>> From the ARIA Resort in Las Vegas, it's theCube. Covering AWS Marketplace. Brought to you by Amazon Web Services. >> Hey, welcome back everybody. Jeff Frick here with theCube. We are at AWS Reinvent 2018. We got to get a number, I don't know how many people are here, but Vegas is packed. I think it's in six different venues tonight. We're at the ARIA at the hub with the AWS Marketplace & Service Catalog Experience, kicking everything off. We're excited to be joined by cube alumni. Last we saw him, I think it was in San Francisco Summit 2017. Carl Krupitzer, the CEO of ThingLogix. Carl, great to see you. >> Thank you it's great to be here. >> So I think you were saying before we turned the cameras on, you came early days. This whole piece here was not even as big a the room we're in. >> Right well we were part of the service launch for IoT, and that was just a few years ago, and it's exponentially bigger. Yeah. Just the expo, this is not even the expo floor right? And this is bigger than what we had originally. So excited to see it grow. >> So IoT keeps growing, growing, growing. That's all we hear about. In Industrial IoT, we did the Industrial IoT launch with GE back in better days. For them, huge opportunity. Really seeing a lot of momentum. What are some of the observations you're seeing actually out in marketplace? >> You know it's interesting. When we first started with the IoT service offering for AWS, there was a lot of proof of concepts going on, a lot of people kind of hacking their way through understanding what IoT is and how it could impact their business. And I think we've gotten to the point now where we're seeing more production roll-outs with very considerate business drivers behind it. >> Right. I think it's funny you're talking about doing some research for this, and you guys are really specific. I love it. It's not Greenfield projects you know? Have specific design objectives, have specific KPIs, have specific kind of ideas about what the functionality you want before you just kind of jump into IoT space with two feet. >> Right. Yeah we strongly discourage companies from just jumping in with both feet just because right? It's an expensive undertaking IoT, and it has the potential to really change your business for the better if you do it well. >> So where are you seeing the most uptake? Or maybe that surprises you the most in these early days? Kind of industry wise? >> We see a lot of creative use cases starting to come up. Kind of that secondary use of data, and one of the things that we've-- we kind of describe our customers having a life cycle of IoT right? They come in to solve a specific problem with us, which is usually a scalability, or a go to market issue. And then very quickly, they kind of get to the art of the possible. What can we do next? And we see a lot of companies really getting creative with the way they do things. From charging with-- using our FID tags in sub-Saharan Africa for water to solar power and things like that. It's interesting to see companies that didn't exist a few years ago, and couldn't have existed a few years ago, really kind of getting a lot of traction now. >> Right. It's funny we did an interview with Zebra Sports a few years ago actually now. And they're the one that's old RFID technology that put the pads in the shoulder pads for all the NFL players. They're on the refs, they're in the balls. It is such a cool way to apply on old technology to a new application and then really open up this completely different kind of consumer experience in watching sports. When you've got all this additional data about how fast are they running and what's their acceleration. And I think they had one example where they showed a guy in an interception. They had the little line tracker. Before he'd gotten all the way back in, it was a pick six. It's unbelievable now with this data. >> Our Middle Eastern group is actually doing a pilot right now for camel racing. So we're doing telemetry attached to the camels that are running around the tracks. We're getting speed and heart rate and those sorts of things. So it's everywhere right? >> I love it. Camel racing. So we're here at the AWS Marketplace Experience. So tell us a little bit about how's it working with AWS. How's the the marketplace fit within your entire kind of go to market strategy? >> Well so for us, the marketplace is really key to our go to market strategy right? I mean we're a small company and we-- our sales team is really kind of focused on helping customers solve problems and the marketplace really offers us the ability to not have to deal with a lot of the infrastructure things of servicing a customer right? They can go there, they can self sign up, they can implement the platform, our technology platform on their own and then billing is taken off of our plate. So it's not something that we have to have a bunch of resources dedicated to. >> Is there still a big services component though, that you still have to come in to help them as you say kind of define nice projects and good KPI's and kind of good places to start? Or do they often times on the marketplace purchase just go off to the races on their own? >> So it's a combination. If companies are looking to solve a specific problem with an IoT platform like Foundry, it's definitely a self implementable thing and it's becoming more and more self implementable. Foundry really deploys into a customers account using Cloud formation, and Cloud