>>from around the globe. It's the Q with digital coverage of AWS Public sector online brought to you by Amazon Web services. Welcome back to the cubes. Virtual coverage of AWS Amazon Web services published. Public Sector Summit Online I'm John for your host with a great Gas Cube alumni Kate Goodall, Healthy in co founder and CEO, also known as the Halsey in house in the D C area. Kate, great to see you. Thanks for coming on. Virtually >>you, too. Thanks for having me, John. >>We can't be there in person. Normally, we're in person by rain going to these events. We can't do it this year because of Cove in the Pandemic. But this topic that I'm proud to talk to you about is Bahrain Women intensive program and just diversity in the global tech scene in general. So first tell us what's going on with the 2021 by Rain. Women's initiative Intensive initiative. >>Yeah, absolutely. As you know, Housing Incubator has been running for about seven years now. We've welcomed during that time over 150 entrepreneurs through a full time fellowship program which you were there, John, you saw, you know It is a really unique program that includes residents in a ah house in Georgetown s O that people really get to sort of former community. But the full time residential program isn't the right fit preneurs. So we also offer these intensive housing incubator programs for early stage social entrepreneurs from different parts of the world in different industries and sectors. Um, a W s been an amazing partner both for the full time fellowship program on for many of these intensive, including one that was focused earlier this year on entrepreneurs, an opportunity zones in our very own city. Um, but this new intensive partnership is designed specifically to support tech oriented social enterprise startups that are founded by women and based in Bahrain s. So it's It's really nicely at this intersection of calcium goal off supporting entrepreneurs who are often underserved or underrepresented. And AWS is very clearly stated goal of diversifying leadership in tech. >>I was there last year in person Bahrain, and, uh, I went to the women's diversity um, breakfast and I'm like, This is exciting and I had to give up my seat. There was so many people, there was high demand eso I >>wanna >>ask you what >>is >>this program hoping to achieve the intensive initiative? >>Yeah. I mean, there's certain things that we're always seeking to achieve in supporting and serving sort of the brightest minds and the best ideas in social enterprise. On in many ways, this one is no different. Um, but we're really looking Thio Thio, find some incredible startups in Bahrain. Um, applications for the program start today. Andi will be measuring. You know, the success of the program on a number of factors, Aziz, we always do. You know, ultimately, it's the number of jobs that get created theme the quality and quantity of the impact of the startups Onda And ultimately, you know, revenue and dollars raised all of the things that you would measure a successful business by, um uh, s so we're just really excited to find some incredible ventures that fit really well in this in the selection criteria. Andi, we'll be looking thio. Everyone's help spread the word about this great opportunity. >>Congratulations on your new program. I wanna ask you specifically, if you could give some examples of the kinds of startups you're hoping to attract, so as you look at the candidates. What's gonna be the criteria you mentioned is a criteria What jumps off the page in your mind. >>Yeah. So we want people that really understand that. Why, you know, why are they starting that business on bond? Ideally, people that have a really good idea for a rapidly scaling tech startup that also has a double bottom line attached to it. So something whereby the business models succeeds and scales and achieves eso to with the impact that is inherent in that in that model, you know, some some examples from just passed cohorts at healthy. And, you know, we've had most recently, um, incredible entrepreneur that came out off the US prison system and was really interested in reducing recidivism and worked on a tech startup that allows families to communicate with incarcerated loved ones where through a tech platform where you can convert your text to a loved one into a postcard that then could be sent into the system because obviously people aren't allowed to communicate through cell phones when they're incarcerated s Oh, that's a good example of something where you know the profit and impact really scale themselves. Um, you know, similarly from just this. You know, recent cohorts, we had a, uh, founder who herself suffered from pulmonary pulmonary hypertension. And she created a really great wearable device that can attach to your ear. Looks just like an earring. It's quite fashionable, actually. I want one. And, um, it lets you know how your oxygen level is because she just didn't have access to something that was that easy and wearable, but needed to monitor her oxygen level. Turns out, that's actually really, ah, useful piece of technology during covert. So, you know, we're looking for people that are thinking about healthcare, thinking about the environment, thinking about education on decree, ating a sustainable business model that that will help them to scale that idea. >>I wanna get into the whole social entrepreneurship conversation. It's really great when I wanna unpack that, But let's stay on this program. Um, it's super exciting. How do people get involved? It's open, but there's some criteria. Um, you mentioned startups. You're looking for changing world double Bottom line. How do people get