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Tad Brockway, Microsoft | VeeamON 2019


 

(upbeat music) >> Live From Miami Beach, Florida. It's theCUBE! Covering VeeamON 2019. Brought to you by Veeam! >> Welcome back to Miami everybody this is theCUBE, the leader in live tech coverage. My name is Dave Vellante I'm here with my co-host Peter Burris. Two days of wall to wall coverage of VeeamON 2019. They selected the Fontainebleau Hotel in hip, swanky Miami. Tad Brockway is here he's the corporate VP of Azure Storage, good to see you! >> Yeah great to see you thank you for having me. >> So you're at work for a pretty hip company, Microsoft Azure is where all the growth is, 70 plus percent growth, and you doing some cool stuff with storage. So let's get into it. Let's start with your role and kind of your swim lane if you will. >> So our team is responsible for our storage platform that includes our disc service for IAS virtual machines, our scale our storage we call Azure blob storage. We have support for files as well with a product called Azure Files, we support SMB based files, NFS based files, we have a partnership with NetApp, we're bring Azure NetApp files is what we call it, we're bringing NetApp on tap into our data centers delivering that as a first priority service we're pretty excited about that. And then a number of other services around those core capabilities. >> And that's really grown over the last several years, optionality is really the watch word there right, giving customers as many options, file, block, object, etc. How would you summarize the Azure Storage strategy? >> I like that point, optionality and really flexibility for customers to approach storage in whatever way makes sense. So there may be customers, there are customers who are developing brand new cloud base taps, maybe they'll go straight to object storage or blobs. There are many customers who have data sets and work loads on-prem that are NFS based and SMB based, they can bring those assets to our cloud as well. We're the only vendor in the industry that has a server side implementation of HDFS. So for analytics workloads we bring file system semantics for those large scale HDFS workloads. We bring them into our storage environment so that the customer can do all of the things that are possible with a file system hierarchy's for organizing their data, use ACl's to protect their data assets and that's a pretty revolutionary thing that we've done but to your point though, optionality is the key and being able to do all of those things for all of those different access types, and then being able to do that for multiple economic tiers as well from hot storage all the way down to our archive storage tier. >> And I short changed you on your title cause your also responsible for media and edge, so that includes Azure stack is that right? >> Right so we have Azure stack as well within our area and DataBox and DataBox edge, DataBox edge and Azure stack are our edge portfolio platforms. So the customers can bring cloud based applications right into their on-prem environments. >> Peter you were making a point this morning about the cloud and it's distributed nature, can you make that point I'd love to hear Tad's reaction and response. >> So Tad we've been arguing in our research here Wikibon SiliconANGLE for quite some time. The common parlance the common concept of cloud, move everything to the center was wrong. We've been saying this for probably four or five years, and we believe very strongly that the cloud really is a technology for further distributing data, further distributing computing so that you can locate data approximate to the activity that it's going to support. But do so in a way that's coherent, comprehensive, and quite frankly confident. That's what's been missing in the industry for a long time so if you look at it that way, tell us a little bit about how that approach, that thinking informs what you're doing with Azure and specifically one of the other challenges is how does then data services impact that? So maybe we'll come to that in a second I'm sure. >> Great insight by the way, I agree that the assumption had been that everything is going to move to these large data centers in the cloud and I think that is happening for sure, but what we're seeing now is that there's a greater understanding of the longer term requirements for compute and that there are a bunch of workloads that need to be in proximity to where the data is being generated and to where it's being acted upon, and there are tons of scenarios here. Manufacturing is an example where we have one of our customers who's using our DataBox edge product to monitor an assembly line as parts come out of the assembly line our DataBox edge device is used with a camera system attached to it, AI inferencing to detect defects in the assembly line, and then stop the assembly line with very low latency where a round trip to the cloud and back to do all the AI inferencing and then do the command and control to stop the assembly line that would just be too much round trip time so in many different verticals we're seeing this awareness that there are very good reasons to have compute and storage on-prem, and so that's why we're investing in Azure stack and DataBox edge in particular. Now you asked well how does data factor in to that, because it turns out in a world of IoT and basically an infinite number of devices over time, more and more data is going to be generated. That data needs to be archived somewhere so that's where public cloud comes in and all the elasticity and the scale economies of cloud. But in terms of processing that data you need to be able to have a nice strong connection between what's going on in the public cloud and what's going on on-prem, so the killer scenario here is AI. Being able to grab data as it's being generated on-prem, write it into a product like DataBox edge, DataBox edge is a storage gateway device so you can map your cameras in the use case I mentioned or for other scenarios you can route the data directly into a file share, an NFS, blob, or SMB file share, drop into DataBox edge, then DataBox edge will automatically copy it over to the cloud, but allow for local processing to local applications as if it were, in fact it is local, running in a hot SSD NVME tier, and the beautiful thing about DataBox edge it includes an FPGA device to do AI inference offloading. So this is a very modern device that intersects a whole bunch oft things all on one very simple, self contained unit. Then the data flows into the cloud where it can be archived permanently in the cloud, and then AI models can be updated using the elastic scale of cloud compute, then those models can be brought back on-prem for enhanced processing over time. So you can sort of see this virtuous cycle happening over time where the edge is getting smarter and smarter and smarter. >> So that's what you mean kind of when you talked about the intelligent cloud and the intelligent edge, I was going to ask you you just kind of explained it and you can automate this, use machine intelligence to actually determine where the data should land and minimize human involvement. You talked about driving marginal cost of storing your data to zero, which we've always talked about doing that from the standpoint of reducing or even eliminating labor cost through automation, but you've also got some cool projects to reduce the cost for storing a bit. >> Yeah. >> Maybe you could talk about some of those projects a little bit. >> Thats right so, and that was mentioned in the keynote this morning and so our vision is that we want for our customers to be able to keep their artifacts that they store on our cloud platform for thousands of years and if you think about sort of the history of humanity that's not outside the question