formation templates allow us to kind of create these customized solutions that can then be deployed. So it's-- we're getting a combination of both. >> Yeah, and I would imagine it's taken you into all kinds of markets that you just don't-- you just don't have the manpower to cover when you have a distribution partner at EWS. >> Yeah it's made things a lot faster for us to be able to spin up vertical solutions or specific offerings for a particular large customer. Marketplace can take care of all of the infrastructure on that. >> Alright so what are you looking for here at Reinvent 2018? You've been coming to these things for awhile. I know Andy's tweeting out, his keynote is ready to have the chicken wing contest I think, last night at midnight. Too late for me, I didn't make it. (laughs) >> For us I mean, some of the more exciting things that are out there are the emergence of server-less right? You see server-less, all of those AWS services really taking off. >> Right. >> But there's also the Sumarian, the ARVR's really kind of exploding. So for us it's really about, this is a great place for us to see the direction that AWS is heading and then make sure that our offering, and our technology is layered on top of that appropriately. >> And what are you hearing from your customers about Edge? All the talk about Edge and there's some fudd I think going about how does Edge work with Cloud and to me it's like two completely separate technology applications, but then you know what you're trying to accomplish. As kind of the buzzwords, Edge gets beyond the buzz and actually starts to be implemented, what do you kind of seeing and how's that working together with some of the services that Amazon's got? >> I mean Edge architecture's are an important component to a solution. Especially solutions that require real time data processing and decision making at the shop floor or whatever you have. AWS has taken very big strides toward creating service offerings and products down at the Edge that interface well with the Cloud. So for us, our perspective on it is that the Edge is really a reflection of the business logic and the processes and things that we define and build for a customer. Because ultimately those Edge processes have to feed the enterprise processes, which is what we really focus on right? How do we get machine data into enterprise systems? So Edge technology for us is definitely a consideration and when we build our select technology solutions, we look at Edge as a component in that architecture and we try to meet the needs of the customers specific use case when it comes to Edge. >> Right. Yeah it's not killing the Cloud. Who said that? - Right. >> So silly. >> Yeah it can't kill it. >> It's not slowing down this thing. >> Right. Alright Carl well thanks for taking a few minutes and have great Reinvent. >> Yeah thank you. - [Jeff] Hydrate. >> Thanks for your time. Definitely. - They say hydrate. Alright he's Carl, I'm Jeff. You're watching theCube. We're at AWS Marketplace inservice catalog experience. We're at the Aria in the quads. Stop on by. Thanks for watching we'll see you next time.

>> Live from Toronto, Canada, it's theCUBE! Covering Blockchain Futurist Conference 2018. Brought to you by theCUBE! >> Hey, welcome back, everyone, we're live here in Toronto for the Blockchain Futurist Conference put on by Untraceable, Tracy and her team doing a fantastic job, so shout out to the team at Untraceable for another great event. I'm John Furrier with theCUBE, my cohost's Dave Vellante, and we're here with CUBE's friend, CUBE alumni, from the CryptoChicks, Nataliya Hearn, director, good to see you, great to have you back. >> Thank you. (laughs) >> Okay, good to see you, we're laughing, we've got some great funny stories we've been telling, since PolyCon, but really, some great things going on, so give us the update, you had a hackathon recently, you got new things happening here in your organization, take a quick minute to explain what it is for the folks that don't know, what do you guys do, and what's going on? >> Good, well, CryptoChicks is a organization focused on educating women in blockchain and cryptospace. We started because at meetups there would be one or two women out of hundreds of men, who would be afraid to ask stupid questions, so we said, Oh, okay, there's no stupid questions, come and join us, and we'll show you how to open a wallet, what blockchain is all about, so we've been doing that. We've actually grew quite a bit, we are now have chapters in all over the world, in Pakistan, in Bahamas, in Moscow, we just teamed up with She Codes in Israel, which is 50,000 women, so, we're doing really well. >> Congratulations, a great mission, we totally support it, and, you know, I'm proud to say that I love my shirt that says, Satoshi is Female, thanks to Nyla Rodgers, who gave it to me, at Consensus in Blockchain Week in New York, but this is really beyond women in tech, it's beyond that, it's a really, you're doing some innovative things around onboarding, new talent and education, this is a really important, because the Internet is bounded on discovery, learning. >> Absolutely. >> What's the new thing? >> Well, you know when you hear, when you go to the blockchain conference and events, and we hear again and again about the chasm. How do we bridge the chasm, right? That's just the, like, big word that you hear like every third presentation, because the blockchain community needs