>> Man: Live from Atlanta, Georgia. It's theCUBE. Covering Citrix Synergy Atlanta 2019. Brought to you by Citrix. >> Hey welcome back to theCUBE, Lisa Martin with Keith Townsend live from Atlanta, Georgia. We're at Citrix Synergy 2019, the first time theCUBE has been back here in eight years and I'm geakin out even more, yes, I know it's early, two man hand CMO and EBP of Strodigy CIRTIX TIBB, it's great to have you back on theCUBE. >> Well thanks for joining us here. >> The Keno was awesome this morning, Keith and I were both tweeting like crazy and like and we were like, Wow, we're going to have a great couple of days. >> Thank you. >> You can hear all of the networking and the innovation and the conversations going on behind us here in the Solutions EXPO. I think record number of people attending live, as well as watching the live stream today. There was at least one round of applause, standing here all night. Citrix, a lot of transformation in the last year alone. Really talking about the employee experience as a critical enabler of digital business transformation. Talk to us about that. Yeah, absolutely I mean, with all the technology, technology choices we've had with Cloud and Sass and Mobile. We've created a lot of opportunity but we've also created a lot of complexity. Both through IT and especially for the employee who now needs no navigate across all of this different environment to try get a bit of information or to get their key work done. And so, Citrix and our Customers were saying: Hey look, employee experience has become a sea level and board level imperative. So what we've done is, we've unveiled and continued to extend upon our digital work space. Not just a place where we've unified access to everything an employee needs to be productive. All their Sass Apps, Web Apps, Mobile Apps and content, wrapper that in a layer of security so that IT and the company are confident that Applications and information is more secure in the workspace than now. But now we're infusing intelligence into the workspace. Machine learning and simplified work flows, in order to guide an employee through their day, so they don't need to spend all their time navigating multiple apps, but the tasks and insides that they need to get done are presented to them veery quickly, they can move on and get to perform their best work. >> So Tim, you're literally preaching to the choir. Me and Lisa, we get it, we understand it and then even at they key note, David was preaching to all the major announcements, big claps. Thousands of people clapping. The innovation and ideal of extending the workspace to the intelligent experience, I think the Citrix faithful today, get that. But a seven trillion Dollar problem that you guys are addressing, you just mentioned, but now we're talking about talking to the CEO, the CIO, the CMO, the COO. Talk about expanding message beyond the faithful into the sea squeed. How's that impacting your jobs and how are you getting that message out there? >> Yeah, that's a great question. You're absolutely right. Employee experience is something that is shared. In fact, we've just done a considerable amount of research into that with the Economist on a global basis. What we were finding is IT and HR are sharing this problem together. The rethinking, not just the digital environment of how they're delivering technology to the employee but the physical space and the culture and how it all weaves together. And how we're engaging within Citrix at a much higher level with not just the CIO but with the Chief Human Resources officer, the CEO, the CFO, is because employee experience and how well an employee feels when they have access to the information and tools they need to get their job done, is directly related to the business outcomes the company is trying to achieve. You know, its proven to deliver greater customer satisfaction, increase revenues, greater profitability, all the metrics that really move a business. >> And you know, this is pervasive across any industry and every roll in every organization. I mean, the cool video that David showed this morning, show an example of a Senior Marketing Manager who wants to deliver Rock Star campaigns for her company, but she's got before Citrix workspace and intelligent experience. All these different apps and all this distraction, every couple of minutes distraction. And you think about how that impacts that Marketing Manager's role even all the way to like a call center. And how a call center employee is in the front lines with the customer, whether it's your ISP or something who has so much choice. If that call center person doesn't have access to all the apps and the information that they need, not only are you effecting the employee experience and potentially causing attrition, but the end user customer that service might say, forget it, I'm going to go somewhere else. >> Yeah, absolutely. I mean, if you think about it, we all have that experience where you call a call center and they might not have the answer for you or in some cases the connection might be poor. So really what we're trying to do with the digital workspace is eliminate that. We talk about experiences, it's not just unifying and infusing intelligence into it, but we also leverage our networking portfolio to ensure reliable connectivity. So that employee has access to the applications they need, they can reliably access the information they need and any kind of their telephony or your voiceover IP is consistent. So you or I think they're on a landline in a big call center and they might be working from home but still have access to everything they need through the Citrix Workspace. >> So just a couple of weeks ago, I was at SAP Sapphire, we're talking about customer experience, employee experience. Kind of the ex-data versus the old-data, operational data. And Citrix in the past has been about operational data. You have to share stuff with your warehouse about improving analytics so administrators and engineers can deliver applications and experiences better. Lets talk about the user experience in this new, or the employee experience in this future of work. I have this SAP green screen and man, would my job be so much easier if I could just push a button and get that data into Salesforce, but I have to engage IT for that. I have to open the ticket and we have to take it through project, 6 months later we abandon it because the industry has moved on. How's Citrix going to make that faster for the employee and improving my employee experience? >> Well fist of all, coming from an Enterprise application background, myself, including SAP, I know the depth of functionality of those applications. And for specialized roles, whether you're in supply chain or finance or alike, they spend their day in that core application. However, the rest of us, we're hired for a specific purpose. Whether its the example we gave onstage today about Maria, the Senior Marketing Director, or whether its an engineer who wants to spend their time building product. We were at hight to spend our day navigating, expense reporting apps or performance review apps or other types of applications that we're all exposed to. They're not our primary application, we have to learn a new interphase, we have to manage different authentication. And what the workspace does is in the words of one of our customers, is by unifying is all and being able to reach into those applications and extract out the information and task that's very personal to you. One customer says to their employees, you may never need to log into an enterprise application again, but you'll still get all the utilities, all the value because you have all the insides you need and you can get them quickly without needing to navigate or search across multiple applications. So you can get that task, approve that expense report like that. Without