>>Prior to the pandemic, organizations were largely optimized for efficiency as the best path to bottom line profits. Many CIOs tell the cube privately that they were caught off guard by the degree to which their businesses required greater resiliency beyond their somewhat cumbersome disaster recovery processes. And the lack of that business resilience has actually cost firms because they were unable to respond to changing market forces. And certainly we've seen this dynamic with supply chain challenges and there's a little doubt. We're also seeing it in the area of cybersecurity generally, and data recovery. Specifically. Over the past 30 plus months, the rapid adoption of cloud to support remote workers and build in business resilience had the unintended consequences of expanding attack vectors, which brought an escalation of risk from cybercrime. Well, security in the public clouds is certainly world class. The result of multi-cloud has brought with it multiple shared responsibility models, multiple ways of implementing security policies across clouds and on-prem. >>And at the end of the day, more, not less complexity, but there's a positive side to this story. The good news is that public policy industry collaboration and technology innovation is moving fast to accelerate data protection and cybersecurity strategies with a focus on modernizing infrastructure, securing the digital supply chain, and very importantly, simplifying the integration of data protection and cybersecurity. Today there's heightened awareness that the world of data protection is not only an adjacency to, but it's becoming a fundamental component of cybersecurity strategies. In particular, in order to build more resilience into a business, data protection, people, technologies, and processes must be more tightly coordinated with security operations. Hello and welcome to the future of Multi-Cloud Data Protection Made Possible by Dell in collaboration with the Cube. My name is Dave Ante and I'll be your host today. In this segment, we welcome into the cube, two senior executives from Dell who will share details on new technology announcements that directly address these challenges. >>Jeff Boudreau is the president and general manager of Dell's Infrastructure Solutions Group, isg, and he's gonna share his perspectives on the market and the challenges he's hearing from customers. And we're gonna ask Jeff to double click on the messages that Dell is putting into the marketplace and give us his detailed point of view on what it means for customers. Now, Jeff is gonna be joined by Travis Vhi. Travis is the senior Vice President of product management for ISG at Dell Technologies, and he's gonna give us details on the products that are being announced today and go into the hard news. Now, we're also gonna challenge our guests to explain why Dell's approach is unique and different in the marketplace. Thanks for being with us. Let's get right into it. We're here with Jeff Padre and Travis Behill. We're gonna dig into the details about Dell's big data protection announcement. Guys, good to see you. Thanks >>For coming in. Good to see you. Thank you for having us. >>You're very welcome. Right. Let's start off, Jeff, with the high level, you know, I'd like to talk about the customer, what challenges they're facing. You're talking to customers all the time, What are they telling you? >>Sure. As you know, we do, we spend a lot of time with our customers, specifically listening, learning, understanding their use cases, their pain points within their specific environments. They tell us a lot. Notice no surprise to any of us, that data is a key theme that they talk about. It's one of their most important, important assets. They need to extract more value from that data to fuel their business models, their innovation engines, their competitive edge. So they need to make sure that that data is accessible, it's secure in its recoverable, especially in today's world with the increased cyber attacks. >>Okay. So maybe we could get into some of those, those challenges. I mean, when, when you talk about things like data sprawl, what do you mean by that? What should people know? Sure. >>So for those big three themes, I'd say, you know, you have data sprawl, which is the big one, which is all about the massive amounts of data. It's the growth of that data, which is growing at an unprecedented rates. It's the gravity of that data and the reality of the multi-cloud sprawl. So stuff is just everywhere, right? Which increases that service a tax base for cyber criminals. >>And by gravity you mean the data's there and people don't wanna move it. >>It's everywhere, right? And so when it lands someplace, I think edge, core or cloud, it's there and that's, it's something we have to help our customers with. >>Okay, so just it's nuanced cuz complexity has other layers. What are those >>Layers? Sure. When we talk to our customers, they tell us complexity is one of their big themes. And specifically it's around data complexity. We talked about that growth and gravity of the data. We talk about multi-cloud complexity and we talk about multi-cloud sprawl. So multiple vendors, multiple contracts, multiple tool chains, and none of those work together in this, you know, multi-cloud world. Then that drives their security complexity. So we talk about that increased attack surface, but this really drives a lot of operational complexity for their teams. Think about we're lack consistency through everything. So people, process, tools, all that stuff, which is really wasting time and money for our customers. >>So how does that affect the cyber strategies and the, I mean, I've often said the ciso now they have this shared responsibility model, they have to do that across multiple clouds. Every cloud has its own security policies and, and frameworks and syntax. So maybe you could double click on your perspective on that. >>Sure. I'd say the big, you know, the big challenge customers have seen, it's really inadequate cyber resiliency. And specifically they're feeling, feeling very exposed. And today as the world with cyber tax being more and more sophisticated, if something goes wrong, it is a real challenge for them to get back up and running quickly. And that's why this is such a, a big topic for CEOs and businesses around the world. >>You know, it's funny, I said this in my open, I, I think that prior to the pandemic businesses were optimized for efficiency and now they're like, wow, we have to actually put some headroom into the system to be more resilient. You know, I you hearing >>That? Yeah, we absolutely are. I mean, the customers really, they're asking us for help, right? It's one of the big things we're learning and hearing from them. And it's really about three things, one's about simplifying it, two, it is really helping them to extract more value from their data. And then the third big, big piece is ensuring their data is protected and recoverable regardless of where it is going back to that data gravity and that very, you know, the multi-cloud world just recently, I don't know if you've seen it, but the global data protected, excuse me, the global data protection index gdp. >>I, Yes. Jesus. Not to be confused with gdpr, >>Actually that was released today and confirms everything we just talked about around customer challenges, but also it highlights an importance of having a very cyber, a robust cyber resilient data protection strategy. >>Yeah, I haven't seen the latest, but I, I want to dig into it. I think this, you've done this many, many years in a row. I like to look at the, the, the time series and see how things have changed. All right. At, at a high level, Jeff, can you kind of address why Dell and from your point of view is best suited? >>Sure. So we believe there's a better way or a better approach on how to handle this. We think Dell is uniquely positioned to help our customers as a one stop shop, if you will, for that cyber resilient multi-cloud data protection solution and needs. We take a modern, a simple and resilient approach. >>What does that mean? What, what do you mean by modern? >>Sure. So modern, we talk about our software defined architecture, right? It's really designed to meet the needs not only of today, but really into the future. And we protect data across any cloud and any workload. So we have a proven track record doing this today. We have more than 1700 customers that trust us to protect them more than 14 exabytes of their data in the cloud today. >>Okay, so you said modern, simple and resilient. What, what do you mean by simple? Sure. >>We wanna provide simplicity everywhere, going back to helping with the complexity challenge, and that's from deployment to consumption to management and support. So our offers will deploy in minutes. They are easy to operate and use, and we support flexible consumption models for whatever customer may desire. So traditional subscription or as a service. >>And when you, when you talk about resilient, I mean, I, I put forth that premise, but it's hard because people say, Well, that's gonna gonna cost us more. Well, it may, but you're gonna also reduce your, your risk. So what's your point of view on resilience? >>Yeah, I think it's, it's something all customers need. So we're gonna be providing a comprehensive and resilient portfolio of cyber solutions that are secured by design. We have some ver some unique capabilities and a combination of things like built in amenability, physical and logical isolation. We have intelligence built in with AI par recovery. And just one, I guess fun fact for everybody is we have our cyber vault is the only solution in the industry that is endorsed by Sheltered Harbor that meets all the needs of the financial sector. >>So it's interesting when you think about the, the NIST framework for cybersecurity, it's all about about layers. You're sort of bringing that now to, to data protection, correct? Yeah. All right. In a minute we're gonna come back with Travis and dig into the news. We're gonna take a short break. Keep it right there. Okay. We're back with Jeff and Travis Vhi to dig deeper into the news. Guys, again, good to see you. Travis, if you could, maybe you, before we get into the news, can you set the business context for us? What's going on out there? >>Yeah, thanks for that question, Dave. To set a little bit of the context, when you look at the data protection market, Dell has been a leader in providing solutions to customers for going on nearly two decades now. We have tens of thousands of people using our appliances. We have multiple thousands of people using our latest modern simple power protect data managers software. And as Jeff mentioned, we have, you know, 1700 customers protecting 14 exabytes of data in the public clouds today. And that foundation gives us a unique vantage point. We talked to a lot of customers and they're really telling us three things. They want simple solutions, they want us to help them modernize and they want us to add as the highest priority, maintain that high degree of resiliency that they expect from our data protection solutions. So tho that's the backdrop to the news today. And, and as we go through the news, I think you'll, you'll agree that each of these announcements deliver on those pillars. And in particular today we're announcing the Power Protect data manager appliance. We are announcing power protect cyber recovery enhancements, and we are announcing enhancements to our Apex data storage >>Services. Okay, so three pieces. Let's, let's dig to that. It's interesting appliance, everybody wants software, but then you talk to customers and they're like, Well, we actually want appliances because we just wanna put it in and it works, right? It performs great. So, so what do we need to know about the appliance? What's the news there? Well, >>You know, part of the reason I gave you some of those stats to begin with is that we have this strong foundation of, of experience, but also intellectual property components that we've taken that have been battle tested in the market. And we've put them together in a new simple integrated appliance that really combines the best of the target appliance capabilities we have with that modern simple software. And we've integrated it from the, you know, sort of taking all of those pieces, putting them together in a simple, easy to use and easy to scale interface for customers. >>So the premise that I've been putting forth for, you know, months now, probably well, well over a year, is that, that that data protection is becoming an extension of your, your cybersecurity strategies. So I'm interested in your perspective on cyber recovery, you specific news that you have there. >>Yeah, you know, we, we are, in addition to simplifying things via the, the appliance, we are providing solutions for customers no matter where they're deploying. And cyber recovery, especially when it comes to cloud deployments, is an increasing area of interest and deployment that we see with our customers. So what we're announcing today is that we're expanding our cyber recovery services to be available in Google Cloud with this announcement. It means we're available in all three of the major clouds and it really provides customers the flexibility to secure their data no matter if they're running, you know, on premises in a colo at the edge in the public cloud. And the other nice thing about this, this announcement is that you have the ability to use Google Cloud as a cyber recovery vault that really allows customers to isolate critical data and they can recover that critical data from the vault back to on premises or from that vault back to running their cyber cyber protection or their data protection solutions in the public cloud. >>I always invoke my, my favorite Matt Baker here. It's not a zero sum game, but this is a perfect example where there's opportunities for a company like Dell to partner with the public cloud provider. You've got capabilities that don't exist there. You've got the on-prem capabilities. We can talk about edge all day, but that's a different topic. Okay, so my, my other question Travis, is how does this all fit into Apex? We hear a lot about Apex as a service, it's sort of the new hot thing. What's happening there? What's the news around Apex? >>Yeah, we, we've seen incredible momentum with our Apex solutions since we introduced data protection options into them earlier this year. And we're really building on that momentum with this announcement being, you know, providing solutions that allow customers to consume flexibly. And so what we're announcing specifically is that we're expanding Apex data storage services to include a data protection option. And it's like with all Apex offers, it's a pay as you go solution really streamlines the process of customers purchasing, deploying, maintaining and managing their backup software. All a customer really needs to do is, you know, specify their base capacity, they specify their performance tier, they tell us do they want a a one year term or a three year term and we take it from there. We, we get them up and running so they can start deploying and consuming flexibly. And it's, as with many of our Apex solutions, it's a simple user experience all exposed through a unified Apex console. >>Okay. So it's you keeping it simple, like I think large, medium, small, you know, we hear a lot about t-shirt sizes. I I'm a big fan of that cuz you guys should be smart enough to figure out, you know, based on my workload, what I, what I need, how different is this? I wonder if you guys could, could, could address this. Jeff, maybe you can, >>You can start. Sure. I'll start and then pitch me, you know, Travis, you you jump in when I screw up here. So, awesome. So first I'd say we offer innovative multi-cloud data protection solutions. We provide that deliver performance, efficiency and scale that our customers demand and require. We support as Travis and all the major public clouds. We have a broad ecosystem of workload support and I guess the, the great news is we're up to 80% more cost effective than any of the competition. >>80%. 80%, That's a big number, right? Travis, what's your point of view on this? Yeah, >>I, I think number one, end to end data protection. We, we are that one stop shop that I talked about. Whether it's a simplified appliance, whether it's deployed in the cloud, whether it's at the edge, whether it's integrated appliances, target appliances, software, we have solutions that span the gamut as a service. I mentioned the Apex solution as well. So really we can, we can provide solutions that help support customers and protect them, any workload, any cloud, anywhere that data lives edge core to cloud. The other thing that we hear as a, as a, a big differentiator for Dell and, and Jeff touched on on this a little bit earlier, is our intelligent cyber resiliency. We have a unique combination in, in the market where we can offer immutability or protection against deletion as, as sort of that first line of defense. But we can also offer a second level of defense, which is isolation, talking, talking about data vaults or cyber vaults and cyber recovery. And the, at more importantly, the intelligence that goes around that vault. It can look at detecting cyber attacks, it can help customers speed time to recovery and really provides AI and ML to help early diagnosis of a cyber attack and fast recovery should a cyber attack occur. And, and you know, if you look at customer adoption of that solution specifically in the clouds, we have over 1300 customers utilizing power protect cyber recovery. >>So I think it's fair to say that your, I mean your portfolio has obvious been a big differentiator whenever I talk to, you know, your finance team, Michael Dell, et cetera, that end to end capability that that, that your ability to manage throughout the supply chain. We actually just did a a, an event recently with you guys where you went into what you're doing to make infrastructure trusted. And so my take on that is you, in a lot of respects, you're shifting, you know, the client's burden to your r and d now they have a lot of work to do, so it's, it's not like they can go home and just relax, but, but that's a key part of the partnership that I see. Jeff, I wonder if you could give us the, the, the final thoughts. >>Sure. Dell has a long history of being a trusted partner with it, right? So we have unmatched capabilities. Going back to your point, we have the broadest portfolio, we have, you know, we're a leader in every category that we participate in. We have a broad deep breadth of portfolio. We have scale, we have innovation that is just unmatched within data protection itself. We have the trusted market leader, no, if and or buts, we're number one for both data protection software in appliances per idc and we would just name for the 17th consecutive time the leader in the, the Gartner Magic Quadrant. So bottom line is customers can count on Dell. >>Yeah, and I think again, we're seeing the evolution of, of data protection. It's not like the last 10 years, it's really becoming an adjacency and really a key component of your cyber strategy. I think those two parts of the organization are coming together. So guys, really appreciate your time. Thanks for Thank you sir. Thanks Travis. Good to see you. All right, in a moment I'm gonna come right back and summarize what we learned today, what actions you can take for your business. You're watching the future of multi-cloud data protection made possible by Dell and collaboration with the cube, your leader in enterprise and emerging tech coverage right back >>In our data driven world. Protecting data has never been more critical to guard against everything from cyber incidents to unplanned outages. You need a cyber resilient, multi-cloud data protection strategy. >>It's not a matter of if you're gonna get hacked, it's a matter of when. And I wanna know that I can recover and continue to recover each day. >>It is important to have a cyber security and a cyber resiliency plan in place because the threat of cyber attack are imminent. >>Power protects. Data manager from Dell Technologies helps deliver the data protection and security confidence you would expect from a trusted partner and market leader. >>We chose Power Protect Data Manager because we've been a strategic partner with Dell Technologies for roughly 20 years now. Our partnership with Dell Technologies has provided us with the ability to scale and grow as we've transitioned from 10 billion in assets to 20 billion. >>With Power Protect Data Manager, you can enjoy exceptional ease of use to increase your efficiency and reduce costs. >>Got installed it by myself, learned it by myself with very intuitive >>While restoring a machine with Power Protect Data Manager is fast. We can fully manage Power Protect through the center. We can recover a whole machine in seconds. >>Data Manager offers innovation such as Transparent snapshots to simplify virtual machine backups and it goes beyond backup and restore to provide valuable insights and to protected data workloads and VMs. >>In our previous environment, it would take anywhere from three to six hours at night to do a single backup of each vm. Now we're backing up hourly and it takes two to three seconds with the transparent snapshots. >>With Power Protects Data Manager, you get the peace of mind knowing that your data is safe and available whenever you need it. >>Data is extremely important. We can't afford to lose any data. We need things just to work. >>Start your journey to modern data protection with Dell Power Protect Data manager. Visit dell.com/power Protect Data Manager. >>We put forth the premise in our introduction that the worlds of data protection in cybersecurity must be more integrated. We said that data recovery strategies have to be built into security practices and procedures and by default this should include modern hardware and software. Now in addition to reviewing some of the challenges that customers face, which have been pretty well documented, we heard about new products that Dell Technologies is bringing to the marketplace that specifically address these customer concerns. There were three that we talked about today. First, the Power Protect Data Manager Appliance, which is an integrated system taking advantage of Dell's history in data protection, but adding new capabilities. And I want to come back to that in the moment. Second is Dell's Power Protect cyber recovery for Google Cloud platform. This rounds out the big three public cloud providers for Dell, which joins AWS and and Azure support. >>Now finally, Dell has made its target backup appliances available in Apex. You might recall earlier this year we saw the introduction from Dell of Apex backup services and then in May at Dell Technologies world, we heard about the introduction of Apex Cyber Recovery Services. And today Dell is making its most popular backup appliances available and Apex. Now I wanna come back to the Power Protect data manager appliance because it's a new integrated appliance. And I asked Dell off camera really what is so special about these new systems and what's really different from the competition because look, everyone offers some kind of integrated appliance. So I heard a number of items, Dell talked about simplicity and efficiency and containers and Kubernetes. So I kind of kept pushing and got to what I think is the heart of the matter in two really important areas. One is simplicity. >>Dell claims that customers can deploy the system in half the time relative to the competition. So we're talking minutes to deploy and of course that's gonna lead to much simpler management. And the second real difference I heard was backup and restore performance for VMware workloads. In particular, Dell has developed transparent snapshot capabilities to fundamentally change the way VMs are protected, which leads to faster backup and restores with less impact on virtual infrastructure. Dell believes this new development is unique in the market and claims that in its benchmarks the new appliance was able to back up 500 virtual machines in 47% less time compared to a leading competitor. Now this is based on Dell benchmarks, so hopefully these are things that you can explore in more detail with Dell to see if and how they apply to your business. So if you want more information, go to the data protectionPage@dell.com. You can find that at dell.com/data protection. And all the content here and other videos are available on demand@thecube.net. Check out our series on the blueprint for trusted infrastructure, it's related and has some additional information. And go to silicon angle.com for all the news and analysis related to these and other announcements. This is Dave Valante. Thanks for watching the future of multi-cloud protection made possible by Dell in collaboration with the Cube, your leader in enterprise and emerging tech coverage.

