>> Announcer: Live from San Francisco it's The Cube covering Oracle OpenWorld 2016 brought to you by Oracle. Now here's your host, John Furrier and Peter Burris. >> Hey welcome back everyone. We are live in San Francisco at Oracle OpenWorld 2016. This is SiliconANGLE, the key of our flagship program. We go out to the events, extract a signal from the noise. I'm John Furrier, Co-CEO of SiliconANGLE with Peter Burris, head of Research at SiliconANGLE as well as the General Manager of Wikibon Research, our next guest is Siddhartha Agarwal, Vice-President of Product Management and Strategy of Oracle Cloud Platform. Welcome back to the Cube, good to see you. >> Yes, hi John. Great to be here. >> So I've seen a lot of great stuff. The core messaging from the corporate headquarters Cloud Cloud Cloud, but there's so much stuff going on in Oracle on all the applications. We've had many great conversations around the different, kind of, how the price are all fitting into the cloud model. But Peter and I were talking yesterday in our wrap-up about, we're the developers. >> Siddhartha: Yeah. >> Now and someone made a joke, oh they're at JavaOne, which is great. A lot of them are at JavaOne, but there's a huge developer opportunity within the Oracle core ecosystem because Cloud is very developer friendly. Devops, agile, cloud-native environments really cater to, really, software developers. >> Yeah, absolutely and that's a big focus area for us because we want to get developers excited about the ability to build the next generation of applications on the Oracle Cloud. Cloud-native applications, microservices-based applications and having that environment be open with choice of programming languages, open in terms of choice of which databases they want, not just Oracle database. NoSQL, MySQL, other databases and then choice of the computeship that you're using. Containers, bare metal, virtual environments and an open standard. So it's giving a very open, modern easy platform for developers so that they'll build on our platform. >> You know, one of the things that we always talk about at events is when we talk to companies really trying to win the hearts and minds of developers. You always hear, we're going to win the developers. They're like an object, like you don't really win developers. Developers are very fickle but very loyal if you can align with what they're trying to do. >> Siddartha: Yeah. >> And they'll reject hardcore tactics of selling and lock-in so that's a concern. It's a psychology of the developers. They want cool but they want relevance and they want to align with their goals. How do you see that 'cause I think Oracle is a great ecosystem for a developer. How do you manage that psychology 'cause Oracle has traditionally been an enterprise software company, so software's great but... Amazon has a good lead on the developers right now. You know, look at the end of the day you have to get developers realizing that they can build excellent, fun creative applications to create differentiation for their organizations, right, and do it fast with cool technologies. So we're giving them, for example, not just the ability to build with Java EE but now they can build in Java SE with Tomcat, they can build with Node, they can build with PHP and soon they'll be able to do it with Ruby and Daikon. And we're giving that in a container-based platform where they don't necessarily have to manage the container. They get automatic scalability, they get back up batching, all of that stuff taken care of for them. Also, you know, being able to build rich, mobile applications, that's really important for them. So how they can build mobile applications using Ionic, Angular, whatever JavaScript framework they want, but on the back end they have to be able to connect these mobile apps to the enterprise. They have to get location-based inside and to where the person is who's using the mobile app. They need to be able to get inside and tell how the mobile app's been used, and you've heard Larry talk about the Chatbot platform, right? How do you engage with customers in a different way through Facebook Messenger? So those are some of the new technologies that we're making very easily available and then at the end of the day we're giving them choice of databases so it's not just Oracle database that you get up and running in the Cloud and it's provision managed, automated for you. But now you can ask for NoSQL databases. You can have Cassandra, MongoDB run on our IaaS and MySQL. We just announced MySQL enterprise edition available as a service in the Public Cloud. >> Yeah one of the things that developers love, you know, being an ex-developer myself in the old days, is, and we've talked to them... They're very loyal but they're very pragmatic and they're engineers, basically they're software engineers. They love tools, great tools that work, they want support, but they want distribution of their product that they create, they're creators, so distribution ultimately means modernization but developers don't harp too much on money-making although they'd want to make money. They don't want to be abandoned on those three areas. They don't want to be disloyal. They want to be loyal, they want support and they want to have distribution. What does Oracle bring to the table to address those three