>>Hey, welcome to this continuing coverage of the H P E Aruba. Pensando announcement. I'm lisa martin. Hopefully you've seen by now the announcement from john and Antonio, we're going to get into some technical details. Now I've got two guests joining me. Please welcome Krishna Otopeni, the VP of engineering at Pensando and frank Reich stein, senior Director platform engineering from HP Aruba guys welcome to the program. >>Hi lisa. >>Hi lisa. Thanks for having us. >>Sure. So we're going to, we're going to dig in here. You guys are tasked with bringing these two worlds together, christian. Let's go ahead and start with you talk to me about the announcement why this is so significant and then we'll dig into the technical details. >>Yeah. So as you know, right, Pensando has been in the market for a couple of years right now. Um, and we heard a lot of success with the cloud providers and we're also working with be a million project Montreat. Um, so what we learned in the last couple of years, we're trying to take all the lessons and I was a little bit going to what, what we learned with the crop, your providers. So we took a dsC card, which is a B C, a form factor, the customer takes dsC card inserts into the, into server with various forces and hypervisors. So it's really exciting that the BSE is in production with some of the providers already and some of them were taking to production in this calendar quarter and we also have in connection with that first generation BSC cards a couple of years and some of the biggest banks and storage platform providers. So, so this is kind of a big deal for us because we are starting with what we call a D P U. Uh that Pensando is bailing which is the latest generation of it is called code named Alba which delivers the software in silicon program ability while matching the performance of hardware. So internally the DPU has the tight integration between special purpose processors that consent of what we call mps and a general purpose processor like arm course where we do the management and control software and with tied together with offload engines like encryption and compression. The key takeaway from this platform. Their consent of belt. It's it's programmable at all layers Either by Pensando or our customers whether it's in data plane using P four or control and management plane. All right. So what we learned while developing this platform and taking this production with the public cloud providers, we realize that the platform and architecture is not only very highly scalable with very high performance with respect to, you know, packets per second or stable connections per second or NBA me I ops but it's also adaptable like a very rapid paced. And another key lesson that we learn from our cloud partners is that the new devoPS model operations is as important as functionality. For example, the importance of creating the DPU pipeline the subsequent guarantees or providing Hatch uh first fateful connections so that in some cases the component fails, there is hardware or software customer doesn't have any disruption in his network or storage operations. So we took all the ski lessons that we learned over the last few years. And then we are building a new platform partnering with Aruba team which is very high scale with very high performance at the same time, tied with very good operations um that you know it comes the best of both both platforms from the pew side and from the Aruba side frank they want to add on the Aruba platform side. >>Sure, yeah. So the Aruba networking team has been building network switches for the past 25 years and we've been following all of the trends and evolutions over that time frame. And as we've gone through a few years ago we decided to make an evolution of our operating system to scale it up for the modern needs of the modern world. And this included doing things like designing with a micro services oriented architecture to provide for a high degree of resiliency throughout the product line. And then being able to extend that single network operating system from the core to the edge of the network. As we've been partnering with Pensando, it came very clear that the evolution of the network the next step was this form of a deep, you integrated into that top of rack switch to provide a deeper and richer feature set and what has traditionally been available in your top of rack switch. And so this partnership has enabled us to leapfrog but has been traditional top of rack functionality and add to it. Things that previously were not attainable in that layer of the network >>frank. Continuing on with you. Talk to me about some of the technology requirements and challenges of designing and engineering and delivering the industry's first distributed service switch. What were some of those? >>Sure, sure. So a lot of the challenges around integrating this type of solution come down to how to ensure that you have the highest performance possible and maintaining high speed of performance when you're now introducing an additional pay hop within the network topology inside of the switch, a lot of that came down to integrating the background and skill setting capabilities that come along with osc x that were made it quick for us to enable a new piece of functionality within the architecture and then a lot of credit has to go to the Pensando team for the richness of the feature setting capability set that they have within that DPU product as it stands >>christian, let's go ahead and dig through some of those core features and capabilities that are really going to be benefiting customers. >>Yeah, so basically right, uh taking a little bit of step back, we started with the dsc market from Pensando perspective where we wanted to put gPU in every survey and we obviously have success in enterprise customers and cloud customers