>>Mhm. Mhm. >>We're here with the Cube covering Calm Vault Connections 21. We're gonna look at the data protection space and how cloud computing has advanced the way we think about backup recovery and protecting our most critical data. Ranga Rajagopalan, who is the vice president of products at Con vault and Stephen Orban, who's the General manager of AWS marketplace and control services gents. Welcome to the cube. Good to see you. >>Thank you. Always A pleasure to see you here >>steve. Thanks for having us. Very >>welcome, Stephen, let's start with you. Look the cloud has become a staple of digital infrastructure. I don't know where we'd be right now without being able to access enterprise services I. T. Services remotely. Um But specifically how our customers looking at backup and recovery in the cloud, is it a kind of a replacement for existing strategies? Is it another layer of protection? How are they thinking about that? >>Yeah. Great question. David again, thank thanks for having me. And I think you know, look if you look back to 15 years ago when the founders of AWS had the hypothesis that many enterprises governments and developers we're gonna want access to on demand pay as you go I. T. Resources in the cloud. Uh None of us would have been able to predict that it would have Matured and um you know become the staple that it has today over the last 15 years. But the reality is that a lot of these enterprise customers, many of whom have been doing their own IT infrastructure for the last 10, 20 or multiple decades do have to kind of figure out how they deal with the change management of moving to the cloud. And while a lot of our customers um will initially come to us because they're looking to save money or costs, almost all of them decided to stay and go big because of the speed at which they are able to innovate on behalf of their customers and when it comes to storage and backup, that just plays right into where they're headed. And there's a variety of different techniques that customers use, whether it be, you know, a lift and shift for a particular set of applications or a data center where they do very much. Look at how can they replace the backup and recovery that they have on premises in the cloud using solutions like, but we're partnering with console to do or completely reimagining their architecture for net new developments that they can really move quickly for their customers. Um and and completely developing something brand new, where it is really a, you know, a brand new replacement and innovation for for for what they've done in the past. >>Great, thank you, Stephen Rachael, I want to ask you about the d were digital. Look, if you're not a digital business today, you're basically out of business. So, my question to you is how have you seen customers change the way they think about data protection during what I call the forced March to digital over the last 18, 19 months or customers, you know, thinking about data protection differently today >>definitely Dave and and thank you for having me and steven. Pleasure to join you on this cube interview first going back to stevens comments can't agree more. Almost every business that we talked with today has a cloud first strategy, a cloud transformation mandate and you know, the reality is back to your digital comment. There are many different paths to the hybrid multi cloud and different customers. You know, there are different parts of the journey. So I still was saying most often customers at least in the data protection perspective start the conversation by thinking here have all these tips. Can I start using cloud as my air gap long term retention target and before they realized they start moving their workloads into the cloud and none of the backup and record yesterday's are going to change. So you need to continue protecting the clothes, which is where the cloud native data protection comes in and then they start innovating around er, can I use cloud as media sites so that you know, I don't need to meet in the other side. So this year is all around us. Cloud transformation is all around us and and the real essence of this partnership between AWS and calm vault is essentially to dr and simplify all the paths to the club regardless of whether you're going to use it as a storage started or you know, your production data center, all your dear disaster recovery site. >>Yeah, it really is about providing that optionality for customers. I talked to a lot of customers and said, hey, our business resilience strategy was really too focused on D. R. I've talked to all the customers at the other end of the spectrum said we don't even have a D. R. Strategy now, we're using the cloud for that. So it's really all over the map and you want that optionality. So steven and then go ahead. >>Please, ransomware plays a big role in many of these considerations that greatly. It's unfortunately not a question of whether you're going to be hit by ransomware, it's almost we can like, what do you do when you're hit by ransomware and the ability to use the clothes scaled immediately, bring up the resources, use the cloud backups has become a very popular choice simply because of the speed with which you can bring the business back to normal our patients. The agility and the power that cloud brings to the table. >>Yeah, ransomware is scary. You don't, you don't even need a high school diploma to be a ransomware ist you can just go on the dark web and by ransomware as a service and do bad things and hopefully you'll end up in jail. Uh Stephen we know about the success of the AWS marketplace, uh you guys are partnering here. I'm interested in how that partnership, you know, kind of where it started and how it's evolving. >>Yeah, happy to highlight on that. So, look when >>we when we started >>Aws or when the founders of aws started aws, as I said 15 years ago we we realized very early on that while we were going to be able to provide a number of tools for customers to have on demand access to compute storage, networking databases that many, particularly enterprise and government government customers still use a wide range of tools and solutions from hundreds, if not in some cases thousands of different partners. I mean I talked to enterprises who literally use thousands of of different vendors to help them deliver their solutions for their customers. So almost 10 years ago, we're almost at our 10 year anniversary for AWS marketplace, we launched the first substantiation of AWS marketplace which allowed builders and customers to find try buy and then deploy third party software solutions running on amazon machine instances also noticed as armies natively right in their AWS and cloud accounts to complement what they were doing in the cloud. And over the last nearly 10 years we've evolved quite a bit to the point where we support software and multiple different packaging types, whether it be amazon machine instances, containers, machine learning models and of course SAS and the rise of software as a service. So customers don't have to manage the software themselves. But we also support data products through the AWS Data exchange and professional services for customers who want to get services to help them integrate the software into their environments. And we now do that across a wide range of procurement options. So what used to be pay as you go amazon machine instances now includes multiple different ways to contract directly, customer can do that directly with the vendor with their channel partner or using kind of our public e commerce capabilities. And we're super excited, um, over the last couple of months we've been partnering with calm vault to get their industry leading backup and recovery solutions listed on AWS marketplace, which is available for our collective customers now. So not only do they have access to convulse awesome solutions to help them protect against ransomware as we talked about and to manage their backup and recovery environments, but they can find and deploy that directly in one click right into their AWS accounts and consolidate their building relationship right on the AWS and voice. And it's been awesome to work with with Rhonda and the product teams and convo to really, um, expose those capabilities where converts using a lot of different AWS services to provide a really great native experience for our collective customers as they migrate to the cloud. >>Yeah, the marketplace has been amazing. We've watched it evolve over the past decade and, and, and it's a, it's a key characteristic of everybody has a cloud today. We're a cloud to butt marketplaces unique uh, in that it's the power of the ecosystem versus the resources of one and Ringo. I wonder from, from your perspective, if you could talk about the partnership with AWS from your view and then specifically you've got some hard news, I wonder if you could talk about that as well. >>Absolute. So the partnership has been extended for more than 12 years. Right. So aws and Commonwealth have been bringing together solutions that help customers solve the data management challenges and everything that we've been doing has been driven by the customer demand that we seek. Right customers are moving their workloads in the cloud. They're finding new ways of deploying their workloads and protecting them. Um, you know, earlier we introduced cloud native integration with the EBS API which has driven almost 70% performance improvements in backup and restores. And when you look at huge customers like coca cola who have standardized on AWS um, combo. That is the scale that they want to operate in. You manage around 1 50,000 snapshots 1200 ec, two instances across six regions. But with just one resource dedicated for the data management strategy. Right? So that's where the real built in integration comes into play and we've been extending it to make use of the cloud efficiencies like our management and auto scale and so on. Another aspect is our commitment to a radically simple customer experience and that's, you know, I'm sure Stephen would agree it's a big month for at AWS as well. That's really together with the customer demand which brought us together to introduce com ball into the AWS marketplace exactly the way Stephen described it. Now the heart announcement is coming back up and recovery is available in native this marketplace. So the exact four steps that Stephen mentioned, find, try buy and deploy everything simplified through the marketplace So that our aws customers can start using far more back of software in less than 20 minutes. A 60 year trial version is included in the product through marketplace and you know, it's a single click buy, we use the cloud formation templates to deploy. So it becomes a super simple approach to protect the AWS workloads and we protect a lot of them. Starting from easy to rds dynamodb document DB um, you know, the containers, the list just keeps going on. So it becomes a very natural extension for our customers to make it super simple to start using convert data protection for the w >>well the con vault stack is very robust. You have extremely mature stack. I want, I'm curious as to how this sort of came about and it had to be customer driven. I'm sure where your customers saying, hey, we're moving to the cloud, we had a lot of workloads in the cloud, we're calm vault customer. That intersection between calm vault and AWS customers. So again, I presume this was customer driven. but maybe you can give us a little insight and add some color to that. >>Everything in this collaboration has been customer driven. We were earlier talking about the multiple paths to chlorine vapor example and still might probably add more color from his own experience at our jones. But I'll bring it to reference Parsons who's a civil engineering leader. They started with the cloud first mandate saying we need to start moving all our backups to the cloud but we have wanted that bad actors might find it easy to go and access the backups edible is um, Conwell came together with the security features and com well brought in its own authorization controls and now we have moved more than 14 petabytes of backup data into the club and it's so robust that not even the backup administrator and go and touch the backups without multiple levels of authorization. Right. So the customer needs, whether it is from a security perspective performance perspective or in this case from a simplicity perspective is really what is driving this. And and the need came exactly like that. There are many customers who have no standardized on it because they want to find everything through the AWS marketplace. They want to use their existing, you know, the AWS contracts and also bring data strategy as part of that so that that's the real um, driver behind this. Um, Stephen and I hope actually announced some of the customers that I actively started using it. You know, many notable customers have been behind this uh, innovation, don't even, I don't know, I wanted to add more to that. >>I would just, I would, I would just add Dave, you know, look if I look back before I joined a W S seven years ago, I was the C I O at dow jones and I was leading a a fairly big cloud migration there over a number of years. And one of the impetus is for us moving to the cloud in the first place was when Hurricane Sandy hit, we had a real disaster recovery scenario in one of our New Jersey data centers um, and we had to act pretty quickly convert was, was part of that solution. And I remember very clearly Even back then, back in 2013, they're being options available to help us accelerate are moved to the cloud and just to reiterate some of the stuff that Rhonda was talking about consoles, done a great job over the last more than a decade, taking features from things like EBS and S three and EC two and some of our networking capabilities and embedding them directly into their services so that customers are able to more quickly move their backup and recovery workloads to the cloud. So each and every one of those features was as a result of, I'm sure combo working backwards from their customer needs just as we do at >>AWS >>and we're super excited to take that to the next level to give customers the option to then also by that right on their AWS invoice on AWS marketplace. >>Yeah, I mean, we're gonna have to leave it there steven, you've mentioned several times the sort of the early days of back then we were talking about gigabytes and terabytes and now we're talking about petabytes and beyond. Guys. Thanks so much. I really appreciate your time and sharing the news with us. >>Dave. Thanks for having us. >>All right. Keep it right there more from combat connections. 21. You're watching the >>cube. Mm hmm.