at all, in fact wouldn't it be great to have everything that was ever generated by humankind for the thousands of years of modern or human history. We'll be able to do that with technology that we're developing so we're investing in technology to store data virtually indefinitely on glass, as well as even in DNA, and by investing in those advance types of storage that is going to allow us to drive that marginal cost down to zero over time. >> Epigenetic storage systems. I want to come back to this notion of services though, and where the data's located. From our research what we see is we see as you said, data being proximate or being housed, approximator created and acted upon, but that increasingly businesses want the options to be able to replicate that, replicates a strong word it's a loaded word, but to be able to do something similar in some other location if the action is taking place in that location too. That's what Kubernetes is kind of about, and server list computing and some of these other things are about. But it's more than just the data, it's the data, it's the data services, it's the meditate associated with that , how do you foresee at Microsoft and what role might they play in this notion of a greater federation of data services that make possible a policy driven, back up, restore, data protection architecture that's really driven by what the business needs and where the actions taking place. Is that something you were seeing in a direction that you see it going? >> Yeah absolutely and so I'll talk conceptually about our strategy in that regard and where we see that going for customers, and then maybe we can come back to the Veeam partnership as well cause I think this is all connected up. Our approach to storage, our view is that you should be able to drop all your data assets into a single storage system like we talked about that supports all the different protocols that are required, can automatically tier from very hot storage all the way down to overtime glass and DNA, and we do all of that within one storage system and then the movement across those different vertical and horizontal slices that can all be done programmatically or via policy. So customers can make a choice in the near term about how they drop their data into the cloud but then they have a lot of flexibility to do all kinds of things with it over time, and then with that we layer on the Microsoft whole set of analytics services. So all of our data and analytics products, they layer on top of this disaggregated storage system so there can be late binding of the type of processing that's used including AI to reason over that data relatively to where and how and when the data entered into the platform. So that's sort of modularity, it really future proofs the use of data over the long haul we're really excited about that, and then those data assets can then be replicated to use your term to other regions around the globe as well using our backbone. So the customers can use our network, our network is a customers network, and then the way that docs into the partnership with Veeam is that just as I mentioned in the keynote this morning, data protection is a use case that is just fundamental to enterprise IT. We can make together with customers and with Veeam, we can make data protection better today using the cloud and with the work that Veeam has done in integrating with 0365, the integration from there into Azure storage and then over time customers can start down this path of something that feels sort of mundane and it's just been a part of daily life at enterprise IT, and then that becomes an entry point into our broader longterm data strategy in the cloud. >> But following up on this if we agree that data is not going to be entirely centralized, but it's going to be more broadly distributed and that there is a need for a common set of capabilities around data protection which is a very narrowly defined term today and is probably going to evolve over the next few years. >> I agree with that. >> We think you're going to have a federated model for data protection that provides for local autonomous data protection activities that is consistent with the needs of those local data assets, but under a common policy based framework that a company like Veeam's going to be able to provide. What do you think? >> So first of all a core principle of ours is that while we're creating these platforms for large data sets to move into Azure the most important thing is that customers own their own data. So there's this balance that has to be reached in terms of cloud scale and the federated nature of cloud and these common platforms and ways of approaching data, while simultaneously making sure that customers and users are in charge of their own data assets. So those are the principles that we'll use to guide our innovation moving forward and then I agree I think we're going to see a lot of innovation when it comes to taking advantage of cloud scale, cloud flexibility and economics but also empowering customers to advantage of these things but do it on their terms. I think the futures pretty bright in that regard. >> And the operative term there is their terms. Obviously Microsoft has always had a large on-prem install base and the software estate, and so you've embraced hybrid to use that term, with your strategies. You never sort of run away from it, you never said everything's going to go into the cloud, and that's now evolving to the edge. And so my question is what are the big gaps, not necessarily organizationally or process wise, but from a technology standpoint that the industry, generally in Microsoft specifically, have to fill to make that sort of federated vision a reality. >> I mean we're just at the early stages of all this for sure in fact as we talked about this morning, the notion of hybrid which started out with use cases like backup is rapidly evolving toward a more sort of modern enduring view. I think in a lot of ways hybrid was used as this kind of temporary stop along a path to cloud, and back to our earlier discussion for by some I guess, maybe there's a debate you all are having there. But what we're seeing is the emergence of edge is being and enduring location for compute and for data, and that's where the concept of intelligent edge comes in. So the model that I talked about earlier today is about extending on-prem data assets into the cloud, where as intelligent edge is taking cloud concepts and bringing them back to the edge, in an enduring way. So it's pretty neat stuff. >> And a big part of that is much of the data if not most of the data, the vast majority even might stay at the edge permanently and of course you want to run your models up in the cloud. >> That's right, at least for realtime processing. >> Right you just don't have the time to do the round trip. Alright Tad I'll give you the last word on Azure, direction, your relationship with Veeam, the conference, take your pick. >> Yeah well I thank you, thanks great to be here. As I mentioned earlier today the partnership with Veeam and then this conference in particular is great because I really love the idea of solving a very real and urgent problem for customers today, and then helping them along that journey to the cloud so that's one of the things that makes my job a great one. >> Well we talk about digital transformation all the time on theCUBE it's real, it's not just a buzz word, it can happen without the cloud but it's not all in the central location, it's extending now to other locations. >> It reflects your data assets. >> And where your data wants to live. So Tad thanks very much for coming to theCUBE it was great to have you. >> Thanks guys! >> Alright keep it right there everybody we'll be back with our next guest. This is VeeamOn 2019 and you're watching theCUBE. (upbeat music)