>> We're here with Jeff Boudreau and Travis Vigil, and we're going to dig into the details about Dell's big data protection announcement. Guys, good to see you. Thanks for coming in. >> Good to see you. Thank you for having us. >> You're very welcome. Let's start off, Jeff, with a high level, you know I'd like to talk about the customer, what challenges they're facing. You're talking to customers all the time, what are they telling you? >> Sure. As you know, we spend a lot of time with our customers, specifically listening, learning understanding their use cases their pain points within their specific environments. They tell us a lot, to no surprise to any of us that data is a key theme that they talk about. It's one of their most important assets. They need to extract more value from that data to fuel their business models their innovation engines, their competitive edge. So they need to make sure that that data is accessible it's secure, and it's recoverable, especially in today's world with the increased cyber attacks. >> Okay. So maybe we could get into some of those challenges. I mean, when you talk about things like data sprawl what do you mean by that? What should people know? >> Sure, so for those big three themes, I'd say, you know you have data sprawl, which is the big one which is all about the massive amounts of data. It's the growth of that data which is growing at an unprecedented rates. It's the gravity of that data and the reality of the multi-cloud sprawl. So stuff is just everywhere, right? Which increases that service, attack space for cyber criminals. >> And by gravity you mean the data's there and people don't want to move it. >> It's everywhere, right? And so when it lands someplace, think Edge, Core or Cloud, it's there. And it's something we have to help our customers with. >> Okay. So it's nuanced cause complexity has other layers. What are those layers? >> Sure. When we talk to our customers they tell us complexity is one of their big themes. And specifically it's around data complexity. We talked about that growth and gravity of the data. We talk about multi-cloud complexity and we talk about multi-cloud sprawl. So multiple vendors, multiple contracts multiple tool chains, and none of those work together in this, you know, multi-cloud world. Then that drives their security complexity. So we talk about that increased attack surface. But this really drives a lot of operational complexity for their teams. Think about, we're lack consistency through everything. So people, process, tools, all that stuff which is really wasting time and money for our customers. >> So how does that affect the cyber strategies and the, I've often said the CISO, now they have this shared responsibility model they have to do that across multiple clouds. Every cloud has its own security policies and frameworks and syntax. So maybe you could double click on your perspective on that. >> Sure. I'd say the big challenge customers have seen, it's really inadequate cyber resiliency. And specifically they're feeling very exposed. And today as the world with cyber attacks being more and more sophisticated, if something goes wrong it is a real challenge for them to get back up and running quickly. And that's why this is such a big topic for CEOs and businesses around the world. >> You know, it's funny, I said this in my open, I think that prior to the pandemic businesses were optimized for efficiency and now they're like, wow, we have to actually put some headroom into the system to be more resilient, you know? Are you hearing that? >> Yeah, we absolutely are. I mean, the customers really they're asking us for help, right? It's one of the big things we're learning and hearing from them. And it's really about three things one's about simplifying IT. Two, it's really helping them to extract more value from their data. And then the third big piece is ensuring their data is protected and recoverable regardless of where it is going back to that data gravity and that very, you know the multi-cloud world. Just recently, I don't know if you've seen it, but the global data protected, excuse me the global data protection index. >> GDPI. >> Yes. Jesus! >> Not to be confused with GDPR. >> Actually that was released today and confirms everything we just talked about around customer challenges but also it highlights an importance of having a very cyber, a robust cyber resilient data protection strategy. >> Yeah, I haven't seen the latest, but I want to dig into it. I think this, you've done this many, many years in a row. I like to look at the time series and see how things have changed. All right. At a high level, Jeff, can you kind of address why Dell and from your point of view is best suited? >> Sure. So we believe there's a better way or a better approach on how to handle this. We think Dell is uniquely positioned to help our customers as a one stop shop, if you will, for that cyber resilient multi-cloud data protection solution and needs. We take a modern, a simple and resilient approach. >> Well what does that mean? What do you mean by modern? >> Sure. So modern, we talk about our software defined architecture, right? It's really designed to meet the needs not only of today but really into the future. And we protect data across any cloud and any workload. So we have a proven track record doing this today. We have more than 1700 customers that trust us to protect more than 14 exabytes of their data in the cloud today. >> Okay. So you said modern, simple and resilient. What, what do you mean by simple? >> Sure. We want to provide simplicity everywhere, going back to helping with the complexity challenge, and that's from deployment to consumption to management and support. So our offers will deploy in minutes. They are easy to operate and use and we support flexible consumption models for whatever customer may desire. So traditional, subscription, or as a service. >> And when you talk about resilient, I mean I put forth that premise, but it's hard because people say, well, that's going to going to cost us more. Well, it may, but you're going to also reduce your risk. So what's your point of view on resilience? >> Yeah, I think it's something all customers need. So we're going to be providing a comprehensive and resilient portfolio of cyber solutions that are secured by design. We have some some unique capabilities in a combination of things like built in immuneability, physical and logical isolation. We have intelligence built in with AI parred recovery and just one, I guess fun fact for everybody is we have our cyber vault is the only solution in the industry that is endorsed by Sheltered Harbor that meets all the needs of the financial sector. >> So it's interesting when you think about the NIST framework for cybersecurity, it's all about layers. You're sort of bringing that now to data protection. >> Correct. >> Yeah. All right. In a minute we're going to come back with Travis and dig into the news. We're going to take a short break, keep it right there. (calming piano music)

>>Prior to the pandemic, organizations were largely optimized for efficiency as the best path to bottom line profits. Many CIOs tell the cube privately that they were caught off guard by the degree to which their businesses required greater resiliency beyond their somewhat cumbersome disaster recovery processes. And the lack of that business resilience has actually cost firms because they were unable to respond to changing market forces. And certainly we've seen this dynamic with supply chain challenges and there's a little doubt. We're also seeing it in the area of cybersecurity generally, and data recovery. Specifically. Over the past 30 plus months, the rapid adoption of cloud to support remote workers and build in business resilience had the unintended consequences of expanding attack vectors, which brought an escalation of risk from cyber crime. Well, security in the public clouds is certainly world class. The result of multi-cloud has brought with it multiple shared responsibility models, multiple ways of implementing security policies across clouds and on-prem. >>And at the end of the day, more, not less complexity, but there's a positive side to this story. The good news is that public policy industry collaboration and technology innovation is moving fast to accelerate data protection and cybersecurity strategies with a focus on modernizing infrastructure, securing the digital supply chain, and very importantly, simplifying the integration of data protection and cybersecurity. Today there's heightened awareness that the world of data protection is not only an adjacency to, but it's becoming a fundamental component of cybersecurity strategies. In particular, in order to build more resilience into a business, data protection, people, technologies, and processes must be more tightly coordinated with security operations. Hello and welcome to the future of Multi-Cloud Data Protection Made Possible by Dell in collaboration with the Cube. My name is Dave Valante and I'll be your host today. In this segment, we welcome into the Cube, two senior executives from Dell who will share details on new technology announcements that directly address these challenges. >>Jeff Boudreaux is the president and general manager of Dell's Infrastructure Solutions Group, isg, and he's gonna share his perspectives on the market and the challenges he's hearing from customers. And we're gonna ask Jeff to double click on the messages that Dell is putting into the marketplace and give us his detailed point of view on what it means for customers. Now Jeff is gonna be joined by Travis Vhi. Travis is the senior Vice President of product management for ISG at Dell Technologies, and he's gonna give us details on the products that are being announced today and go into the hard news. Now, we're also gonna challenge our guests to explain why Dell's approach is unique and different in the marketplace. Thanks for being with us. Let's get right into it. We're here with Jeff Padro and Travis Behill. We're gonna dig into the details about Dell's big data protection announcement. Guys, good to see you. Thanks >>For coming in. Good to see you. Thank you for having us. >>You're very welcome. Right. Let's start off, Jeff, with a high level, you know, I'd like to talk about the customer, what challenges they're facing. You're talking to customers all the time, What are they telling you? >>Sure. As you know, we do, we spend a lot of time with our customers, specifically listening, learning, understanding their use cases, their pain points within their specific environments. They tell us a lot. Notice no surprise to any of us, that data is a key theme that they talk about. It's one of their most important, important assets. They need to extract more value from that data to fuel their business models, their innovation engines, their competitive edge. So they need to make sure that that data is accessible, it's secure in its recoverable, especially in today's world with the increased cyber attacks. >>Okay. So maybe we could get into some of those, those challenges. I mean, when, when you talk about things like data sprawl, what do you mean by that? What should people know? Sure. >>So for those big three themes, I'd say, you know, you have data sprawl, which is the big one, which is all about the massive amounts of data. It's the growth of that data, which is growing at an unprecedented rates. It's the gravity of that data and the reality of the multi-cloud sprawl. So stuff is just everywhere, right? Which increases that service a tax base for cyber criminals. >>And and by gravity you mean the data's there and people don't wanna move it. >>It's everywhere, right? And so when it lands someplace, I think edge, core or cloud, it's there and that's, it's something we have to help our customers with. >>Okay, so just it's nuanced cuz complexity has other layers. What, what are those >>Layers? Sure. When we talk to our customers, they tell us complexity is one of their big themes. And specifically it's around data complexity. We talked about that growth and gravity of the data. We talk about multi-cloud complexity and we talk about multi-cloud sprawl. So multiple vendors, multiple contracts, multiple tool chains, and none of those work together in this, you know, multi-cloud world. Then that drives their security complexity. So we talk about that increased attack surface, but this really drives a lot of operational complexity for their teams. Think about we're a lack consistency through everything. So people, process, tools, all that stuff, which is really wasting time and money for our customers. >>So how does that affect the cyber strategies and the, I mean, I've often said the ciso now they have this shared responsibility model, they have to do that across multiple clouds. Every cloud has its own security policies and, and frameworks and syntax. So maybe you could double click on your perspective on that. >>Sure. I'd say the big, you know, the big challenge customers have seen, it's really inadequate cyber resiliency. And specifically they're feeling, feeling very exposed. And today as the world with cyber tax being more and more sophisticated, if something goes wrong, it is a real challenge for them to get back up and running quickly. And that's why this is such a, a big topic for CEOs and businesses around the world. >>You know, it's funny, I said this in my open, I, I think that prior to the pandemic businesses were optimized for efficiency and now they're like, Wow, we have to actually put some headroom into the system to be more resilient. You know, I you hearing >>That? Yeah, we absolutely are. I mean, the customers really, they're asking us for help, right? It's one of the big things we're learning and hearing from them. And it's really about three things, one's about simplifying it, two, it's really helping them to extract more value from their data. And then the third big, big piece is ensuring their data is protected and recoverable regardless of where it is going back to that data gravity and that very, you know, the multicloud world just recently, I don't know if you've seen it, but the global data protected, excuse me, the global data protection index gdp. >>I, Yes. Jesus. Not to be confused with gdpr, >>Actually that was released today and confirms everything we just talked about around customer challenges, but also it highlights an importance of having a very cyber, a robust cyber resilient data protection strategy. >>Yeah, I haven't seen the latest, but I, I want to dig into it. I think this is, you've done this many, many years in a row. I like to look at the, the, the time series and see how things have changed. All right. At, at a high level, Jeff, can you kind of address why Dell and from your point of view is best suited? >>Sure. So we believe there's a better way or a better approach on how to handle this. We think Dell is uniquely positioned to help our customers as a one stop shop, if you will, for that cyber resilient multi-cloud data protection solution in needs. We take a modern, a simple and resilient approach, >>But what does that mean? What, what do you mean by modern? >>Sure. So modern, we talk about our software defined architecture, right? It's really designed to meet the needs not only of today, but really into the future. And we protect data across any cloud in any workload. So we have a proven track record doing this today. We have more than 1700 customers that trust us to protect them more than 14 exabytes of their data in the cloud today. >>Okay, so you said modern, simple and resilient. What, what do you mean by simple? Sure. >>We wanna provide simplicity everywhere, going back to helping with the complexity challenge, and that's from deployment to consumption to management and support. So our offers will deploy in minutes. They are easy to operate and use, and we support flexible consumption models for whatever the customer may desire. So traditional subscription or as a service. >>And when you, when you talk about resilient, I mean, I, I put forth that premise, but it's hard because people say, Well, that's gonna gonna cost us more. Well, it may, but you're gonna also reduce your, your risk. So how, what's your point of view on resilience? >>Yeah, I think it's, it's something all customers need. So we're gonna be providing a comprehensive and resilient portfolio of cyber solutions that are secured by design. We have some ver some unique capabilities in a combination of things like built in amenability, physical and logical isolation. We have intelligence built in with AI par recovery and just one, I guess fun fact for everybody is we have our cyber vault is the only solution in the industry that is endorsed by Sheltered Harbor that meets all the needs of the financial sector. >>So it's interesting when you think about the, the NIST framework for cyber security, it's all about about layers. You're sort of bringing that now to, to data protection, correct? Yeah. All right. In a minute we're gonna come back with Travis and dig into the news. We're gonna take a short break. Keep it right there. Okay. We're back with Jeff and Travis Vehill to dig deeper into the news. Guys, again, good to see you. Travis, if you could, maybe you, before we get into the news, can you set the business context for us? What's going on out there? >>Yeah, thanks for that question, Dave. To set a little bit of the context, when you look at the data protection market, Dell has been a leader in providing solutions to customers for going on nearly two decades now. We have tens of thousands of people using our appliances. We have multiple thousands of people using our latest modern simple power protect data managers software. And as Jeff mentioned, we have, you know, 1700 customers protecting 14 exabytes of data in the public clouds today. And that foundation gives us a unique vantage point. We talked to a lot of customers and they're really telling us three things. They want simple solutions, they want us to help them modernize and they want us to add as the highest priority, maintain that high degree of resiliency that they expect from our data protection solutions. So tho that's the backdrop to the news today. And, and as we go through the news, I think you'll, you'll agree that each of these announcements deliver on those pillars. And in particular today we're announcing the Power Protect data manager appliance. We are announcing power protect cyber recovery enhancements, and we are announcing enhancements to our Apex data storage >>Services. Okay, so three pieces. Let's, let's dig to that. It's interesting appliance, everybody wants software, but then you talk to customers and they're like, Well, we actually want appliances because we just wanna put it in and it works, right? Performs great. So, so what do we need to know about the appliance? What's the news there? Well, >>You know, part of the reason I gave you some of those stats to begin with is that we have at this strong foundation of, of experience, but also intellectual property components that we've taken that have been battle tested in the market. And we've put them together in a new simple integrated appliance that really combines the best of the target appliance capabilities we have with that modern simple software. And we've integrated it from the, you know, sort of taking all of those pieces, putting them together in a simple, easy to use and easy to scale interface for customers. >>So the premise that I've been putting forth for, you know, months now, probably well, well over a year, is that, that that data protection is becoming an extension of your, your cybersecurity strategies. So I'm interested in your perspective on cyber recovery. You, you have specific news that you have there? >>Yeah, you know, we, we are, in addition to simplifying things via the, the appliance, we are providing solutions for customers no matter where they're deploying. And cyber recovery, especially when it comes to cloud deployments, is an increasing area of interest and deployment that we see with our customers. So what we're announcing today is that we're expanding our cyber recovery services to be available in Google Cloud with this announcement. It means we're available in all three of the major clouds and it really provides customers the flexibility to secure their data no matter if they're running, you know, on premises in a colo at the edge in the public cloud. And the other nice thing about this, this announcement is that you have the ability to use Google Cloud as a cyber recovery vault that really allows customers to isolate critical data and they can recover that critical data from the vault back to on-premises or from that vault back to running their cyber cyber protection or their data protection solutions in the public cloud. >>I always invoke my, my favorite Matt Baker here. It's not a zero sum game, but this is a perfect example where there's opportunities for a company like Dell to partner with the public cloud provider. You've got capabilities that don't exist there. You've got the on-prem capabilities. We could talk about edge all day, but that's a different topic. Okay, so Mike, my other question Travis, is how does this all fit into Apex? We hear a lot about Apex as a service, it's sort of the new hot thing. What's happening there? What's the news around Apex? >>Yeah, we, we've seen incredible momentum with our Apex solutions since we introduced data protection options into them earlier this year. And we're really building on that momentum with this announcement being, you know, providing solutions that allow customers to consume flexibly. And so what we're announcing specifically is that we're expanding Apex data storage services to include a data protection option. And it's like with all Apex offers, it's a pay as you go solution really streamlines the process of customers purchasing, deploying, maintaining and managing their backup software. All a customer really needs to do is, you know, specify their base capacity, they specify their performance tier, they tell us do they want a a one year term or a three year term and we take it from there. We, we get them up and running so they can start deploying and consuming flexibly. And it's, as with many of our Apex solutions, it's a simple user experience all exposed through a unified Apex console. >>Okay. So it's you keeping it simple, like I think large, medium, small, you know, we hear a lot about t-shirt sizes. I I'm a big fan of that cuz you guys should be smart enough to figure out, you know, based on my workload, what I, what I need, how different is this? I wonder if you guys could, could, could address this. Jeff, maybe you can, >>You can start. Sure. I'll start and then pitch me, you know, Travis, you you jump in when I screw up here. So, awesome. So first I'd say we offer innovative multi-cloud data protection solutions. We provide that deliver performance, efficiency and scale that our customers demand and require. We support as Travis at all the major public clouds. We have a broad ecosystem of workload support and I guess the, the great news is we're up to 80% more cost effective than any of the competition. >>80%. 