated Teo helping clients really look at how to implement the stack howto build content and campaign delivery models on top of that. So it's, um, both the technology and an implement implementation focus, but quite frankly, and I think what's unique is a is a process and kind of how do you operational as that focus? Like I said, you know, everyone's talking about atomic comic, the atomic content these days and certainly, I mean the adobe stack. Absolutely. Khun support that And really power personalized dynamic content for you is a brand but operational operational izing. That is a totally different story. So we're really working with the Adobe team closely on with our customers. Tio kind of build the model on top of the stack and say, How do you need to change your organization to really, really get the value out of out of these tools and really deliver the experiences that are going to be differentiated? >> We've heard that all along all week here and other events we go to is that it's not the tech problem. It's these new capabilities being operationalized older cultures as a people process problem. >> Yeah, it seems >> to be the big, big story. >> It's a it's it's. And I would say it's an ongoing challenge for the brands we work within, and they're constantly getting additional. Um, uh, market demands to be able to kind of continue changing their model. Like I said, programmatic particularly and hyper personalization is is really putting that into practice is is >> great practice Navy. Thanks for coming on. Sharing your insights here on the I do appreciate it. Thank you very much >> for having me >> live coverage here in Dopey Summit twenty nineteen in Las Vegas. To keep coverage day to continue. Stay with us for more after this short break.

>>que presents on the ground. Wait. >>Hi. I'm Lisa Martin with the Cube, and we're on the ground at the Computer History Museum in Silicon Valley with the Association for Corporate Earth or a CG. Tonight is a CG 12th annual Growth Awards, and we're very fortunate to be joined by one of the longest sponsors of a CG Deloitte Gary Herbert from Delight. Welcome to the Cube. >>Thank you so much. >>So not only is a long time sponsor base did you get through the second biggest with the presumably a lot of options that Dylan has a sponsor and engage in communities like that. What next? A CG unique and warrant Deloitte sponsorship and active participation >>Delights been involved with a CG for over 10 years. And the reason is they collect a great group of senior leaders in Silicon Valley to talk about things that are really important. And a lot of great networks air here and make great things happen in the community. >>Excellent. And you can hear and feel the buzz of the innovation and the history of veterans in the room. We're here tonight to honor men who won the 2016 outstanding growth award, as well as Ambarella, who won the 2016 Emerging Growth Award in terms of the metrics used to select the winners, can you give us a little insight into what those metrics are and what this metrics and key criteria really mean for these types of award winners? >>One of the key metrics that we look at his revenue growth and Fitbit has had an incredible run over the last five years. But what's particularly amazing about Fitbit is they've been doing it very profitably, so it's really been a great testament to that. You can grow and grow in a profitable matter. >>And as we look at the next 2 to 3 years, in your perspective, what are some of the market drivers that you're going to see really influencing the fifth Mrs Your predictions there expect >>Fitbits and continue to be very successful. They've really done a great job from an execution perspective. They got great products and they define their brand. It's not just a just a tracker of steps. It is really a wellness brand. And that's why I think they're gonna continue to be successful. >>Same question for Amarillo in terms of emerging growth where some of the market drivers over the next two years, Amarilla will face. What are your >>predictions for them with Amber? I mean, since they're in the chip business, they they place themselves or have been very successful with getting successful with successful products, and that'll help their continued growth as well. Excellent. And >>what that said, Tell us what's next for Deloitte. >>Deloitte and we're diversified. Professional service is firm. I mean, people think of Deloitte as part of the Big Four, which is people think of audit Tax, I think people don't know is we're also actually were a consulting firm and an advisory firm. In fact, that makes up more than half of our revenues here. Look excellent. >>As we look forward to the future, we know tonight think that an emerald are in some great company with past winners. Lengthen Trulia Gopro What? Your predictions >>for the next class of candidates for 2017 grow awards. That's what's really exciting about this is you don't know who's successful. Companies are. If you told me three years ago is gonna be here today, I wouldn't have necessarily thought that. Um So what's exciting about this is you get to see what is next and who's who's being successful. And it really gets to celebrate the growth of those companies. Absolutely great closing to celebrate, not just the growth of these companies tonight fit, but an amber alert that we're here to celebrate, but >>also all of the >>leadership and expertise and sponsorship that we have here in Silicon Valley. Garrett, thank you so much for taking time to join us. It was a pleasure having you on the Cube. Thank you so much, Lisa. And with that said, Thank you for watching the Cube. I'm your host, Lisa Martin, and we'll see you next time.