Published Date : May 21 2019

SUMMARY :

Brought to you by Veeam! of Azure Storage, good to see you! and you doing some cool stuff with storage. into our data centers delivering that And that's really grown over the last several years, and then being able to do that for multiple economic tiers So the customers can bring cloud based applications right the cloud and it's distributed nature, that it's going to support. that need to be in proximity to where the data and you can automate this, use machine intelligence of those projects a little bit. that is going to allow us to drive that marginal cost down but to be able to do something similar in some is that just as I mentioned in the keynote this morning, and is probably going to evolve over the next few years. that a company like Veeam's going to be able to provide. So there's this balance that has to be reached and that's now evolving to the edge. and bringing them back to the edge, in an enduring way. And a big part of that is much of the data the conference, take your pick. and then helping them along that journey to the cloud all in the central location, it's extending now And where your data wants to live. we'll be back with our next guest.

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Anthony Lye, NetApp & Tad Brockway, Microsoft | NetApp Insight 2018


 

>> Announcer: Live from Las Vegas, it's theCUBE, covering NetApp Insight 2018. Brought to you by NetApp. >> Welcome back to theCUBE, we're live at NetApp Insight 2018 from the Mandalay Bay, in Las Vegas, I'm Lisa Martin, my co-host for the day is Stu Miniman. We're welcoming back two distinguished alumni to theCUBE, we've got Anthony Lye SVP and GM of the Cloud BU at NetApp. Hey, Anthony, welcome back. >> Hello, thank you very much. >> Fresh from the keynote stage. And we've also got a Tad Brockway, the head of product Azure Storage, Media and Edge at Microsoft, Tad, welcome back. >> Yeah, thank you. >> So guys, this is day one, keynote this morning, it was standing room only, 5,000 plus people here, Jean English was on your CMO of NetApp and said, most ever customers and partners under one roof at NetApp. So that's exciting. Let's talk about partnerships. NetApp has been around 26 years and the slide of partners and sponsors this morning was like a NASCAR slide. Tell us Anthony, about what you guys are doing, and how you're evolving your relationship with Microsoft? >> Oh, I mean, I think of all the relationships, Microsoft is unique. Tad and I have worked together now for over a year. >> Yeah, yeah. >> And it's an engineering relationship. There is absolutely no doubt about it. We are doing things in Azure that nobody else has ever done. I think we sort of bring 26 years of NetApp experience to the infinite possibilities that Azure brings to its customers. It's transformation based on, very reliable infrastructure. So you get all the forward looking values of Azure, complemented by the 26 years of NetApp. >> Yeah, it's a great way to-- >> So a year ago, at this very event, NetApp Insight 2017, you announced some exciting things. One of them being Azure NetApp files. >> Anthony: Correct. >> Tell us about, a year later, where you are with that? I know McKesson, big brand in healthcare, they're going to be on stage tomorrow, give us a little bit of perspective about what that announcement has transformed into, one year in? >> Well, let me give you my perspective and then Tad, you should obviously give the view of Microsoft. For NetApp, it's given our customers confidence and confidence in their choice of public Cloud, that they now feel that Azure has distinct advantage in that it can land workloads that today currently run on NetApp. And they have the confidence that Microsoft has selected NetApp, that Microsoft will sell the service, Microsoft will support the service, Microsoft will build the service. I think we've also done something quite unique in the way the service is delivered. We could have just thrown up storage and said to customers, "You manage it." But I think together, we wanted to try and provide almost like dial tone, we just wanted storage to be there, and we wanted to give people performance guarantee. So they felt very comfortable picking a particular performance level with a particular workload. And that's not been done before. So, we're seeing fantastic results from customers, we have a backlog that's growing by the day, and customers who have been onboarded onto the system, have rave things to say about it. You'll hear from one of those customers tomorrow on stage with Tad and I. But Tad, how would you characterize the year? >> Yeah, sure. So, a lot of engineering effort, and that's the thing that makes this, customers don't care about how something is implemented, they care about the value that they get out of it. But it's because we've put so much effort into this across our companies, from an engineering standpoint, that there's nothing like this in the industry today. As we roll this out into Azure regions around the world, it is going to be a highly differentiated offering. And that's because fundamentally, what we're doing is, we're bringing Azure NetApp into Microsoft data centers, and we're wiring NetApp ONTAP directly into Azure. So we've worked together on the design for some advanced networking capability, all the way down to the switch level, where we have very low latency, very high throughput from the Azure Public Cloud, all of the infrastructure, all of the customers VMs, directly into ONTAP, very low latency, very high bandwidth. So all of the performance characteristics of ONTAP on-prem, and then bringing that into the Public Cloud. So you get really a no compromise transformation for your existing apps and you get the ability to provision that app volumes in a way that is fundamentally unique, it fits with the whole Cloud paradigm of being able to pay for your resources as you go, the democratization of IT so that individual business units can go provision volumes. So it really is Cloud paradigm plus all of the performance capabilities of ONTAP. >> I wonder if we can unpack that a little bit. When I think about Microsoft and NetApp, you both have really, it's called today Hybrid Multi Cloud. But Microsoft it's been given a lot of credit that it's got a strong Hybrid strategy. When I think back, I mean, Microsoft's always had storage as part of the Stack. If today, and Azure Stack, you've got Storage Spaces Direct, you've got a Cloud first strategy. So I want to be able to do the same thing in public Azure as when I'm building solutions, put it in the environment, can you help connect, where does that this ONTAP solution fit in there? Because, some people would say, "Well, come on Microsoft, "wouldn't you just build this with your own solutions?" Why do you turn to NetApp? >> So, it's true, I guess, the spirit, I think the spirit of what you're asking is, it's an observation that what brings our companies together is an appreciation for enterprise customers being able to do things on their terms. That involves customers taking existing IT workloads and then transforming them over to the cloud, as opposed to zeroing everything out and starting over, that's just not realistic. So, it's the strategy for Microsoft and the strategy for NetApp, and then our partnership together to meet customers where they are, help them evolve. So scenarios like Hybrid, they fit very nicely within that and Microsoft's portfolio with Azure Stack and some of the other things that we're doing there with Data Box, and so on. These are edge investments that are intended to extend the reach