live from Las Vegas it's the cube covering AWS reinvent 2018 brought to you by Amazon Web Services Intel and their ecosystem partners welcome back to Las Vegas everybody I'm Dave Villeneuve my co-host David Flair you want to the cube the leader in live tech coverage this is our third day of coverage at AWS reinvent 2018 our sixth year covering this event that keeps getting bigger and bigger Dave at 53,000 people amazing place is still jam we still barely have our voices 18 Cockroft is here he's a vice president of cloud architecture and strategy very well known in the industry q Balam thanks so much for coming back on thank you yeah it's the I've been to all of the reinvents we've been far as the customer and then we've been off of one but we watched remotely and hung on every word you know back when there wasn't a lot of information about a DMS now it's like too much information to process it's gonna take us months to sort through it all but at any rate it's it's a phenomenal opportunity for us to to learn to share to inspire folks and you do with some great work talk a little bit about you know some of the fun stuff you're working on and in your current role yeah I have a few different things I do one is one part of my role as I go around the world giving keynotes AWS summits but mostly I call it doing one of Ogle's impressions his deck and I get to presented around the world so we have to digest all of this stuff into a 90-minute deck that we can take to around the world that's a you know what do you leave out there's some it's it's harder and harder every year so that's a lot of fun but the team that I run for AWS I mean recruiting and running is around open-source right and we do we sponsor various events we members of various foundations we make contributions to projects and have been helping that by hiring people from the open-source communities into AWS to help help some of the edge over service teams with their launches of open-source related projects so what I've got what's been happening this year is had like a hundred blog posts related to open source lots of tweets lots of activity lots of events like ask on all things open in coupe car so be there in a couple of weeks exciting to you guys probably again but this week there are a few of the launches where we got quite deeply involved we did a blog posts on the open source blog most at the same time as Jeff fires okay here's the service and here's the open source part of it this is how you contribute and this is what's going on so we've had some fun with that so but it was it two years ago when we first met you've just been on the job for about a month about that particular time and you laid out what you wanted to do in terms of from your previous experience about how you wanted to turn AWS into a an open-source contributor how would you rate yourself in two years I think we've made some good progress really made me a AWS was making contributions to open source but had nobody talking about it and nobody know it was nobody's job to go out and explain what we were doing so that what part of the problem two years ago it was actually more happening so most people knew about but we were just not telling the story and it said it wasn't coming across well and the culture and the culture I mean it was spotty like some parts of AWS were doing a lot of open source other parts we're kind of not really seeing it as a priority so by talking a lot more about it we kind of get a more uniform acceptance across AWC huge organized just there but Amazon as a whole we are actually telling that story the story a much broader story than just AWS and be able to bring that and get everyone go oh this i see everyone doing it so i should be doing that so it helps create the the the leadership for more teams to follow and what we've seen in with you know really the first year building the team the last year kind of getting the content flowing and getting the processes kind of working to get all the all of the different events and blog posts and out the outbound part grips getting increasing number of contributions and launches so now Corrado was a few weeks ago so it you need us launch but that was that was an example that was it's a lot a lot happened from my team from Aaron Gupta my team his a Java champion he used to be at Sun he was a worked at Red Hat on J bar so he's like he knows everybody in Java has great credibility across the Java community and he said we should launch this product in Belgium at like midnight or so you know West Coast time and let's fly in James Gosling and like to a secret like get him on stage without anyone knowing he's gonna do it and do the introduction so it's like this totally crazy idea and it came off beautifully and we even had the the you know the Oracle Java people saying nice things about it the contributions to open JDK just just a really nice example of figuring it out all that get everybody on board get everything done right and then say here's something that matters to the community that we can contribute it'll show up on the rooftop complete thanks the star power thing but mincing James to do it was a right around a lot of credit for that that particular launch but you know this is the kind of people I have on my team and we're like we're pulling them in and pointing them at okay can you help this team figure out how to take this open-source project to market now I mean that was a major contribution to the open-source community and it