(Techno music plays in intro) >> We're here with theCUBE covering Commvault Connections 21. And we're going to look at the data protection space and how cloud computing has advanced the way we think about backup, recovery and protecting our most critical data. Ranga Rajagopalan who is the Vice President of products at Commvault, and Stephen Orban who's the General Manager of AWS Marketplace & Control Services. Gents! Welcome to theCUBE. Good to see you. >> Thank you, always a pleasure to see you Dave. >> Dave, thanks for having us. Great to be here. >> You're very welcome. Stephen, let's start with you. Look, the cloud has become a staple of digital infrastructure. I don't know where we'd be right now without being able to access enterprise services, IT services remotely, Um, but specifically, how are customers looking at backup and recovery in the cloud? Is it a kind of a replacement for existing strategies? Is it another layer of protection? How are they thinking about that? >> Yeah. Great question, Dave. And again, thanks. Thanks for having me. And I think, you know, look. If you look back to 15 years ago, when the founders of AWS had the hypothesis that many enterprises, governments, and developers were going to want access to on demand, pay as you go, IT resources in the cloud. None of us would have been able to predict that it would have matured and, um, you know become the staple that it has today over the last 15 years. But the reality is that a lot of these are enterprise customers. Many of whom have been doing their own IT infrastructure for the last 10, 20 or or multiple decades do have to kind of figure out how they deal with it. The change management of moving to the cloud, and while a lot of our customers will initially come to us because they're looking to save money or costs. Almost all of them decide to stay and go big because of the speed at which they're able to innovate on behalf of their customers. And when it comes to storage and backup, that just plays right into where they're headed and there's a variety of different techniques that customers use. Whether it be, you know, a lift and shift for a particular set of applications. Or a data center or where it, where they do very much look at how can they replace the backup and recovery that they have on premises in the cloud using solutions like what we're partnering with Commvault to do. Or completely re-imagining their architecture for net new developments that they can really move quickly for, for their customers and, and completely developing something brand new, where it is really a, um, you know a brand new replacement and innovation for, for, for what they've done in the past. >> Great. Thank you, Stephen. Ranga, I want to ask you about the D word, digital. Look, if you're not a digital business today, you're basically out of business. So my question to you Ranga is, is how have you seen customers change the way they think about data protection during what I call the forced March to digital over the last 18, 19 months? Are customers thinking about data protection differently today? >> Definitely Dave, and and thank you for having me and Stephen pleasure to join you on this CUBE interview. First, going back to Stephen's comments, can't agree more. Almost every business that we talk with today has a cloud first strategy, a cloud transmission mandate. And, you know, the reality is back to your digital comment. There are many different paths to the hybrid micro cloud. And different customers. You know, there are different parts of the journey. So as Stephen was saying, most often customers, at least from a data protection perspective. Start the conversation their thinking, hey, I have all these tapes, can I start using cloud as my air gap, long-term retention target. And before they realize they start moving their workloads into the cloud, and none of the backup and recovery facilities are going to change. So you need to continue protecting the cloud, which is where the cloud meta data protection comes in. And then they start innovating around DR Can I use cloud as my DR sites so that, you know, I don't need to meet in another site. So this is all around us, cloud transmissions, all around us. And, and the real essence of this partnership between AWS and Commvault is essentially to drive, and simplify all the paths to the cloud Regardless of whether you're going to use it as a storage target or, you know, your production data center or your DR. Disaster Recovery site. >> Yeah. So really, it's about providing that optionality for customers. I talked to a lot of customers and said, hey, our business resilience strategy was really too focused on DR. I've talked to all the customers at the other end of the spectrum said, we didn't even have a DR strategy. Now we're using the cloud for that. So it's a, it's really all over the map and you want that optionality. So Stephen, >> (Ranga cuts in) >> Go ahead, please. >> And sorry. Ransomware plays a big role in many of these considerations as well, right? Like, it's unfortunately not a question of whether you're going to be hit by ransomware. It's almost become like, what do you do when you're hit by ransomware? And the ability to use the cloud scale to immediately bring up the resources. Use the cloud backers has become a very popular choice simply because of the speed with which you can bring the business back to normal operations. The agility and the power that cloud brings to the table. >> Yeah. Ransomware is scary. You don't, you don't even need a high school degree diploma to be a ransomware-ist. You could just go on the dark web and buy ransomware as a service and do bad things. And hopefully you'll end up in jail. Stephen, we know about the success of the AWS Marketplace. You guys are partnering here. I'm interested in how that partnership, you know, kind of where it started and how it's evolving. >> Yeah. And happy to highlight on that. So look, when we, when we started AWS or when the founders of AWS started AWS, as I said, 15 years ago. We realized very early on that while we were going to be able to provide a number of tools for customers to have on demand access to compute storage, networking databases, that many particularly, enterprise and government government customers still use a wide range of tools and solutions from hundreds, if not in some cases, thousands of different partners. I mean, I talked to enterprises who who literally used thousands of of different vendors to help them deliver those solutions for their customers. So almost 10 years ago, we're almost at our 10 year anniversary for AWS Marketplace. We launched the first instantiation of AWS Marketplace, which allowed builders and customers to find, try, buy, and then deploy third-party software solutions running on Amazon Machine Instances, also known as AMI's. Natively, right in their AWS and cloud accounts to compliment what they were doing in the cloud. And over the last, nearly 10 years, we've evolved quite a bit. To the point where we support software in multiple different packaging types. Whether it be Amazon Machine Instances, containers, machine learning models, and of course, SAS and the rise of software as a service, so customers don't have to manage the software themselves. But we also support a data products through the AWS data exchange and professional services for customers who want to get services to help them integrate the software into their environments. And we now do that across a wide range of procurement options. So what used to be pay as you go Amazon Machine Instances now includes multiple different ways to contract directly. The customer can do that directly with the vendor, with their channel partner or using kind of our, our public e-commerce capabilities. And we're super excited, um, over the last couple of months, we've been partnering with Commvault to get their industry leading backup and recovery solutions listed on AWS Marketplace. Which is available for our collective customers now. So not only do they have access to Commvault's awesome solutions to help them protect against ransomware, as we talked about and, and to manage their backup and recovery environments. But they can find and deploy that directly in one click right into their AWS accounts and consolidate their, their billing relationship right on the AWS invoice. And it's been awesome to work with with Ranga and the, and the product teams at Commvault to really expose those capabilities where Commvault's using a lot of different AWS services to, to provide a really great native experience for our collective customers as they migrate to the cloud. >> Yeah. The Marketplace has been amazing. We've watched it evolve over the past decade and it's just, it's a key characteristic of cloud. Everybody has a cloud today, right? Ah, we're a cloud too, but Marketplace is unique in, in, in that it's the power of the ecosystem versus the resources of one. And Ranga, I wonder if from your perspective, if you could talk about the partnership with AWS from your view, and and specifically you've got some hard news. Would, if you could, talk about that as well. >> Absolutely. So the partnership has been extending for more than 12 years, right? So AWS and Commvault have been bringing together solutions that help customers solve the data management challenges and everything that we've been doing has been driven by the customer demand that we see, right. Customers are moving their workloads to the cloud. They are finding new ways of deploying the workloads and protecting them. You know, earlier we introduced cloud native integration with the EBS AVI's which has driven almost 70% performance improvements in backup and restore. When you look at huge customers like Coca-Cola, who have standardized on AWS and Commvault, that is the scale that they want to operate on. They manage around one through 3,000 snapshots, 1200 easy, two instances across six regions, but with just one resource dedicated for the data management strategy, right? So that's where the real built-in integration comes into play. And we've been extending it to make use of the cloud efficiencies like power management and auto-scale, and so on. Another aspect is our commitment to a radically simple customer experience. And that's, you know, I'm sure Stephen would agree. It's a big mantra at AWS as well. That's really, together, the customer demand that's brought us together to introduce combo into the AWS Marketplace, exactly the way Stephen described it. Now the hot announcement is calmer, backup and recovery is available in AWS Marketplace. So the exact four steps that Stephen mentioned: find, try, buy, and deploy everything simplified to the Marketplace so that our AWS customers can start using our more backup software in less than 20 minutes. A 60 day trial version is included in the product through Marketplace. And, you know, it's a single click buy. We use the cloud formation templates to deploy. So it becomes a super simple approach to protect the AWS workloads. And we protect a lot of them starting from EC2, RDS DynamoDB, DocumentDB, you know, the, the containers, the list just keeps going on. So it becomes a very natural extension for our customers to make it super simple, to start using Commvault data protection for the AWS workloads. >> Well, the Commvault stack is very robust. You have an extremely mature stack. I want to, I'm curious as to how this sort of came about? I mean, it had to be customer driven, I'm sure. When your customers say, hey, we're moving to the cloud, we had a lot of workloads in the cloud. We're a Commvault customer, that intersection between Commvault and AWS customer. So, so again, I presume this was customer driven, but maybe you can give us a little insight and add some color to that, Ranga. >> Every everything, you know, in this collaboration has been customer driven. We were earlier talking about the multiple paths to cloud and a very good example, and Stephen might probably add more color from his own experience at Dow Jones, but I I'll, I'll bring it to reference Parsons. Who's, you know, civil engineering leader. They started with the cloud first mandate saying, we need to start moving all our backups to the cloud, but we averted that bad actors might find it easy to go and access the backups. AWS and Commvault came together with AWS security features and Commvault brought in its own authorization controls. And now we are moved more than 14 petabytes of backup data into the cloud, and it's sort of as that, not even the backup administrators can go and patch the backups without multiple levels of authorization, right? So the customer needs, whether it is from a security perspective, performance perspective, or in this case from a simplicity perspective is really what is driving us and, and the need came exactly like that. There are many customers who have now standardized on AWS, they want to find everything related to this Marketplace. They want to use their existing, you know, the AWS contracts and also bring data strategy as part of that. So that, that's the real driver behind this. Stephen and I were hoping that we could actually announce some of the customers that have actively started using it. You know, many notable customers have been behind this innovation. And Stephen I don't know if you wanted to add more to that. >> I would just, I would just add Dave, you know, like if I look back before I joined AWS seven years ago, I was the CIO at Dow Jones. And I was leading a, a fairly big cloud migration there over a number of years. And one of the impetuses for us moving to the cloud in the first place was when Hurricane Sandy hit, we had a real disaster recovery scenario in one of our New Jersey data centers. And we had to act pretty quickly. Commvault was, was part of that solution. And I remember very clearly, even back then, back in 2013, there being options available to help us accelerate our move to the cloud. And, and just to reiterate some of the stuff that Ranga was talking about, you know, Commvault's done a great job over the last, more than a decade. Taking features from things like EBS, and S3, and TC2 and some of our networking capabilities and embedding them directly into their services so that customers are able to, you know, more quickly move their backup and recovery workloads to the cloud. So each and every one of those features was, is a result of, I'm sure, Commvault working backwards from their customer needs just as we do at AWS. And we're super excited to take that to the next level, to give customers the option to then also buy that right on their AWS invoice on AWS Marketplace. >> Yeah. I mean, we're going to have to leave it there. Stephen you've mentioned this several times, there's sort of the early days of AWS. We went back then we were talking about gigabytes and terabytes, and now we're talking about petabytes and beyond. Guys thanks so much. We really appreciate your time and sharing the news with us. >> Dave, thanks for having us. >> All right, keep it right there more from Commvault Connections 21, you're watching theCUBE.