80%, That's a big number, right. Travis, what's your point of view on this? Yeah, >>I, I think number one, end to end data protection. We, we are that one stop shop that I talked about. Whether it's a simplified appliance, whether it's deployed in the cloud, whether it's at the edge, whether it's integrated appliances, target appliances, software, we have solutions that span the gamut as a service. I mentioned the Apex solution as well. So really we can, we can provide solutions that help support customers and protect them, any workload, any cloud, anywhere that data lives edge core to cloud. The other thing that we hear as a, as a, a big differentiator for Dell and, and Jeff touched on on this a little bit earlier, is our intelligent cyber resiliency. We have a unique combination in, in the market where we can offer immutability or protection against deletion as, as sort of that first line of defense. But we can also offer a second level of defense, which is isolation, talking, talking about data vaults or cyber vaults and cyber recovery. And the, at more importantly, the intelligence that goes around that vault. It can look at detecting cyber attacks, it can help customers speed time to recovery and really provides AI and ML to help early diagnosis of a cyber re attack and fast recovery should a cyber attack occur. And, and you know, if you look at customer adoption of that solution specifically in the clouds, we have over 1300 customers utilizing power protect cyber recovery. >>So I think it's fair to say that your, I mean your portfolio has obvious been a big differentiator whenever I talk to, you know, your finance team, Michael Dell, et cetera, that end to end capability that that, that your ability to manage throughout the supply chain. We actually just did a a, an event recently with you guys where you went into what you're doing to make infrastructure trusted. And so my take on that is you, in a lot of respects, you're shifting, you know, the client's burden to your r and d now they have a lot of work to do, so it's, it's not like they can go home and just relax, but, but that's a key part of the partnership that I see. Jeff, I wonder if you could give us the, the, the final thoughts. >>Sure. Dell has a long history of being a trusted partner with it, right? So we have unmatched capabilities. Going back to your point, we have the broadest portfolio, we have, you know, we're a leader in every category that we participate in. We have a broad deep breadth of portfolio. We have scale, we have innovation that is just unmatched within data protection itself. We are the trusted market leader, no if and or bots, we're number one for both data protection software in appliances per idc. And we would just name for the 17th consecutive time the leader in the, the Gartner Magic Quadrant. So bottom line is customers can count on Dell. >>Yeah, and I think again, we're seeing the evolution of, of data protection. It's not like the last 10 years, it's really becoming an adjacency and really a key component of your cyber strategy. I think those two parts of the organization are coming together. So guys, really appreciate your time. Thanks for Thank you sir. Thanks Dave. Travis, good to see you. All right, in a moment I'm gonna come right back and summarize what we learned today, what actions you can take for your business. You're watching the future of multi-cloud data protection made possible by Dell and collaboration with the cube, your leader in enterprise and emerging tech coverage right back >>In our data driven world. Protecting data has never been more critical to guard against everything from cyber incidents to unplanned outages. You need a cyber resilient, multi-cloud data protection strategy. >>It's not a matter of if you're gonna get hacked, it's a matter of when. And I wanna know that I can recover and continue to recover each day. >>It is important to have a cyber security and a cyber resiliency plan in place because the threat of cyber attack are imminent. >>Power protects. Data manager from Dell Technologies helps deliver the data protection and security confidence you would expect from a trusted partner and market leader. >>We chose Power Protect Data Manager because we've been a strategic partner with Dell Technologies for roughly 20 years now. Our partnership with Dell Technologists has provided us with the ability to scale and grow as we've transitioned from 10 billion in assets to 20 billion. >>With Power Protect Data Manager, you can enjoy exceptional ease of use to increase your efficiency and reduce costs. >>Got installed it by myself, learned it by myself with very intuitive >>While restoring a machine with Power Protect Data Manager is fast. We can fully manage Power Protect through the center. We can recover a whole machine in seconds. >>Data Manager offers innovation such as Transparent snapshots to simplify virtual machine backups and it goes beyond backup and restore to provide valuable insights and to protected data workloads and VMs. >>In our previous environment, it would take anywhere from three to six hours at night to do a single backup of each vm. Now we're backing up hourly and it takes two to three seconds with the transparent snapshots. >>With Power Protects Data Manager, you get the peace of mind knowing that your data is safe and available whenever you need it. >>Data is extremely important. We can't afford to lose any data. We need things just to work. >>Start your journey to modern data protection with Dell Power Protect Data manager. Visit dell.com/power Protect Data Manager. >>We put forth the premise in our introduction that the world's of data protection in cybersecurity must be more integrated. We said that data recovery strategies have to be built into security practices and procedures and by default this should include modern hardware and software. Now in addition to reviewing some of the challenges that customers face, which have been pretty well documented, we heard about new products that Dell Technologies is bringing to the marketplace that specifically address these customer concerns. There were three that we talked about today. First, the Power Protect Data Manager Appliance, which is an integrated system taking advantage of Dell's history in data protection, but adding new capabilities. And I want to come back to that in the moment. Second is Dell's Power Protect cyber recovery for Google Cloud platform. This rounds out the big three public cloud providers for Dell, which joins AWS and and Azure support. >>Now finally, Dell has made its target backup appliances available in Apex. You might recall earlier this year we saw the introduction from Dell of Apex backup services and then in May at Dell Technologies world, we heard about the introduction of Apex Cyber Recovery Services. And today Dell is making its most popular backup appliances available and Apex. Now I wanna come back to the Power Protect data manager appliance because it's a new integrated appliance. And I asked Dell off camera really what is so special about these new systems and what's really different from the competition because look, everyone offers some kind of integrated appliance. So I heard a number of items, Dell talked about simplicity and efficiency and containers and Kubernetes. So I kind of kept pushing and got to what I think is the heart of the matter in two really important areas. One is simplicity. >>Dell claims that customers can deploy the system in half the time relative to the competition. So we're talking minutes to deploy and of course that's gonna lead to much simpler management. And the second real difference I heard was backup and restore performance for VMware workloads. In particular, Dell has developed transparent snapshot capabilities to fundamentally change the way VMs are protected, which leads to faster backup and restores with less impact on virtual infrastructure. Dell believes this new development is unique in the market and claims that in its benchmarks the new appliance was able to back up 500 virtual machines in 47% less time compared to a leading competitor. Now this is based on Dell benchmarks, so hopefully these are things that you can explore in more detail with Dell to see if and how they apply to your business. So if you want more information, go to the data protectionPage@dell.com. You can find that at dell.com/data protection. And all the content here and other videos are available on demand@thecube.net. Check out our series on the blueprint for trusted infrastructure, it's related and has some additional information. And go to silicon angle.com for all the news and analysis related to these and other announcements. This is Dave Valante. Thanks for watching the future of multi-cloud protection made possible by Dell in collaboration with the Cube, your leader in enterprise and emerging tech coverage.

>> Prior to the pandemic, organizations were largely optimized for efficiency as the best path to bottom line profits. Many CIOs tell theCUBE privately that they were caught off guard by the degree to which their businesses required greater resiliency beyond their somewhat cumbersome disaster recovery processes. And the lack of that business resilience has actually cost firms because they were unable to respond to changing market forces. And certainly, we've seen this dynamic with supply chain challenges. And there's a little doubt we're also seeing it in the area of cybersecurity generally, and data recovery specifically. Over the past 30 plus months, the rapid adoption of cloud to support remote workers and build in business resilience had the unintended consequences of expanding attack vectors, which brought an escalation of risk from cybercrime. While security in the public cloud is certainly world class, the result of multicloud has brought with it multiple shared responsibility models, multiple ways of implementing security policies across clouds and on-prem. And at the end of the day, more, not less, . But there's a positive side to this story. The good news is that public policy, industry collaboration and technology innovation is moving fast to accelerate data protection and cybersecurity strategies with a focus on modernizing infrastructure, securing the digital supply chain, and very importantly, simplifying the integration of data protection and cybersecurity. Today, there's heightened awareness that the world of data protection is not only an adjacency to, but is becoming a fundamental component of cybersecurity strategies. In particular, in order to build more resilience into a business, data protection people, technologies and processes must be more tightly coordinated with security operations. Hello, and welcome to "The Future of Multicloud Data Protection" made possible by Dell in collaboration with theCUBE. My name is Dave Vellante and I'll be your host today. In this segment, we welcome into theCUBE two senior executives from Dell who will share details on new technology announcements that directly address these challenges. Jeff Boudreau is the President and General Manager of Dell's Infrastructure Solutions Group, ISG, and he's going to share his perspectives on the market and the challenges he's hearing from customers. And we're going to ask Jeff to double click on the messages that Dell is putting into the marketplace and give us his detailed point of view on what it means for customers. Now, Jeff is going to be joined by Travis Vigil. Travis is the Senior Vice-President of Product Management for ISG at Dell Technologies, and he's going to give us details on the products that are being announced today and go into the hard news. Now, we're also going to challenge our guests to explain why Dell's approach is unique and different in the marketplace. Thanks for being with us. Let's get right into it. (upbeat music) We're here with Jeff Boudreau and Travis Vigil, and we're going to dig into the details about Dell's big data protection announcement. Guys, good to see you. Thanks for coming in. >> Good to see you. Thank you for having us. >> You're very welcome. Alright, let's start off Jeff, with the high level. You know, I'd like to talk about the customer, what challenges they're facing? You're talking to customers all the time. What are they telling you? >> Sure, as you know, we spend a lot of time with our customers, specifically listening, learning, understanding their use cases, their pain points within their specific environments. They tell us a lot. No surprise to any of us that data is a key theme that they talk about. It's one of their most important assets. They need to extract more value from that data to fuel their business models, their innovation engines, their competitive edge. So, they need to make sure that that data is accessible, it's secure and its recoverable, especially in today's world with the increased cyber attacks. >> Okay, so maybe we could get into some of those challenges. I mean, when you talk about things like data sprawl, what do you mean by that? What should people know? >> Sure, so for those big three themes, I'd say, you have data sprawl, which is the big one, which is all about the massive amounts of data. It's the growth of that data, which is growing at unprecedented rates. It's the gravity of that data and the reality of the multicloud sprawl. So stuff is just everywhere, right? Which increases that surface as attack space for cyber criminals. >> And by gravity, you mean the data's there and people don't want to move it. >> It's everywhere, right? And so when it lands someplace, think Edge, Core or Cloud, it's there. And it's something we have to help our customers with. >> Okay, so it's nuanced 'cause complexity has other layers. What are those layers? >> Sure. When we talk to our customers, they tell us complexity is one of their big themes. And specifically it's around data complexity. We talked about that growth and gravity of the data. We talk about multicloud complexity and we talk about multicloud sprawl. So multiple vendors, multiple contracts, multiple tool chains, and none of those work together in this multicloud world. Then that drives their security complexity. So, we talk about that increased attack surface. But this really drives a lot of operational complexity for their teams. Think about we're lacking consistency through everything. So people, process, tools, all that stuff, which is really wasting time and money for our customers. >> So, how does that affect the cyber strategies and the, I mean, I've often said the Cisco, now they have this shared responsibility model. They have to do that across multiple clouds. Every cloud has its own security policies and frameworks and syntax. So, maybe you could double click on your perspective on that. >> Sure. I'd say the big challenge customers have seen, it's really inadequate cyber resiliency and specifically, they're feeling very exposed. And today as the world with cyber attacks being more and more sophisticated, if something goes wrong, it is a real challenge for them to get back up and running quickly. And that's why this is such a big topic for CEOs and businesses around the world. You know, it's funny. I said this in my open. I think that prior to the pandemic businesses were optimized for efficiency, and now they're like, "Wow, we have to actually put some headroom into the system to be more resilient." You know, are you hearing that? >> Yeah, we absolutely are. I mean, the customers really, they're asking us for help, right? It's one of the big things we're learning and hearing from them. And it's really about three things. One's about simplifying IT. Two, it's really helping them to extract more value from their data. And then the third big piece is ensuring their data is protected and recoverable regardless of where it is going back to that data gravity and that very, you know, the multicloud world. Just recently, I don't know if you've seen it, but the Global Data Protected, excuse me, the Global Data Protection Index. >> GDPI. >> Yes. Jesus. >> Not to be confused with GDPR. >> Actually, that was released today and confirms everything we just talked about around customer challenges. But also it highlights at an importance of having a very cyber, a robust cyber resilient data protection strategy. >> Yeah, I haven't seen the latest, but I want to dig into it. I think this, I've done this many, many years in a row. I'd like to look at the time series and see how things have changed. All right. At a high level, Jeff, can you kind of address why Dell, from your point of view is best suited? >> Sure. So, we believe there's a better way or a better approach on how to handle this. We think Dell is uniquely positioned to help our customers as a one stop shop, if you will, for that cyber resilient multicloud data protection solution and needs. We take a modern, a simple and resilient approach. >> What does that mean? What do you mean by modern? >> Sure. So modern, we talk about our software defined architecture. Right? It's really designed to meet the needs not only of today, but really into the future. And we protect data across any cloud and any workload. So, we have a proven track record doing this today. We have more than 1,700 customers that trust us to protect more than 14 exabytes of their data in the cloud today. >> Okay, so you said modern, simple and resilient. What do you mean by simple? >> Sure. We want to provide simplicity everywhere, going back to helping with the complexity challenge. And that's from deployment to consumption, to management and support. So, our offers will deploy in minutes. They are easy to operate and use, and we support flexible consumption models for whatever the customer may desire. So, traditional subscription or as a service. >> And when you talk about resilient, I mean, I put forth that premise, but it's hard because people say, "Well, that's going to cost us more. Well, it may, but you're going to also reduce your risk." So, what's your point of view on resilience? >> Yeah, I think it's something all customers need. So, we're going to be providing a comprehensive and resilient portfolio of cyber solutions that are secure by design. And we have some unique capabilities and a combination of things like built in immutability, physical and logical isolation. We have intelligence built in with AI part recovery. And just one, I guess fun fact for everybody is we have, our cyber vault is the only solution in the industry that is endorsed by Sheltered Harbor that meets all the needs of the financial sector. >> So it's interesting when you think about the NIST framework for cybersecurity. It's all about about layers. You're sort of bringing that now to data protection. >> Jeff: Correct. Yeah. >> All right. In a minute, we're going to come back with Travis and dig into the news. We're going to take a short break. Keep it right there. (upbeat music) (upbeat adventurous music) Okay, we're back with Jeff and Travis Vigil to dig deeper into the news. Guys, again, good to see you. Travis, if you could, maybe you, before we get into the news, can you set the business context for us? What's going on out there? >> Yeah. Thanks for that question, Dave. To set a little bit of the context, when you look at the data protection market, Dell has been a leader in providing solutions to customers for going on nearly two decades now. We have tens of thousands of people using our appliances. We have multiple thousands of people using our latest modern, simple PowerProtect Data Manager Software. And as Jeff mentioned, we have, 1,700 customers protecting 14 exabytes of data in the public clouds today. And that foundation gives us a unique vantage point. We talked to a lot of customers and they're really telling us three things. They want simple solutions. They want us to help them modernize. And they want us to add as the highest priority, maintain that high degree of resiliency that they expect from our data protection solutions. So, that's the backdrop to the news today. And as we go through the news, I think you'll agree that each of these announcements deliver on those pillars. And in particular, today we're announcing the PowerProtect Data Manager Appliance. We are announcing PowerProtect Cyber Recovery Enhancements, and we are announcing enhancements to our APEX Data Storage Services. >> Okay, so three pieces. Let's dig to that. It's interesting, appliance, everybody wants software, but then you talk to customers and they're like, "Well, we actually want appliances because we just want to put it in and it works." >> Travis: (laughs) Right. >> It performs great. So, what do we need to know about the appliance? What's the news there? >> Well, you know, part of the reason I gave you some of those stats to begin with is that we have this strong foundation of experience, but also intellectual property components that we've taken that have been battle tested in the market. And we've put them together in a new simple, integrated appliance that really combines the best of the target appliance capabilities we have with that modern, simple software. And we've integrated it from the, you know, sort of taking all of those pieces, putting them together in a simple, easy to use and easy to scale interface for customers. >> So, the premise that I've been putting forth for months now, probably well over a year, is that data protection is becoming an extension of your cybersecurity strategies. So, I'm interested in your perspective on cyber recovery. Your specific news that you have there. >> Yeah, you know, we are in addition to simplifying things via the appliance, we are providing solutions for customers no matter where they're deploying. And cyber recovery, especially when it comes to cloud deployments, is an increasing area of interest and deployment that we see with our customers. So, what we're announcing today is that we're expanding our cyber recovery services to be available in Google Cloud. With this announcement, it means we're available in all three of the major clouds and it really provides customers the flexibility to secure their data no matter if they're running on-premises, in Acolo, at the Edge, in the public cloud. And the other nice thing about this announcement is that you have the ability to use Google Cloud as a cyber recovery vault that really allows customers to isolate critical data and they can recover that critical data from the vault back to on-premises or from that vault back to running their cyber protection or their data protection solutions in the public cloud. >> I always invoke my favorite Matt Baker here. "It's not a zero sum game", but this is a perfect example where there's opportunities for a company like Dell to partner with the public cloud provider. You've got capabilities that don't exist there. You've got the on-prem capabilities. We could talk about Edge all day, but that's a different topic. Okay, so my other question Travis, is how does this all fit into APEX? We hear a lot about APEX as a service. It's sort of the new hot thing. What's happening there? What's the news around APEX? >> Yeah, we've seen incredible momentum with our APEX solutions since we introduced data protection options into them earlier this year. And we're really building on that momentum with this announcement being providing solutions that allow customers to consume flexibly. And so, what we're announcing specifically is that we're expanding APEX Data Storage Services to include a data protection option. And it's like with all APEX offers, it's a pay-as-you-go solution. Really streamlines the process of customers purchasing, deploying, maintaining and managing their backup software. All a customer really needs to do is specify their base capacity. They specify their performance tier. They tell us do they want a one year term or a three year term and we take it from there. We get them up and running so they can start deploying and consuming flexibly. And as with many of our APEX solutions, it's a simple user experience all exposed through a unified APEX Console. >> Okay, so it's, you're keeping it simple, like I think large, medium, small. You know, we hear a lot about T-shirt sizes. I'm a big fan of that 'cause you guys should be smart enough to figure out, you know, based on my workload, what I need. How different