involved? >>Really excited. You asked that because I you know, I have some people that are watching can help us um certainly, uh, going to the home page of our website housing house dot or GTA. If anyone knows any great social entrepreneurs in Bahrain, please let them know and help us spread the word. Really happy to be working with AWS and startup Borane to do so. But we we want to, you know, make it as far and wide as possible. So both for people that are interested in applying to the program and also people that are interested in helping because we always pull together a vast network of mentors and advisors and investors to really make the programmers robustas possible, they should I would encourage everyone to reach out and get in touch either through the website or, uh at housing inspires on Social Media said that our team can get back to you >>for the question is how, um What? How will the selection process work and when will they be >>partnering with AWS and start up by rain? Thio select the best start up ventures. They'll be notified in December on by The program will begin virtually in January. >>And what are the winners get? They get money. Do they get mentoring? What can you talk >>about package, so every in computer program is a little bit different. But generally they all get, uh, some serious training and assigned mentor a specific skill. Siri's that's bespoke to that intensive, and those founders needs. But more than likely, this one will include, as as they all do, you know ways to plan Thio, acquire customers ways to improve your business model and make good projections ways to think about investment and how to understand. Um, investment bond, get investment should you need thio eso. It'll have all of that along with marketing and branding and how to measure impact. But then also some bespoke things. You know, once we know exactly what the founders needs are on but then very bespoke advisors and mentors in accordance with those needs >>and really nurturing that start up in that project to getting some traction, then hopefully track into some funding vehicles. I imagine right? >>Absolutely, absolutely, and access to D. C. S. You know, great landscape when it comes to this kind of thing, both in terms of sort of three institutions that air here and the investment that is here on do all of them will also, of course, receive a ws cloud computing credits and technical support, which we found to be profoundly helpful for all of our, um, tech startups or tech enabled startups. >>Yeah, I think that's one of the things that people don't realize that some free credits out there as well take advantage of those That's awesome. And I love how this ecosystem nurturing here. When I was in Bahrain, I noticed that very young demographics changing demographics. Diversity is huge. But like here in North America and all around the world, the lack of diversity in the tech sector has been a big conversation is always happening. Thes, impact driven businesses actually consult two things you're doing. A program that impacts the diversity as well as solves the problem for diversity. Talking about double Bottom line. Can you talk about this diversity? >>Yeah, absolutely. I mean, e think you know, it's interesting because we all know that diverse teams out perform. We all understand the imperative to do that, but you're right, it's it's not just a US problem or Bahrain problem. It's a global problem, you know. And I think one of the ways to solve it is to go early because we know that women founders and founders of color and other marginalized founders, you know, start businesses roughly at the same rate. But they generally don't grow as big, and they don't, um, uh often get us much investment. In fact, the investment numbers are quite stark. In terms of who receives venture capital eso. We know that there's a lot left to disrupt, but we also know that if we're going to solve the problems that we all face right now that we need the whole population involved in solving it. So we're really interested in in in creating a much better ecosystem everywhere for for women. Founders on DWI know that that requires the support of everyone, regardless of gender and background and lived experience. Eso it is it is an imperative. But it's also a tremendous opportunity, you know, to get more people involved on Bahrain's got some incredible women and some great, uh, resource is and pieces of the ecosystem already in place. Thio, I think really be a leader in this area. >>Yes. Start up our rain to you mentioned that they have a great program. They're they're really there to help the entrepreneur, and I think the key here and I want to get your reaction to this is that not only is that important to get off the ground and having someone to be around and being a community that fosters the kind of innovation, thinking and getting started, great. But you've had a very successful program. The Halsey in house housing house dot org's as you mentioned, the u R L. You've had success, but you've been physically in D. C. What have you learned from the house? Your house success that you're applying that could be applied for others? Toe learn. >>Yeah, there's there's a lot to unpack there. I mean, we've had a Zai mentioned about 150 you know, Fellows come through our doors and they've gone on to create over 1800 jobs around the world. Received $150 million in funding, which for early stage social social ventures is a really good mark of success. Andi have gone on to impact the lives of more than 2.5 million people around the world, so I hope that this program is that you know will be able to help empower these founders, um, in Bahrain to do exactly those things