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Breaking Analysis: SaaS Attack, On Prem Survival & What's a Cloud Company Look Like


 

>> From theCUBE studios in Palo Alto, in Boston bringing you data-driven insights from theCUBE and ETR. This is breaking analysis with Dave Vellante. >> SaaS companies have been some of the strongest performers in this COVID era. They finally took a bit of a breather this month, but they remain generally well-positioned for the next several years with their predictable models and cloud platforms. Meanwhile, the demise of on-prem legacy players from COVID shock, seems to have been overstated, in part because of the return of the laptop and in the case of Oracle with some see as a cloud play, Hmm. Then there's Bitcoin which is seeing public companies use their balance sheet liquidity to invest in the cryptocurrency. (chuckles) Wow. What does that all mean? I'll leave that for another day. Hello everyone and welcome to this week on Cube insights powered by ETR. On this breaking analysis, we'll pick out some of the more recent themes from this month and share our thoughts in some major enterprise software players, the future of on-prem, a review of our take on cloud and what cloud will look like in the 2020s. Wow. It's true, trees really don't grow to the moon. As predicted, the stock market has been a little bit crazy this month. February saw some leading SaaS names like Workday, Salesforce, and ServiceNow take a bit of a breather in the second half of the month. Workday and Salesforce announced earnings on the 25th. Workday had its first billion dollar subscription revenue quarter at 16% revenue growth a revenue and earnings beat. And of course the stock closed down Friday, more than 2%. Salesforce had a nearly $6 billion revenue quarter 20% growth, a revenue and earnings beat. And the day after it announced earnings the stock was down more than 6%. The market is worried about rising interest rates, and maybe concerned that an inflation fears are going to kill the stimulus bill. And so any whiff of caution by company managements is met with dampened enthusiasm. Meanwhile, it's looking like some of the big on-prem legacy firms, notably Dell, HPQ and HPE are making it through COVID, and might even come out in the other side stronger maybe. Dell handily beat expectations on the 25th on the strength of 17% growth in its client business. That's PCs. It's the gift that keeps on giving. HPQ had a strong beat as well, and we're anticipating a solid quarter from HPE next week on March 2nd. And then there's Oracle. Barron's had a big article on February 19th, entitled, "Oracle is turning into a cloud giant and why it's stock is a buy". It moved the market. And many investors rotated out of growth stocks, tech growth tech stocks into Oracle, others who had owned Oracle for a while scooped up some profits. Is Oracle a cloud giant? Hmm. We'll discuss that in a moment. And then there's all this Bitcoin mania. You know, our interest there is much more beyond the price fluctuations rather we're interested in the innovations in crypto. Look, we're going to table this for another day, but it's an interesting side note of this February madness. Let's take a look closer look at the February chill for SaaS companies. Here's a chart showing the relative performance of some of the big SaaS names in the latter half of this month. Now despite the strong earnings for Workday and Salesforce you can see the market's negative response on the 26th. Snowflake and ServiceNow they had epic runs last year, and they've been softening although on Friday morning ServiceNow shut down quickly on the open on sympathy with Workday and ServiceNow and then investors, you know, came back in. Very weird action in the market these days, again, not surprising. And look at the reaction investors had to the Barron's article on the 19th. They anointed Oracle as a cloud giant. Kudos to the Oracle PR team for that one. Now, let's take a look at these companies and put them in context. Even though they're not direct competitors it's instructive to model some of the top enterprise software players in positions, and line them up against each other. This chart here shows two dimensions from the ETR data. On the vertical axis is net score or customer spending momentum. And the horizontal axis is market share or pervasiveness in the survey. The table inset shows the net score measurement in the shared end. That's the metric that plots the dots. In both cases bigger is better. Note, that red dotted-line there is the 40% line. 40% to us is the magic number. Anything above that line is considered elevated. So we have ServiceNow and Salesforce they're up to the right. They're both big companies. They have significant market presence amongst the CIO and both have elevated spending velocity in the 50% range. And I've said for years, these two companies are on a collision course and I stand by that. It started happening and McDermott Bill McDermott, new CEO he's going to accelerate that in our view. We put a cloud around Snowflake tongue in cheek, because they are literally in the clouds on this chart. They stand alone, with a solid market