>> Narrator: Live from Washington D.C. it's the Cube covering AWS Public Sector Summit. Brought to you by Amazon Web Services. >> Welcome back everyone to the Cube's live coverage of the AWS Public Sector Summit here in our nation's capital, I'm your host Rebecca Knight. We are joined by Aileen Gemma Smith, the CEO and co-founder of Vizalytics Technology. Thank you so much for coming on the cube. >> Thank you for having me, it's a pleasure to be here. >> Let's start by telling our viewers a little bit about Vizalytics, there's a story there about how you founded it. >> Thank you, the mission of Vizalytics is enabling change with data and we saw tremendous opportunity in open and public available data to say, let's make a difference for communities and the whole reason why we started was in 2012 Hurricane Sandy hit my home town of Staten Island and I saw firsthand digital divide, people need access to information, it's not put together in a format that they can use, but it actually is there, so I said, we've got to do something to make a difference. Our first product was a mobile app for shopkeepers. We had thousands of users throughout New York City and then that led on to out first enterprise client being the City of New York. >> The mobile app for shopkeepers could do what? What did it do? >> It let you know everything that was going on outside and around your business that could make a difference to your bottom line, so imagine all you had to do is business name, business address, I'm going to tell you here's your risk for fines, here's when there's going to be public works, here's when someone's filed for a different permit, et cetera, and shopkeepers loved it because we didn't have to do anything to get that information, you told me exactly what I needed to know and you made it really easy to share. >> And now you are a woman founder, a female founder with a she builds t-shirt on and an AWS Hero medallion. Tell me more about this. >> Absolutely, it is a distinct privilege to be an AWS Community Hero. Community Heroes are evangelists for the community where we're talking about how can we build and create more diverse and inclusive communities. I'm privileged and honored to be the only female hero in the Australia and New Zealand region, so I'm determined to say, how can we support more women, how can we support more underestimated founders and tech developers? We have this whole series called She Builds on AWS. We've got events in Sydney, Melbourne, soon to be in Perth, et cetera and that's how we're doing more for our community and as a Community Hero how can I find more voices who aren't me, give them a platform to say, we need to hear what you're building and what you're doing and how can we all support one another as we want to build on on AWS. >> What is it to be like at event like this, where as you said you're the only female Community Hero here, how often are you getting together, collaborating, learning, and how are best practices emerging and what are those best practices? >> First off I want to mention that we have the first ever developer's lounge here in the main hall which is great because we need to see that here in public sector and having those opportunities to meet and greet and talk with folks, hey, you're working on this as well? Tell me more about what you're doing, let me surface out what kind of solutions you're doing, that's where all of the energy and the excitement happens because then you start to discover, oh, I didn't know. Folks are working on this and this, hey we've got the same problem and especially in public sector where folks so often have the challenge of different siloes. I didn't know what I didn't know, how can we bring them all together, so seeing that here in public sector where we can champion, you've got all of these different folks who are working together, it's just a wonderful opportunity. >> And what are you hearing? The big theme here is about IT modernization in the public sector, the public sector, for better or for worse has a reputation of being a little slow or a little more antiquated, there's certain divisions of the government in particular and educational institutions that are incredibly innovative. >> Absolutely. >> Rebecca: Where do you think things stand right now? >> There's absolutely positive change and I like to celebrate here are the leaders and here are the folks that are doing more, yes, public sector does, for good reasons in some cases take a long time to say, how do we want to change, do we feel safe for this change, et cetera, but then you see pockets of excellence. I'm currently based in Sydney, Australia. Transport for New South Wales is one of our clients and I am honored and excited by all that they're doing where at the executive level you have buy-in and you have support. You have support for saying we need organizational change. You have support for saying, let's do proof of concept, let's do these explorations, let's actually have a startup accelerator hub so we as public sector can interact with startups and early-stage founders or university students to make that kind of a difference. When you see that, that's part of why, okay great, we're in Australia now because there's this energy and action and a willingness to move so that's where I think look to those centers of excellence and say, how can we do that within our organization and what can we do better. >> But not saying that we're not seeing quite that energy in the US or how did you think about the differences? >> Again, it depends district by district. Different municipalities have different challenges, different size, et cetera. When you look at this, for example, in San Francisco where you have the Startup in Residence program, started off small, cohort, five or six companies, great, now how can we scale that program and make it national where they had something like 700 applications for maybe a cohort of 50 or 60 companies that are working. That's where you start to see there's an energy that's flowing through, so I think the opportunity for change comes in that kind of cross collaboration and if you have an event like this where you've got public sector folks from all over the world saying, really interesting, you feel my pain, how can we work together on this, what's your team doing, how can I learn from that, how can I take that back to my teams or where can we think about some of the harder problems of organizational change and what do we do if we don't have that executive champion, how can we start to get there? I think that's the kind of energy and opportunity of all the things we're seeing here at Public Sector Summit. >> But as you said, it's also looking for the rest of us, looking at these centers of excellence, see what they're doing, see how they're experimenting, getting those proofs of concept and then saying, hey, we've got something there, let's see if we can replicate this. >> Absolutely, and within public sector, when you have that opportunity to say, and look at how we're doing this in London, look at how we're doing this in Toronto, look at how we're doing this in Sydney and how we're doing this in Melbourne then you can suddenly go back to New York and say, okay great, we do have these other examples, it is being done so we can use that as a guide for what we wanted to do as we continue to innovate. >> What are some of the most exciting things that you're seeing here, some new public sector initiatives, technology, services that you think are really going to be game changers. >> How much time do we have? (laughing) First off, the energy to we want to collaborate, we want to be more agile, we want to make a difference. The sense that this event has grown from just a small cohort to 1,000, couple of thousand, now I believe there's something like 15,000 attendees. >> 18,000 according to Theresa Carlson. >> Think about the fact that we're all willing to be here together, that's a line in the sand that we need to be able to do more, so it's not about a particular technology per se, but willingness to say, we need to be here, we need to face these problems. We've got this challenge of should we bring these legacy systems over, should we think about how we want to work together in public product partnerships that we can all come together and start to work at this and also think about, we've got Public Sector Summits throughout the world, please join us at Canberra Summit that's going to be going on in late August. We've got Tokyo Summit going on right now, so it's not just all here in D.C., you're starting to see these clusters move out and that's really wonderful and exciting for us. >> It's wonderful and exciting on the one hand and yet this summit is taking place against a backdrop where we're seeing a real backlash against technology. The public sentiment has really soured, regulators and lawmakers are sharpening their blades and saying, hey, maybe we should pay attention more to what these technology companies are doing and just how powerful they've become in all of our daily lives. What's the sentiment that you're hearing on the ground, particularly as the founder yourself. >> I think that's where knowledge can be powerful. Can we empathize with some of the challenges? I hope that all companies choose to act with integrity, not necessarily that they do, but there are a lot of folks saying, we need to be able to do more. From a policy perspective, how can tech companies partner with policymakers who may not understand how all of these technologies work and what they're capable of or not capable of, we need more clarity on that because I think that's where it becomes a black box of conflict and if you can change it to say, this is challenges that you have with facial recognition or sentiment analysis or what have you, let's really think about do the systems today do, what are the guard rails that we need to put in and how can we work as partners with policymakers so it's not just driven by lobbyists but there's actually an understanding of, this is the implication of these systems. >> Here are the unintended consequences. >> Absolutely and if I can come back to New York for a second, New York City has one of the strongest open data logs in the nation. Part of that is because Gale Brewer, the Borough President of Manhattan said we need to formalize this. How do we put this together? She didn't come from a tech background, but she saw a problem that needed to be solved and she said, how do we put this together and how do we get the right folks to the table to think about doing this in a really scalable, meaningful way, so the more that we see those opportunities in that backdrop of tensions and concerns, that's how we move forward, facing those hard questions. It's not Rome was built in a day, it's not. It's going to take us a lot of time and there's a lot of unanswered ethical questions as well that we have to start really thinking deeply about. >> But it starts, as you said, with making the data visible and then getting more voices who-- >> Making it visible and also understanding what's not included in the data. Coming back to when I started my company, there was a lot of, but this isn't being counted and what happens when you're saying, I'm making a bias based on this particular dataset that leaves out this whole community over here. Can we think about what's not included in that data or how the data collection itself or the organization itself is changing things, so that's why, coming back to, you need more female founders, you need more underrepresented populations to have those voices of have you considered this, have you given representation to this particular group, to this population. Without doing that, then you're just reinforcing the same siloes and the same biases and we have an obligation to our community and to one another to change that. >> I know you have a keen interest in diversity issues and, as you're talking about, bringing in more women and more underrepresented minorities to lend their perspective to these very important issues that are shaping our lives. How do we solve this problem? Technology has such a bro culture and we're seeing the problems with that. >> First off, from a founder's point of view, you have to know when not to listen, you have to know when not to let someone shut you down because they'll say-- >> The noise. >> Oh my goodness, the noise of, we've got ageism, we've got