>> Live from Washington DC, it's theCUBE. Covering Inforum DC 2018. Brought to you by Infor. >> Well good afternoon, and welcome back here on theCUBE as we continue our coverage here at Inforum 2018, live from Washington, DC. We're in the Washington Convention Center centrally located, I got to tell ya. The White house less than a mile that way, Capital Hill's just right up the street as well. We're kind of caught in the middle. Bad spot to be these days! (laughing) >> I hope you're not setting the tone for this. >> We'll leave that alone. >> I like being in the middle, personally. (laughing) I'll take it from both sides. >> When you sit in the middle of the road, there's a six inch yellow line, you get it equally hard from both sides. >> Bring it on! >> So, lets stay away from that. Dave Vellante, John Walls and Rod Johnson, who is the EVP of Manufacturing and Supply Chain, and the GT Nexus Business Unit at Infor. Rod, good to see you Sir! >> Great to be here, thanks guys. >> You're okay with being in the middle? >> Yeah, sure! Yeah, of course. >> Independent thought, right? I love it. >> Middle of the road. It's the place to be. >> So you're the new kid on the block, right? >> One of them, yeah. >> You've been here, just at Infor for a few months now, assuming the EVP role. How's it been for you so far? >> Hey, it's been a breath of fresh air. I was 11 years with one of our competitors, the Oracle Corporation. Its quite a breath of fresh air. Go with a company that's agile, innovative, much more customer centric. I think the timing is perfect for a company like Infor, that's really grown up in these key industries and working with customers for over decades. Now its made this transition to the Cloud, and now I think all the markets are waking up. It's not just CRM or HR, they're looking at: How do I take advantage of all this innovation, the Cloud's the platform, and who's the companies that really understand our type of business, whether you're a distribution company, or a food company, or an A&D Company. So it's a great time to be here, there's a lot of good energy, a lot of good innovation. A lot of good buzz from the customers about what we're doing. >> Necessity is the mother of invention, as the saying goes. I mean, you're right. The model of just having an install base that you can have locked in and just keep milking is very hard to do these days. Unless, you know, some of the private equity guys have done it, that's clearly not the case here at Infor. You know, Oracle is successful at it. I think it's because they do spend a lot of money on R&D, but boy oh boy! That model, you can't just go and reinvent that. >> Right. >> You're going to fail. >> Right. >> And if you're trying to hold on to that model, maybe they're the exception that proves the rule, but you're going to be toast. You know, in the long run. So you see what Amazon's doing, you see what Microsoft; how Microsoft completely pivoted away from that model. >> Right, Right. >> And Infor's riding that wave. >> Right, right. Hey, this is a business model. Fundamental business model change. You know, we can talk a lot about the technology, but transitioning from a product company that sells a license that sits on a maintenance base is a model that's no longer viable for what customers expect. They want a service provider that's delivering continuous innovation in service, and that's a big change. That's a big change to how we engage with our customers, how we support them, the service levels we're committing to. So, I lived through a bunch of that stuff at Oracle, transitioning to the cloud had a role for the last six years; doing that both from a sales and a global strategy role. Here, we're trying to do it better, faster, and never lose sight of the customer. >> So, you've serviced the manufacturing sector. >> Yeah, yeah. >> It's still a lot of Infor's business that install base and that maintenance. You're in the process of transitioning those customers. >> Yeah. >> So, that takes a lot of care, a lot of feeding, cause anytime there's a transition everybody wants a piece of that action. So how's that going, what's the conversation like, and why should they stay with Infor? >> The conversation is, One: We really believe in a pragmatic business-led path to the Cloud. There's not going to be any forced march, no technology agenda that's going to drive us. It's got to be driven by value. We've got to present a business case to them that makes sense. That makes them more productive, now allows them to better engage with their customers, delivers innovation to their supply chain. So that's what we're spending a lot of time talking about. What's the case for change? What's the business case for change? I mean, all of the stuff about operating the Cloud, the service levels, potential total co-services, great! But, at the end of the day we deal with pretty, we're dealing with manufacturers. They're pretty down to earth. They know that they make their money building stuff, and shipping stuff and servicing that product. So we got to be engaged at that level, to show them how we help them do that better. I think the excitement is growing. That they recognize that there is real net new business value, new innovation that could really help their business. >> So lets talk about that. Forced march is a powerful phrase and you certainly see that in the industry. Thinking about supply chain, and the opportunities to drive even more efficiencies out of the supply chain, maybe through automation, we've heard a lot about RPA. >> Yeah. >> Maybe even bring back some of that offshore manufacturing. >> Right. >> That's certainly a conversation >> Right. >> that's going on in your world, so talk about that a little bit. >> Yeah, so one