that we discussed earlier. But we also learned a few lessons while deploying DSC and enterprise markets in the sense that enterprise markets do not need the performance of every DSC at 200 G full duplex network services for every survey. And also you know what makes historic key is that you know, there are a lot of brownfield service in current enterprise data centers where customers do not want to open up a server to put the DSC in. So we wanted to give a product with the form factor that frank is talking about and technology that's very familiar to every IT department given the Aruba Lois uh in a deployment in data centers. And also as I said earlier, what we lessons that we learned, we came up with this taking this production very deep you software and hardware which is deployed in public clouds. And combined with those features that that have been rapidly evolving uh through multiple Aruba releases into enterprise data centers in a switch form factors. So what we think is by doing this taking the best of both worlds. We're creating a new product category that is not that is for the features and capabilities are not available in the market from any vendor specifically providing state full services at every tour without the complexity of the service redirection because today's data centers if you want to install services. It's a it's a lot of effort operator to bring in those services. This obviously also has a great operational model, great TCO and the functionality that customers that you never see in tar before. For example, in the first release we are providing state full firewall with the visibility at every floor level that goes through the tower which never existed in the market before. >>New product category. That's a big deal christian. Talk to me a little bit about how long you guys have been at this, you were in stealth mode crack that open for us. >>I mean it has been a less than a year but of development that both teams have been doing and we work very closely together and we meet I mean for sure at least more than a week uh you know, more than once the once a week between uh frank's team and you know, and send it to them and there's a coordination between the sales team and the marketing team and the go to market team and then how we sell it and the manufacturing team, there's a lot goes on in building this product. I mean we believe this is the fastest uh tard new generational product that we built because because we could do that because the experience of both the teams trying they want anything more to this one. >>Yeah, I think that that really goes to the point here. The capabilities and maturity of the deep you solution that Pensando was bringing into the solution really allowed for a very fast and seamless integration on top of that Aruba, OsC X and the platform that we built there with automated Api generation and integration with our Aruba fabric composer orchestration layer really created the capability to make things go as fast as possible for this development effort And so to really take a new product and define a new product space within a 12 month time frame has been a really exciting and impressive feat by both teams. >>Very impressive considering the challenges and the dynamics in the market and the global market that we've had frank. How big of a lead do you think you have on incumbents here? >>I think we have a substantial lead on the incumbents here. I think what we're doing is a fundamentally different take on how you do a top of rack switch and the capabilities that we're bringing to bear at the top of rack are fundamentally new and differentiated from what the competition has been thinking about. So I believe we have a substantial lead on the competition. >>Excellent chris to talk to me about what's next? What's the future? I have some secret sources that tell me that john and Antonio are meeting regularly pushing you guys, what does the future hold. >>Yeah. So I mean obviously this is the start of an exciting journey. There's a first platform you're bringing to the market jointly and obviously we like a bunch of form factors without upcoming road map. So additionally I mean the software in silicon performance that with all the services that we deliver a software means that scope and scale of the state will services that we can deliver and evolve over time whether you talk about security or encryption or state flat or load balancing or d does all of the services and then you know hybrid connectivity. So obviously you know there's a lot that we can do with this platform that will be driven by with the partnership with our customers. We also see that you know the market of all where you know all the customers we'll have some customers will have deep us in the service and some customers will use the new platform that we're bringing together. So we won't have all the management start to make sure all of them can be managed uniformly and any time you know you this is a major step for a new category of platform and architecture we're developing jointly with the rubber and I believe this will be a huge opportunity for both the companies and our customers and this is exciting times ahead for us >>and talk to me both of your opinions here where can customers go to find more information, how can they get started frank will go ahead and start with you. >>Yeah you can jump straight to Aruba networks dot com and dig into the feature sets and packages that we have available with the Aruba 10-K product line direct from there. >>Fantastic christian anything to add >>that is correct actually. So we are treating it as one product coming from both the companies. All the documentation is where you know, frank pointed out in Aruba website, we put all the documentation at the same place and we're supporting it as one unified product from both the companies. >>Are