is this? I wonder if you guys could address this. Jeff, maybe you can start. >> Sure, I'll start and then- >> Pitch me. >> You know, Travis, you jump in when I screw up here. >> Awesome. >> So, first I'd say we offer innovative multicloud data protection solutions. We provide that deliver performance, efficiency and scale that our customers demand and require. We support as Travis said, all the major public clouds. We have a broad ecosystem of workload support and I guess the great news is we're up to 80% more cost effective than any of the competition. >> Dave: 80%? >> 80% >> Hey, that's a big number. All right, Travis, what's your point of view on this? >> Yeah, I think number one, end-to-end data protection. We are that one stop shop that I talked about, whether it's a simplified appliance, whether it's deployed in the cloud, whether it's at the Edge, whether it's integrated appliances, target appliances, software. We have solutions that span the gamut as a service. I mentioned the APEX Solution as well. So really, we can provide solutions that help support customers and protect them, any workload, any cloud, anywhere that data lives. Edge, Core to Cloud. The other thing that we hear as a big differentiator for Dell, and Jeff touched on on this a little bit earlier, is our Intelligent Cyber Resiliency. We have a unique combination in the market where we can offer immutability or protection against deletion as sort of that first line of defense. But we can also offer a second level of defense, which is isolation, talking about data vaults or cyber vaults and cyber recovery. And more importantly, the intelligence that goes around that vault. It can look at detecting cyber attacks. It can help customers speed time to recovery. And really provides AI and ML to help early diagnosis of a cyber attack and fast recovery should a cyber attack occur. And if you look at customer adoption of that solution, specifically in the cloud, we have over 1300 customers utilizing PowerProtect Cyber Recovery. >> So, I think it's fair to say that your portfolio has obviously been a big differentiator. Whenever I talk to your finance team, Michael Dell, et cetera, that end-to-end capability, that your ability to manage throughout the supply chain. We actually just did an event recently with you guys where you went into what you're doing to make infrastructure trusted. And so my take on that is you, in a lot of respects, you're shifting the client's burden to your R&D. now they have a lot of work to do, so it's not like they can go home and just relax. But that's a key part of the partnership that I see. Jeff, I wonder if you could give us the final thoughts. >> Sure. Dell has a long history of being a trusted partner within IT, right? So, we have unmatched capabilities. Going back to your point, we have the broadest portfolio. We're a leader in every category that we participate in. We have a broad deep breadth of portfolio. We have scale. We have innovation that is just unmatched. Within data protection itself, we are the trusted market leader. No if, ands or buts. We're number one for both data protection software in appliances per IDC and we were just named for the 17th consecutive time the leader in the Gartner Magic Quadrant. So, bottom line is customers can count on Dell. >> Yeah, and I think again, we're seeing the evolution of data protection. It's not like the last 10 years. It's really becoming an adjacency and really, a key component of your cyber strategy. I think those two parts of the organization are coming together. So guys, really appreciate your time. Thanks for coming. >> Thank you, sir. >> Dave. >> Travis, good to see you. All right, in a moment I'm going to come right back and summarize what we learned today, what actions you can take for your business. You're watching "The Future of Multicloud Data Protection" made possible by Dell in collaboration with theCUBE, your leader in enterprise and emerging tech coverage. Right back. >> Advertiser: In our data-driven world, protecting data has never been more critical. To guard against everything from cyber incidents to unplanned outages, you need a cyber resilient multicloud data protection strategy. >> It's not a matter of if you're going to get hacked, it's a matter of when. And I want to know that I can recover and continue to recover each day. >> It is important to have a cyber security and a cyber resiliency plan in place because the threat of cyber attack are imminent. >> Advertiser: PowerProtect Data Manager from Dell Technologies helps deliver the data protection and security confidence you would expect from a trusted partner and market leader. >> We chose PowerProtect Data Manager because we've been a strategic partner with Dell Technologies for roughly 20 years now. Our partnership with Dell Technologies has provided us with the ability to scale and grow as we've transitioned from 10 billion in assets to 20 billion. >> Advertiser: With PowerProtect Data Manager, you can enjoy exceptional ease of use to increase your efficiency and reduce costs. >> I'd installed it by myself, learn it by myself. It was very intuitive. >> While restoring your machine with PowerProtect Data Manager is fast, we can fully manage PowerProtect through the center. We can recover a whole machine in seconds. >> Instructor: Data Manager offers innovation such as transparent snapshots to simplify virtual machine backups, and it goes beyond backup and restore to provide valuable insights into protected data, workloads and VMs. >> In our previous environment, it would take anywhere from three to six hours a night to do a single backup of each VM. Now, we're backing up hourly and it takes two to three seconds with the transparent snapshots. >> Advertiser: With PowerProtect's Data Manager, you get the peace of mind knowing that your data is safe and available whenever you need it. >> Data is extremely important. We can't afford to lose any data. We need things just to work. >> Advertiser: Start your journey to modern data protection with Dell PowerProtect's Data Manager. Visit dell.com/powerprotectdatamanager >> We put forth the premise in our introduction that the worlds of data protection in cybersecurity must be more integrated. We said that data recovery strategies have to be built into security practices and procedures and by default, this should include modern hardware and software. Now, in addition to reviewing some of the challenges that customers face, which have been pretty well documented, we heard about new products that Dell Technologies is bringing to the marketplace that specifically address these customer concerns. And there were three that we talked about today. First, the PowerProtect Data Manager Appliance, which is an integrated system taking advantage of Dell's history in data protection, but adding new capabilities. And I want to come back to that in a moment. Second is Dell's PowerProtect Cyber Recovery for Google Cloud platform. This rounds out the big three public cloud providers for Dell, which joins AWS and Azure support. Now finally, Dell has made its target backup appliances available in APEX. You might recall, earlier this year we saw the introduction from Dell of APEX Backup Services and then in May at Dell Technologies World, we heard about the introduction of APEX Cyber Recovery Services. And today, Dell is making its most popular backup appliances available in APEX. Now, I want to come back to the PowerProtect Data Manager Appliance because it's a new integrated appliance and I asked Dell off camera, "Really what is so special about these new systems and what's really different from the competition?" Because look, everyone offers some kind of integrated appliance. So, I heard a number of items. Dell talked about simplicity and efficiency and containers and Kubernetes. So, I kind of kept pushing and got to what I think is the heart of the matter in two really important areas. One is simplicity. Dell claims that customers can deploy the system in half the time relative to the competition. So, we're talking minutes to deploy, and of course that's going to lead to much simpler management. And the second real difference I heard was backup and restore performance for VMware workloads. In particular, Dell has developed transparent snapshot capabilities to fundamentally change the way VMs are protected, which leads to faster backup and restores with less impact on virtual infrastructure. Dell believes this new development is unique in the market and claims that in its benchmarks, the new appliance was able to back up 500 virtual machines in 47% less time compared to a leading competitor. Now, this is based on Dell benchmarks, so hopefully these are things that you can explore in more detail with Dell to see if and how they apply to your business. So if you want more information, go to the Data Protection Page at dell.com. You can find that at dell.com/dataprotection. And all the content here and other videos are available on demand at theCUBE.net. Check out our series on the blueprint for trusted infrastructure, it's related and has some additional information. And go to siliconangle.com for all the news and analysis related to these and other announcements. This is Dave Vellante. Thanks for watching "The Future of Multicloud Protection" made possible by Dell, in collaboration with theCUBE, your leader in enterprise and emerging tech coverage. (upbeat music)

>> Narrator: From the CUBE Studios in Palo Alto, in Boston. Connecting with thought leaders all around the world, this is a CUBE Conversation. >> Hi, everybody. Welcome to the special Cube Conversation. With COVID-19 hitting, organizations really had to focus on business resiliency, and we've got two great guests here to talk about that topic. Bob Bender's the chief technology officer at Founders Federal Credit Union. And he's joined by Jim Shook, who is the director of cybersecurity and compliance practice at Dell Technologies. Gentlemen, thanks for coming on the CUBE, great to see you. >> Thanks, Dave, great to see you, thank you. So, Bob, let's start with you, give us a little bit of background on Founders and your role. >> Founders Federal Credit Union is a financial institution that has about 225,000 members, serving them in 30 different locations, located in the Carolinas. I serve as chief technology officer bringing in the latest technology and cyber resilient direction for the company. >> Great. And Jim, talk about your role. Is this a new role that was precipitated by COVID or was this something that Dell has had for a while? Certainly relevant. >> It's actually been around for a while, Dave. The organization invested in this space going back about five years, I founded the cyber security and compliance practice. So really, my role is most of the time in the field with our customers, helping them to understand and solve their issues around the cyber resilience and cyber recovery field that we're talking about. But I also, to do that properly, spend a lot of time with organizations that are interested in that space. So it could be with an advisory partner, could be the FBI, might be a regulator, a particular group like Sheltered Harbor that we've worked with frequently. So it's just really, as you point out, taken off first with ransomware a couple of years ago, and then with the recent challenges from work from home in COVID. So we're really helping out a lot of our customers right now. >> Bob, I've talked privately to a number of CIOs and CSOs and many have said to me that when COVID hit that their business continuance was really much too (voice cuts out) Now, you guys actually started your journey way back in 2017. I wonder if you could take us back a few years and what were the trends that you were seeing that precipitated you to go on this journey? >> Well, I think we actually saw the malware, the horizon there. And I'll take you back a little further 'cause I just love that story is, when we looked at the relationship of Dell EMC, we talked to the 1% of the 1%, who is protecting their environment, their data capital, the new critical asset in our environment. And Dell EMC was the top of the line every time. When we looked at the environment and what it required, to put our assets under protection, again, we turned to Dell EMC and said, where do we need to go here? You look at this Mecklenburg County, you look at the city of Atlanta, you look at Boeing and I hate to use the examples, but some very large companies, some really experienced companies were susceptible to this malware attacks that we just knew ourself it was going to change us. So the horizon was moving fast and we had to as well. >> Well, you were in a highly regulated industry as well. How did that factor into the move? Well, you're exactly right. We had on our budget, our capital budget horizon, to do an air gap solution. We were looking at that. So the regulatory requirements were requiring that, the auditors were in every day talking about that. And we just kept framing that in what we were going to do in that environment. We wanted to make sure as we did this purpose built data bunker, that we looked at everything, talk to the experts, whether that was federal state regulation. You mentioned Sheltered Harbor, there's GDPR. All these things are changing how are we going to be able to sustain a forward look as we stand this environment up. And we also stood up a cyber security operations center. So we felt very confident in our Runbooks, in our incident response, that you would think that we would be ready to execute. I'll share with you that we reached out every which way and a friend called me and was actually in a live ransomware event and asked if I wanted to come on to their site to help them through that incident. We had some expertise on our staff that they did not possess at that time. So going into that environment, spending 30 hours of the last 72 hours of an attack we came back changed. We came back changed and went to our board and our executives and said, "We thought we knew what we were doing." But when you see the need to change from one to 10 servers recovery to 300 in 72 hours, we just realized that we had to change our plan. We turned to the investment we had already made and what we had looked at for some time, and said, "Dell EMC, we're ready to look at that "PowerProtect Cyber Recovery solution. "How can you stand this up very quickly?" >> So, Jim, Bob was saying that he looked at the 1% of the 1%, so these guys are early adopters, but anything you can add to that discussion in terms of what you saw precipitate the activity, let's go pre-COVID, certainly ransomware was part of that. Was that the big catalyst that you saw? >> It really was. So when we started the practice, it was following up on the Sony Pictures attack, which only hit Sony in that. But it was unique in that it was trying to destroy an organization as opposed to just steal their data. So we had financial industry really leading the way, the regulators in the financial industry saying, "Gosh, these attacks could happen here "and they would be devastating." So they led the way. And as our practice continued, 2016 became the year of ransomware and became more prevalent, with the attackers getting more sophisticated and being able to monetize their efforts more completely with things like cryptocurrencies. And so as we come around and start talking to Bob, he still was well ahead of the game. People were talking about these issues, starting to grow concerned, but didn't really understand what to do. And Dave, I know we'll get to this a little bit later, but even today, there's quite a bit of disconnect, many times between the business, understanding the risks of the business and then the technology, which really is the business now, but making those pieces fit together and understanding where you need to improve to secure against these risks is a difficult process. >> Well, I think I'd love to come back to Bob and try to understand how you pitch this to the board, if you will, how you made the business case. To Jim's point, the adversaries are highly capable. It's a lucrative business. I always talk to my kids about ROI numerator and denominator. If you can raise the denominator, that's going to lower the value. And that's the business that you're in is making it less attractive for the bad guys. But how did you present this to the board? Was it a board level discussion? >> It was, exactly. We brought Dell EMC PowerProtect Cyber Recovery solution to them and said, not only you're experiencing and seeing in the news daily, these attacks in our regions, but we have actually gone out into an environment and watch that attack play out. Not only that is when we stepped away, and we ran through some tabletops with them and we stepped away. And we said, "Are you okay? "Do you know how it got in? "Are you prepared to protect now and detect that again?" Within 30 days, they were hit again by the same ransomware attacks and hackers. So I hate to say this, but I probably fast forwarded on the business case and in the environment, the horizon around me, players, they made my case for me. So I really appreciated that top down approach. The board invested, the executive invested, they understood what was at risk. They understood that you don't have weeks to recover in the financial institution. You're dealing with hundreds of thousand transactions per second so it made my case. We had studied, we had talked to the experts. We knew what we wanted. We went to Dell EMC and said, "I have six months and here's my spend." And that's from equipment hitting our CoLOS and our data centers, standing it up, standing up the Runbooks and it's fully executed. And I wanted an environment that was not only holistic. We built it out to cover all of our data and that I could stand up the data center within that environment. I didn't need another backup solution. I needed a cyber recovery environment, a lifestyle change, if you would say. It's got to be different than your BCP/DR. While it inherits some of those relationships, we fund it with employees separately. We treated the incident response separately, and it is really benefited. And I think we've really grown. And we continue to stress that to educate ourselves not only at the board level, but a bottom up approach as well with the employees. 'cause they're a part of that human firewall as well. >> I think you've seen this where a lot of organizations, they do a checkbox on backup or as I was saying before, DR. But then in this world of digital, when a problem hits, it's like, "Oh-oh, we're not ready." So I wonder Jim, if we can get into this solution that Bob has been talking about the Dell EMC PowerProtect Cyber Recovery solution, there's a mouthful there. You got the power branding going on. What is that all about? Talk to us about the tech that's behind this. >> It's something that we've developed over time and really added to in our capability. So at its core, PowerProtect Cyber Recovery is going to protect your most critical data and applications so that if there is a cyber attack, a ransomware or destructive attack, they're safe from that attack. And you can take that data and recover the most important components of the business. And to do that, we do a number of things, Dave. The solution itself takes care of all these things. But number one is we isolate the data so that you can't get there from here. If you're a bad actor, even an insider, you can't get to the data because of how we've architected. And so we'll use that to update the critical applications and data. Then we'll lock that data down. People will use terms like immutability or retention lock. So we'll lock it down in that isolated environment, and then we'll analyze it. So it's one thing to be able to protect the data with the solution, it's another, to be able to say that what I have here in my data vault, in my air gapped isolated environment is clean. It's good data. And if there was an attack, I can use that to recover. And then of course over time, we've built out all the capabilities. We've made it easier to deploy, easier to manage. We have very sophisticated services for organizations that need them. And then we can do a much lighter touch for organizations that have a lot of their built in capabilities. At its core, it's a recover capability so that if there was an attack that was unfortunately successful, you don't lose your business. You're not at the mercy of the criminals to pay the ransom. You have this data and you can recover it. >> So Bob, talk to us about your objectives going into this. It's more than a project. It really is a transformation of your resiliency infrastructure, I'll call it. What were your objectives going in? A lot of companies are reacting, and it's like, you don't have time to really think. So what are the objectives? How long did it take? Paint a picture of the project and what it looked like, some of the high level milestones that you were able to achieve. >> Well, I think several times Dell EMC was able to talk us off the edge, where it really got complicated. The Foundation Services is just one of your more difficult conversations, one of the top three, definitely, patch management, notification, and how you're going to rehydrate that data, keeping that window very small to reduce that risk almost completely as you move. I think other area this apply is that we really wanted to understand our data. And I think we're on a road to achieving that. It was important that if we were going to put it into the vault, it had a purpose. And if we weren't going to put it in a vault, let's see why would we choose to do that? Why would we have this data? Why would we have this laying around? Because that's a story of our members, 225 stories. So their ability to move into financial security, that story is now ours to protect. Not only do we want to serve you in the services and the industry and make sure you achieve what you're trying to, but now we have that story about you that we have to protect just as passionately. And we had that. I think that was two of the biggest things. I think the third is that we wanted to make sure we could be successful moving forward. And I'll share with you that in the history of the credit union, we achieved one of the biggest projects here, in the last two years. That umbrella of the Cyber Recovery solution protection was immediate. We plugged in a significant project of our data capital and it's automatically covered. So I take that out of the vendor of responsibility, which is very difficult to validate, to hold accountable sometimes. And it comes back under our control into this purpose built data security and cyber resilient, business strategy. That's a business strategy for us is to maintain that presence. So everything new, we feel that we're sized, there's not going to be a rip and replace, a huge architectural change because we did have this as an objective at the very beginning. >> Tim, when you go into a project like this, what do you tell customers in terms of things that they really should be focused on to have a successful outcome? >> I'm going to say first that not everybody has a Bob Bender. So we have a lot of these conversations where we have to really start from the beginning and work through it with our customers. If you approach this the right way, it's really about the business. So what are the key processes for your business? It can be different from a bank than from a hospital than from a school point. So what are the key things that you do? And then what's the tech that supports that and underlies those processes? That's what we want to get into the vault. So we'll have those conversations early on. I think we have to help a lot of organizations