>> live from Atlanta, Georgia. It's the two you covering Citric synergy, Atlanta 2019. Brought to You by Citrix. >> Hey, welcome back to the Cube. Lisa Martin with Keith Tones in wrapping up Day two Vault Evil coverage of Citrix Energy. 2019 Keith. What a two days we have had. >> This was not a boring show. This has been really exciting. >> It has my cheeks hurt from smiling. >> You know what I've been to shows where the messaging can be repetitive. What we did almost 20 interviews over the past couple of days talking to executives, three of the their customers, all that actually more than three cups way. We talkto four customers, and all the conversations have been different and dynamic and exciting. And that's really great to say about Citrix again. Citrix is exciting. If I were a citrus customer today at, definitely invite them and get it, and I didn't make the show at my invite him in and have a conversation find out what's going on. The intelligent experience is a secretion said. They've been working on it for a few years, releasing today not a surprise, but definitely a great start. >> Absolutely. You know, they came out of the gates yesterday morning in the general session. Really, with this massive pivot for Citrix of really developing technology for the end user for four, rather the general user like those who are not power users, those who shouldn't have to become power users to do their job, whether they're in supply, chain our marketing or finance. So that pivot towards that general purpose user, which is the majority of users, was very ostensible. And it was welcome from not just all the customers we talked about, the analysts as well. Yeah, I think that's >> one of those things that you look at A a Iot. You've said something repeatedly that interesting stat We heard yesterday that applications are designed for the 1% the power user and what we heard today wass the basically commoditization of a I and M l. I've always thought that a M l A. At some point, we'll get to the point that we can push it down to the user and the user would use a female of the same with the use Microsoft excel Today, Citrix is kind of flipped it on me and and and presented way to use a i M. L in a way that I had not thought of, which is to take processes. Business process is not it processes, but business processes packaged them up. What, no matter what APS, they're being used to deliver that process package stat up into a micro, eh? And in users themselves will be able to build a Christian Riley Citrix. CTO said he's mostly aside. That was a great question. Next, mostly aside of about 2019 putting this builder, the citric builder in a hands of not T administrators. But business process. >> So and I wish we had more time on that front. I was curious. What does that do to shadow it? T empowering this business users? Just that I don't want it to get your perspectives on that. Yeah, >> So you know what? It's exciting and scary at the same time. You know, the idea of that a business user can automate a process, and what she takes data out of one system and put it into another one on surface is pretty cool. But I've been kind of keeping my eye out on this multi cloud thing. What happens from a security perspective. When a user build something and eight of us and they have sales force and they have their Oracle database online and they create a workflow, this builder will give them the capability to basically built a multi cloud. I'm quoting, calling at, ah, multi cloud business process that becomes that becomes a competitive advantage to the business and then becomes a business critical application as a result. So you know what we're I see why the excitement is there but from, you know, just a bureaucratic person that's over 20 years of experience and just can't get out of me. There's a lot t kind of just be Riri of and planned for. It's all good stuff >> it is. But you're right, you bring up. You know, I just was kind of envisioning this proliferation of pipe of these sort of custom applications that lines of business users are going to be able to build a lot of enablement there. But then, of course, in terms of this application, exponential growth within a company, what are some of the implications you talked about security. We talked about that a lot the last couple of days, so that's absolutely critical, but in terms of that AP proliferation, what are your thoughts on that? >> You know you >> think about, would you? >> Interesting term, early nineties or late nineties. And we're just in e commerce. And it was very controversial. Amazon was patterning business processes. The one klick to purchase was a big, big deal. Competitors couldn't do that in users who have a completely different perspective. Teo, too. This is a tool. You know, it doesn't matter if this is a Samsung phone. IPhone doesn't matter. This is the tool so that I can get a business thing done. The results. You know, where we've put imaginary barriers, you know, the S 400 sales force shall never touch. Well, it's business. Users will destroy those barriers. They'll see these applications, they'll see these uses. And then we were on to, you know, typical problems. You will create 1,000 of these in a single organization. How did you find them? Like you're out discovery. 1,000 When you want a new app on your iPhone finding, they have to do it a specific thing. You know, Aiken probably search for flashlight on my iPhone and get you what? apse. Which one is the one for my process and best for my process. I can see that at proliferation, been a problem in the enterprise, >> something that we'll have to keep our eyes on. Another thing I was curious to get your feedback on is our p. A. You are the one of the first ones and Twitter to call that out yesterday, saying Alright of Citrix wants >> to be >> delivering the future of work. Automation is going to be essential. And then voila! There's the intelligent experience, but something that we heard a lot yesterday as well. We hear this at every show. Is these massive workforce talent shortages that we're going to be seeing in the next few years? Some industries are already facing them. So, looking at the talent shortage and then the concern over A and R P taking over jobs, they seem to sort of do balance each other out. I'm sure it's not that simple. Yeah, >> we've talked about this awful lot in my circles. There were some people who just won't be able to make the transition to being to delivering higher value, uh, work output. My son talked about a co worker who did not know how to maximize excel. And, you know, we look at that now kind of chuckle, maybe >> a little bit, >> but that's painful. What? What happens when that when our P A auto makes their job their job? Is it definitely ah, process that there could be automated? But on the flip side, we need people to write our Ph scripts. We need people to, you know, way talked about. You know, there always be someone to operate. The robots are is a definitely area that we know not only need people talk, create the robots. We need someone to maintain them. What happens when a regulation changes? You know, Christian talks about liability if something is automated, and we forget that it's automated regulation changes and we continue to go along with the automated process and we're in violation of a standard or compliance law. Wei need someone to go in and quickly make a change. Who are these people? Were those that talent coming from and then this place workers. How do we find work for them to do this value? Add that they could make the transition to do so. It's a lot of complicated questions yet to be answered. >> Well, another thing that was really obvious the last couple of days is the bread of customer success. That's Citric, says having we were able to talk without you. Mentioned four customers from the Miami Marlins. So Major League Baseball to financial managed, a wealth manager company, Schroeder's in the UK