needing to go through 4 screens to do it and take you away from your core job. So really what this is all about, is removing the noise from an employees day so they can perform at their very best. >> So critical because, Sorry Keith, one of the stats aslo I think David shared this morning, was that enterprise software is designed for power users. Which is 1% of the population. So for those folks who need to get their job done as effectively as possible, so that their delivering what they need to and the big end users experience is what it should be. That's to be able to say, you don't ever have to log into an enterprise application again and making that experience personalized, Game changers. >> Absolutely, I mean we think about the frustration that employees have today and that they would share the findings today from the Gallops study but 80% of employees are disengaged at work. The number one reason happens to be around their level of their manager, but the number two one is they don't feel they have access to the right information tools to do their job. They want to get that noise out of their day so they can do what they were hired to do and what they're passionate about. >> So we talked a lot today about the familiarization of enterprise tech. We love these things. We don't love these things because the hardware is great, we love these things because we're able to do our jobs. So whether I'm downloading a app or Angry Birds or whatever experience that I'm having on it is, I get instant gratification from this devise. Talk to us about the overall potential of speed to value in a repeatable process that Enterprises can enjoy around digital transformation based on Citrix versus you know, I've heard similar things from ISV's. They can come in and write a customization from an Enterprise app into another solution, simplify a specific job, but if I have to do that for every application, one I don have the money, bandwidth, time and the industry will pass me up. How are you guys bringing this consumerized experience to the future world. >> Yeah, that's a great illustration is our mobile devices. We live on our mobile devices. A lot of Enterprise application have created really good mobile applications. You know, concur from SAP where I came from, that's a great experience. Very quick to go in. Salesforce, an awesome tool, their mobile experience is different from their regular experience so you have to relearn and navigate. And then there's others that never really created a mobile experience so we're all doing this on our phone and trying to get that done. And even if every, to your point, if every individual enterprise app had a great mobile experience, that still means we need to navigate a whole bunch of interfaces. What we're doing by unifying this into a single digital workspace by curating and personalizing your workday and creating a work stream very similar to what Facebook and others have done for our personal screen and how we get information through that feed, how we get news through that feed. We're doing the same for work. So on a mobile device that experience is so much richer than we've seen since almost the invention of the smart phone. >> So as we talk about the consumerization of Tech, big announcements with Azure and Google. How does that impact that new audience when you go talk to another CMO at a big Car Manufacturer? Why should they get excited about Azure or Google compute? They really don't see that. >> There's no doubt that the world is moving to the cloud, but everyone's moving at their own pace right? Companies has invested decades in some cases of infrastructure and I promise they're not going to move that to the cloud over night, but they are beginning to move certain workloads, certain styles and, by the way, they want to choice of multiple clouds. Which is why Citrix has invested to partner with all the major cloud providers to allow our customers to have that choice. So if they want to leverage some aspects of Azure, they want to move some of the Citrix workloads there, they can do that. If they want to virtualize, as you heard today, the announcement with Google, if they want to take some of their Citrix virtualization, virtual apps or virtual desktops and move that to Google cloud, that's available to them. Including now, as we announced today, with automated provisioning. So IT can quickly set up a desktop, maybe its for a new hire, maybe its for a contractor to come in and give him the tools they need to be productive. So if companies want choice across those clouds, they don't want to have locked in, and they're going to move at their own pace. As we heard today from Partner's Healthcare for example, security first, cloud considered. Their considering aspect is to move to the cloud when it makes sense and they want to have that flexibility to allow them to move at their own pace and make it seamless with their on-premises infrastructure. And that's what we provide. >> That flexibility is key and you brought up, every business today lives in a hybrid multi cloud world. So employees, with that employee experience, needs to deliver access to Sass apps, mobile apps, web apps. To deliver that great employee experience, but I want to turn the times a little bit and take a look at what you guys are doing with marketing and on the business strategy side of Citrix to help deliver that outstanding employee experience to your customers. By way of you CSM team and you even have a relatively new adoption marketing team. I'd love to know how that ladder fits into your business strategy. >> Right, so I'll come to the adoption marketing team in a moment, but the first thing we're doing is, as illustrated here earlier, is that this discussion around employee experience, as it becomes a sea level and board level imperative, it's become a company wide initiative. And so, from a marketing perspective, we have not only gone higher up in the organization having a much more strategic discussion around how we can drive the business outcomes of the companies want to achieve. But also making sure we're putting it in the language of these other roles. All right, HR wants to talk about employee engagement and how we can demonstrate through the work space of how we're doing that. IT wants to talk about adoption of their technologies in the like. So getting to the customer adoption component, so within, as you move to the cloud, it's no longer, I'll sell you a product, good luck. When you engage with a customer, once you get that agreement, that's when the real work starts, right. You're in a long term service agreement and the value they extract from your application, the adoption they get, is going to determine their level of success and their level to renew with you at the end of the term. So we've put a lot of investment as a company into what we call our customer success team. Folks that are 'view them as the coach at the gym'. That's the difference between you buy a treadmill at home, you might use it for a while and it becomes a towel rack. Or you join the gym and your trainers there telling you how to get the best performance. That's what our customer success team does, but top do that at scale and to engage on a real time basis, we've paralleled that with the customer adoption marketing team. And really, we're providing both out-of-product and in-product marketing queue to the customer, to the user of how best to take advantage of the product they've already subscribed to. >> That's exciting, Tim. Speaking of customers' success, the last question as we wrap here. You guys kind of have the American Idol of Customer Awards, The Innovation Awards, there are down to three finalists. We will get to speak to all three of them over the next two days. But something that I mentioned to you that really peaked my interest is, is this is an Awards opportunity for other folks