of Cloud into customer environments. And then to make it really easy for customers to take their existing assets, and then take advantage of the Cloud. That fits with the whole model of what we're doing with ONTAP as well. >> Anthony, we would love to hear your piece because there's NetApp pieces that are going into the Cloud but we see Microsoft, the Cloud is the starting point, we start in the public Cloud, and then that pushes out to the edge. >> Yeah, I think, I would make two points, I think, just to reinforce what Tad said, that there's just a technology that sits behind the file system that you cannot underestimate the importance of what Dave Hitz really started. I mean, ONTAP does things that no other file system can do. It manages the data in a very particular way, it allows us to run NFS and SMB protocols on the same volume for certain use cases. It has almost linear performance throughput characteristics. And we've been able to take that file system and then build intellectual property for certain workloads. So, NetApp is really the most commonly deployed platform for SAP. We are probably still the biggest platform for Oracle Database deployment, for MySQL deployment. So I think there's a technology, I think there is a sort of a history and legacy in Linux and open source based workloads, that we have an understanding of that adds to Microsoft. Now, the second point I would say is, I personally agree very much with Tad, but I think what you're going to see is IT will be redefined by Cloud. What I mean by that is, the Cloud will essentially establish the baseline and then push itself and it's sort of it's own access control lists, security models, those will end up getting pushed back to IT. So I think you're going to see a Cloud defined IT business as opposed to an IT defined Cloud. >> Yeah, I buy that. >> And I think there's just so much elegance and simplicity and scalability in Azure. Now, they had 25 years of watching everybody else make a mess of legacy IT, and now Azure is such a pure environment that it can extend, I think, and provide tons of value outside of Azure. >> So you guys mentioned, I think, Anthony, you mentioned when we kicked off, that this is really kind of an engineering partnership, when if we look at the history that both NetApp and Microsoft, have massive install basis of customers, customers that didn't start out in the digital era, obviously, customers that are born in that too. I'm curious, you mentioned about IT, from a joint selling standpoint, where are these conversations initiating? Are you talking with the IT folks? Are you going to the business folks who are having a more business outcomes led conversation? So Anthony, I will start with you? >> Well, so I would say, my favorite line about Cloud was, actually a line Marc Benioff quoted which was, what Clouds do is they democratize innovation. And if you think about that for a second, the environments that we grew up in, the big companies had a material advantage in their use of technology. The small companies couldn't afford to do it. You look at Azure now, and any single person on the planet can consume Azure. They don't need permission, in many cases, and ideas that would never get through the business case, can now be started on Azure. And there are so many great ideas and concepts that needed that sort of easy onboarding and services that, machine learning and artificial intelligence, there's a handful of companies that could buy that stuff themselves. Azure gives you access to all of that. So I think what's happening is that democratization has sort of infused more buyers. So what used to be a fairly linear process through the CIO has now been fractured. A lot of application developers are buying by themselves. Line of business people are funding project work sometimes without IT's knowledge. So for us, we wanted to make sure that we could allow traditional customers to extend to Azure, traditional customers to migrate to Azure, but we wanted to build a service that would appeal to the new Cloud buyer. To the application developer, to the data scientist. And I think we've done a very good job doing that. >> Yeah, no, I agree. I think, it's the combination of empowering folks to go do things to increase productivity at the individual business unit level, but then do that with technology that has taken decades of thousands of engineers to develop. This combination, there really is nothing like it in the industry, it's really unique. >> At lunch, I was talking to a couple of users here, and they were a little bit nervous, a little bit excited, going to go through some sort of Cloud certification. Cloud is an opportunity for a lot of people to scale up on new skill sets. I'm sure there's new certification. Can you talk a little bit about how you're helping customers move towards the future? >> Yeah, I think we've sort of, in many ways made, ONTAP, very much a relevant service in Azure and what we hope that means is for all of the people that have been very loyal to NetApp and to ONTAP that their skill set now translates into the Cloud compensations. One of the things we'll say, on stage tomorrow is, Microsoft and NetApp have worked together to create a certification that blends the best of what ONTAP can do for workloads, strategy and design with the wealth of services that Azure has. It's awesome to be onstage with Tad, we provide a critical service, but Microsoft has how many services now, in Azure? >> Tad: Oh, Gosh, hundreds. >> Hundreds and hundreds of services. And as a developer, I feel, you're like a kid in a candy store when you're in Azure, you can switch on almost anything and find services that will do incredible things that you could never get from IT. You could just never get those services. What Microsoft has is a scale so vast, I mean, how many data centers will you be at, by the end of the year? >> Well, we're in 54 regions today, and then each region has multiple data centers. >> Anthony: Hundreds. >> So anyway, we're all over the planet. >> So guys, we're out of time, but just really quickly, so we've seen this evolution, you guys have lived this evolution in the last year. The public preview is out for-- >> Azure NetApp files. >> Azure NetApp files, any Sneak Peek you can give us into what some of your customers are going to be saying tomorrow about the business outcomes like, reducing costs, or speed of transactions, that are going to be here tomorrow? >> You should get Brad up here from McKesson because he's awesome. Brad's been on point for it and I think, you'll hear from a customer tomorrow that they plan to bring the biggest enterprise workloads to Azure. I mean, I think when he names the applications, they are non-trivial applications that couldn't move, but now with Azure Netapp files can. I think he's also going to say that as well as benchmarking very well at the big workloads, we actually benchmark very well on the cost curve. That we can migrate workloads and give very good cost, I think characteristics as well as performance. So we've tried to give people that two dimensional flexibility. >> Well, that's going to be something not to miss. So if you're here at NetApp Insight, check it out, if you're not, watch it on their live stream. Tad, Anthony, thanks so much for joining-- >> Thank you, very much. >> Stu and me and sharing with us the momentum and the vision that you're now seeing manifest. We appreciate your time. >> Perfect, thank you. >> From Stu Miniman and I'm Lisa Martin, you're watching theCUBE Live from Las Vegas, NetApp Insight 2018, stick around we'll be back after a short break.

