>> from Seattle WASHINGTON. It's the Q covering AWS Imagine brought to you by Amazon Web service is >> Hey, welcome back already, Jeffrey. Here with the cue, we're in downtown Seattle at the AWS. Imagine, Edie, you event. It's a small conference. It's a second year, but it'll crow like a weed like everything else does the of us. And it's all about Amazon and a degree. As for education, and that's everything from K through 12 community college, higher education, retraining vets coming out of the service. It's a really big area. And we're really excited to have fresh off his keynote presentations where he changed his title on me from what it was >> this morning tow. It was the senator duties >> David Raymond, the director of what was the Virginia Cyber Range and now is the U. S. Cyber range. Virginia Tech. David, Great to see you. >> Yeah, Thank you. Thanks. So the Virginia cyber age actually will continue to exist in its current form. Okay, Well, it'll still serve faculty and students in the in the Commonwealth of Virginia, funded by the state of Virginia. Now the U. S. Cyber Angel fund will provide service to folks outside over, >> so we jumped ahead. So? So it's back up. A step ladder is the Virginia, >> So the Virginia Cyber Range provides courseware and infrastructure so students could do hands on cyber security, educational activities in Virginia, high schools and colleges so funded by the state of Virginia and, um provides this service at no charge to the schools >> and even in high school, >> even in high school. Yes, so now that there are now cybersecurity courses in the Virginia Department of Education course catalogue as of two years ago, and I mean they've grown like wildfire, >> I'm just so a ton of talk here about skills gap. And there's tremendous skills gap. Even the machine's gonna take everybody's job. There's a whole lot of jobs are filled, but what's interesting? I mean, it's the high school angle is really weird. I mean, how do you Most high school kids haven't even kind of clued in tow, privacy and security, opting in and opting out. It's gotta be a really interesting conversation when now you bring security into that a potential career into that and directly reflects on all those things that you do on your phone. >> Well, I would argue that that's exactly the problem. Students are not exposed to cyber security, you know. They don't want the curia potentials are they really don't understand what it is we talked about. We talked about teenagers being digital natives. Really? They know how to use smartphones. They know how to use computers, but they don't understand how they work. And they don't understand the security aspects that go along with using all this technology. And I would argue that by the time a student gets into college they have a plan, right? So I have a student in college. He's he's gonna be a doctor. He knows what a doctor is. He heard of that his whole life. And in high school, he was able to get certified as a nursing assistant. We need cyber security in that same realm, right? If we start students in high school and we and we expose them to cybersecurity courses, they're all elective courses. Some of the students will latch onto it, and I'll say, Hey, this is what I want to be when I grew up. And in Virginia, we have we have this dearth of cyber security expertise and this is true across the country. In Virginia, right now, we have over 30,000 cyber security jobs that are unfilled. That's about 1/3 of the cyber security jobs in this state. And I mean, that's a serious problem, not only in Virginia but nationwide. And one of the ways to fix that is to get high school students exposed to cybersecurity classes, give them some real hands on opportunities. So they're really doing it, not just learning the words and passing the test, and I mean really again in Virginia, this is this is grown like wildfire and really thinks revolutionized cybersecurity education in the state. >> And what are some of the topics that say, a high school level, where you know you're kind of getting versed on the vocabulary and the terminology vs when they go into into college and start to take those types, of course, is >> yeah, so in Virginia, there's actually cybersecurity courses across the C T E career pathways. And so SETI is the career and technical education curricula. And so there are courses like cyber security and health care, where students learn about personal health data and how to secure that specific specific kinds of data, they learn about the regulations behind that data. There's healthcare in manufacturing, where students learn about industrial control systems and you know how those things need to be secured and how they're different from a laptop or a phone. And the way those air secured and what feeds into all of those courses is an introductory course. Cyber security fundamentals, where students learn some of the very basics they learn the terminology. They learn things like the C I. A. Triad right, confidentiality, integrity and availability of the three basic components of security that you try to maintain for any system. So they start out learning the basics. But still they're doing that hands on. So they're so they're in a network environment where they see that you know that later on in the course during Capstone exercises, they might see someone trying to attack a computer that they're that they're tasked to defend and a defender of what does that look like? What are the things that I'm going to do? That computer? You know, I might install anti virus. I might have a firewall on the computer. And how do I set that up and etcetera etcetera. So high school