to vote on. And then the winner, all our Ryan Seacrests' are going to be here to announce it on Thursday. Tell us a little bit about the Customer Innovation Awards and how these customers are really articulating the value prop of Citrix. >> Yeah the Citrix Customer Innovation Award's one of my favorite times of the year. The program's been around for a number of years and its really grown a cold following within the Citrix community as customers get nominated based on their deployment and the business outcomes they're driving. We have an, initially an individual panel that widows all those nominations down so that panel consist of former winners as well as analysts and other influencers in the community. And then to your point, the three finalists that we have right now, we expose their stories to the world to everyone here at Synergy and beyond. And they get to vote. So the votes are going to be tallied, I believe the voting polls close on Wednesday night and then we'll announce the winner on Thursday and the customers love it. Not only do they get the recognition, but the other customers love it because I have those same problems. I want to be able to solve it and I want to understand how Citrix can help me. >> And that is as a marketer you know, I know I'm preaching to the choir, but there's no better brand validation than the voice of your customer articulating how their business is benefiting significantly and giving them the opportunity to talk to peers and in the industry. >> Absolutely, that's why we're in it, for the customer's success. >> Well, we'll be anxiously awaiting to hear the results on Thursday Tim, I'm already excited for next year. So, thank you so much for having theCUBE, Keith and me >> Great >> At Synergy 2019 >> Thank you for being here. Thank you for having me. Our pleasure, for Keith Townsend and I'm Lisa Martin, live from Citrix Synergy 2019 from Atlanta. Thanks for watching. (upbeat music)

>> Live, from Toronto Canada, it's the CUBE! Covering Blockchain Futurist Conference 2018. Brought to you by the CUBE. >> Hello everyone and welcome back. This is the CUBE's exclusive coverage here in Toronto for the Blockchain Futurist Conference, we're here all week. Yesterday we were at the Global Cloud and Blockchain Summit put on by DigitalBits and the community, here is the big show around thought leadership around the future of blockchain and where it's going. Certainly token economics is the hottest thing with blockchain, although the markets are down the market is not down when it comes to building things. I'm John Furrier with Dave Vellante, here with CUBE alumni and special guest Hartej Sawhney who is the founder of Hosho doing a lot of work on security space and they have a conference coming up that the CUBE will be broadcasting live at, HoshoCon this coming fall, it's in October I believe, welcome to the CUBE. >> Thank you so much for having me. >> Always great to see you man. >> What's the date of the event, real quick, what's the date on your event? >> It's October 9th to the 11th, Hard Rock Hotel & Casino, we rented out the entire property, we want everyone only to bump into the people that we're inviting and they're coming. And the focus is blockchain security. We attend over 130 conferences a year, and there's never enough conversation about blockchain security, so we figured, y'know, Defcon is still pure cybersecurity, Devcon from Ethereum is more for Ethereum developers only, and every other conference is more of a traditional blockchain conference with ICO pitch competitions. We figured we're not going to do that, and we're going to try to combine the worlds, a Defcon meets Devcon vibe, and have hackers welcome, have white hat hackers host a bug bounty, invite bright minds in the space like Max Keiser and Stacy Herbert, the founder of the Trezor wallet, RSA, y'know we've even invited everyone from our competitors to everyone in the media, to everyone that are leading the blockchain whole space. >> That's the way to run an event with community, congratulations. Mark your calendar we've got HoshoCon coming up in October. Hartej, I want to ask you, I know Dave wants to ask you your trip around the world kind of questions, but I want to get your take on something we're seeing emerging, and I know you've been talking about, I want to get your thoughts and reaction and vision on: we're starting to see the world, the losers go out of the market, and certainly prices are down on the coins, and the coins are a lot of tokens out there, >> Too many damn tokens! (laughing) >> The losers are the only ones who borrowed money to buy bitcoin. >> (laughs) Someone shorted bitcoin. >> That's it. >> But there's now an emphasis on builders and there's always been an entrepreneurial market here, alpha entrepreneurs are coming into the space you're starting to see engineers really building great stuff, there's an emphasis on builders, not just the quick hit ponies. >> Yep. >> So your thoughts on that trend. >> It's during the down-market that you can really focus on building real businesses that solve problems, that have some sort of foresight into how they're going to make real money with a product that's built and tested, and maybe even enterprise grade. And I also think that the future of fundraising is going to be security tokens, and we don't really have a viable security exchange available yet, but giving away actual equity in your business through a security token is something very exciting for sophisticated investors to participate in this future tokenized economy. >> But you're talking about real equity, not just percentage of coin. >> Yeah, y'know, actual equity in the business, but in the form of a security token. I think that's the future of fundraising to some extent. >> Is that a dual sort of vector, two vectors there, one is the value of the token itself and the equity that you get, right? >> Correct, I mean you're basically getting equity in the company, securitized in token form, and then maybe a platform like Securitize or Polymath, the security exchanges that are coming out, will list them. And so I think during the down-markets, when prices are down, again I said before the joke but it's also the truth: the only people losing in this market are the ones who borrowed to buy bitcoin. The people who believe in the technology remain to ignore the price more or less. And if you're focused on building a company this is the time to focus on building a real business. A lot of times in an up-market you think you see a business opportunity just because of the amount of money surely available to be thrown at any project, you can ICO just about any idea and get a couple a million dollars to work on it, not as easy during a down-market so you're starting to take a step back, and ask yourself questions like how do we hit $20,000 of monthly recurring revenue? And that shouldn't be such a crazy thing to ask. When you go to Silicon Valley, unless you're two-time exited, or went to Stanford, or you were an early employee at Facebook, you're not getting your first million dollar check for 15 or 20 percent of your business, even, until you make 20, 25K monthly recurring revenue. I say this on stage at a lot of my keynotes, and I feel like some people glaze their eyes over like, "obviously I know that", the majority are running an ICO where they are nowhere close to making 20K monthly recurring and when you say what's your project they go, "well, our latest traction is that we've closed about "1.5 million in our private pre-sale." That's not traction, you don't have a product built. You raised money. >> And that's a dotcom bubble dynamic where the milestone of fundraising was the traction and that really had nothing to do with building a viable business. And the benefit of blockchain is to do things differently, but achieve the same outcome, either more efficient or