(tubular bells chiming) >> Welcome back to theCUBE's coverage, AWS re:Invent 2021. I'm John Furrier your host of theCUBE. We're here, get all the action wall-to-wall coverage. The keynotes with the new CEO, Adam Leschi just happened. A lot of action wall-to-wall coverage for days, and we'd love cloud computing because it impacts business. We love all that, but when it impact sports, we love it even more because it can relate to it. You can see the two great guests here from the NHL Formula 1. We got David Lehanski the EVP of business development and innovation at the NHL, Rob Smedley, director of data systems at Formula 1. Gentlemen, thanks for joining me today in theCUBE. >> Thanks for having us. >> So obviously formula one we know is very data driven. Pun intended, NHL has a lot of action going on as well with innovation streaming, et cetera. Let's get into it. You're both Amazon customers, right? We'll start with you. Formula 1, big partnership with AWS. What's that about? how you guys look at this cloud as you guys go to the next level? Cause you're under a lot of pressure with the data, from the cars and standards and all that good stuff. What's up. >> What's going on? >> Well, I mean, you know, it started probably four or five years ago with the acquisition of Liberty media and formula 1, and there was a real drive towards data. There was a real drive towards, you know, unearthing all of the data that we've got, you know, formula 1, arguably probably generates the most data, this most sports data of any sport on the planet. You know, we have car telemetry data, timing data, metadata, image data, you know, we own all the video data, and the audio data of driver radio, tire data, weather data, you put all that together. You got to, you know, a real massive data. And it was just about trying to unearth that and, and engage the fans more. And that's where the partnership with AWS come from. >> And the competitiveness in formula one I know is really high. You got a lot of smart people on these teams looking for an edge. And I know it's like, it's a whole new world with data as things get exposed. So I got to ask you, what is your job? Are you there to like to corral the data that kind of set standards? What's your role? >> Well, my role is essentially, to use the data at central league level, if you want, for all the franchises, that's all 20 drivers, within the 10 teams to try to, you know, use that data in whatever way possible, whether it's the new car or whether it's the F1 insights powered by AWS to try to engage the fans more. You know, we've understood that data, is really important to tell the story of Formula 1. And it's really important to reach different demographics as well. The younger demographics, the young, the gen Zedders is, you know, those types of guys, it's really important to get to them, because you can condense and at one hour 45 race down to five minutes, right. Which is what they want. So this has been a really important step for us. And a really important part of that journey has been the enablement. >> And I can see the whole e-sports thing I could see after a race. Okay. Now the fans race amongst themselves, as the technology simulation gets better, only headroom there. So to speak. >> Yeah, yeah, absolutely. I mean, that's what we're, you know, that's probably the next generation of what we want to do with the data is we want to make it much more interactive. We're already giving, you know, through the insights and through, you know, the way that, we're trying to tell stories with the different data assets we're already trying to do that, in a much more proactive way of telling the story. The next level of that. is completely immersive, is interactive. And that's what we call the 21st drivers. So there's 20, formula 1 drivers. Right. But, we want to build systems using the data and gamification where you can embed yourself and immerse yourself in that, in the races, the 21st driver and race against the other guys on a Sunday afternoon. >> Awesome. Dave, let's get to the NHL National Hockey League. You guys are doing a lot of good stuff. You're the EVP of innovation and what's going on over there. How do you see the cloud helping you guys innovate. what's on your agenda and what's your role? >> Wow. I don't know if we have enough time, but at the highest level, you know, we're trying to expand and enhance the way we produce and present our game to the world. You know, our sport, we have some similarities, but there's a lot of differences based on the uniqueness of the sport. Statistics, hadn't really been a big part of the National Hockey League in the way people consume the game. I always say, you know, goaltenders have two statistics that have been used to evaluate them. And they were the same ones that were used to evaluate them back in 1917. So almost again a hundred years where it hasn't really evolved that much, but we think there's so much there that can really enrich and transform the game. So we're trying to partner with AWS and the best technology companies in the world to figure out how we can start to capture that data and turn it into meaningful content and experiences that allow fans to go a little bit deeper and a little bit broader. >> Yeah, I can see the data being used for also seeing what the NFL is doing a lot with the safety. Hits are getting harder and faster in the NHL. I mean, the collisions, the equipment, everyone is going faster. That's a big safety issue too. Isn't it? >> There is a safety component too. And it, look, that is one of the unique things about our sports. Both of us are speed involved. The speed though, for us, it's not just on the ice, it's also the pace of play, right? So when you have a stoppage, it's typically 10 or 15 seconds long. So there's not a lot of time to integrate data, to tell stories, to build and graphics and visualizations. So the first phase for us was to build the tracking system that could capture the positional, the positions of the puck and the players throughout the course of every game. And that's generating a massive amount of new data. Now we're trying to add video to that data so we could start to use it to create entirely new experiences. >> What are you guys thinking about from a fan experience as you look at the analytics. Are they interested in more like the, where the puck is, how fast people are going, what are some of the analytics sharing? >> So it depends, Right? So from a fan standpoint, you know, avid fans really want to, they want to go deep and they want understand controlled zone entries and like, you know, things that are really inherent to, you know, the core factors for determining outcome. Casual fans, they like just on knowing speed, right? How fast is the puck moving? How fast are the players moving. Before we had the system, we weren't able to produce it. Before we had AWS, you won't be able to produce that in real time and overlay it onto a game. So we could go even deeper when it comes to players and coaches and media partners, but the ability to build a solution that works in real time to give them the data and the video that they can use to tell those stories is born from AWS. >> And that brings up a great point. I'd love to ask both of you, if you can answer this question about the fan expectations. One of the big trends coming out of this re-invent this year as cloud is creating more capabilities, but the users and the consumers have new expectations. They want it on mobile, they want the highlights, they want everything. They want the data, there are data junkies. They want everything, cause they're immersing, into the experience with multiple touchpoints. TV, app. Whatever. >> I think that's right. And I think that it's up to, you know, as David's just saying that the two sports here with a lot of similarities and you can see that we're both on the same journey and that's because it's been driven in the end by the consumers, it's been driven by our customers. And, I think that now we're on, you know, what I would call the data flywheel, where there's a lot of inertia and it's just getting stronger and stronger and stronger. And this was, if we go back say three, four years when we started the partnership with AWS and we started to get really deep into the data and understand, you know, what the objectives of this whole