Image Title

Search Results for Western US:

John F Thompson V1 FOR REVIEW


 

>> Narrator: From around the globe. It's theCUBE covering space in cybersecurity symposium 2020 hosted by Cal Poly. >> Hello, everyone. Welcome to the space and cybersecurity symposium, 2020 hosted by Cal Poly where the intersection of space and security are coming together. I'm John Furrier, your host with theCUBE here in California. I want to welcome our featured guest, Lieutenant General, John F. Thompson with the United States Space Force approach to cybersecurity. That's the topic of this session. And of course he's the commander of the space and missile system center in Los Angeles Air Force Base. Also heading up Space Force. General, thank you for coming on. I really appreciate to you kicking this off. Welcome to the symposium. >> Hey, so thank you very much, John, for that very kind introduction. Also very much thank you to Cal Poly for this opportunity to speak to this audience today. Also a special shout out to one of the organizers, Dustin Debrun, for all of his work, helping get us to this point. Ladies and gentlemen as a John mentioned, I'm JT Thompson. I lead the 6,000 men and women of the United States Space Force's Space and Missile System Center, which is headquartered here at Los Angeles Air Force Base and El Segundo. If you're not quite sure where that's at, it's about a mile and a half from LAX. This is our main operating location, but we do have a number of other operating locations around the country. We're about 500 people at Kirtland Air Force Base in Albuquerque, New Mexico, and an about another 500 people on the front range of the Rockies between Colorado Springs and Denver plus a smattering of other much smaller operating locations nationwide. We're responsible for acquiring, developing and sustaining the United States Space Force's, critical space assets. That includes the satellites in the space layer and also on the ground layer our ground segments to operate those satellites. And we also are in charge of procuring launch services for the US Space Force and a number of our critical mission partners across the Department of Defense and the intelligence community. Just as a couple of examples of some of the things we do, if you're unfamiliar with our work we developed and currently sustain the 31 satellite GPS constellation that satellite constellation, while originally intended to help with global navigation, those GPS signals have provided trillions of dollars in unanticipated value to the global economy over the past three decades. GPS is everywhere. I think everybody realizes that. Agriculture, banking, the stock market, the airline industry, separate and distinct navigation systems. It's really pervasive across both capabilities for our Department of Defense and capabilities for our economy and individuals, billions of individuals across our country and the planet. Some of the other work we do for instance, in the communications sector, secure communications satellites that we designed and build that link America's sons and daughters serving in the military around the world and really enable real time support and comms for our deployed forces. And those of our allies. We also acquire infrared missile warning satellites that monitor the planet for missile launches that provide advanced warning to the US Homeland and to our allies in case some of those missile launches are nefarious. On a note, that's probably a lot closer to home, maybe a lot closer to home than many of us want to think about here in the state of California. In 2018, SMC jumped through a bunch of red tape and bureaucracy to partner with the US Forest Service during two of the largest wildfires in the state's history, the Camp and Woolsey fires in Northern California. As those fires spread out of control, we created processes on the fly to share data from our missile warning satellites. Those are satellites that are systems that are purpose built to see heat sources from thousands of miles above the planet. And we collaborated with the US Forest Service so that firefighters on the ground could track those fires more in real time and better forecast fires and where they were spreading, thereby saving lives and property by identifying hotspots and flareups for firefighters. That data that we were able to working with our contractors pass to the US Forest Service and authorities here in California, was passed in less than an hour as it was collected to get it into the hands of the emergency responders, the first responders as quickly as possible and doing that in an hour greatly surpassed what was available from some of the other assets in the airborne and ground-based fire spotters. It was really instrumental in fighting those fires and stopping their spread. We've continued that involvement in recent years, using multiple systems to support firefighters across the Western US this fall, as they battled numerous wildfires that unfortunately continue. Working together with the US Forest Service and with other partners we'd like to think that we've made a difference here, but there's still a lot more work to go. And I think that we should always be asking ourselves what else can space data be used for and how can we more rapidly get that space data to stakeholders so that they can use it for purposes of good, if you will. How else can we protect our nation? How else can we protect our friends and allies? I think a major component of the discussion that we will have throughout this conference is that the space landscape has changed rapidly and continues to change rapidly. Just over the past few years, John and I were talking before we went live here and 80 nations now have space programs. Nearly 80 space faring nations on the planet. If you just look at one mission area that the Department of Defense is interested in, and that's small launch, there are currently over 100 different small launch companies within the US industrial base vying for commercial DoD and civil payload capabilities, mostly to lower earth orbit. It's truly a remarkable time. If you factor in those things like artificial intelligence and machine learning, where we're revolutionizing really, the ways that we generate process and use data. It's really remarkable. In 2016, so if you think about this four years ago, NASA estimated that there were 28 terabytes of information transiting their space network each day. And that was four years ago. Obviously we've got a lot of desire to work with a lot of the people in the audience in this conference, we need to work with big thinkers, like many of you to answer questions on how best we apply data analytics to extract value and meaning from that data. We need new generations of thinkers to help apply cutting edge theories of data mining, cyber behaviorism, and Internet of Things 2.0, it's just truly a remarkable time to be in the space business and the cyber aspects of the space business are truly, truly daunting and important to all of us. Integrating cyber security into our space systems, both commercial and government is a mandate. it's no longer just a nice to have as the US Space Force and Department of the Air Force leadership has said many times over the past couple of years, space is becoming congested and contested. And that contested aspect means that we've got to focus on cyber security in the same way that the banking industry and cyber commerce focus on cybersecurity day in and day out. The value of the data and services provided is really directly tied to the integrity and availability of that data and services from the space layer, from the ground control segments associated with it. And this value is not just military, it's also economic and it's not just American, it's also a value for the entire world, particularly our allies, as we all depend upon space and space systems. Your neighbors and friends here in California that are employed at the space and missile system center work with network defenders. We work with our commercial contractors and our systems developers, our international allies and partners to try and build as secure and resilient systems as we can from the ground up that keep the global comments of space free and open for exploration and for commerce as John and I were talking earlier, before we came online, there's an aspect of cybersecurity for space systems, especially for some of our legacy systems, that's more, how do we bolt this on? Cause we fielded those space systems a number of years ago, and the challenges of cybersecurity in the space domain have grown. So we have a part that we have to worry about, bolting it on, but then we have to worry about building it in as we field new systems and build in a flexibility that realizes that the cyber threat or the cybersecurity landscape will evolve over time. It's not just going to be stagnant. There will always be new vulnerabilities and new threat vectors that we all have to look at. Look, as Secretary Barrett, who is our secretary of the air force likes to say most Americans use space before they have their first cup of coffee in the morning. The American way of life really depends on space. And as part of the United States Space Force, we work with defense leaders, our Congress joint, and international military teammates and industry to ensure American leadership in space. I really thank you for this opportunity to address the audience today, John, and thanks so much to Cal Poly for letting me be one of the speakers at this event. I've really looked forward to this for several months. And so with that, I look forward to your questions as we kind of move along here. >> General, thank you very much for those awesome introductory statement. For the folks watching on the stream, Brigadier General Carthan's going to be in the chat, answering any questions, feel free to chat away. He's the vice commander of Space and Missile System Center, he'll be available. A couple of comments from your keynote before I get to my questions. Cause it just jumped into my head. You mentioned the benefits of say space with the fires in California. We're living that here. That's really realtime. That's a benefit. You also mentioned the ability for more people launching payloads into space. I'm only imagined Moore's law smaller, faster, cheaper applies to rockets too. So I'm imagining you have the benefits of space and you have now more potential objects flying out sanctioned and maybe unsanctioned. So is it going to be more rules around that? This is an interesting question cause it's exciting Space Force, but for all the good there is potentially bad out there. >> Yeah. So John, I think the basics of your question is as space becomes more congested and contested, is there a need for more international norms of how satellites fly in space? What kind of basic features satellites have to perhaps de orbit themselves? What kind of basic protections should all satellites be afforded as part of a peaceful global commons of space? I think those are all fantastic questions. And I know that US and many allied policy makers are looking very, very hard at those kinds of questions in terms of what are the norms of behavior and how we field, and field