Published Date : Oct 23 2018

SUMMARY :

Brought to you by NetApp. in Las Vegas, I'm Lisa Martin, my co-host for the day the head of product Azure Storage, Media and Edge and the slide of partners and sponsors Tad and I have worked together now for over a year. that Azure brings to its customers. you announced some exciting things. and then Tad, you should obviously give So all of the performance characteristics of ONTAP on-prem, "wouldn't you just build this with your own solutions?" and some of the other things that we're doing there and then that pushes out to the edge. that sits behind the file system and now Azure is such a pure environment that it can extend, customers that didn't start out in the digital era, To the application developer, to the data scientist. of empowering folks to go do things to increase productivity and they were a little bit nervous, a little bit excited, One of the things we'll say, on stage tomorrow is, that you could never get from IT. and then each region has multiple data centers. you guys have lived this evolution in the last year. I think he's also going to say that Well, that's going to be something not to miss. and the vision that you're now seeing manifest. From Stu Miniman and I'm Lisa Martin,

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Jamir Jaffer, IronNet Cybersecurity | AWS re:Inforce 2019


 

>> live from Boston, Massachusetts. It's the Cube covering A W s reinforce 2019. Brought to you by Amazon Web service is and its ecosystem partners. >> Well, welcome back. Everyone's Cube Live coverage here in Boston, Massachusetts, for AWS. Reinforce Amazon Web sources. First inaugural conference around security. It's not Osama. It's a branded event. Big time ecosystem developing. We have returning here. Cube Alumni Bill Jeff for VP of strategy and the partnerships that Iron Net Cyber Security Company. Welcome back. Thanks. General Keith Alexander, who was on a week and 1/2 ago. And it was public sector summit. Good to see you. Good >> to see you. Thanks for >> having my back, but I want to get into some of the Iran cyber communities. We had General Qi 1000. He was the original commander of the division. So important discussions that have around that. But don't get your take on the event. You guys, you're building a business. The minute cyber involved in public sector. This is commercial private partnership. Public relations coming together. Yeah. Your models are sharing so bringing public and private together important. >> Now that's exactly right. And it's really great to be here with eight of us were really close partner of AWS is we'll work with them our entire back in today. Runs on AWS really need opportunity. Get into the ecosystem, meet some of the folks that are working that we might work with my partner but to deliver a great product, right? And you're seeing a lot of people move to cloud, right? And so you know some of the big announcement that are happening here today. We're willing. We're looking to partner up with eight of us and be a first time provider for some key new Proactiv elves. AWS is launching in their own platform here today. So that's a really neat thing for us to be partnered up with this thing. Awesome organization. I'm doing some of >> the focus areas around reinforcing your party with Amazon shares for specifics. >> Yes. So I don't know whether they announced this capability where they're doing the announcement yesterday or today. So I forget which one so I'll leave that leave that leave that once pursued peace out. But the main thing is, they're announcing couple of new technology plays way our launch party with them on the civility place. So we're gonna be able to do what we were only wanted to do on Prem. We're gonna be able to do in the cloud with AWS in the cloud formation so that we'll deliver the same kind of guy that would deliver on prime customers inside their own cloud environments and their hybrid environment. So it's a it's a it's a sea change for us. The company, a sea change for a is delivering that new capability to their customers and really be able to defend a cloud network the way you would nonpregnant game changer >> described that value, if you would. >> Well, so you know, one of the key things about about a non pregnant where you could do you could look at all the flows coming past you. You look at all the data, look at in real time and develop behavior. Lana looks over. That's what we're doing our own prime customers today in the cloud with his world who looked a lox, right? And now, with the weight of your capability, we're gonna be able to integrate that and do a lot Maur the way we would in a in a in a normal sort of on Prem environment. So you really did love that. Really? Capability of scale >> Wagon is always killed. The predictive analytics, our visibility and what you could do. And too late. Exactly. Right. You guys solve that with this. What are some of the challenges that you see in cloud security that are different than on premise? Because that's the sea, So conversation we've been hearing. Sure, I know on premise. I didn't do it on premises for awhile. What's the difference between the challenge sets, the challenges and the opportunities they provide? >> Well, the opportunities air really neat, right? Because you've got that even they have a shared responsibility model, which is a little different than you officially have it. When it's on Prem, it's all yours essential. You own that responsibility and it is what it is in the cloud. Its share responsible to cloud provider the data holder. Right? But what's really cool about the cloud is you could deliver some really interesting Is that scale you do patch updates simultaneously, all your all your back end all your clients systems, even if depending how your provisioning cloud service is, you could deliver that update in real time. You have to worry about. I got to go to individual systems and update them, and some are updated. Summer passed. Some aren't right. Your servers are packed simultaneously. You take him down, you're bringing back up and they're ready to go, right? That's a really capability that for a sigh. So you're delivering this thing at scale. It's awesome now, So the challenge is right. It's a new environment so that you haven't dealt with before. A lot of times you feel the hybrid environment governed both an on Prem in sanitation and class sensation. Those have to talkto one another, right? And you might think about Well, how do I secure those those connections right now? And I think about spending money over here when I got all seduced to spend up here in the cloud. And that's gonna be a hard thing precisely to figure out, too. And so there are some challenges, but the great thing is, you got a whole ecosystem. Providers were one of them here in the AWS ecosystem. There are a lot here today, and you've got eight of us as a part of self who wants to make sure that they're super secure, but so are yours. Because if you have a problem in their cloud, that's a challenge. Them to market this other people. You talk about >> your story because your way interviews A couple weeks ago, you made a comment. I'm a recovering lawyer, kind of. You know, we all laughed, but you really start out in law, right? >> How did you end up here? Yeah, well, the truth is, I grew up sort of a technology or myself. My first computer is a trash 80 a trs 80 color computer. RadioShack four k of RAM on board, right. We only >> a true TRS 80. Only when I know what you're saying. That >> it was a beautiful system, right? Way stored with sword