it. But I think globally, blockchain represents something that's quite unique, and it's an opportunity not just to make money and speculate, or to develop new technology, it's technology that can liberate. But how do we get that message across? And I think we have to start with kids. Kids are our future, but they're also the ones who spend most of their time on social media, so that's a good thing, but if you ask their parents, that's not such a good thing necessarily. So how do we convert them, some of their time from social media to learning? So we've put, we're putting together this program that focuses on children to earn to learn. >> Earn to learn, like they earn coins or money, or? >> That's right, basically they can earn swag, so basically we're creating the marketplace that rewards children for learning. >> All kids, right? >> All kids, well we're focusing on -- >> On girls. >> No, not on girls, we're going to high schools, so immediate next generation. >> So girls, boys, everybody's welcome? >> Absolutely. Yep. >> Awesome. >> Next generation, and they're the next generation that has to solve the problems that we, and opportunities that can be captured, that's coming right to their front door. >> Absolutely, we have a lot of question marks in the blockchain community. Which blockchain, how do we do it, there is going to be multi-chain tokens, we're talking about, next generation is the one who's going to provide solutions for us. So we got to open their minds, and to show that blockchain is a tool like potentially calculus is a tool. To create something that hasn't been there before. >> You know, I have a lot of conversations in Silicon Valley and Nataliya, recently at the Google Cloud event, Google's been very much a great change agent, especially with women in tech and underrepresented minorities, but Aparna Sinha, who's one of the senior people there, dual degrees from Stanford, she's got a PhD, she said we're losing the girls early, and what came out of it was a conversation that, when you have these new market movements like blockchain, AI, these are new skills that you can level up, so the ability to come from behind and level up is an opportunity for people who have traditionally been behind, whether it's women or other minorities, to level up. So it's a huge opportunity now to put the naysayers down to rest, and saying, Screw you, we're going to level up and learn. >> Absolutely, and it's global, the thing is -- >> There's nothing stopping anyone from learning. >> Absolutely, and trust, and the borderless system that blockchain potentially can provide is at a global advantage. As long as you have a cell phone, you can be in a village, an old village, like at our last hackathon, we actually were streaming women hackers from Zimbabwe. So there you go, it's doable. >> So how are you, how are you scaling your message globally? >> So we're starting, one thing is that education today, is basically the bill is being paid either by the government or by parents. The reason I would call that a marketplace, I would like companies to be involved. And it could be local companies, or it could be global. What about creating ARVR classrooms, and providing the information to kids, via a completely new way that they would actually move away from swiping or just looking on some random YouTube videos, to something that they can get a phone, some shoes, mascara, focusing on girls, right? And to understand what that borderless economy really means by experiencing, what does it mean to have tokens that you can trade globally? You are used to your parents giving you some dollars, you go to a corner store. What about if you learn something, you go to a bakery, in Kenya, and for the work that you've done, you get a bun, right, or a meal? >> So this democratizing access, it's bringing education to the masses? >> And it's also uniting the blockchain community, 'cause we would be building this governance platform on blockchain, we would tokenize it, and there will be many elements of it, reward programs, smart contracts that reward content, some level of AI in terms of analysis of what we're doing, so I think this is why I was looking at multi-chain tokens. Maybe that would be a solution to kind of, to deal with -- >> Explain that, what does that mean? >> Well, we've got different chains right now, right? You've got Hyperledger, you've got Ethereum, and all this good stuff. How do you bridge all this, right, instead of having to choose one, you're now saying, I can work in all of them, because each one potentially can offer something unique. Maybe you don't have to choose one. We don't know. Only time will tell, as this, this is such a young industry, and this is why it's so exciting. >> Well, Nataliya -- >> It -- >> Oh, go ahead. >> No, I was going to say, and you're giving the kids examples, so a lot of times kids ask me, Well, what's the difference between crypto and Venmo? I'm like, okay, you know, let's talk about the different things you can do with crypto that you can't do, but they're closer than the older generations are to transferring, you know, money, at least, so now you're applying different use cases and expanding their minds in ways that, perhaps -- >> Absolutely, and I'll give you my example. I mean, I got into blockchain early before Ethereum was launched, and partly I was into public markets, and then I kind of stopped because that project ended, or I stopped and I actually reentered it, because