as the military term. But how we populate using civil or commercial terms that space layer at different altitudes, lower earth orbit, mid earth orbit, geosynchronous earth orbit, different kinds of orbits, what the kind of mission areas we accomplished from space. That's all things that need to be definitely taken into account as the place gets a little bit, not a little bit as the place gets increasingly more popular day in and day out. >> I'm super excited for Space Force. I know that a new generation of young folks are really interested in it's an emerging, changing great space. The focus here at this conference is space and cybersecurity, the intersection. I'd like to get your thoughts on the approach that a space force is taking to cybersecurity and how it impacts our national goals here in the United States. >> Yeah. So that's a great question John, let me talk about it in two basic ways. At number one is an and I know some people in the audience, this might make them a little bit uncomfortable, but I have to talk about the threat. And then relative to that threat, I really have to talk about the importance of cyber and specifically cyber security, as it relates to that threat. The threats that we face really represented a new era of warfare and that new era of warfare involves both space and cyber. We've seen a lot of action in recent months from certain countries, notably China and Russia that have threatened what I referred to earlier as the peaceful global commons of space. For example, it threw many unclassified sources and media sources. Everybody should understand that the Russians have been testing on orbit anti-satellite capabilities. It's been very clear if you were following just the week before last, the Department of Defense released its 2020 military and security developments involving the People's Republic of China. And it was very clear that China is developing ASATs, electronic jammers, directed energy weapons, and most relevant to today's discussion, offensive cyber capabilities. There are kinetic threats that are very, very easy to see, but a cyber attack against a critical command and control site or against a particular spacecraft could be just as devastating to the system and our war fighters in the case of GPS and important to note that that GPS system also impacts many civilians who are dependent on those systems from a first response perspective and emergency services, a cyber attack against a ground control site could cause operators to lose control of a spacecraft or an attacker could feed spoofed data to assist them to mislead operators so that they sent emergency services personnel to the wrong address. Attacks on spacecraft on orbit, whether directly via a network intrusion or enabled through malware introduced during the system's production while we're building the satellite can cripple or corrupt the data. Denial-of-service type attacks on our global networks obviously would disrupt our data flow and interfere with ongoing operations and satellite control. If GPS went down, I hesitate to say it this way, cause we might elicit some screams from the audience. But if GPS went down a Starbucks, wouldn't be able to handle your mobile order, Uber drivers wouldn't be able to find you. And Domino's certainly wouldn't be able to get there in 30 minutes or less. So with a little bit of tongue in cheek there from a military operations perspective, it's dead serious. We have become accustomed in the commercial world to threats like ransomware and malware. And those things have unfortunately become commonplace in commercial terrestrial networks and computer systems. However, what we're seeing is that our adversaries with the increased competition in space these same techniques are being retooled, if you will, to use against our national security space systems day in and day out. As I said, during my opening remarks on the importance of cyber, the value of these systems is directly tied to their integrity. If commanders in the field, firefighters in California or baristas in Starbucks, can't trust the data they're receiving, then that really harms their decision making capabilities. One of the big trends we've recently seen is the move towards proliferated LEO constellations, obviously Space X's Starlink on the commercial side and on the military side, the work that DARPA and my organization SMC are doing on Blackjack and Casino, as well as some space transport layer constellation work that the space development agency is designing are all really, really important types of mesh network systems that will revolutionaries how we plan and field war fighting systems and commercial communications and internet providing systems. But they're also heavily reliant on cybersecurity. We've got to make sure that they are secured to avoid an accident or international damage. Loss of control of these constellations really could be catastrophic from both a mission perspective or from a satellites tumbling out of low earth orbit perspective. Another trend is introductions in artificial intelligence and machine learning, onboard spacecraft are at the edge. Our satellites are really not so much hardware systems with a little software anymore in the commercial sector and in the defense sector, they're basically flying boxes full of software. And we need to ensure that data that we're getting out of those flying boxes full of software are helping us base our decisions on accurate data and algorithms, governing the right actions and that those systems are impervious to the extent possible to nefarious modifications. So in summation, cybersecurity is a vital element of everything in our national security space goals. And I would argue for our national goals, writ large, including economic and information dimensions, the Space Force leadership at all levels from some of the brand new second lieutenants that general Raymond swore in to the space force this morning, ceremonially from the air force associations, airspace and cyberspace conference to the various highest levels, General Raymond, General DT Thompson, myself, and a number of other senior leaders in this enterprise. We've got to make sure that we're all working together to keep cyber security at the forefront of our space systems cause they absolutely depend on it. >> You mentioned hardware, software threats, opportunities, challenges. I want to ask you because you got me thinking of the minute they're around infrastructure. We've heard critical infrastructure, grids here on earth. You're talking about critical infrastructure, a redefinition of what critical infrastructure is, an extension of what we have. So I'd love to get your thoughts about Space Force's view of that critical infrastructure vis-a-vis the threat vectors, because the term threat vectors has been kicked around in the cyberspace. Oh you have threat vectors. They're always increasing the surface area. If the surface area is from space, it's an unlimited service area. So you got different vectors. So you've got new critical infrastructure developing real time, really fast. And you got an expanded threat vector landscape. Putting that in perspective for the folks that aren't really inside the ropes on these critical issues. How would you explain this and how would you talk about those two things? >> So I tell you, just like, I'm sure people in the security side or the cybersecurity side of the business in the banking industry feel, they feel like it's all possible threat vectors represent a dramatic and protect potentially existential threat to all of the dollars that they have in the banking system, to the financial sector. On the Department of Defense side, we've got to have sort of the same mindset. That threat vector from, to, and through space against critical space systems, ground segments, the launch enterprise, or transportation to orbit and the various different domains within space itself. Like I mentioned before, LEO, MEO and GEO based satellites with different orbits, all of the different mission areas that are accomplished from space that I mentioned earlier, some that I did mention like a weather tactical or wide band communications, various new features of space control. All of those are things that we have to worry about from a cyber security threat perspective. And it's a daunting challenge right now. >> Yeah, that's awesome. And one of the things we've been falling on the hardware side on the ground is the supply chain. We've seen, malware being, really put in a really obscure hardware. Who manufactures it? Is it being outsourced? Obviously government has restrictions, but with the private sector, you mentioned China and the US kind of working together across these peaceful areas. But you got to look at the supply chain. How does the supply chain in the security aspect impact the mission of the US space Force? >> Yeah. Yeah. So how about another, just in terms of an example, another kind of California based historical example. The very first US Satellite, Explorer 1, was built by the jet propulsion laboratory folks, not far from here in El Segundo, up in Pasadena, that satellite, when it was first built in the late 50s weighing a little bit, over 30 pounds. And I'm sure that each and every part was custom made and definitely made by US companies. Fast forward to today. The global supply chain is so tightly coupled, and frankly many industries are so specialized, almost specialized regionally around the planet. We focus every day to guarantee the integrity of every component that we put in our space systems is absolutely critical to the operations of those satellites and we're dependent upon them, but it becomes more difficult and more difficult to understand the heritage, if you will, of some of the parts that are used, the thousands of parts that are used in some of our satellites that are literally school bus sized. The space industry, especially national security space sector is relatively small compared to other commercial industries. And we're moving towards using more and more parts from non US companies. Cybersecurity and cyber awareness have to be baked in from the beginning if we're going to be using parts that maybe we don't necessarily understand 100% like an Explorer one, the lineage of that particular part. The environmental difficulties in space are well known. The radiation environment, the temperature extremes, the vacuum, those require specialized component. And the US military is not the only customer in that space. In fact, we're definitely not the dominant customer in space anymore. All those factors require us along with our other government partners and many different commercial space organizations to keep a very close eye on our supply chains, from a quality perspective, a security perspective and availability. There's open source reporting on supply training intrusions from many different breaches of commercial retailers to the infectious spread of compromised patches, if you will. And our adversaries are aware of these techniques. As I mentioned earlier, with other forms of attack, considering our supply chains and development networks really becomes fair game for our adversaries. So we have to take that threat