of our diamonds in the Infor portfolio is a product called GT Nexus. Which is, its been around for about 20 years. We have 65,000 companies around the world who are operating on a common network based platform that provides supply chain visibilities, supplies supply chain financial processing. Connects brands to their manufacturers to provide all the visibility and control and that. So, that's a powerful capability because you're right, it's an incredibly dynamic time. With the change of trade wars, weather events that are ever increasing. The supply chain's a very hard thing to manage. So if the asset is we've got a platform that enables companies to connect much deeper in their supply chain then use that information to make far better decisions on how they get their products to their customer at the right cost. So, and I see, you know the supply chain market, I always think of this transition to Cloud in waves. You know, we had the first wave breaking was the sales. Then the HR, the finance function. Operations in supply chains is the one that's cresting on the horizon. And you know, keep that going, we've got our surfboards in the water, we've got great capability. And we're really, really excited about what we can do for our clients! >> You got to ride the waves or you'll become driftwood >> How big is that wave? >> Well, hey that's the biggest market, right? I mean, you look at the size of the Enterprise software spend. Core ERP supply chain industry functionality is the big piece. It's probably two. It's probably by an HR, CRM, financials together, and it's not even as big as sort of the industry supply chain, manufacturing, procurement market core ERP market. So, its big! Its a big opportunity, but it requires a much more sophisticated response because you talk to our customers they're like hey, we operate our plants 365 days a year, three shifts sometimes in peak seasons. We can't afford an environment that isn't mission critical, that doesn't step up to service levels. So, you know, we're working really hard to address the mission critical system challenge, not just the benefits and payroll. >> So, there's certainly an opportunity with AI, with machine learning, certainly more analytics, bringing that to the manufacturing world. >> Oh yeah. >> So that's clearly fundamental to your strategies. >> Yeah. >> Is that, in your view, the tipping point to get really this whole market moving? >> I think. I mean I would agree with you. Its sort of an accumulation of digital capabilities. Certainly, mobility's sort of proved that its important, but its a little bit of a nice-to-have. Some of the innovations around user experiences, is really important but nice-to-have. I think that is the game changer. When you can use data as a weapon, a competitive weapon that you can make decisions faster, and how you discount your product or how you identify shortage faster than someone else. That's where, there's real money that comes out of that. >> What about Block Chain? We hear a lot about Block Chain in the supply chain and cutting out the middle man. We haven't heard much here about it, its not something. We're going to ask Charles. Somebody said to me, Once Charles gets on it, boom the company is behind it. >> Yeah. >> But, how real is that in manufacturing and supply chain specifically? Is it just way too early? Do you think there's potential there? Have you looked at it? >> Obviously we've looked at it, we've worked on with customers on prototypes. There's a couple areas, you know, there's a lot of hype as you guys know. You talked to a lot of us, a lot of hype in that space. It's certainly unproven in a lot of areas. But we think in the area of supply chain financing, Block Chain has a very, very powerful, you know, where you have multi parties, you've got suppliers and logistics companies and banks all who need a piece of information. We need distributed capabilities around that. We think there's a big potential in some of that area. We're talking. We're working with some of the banks on that. We think in the area of getting deeper into the supply chain around sustainability, to the ethical and traceability of the Supply Chain. You know, where you're goin down. Yeah we got customers in the pero business that are going down to the farms. They want to know exactly the lineage of all of their stuff that's going into their product that's ending up in a consumer. That's potentially a more efficient mechanism, to have all these different entities collaborating on a distributed model. So, I mean; and especially if we talk about the GT Nexus Network. There's natural extensions to it. That it already is a common platform that is serving a wide variety of companies, logistics companies, and manufacturers. So there's a lot of natural exit points from that, sort of, that integrated network to support a couple of these more extended processes that are a little bit more distributed. >> Yes, the smart contracts maybe fits there, and you talked about distributed a couple of times. What about IOT? The pendulum seems to be swinging now. Obviously Cloud is hot. Its got a re-centralization. But IOT's a whole new world. You get a lot of IT companies kind of pushing the IT model top down into operations technology and we don't think that's the way it's going to work. That the OT guys are actually going to drive the standards and the trends. What are you seeing? >> Well I think yeah hey, the people that have the, that make the equipment, you know, make the pipelines. Hey, obviously they got a big stake in this. You know, they understand how their kipid works, they know how to attach the sensors. They know how to translate things that are going on in the machines into data. We're going to be, and we're going