We spoke with Indiana University based here in the States and and what they're doing to enable end users like you and me from students. Two consumers of wealth management technology to baseball fans is radically different. But at the same time, it's all about delivering this experience that's personalized. That's customized and tailored to what each individual wants to achieve. And this >> is without even giving the new product from cities We had Dana Garner Alice on earlier today, who said that Citrix really needs to to their own horn. There should be a Citrix inside. I remember early SAS products from companies like a teepee, uh, get support calls on it. I go Teo and uses death type, and they say I'm using this ADP software. This is before a stall for as the service was really a big thing and I looked at him. Oh, this's just Citrix going into another, going into, ah, data center somewhere else. Today, that is very much a sass service, and Citrix is an underlying foundation of that. So it was no surprise from a technology your perspective to see what you are doing. Or is that effort was doing, or a shoulder or even the Marlins? What was surprising was the impact they're having, you know, the providing, ah, accessibility applications to rule parts of Indiana. Ah, the 200,000 in points from a university. This is not, you know, you think of 200,000. There's a lot of clouds. Ah, Cloud company's ass Cos that would love to have 200,000 device is accessing its infrastructure. So extremely diverse set of customers that sister says, And the capability, even without the products announced today, uh, pretty exciting, >> I'm excited to hear and the next, you know, six months or so from those beta customers who've been testing out intelligent experience and seeing what other enhanced business outcomes they're achieving, also wanted to get your perspective on what you heard of the last couple of days with respect to How does it change the game for Citrix from a competitive advantage standpoint? >> Yeah, the tweeted out that Veum where is either going to acquire or quickly announced a Arpaio type solution? This is something that businesses will care about. This is not something that can be ignored. You AI path, which is a complimentary solution to Citrix, just got a $568,000,000 Roundy. Let's put this in perspective. We're hearing software companies get $60,000,000 rounds to create hardware. This is a salt for on Lee Company. A machine learning that does R. P s were robotic process automation. Investors are seeing the value in this company enough that they're going to give a software company who doesn't have buildings they don't have. Uh, this is just to invest in sales. Portia sells people in R and D $568,000,000 to make it happen. You're going to see competitors like being where citrus is a friend of mine. I'm sorry. Nutanix is a frenemy of say tricks, you know, they go to market a lot together, but they have their frame solution. Citrus is, I think, put, you know, all in and said You know what? V m word nutanix frame put up or shut up. This is this is you know, this is this is a seismic move in industry. >> So I gather that you're leaving here pleasantly surprised by some of the things that were unveiled. >> I did not expect Citrix to move so quickly into our p a roar wanted process automation. And this is not something that they thought of last minute. So you know, Christian said they've been working on this for three years. So this is something that they've given quite a bit of thought to. If the same thought hasn't happened already at frame that competitive solution for desktop as a service or if it hasn't already happened. And bm we're workspace and they're set of Ah VD I solutions than Citrix is obviously three years ahead >> and your thoughts on the announcements with respect to deepening relationships and partnerships with Microsoft with Google. >> Yeah, and some of that. It is catch up the VM where has had a solution with azure for quite some time bringing desktops as a service there. So then where has a slight lead on that? But Citrix you know what? Citrix is still a verb. The even when customers are using other solutions, they say You just like this the Kleenex I'm like I would like Citrix access. Well, it's horizon, this frame, whatever I want. I need to get my job done, and I hear that I have to get a citrus account to get it done. So I think Citrix has definitely caught up with both Nutanix when tannic says the Airframe solution and VM, where we're horizon with solutions and azure and then what went on in that? What went, I think unnoticed is that Citrix partners with Veum where to deliver the Xan desktop solution. And then where's via MacLeod on a W S O. That went unnoticed over the past couple of days. But again, more choice. If I were a customer looking at VD I desktop workspace modernization, be pretty excited about my options in the competitive landscape. >> Think they did a great job of positioning themselves as being enablers of the future of work? We talked a lot about today's workforce with five generations of active workers. We saw a great example of I guess a baby boomer with Dr Madeleine Albright on stage, it's going to get 82 years old. See here, >> Baby Boomer, which issues of the greatest generation? I think she's that fifth thatyou know that fifth oldest generation, 82 years old, And I hope >> I'm not >> a sharp is that now. And I'm a little bit more than half that age told, uh, it's not looking too good for me. >> I mean, either way, how she talked about when she was secretary of state, didn't have a computer on her desk. And now she's writing in driverless vehicles >> and presenting at tech conferences and with respect. This is not always Automat Mall. Albright. What? What can she have to offer us? It was an engaged audience, Uh, even with purse like leaning on political power policies. She gets some, and she got a standing ovation at a tech conference. So, you know, it's an amazing testament to what you can offer. No matter you're your age. >> Exactly, and Citrix is doing a great job of being able to deliver and enable their customers to help all of their workers at any age at any generation. Just get the stuff done. Keep it has been such a great time. Such a pleasure working with you for the last couple of days. Thank you for being my partner in crime. >> Turned out better than we hoped. We said we were gonna have fun. I think we have more fun than we thought we would. >> I agree. Well, thanks so much. Say, flight home. I know. I'll see if the next show sometime in some city soon. >> You know, the Cube is at four places right now. I'm pretty sure we'll be in the same location. Pretty So >> I think so. Keith and I want to thank you so much for watching the cubes to day coverage of citric synergy. 2019 from Atlanta, Georgia, We've had a blast. We hope you've had a blast watching. Thank you.