seriously. Between the government and industry sectors here in the US. We're also working with our industry partners to enact stronger defenses and assess our own vulnerabilities. Last fall, we completed an extensive review of all of our major contracts here at Space and Missile System Center to determine the levels of cyber security requirements we've implemented across our portfolio. And it sounds really kind of businessy geeky, if you will. Hey, we looked at our contracts to make sure that we had the right clauses in our contracts to address cybersecurity as dynamically as we possibly could. And so we found ourselves having to add new language to our contracts, to require system developers, to implement some more advanced protective measures in this evolving cyber security environment. So that data handling and supply chain protections from contract inception to launch and operations were taken into account. Cyber security really is a key performance parameter for us now. Performance of the system, It's as important as cost, it's as important as schedule, because if we deliver the perfect system on time and on cost, it can perform that missile warning or that communications mission perfectly, but it's not cyber secure. If it's doesn't have cyber protections built into it, or the ability to implement mitigations against cyber threats, then we've essentially fielded a shoe box in space that doesn't do the CA the war fighter or the nation any good. Supply chain risk management is a major challenge for us. We're doing a lot to coordinate with our industry partners. We're all facing it head on to try and build secure and trusted components that keep our confidence as leaders, firefighters, and baristas as the case may be. But it is a challenge. And we're trying to rise to that challenge. >> This is so exciting this new area, because it really touches everything. Talk about geeking out on the tech, the hardware, the systems but also you put your kind of MBA hat on you go, what's the ROI of extra development and how things get built. Because the always the exciting thing for space geeks is like, if you're building cool stuff, it's exciting, but you still have to build. And cybersecurity has proven that security has to be baked in from the beginning and be thought as a system architecture. So you're still building things, which means you got to acquire things, you got to acquire parts, you got acquire build software and sustain it. How is security impacting the acquisition and the sustainment of these systems for space? >> Yeah. From initial development, through planning for the acquisition, design, development, our production fielding and sustainment, it impacts all aspects of the life cycle, John. We simply, especially from the concept of baking in cybersecurity, we can't wait until something is built and then try and figure out how to make it cyber secure. So we've moved way further towards working side by side with our system developers to strengthen cybersecurity from the very beginning of a systems development, cyber security, and the resilience associated with it really have to be treated as a key system attribute. As I mentioned earlier, equivalent with data rates or other metrics of performance. We like to talk in the space world about mission assurance and mission assurance has always sort of taken us as we technically geek out. Mission assurance has always taken us to the will this system work in space. Can it work in a vacuum? Can it work in as it transfers through the Van Allen radiation belt or through the Southern hemisphere's electromagnetic anomaly? Will it work out in space? And now from a resiliency perspective, yeah, it has to work in space. It's got to be functional in space, but it's also got to be resistant to these cybersecurity threats. It's not just, I think a General D.T Thompson quoted this term. It's not just widget assurance anymore. It's mission assurance. How does that satellite operator that ground control segment operate while under attack? So let me break your question a little bit, just for purposes of discussion into really two parts, cybersecurity, for systems that are new and cybersecurity for systems that are in sustainment are kind of old and legacy. Obviously there's cyber vulnerabilities that threatened both, and we really have to employ different strategies for defensive of each one. For new systems. We're desperately trying to implement across the Department of Defense and particularly in the space world, a kind of a dev sec ops methodology and practice to delivering software faster and with greater security for our space systems. Here at SMC, we have a program called enterprise ground services, which is a toolkit, basically a collection of tools for common command and control of different satellite systems, EGS as we call it has an integrated suite for defensive cyber capabilities. Network operators can use these tools to gain unprecedented insight to data flows and to monitor space network traffic for anomalies or other potential indicators of a bad behavior, malicious behavior, if you will, it's rudimentary at this point, but because we're using DevSecOps and that incremental development approach, as we scale it, it just becomes more and more capable. Every product increment that we feel. Here at LA Air Force Base, we have the United Space Force's West Coast Software Factory, which we've dubbed the Kobayashi Maru. They're using those agile DevOps software development practices to deliver a space awareness software to the combined space operations center. Affectionately called the CSpock that CSpock is just on the road from Cal Poly there in San Luis Obispo at Vandenberg Air Force Base. They've so securely linked the sea Spock with other space operation centers around the planet, our allies, Australia, Canada, and the UK. We're partnering with all of them to enable secure and enhanced combined space operations. So lots of new stuff going on as we bake in new development capabilities for our space systems. But as I mentioned earlier, we've got large constellations of satellites on orbit right now. Some of them are well in excess of a decade or more or old on orbit. And so the design aspects of those satellites are several decades old. But we still have to worry about them cause they're critical to our space capabilities. We've been working with an air force material command organization called CROWS, which stands for the Cyber Resiliency Office for Weapon Systems to assess all of those legacy platforms from a cyber security perspective and develop defensive strategies and potential hardware and software upgrades to those systems to better enable them to live through this increasingly cybersecurity concerned era that we currently live in. Our industry partners have been critical to both of those different avenues. Both new systems and legacy systems. We're working closely with them to defend and upgrade national assets and develop the capabilities to do similar with new national assets coming online. The vulnerabilities of our space systems really kind of threatened the way we've done business in the past, both militarily and in the case of GPS economically. The impacts of that cybersecurity risk are clear in our acquisition and sustainment processes, but I've got to tell you, as the threat vectors change, as the vulnerabilities change, we've got to be nimble enough, agile enough, to be able to bounce back and forth. We can't just say, many people in the audience are probably familiar with the RMF or the Risk Management Framework approach to reviewing the cyber security of a system. We can't have program managers and engineers just accomplish an RMF on a system. And then, hey, high five, we're all good. It's a journey, not a destination, that's cybersecurity. And it's a constant battle rhythm through our weapon systems lifecycle, not just a single event. >> I want to get to this commercial business needs and your needs on the next question. But before I go there, you mentioned agile. And I see that clearly because when you have accelerated innovation cycles, you've got to be faster. And we saw this in the computer industry, mainframes, mini computers, and then we started getting beyond maybe when the internet hit and PCs came out, you saw the big enterprises, the banks and government start to work with startups. And it used to be a joke in the entrepreneurial circles is that, there's no way if you are a startup you're ever going to get a contract with a big business enterprise. Now that used to be for public sector and certainly for you guys. So as you see startups out there and there's acquisition involved, I'm sure would love to have a contract with Space Force. There's an ROI calculation where if it's in space and you have a sustainment view and it's software, you might have a new kind of business model that could be attractive to startups. Could you share your thoughts on the folks who want to be a supplier to you, whether they're a startup or an existing business that wants to be agile, but they might not be that big company. >> John, that's a fantastic question. We're desperately trying to reach out to those new space advocates, to those startups, to those what we sometimes refer to, within the Department of Defense, those non traditional defense contractors. A couple of things just for thinking purposes on some of the things that we're trying to highlight. Three years ago, we created here at Space and Missile System Center, the Space Enterprise Consortium to provide a platform, a contractual vehicle, really to enable us to rapidly prototype, development of space systems and to collaborate between the US Space Force, traditional defense contractors, non traditional vendors like startups, and even some academic institutions. SPEC, as we call it, Space Enterprise Consortium uses a specialized contracting tool to get contracts awarded quickly. Many in the audience may be familiar with other transaction agreements. And that's what SPEC is based on. And so far in just three years, SPEC has awarded 75 different prototyping contracts worth over $800 million with a 36% reduction in time to award. And because it's a consortium based competition for these kinds of prototyping efforts, the barrier to entry for small and nontraditional, for startups, even for academic institutions to be able to compete for these kinds of prototyping has really lowered. These types of partnerships that we've been working through on spec have really helped us work with smaller companies who might not have the background or expertise in dealing with the government or in working with cyber security for their systems, both our developmental systems and the systems that they're designing and trying to build. We want to provide ways for companies large and small to partner together in support kind of mutually beneficial relationships between all. Recently at the Annual Air Force Association conference that I mentioned earlier, I moderated a panel with several space industry leaders, all from big traditional defense contractors, by the way. And they all stressed the importance of building bridges and partnerships between major contractors in the defense industry and new entrance. And