and to be able to scale the adventures to create that impact. You know, we've learned a lot about you know what these startups need. Um, you know, that goes beyond just sort of the the office space and sort of traditional incubator offerings that they need a really strong community around them to celebrate their successes and also to help them with their lows. Entrepreneurship is a very rocky journey, and so that community becomes really, really important. Eso we know a lot about building, you know, supportive, nurturing community. We also know that you know, women when they go to get investment, are going to receive 70% mawr prevention questions. And this is even from women venture capitalists, right? They just venture capitalists are creatures of habit, and they generally will just look at the patterns, successes and trends that they've had and repeat those. So they're going to be looking for the same types of people. Are they funded in the past, which are traditionally young white males and eso? We know that just by virtue of the system that we all live in on DWhite. It's implanted in all of us that women are going to receive more questions about the risk of their business many, many more than they will about the opportunity. So how do we train women for that landscape? You know, how do we train them to answer the questions about the risk realistically and fairly but pivot so that they get the same opportunities as a male entrepreneur, perhaps to answer questions about the ceiling as well as the floor. >>Yeah, and addresses trade up and understand the criteria and having that confidence. And I think that the great news is that we're all changing and we're all open to it. And there's more funds now like this and your >>leadership. E love that point, John. I think, you know, I think that everyone's eyes are open right, and I can say that sort of it with a really strong sense of conviction. That, like 2020 is is a great year for acknowledging this problem and for I think a lot of joint motivation to really properly address it. So I'm actually feeling really optimistic about it, >>and we're at a cultural crossroads. Everyone kind of knows that you're seeing it play out on the big stage of the world on again. Your leadership has been doing this, and I want to get your thoughts on this because you mentioned entrepreneurship, the ups and downs. Some call it a rollercoaster highs and lows. You have great days, and you have really, really bad days. And it's even compounded when you're not in the pattern matching world of what people are seeing. If you're a woman or under verse, a minority or group, I gotta ask you the question around mental health because one of the things, especially with co vid, is having that community. Because the ups and downs swings are important that people maintain their confidence, and mentors and community add value there. Can you talk about that important piece of the equation because it's it plays a big role, often not talked about much? Um, it is tough now more than ever than ever before, but still not enough. This community there, it's >>having support. We can, you know, we talk about it a lot of healthy and what people need to prioritize their mental health as they grow a business. And ultimately, if you're not doing a good job of that. Your business will not succeed because your team would be healthy and you're just it compounds. Um, so it's really imperative. And it does take a toll on founders on entrepreneurs, I think in in higher degrees. And it does in the general population because a small crack can become a chasm if people are not careful. Andi, everyone knows even if you're super passionate about something, putting in 20 hours a day, every day continuously is eventually going to catch up with you, right? So you have to create healthy habits from the beginning for you and your team on board. And certainly during covert we've seen some of those things exacerbated due to isolation. So that community peace becomes really, really important. I don't think she would mind me saying so. I'm going Thio mention that one of our previous entrepreneurs and Yang brilliant, brilliant woman actually did a great piece. Uh, you can just google and Yang entrepreneur depression, mental health and and it will come up for you, but just a really candid expose on what it is like. Thio be an entrepreneur that perhaps struggles with with mental health >>Yeah, it's super important. And I gotta say, I really love your work. I've always been an admirer of the Halsey in Mission and the people behind it, the halcyon house. And now you're taking it to buy rain under with an intensive kind of program. It's a global landscape. Final word, Kate. What should people know about this program? Summarize it real quick. >>We're just super happy to be reaching out and supporting a greater number off talented founders from the Middle East with Although Bahrain on our partners started, Borane and AWS have to offer. You know, we we love to expand our work to serve more and more entrepreneurs. And we couldn't be more excited to support these women. >>We're an upward better time now than ever. It's gonna be a big change happening. Big cultural change. Your part of it. Thank you for joining me. >>Thank you, John. >>Great to see you >>really appreciate it. >>Thank you. I'm John for your here. The cube. Virtual covering A W s public sector online. Thanks for watching