>> Live from Atlanta, Georgia, It's theCUBE covering Citrix Synergy Atlanta 2019. Brought to you by Citrix. >> Hey, welcome back to theCUBE's coverage day two of our coverage of Citrix Synergy 2019. Lisa Martin with my cohost Keith Townsend, and we've got another CUBE alumni joining us, Dana Gardner, President and Principle Analyst at Interarbor Solutions. >> Sorry, my language skills are declining on day two. >> It's been a long day. >> It has been a long day. We've had, speaking of, had a lot of great conversations with Citrix Execs, customers, analysts over the last day and a half. People are very excited about what Citrix is doing with intelligence, experience, and really helping businesses to transform their workforces. But you have been following Citrix for a long time. >> Yes. >> So, talk to us about some of the early days back in the 90's. I'd love to get your perspectives on what you saw back then and what your thoughts are about some of the things that they're announcing at this event. >> Sure, well back in 1995-1996, the internet was still the new kid on the block, and browsers were kind of cool but, how would they ever help a business? And then, along comes this company that says, "Oh, we're not going to deliver things through a browser, we're going to deliver the whole app experience, apps that you're familiar with, your Windows-based apps over the wire. Over the internet protocol." Wow, so I remember at Internet Expo in New York at the Javits Center, Ed Iacobucci, The co-founder of Citrix got up there and explained how, yeah, we're going to deliver apps. And basically what they were describing is cloud computing as we know it today. Wow, it was very interesting, but we all kind of look at him like he was a little crazy. (host laughing) Yes. >> And, that's been a long time, man. Citrix has made a name for itself since then. You know, the day I was talking to David Hansel, yesterday and I said, "You know what, Citrix is a verb. I'm going to Citrix in an application. They established something for themselves." And, ironically, on stage yesterday he said, "85 percent of the IT budget goes to keeping the lights on." And I would firmly, as pre-kenote yesterday I'd say, you know what Citrix is firmly in that 85 percent of, they are rock, fast, hard technology partner, but they're in that 85 percent. But this intelligent experience I think kind of pushes them into that 15 percent of innovation. What did you think about yesterday's announcement? >> Well, based on my memory from 1996, I think it's consistent. That they're looking for something that's two or three years, maybe more out that will mature then. But they're not afraid of tackling it now. They had some really strong established businesses, but they're not resting on their laurels. They're looking at, I think a problem that almost everybody can identify with. In the past, their problems were people they could identify with in IT. The end user wasn't aware that anybody was Citrixing behind the scenes. Now, they're identifying issues that people have with work. The fact they were taking apps and services from multiple clouds, multiple data centers some of them our own company, some of our partners, some across an ecosystem or a supply chain, and it's becoming rather crowded. Disenfranchised. Fragmented. And people, I think are struggling to keep up with that amount of diversity. So, we're dealing with, yet again a heterogeneity problem, a reoccurring problem in technology. And Citrix is identifying with something that's a higher elevation than they had in the past. So, they're not addressing just IT although, that's where the actions going to take place to solve some of these problems. But they're focused on just about all of us. Whether we're working in a small, two or three person mom and pop shop or a 30,000 seat enterprise. >> And they've also done this pivot in the last, what we've heard in the last 24 hours, of really being positioned to the general user. Something that I didn't know until yesterday was that the majority of enterprise software has been designed for power users, which is one percent of the users. And so, they've really made that positioning pivot yesterday to, this is for the Marketing Managers, somebody in supply chain who has a day that is bombarded with seven to ten apps. They're losing hours and hours of productivity a week. You can look at that in terms of the amount of dollars that's being spent or wasted. But really making this, bringing those tasks to the user, those actions to the user. Rather than forcing the users to go out to all the different apps, put those pieces together. Oh, and then trying to get back to our actual day-to-day function. >> Right, we wouldn't have to talk about user experience if these things had been designed properly in the first place. It's a bit myopic on behalf of the IT power designer, that they often craft the product for themselves. That, this is still the dark arts behind the curtain thinking. It's very difficult for a highly efficient, productive IT group to create something for a non-IT audience. And I don't blame them, but it has to happen. It's going to happen one way or the other. So, we've seen companies that have taken extraordinary steps on usability, Apple computer is probably the poster child for this. Look at where it got them. There were lots of mobile phones around ten years ago, before the iPhone. Why did the iPhone become so popular, so dominant? Because of the usability. So, Citrix is I think, perhaps doing IT a favor by getting out in front of this. But still, if we're going to get IT in the hands of all people for productivity, what I look to is a fit-for-purpose mentality. No more, no less. You can't design it as if it's your own baby and your own special design, I don't know, once in a lifetime opportunity to strut your stuff. It has to be fit-for-purpose and it can't just be monolithic, where we're looking at little bits and pieces. So, the software's recent acquisition that Citrix made is going to be able to start picking out productivity units, for lack of a better term, from different applications, assimilate those in an environment, the workspace, where the productivity, the work flow, the goal of accomplishing business outcomes comes first and foremost. >> So Dana, let's talk a little bit about, you know the next level. Because it's broken. Even when you look at modern applications, one of the applications they showed on stage yesterday, was a cloud application. Salesforce. I mean, we know a people who make a good deal of money simplifying Salesforce, which is a born in the cloud application. This isn't just about cloud versus legacy, this is about end-user experiences, and end-users using applications in a way that makes them productive. One of the things that caught me as soon as Citrix said that they want to be the future of work, I tweeted out, "Well, you can't be the future of work unless you start to automate processes," and boom, intelligent experience. And the first thing that came to my mind was when we attended an event a couple weeks ago for RPA, Robotic Process Automation tool, that was very user-centric, but used the term "bots". Robots, sulfer robots that did the job. Citrix only used the term, "bots" once yesterday. What's your sense, is this a competitive solution to those partners? Or is this more of a complementary solution? >> I think Citrix is correctly trying to keep the horse in front of the cart and not the other way around. We have to look at work as flows of productivity first, and not conforming to the app second. But to get out in front and say, "Oh, it's all going to be animated and the robot will tell you what to do," I think does a disservice. So, let's take first things first. But let's not also lose track of the fact that by elevating work to a process and not just being locked into one platform, one cloud, one set of microservices on one framework, that we have the opportunity to integrate in analytics along the whole path. From beginning to end. And that we can even have the context of what you're doing feed back into how the analytics come at you. And reinforce one another. So, we need to get the process stuff set first. we need to recognize that people need to rethink getting off a desktop, getting out of email, looking at the full process. Looking at working across organizational boundaries. So, extra enterprise, supply-chain interactions, contingent workforce. Then, bring in analytics. So, first things first but it's going to be a very interesting mash-up when we can elevate process, get out of sort of silos, manage that heterogeneity and inject intelligence and context along the way. That changes the game. >> So, you've seen the workforce dramatically transform throughout your career. There are five generations of people in the workforce today. Madeleine Albright, there she was on stage this morning, 82 years old. I thought that was, what an inspiration? But companies have different generations, different