that helps us capture the benefits of speed and agility that come with small companies and startups, as well as the expertise and specialized skill sets of some of those larger contractors that we rely on day in and day out. Advanced cyber security protections and utilization of secure facilities are just a couple of things that I think we could be prioritizing more so in those collaborations. As I mentioned earlier, the SPEC has been very successful in awarding a number of different prototyping contracts and large dollar values. And it's just going to get better. There's over 400 members of the space enterprise consortium, 80% of them are non traditional kinds of vendors. And we just love working with them. Another thing that many people in the audience may be familiar with in terms of our outreach to innovators, if you will, and innovators that include cyber security experts is our space pitch day events. So we held our first event last November in San Francisco, where we awarded over a two day period about $46 million to 30 different companies that had potentially game changing ideas. These were phase two small business innovative research efforts that we awarded with cash on the spot. We're planning on holding our second space pitch day in the spring of 2021. We're planning on doing it right here in Los Angeles, COVID-19 environment permitting. And we think that these are fantastic venues for identifying and working with high-speed startups, and small businesses who are interested in really, truly partnering with the US Air Force. It's, as I said before, it's a really exciting time to be a part of this business. And working with the innovation economy is something that the Department of Defense really needs to do in that the innovation that we used to think was ours. That 80% of the industrial base innovation that came from the Department of Defense, the script has been flipped there. And so now more than 70%, particularly in space innovation comes from the commercial sector, not from the defense business itself. And so that's a tsunami of investment and a tsunami of a capability. And I need to figure out how to get my surfboard out and ride it, you know what I mean? >> Yeah, It's one of those things where the script has been flipped, but it's exciting because it's impacting everything. When you're talking about systems architecture? You're talking about software, you're talking about a business model. You're talking about dev sec opsx from a technical perspective, but now you have a business model innovation. All the theaters are exploding in innovation, technical, business, personnel. This brings up the workforce challenge. You've got the cyber needs for the US Space Force, It's probably great ROI model for new kinds of software development that could be priced into contracts. That's a entrepreneurial innovation, you've got the business model theater, you've got the personnel. How does the industry adopt and change? You guys are clearly driving this. How does the industry adjust to you? >> Yeah. So I think a great way to answer that question is to just talk about the kind of people that we're trying to prioritize in the US Space Force from an acquisition perspective, and in this particular case from a cybersecurity perspective. As I mentioned earlier, it's the most exciting time to be in space programs, really since the days of Apollo. Just to put it in terms that maybe have an impact with the audience. From 1957 until today, approximately 9,000 satellites have been launched from the various space varying countries around the planet. Less than 2000 of those 9,000 are still up on orbit and operational. And yet in the new space regime players like Space X have plans to launch, 12,000 satellites for some of their constellations alone. It really is a remarkable time in terms of innovation and fielding of space capabilities and all of those space capabilities, whether they're commercial, civil, or defense are going to require appropriate cybersecurity protections. It's just a really exciting time to be working in stuff like this. And so folks like the folks in this audience who have a passion about space and a passion about cybersecurity are just the kind of people that we want to work with. Cause we need to make sure our systems are secure and resilient. We need folks that have technical and computing expertise, engineering skills to be able to design cyber secure systems that can detect and mitigate attacks. But we also, as you alluded to, we need people that have that business and business acumen, human networking background, so that we can launch the startups and work with the non traditional businesses. Help to bring them on board help, to secure both their data and our data and make sure our processes and systems are free as much as possible from attack. For preparation, for audience members who are young and maybe thinking about getting into this trade space, you got to be smart on digital networking. You got to understand basic internet protocols, concepts, programming languages, database design. Learn what you can for penetration or vulnerability testing and a risk assessment. I will tell you this, and I don't think he will, I know he will not mind me telling you this, but you got to be a lifelong learner and so two years ago, I'm at home evening and I get a phone call on my cell phone and it's my boss, the commander of Air Force Space command, General, J. Raymond, who is now currently the Chief of Space Operations. And he is on temporary duty, flying overseas. He lands where he's going and first thing he does when he lands is he calls me and he goes JT, while I was traveling, I noticed that there were eBooks available on the commercial airliner I was traveling on and there was an ebook on something called scrumming and agile DevSecOps. And I read it, have you read it? And I said, no, sir. But if you tell me what the title of the book is, I will read it. And so I got to go to my staff meeting, the very next week, the next time we had a staff meeting and tell everybody in the staff meeting, hey, if the four star and the three star can read the book about scrumming, then I'm pretty sure all of you around this table and all our lieutenants and our captains our GS13s, All of our government employees can get smart on the scrumming development process. And interestingly as another side, I had a telephone call with him last year during the holidays, where he was trying to take some leave. And I said, sir, what are you up to today? Are you making eggnog for the event tonight or whatever. And the Chief of Space Operations told me no, I'm trying to teach myself Python. I'm at lesson two, and it's not going so well, but I'm going to figure this out. And so that kind of thing, if the chief of staff or the Chief of Space Operations can prioritize scrumming and Python language and innovation in his daily schedule, then we're definitely looking for other people who can do that. And we'll just say, lower levels of rank throughout our entire space force enterprise. Look, we don't need people that can code a satellite from scratch, but we need to know, we need to have people that have a basic grasp of the programming basics and cybersecurity requirements. And that can turn those things into meaningful actions, obviously in the space domain, things like basic physics and orbital mechanics are also important spaces, not an intuitive domain. So under understanding how things survive on orbit is really critical to making the right design and operational decisions. And I know there's probably a lot, because of this conference. I know there's probably a whole lot of high speed cybersecurity experts out in the audience. And I need those people in the US Space Force. The country is counting on it, but I wouldn't discount having people that are just cyber aware or cyber savvy. I have contracting officers and logisticians and program managers, and they don't have to be high end cybersecurity experts, but they have to be aware enough about it to be able to implement cyber security protections into our space systems. So the skill set is really, really broad. Our adversaries are pouring billions of dollars into designing and fielding offensive and destructive space, cybersecurity weapons. They repeatedly shown really a blatant disregard of safety and international norms for good behavior on orbit. And the cyber security aspects of our space systems is really a key battleground going forward so that we can maintain that. As I mentioned before, peaceful global comments of space, we really need all hands on deck. If you're interested in helping in uniform, if you're interested in helping, not in uniform, but as a government employee, a commercial or civil employee to help us make cyber security more important or more able to be developed for our space systems. And we'd really love to work with you or have you on the team to build that safe and secure future for our space systems. >> Lieutenant General John Thompson, great insight. Thank you for sharing all that awesome stories too, and motivation for the young next generation. The United States Space Force approach to cybersecurity. Really amazing talk, thank you for your time. Final parting question is, as you look out and you have your magic wand, what's your view for the next few years in terms of things that we could accomplish? It's a super exciting time. What do you hope for? >> So first of all, John, thanks to you and thanks to Cal Poly for the invitation and thanks to everybody for their interest in cybersecurity, especially as it relates to space systems, that's here at the conference. There's a quote, and I'll read it here from Bernard Schriever, who was the founder, if you will, a legend in a DoD space, the founder of the Western development division, which was a predecessor organization to Space and Missile System Center, General Schriever, I think captures the essence of how we see the next couple of years. "The world has an ample supply of people "who can always come up with a dozen good reasons "why new ideas will not work and should not be tried, "but the people who produce progress are breed apart. "They have the imagination, "the courage and the persistence to find solutions." And so I think if you're hoping that the next few years of space innovation and cybersecurity innovation are going to be upon a pony ride at the County fair, then perhaps you should look for another line of work, because I think the next few years in space and cybersecurity innovation are going to be more like a rodeo and a very dynamic rodeo as it goes. It is an awesome privilege to be part of this ecosystem. It's really an honor for me to be able to play some small role in the space ecosystem and trying to improve it while I'm trying to improve the chances of the United States of America in a space war fighting environment. And so I thank all of you for participating today and for this little bit of time that you've allowed me to share with you. Thank you. >> Sir, thank you for your leadership and thank you for the time for this awesome event, Space and Cyber Cybersecurity Symposium 2020, I'm John Furrier on behalf of Cal Poly, thanks for watching. (mellow music)