exercise were, we always knew that there'd be a point where it started to build a lot of momentum and have a lot of inertia and that's, what's happening now. There's a real thirst for it, right? And it's not just, you know, even the naysayers, you know, even the people that kind of looked at it and went, well, why are you filling my screen with data exactly the same as what Dave says, you know, since you know, the goaltender since 1917, you've used the same two stats to evaluate that particular player. In formula 1 it's been exactly the same. So we started to introduce stuff which had been the same state as core for 70 years. And they say, well, what's all this about. Now, those people can't live without that. Right? It's become, a key part of the broadcast. >> And it creates new products, like things like Netflix, who would've thought a series would be on Formula 1, a soap opera for formula 1 in behind the scenes, driving to survive has been quite an acceleration for fan base. I mean, techies in Silicon valley and all around the world have told us like, hey, you know what? That exposes the nerdiness of Formula 1. Kind of cool. So who would have thought, I mean, there's going to be shows on this whole other level. >> I think, another point to add it is about increasing your distribution points and getting your content out to as many people as possible through as many platforms as possible. But I think in addition to that, it's really about, Rob started to touch on this personalization and customization. What can you do within those platforms to give fans the ability to sort of create their own experience? Right? So data highlights, huge, huge, huge level of importance. >> I think community is going to be a big part of this too. As you start to see the data creates more interactions and more progression, if you will. Community, I'm a Bruins fan in California. There's not a lot of Bruins fans, mostly sharks fans, but I got to get online. Where am I? Where's my tribe. I want to hang, that's not just on Twitter. >> Yeah >> So there's a whole another level coming. How do you guys see community developing in your sports? >> I think the community is the biggest factor in all of this. Right? And it's kind of bringing together. It's a global sports community, first and foremost, but then you've got these pockets. So you've got NHL, NFL, you've got formula 1 and they're all gaining popularity, but it's all through really everybody being on this same journey. Everybody's on this same journey of involving tech in the sport of revolutionizing their particular sport. And it's building this global community. I mean, In formula 1, we've got a billion fans worldwide, but that's growing, it's growing every single year, but it's only growing because we're starting now to get to that younger demographic, formerly one could never get to the demographic, you know, formula 1 fans looked like us, but now it's starting to really improve our system. >> The virtualization of this hybrid world we're living in opens up the doors for more access. >> Absolutely. Yeah. And I think that's the key point here. And again, they've touched on it. It's the personalization. It's using data and platforms and packages to personalize somebody's engagement with their particular sport. >> I got a couple of questions from the fan base, I knew you guys were coming on. I want to get to you , first, Rob, how has F1 been using Amazon and the cloud to develop the new 2022 race car? >> Well, I mean, it, I would say it's no exaggeration to say Amazon technology enabled, was the key enabler in as being able to design that 2022 car, you know, we designed it in a virtual environment called computational fluid dynamics. You know, the simulations, when we were first running design iterations, were taking something like 40 hours with when we started running it on the EC2, you know, spinning up 7,000 calls, something like that. We got that down to seven hours, manageable. We designed the whole new car. >> Awesome. On the NHL, the question here for you, is that okay, how is the young generation coming into the game? What's changed with the innovation that's impacting, how the games played and how the young guns are coming up? Is there any in technology enabling that? >> Sure. You know, so we're looking at the type of content that younger fans are gravitating to, obviously highlights and dance games, but we talked about it before the ability to see what they want to see with regard to that. So, you know, where we're trying to get to is where you could watch a game and ultimately decide whether or not you want to turn on a right rail of real-time statistics for your favorite player, for your favorite team, for a specific event, whether or not you want to turn on the ability to network with your friends across social platforms, whether or not you want to turn on the betting functionality, whether or not you want to turn on the game functionality. Right? So this is how the younger generation really wants to consume the data, like sort of, they want to see what they want to see, when and how they want to see it. So we're working on that. And then there's everything that goes beyond that. The world of NFTs and VR and AR and alternate forms of content distribution, none of that would be capable or available if not for the ability to capture process and distribute data and video in an aggregate in real time. >> You know, I really think we're onto something so new here. And if you guys are really kind of illustrating the whole point of how being in person, the old model of physical, I don't have to go into arena to watch hockey or go watch formula 1, and hopefully it's on TV. Maybe it's got coverage here and there, but now with hybrid, you can integrate the experiences from the physical in-person where the asset is. >> Absolutely. >> And to virtual and just open up completely new hybrid use cases. I mean, this is brand new. There's no standards. >> Not, exactly. And that's something that we're really starting to look at, which is the event of the future. You know? So how would you bring, how do you mismatch? How would you bring that whole data experience and that whole broadcast experience to the actual event, the live event, and how would you bring the live event to somebody's front room? It's the hybrid model, right? And this is definitely next generation of how we're using the data. We're working with AWS. We're calling it event of the future. It's really, really exciting. I mean, you can imagine going there, to a formula 1 race, you're sat in the stands. You're no longer, you know, watching a car pass every few seconds and wondering what's going on. You've now got AR, VR that you can kind of put up and lay-up across what's going on the track. >> Well, a lot of people would love to get you guys' reaction to this comment online. Cause this is big, I see a lot of naysayers out there because they're so locked into the business model of the physical location. There's a lot of investment in events like this, wants me to buy tickets and show up. So they call it a one-way door here in the industry, they don't want to go through that one way door, but I'm saying that door has already been passed. It's like you're in this hybrid world is here. If you don't get out in front of it, you're going to be toast. So the question is, how do you guys think about this when you talk about the business model of experience? Cause you have to get in there and it's not super great right now on virtual. It could be better. It has to get better. So it's a balance. How do you guys talk about that in your respective fields to educate the potential? I won't say naysayers, but yeah. >> Yeah no, no, no. So we believe it wholeheartedly. You know, when you think about the inner arena experience, there's a lot of infrastructure that needs to be in place to be able to deliver those types of experiences to fans, while they're in the building, we wholeheartedly believe that the people who are paying the most to see our games should get the best possible experience. So there should be no replay, they don't get, there should be no game that they can't access, no application that they couldn't have on their phone, but you need to have, you know, fairly advanced wireless in the arena infrastructures in place. You need to have a lot of cloud infrastructure and services there. So, you know, that's why we're leveraging Kinesis and SageMaker and AWS elemental services to get all of it condensed, operating in the cloud and distributed. So if you're a fan at a game, they're 18,000 other people, like you trying to access a mobile phone to place a bet on a real-time event that just happened, you can actually do it, but a lot needs to go into that. >> Yeah, that's really good insight because what you're pointing out is is that the physical location is the first party asset. That's the key. You build on that, invest in that and then feed it out into the next world and then figure that out. Do you agree with that. >> Absolutely. 