through the risks too. So understand the risk landscape, why doing one or two little things aren't really going to protect you from the full spectrum of attackers. And then the third piece really is, where do we start? How do we get moving on this process? How do we get victory so that the board can understand and the business can understand, and we can continue to progress along the way? So it's always a bit of a journey, but getting that first step and getting some understanding there on the threat landscape, along with why we're doing this is very important. >> So, Bob, what about any speed bumps that you encountered? What were some of those? No project is ever perfect. What'd you run into? How'd you deal with it? >> Well, I would say the Foundation Services were major part of our time. So it really helped for Dell EMC to come and explain to us and look at that perimeter and how our data is brought into that and size that for us and make sure it's sustainable. So that is definitely, could be a speed bump that we had to overcome. But today, because of those lifts, those efforts invested the Runbooks, the increase in new products, new data as our business organically grows is a non-event. It's very plug and play and that's what we wanted from the start. Again, you go back to that conversation at 1% of the 1%, it's saying, who protects you? We followed that. We stayed with the partner we trusted, the horizon holistically has come back and paid for itself again and again. So speed bumps, we're just enjoying that we were early adapters. I don't want to throw anybody out there, but you look about two weeks ago, there was a major announcement about an attack that was successful. They got them with ransomware and the company paid the ransom. But it wasn't for the ransomware, it was for the data they stole so that they would delete it. That's again, why we wanted this environment is we needed time to react in the case that these malwares are growing much faster than we're capable of understanding how they're attacking. Now it's one, two punch, where's it going to be? Where is it going to end? We're not going to likely be patient zero, but we're also not going to have to be up at night worrying that there's a new strain out there. We have a little time now that we have this secure environment that we know has that air gap solution that was built with the regulatory consideration, with the legal considerations, with the data capital, with the review of malware and such. You can go back in time and say, "Scan to see if I have a problem. So again, the partnership is while we focus on our business, they're focusing on the strategy for the future. And that's what we need. We can't be in both places at once. >> How long did the project take from the point of which you agreed, signed the contract to where you felt like you were getting value out of the solution? >> Six months. >> Really? >> We were adamant. I'd put it off for a year and a half, that's two budget cycles basically is what it felt. And then I had to come back and ask for that money back because we felt so passionate that our data, our critical data didn't need to be at that risk any longer. So it was a very tight timeline. And again, product on prem within six months. And it was a lot of things going on there. So I just wasn't idle during that time. I was having a conversation with Dell EMC about our relationship and our contracts. Let's build that cyber resilience into the contract. Now we've got this, PowerProtect Cyber Recovery environment, let's build it here where you also agree to bring on extra hardware or product if I need that. Let's talk about me being on a technology advisory panel So I can tell you where the pricing of the regulations are going, so you can start to build that in. Let's talk about the executive board reporting of your products and how that can enable us. We're not just talking about cyber and protecting your data. We're talking about back then 60% of your keep the lights on IT person will spend with auditors, talking about how we were failing. This product helped us get ahead of that to now where we're data analytic. We're just analysts that can come back to the business table and say, "We can stand that up very quickly." Not only because of the hardware and the platform solution we have, but it is now covered with a cyber resilience of the the cyber security recovery platform. >> I want to ask you about analytics. Do you feel as though you've been able to go from what is generally viewed as a reactive mode into something that is more anticipatory or proactive using analytics? >> Well, I definitely do. We pull analytics daily and sometimes hourly to make sure we're achieving our KPIs. And looking at the KRIs, we do risk assessments from the industry to make sure if our controls layer of defenses are there, that they will still work what we stood up three years ago. So I definitely think we've gone from an ad hoc rip and replace approach to transformation into a more of a threat hunting type of approach. So our cyber security operation center, for us, is very advanced and is always looking for opportunities not only to improve, to do self-assessments, but we're very active. We're monetizing that with a CUSO arm of the credit union to go out and help others where we're successful, others that may not have that staff. It's very rewarding for us. And I hate to say it sometimes it's at their expense of being in-evolved in the event of a ransomware attack or a malware event. We learned so much the gaps we have, that we could take this back, create Runbooks and make the industry stronger against these types of attacks. >> Well, so Jim, you said earlier, not every company has a Bob Bender. How common is it that you're able to see customers go from that reactive mode into one that is proactive? Is that rare or is it increasingly common? It can't be a 100%, but what are you seeing as trends? >> It's more common now. You think of, again, back to Bob, that's three plus years ago, and he's been a tireless supporter and tireless worker in his industry and in his community, in the cyber area. And efforts like those of Bob's have helped so many other organizations I think, understand the risks and take further action. I think too, Bob talks about some of the challenges with getting started in that three year timeframe, PowerProtect Cyber Recovery has become more productized, our practice is more mature. We have more people, more help. We're still doing things out there that nobody else is touching. And so we've made it easier for organizations that have an interest in this area, to deploy and deploy quickly and to get quick value from their projects. So I think between that some of the ease of use, and then also there's more understanding, I think, of what the bad actors can do and those threats. This isn't about somebody maybe having an outage for a couple of hours. This is about the very existence of a business being threatened. That if you're attacked, you might not come back from it. And there've been some significant example that you might lose hundreds of millions of dollars. So as that awareness has grown, more and more people have come on board and been able to leverage learnings from people like Bob who started much earlier. >> Well, I can see the CFO saying, "Okay, I get it. "I have no choice where we're going to be attacked. "We know that, I got to buy the insurance. You got me." But I can see the CFO saying, "Is there any way we can "get additional value out of this? "Can we use it to improve our processes and cut our costs? "Can we monetize this in some way?" Bob, what's the reality there? Are you able to find other sources of value beyond just an insurance policy? >> Definitely, Dave you're exactly right. We're able to go out there and take these Runbooks and really start to educate what cyber resilience means and what air gap means, what are you required to do, and then what is your responsibility to do it. When you take these exercises that are offered and you go through them, and then you change that perspective and go through a live event with other folks that see that after 60 hours of folks being up straight, it really changes your view to understand that there's no finish line here. We're always going to be trying to improve the product and why not pick somebody that you're comfortable with and you trust. And I think that's the biggest win we have from this is that was a Dell EMC partnership with us. It is very comfortable fit. We moved from backup and recovery into cyber resilience and cybersecurity as a business strategy with that partner, with our partner Dell, and it hasn't failed us. It's a very comforting. We're talking about quality of life for the employee. You hear that, keep the lights on. And they've really turned into professionals to really understand what security means differently today and what that quality of data is. Reports, aren't just reports, they're data capital. The new currency today of the value we bring. So how are we going to use that? How are we going to monetize that? It's changing. And then I hate to jump ahead, but we had our perimeters at 1% of our workforce remote and all of a sudden COVID-19 takes on a different challenge. We thought we were doing really good and next, we had to move 50% of our employees out in five days. And because of that Dell EMC, holistic approach, we were protected every step of the way. We didn't lose any time saying, we bought the wrong control, the wrong hardware, the wrong software. It was a very comfortable approach. The Runbooks held us, our security posture stayed solid. It's been a very rewarding. >> Well, Bob, that was my next question, actually is because you've started the journey. >> Sorry. >> No, no, it's okay. Because you started the journey early, were you able to respond to COVID in a more fast sell manner? it sounds like you just went right in. But there's nuance there, because you've got now 50% or more of the workforce working at home, you got endpoint security to worry about. You got identity access management, and it sounds like you were, "No problem. "We've got this covered." Am I getting that right? >> You're exactly right, Dave. We test our endpoints daily. We make sure that we understand what residue of data is where. And when we saw that employee shift to a safe environment, our most consideration at that time, we felt very comfortable that the controls we had in place, again, Dell and their business partners who we are going to hold true and be solid. And we test those metrics daily. I get reports back telling me, what's missing in patch management, what's missing in a backup. I'll go back to keeping BCP and cyber security separate. In the vault, we take approach of recovery and systems daily. And now that goes from maybe a 2% testing rate almost to 100% annually. So again, to your point, COVID was a real setback. We just executed the same Runbooks we had been maturing all along. So it was very comfortable for employees and it was very comfortable for our IT structure. We did not feel any service delays or outages because of that. In a day, when you have to produce that data, secure that data, every minute of every day of every year, it's very comforting to know it's going to happen. You don't push that button and nothing happens. It's executed as planned. >> Jim, did you see a huge spike in demand for your services as a result of COVID and how did you handle it? You guys got a zillion customers, how did you respond and make sure that you were taking care of everybody? >> We really did see a big spike, Dave. I think there were a couple of things going on. As Bob points out, the security posture changes very quickly when you're sending people to work from home or people remotely, you've expanded or obliterated your parameter, you're not ready for it. And so security becomes even more important and more top of mind. So with PowerProtect Cyber Recovery, we can go in and we can protect those most critical applications. So organizations are really looking at their full security posture. What can we do better to detect and protect against these threats? And that's really important. For us, we're focusing on what happens when those fail? And with that extension and people going home, and then the threat actors getting even more active, the possibilities of those failures become more possible and the risks are just in front of everybody. So I think it was a combination of all of those things. Many, many customers came to us very quickly and said, "Tell us more about what you're doing here. "How does it fit into our infrastructure? "What does it protect us against? "How quickly can we deploy?" And so there has been a huge uptake in interest. And we're fortunate in that, as you pointed out early on, Dave, we invested early here. I'm five years into the practice. We've got a lot of people, very mature, very sophisticated in this area, a lot of passion among our team. And we can go take care of all those customers. >> Bob, if you had a mulligan, thinking about this project, what would you do differently if you had a chance to do it over? >> I think I would start earlier. I think that was probably the biggest thing I regret in that realizing you need to understand that you may not have the time you think you do. And luckily, we came to our senses, we executed and I got to say it was with common sense, comfortable products that we already understood. We didn't have to learn a whole new game plan. I don't worry about that. I don't worry about the sizing of the product 'cause we did it, I feel correctly going in and it fits us as we move forward. And we're growing at an increased rate that we may not expect. It's plug and play. Again, I would just say, stay involved, get involved, know that what we know today about malware and these attacks are only going to get more complicated. And that's where I need to spend my time, my group become experts there. Why I really cherish the Dell EMC relationship is from the very beginning, they've always been very passionate on delivering products that recover and protect and now are cyber resilient. I don't have to challenge that, you pay for what you get for. And I just got to say, I don't think there's much other than I would have started earlier. So start today, don't put it off. >> So you said earlier though, you're never done, you never are, in this industry. So what's your roadmap look like? Where do you want to go from here with this capability? >> I definitely want to keep educating my staff, keep training them, keep working with Dell. Again, I tell you they're such forward thinking as a company. They saved me that investment. So if you're looking at part of the investment, it's got to be, are you with a partner that's forward thinking? So we definitely want to mature this, challenge it, keep challenging, keep working with Dell and their products to deliver more. Again, we go to the federal and state regulatory requirements. You go to the Sheltered Harbor, the ACET testing from the NCUA regulators, just software asset management. You can keep on going down the line. This product, I hate to say it, it's like the iPhone. You think about how many products the iPhone has now made not relevant. I don't even own a flashlight, I don't think. This is what the Dell product line brings to me is that I can trust they're going to keep me relevant so I can stay at the business table and design products that help our members today. >> Jim, how about from Dell's perspective, the roadmap, without giving away any confidential information, where do you want to take this? We talk about air gaps. I remember watching that documentary Zero Days and hearing them say, "We got through an air gap. "No problem." So analytics obviously plays a role in this machine intelligence, machine learning, AI. Where does Dell want to take this capability? Where do you see that going? >> We've got some things in mind and then we're always going to listen to our customers and see where the regulations are going to. And thus far, we've been ahead of those with the help of people like Bob. I think where we have a huge advantage, Dave is with PowerProtect Cyber Recovery. It's a product. So we've got people who are dedicated to this full time. We have a maturity in the organization, in the field to deliver it and to service it. And having something as a product like that really enables us to have roadmaps and support and things that customers need to really make this effective for them. So as we look out on the product, and thanks for your reminder, I don't want to risk saying anything here I'm going to get in trouble for. We look at things in three paths. One is we want to increase the ability for our customers to consume the product. So they want it in different forms. They might want it in appliances, in the Cloud, virtual, all of those things are things that we've developed and continue to develop. They want more capabilities. So they want the product to do more things. They want it to be more secure, and keeping up. As you mentioned, machine learning with the analytics is a big key for us. Even more mundane things like operational information makes it easier to keep the vault secure and understand what's going on there without having to get into it all the time. So those are really valuable. And then our third point, really, we can't do everything. And so we have great partners, whether they're doing delivery, offering cyber recovery as a service or providing secure capabilities, like our relationship with Unisys. They have a stealth product that is a zero knowledge, zero trust product that helps us to secure some of the connections to the vault. We'll keep iterating on all of those things and being innovative in this space, working with the regulators, doing things. Bob's mentioned a couple of times, Sheltered Harbor. We've been working with them for two years to have our product endorsed to their specification. Something that nobody else is even touching. So we'll continue along all those paths, but really following our customer's lead in addition to maybe going some places that they haven't thought about before. >> It's great guys. I have to fear that when you talk to SecOps pros, you ask them what their biggest challenge is, and they'll say lack of talent, lack of skills. And so this is a great example, Jim, you're mentioning it, you've productized this. This is a great example of a technology company translating, IT labor costs into R&D. And removing those so customers can spend time running their business. Bob and Jim, thanks so much for coming on the CUBE. Great story. Really appreciate your time. >> Thank you, Dave. >> Thank you, Dave. >> Thanks, Bob. >> All right. And thank you everybody for watching. This is Dave Vellante for the CUBE. We'll see you next time. (instrumental music)

(upbeat music) >> From theCube studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is a Cube Conversation. >> Hi, Lisa Martin here with Caitlin Gordon, the VP of product marketing for Dell Technologies. Caitlin, welcome back to theCube, we are excited to see you again. >> I'm very excited to be here again. So data protection in the news, what's going on? Yeah, it's been a busy year, we had our, obviously our PowerProtect DD appliance launched last year. And then this year, we have announcements on the software side, we had announcements at vMworld, some more at Dell Technologies world. And now today we're announcing even more, which is the new PowerProtect DP series appliances, the new integrated appliances, it's really exciting. So we now have our PowerProtect DP, the next generation of Data Domain. And we have our PowerProtect DP appliances, integrated appliances. And that's all about combining both protection storage, protection software in a single converged all in one offering. It's really popular with our customers today, because of the simplicity, the ability to really modernize your data protection in a very simple way, get up, really up and running quickly. And in fact, it's really the fastest growing part of the backup appliance market. >> I have read that the integrated appliances, our market is growing twice as fast as the target market. So give us a picture of what customers can expect from the new DP series. >> Yeah, it's not that just similar to actually our DD series from last year, which is there's four models in the new DP series. And it's really all about getting better performance, better efficiency, we've got new hardware assisted compression, denser drives, and all that gives us the ability to get faster backups, faster recovery. In fact, you get 38% faster backups, 45% faster recovery, more logical capacity, 30% more logical capacity 65 to one deduplication, which is just incredible. And 60,000 IOPS for instant access, so really ups the game both in performance and in efficiency. >> Those are big numbers. You mentioned a DD launched last year, contrast it with what you're announcing now, what's the significance of the DP series. >> And this is exciting for us because it does a couple things, it expands our PowerProtect appliance family, with the new DP series of integrated appliances. But at the same time, we're also announcing other important PowerProtect enhancements. on the software side, PowerProtect Data Manager, which we've been enhancing and continuing to talk about all year, also has some new improvements, the ability to deploy it in Azure, in AWS Govcloud for in-cloud protection, the enhancements that we've done with VMware that we talked about not that long ago at VMworld, about being able to integrate with storage based policy management, really automating and simplifying VMware protection. And it's really all about Kubernetes, right? And the ability to support Kubernetes as well. So not only is this an exciting appliance launch for us, but it's also the marking of yet even more enhancements on the PowerProtect Data Manager side. And all that together means that with PowerProtect, you really have a one stop shop for all of your data protection needs, no matter where the data lives. No matter what SLA, whether it's a physical virtual appliance, whether it's target or integrated. You've all got them in the PowerProtect family now. >> Excellent, all right, last question for you Caitlin. We know Dell Technologies is focused on three big waves, its cloud, VMware, and cyber recovery. Anything else you want to add here? >> cyber resiliency, cyber recovery, ransomware has really risen to the top of the list unfortunately for many organizations, and PowerProtect cyber recovery is really an important enhancement that we also have with this announcement today. We've had this offering and market for a couple years, but the exciting new enhancement here. So it is the first cyber recovery solution endorsed by Sheltered Harbor. And if you're not familiar with PowerProtect cyber recovery, it provides an automated air gapped solution for data isolation and then cyber sense provides the analytics and the forensics for discovering, diagnosing and remediating those attacks. So it's really all about ransomware protecting from or covering from those attacks, which unfortunately have become all too common for our customers today. >> Excellent news Caitlin, thanks for sharing what's new. Congratulations to you and the Dell team. >> Thank you so much Lisa. >> Okay Gordon. I'm Lisa Martin. You're watching theCube (upbeat music)