Published Date : Sep 16 2020

SUMMARY :

Narrator: From around the globe. And of course he's the and Department of the Air Force leadership but for all the good there and field as the military term. and cybersecurity, the intersection. in the case of GPS and important to note of the minute they're and the various different of the US space Force? or the ability to implement mitigations and the sustainment of and in the case of GPS economically. on the folks who want the barrier to entry How does the industry adjust to you? and they don't have to be high and motivation for the hoping that the next few years for the time for this awesome event,

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Dustin DebrunPERSON

0.99+

Bernard SchrieverPERSON

0.99+

JohnPERSON

0.99+

CaliforniaLOCATION

0.99+

JT ThompsonPERSON

0.99+

Cal PolyORGANIZATION

0.99+

Department of DefenseORGANIZATION

0.99+

PasadenaLOCATION

0.99+

Space ForceORGANIZATION

0.99+

SMCORGANIZATION

0.99+

El SegundoLOCATION

0.99+

2016DATE

0.99+

US Forest ServiceORGANIZATION

0.99+

NASAORGANIZATION

0.99+

John FurrierPERSON

0.99+

Space Enterprise ConsortiumORGANIZATION

0.99+

Department of DefenseORGANIZATION

0.99+

United Space ForceORGANIZATION

0.99+

Los AngelesLOCATION

0.99+

US Forest ServiceORGANIZATION

0.99+

San Luis ObispoLOCATION

0.99+

United States Space ForceORGANIZATION

0.99+

USLOCATION

0.99+

John F. ThompsonPERSON

0.99+

DenverLOCATION

0.99+

US Space ForceORGANIZATION

0.99+

LAXLOCATION

0.99+

United States Space ForceORGANIZATION

0.99+

28 terabytesQUANTITY

0.99+

Space and Missile System CenterORGANIZATION

0.99+

United States Space ForceORGANIZATION

0.99+

36%QUANTITY

0.99+

80%QUANTITY

0.99+

tonightDATE

0.99+

DARPAORGANIZATION

0.99+

Department of DefenseORGANIZATION

0.99+

2018DATE

0.99+

Cal PolyORGANIZATION

0.99+

twoQUANTITY

0.99+

US Air ForceORGANIZATION

0.99+

last yearDATE

0.99+

San FranciscoLOCATION

0.99+

thousands of milesQUANTITY

0.99+

Space Enterprise ConsortiumORGANIZATION

0.99+

United StatesLOCATION

0.99+

less than an hourQUANTITY

0.99+

UberORGANIZATION

0.99+

three starQUANTITY

0.99+

John F ThompsonPERSON

0.99+

CROWSORGANIZATION

0.99+

Northern CaliforniaLOCATION

0.99+

El SegundoLOCATION

0.99+

West Coast Software FactoryORGANIZATION

0.99+

more than 70%QUANTITY

0.99+

two partsQUANTITY

0.99+

J. RaymondPERSON

0.99+

GEOORGANIZATION

0.99+

over 30 poundsQUANTITY

0.99+

three yearsQUANTITY

0.99+

each dayQUANTITY

0.99+

Colorado SpringsLOCATION

0.99+

billions of dollarsQUANTITY

0.99+

over $800 millionQUANTITY

0.99+

BothQUANTITY

0.99+

PythonTITLE

0.99+

two thingsQUANTITY

0.99+

SPECORGANIZATION

0.99+

AlbuquerqueLOCATION

0.99+

Space XORGANIZATION

0.99+

MEOORGANIZATION

0.99+

trillions of dollarsQUANTITY

0.99+

100%QUANTITY

0.99+

Eric Gray, NetScout | CUBE Conversation, August 2020


 