100 percent correct. Well, 100 percent agree with everything that David just said. And we've got probably, you know, an even bigger challenge because we've got these 20 sites where we lift and shift 20, 23 races, you know, all round the world where we lift and shift every couple of weeks, and they're not arenas either. They're, you know, these are huge sites. These are you know, five, six kilometer by five, six kilometer square sites. So trying to do everything that David just said in that space, we can open it. >> Yeah, we just turn the lights off, it's over, he's got to pack it all up. >> The private 5G is going to totally help. You can run drones and have full blanket coverage over the location. That's good. That's good stuff. Final question for you guys on data, because I think this is something that we've been kind of talking about on theCUBE over the past year, we see open source software has become a huge success. Do you guys see opening up the data to your fan base and seeing e-sports races in formula 1, is just going crazy. Everyone loves it. It's not there yet but the equipment having your own car in your living room, but it's close, pretty close, it's there. Opening up the data, how do you see that potential? Because there are people who want to maybe code on top of it. How do you guys view that? >> Well, I think it, has to, I mean, Dave, again, touched on this earlier when he talked about, you know, the difference between the casual and the avid. The avid, you'll never, ever satisfy the average thirst for data, right. They want to do what I did and sit on a pit wall and manage a grand Prix team. And that's great, you know, it shouldn't just be for a privilege, you know, 10, 20 people in the world to do that. We should be able to give everybody that experience because we have the technology and the ability and the know how to be able to do that. And that's where, you know, again, partnership with AWS, where we're talking about something called the virtual pit wall. So, you know, the pit stands where it's kind of like the mission control. We want to be able to bring that to the average. And it's just getting deeper and deeper layers where you can set up your bespoke environment. You can set it up just as if you were a race engineer or a team strategist, one of those guys, and you can just get deeper and deeper. And then you start to lay over that. You start to build your own models. We bring in simulation into that whole area. And, you know, it's exactly the same as what you have in the teams. You just go deeper and deeper and deeper. >> What's it like to be on the pit wall there, managing teams. what's it. (men laughing) >> Hmm scary sometimes >> Nerve wrecking. >> Nerve-wracking, I mean, I talked about, you know, the gen Zedders who want the, you know, a two hour race to pass in five minutes, it passes in five minutes. Cause there's so much going on. You know, it's kind of like being the coach or the, you know, the football manager, you know, you're under a lot of pressure. You've got to make the right decisions. You've got to, you know, you've got to make decisions in split seconds. Everybody's an expert 10 seconds after the decision has been made. It's that type of thing, but it's great fun, you know. >> I can see virtual Formula 1 being a hot total hit because with all the data and now autonomous vehicles, you can almost have a collective kind of team approach, like swapping out AI in the cars in real time from the virtual pit. >> Yeah. And again, you know, I'm just going to name check deep racer because you know, AWS deep racer, you know, we formula 1, and AWS deep racer. We did an activation about a year back in the first lockdown, in the first COVID lockdown. So we took a couple of formula 1 drivers, Daniel Ricardo being one of them. And then we built out this deep racer platform and we're trying to look at how we can bring that more, you know, more together. So you've got this virtual, sorry, this AI car, this autonomous car, and you've got formula 1. And how do we merge those two worlds together? And again, that's just trying to immerse people more in the experience. >> Alright, final question. What's the coolest thing you got going on in each of your respective innovation fields with AWS? What would you highlight your favorite innovation or coolest thing you're doing? >> Well, I can't tell you about the coolest, right. That's for sure. Look, I just think what we're doing with AWS with regard to AIML around data and statistics analytics, based on what I said earlier, the evolution of statistics and analytics and hockey really hasn't taken hold, we're there now. The ability to really take a game that's has so much volatility, and we're the only professional teams sport that has personnel changes occurring in life play. So you never really know who's on the ice and the ability now to deliver real-time graphics and visualizations in the broadcast based on movements that had just played within milliseconds. And, we're starting to do that today with shot and save analytics with AWS. So where that can go in the future is really, what's probably the most exciting because it'll totally transform the way fans consumer our game. >> The NHS has always been on the cutting edge on the tech. Been following you guys for years, congratulations. Rob, the coolest thing you're working on, from Amazon, that's cool, and in formula 1 that's in your plate right now. >> Do you know what, I mean, there's so much going on at the minute. It's really difficult to choose any one thing. I think the whole partnership it's everything that we wanted it to be that, you know, the whole way that we're moving data forward and where we're revolutionizing this sport in a lot of ways, you know, sport has sat still for a long time. And to go through that digital transformation, you know, with Amazon and you know, in all the various areas that we're working on, I just think it's all, you know, it's all really, really cool. I mean, it's just moving forward at such a pace. Now. >> If you don't mind me asking why I got you here on the whole data thing, I'm just thinking about if I was on a team, I'd be like, okay, there's a whole new wild west. It's this arbitrage of data, we'll get over on the other team. Do you have to watch out, do you guys talk about like watching teams actually, I mean, it's actually innovative that they can get an edge, but an unfair advantage if they actually had used the data, is there like discussion around, like who can use the data, which teams? >> Of course. I mean, you know, when you get down to the franchises, each team can only use its individual data. You know, that's where we have key insight up at the league level because we've got, you know, a subset of all of the teams data. So we can kind of see everything that's going on. >> And watch out for the hackers coming in and get that data. >> Oh, well, alright, we've got pretty good security. >> Guys, thanks for coming on. I love the sports angle on this. It's really awesome. I think this is a great example of how cloud and digital lifestyle is coming together. The tech integration with the fan experience and the business models are super compelling, and I think that's illustration to just every other business. Thanks for coming on theCUBE. Appreciate it. >> Awesome. >> Thank you. >> Okay so theCUBE's coverage here at AWS re:Invent. I'm John furrier, your host in theCUBE. You're watching the leader in event tech covers theCUBE. Thanks for watching. (soul music)