to be taking that data, and how do you connect it to a business process. That's something that they don't understand. They don't understand how a heat event could translate, could connect to a maintenance process and how do you deploy a technician with the right part to go in there so they can offer some proactive service? So I think there's going to be a very tight partnership, where people coming from the equipment up, or the asset up, connect with the people that understand process analytics and sort of execution. >> Yeah. You talked about sustainability there just a moment ago, so obviously companies, their focus is changing in that regard. Right? People are paying more attention, a lot of that is being customer driven. >> Right >> At the same time too, in terms of distribution, in terms of manufacturing, customer expectations are changing too. Right? >> Right. >> We expect things on a much different time table. >> Absolutely. >> So how are you helping your clients recognize all those things? Like you're thinking about tomorrow today, and trying to get them to address that in terms of their technology plays down the road to meet these really fast changing demands. >> Yeah, I mean one of our really dominant industries is distribution. You know, probably three out of five distribution companies around the world run our software. So distribution is a space, typically between the manufacturing world and the consumer or the retail world is under tremendous pressure. While Amazon is inching into distribution centric industry so there's a lot of pressure from that, but there's also rising expectations that you have to do instantaneous fulfillment. That you have to provide complete visibility into where my order is, when am I going to get it, because I don't want to carry this supply. You got to carry it. So we're seeing a big rejuvenation of that industry, a little because of the pressures driving them to rethink e-commerce, to rethink the types of services they're providing to their companies. That even in some cases they're sneaking into retail, and having that type of experience because they need to compete in different ways. And I think that's always, the industry change is good for companies like us that have a lot of experience in the industry cause we can help them! Ya know, and they need a catalyst, right? They need a catalyst to go out and change and rethink how they operate, and it's created a pretty interesting opportunity. >> So, I wonder Rod if you could talk a little bit about, I know you're only a few months in, but just your impressions of the differentiation. Give us the bumper sticker pitch. Why Infor? How are you different? >> So, I mean, three things. Just netted out three things. Industry, and we talk a lot about industry. We talk a lot about last mile, its real. Its compelling to our customers. They're tired of having to finish the software for the vendor at their site. They want the provider to finish the software and take it to meet their unique needs. Two is I think even though we're smaller than some of the big, big names out there, I think pound for pound we out innovate almost every company. And I can talk very specifically, transitioning from a very, very large competitor. When you're actually looking into the detail of what we've actually delivered around AI, or what we've actually delivered around analytics or mobility, and pound for pound we fight way above our weight on that front. And I think, you know, if you look at even what we've done at Hook and Loop Digital over the years, the types of proof points we have with customers are something that very few of our competitors could boast. So I think, digital over use term, but just sort of understanding how this new technology works and being able to translate that to our customers is huge. And three, is culture. I think we have a fast oriented culture. There's not a lot of levels. We can cut through the nonsense for our customers pretty quickly. We organize around our customers, we don't have 3,000 sales teams trying to sell them piece parts so we can do the solution thing. And we're really working hard to differentiate on customer centricity. I made the comment yesterday at our executive forum that, in general, service at Enterprise Software stinks. You wouldn't accept, ya know, if a retailer was treating you the way the average Enterprise Software, you wouldn't accept it, right? You'd go somewhere else. We've had the benefit, or we've had customers that have such big investments in us, they have to deal with it. And we need to, we have an opportunity to fix that, to change that, to really reorganize and reorient our customer around the outcomes that matter to them. And its so important, if they're going to trust us. And its really about trust. They got to trust us to run their applications, our mission critical applications in our Cloud. We need to really change the game on that front, and we're doing a lot of things structurally. Like for example, maybe someone talked about were taking development customer support in Cloud operations, integrating that into a common organization. So, there's no finger pointing. If something goes down, its not well its the network, Its a bug, Its a knowledge issue. It's one team that's accountable for making sure that we resolve that issue rapidly. Same on the field side. So now we're organizing for manufacturing and distribution. Really, all the resources we need to both sell and service, deliver for our customers in a common team, so there's accountability. And on both sides. There's our product side, product and Cloud ops side, there's accountability and from a sort of customer engagement or accounts management accountability. And then, you know, we got to do a lot of things around service and automation, and better, proactive. We're running their cloud, we should be able to tell them, hey, this isn't running optimally. We need to come in and do this change. I mean, that's where we need to get. That's where the industry needs to get. And we want to get there first. >> Well, you're on the right path. >> Yeah. >> Again, congratulations on the new position, >> Yeah, thank you! >> and we appreciate the time here today, and wish you all the best down the road. >> I appreciate what you guys do. I love your show and content. >> Thank you, Rod. We appreciate that. Thank you sir. Back with more here on theCUBE. We are at Inforum 2018. We're in Washington, DC. (electronic jingle)