>> Narrator: From theCUBE studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is theCUBE conversation. >> Hi, I'm Stu Miniman. And welcome to this CUBE conversation. Of course during the COVID-19 pandemic, lots of businesses and industries have been upended. One area where there's been real acceleration of the use of online technology, of course, has been telehealth and telemedicine. To help us look into what is happening in that space. We have Eric Gray, he is the chief Solutions Architect with NetScout. Eric, thanks so much for joining us. >> Thanks to you, it's great to be here. >> All right, so as I teed it up, obviously, telehealth, telemedicine. I've had most of my family have done virtual visits, if you will, you know talking to doctors in the like online has been a real shift not something that is pervasive today. Help us understand a little bit how your customers are dealing with this, and the changes that are happening in their world? >> Well, it's certainly becoming a significant paradigm shift in our industry, you think over, over the history of medicine, people have been going in and seeing a doctor sitting in that waiting room and going through all of the, the permutations to spend, 10 minutes with the doctor to diagnose their symptoms. The shift that we have and driven in the fact that has been driven by a global pandemic is, maybe it's unfortunate, but at the same time, it is pushing the industry, strongly in that direction. They say that by by 2021, this is a $66 billion industry or business. So, healthcare organizations be at hospitals and clinics, local providers, anybody that's having to deal with medicine back and forth, in an interaction with their patients. He's going to make this shift over, over a very short period of time. >> In general Eric, how prepared was the typical practitioner to be able to support this kind of environment? You know, we've seen what's happened with local elementary school education, most of them aren't set up for remote as opposed to if I looked at, secondary schools, universities usually had some component of online learning. But when it comes to the medical industry, do you have any thing you can share as to, what segments of the market were ready? How many just had to scramble and say, oh, my gosh, I need this by Monday. >> So there were certainly the larger healthcare providers that I spend my time with, here in the Western US they were ready to go. They had been looking forward into this field for quite a while they had the technology in place, but not was certainly not the case for all. I've spent more time in the last three months talking to university healthcare organizations, local healthcare organizations, who weren't at all ready to roll out the technology necessary to be able to provide that doctor-patient interaction in a successful and high quality way. >> All right, well, let's let's drill in a little bit because most people think, oh, I'm going to move to an online experience. It doesn't just mean, if I was a restaurant, it doesn't just mean that, I have an app or an online, portal. If I was school, it's not just let's throw zoom at the solution. If you're talking, telehealth and telemedicine. I'm sure there's a lot that needs to be done, ahead of the any visits, obviously, heavily regulated industry. So let's walk through a free quick could the, the full landscape there. >> So the the biggest concerns that a lot of the healthcare organizations have they're trying to roll this out. Probably the biggest one by far is maintaining a level of HIPAA compliance. So that the data that's been moving back and forth between the doctor-patient is staying exactly there it's private. It's not exposed, even though it's going across public internet, in many cases, from someone's home to the the location of the physician, that that information remains confidential. Second, it really needs to be high quality, as the doctor is interacting with the patient now in his, kind of the same fashion that you and I are right now, over a webcam over their local ISP, the quality might vary. So, if a doctor is going to make an accurate assessment of a patient, and assess their symptoms without actually having them come into an office, they need to have an exceptional experience, the quality of the audio needs to be great quality, the video needs to be excellent. The entire interaction needs to be pristine. And then there's the things that wrap around that patient doctor experience, the things that give us the call it the infrastructure that makes it happen. That's the DNS connections in the underlying network, but it's also prior to the call making sure that you have the ability to set it up, access medical records, after the call, being able to get to pharmacy to get to your prescription, or see the test results that came from the experience. Even billing, I'm going to go pay my bill, I need to be able to get on, get to something reliably and have a secure transaction. All of this stuff together sort of makes up what is modern telemedicine. Though, most of the time, the telehealth experiences what's considered everything, whereas telemedicine is really looked at as the doctor patient conversation, across that new digital media. >> Yeah, what if companies had to deal with if they had really a toe or they were starting down this path and all of a sudden they need to go from something that they do as an exception to now this is what they've been doing for the last few months. How do they scale that up? >> That was a shock for many of them. Some had some, basic level of interaction capability. But I've had customers that have talked to me about a 20 to 30 x increase in the amount of bandwidth necessary and the amount of technology needed in order to facilitate these conversations. The market is skyrocketing. Doctors are you know, they're making this dramatic shift because they need to protect their patients they need to protect themselves. And as the need has gone up exponentially, IT teams are really scrambling. They're having to provide this technology very, very quickly standing up new concentrators, for VPN connections. Lots of new service provider connections, so that they have additional bandwidth capable. And then going out to the different companies who provide direct telemedicine and telehealth connectivity, so that they are maintaining, that high level of security as well. So all of this together has just created this explosion in this industry as people rush to deploy the stuff. >> It definitely sounds very challenging. I've talked to, government agencies that get emergency funding for this. What's the impact on from a financial standpoint? I think from a patient standpoint, you say, it's not like all of a sudden you're going to be able to bill more. If anything, they're like, hey, I'm not coming to the office. I'm you know, is a little bit less to go there. So what are the financial implications of all this? >> That's really interesting. So, as many healthcare companies especially the hospitals ramped up to fight COVID-19, and the coronavirus epidemic, getting access to the appropriate PPE and emergency room technology, making sure they have enough ventilators. All that stuff was a big drain on the emergency funds. When they looked at what was going on with telemedicine. It's really a dramatic savings. So the survey say that somewhere in the order of the United States healthcare industry overall. As we shift into a primarily telemedicine based system, it save up to $4 billion a year. So it's significantly less expensive for those health care companies to be able to provide this kind of interaction. Not only money, but also from a quality of the interaction as well. Now, as I said it kind of in the beginning, I know when I would go in and talk to a doctor, maybe I would get 10 minutes. There's a lot of time that you spend sitting in the waiting room, waiting in the in the actual room, and the interaction is very short, and maybe not such great quality. Now, as I've been spending a few sessions with doctors online, it's really great. I've got no waiting. I've got a longer window of time with my physician. I think it's probably, a better interaction for me and overall, it's going to save the healthcare company significant amount of money. Seems like it makes a lot of sense. >> Yeah, that's an interesting silver lining, if you will, that we can right really kind of, change it from, it was almost done. Just in time manufacturing methodology, as we've maximized the utilization of everything with all the scheduling and the like, and we're really building it more like a distributed system now. So I'm curious, Eric, what is the thinking around these people, these companies, if you're scaling this up for remote, eventually, there will be the new normal, let's say we have, you know, a vaccine and, going back to the office visits will be more prevalent. What is the thinking about, what this will look like and hybrid mode or what will the telemedicine dial back a little bit, in the next year or so? >> I think the general consensus is that it's here to stay. This isn't the first pandemic, it won't be the last and putting the proper technology in place right now, that's available. I mean, this is not something that's years in the making, it's out there. It's just that a lot of companies, weren't quite ready to take the lead, either from an investment standpoint or just doing things the same way and making that paradigm shift. I believe not only are we seeing the significant shift just in this timeframe, but it's going to be here for a long period of time. They're going to be certainly people that will want to go back to the old way of visiting the doctor. And as at home diagnostics become more, more prevalent things from like a blood pressure monitor or pulse ox monitor, various ways that you can actually take vital readings from your home and have that data transmitted into your EMR, EHR system. That makes it even more sticky. So I believe the time is going to come where we'll set up a couple of steps back, but those 10 steps that we've made forward, it's something that the industry has been waiting for for a long time. And now we're going to get there really quickly. >> Yeah, it's fascinating to think, Eric, if this had been 10 years ago, that we would be having a very different conversation. If you would take us in a little bit the learnings that you had, whereas NetScout finding that it's helping its clients the most when it comes to the telehealth and telemedicine solutions? >> Well, one of the things that's really gotten us excited at NetScout, we've been in this business of being able to secure and monitor, enterprise and service provider networks for the last 35 plus years. NetScout has been in this business to keep the customers networks alive, keep them healthy, and help them to troubleshoot problems when they occur. So as we look at applying, our technology towards this telemedicine experience, it seemed like a perfect fit for us. We can break it down in kind of three categories. First, what happens prior to the experience? We want to make sure that we can maintain a high level of availability for the the healthcare organizations network to make sure that the telehealth software is functional, that the network is robust that the response times are low. So understanding what that experience is like in advance of the call, is probably a little bit of a slam dunk. But we want to make sure that we're always ready and able to handle the load. Second is, and probably most important is during the call. Once that patient is talking to the doctor, and they're ongoing through video, audio chat, we want to make sure that, the quality of that experience is exceptional. About 10 years ago, NetScout acquired some technology that gave us the insight into how unified communication protocols function, and gave us the ability to measure my scores jitter and loss, even in a secure RTP kind of payload environment. So even with encryption, we can still give you a high understanding of how good that session is to make sure that the patient and doctor, are seeing each other, they're hearing each other and it's pristine. Then finally on the back end, what happens after the call. So once the physician and the patient are done, I still need to go see my records and the bill. As I said before, we want to make sure that all the systems that make that happen are up, functional and capable of being used every day. Our ability to monitor these sessions baseline their performance and triage in the event of an issue helps us to keep EMR systems like Epic and Cerner and McKesson up and running. The billing systems that make things happen. HL seven protocol tying everything together. Giving the patient access to their records, their medical images, et cetera. And the network that makes all this happen, probably already monitored by NetScout as our customers are very loyal and have been for many years. >> Alright, Eric, I'll give you the final word. If customers want to learn more about what you're doing in this space, what would you recommend for them? >> Well, we are very excited about what we're doing with all of these solutions for our customers. First we published a white paper that you can find it at netscout.com. We show up on a telemedicine landing page you can read all about how NetScout products are being used to help in all of these areas of telemedicine. Also on the July 21st, at 10:00 am Pacific, we're going to be offering a live webinar, demonstrating how our technology can be used before, during and after a telemedicine call for the customer. >> All right, well, Eric Gray, thank you so much for joining us really important stuff around the telehealth and telemedicine. Really appreciate all the updates. >> Thanks to have a great day. >> All right, and thank you for joining. I'm Stu Miniman, thank you for watching theCUBE. (bright upbeat music)

Published Date : Aug 7 2020

SUMMARY :

leaders all around the world, of the use of online and the changes that are the permutations to spend, practitioner to be able here in the Western US that needs to be done, So that the data that's been moving back for the last few months. and the amount of technology needed What's the impact on from of the interaction as well. in the next year or so? it's something that the industry that it's helping its clients the most that the network is robust that in this space, what would call for the customer. around the telehealth and telemedicine. All right, and thank you for joining.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Eric GrayPERSON

0.99+

EricPERSON

0.99+

10 minutesQUANTITY

0.99+

Stu MinimanPERSON

0.99+

Palo AltoLOCATION

0.99+

NetScoutORGANIZATION

0.99+

August 2020DATE

0.99+

10 stepsQUANTITY

0.99+

$66 billionQUANTITY

0.99+

MondayDATE

0.99+

SecondQUANTITY

0.99+

FirstQUANTITY

0.99+

2021DATE

0.99+

BostonLOCATION

0.99+

next yearDATE

0.98+

COVID-19 pandemicEVENT

0.98+

Western USLOCATION

0.97+

United StatesLOCATION

0.97+

oneQUANTITY

0.97+

COVID-19OTHER

0.97+

About 10 years agoDATE

0.95+

10 years agoDATE

0.94+

up to $4 billion a yearQUANTITY

0.94+

One areaQUANTITY

0.94+

pandemicEVENT

0.93+

HIPAATITLE

0.93+

todayDATE

0.93+

30 xQUANTITY

0.91+

firstQUANTITY

0.91+

EpicORGANIZATION

0.89+

20QUANTITY

0.88+

CUBEORGANIZATION

0.87+

10:00 am PacificDATE

0.84+

CernerORGANIZATION

0.8+

theCUBEORGANIZATION

0.8+

last three monthsDATE

0.76+

last few monthsDATE

0.75+

McKessonORGANIZATION

0.75+

July 21st, atDATE

0.74+

last 35 plus yearsDATE

0.71+

three categoriesQUANTITY

0.71+

stepsQUANTITY

0.7+

sevenQUANTITY

0.66+

globalEVENT

0.64+

CUBEEVENT

0.6+

coronavirusOTHER

0.57+

netscout.comOTHER

0.52+

aboutQUANTITY

0.52+

coupleQUANTITY

0.51+

epidemicEVENT

0.46+

Michael Harabin, Pac-12 Networks | NAB Show 2017


 