start with the basics. As as students progressed through their high school years, there are opportunities to take further more advanced classes in the high schools. And then when they get to college, some of those students are gonna have latched onto cyber security as a potential career field. Now, now we've got him right way, get him into the right into the right majors and into the right courses. And our hope is that that's gonna sort of kick start this pipeline of students in Virginia colleges, >> right? And then I wonder if you could >> talk a little bit about the support at the state level. And it's pretty interesting that you had him from the state level we heard earlier today about supported the state level. And it was Louisiana for for another big initiative. So you know that the fact that the governor and the Legislature are basically branding this at the state level, not the individual school district level, is a pretty strong statement of the prioritization that they're putting on this >> that has been critical to our success. If we didn't have state level support, significant state level support, there's no way we could be where we are. So the previous governor of Virginia, Terry McAuliffe, he latched on to cyber security education as one of his signature initiatives. In fact, he was the president of the State Governors Association, and in that role he cybersecurity was one of his condition. So so he felt strongly about educating K 12 education college students feeding that cybersecurity pipeline Onda Cyberangels one of one of a handful of different initiatives. So they were veterans scholarships, and there were some community college scholarships and other other initiatives. Some of those are still ongoing so far are not. But but Cyber Range has been very successful. Funded by the state provides a service at no cost to high schools and colleges on Dad's Been >> critically, I can't help. We're at our say earlier this year, and I'm just thinking of all the CEOs that I was sitting with over the course of a couple of days that are probably looking for your phone number right now. Make introduction. But I'm curious. Are are the company's security companies. I mean, Arcee is a huge show. Amazon just had their first ever security conference means a lot of money being invested in this space. Are they behind it? Have you have you looked for in a kind of private company participation to help? Because they desperately need these employees? >> Definitely. So we've just started down that road, Really? I mean, our state funding has kept us strong to this point in our state funding is gonna continue into the foreseeable future. But you're right. There are definitely opportunities to work with industry. Certainly a DBS has been a very strong partner of our since the very beginning. They really I mean, without without the help of some, some of their cloud architects and other technical folks way could not have built what we built in the eight of us. Cloud. We've also been talking to Palo Alto about using some of their virtual appliances in our network environments. So yeah, so we're definitely going down the road of industry partners and that will continue to grow, I'm sure >> So then fast forward today to the keynote and your your announcement that now you taking it beyond just Virginia. So now it's the U. S. Cyber range. Have that come apart? Come about. What does that mean? >> Yes, So we've been We've been sharing the story of the Virginia cyber range for the last couple of years, and I goto national conferences and talk about it. And, um, just to just sort of inform other states, other other school systems what Virginia's doing. How could you? How could you potentially match what we're doing and what The question that I keep getting is I don't want to reinvent the wheel. How can I buy what you have? And that's been sort of a constant drumbeat over the last couple of years. So we decided fairly early on that we might want to try to expand beyond Virginia, and it just sort of the conditions were right about six months ago. So we set a mark on the wall, he said. In Summer of 2019 we're gonna make this available to folks outside of Virginia. And so, so again, the Virginia Cyberangels still exist. Funded by the Commonwealth of Virginia, the U. S cyber range is still part of Virginia Tech. So within Virginia Tech, but we will have to we will have to essentially recoup our costs so we'll have to spend money on cloud infrastructure and We'll have to spend salary money on folks who support this effort. And so we'll recoup costs from folks that are outside of Virginia using our service. But, um, we think the costs are gonna be very competitive compared to similar efforts. And we're looking forward to some successes here. >> And do you think you're you're kind of breakthrough will be at the high school level, the You know, that underground level, you know, where do you kind of see the opportunities? You've got the whole thing covered with state support in Virginia. How does that get started in California? How's that get started here? Yeah, that's a Washington state. >> That's a great question. So really, when we started this, I thought we were building a thing for higher ed. That's my experience. I've been teaching cyber security and higher ed for several years, and I knew I knew what I would want if I was using it, and I do use it. So I teach classes at Virginia Tech Graduate program. So I I used the Virginia side in my class, and, um, what has happened is that the high schools have latched onto this as I mentioned, and Most of our users are high schools. In Virginia, we have 180. Virginia High School