(upbeat techno music) >> Live from Bahrain, it's theCUBE. Covering AWS Summit Bahrain. Brought to you by Amazon Web Services. >> Okay welcome back everyone, we are here in Bahrain for exclusive coverage for AWS Summit, part of Amazon's new region being launched here in the Middle East. I'm John Furrier, your host, we have two great guests from C5 Accelerator in Washington D.C., now kicking it out in Bahrain. Hadyah Fathalla, executive director C5 Accelerate and Eva Dimitriadis, good to see you again. >> Thank you. >> Chief operating officer. >> Great to be here. >> Guys, congratulations. Bahrain, D.C. >> The world. >> The world, it's global. >> Thank you, yeah. >> C5 Global. >> It's great to be here. >> It's an exciting time. I mean, I got to ask you Eva, because we had previously met, talked about interviews in D.C. Smart people that known Amazon, because Teresa and Andy Jassy and Jeff Bezos always say, "We're going to be misunderstood for a while." Come on, that's not true. (laughing) A region in this area is going to explode the entrepreneurial scene. What's your take? >> I think that's absolutely true. As we see today at the Summit, there's just such a growing number of entrepreneurs and people who are excited to embrace digital innovation. Three years ago I think the story would have been different but ever since we set up the accelerator here, which was the first once in Bahrain, we've just seen an explosion of interest and not just from Bahrain but from around the GCC. Even start ups from abroad coming and setting up here as their Middle East practice. >> Talk about C5 for a second. Let's take a minute, to explain what you guys do. I jumped ahead a little bit because I'm excited because I just love the entrepreneurial energy. This is a really important thing happening and you guys are playing a role. Talk about C5 Accelerate, what are you guys doin'? What's your business model? Just take a minute to explain as a set up. >> So I'll let Eva talk maybe more about our global operations but really C5 Accelerate a few years ago, branch the business which was largely an investment business, including innovation business and we built Bahrain's first and one the regions, in fact, first cloud enabled accelerators and Bahrain's very first technology accelerator and we did that in partnership with the Economic Development Board, the labor firm Tamkeen and obviously with AWS. Really we benefited from the first mover advantage and the thinking around that was that as Amazon grows it's geographic footprint there is great opportunity to build on the cloud in places like the Middle East where the ecosystem is nascent and there is an amazing first mover advantage. >> Yeah. >> So when we partnered with the government to build this, we realized as we do that, we also need to contribute to building a healthy ecosystem so we built this first accelerator and we have felt-- >> When was that, by the way? >> 2016. >> Great, thank you. >> Actually September marks our two year. We've since graduated five cohorts. We're gearing up for six and we have 34 start ups under our belt. Our first cohort was an all Bahraini cohort and today we're very proud to say that actually half of the start ups that have graduated from this program that is based out of Bahrain are international start ups. That's what we're doing locally. Maybe Eva can tell you a little bit more about what we're doing on a global scale. >> You know and that's important. I want to make sure you got that out about having a bunch of start ups under your belt because when I went to the start up Bahrain session yesterday I was really, really impressed by two things. One is, just the smart energy, the smart people who like understand entrepreneurship. Either went to school for it or have learned through the scar tissue of trial and tribulations like myself. And then the entrepreneurs were there themselves. >> Mm-hmm. >> And you know a healthy entrepreneurial community when they start bitchin' and moanin', they're all chirping away, they're hungry. There's a hungry appetite for entrepreneurship here and creating but it's not fake entrepreneurship. They're really hungry. They're, where's the cash? Where's the capital? So this is really a positive sign. >> It is and I want to add something really quick before Eva jumps in, I think in the past two years what's great about a small ecosystem and the ability to pivot and build fast is you actually see the impact that you can have as an individual and as a company and as a community really on the landscape. But also regionally we've had great collaborative efforts across the GCC and in the region with partners in Saudi and Kuwait and Egypt and in Jordan so I think there's a lot of momentum that we're riding on now, and I think it's a great time to be building in the tech space. >> Well Eva, before you get to your comments. I just want to follow up on the comment around Saudi and different regions because this is a trend that has been happening for a while in Silicon Valley, as you know. People have been leaving Silicon Valley, because it's cost to live there, but people have been putting engineering teams outside of Silicon Valley. I mean, 20 years ago, you only went outside of Silicon Valley or the US to outsource which is not really product development, it's just coding. Then the trend became real engineering and product development, real chops outside. We just had Abdul on from Saudi and he was talking about his shape of his team, the psychology, the make up of the people, it's just not in Saudi Arabia. It's in China, it's all over the world. As developers are working across the world, this is a really big deal. I mean this is the new dynamic. >> Yep. >> Diverse teams, geo located, no borders, this is going to change the political landscape. It's a cultural shift. >> Definitely, I mean I think it's a while before we have here the same secret sauce that exists in Silicon Valley or that has existed there for the past decade or so. But the emphasis on training and upscaling is huge and as we've heard a number of times today, there are so many incentives to do so for free so you can actually learn to code, you can become a certified AWS coder for free in Bahrain. Which is a phenomenal advantage and step up. I mean, no one would pay me to do that in the UK. I think that, along with a number of other initiatives are really going to leap frog the development here. And in terms of what you talk about, the sort of the landscape and geo location, it goes in so many different directions now. There's no single focus so we had a Swiss company last year come and incorporate in Bahrain, and hire developers here to grow their business. It can go in so many different directions. >> Yeah, the winner take all business model is an old business model and now it's everyone's winning so it's a little bit of flattening of the wealth and the opportunities but the pie is getting bigger. >> Yes. >> I think this is the dynamic that cloud and Amazon continues to demonstrate that the Oracles, for instance, of the world, we got to win it all, lock everyone in and we got to own it. That ethos is not, that dog's not hunting, as they say. This is changing the entrepreneurial landscape and the other thing I observe is the younger generation. Leveling up is very easy to them. It's like a video game, right? Leveling up is AI, blockchain, I think one of your companies I talked to, oh we're doing a blockchain implementation. They will eat up the cloud. >> Mm. >> I mean it's going to be like, pretty fast. >> You mentioned-- >> So I'm expecting some accelerated. >> Definitely. I mean you mentioned hungry but they're also fearless. The entrepreneurs that we work with have that perfect mix of a super smart idea and an understanding of a niche sector of the market but also this resilience and recklessness that you need to embrace the opportunity. And all the scary stuff that comes with it. >> And I think adding to that, I think what's great with Amazon coming to Bahrain, with us working across the globe, it's a cross pollination that happens because whether we like it or not, like Eva said, we are not Silicon Valley yet and maybe we don't aspire to be specifically Silicon Valley and we want to build our own unique ecosystem but the lessons learned from the likes of Silicon Valley and London and Singapore and China and everywhere else in the world. >> Yeah. >> Really helps build, not just the skills required but the grit that could otherwise be absent. >> The grit's