presence that continues to grow in an off the charts net score of 83.3% now. For context you can see Oracle Fusion, NetSuite and Taleo. In addition, we put Slack and Coupa on the graphic, two names that have been on the radar lately and SAP, which continues to show decent spending momentum despite its challenges. All right, let me make a few comments on some of these companies. Snowflake, we've talked about a lot. I said earlier that their IPO, that if you really wanted to own it and couldn't wait for a better price, which I thought you'd get. And by the way you did, but then if you really wanted to own it on day one hold your nose and buy it and then wait a few years. So, you know, good luck. And I think you'll, it'll turn out okay for you. Now, the data really continues to show strong demand for Snowflake. There's no signs of them slowing down. So they announced earnings on March 3rd. We didn't have more data there. So we would expect confirmation of our analysis but you never know. Now Workday, here's our take. In our view the market is catching up to Workday. They had about a three-year lead at least in human capital management and the cloud and that whole model. And they had the best product. It was really simple and it was quite disruptive. But now you got Oracle, ADP, Ceridian they're catching up. Workday's expansion into financial management has been much more challenging and as it gets bigger, things get tougher. It's still though an enduring name. Salesforce, we see a bit differently. Salesforce is so big now, it's really hard for it to move the needle. And so it's been on an acquisition binge, and to grow that's likely going to continue. It could work well for the company. I mean, similar to the ways in which Oracle consolidated software names and picked up a lot of customers. Salesforce is a great name, and we think is going to continue to grow. ServiceNow is interesting. It's entering a new chapter under CEO, Bill McDermott, new CEO. He wants to double the company's revenue. And I think he's got a reasonable chance at that through a combination of great go-to-market and expanding the platform and in McDermott style doing acquisitions. SAP's market value tripled under his watch, and he knows the customers. And he's a magnet for attracting talent. Now ServiceNow is not without its challenges. Its customers often complain that ServiceNow is pricing is really high and it's becoming the Oracle of service management. But as McDermott aims more at SAP and Oracle customers, they create a nice umbrella for ServiceNow to work with. And technically, we think ServiceNow has other challenges around its multi-instance. We call it, if you can't fix it feature it architecture. That may present some issues down the road at scale. We don't have time to go into that in detail but suffice it to say that ServiceNow runs on its own cloud. So it's not running on a hyper scale cloud. Yeah. Good news it doesn't have to pay it through that. The bad news is, has got to manage all that infrastructure. It's basically be a cloud supply supplier but it doesn't do multi-tenant which means fundamentally, it has a more expensive cost structure. Okay. Let's turn our attention to what's happening on-prem with some of the big legacy names. Here's the same X Y chart with some of the big names that have a presence on-prem. First you can see VMware and Cisco, Oracle, Dell, IBM and HP. Look at them on the horizontal scale. They've got a large market share of presence in the ETR dataset. Unlike the larger SaaS companies however, none is above that magic 40% net scoreline. Pure, Dell's laptop business, Red Hat, OpenShift. They're above the line with Nutanix just about there at the line. The other major laptop players, Lenovo and HPQ showing momentum from the whole remote work trend. And for context, we put in NetApp so you can get a sense of where they're at. Pure beat its earnings last week but only grew 2% last quarter. Now remember the ETR survey, this is a forward-looking survey. So this potentially bodes well for the companies that are above that 40% line. Okay. So most so sorry of the companies on this chart only IBM and Oracle, those two own a public cloud. And we'll dig further into that in a moment, but virtually every name shown here, even Oracle has a mandate to redefine cloud. Meaning it has to put forth in our view in North star vision and execute on it. That will unify the experience between on-prem, hybrid cloud, public clouds, cross clouds and the edge. Now I say even Oracle, because in my view, Oracle is in a stronger position than the others, because of it's more coherent software architecture. Now the other companies on this chart, they have to architect a platform that abstracts the underlying complexity of clouds, leverage cloud native tooling in the respective public clouds. Connect on-prem infrastructure and build a layer, that stretches out and accommodates edge workloads. I think Oracle will follow suit and is actually ahead of most in a narrower context, i.e hybrid. But it doesn't have to race toward this vision. It can sit back as it often does, watch everyone else fumble around and make mistakes. And then Oracle will