you seeing any? We've seen so much change in the last year and a half. Last question. I'm just wondering if if either of the HPV riverside or the pence underside is seeing any industries that might be really prime to take advantage of knowing how many industries all have been affected by the events of the last year and a half christian any thoughts there? >>Yeah, I mean if you look at it right and obviously all of us are working from home and now everything happens, you know, mostly at the edge, right? You know, and we are in that this platform will help us get there where we get security to the edge and we get more visibility and more services to the edge. Right? So I mean that's what you know Pensando is all about and hoping that you know, this is uh this journey that we started with the D. P us, we go with this platform and it will ever all and it will help customers, our customers and our partners leverage all the functionality that, you know, Pensando and the rubber can bring together. >>Well guys, congratulations on an enormous feat accomplished in not just a 12 month time period, but a very challenging 12 month time period. We appreciate you guys breaking down the HP Aruba Pensando announcement and more technical detail. Those can go to learn more information and again, congratulations. >>Thank you. >>Thank you very much lisa >>for my guests. I'm lisa martin. You're watching this HP Aruba Pensando announcement. Thanks for watching. >>Mhm >>mm.

>> from our studios in the heart of Silicon Valley, Palo Alto, California It is a cute conversation >> run. Welcome to this cube conversation here in Palo Alto, California. I have remote. Sarah Varney is the chief marketing officer Tulio Company. We've covered for many, many years one of the most successful A p I now public company. Um, Sarah, welcome to the Cube competition. Good to see you remotely. You're in San Francisco? Were in Palo Alto. Um, thanks for coming on. >> Yeah, thanks so much for having me. >> So you guys have been really a powerhouse company? Twilio. We've been following the rise and success. It just seems just success that the success of success go public stock keeps growing. Big acquisition would send grid for $2,000,000,000 in October. We covered that, but really kind of reading the tea leaves and connecting the dots. It's really the continued evolution of Cloud sas, where AP eyes are becoming Maur and Maur the lingua franca for the next generation way. That's coming, but is going into a whole nother direction. You guys are a big part of that. You're the chief marketing officer. It's >> a hard >> story to tell because it's it's kind of under the hood nerdy, but it's also really big business benefits. So as the c m o. How do you get your arms around that you've been in the business for a while? Take him in to explain the strategy around how you're handling. That's Willie. Oh, Marketing. >> Sure, Yeah. I mean, I do. I agree that, uh, you know, Tulio is >> very much an ingredient brand, but at the same time, everyone is interacting with with in some cheaper form, probably every day, whether or not they realize it or not. If you're getting an appointment reminder from your >> dentist's confirming an appointment, that's probably Tulio behind the scenes, >> if you are communicating with your uber driver to say that you are headed outside that is normally powered by Coolio technology. So even though it might be, ah, technology that exists lower in the stack and something you might not physically see, it is very much something that people everywhere getting every day and you know our goal really is to Leo is to make sure that we're helping companies across the globe from all different types of industries, of all shapes and sizes. to bridge the communication gap with their customers. You know, every day there's a new channel to keep up to speed with. There's a new way that people are customers that are demanding Thio be communicated with. And we want companies to be out in front of that s O that you know, they can connect with their customers on any channel, if that's what's up. If that's SMS. If that's voice, if that's even fax, we want to make that ah possibility. >> I love the Positioning Cloud Communications Company. That's kind of what you guys Air Corps, because you're bringing it all together. And I think you know, the mobile Revolution, starting with the iPhone and 2007. You look at that as a seminal moment and you say OK, mobile device. It's a phone, It's a computer. It's got applications on it. This is a device that's unique to the rest of the infrastructure, but developers and your programming on it, and those things all integrate together. That's where a lot of people kind of saw that for the first time. Then you add cloud to it. Amazon, Microsoft and Google, the top three Amazon dominating really kind of brings a P. I focus even more to make these service's. These Web service is go to a whole nother level on dhe. That's the big wave that we're seeing. I'd >> love to get >> your thoughts and you worked at salesforce dot com, which really pioneered sass. And they were the first real cloud company before you started to see Amazon really cloud infrastructure to service. So Platforms asserts and suffers of service evolve. You were there early. You had a lot of experience working with AP Exchange APP stores early on its sales force. How does that compare to now? What is the trajectory and how does it all connect? >> Yeah, I mean, I think that when I, you know my joke is always that when I started on the APP exchange, its sales force, the Apple App store didn't even exist. So the explosion of mobile devices was just we weren't even. We weren't even there quite yet, and I was working with Iess V's Thio to help them. I think about how they could launch big businesses in the cloud on, I think at that