programs on cassette tapes. Right? And when we operated from four Keita 16 k way were the talk of the Rainbow Computer Club in Santa Monica, California Game changer. It was a game here for 16. Warning in with 60 give onboard. Ram. I mean, this is this is what you gonna do. And so you know, I went from that and I in >> trouble or something, you got to go to law school like you're right >> I mean, you know, look, I mean, you know it. So my dad, that was a chemist, right? So he loved computers, love science. But he also had an unrequited political boners body. He grew up in East Africa, Tanzania. It was always thought that he might be a minister in government. The Socialist came to power. They they had to leave you at the end of the day. And he came to the states and doing chemistry, which is course studies. But he still loved politics. So he raised at NPR. So when I went to college, I studied political science. But I paid my way through college doing computer support, life sciences department at the last moment. And I ran 10 based. He came on climate through ceilings and pulled network cable do punch down blocks, a little bit of fibrous placing. So, you know, I was still a murderer >> writing software in the scythe. >> One major, major air. And that was when when the web first came out and we had links. Don't you remember? That was a text based browser, right? And I remember looking to see him like this is terrible. Who would use http slash I'm going back to go for gophers. Awesome. Well, turns out I was totally wrong about Mosaic and Netscape. After that, it was It was it was all hands on >> deck. You got a great career. Been involved a lot in the confluence of policy politics and tech, which is actually perfect skill set for the challenge we're dealing. So I gotta ask you, what are some of the most important conversations that should be on the table right now? Because there's been a lot of conversations going on around from this technology. I has been around for many decades. This has been a policy problem. It's been a societal problem. But now this really focus on acute focus on a lot of key things. What are some of the most important things that you think should be on the table for techies? For policymakers, for business people, for lawmakers? >> One. I think we've got to figure out how to get really technology knowledge into the hands of policymakers. Right. You see, you watch the Facebook hearings on Capitol Hill. I mean, it was a joke. It was concerning right? I mean, anybody with a technology background to be concerned about what they saw there, and it's not the lawmakers fault. I mean, you know, we've got to empower them with that. And so we got to take technologist, threw it out, how to get them to talk policy and get them up on the hill and in the administration talking to folks, right? And one of the big outcomes, I think, has to come out of that conversation. What do we do about national level cybersecurity, Right, because we assume today that it's the rule. The private sector provides cyber security for their own companies, but in no other circumstance to expect that when it's a nation state attacker, wait. We don't expect Target or Wal Mart or any other company. J. P. Morgan have surface to air missiles on the roofs of their warehouses or their buildings to Vegas Russian bear bombers. Why, that's the job of the government. But when it comes to cyberspace, we expect Private Cummings defending us everything from a script kiddie in his basement to the criminal hacker in Eastern Europe to the nation state, whether Russia, China, Iran or North Korea and these nation states have virtually a limited resource. Your armies did >> sophisticated RND technology, and it's powerful exactly like a nuclear weaponry kind of impact for digital. >> Exactly. And how can we expect prices comes to defend themselves? It's not. It's not a fair fight. And so the government has to have some role. The questions? What role? How did that consist with our values, our principles, right? And how do we ensure that the Internet remains free and open, while still is sure that the president is not is not hampered in doing its job out there. And I love this top way talk about >> a lot, sometimes the future of warfare. Yeah, and that's really what we're talking about. You go back to Stuxnet, which opened Pandora's box 2016 election hack where you had, you know, the Russians trying to control the mean control, the narrative. As you pointed out, that that one video we did control the belief system you control population without firing a shot. 20 twenties gonna be really interesting. And now you see the U. S. Retaliate to Iran in cyberspace, right? Allegedly. And I was saying that we had a conversation with Robert Gates a couple years ago and I asked him. I said, Should we be Maur taking more of an offensive posture? And he said, Well, we have more to lose than the other guys Glasshouse problem? Yeah, What are your thoughts on? >> Look, certainly we rely intimately, inherently on the cyber infrastructure that that sort of is at the core of our economy at the core of the world economy. Increasingly, today, that being said, because it's so important to us all the more reason why we can't let attacks go Unresponded to write. And so if you're being attacked in cyberspace, you have to respond at some level because if you don't, you'll just keep getting punched. It's like the kid on the playground, right? If the bully keeps punching him and nobody does anything, not not the not the school administration, not the kid himself. Well, then the boy's gonna keep doing what he's doing. And so it's not surprising that were being tested by Iran by North Korea, by Russia by China, and they're getting more more aggressive because when we don't punch back, that's gonna happen. Now we don't have to punch back in cyberspace, right? A common sort of fetish about Cyrus is a >> response to the issue is gonna respond to the bully in this case, your eggs. Exactly. Playground Exactly. We'll talk about the Iran. >> So So if I If I if I can't Yeah, the response could be Hey, we could do this. Let them know you could Yes. And it's a your move >> ate well, And this is the key is that it's not just responding, right. So Bob Gates or told you we can't we talk about what we're doing. And even in the latest series of alleged responses to Iran, the reason we keep saying alleged is the U. S has not publicly acknowledged it, but the word has gotten out. Well, of course, it's not a particularly effective deterrence if you do something, but nobody knows you did it right. You gotta let it out that you did it. And frankly, you gotta own it and say, Hey, look, that guy punch me, I punch it back in the teeth. So you better not come after me, right? We don't do that in part because these cables grew up in the intelligence community at N S. A and the like, and we're very sensitive about that But the truth is, you have to know about your highest and capabilities. You could talk about your abilities. You could say, Here are my red lines. If you cross him, I'm gonna punch you back. If you do that, then by the way, you've gotta punch back. They'll let red lines be crossed and then not respond. And then you're gonna talk about some level of capabilities. It can't all be secret. Can't all be classified. Where >> are we in this debate? Me first. Well, you're referring to the Thursday online attack against the intelligence Iranian intelligence community for the tanker and the drone strike that they got together. Drone take down for an arm in our surveillance