keep investing in R&D, watch the market, you know make its own experimental mistakes, and then enter the market and act like we invented it. Now, Cisco will come at this from a strong networking and security perspective. And it has a nice story on programmable infrastructure with Cisco DevNet. But unfortunately it does not own VMware as does Dell, but Dell is in the middle of a fairly remarkable journey. And it will be interesting to see what happens with the VMware spin-out and the cozy commercial relationship that Dell is structuring with VMware as you know, and as we've reported, Dell has used VMware's cash for a lot of this restructuring. And so we'll see, as it exits the current phase and enters a new phase, how it will be able to pursue that vision. It's going to be, whatever it does it's going to be much different than that vertically integrated Oracle approach, which of course brings me to IBM. Potentially Red Hat with OpenShift is the most powerful card in the deck right now. OpenShift I mean, it's open it's everywhere. It has momentum as we showed. And I like their position. My concern is IBM, IBM is still unwinding and restructuring its business. And it's taking a long time as we've seen, with its outsourcing business. And now the Watson health assets, Irvine is continuing that downsizing trend that we saw under Ginny, shedding non-strategic businesses that don't fit, Irvine has a lot to deal with. And I want to point out that this idea of an abstraction layer across clouds is not trivial. First, all of these companies have to stop being so defensive about the public cloud. To a large extent, VMware and Red Hat have found a happy place. But in my view, they all should be thanking AWS, Azure, and Google for building out this great global distributed system, that they can leverage and build on top of. And second, this is going to be expensive. And Cisco, Dell VMware, IBM, they're all really stretched thin from an R&D perspective. They a lot of mouths to feed across the portfolio. So is HPE stretched thin, and it doesn't have the R&D budget at less than $2 billion annually. So my concern is that we're going to have lots of complexity across these obstructions layers by vendor. Now maybe the good news for companies. This may be good news for companies like Hashi or specialists with a vision to do this within a domain like a clumial, or a vast data, but this is big, and they are small. So it's going to take the better part of a decade to play out. Now, let's take a quick look at the cloud players. OMG when I saw that article in Barron's last weekend my mouth dropped. What a headline and it had this illustration of a stout Larry Ellison rising above the clouds. Here's a picture of the ETR data for the cloud players. It's the same X, Y plotting or net score and market share. If you follow this program, you know we believe there are four and only four hyper scale cloud players, with the resources to compete and differentiate as horizontal infrastructure players, which really is how we view the origination of modern cloud computing. AWS created it with S3 and EC2 with 2006. Those four are AWS and Azure, which have a large lead over the pack. Google cloud and Alibaba. And you can see we've circled the on-prem pack which comprises Oracle and IBM along with Dell VMware. And we snuck Google just stuck them at the edge of that circle because the differentiate they're cozying up to companies with strong enterprise sales teams and Google's, they're smart, they're patient. And so we, by no means, count them out. They're spending like mad and they have a lot of cash. They've done some really interesting open source things with containers. And so, you know, no doubt they're a player, but they are behind. Now in that on-prem pack, IBM and Oracle they actually own their own public clouds. IBM, they acquired soft layer which was a bare metal hosting company at the time to get IBM into the game. They retooled the platform over several years. Now here's the thing, try and unpack IBM's cloud business looking at its financial or in earnings reports. It's just a mess. I hope Irvine cuts the nonsense and actually develops and reports a set of metrics that are meaningful to cloud observers and IBM observers, because the way IBM reports its cloud business today is opaque and it's nonsense. It's frankly embarrassing to the company. It needs to end sooner rather than later is fundamentally meaningless to any observers. Now observers of cloud. If you care about the big chunk of whatever then maybe it has meaning. Now Oracle for its part, they announced the public cloud years ago, its version of one datto cloud was crap. And the company, they hired a bunch of really smart cloud engineers and they spent a lot of money to fix that. Now neither IBM nor Oracle have the CapEx resources of the big four, not even close, yet they'll build out data centers and yes they'll have a play, but they're different and that's okay. Now in the Barron's article on Oracle, the author was quite positive on Oracle, noting that quote, "On a recent earnings call CEO Safra Catz said that Oracle cloud infrastructure revenue was up 139% for the quarter". So, (laughs) we