key, yeah. >> And it can engender the kind of cultural shift that's necessary so you need, so you can develop these robust and resilient qualities that are necessary for a founder. >> Well, that's a really great point. I moved from the east coast in the US to California with my first start up because that's where the action was and I can tell ya, I've been there 20 years and I've been an entrepreneur doing things ever since. And there's a fallacy of trying to emulate Silicon Valley. Every i dotted, t crossed and trying to take the playbook. There's no direct match, however, there's some consistencies in there. That's grit, creativity, openness, capital markets and community and this is something that you guys kind of have in place. And then adapting that to your culture. Now I will say that my impression here is it feels a little bit Silicon Valley because it's a little bit more open and loose. People like to go fast. Fast and loose is the Silicon Valley way. Dubai's a little bit more like New York to me. So I can feel more, valley-like here. I'm not saying that Dubai's bad, I'm just saying it's different cultures. Bigger, its more ... >> There's definitely a lot of agility here. I think one of the other advantages which leads back into what C5 is as a whole, we're primarily an investment business. We have a venture capital fund based in the UK. What we're really looking for is investible, scalable business models where we're de risking the cost of capital with cloud computing because that is how ultimately these start ups scale. Another benefit that we really see in this market is value for money. If you're a start up in Silicon Valley and you get to the stage that some of our start ups get to when they finish their program, your valuation is pretty much always triple what we would see here, so valuation's a very sensitive subject. Our start ups hate talking about it. We structure our deals with them in a way that generally avoids having a valuation. >> It's very easy to do business here. You just keep on increasing the valuation, all the stars will come dropping to your doorstep. >> It's a nuanced area. >> Yeah. >> But that being said, you can get really good value for money businesses but more importantly you're investing in the teams and the entrepreneurs and there's no shortage of that here. >> Let's talk about the ecosystem here and then let's talk about the women in tech because one of the things that blew me away yesterday was Teresa Carlson held a women breakfast and for the first time I got kicked off a table because they wanted to make room for the workshop. >> Sorry about that. (laughing) >> I'm like, wait a minute. This is not an inclusive environment. Sorry, no, we need the table. Okay, I know, I was happy to tap out. But I wasn't expecting that and the energy and the, just really, again, this event, they had to lock the doors for the keynote so there's really a big interest across the board. Talk about the ecosystem and then the women in tech situation. >> So I think the ecosystem is an interesting question because, I mean, we work very collaboratively. Like I said, even though this initiative largely was kind of envisioned by the government and mainly by the Economic Development Board and I'm sure you got a chance to speak to Khalid Humaidan, he might have given you a bit of an idea of how this started off but really the EBD threw this idea of start up Bahrain to the community and said, "Look, you guys lead on it." And it took a little bit of time for the community to figure out what that really means and what it's going to look like but it really made the community and ourselves also think pragmatically about what we want this ecosystem to look like. So even though it's not as mature, like I said, as other ecosystems further away and especially in the west, it is coming together very nicely because it's coming together as a collaborative effort. You see a very good continuous consultative work between private sector, public sector, the start ups and then the other stakeholders, including ourselves, and academia. We still have a long way to go, I think specially in areas and this is something that I always emphasize, is to shift the culture you really need to start at a much younger age so at schools, at universities. We engage with them and are keen to do more on that front but I think we are laying the foundation for what I hope in the next five, 10 years will be a pretty competitive entrepreneurial and start up-- >> It might be sooner. >> Hopefully sooner. >> Yeah. >> I think we have the right recipe now to build a robust ecosystem. >> Yeah, I can say I can attest to that after what I saw yesterday. Your thoughts? >> Yeah I mean our team in Bahrain is 100% Bahraini. I'm based in London, but Hadyah here leads a phenomenal team who are all Bahraini citizens. Being the island that it is, we know everybody so Hadyah's done an excellent job of engaging with everyone from schools to universities to post grads to public sector, private sector. So really all the stakeholders in the ecosystem are engaged and everyone from the oil and gas industry to the finance sphere are thinking about how innovation can advance their businesses so that they don't get left behind at the train station. >> Yeah. >> It's really top of mind and top of agenda which is a very invigorating scenario. I think, going back to some of the initiatives, from bankruptcy laws to having a fintech bay with the Central Bank of Bahrain, there's just so much, like they're constantly pushing the envelope to make this a friendly environment for entrepreneurs to come and do business. >> And I want to add one thing. There's always this question of, does government have a role to drive innovation and create an ecosystem? >> They do. >> I think Bahrain is a good example for others in the region and even beyond to say actually government does have an important role. >> They do. >> If you look at Bahrain, it's government that has been very flexible and nimble in terms of moving to accommodate. Whether it's the new bankruptcy laws or allowing for the fintech sandbox and a cloud first policy and shaping the start up Bahrain. The government has taken the lead on a lot of these initiatives so it's a good example of how there can be a top down approach to building an entrepreneurial landscape but also where the bottom needs to come and meet the top so I think Bahrain a good example. >> Just to reiterate, my observation is that they know how to get things going and sponsor but they're also listening and self aware and even on theCUBE here, we heard comments like, we'll get out of the way. >> Mm-hmm. >> Now that's the difference between good judgment. >> Mm-hmm. >> You know? And, no, no I funded you, I own you, I mean I've seen that in the public sector or, we're going to fund you as an NGO and then I kind of own you so come to my receptions and be my show horse-- >> Mascot. >> Show all of my people how good I am, donating money. So there's a little bit of a balance between enabling. >> Yep. >> But at the end of the day, this is going to be a fast pace and that's where I think the speed, knowing when to get out of the way and letting the community go. I mean, people like speed here. Cars are driving fast, you got a Formula 1 race track up at 14 months. >> They like speed but sometimes things are surprisingly slow. >> Yes. >> So it's incredible that we are where we are. You asked about women in tech and I think there's something there that we're really proud of. C5 globally, 43% of the start up founders that we've supported through our accelerators are women. In terms of diversity, we're thrilled about that statistic. We'd like it be 50%. >> Yep. >> And I think that the Middle East, we're seeing so much hunger from women entrepreneurs and women who want to learn to code to be founders and we want to do everything in our power to enable that. >> Computer science degrees coming out of the university? >> Absolutely. Hadyah here had this fantastic idea a year ago to found what we call C5 Nebula. I'll let Hadyah talk about why we came up with that name and how it relates to our business but this is now a new stream of our business which really it's a membership platform where all women globally are invited to join and we provide education, upscaling, jogs, connectivity, mentorships and through this