sexism, we've got racism, we've got elitism. I went to Brooklyn College, I'm very proud of that fact. I had venture capitalists say, I don't want to invest in you, you're too old and you didn't go to a pedigree school, well guess what, my company's still here, some of the folks you've invested in, they folded a long time ago, so part of it is a willingness to drive forward but it's also building networks of support. Coming back to being the community hero, how can I elevate these voices and say, we need to give them an opportunity to be here, we need to change this, so part of it is we want more seats at the table, but if that table's not going to welcome me, I'm creating a whole 'nother table over here where we can start to have that cluster effect and that's where the dedication, the tenacity and you see things like we power tech, where we're really looking to elevate those voices. That change can't happen unless we keep doing that and unless the folks who are like, but this is how we've always done it, are willing to say, actually, shortcoming here, let's think about changing this and broadening the conversation. >> Is that changing though? >> We were talking a lot about how there's a new generation of workers coming up who do think differently and they do grow up with this stuff and they say, we don't need this red tape, why is this taking so long? They're impatient and maybe a more willingness to listen to other voices, are you seeing a difference? >> Absolutely, I'm seeing a difference for sure. That doesn't mean sexism, ageism, elitism has gone away. It has not, but you're starting to see, again, clusters of excellence and I think if you really want to make change you focus on where that traction is, use that as your foothold to build and scale and then start to be able to do more because that's the only way. We've got some barriers that for other founders I empathize with how insurmountable it can be, but if you've got that dedication, if you refuse to be defined by what someone else says you are or what your company is capable of being and then you find those great partners to say, let's do this together, the whole conversation changes. >> Aileen Gemma Smith those are great words to end on. Thank you so much for coming on the Cube. >> Absolute pleasure, thank you. >> I'm Rebecca Knight, we will have much more of the Cube's live coverage of the AWS Public Sector Summit here in Washington D.C. coming up in just a bit. (techno music)

>> Announcer: Live from Las Vegas, it's the Cube, covering VMworld 2017, brought to you by VMware and its ecosystem partners. (bright music) >> Welcome to VMworld 2017. This is the Cube. We are live in Las Vegas on day one of the event, a really exciting, high energy general session kicked things off. I'm Lisa Martin with my cohost, Stu Miniman. We're excited to be joined by two folks from VMware. We've got Cube alumni Yanbing Li, senior VP and GM of the storage and availability BU. Welcome back to the Cube. >> Good to be here. >> Lisa: And we've also got Matt Amdur, your first time on the Cube, principle VMware chief architect. >> Thanks for having me. >> We're excited to have you guys here so been waiting with baited breath, a lot of folks have, for what are VMware and AWS going to actually announce product-wise. Really exciting to see Pat Gelsinger on stage with Andy Jassy today. Talk to us about, as the world of hyper-converged infrastructure is changing, what does VMware cloud on AWS mean for, not just VMware customers, but new opportunities for VMware? >> Yeah, that's a great question Lisa. Let me get it started. You know, I think my biggest takeaway from the exciting keynote, a couple of things. One is private cloud is sexy again. You know, so we've been talking about cloud a lot, but there is so much opportunity and tremendous growth associated with private cloud, and certainly hyper-converged infrastructure being the next generation architecture shift is going to drive a lot of the modernization of our customers' private environment, so that's certainly very exciting. The other aspect of the excitement is how that same architecture and consistent operating model is extending into the cloud with our AWS relationship, and this is also why I have my colleague, Matt, here, because he's been the brain behind a lot of the things we're doing on AWS. >> Yeah, thanks so much, Yanbing, and I tell you, for years, it was like, ah, storage is sexy, storage is hot. Cloud's kind of sexy and hot, so we found a way to kind of connect storage into that. Matt, you know, a lot of people don't really understand what happened here. This isn't just, oh, you know, we're not layering, you know, VMware on top of the infrastructure as a service that they have. Last year, we kind of dug in a little bit with Cloud Foundation. Talk to us, what did it take to get this VMware cloud onto AWS, bring us inside a little bit, the sausage making if you would. >> I think Andy talked about this a little bit at the keynote this morning, where it's really been an incredible, collaborative effort between both engineering organizations, and it's taken a lot of effort from a huge number of people on both sides to really pull this off, and so you know, as we started looking at it, I think one of the challenges that we faced, and Andy mentioned this this morning was there was this really binary decision for customers. If you had vSphere workload, do you want them to bring them to the public cloud? There was nothing that was compatible. And so, we really sat down with Amazon and said, okay, how can we take advantage of the physical infrastructure and scale that Amazon built and provides today, and make it compatible with vSphere, and if you look at what we've done with VSAN on premise as an HCI solution, it's become a sort of ubiquitous storage platform, and it offers customers an operational and a management experience for how they think about managing their storage, and we can take that and uplift it into the cloud by doing the heavy lifting of how do we make VSAN run, scale, and operate on top of AWS's physical infrastructure. >> One of the things that I found was really interesting this morning was seeing the, I couldn't see it from where I was sitting, the sort of NASCAR slide of customers that were in beta. Talk to us a little about some of the pain points that you're helping with VMware cloud and AWS. What are some of those key pain points that those customers were facing that from an engineering perspective you took into the design of the solution? >> Sure, so I think if you look at it, some of the benefits that we see with public cloud infrastructure that our customers really want to take advantage of are flexibility and elasticity. One of the challenges that you have on premise today is if you need new hardware, you have to order it, it's got to ship on a truck, someone's got to rack it and hook it up, and if you're trying to operate and keep pace with your competition, and you have a need to allocate a lot of capacity to drive a project forward, that can be a huge impediment, and so what we wanted to do is make it really easy for our customers to configure, deploy, and provision our software. And so, one of the really interesting things about VMware managed cloud on AWS is that it's a managed service, so some of the things that, you know, we've talked about VCF and the things that we've done on premise to streamline physical infrastructure management is taken to the next level. Customers don't have to worry about managing the vSphere software lifecycle. VMware is now going to do that for them, and Amazon is going to manage the physical infrastructure, and that removes a lot of burdens and gives customers the opportunity to focus on their core business. >> If you think about, you know, Stu, you touched on Cloud Foundation, we were using Cloud Foundation to automate how our customer consumed the entire software-defined data center stack. And you think about moving that same goodness into, you know, the VMware cloud on database, and you know, really removing a lot of the complexity around managing your own infrastructure. And so that customer can truly focus on their value adds, through, you know, developing the next generation of applications that enable their business. It's been a great extension of what we're solving on premise to the public cloud. >> Yeah, I wonder if we can drill in a little bit deeper on this. So you know, most customers I think understand, okay, if I needed to set up a VSAN environment right, I got to get my servers, how long it takes, what skill set I had, virtualization admins have been doing this for a few years now, and congratulations, you've got the number up near 10,000 customers, which is, you know, great milestone there. Walk us through, you know, when we're saying okay, I want to spin it up. If I know, swipe a credit card and turn on a VM, is it as fast? And what is that base configuration, what kind of scale can it go to? >> Sure, so to start with, what was announced today for initial availability, you can come to the VMware portal, so if you come to our portal, you give us your credit card, obviously, and then you can provision between four and 16 nodes. So you pick how many nodes you want. And you give us a little bit of networking-related information so we can understand how to lay out IP address ranges so we're not going to conflict with what you have on premise. And then you click provision, and in a few hours you'll have a fully stood up SDDC. And so that's going to include a vCenter instance that we've installed, all of the ESXOs we've provisioned from Amazon, we install ESX, we configure VSAN for you. And it's basically like getting a brand new vSphere deployment, and you can start provisioning your VM workload as soon as it's ready. And then once it's there, if you want to grow your cluster, you can dynamically add hosts, on the order of about 10 minutes. And if you want to remove capacity, you can remove hosts as well. So it gives you that elasticity and flexibility from the public cloud. >> Awesome, so we're early with some of the early customers. I'm curious, do you have any compare contrast as to what they like about, you know, doing it the Amazon, you know, VMware cloud on Amazon versus my own data center? Of course there's things I could say, okay, I could spin it up faster, but I could turn it off and then not have to pay for it. What, are we at the point we understand some of those use cases to tell why they might do one versus the other? >> Yeah, I think lots of the customers interested in this new model are really liking that common operating experience. It has some of the flex of customers you've heard about this morning, you know, Medtronic for example. They are a VMware Cloud Foundation customer. They are running entire, you know, SDDC through VMware Cloud Foundation, but because they really enjoy that experience and that simplicity that brings, now they're extending that into the cloud. So they're also one of the earlier customers for VMware cloud on AWS. So having that common operational experience is a big value prop to our customers. >> And I think we really see customers wanting both, right? The customers, you mentioned before, the private cloud is sexy again. The customers who have a lot of workloads, that makes sense to run in a private cloud. But they also want the flexibility of how they can take advantage of public cloud resources. And so depending on the problem that they're trying to solve, they view this as a complement to their existing infrastructure. >> And I have to think, some of the services I have available are a little different. Things like disaster recovery, if I'm doing it in kind of that cloud operating model, a little different. I now have Amazon services I can use, and VMware announced a whole, what was it, seven new SaaS services which kind of spanned some of those environments. >> Yeah, so the SaaS services we announced, they are truly across cloud. Cause they not only limit to a vSphere power cloud, they truly are extending into this cross-cloud, multi-cloud world of, you know, heterogeneous type of cloud environments. And now, you know, you spoke about DR, and certainly for someone coming from the storage and availability background, you know, in terms of our, BU's role that we're playing in our cloud relationship, you know, certainly we are trying to provide the best storage infrastructure as