have really no sense or a stake in the ground is to up from what? Anyway, noting further the author said, quote, "Alas! Oracle doesn't break out OCI sales and comps can be messy". Hmm, indeed. Oracle is hiding the ball on OCI, that's because if they did break it out, which by the way they used to report, AIS revenue explicitly, but if they did break it out, they would only be highlighting that they are a minor player in AIS. Further, the article continues, quote, "Catz says that hers is the only tech company that has both a global cloud and a full set of enterprise applications". Unquote, bingo. There it is. That's why Oracle is in a better position than many of or most of the on-prem players listed in this chart. By the way, I would argue that Microsoft has a pretty impressive set of enterprise applications in a fairly global cloud. But what Safra is talking about is applications that support the world's most mission critical work. And when it comes to that, Oracle is number one. Don't fool yourself and get caught up in the Oracle lock-in and high pricing narrative, thinking that they're going to get crushed. They're not. Oracle is the best in the mission critical workload game. There is no one better, period. But guys, come on. The big four last year grew 41% and accounted for $86 billion in AIS revenue, AKA real cloud revenue. And they're going to surpass $115 billion this year combined. Real cloud companies don't grow in the single digits today. So talk to me when we reach equilibrium on that front. Okay. So let's wrap by looking at what does a cloud company look like in the 2020s? Now, I'm not saying that the rest of the pack shouldn't redefine cloud they should. But I hope we can all agree by now that modern day cloud computing was defined in business terms by AWS. They are number one in cloud computing, make no mistake. However, AWS is bringing the cloud into the wheelhouse of the on-prem players, cleverly saying that it's bringing AWS to the edge and it looks at the data centers. Just another edge node is great positioning but that is not trivial. Just look it out posts and how AWS has had to evolve its pricing strategy in terms, can't just turn it off like you can, the public cloud. I have an entire rant on all the, SaaS service transformations. It's really interesting to watch as AWS goes out, and the on-prem players come in and go hybrid. I got a lot of thought on what's happening there both in terms of SaaS, which I think is an outdated pricing model, and the infrastructure as a service players that are really getting into this game, we would love to do a session on that sometime. And it's a real disruption I think coming. Anyway, AWS competitors should absolutely try to redefine cloud. By AWS moving to the edge, it's opened up the door to that possibility. Microsoft is obviously in the best position I think by far here. They've earned the right and I'll never accuse them of cloud washing. Google, they got some work to do in this regard, but they probably have the largest physical cloud infrastructure in the world. As I've said, they just need to pull their heads out of their ads and quadruple down on cloud. But this idea of abstracting away the underlying complexity of the cloud, leveraging cloud native capabilities and building on top of the shoulders of the cloud giants such as David Floyer has expressed in this chart, moving from stateless to state full, integrating across clouds, advancing automation not only through the stack, but across domains and ultimately using metadata to govern where workloads should live or be moved, be disintegrated and recombined with low latency and be highly secured. I look at this, I think about this and I say one there is this technically feasible and smart techies tell me yes, so I keep trying to dig here for signs and I definitely see some movement in this direction. And two, I don't think any one vendor is going to do this themselves. They're not going to, it's not going to be owned by one company. I think what's going to happen is you'll get successes within layers of the stack. I mean, think about Snowflakes data cloud. We're going to see that for storage. See it for backup, data management, security maybe security within different domains. You see endpoint and identity access management. Maybe that cloud comes together as cloud security. You see it in applications, but without clear standards, it's going to be a challenge. And with respect to my friends at Snowflake, we might even see it in database sometime LOL, but look you all have a lot of work to do. And to my CIO friends, you know the drill much better than I, technology is going to keep relentlessly coming at you and you can deal with that. It's the people and the change management in the culture. Those are your bigger challenges, but don't screw up the tech. Okay. Thanks for watching. Remember, these episodes are all available as podcasts wherever you listen, just search breaking analysis podcasts, and please subscribe to the series, we appreciate that. Check out ETR's website at ETR.plus sorry, ETR.plus. We also publish a full report every week on wikibon.com and siliconangle.com. You can email me at David.Vellante@siliconangle.com or DM me on Twitter at DVellante that's @DVellante or comment, excuse me on my LinkedIn posts. This is Dave Vellante for theCUBE Insights powered by ETR. Stay safe, be well, get the jab if you have an opportunity. And we'll see you next time. (soft music)