experiences, different experiences with technology, differing expectations. What, in your opinion, did you hear yesterday from Citrix that is going to help businesses enable five different generations to be as productive as they want to be. >> Right, it's an extension of what Citrix has been doing for decades, and it's allowing more flexibility into where you are is accommodated. What device you're using can be accommodated. The fact that you want to be outside your home office but secure can be accommodated. So, what I heard was instead of locking in an application mentality, where everybody has to learn to use the same app, we need to have flexibility. And it's not just ages and generations. It's geographics, it's language, it's culture. People do business and they do work differently around the world. And they should be very well entitled to continue to do that. So, we need to create the systems that adjust to the people and read the people's work habits. And then reinforce them rather than force them into, let's say a monolithic ERP type of affair. And we've know that a large percentage of ERP projects over the years have failed. And it's not that the technology doesn't work, it's that sometimes, you can put a round peg in a square hole. >> Wow, speaking of round peg, square hole, IT, you know, they're preaching to the choir I think on this piece. You know, we want thing to be simpler. We want to get engaged. We want to solve this problem. But, is Citrix talking to the wrong audience when it comes to process automation? To your point, you have to have the large view of it, and a lot of timeS, especially folks at this conference, may not have the large view. How does Citrix get to the CMO's the COO's, the process people versus the technology folks. >> I think that's a significant challenge. Keith and I recorded a podcast with David Henchel earlier today and it'll be out in a few weeks on Briefings Direct, and I asked him that, I said, "You're well-known in the IT department. They use a verb, they're Citrixing. The end user, not so much. But if you're going to impact work as you intend to and as you've laid out here at Synergy, you do need to become more of a household word, and you need to brand and you need to impact." And we know one of the hardest things to do is to get people to change their behavior. You don't do that behind the scenes. In some ways, Citrix has been very modest. They haven't been the Citrix inside, they haven't branded and gone to market with. They've usually let their partners like Microsoft and now even Google Cloud be on the front page, even as they're behind the scenes. But I think they need to think a little bit differently. If they're going to impact people, people need to understand the value that Citrix is bringing. But identifying themselves as they have at this show with work and productivity issues, usability and intelligence will start that process. But I do think they can go further on their go-to-market and not just bring this message to their sales accounts, but to a larger work productivity, human capital management enterprise architect type of base. >> And they are making those impacts. Keith and I today have already spoken with their three innovation award nominees. There were over a thousand nominations. And we spoke with Schroders, which is a wealth management company based out of the UK and how they have been able, a 200 year old company, to really transform their culture with Citrix's workspace was, it was done so strategically, so methodically. But how they enabled that and a seamless integration in terms of their customer experience and engagement with their wealth managers was really compelling. Not only are they able to retain their probably longstanding wealth management clients, but they have the ability now, and the technology capabilities to allow their people to work remote three days a week if they want to or from wherever, and actually work on getting new clients. So, the business impact is really clear. We also spoke with Indiana University. They have gone from just enabling the students on the seven campuses to 130,000 plus across campuses online. They're enabling sight impaired people to also, by virtualization, have access to computer technology. So, you're talking about going from tens of thousands to a ten X at a minimum multiplier, and enabling professors to have conversations and hold classes with people in Budapest. Big impact. >> So Lisa, you're bringing up the point that user experience isn't just employing experience, it's end user and-- >> Absolutely >> Consumer experience. If you're going to do this and do it right, don't consider it just for your employees. It's for reaching out to the very edge of the markets, and that includes consumers and students and mom and pop shops and everything in-between. So when you do this right, and not only will you be delivering intelligence and context to your employees, you'll be able to start to better serve your customers. And that's what digital transformation is really about. >> It is, and the cultural transformation that Citrix is undergoing and that they're enabling their businesses to achieve, like the two we just talked about, are critical catalysts for digital transformation. But to me, employee experience and customer experiences are hand in hand because every employee, whatever function you're in, in some way you're a touchpoint to the customer. If you're in retail, you're presenting a shop-able moment as often as you can. But you also are dealing with customers who have choice to turn and go to another provider of that product or service. So, having those employees not only be satisfied, but have the tools that they need and the intelligence to deliver the content. >> So, I'd be happy to go to a brick and mortor shop. I'll walk in there physically if they can help me in the shopping experience be smarter, but if I can do it online in my bedroom on my browser, then I'll do it there. So it's no so much the interface or even the place anymore, it's who's going to give me the information to make the right decision and make me feel confident that I'm spending my money the most productively. Whether I'm a consumer or a business. So B-to-B. That's what's going to be the killer app, is the smart decision making, and the experience of bringing the right information, right place, right time. That's key. And that's what Citrix has repositioned itself for. I think it's really quite a dramatic shift for the company but they've done it before. >> Well, Dana it's been great having you back on theCUBE unpacking this. It's been an exciting day and a half for us and we look forward to having you back on theCUBE sometime soon. >> My pleasure. >> For Keith Townsend, I'm Lisa Martin. You're watching theCUBE Live from Citrix Synergy 2019. Thanks for watching.