things? >> Yeah, they're a few ways in which we're thinking of helping developers with distributions. For example, one is, developers are building applications that they exposing their APIs and they want to be able to monetize those APIs because they are exposing business process and a logic from their organization as APIs so we're giving them the ability to have portals where they can expose their APIs and monetize the APIs. The other thing is we've also got the Oracle Cloud Marketplace where developers can put their stuff on Oracle Cloud Marketplace so others can be leveraging that content and they're getting paid for that. >> How does that work? Do they plug it into the pass layer? How does the marketplace fit in if I'm a developer? >> Sure, the marketplace is a catalog, right, and you can put your stuff on the catalog. Then when you want to drag and drop something, you drop it onto Oracle PaaS or onto Oracle IaaS. So you're taking the application that you've built and then you got it to have something that-- >> John: So composing a solution on the fly of your customer? >> Well, yeah exactly, just pulling a pre-composed solution that a developer had built and being able to drop it onto the Oracle PaaS and IaaS platform. >> So the developer gets a customer and they get paid for that through the catalog? >> Yes, yes, yes and it's also better for customers, right? They're getting all sorts of capability pre-built for them, available for them, ready for them. >> So one of the things that's come up, and we've heard it, it was really amplified too much but we saw it and it got some play. In developer communities, the messaging on the containers and microservers as you mentioned earlier. Huge deal right now. They love that ability to have the containerization. We even heard containers driving down into the IaaS area, so with the network virtualization stuff going on, so how is that going to help developers? What confidence will you share to developers that you guys are backing the container standards-- >> Siddhartha: Absolutely. >> Driving that, participating in that. >> Well I think there are a couple of things. First of all, containers are not that easy in terms of when you have to orchestrate under the containers, you have to register these containers. Today the technology is for containers to be managed, the orchestration technology which is things like Swarm, Kubernetes, MISO, et cetera. They're changing very rapidly and then in order to use these technologies, you have to have a scheduler and things like that. So there's a stack of three or four, relatively recent technologies, changing at a relatively fast pace and that creates a very unstable stack for someone who create production level stuff for them, right? The docker container that they built actually run from this slightly shaky stack. >> Like Kubernetes or what not. >> Yeah yeah and so what we've done is we're saying, look, we're giving you container as a service so if you've already created docker containers, you can now bring those containers as is to the Oracle Public Cloud. You can take this application, these 20 containers and then from that point on we've taken care of putting the containers out, scaling the containers up, registering the containers, managing the containers for you, so you're just being able to use that environment as a developer. And if you want to use the PaaS, that's that IaaS. If you want to use the PaaS, then the PhP node, JavaSE capability that I told you was also containerized. You're just not exposed to docker there. Actually, I know he's got a question, but I want to just point out Juan Loaiza, who was on Monday, he pointed out the JSON aspect of the database was I thought was pretty compelling. From a developer's standpoing, JSON's very really popular with managing APIs. So having that in the database is really kind of a good thing so people should check out that interview. >> Very quickly, one of the historical norm for developers is you start with a data model and then you take various types of tools and you build code that operates against that development for that basic data model. And Oracle obviously has, that's a big part of what your business has historically been. As you move forward, as we start looking at big data and the enormous investment that businesses are making in trying to understand how to utilize that technology, it's not going as well as a lot folks might've thought it would in part because the developer community hasn't fully engaged how to generate value out of those basic stacks of technology. How is Oracle, who has obviously a leadership position in database and is now re-committing itself to some of these new big data technologies, how're you going to differentially, or do you anticipate differentially presenting that to developers so they can do more with big data-like technologies? >> They're a few things that we've done, wonderful question. First of all, just creating the Hadoop cluster, managing the Hadoop cluster, scaling out the Hadoop cluster requires a lot of effort. So we're giving you big data as a service where you don't have to worry about that underlying infrastructure. The next problem is how do you get data into the data lake, and the data has been generated at tremendous volume. You think about internet of things, you think about devices, et