my fifteen-year-old who started mining. But he started mining because I was in that field already, so there you go, it kind of, you know, what comes around. >> Good job. I hope he gets all his Bitcoin. >> Yeah, he did. (laughs) >> So, I want you to tell a story, of what you've seen that's been high impact from your work you've done. You had, again, that whole Pakistan thing going on, you've got all these hackathons, what is a good story you could share? >> You know, the good story we can share, I think the part that we were able to do, the hackathons that we are doing are local, but they're also global, it really is, there's this sense of empowerment, and you know what I think the best story, this is the best story: best story was, at the hackathon that we ran, it was women, over 100 women, that participated. But all our mentors were young, geeky programming guys. Sorry guys. But you really knew they really knew their stuff, so there was technology transfer, and we had a 48 hour hackathon, these guys stayed 48 hours, they didn't go to sleep, they didn't have to as mentors, and there was this amazing technology transfer that happened, and I think some relationships were formed too. >> Yeah, some serious bonding went on, right? >> Yeah, absolutely. >> It's actually a good thing that you're including people. It's not just a certain thing, you got this inclusion. >> Absolutely, and actually all it is is about inclusion, all it is is we are giving a platform for women not to be afraid, I mean, I'm an engineer, so I've been working with men all my life, so for me to ask difficult questions, or stupid questions, it's like natural now, because it's been what my life, but for women, for many, it isn't. So we just wanted to kind of cross that divide, it's not a chasm, it's just a little divide that we're bridged. >> So when you say stupid questions, do you mean like, Why do you do it that way? (laughs) Why don't you do it this way? >> Or, what's a wallet? Like, what's a private key? What's a public key? And asking that not once, but twenty times until you got it. That's okay too. >> That's called learning. >> Yeah. >> Last question, okay I got to ask you, the most important question is, how do someone get a CryptoChicks shirt? >> I think you can order it on our website, sizes are a problem, I know we've discussed this, so we need to -- >> Extra-large. >> Well, CryptoChicks is a not-for-profit organization so there are, we'll have to order this in bunches, so I'll figure this out, but what I wanted to say is that we have another hackathon that's coming up. And the hackathon is in New York, October 5th to 8th, and we have three streams, so if you're a developer, and this is for women, so if you're a developer, we have a stream. If you're not a developer, or you've never coded in your life, but you have a business mind, and you think you have a really good idea that you can put on blockchain, you're welcome to join as well, and now with all the news and regulations, we also have a regulatory stream. >> So for entrepreneurs and for business-minded people, that want to get involved, that they can come too? >> Absolutely. >> Okay, and their website is cryptochicks.ca, that's where you can get access to the information, that's great. >> October 5th to 8th, you said, right? >> That's right. >> And anybody can go? >> Anybody can register. >> And where in New York? >> It's going to be at University of New York, and at their School of Law. >> Great. >> Blockchain Educational Fun Hub. That's what it says on the website, love your website. Looking forward to getting some shirts, and putting it out there, and promoting your mission. Great job, good to see you again. >> You guys are awesome. Thank you so much. >> Thank you. >> Thank you, Nataliya. >> Thank you. >> This is crypto for good, a lot of education, and this opportunity, and our role is to share that, as a community, and I think this is a great example of the kind of community that crypto is. Education people can level up and move fast through and get proficiency, and change their lives. This is what this is all about, glad to bring us this CUBE coverage live, stay with us! Day One continues, I'm John Furrier with Dave Vellante, we'll be right back from Toronto Blockchain Futurist Summit. Thank you. (techno music)

>> Announcer: Live from San Fransisco, it's theCUBE covering Samsung Developer Conference 2017. Brought to you by Samsung. >> Hello everyone and welcome to theCUBE's exclusive coverage of Samsung Developer Conference live here in San Fransisco, California, Moscone West. I'm John Furrier, the co-founder of SiliconANGLE media and co-host here at theCUBE's exclusive coverage with Maribel Lopez, Founder and Principle Analyst at Lopez Research, good friend of theCUBE, Cube albumni. Great to see you. >> Great to see you, John. >> We see each other all the time at the industry events, usually enterprise and some cloud events. We've been seeing each other a lot at these, kind of consumer events. >> Yeah. >> Sounds like the consumerization of IT is happening. >> Big crossover. Yeah, I don't believe there is any consumer or enterprise, there's just degrees of, you know, how much security, how much management ya get, right? It's got to be a good consumer device to be used by anyone. >> What are some of the analyst reports you guys are putting out now? Obviously, you've been covering apps, to kind of set that up. As you know, we always talk in the past about