drones. >> But where are we >> in this debate of having this conversation where the government should protect and serve its people? And that's the role. Because if a army rolled in fiscal army dropped on the shores of Manhattan, I don't think Citibank would be sending their people out the fight. Right? Right. So, like, this is really happening. >> Where are we >> on this? Like, is it just sitting there on the >> table? What's happening? What's amazing about it? Hi. This was getting it going well, that that's a Q. What's been amazing? It's been happening since 2012 2011 right? We know about the Las Vegas Sands attack right by Iran. We know about North Korea's. We know about all these. They're going on here in the United States against private sector companies, not against the government. And there's largely been no response. Now we've seen Congress get more active. Congress just last year passed to pass legislation that gave Cyber command the authority on the president's surgery defenses orders to take action against Russia, Iran, North Korea and China. If certain cyber has happened, that's a good thing, right to give it. I'll be giving the clear authority right, and it appears the president willing to make some steps in that direction, So that's a positive step. Now, on the back end, though, you talk about what we do to harden ourselves, if that's gonna happen, right, and the government isn't ready today to defend the nation, even though the Constitution is about providing for the common defense, and we know that the part of defense for long. For a long time since Secretary Panetta has said that it is our mission to defend the nation, right? But we know they're not fully doing that. How do they empower private sector defense and one of keys That has got to be Look, if you're the intelligence community or the U. S. Government, you're Clinton. Tremendous sense of Dad about what you're seeing in foreign space about what the enemy is doing, what they're preparing for. You have got to share that in real time at machine speed with industry. And if you're not doing that and you're still count on industry to be the first line defense, well, then you're not empowered. That defense. And if you're on a pair of the defense, how do you spend them to defend themselves against the nation? State threats? That's a real cry. So >> much tighter public private relationship. >> Absolutely, absolutely. And it doesn't have to be the government stand in the front lines of the U. S. Internet is, though, is that you could even determine the boundaries of the U. S. Internet. Right? Nobody wants an essay or something out there doing that, but you do want is if you're gonna put the private sector in the in the line of first defense. We gotta empower that defense if you're not doing that than the government isn't doing its job. And so we gonna talk about this for a long time. I worked on that first piece of information sharing legislation with the House chairman, intelligence Chairman Mike Rogers and Dutch Ruppersberger from Maryland, right congressman from both sides of the aisle, working together to get a fresh your decision done that got done in 2015. But that's just a first step. The government's got to be willing to share classified information, scaled speed. We're still not seeing that. Yeah, How >> do people get involved? I mean, like, I'm not a political person. I'm a moderate in the middle. But >> how do I How do people get involved? How does the technology industry not not the >> policy budgets and the top that goes on the top tech companies, how to tech workers or people who love Tad and our patriots and or want freedom get involved? What's the best approach? >> Well, that's a great question. I think part of is learning how to talk policy. How do we get in front policymakers? Right. And we're I run. I run a think tank on the side at the National Institute at George Mason University's Anton Scalia Law School Way have a program funded by the Hewlett Foundation who were bringing in technologists about 25 of them. Actually. Our next our second event. This Siri's is gonna be in Chicago this weekend. We're trained these technologies, these air data scientists, engineers and, like talk Paul's right. These are people who said We want to be involved. We just don't know how to get involved And so we're training him up. That's a small program. There's a great program called Tech Congress, also funded by the U. A. Foundation that places technologists in policy positions in Congress. That's really cool. There's a lot of work going on, but those are small things, right. We need to do this, its scale. And so you know, what I would say is that their technology out there want to get involved, reach out to us, let us know well with our partners to help you get your information and dad about what's going on. Get your voice heard there. A lot of organizations to that wanna get technologies involved. That's another opportunity to get in. Get in the building is a >> story that we want to help tell on be involved in David. I feel passion about this. Is a date a problem? So there's some real tech goodness in there. Absolutely. People like to solve hard problems, right? I mean, we got a couple days of them. You've got a big heart problems. It's also for all the people out there who are Dev Ops Cloud people who like to work on solving heart problems. >> We got a lot >> of them. Let's do it. So what's going on? Iron? Give us the update Could plug for the company. Keith Alexander found a great guy great guests having on the Cube. That would give the quick thanks >> so much. So, you know, way have done two rounds of funding about 110,000,000. All in so excited. We have partners like Kleiner Perkins Forge point C five all supporting us. And now it's all about We just got a new co CEO in Bill Welshman. See Scaler and duo. So he grew Z scaler. $1,000,000,000 valuation he came in to do Oh, you know, they always had a great great exit. Also, we got him. We got Sean Foster in from from From Industry also. So Bill and Sean came together. We're now making this business move more rapidly. We're moving to the mid market. We're moving to a cloud platform or aggressively and so exciting times and iron it. We're coming toe big and small companies near you. We've got the capability. We're bringing advanced, persistent defense to bear on his heart problems that were threat analytics. I collected defence. That's the key to our operation. We're excited >> to doing it. I call N S A is a service, but that's not politically correct. But this is the Cube, so >> Well, look, if you're not, if you want to defensive scale, right, you want to do that. You know, ECE knows how to do that key down here at the forefront of that when he was in >> the government. Well, you guys are certainly on the cutting edge, riding that wave of common societal change technology impact for good, for defence, for just betterment, not make making a quick buck. Well, you know, look, it's a good business model by the way to be in that business. >> I mean, It's on our business cards. And John Xander means it. Our business. I'd say the Michigan T knows that he really means that, right? Rather private sector. We're looking to help companies to do the right thing and protect the nation, right? You know, I protect themselves >> better. Well, our missions to turn the lights on. Get those voices out there. Thanks for coming on. Sharing the lights. Keep covers here. Day one of two days of coverage. Eight of us reinforce here in Boston. Stay with us for more Day one after this short break.