point people were were rotating hard away from the world of on premise, which required a ton of investment of a hardware perspective and service's perspective, and in the process of that, rotated very almost overcorrected towards package solutions. And I think over the last few years what we've seen and something that Tulio is definitely behind and you could see in the vision of our product roadmap he's coming back to the middle, where you have the benefits of the cloud, the speed, the ability to stand something out very quickly. But you also have unlimited customization ability, and you can really put that Theobald ity to build palette for applications that bring the best of different solutions in different applications through a p. I's in the hands of of your developers. Sorry. Go ahead. >> I think that's a great point. I want to just double down on that for a second and ask you how you guys are seeing the developer traction on this because one of the core things that were been reporting over the past couple years this year in particular is the rise of things like Kubernetes Cloud native, where developers now have a seamless way to program the infrastructure, the hard stuff. So you're seeing a faster development cycle for those application developers. Is that where the customization piece comes in? Is that where you guys see that connection point? And what does that mean for customers? >> Yeah, I mean, I think that's part of it. But at a higher level, we really want to empower developers. You create a custom connected journey across >> all different parts of how our customers interacting with the brand. You know, >> if you think about I. I had a recent incident with an airline that will remain nameless, but I I left my laptop on a plane in to get that laptop back. Took multiple calls. Thio the customer service desk. I was bounced around to a bunch of different people. The tracking of that computer was a near impossible. At one point, it traveled from New Jersey, Thio Ireland. You know, there was just so many different points of that journey where there was disconnection and I began to lose trust in this the ability of this customer service department, uh, you know, this This company had an A P I based approach. They could bring all of the data from these different systems from there. >> Your pee from their serum, you know, from their shipping vendor all in one place. And I wouldn't have had that that experience with that particular airline. >> So if you see a P Eyes is a data connector model, really, connecting data sets together fast and easy. >> Ideo. I think it's a way I think developers love working in AP eyes because they can bring all the they can pick the best of breed solutions and bring over that data into one customer united customer experience so that your customer doesn't have >> to do that heavy lifting. It's all there for them. >> You know, one of the things you see from companies like Salesforce pioneering the early days of Assassin Cloud. I mean, even Andy jassy it Amazon many times, and he always uses the expression that they use the Amazon cold you got. You have to be misunderstood for a long time. If you want to be a leader in an emerging Newmarket. You guys that twilio kind of have done that and continue to surpass expectations because you've been kind of skating to where the puck is now, which is the cloud Native Wave. Third party applications, Coyote security all kind of come together for developers. So as a company that's been different and been disruptive as the c m o. >> How do you >> take that? Uh, that that vision in Montreat the next level as you market the solution because you are kind of different. You are not new per se, but you're a new way to create value for customers. How do you go out and tell that story with some of the marketing things that you do? Um, take that twilio to the next level. >> I mean, I personally, in >> my experience, I think, uh, the easiest marking jobs are the ones where you have amazing customer stories and there is no shortage of amazing innovation and our customer base on. And, you know, I think if you think about the companies that are making the news, if that's lift, if that's, you know, cos like Airbnb, they're not. If you think about their business, they're not inventing something. Brando. The Hoover didn't invent the taxi, uh, air being beaten and then a hotel room. But they invented a new way to consume their product to communicate around their product. And, you know, I think it's very easy to show the power of Tulio and how we've evolved through some of these these customer stories. And it's not just the kind of Silicon Valley fast growing, you know, start ups that we're all familiar with here, just just living and being located in the region. But, you know, we're starting to see this more and more in the enterprise as well. Ah, and people really hardest in communication to make sure that that they themselves are not disrupted. >> Yeah, of course. We love that. The enterprise high we've been doing for 10 years now. Everyone talks enterprise because the confidence of consumer ization of I t. Is happening. It's the lines are blurring. Share some customers successors because I think this is a great, great example of just great marketing that the customers do the talking for you. You always got to do this thing. You know the standard operational things and have some a text back and all that good stuff. But at the end of the day, when you have your customer sharing their success, that's really the ultimate testimonial. So share some cool examples of notable customers, if you can. >> Yeah, well, look I mean, we have a wide range, I'll tell you. Three Medtronic, one of the largest medical device companies in the world. They provide a solution for Type one diabetes. They provide a pump that is constantly monitoring