cetera. They're generating data at tremendous volume. We're giving you the ability to actually be able to use a streaming, Kafka, Sparc-based serviced to be able to bring data in or to use Oracle data intergration to be able to stream data in from, let's say, something happening on the Oracle database into your big data hub. So it's giving you very easy ways to get your data into the data hub and being able to do that with HDFS, with Hive, whichever target system you want to use. Then on top of that data, the next challenge is what do you visualize, right? I mean, you've got all this data together but a very small percentage is actually giving you insight. So how do you look at this and find that needle in the haystack? So for that we've given you the ability to do analytics with the BI Cloud service to get inside into the data where we're actually doing machine learning. And we're getting inside from the data and presenting those data sets to the most relevant to the most insightful by giving you some smart insights upfront and by giving you visualizations. So for example, you search for, in all these forms, what are the users says as they entered in the data. The best way to present that is by a tag cloud. So giving you visualization that makes sense, so you can do rich discovery and get rich insight from BI Cloud service and the data visualization cloud service. Lastly, if you have, let's say, five years of data on an air conditioner and the product manager's trying to get inside into that data saying, hey what should I fix so that that doesn't happen next time around. We're giving you the big data discovery cloud service where you don't have to set up that data lab, you don't have to set up the models, et cetera. You could just say replicate two billing rows, we'll replicate it in the cloud for you within our data store and you can start getting insight from it. >> So how are developers going to start using these tools 'cause it's clear that data scientists can use it, it's clear that people that have more of analytic's background can use it. How're developers going to start grabbing a lot of these capabilities, especially with machine learning and AI and some of the other things on the horizon? And how do you guys anticipate you're going to present this stuff to a developer community so that they can, again, start creating more value for the business? Is that something that's on the horizon? >> You know it's here, it's not on the horizon, it's here. We're helping developers, for example, build a microservice that wants to get data from a treadmill that one of the customers is running on, right? We're trying to get data from one of the customers on the treadmills. Well the developer now creates a microservice where the data from the treadmill has been ingested into a data lake. We've made it very easy for them to ingest into the data lake and then that microservice will be able to very easily access the data, expose only the portion of the data that's interesting. For example, the developer wants to create a very rich mobile app that presents the customer running with all the insight into the average daily calorie burn and what they're doing, et cetera. Now they can take that data, do analytics on it and very easily be able to present it in the mobile platform without having to work through all the plumbing of the data lake, of the ingestion, of the visualization, of the mobile piece, of the integration of the backend system. All of that is being provided so developers can really plug and play and have fun. >> Yeah, they want that fun. Building is the fun part, they want to have fun-- >> They want relevance, great tools and not have to worry about the infrastructure. >> John: They want distribution. They want their work to be showcased. >> Peter: That's what I mean about relevance, that's really about relevance. >> They want to work on the cool stuff and again-- >> And be relevant. >> Developers are starting to have what I call the nightclub effect. Coding is so much fun now, there's new stuff that comes out. They want to hack with the new codes. They want to play with some that fit the form factor with either a device or whatnot. >> Yeah and one other thing that we've done is, we've made the... All developers today are doing containers delivery because they need to release code really fast, right. It's no longer about months, it's about days or hours that they have to release. So we're giving a complete continuous delivery framework where people can leverage Git for their code depository, they can use Maven for continuous integration, they can use Puppet and Chef for stripping. The can manage the backlog of their task. They can do code reviews, et cetera, all done in the cloud for them. >> So lifestyles, hospitality. Taking care of developers, that's what you got to do. >> Exactly, that's a great analogy. You know all these things, they have to have these tools that they put together and what we're doing is we're saying, you don't have to worry about putting together those tools, just use them. But if you have some, you can plug in. >> Well we think, Wikibon and SiliconeANGLE, believe that there's going to be a tsunami of enterprise developers with the consumerization of IT, now meaning the Cloud, that you're going to see enterprise development, just a boom in