(energetic technological music) >> Live from Atlanta, Georgia, it's theCUBE covering Citrix Synergy Atlanta 2019 brought to you by Citrix. >> Welcome back to theCUBE. Lisa Martin with Keith Townsend day two of theCUBE's coverage of Citrix Synergy 2019. We're in Atlanta, Georgia welcoming back one of our CUBE alumni, Lee Doyle, Principal Analyst at Doyle Research. Lee, it's great to have you back on theCUBE. >> Thanks, for having me. >> So we were chatting away all day yesterday with Citrix execs and analysts. We talked to one of their customers from the Miami Marlins. Excited about day two today. We talked a lot about some of the key tenets that Citrix addressed yesterday: digital workspace, the intelligent experience, analytics, security. We want to talk about networking with you. I was looking at a stat the other day that said over 80% of businesses believe the ability to migrate apps to the cloud is hindered by network infrastructure complexity. Talk to us about that and what Citrix is doing to help reduce that complexity. >> Sure. So we're now in an environment where data is everywhere, employees are everywhere, partners are everywhere, data is flowing. You're going to be using in-house applications. You're using SaaS-based applications. You're using applications on AWS or Azure or Google, and there's no good control of that information, but there also isn't a good way necessarily to deliver the appropriate quality of user experience or quality of service that those applications need. So the network, that's where the network sits. It's handling all the traffic. It sees the traffic. It can help with security. So that's why the network becomes so important here. >> So, Lee, SD-WAN has come so far. I remember back when I managed networks and trying to come up with policy-based routing to send voice traffic one way, send, you know, FTP traffic another way, and now we have a robust market. I thought the market would collapse. It's 20 plus, last time I looked, 20 plus significant SD-WAN solutions out in the market. Where is Citrix and the customer mindsets when it comes to SD-WAN? >> Right. So I'll start with SD-WAN and the broad picture which is, you know, SD-WAN is a great technology at the right place, at the right time. It's the example of SDN, broadly, that's had very good adoption. And it solves a real problem, which is that you need to link the user and the application with each other. And that application can be in a variety of places. So you're not, no longer just simply going from the branch via MPLS to the data center. Great, now you're going to Amazon. Now you're going to Salesforce. Now you're going to Microsoft. And the idea of having a hybrid WAN with internet connections, MPLS, 4G LTE, cable, like, whatever you want. So SD-WAN technology sits at that nexus and providing the intelligence and the management and the ease of use to enable the remote workforce in the remote branches. >> So, can you go on a really interesting combination? Identity, Citrix is really into identity management. SD-WAN. What's possible? Talk to us about the "what's possible" when you can tie identity to your network. >> Right. Yeah, so Citrix is a solid SD-WAN supplier. They're able to identify the traffic. They have partnerships with all the major cloud guys. And, one of the critical aspects of SD-WAN is how you tie in the security aspect. So you have network security and partnerships, maybe with a Palo Alto or Zscaler or some other folks, but then you also have the identity because there is no fixed perimeter anymore, right? >> Right. There is no more four walls. >> So, the bad, the bad guys can get access at any different point. So authentication and understanding, you know, that identity is a critical aspect. And Citrix has some excellent partnerships and programs to help that out. >> Especially, >> So, >> I'm sorry. Go ahead. >> Go ahead. >> Especially when you think of Office 365 and these services where, you know, when I think of Office 365 I think about my consumer version of Office 365. I can share data with anyone in the organization. I can access it from anywhere in the world. Right before we started recording, you know, we talked a little bit about the ability of Citrix, with the partnership with Microsoft and Office 365, to improve access to Office 365. When we think about that from a consumer perspective that kind of, you know, it doesn't, it kind of doesn't register. "Wait, I need to. When I use Office 365 it just works." >> Right. >> What are some of the challenges enterprises are facing as they adopt solutions like O 6, O365 and SaaS in general? >> Right. So, you've got the quality of experience, quality of service issue, right? Making sure that the remote user or remote office is hitting the right path on the internet to the right on-ramp, is sort of one aspect of it, right? >> Right. >> So identify that as 0365, get me to the right on-ramp, but have a nice, you know, seamless, quick experience. The other is, from a security standpoint, understanding that, you know, who the user is. What data are they accessing? What data are they sending around? Is that part of the normal behavior or is that something that looks a little strange and maybe we should flag that. I mean, clearly, people do do a lot of sensitive things on Office 365. >> When you're out in the field, Lee, talking with customers, you have to transform digitally. There's so many steps involved in that. We, you know, we talk about cultural transformation and security transformation. Network transformation. How do you advise, especially like, we'll say, legacy organizations. Maybe like a peer of Citrix's whose been around for decades. How do you advise them to start that network transformation process so that they can deliver, for example, you know, facilitate collaboration via 0365 globally, what is that process like to transform a network? >> Right. It's obviously very complex and highly dependent on where you are and where you're starting, but there's no question that these organization are not going to throw the network that they have today. They've got switches and routers, wifi, and applications over controllers and all sorts of different things. So, one of the reasons why SD-WAN has been successful is it's able to slide into the network relatively seamlessly as an overlay. So you don't have to rip and replace. And then, gradually, as you bring up new sites or small locations or temporary sites, you may find that the actual router isn't as important over time. And then you can start to evolve that to a more simplified branch network operation. Instead of having five different boxes at a given branch you can move to two or three and, you know, ultimately I think we're going to a more unified SD branch type solution, but that might be a few years out still. >> So, and as we talk, you know, kind of the few years out, one of the great benefits, productivity wise, from using the SaaS services, destroying the walls, so to speak, the perimeter, is that we can get frictionless transactions. The, Citrix is, you know, touting the employee experience. If I need to share a document with you that shouldn't there shouldn't be a ton of friction in that. But in that comes the, the scare of employees. We've been talking all week, or both days, about employees are the weak link in security. If I can't trust my employee to not have their post-it note with the password on their, on their monitor then all the security in the world can't, won't help. How is Citrix making security easier and frictionless so that, one, we're ensuring all Dr. Albright talked about, "We need to be able to trust who we're talking to." >> Right. >> So, at the beginning we need to be able to trust who we're talking to is actually who we intend to talk to. How is Citrix going about enabling that? >> Right. So, it goes back to, you know, identity and end-point management. Is that the device that we expect it to be? Is it the person that we expect it to be? Are they doing the things that they normally do, right? And then, you have the network can analyze, "Well, is that a strange traffic? Is there something being inserted? Is there malware? Is there an attack?" So you have, security can not only degrade the performance of the network, but it also can be used to take out data that you don't want to have leaving the premises as it were. So, >> Or even if the data hasn't been opened and peeked at. >> Right. >> So, you know, the SSL security keys that when it left the premises the same as the when it was received on the other end. Are those things still in tact? >> Right. Very complex, though. But, it's not a, >> Yeah. >> Now, we haven't solved the security problem yet. But, Citrix is certainly making some good headway. >> I wanted to get your opinion, speaking of Citrix and headway. As I mentioned, 30-year-old company, maybe they consider themselves 30-years-young. I noticed last year at Synergy 2018 rebranding, messaging changes, positioning. One of the first things David Henshall showed the audience yesterday in his