was just in time wasn't it but another slight view would might be that you and Oracle should have been working this out until not leaving it until the last minute but I mean we were doing this work anyway right okay we're effectively self-supporting our own version of Java or internally we were getting better performance and better sooner bug fixes on open JDK so it made a decision to just move to the open JDK dream and we were just unhooking our internal use of the of the other the other options we have home mix you know a very large organization along for you acquire lots of different versions and flavors of Java you notice this one language so we like clean it up let's get JDK 8 and 10 we're self supporting it and then we announce to our cave will support our Amazon Linux version right and the final step was like the customers were saying please just like supportive on my laptop and anywhere else I need it and the thing we didn't announce then we didn't make a big thing out and arm support we didn't we kind of it was in there by default we didn't talk about it because the ARM chips came out this week so hey and part of it was also have exactly the same version of Java now on all of the Amazon Linux is even the the Intel AMD and arm so that helps the compatibility for people kind of going well it's a different processor architectures ties together so it was all part of the thinking if you didn't want to tip your hand on the announcement this young is right ok so I think sometimes a AWS is misunderstood partly from its own doing I mean you just mentioned you contribute a lot to open-source but you never talked about it generally when AWS doesn't have something to say they don't say a lot about it so others are left to you know make the narrative you come on you've now got an open-source agenda can you just sort of summarize what that motivation is and what the objectives are well we have you know lots of different pieces of this but you have service teams saying I'm gonna launch this product and there's an open source component to it can you help and sometimes that means I hire someone in my team to specialize in that area sometimes it's just our consulting with the team we may know connecting them to the open-source community so that's one piece of it is having that if you think about CN CF in particular cloud native computing foundation that's got lots of projects if you think about the AWS service teams no one team really owns the scope of CN CF but my team has that ownership for CN CF as a whole we have the board seat position and we say ok we have the serval as people over here we've got some entertaining things over here there's some Linux kernel virtualization bits here we can reach out to lots of different teams across AWS but act as a central point where you have something about open-source you want to talk about with with AWS or Amazon even as a whole you can come to us and we'll find the right people and we'll help you make those connections so part of it is acting as an on-ramp for the sort of buffer between the internal the external concerns of the communities there's somewhere to go and partly just getting contributions out there and what we could gain criticized for not making enough contributions well we've been making more and we're making more and we'll just keep making more contributions until people give credit for it and that's that's the if you're like what's the strategy contribute more and then tell people point at it and hope the people like what we did and take the input no it's the customer driven thing right we're gonna do what our customers ask us to do and their customer community focus on the things we want to do and we've been contributing to spinnaker the the Netflix OSS project we made some serious contributions to that in the this year firecracker myths which talk about that a bit and the Robo maker that those are all areas where we've been working with firecracker is particularly interesting isn't it I mean that's a major contribution of improving the performance and capability of those micro VMs yeah can you talk about that a little bit yeah it's the baby it's interesting because it's a piece of software pretty much no one will ever see your use it's the thing you run on the bare metal but lets you run your container Dee that lets you run your container on top right well it's deep down in the guts of the system there's this piece of code but we we kind of there's a few reasons we're using it particularly in production now with its supporting some of our production use of Fargate and lambda there in the middle it's not a hundred centraal out but there's a good chunk of the capacity running on it and that's where it turns out to be useful and just to cook how long we have to get into this but if you think about a customer running a lambda function we would put create a VM with that lambda function in it if they wanted a second lambda function we put it alongside that one no the customer comes and we start a new VM for them and we start a lambda function in that VMs take a while to start up so you have cancer pre-made some sitting there waiting but these are big VMs and we're putting lots of little functions in them what what firecracker lets you do is start a separate micro VM for every function and safely put all of the customers on one machine so you start packing them in it's a much more efficient way to run your capacity our utilization of those machines supporting lambda is