Published Date : Mar 1 2021

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Carol Carpenter, VMware | VMworld 2020


 

>>from around the globe. It's the Cube >>with digital coverage of VM World 2020 brought to you by VM Ware and its Ecosystem partners. Welcome back to the Cube. Virtual 2020. Coverage of VM Ware, VM World 2020 Virtual. I'm Sean for your host of the Cube. Join with Dave Alonso. We got a great guest. Carol Carpenter, Who's the chief marketing officer of VM Ware Cube Alumni move from Google Cloud to VM Ware. Carol, great to see you. And thanks for coming on the Cube for VM World 2020. Virtual coverage. Thank you. >>Yeah. Thank you both for having me here. Delighted to be here. >>So we've talked about many times before, but you're very in the cloud. Native space. You know the market pretty well. I gotta ask you what attracted you to come to the end? Where what was the What was the reason? Now you're heading up marketing for VM. Where what was the driving force? >>Well, a few things, you know, Number one. I've always had a passion for this space. I love the cloud. I was involved in an early stage company prior to Google Cloud that really had the promise of helping people get enterprises, get to the cloud faster. Um, and when I, you know, look around and I Look which kind of which companies are shaping the future of technology? VM ware, Certainly one of those companies. Second reason goes without saying the people in the culture, incredible leadership and empowerment all throughout Vienna, where and it's it's quite exceptional. And the third is I really think customers are on a really tough journey. Um, and having been at a hyper scaler, having worked at places where you know, cos air in a more traditional legacy environment, it makes it made me realize like this is a tough journey. And I think the, um where is uniquely positioned to help enterprises with what is a complex journey, and it's a multi cloud world. I'm sure you know that our customers know it. And how do you make all these disparate systems and tools work together to deliver the business results? I believe the M where is uniquely positioned Thio. >>It's interesting. VM Ware is going to a whole nother level. We've been commenting on our analysis segments around the business performance, obviously, and the moves they've made over the years. This is our 11th VM world. Keep started 10 years. 11 years ago. Um, we've been seeing the moves so great. Technology moves, product moves, business performance. The relationship with the clouds is all in place. But then Cove, it hits, okay? And then all that gets accelerate even further because you've got, you know, companies that I have to use this downtime to re modernized. And some people get a tailwind with modern application opportunities. So it's interesting time to be, you know, on this trajectory with VM ware and the clouds, what's your thoughts? Because you join right in the middle of all this and you're in and I of the storm. What's your view on this? Because this is a, uh, forcing function for companies to not only accelerate the transformation, but to move faster. >>Yeah, for sure. You know, it's been an incredibly challenging time, I think for everyone, and I hope everyone who's watching and listening is safe. Um, you know, we talk about decades of progress being made in two weeks, and I guess that's the silver lining. If there is one, which is this ultimate work? Remote work from home that we've enabled and the work anywhere. It's been completely liberating in so many ways. Um, you know, it's an area where I look at, there's how we lead our teams and how do we maintain relationships with customers, which obviously requires a different type of interaction, of different type of outreach? And and then there's what are the solutions at scale And you know, im I pleased to say, like there were absolute big lifts in certain areas of our business, particularly around, you know, remote work and our digital workspace solutions, you know, really enabling companies to get thousands of workers up and running quickly. That, combined with our security solutions and our SD wan solution to really enable all of these remote homes to become thousands of remote offices. So there's all of that, which is incredibly positive. And at the same time, you know, I have to tell you, I joke, but I still haven't figured out where the bathroom is, you know, free three plus months. So that way I miss the human connection. I miss being able to just see people and give people a hug now and then when you want Thio >>e mean, VM. Where? Carol, It's amazing. Company. You mentioned the culture before. It really started as a workstation virtualization company, right? And then so many challenges, you know, and use a computing. You guys do an acquisition bringing Sanjay Poon in all of a sudden, you're the leader there cloud, you know, fumbled