Published Date : Jun 25 2019

SUMMARY :

Brought to you by Amazon Web service is Cube Alumni Bill Jeff for VP of strategy and the partnerships that Iron Net Cyber to see you. You guys, you're building a business. And it's really great to be here with eight of us were really close partner of AWS is we'll to defend a cloud network the way you would nonpregnant game changer Well, so you know, one of the key things about about a non pregnant where you could do you could look at all the flows coming What are some of the challenges that you see in cloud security but the great thing is, you got a whole ecosystem. You know, we all laughed, but you really start out in law, How did you end up here? That And so you know, I went from that and I in They they had to leave you at the end of the day. And I remember looking to see him like this is terrible. What are some of the most important things that you think should be on the table for techies? And one of the big outcomes, I think, has to come out of that conversation. And so the government has to have some role. And I was saying that we had a conversation with Robert Gates a couple years that that sort of is at the core of our economy at the core of the world economy. response to the issue is gonna respond to the bully in this case, your eggs. So So if I If I if I can't Yeah, the response could be Hey, we could do this. And even in the latest series of alleged responses to Iran, the reason we keep saying alleged is the U. Iranian intelligence community for the tanker and the drone strike that they got together. And that's the role. Now, on the back end, though, you talk about what we do to harden ourselves, if that's gonna happen, And it doesn't have to be the government stand in the front lines of the U. I'm a moderate in the middle. And so you know, It's also for all the people out there who found a great guy great guests having on the Cube. That's the key to our operation. to doing it. ECE knows how to do that key down here at the forefront of that when he was in Well, you know, look, it's a good business model by the way to be in that business. We're looking to help companies to do the right thing and protect the nation, Well, our missions to turn the lights on.

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