faster, in a new way, whether it's starting a company or achieving success. >> Yep, but at the same time, blockchain technology is relatively immature for some products to go, at least for the Fortune 500 today, for them to take a blockchain product out of R&D to the mainstream isn't going to happen right now. Right now the Fortune 500 is investing into blockchain tech but it's in R&D, and they're quickly training their employees to understand what is a smart contract?, who is Nick Szabo?, when did he come up with this word smart contracts? I was just privy to seeing some training information for multiple Fortune 500 companies training their employees on what are smart contracts. Stuff that we read four or five years ago from Nick Szabo's essays is now hitting what I would consider the mainstream, which is mid-level talent, VP-level talent at Fortune 500 companies, who know that this is the next wave. And so when we're thinking about fundraising it's the companies who raise enough money are going to be able to survive the storm, right? In this down-market, if you raised enough money in your ICO, for this vision that you have that's going to be revolutionary, a lot of times I read an ICO's white paper and all I can think is well I hope this happens, because if it does that's crazy. But the question is, did they raise enough money to survive? So that's kind of another reason why people are raising more money than they need. Do people need $100 million to do the project? I don't know. >> It's an arm's race. >> But they need to last 10 years to make this vision come true. >> Hey, so, I want to ask you about your whirlwind tour. And I want to ask in the context of something we've talked about before. You've mentioned on the CUBE that Solidity, very complex, there's a lot of bugs and a lot of security flaws as a result in some of the code. A lot of the code. You're seeing people now try to develop tooling to open up blockchain development to Java programmers, for example, which probably exacerbates the problem. So, in that context, what are you seeing around the world, what are you seeing in terms of the awareness of that problem, and how are you helping solve it? >> So, starting with Fortune 500 companies, they have floors on floors around the world full of Java engineers. Full Stack Engineers who, of course, know Java, they know C#, and they're prepared to build in this language. And so this is why I think IBM's Hyperledger went in that direction. This is why even some people have taken the Ethereum virtual machine and tried to completely rebuild it and rewrite it into functional programming languages like Clojure and Scala. Just so it's more accessible and you can do more with the functional programming language. Very few lines of code are equivalent to hundreds of lines of code in linear languages, and in functional programming languages things are concurrent and linear and you're able to build large-scale enterprise-grade solutions with very small lines of code. So I'm personally excited, I think, about seeing different types of blockchains cater more towards Fortune 500 companies being able to take advantage, right off the bat, of rooms full of Java engineers. The turn to teaching of Solidity, it's been difficult, at least from the cybersecurity perspective we're not looking for someone who's a software engineer who can teach themselves Solidity really fast. We're looking for a cybersecurity, QA-minded, quality-assurance mindset, someone who has an OPSEC mindset to learn Solidity and then audit code with the cybersecurity mindset. And we've found that to be easier than an engineer who knows Java to learn Solidity. Education is hard, we have a global shortage of qualified engineers in this space. >> So cybersecurity is a good cross-over bridge to Solidity. Skills matters. >> If you're in cybersecurity and you're a full sec engineer you can learn just about any language like anyone else. >> The key is to start at the core. >> The key is to have a QA mindset, to have the mindset of actually doing quality assurance, on code and finding vulnerabilities. >> Not as an afterthought, but as a fundamental component of the development process. >> I could be a good engineer and make an app like Angry Birds, upload it, and even before uploading it I'll get it audited by some third party professional, and once it's uploaded I can fix the bugs as we go and release another version. Most smart contracts that have money behind them are written to be irreversible. So if they get hacked, money gets stolen. >> Yeah, that's real. >> And so the mindset is shifting because of this space. >> Alright, so on your tour, paint a picture, what did you see? >> First of all, how many cities, how long? Give us the stats. >> I just did about 80 days and I hit 10 countries. Most of it was between Europe and Asia. I'll start with saying that, right now, there's a race amongst smaller nations, like Malta, Bermuda, Belarus, Panama, the island nations, where they're racing to say that "we have clarity on regulation when it comes to "the blockchain cryptocurrency industries," and this is a big deal, I'd say, mainly for cryptocurrency exchanges, that are fleeing and navigating global regulation. Like in India, Unocoin's bank has been shutdown by the RBI. And they're going up against the RBI and the central government of India because, as an exchange, their banks have been shut down. And they're being forced to navigate waters and unique waves around the world globally. You have people like the world's biggest exchange, at least by volume today is Binance. Binance has relocated 100 people to the island of Malta. For a small island nation that's still technically a part of the European Union, they've made significant progress on bringing clarity on what is legal and what is not, eventually they're saying they want to have a crypto-bank, they want to help you go from IPO to ICO from the Maltese stock exchange. Similarly also Gibraltar, and there's a law firm out there, Hassans, which is like the best law firm in Gibraltar, and they have really led the way on helping the regulators in Gibraltar bring clarity. Both Gibraltar and Malta, what's similar between them is they've been home to online gambling companies. So a lot of online casinos have been in both of their markets. >> They understand. >> They've been very innovative, in many different ways. And so even conversations with the regulators in both Malta and Gibraltar, you can hear their maturity, they understand what a smart contract is. They understand how important it is to have a smart contract audited. They already understand that every exchange in their jurisdiction has to go through regular penetration testing. That if this exchange changes its code that the code opens it up to vulnerabilities, and is the exchange going through penetration testing? So the smaller nations are moving fast. >> But they're operationalizing it faster, and it's the opportunity for them is the upside. >> My only fear is that they're still small nations, and maybe not what they want to hear but it's the truth. Operating in larger nations like the United States, Canada, Germany, even Japan, Korea, we need to see clarity in much larger nations and I think that's something that's exciting that's going to happen possibly after we have the blueprint laid out by places like Malta and Gibraltar and Bermuda. >> And what's the Wild West look like, or Wild East if you will in Asia, a lot of activity, it's a free-for-all, but there's so much energy both on the money-making side and on the capital formation side and the entrepreneurial side. Lay that out, what's that look like? >> By far the most exciting thing in Asia was Korea, Seoul, out of all the Asian tiger countries today, in August 2018, Seoul, Korea has a lot of blockchain action going on right now. It feels like you're in the future, there's