part of our cloud service. But we are also looking at what are the next levels of data-related services, whether it's data mobility, application mobility, disaster recovery, or the futures of other aspects of data management. And that's what we've been focusing on. You know, we have lots of customers, you know, even thinking about what's happening with, you know, Hurricane Harvey, I still remember the Hurricane Sandy days. A lot of our site recovery manager customers told us, you know, how SRM has saved their day. We're seeing the power of a disaster recovery solution. And now with the cloud, you can totally leverage the economics and the flexibility and scalability that cloud has to offer. So those are all the directions we're working on. >> So we're coming up on the one-year anniversary of the closure of the Dell acquisition of EMC and its companies. Would love to understand, looking at this great announcement today, VMware cloud on AWS, from a differentiation perspective, what does this provide to VMware as part of Dell EMC, this big partnership with AWS? >> Yeah, so let me, you know, maybe take it back a step, not just the AWS relationship but really look more broadly, what we're doing together with Dell. And certainly, you know, starting with the storage business, we're doing amazing work around our entire portfolio of software defined storage, hyper-converged infrastructure. And the good thing is, as Stu pointed out, we're seeing tremendous growth in our core business around VSAN. You know, 10,000 customers, expanding rapidly. But we're truly firing from multiple cylinders of both consuming it as a software model as well as working with partner like Dell EMC, TurnKey appliance, such VxRail. They're seeing tremendous success. So we are extending into our partnership around data protection. This is why I'll be coming to the Cube with Matt Felon to talk about all the great things we're doing around data protection collaboration, both for on prem as well as in the VMware cloud for AWS. So lots of things happening in different parts of the business unit. So but coming back to VMware on AWS, I think we're thinking about leveraging the strength of our portfolios, say this is not just a full VMware stack, but there is some of the Dell technology IPs we're pulling in. So for example data protection, they're part of our ecosystem, being one of the very first partners, enabling data protection on top of AWS. Yeah, so Matt, anything to add? >> Yeah, I think, you know, when we look to what's made us so successful on premise, it's been that extended storage ecosystem of which Dell EMC is a huge part of. And we continue to see that value as we go to the cloud. Yanbing mentioned backup and disaster recovery as sort of the obvious starting points, but I think beyond that there's a bunch of technology that they have that's equally applicable whether or not you're running on premise or the public cloud. And the tighter we can integrate and the more we can take advantage of it, the more value we can derive for our customers. >> So VSAN 6.6 is now out. You know, any other things that we haven't talked about that you want to highlight there, and any roadmap items that you can share that are being kind of publicly discussed, you know, here at VMworld? >> So yeah, 6.6 was definitely a big hit, you know, with encryption and also lots of the cloud analytics and things we were doing has been really hitting, you know, the hard core of what our customers are looking for. So going forward with VSAN, we talked about AWS, our relationship with AWS for a long time, but the fundamental product-level innovation is happening inside VSAN as well. One of the big focus is really looking at our next generation architecture that truly enables the leverage of all the new device technology. You know, I keep saying, a software defined product is really driven by sometimes hardware innovation, and that's very true for VSAN. So at the foundational layer, we're looking at new hardware innovations and how to best leverage that. But moving up the stack, we're also looking at cloud analytics and, you know, proactive maintenance. I was just talking to one of our customers about what it takes to support, provide support in 2017. It's all these automatic intelligence, proactive, you know, you heard Pat talk about Skyline. This is a new proactive support approach we've provided, and there will be a lot of cloud analytics that's driving technology like that. >> I was going to say, on the analytics side, what are you hearing from customers with respect to what they're needing on analytics as they have this big decision to make about cloud, private, public, hybrid, what are some of the analytics needs that you're starting to hear from customers that would then be incorporated into that roadmap? >> So from our view, we're looking at lots of the infrastructure-level analytics. Certainly there is also lots of the application-level analytics. But from an infrastructure point of view, you know, to Matt's earlier point, customers do not want to really worry about their, you know, the plumbing around their infrastructure. So we're gathering analytics, we're pumping them into the cloud, we're performing, you know, intelligent analysis so that we can proactively provide intelligence and support back to our customers. >> I think it really, it helps customers to understand things about how their using their storage, how they're using their data, what applications are consuming storage, who needs IOPs, who has latency constraints, all that type of data. And being able to package that up and show it to customers in real time and help them both understand what they're currently doing and future planning, we see a lot of value in. >> Matt, I'm curious, one of the challenges you have as a software product is you need to be able to live in lots of different environments. Amazon is kind of a different beast, you know, they hyper-optimize is what I said. There's kind of misconception now. They're oh, they take, you know, white box and do this. I said, no, they will build a very specific architecture and build 10,000 nodes or more. Without sharing any trade secrets, any lessons learned or anything, you know, that kind of is like, wow, this was, you know, an interesting challenge and here's what we learned when you talk cause the challenge of our time is building distributed architectures. And I'd have to think that porting over to Amazon was not a, you know, oh, yeah, I looked at the code and everything worked day one. So what can you share? >> I think goes back to sort of the really interesting and tight collaboration from the engineering aspects. And it's really been phenomenal to see the level of detail that Amazon has in terms of how they operationalize hardware and what they can tell us about the hardware that they're building for us. And so I think it really highlights some of the value that you see in the public cloud, which is, it's not just about having physical infrastructure hosted somewhere else. It's about having a company like AWS that's understood how to deploy, monitor, and operate it at scale. And that goes to everything from how they think about, you know, the clips that are holding power cables into servers to how they think about SSDs and how they roll our firmware changes. And so from an engineering standpoint, it's been a great collaboration to help us see the level of detail that they go to there, and then we're able to take that into account for how we design and build solutions. >> Yeah, we are definitely taking all that learning into, you know, how to build cloud scale solutions that truly empower, you know, cloud scale operations. And lots of the operation learning, you know, that we get from this exercise has been just tremendous. >> Yeah, well one of the bits of news I saw is that VMware's IT is now running predominantly or all on VSAN, right? What can you tell us about that? Are there still storage arrays somewhere inside the IT? >> So we're extremely excited about this, and we have a visionary CIO, Bask Iyer, I know he was a Cube guest as well. So he's been really pushing this notion of VMware running on top of VMware. So we have 119 clusters, you know, 30,000 VMs, probably close to 1,000 hosts, and seven petabytes of data running on VSAN. And so if VSAN as a product doesn't hold up, you know, I get to experience it firsthand. So it's been pretty phenomenal to see that happen. We are also deliberately running a range of different versions of VSAN. There's, you know, some that are GA versions. There are some that are cloud edition that's yet to be made GA to our customers. So this really helps us develop much more robust software. If you see what's happening here in the hands on lab, that's being powered by VSAN as well behind the scenes. >> VMware's done a great job of leveraging kind of core competencies, like VSAN for the software defined data center. As you mentioned, 10,000 customers, I think Pat said adding 100 a week, >> Yanbing: Yeah. not sure if I heard that correctly. Wow, that's phenomenal. So as, and another thing that he said that was interesting, right before we wrap up here, is we're moving from data centers to centers of data. As customers are transitioning and really kind of figuring out what flavors of cloud are ideal for them, are you seeing any industries really leading the charge with respect to, for example, VMware cloud on AWS? Are you seeing it in, you know, we saw Medtronic, but health care, financial services, any industry specificities that you're seeing that are really leading edge that need this type of infrastructure? >> I think it's happening across many different industries. So tomorrow, I'm going to be in a session called Modernizing Data Center, but there is also lots of emphasis what's happening on the edge. So I have been exposed to customers from health care, customers from, airline customers, so we're going to be probably talking about examples of airbus 380, you know, the biggest airplane that's been ever built, and they have 300,000 sensors on the plane that's generating tons of data, and those data are being processed by technology like VSAN. And just, you know, stories across different industry. And I think that data center to edge story is very powerful. And this is also why the next generation architecture such as HCI make it happen. Clearly we've seen tremendous adoption in the data center. Now we're seeing adoption in the cloud. And I have to say, it's not just the VMware cloud on AWS. We have about 300 cloud provider partners to VMware that's adopted and deployed VSAN to different degrees. And now we're seeing it go to the edge. We have some amazing announcement this morning around HCI accelerator kit that is really providing a much more affordable solution to enable really edge use case. >> Fantastic, well tremendous momentum, great growth, we wish you guys the best of luck. Congratulations on everything announced today. And we hope you have a great rest of the show. Yanbing Li, Matt Amdur, thanks so much for joining us on the Cube. >> Thank you very much for having us. >> Thank you for having us. >> Woman: Absolutely. And we want to thank you for watching. I'm Lisa Martin with Stu Miniman, live from day one at VMworld 2017. Stick around, we'll be right back. (bright music)