development. You're going to see a lot more activity. Now I know it's different in development by it's not just pure Cloud need, it's some Legacy, but it's going to be a boom so we think you guys are very set up for that. Certainly with the products, so my final question for you Siddhartha is, what's your plans? I mean, sounds great. What're you going to do about it? Is there a venture happening? How're you guys going to develop this opportunity? What're you guys going to do? >> So the product sets are already there but we're evolving those products sets to a significant pace. So first of all, you can go to cloud.oracle.com/tryit and try these cloud services and build the applications on it, that's there. We've got a portal called developer.oracle.com where you can get resources on, for example, I'm a JavaScript developer. What's everything that Oracle's doing to help JavaScript developers? I'm a MySQL developer. what's everyone doing to help with that? So they've got that. Then starting at the beginning of next year, we're going to roll out a set of workshops that happen in many cities around the world where we go work with developers, hands on, and getting them inside an experience of how to build these rich, cloud-native, microservices-based applications. So those are some of the things and then our advocacy program. We already have the ACE Program, the ACE Directive Program. Working with that program to really make it a very vibrant, energetic ecosystem that is helping, building a sort of sample codes and building expert knowledge around how the Oracle environment can be used to build really cool microservices-based, cloud-native-- >> So you're investing, you're investing. >> Siddhartha: Oh absolutely. >> Any big events, you're just more little events, any big events, any developer events you guys going to do? >> So we'll be doing these workshops and we'll be sponsoring a bunch non-Oracle developer events and then we'll be launching a big developer event of our own. >> Great, so final question. What's in it for the developer? If I'm a developer, what's in it for me? Hey I love Oracle, thanks for spending the money and investing in this. What's in it for me? Why, why should I give you a look? >> Because you can do it faster with higher quality. So that microservices application that I was talking about, if you went to any other cloud and tried to build that microservices-based application that got data from the treadmill into a data lake using IoT and the analytics integration with backend applications, it would've taken you a lot longer. You can get going in the language of your choice using the database of your choice, using standards of your choice and have no lock-in. You can take your data out, you can take your code out whenever you want. So do it faster with openness. >> Siddhartha, thanks for sharing that developer update. We were talking about it yesterday. Our prayers were answered. (laughing) You came on The Cube. We were like, where is the developer action? I mean we see that JavaOne, we love Java, certainly JavaScript is awesome and a lot of good stuff going on. Thanks for sharing and congratulations on the investments and to continuing bringing developer goodness out there. >> Thank you, John. >> This The Cube, we're sharing that data with you and we're going to bring more signal from the noise here after this short break. You're watching The Cube. (electronic beat)

>> Voiceover: Live from Las Vegas, it's The Cube covering Oracle Modern Customer Experience, 2017. Brought to you by Oracle. (upbeat music) >> John: Okay, welcome back everyone. We are here live in the Mandalay Bay in Las Vegas, this is SiliconANGLE's The Cube, our flagship program. We go out to the events and extract the signal from the noise, I'm John Furrier, the co-founder of SiliconANGLE, joined with my co-host Peter Burris with SiliconANGLE's Wikibon.com, head of research. Our next guest is Aaron Schidler VP of Cloud Industry Product Development. A lot there. Cross-industry, horizontally scalable product development. Welcome to The Cube, thanks for joining us. >> Aaron: Thank you. >> So, I mean there's a lot going on at this show, modern CX is the hashtag, it also is the theme. It's not modern marketing, cloud experience show. It's an integrated message with one clear message: Customer experience. Everything's -- that's the end game of this platform. It's hard. Take a minute to just talk about, in context, to set the table -- What's happening? Why is all this the focus now? >> I think it's interesting, over the past, 10 years, we went from everyone having structured, on-premise applications, that took a year to two years to manage and upgrade. Then all of a sudden, all these great cloud innovations started coming into the picture, and the question was: How do we introduce them? So the business made buying decisions. They bought the great capabilities and now they're trying to figure out: How do we move more to the cloud? For the agility that we get, but more importantly: How do we start standardizing, creating a platform for taking these capabilities forward for our customers? >> John: We did an earlier segment today it felt like a history class, because we're all like historians talking about the old days. But if you think about the role of software over the years -- Shrink wrapped software, download