actually physical buildings that say Blockchain Academy, and Blockchain Building and Bitcoin Labs, you feel like you're in 2028! (laughs) And today it's 2018. You have a lot of syndication going on, some of it illegal, it's illegal if you give a guarantee to the investor you're going to see some sort of return, as a guarantee. It's not illegal if you're putting together accredited investors who are willing to do KYC and AML and be interested in investing a couple of hundred ETH in a project. So, I would say today a lot of ICOs are flocking to Korea to do a quick fundraising round because a lot of successful syndication is happening there. Second to Korea, I would say, is a battle between Singapore and Hong Kong. They're both very interesting, It's the one place where you can find people who speak English, but also all four of the languages of the tiger nations: Japanese, Mandarin, Cantonese, Korean, all in one place in Hong Kong and Singapore. But Singapore, you still can't get a bank account as an ICO. So they're bringing clarity on regulation and saying you can come here and you can get a lawyer and you can incorporate, but an ICO still has trouble getting a bank account. Hong Kong is simply closer in proximity to China, and China has a lot of ICOs that cannot raise money from Chinese citizens. So they can raise from anybody that's not Chinese, and they don't even have a white paper, a website, or even anybody in-house that can speak English. So they're lacking English materials, English websites, and people in their company that can communicate with the rest of the world in other languages other than Mandarin or Cantonese. And that's a problem that can be solved and bridges need to be built. People are looking in China for people to build that bridge, there's a lot of action going on in Hong Kong for that reason since even though technically it's a part of China it's still not a part of China, it's a tricky gray line. >> Right, in Japan a lot going on but it's still, it's Japan, it's kind of insulated. >> The Japanese government hasn't provided clarity on regulation yet. Just like in India we're waiting for September 11th for some clarity on regulation, same way in Japan, I don't know the exact date but we don't have enough clarity on regulation. I'm seeing good projects pop up in Korea, we're even doing some audits for some projects out of Japan, but we see them at other conferences outside of Japan as well. Coming up in Singapore is consensus, I'm hoping that Singapore will turn into a better place for quality conferences, but I'm not seeing a lot of quality action out of Singapore itself. Y'know, who's based in Singapore? Lots of family funds, lots of new exchanges, lots of big crypto advisory funds have offices there, but core ICOs, there was still a higher number of them in Korea, even in Japan, even. I'm not sure about the comparison between Japan and Singapore, but there is definitely a lot more in Korea. >> What about Switzerland, do you have any visibility there? Did you visit Switzerland? >> I was Zug, I was in Crypto Valley, visited Crypto Valley labs... >> What feels best for you? >> I don't know, Mother Earth! (laughs) >> All of the above. >> The point of bitcoin is for us to start being able to treat this earth as one, and as you navigate through the crypto circuit one thing as that is becoming more visible is the power of China partnering up with the Middle East and building a One Belt, One Road initiative. I feel like One Belt, One Road ties right into the future of crypto, and it's opening up the power of markets like the Philippines, Thailand, Malaysia, Singapore. >> What Gabriel's doing in the Caribbean with Barbados. >> Gabriel from Bit, yeah. >> Yeah, Bit, he's bringing them all together. >> Yeah, I mean the island nations are open arms to companies, and I think they will attract a lot of American companies for sure. >> So you're seeing certainly more, in some pockets, more advanced regulatory climates, outside of the United States, and the talent pool is substantial. >> So then, when it comes to talent pools, I believe it was in global commits for the language of Python, China is just on the verge of surpassing the United States, and there's a lot of just global breakthroughs happening, there's a large number of Full Stack engineers at a very high level in countries like China, India, Ukraine. These are three countries that I think are outliers in that a Full Stack Engineer, at the highest level in a country like India or Ukraine for example, would cost a company between $2,000 to $5,000 a month, to employ full time, in a country where they likely won't take stock to work for your company. >> Fifteen years ago those countries were outsource, "hey, outsource some cheap labor," no, now they're product teams or engineers, they're really building value. >> They're building their own things, in-house. >> And the power of new markets are opening up as you said, this is huge, huge. OK, Hartej, thanks so much for coming on, I know you got to go, you got your event October 9th to 11th in Las Vegas, Blockchain Security Conference. >> The CUBE will be there. >> I look forward to having you there. >> You guys are the leader in Blockchain security, congratulations, hosho.io, check it out. Hosho.io, October 9th, mark your calendars. The CUBE, we are live here in Toronto, for the Blockchain Futurist Conference, with our good friend, CUBE alumni Hartej. I'm John Furrier, Dave Vellante, be right back with more live coverage from the Untraceable event here in Toronto, after this short break.

and we're here with sicky junta and psyche is with CSC she's uh she's an entrepreneur she's a cloud expert she's a technologist a businessperson her official title is global vice president of cloud computing and cloud services at CSC welcome thank you it's good to see good to see you here and we're very excited to be at sapphire this is day 3 of course we're gonna talk cloud with the woods with sicky so so why don't we start off sick you tell us you know what is what is cloud all about is that is it living up to the hype I personally believe that cloud it is the way of the future we don't have enough trees and data centers for the generation that we are breathing you know the generation that we are breathing produce a tremendous amount of these data by the minute us digital data texting data voice data and all this data has to be Monte so the cloud it is the future to go and it's actually changed in the last three years I've been working loud for quite a while the dynamics of the last 12 months people have gone from being educational I want to know and we have to spell MC sounds like cloud and and then you say to them now their projects they have money they have value added in Rio the termination in that cloud project how was it changing good business Missy SC is a very well-known you know broad-based service provider outsourcing and so far how is the cloud changing your business it is very interesting because it's kind of transforming the business of cici's it transformed the way that we interact with our customers and prospects we use a lot of digital new yahoo the way we approach to our custom is very different we do pilots in our cloud the business model is changing we run we don't take hasit and people like it outsourcing deal we just run it for my fabric or we deliver cloud fabric at the customer data centers and we managers or we can say to them will give you the cloud fabric and you are like an Amazon you can manage it yourselves and we just keep the fabric well we'll provide the provisioning we provide your constructions and you are your own service provider is it very different than what she does to the top reason folks talk to you about you get a lot of clouds going on building clouds and you've been in technology preneur in the past sold your companies but you're at CC big brands