>> Announcer: From theCUBE Studios in Palo Alto and Boston, connecting with thought leaders all around the world, this is a CUBE conversation. (soft music) >> Hi, Lisa Martin, with theCUBE here, talking with Caitlin Gordon, the VP of Product Marketing, at Dell technologies. Caitlin how are you? It's great to see you. >> I'm doing very well Lisa, thank you so much for having me. >> Nice to see you back on theCUBE. So lots of stuff going on in the news the last few months or so. A lot of stuff with respect to Cyber Recovery, Cyber Security, but talk to us about what's happening in the Purpose-Built Appliance Backup Appliance market. This market is growing. What's happening there, and talk to me about Dell's leadership role. >> Yeah, we've kind of come full circle. I've been in the data protection space for a while and I would say that, you know now we're looking at this as a $4 billion industry and security and protection has bubbled backup to the top of the list from an IT perspective. And one of the simplest, fastest ways to improve data protection is leveraging Backup Appliances. And there's really two segments within that. There's what I'll refer to as the target appliances and the integrated appliances. And we actually have had leadership in this space, since really the beginning. You know 50 cents of every dollar in this market is spent on Dell equipment. Where we see massive growth is really in that integrated appliance market. And those integrated appliances really simplify the deployment of not only the protection storage, but the protection software. So you can modernize your data protection, get much faster recovery, faster backups, as well as really get a smaller footprint, better efficiency, all in one single solution. And that's really where we've seen a lot of growth in the appliance market recently. >> Yeah. So as that, an integrated appliance market is growing twice as fast as targeted, give us a picture. You mentioned a few things, but kind of dig deeper into why customers are opting more and more for the integrated approach. >> Yeah that comes back to kind of a lot of the trends we see in IT overall. It's simplicity. It's ease of, how can you get to a better solution, a better outcome faster. And when it comes to integrated data protection appliances, it really it takes the guesswork out of it. You know, you have software and hardware, that's optimized to work together. You're really quick and easy to deploy, really simple to manage, 'cause it's all fully integrated and you get to a solution where you can get things like 65 one data reduction, get a very small footprint, get really fast improvements to not only backups, but probably even more importantly to recovery, get instant access to that data. And you really are able to with one purchase, transform all of your data protection. Now there's still a lot of great uses for target appliances as well of better flexibility. But, we've seen this overall you've seen this Lisa, every trend in probably IT and life, right? Simplicity. How can you get a faster, better answer? And integrated appliances really lean into that. It's as similar to what we see in the hyperconverged space, kind of in the primary storage and compute side of things. >> Yeah, I think we all want faster, simpler, better in every walk of life. One of the things this year that, in all of that lack of simplification, the complexity that we're living in that we've seen, is the rise of ransomware. It's not only on the rise, it's getting more personal. We've seen, you know, big companies, Garmin was attacked, one of the Cruise Lines was attacked, The New Zealand Stock Exchange, Facebook and Tik Tok were hacked. So we're starting to see so much more vulnerability and the ability of these hackers to expose more vulnerabilities. Have you seen that impacting your customers saying, "Hey, we need help here because now we have so many employees and devices, scattered." >> Yeah, unfortunately we have. You know, we've been talking about Ransomware Protection, Cyber Resiliency, Cyber Recovery with our customers for quite a number of years. And, now it's not a niche conversation just with financial institutions, it's a conversation with all of our customers. 'Cause either they've felt it or they've seen their competitors feel it and they need to protect themselves. So it has really become a conversation but it's not only our specialty sellers, but all of our sellers are having with our customers. And, it's really about not only being able to protect against them, which is an important part, but also recover from them. And that's really what our PowerProtect Cyber Recovery Solution is all about. And the exciting thing for us is that we actually have recently become the first Cyber Recovery Solution endorsed by Sheltered Harbor. Which really gives you an idea of the level of investment that we've made to provide that secure, automated air gap solution to give our customers that peace of mind. Because unfortunately this is becoming table stakes for any data protection out there today. >> Well, and as more and more, we see every company either becoming a data company or needing to become a data company to not just survive these times, but become successful as time goes on. To a point, it's one thing about protecting the data, but the actual need is to recover it should anything happen. Tell us a little bit more about Sheltered Harbor and what you guys were the first there to receive? Tell me a little bit more about that. >> Yeah, absolutely. Okay a little bit more on overall our solution and Sheltered Harbor is actually a consortium of organizations, primarily financial institutions that have really come together to define the standards, of what we need or Cyber Resiliency for Cyber Recovery. And for us with PowerProtect Cyber Recovery, we've worked closely with that organization, to meet those standards. And with that work and with that actual deploying in with one of our customers, we were able to become the first Cyber Recovery Solution endorsed by Sheltered Harbor to meet their standards there. And what's an important about our solution is that it's both that automated air-gapped solution for the data isolation, which is a part of it. But it's also, we have the CyberSense analytics and forensic tools that give you the ability to discover, to diagnose and to remediate against these attacks. So it gives you both sides of protecting that data air-gapping it, but also being able to intelligently discover and remediate against those attacks, if they do indeed happen. >> As VP of Product Marketing, I'm sure you're with customers often these days virtually. When you're having customer conversations, as you were singing out data protection and being able to recover and remediate, should anything like a ransomware attack happen, that's business critical. That's, you know, lifeline kind of stuff we're talking about. Have you seen the conversations within customer organizations shifts or is this now a board level or a C-level conversation in terms of data protection? >> Yeah, it's interesting. It's become a more frequent conversation. The people involved, are different. It's not just the backup administrators that are involved, it's really about the overall compliance strategy, the CSOs that are involved here. And it's becoming a corporate mandate as it really unfortunately needs to be at this point. So it's coming up more frequently, but also the types of people involved in that conversation have really changed the types of things we're having to talk about and build solutions for. So it's really changed that dynamic for us. And it's been great to really be on the front lines of that with our customers. You know, it started with those financial institutions and now it's really commonplace, to talk about this with everyone. >> So let's talk customers. Give us an example or two of some customers that are leveraging this new technology that are really achieving like the big deduplication ratio that you talked about, but also enabling their business to move forward. >> Yeah. One of my favorite ones for a couple of reasons I'll confess is, World Candy. Actually there are a World Corporation, but to me, they're a candy company. They actually make some chocolate out of Pennsylvania one of my favorites, chocolate covered pretzels. And they're a great example, right? 'Cause they're certainly not an IT specialty organization. They're trying to contract manufactured candy and they want to get things done as efficiently as possible. So they were looking a solution to overall modernize, their overall IT and that came with the combination of an Integrated Data Protection Appliance, as well as VXRail. And by implementing that, they were able to reduce their backup times from running overnight all night, to just two hours. They were able to get dedupe ratios of a 12O to one, 99.2% reduction, which is just incredible. And they were able to reduce their physical server footprint by 60%. So you can just imagine with an organization like this, that needs to run things as efficiently, as simply, as quickly as possible, how transformational that is. And, probably one of the other things that we find out of customers like this is, it's really about finding them a partner that can solve all of their problems in one place. And for data protection that's certainly one of the biggest things for PowerProtect is we now have a one-stop shop appliances software for all your data protection needs, large and small. And my favorite thing is actually our quote from this customer which is, he calls it a perfect partnership and that they have a single hand to high five. And we love to get those high fives from our customer and we really like to be that partner for them and to help them solve these challenges really no matter where their data is or what their challenges are. >> I like that a single can for a virtual high five. Speaking of partners, what's the channel play here? >> Yeah, absolutely. I mean, for us, Dell Technology is overall channel partners are absolutely critical and in the data protection space, probably even more so. So channel partners are a huge part of our go-to-market. And one of the reason that channel partners really like to work with us, with Dell technologies on the data protection side, is because of the breadth of that portfolio. And now with our most recent enhancements on the appliance side, you now have a full PowerProtect portfolio. Target appliances, integrated appliances, physical, virtual, as well as modern data protection software with PowerProtect data manager. And for our partners, and for us, it's so important that they can have one vendor to offer all of these solutions because we know that our customer's challenges are complex, they're diverse, their data sets are diverse and they need to be able to partner with someone, leverage us as a vendor, leverage our partners, leveraging us as a vendor to really give our customers that answer. And that could be very different needs. They have traditional applications, they have new modern applications in Kubernetes and the growth of, and the importance of those types of applications. Our partners don't want and our customers don't want to have to deal with multiple vendors. Multiple vendors actually can increase risk, increase costs. They want to keep that simple, efficient. And that's why partnering with us, with Dell Technologies, why our channel partners really find us to be such a critical vendor to work with on the data protection side. >> So you've shared some impressive stats about what the technology is able to deliver. You gave us the great World Candy company example in terms of the things I heard a big workforce productivity there, they've got big deduplication there. They're able to sounds like reduce their on-prem footprint. From an economic value perspective, help us understand what the economic value of the DP series and even maybe feedback from the analyst community. >> Yeah, we've actually got a recent study which I'd encourage you guys to go read and I will just kind of give you the Cliffs Notes version of it. Which shows you the advantages of leveraging Dell Technologies portfolio for data protection. You can have your cost to protect as low as 1 cent per gigabyte per month, which is impressive. And that's that efficiency that you can get with PowerProtect. It's a reduction in the administration costs for data reduction of 22%, a reduction of 84% in your Cloud resources and services. We all know that people have moved to Public Cloud and probably one of the biggest concerns is the cost of that. By implementing the right data protection solutions, leveraging our in-cloud backup and protection, you can actually significantly reduce that because of the way that we've implemented it. And overall, you can't argue with anything that reduces costs by 98%. So you can reduce your storage resource costs by 98% by leveraging the PowerProtect portfolio. And again, it's a recent ESG study, which you can find on our website and read more about that study and the economic elements that lead into that. But you can just see the dramatic impact that can have, not only are you protecting your most valuable asset of data, but you're doing so in a way that saves the company money, and time and resources. And we all know that's never been more critical than ever. >> Those are very impressive, but compelling stats. Last question, talking about the three waves that we know Dell technologies is writing, we've got VMware, Cloud, Cyber Recovery, give us a flavor of the launch and the news and the new capabilities for this one-stop shop with perspective of what's happening in Cyber Recovery today. >> Yeah, so we've got enhancements on all fronts. So we, let me go in order there. So we've got on the Cloud front our PowerProtect data manager, which we've talked about a lot this year. We continued to really enhance that. Some recent enhancements, the ability to deploy that in Azure and AWS Cloud, to be able to do in-Cloud data protection. On the VMware side as we talked about just recently at VMworld, we've got new integrations with Storage Based Policy Management to really simplify and automate protection for the Vadmins as well as protection administrators. The ability to support, real mission critical applications and VMs, that are something we're working on to be able to more intelligently protect those VMs that have become more challenging to protect in traditional methods as well as integration with protect VCF. And then lastly, I think we've covered a bit today is certainly on that Cyber Recovery, Cyber Resiliency solution. First one to be endorsed by Sheltered Harbor in providing that air gap solution, as well as that ability to discover to remediate from those attacks. And you can kind of get a sense of, where we're really focused on. Those are our big three areas in both our appliance as well as our software portfolio really focused on simplifying that for our customers. >> Well Caitlin, we thank you for joining us as per what theCUBE has seen for many years with Dell Technologies. Lots of innovation, continued innovation. We thank you so much for joining us on theCUBE today. >> Thanks so much for having me. It was great to be here, Lisa. >> Excellent. With Caitlin Gordon, I'm Lisa Martin. You're watching theCUBE. (soft music)

>> Announcer: From theCUBE Studios in Palo Alto in Boston, connecting with thought leaders all around the world. This is "theCUBE' conversation. >> Hi, Lisa Martin here with Caitlin Gordon, the VP of Product Marketing for Dell Technologies. Caitlin, welcome back to 'theCUBE' I'm excited to see you again. >> I'm very excited to be here again. >> So data protection in the news, what's going on? >> Yeah you know, it's been a busy year. We had obviously our power protect DD appliance launched last year and then this year, we've have announcements on the software side. We had announcements at the VMworld some more at Dell Technologies world. And now today we're announcing even more, which is the new PowerProtect PP series appliances, the new integrated appliances. And it's really exciting. So we now have our PowerProtect DD,xx the next generation of data domain, and we have our PowerProtect DP appliances, integrated appliances. And that's all about combining both protection storage, protecting software in a single converge, all in one offering. It's really popular with our customers today because of the simplicity, the ability to really modernize your data protection in a very simple way, get up really up and running quickly. And in fact, it's really the fastest growing part of the back of appliance market. >> I have read that the integrated appliances, our market is growing twice as fast as the targeted market. So give us a picture of what customers can expect from the new DP series. >> Yeah, and it's not that dissimilar to actually our DD series from last year which is there's in four models in the new DP series. There's a 4,400 which is actually now taking the PowerProtect brand and putting that on the existing DP 4,400 and then three new appliances: the 5,900, the 8,400 and then the 8,900. And it's really all about getting better performance, better efficiency. We've got new hardware, assisted compression, denser drives, and all that gives us the ability to get faster backups, faster recovery, in fact you get 38% faster backups, 45% faster recovery, more logical capacity, 30% more logical capacity, 65 to one theater application, which is just incredible and 60,000 IOPS for instant access. So really ups the game, both in performance and an efficiency. >> Those are big numbers, you mentioned the DD launch last year, contrast it with what you're announcing now. What's the significance of the DP series? >> And that this is exciting for us because it does a couple things. It expands our PowerProtect appliance family with the new DP series of integrated appliances. But at the same time, we're also announcing other important PowerProtect enhancements. On the software side, PowerProtect data manager, which we've enhancing and continuing to talk about all year also has some new improvements. The ability deploy it in Azure, in AWS GovCloud for in-cloud protection. The enhancements that we've done with VMware that we talked about, not that long ago at VMworld about being able to integrate with storage based policy management, really automating and simplifying VMware protection. And it's really all about Kubernetes right And the ability to support Kubernetes as well. So not only is this an exciting appliance launch for us, but it's also the marketing of yet even more enhancements on the PowerProtect data manager side. And all that together means that with PowerProtect, you really have a one-stop shop for all of your data protection needs no matter where the data lives, no matter what SLA, whether it's a physical, virtual appliance, whether it's target or integrated, you've all bought them in the PowerProtect family now. >> Excellent. All right. Last question for you, Caitlin we know Dell Technologies is focused on three big waves, it's cloud VMware and Cyber Recovery. Anything else you want to add here? Yeah, I'll pick up, especially on that last one, we talke%d a little bit about the enhancements we've done with cloud in cloud data protection, longterm recovery, disaster recovery, as well as what we've done on the VMware front, really important that we continue to have that automation at simplicity with VM-ware but cyber resiliency, cyber recovery ransomware has really risen to the top of the list. Unfortunately for many organizations and PowerProtect cyber recovery is really an important enhancement that we also have with this announcement today. We've had this offer in market for a couple of years, with the exciting new enhancement here. It is the first cyber recovery solution and endorsed by Sheltered Harbor. So it is the first Cyber Recovery solution endorsed by Sheltered Harbor. And if you're not familiar with PowerProtect data, PowerProtect, if you're not familiar with PowerProtect cyber recovery, it provides an automated air gapped solution for data isolation and then cyber sense provides the analytics and the forensics for discovering, diagnosing and remediating those attacks. So it's really all about ransomware protecting from protecting from or covering from those attacks, which unfortunately have become all too common for our customers today. >> Excellent news, Caitlin. Thanks for sharing what's new congratulations to you and the Dell team. >> Thank you so much, Lisa. >> For Cait%lin Gordon I'm Lisa Martin. You're watch%ing 'theCUBE'. (calm music)