IoT, >> Maribel: Yeah. >> The intelligent edge, cloud, and the role of app developers that are coming into the enterprise. Every CIO has got a mandate. More app development. Devops. Devops. It's hard. How is this helping? >> You know, I've previously come at this from the concept of mobile enablement in the enterprise, right? And now, it just seems like we're just looking at new applications, new experiences that cross boundaries, right? Is it at your home? Is it in a hotel? Is it on your corporate campus, right? I think the role of the app developer is changing to be more encompassing. I think the big news in all the shows we go to now is like AI and machine learning. That term is just everywhere. It's the IoT of 2017, right? Last year was IoT; this year it's AI and machine learning. So we're seeing a lot of that for the app dev community. >> And now you start to see Augmented Reality, also known as AR, in this space of Samsung and Apple and these new app developers. Augmented Reality core, obviously from a development standpoint, big news here at the Samsung conference. The other big news is ARCore and ARKit, ARKit is the IOT piece. [Maribel] - Mhm. >> So we've been seeing a lot of slowdown in Iot. For instance, everyone is kicking the tires on Iot, but it's industrial Iot that's getting the traction. >> Yeah, I think industrial IoT is getting the traction because they've been at it for years, right? It was M2M before that. If you look at what is happening in consumer IoT, it's still an absolute disaster. So, I think the big news of the day, for Samsung, I mean, obviously, we just talked about how AI was in there, we talked about how ARVR was in there. But, what we didn't talk about is the fact that now we're looking at the SmartThings Cloud. And this is the attempt to say, listen, we've got many different clouds; how do we unify clouds as Samsung? And then, also, how do we let other people participate in the cloud? 'Cause the real challenge is, everybody has their fiefdom right now. >> John: Yeah. >> You know, you're in the Apple fiefdom, you're in the Google fiefdom, you're in the Alexa Amazon fiefdom. How do we get to a point where I can just use my stuff? >> Yeah, this is classic breaking down the silos in the world we talk about in the enterprise. >> Yeah. >> And that's been like a two generation initiative. But you look at the guest I just had on theCUBE, Mary Min and Greg Harris before that. They're a different culture. They don't really give a crap about plumbing. >> Maribel: (laughs) No, no. >> They're producing AR games. they've got security challenges. So their development challenges are very DevOps native. They didn't sign up for DevOps, they just are DevOps cloud native. So, that world is one, then you got the IT guys going, wait a minute, I got to support this new edge device. >> Right. I've got to manage it, I've got to secure it. >> Those worlds are coming together. >> Maribel: Yes, absolutely. >> Your thoughts on Samsung's opportunity; are they poised, do they care about IT; IT care about Samsung? >> You know, Samsung's a big company, right? So it really depends on what division of Samsung you're looking at, whether or not they care about IT. What I would say though, is that they're trying to make moves that will can across the board now, right? Trying to make a cloud that can be secure for your consumer things, but can also be upleveled if you want to make it an enterprise of things cloud as well, right? The AI concept is really about just creating usability. And, I think when we think of DevOps, what we think about is creating better application experiences that can know you, that can respond to you. And this is the whole... we talked about Big Data a few years ago, remember everything was Big Data, right? Well Big Data is now machine learning and AI, which is the natural evolution of it. So, I'm starting to see a lot of things that can be used across Samsung. So, I do think in that regard, they're well positioned. They've got a lot of technology in the home. They've got a lot of presence for the enterprise mobile camp. The IoT camp, I think is a wild card for everybody right now. >> What do you think about Samsung's chances with the cloud they have? Because they sprinkle a little bit of cloud in there. >> Maribel: Yeah. >> They didn't talk about data at all, which I was surprised. They kind of inherently... I mean it's a privacy issue; a security thing. But I love the presentation about the kitchen. >> Maribel: Oh yeah, that was great. >> Because the kitchen is where... >> The family hub for the home, right? >> The family hub, that's where everyone hangs out at the parties, right? Everyone ends up in the kitchen. But it kind of highlights this consumerization trend. They kind of sprinkled cloud, but I'm not seeing cloud... I'm not seeing, like, we're bringing compute to you. So, is that just native for Samsung? Is it a missed opportunity? Are they strong there? What's your thoughts? >> I think you actually started with this whole dialogue of well, does anybody really care about what the background technology is, right? So I think we're definitely a little lighter on the terms and more about what the use cases were. Like, why do you use this? They have semiconductors, they have a cloud, they have security, they have devices. They've got a lot of things, so it's really not about the technology as much as it used to be, right? What I think some of the differences might be is a cloud for