are coming to you what is the number one thing you're seeing the pattern of the customer requests and or the new customers I think the customers they're really serious about cloud want agility version Assad Julia um I T delivery time to deliver a off even six weeks three months that is traditional it is not possible today customers wants to build application and modern weeks instead of months the new platforms like force calm and a zoo or do you have spring source vm having google apps they actually have this very beautiful object-oriented way for you to write application we're very very fast and so that requires a delivery mechanisms that can sustain that more I think that they want to build brand new applications so they can stay with them for the next 20 years and and we're waiting to us come on this morning we're talking on prior you said the cloud is a user experience I think that's really profound can you expand on that that was pretty compelling I think people look at the cloud as is odd this tech I and big iron in there but you talk about what you mean by the cloud is a user experience so I there are two type of Christ there is the consumer clouds that's the cloud that we do every your typing on the cloud and we have facebook and twitter and all this i play Angry Birds that's a gaming it's a big cloud that's any user experience of the cloud so if you leave in your cloud and use your spirits and then you go away you just say why do I have to win six weeks when I can play you know I can play final fantasy in real time with people in Hong Kong that's really the experience of the castle and enterprise is not there yet and there has two issues first of all the technology really was not they are still provide that the applications like sa peas and and the evolution of the systems second the processes are going internal IT are really very rigid sometimes you have to go fill up in requesting gotta get all this approval and has to be seen by 25 people on business model and all that so we have the challenge of accelerating a business classes and providing the same end user experience there and that's why it's CSC we have pilots in our plans we say to customer currents bosses and you know use our portal our provisioning environments upload workloads start to understand what does it mean interacting with about you know try it out there like in a mixed thing you know they got us growing you know puppy and then there they're stuck with the animal the cloud that's yeah I do never compare Jonna come up with a lot of those in the next half hour secure your company is technology agnostic of anyways right you know the real you get wed to a particular technology or services company so you have to be a trusted advisor to use clients on we're here at sapphire we're hearing a lot about in-memory computing and hannah we were talking a little bit about that off-camera what's your take on on this notion that sa p is putting forth they call them the ram cloud in-memory computing the Hana cloud what's your angle on that so first of all let's all understand the ROM and memory is the juice of clouds and I'll give you an analogy the cloud is like an apartment building where if the guy at the top takes a hot shower and uses all the shot that hot water the guy the bottom has no it has a cold shower and that's really the real analogy in a cloud vector if I have a very intense memory usage workload some could be SI p JD edwards and some others the other everybody in that community in that multi-tenant that's what it is multi-tenant ones we are all together feels the same problems and so memory it is deduce a cloud but that doesn't mean that because i have a lot of memory I don't have to optimize systems systems should be optimized and agile by themselves that's why a lot of refactoring a lot of building you know legacy java to a spring environment where you have encapsulation to take home see where you have object orientations and that makes you a John workers that really are optimized to use the maximum of the memory we actually going through this period right now he talks about private clouds and public laws in a hybrid clouds we've sort of in this period where we've got one foot in the legacy camp because you can't we don't a rip rip and replace and we've got another foot in this you know agile new world are you seeing a lot of sort of native new application development that's going to take advantage of these new cloud architectures new potential business processes you've seen that today and how long do you think it will take to actually see that bring true innovation to business I think that today the biggest usage of cloud are Gavin test so if the Devon test is the biggest user God that means that all the new projects are being developed to be delivered on the cloud vector and that's really very very very important today gets virtualized uses a platform but there is a big movement to refactor my applications because waiting for everything new there is only twenty percent of innovation in every large shop of IT today so there is a lot of companies that do create a roadmap for their workload and and when I talk to them I say divide you your workload part in three categories the legacy one that will never move that's the one that I in agreed environments and virtualized their heart the databases to bake the construct is not a job and the one that you want to do straight away Devon test email unified communications serum and the other things evaluate do I have to do I is it core that I have to own it and build it on or could I sauce it so to provide I system that it was already out there that it's like for sales culture of this world the NetSuite of this world workday is success factor 0 or any type of HR systems and say why do I have to own it why can't i have a SAS cloud environment where i can buy the serious doing this exercise helps them understand what its core what is not and why should I spend the money to take legacy applications to to the cloud can see it's a major changes in all layers who invited the you've got your your your device here your iPad we've hearing a lot of changes at the application layer and of course the infrastructure as well how is infrastructure changing and there's a lot of talk about convergence and there's logical blocks of infrastructure what are your thoughts there well I think that and the infrastructure layer we are actually seeing two major chain changes that are coming very fast first of all the multi-core environment 20 course is gonna beat ah here soon you're just sooner than we think and so all this memory conversation will already evaluated again because how's that memory gonna work with all this capacity our computer we have and that's that's a real conversations in and the IKE advisor that has the interaction with the fabric will need to be optimized to be able to take advantage of that storage is going through a lot of chambers multi-tier being the ability to say I don't want to maintain this for a long time understanding the retention here is it's even more critical than before because the access to the data now it's very fast and understanding the tiering and how you're going to do or not network storage what they're gonna cash what are you gonna close it creates a lot of questions when you build an application or when we refactor the applications a lot of it I think we have to realize that the systems have speed as a requirement and optimize from the end user to the art to the bear models what's the most efficient path just mentioned some real hot tech areas that we were all over I'll see the multicores and you the course the in-memory got solid state changing her essay p guys here saying summaries the new disc disc is the new tape tape is dead pretty pretty simple message there but multi core memory the hypervisor role of virtualization and the change will