(upbeat pop music) >> Announcer: Live from Las Vegas, it's theCUBE covering HPE Discover 2017, brought to you by Hewlett Packard Enterprise. (synthesizer music ticking) >> Okay, welcome back everyone. We're here live in Las Vegas for SiliconANGLE Media. It's theCUBE. This is our coverage of HPE Discover 2017, our seventh year covering HP Discover, now HPE Discover. I'm John Furrier with my Cohost, Dave Vellante. Our next two guests, Paul Miller, Vice President, Software Defined and Cloud Group Marketing at HPE, welcome back to theCUBE, CUBE alumni, Danny Yeo, System Administrator at BYU, Brigham Young University, guys, welcome to theCUBE. Welcome back. >> Thank you. >> Welcome to theCUBE. >> Hey, guys. >> So, tell us-- >> Glad to be here. >> So, tell us, what's your experience in Vegas, so far? What's the take, here, from your perspective on what's happening at the show, your takeaway? >> A lot of exciting technology, with HPE, some things that I wasn't aware what they were doing and I'm very impressed, really impressed. >> John: Like what, what are the things that-- >> One of the things, I was just telling Paul, is their memory driven computing with genomic research. I'm with the College of Life Sciences, specifically, at Brigham Young University and we have people doing research in that area, mapping the human genome, for example. We've got people doing DNA analysis and so forth, so that, that was really fascinating. >> About computing, the Meg Whitman keynote, really, >> Yes. >> redefining compute, it's the vision, >> Yeah. >> and the messaging, hybrid cloud, obviously the center of the action. How does that fit into the portfolio with hyperconverged still on fire? I mean, IT is just getting more automated in a way, but it's more scalable infrastructure. >> Yeah, so we see, you know, our mission in our organization is to drive software defined everything, right, and hyperconverge is all about software defining and making virtualization environments easy and the SimpliVity and the SimpliVity architecture, which is built on rich data services, will enable us to take software defined storage to the next level to make it super, super scalable and extensible and give customers that resilience that they need, the inline dedupe, compression, all those great technologies. You'll see us, you know, push really hard in the hyperconverge space. As you say, it's on fire and I can tell you the sales are on fire. The sessions, here, are on fire, standing-room-only for every SimpliVity session, hands-on labs booked beyond capacity with people loving and learning the technology, but we're not stopping there. We're going to take that same technology and embed it in our Synergy offering. So, just think about the ability to compose and recompose highly scalable software defined storage for enterprise applications and enterprise scale and then you'll also see it be a key part of our technology on the new stack, so, a lot of cool things. The sessions are really hot and on fire, as you say. >> So, Paul, if we go back to the 2009 timeframe, it was converged infrastructure, >> Yeah. >> HP, at the time, kind of coined the term and then it, but essentially, it was some compute, some storage and some networking kind of screwed together >> Yeah. >> and, you know, pre-tested and pre-engineered. >> Yeah. >> That's all good, but it's really evolved dramatically and when you think hyperconverged, you think software defined, software defined everything. >> Yeah. >> It's kind of what Synergy was all about, fluid pools of infrastructure, >> Yeah. >> we heard you guys talking about that, last Discover. So, tell us, help us understand SimpliVity and how that fits in that portfolio. >> Okay, so, yeah, so the whole convergence thing was all about static building blocks, right? You built 'em, you deployed 'em, but they were really static. What we're trying to go to is fluid pools of everything. So, think about SimpliVity being a fluid pool of storage other you could compose and recompose for different workloads. And, in our overall portfolio, the biggest advantage we have, like with the Synergy product, is the ability for a customer who has, needs the scalability and resilience of SAN, today, to be able to on the time you're deploying an application, compose it for that workload, but now I want software defined because I may need some, a lower cost basis, be able to, at time of deployment, at time of provisioning, deploy it there. So, we see this being a very complimentary strategy, where, now, we have composability from software defined all the way up to the largest SAN type software architectures. >> All right, Danny, let's get into this, sort of your situation. So, can you help us? Paint a picture of what's going on in your shop. You know, what are the challenges that you're having? What are the drivers that are affecting your IT decisions and take us through, sort of, what you're doing with infrastructure. >> Absolutely, so, before we got into hyperconverge, we were essentially like everybody else who had not been exposed to hyperconverge. We have the traditional service stack. You got compute nodes, you got fabric, you got storage nodes and then you got the fabric for them to communicate. And, you know, when you have problems, you get the finger pointing, right? (hosts laughing) And so, that was really frustrating and then, of course, you got a hypervisor and all that put in place in the mix. It was frustrating and supporting that, the outbacks was (object banging) a little bit challenging because, you know, for example, my systems engineer would have to stay, sometimes after hours, after five and he'd start doing things and, you know, patching, upgrading, you name it and sometimes to way after midnight. That was problem. We were trying to minimize that. The other challenge that I had in my shop was backup. We had a backup window, during the weekend, that we cannot meet. At some point in time, the RTO and RPO weren't sufficient and, so, we had to look at a different strategy. Disaster recovery, that was like something unachievable. It's like out there, somewhere, right? >> You can't even meet your backup windows. >> Right, sure. >> Dave: I mean, forget about disaster recovery, right. >> So, summer of 2014, I went to a VMware user conference, stopped by the SimpliVity booth and they asked me if I knew about the technology; I didn't, so they spent some time explaining that to me and after that, they asked me if I just had a little bit more time so that they can do a demo for me, a demonstration. During the demonstration, the engineer basically did a failover from California to either Boston or New York. It was in seconds, 22 seconds if I remember correctly. And then, he says, "Well, that simulated a disaster. "And so, you failover and if the disaster is "now all over and averted, you want to failback, right, "to your primary location, " and he did that, again, in seconds. I was blown away. I was sold. It reminded me of when in 2005, I saw VMotion from VMware. >> Yeah right. >> Yeah (laughs). >> John: Right, everybody went, "Wow." >> Game, game changer isn't it? >> Game change, yes! >> Yeah. >> Right. >> And so, I thought to myself, I need, you know, it was like that movie, I got to get me one of these (laughing). And so, I asked them to come over and visit us on campus, do a deeper dive of the technology and so that way we can ask questions back and forth. They did and then we decided to do a Proof of Concept, so we did that late 2014 and after the Proof of Concept, we were convinced that was the technology to acquire. >> So, you had to make sure it was real? >> Yes, now-- >> You did the proofs, Proof of Concept? >> I have, sorry, go ahead. >> No, please, continue. >> So, I had the unique situation where after I have acquired SimpliVity and was running it in production, a competitor, I'll just put it that way, came in and asked us if we would consider doing a POC with their product. And, we're like, "You know, well, I've already bought this," and they said, "Not a problem, we would like you "to try our product and if our product is superior, "we want to swap out those SimpliVity boxes." So, I thought, well, what do I have to lose? (Paul laughing) So, I had the opportunity to run both hyperconverged technologies, side-by-side. >> Okay. >> As we were thinking how best to really test which one works, which one's superior or if they're essentially the same thing, we had an engineer suggest, "Why don't we simulate a drive failure, "start pulling out drives?" And so, we did, we started pulling out drives and I had three nodes on, with SimpliVity and on the other I had four nodes and a box. As we pulled out the, after we pulled out the sixth drive, the other technology failed. We couldn't recover data, basically. We would have to send it to a data recovery center. SimpliVity was just, you know, it was business as usual. It was going, no sweat. >> Dave: Because you had it replicated? Is that right, or-- >> Not yet. We haven't had it replicated, >> Oh, okay. >> but it was an evaluation. >> Dave: Just all synchronous, that's what happened. >> So, it's their technology, right, it's the RAIN and RAIN architecture. >> Yeah. >> and, that's the thing, the RAIN architecture that protected us, so we were able to pull the sixth drive. It was still continue, it threw up a lot of flags, >> Yeah. >> alerts and we knew that-- >> Redundance with the nodes, redundancy at the node level >> Yes. >> as opposed to just the drive level? >> But, that little experiment basically proved to us that we bought the right thing. It validated our acquisition. >> John: So you did the bake-off. That's awesome, right? >> Yes. >> John: So, what did you say to the other guys when they came back and said, yo, your stuff's not working? >> Well, we asked them first. We asked them first, "Help. "Your box is not responding, help." They threw up their hands in the air. >> It's your fault. (hosts laughing) >> Yeah, here's the answer. >> John: You got finger pointing? >> Here's the answer, >> Come on. >> you'll love this, right, the answer is, "You know, you can't just pull out the drives. "You've got to time 'em. "You know, you can't just, willy nilly, you just yank 'em. "You've got to time them." >> Say that to the tornado that's coming down or the earthquake >> Yeah, yeah, sure. >> that's happening or floods, I mean, you? >> Yeah, how do you time those? >> It's a disaster. >> Yeah, how do you time those, yeah? >> So, we decided, look take your product back. We're happy with SimpliVity. We'll keep it. >> This is a huge issue. I mean, Hurricane Sandy, which happened in New York, >> Oh, yeah. >> that was a game changer for a lot of the folks we talk to on theCUBE. You don't know when this is going to come and, literally, this disaster recovery thing is, has to be part of the plan and that's really the key. Now that you have SimpliVity, now that it's part of HPE, what's your world like now with HPE with the SimpliVity? >> It's too soon to tell. (all laughing) No, really, honestly, but after the keynote yesterday, I'm pretty convinced other SimpliVity has, is in good hands. >> John: Yeah. >> And, only time will tell, right? >> So, I want to just sort of summarize the story 'cause we were throwing in all kinds of buzz, RPO, RTO, so, but basically you had a problem with your backup window. That's where this all started. You weren't meeting >> That's where it started. >> your backup window? >> Yes. >> You really didn't even have a disaster recovery, an adequate disaster recovery plan. >> Danny: Not at all. >> So, RPO is a Recovery Point Objective, essentially a measure of how much data you're going to lose, right, >> Yeah. >> and then RTO is Recovery Time Objective, the time it takes you to get your applications back up and running. >> Right. >> And, of course, nobody wants to lose any data, but there's always some exposure. If you want to spend a billion dollars, maybe you can minimize that to near zero, but, and I presume, you didn't spend a billion dollars on this, >> No (laughs). >> but those are the drivers. So, you essentially solved your backup window problem and, at the same time, >> Right. >> you got disaster recovery out-of-the-box, is that correct? >> Yes, so backup is in seconds, right? It's, you know, to do a backup, takes us only a few seconds, like six seconds and so forth. We bought an additional node, put it in a remote site and replicated to it and now we can failover to that node and run only mission-critical apps and when everything's good in the primary location, we can just failback. >> And, that gives you your disaster recovery. Now, and your RPO, is what? I mean, what's the-- >> Seconds. >> Oh, seconds? >> Seconds, yeah, seconds. >> Okay. >> Yes. >> Your RPO is down to seconds? >> Danny: It is that impressive, yeah. >> Okay, so you're at risk of losing seconds of data, which is not the end of the world, necessarily, in your world. And your RTO is minutes? >> About there. >> Yeah. >> Tens of minutes kind of thing? >> No, no. >> No. >> Minutes? >> Just minutes. >> Minutes. >> Minutes, yeah. >> Under 10 minutes? >> Danny: Under 10 minutes, yes. >> Oh, yes. >> Okay. >> Yeah, we're not as huge as some other data center, in the College of Life Sciences, so, so-- >> Dave: Well, you know, and you're not financial services. >> Right. >> So, now, when you, what has been the reaction from your user base? I mean, do they even know? >> They have no clue. >> They don't know. >> It is completely transparent, too. We are now able to do maintenance work during