>>from around the globe. It's the cue with digital coverage of out systems. Next step 2020. Brought to you by Out systems. Welcome back. I'm stupid, man. This is the Cube at Out systems. Next step course. When we gather at the events, one of the big things to talk about is the community and out system show is no exception. Lots of developers, lots of community engagement. A Z they're building and sharing what they have. So to dig into that topic, happen it. Welcome to the program. 10 Lopez. She is the senior director of Community and Advocacy without systems. Again. Thank you so much for joining us. >>Hi. Thanks so much for having me. >>Well, Jen, you know they're there. So much discussion in the industry right now is like OK, what does that the current moment in time with the global pandemic mean for events? What does it mean for communities? The term I've heard used so much is, you know, how do we bring ourselves together even while we're apart? But if you could, you know, give us You know what does the community on help systems look like? You know, you've had this event before. If this was 2019 you know, what did the community activity in the community engagement looked like? >>Yeah, we're definitely in a different world right now, right? So in 2019 gathering the community together, you know, whether it was at at Max step or another in person events that we often had. Um you know that that is such a huge part of building community is getting people together and being able to have those conversations. And, um, sometimes it's just ah, whether it's meeting at, you know, you're getting some coffee and you meet someone. All of those in person things, um, are hard to do online. But we're really working hard this year at, you know, finding those ways to connect in a bunch of different ways with the community. Um, we have our regular technical talks and that sort of thing that we're doing. But we also have a chat where you can come in tow and chat with other community members. We're gonna have ah, 24. You know, we have this 24 hour zoom going on. So you could you know, we're fine trying to find his many ways as possible. Teoh sort of at least get those conversations and have the ability for the community to connect with each other. >>I'm wondering if you can, you know, people look at communities and especially in the developer community There's so many different pieces of that. Uh, when I talkto Gonzalo he was talking about how do we enable the next? You know, 10 million developers? When I talk to help communities, it looks like the app Dev is obviously a big piece of ah of what you're addressing. But you characterize if you could And if you have any staff but loved, understand, you know, the community, the growth of community. You know where the engagement activity is. >>Yeah, thanks. So the community growth of the out systems community has been phenomenal. Um, last year we saw are just for this year with on 90% growth since last year. Uh, we have 22,000 developers on a monthly basis who are actively doing things in the community. Um, that's anywhere from between building APS and asking questions in the forum and, um, using downloading forge components which are reusable APS attending user groups. There's all these things right. We have this activity level that we've seen that has just been through the roof. And, um, Cove in for the community has actually been, You know, we've seen a huge birth specifically march in April, we saw a great increase in new members coming on. And then what happened is our other members jumped in answering way more questions than we've ever had in the forums offering to help in different ways so that between the increase in gross, the growth and increasing activity, uh, the community itself has jumped in to really help out other people. >>Well, if you look at the development community and the tools they use and how they engage there, really, the work from home, you know, movement probably hit them a little bit less that than the average knowledge worker because they're used to being online there. Used to engaging in these environments. Often it is a distributed community, so it sounds like it makes sense. What what else? From a covert standpoint, You know, I've talked to some of the out systems customers and the ability it baked into the five former, something that they're take advantage of. Do you have any interesting stories around. You know how the community is rallying, you know, specifically with Kobe going on? >>Yeah. So, actually, that that Brown was a huge thing for us. We had at both internal and external. We were getting a lot of folks coming to us and saying, you know, everybody wanted to help, right? Especially in the beginning off when it kind of hit globally, everybody wanted to help. So what we did is we launched a program that we called the community the coveted 19 community response. Orban, um and we weren't quite sure exactly how people might react. But what ended up happening is we had thousands of people give ideas. And with those ideas, we had teams of people who were working on building these acts and actually launching the abs to help different communities all around the world with various issues. Whether it waas, you know, um, on an uber like up that was created to help people in a certain community, you know, find somebody who could go to the store for them. Um, there were, you know, these different acts were being created by the community. The ideas were coming from the community and people just really rallied around it because everybody wanted to help and they wanted to participate and be a part of something. And they were able to get these APS out in, you know, record time. Um, I would see other folks. Everyone was was trying to rely on technology at the time. And I would see other folks saying, Oh, you know, we had a team of five people spent 22 weeks building out. You know, our first M v p of this happened at