a little bit, but all of a sudden, the cloud strategy kicking on all cylinders, we see that, you know, growing like crazy. The networking piece, the storage piece you mentioned security, which is a amazing opportunity. Containers. They're gonna kill kill VM ware. Well, I guess. Guess what? We're embracing them. It seems like culturally vm where it just has this attitude of if there's a wave, you know, we're gonna ride it, we're gonna embrace it and figure out how to deliver value to our customers. What's your thinking on that? >>Yeah. I mean, it's such a VM ware, such an innovative company. And that is another reason that attracted me on disability to look at what customers need. Like, this is an incredibly were an incredibly customer centric company, listening to customers, understanding their needs and providing a bridge to where they need to go while also providing them the resiliency and needs they have today. That is what thrills me. And I think we have such an incredible opportunity to continue to drive that future innovation while also being that bridge. Um, I have to tell you, you know, I've known VM Ware for a long time, and what appealed to me is this broader portfolio and this opportunity to actually tell a broader business value story to be able to actually tell that story about not just digital transformation but business transformation. So that's what that's. That's the journey we're on and it's it's happening. It's really I mean, you look at all the customers, whether it's, you know, JPMorgan Chase to, um, a nonprofit like feeding America to, you know, large companies like Nike. It's really incredible the impact and value we could bring. And I feel that my job and the marketing team's job is, I tell them like they're all these diamonds in the backyard. It's just some of them are a little dirty, and some are they're just not fully revealed, and it's our job, todo and you know, dust them off and tell the story to help customers and prospects understand the value we could bring. >>That's how should we be thinking? How should we be thinking about that? That business value, transformation, business transformation? You you? Certainly when you think of an application's company that there's easily connect the dots. But how should we be thinking about VM Ware in that value chain? You an enabler for that transformation? Can you provide some color there? >>Yeah, let me give you some specific examples like Look at, um, so the addition of Tan Xue to the portfolio is what enables us to have these discussions that, let's face it, the only reason people need or want infrastructure is because they want to deploy an application. They want to write an application. They want to move an application. And Tan Xue, which is our container based, kubernetes based orchestration solution and lots more to it. That's what how it is in simple terms that gives us the ability to work with companies, lines of business as well as developers around riel. Business transformation. So two quick examples one. I can't say the name quite yet, but I think very large pharmaceutical company who wants to launch and have a mobile app to help patients. People who are taking Cove in 19 tests get the results, understand the results, ask questions about the results and have one place to go that's really powerful. And to be able to develop an app that is scale built for scale, built for enterprise, built to be resilient when patients are trying to get information. Um, in four weeks, I mean, that's pretty. That's quite incredible. Another example is, you know, very large e commerce company that, you know, you mentioned Cove it and some of the challenges we know retail has certainly been kind of, ah, tale of two cities, right? Some companies with lots of lift and others with real struggle in the physical world. But anyway, large retailer who had to within weeks flip to curbside pickup, Um, being able to look customers being able to look at inventory on demand, those kinds of capabilities required ah, wholesale rewrite of many of their e commerce applications. Again, that's a place where we can go in and we can talk to them about that. And by the way, as you know, the challenge is it's one thing to write and deploy an app, and then it's another to actually run it at scale, which then requires the networking, scalability and flexibility it requires. The virtual, um, storage. It requires all the other elements that we bring to the table. So I think that is the That's kind of the landing spot. But it's not the ending spot when we talk to customers. >>Carol talk about the challenge of VM World 2020 this year. It's not in person. It's one of them. It's an industry event. It's been one every year. It's a place where there's deep community, deep technical demos, beep deep discussions. Ah, lot of face to face hallway conversations. That's not happening. It's virtual. Um, you came right in the middle of all this. You guys pulled it together. Um, got a You got keynote sessions and thanks for including the Cube. We really appreciate that as well. But you have all this content. How did you handle that? And how's that going and and share some, uh, color on what