>> Voiceover: Live from Las Vegas it's The Cube, covering NAB 2017, brought to you by HGST. (lively music) >> Good morning, welcome to The Cube I'm Lisa Martin, and we are live at day three of the NAB Show in Las Vegas. Very excited to introduce you to our first guest this morning, Michael Harbin, the VP of Pac-12 Networks. Good morning Michael, welcome to the cube. >> Good morning, how are you today? >> Very good, very energized. >> Oh good (laughter) >> Day three. So Michael, tell us about Pac-12 Networks, The content arm of the Pac-12 Conference. >> Sure, we have a six regional sports networks in the western US, and then one national feed, we also have digital properties and some over-the-top services on Twitter and Facebook Live, so we're involved as we can be in all forms of distribution. We're located in San Francisco, the conference itself is over 100 years old; it was 100 last year. The networks launched four years ago, this will be our fifth season coming up in August. We're very proud, very happy of our distribution, and our student athletes, and our partnership schools, and it's a great place. >> So you are the first and only sports media company that is owned by its 12 universities. >> That's right, so the SEC is partnered with ESPN, and the Big 10 Networks are partnered with Fox, so we're on our own, we stand on our own, and we do the best we can with what we have. >> Give us an idea of the genesis of the network. >> It started with the new commissioner, Larry Scott on the Pac-12 side, he came in and had a vision for helping the Pac-12 realize what it could be, as opposed to... Being on the West Coast has its disadvantages; our audience size isn't that big, our games start when the East Coast is going to sleep sometimes, so he wanted to get rid of an East Coast bias that existed in collegiate sports, and really make Pac-12 what it should be. We have the best geography, we have the best schools, we have land in... Tech and entrainment, so we have a lot going for us, and I think he brought those things to the forefront, and helped position Pac-12 in a much stronger position than it had been. In the world of liscencing content, we leapfrogged at the time the rest of the conferences in our deal with ESPN and Fox for our football and basketball games. With the games that weren't sold to Fox and ESPN, commissioner Scott thought to create a media company that we would own and control, and that would distribute the rest of our collegiate and athletic events that we have that are controlled by the Pac-12. >> So you mentioned basketball, football, you do big events, but you also do small events. Give us an idea of what it's like to produce a big event in the fall; a big football event, versus some of the smaller Olympic sports like field hockey? >> Sure. We have our three seasons; fall, winter, and spring, so obviously winter, the mostly indoor sports, but in the fall we kickoff big with our football season, and there's 12 or 13 weeks, and we have a championship game in early December which is a big event. That's one of the reasons the Pac-10 went to the Pac-12; the NCA says if you have 12 football teams, you can have a championship game. >> Okay. >> If you have less than 12, whoever has the best record is the winner, so we added two schools, and we have a champ game; those media rights were sold to Fox and ESPN, so it was a nice deal for us. So we start off with football; those are more traditional productions that everybody's used to. Big 53-foot truck pulls up, we do our production compliment with seven, eight or nine cameras depending on the game, depending on the market, depending on the week, the time of broadcast. We usually get- we choose our games after Fox and ESPN chooses theirs, so sometimes we get good games, sometimes we don't. They're all good; they're all Pac-12 games, so they're all good. But those are very traditional productions that are done in very traditional methodologies that everyone would see. As we start getting into basketball, those two are typical productions, but the volume of basketball games is such that we found a new way to do those games a little bit less expensively than the others. >> So less resources? >> Yeah. And then of course the spring sports where you're into baseball and softball, track and field. Track and field is a very expensive sport to produce because there's a lot going on at any one time. In that way, we've gotten away from video as a means of transmission and done IP transmission, which saved us a lot of money, and as we've got that IP path between our schools and ourselves, we've learned to do new things with it. We're doing content sharing back and forth, advanced production techniques, multiple camera paths that we normally wouldn't have on a production of that size. All of our shows, no matter where they are or what sport they are are produced in surround sound 5.0, so we think we lend a lot to the smaller sports that get smaller audiences, but we think we put a lot of production value to them to do the athletes and the sport justice. >> Talk to us about the underlying technologies that are necessary to support going from video to IP so that you can really open up the types of content and where it's distributed. >> Right, so one of the difficulties- we have around 100 venues in the 12 schools that we have to be able to broadcast from. Depends on the university; at Standford, those soccer and lacrosse fields could be way out. They call the campus 'the farm' for a reason. There's a lot of acreage there to cover. And some of our venues aren't even on campus. UCLA football is at the Rose Bowl, USC is at the Coliseum, so we had to find a way to get away from video which is just a single path and costs a lot. We needed more bidirectional service, we needed something that was secure and had really low latency so that when we did our productions we did the coaches interviews afterwards, it's basically like a phone call. We also provided internet services to the production, which everybody needs internet connectivity. The Chyron people, whomever. The crew itself, just for checking in and their report times and things like that, and we also provide four-digit extension dialing for our in-house phone systems. It's a very efficient and cost-effective way for us to do our production out there, and provide this suite of services that if I was just using a video circuit, I wouldn't have access to unless I paid extra for it. >> So presumably, creating a ton of content, how do you maintain all this content and be able to retrieve things, be able to livestream, have things on demand, that's that underlying archival storage strategy? >> So we produce 850 events throughout a year, and that's just to give you an idea, I think Big 10 and SCC are around 400, 450. We have a lot of volume going on, and we do a very good job, I think, of archiving that, logging those games, adding metadata, as much metadata as we possibly can to it. Including repurposing the closed caption files, we attach that as data, we get articles, stills, whatever we can gather about that particular game, we add it as metadata, and then we archive that. We keep it on very fast, short-term storage in our building on spinning disk, and after it ages, after about the second season, we push it into Amazon Cloud. It goes right into Glacier if it's that old, but immediately when we do a game, we push it up to S3 in Amazon, where we share and monetize our content at that point, and then from there it just goes to Glacier, so we have, we think, a very efficient workflow, it's highly automated, we have a great media management department that does a terrific job with very few people, very scarce resources, they do what I think is one of the best jobs in the industry in terms of saving that content in an effort to monetize it in the future. So if you can find it and search through it and get clips from it, it's going to be that much more valuable for us. >> So one of the prevailing things that we've been hearing all week, and not just here, is the democratization of content. The audience, we're very much empowered, right? As a viewer of anything we want; we're binge-watching, we're streaming, we're time-shifting, we're sharing it on social media. What is the process that Pac-12 Networks goes through to understand your audience as well as you can to deliver them the experience that you think they want? >> We have the data that comes back from our TV Everywhere product, there are OTT platforms that we can gather up and sift through. We've undertaken a fan engagement project to work with our universities about the type of people and who attend their football games, or their sporting events, and a way of better understanding who our audience is and tailoring our program to that. Understanding who they are, what their preferences are, it will help us, I think, to fine-tune the kind of content we put in front of them. Everybody loves a winning team, and you have no problem filling seats or getting an audience when your team is winning, so we understand that; we just want to be better during those times where the team might not be undefeated, so we'd like to get people in there anyway. It's a challenge for us, it really is. >> What about this concept of original content? You're now producing original content. There are three shows? >> Yes. We have some anthology shows; The Drive, and All Access during football and basketball season that give a behind-the-scenes look akin to the HBO shows on the professional side that look at professional sports. We go behind the scenes, and the stories for some of our athletes and some of our teams are quite compelling, and it makes good television. That gets also supported by our shoulder programming for our live events; pre and post-game SportsCenter-type shows that we do, and we try to do live halftimes that are topical for every one of our sports events that are played, so that's a lot of volume, a lot of churn that goes through a small studio in a small facility. We think it helps the live events look better, I mean, live events are what people are tuning in to watch. You can't fast-forward through a sporting event which advertisers just love, you kind of have to consume it in the moment, unless you can keep yourself away from the internet or your phone for a few hours until you get a chance to watch the game. We think being in live sports is a really special place to be, because you can't fast-forward through it. Any support that we give those live events, that's really what the other original content is geared to, is to build interest in those teams and those events, and attract people to them. >> So you have this concept of TV everywhere. Original content, traditional content, how is the cloud helping the Pac-12 Network to really collaborate across all the content, all of the connected fans and wherever they are? >> Sure. Just to make a distinction, we have the TV Everywhere which is the authenticated platforms that our cable providers use, and we have our own digital properties as well that still need to be authenticated, and then there's the over the top platforms like Facebook Live that are everything but the 850 events that go on the air. So behind the scenes, sideline reporters in the locker rooms, whatever else we could produce, pep rallies, that we think could be compelling content for Facebook Live we do. On Twitter, we've licensed out the 851st event and beyond, so we do some very limited productions, but still quality, that gets distributed on Twitter. So that's kind of this thing. TV Everywhere is basically the high-end product, and then these kind of ancillary second-screen experience, whatever you want to call them that don't need to be authenticated, that anybody can pick up and watch. That's how we make that distinction. I'm sorry, what was the second part of that question? >> How does cloud help collaboration? >> So we were really early adopters of producing those streams ourselves, so with Elemental Technologies who is a wonderful vendor and partner of ours, they're now owned by AWS, I point over there, they're somewhere in the building. >> (laughs) >> We're a big early adopter of their technology, we've really tried to strive for a business partnership with our vendors, rather than just a check-writer, check-casher relationship, which doesn't do us well, we don't think. We developed this relationship with them, and they helped us deliver our mezzanine streams to Occami and distribute from there, but we do that encoding in-house on their equipment. Eventually I think we'll move that to the cloud and get it all virtualized, but for right now we run their servers in our house, and they understand that we would like to get it out as quickly as we can as some point, but we're working on emptying our CER as fast we can; I don't want any blinking lights in my CER if I could get there someday, but that's a dream. >> So last question, we just have about thirty seconds left, you're in San Fancisco, >> Yep. >> With a really cool opportunity; sports entertainment technology. When you're looking for young talent who could potentially be swayed by the big Googles of the world and Facebook, what is really unique and cool about working with Pac-12 Network? >> For us, it's a two-edged sword. We love being in San Francisco; it gives us access to young people, a new way of thinking, different technology companies that are more IP/IT centric than TV centric. So we think that gives us a real advantage. The other edge of the sword is that we lose a lot of network engineering especially, systems engineers to the tech companies; they would prefer to work at Uber or LinkedIn, something like that. TV's kind of a dying tech, you have to jazz it up a little bit to gain their interest. >> But it's evolving based on what you're talking about-- It is. It's very much that skillset for being an old-time TV engineer is becoming less and less important than network engineering or systems engineering skillsets; that's what we really look for. If somebody has a Cisco certification, he gets our- or she gets our interest, rather than just 'I've worked in television for 20 years,' because we know which direction we're going in. >> One of the things that you articulate as we wrap things up here is that every company this day and age is a tech company, so we wish you the best of luck. You've said you've been at this show for 30 years >> 30 years. >> I can't even imaging all the things that you've seen. Michael Harbin, thank you so much for joining us on The Cube. >> Thank you very much, it was a pleasure being here. >> We want to thank you for watching, we are live from NAB in Las Vegas. I'm Lisa Martin, stick around, we'll be right back. (techno music)