is using the Virgin Cyber. That's almost >> 188 1 >> 180. That's almost half the high schools in the state using the Virginia cyber age. So we think. And if you think about, you know, higher. Ed has been teaching cybersecurity classes that the faculty members who have been teaching them a lot of them have set up their own network infrastructure. They have it set up the way they want it, and it ties into their existing courseware, and you know they're going to use that, At least for now. What we provide is is something that makes it so that a high school or a community college doesn't have to figure out how to fund or figure out how to actually put this network architecture together. They just come to us. They have the flexibility of the flexibility to use, just are very basic plug and play network environments, or they have flexibility to, um, make modifications depending on how sophisticated they themselves are with with, you know, manipulating systems and many playing the network so so Our expectation is that the biggest growth is going to be in the high school market, >> right? That's great, because when you say cyber range God, finally, Donna me use it like a target range. It's like a place to go practice >> where the name comes from, right? >> Absolutely. If I finally like okay, I get it. So because it's not only the curriculum and the course where and everything else but it's actually an environment, it depends on the stage things and do things exactly >> So students could d'oh offensive, offensive and defensive cybersecurity activities. And so early on, when we were teaching students howto hack essentially in colleges, you know, there were people who were concerned about that on the military case we make for that is you can't teach somebody how to defend unless they understand how they're gonna be attacked. The same is true in this case. So all of our all of our course, where has lots of ethics and no other legal and other other discussions embedded throughout. So students understand the implications of what their actions would be if they do it somewhere else. And, um, right, these are all isolated network environments their places where students can get hands on in a place where they can essentially do whatever they want without causing trouble on the school network or on the Internet. And it's very much akin to a rifle range, >> right? Like you said, you can have different scenarios. And I would imagine there's probably gonna be competitions of you think. Fact. You know what's going on in the robotics world for lots of all these things, right? Like white hat, black hat hacker. Well, very, very exciting. David, Congratulations. And it sounds like you're well on your way. Thanks. Great. Alright, >> He's David. I'm Jeff. You're watching The Cube were at Washington State Convention Centre just across the street at a W s. Imagine. Thanks for watching. We'll see you next time. >> Thanks.

(light music) >> Announcer: TheCUBE's live coverage is made possible by funding from Dell Technologies. Creating technologies that drive human progress. (upbeat music) >> Welcome back to the Fira in Barcelona. Dave Vellante with Dave Nicholson. Lisa Martin's been here all week. John Furrier is in our Palo Alto studio, banging out all the news. Don't forget to check out siliconangle.com, thecube.net. This is day four, our last segment, winding down. MWC23, super excited to be here. Wayne Duso, friend of theCUBE, VP of engineering from products at AWS is here with Iyad Tarazi, who's the CEO of Federated Wireless. Gents, welcome. >> Good to be here. >> Nice to see you. >> I'm so stoked, Wayne, that we connected before the show. We texted, I'm like, "You're going to be there. I'm going to be there. You got to come on theCUBE." So thank you so much for making time, and thank you for bringing a customer partner, Federated Wireless. Everybody knows AWS. Iyad, tell us about Federated Wireless. >> We're a software and services company out of Arlington, Virginia, right outside of Washington, DC, and we're really focused on this new technology called Shared Spectrum and private wireless for 5G. Think of it as enterprises consuming 5G, the way they used to consume WiFi. >> Is that unrestricted spectrum, or? >> It is managed, organized, interference free, all through cloud platforms. That's how we got to know AWS. We went and got maybe about 300 products from AWS to make it work. Quite sophisticated, highly available, and pristine spectrum worth billions of dollars, but available for people like you and I, that want to build enterprises, that want to make things work. Also carriers, cable companies everybody else that needs it. It's really a new revolution for everyone. >> And that's how you, it got introduced to AWS. Was that through public sector, or just the coincidence that you're in DC >> No, I, well, yes. The center of gravity in the world for spectrum is literally Arlington. You have the DOD spectrum people, you have spectrum people from National Science Foundation, DARPA, and then you have commercial sector, and you have the FCC just an Uber ride away. So we went and found the scientists that are doing all this work, four or five of them, Virginia Tech has an office there too, for spectrum research for the Navy. Come together, let's have a party and make a new model. >> So I asked this, I'm super excited to have you on theCUBE. I sat through the keynotes on Monday. I saw Satya Nadella was in there, Thomas Kurian there was no AWS. I'm like, where's AWS? AWS is everywhere. I mean, you guys are all over the show. I'm like, "Hey, where's the number one cloud?" So you guys have made a bunch of announcements at the