out systems we were seeing people in, you know, two people in one week having, like, awfully blown, flushed out, being created. Um, So we were able to you not just help with the technology simply but help really quickly when it was needed right away. >>You know what? One of the themes I've been hearing a lot at the show is How do we close that? That Helen skill gap? Um, I have to imagine with your community engagements, the advocacy. You've got some visibility in tow. You know what things is out system engaged with when it comes toe educating the next generation, helping people take advantage of some of the new technologies adoption of the new AI features. It gives a little viewpoint as those changing dynamics in the community and specifically for developer. >>Yeah, I think it's it's really interesting. So, um, we have a number of programs with our between our education program and, um, low code schools and various programs where we're getting not just new developers coming in and burning out systems right away. But but actually getting developers who were coming from other programming languages who were ready to learn something new, who are like, Hey, I'm hearing a lot about, you know, uh, these these different ways to be innovative and I, you know, build an act quickly and it's still secure and stable and robust. And all of this. And so we have a lot of people on, you know, coming in in different ways. We're also really excited about a new partnership that we've just launched with women who code. We're you know, we're working really hard at going beyond just sort of those regular ways of people coming in. We want to help bring people from, you know normally, who may be underrepresented intact at the moment because we want to help bring that new generation in and that generations coming from all walks of life. And, um, you know, coming up with working on lots of different ways, Teoh, educate and and bring them in and keep them intact. >>Yeah. You know, Jen, such an important topic. I'm so glad that you brought it up, you know, diversity. Um, you know what? One of the things when when I think about we're lowering the bar. Ah, and you know what necessary skills? You have to get started to be a coder so often it's I have to have this degree. I need to understand these languages. So, you know, do do you feel this general movement is making it more accessible? Are we in a You know, what are we doing? What we doom or to be able to reach out, find some new pools of talent that can help us close this gap. And you know, then, as you said, keep them in tech. >>Yeah, and I think that will be key, is keeping them in tech. But, um, there are right now it's a It's a strange thing to say this is an opportunity, right? But with lots of people. Um, and specifically here in the US, where I am, Obviously we have a lot of folks who have lost jobs, right? People are looking for ways to get into something new. What's great about being able to learn? Ah, out systems is that that you're going to have a a different kind of job, right? You're going to have one of those jobs with an enterprise organization, um, or or or, you know, one of our partnerships. And it's going to level up your career and it totally differently. And there are, um, uh, lots of organizations right now who are also looking to find those those ways online there, like we have all these members in our community. But we're trying to get trained and Intertek and in different ways, and they're reaching out to us as well and saying, Hey, we're hearing a lot about you know, all of these innovative things out systems is doing. How do we work together? And so it's been really exciting to see that it's not just us going out and reaching out its people saying, Oh, I see these really cool things that you're doing and you know, we want to help get our members, um, learning and into this as well. >>All right, let's look a little forward. If we could, Jen, you know, tell us. You know what? What do you What do you see in the future? You know what feedback you're getting from community? What things should we be looking at? Going forward, >>Going forward. I think that, um, development is really going to be focused on on being able to be creative and innovative and finding new ways to do things. We don't have to do things the same old way anymore, right? We can, uh, build a robust application, uh, quickly and likely saw with co bid. Um, you know, we had big issues, and people were able Teoh, uh, figure out a way Thio Thio use technology to actually help fix these issues or solve a problem really quickly. And I see that very much that people it lights something in people's minds of Oh, being a developer doesn't have to just mean sitting and coding all day. It means, you know, doing really but robust things that I can do to help people and use technology in a totally different, innovative way >>Wonderful. Don't want to give you the final word when we talk about out systems bringing the community together. What do you want? People toe understand and connect with on this community? >>Thedc, um, unity itself is very generous and giving and one thing, but I have really, really loved about being a part of out systems is the community itself because they are working really hard to help bring new developers in help train them, give them mentor ship. So there's a There's a big feeling of, you know, it's not just every person out for themselves. They really want to help lift each other up. I think it's really important for, you know, feeding that technology, that new generation and that innovation that that is coming from it. All right, >>well, 10 Lopez thank you. So so much for helping us dig inside the community. Definitely looking at the engagement opportunities this week. And ah, thank you for all of the information that you share. >>Thanks, Dio appreciate it. >>Stay tuned for more cover jumps to minimum. And thank you for watching the Cube