storage all those forces are colliding yeah when twins win some argue that that's an opportunity for redefinition of a new operating environment so to your point about optimization how do you see that revolving is that fantasy it gotta like a wish list you see new architectures developing definitely new architecture love being developed tonight's a new architecture for instance it's an optimized act architecture for mobility and to create a very pleasant user experience with all the data that sa p has because as if he has all this come on up data lock deals and so it's a new architecture you just say instead of changing the structure of the data or the app i am actually moving the interaction at the mobility level to a new device so that the experience is better in some cases used we will have to go back all the way and brought in right brand new systems that can suppose support that but I i believe the new architecture I've built all the time I think that um we haven't probably have a scene um what's the preferred what's the preferred visually for the future for this type of texture that that you're seeing and that you're driving towards mostly memory stuff immediate benefits to caching what do you see is the preferred methods that are driving right now I think that sounds looking at mobility so that that you can divide the user from the system's is very protesting because if you don't do that we actually slow down the end user experience and the end user is the productivity that we get every day second it's we have to look at business logics and can isolate the business logic so that I can can I really change it in a dynamic way in the last 10 years of 20 years we built system where we encoded everything he has to talk to this database over this IP address with that all this um hardcore stana configurations yes it's very hard in the cloud environment dynamic environment new media environment so we have to look at the system say how can I use so object orientations platforms separations logic how can i isolate the data if I have to how can I put it you know virtual data Mart's on top of it so that I can I'll cute the data because if I kind of a what Hana is was I'm sorry structure data then I cubix and then the cube gets talked to everybody and normally i know that in dededo there is eighty percent again used 20 bars are all right reverse so it's really an interaction and reactant acting from the end user best experience i want to do that facebook experience i want to give it that um gaming experience so how do i get to the data and adina you know it's probably 20 years old and it's really mainframe in monster well you're not gonna go ahead sir so when we talk to some of the vendors like for instance an emc they talk about the block at ciscos pushing UCS and it and they call it cloud ready or cloud enabled or cloud optimized i guess the term they use is that just good marketing or is it really the right model for the cloud to have that sort of single logical block of infrastructure which you're taking away well CC is a V block user we use Vblock for all our fabric cloth fabric deployment and a full hour in this cloud that is the first we have private cloud delivered on premises on the red card it's a unique value proposition no nobody has meaning you don't have to buy millions we delivered to you it's ready just provision the workload we teach you how to do it and we can do it in 10 weeks now we can only do it with a optimized block well the hard work and they're hard when storage and network and compute off very integrated and then we used EDM where I'd advisors are um has their communication macaluso we believe and I personally believe that that's today the best technology available UCS was built for cloud means project California that server was built thinking virtualization the optimization to the upper visor to the chip so that's why I think it is for CCM for our customer the best solutions it has a future-proof solution all the other architecture in the hardware have to change like HP just did a brand new set of equipment so and so I use that word future proof yeah it's like a punch like it Flashman does that expand know it's a good term it means basically you buy something and yes headroom you could it takes you into the future so just drill down on that more detail cuz that's a really important point that folks they don't want the cloud washing mentality they want to see specific so just expand on that you could so first of all um clouds there's no magic there and there is a project you say I want to take my Devon test to the cloud you have to plan it rough too tested you have to make it happen so there's no magic in cloud no pixie dust is like any other the ability to what I call future proof is what I call cloud plus far something that I can sustain in the next five years and not having to do it an architecture change or a major change I will do refreshes because the hardware is moving faster point releases add some stuff to it yeah but my architectural substantial architectural layers and everything is kind of stable for that but cloud pushes innovation to the US as a provider to our suppliers and to our end users all the time because it as a brand new paradigms so future is the roadmap that you built for yourself their customers i'm gonna say i have my roadmap I know what my clouds are gonna look in five years I know they thinks that I'm you know evaluating html5 for everything that is an end you see this vblock for the fabric I'm looking at how do i integrate cloud providers the api structures we are building a very interesting platform for cloud service programs where we will be the broker on all the cloud providers and look at the Echelon and maintain transparency so I know exactly what my cloud I'm gonna look in five years so that's when I seed with my CIS I say you don't have to do cloud the doctor doesn't say that you have to do cloud but if you do understand the business value and what's the roadmap and what's the current state to end state and the value that you want to be able to the post so CSE obviously cloud service provider and the Chinese proverb may you live in interesting times and we're in the technology business so we always live in interesting times i guess but so you have your cloud business your provisioning your own cloud you have your own data centers we see SI p announced today the Hana cloud and so but you of course a big SI p partner now you're sort of quasi competitor are you gonna build your own Hana cloud of me how does that all work you live in this age of cooperation can you talk about that a little bit but that's the beauty of cloud cloud doesn't bring competition brings integration so I'll give you another example we work very strongly with Microsoft Azure in their environment but our customer comes to CSC because they they want the full service experience and they want security and they want somebody that really looks at the architecture of what they do it expertise not just a class so we have created a federation model where no customer comes in our cloud is called cloud belt and say I want to build myself a force applications the integration to the force platform is similis to the end users we actually integrated us force platform and we'd actually run the code in the first platform but the customer said I want to now put it as my data in the public knowledge I want to get having them physical I wanted on your data center so we take care of all that in the Federation loss so we talked a lot about SCP with SI p in the last a day about hannah and they have their business on demand a platform that it is a way to write applications in situ and we asked him you know we want to run the application they plot from ourselves because I value added and then already so that's okay we will do a fixed platform like force or Google oh I absorb but