>>from around the globe. It's the Cube with digital coverage of Dell Technologies. World Digital Experience Brought to you by Dell Technologies. Hey, welcome back. You're ready. Jeffrey here with the Cube. Welcome back to our ongoing coverage of Dell Technology World 2020. The Digital Experience. I'm coming to you from Palo Alto. It's a digital event, just like everything else in 2020. But we're excited to have our next guest. I think he's coming in all the way from Atlanta, Georgia. He's Jim Shook, the director of cyber security and compliance practice at Del Technology. Jim, Great to see you. >>Thanks, Jeff. It's quite the title there. Thanks for getting all that out. >>I have a big posted notes so that, uh, that's very helpful. But, you know, it's it's actually kind of an interesting thing because you have compliance and cybersecurity and your title, and it's it's It's interesting relationship between compliance as a motivator of behavior versus you know, you need to go a lot further than just what the compliance says. So I'm curious if you can talk about that relationship between yeah, we need to be compliant, and we need to follow the rules. But you need to think a lot bigger than that. >>Yeah, definitely. I mean, there's so many different standards out there and requirements. So typically, what we'll see on the regulatory side is very much a minimum baseline, and leading the way, as usual in the cybersecurity space, will be financial and health care organizations. That's particularly true in the US, but pretty much globally, at least on the financial side. So they'll set some baselines. A lot of industries don't really have many. And so what we look at many times is just general risk to the business. And, of course, if you're a publicly traded company, that might trigger some SEC requirements or other things like that. But again, we really look at those requirements as minimum baselines, and you have to work up from there based on the organization's risk profile. >>Yeah, yeah, and we see that we see that, too, with privacy and a whole a whole bunch of stuff where traditionally the regs and the compliance kind of lag, you know where the technologies and where the markets moving. So let's before we get too deep into it. Let's let's talk about the cove it impact because obviously a huge thing. Insecurity, Uh, you know, a light switch moment in mid March when everybody had to work from home. So suddenly your tax surfaces increase exponentially. People are working out of home environments that you don't necessarily know what's going on there. Who's going on there, The shared networks with the spouse and the kids and and everybody else. And but now we're, you know, 678 months into this. This is something that's going to be going on for a while, and even the new normal will have some type of a hybrid relationship with with, you know, an increased level of remote remote work once they work from home. But it's really work from anywhere. So I wonder if you could share your thoughts about how things have transitioned from you know, what happened in mid March, taking care of your own business and your own people to, you know, then taking care of your customers and the emergencies that they had. But now really thinking in terms of more of kind of a long term, fundamental shift in the security profile that people have with all their data and information >>Yeah. Gosh, it's been really interesting. I think organizations have done an amazing job when you think about the things that they've had to get done just really overnight. So a lot has been written about the pandemic, and you mentioned Jeff to really that expanded threats surface. All of a sudden, you've got people working from home. There wasn't enough VPN capacity. A lot of places. I talked to some organizations. Employees just took their desktop off of their desk and brought it home so it wasn't really ready toe work at a remote location. But organizations really adapted well to it. Meanwhile, that was opportunity for the criminals, and they've taken it. But Jeff, one of the things that I think about two is to an extent, this is the new normal, not necessarily the work from home, but the shift that's going to consistently happen in cybersecurity. Things change. The criminals air really smart, they adapt. So that was work from home. What's the next thing going to be? There's I O T. There's remote devices. There will be some vulnerabilities. We just have to get used to this pace and continue it. Unfortunately, >>right, right, right Yeah, it's always it's always a little bit of, Ah, a cat and mouse game, Right? But what? And then one of the other trends that we're seeing, I don't know, maybe more visibility or maybe higher profile is is the ransomware attacks, right? So we've seen, you know, kind of this thing really interesting continuation of different types of security threats between just the the local kid who's just trying to do it because it's fun versus, you know, competitive stuff where people are trying to take out their competitors versus nation states and nation states being, um, you know, kind of driving these attacks. But the ransom, the ransom where we've seen before, but it seems to be increasing in frequency. Maybe we're just hearing about it. What's special about ransom, where as a specific type of security threat. >>So I started this practice about five years ago, and at that point, ransom or was just barely a blip, it was really about destruction and the way that we talk about it in the cybersecurity spaces. There's this triad, these three components of our data that we're trying to protect. So one of those is confidentiality, and that traces back to the attacks you're talking about. That's when somebody steals your data. You don't want them to do that. That breaks the confidentiality of the data. And that's really where the cybersecurity controls kind of grew up around, that you didn't want credit cards, intellectual property, healthcare information. And that's still a problem with ransom, where they're affecting the availability of the data or the integrity of the data. And those were the other two prongs that go with confidentiality. And so these attacks. That's why they feel different. Their impact in your ability to access the data, which in many cases can shut a business down. There have been headlines over the last couple of months. Some businesses that really were closed off for components of their business that were shut down, and it's because they didn't have their data or their systems, and then eventually they either found a way to recover them. Or perhaps in many cases, the speculation is they paid the ransom to get the data back, >>right. And of course, the problem with ever paying a ransom, um, is that you don't necessarily know you're going to get the data back. That you may just be encouraging them to hit you again. Eso paying the ransom is is not necessarily the best solution. And then then, in talking about this thing, turns out that in fact, not only may it not be the right solution, you may be breaking the law. This is a pretty interesting thing. I had no idea that there's really laws dictating, you know, I guess responding to a criminal threat. What? Where does that go? What's that from? >>Yeah, that's we've talked about this for a while. But it wasn't until about two weeks ago that some information was released from the Department of Treasury. So the idea here is that every not every country, many countries, the US among them have lists of countries and organizations that you can't do business with. So essentially a prohibited or sanctions list. And, as it turns out, many of the ransomware bad actors and Jeff is actually real name of one of them evil court. It sounds like a movie or a book, but that's one of the ransomware bad actors there on those lists. So if you get attacked by an organization that's on the list and you pay them. You have now completed a transaction with a prohibited entity and you're subject to potential sanctions. There was a lot written about this being a new law, or the US came up with this law, and that's not the case. The laws have been on the books for a while. It was the Department of Treasury, kind of issuing some guidance, just nudging people. Hey, by the way, you shouldn't be doing this and some of the research I've done a lot of countries have these laws. So while it's just the US that came out with this advisory, which was very public and certainly a big wake up call, these laws exist in a lot of other countries. So organizations really need to be prepared for what they're going to do if they get hit with the Ransomware attack. Not really counting on paying the ransom for the reasons that you said, Plus, it may be against the law. >>And just to make sure I understand you, it's against the law because you're effectively doing business by having a financial transaction with one of these, prohibited either organizations or they're in a prohibited country complete. >>That's correct Yeah, mostly about the organization, um, and then an interesting component of this and we won't get into too much of the weeds on the legal side. But the law is actually a strict liability. So that means it doesn't matter whether you knew or should have known that the entity was on a prohibited list. The mere fact of having that transaction makes you liable. And then the way that the the regulations are written, you can't get someone else to do your dirty work for you. So if you are facilitating that transaction anyway, you may be running afoul of those laws. >>Jesus. One more thing to worry about where you're trying to get business. You're trying to get your business back up and running, but specifically with with with ransomware and why it's different. I mean, there's been business continuity, planning forever. You know, you guys have backup and recovery solutions. Uh, you know, there's so much effort around that What's different here? Is it just because of the time in which you have to respond the availability of those backups toe to come back and get in production? What makes Ransomware so special from a business continuity perspective besides the fact that you're not allowed to pay him because it might be breaking the law. >>Ah, lot, You hit on a couple things there. So we've known forever that with D R. Disaster recovery One of the major things you're doing there is your replicating data quickly so that if you lose sight A you can pop up its site B With ransomware, you're replicating the corrupted data, so you lose that with backups. The bad guys know, just like you mentioned that if you have a backup, you could use that to recover. So they are more frequently now gathering their credentials and attacking the backup. So many cases we see the backups being deleted or otherwise destroyed. And that's really where we have focused with our power. Protect cyber recovery solution is creating a new, extra offline air gapped copy of the most critical applications. That's not going to be susceptible to the attack or the follow up attack that deletes the data. >>So let's jump into that a little bit, um, in a little bit more detailed. So this is a special solution, really targeted, um, as a defense against Ransomware because of the special attributes that ransom where, uh, e guess threatens threatens or the fact that they they also go after your backup in recovery at the same time, knowing you're gonna use that to basically lower the value of their ransom attack. That's crazy. >>Yeah, they're smart. You know, these these Attackers air smart. There's billions of dollars at stake. E think organizations like Evil Corp estimates are they could be making hundreds of millions of dollars. So they're they're not even small businesses. They're almost industries unto themselves. They have advanced tactics, They're leveraging capabilities, and they have. They have products, essentially. So when you think about your production data, your backups, your disaster recovery, those air, all in environments, that they're not accessible on the Internet. But that's where you're doing business. So there is access there. There's employees that have access, and the bad guys find ways to get in through spear phishing attacks, where they're sending emails that look like they're from somebody else and they get a foothold. Once they have that foothold, they can leverage that access to get throughout that production environment. They have access to that data, and they deleted with cyber recovery. What we're doing is we're creating a vaulted environment that's offline. They can't get there from from where they are, so they can't get access to that data. We lock it down, we analyze it, we make sure that it's good and then this happens automatically and day over day. So you've always got that copy of data. If your worst case scenario develops and you lose your production environment, that happens. You've got this copy of data for your most critical applications. You don't want to copy everything in there, but you can use to actually recover and that recover capability. Jeff is one of the pillars of a cyber security structure, so we focus a lot, kind of like you said before. What's different about these attacks? We focus a lot on protecting data and detecting bad guys. This is the recover capability that is part of all these frameworks, >>right? So there's a lot to unpack there before we get into the recovery. And kinda actually, why don't we just start there and then I want to get into the air gap because that's a great That's a great thing to dig in on the recovery what's kind of your targeted s l A Is it based on the size of the application? Um, is it based on on, you know, a different level of service. I mean, what is what is the hope? If I buy into this this solution that I can get my recovery and get back into business if I choose, not toe to pay these guys? What? What does it? What does that kind of look like? >>Most of the time, we're providing a product that our customers are deploying, and then we have some partners that will deployed as a service to, so the SLS may vary, but what we're targeting is a very secure environment, and you can look at how it's architected and think about the technologies. If it's properly operated, you can't get there. You can't get to the data. So the points that we're really looking at is how frequently do we want to update that data? So in other words, how much data can you afford to lose? And then how long will it take you to recover? And both of those? You can leverage the technologies to shorten those up to kind of your requirements. So loosely speaking, the in the shorter you make the time may cost you a little bit more money, a little bit more effort. But you can tighten those up pretty much what your requirements are going to be, >>right? Right? And then let's talk about air gaps because air gaps. That means something very, very specific. It literally means classically right, an air gap. There is a space in between these systems until electrons learn how to jump. Um, they're they're they're physically separated. Um, but that's harder and harder to do, right, because everything is now a P I based, and everything is an app that's based on a bunch of other APS, and there's calls and there's, you know, everything is so interconnected now. But you talked about something specifically said, an automated air gap. And you also said that you know, we're putting this data where it is not connected for some period of time. So I wonder if you could explain a little bit more detail how that works, how it's usually configured, um t to reintroduce an air gap into this crazy connected world. >>Yeah, it's kind of going backward to go forward in a lot of ways. When we're careful about the term, we'll use the term logical air gap because you're right, Jeff on Air Gap is there's a gap, and what we're doing is we're manipulating that air gap in a way that most of the time that data are are safe. Data are vaulted, data is on the other side of the air gap, so you can't get there. But we'll bring it up in air. Gap will logically enable that air gap so that there is a connection which enables us to update the data that's in the vault, and then we'll bring that connection back down. And the way that we've architected the solution is that even when it's enabled like that, we've minimized the capability to get into the vault. So, really, if you're a bad actor, if you know everything that's going on, you might be able to prevent the update. But you can't get into the vault unless you're physically there. And, of course, we put some controls on that so that even insiders are very limited what they can do if they get inside the vault and the A. P. T s, the advanced persistent threats. People who are coming from other countries. Since they're not physically there, they can't access that data. >>That's good. So it's on its off, but it's usually off most of the time, so the bad guys can't get across there. >>Yeah, and again it's It's important that even when it's on it za minimal exposure there. So you think about our triad, the confidentiality, integrity, availability. You know, we're blocking them from getting in so they can maybe do a denial of service type of attack. But that's it. They can't get into break into the vault and break things and destroy the data like they would in production. >>I want to shift gears a little bit gym, and I've I've gone to our essay, I think, for the last three or four years of fact, I think it was the last big live event we did in 2020 before everything came to a screeching halt. And, you know, one of the things I find interesting about the security industry is this one of these opportunities for cooperative Shin um within the security industry that even though you might work for a company that competes with another company. You know there's opportunities to work with your peers at other companies. So you have more of a unified front against the bad guys as well as learn from what's going on. Uh, with some of the other you know, people. So you can learn from the from the attacks that they're surfacing. There's interesting, uh, organization called Sheltered Harbor that it came across and doing research for this. You guys have joined it. It was basically it looks like it was built around 100 30. This this article is from earlier in the years. Probably groaning is from February 130 participating financial institutions, which collectively hold 72% of all deposit accounts and 71% of all U. S retail brokerage assets. It's a big organization focused on security, Del joined not as a financial institution but as a vendor. I wonder if you can share what this organizations all about. Why did you guys join and what? Where you see some of the benefits both for you as well as your customers? >>Yeah, there's a lot there, Jeff. I've been part of that process for a little bit over two years and kicked it off after we identified. Sheltered Harbor is an organization that we wanted to work with. So, as you said, founded by some of the banks and credit unions and other financial institutions in the US, and what's unique about it is it's designed to protect the U. S. Financial system and consumer confidence. It's not actually designed to protect the bank. So of course, that's an outcome there if you're protecting consumer confidence than it's better for the banks. But that's really the goal. And so it's a standards based organization that looked at the problem of what happens if a bank it's attacked, what happens to the customers. So they actually came up with the specifications, which follows so closely to what we do with cyber recovery. They identified important data. They built requirements, not technologies, but capabilities that a vault would need to have to protect that data. And then the process is to recover that data if an event occurred. So we talked to the team for a while. We're very proud of what we've been able to accomplish with them is the only solution provider in their advisory program, and the work that we've done with the power protect cyber recovery solution. We have some more news coming out. I'm not permitted toe announce it yet. It's pretty soon, so stay tuned, and it's just been a really great initiative for us to work with, and the team over there is fantastic. >>So I just one or two. If you can share your thoughts as as the role of security has changed over the last several years from, you know, kind of a perimeter based point of view and you know, protection and walls and, uh, firewalls and and and all these things which is completely broken down now to more of a integrated security approach and baking security into your data to your encryption to your applications, your access devices, etcetera and really integrating security more into the broader flow of product development and and delivery and and how that's impacted the security of the of the customers and impacted professionals like you that are trying to look down the road and get ahead of the next. You know, kind of two or three bad things that are coming. How is that security posture really benefited everybody out there? >>It gets a really difficult problem that we just keep working at it again. We don't have a goal, because if we're targeting here, the threat actors is a bad actors. They're gonna be here. I was reading an article today about how they're already the bad actors already employing machine learning to improve what they're doing and how they target their phishing attacks and things like that. So thinking about things like security by design is great. We have millions billions of devices, and if we start from the ground up that those devices have security built in, it makes the rest of the job a lot easier. But that whole integration process is really important to I mentioned before the recovery capability and protect and detect Well, if you look at the nice cybersecurity framework has five pillars that have capabilities within each one, and we need to keep focusing on our capabilities in those space, we can't do one and not the other. So we do multi factor authentication. But we need to look at encryption for our devices. We need to build from the ground up. We need to have those recover capabilities. It's just kind of a never ending process. But I feel like one of the most important things that we've done over the last year, partly driven by the changes that we've had, is that we're finally recognizing that cyber security is a business issue. It's not a nightie issue. So if your digital and your assets are digital, how can you confine this to a nightie group? It's It's the business. It's risk. Let's understand what risk is acceptable cover the risk that isn't and treated like a business process that it ISS. >>That's great, because because I always often wonder, you know, if you think of it as an insurance problem, you know, then you're gonna be in trouble because you can't You can't just lock everything down, right? You gotta you gotta do business. And you always think of the, you know, ships or safest, uh, at harbor. But that's not what ships are built for, right? You can't just lock everything down, but if you take it more of a business approach, so you're you're measuring investments and risk and putting dollar amounts on it. Then you can start to figure out how much should I invest in security because you can't spend ah, 100% of your revenue on security. What is the happy medium? How do you decide and how do you apply that investment where, you know, it's kind of a portfolio strategy problem >>it is. And and that's one of the areas that again my five years in the building, the practice we've seen organizations start to move to. So you want to protect your most important assets the best. And then there are things that you still want to protect, but you can't afford the time, the budget, the operational expense of protecting everything. So let's understand what really drives this business if I'm a law firm might be my billion and document management systems and health care. It's a electronic medical record and manufacturing the manufacturing systems. So let's protect the most important things the best and then kind of moved down from there. We have to understand what those systems are before we can actually protect them. And that's where the business really needs to work more closely. And they are with the I T teams with cyber security teams, >>right, and like, I like a lot of big problems, right? You gotta break it down. You gotta You gotta prioritize. You gotta, you know, start just knocking off what's important and not so overwhelmed by, you know, trying to protect everything to the same degree. This is not practical, and it's not not a good investment. >>That's exactly the case. And there's the ongoing discussions about shortage of people in the cybersecurity space, which there are. But there are things that we can do that to really maximize what those people do, get them to focus on the higher level capabilities and let the tools do some of the things that the tools air good at. >>Right. So, you know, you triggered one last point and we'll wrap on this, but I'll give you the last word. Aziz, you look forward. Two things like automation and two things like artificial intelligence and machine learning that you can apply to make those professionals more effective on automate some stuff. Um, how do you see that evolving? And does that give you big smiles or frowns as you think about your use of AI in a nml versus the bad guys, they have some of the same tools as well. >>They dio and look, we have to use those to keep up. I'll give you example with with power, protect cyber recovery. We already use AI and ML to analyze the data that's in our vault. So how do you know that the data is good? We're not gonna have somebody in the vault looking through the files by leveraging those capabilities. We could give a verdict on that data. And so you know that it's good. I think we we have to continue to be careful that we understand what the tools are. We deploy them in the right way. You can't deploy tool just to deploy honor because it's hot or because it's interesting that goes back to understanding the systems that we need to protect the risks that we can accept or perhaps cover with insurance and the risks that gosh, we really can't accept. We need to make sure that the business continues to operate here, so I think it's great. Um, the communities have really come together. There's more information sharing than ever has gone on. And that's really one of our big weapons against the bad actors. >>All right, Well, Jim, thank you so much for sharing your insight. I think your job security is locked in for the foreseeable future. We didn't even get into five G and I o t and ever increasing attack, surface and sophistication of the bad guys. So thank you for doing what you do and helping keep us safe. Keep your data safe and keeping our companies running. >>Thank you for the opportunity. >>Alright, He's Jim. Mom. Jeff. Thanks for watching the cubes. Continuous coverage of Dell Technology World 2020. The Digital Experience. Thanks for watching. We'll see you next time.