>> from Cambridge, Massachusetts. It's the Cube covering M I T. Chief data officer and information quality Symposium 2019. Brought to you by Silicon Angle Media. >> Welcome back to Cambridge, Massachusetts. Everybody, You're watching the Cube, the leader in live tech coverage, and we're covering the M I t CDO conference M I t. CDO. My name is David Monty in here with my co host, Paul Galen. Mike Stone breakers here. The legend is founder CTO of Of Tamer, as well as many other companies. Inventor Michael. Thanks for coming back in the Cube. Good to see again. Nice to be here. So this is kind of ah, repeat pattern for all of us. We kind of gather here in August that the CDO conference You're always the highlight of the show. You gave a talk this week on the top 10. Big data mistakes. You and I are one of the few. You were the few people who still use the term big data. I happen to like it. Sad that it's out of vogue already, but people associated with the doo doop it's kind of waning, but regardless, so welcome. How'd the talk go? What were you talking about. >> So I talked to a lot of people who were doing analytics. We're doing operation Offer operational day of data at scale, and they always make most of them make a collection of bad mistakes. And so the talk waas a litany of the blunders that I've seen people make, and so the audience could relate to the blunders about most. Most of the enterprise is represented. Make a bunch of the blunders. So I think no. One blunder is not planning on moving most everything to the cloud. >> So that's interesting, because a lot of people would would would love to debate that, but and I would imagine you probably could have done this 10 years ago in a lot of the blunders would be the same, but that's one that wouldn't have been there. But so I tend to agree. I was one of the two hands that went up this morning, and vocalist talk when he asked, Is the cloud cheaper for us? It is anyway. But so what? Why should everybody move everything? The cloud aren't there laws of physics, laws of economics, laws of the land that suggest maybe you >> shouldn't? Well, I guess 22 things and then a comment. First thing is James Hamilton, who's no techies. Techie works for Amazon. We know James. So he claims that he could stand up a server for 25% of your cost. I have no reason to disbelieve him. That number has been pretty constant for a few years, so his cost is 1/4 of your cost. Sooner or later, prices are gonna reflect costs as there's a race to the bottom of cloud servers. So >> So can I just stop you there for a second? Because you're some other date on that. All you have to do is look at a W S is operating margin and you'll see how profitable they are. They have software like economics. Now we're deploying servers. So sorry to interrupt, but so carry. So >> anyway, sooner or later, they're gonna have their gonna be wildly cheaper than you are. The second, then yet is from Dave DeWitt, whose database wizard. And here's the current technology that that Microsoft Azure is using. As of 18 months ago, it's shipping containers and parking lots, chilled water in power in Internet, Ian otherwise sealed roof and walls optional. So if you're doing raised flooring in Cambridge versus I'm doing shipping containers in the Columbia River Valley, who's gonna be a lot cheaper? And so you know the economies of scale? I mean, that, uh, big, big cloud guys are building data centers as fast as they can, using the cheapest technology around. You put up the data center every 10 years on dhe. You do it on raised flooring in Cambridge. So sooner or later, the cloud guys are gonna be a lot cheaper. And the only thing that isn't gonna the only thing that will change that equation is For example, my lab is up the street with Frank Gehry building, and we have we have an I t i t department who runs servers in Cambridge. Uh, and they claim they're cheaper than the cloud. And they don't pay rent for square footage and they don't pay for electricity. So yeah, if if think externalities, If there are no externalities, the cloud is assuredly going to be cheaper. And then the other thing is that most everybody tonight that I talk thio including me, has very skewed resource demands. So in the cloud finding three servers, except for the last day of the month on the last day of the month. I need 20 servers. I just do it. If I'm doing on Prem, I've got a provision for peak load. And so again, I'm just way more expensive. So I think sooner or later these combinations of effects was going to send everybody to the cloud for most everything, >> and my point about the operating margins is difference in price and cost. I think James Hamilton's right on it. If he If you look at the actual cost of deploying, it's even lower than the price with the market allows them to their growing at 40 plus percent a year and a 35 $40,000,000,000 run rate company sooner, Sooner or >> later, it's gonna be a race to the lot of you >> and the only guys are gonna win. You have guys have the best cost structure. A >> couple other highlights from your talk. >> Sure, I think 2nd 2nd thing like Thio Thio, no stress is that machine learning is going to be a game is going to be a game changer for essentially everybody. And not only is it going to be autonomous vehicles. It's gonna be automatic. Check out. It's going to be drone delivery of most everything. Uh, and so you can, either. And it's gonna affect