keynote was a big, great eye chart that just showed how much they've been focused on delivering. And they've delivered new solutions faster than they ever have before. We're hearing now about, they've really elevated their technologies to not be for power users, but for the general user which is most of us. I'd love to get your, your perspective on, not just the last year of Citrix's evolution, but over the last few years and how you think their, where they are now, is a competitive advantage to their business. >> Right. So, I focus mostly on the networking side of what Citrix is doing. And they've rebranded the networking. They've made some very significant enhancements both in SD-WAN and the ADC and intelligent traffic management. And I think the next evolution for Citrix is really integrating these solutions together and, you know, moving even to, to easier to consume bundles. They, what they've done in the last, in this cycle of announcement is given a lot of different options in terms of ways to consume. You can consume it on the major cloud platforms. You can consume it as a box. You can consume it as a license or as a usage-based. Over time I'm interested to see how Citrix migrates to more network-as-a-service offerings which would make it even easier to consume. And, you know, as a workspace user you, that, those tools might be in the background. You might not even know that they exist. And in some cases that's already here today, but there's a lot more that the industry and Citrix can do there. >> Do they have the foundation to eventually get to network-as-a-service? Maybe the right ecosystem of partners to do that, in your opinion? >> Yeah. I mean, I think that's the, that's where they're headed and I think they have some good technology, and good partners, and obviously always more work to do. But, >> So as you talk to combine Citrix and your own customers, I would like to get some insights. That, we, we've heard several times over the past couple days, me and Lisa, that there's five generations of workforce in the workforce. Which also means there's five generations of leadership. So when I saw the stat in yesterday's show, when all the changes that happened in a year at Citrix, one part of me was like, "Oh, that's great. That's the consumerization of IT, enterprise IT." Then another part of me was like, "Whoa, that's a lot of change." You know, if I set up a, if I spent a year and a half, two years deploying a network, I want that network to be very stable for the next five to seven years. How have customers embraced the consumerization, or the pace of change inside of Citrix and in the industry as well? >> Sure. So, I think the network issue a little bit separate because it's not at really consumerization of the network, right? >> Right. >> And so that's still, you know, you still need network professionals and, that being said, you know, Citrix SD-WAN is very easy to install and, you know, has good operational tools and, you know, improved management. So you're network management is now back in vogue and making it, you know, making life easier for IT administrators. You know, the whole consumerization, I mean, that's just like there's so many tools and so many channels. And, you know, the the issue of being overwhelmed by the seven different ways that we might communicate with each other is a very real, you know, challenge. And I'm glad to see Citrix, you know, addressing that because each generation or types of will have their own favorite, you know, ways to go about it. >> Oh, yes. Even, you can think about it in your family. Somebody might be an email person. Somebody might be a text person. Somebody might be a WhatsApp person. It's hard enough to manage, to try to meet everybody. So somebody might be a phone person? >> I know, like, real-time >> Who talks on the phone? Voicemail? >> Real-time communication. >> Right. Creepy. But in terms of, you're saying you know that we talked about consumerization, and not consumerization of the network. But those network expert that you talked about are influenced as consumers at home. And we all as consumers have these expectations of everything on-demand. I want to be able to use the tools that I'm most familiar with to become the most productive. So, how are the network engineers and their own consent of consumerization potentially going to impact consumerization of the network? >> Right. I mean I really look at the, you know, the two things of, you know, is the network, is my application available and is it responsive, right? Obviously the first one's a deal breaker. The second one is incredibly frustrating. And then of course the third area from an IT or SecOps standpoint is, you know, is it secure? Right? And then, you know, from an IT or network professional I need to enable those things so give me more tools. So, I mean I think that the buzzwords of, you know, machine learning and artificial intelligence as applied to networking are still a little early for that. But there are, you know, Citrix is using, you know, its vast intelligence that it gathers through its traffic management system to to look at, you know, where where to best route the traffic. It's deploying new tools to make things easier to deploy and easier to troubleshoot. So anything that the industry and Citrix can do there makes the life easier for the network guy and the IT guys. >> Making life easier. I think that's what we all want, right? >> Right. >> Well, Lee, thank you so much for coming back to theCUBE and talking with Keith and me at Citrix Synergy. We appreciate your time. >> Thanks. >> Our pleasure. For Keith Townsend, I'm Lisa Martin. You're watching theCUBE live from Atlanta, Georgia, Citrix Synergy 2019. Thanks for watching. (energetic technological music)

>> Live from Atlanta, Georgia, It's theCUBE covering Citrix Synergy Atlanta 2019. Brought to you by Citrix. >> Welcome to theCUBE. Lisa Martin with Keith Townsend at day two of theCUBE's coverage of Citrix Synergy 2019. Keith, it's great to be back with you. We had a great day yesterday. >> Wasn't it exciting? >> It was. >> And this is surprising. You know, I have to be honest, as a former Citrix customer, and as a watcher of it, David Hansel talked about the 85% of IT budgets goes into keeping the lights on, et cetera, I'd firmly put Citrix in that 85% of a company that produces solutions that basically kept the lights on. They snuck into the other 15% yesterday. It was a really interesting keynote. >> They've made an obvious pivot towards general-purpose users. David also mentioned, and this is something that I didn't know, that most enterprise software, historically, >> which is the one percent of users. And, they are really positioning Citrix Workspace, intelligent experience, for the general purpose user. The marketing managers, the folks in finance, et cetera, who can really leverage this tool, to dramatically, not just simplify their workdays, but they made this really bold promise, yesterday, that Citrix Workspace One, with the intelligence experience, is going to be able to give each person back, a user, one full day a week. That's two months a year back to actually do their jobs. >> I think I will choose to go on vacation for those two months. >> I'm with ya. >> But one of the things that was consistent, throughout the day was the tone of, one, excitement. All of the analysts, all of the executives we talked to yesterday, very excited about the intelligent experience, but it was, I think, it was more of a abstract thought versus solid, like, this is what the product will do, this is what it looks like, so I'm looking forward to the coming months of seeing the product in action. I could equate it to robotic process automation tools like UiPath and the MiniTools that are out there, but I didn't get a good sense of how deep Citrix is going to go in to robotic process automation, and who would control it. You mentioned the one percent power users. You