the work day, business hours. We can upgrade. We can patch. They have no clue that this is all going on in the background, which is great because, now, my systems engineer does not have to work after five, hardly ever. >> Dave: So, is this why you bought the company? >> Absolutely, we looked at 'em all, right, and I mean all of 'em and we did similarly. We brought 'em into our labs, we did failover, we did scalability. and that's another huge advantage of the SimpliVity platform built and designed for scalability, compression, because system utilization is very, very, important. And, you know, SimpliVity had a really great marketing tool that we're continuing: it was their guarantees. Guaranteed 90% capacity savings, guaranteed the failover time, a terabyte of VMs in under three minutes, so we're carrying on those guarantees, but what those guarantees actually did was really highlight the architectural advantages that SimpliVity designed in. They took a different approach, right. A lot of people started at, I'm going to simplify the VM management layer. They said, "No, I'm going to make "the most robust virtualization data services platform "in the world," and that's where we really see the core advantage and, again, we looked at 'em all. We put 'em through paces and nobody came close on scalability, availability, disaster tolerance than SimpliVity. >> Paul, what does this mean for your other customers, now, extending out through your portfolio? Obviously, there's different categories, campus and the different use case, but for the other use cases with the composability vision, how does this fit into the hyperconverging, overall? >> Yeah, so we have multiple customers, now, who are running a hyperconverged and composable in their same shop, where they want to have just virtualization and a simple easy deployment, whether it for robo sites or for different work groups. Drop in SimpliVity, up and running in minutes. There are other use cases where they need the high performance of bare-metal or they want to move into containers on bare-metal and that's where Synergy plays out. We have people like you saw, Dreamworks, using Synergy for rendering. >> Right. >> You need bare-metal, you need the power. They can compose and recompose for different movies that they do, different animations. They really love that. We were talking about a genomics research company we're working with. They're using it for bare-metal as well. HudsonAlpha, they're driving bare-metal, but they also have hyperconvergence where the developer community says, I just need to do a few, build a new couple applications. Log in, self service, get your work done on a few VMs and then, when they're done, then they'll move that research into bare-metal, so a lot of different use cases across the board. >> Right, what I love about that, John, is it's horizontal infrastructure >> Yeah. >> that can support multiple workloads and multiple applications, which is kind of infrastructure nirvana for a pro, you know, a practitioner, right, I mean >> Sure. >> having that single platform that you can throw multiple apps and workloads at is, I mean, we've not had that in the industry before, right? >> Paul: No. >> No. >> No. >> So-- >> And building it on one view makes things easy for our customers to manage across the board, so, yeah, we're seeing, I mean, what's interesting about, I think, where we're heading is not only working with, you know, IT leads, but now, developers are starting to become part of our core customers who we're talking to. >> Now, you guys are really, really checking the boxes on making IT easier and as it shifts to the cloud and hybrid, you know, this is the kind of thing; you want out-of-the-box experiences, literally, here and then recovery, this is a good trend. >> Yeah. >> Paul, thanks so much. I know you guys got >> Yeah. a hard stop and you've got to roll to another appointment. Danny, thanks so much for sharing your story. >> Thank you. >> Yeah. >> Love that story, real practitioner, you know, on the ground, on the front lines, doing the bake-off, SimpliVity story, great, great job, thanks so much for sharing. It's theCUBE with more live coverage from HPE Discover after this short break Stay with us. (upbeat pop music)

>> Announcer: Live from San Jose, in the heart of Silicon Valley, it's theCUBE. Covering AWS Summit 2016. (upbeat electronic music) >> Hello everyone, welcome to theCUBE. Here, live in Silicon Valley, at Amazon Web Services, AWS Summit, in Silicon Valley. I'm John Furrier, this is theCUBE, our flagship program. We go out to the events and extract the signal from the noise. I'm here with my co-host. Introducing Lisa Martin on theCUBE, new host. Lisa, you look great. Our first guest here is David Richards, CEO of WANdisco. Welcome to theCUBE, good to see you. >> Good to see you, John, as always. >> So, I've promised a special CUBE presentation, $20 bill here that I owe David. We played golf on Friday, our first time out in the year. He sandbagged me, he's a golfer, he's a pro. I don't play very often. There's your winnings, there you go, $20, I paid. (smooching) (laughing) I did not well challenge your swing, so it's been paid. Great fun, good to see you. >> It was great fun and I'm sorry that I cheated a little bit, mirror in the bathroom still running through your ears. >> I love the English style. Like all the inner gain and playing music on the course, it was great a great time. When we went golfing last week, we were talking, just kind of had a social get-together but we were talking about some things on the industry mind right now. And you had some interesting color around your business. We talked about your strategy of OEMing your core technology to IBM and also you have other business deals. Can you share some light on your strategy at WANdisco with your core IP, and how that relates to what's going on in this phenom called Amazon Web Services? They've been running the table on the enterprise now and certainly public cloud for years. $10 billion, Wikibon called that years ago. We see that trajectory not stopping but clearly the enterprise cloud is what they want. Do you have a deal with Amazon? Are you talking to them and what is that impact your business? >> Well I mean the wonderful thing is if you go to AWS Marketplace, you go to that front page, we're one of the feature products on the front page of the AWS Marketplace, so I think that tells you that we're pretty strategic with Amazon. We're solving a big problem for them which is the movement of data in and out of public cloud. But you asked an interesting question about our business model. When we first came into the whole big date marketplace we went for the whole direct selling thing like everybody does, but that doesn't give you a lot of operational leverage. I mean we're in accounts with IBM right now, you mentioned earlier, MR technology. At a big automotive company they have 72 enterprise sales guys, 72. We could never get to that scale any time soon. >> And you have relationships too. So it's not like they like, you know, just knocking on doors selling used cars. They are strategic high-end enterprise sales. >> Exactly. That gives us a tremendous amount of operational leverage and AWS is one of the great stories, will be one of the great IT stories of the century. To go from zero to 15 billion. If AWS was an independent company, faster than any other enterprise software company in the history of mankind, is just incredible. >> Yeah, well, enterprise obviously, they care about hybrid cloud, which you know all about through your IBM relationship. Andy Jassy at Amazon, the CEO now of Amazon. Newly announced title, he's certainly SVP, basically he's been the CEO of Amazon. He's been on record, certainly on stage, and on theCUBE saying, why do even companies need data centers? That kind of puts you out of business. You have a data center product, or is the cloud just one big data center? Will there ultimately be no data center at all? What's your thoughts? >> That's a great question. We see the cloud as just one great big data center or actually many great big data centers. And how you actually integrate those together, how you move data between data centers, how you arbitrage been cloud vendors. Are you really going to put all your eggs into one basket? You're going to put everything into AWS. Everything into Azure. I don't think you will. I think you'll need to move data around between those different data centers and then how about high availability? How do you solve that problem? Well WANdisco solves that problem as well. >> So a couple of questions for you David. One of the things that Dr. Wood said in the keynote today was friends don't let friends build data centers. So I wanted to get your take on that as well as from an IBM perspective. We just talked about the OEM opportunity that you're working there to get to those large enterprises. Does that mean that you're shifting your focus for enterprise towards IBM? Where does that leave WANdisco and Amazon as we see Amazon making a big push to the enterprise? >> So I think that was some big news that came out last week that was missed largely by the industry, which was the FCA, the financial regulatory authority in the United Kingdom, came out and said, we see no reason why banks cannot move to cloud from a regulatory perspective. That was one of the big fears that we all had which is are banks actually going to be able to move core infrastructure into a public cloud environment? Well now it turns out they can. So we're all in on cloud. I mean, we can see, if you look at the partnerships that we're focused on, it's the sort of four/five cloud vendors. It's the IBM, the AWS, Azure, Oracle, when they finally built that cloud, and so on. They're the key partnerships that we see in the marketplace. That will be our go-to market strategy. That is our go-to market strategy. >> So one of the things that's clear is the data value and you do a lot of replications. So one of the things that, I forget which CUBE segment we've done over the years, that's Hurricane Sandy I think it was, in New York City. You guys were instrumental in keeping the up-time and availability. >> Lisa mentioned, Amazon vis-a-vis IBM, obviously two different strategies, kind of converging in on the same customer. Amazon's had problems with availability zones and they're rushing and running like the wind to put up new data centers. They just announced a new data center in India just recently. Andy Jassy and team were out there kicking that off. So they're rushing to put points of presence, if you will, for lack of a better word, around the world. Does that fit into your availability concept and how do customers engage with you guys with specifically that kind of architecture developing very fast? >> I think that's a really great question. There are problems, there have been historic problems with general availability in cloud. There are lots of 15-minute outages and so on that cost billions and billions of dollars. We're working very closely and I can't say too much about it with the teams that are focused on enabling availability. Clearly the IBM OEM is very focused on the movement of data from the hybrid cloud, I'm from a data availability perspective. But there's a great deal of value in data that sits in cloud and I think you'll see us do more and more deals around general cloud availability moving forward. >> Is there a specific on that front project that you can share with us where you've really helped a customer gain significant advantage by working with AWS and facilitating those availability objectives, security compliance? >> So, one of the big use cases that we see, and it's kind of all happening at once really, is I built an on-premise infrastructure to store lots and lots of data, now I need to run compute and analytics against that data and I'm not going to build a massive redundant infrastructure on-premise in order to do that, so I need to figure out a way to move that data in and out of cloud without interruption to service. And when we are talking about large volumes of data, you simply can't move transactional data in and out of cloud using existing technology. AWS offers something called Snowball where you put it into a rugged ICE drive and then you ship it to them, but that's not really streaming analytics is it? Most of our use cases today are either involved in either the migration of