vastly higher than having a machine with a bunch of empty space in it that we're trying to weight running for running for the customer so it's that efficiency is the thing and then the speed of starting a VM it's a very it's a very cut-down VM so it's 125 milliseconds with just to start the VM which is incredibly fast when you think hey give me a VM on ec2 it's you know they're in kinda like 30 seconds to a few minutes like I get 12 terabyte VM takes a little while to boot up but you don't have to pay for it till it finished including my good things about these huge machines right how about Robo maker can you talk a little bit about that and it's important so a rubber makers interesting on the open source blog which we posted on Slate on Sunday night early on Monday morning I did an interview with Brian Goerke who's the founder of the open robotics foundation and what we've done there is it's kind of an extension of sage maker if you think about that being AI if you've got these eight where I can deploy an AI model what is the AI model I want to do it wants to read something from the real world and modified the real word so it's a read from a camera or at some of the sensor and then control motors and servos and that's what Robo maker does it wraps the intelligence you can build with sage maker with the robotic operating system that has actually a library of actuators and a library of algorithms control algorithms you've got little brain in the middle and you've got a new robot that does something and we had the the Robo racer low racing car to which where all of these things come together to make an old toy race car that we can drive around tracks which is a whole other topic we get into but what interviewed Brian on what is the history of Rose the robotic operating system where did it come from you know what is the hard thing about running in it turns out the hard thing with Rose wasn't building the robots it was simulating the robots and the simulators quite a CPU intensive job it's graphics intensive you got this virtual world you're running and VR worlds are quite intensive and getting that installed and running was the hard part so what what what robot maker is is that as the service it's this simulator is called gazebo just a funny name so gazebo as a service is the actual service that effectively were charging for with a free tier so you can play with it and then we charge you for the sort of simulation units like how much computing time you're using when the rest of it is all you know cloud9 for the front end and deployment of fleets of data to fleets the robots and updating them and managing them but they're interesting thing is this is getting into like the people that the field of the first robotic thing is high schools high school robotic competitions they're interested yeah universities are interested in a university solar so we kind of it's not just for commercial production robots it's the whole training thing we're getting into STEM education if kids like playing with robots it's like Center and we're pulling all this in so now you can go home and take these like the latest most advanced AI algorithms that used to have to be doing a PhD at Stanford to be playing with and play with your kid you know over Christmas and see what you can come up with really simplifying the whole software development side of that when you look at the Dean came in competitions we're just awesome yeah all the kids they could have gravitate to the hardware cuz they can touch the software was really hard and and and this is gonna I think take a new level is particularly enough and it's all open source yeah you can go yes oh you've got this robot there no no I pointed them somebody who's complaining that we'd done it and no it was some proprietary robot thingy with the toy cars and I pointed them at the github URL it's that you can go build this thing it's all open source you can put anything else you want on it but the robot cars robot has rolls on it the robotic operating system H maker Robo maker all combined together and they're off running races and having all having fun now you guys are both Formula one fans yeah and you guys have been having some you know profile of Formula One folks here you got the little the mini vehicle riff on that really open source but I have another like thing I'm doing on the site it turns out the over the last year or so we started looking for opportunities to do sports sponsorship with a particular focus on Europe and the rest of the world we had a few US sports where they I don't know something with balls I like I like sports with wheels so about the middle of last year like this June we announced the deal with Formula One which is a multi-part deal part of the deal was just take them to the cloud that they have some data centers stuff they were running at a space and their data center is like no they wanted to do a technology refresh so for all the reasons that everyone else is moving to cloud we moved the sports core infrastructure to cloud over some number of years right so that's a process for starting and part of that is the archive of all Formula One races it's a treasure trove like 67 years of archive of everything they've got all the videos were digitizing it we're gonna figure out what to do what you know we've got to process it to label everything anyway so that's one thing and then we went turned up it we all turned up at Silverstone in the UK at that race it was the week after the