know when you look at a automation tool, these are tools that are for the one percent, to create these automations, these processes. Will this be something that the Citrix administrators will do on the back end, and then deploy to end users and the app store, similar to how Citrix is deployed today? Or, is this something their going to give users, power-users, the ability to create, so a department team can create a process, an automated workflow, and then deploy that to their team members? I'm strong believer the further you push technology, simple to use to the end-user, the more powerful it becomes, and the more they come up with creative ways to use the technologies. >> And, also, the higher the adoption's going to be. You know, every tech conference we go to, Keith, talks about, you hear the buzzwords, simplicity, frictionless, make it seamless, those all sound great, and yes, of course, as employees of any company, you want that. It's, where does the rubber meet the road? So, I did read, though, that even though the intelligent experience isn't going to be GA until later this year, there are a suite of beta customers. So, I hope we can chat about that with P.J. Hough, their Chief Product Officer, later today to just get a sense of what are some of the impacts that this solution is having on some of these beta customers? Are they seeing significant reductions or increases in workforce productivity, getting towards that, hey, one whole day back? That was the busiest booth, I hear, at the Solutions Expo yesterday. There was a very long line, so the interest, certainly, was definitely peaked, in terms of what they announced yesterday with the audience here. >> So, today's going to be a pretty exciting day of coverage. We're going to talk to, hopefully, a few customers. We're going to talk to P.J., and I'm excited to, kind of, peel back the layers on the announcement around the intelligent experience. Then, we cap off the day with talking to their CTO, Christian Reilly, who, you know, is always fun. So, one thing that we didn't talk a lot about today, you know, KubeCon is happening in Europe, the team is there covering that show. And we didn't talk much cloud, yesterday. While there was announcements around Azure and Google Compute Platform, we didn't get in to, kind of, the details of that, so I'm looking forward to talking to Christian later on today about how is Citrix relevant to the cloud conversation? This whole future of work, we can't talk about the future of work without talking about cloud. >> Absolutely. I know that their cloud revenue is up, but you're right, that isn't something that we got in to yesterday. We really focused a lot on , with our spectrum of guests, on the employee experience. >> Mm hmm >> And, also, got a really broad definition, you know. Employee experience isn't just about when I log in, as a manager, on all of the different tasks that I need to do before I can actually start my function. It starts back, up and to the left, when you even start recruiting for talent. >> Right. >> And, that was, eyeopening to me is they're right, it encompasses the end to end. I kind of thought of it as a marketing funnel, where you're nurturing prospects in to leads, converting them in to opportunities. And then, one of the most important things on the marketing funnel, that's very similar here, is turning those customers in to advocates. Same thing on the employee experience side, is turning those employees in to empowered users that are happy because they're able to be productive and do their jobs appropriately. And then, of course, their business has nurtured them well enough that they retain that top talent. >> We did get, at least, one customer on, yesterday. We talked to Adam Jones, the CRO, Chief Revenue Officer of the Florida Marlins. I got a opportunity to get a dig in on the Chicago Cubs, so that's always a fun thing. But, even from a customer's perspective, Adam brings the COO lens. So usually you're over HR, you're over vendor partnerships, et cetera, he talked about the importance of, one, giving his employees a seamless experience, so he talked about the employee experience, and, overall, keeping the motivation factor high. Speaking of motivation, we learned a new term yesterday, ToMo. >> Love that term. >> Total motivation? What was it? >> Yeah, total motivation. >> Total motivation, so I'm definitely going to look at my ToMo score for the couple of contractors I have on my staff. (laughing) Or at least try and develop one. I thought it was a great, a great, great acronym, but, more importantly, I think organizations are starting to understand. Employee satisfaction, employee experience equates to outcomes when it comes to customer experience. >> 100% >> If your employees are not having a great experience, we talked about onboarding experiences yesterday. If that isn't happening, then chances are, there's a direct correlation between customer experience and employee experience. >> It's a huge risk that companies can't ignore. Employee experience is essential. We talked, yesterday, like you said, about every employee engagement has some relation back to the customer. >> Right. Whether you're in marketing, and you're creating collateral to nurture prospects, or you're in finance, or legal, or you're in the contact center, you're a touchpoint to that customer. And so, you're experience, as an employee, they need to foster those relationships to turn those employees in to advocates. Because the customers, for whatever product or service you're delivering, 'cause we have so much choice these days. The ability to go, "Nope, this isn't working." "I'm going to go find another vendor "who can deliver this service." is a big risk, and so, we were talking to Maribel Lopez yesterday, of Lopez Research, you could really hear her passion in the research that she's done on the future of work. We talked about employee experience, to your point, absolutely critical for customer satisfaction. Employee experience is really essential for digital transformation because businesses really can't transform, successfully, if the employees aren't productive, aren't satisfied, and able to adapt to changing culture as a business digitizes itself. >> As we talk about that other 15 to 20% of innovation, it's odd that we're having this employee experience conversation at Citrix. Citrix isn't a HR software company, let alone a HR company, and we talked to David about this in the opening. How do they transition from just having this conversation with IT administrators, which is the primary audience, here, at Citrix Synergy, to having this conversation with CEOs, CIOs, CMOs, CDOs, the COOs, other C-suite executives. Does Citrix belong at the table, versus these traditional companies we think of? The management consultant firms, who specialize in HR and employee experience, or even other software companies, like SAP with HRM. I thought it was interesting that a lot of the executives that we talked to yesterday, had an experience with SAP. So, Citrix is, absolutely, going about this in a prescribed manner and injecting this culture in to their company. >> I agree with you. We talked to their Chief People Officer and EVP, Donna Kimmel, and with a number of other guests, about the employee experience being a C-level, not just a conversation topic, but an imperative. Because, all of the cogs need to be functioning in the same direction for this company to move forward, and as I mentioned earlier, as every product and service has competition, us consumers, whether we're consumers of commercial products, or technology buyers, we have choice. >> Right. >> And, so, an organization needs to bake in to their culture, the employee experience, in order to ensure that its survival rate and its competitive advantage can go, 'cause we actually did talk about talent attraction and retention as a competitive advantage. And Citrix has done a good job of, you're right, not