show. Everybody's talking about the cloud. What's going on for you guys? >> So we are everywhere, and you know, we've been coming to this show for years. But this is really a year that we can demonstrate that what we've been doing for the IT enterprise, IT people for 17 years, we're now bringing for telcos, you know? For years, we've been, 17 years to be exact, we've been bringing the cloud value proposition, whether it's, you know, cost efficiencies or innovation or scale, reliability, security and so on, to these enterprise IT folks. Now we're doing the same thing for telcos. And so whether they want to build in region, in a local zone, metro area, on-prem with an outpost, at the edge with Snow Family, or with our IoT devices. And no matter where they want to start, if they start in the cloud and they want to move to the edge, or they start in the edge and they want to bring the cloud value proposition, like, we're demonstrating all of that is happening this week. And, and very much so, we're also demonstrating that we're bringing the same type of ecosystem that we've built for enterprise IT. We're bringing that type of ecosystem to the telco companies, with CSPs, with the ISP vendors. We've seen plenty of announcements this week. You know, so on and so forth. >> So what's different, is it, the names are different? Is it really that simple, that you're just basically taking the cloud model into telco, and saying, "Hey, why do all this undifferentiated heavy lifting when we can do it for you? Don't worry about all the plumbing." Is it really that simple? I mean, that straightforward. >> Well, simple is probably not what I'd say, but we can make it straightforward. >> Conceptually. >> Conceptually, yes. Conceptually it is the same. Because if you think about, firstly, we'll just take 5G for a moment, right? The 5G folks, if you look at the architecture for 5G, it was designed to run on a cloud architecture. It was designed to be a set of services that you could partition, and run in different places, whether it's in the region or at the edge. So in many ways it is sort of that simple. And let me give you an example. Two things, the first one is we announced integrated private wireless on AWS, which allows enterprise customers to come to a portal and look at the industry solutions. They're not worried about their network, they're worried about solving a problem, right? And they can come to that portal, they can find a solution, they can find a service provider that will help them with that solution. And what they end up with is a fully validated offering that AWS telco SAS have actually put to its paces to make sure this is a real thing. And whether they get it from a telco, and, and quite frankly in that space, it's SIs such as Federated that actually help our customers deploy those in private environments. So that's an example. And then added to that, we had a second announcement, which was AWS telco network builder, which allows telcos to plan, deploy, and operate at scale telco network capabilities on the cloud, think about it this way- >> As a managed service? >> As a managed service. So think about it this way. And the same way that enterprise IT has been deploying, you know, infrastructure as code for years. Telco network builder allows the telco folks to deploy telco networks and their capabilities as code. So it's not simple, but it is pretty straightforward. We're making it more straightforward as we go. >> Jump in Dave, by the way. He can geek out if you want. >> Yeah, no, no, no, that's good, that's good, that's good. But actually, I'm going to ask an AWS question, but I'm going to ask Iyad the AWS question. So when we, when I hear the word cloud from Wayne, cloud, AWS, typically in people's minds that denotes off-premises. Out there, AWS data center. In the telecom space, yes, of course, in the private 5G space, we're talking about a little bit of a different dynamic than in the public 5G space, in terms of the physical infrastructure. But regardless at the edge, there are things that need to be physically at the edge. Do you feel that AWS is sufficiently, have they removed the H word, hybrid, from the list of bad words you're not allowed to say? 'Cause there was a point in time- >> Yeah, of course. >> Where AWS felt that their growth- >> They'll even say multicloud today, (indistinct). >> No, no, no, no, no. But there was a period of time where, rightfully so, AWS felt that the growth trajectory would be supported solely by net new things off premises. Now though, in this space, it seems like that hybrid model is critical. Do you see AWS being open to the hybrid nature of things? >> Yeah, they're, absolutely. I mean, just to explain from- we're a services company and a solutions company. So we put together solutions at the edge, a smart campus, smart agriculture, a deployment. One of our biggest deployment is a million square feet warehouse automation project with the Marine Corps. >> That's bigger than the Fira. >> Oh yeah, it's bigger, definitely bigger than, you know, a small section of here. It's actually three massive warehouses. So yes, that is the edge. What the cloud is about is that massive amount of efficiency has happened by concentrating applications in data centers. And that is programmability, that is APIs that is solutions, that is applications that can run on it, where people know how to do it. And so all that efficiency now is being ported in a box called the edge. What AWS is doing for us is bringing all the business and technical solutions they had into the edge. Some of the data may send back and forth, but that's actually a smaller piece of the value for