announcement and that race we have a do as logos turning up on the screen because another piece was sponsorship so we start sponsoring the core video feed that Formula One uses to the world and that's 500 million fans watch Formula One so now 500 million fans for the next few years they're going to see a dope race logos on screen around the analytical insights of what is going on in the sport the odd rear tires are overheating you went round a corner this fast here's the pit stop strategy so we brand advertising associate with a high-technology sport and analytical insights and that's why we did that deal and they get all of our technology AI a lot of help helping them migrate and then the third thing we did that I got involved with was I'd already done a few CIO summits at Formula One races along the way so I was kind of like trying to poke my way into this thing that was happening I'm not involved in sponsorship set up right so hang on if you've done that thing yet and then them so we decided to do some executive events around Formula one so we'll pick a few races we'll have some you know corporate hospitality like things but when you put a bunch of senior executives together for a few days they share they solve each other's problems and you just get out of the way and they know the people that have solved one problem will share it with the other so it's a really it's like a tiny reinvent right here everyone is sharing if you sit next to someone what problem have you sold you can find stuff out so this is a concentrated version of that and we retired it in Monza earlier this year went great amazing I mean it's fun and it you know next to the business so it finally was like can we get someone on the car on Reba okay who's in Abu Dhabi on Saturday can we get them on Sunday night for the launch for the robot slut no this is like top guy in Formula One got here from Abu Dhabi if by Wednesday morning I'm just happy that they got here yeah that was that was a huge tire cube team we've watched your career you've been somebody who you know shares his knowledge and done some great work so thank you so much for coming back in the cube like that congratulations on all your great work Andy Jesse's coming up next we're excited about that keeper right to everybody we'll be back with our next guest Andy Jesse CEO of AWS right - this short break [Music]

>> From the ARIA Resort in Las Vegas, it's theCube. Covering AWS Marketplace. Brought to you by Amazon Web Services. >> Hey, welcome back everybody. Jeff Frick here with theCube. We are at AWS Reinvent 2018. We got to get a number, I don't know how many people are here, but Vegas is packed. I think it's in six different venues tonight. We're at the ARIA at the hub with the AWS Marketplace & Service Catalog Experience, kicking everything off. We're excited to be joined by cube alumni. Last we saw him, I think it was in San Francisco Summit 2017. Carl Krupitzer, the CEO of ThingLogix. Carl, great to see you. >> Thank you it's great to be here. >> So I think you were saying before we turned the cameras on, you came early days. This whole piece here was not even as big a the room we're in. >> Right well we were part of the service launch for IoT, and that was just a few years ago, and it's exponentially bigger. Yeah. Just the expo, this is not even the expo floor right? And this is bigger than what we had originally. So excited to see it grow. >> So IoT keeps growing, growing, growing. That's all we hear about. In Industrial IoT, we did the Industrial IoT launch with GE back in better days. For them, huge opportunity. Really seeing a lot of momentum. What are some of the observations you're seeing actually out in marketplace? >> You know it's interesting. When we first started with the IoT service offering for AWS, there was a lot of proof of concepts going on, a lot of people kind of hacking their way through understanding what IoT is and how it could impact their business. And I think we've gotten to the point now where we're seeing more production roll-outs with very considerate business drivers behind it. >> Right. I think it's funny you're talking about doing some research for this, and you guys are really specific. I love it. It's not Greenfield projects you know? Have specific design objectives, have specific KPIs, have specific kind of ideas about what the functionality you want before you just kind of jump into IoT space with two feet. >> Right. Yeah we strongly discourage companies from just jumping in with both feet just because right? It's an expensive undertaking IoT, and it has the potential to really change your business for the better if you do it well. >> So where are you seeing the most uptake? Or maybe that surprises you the most in these early days? Kind of industry wise? >> We see a lot of creative use cases starting to come up. Kind of that secondary use of data, and one of the things that we've-- we kind of describe our customers having a life cycle of IoT right? They come in to solve a specific problem with us, which is usually a scalability, or a go to market issue. And then very quickly, they kind of get to the art of the possible. What can we do next? And we see a lot of companies really getting creative with the way they do things. From charging with-- using our FID tags in sub-Saharan Africa for water to solar power and things like that. It's interesting to see companies that didn't exist a few years ago, and couldn't have existed a few years ago, really