it took to pull it off. And what's your expectation? >>Yeah, So you know. Yes. VM world is considered the gold standard when it comes to industry events. I mean, from the outside in this is the canonical I t event. And so I feel, really, you know, honored that this franchise is now in my hands and have an incredible team of people who obviously have been working on it for prior to my joining. So I just feel honored to be part of it. Um, this is going to be the world's largest VM world. And on the one hand, miss the energy in the room, Miss seeing people, everything you talked about, the serendipitous interactions that the food line or coffee bar. Um, but going virtual has so many benefits. Some of the things we were talking about earlier, the ability to reach many, many more people. This event is going to be 5 to 6 times larger than our physical event. And that's not even including the VM world that we're running in Asia in China. And the other thing that makes me super happy is that over 65% of our registrants and of the attendees here are actually first time VM world attendees. So this ability to broad in our tent and make it easier I mean, let's face it. You know, being able to fly, whether it was Vegas or San Francisco is originally planned. Stay in these expensive hotels and take that time it was. It's a big ask. So by going virtual, we actually have expanded our audience tremendously. Three other thing I am really excited about is we have 800 plus content sessions. We are following the sun. We have live Q and A after every session. We have really the best mobile app for any events, so I encourage you to take a look at that which does enable the chat interaction as well as you know, path funding through the many channels we have of contact. Its's Look, we're learning, and I'd love to follow up with you later to hear what you've learned because I know you've also been doing a lot. Virtually, I think the world is going to move to something that's more hybrid, some combination of virtual and small group, you know, in person, some local events of some sort. Um, but this one I'm super excited about, we we really have seen high engagement, and I just think, Well, I look forward to hearing everyone's feedback. E >>I think one of the things that we've been hearing is is that I can now go to the M world. I can participate now virtually it's it's kind of I would call First Generation writes me the Web early days. But you're right. I think it's gonna open up the eyes to a bigger community, access a bigger pool of data, bigger pool of interactions and community. And when they do come back face to face, people be ableto fly and meet people they met online. So we think this is gonna be a real trend where it's like the r A. Y of this virtual space is tremendous. You could do demos. You conserve yourselves, you could consume a demo, but then meet people face to face. >>And by the way, we have, you know, a tremendous number of fun activities. Hopefully you've taken part in some of them. Everything from puppy therapy Thio magic shows to yoga Thio Um you know John Legend legend performing. So I agree. I think the level personalization and ability to self serve is going to be out of this world. So yeah, it's just the best. >>Your event, just some key things that we can share with the audience. Cloud City has over 60 solution Demos Uh, there's a VM World challenge That's fun. There's also an ex Ask the expert section where you got Joe Beta and Ragu and other luminaries there to ask the questions of the That's the top talent in the company all online. And of course, you get the CTO Innovation keynote with Greg Lavender. So you know you're bringing the big guns out on display on it. Z free access. Um, it's awesome. Congratulations. We're looking forward Toa see, with the day that looks like after, So what's the story line for you? If you had to summarize out the VM World 2020 this year, what's coming out from the data? What are you hearing? Is the key themes, Actually, the tagline. You know, uh, you know, possible together, Digital foundation, unpredictable world. But what are you hearing, uh, in the virtual hallways? >>Well, a few things, but I'd say the top take away is that VM where has spread its wings, has embraced mawr of the different ICTY audiences and is driving business transformation for companies in new and pretty unique ways. What and then obviously like slew of announcements, new partnerships, new capabilities, everything around multi cloud we have. As you know, every single cloud provider is a partner on the security front, intrinsic security built in throughout the entire stack. The the other part that I I think it's super exciting are these partnerships were announcing everything from what we're doing with and video to make a i mawr accessible for enterprises in production to what we're doing around sassy, secure access Service Edge. Being able to provide a holistic, secure, distributed environment so that every worker, no matter where they are, every endpoint, every remote office could be fully secured. >>You know, in VM where is the gold standard of Of of the Ecosystem and VM world? Of course, they're all in