network we are allowing a complete globalization of the talent and skills that we have. >> Yeah. >> So you can be a student in D.C. wanting to come and volunteer to work for a company here and we will make that match happen. I think it's a very exciting phase for us and we've seen so much demand for this program. Maybe Hadyah can talk about why we came up with this name? >> Yeah, so like Eva said, we, I'm Bahraini, we've always had, we've been lucky to have been pioneering and have work very closely men and have had really equal opportunity but in industries like tech, globally, women's representation is lower than that of men and there are areas where there's still work to be done. >> A lot of work to be done, yeah. >> So last year, actually, with the first AWS Summit, when Teresa was out here, we figured we do a women in tech breakfast. When we were curating that guest list we couldn't find that many women and we didn't know if wasn't that we didn't know them or that they didn't exist and we realized really we need to put together something to bring all the women together and work more closely so we built Nebula, really to, like Eva said, do three things and a little more. One is the connectivity side of things and then the upscaling but also to raise awareness and appreciation. >> What is Nebula? >> What is? >> What is Nebula? >> So Nebula, scientifically it's an astrological, astronomical phenomenon-- >> But it's your network group, is that what it's called? >> It's a platform. >> Okay. >> So it's actually been officially launched three weeks ago, you can go online and visit it and it's a platform that allows you to become a member of Nebula and gives you access to mentorship, to opportunities to upscale and train but also to raise awareness and appreciation for the amazing opportunities for women in the tech space. >> Is there a URL? >> There is a URL, it's-- >> We've been debating what is is today. (laughing) >> It's www.c5nebula.com. >> Okay, I'll put it up, publish it with the video. >> And what it means, it's the Latin word for cloud and it's where stars are born. >> Yeah. It's also, what's important, is it's a compilation of a bunch of different clouds and electrons and it's a mess, it's a bit of a mess but it's a lot of forces working together and I guess the moral of the story is, we can create stars in the space but we all have to work together and it all has to come together to-- >> And it's powerful when you work together. >> Only 10% of VC funding worldwide goes to women founder companies and 1% of that goes to women of color so there's some staggering statistics there. Globally, this is not a Middle East problem, this is globally a real big area of disparity that we're trying to help address. >> Well you guys know our door's open in California and Boston, and certainly the women in tech, we got a big network, we can merge them into the Nebula connect our networks. >> We would love that. >> We would love that. >> We're open and anything you guys have to share with us we love co-creating with the communities, that's what we do at theCUBE. Thanks for coming on and sharing. >> Thanks for having us. >> Thank you, John. It's been a pleasure. >> You got a great mission. Big supporter. C5 Accelerate, they're the ones on the ground, making things happen, gettin' those sparks of entrepreneurship and helping them capture them into one community, create some energy and some momentum and help people create value and also capture the value, that's what it's all about here. You got Amazon Web Services' region in the Middle East, CUBE coverage continues after this short break. (upbeat techno music)

>> Live from Bahrain, it's theCUBE. Covering AWS Summit, Bahrain. Brought to you by Amazon Web Services. >> Welcome back everyone, we're here live in Bahrain, for exclusive Amazon coverage. It's theCUBE's first time in the region, we're excited to be here as AWS Public Sector Summit and commercial opportunities are expanding Amazon has announced and will be up and running in 2019 with a new region here in Bahrain in the middle east. It will generate a lot of activity, we expect it to create a tsunami of innovation, data information is the new oil. We're here covering it, this is going to be the beginning of more coverage here in the area for theCUBE. And we're meeting new people, and then we've run into some luminaries, CUBE alumnus, and our next guest is a CUBE alumna, John Wood is the CEO of Telos, also been on theCUBE many times as you might know, is an expert in cybersecurity, just an overall knowledgeable and visionary entrepreneur, good to see you thanks for joining us today. >> Thanks John, I really appreciate it. >> So you're part of the entourage with Teresa and the team as she comes in a cross-pollinates Amazon Web Services public sector seven, what she's done in Washington DC and beyond, here in the region, it's going to be a new formula that Bahrain and the people here have recognized. Like we were in a meeting yesterday, where you weren't pounding the table, but you looked very clearly at the Chief Executive Officer who reports to the king and the crown prince and you said, you don't really know yet, what you got, and you're a visionary, so and we've talked about this and so I want to get it out here on camera, this is a big freaking deal. >> It is. >> Can you explain why, and what your vision is and what will happen with Amazon, 'cause you've been a partner of AWS with Telos, you've been very successful, you've seen the moving parts, you've seen the impact of innovation. >> Yup, absolutely. >> What's your thoughts? >> So you know, the shot heard around the world back at the end of 2013 John was when the Central Intelligence Agency made the decision that the cloud was just secure enough for them. And that kind of made everybody around the world stand up and notice. So yesterday, when we were talking with all of the various people around economic development in Bahrain, you know I said the shot heard around the Middle East is that Amazon is located here in Bahrain. I think just like what happened in America, it's going to have a massive impact from a socio-economic point of view here in the Middle East and specifically in Bahrain. >> What are some of the things that you might expect to see, that they got to be ready for here? >> Well first of all, one thing I'll say is a marked difference from America is that the government here and the business environment here all has agreed it's important to move to the cloud. That in and of itself is a big, big difference than America. In America it's been a lot more fragmented and it's taken more time. I think here, I think the government and the industry is seeing the value of the cloud globally, and they're going to be able to move that much faster than even we did in America. >> They built a Formula 1 race track in 14 months, they don't have a lot of the baggage that America has in terms of older systems. I mean, more tech baggage, or tech legacy, older systems, older databases, kind of a clean sheet of paper. >> They have a bit of a clean sheet of paper, but they also do have legacy John. What they've also done though, is they've given themselves a two year time frame to move everything to the cloud. Now that in and of itself, having a beginning, a middle, and an end, is a really good thing because the journey's going to be relatively rapid and I think the uptick economically as a result is going to be rapid as well. >> So one of the things that you were also involved in here with Teresa and the local Bahrain government and entrepreneurs is you were here with General Keith Alexander, who had to leave last night, we had hoped to have him on theCUBE, four star general, head of the NSA, he's seen his shares of data and scale, he had a unique perspective. What are some of the things that you and General Alexander were discussing with the government here? Can you share with appropriate, some of the things you were talking about? >> I think we can apply best practices here, just like we applied back in America. I think the fact that they've gone to a cloud first policy is a really good thing, the next step I think is to find a standard that you can actually look to from a security point of view, 'cause with that standard you can then have a common lexicon. And that common lexicon allows you to share