us. By being able to bring an AWS package at the edge, we're bringing IoT applications, we're bringing high speed cameras, we're able to integrate with the 5G public network. We're able to bring in identity and devices, we're able to bring in solutions for students, embedded laptops. All of these things that you can do much much faster and cheaper if you are able to tap in the 4,000, 5,000 partners and all the applications and all the development and all the models that AWS team did. By being able to bring that efficiency to the edge why reinvent that? And then along with that, there are partners that you, that help do integration. There are development done to make it hardened, to make the data more secure, more isolated. All of these things will contribute to an edge that truly is a carbon copy of the data center. >> So Wayne, it's AWS, Regardless of where the compute, networking and storage physically live, it's AWS. Do you think that the term cloud will sort of drift away from usage? Because if, look, it's all IT, in this case it's AWS and federated IT working together. How, what's your, it's sort of a obscure question about cloud, because cloud is so integrated. >> You Got this thing about cloud, it's just IT. >> I got thing about cloud too, because- >> You and Larry Ellison. >> Because it's no, no, no, I'm, yeah, well actually there's- >> There's a lot of IT that's not cloud, just say that okay. >> Now, a lot of IT that isn't cloud, but I would say- >> But I'll (indistinct) cloud is an IT tool, and you see AWS obviously with the Snow fill in the blank line of products and outpost type stuff. Fair to say that you're, doesn't matter where it is, it could be AWS if it's on the edge, right? >> Well, you know, everybody wants to define the cloud as what it may have been when it started. But if you look at what it was when it started and what it is today, it is different. But the ability to bring the experience, the AWS experience, the services, the operational experience and all the things that Iyad had been talking about from the region all to all the way to, you know, the IoT device, if you would, that entire continuum. And it doesn't matter where you start. Like if you start in region and you need to bring your value to other places because your customers are asking you to do so, we're enabling that experience where you need to bring it. If you started at the edge, and- but you want to build cloud value, you know, whether it's again, cost efficiency, scalability, AI, ML or analytics into those capabilities, you can start at the edge with the same APIs, with the same service, the same capabilities, and you can build that value in right from the get go. You don't build this bifurcation or many separations and try to figure out how do I glue them together? There is no gluing together. So if you think of cloud as being elastic, scalable flexible, where you can drive innovation, it's the same exact model on the continuum. And you can start at either end, it's up to you as a customer. >> And I think if, the key to me is the ecosystem. I mean, if you can do for this industry what you've done for the technology- enterprise technology business from an ecosystem standpoint, you know everybody talks about flywheel, but that gives you like the massive flywheel. I don't know what the ratio is, but it used to be for every dollar spent on a VMware license, $15 is spent in the ecosystem. I've never heard similar ratios in the AWS ecosystem, but it's, I go to reinvent and I'm like, there's some dollars being- >> That's a massive ecosystem. >> (indistinct). >> And then, and another thing I'll add is Jose Maria Alvarez, who's the chairman of Telefonica, said there's three pillars of the future-ready telco, low latency, programmable networks, and he said cloud and edge. So they recognizing cloud and edge, you know, low latency means you got to put the compute and the data, the programmable infrastructure was invented by Amazon. So what's the strategy around the telco edge? >> So, you know, at the end, so those are all great points. And in fact, the programmability of the network was a big theme in the show. It was a huge theme. And if you think about the cloud, what is the cloud? It's a set of APIs against a set of resources that you use in whatever way is appropriate for what you're trying to accomplish. The network, the telco network becomes a resource. And it could be described as a resource. We, I talked about, you know, network as in code, right? It's same infrastructure in code, it's telco infrastructure as code. And that code, that infrastructure, is programmable. So this is really, really important. And in how you build the ecosystem around that is no different than how we built the ecosystem around traditional IT abstractions. In fact, we feel that really the ecosystem is the killer app for 5G. You know, the killer app for 4G, data of sorts, right? We started using data beyond simple SMS messages. So what's the killer app for 5G? It's building this ecosystem, which includes the CSPs, the ISVs, all of the partners that we bring to the table that can drive greater value. It's not just about cost efficiency. You know, you can't save your way to success, right? At some point you need to generate greater value for your customers, which gives you better business outcomes, 'cause you can monetize them, right? The ecosystem is going to allow everybody to monetize 5G. >> 5G is like the dot connector of all that. And then developers come in on top and create new capabilities >> And how different is that than, you know, the original smartphones? >> Yeah, you're right. So what do you guys think of ChatGPT? (indistinct) to