the showcase and it was hard fought. I mean, it took a long time to get there, and you know, the challenges of building that. And now you mentioned in video. You see all these new tail winds coming in and and then I've seen companies launch at VM World. And so you know that ecosystem is, as I say, it is very difficult to build. But then becomes a huge asset because this just gives you so much leverage. A zone organization, your company's your partners, your customers. >>Thank you, Dave. Yeah, we're super excited. And I should say that like the partner and the ecosystem here is unparalleled. And our challenge is how do we provide? And you know, this Like, how do we provide the strategic vision and that practitioner level content? So we're gonna you know, that's what we're committed. Teoh is making sure that our practitioners get everything they need in every every area of expertise, as well as making sure we're conveying our business story. >>Carol, thanks so much for coming on. Really appreciate the inside one final question for you as we get through this crisis soon hybrid comes back for events, certainly. But as the CMO the next gen story, you now have a chief customer officer. We interviewed him. Well, the n words go to the next level. What's your goals? What are you trying to accomplish? And you've got a lot of things going on. Certainly a big story to tell. A lot of ingredients. Toe kinda cook a great, great story here. What's your goals? See him over the next year. >>You know, my goal is to help drive the business transformation and you've heard it from Submit. You've heard it from others at this point. But really, you know, the company is going We're going through a dramatic transformation from being, you know, ah, license on Prem Company to being a multi cloud, modern SAS company. So my goal is to support that. And that means modernizing the way we do marketing which, you know, you say, Well, what does that mean? It means customer focus, customer lifecycle marketing. It means agility, being able to actually use data to drive how we interact with customers and users so that they have those great experiences and they continue to use the product and Dr Adoption and Growth. And the other part of it is, um, b two b marketing, as you may or may not have noticed, is incredibly boring and dull. And I know I'm guilty of this, too. We get caught up in a lot of but jargon and the language, and I am on a mission that we're going to do great B two B marketing that helps customers understand what we do and where we express the value simply clearly and in in differentiated way. >>That's awesome. >>Yeah, Why should the consumer guys have all the fun? Right? >>Right, Well, and that's part of being, by the way a SAS or subscription company is. Everything we do needs to be consumer simple at scale and with the secure ability and the reliability of what an enterprise means. >>Well, I got to tell you that the irony of all this virtual ization of the world with Covic virtual events e one of the big surprise is we're gonna be looking back at is how much it's opened up Thio Mawr audiences and new ways of modernizing and taking advantage of that. Certainly with content in community, you guys are well positioned. Congratulations for a great event. Thank you for coming on and sharing your insights, and we'll keep in touch. We'll try. We'll try to make it exciting, Mister Cube. Thank you. Appreciate >>it. Thank you. Awesome. Thank you. Thank you, John. >>I'm Jennifer David. Lot Cube. Coverage of the M 2020 Virtual. This is the Virtual Cube. Have now virtual sets everywhere. All around the world. It's global. Thanks for watching

Published Date : Sep 29 2020

SUMMARY :

It's the Cube And thanks for coming on the Cube for VM World 2020. Delighted to be here. I gotta ask you what attracted you to come to the end? and when I, you know, look around and I Look which kind of which companies are to be, you know, on this trajectory with VM ware and the clouds, what's your thoughts? And at the same time, you know, the cloud strategy kicking on all cylinders, we see that, you know, growing like crazy. And I feel that my job and the marketing team's job is, I tell them Certainly when you so the addition of Tan Xue to the portfolio is what enables Um, you came right in the middle of all this. enable the chat interaction as well as you know, path funding through the many channels but then meet people face to face. And by the way, we have, you know, a tremendous number of fun activities. There's also an ex Ask the expert section where you got Joe Beta and Ragu and other As you know, every single cloud provider is a partner on the security to get there, and you know, the challenges of building that. And you know, this Like, how do we provide the strategic vision and that practitioner Really appreciate the inside one final question for you as we get through And that means modernizing the way we Right, Well, and that's part of being, by the way a SAS or subscription company Well, I got to tell you that the irony of all this virtual ization of the world with Thank you. Coverage of the M 2020 Virtual.

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