data between and amongst each other that much more quickly. >> You know, one of the things I overheard you over here and I kind of observed this, and I'm just going to throw it out there because we think the same way with theCUBE is that when you have a cloud model, the benefit of the cloud is you can just actually spin up another instance or thing. It's horizontally scalable, generally speaking. So as you run your business Telos with Amazon in the US and other areas, this is a new opportunity for you. It's almost rinse and repeat, just kind of plug in. And cloud gives you that benefit, so this kind of opens up the conversation of opportunities that Amazon will pull with them to Bahrain and the region. Do you agree with that? How do you see this pull that Amazon might have? >> I think what Amazon can do more than really any other cloud organizations is because they've been at it for such a long time, so much longer than the other cloud providers, they can bring best practices to the table, they can bring best technologies to the table, they can bring best partnerships to the table, which allows people to actually know with confidence that if they move to the cloud it's going to work, and it's going to be more secure. >> The other thing I will also point out at the end of that is then that Andy Jassy and Teresa also bring expertise. They'll do work here on behalf of citizens. >> Well absolutely, you know when Amazon makes a commitment to build a region over a 10 year period it's anywhere between a two to three billion dollar financial commitment to the region, so that in and of itself drives economic value into the region. >> So I got to ask you the tough question, which is obviously the one that's the elephant in the room, is instability in the region, potentially, how does digital disruption impact, say Bahrain and Middle East, you got Horizon, you got crypto-currency we know that markets kind of frothy and somewhat unethical in some areas, that's a red flag, but wants to be legitimate, cybersecurity, a big thing. This is your wheelhouse, cybersecurity, these new emerging areas, you got A.I. booming, you got cloud booming, got the notion these emerging tech, cybersecurity's at the center of the action. What does that mean for Amazon? What does that mean for stability in the region? What's the impact? What's your view on cybersecurity, Middle East, Bahrain, Amazon, can you share, can you unpack that? >> So John, that's an incredibly broad question, so thank you. So from my point of view, I can't deal with the political situations, what we can deal with is what we can control. And we know we can help control the security automation orchestration, we know it works. We've seen the most security conscious organization in the world adopt the security. We and Amazon are the security for the agencies cloud and we know that works. As it relates to the political situation I think here the ruling party understands that's an issue and they're working on it, and I can just leave that to them. >> But you're independent of that, you allow the scale piece on Amazon. And what do you hope to do in the region? What are some of your goals as a commercial opportunity with Bahrain announcing this partnership at the highest levels, this community here, young people want to work here. >> So I see it as a huge work force opportunity for everybody, number one. Number two, I think we can find a way to make sure that everybody can feel confident that it's going to work, so they can feel confident they can move their workload to the cloud. People in Kuwait can feel confident, people in Saudi Arabia can feel confident, and again, that confidence builds stability. With stability, with economic stability, there becomes political stability. That's the other point I'll make, is that at the end of the day, if you have the benefit of having the financial stability it helps in a lot of different ways. >> So what's your advice to the folks, if I had the king sitting here and the crown prince, we had a round table, what are some of the things that you would advise them from your experience, kind of looking back on your career and what you've done now knowing that the regions got a cultural and more of a different economic dynamic, what's your advice to the crown prince, the king, and folks trying to figure this out? >> From a cybersecurity perspective, I would want to do something similar, maybe not the same, but something similar to what the United States government did. When the US government decided to adopt a cybersecurity policy, the so called Cybersecurity Executive Order, there were two parts to it John, the first was cloud first which has been done here, and the second was to adopt the NIST Framework, the NIST Framework gave the common lexicon for all the cybersecurity professionals to be able to push their workloads to the cloud and then guys like me, what we do is, we push automation into that framework, which basically means we get out of the way of the mission and we help make the mission happen much more quickly. >> What about training and support? What's your impression of the economic development board, some of the work they're doing? Obviously they have a transition we heard, maybe some of them in a work force not yet mature, but they got programs in place. How do you see that developing? How would you put them on the progress bar vis-a-vis their aspiration? >> I think in general some of the work force issues that they have here are very similar to the work force issues we have in America. You know, in America, often when kids graduate from college there's a gap between what they get in terms of a degree and what we need in terms of a skill set, that kind of happens everywhere. I think that simple programs like apprenticeships; which have been around for a long time, can be very, very effective in terms of narrowing that gap so that when the kids come out we can actually put them to work and they don't have to be re-trained in the work force. I think that's a big opportunity. I also think there's a big opportunity to bring some of the people here into America to teach best practices, and then bring them back, that they can bring those best practices into the environments here, so they can have that work themselves here. >> What's your take on the eco-system, obviously here we heard start-ups are very active but there's a glass ceiling if you will because cloud's not yet here in full throttle, capital markets mechanics have not yet formed, but there's funds of funds they're just putting this in place, your assessment of the entrepreneurial landscape here. >> I think it's a small, but growing landscape. I think a key point to making an entrepreneurial company successful, you know I started the company back in 1991, which is many, many, many, many moons ago, but anyway, what I can remember is I worked so hard, seven days a week, the joke was it was nine to five, 9 am to 5 am, you're not here on Saturday don't bother coming on Sunday. So fundamentally there's a thing you got to do, what is it Ben Franklin used to say? It's about 99% perspiration, 1% inspiration. So hard work does help a lot. Not to say that we don't have that culture here, but I think in general-- >> They were hard working here. >> Entrepreneurial is all about making sure you do the work. >> One of my observations, they're hard working here, so I think that's a good sign. >> Absolutely. >> So let's go back and talk about this, your experience, you mentioned 1991, my first start-up was 1997, and so we've seen a few cycles, and as cycles come and go this one seems to be a bigger cycle in the sense of a lot of combining forces going on; you've got cloud scale, the role of data and now A.I. to automate, and honestly traditional stuff is kind of being moved to a whole 'nother operating model. Given that you've seen so many cycles, what have you learned from those cycles that you could apply here if you were an entrepreneur here, you're now going to do some business hopefully here I think with Amazon. And for people in government trying to get out of the way or figure out policy, given your cycle experience, these guys are jumping into a wave that's coming. >> I definitely have a point of view on this. So for years, back in the United States, I would have one customer, I'd go to this customer, and I'd say, hey, this