>> Announcer: Live from the Javits Center in New York City, it's The Cube, covering Inforum 2017. Brought to you by, Infor. >> Welcome back to Inforum 2017. I'm your host Rebecca Knight, along with my co-host Dave Vellante. We're joined by Marc Scibelli, he is the chief creative officer here at Infor. Thanks so much for returning to The Cube. >> Thanks for having me again, it's good to see you guys. >> So last year, the big announcement was H and L Digital, Hook and loop digital. Bring us up to speed, give us a status update of where you are now. >> Well we're a year later, I think what's really important is that we've established our application development framework, which allows us to rapidly deploy our prototypes, rapidly deploy the projects we're working on for a lot of customers. We've had a lot of wins over the last year. We're working closely with Brooklyn Sports, both the basketball team and the stadium and entertainment center. We're working with Travis Perkins, we're working with American Express. So we've got a lot of great client wins in our belt. We've learned a lot over the last year, but most importantly we've been able to actually fine tune our application development framework to bring that stuff to market very quickly for our customers, which has been a very big deal for us. >> So you mentioned a couple of client wins, Brooklyn Sports, let's unpack that a little bit, tell me a little about, tell our viewers specifically what's gone on. >> Yeah so, Brooklyn Nets basketball team here in the U.S., player performance a little bit down, so we're working with the performance coaches, we're working with the telemetric data that's coming out from the players. Things as it pertains to the arc of the ball throw, or the scale to models of how they perform or how much sleep they're getting. We're tying into a lot of IOT devices that the players use. We're bringing all that data into one place for the performance coaches and then allowing them to make better decisions on the field, on the court, in real time. So you'll see actually, behind you guys is our half court. We've actually set up a half court to show some of that data that we're bringing in about player performance. We actually run an NBA player assessment and show your player readiness, I hit like an eight percent readiness (Dave and Rebecca laugh) >> Rebecca: There's still time. >> Yeah five, eight I didn't think I was going to get very far in the NBA. >> High single digits. >> High, yeah, high, real high. So we're working a lot around player performance, certainly. And also with Brooklyn Sports Entertainment around the Barclay Center here in Brooklyn, how they can start to brand that experience. Nobody really has an affinity for an arena, you go and see Beyoncé or you go to watch the Nets. You don't really think about going to the Barclays Center, so how do you start as soon as they walk in the door, engaging with the customer using technology to drive all this value all the way through. How do you find the shortest beverage and bar line. How do you find the cleanest bathroom. How do you find, to get beverage and drinks and food delivered to your seat. That's all going to be technology that's going to drive that. A lot of our clients we've installed the digital backbone underpinning of that with our cloud suite. And now it's our job to commit a certain, creating these apps that differentiate them in the market place, help Barclays compete against other next-gen stadiums. >> So the Nets example it's similar to Moneyball but different, so he's talking the arc of the ball and so the remediation of some of those, the optimization of some of those, is just different training patterns or different exercises or drills that they could do. Whereas Moneyball it's like this unseen value, unbased percentage for example, are there analogs to Moneyball? Like I was listening to an interview with an owner the other day and the interviewer was beating him up about one player and he said well if you look at the deeper analytics, I'm like oh, deeper analytics what does that mean? So are there deeper analytics? >> Absolutely, you know we've left a lot of the basketball to the basketball professionals. When we started this thing the GM said to us, "Should we really get this started with" "you guys? What do you know about basketball?" We looked around and it was like an Englishman next to me and myself and we're like we don't know a lot about basketball but we hope that, that's what you're bringing to the table. We know a lot about how to bring the data science together, we can bring the AI in, we can bring all that together for your performance coaches and work with them Just like we didn't know a lot about farming and agriculture but we can work with feed companies to help them optimize for their customers. So it's not about what we knew about basketball but up to your point, those performance coaches are definitely finding those little nuggets of data to help those teams perform better. I couldn't tell you more off the top