essentially everybody gonna concert of, say, categorically. Any job that is easy to understand is going to get automated. And I think that's it's gonna be majorly impactful to most everybody. So if you're in Enterprise, you have two choices. You can be a disrupt or or you could be a disruptive. And so you can either be a taxi company or you can be you over, and it's gonna be a I machine learning that's going going to be determined which side of that equation you're on. So I was a big blunder that I see people not taking ml incredibly seriously. >> Do you see that? In fact, everyone I talked who seems to be bought in that this is we've got to get on the bandwagon. Yeah, >> I'm just pointing out the obvious. Yeah, yeah, I think, But one that's not quite so obvious you're is a lot of a lot of people I talked to say, uh, I'm on top of data science. I've hired a group of of 10 data scientists, and they're doing great. And when I talked, one vignette that's kind of fun is I talked to a data scientist from iRobot, which is the guys that have the vacuum cleaner that runs around your living room. So, uh, she said, I spend 90% of my time locating the data. I want to analyze getting my hands on it and cleaning it, leaving the 10% to do data science job for which I was hired. Of the 10% I spend 90% fixing the data cleaning errors in my data so that my models work. So she spends 99% of her time on what you call data preparation 1% of her time doing the job for which he was hired. So data science is not about data science. It's about data integration, data cleaning, data, discovery. >> But your new latest venture, >> so tamer does that sort of stuff. And so that's But that's the rial data science problem. And a lot of people don't realize that yet, And, uh, you know they will. I >> want to ask you because you've been involved in this by my count and starting up at least a dozen companies. Um, 99 Okay, It's a lot. >> It's not overstated. You estimated high fall. How do you How >> do you >> decide what challenge to move on? Because they're really not. You're not solving the same problems. You're You're moving on to new problems. How do you decide? What's the next thing that interests you? Enough to actually start a company. Okay, >> that's really easy. You know, I'm on the faculty of M i t. My job is to think of news new ship and investigate it, and I come up. No, I'm paid to come up with new ideas, some of which have commercial value, some of which don't and the ones that have commercial value, like, commercialized on. So it's whatever I'm doing at the time on. And that's why all the things I've commercialized, you're different >> s so going back to tamer data integration platform is a lot of companies out there claim to do it day to get integration right now. What did you see? What? That was the deficit in the market that you could address. >> Okay, great question. So there's the traditional data. Integration is extract transforming load systems and so called Master Data management systems brought to you by IBM in from Attica. Talent that class of folks. So a dirty little secret is that that technology does not scale Okay, in the following sense that it's all well, e t l doesn't scale for a different reason with an m d l e t l doesn't scale because e t. L is based on the premise that somebody really smart comes up with a global data model For all the data sources you want put together. You then send a human out to interview each business unit to figure out exactly what data they've got and then how to transform it into the global data model. How to load it into your data warehouse. That's very human intensive. And it doesn't scale because it's so human intensive. So I've never talked to a data warehouse operator who who says I integrate the average I talk to says they they integrate less than 10 data sources. Some people 20. If you twist my arm hard, I'll give you 50. So a Here. Here's a real world problem, which is Toyota Motor Europe. I want you right now. They have a distributor in Spain, another distributor in France. They have a country by country distributor, sometimes canton by Canton. Distribute distribution. So if you buy a Toyota and Spain and move to France, Toyota develops amnesia. The French French guys know nothing about you. So they've got 250 separate customer databases with 40,000,000 total records in 50 languages. And they're in the process of integrating that. It was single customer database so that they can Duke custom. They could do the customer service we expect when you cross cross and you boundary. I've never seen an e t l system capable of dealing with that kind of scale. E t l dozen scale to this level of problem. >> So how do you solve that problem? >> I'll tell you that they're a tamer customer. I'll tell you all about it. Let me first tell you why MGM doesn't scare. >> Okay. Great. >> So e t l says I now have all your data in one place in the same format, but now you've got following problems. You've got a d duplicated because if if I if I bought it, I bought a Toyota in Spain, I bought another Toyota in France. I'm both databases. So if you want to avoid double counting customers, you got a dupe. Uh, you know, got Duke 30,000,000 records. And so MGM says Okay, you write some rules. It's a rule based technology. So you write a rule. That's so, for example, my favorite example of a rule. I don't know if you guys like to downhill downhill skiing, All right? I love downhill skiing. So ski areas, Aaron, all kinds of public databases assemble those all together. Now you gotta figure out which ones are the same the same ski area, and they're called different names in different addresses and so