producing technology for HR, but really being able to speak to that business case being horizontal across any type of organization. >> I thought it was a really interesting point, or at least something that I thought about yesterday, at Citrix, again, we have a bunch of network administrators, system administrators, VP of Infrastructures, that is the traditional audience. A lot of times, we can fill abstracted. That audience can feel abstracted from the business. When you're a call center, when you're in sales, when you're actually touching customers, employee experience, obviously, makes sense then. But, I thought the demonstration with the marketing manager really helped this audience connect with more of those frontline employees and helping to improve their experience and bringing meaning to that traditional network or sysadmin job. You know, when you feel like you're absolutely moving the productivity ball forward. This is generational. Adam Jones of the Marlins said that he's in a generational opportunity. To affect change, administrators will find themselves in a generational opportunity to affect change, to move more than just, you know what, we're going to turn knobs, to actually impacting business processes. >> You talk about generational opportunities. One of the things we talked about yesterday is not just that there are five generations in the workforce today, who have differing levels of technology expertise, but, this morning in the Super Session, we got the opportunity to hear from Dr. Madelyn Albright, the 64th Secretary of State of the United States, the first female Secretary of State. And, I loved how she talked about diplomacy, and democracy, and all of the experiences that's she's had in relation to how technology can be an enabler of that. When I Wiki-ed her, I thought, "She's 82 years old." >> 82? "And there's Madelyn Albright, who is still "professing at Georgetown University." I thought that was pretty outstanding. >> You know, you made the point, in our pre-discussion, about she started at Secretary of State, didn't have a computer on here desk, to riding in the driverless car, and obviously, speaking at a technology conference, I thought it was a great testament to where technology has moved, her ability to embrace change, but, more importantly, what it will take. I think she was a model of what it will take. Another interesting point that she made today was trust and knowing whom you're doing business with. We talked about security a awful lot yesterday. Just from a practical technical sense, being able to trust that the person that I'm talking to on the other end of the phone, is actually who they say they are, or on the other end of a transaction. As we start to share data, make the flow of data allow frictionless sharing of data, we need to be able to trust who we're talking to on the other end. She said, any time something happens in the world, the first piece of information she gets is always wrong is her approach to validation. Trust, but validate. I thought there was a lot of great parallels in that to technology. >> I did as well. On the security front, we talked, yesterday, about, not just the digital workspace of Citrix, but what they're doing on the security and the analytics front to really understand and ensure that the data that they're getting off of users interacting through workspace, is ensuring, that, okay, this person is authorized to be in this application and this particular area of this application. What were some of the things that you heard, with respect to security, that you think Citrix is getting it right? Because, as we know, people; number one security threat, anywhere. >> Well, you know, Citrix has, traditionally, been a leader in products like Single Sign-On, the ability to make the technology frictionless. There's a reason why we have a Post-It Note, right here, with the ID, you know. For our user name and password, it's 13 characters, has to be alphanumeric, et cetera, and then it expires every 30 days. That's not frictionless security. Citrix has made waves in Single Sign-On in making sure that the user experience is frictionless, so that security, as users, we don't try and bypass that security. I think that's just a simple concept that organizations should follow. Then, even on the side of analytics, we have Kevin Jackson of >> GovCloud. >> GovNet on, and he talked about how monitoring employees changes their actions. So, as we're collecting analytics and data to automate processes, how Citrix is making it seamless, and in the course of that, anonymizing the data, so that employees don't feel like big brother is watching. >> Yeah. I thought, you know, the more exposure I get, through theCUBE, to different technologies, the more I've changed my perspective on that. Is it big brother watching me? >> Right. >> Even in call centers, when, this call may be recorded, you think, "Oh, great." Actually, they're using that data, to your point, as Kevin talked about yesterday, its anonymized, but the goal is to make the product and service and communications better. And another thing that it can facilitate, where Citrix is concerned, is making that workspace and that employee experience personalized. >> Yeah. >> Which is what we all expect as consumers. When we go on Amazon, and we want to buy something, we don't want them to show it again. We expect that they know. I've already bought this, maybe service something to me that would be a great addition to whatever I bought. We want that personalized experience to make our lives easier, and that personalization is another big element that they talked about delivering yesterday. And the security and the analytics, I think, are two pieces that can be facilitators of that. Could just also be, sort of, a messenger to make sure more of the users understand the anonymization and how that data about their interactions are actually going to make their experiences better. >> I bought a new laptop, by Microsoft, a week ago, and I was on Facebook, and all of the sudden, I got a ad from Microsoft on Facebook about laptop and laptops accessories. At first, I thought, "Wow, that's weird." But, that may be the first Facebook ad I've ever clicked on because that actually added value. While I felt a little strange about them knowing that I bought a new laptop, Facebook gave me the option to find out how did the ad get served up. Well, Microsoft uploaded a HashSet of email addresses, and my Surface purchase came up, and actually it added value. I was like, "Okay, I can find out what "other material." So, at the end of the day, when you're transparent about what you're doing, and you inform users, and you add value, the end of the day's the key part, you have to add value, doesn't help to advertise Surface laptops after I already bought one. Now, and to, that next stage, to show me accessories and make my experience, my relationship with Microsoft even better, is a great example of that. >> Exactly. Jeff Fritz calls that the line between being creepy >> Yes. >> and being magic, but I like how you add that part of that magic is adding value. >> Exactly. >> 100%. Well, Keith, I'm excited for today. We have, you mentioned, P.J.'s on today, Calvin Hsu is also on today. We're going to be talking with the three Innovation Award nominees. That's a very cool, kind of, American Idol-style voting process, where the public can vote on the Innovation Award winner, which will be announced tomorrow. So, excited about everything we're going to talk about today, and, as you mentioned, we're capping things off today with Christian Reilly, CTO, who we already see, through Twitter, is very excited to be theCUBE with us. >> All right. >> All right, have a great day, yeah? >> Yes. >> All right. >> Let's get to it. >> That's a deal. Lisa Martin with Keith Townsend, and, again, we are live at Citrix Synergy 2019 in Atlanta, Georgia. Keith and I will be back with our first guest after a break.