kind of getting a lot of traction now. >> Right. It's funny we did an interview with Zebra Sports a few years ago actually now. And they're the one that's old RFID technology that put the pads in the shoulder pads for all the NFL players. They're on the refs, they're in the balls. It is such a cool way to apply on old technology to a new application and then really open up this completely different kind of consumer experience in watching sports. When you've got all this additional data about how fast are they running and what's their acceleration. And I think they had one example where they showed a guy in an interception. They had the little line tracker. Before he'd gotten all the way back in, it was a pick six. It's unbelievable now with this data. >> Our Middle Eastern group is actually doing a pilot right now for camel racing. So we're doing telemetry attached to the camels that are running around the tracks. We're getting speed and heart rate and those sorts of things. So it's everywhere right? >> I love it. Camel racing. So we're here at the AWS Marketplace Experience. So tell us a little bit about how's it working with AWS. How's the the marketplace fit within your entire kind of go to market strategy? >> Well so for us, the marketplace is really key to our go to market strategy right? I mean we're a small company and we-- our sales team is really kind of focused on helping customers solve problems and the marketplace really offers us the ability to not have to deal with a lot of the infrastructure things of servicing a customer right? They can go there, they can self sign up, they can implement the platform, our technology platform on their own and then billing is taken off of our plate. So it's not something that we have to have a bunch of resources dedicated to. >> Is there still a big services component though, that you still have to come in to help them as you say kind of define nice projects and good KPI's and kind of good places to start? Or do they often times on the marketplace purchase just go off to the races on their own? >> So it's a combination. If companies are looking to solve a specific problem with an IoT platform like Foundry, it's definitely a self implementable thing and it's becoming more and more self implementable. Foundry really deploys into a customers account using Cloud formation, and Cloud formation templates allow us to kind of create these customized solutions that can then be deployed. So it's-- we're getting a combination of both. >> Yeah, and I would imagine it's taken you into all kinds of markets that you just don't-- you just don't have the manpower to cover when you have a distribution partner at EWS. >> Yeah it's made things a lot faster for us to be able to spin up vertical solutions or specific offerings for a particular large customer. Marketplace can take care of all of the infrastructure on that. >> Alright so what are you looking for here at Reinvent 2018? You've been coming to these things for awhile. I know Andy's tweeting out, his keynote is ready to have the chicken wing contest I think, last night at midnight. Too late for me, I didn't make it. (laughs) >> For us I mean, some of the more exciting things that are out there are the emergence of server-less right? You see server-less, all of those AWS services really taking off. >> Right. >> But there's also the Sumarian, the ARVR's really kind of exploding. So for us it's really about, this is a great place for us to see the direction that AWS is heading and then make sure that our offering, and our technology is layered on top of that appropriately. >> And what are you hearing from your customers about Edge? All the talk about Edge and there's some fudd I think going about how does Edge work with Cloud and to me it's like two completely separate technology applications, but then you know what you're trying to accomplish. As kind of the buzzwords, Edge gets beyond the buzz and actually starts to be implemented, what do you kind of seeing and how's that working together with some of the services that Amazon's got? >> I mean Edge architecture's are an important component to a solution. Especially solutions that require real time data processing and decision making at the shop floor or whatever you have. AWS has taken very big strides toward creating service offerings and products down at the Edge that interface well with the Cloud. So for us, our perspective on it is that the Edge is really a reflection of the business logic and the processes and things that we define and build for a customer. Because ultimately those Edge processes have to feed the enterprise processes, which is what we really focus on right? How do we get machine data into enterprise systems? So Edge technology for us is definitely a consideration and when we build our select technology solutions, we look at Edge as a component in that architecture and we try to meet the needs of the customers specific use case when it comes to Edge. >> Right. Yeah it's not killing the Cloud. Who said that? - Right. >> So silly. >> Yeah it can't kill it. >> It's not slowing down this thing. >> Right. Alright Carl well thanks for taking a few minutes and have great Reinvent. >> Yeah thank you. - [Jeff] Hydrate. >> Thanks for your time. Definitely. - They say hydrate. Alright he's Carl, I'm Jeff. You're watching theCube. We're at AWS Marketplace inservice catalog experience. We're at the Aria in the quads. Stop on by. Thanks for watching we'll see you next time.