it from the internet, SaaS, and now, going to the next level is a new, kind of modern version of SaaS, whether you call it infrastructure, service platforms, (mumbles), services and SaaS. But basically, it's in the cloud. All cloud all the time. On premise or in the public cloud, which you guys have. This requires more intelligence. This adaptive, machine-learning, AI, augmented intelligence thing is happening. This is making smarter customer experiences. (chuckling) What does that actually mean? Because this is your wheelhouse. >> Yeah. No, and smarter, it's a great question. It's probably the talk of the hallways throughout the course of the week. Is how do we make our applications smarter? And I think there are two parts to it. One is, you have to make it simpler. So we just talked about the platform and trying to identify what are those key processes. For me, from an industry perspective, it's what are the key processes in manufacturing? What are the key processes in pharmaceuticals? What are the key processes in automotive? And how do we deliver a solution there? But just doing the transactional stuff was yesterday's news. The question is really: How do we start to take data and information that we have along with some science and create a different experience? Create one that we take the learnings from old and apply them so that the next best offer that we make is one that's based on you and other people like you and the products that you've bought. So we're really looking at just baking in that intelligence along the way so that sales reps and service reps don't have to figure it out themselves. They leverage the power of the company and the data. >> It sounds easy but it's not. But I want to ask a specific question because one of the ethos of the cloud is horizontally scalable. And that's a nice way to think about data, and we've heard that throughout the show so far. But in the industries, in vertical industries, there's unique things, that require some specialism. >> Aaron: Yeah, that's right. So you have a kind of notion of, I need horizontally scalable, but also I got to have some specialty differentiation for the apps. So this is a key part of the platform that you guys are building. How do you talk to customers? Because in the old days it was full vertical stack. Here's your software. Retail industry, health, human services, whatever it is. How is that different now? >> We're leveraging the same horizontal capabilities so that we don't have to redefine it. I would argue that we've started from a smarter place based on our history at Oracle, we understand that companies want to work with customers, customers may work with partners, and customers may also be a contact that's part of a household. So as you start to build that horizontal set of capabilities for the platform, those things were taken into mind. But your points are spot on in that, at the end of the day, nobody cares whether you have a great horizontal platform, what they care about is, as an automotive manufacturer: Can by OEM's talk to the dealer's in a way that makes sense? Can we help pass leads that come in from customers to the manufacturer efficiently, to the right company to be able to support them? So it requires us to address, I call it three areas >> - excuse me -- six areas. The data model: How do we define data for the industry? The business policies and processes: How do you take those leads and get them to the right people and contacts to the industry requirement. The next piece is user experience. A branch banker has a completely different view than a person that's doing your financial wealth advising across the table, is different than me using my mobile application from my home to transact. Integrations are also important. Oracle comes with a little bit of requirement around: How do I complete end-to-end? Because we provide end-to-end capabilities. So if I'm a bank; How do I integrate my front-end applications, my CX apps, into my core banking platform applications? If I'm a communications company; How do I tie into OSS and BSS systems? So integration becomes a key requirement. >> Two more left, come on! >> Aaron: I'm getting them. (laughing) Analytics, different measurements and metrics for each industry, as to how you're going to adapt and perform and then finally, we are talking about cloud, and cloud means that we're taking on some of the responsibility of making sure that regulatory and compliance requirements for the data centers that we support and manage are also supported. >> And also how they consume the software. >> Aaron: That's exactly right. >> And that's now moving to a subscription model. >> I think there's a seventh, which you may want to add, which is semantics. Especially as you start thinking about AI; What do things mean? It's more than just the measurements. I want to tie this back to the whole concept of CX though. >> Aaron: Yep. >> The historical orientation of vertical industry was, these businesses are common or similar because they have similar assets. Retail had a store, had a warehouse, had, you know, point of sale. Those types of things. Digital transformation reduces the specificity of those assets. >> Aaron: Yeah. >> Amazon's a retail company as much as Walmart is. They're competing >> Aaron: Yeah. >> But they have a very very different