what? >> Yeah. >> And they are actually taking the approach of we've got a cloud for things and we know what these things are. So I think they're well positioned in that regard because they will have a specific cloud that's not just a generic cloud. >> I think they want to own the interface. To me, my take away, squithing through the hype is they want to own the interface edge. If you contrast say Samsung to say Alibaba group, which we were just covering them in China, compare them to Amazon, you'll see a contrast in strategies. Obviously, Amazon is just blowing everyone away on a massive scale. And they're not even in China. So, if they were actually in China the numbers would be off the charts. >> Maribel: Yeah, be a different thing, yeah. >> But, lets take Alibaba, for instance, and Samsung. Alibaba's an eCommerce company. But they don't want to be known as an eCommerce company. They're heavily invested in data. That's front and center of their message. Smart cities, they're talking about. They have a big cloud that they're pumping out, so that's much different, for them, they don't have an edge device, ya know? >> Yeah, well.. >> Samsung does, but we don't hear cloud, smart cities. We hear family hubs, smart TV, Bixby. >> But it is an experience world, right? And I think that's been the problem with technology adoption to date. You can't figure out how to use it, right? So the next big evolution of technology isn't necessarily about creating a new thing. It's about being able to use a thing. I think Enjon actually made a great comment when he said we use about 10% of the functionality in our cell phone. Why is that? You don't even know it's there. You don't know how to find it, you don't know how to turn it on and off. Like how do you just simplify what we have today? And if they can do that, that was, or used to be, the hallmark of Apple right? >> John: Right. >> And now people are like, well, even Apple products are kind of of complex compared to what they used to be. So how do we get this back to we can use the stuff that we already have built. >> You're nailing it, Maribel. I totally agree with you 100% because if you look at the big waves of innovation: web 1.0 '90's. Mid '90's, '95. Web 2.0 and then now Blockchain and cloud. >> Absolutely. >> All the winners simplified things, reduced the steps it takes to do something and made it easy to use. >> Yeah. >> That's the magical formula. >> Frictionless. >> FYI, entrepreneurs, simplify, make it easy to use and reduce the steps it takes to find stuff; to do stuff. >> Absolutely. >> That's the magical formula. Okay, so, with that in mind, critical analysis of Samsung and a positive analysis of Samsung, then. What did they do right here and what can they work on? >> Okay, so what they did right: I think they are finally trying to pull together all the different versions of Samsung and allow you to have a couple of things, Bixby and cloud, to go across devices; that's right. What I think they still need to work on is there's still boundaries there. It's not exactly clear like where things start, where things end. And they're a little cryptic on the details right now. >> John: You mean under the hood. >> Under hood, I mean I think devs are here to figure out what's going on. How do I make this happen? So there better be some real serious deep dives in these dev sessions so that they know exactly, when they leave, what they can build with Samsung. And how does it work with non-Samsung things. That's still a huge wild card. >> And obviously, cloud, multi-cloud enterprises, you need infrastructure. >> Yeah. >> I mean, smart cities, smart homes, you need plumbing. You need to have compute power, you need some storage. I'm not hearing any of that here. >> No, I don't think that that was a tone that they were trying to take. I think they've been looking much more high level at, if you're a developer, what experiences could you have. I'd also like to see more about how to help monetization. If you go to IO, you go to WWDC, there's always these big slides about how are we going to make money as developers by using this platform. And so that's something we need to see a little more of. >> I got my Samsung smaller phone. I'm going to have to get the Galaxy, the big one, looking good. The screens are great, the cameras are great. >> The Note 8 is really great. It's a good device. >> They're the one with the pen, that's on the Note. Okay, Maribel, thanks for coming on. Appreciate you sharing your analysis. Quick update, what are you doing now? What are you up to? What are they key research pillars? >> Yeah, everybody's trying to figure out what machine learning and AI mean for them. And then, what are the real use case behind IoT. So, we talked a lot about industrial Iots's, right? Anything else? Is there Iot for GENbiz? We'll have to find out. >> Maribel Lopez, been on theCUBE so many times, she's practically an analyst on theCUBE here. Great to have you come on, really appreciate your insight. Check her out, Lopez Research, the best in the business. Been covering the span of enterprise to IT, to consumerization. This is theCUBE bringing you all the action live here at Moscone West. Exclusive coverage of Samsung Developers Conference. Bringing Augmented reality, virtual reality, all this new user interface to the masses. >> Maribel: All the reality. Everywhere. >> All the reality. This is theCUBE, data reality here on theCUBE, a new TV show. Thanks for watching.