Amazon? Amazon turned the data center into an API. It's like we're visioning this world, and I want to ask that technologist, like, where it's turning resources into human language interfaces. You know, when you see that, you play with ChatGPT at all, or I know you guys got your own. >> So I won't speak directly to ChatGPT. >> No, don't speak from- >> But if you think about- >> Generative AI. >> Yeah generative AI is important. And, and we are, and we have been for years, in this space. Now you've been talking to AWS for a long time, and we often don't talk about things we don't have yet. We don't talk about things that we haven't brought to market yet. And so, you know, you'll often hear us talk about something, you know, a year from now where others may have been talking about it three years earlier, right? We will be talking about this space when we feel it's appropriate for our customers and our partners. >> You have talked about it a little bit, Adam Selipsky went on an interview with myself and John Furrier in October said you watch, you know, large language models are going to be enormous and I know you guys have some stuff that you're working on there. >> It's, I'll say it's exciting. >> Yeah, I mean- >> Well proof point is, Siri is an idiot compared to Alexa. (group laughs) So I trust one entity to come up with something smart. >> I have conversations with Alexa and Siri, and I won't judge either one. >> You don't need, you could be objective on that one. I definitely have a preference. >> Are the problems you guys solving in this space, you know, what's unique about 'em? What are they, can we, sort of, take some examples here (indistinct). >> Sure, the main theme is that the enterprise is taking control. They want to have their own networks. They want to focus on specific applications, and they want to build them with a skeleton crew. The one IT person in a warehouse want to be able to do it all. So what's unique about them is that they're now are a lot of automation on robotics, especially in warehousing environment agriculture. There simply aren't enough people in these industries, and that required precision. And so you need all that integration to make it work. People also want to build these networks as they want to control it. They want to figure out how do we actually pick this team and migrate it. Maybe just do the front of the house first. Maybe it's a security team that monitor the building, maybe later on upgrade things that use to open doors and close doors and collect maintenance data. So that ability to pick what you want to do from a new processors is really important. And then you're also seeing a lot of public-private network interconnection. That's probably the undercurrent of this show that haven't been talked about. When people say private networks, they're also talking about something called neutral host, which means I'm going to build my own network, but I want it to work, my Verizon (indistinct) need to work. There's been so much progress, it's not done yet. So much progress about this bring my own network concept, and then make sure that I'm now interoperating with the public network, but it's my domain. I can create air gaps, I can create whatever security and policy around it. That is probably the power of 5G. Now take all of these tiny networks, big networks, put them all in one ecosystem. Call it the Amazon marketplace, call it the Amazon ecosystem, that's 5G. It's going to be tremendous future. >> What does the future look like? We're going to, we just determined we're going to be orchestrating the network through human language, okay? (group laughs) But seriously, what's your vision for the future here? You know, both connectivity and cloud are on on a continuum. It's, they've been on a continuum forever. They're going to continue to be on a continuum. That being said, those continuums are coming together, right? They're coming together to bring greater value to a greater set of customers, and frankly all of us. So, you know, the future is now like, you know, this conference is the future, and if you look at what's going on, it's about the acceleration of the future, right? What we announced this week is really the acceleration of listening to customers for the last handful of years. And, we're going to continue to do that. We're going to continue to bring greater value in the form of solutions. And that's what I want to pick up on from the prior question. It's not about the network, it's not about the cloud, it's about the solutions that we can provide the customers where they are, right? And if they're on their mobile phone or they're in their factory floor, you know, they're looking to accelerate their business. They're looking to accelerate their value. They're looking to create greater safety for their employees. That's what we can do with these technologies. So in fact, when we came out with, you know, our announcement for integrated private wireless, right? It really was about industry solutions. It really isn't about, you know, the cloud or the network. It's about how you can leverage those technologies, that continuum, to deliver you value. >> You know, it's interesting you say that, 'cause again, when we were interviewing Adam Selipsky, everybody, you know, all journalists analysts want to know, how's Adam Selipsky going to be different from Andy Jassy, what's the, what's he going to do to Amazon to change? And he said, listen, the real answer is Amazon has changed. If Andy Jassy were here, we'd be doing all, you know, pretty much the same things. Your point about 17 years ago, the cloud was S3, right, and EC2. Now it's got to evolve to be solutions. 