we have portable platforms like spring or chorus or alarm stock and but remember well the customer fields a lock-in because they know they can only run it down beauty and and when you wrote it a nap in a strict platform you kind of just say okay I take it and I run in there he runs only there it's off two months like if you ride a force up you can write it in a matter of days I runs only there you can't just say I don't like yourself horse I'm gonna walk with my data we're going yeah you walk with you did about the Alpha stays there Thank so there is a lot of lock-in in this new their plan yet but Federation is the value on it the CSC brings we understand the de world is dynamic in nature and we will push hard on all our suppliers to say when can we have the ability for them to have portable bar codes instead of fix work that the CSC leading executive forum did some work a couple years ago that I read and it was they were talking to some CIOs those guys and they said as part of CSC very good work that they do and they said anecdotally that the discussions with CIOs this is probably 2001 9 time frame during the downturn suggested that CIOs are accelerating IT organizations are accelerating their adoption of cloud by as much as 12 to 18 months and then he went out into the Wikibon community and confirm that same thing I was really compressing that cycle and and I think it you would describe it as everybody needed the cloud it was sort of this cloud frenzy and now it's a little bit more selective one of the areas that seems to be having good uptake in flowers the federal government they seem to you know the new federal CIO is really hitting hard on cloud um is a supporter yeah and so um so what are you seeing there why is that is and how much money can you actually save with clouds that's a very good question so in the federal case since 1999 they had 400 data centers and when they lead the last census of all the data center i think was 2008 they had over a thousand data centers and so that's a huge growth everybody I want my own data centers until the garlic laptops iPads yeah that's a data center so I am so I think the government has come to the conclusion to say we all belong to the same family yes we all have our differences and security and privacy but let's trot learn how to share and I think there's a strong mandate for federal to use cloud vectors in fact CeCe's part of the data center consolidation committee where Jim Schaffer our president of public sector is a contributing member they are interesting things that we see is that actually federal for the first time turns to commercial and says good what is he working on the commercial side let's take commercial structures and architectures and apply so that we can move much much faster and reduce the cost so now comes to the cops um i dissect the cost of cloud in various sections first of all you have to virtualize and so virtualization brings in fifteen percent you're going from 700 servers to let's say 200 servers and that's a saving say he said in energy is saving now agility you you save them space and he'd never thing and that's a real hardcore cost rather cost that you have to buy new our hardware they will around and virtualized environment poverty if you take all your refresh cycle everything that's coming to be done you buy new hardware that can support that you can synchronize that as you can see what a nice day Saudi there is in the big girls then if you do infrastructure-as-a-service you got another you know 15 I mean maybe ten percent like I go to Amazon but then you hit a brick wall and that r equal is your applications and don't run on the cloud and you know you don't have any more things to cry so that's why I say to my CL we have to look at the IT Park and your eyes we have to go to the hardcore runner Montaigne IT budget today is sixty percent and evaluate how are we going to write new applications that get modernized or how can we refactor the application so that we can reduce this run and montane down to no more than fifty percent so we can use all the other 50 for your innovation and that's why it's seriously we believe we've somebody takes this portfolio approach we can commit up to forty to forty-five percent cartridge on a traditional on a traditional company which now if you are a brand new company and you really do the analysis core versus non core and you go this route you actually can reduce your cost a lot when I was a CIO I add a data set I see the data center and I said I don't want to run datacenters I just builds after I don't have to have a data center the last person that was holding up was my CFO and he says oh I like my sister now I ever say well six months you are not sweet otherwise you are met and and now is the number one that sweets speaker for public company of using cell system so it is a culture that's a great I mean it's great movement right now cloud there's a SiliconANGLE TV the worldwide leader and online tech coverage this is the cube this is where we talk about all the great stories and content with Suki Kunta great conversation here at SiliconANGLE dot TV question on the service is angle Dave and I have been talking for weeks now about how the services business changing both the services of delivery consulting integration which you mentioned that's where cloud is not about competition bout integration and also the services that can be offered on the cloud so how was the the services business changing the value chain of the architecture to the wind services that are being delivered we call that services angle mean what's your angle on the services business is changing into in two ways one it becomes more strategic so all this road mapping and understanding of the asset portfolio and why do you want to be on three years and what's the type of IT leader you want to be for your organization so it's moving upwards and then actually is becoming very very technical people the really most virtualization optimization infrastructure and can really what i call the youngsters the guys that can really write apps very fast the young Dae young coders know what we are crap that really don't want to spend the times on you know I'll ride this big proposal he's there and I'll show you and that's when i interviewed it for CSC the kid in five minutes his own is the ipod alive stop on top here I know that he lives the cloud everyday leavin this is really the new people that I say we have to look for but there is a big difference the culture change the consultant with the tie and phil italia proceeds one in two and three so the kids say give me two hours and i give it back to you yeah it's a huge there's conflict back in the 90s remember that that's the consultant suit they're making a lot of money project management huge schedules kind of slow now it's like you got these gunslinger coders who can whip up apps deploy it on the cloud in a couple days in a day and set change very used to start with a word document to powerpoint and now they're starting with you know code well know if they're the most used tool is a mind map for a project instead of a bullet and and I think that's when you start come in a conversation with a customer you follow the threads of where he wants to be and then the end you end up with a map or what it needs to be done but it is a different culture and the beauty of having the traditional thing though is is that you can have you can actually provide structure to discredit creativity so the end result is a quality because you know cowboy is intact it's cowboying intact and I you don't want to have that especially with our customers where we get them and can't we have small and large I mean I have olympic system a small bite active coupons so that that's my spectrum but quality is the most important thing nothing so we have to put quality within relationships we're here with the