>> Announcer: Live from San Francisco, it's theCUBE covering RSA Conference 2020 San Francisco, brought to you by SiliconANGLE Media. >> Okay, welcome back, everyone, to CUBE's coverage here in San Francisco at RSA Conference 2020. I'm John Furrier, your host. You know, cybersecurity industry's changing. Enterprises are now awake to the fact that it's now a bigger picture around securing the enterprise, 'cause it's not only the data center. It's cloud, it's the edge, a lot of great stuff. We've got a great guest here from Dell EMC. Peter Gerr's a consultant, cyber resilience solutions and services marketing at Dell EMC. Great to see you. >> You too, John. >> Thanks for coming on. >> Good to see you again, thank you. >> So, you know, I was joking with Dave Volante just this morning around the three waves of cloud, public cloud, hybrid cloud, multicloud. And we see obviously the progression. Hybrid cloud is where everyone spends most of their time. That's from ground to cloud, on-premises to cloud. So pretty much everyone knows-- >> Peter: On-ramp, kind of. >> That on-prem is not going away. Validated by all the big cloud players. but you got to nail the equation down for on-premises to the cloud, whether it's, I'm Amazon-Amazon, Azure-Azure, whatever, all those clouds. But the multicloud will be a next generation wave. That as an industry backdrop is very, very key. Plus AI and data are huge inputs into solving a lot of what is going to be new gaps, blind spots, whatever insecurity. So I got to, you know, Dell has a history with huge client base, traditional enterprises transforming. You're in the middle of all this, so you got the airplane at 30,000 feet and the companies have to swap out their engines and reboot their teams, and it's a huge task. What's going on with cyber and the enterprises? What are some of the key things? >> Well, so I like to keep it pretty simple. I've been in this industry over 20 years and I've really consistently talked about data as the global currency, right? So it's beautifully simple. Whatever industry you're in, whatever size company you're in, enterprise or even now small to medium businesses, their businesses are driven by data. Connectivity to that data, availability of the data, integrity of the data, and confidentiality of the data. And so sort of the area of the world that I focus upon is protecting customers' most valuable data assets, now, whether those are on-prem, in the cloud, or in a variety of modalities, and ensuring that those assets are protected and isolated from the attack surface, and then ability to recover those critical assets quickly so they can resume business operations. That's really the area that I work in. Now, that data, as you pointed out, it could start on-prem. It could live in multicloud. It can live in a hybrid environment. The key is really to understand that not all data is created equally. If you were to have a widespread cyber attack, really the key is to bring up those critical applications systems and data sets first to return to business operations. >> Yeah, it's funny-- >> Peter: It's really challenging >> You know, it's not funny, it's actually just ironic, but it's really kind of indicative of the society now is that EMC was bought by Dell Storage and the idea of disruption has always been a storage concept. We don't want a lot of disruption when we're doing things, right? >> Peter: None, we can't, yeah. >> So whether it's backup and recovery or cyber ransomware, whatever it is, the idea of non-disruptive operations-- >> Absolutely. >> Has been a core tenant. Now, that's obviously the same for cyber, as you can tell. So I got to ask you, what is your definition and view of cyber resilience? Because, well, that's what we're talking about here, cyber resilience. What's your view on that? >> So when we started developing our cyber recovery solution about five years ago, we used the NIST cybersecurity framework, which is a very well-known standard that defines really five pillars of how organizations can think about building a cyber resilience strategy. A cyber resilience strategy really encompasses everything from perimeter threat detection and response all the way through incident response after an attack and everything that happens in between, protecting the data and recovering the data, right? And critical systems. So I think of cyber resilience as that holistic strategy of protecting an organization and its data from a cyber attack. >> That's great insight. I want to get your thoughts on how that translates into the ecosystem, because this is an ecosystem around cyber resilience. >> Peter: Absolutely. >> And let's just say, and you may or may not be able to comment on this, but RSA is now being sold. >> Peter: Yeah, no, that's fair. >> So that's going out of the Dell family. But you guys have obviously VMware and Secureworks. But it's not just you guys. It's an ecosystem. >> It really is. >> How does Dell now without, with and without RSA, fit into the ecosystem? >> So as I mentioned, cyber resilience is really thought of as a holistic strategy. RSA and other Dell assets like Carbon Black fit in somewhere in that continuum, right? So RSA is really more on threat detection and response, perimeter protection. The area of the business that I work on, data protection and cyber recovery, really doesn't address the prevention of attacks. We really start with the premise that preventing a cyber attack is not 100% possible. If you believe that, then you need to look at protecting and recovering your assets, right? And so whether it's RSA, whether it's Carbon Black, whether it's Secureworks, which is about cyber incident and response, we really work across those groups. It's about technology, processes, and people. It's not any one thing. We also work outside of the Dell technologies umbrella. So we integrate, our cyber recovery solution is integrated with Unisys Stealth. So there's an example of how we're expanding and extending the cyber recovery solution to bring in other industry standards. >> You know, it's interesting. I talk to a lot of people, like, I'm on theCube here at RSA. Everyone wants better technology, but there's also a shift back to best-of-breed, 'cause you want to have the best new technology, but at the same time, you got to have proven solutions. >> Peter: That's the key. >> So what are you guys selling, what is the best-of-breed from Dell that you guys are delivering to customers? What are some of the areas? >> So I'm old EMC guy myself, right? And back from the days of disaster recovery and business continuity, right? More traditional data protection and backup. The reality is that the modern threats of cyber hackers, breaches, insider attacks, whatever you like, those traditional data protection strategies weren't built to address those types of threats. So along with transformation and modernization, we need to modernize our data protection. That's what cyber recovery is. It's a modern solution to the modern threat. And what it does is it augments your data, excuse me, your disaster recovery and your backup environment with a purpose-built isolated air gap digital vault which is built around our proven Data Domain and PowerProtect DD platforms that have been around for over a decade. But what we've done is added intelligence, analytics, we've hardened that system, and we isolate it so customers can protect really their most valuable assets in that kind of a vault. >> So one of things I've been doing some research on and digging into is cyber resilience, which you just talked about, cyber security, which is the industry trend, and you're getting at cyber recovery, okay? >> Peter: Correct. >> Can you talk about some examples of how this all threads together? What are some real recent wins or examples? >> Sure, sure. So think of cyber recovery as a purpose-built digital vault to secure your most valuable assets. Let me give you an example. One of our customers is a global paint manufacturer, okay? And when we worked with them to try to decide what of their apps and data sets should go into this cyber recovery vault, we said, "What is the most critical intellectual property "that you have?" So in their case, and, you know, some customers might say my Oracle financials or my Office 365 environment. For this customer it was their proprietary paint matching system. So they generate $80 to $100 million every day based upon this proprietary paint matching system which they've developed and which they use every day to run their business. If that application, if those algorithms were destroyed, contaminated, or posted on the public internet somewhere, that would fundamentally change that company. So that's really what we're talking about. We're working with customers to help them identify their most critical assets, data, systems, applications, and isolate those from the threat vector. >> Obviously all verticals are impacted by cyber security. >> Every vertical is data-driven, that's right. >> And so obviously the low-hanging fruit, are they the normal suspects, financial services? Is there a particular one that's hotter than, obviously financial services has got fraud and all that stuff on it, but is that still number one, or-- >> So I think there's two sides to the coin. One, if you look at the traditional enterprise environments, absolutely financial services and healthcare 'cause they're both heavily regulated, therefore that data has very high value and is a very attractive target to the would-be hackers. If you look on the other end of the spectrum, though, the small to medium businesses that all rely on the internet for their business to run, they're the ones that are most susceptible because they don't have the budgets, the infrastructure, or the expertise to protect themselves from a sophisticated hacker. So we work across all verticals. Obviously the government is also very susceptible to cyber threats. But it's every industry, any business that's data-driven. I mean, everyone's been breached so many times, no one even knows how many times. I got to ask you about some cool trends we're reporting on here. Homomorphic encryption is getting a lot of traction here because financial services and healthcare are two-- >> Peter: Homomorphic? >> Homomorphic, yeah. Did I say that right? >> It's the first time I've ever heard that term, John. >> It's encryption at in use. So you have data at rest, data in flight, and data in use. So it's encryption when you're doing all your, protecting all your transactional data. So it's full implementation with Discovery. Intel's promoting it. We discovered a startup that's doing that, as well. >> Peter: Yeah, that's new for me, yeah. >> But it allows for more use cases. But data in use, not just motion, or in-flight, whatever they call it. >> Peter: I get it, yeah, static. >> So that's opening up these other thing. But it brings up the why, why that's important, and the reason is that financial services and healthcare, because they're regulated, have systems that were built many moons ago or generations ago. >> Absolutely. >> So there was none of these problems that you were mentioning earlier, like, they weren't built for that. >> Correct. >> But now you need more data. AI needs sharing of data. Sharing is a huge deal. >> Real-time sharing, too, right? >> Real-time sharing. >> And I think that's where the homomorphic encryption comes in. >> That's exactly right. So you mentioned that. So these industries, how can they maintain their existing operations and then get more data sharing? Do you have any insight into how you see that? Because that's one of those areas that's becoming like, okay, HIPAA, we know why that was built, but it's also restrictive. How do you maintain the purity of a process-- >> If your infrastructure is old? That is a challenge, healthcare especially, because, I mean, if I'm running a health system, every dollar that I have should really go into improving patient care, not necessarily into my IT infrastructure. But the more that every industry moves towards a real-time data-driven model for how we give care, right, the more that companies need to realize that data drives their business. They need to do everything they can to protect it and also ensure that they can recover it when and if a cyber attack happens. >> Well, I really appreciate the insight, and it's going to be great to see Dell Technologies World coming up. We'll dig into a lot of that stuff. While we're here and talking us about some of these financial services, banking, I want to get your thoughts. I've been hearing this term Sheltered Harbor being kicked around. What is that about? What does that mean? >> Sheltered Harbor, you're right, I think you'll hear a lot more about it. So Sheltered Harbor is a financial industries group and it's also a set of best practices and specifications. And really, the purpose of Sheltered Harbor is to protect consumer and financial institutions' data and public confidence in the US financial system. So the use case is this. You can imagine that a bank having a cyber attack and being unable to produce transactions could cause problems for customers of that bank. But just like we were talking about, the interconnectedness of the banking system means that one financial institution failing because of a cyber attack, it could trigger a cascade and a panic and a run on the US financial banks and therefore the global financial system. Sheltered Harbor was developed to really protect public confidence in the financial system by ensuring that banks, brokerages, credit unions are protecting their customer data, their account records, their most valuable assets from cyber attack, and that they can recover them and resume banking operations quickly. >> So this is an industry group? >> It's an industry group. >> Or is it a Dell group or-- >> No, Sheltered Harbor is a US financial industry group. It's a non-profit. You can learn more about it at shelteredharbor.org. The interesting thing for Dell Technologies is we're actually the first member of the Sheltered Harbor solution provider program, and we'll be announcing that shortly, in fact, this week, and we'll have a cyber recovery for Sheltered Harbor solution in the market very shortly. >> Cyber resilience, great topic, and you know, it just goes to show storage is never going away. The basic concepts of IT, recovery, continuous operations, non-disruptive operations. Cloud scale changes the game. >> Peter: It's all about the data. >> It's all about the data. >> Still, yes, sir. >> Thanks for coming on and sharing your insights. >> Thank you, John. >> RSA coverage here, CUBE, day two of three days of coverage. I'm John Furrier here on the ground floor in Moscone in San Francisco. Thanks for watching (electronic music)

>>Fly from San Francisco. It's the cube covering RSA conference, 2020 San Francisco brought to you by Silicon angled media. >>Okay, welcome back. Everyone's keeps coverage here in San Francisco for RSA. Copper's 2020. I'm John Farrow, your host, you know, cybersecurity industry's changing and enterprises are now awake to the fact that is now a bigger picture around securing the enterprise cause it's not only the data center, it's cloud, it's the edge. A lot of great stuff. I've got a great guest here from Dell, EMC, Peter Garris, consultant cyber resilient solutions and services marketing, uh, Dell EMC. Great to see you. Thanks for to John. Good to see you again. So you know, I was joking with Dave Alante just this morning around the three ways of cloud, public cloud, hybrid cloud, multi-cloud. And we see obviously the progression hybrid cloud is where everyone spend most of their time. That's from ground to cloud on premises to cloud. Yep. So pretty much everyone knows around on premise is not going away, validated by all the big cloud players. >>But you've got to nail the equation down for on premises to the cloud, whether it's Amazon, Amazon, Azure, Azure, whatever, all those costs. But the multicloud will be a next generation wave that is an industry backdrop and it's very, very key. Plus AI and data are huge inputs into solving a lot of what is going to be new gaps, blind spots, whatever insecurity. So I guess, you know, Dell's has a history with huge client base, traditional enterprises transforming. You're in the middle of all this. So you've got, you know, the airplane at three to 30,000 feet. Yep. And the companies have to swap out their engines and reboot their teams and it's a huge task. What's going on with cyber and the enterprises? What are, what are some of the key things? Well, so I like to keep it pretty simple. I've been in this industry over 20 years and I've really consistently talked about data as the global currency, right. >>So it's beautifully simple. Whatever industry you're in, whatever size company you're in, enterprise or even now, small to medium businesses, their businesses are driven by data connectivity. That data availability of the data, integrity of the data and confidentiality of the data, and so the sort of the area of the world that I focus upon is protecting customers. Most valuable data assets now, whether those are on prem, in the cloud or in a variety of modalities, and ensuring that those assets are protected and isolated from the attack surface and then ability to recover those critical assets quickly so they can return resume business operations. That's really the area that I work in. Now, that data, as you pointed out, it could start on prem, it could live in multi-cloud, it can live in a hybrid environment. The key is really to to understand that not all data is created equally if you were to have a widespread cyber attack, really the key is to bring up those critical applications, systems and datasets first to return to business operations. >>Really challenging. You know, it's not funny. It's actually, I just, I run it, but it's, it's, it's, it's really kind of indicative of the society now is that EMC was bought by Dell storage and the idea of disruption was always been a storage concept. Yes, we want, we don't want a lot of disruption when we're doing things right. So not know whether it's backup and recovery or cyber ransomware, whatever it is, the idea of non-disruptive operations. Absolutely. A core tenant. Now that's obviously the same for cyber as you can tell. So I've got to ask you, what is your definition in view of cyber resilience because, well, that's what we're talking about here. Cyber resilience. What's your view on this? So when we started developing our cyber recovery solution about five years ago, we used, uh, the NIST cybersecurity framework, which is a very well known standard that defines really five pillars of how organizations can think about building a cyber resilience strategy. >>A cyber resilience strategy really encompasses everything from a perimeter threat detection and response all the way through incident response after an attack. And everything that happens in between protecting the data and recovering the data, right? And critical systems. So I think of cyber resilience is that holistic strategy of protecting an organization and its data from a cyber attack as great insight. I want to get your thoughts on how that translates into the ecosystem. Okay. Because there's an ecosystem around cyber resilience. Absolute, let's just say, and you may or may not be able to comment on this, but RSA was now being sold. Yeah, no, that's fair. That's going out of the Dell family. But you guys have, you know, obviously VMware and insecure words, but it's not just you guys. It's an ecosystem. It really is. Does Dell now without, with and without RSA fit into the ecosystem. >>So as I mentioned, cyber resilience is really thought of as a holistic strategy. RSA and, and other Dell assets like carbon black, um, fit in somewhere in that continuum. Right? So RSA is really more on threat detection and response, perimeter protection. The area of the business that I work on, data protection and cyber recovery really doesn't address the, um, prevention of attacks. We really start with the premise that preventing a cyber attack is not a hundred percent possible. If you believe that, then you need to look at protecting and recovering your assets. Right? And so whether it's RSA, whether it's carbon black, whether it's secure works, which is about cyber incident and response, we really work across those groups. It's, it's about technology processes and people. It's not any one thing. We also work outside of the Dell technologies umbrella. So we integrate, our cyber recovery solution is integrated with Unisys stealth. >>Uh, so there's an example of how we're expanding and extending the cyber recovery solution to bring in, you know, other industry standards. You know, it's interesting, I talked to a lot of people that come on the Q of history here at RSA. Sure. Everyone wants better technology, but this also has shipped back the best of breed because you one of the best new technologies. At the same time, you've gotta have proven solutions. So what are you guys selling? What is the best of breed from, uh, Dell? Yeah, you guys are delivering to customers. What are some of the areas? So I, I'm old EMC guy myself, right? And, and back from the days of disaster recovery and business continuity, right? More traditional data protection and backup. The reality is that the modern threats of cyber sec of cyber hackers, breaches, insider attacks, whatever you like, those traditional data protection strategies weren't built to address those types of threats. >>So along with transformation and modernization, we need to modernize our data protection. That's what cyber recovery is. It's a modern solution to the modern threat. And what it does is it augments your data or your, excuse me, your disaster recovery and your backup environment with a purpose built isolated air gap digital vault, which is built around our proven data domain and power protect DD platforms. Uh, that, you know, I've been around for over a decade. Um, but what we've done is added intelligence, uh, analytics. We've hardened that system and we isolate it. Uh, so customers can protect really the most valuable assets in that kind of evolved. So one of the things I've been doing some research on and digging into is cyber resilience, which you just talked about cybersecurity, which is the industry trend and you're getting at cyber recovery. Okay. Can you talk about some examples of how this all threads together? >>What are some real recent examples? Sure. So think of cyber recovery as a purpose-built digital vault to secure your most valuable assets. Let me give you an example. One of our customers, is it a global paint manufacturer? Okay. And when we work with them to try to decide what of their apps and datasets should go into this cyber recovery vault, it said, what is the most critical intellectual property that you have? So in their Kenyan, Oh, some customers might say my Oracle financials or my office three 65 environment. For this customer it was their proprietary paint matching system. So they generate 80 to $100 million every day based upon this proprietary paint matching system, which they've developed and which they use every day to run their business. If that application, if those algorithms were destroyed, contaminated or you know, posted on the public internet somewhere, that would fundamentally change that company. >>So that's really what we're talking about. We're working with customers to help them identify their most critical assets, data systems, applications, and isolate those from the threat vector. Obviously all verticals are impacted by cyber security. Every vertical is data-driven. That's true. Obviously the low hanging fruit, are they below the normal suspects financial services? Is there, is there a particular one that's harder than having financial services got fraud and all that stuff on it, but yeah, that's still number one or so. I think there's two sides to the coin. One, if you look at the traditional enterprise environments, absolutely financial services in healthcare because they're both heavily regulated, uh, therefore that data has very high value and is a very attractive target to the Woodby hackers. If you look on the other end of the spectrum though, the small to medium businesses that all rely on the internet for their business to run, uh, they're the ones that are most susceptible because they don't have the budgets, the infrastructure or the expertise to protect themselves from a sophisticated hacker. >>Um, so we, you know, we work across all verticals. Obviously the government is also very susceptible to cyber threats, but it's every industry, any business that's data-driven. I mean, everyone's been breached so many times and no one even knows how many times. Uh, I gotta ask you about, um, um, some cool trends we're reporting on here. Sure. Homomorphic encryption is getting a lot of traction here because financial services in healthcare homomorphic homomorphic yeah. Okay. Did I say that right? Oh, it's the first time I've ever heard that term, John. I, it's encryption at end use. So you have data at rest, data in flight and data and use encryption. When you're doing all, you're protecting all your transactional data. Ah, so it's focusing with discovery. Intel's promoting it. Uh, we just covered a startup that's doing that as well. That's new, that's new for me, but allows for more use cases, but data and use, not just motion static. >>Yeah. That's opening up these other things. But it brings up the why, why that's important. And the reason is, is that financial services and healthcare, because they're regulated. Yes. Have systems that were built many moons ago or generations. Absolutely. So there was not these problems that you mentioned earlier that were built for that, but now you need more data. AI needs sharing of data sharing is a huge deal. Real time share real time. Right. And I think that's where the homomorphic encryption comes in. That's exactly right. So you mentioned that, so these industries, how can they maintain their existing operations and then get more data share? Do you have any insight into how you see that? Because that's one of those areas that's becoming like, okay, HIPAA, we know why that was built, but it's also restrictive. Yeah. How do you maintain the purity of a process if your infrastructure is, is old? >>That is, that is a challenge. Healthcare especially because, I mean, if I'm, if I'm, uh, you know, running a health system, every dollar that I have should really go into improving patient care, not necessarily into my it infrastructure, but the more that every industry moves towards a real time data-driven model for, for how we give care. Right? Yeah. Um, the more that, uh, companies need to realize that data drives their business, they need to do everything they can to protect it and also ensure that they can recover it when and if a cyber attack happens. Well, I really appreciate the insight and it's going to be great to see Dell technologies world coming up. We'll dig into a lot of that stuff while we're here on talking to us about some of this financial service in banking. I want to get your thoughts, I've been hearing this term sheltered Harbor. >>Yeah. Being kicked around. What does that about? What does that mean? Sheltered Harbor? You're right, I think you'll hear a lot more about it. So sheltered Harbor, uh, was, uh, is it isn't financial industries group and it's also a set of, uh, best practices and specifications. And really the, the purpose of sheltered Harbor is to protect consumer and financial institutions data, uh, and public confidence in the U S financial system. So the, the, the use cases, this, you can imagine that a, a bank having a cyber attack and B being unable to produce transactions could cause problems for customers of that bank. But the, just like we were talking about the interconnectedness of the banking system means that one financial institution failing because of a cyber attack, it could trigger a cascade and a panic and a run on the U S financial banks. And therefore the global financial system sheltered Harbor was developed to really protect public confidence in the financial system by ensuring that banks, brokerages, credit unions are protecting their customer data, their account records, their most valuable assets from cyber attack and that they can recover them and resume banking operations quick. >>So this is an industry group. It's an industry build group. Sheltered Harbor is a U S financial, uh, industry group. Uh, it's a nonprofit. You can, you can learn more about it. It's sheltered harbor.org. Uh, the interesting thing for Dell technologies is we're actually the first member of the sheltered Harbor solution provider program and we'll be announcing that shortly. In fact this week and we'll have a cyber recovery for sheltered Harbor solution in the market very shortly. Cyber resilience. Great topic, and you know, it just goes to show storage has never gone away. The basic concepts of it, recovery, continuous operations, not disruptive operations. Yeah, cloud scale changes the game. It's all about the data. All about the data. Still sites, RSA coverage here, cube day, two of three days of coverage. I'm John furrier here on the ground floor in Moscone in San Francisco. Thanks for watching.