data from on-premise into cloud infrastructure, or the movement of data for an atemporal basis so I can run compute against that data and taking advantage of the elastic compute available in cloud. They are really the two major use cases that web, and we're working with a lot of customers right now that have those exact problems. >> So majority of your customers are more using hybrid cloud versus all in the public cloud? >> Hybrid falls into two categories. I'm going to use hybrid in order to migrate data because I need to keep on using it while it's moving. And secondly I need to use hybrid because I need to build a compute infrastructure that I simply can't build behind firewall. I need to build it in cloud. >> So the new normal is the cloud. There was a tweet here that says, database migration, now we can have an Oracle Exadata data dispute that we're ready to throw into the river. (David laughs) Database migration is a big thing and you mentioned it on the first question that moving in and out of the cloud is a top concern for enterprises. This is one of those things, it's the elephant in the room, so to speak. No pun intended AKA Hadoop. Moving the data around is a big deal and you don't want to get a roach motel situation where you can check in and can't check out. That is the lock-in that enterprise customers are afraid of with Amazon. You're thoughts there, and what do you guys offer your customers. And if you can give some color on this whole database migration issue, real, not real? >> The big problem that the Hadoop market has had from a growth perspective is applications. And why they had a problem, well it's the concept of data gravity. The way that the AWS execs will look at their business the way that the Azure execs will look at their business at Microsoft. They will look at how much data they actually have. Data gravity. The implication being if I have data then the applications follow. The whole point of cloud is that I can build my applications on that ubiquitous infrastructure. We want to be the kings of moving data around right? Wherever the data lands is where the applications follow. If the applications follow, you have a business. If the applications don't follow, then it's probably a roach motel situation, as you so quaintly put it. But basically the data is temporal. It will move back to where the applications are going to be. So where the applications are, and it's who is going to be the king of applications, will actually win this race. >> So, question, in terms of migration, we're hearing a lot about mass migration. Amazon's even doing partner competency programs for migration. Not to trivialize it, talk to us about some of the challenges that you are helping customers overcome when they sort of don't know where to start when it comes to that data problem? >> If it's batch data, if it's stuff that I'm only going to touch if it's an archive, that I only going to touch once in a blue moon, then I can put it into Snowball and I can ship my Snowball device. I can sort of press the pause button akin to when I'm copying files into a network drive where you can't edit them, and then wait for two months, three months. Wait for them to turn up in AWS and that's fine. If it's transactional data where maybe 80% of my data set changes on a daily basis and I've got petabyte scale data to move, that's a hard problem. That requires active transactional data migration. That's a big mouthful, but that's really important for run-time transactional data. That's the problem that we solve. We enable customers, without interruption to service to move a massive scale active transactional data into cloud without any interruption of service. So I can still use it while it's moving. >> One of the things we were talking about before you came on was the whole global economy situation. I think a year and a half ago, or two years ago, you predicted the housing bubble bursting in London. You're in the London Exchange, you're a public company. Brexit, EU. These are huge issues that are going to impact, certainly North America looking healthy right now but some are saying that there's a big challenge and certainly the uncertainty of the U.S. presidency candidates that are lack of thereof. The general sentiment in the U.S. We're in a world of turmoil. So specifically the Brexit situation. You guys are in London. What does this impact your business and is that going to happen? Or give us some color and insight into what the countrymen are thinking over there. >> Okay, so, I get asked by, I live here of course, and I've lived here for 19 years. It feels like I'm recolonizing sometimes, I have to say. No, I'm joking. I get asked by a lot of Americans what the situation is with Brexit and why it happened. And for that you have to look at economics. If you sort of take a step back, in Northern Europe nine of the 10 poorest parts of Northern Europe are in the U.K. And one, only one of the top 10 richest parts is in the U.K. and that's London. So basically outside of London the U.K. has a really big problem. Those people are dissatisfied. When people are dissatisfied, if they're not benefiting from an economic upturn, if governments make it, like the conservative government for the past four years made huge cuts, those people don't benefit, and they really feel pissed off and they will vote against the government. >> John: So protest vote pretty much? >> Brexit was really, I think, a protest vote. It's people dissatisfied. It's people voting basically anti-immigration which is, being in the U.S., is a really foreign thing to us. >> But there are some implications to business. I mean obviously there's filings, there's legal issues, obviously currency. Have you been impacted positively, negatively and what is the outlook on WANdisco's business going forward with the Brexit uncertainty and/or impact? >> We're in great shape because we buy pounds. We buy labor that's now discounted by 20% in the U.K. I just got back from the U.K. If you want to go on vacation, Americans, anywhere, go to London this summer and go shopping because everything is humongously discounted for us American's right now. It's a great time to be there. So from a WANdisco perspective-- >> John: How does that affect the housing bubble too? >> I said to you about a year ago that the London housing market was akin to the jewelry shops that existed in Hong Kong a few years ago, where the Chinese used to come over and basically launder money by buying huge diamonds and bars of gold and things. If you look at the London housing market it is primarily fueled by the Saudis and by the Russians who have been buying Hyde Park Corner 100 million pounds, $160 million, well $140 million now, apartments and so on in London. Now seven, and I repeat seven housing funds in the U.K. last week canceled redemptions. Which means that they can foresee liquidity problems coming in those funds. I think you're about to see a housing crash in London, the like of which we've never seen before, and I think it would be very sad and I think that will make people really question the Brexit decision. >> John: So sell London property now people? >> Yes. >> Before the crash. >> And go shopping, I heard the go shopping. So following along that, you talked about the significant differential between London and the rest of the U.K. You're from Sheffield, you're very proud of that. You've also been proud of your business really helping to fuel that economy. How do you think Brexit is going to affect WANdisco in your home area of Sheffield. >> I don't think it really will. I think our employees there, relative terms, very well paid. They're working on interesting things. They're working very closely with the AWS team, for example, the S3 team, the MR team. And building our technology, we're liaising very closely with them. They're doing lots of interesting things. I suspect their vacations into Europe and their vacations to the United States have just gone up by about 20% which will reduce the amount of beer that they can drink. It's a big beer drinking part of the world in Sheffield. Sheffield is, in terms of cost of living, is relatively low compared to the rest of the U.K. and I think those people will be pretty happy. >> David, I appreciate you coming on theCUBE. I want to give you the final word here on the segment because you're a chief executive officer of a public company. You've been in the industry for awhile. You've seen the trials and tribulations of the Hadoop ecosystem. Now basically branded as the data ecosystem. As Hortonworks has recently announced, Hadoop Summit is now being called Data Works Summit. They're moving from the word Hadoop to Data. Clearly that's impacting all the trends. Cloud data, mobile is really the key. I want you, and I'm sure you get this question a lot, I would like you to take a minute and explain to the audience that's watching, what's this phenom of Amazon Web Services really all about? What's all the hub-bub about? Why is everyone fawning over Amazon now? When you go back five years ago, or 10 years ago when it started, they were ridiculed. I remember when this started I loved it, but they were looked at as just a kind of a tinkering environment. Now they're the behemoth and just on an unstoppable run and certainly the expansion has been fantastic under Andy Jassy's leadership. How do you explain it to normal people what's going on at Amazon? Take a minute please. >> So Amazon is, and that's a brilliant question, by the way. Amazon is the best investor-relation story ever, and I mean ever. What Bezos did is never talked about the potential size of the market. Never talked about this thing was going to generate lots of cash. He just said, you know what, we're building this little internet thing. It might, it might not work. It's not going to make any money. And then in the blink of an eye, it's a $15 billion revenue business growing faster than any other part of his business and throwing off cash like there's no tomorrow. It is just the most non-obvious story in technology, in business, of any public company ever. I mean AWS, arguably, as a stand alone entity, is almost worth as much as Oracle. An unbelievable, an unbelievable story and to do that with all the complexity. I mean mean running a public company with shareholder expectations, with investor relations where you have to constantly be positive about what's going on. For him to do that and never talk about making a profit, never talk about this becoming a multi-billion dollar segment of their business, is the most incredible thing. >> So they've been living the agile. Certainly that's the business story, but they've been living the agile story relative to announcing the slew of new products. Basic building blocks S3, EC2 to start with, as the story goes from Andy Jassy himself, and then a slew of new services. It's a tsunami of every event of new services. What is the disruptive enabler? What's the disruption under the hood for Amazon? How do you explain that? >> Well, I mean what they did is they took a really simple concept. They said, okay, storage, how do we make storage completely elastic, completely public, in a way that we can use the public internet to get data in and out of it. Right? That sounds simple. What they actually built underneath the covers was an extremely complex thing called object store. Everybody else in the industry completely missed this. Oracle missed it, Microsoft missed it, everybody missed it. Now we're all playing catch-up trying to develop this thing called object store. It's going to take over, I mean, somebody said to me, what's the relevance of Hadoop in cloud? And you have to ask that question. It's a relevant question. Do you really need it when you've got object store? Show me side-by-side, object store versus every, you know, Net Apple, Teradata, or any of those guys. Show me side-by-side the difference between the two things. There ain't a lot. >> Amazon Web Service is a company that can put incumbents out of business. David, thanks so much. As we always say, what inning are we in? It's really a double-header. Game one swept by Amazon Web Services. Game two is the enterprise and that's really the story here at Amazon Web Services Summit in Silicon Valley. Can Amazon capture the enterprise? Their focus is clear. We're theCUBE. I'm John Furrier with Lisa Martin. We'll be right back with more after this short break. (techno music)