Published Date : Apr 26 2017

SUMMARY :

covering NAB 2017, brought to you by HGST. I'm Lisa Martin, and we are live at day three The content arm of the Pac-12 Conference. Sure, we have a six regional sports networks So you are the first and only sports media company and we do the best we can with what we have. We have the best geography, we have the best schools, in the fall; a big football event, versus some of the but in the fall we kickoff big with our football season, and we have a champ game; those media rights were sold paths that we normally wouldn't have on a production so that you can really open up the types of content Right, so one of the difficulties- we have around 100 to Glacier, so we have, we think, a very efficient workflow, So one of the prevailing things that we've been hearing We have the data that comes back from our TV Everywhere What about this concept of original content? SportsCenter-type shows that we do, and we try to do helping the Pac-12 Network to really collaborate across and beyond, so we do some very limited productions, So we were really early adopters of producing those that we would like to get it out as quickly as we can potentially be swayed by the big Googles of the world The other edge of the sword is that we lose a lot of But it's evolving based on what you're talking about-- One of the things that you articulate as we wrap I can't even imaging all the We want to thank you for watching, we are live from

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Larry ScottPERSON

0.99+

Lisa MartinPERSON

0.99+

NCAORGANIZATION

0.99+

Michael HarbinPERSON

0.99+

FoxORGANIZATION

0.99+

MichaelPERSON

0.99+

ScottPERSON

0.99+

ESPNORGANIZATION

0.99+

AWSORGANIZATION

0.99+

Michael HarabinPERSON

0.99+

San FranciscoLOCATION

0.99+

sevenQUANTITY

0.99+

30 yearsQUANTITY

0.99+

LinkedInORGANIZATION

0.99+

two schoolsQUANTITY

0.99+

UberORGANIZATION

0.99+

CiscoORGANIZATION

0.99+

20 yearsQUANTITY

0.99+

AugustDATE

0.99+

12 schoolsQUANTITY

0.99+

12QUANTITY

0.99+

San FanciscoLOCATION

0.99+

SECORGANIZATION

0.99+

UCLAORGANIZATION

0.99+

12 universitiesQUANTITY

0.99+

firstQUANTITY

0.99+

Pac-12 NetworkORGANIZATION

0.99+

Pac-12 NetworksORGANIZATION

0.99+

oneQUANTITY

0.99+

fifth seasonQUANTITY

0.99+

last yearDATE

0.99+

three showsQUANTITY

0.99+

Las VegasLOCATION

0.99+

Big 10 NetworksORGANIZATION

0.99+

NAB ShowEVENT

0.99+

three seasonsQUANTITY

0.99+

four years agoDATE

0.99+

early DecemberDATE

0.99+

The DriveTITLE

0.99+

12 football teamsQUANTITY

0.99+

13 weeksQUANTITY

0.99+

Elemental TechnologiesORGANIZATION

0.99+

AmazonORGANIZATION

0.99+

one timeQUANTITY

0.99+

FacebookORGANIZATION

0.99+

nine camerasQUANTITY

0.99+

Facebook LiveTITLE

0.98+

850 eventsQUANTITY

0.98+

first guestQUANTITY

0.98+

ColiseumLOCATION

0.98+

eightQUANTITY

0.98+

twoQUANTITY

0.98+

53-footQUANTITY

0.98+

second partQUANTITY

0.98+

todayDATE

0.98+

HBOORGANIZATION

0.98+

NAB 2017EVENT

0.98+

about thirty secondsQUANTITY

0.98+

OneQUANTITY

0.97+

over 100 years oldQUANTITY

0.97+

Day threeQUANTITY

0.97+

less than 12QUANTITY

0.96+

six regional sports networksQUANTITY

0.96+

Pac-12EVENT

0.96+

Pac-10EVENT

0.95+

day threeQUANTITY

0.95+

single pathQUANTITY

0.95+

TwitterORGANIZATION

0.95+

NABEVENT

0.95+

NAB Show 2017EVENT

0.95+

Pac-12 ConferenceEVENT

0.95+

around 100 venuesQUANTITY

0.94+

OlympicEVENT

0.93+

851st eventQUANTITY

0.93+

GooglesORGANIZATION

0.93+

four-digitQUANTITY

0.93+

second seasonQUANTITY

0.93+

ChyronORGANIZATION

0.91+

All AccessTITLE

0.91+