of my head cause that's how little I know about basketball. My eight percent performance rating will show you that, but they are looking inside that data and able to find that. And the trick is bringing it to them in real-time, bringing it so that they don't have to go into deep excel documents. That's what they were doing before. It was all stored in excel and they had to go through it and maybe somebody make a pivot table or something. >> Rebecca: Or watching play tapes. >> Or watching play, absolutely, of course. And by being able to assess all of that data too as well and bring that into the feed and be able to actually assess that and report it back into the larger system we're providing. It gives them a lot more visibility so they can find those little nuggets that they know as basketball professionals. >> And Burst is part of this solution? >> Not currently, no, but certainly we will be needing the Burst into that play, yeah. >> So Thomas Perkins is another example -- >> Marc: Travis Perkins. >> Travis Perkins, I'm sorry, that you mentioned. What kind of things are you doing there to make make that company able to really use data more wisely? >> So Travis Perkins, one of the largest building manufacturing supply company in the U.K. over 2000 distribution locations across England, very strong in its footprint. It's a really strong brand in terms of, sort of the Home Depot of the U.K. They put in M3 last year, it was a big announcement and it was a very large initiative for them and that's the digital backbone we talk about. So now it's our job we're coming in now we're automating a lot of their systems for their distribution centers so they get a better customer experience. So when I go into a Travis Perkins distribution center, I can get what I need much quicker so that's kind of the baseline thing that we come in and do. We look at ways to optimize for example if I could fah-bin with my truck and actually just pull my truck fah-bin, you know it's me, my order is ready. I don't need to get out of the truck, they pack my truck and I just drive out the other side. How do we create engagements for visibility models for the distribution managers to be able to see what's selling, what's not selling. Who's performing, who's not performing. Those are the things that we do as the baseline of the experience and then additionally to that, we look at new business models with them. So we're actually helping them think about new ways that they can create subscription models or ecosystem models. So, for example working on, they're working on the tool locker rental, setting up a,basically locker or rental facility, then using software to be able to access that locker and then you sort of create a subscription model to that. I'm able to just pull up, punch in a code, that's my tool locker, I get my tools right out of it and I can drive right off. And then doing it in places geographically that make a lot of sense for them. So that's kind of the best time, I think we get these signature experiences and optimize on top of the backbone, but then we create these whole new business transformation models of these companies, that's really exciting, really helpful. >> So retail's an interesting example everybody's got an amazon war-room trying figure out how to compete, where they can add value. What have you seen specifically in the retail business? >> I just moderated a panel with the CIO of DSW and the COO of Crate and Barrel on either side of me and it was exciting to see their, they feel a disruption but they're certainly eager to take it over. So, on the Crate and Barrel side we're seeing them be, really beat up by the Wayfairs of the world, three billion dollar valuation. They can get the market much quicker, they're running products in a much different way. Where Crate and Barrel has a much longer lead timer, the CPQ model. They've got to configure pricing, quoting, get it out. Takes 12 weeks to get a couch. How do you get, on the supply chain side, how do you get that shorter. So they're working with Infor to get that supply chain shorter. So they can compete on a shorter lead times but we're coming in to help them do is also look at how can you start to create experiences while you're waiting for that couch to be produced. Or while your shopping online what are things that you can do to know how long it'll take to get that item. And now that we just take all that digital backbone of that supply chain and create new experiences for it. On the DSW side we've been working really closely with them on point of sale as well as deep customer experience, apps for them with their employees. They really see their employees as the key tool to driving loyalty to their stores. So, we've been working on brand new apps in the mobile space that'll help their employees be able to serve their customers a lot better, have a much more tied loyalty program to their job performance with the customer's loyalty. So, a lot of great things there that we're working hard on. But certainly it's a massive behemoth of competing against amazon as a retailer. >> So what's your advice then for a company that is, and you're talking about companies that are already being very thoughtful and planful about this transformation, and understanding first of all that they need to transform, that they need to change or else they'll be left behind. So what's your advice for companies that are just starting on it? >> I think we kind of look at this as a holistic approach, we cannot take a little nibble bite-size out of the problem. So when it comes to digital looking at the entire ecosystem, looking at the operations, looking at the customers, looking at the employee. Saying what are we doing on our core backbone of the operations