arrangement of assets. >> Does CX now become, or is the new vertical orientation now, not your arrangement of assets but the customers you serve? Where these customers have common characteristics and the companies that are in transportation serve customers in this moment, in this way. Companies that are in retail serve customers in this moment, in this way. And that's what's really driving so much of the CX. Is the vertical orientation moving from an asset focus to a customer focus, a need focus, a moment focus. What do you think? >> No, I think it certainly makes it easier. And in fact, you used the one word that's sort of binding all of them together, which is digital. And maybe the second word would be real-time. And so whether I'm talking to a SIC code of retail, meaning traditional retailer, or a bank that wants to have a better retail experience. All of those are about; Do you know me? Can you provide me a personalized journey through the process? And can you do it without necessarily engaging with people through the entire experience? Now, omni-channel is certainly important. But I can't tell you the last time I went into a branch bank location. All of my work's really been done on a digital channel. With that said, the processes are still unique. So when I talk about my cellular phone, and management of the cellular phone, the minutes make more sense to me than if I'm talking to my banking application and the dollars make sense to me. So the ingredients that I highlighted before in terms of an industry solution are still relevant. Some of the themes that you highlighted around digital transformation and real-time are definitely new to this new world that we're in around customer engagement. >> Which industries are you guys supporting? Because again, you know, industries have unique requirements. But you have a platform, so, conceptually, you should be able to spin up these industries pretty quickly. Which ones do you guys have supported? And what are coming? >> So I think there are two parts that I'd highlight. One is, it is easy to set up because we set the platform up in the beginning, knowing we wanted to deliver industry-specific capability. So I think that's a differentiator that Oracle's providing. But I think the second piece is, there are several industries that, in fact, customers can use our capabilities horizontally to support. We've got about 20 industries that customers are purchasing our products to use in. With that said, we've put specific investment into areas like communications, banking, consumer goods and retail, and there's some synergies there that you highlighted where consumer goods companies want to get to know their customers more directly. So lots of synergies there. We just announced and released a higher ed set of capabilities as well. And a roadmap for several others. So those are the key primary targets that we had with more to come this year. >> John: That's super, super awesome. What's unique -- share with the folks, take a minute to explain what's unique going on in your job, that they may not know about that you could share. Is it the data that you watch? As a product developer, you've got to look at, I mean you got to, to use cloud terms, "stand up" solutions fast. Your customers have to now do that. Whether it's an app, it should be agile, you know, three weeks, innovation's complete. That's kind of the cycle which we're seeing in cloud. Three week development, that's it. Not three years or three months, three week. >> Aaron: Yeah. >> I mean, imagine that. So imagine a three week development cycle. What does it take? What are the most important things that people should know about that you're working on and that make that happen? >> Yeah I think the, and I've met with a dozen customers already here this week, and I think the most common discussion is, we've got a lot of the capabilities, we need to define what our vision is. So while you've got some on-premise capabilities still, now you're augmenting it with things like data science and other ingredients. The question is, what's the vacation you're going on? What are the stops along the way that take you ten days to 30 days? And how do we start to create a vision that goes end-to-end from the time we engage with our customers for the first time to the time we engage with them for the hundredth time. So I would say most of that is really around helping customers strategically think about how these solutions are going to tie together, what business values and benefits they're going to be delivering, and how do we leverage the assets that they have today in order to do that? >> So is it the vision of Oracle to the customer, or the customer's vision of how it's going to use technology, and how it's going to be reflected back in Oracle? Or a combination of both? >> It's a little bit of both. We've had several customer advisory boards this week where we gather feedback from customers. But the reality is, if you have an advisory board with all automotive manufacturers where we had about 25 companies come together this week, they all have great ideas, but what's interesting is when you bring a retailer in to talk to them and have them highlight some of the things that they're doing that are working in their industry that are leading edge and may generate some new ideas. So I think a lot