'Cause if that's all you're selling, is the bespoke services, then you know, the future is not as bright as the past has been. And so I think it's key to look for what are those outcomes or solutions that customers require and how you're going to meet 'em. And there's a lot of challenges. >> You continue to build value on the value that you've brought, and you don't lose sight of why that value is important. You carry that value proposition up the stack, but the- what you're delivering, as you said, becomes maybe a bigger or or different. >> And you are getting more solution oriented. I mean, you're not hardcore solutions yet, but we're seeing more and more of that. And that seems to be a trend. We've even seen in the database world, making things easier, connecting things. Not really an abstraction layer, which is sort of antithetical to your philosophy, but it creates a similar outcome in terms of simplicity. Yeah, you're smiling 'cause you guys always have a different angle, you know? >> Yeah, we've had this conversation. >> It's right, it's, Jassy used to say it's okay to be misunderstood. >> That's Right. For a long time. >> Yeah, right, guys, thanks so much for coming to theCUBE. I'm so glad we could make this happen. >> It's always good. Thank you. >> Thank you so much. >> All right, Dave Nicholson, for Lisa Martin, Dave Vellante, John Furrier in the Palo Alto studio. We're here at the Fira, wrapping out MWC23. Keep it right there, thanks for watching. (upbeat music)

>> Announcer: Live from Chicago, Illinois, it's the Cube covering VeeamON 2018. Brought to you by Veeam. >> Welcome back to Chicago, everybody. This is the Cube, the leader in live tech coverage, and you're watching our exclusive coverage of VEEAMON 2018. #VeeamON. My name is Dave Vallante and I'm here with my cohost Stuart Miniman. Stu, great to be working with you again. >> Thanks Dave. Admiral, David G. Simpson is here. He's a former Chief Public Safety and homeland Security Bureau and CEO, currently, of Pelorus, a consultancy that helps organizations think through some of the risk factors that they face. David, welcome to the Cube. Thanks so much for taking time out. >> It's my pleasure to be here. >> So, as I was saying, we, we missed a big chunk of your keynote this morning cause we had to come back to the cube and do our open, but let's start with your background and kind of why you're here. >> Sure, well, I spent over three decades in the Navy where my responsibilities throughout included the resiliency of the ability to command and control forces in areas around the world not always so nice and often arduous and often at sea. So, that experience really has given me a very good appreciation, not only for how important economy of operations is, but how difficult it can be and how important the details are, so I am a natural fan of what FEMA's doing to make that easier for organizations. After DOD, I was recruited by the chairman of the FCC to lead the Public Safety Homeland Security Bureau for the Federal Communications Commission. And, in that position, I have responsibility for the nation's climate one system, emergency alerting, and the resiliency of over 30,000 telecommunication companies in the domestic market, so both experiences really have given me a very good insight into the need, the consequence of not getting it right, how to prepare to get it right, but also an ability to look at what's coming down the pike with the new telecommunications technologies that will really be game changers for functionality in the new internet of things environment. >> So, three decades of public service. First of all, thank you. >> Thank you. It's quite an accomplishment. And then, we had talked off camera that we, a couple of years ago, had Robert Gates on and we were gettin' detailed into how the experience that someone like you has had in the public sector translated to the private sector. It used to be there was just such a huge gap between, you know, what you did and what a, what a company had to, had to worry about. Do you see that gap closing? And, maybe, you could add some color to that. >> Sure, and in particular, in the cyber arena, you know, cyber, unlike the land, sea, and air domains, is a domain of Man's own making and the constraints around that domain are of our own choosing. And, we're not constrained by physics, we're constrained by the investment decisions we make and the contours of that expanding environment. But, the internet started out as a DOD research and development project, ARPA, so it has not been unusual for DOD to be out in front in some of the development aspects where counterintuitively we would, normally, see industry out in front. The same occurred I believe with cyber when our intelligence community over 10 years ago said, hey, this is a great thing, this internet thing. And, it's super that we're doing more and more communications, that we're talking with devices at the edge around the battle space, but it's vulnerable to attack and we need to organize, so that we are capable in the defense of that great cyber set of functionality that we've built. >> Could you expand? Just, so, you're doing some teaching in the cyber security world too. Maybe you could share a little bit what you're doing and what you see as kind of the state of this today >> Yeah, well, thank you for asking that about a year ago, the dean of the business school of Virginia Tech, asked me if I wouldn't consider building a cyber program for the business school. Tech has always had a strong engineering component to cyber security and it's led by a good friend of mine Dr. Charles Clancy with some superb