to make that run efficiently, to automate that. Let's do that, let's get that out of the way of all those people, let's make that run as quickly, as streamline as possible. Our cloud suite certainly help companies do that. And then, let's look at how we can start to transform the way they do their, they function inside their business by creating these functionally integrated models between all three. Between the operations, the customer and the employee. And let's create new experiences that live on top of that of that backbone that drive new value and until you do that, until you leverage your brand, like Crate and Barrel can leverage their brand if they just shorten that supply chain and start to optimize how they deliver. DSW can leverage their brand as a shoe warehouse if they provide a larger assortment and a better experience in-store, they can compete against amazon. So, to do that, we need them to, I would recommend companies, think of the approach holistically and not as a small little bites of just let's create this app and this one app is going to solve our problems. It's not, you got this much larger holistic approach you need to take. >> What percent of the Infor portfolio has Hook and Loop touched, affected? >> So, Hook and Loop core, certainly the GA products have touched everything. You'll see tomorrow on-stage Nunzio Esposito, our new head of Hook and Loop core. Who's running the business that when I first met you, I was running. They're doing very well and they've touched, I would say percentage-wise, 80% of the product if not more. Certainly their products are driving our business, like EAM, ACM financials, they have re-invented. And you'll see it tomorrow, they have done some incredible work. They just, they'll be releasing tomorrow, it's pretty exciting, a new UX for an entire cloud suite, so that pretty incredible. How Colman will be integrated into our cloud, it's a big deal so how do you create UX for that. And then certainly of course, how much UX and UY do you take away because you introduced Colman. You could take a lot of UX and UY away, a lot of functionality gets stripped away. So it's changed the methodologies we've used in the Hook and Loop core team but Ninzio has done a great job challenging himself to do that. >> Rebecca you were saying when you read the press releases around Infor they use terms like beautiful and so it's very apple-esque. Where do you get your inspiration? >> I think it's the consumer great products we talked about years ago when I first met you. The idea that how I function, like daily life at home, should echo how I function at work. Certainly now we're getting inspiration for how companies that are born digitally are creating these models that drive them. How we can help other companies do that as well. so, we're inspired by everything that touches us. To be honest , I still use my TEVO, I might be the only person left, (Dave and Rebecca laughing) That's not true they're doing very well >> I like the little sound effects of TEVO, I know what you mean. >> I can't say I'm the only person, but I'm probably the only person that'll admit it. That I love my TEVO. But these are things that I've watched them, not just change their UX like we did with Infor five years ago, but now they've changed their business model, they've changed what they've become as a hub and as a digital solution. How they used media channels to drive their business, I think that's incredible and it's a similar journey we're going on. So, there's a lot to be inspired by. >> Why should the consumer guys have all the fun? >> Marc: Yeah exactly. >> So how do you keep your team, you're the chief creative officer, so how do you, you talked about what inspires you and what inspires the company as a whole but how do you, keep a culture of creativity and innovation going? How do you keep the momentum? >> We've been really fortunate to have a really great support system by the executive team, Charles Phillips, Duncan Angove, certainly have been incredible about needing a team like Hook and Loop. When I met David it was 15 people maybe a little more, and now it's a 120 that run that core team. We launched H and L Digital last year, we were like nine people and now we're over 40. That investment, those dollars they put back into these kind of endeavors are really indicative of that . And I think that it comes through to the creatives and the people that we bring in that this is the kind of investments that Infor is interested in. We have a beautiful working environment inside New York City inside our headquarters. We have a beautiful new garage we just opened up, an innovation lab, we get to play with the greatest toys. I think we're actually very, very fortunate, to be inside a company like Infor and get to work with the people, we get to work with as designers, and as creatives. And that was an up hill slope to keep people motivated to do that as creatives and we call them left brain creators. I think we're there now, we turn away a lot of people to come work for us now. So it's pretty exciting. >> New York, London, Dubai, right? >> That's exactly right thank you, yeah. We are, we opened London just recently, we're opening Dubai next and we have two teams in New York. It's pretty exciting. >> Rebecca: Great. >> Love to see the Dubai. >> Yeah, Dubai is being built up right now, we have an office there already. >> could be the next destination, >> Cube Dubai. >> We should do a cube Dubai, that'd be great, they would love it there. >> Alright. >> I love it. Well Marc-- >> Put that on the list. >> Marc, thanks so much for joining us it's always a pleasure having you on the show. >> Thank you >> I'm Rebecca Knight for Dave Vellante we will have more from Inforum after this.