the glucose levels in someone's blood. What they've done with Julio's. Now they're layering on messaging capability. So if someone's glucose levels all to a level that's unsafe, they could be messaged. And you know, this is not just for the patient. But if you think of a young child who suffers from Type one diabetes, this could be a very stressful situation for their parents and their caregiving team. And now that team can constantly be in the loop, and they don't have to worry if they are at work and wondering, you know how they're chai that was doing at school. Or, you know, if they're on the soccer field and concerned about you know how, uh, their condition could be affected by them. Participating in that sport s so completely different from your more, um uh, straight down the middle startup that we see here in the Valley. >> So basically, messaging is to keep value. It's not so much a tech thing. It's more of a the outcome. It's a critical service piece toe. Have those kind of real time communications? >> Yes, absolutely. Because, I mean, if you think about >> it monitoring your your, uh, glucose levels, that's not a new phenomenon. People have been doing that for years, but layering on communications on top of this has brought a real time element Thio monitoring this, uh, this condition and has liberated people with this condition so that, you know, they can get back to the things that they've always going to do without having to worry about. You know, the state of their health. It's gone. >> It's like infrastructure is code for devil up you guys air for communications. You make it easy to do that for things like that. Talk about the impact of scale over the years because now you know, we're seeing the data tsunami happen Every day I ot devices air coming on. Everything's got. Ah, a sensor on it. You got doorbells. You got everything out there now has got an I P address and connected in that could potentially be a messaging unit of of data. This is just getting massive. How you guys see scale? And how do you guys getting around the next wave on that piece? >> Yeah. I mean, I think one of the >> huge benefits in working with polio is our super network. So we're constantly maintaining relationships with all the key carriers across the globe to make sure that we can get deliver our to our customers the best routes. And so that means also that they can stand up business virtually anywhere across the globe, a cz, their entry in new markets and coyote. This is especially true for anyone who is in the eye ot space. If you think about the dock Ellis category, companies like lime, uh, who are, you know, delivering rental bike service is where and you know, a market where market share just grabbing as much market share is possible. It seems to be the name of the game. They're able to partner with Julio in bed sim cards and all of their bicycles, and now be able to you track all of those all of those bicycles across the globe as well as scooters. Ah, and then take that information, uh, figure out how customers are engaging with their product and ultimately build a better solution. Long term, >> real time messaging will never go away as values. I see just like data. So it's gonna get faster and larger amounts of messaging making sense of it. Do. The heavy lifting is great story. You guys done a great job. Thanks for coming on and sharing your perspective. Get the plug in for twilio real quick. What's new with the company employees out? See the public companies? You really can't talk about futures, but what's on your plate? What's on the horizon for Tulio? What's the update? >> Yeah, I mean, the company is >> growing extremely quickly. We're really excited about the context, but center market especially. We launched our flex contact center Solution, uh, was made generally available just this past October. On a CZ you've mentioned we're super excited to welcome sing grid into the family of products you know, really, round out our full set communication in the eyes of people communicate with their customers in any way possible. And I would be, uh, it would be a crime for me, not to mention our user conference coming up this August August 6th and seventh at Mosconi West and that's called Signal s O. I highly encourage you to attend. It's a great opportunity to hear from experts in the communications space and also our customers. >> Well, we love the name signal. Extracting the signal from the noise was our original kind of tag line. Really appreciate it. And with all those customers, must be a hard challenge to have a cup conference, doing the keynote selections and figuring out what to do. What you're gonna have breakout sessions. Just get a little more detail on the event. You're gonna see the stage and customer story's going to break out sections. What's the format for the event? >> Yeah, so it's It's a two day, um, session. At most witty West. We have a number of breakouts. We have hands on training, which we call super class. We have, uh, keynotes. Last year we had an interactive performance with the band. OK, go. Uh, we had the creators of Westworld onstage. Geoff Lawson, our CEO, always kicked the Hoff ER, and it's just a great, exciting two days on, and we also this year, given that were hosting it during the summer time frame, we have ah camp experience for your children. And if you're looking to combine it with a summer vacation so we're super excited about signal, it's, uh, it's, Ah, two of my favorite days of the year from, Ah, Giulio perspective. And I'd love for everyone to come join us. >> We got a great customer success over the years, and great names congratulate Sarah. Thanks for been the time here in the Cube. I'm John Furry here in Palo Alto. Ceremony the chief marketing officer with Julio in San Francisco via remote. Thanks for watching this cute conversation.