forth. However, a vertical drop from bottom to the top is the same. Chances are they're the same ski area. So that's a rule that says how to how to put how to put data together in clusters. And so I now have a cluster for mount sanity, and I have a problem which is, uh, one address says something rather another address as something else. Which one is right or both? Right, so now you want. Now you have a gold. Let's call the golden Record problem to basically decide which, which, which data elements among a variety that maybe all associated with the same entity are in fact correct. So again, MDM, that's a rule's a rule based system. So it's a rule based technology and rule systems don't scale the best example I can give you for why Rules systems don't scale. His tamer has another customer. General Electric probably heard of them, and G wanted to do spend analytics, and so they had 20,000,000 spend transactions. Frank the year before last and spend transaction is I paid $12 to take a cab from here here to the airport, and I charged it to cost center X Y Z 20,000,000 of those so G has a pre built classification system for spend, so they have parts and underneath parts or computers underneath computers and memory and so forth. So pre existing preexisting class classifications for spend they want to simply classified 20,000,000 spent transactions into this pre existing hierarchy. So the traditional technology is, well, let's write some rules. So G wrote 500 rules, which is about the most any single human I can get there, their arms around so that classified 2,000,000 of the 20,000,000 transactions. You've now got 18 to go and another 500 rules is not going to give you 2,000,000 more. It's gonna give you love diminishing returns, right? So you have to write a huge number of rules and no one can possibly understand. So the technology simply doesn't scale, right? So in the case of G, uh, they had tamer health. Um, solve this. Solved this classification problem. Tamer used their 2,000,000 rule based, uh, tag records as training data. They used an ML model, then work off the training data classifies remaining 18,000,000. So the answer is machine learning. If you don't use machine learning, you're absolutely toast. So the answer to MDM the answer to MGM doesn't scale. You've got to use them. L The answer to each yell doesn't scale. You gotta You're putting together disparate records can. The answer is ml So you've got to replace humans by machine learning. And so that's that seems, at least in this conference, that seems to be resonating, which is people are understanding that at scale tradition, traditional data integration, technology's just don't work >> well and you got you got a great shot out on yesterday from the former G S K Mark Grams, a leader Mark Ramsay. Exactly. Guys. And how they solve their problem. He basically laid it out. BTW didn't work and GM didn't work, All right. I mean, kick it, kick the can top down data modelling, didn't work, kicked the candid governance That's not going to solve the problem. And But Tamer did, along with some other tooling. Obviously, of course, >> the Well, the other thing is No. One technology. There's no silver bullet here. It's going to be a bunch of technologies working together, right? Mark Ramsay is a great example. He used his stream sets and a bunch of other a bunch of other startup technology operating together and that traditional guys >> Okay, we're good >> question. I want to show we have time. >> So with traditional vendors by and large or 10 years behind the times, And if you want cutting edge stuff, you've got to go to start ups. >> I want to jump. It's a different topic, but I know that you in the past were critic of know of the no sequel movement, and no sequel isn't going away. It seems to be a uh uh, it seems to be actually gaining steam right now. What what are the flaws in no sequel? It has your opinion changed >> all? No. So so no sequel originally meant no sequel. Don't use it then. Then the marketing message changed to not only sequel, So sequel is fine, but no sequel does others. >> Now it's all sequel, right? >> And my point of view is now. No sequel means not yet sequel because high level language, high level data languages, air good. Mongo is inventing one Cassandra's inventing one. Those unless you squint, look like sequel. And so I think the answer is no sequel. Guys are drifting towards sequel. Meanwhile, Jason is That's a great idea. If you've got your regular data sequel, guys were saying, Sure, let's have Jason is the data type, and I think the only place where this a fair amount of argument is schema later versus schema first, and I pretty much think schema later is a bad idea because schema later really means you're creating a data swamp exactly on. So if you >> have to fix it and then you get a feel of >> salary, so you're storing employees and salaries. So, Paul salaries recorded as dollars per month. Uh, Dave, salary is in euros per week with a lunch allowance minds. So if you if you don't, If you don't deal with irregularities up front on data that you care about, you're gonna create a mess. >> No scheme on right. Was convenient of larger store, a lot of data cheaply. But then what? Hard to get value out of it created. >> So So I think the I'm not opposed to scheme later. As long as you realize that you were kicking the can down the road and you're just you're just going to give your successor a big mess. >> Yeah, right. Michael, we gotta jump. But thank you so much. Sure appreciate it. All right. Keep it right there, everybody. We'll be back with our next guest right into the short break. You watching the cue from M i t cdo Ike, you right back