research going on, but, increasingly, over two thirds of the work roles, in cyber security are not engineering. They really have much more to do with traditional business functions. Yet, most business leaders aren't well prepared to assess that risk environment, let alone appreciate it, and then, drive investments to address risk reduction. So, at Virginia Tech, we've built a series of four courses that in the MBA programs, the Masters of Accounting, the Masters of Business IT, we are now teaching prospective business leaders how to look at the risk environment and organize an investment structure using the NIST, or National Institute of the Standards of Technology, risk management framework, so that can be done in a repeatable way that communicates well with industry. And, companies like Veeam have an important role to play in that space because Veeam really translates much of the engineering complexities into business understandable conditions by which decisions about that data space can really be made. >> I want to share an observation that we had on the Cube last year, one of my favorite interviews was with a gentleman from ICIT, James Scott. He's a security expert, you may know him. And, we asked him what the biggest threat was to United States and his answer surprised me. I thought it was going to be, you know, cyber warfare or risks to critical infrastructure, he said the weaponization of social media was the number one threat, like wow. And, we had a really interesting discussion about that and, you know, I think of, you know, your background, loose lips sink ships, people on social give up there credentials, all of a sudden, you've got some outside bad actors controlling the narrative, controlling the meme and controlling the population without firing a shot. Wow, so what are your thoughts on social media and it's risk to our society and how to deal with it? >> Well, we're seeing in the last year, that he's very prescient, right, in that you can lockdown all the bits and the bytes and get the integrity, the confidentiality, and the availability of your data sets taken care of, but in a world where the public square, if you will, is now a virtual public square, if an adversary can change the perception of reality in that public square, or if they can cause our democracy to lose confidence in that public square, then an adversary can really achieve a kill, if you will, a desired effect in a way that is very negative for the country, so I don't see that though as being completely distinguished from cyber security. I see, in my mind, that we need to expand the universe, to protect the universe of cyber into that cognitive space. And, we need to understand, increasingly, the origin of comment in the social media arena. We need to understand therole algorithms have to play in amplifying a message and suppressing other messages. And, we need to, I think, have a greater accountability for businesses that are in that virtual public square line of business to help consumers and communities continue to have confidence in that public square and we're, we're challenged in that area. 'cause see Mark Zuckerberg's testimony, right >> Sure. >> Illuminated some big challenges there. >> Yeah, I mean, my heart went out to Zuckerberg, it was, I was like the poor guy, he's just trying to build out a social network and now he's getting, you know, attacked by politicians who are saying, wow you mean you use data for political gain, or you allowed somebody to do it. >> He was in a tough spot. >> And politicians themselves, I think, were a bit embarrassed in revealing their lack of tech savvy in a world where we should expect policy makers to be at least aware enough of the parameters around the virtual public square where they can help develop the right policy to ensure that this continues to be a net asset for the United States, for communities, and for consumers. >> Technology kind of got us into this problem, but, technology, in and of itself, is not going to get out of, get us out of this problem >> Right. >> It's others in the organization, the lines of business, the policies, the practices, some of the work that you do in your teachings, may be >> Yeah, absolutely and when I talk to aspiring business leaders, I communicate a couple of things to them. One, they need to get their heads out of being the decider as the CEO. Increasingly, they will be creating decision environments, right, where decision operations occur and are driven by algorithms, by machine learning, and AI, and so they've got to be thinking, about how do they create those environments to deliver the right kind of decision results that they're looking for. The second piece that I talk to them about, that's counterintuitive, is that they need to, as they bring in network functional virtualization and more and more software oriented things that used to be hardware, they've got to understand the risk exposure from that and bring in, they can, a way to address cyber risk as they introduce new functionality in the market. >> Well, it's interesting of an Admiral talking about network function virtualization, I'm very impressed. Admiral Simpson, thanks very much for coming on the Cube. >> Sure. >> Really a pleasure having you and best of luck in your work. >> Well, thank you and it's great to be here with the Veeam professionals that, I think, are really building a command and control layer of an enterprise of data space that will be very important for the future. >> Alright, okay, thanks for watching everybody. We will be right back, Stu Miniman and Dave Vallante from VeeamOn 2018, you're watching the Cube. >> Great thanks. (upbeat music)