other customer over here, they've done it this way, and this customer would say, I want to do it a different way. And I'm like, well then everybody's going to be out of sync. Well recently the CIA decided to publish a case study that talked about moving to the cloud and why they moved to the cloud. And the reason they published this case study was for something called reciprocity. I think if more governments, if more industries can work together from a standpoint of reciprocity, then we're going to be able to more quickly ascertain the threat, discover what the vulnerability is, and mitigate it. >> What specifically the reciprocity should they be working on? Data transfer, information, what are some of the specifics? >> I think a specific will be the NIST Framework as an example. The NIST Framework is made up of 1100 different controls, which are lots, and lots of different subsets of other controls around the world, whether you're talking about ISO, Gramm-Leach-Bliley, HIPAA, whatever, they're all derivations of a framework which basically is a common lexicon. So for me that's something that is very specific when I think they should consider here. >> So one of the things I wanted to get your thoughts before we end here, is your observations, as you look around here, you're seeing a cultural shift, a woman's on the supreme court in Bahrain, we went to the women's breakfast that Teresa Carlson held yesterday, packed house, they had to kick us out of our table, us guys. >> They did, they did. >> They got to make room for the workshop, great fireside chat with Mary Camarata, head of Analysts and corporate communication for Andy and Teresa, fireside chat, then they had breakouts, we didn't get kicked out, but we were asked to give up the table for the women to do the workshop. This was a robust, packed house. >> Not just packed John, it was also just positive, optimistic, happy, they see a future, they see possibilities, there was a lot of give and take, I didn't see any of the stuff that you read about, and I tell ya, this is my first time in the Middle East, my first time to come to Bahrain, and I'm so happy I've come, I'm so sad it took me almost 55 years to make it happen. >> Yeah, I feel the same way. I feel like there's an opportunity bubbling that's going to be really big and legit, and I love the diversity here, it surprised me. My daughter, 21 years old, asked me, she said, dad can you, what's the women like over there? Because there's a perception around culture, around the role of women. Packed house yesterday for the Women in Tech Breakfast, inspirational speech by Teresa Carlson, great workshop here, you see women forcing function; cultural shift. >> Cultural shift, but also don't believe everything you read in the paper, right John? So we all know that you got to go sometimes to see what things are really like, and I'm really happy I came. It's a bubbling, growing, active, really active, really cool nightlife, really cool skyline very beautiful beaches, it's a great place. >> The ground truth always trumps fake news and innuendo. Of course theCUBE is bringing you all the action, we are here with entrepreneur, visionary, John Wood, CEO of Telos, a big strategic partner with Amazon, part of the cultural sea change with AWS, Amazon Web Services, announcing a region here in Bahrain, in the Middle East. I'm John Furrier your CUBE co-host, you can reach me on twitter @furrier, F-U-R-R-I-E-R, if you want to reach out and ping me on twitter any time. More coverage live here, in Bahrain, in the Middle East after this short break. (futuristic electronic music)

>> Narrator: From New York, it's theCUBE covering Blockchain Week. Now, here's John Furrier. >> Hey welcome back, everyone. This is theCUBE, I'm John Furrier, the host. We are in New York City for Blockchain Week NY for New York. Part of Consensus 2018. A lot of activity is happening, and I'm here with Agne Kazakaskaite who's the president of Vilnius Blockchain Association. Did I get that right, your name? >> Yes, that is correct. Agne Kazakaskaite from Vilnius Blockchain Association. >> Thank you for coming on. Appreciate you taking the time. First of all, I got to say I love what you're working on. You got this really cool project. Take a minute to explain what the Crypto Rally is. It's really cool. What is it? >> Sure, so Crypto Rally's an innovative concept. In short, it's Formula 1 with Davos. It's a marketing platform for blockchain companies to showcase their innovations, what they have developed in blockchain technologies. It's a car racing event. First it's starting in Lithuania, and then we're going to Dubai and China, taking our partners and sponsors together with us. And they receive a huge global media exposure by participating in Crypto Rally. >> So, the purpose is to take the cars and travel around and do education. Is it inspiration to partying? Is it fun? What is the format? >> What is the format? So, the format is we're traveling from Vilnius to the seaside and back. And Crypto Rally stops in six pit stops. In those pit stops, we have performances, car drifts, drag races, and the blockchain companies showcase the innovations. Let us say, automatic blockchain company that is installing sensors in the cars, they can showcase how it actually works. Say it's a blockchain company that opens the wallets for customers, they can open the wallets there and then. Yes, of course it's a party. We have parties. We have 3D projections on the walls. We have augmented reality games. All of this is interactive experience for the blockchain companies and for the community to participate together. >> And it's going to be fun. >> Yes. >> Informational, educational. Where'd the idea come from? >> It was my idea, actually. I worked before with Formula 1 teams. We consulted them. And I understand the concept quite well, actually. It's a racing event, but in a sense, it's a marketing platform. You put stickers on the cars, and if you can call it circus, travels around the world giving immediate exposure to the company that participate in it. And cars just add a sexiness to all of this event. >> That's beautiful. Who's involved? Can you talk about the names of people that are involved? >> Yes. >> Sponsors and communities. >> Yes, of course, Bee-li-al's already participating. We have local partners at CoinGate who actually are installing cryptocurrency payments all along the route of Crypto Rally. So wherever Crypto Rally goes, each country will be cryptocurrenc-inized. >> It's a treasure hunt meets car racing meets partying blockchain style. >> Exactly, it's really really fun. >> So what's your background? How did you get into this? I mean, it seems very cool. >> Yes. >> We love it. I love it. >> Thank you very much. My background is in finance. I studied in London, investment and financial risk management. I worked in an investment bank for a little bit. Then consulting company. And now I'm doing a master's degree in blockchain. I believe it's a great opportunity for our generation of people to make a huge impact to the world. I'm so excited about this new era. I can't contain my happiness. >> I love your story. I think it's phenomenal. >> Thank you. >> I think you're dynamic, vibrant, super smart. But I look around here at the hotel, it's a sea of men. We need more women in tech. >> Exactly. >> Tell all your friends. >> Exactly, exactly. So we're trying to change that. The Crypto Rally team consists girls actually who are our partners. It's Emile and Gaile, so three of us founders were female. So we're changing the whole blockchain ecosystem. >> Thank you so much for doing it. Thanks for coming on and sharing. Love to go along for the ride. Take theCUBE with you. Maybe we could be media partner. We'd love to promote it. Keep in touch. >> Thank you very much. >> Thank you for coming on. >> Thank you. >> TheCUBE Crypto Rally. TheCUBE, we're rallying here day one of two days of coverage. We were at eight interviews last night at the crypto house. This is Blockchain Week in New York City. We are rallying. The Crypto Rally, check it out. Is there a URL they can go to? Crypto Rally website? >> Yeah. >> Share the address. >> Cryptorally2018.com. >> Check it out, Crypto Rally. This is theCUBE rallying in New York City. Be back with more coverage after this. Thanks for watching, I'm John Furrier.