of the customers are looking really for Oracle to sum up all of the engagements that we have with these companies, come up with those key things that we think could transform their industry, and then deliver it as a simplified solution so that they can uptake it in ten to 30 days. >> So they're kind of pulling you in the direction of Oracle becoming a digital capabilities company. >> Aaron: Yeah, that's right. In terms of; How can you A. Help us with vision, and then B. Help us deliver the pieces that make sense for Oracle? We've got a rich set of partners as well. It's hard to leave them out, in terms of digital agencies, and/or implementation partners. We also have partners that have built and developed innovative capabilities for industry that we've integrated into these solutions. But I think in terms of the total vision, we have a unique perspective that an individual customer, or company, or industry might not have. >> My final question for you is, Everyone likes to know, what's the hallway conversion? And that's where you hear a lot of the commentary on, Oh great keynote. But I want to ask specifically around what customers are saying. You've been doing a lot on customer activities in the hallways and meetings. We're hearing some. What's your take on the hallway customer conversations? What are they talking about in the halls? >> Yeah, automation, I think, in terms of, and the AI portions of what we're discussing. How can we make the resources that we have smarter? Make them more intelligent about the learnings that we have as an overall company, and then be able to parlay that into the processes, not as a separate set of flows, but into the processes that we educate today. And it's interesting, you could highlight a buzz word bingo card with things like IoT, and AI -- >> And ML and VR and AR and machine learning, virtual reality, augmented reality... >> But the question isn't; Can you do those things? The question is: Can you do it in context to the customer experience to change the game? And that's really the fun part of this for me. >> John: I had a conversation with Robert Scoble who's a futurist and a friend, and he's really been talking about this Mixed Reality and he's talking about Augmented Reality and Virtual Reality, but if you think about what you guys are doing here with modern CX is the mixed reality from the consumer perspective is, wherever they are. (laughing) I'm shopping. Or, I have a wearable, or maybe someday a headset or some sort of augmented experience. You've got to be ready for it. >> Aaron: Yeah. You're the guy who has to build the products and lay the architecture down. So what's the roadmap look like for you guys? Without giving away the secrets, you know, for a customer that's maybe watching; What's the arc for the product development team? What are the top priorities? >> I think there are two big things that I would highlight. One is simplification. I think all of the cloud choices that customers had for a long period of time gave them access to innovations that they hadn't had before. The question was the practicality and how can we start pulling those together, so Oracle really has a responsibility to simplify that set of discussions. And the second part is we've got to innovate, we've got to show people that there's a path to leverage all of those buzzword bingo items in your day to day job to deliver business value. So I think you'll see out of us, taking some of the themes that you're hearing about as individual conversations and start baking them into the DNA and fabric of the solutions. >> John: Oh well I've seen Amit Zavery, a Cube alumni who's been on multiple times, great executive, super smart, big fan of his work, trying to get developer oriented around cloud native, Siddhartha Agarwal, was also on The Cube in our offices. And there's movement within Oracle to be cloud native. Is there a developer plan, or is that just groping for relevance in the outside of Oracle world, is there a dot to be connected in the cloud native world where Oracle is now playing with public cloud? How do you talk to those customers? Because you don't see a lot of Oracle developers out there outside of Oracle. You've got a lot of Oracle developers, doing DBA's and systems work, how about that developer, app developer, how do you get them? Is there a plan? >> You know, I think it's the innovation and the discussion about innovation. There are probably people other than me that will highlight some of the details but you may have seen some press releases recently that talk about how we're introducing some innovation centers for us to recruit the types of people that you're highlighting, and change the perception, if you will, on some of the things that Oracle's done in the past to highlight some of the innovations that we're delivering now in cloud. >> John: I mean you've got a lot of platform value to potentially share. >> Aaron: That's right. >> To some app developers out there on iOS. So there is a plan? >> Aaron: Absolutely a plan. >> Okay Aaron, thanks so much for coming on The Cube. Really appreciate the insight. Vice President of Cross-Industry Product Development here at Oracle and Cloud's Customer Modern CX, hashtag modern CX. Its the Cube, I'm John Furrier with Peter Burris from Wikibon. We'll be right back with more after this short break.