from the silicon angle media office in Boston Massachusetts it's the queue now here's your host David on tape hi everybody welcome to this special edition of cube insights powered by ETR this is Dave Volante and we've been running these breaking analysis segments and it's timely because oracle last night announced earnings ahead of expectations they were expected to announce today a Friday but they announced early ostensibly because Co CEO Mark Hurd is taking a leave of absence for medical reasons so of course we we wish him the best hope everything's okay with him but but but that looks like they pre announced or announced ahead of schedule in order to get that out of the way and prepare for Oracle OpenWorld Larry Ellison and Safra Catz are going to be filling in during mark heards absence but so this is a breaking analysis on Oracle's earnings I would call this you know can expect more of the same so Alex if you kind of bring up the financial overview of Oracle we'll dig into it a little bit so Oracle is a company with around 40 billion dollars in annual revenue it's growing it you know single digit growth maybe you know 1% of the top line last quarter they've got a large market cap 187 billion dollars so they consistently trade in the four and a half to 5x revenue range and they've got an outstanding margin of operating margin of 42% is very high you know their software company and very very profitable software company that is a non-gaap margin their free cash flow is also very strong they throw off about 14 12 to 14 billion dollars annually in a trailing 12-month basis in free cash flow and the other thing about Oracle I made this point many many times in the cube is Oracle spends money on R&D they spend about fifteen percent of revenue on on R&D they've got a lot of cash they got you know over thirty five thirty six billion dollars in cash and short-term investments but they of course also have a some long term debt over 50 well over fifty billion dollars in long-term debt now that doesn't bother me some people point to that as a concern but if you look at Oracle's EBIT it's many many times greater than its interest payments I think you know 3x is kind of the benchmark they're an Oracle you know whose well well over that de miel 6 7x be bit relative to its interest payment so that's really not a concern of mine but definitely is interest on the debt is oftentimes its tax deductible and so it can be a good source of capital it's cheap cheap debt and of course Oracle's got to compete with some of the cloud suppliers building out more data centers they just had an announcement in that in that regard and so it needs capital even though it you know it can't spend nearly as much as Amazon Google and Microsoft not even close it would take Oracle years and years and years to spend what what Google does in four months but but nonetheless they need cash to compete in their business Oracle's got a shifting business mix from kind of lower margin hardware you know the remnants of the Sun business and and really shifting to a higher margin cloud services and support Oracle has really gone all-in on on cloud again even though it's really it's cloud is not competitive with the hyper scalars but it's sort of the Oracle cloud the redstack cloud but in that that business is growing it's around growing at around 4% from a constant currency standpoint this past quarter it's shifting Oracle's shifting toward an annual recurring revenue model and it's license business is declining and so you saw that last quarter declined around 6% and you're seeing a major shift from on-prem to cloud with Oracle ERP cloud ERP is where the action is for Oracle and I'll show you some data on that from from ETR it's really fusion fusion ERP and NetSuite they're growing it you know combined well over 30 percent last quarter and as I say they get the news here is Mark Hurd is going on a leave of absence we got Oracle OpenWorld coming up next week and you know they're going to be talking about what we call cloud 2.0 Larry Ellison I'm sure is gonna be talking about autonomous database there's gonna be I'm sure some Exadata announcements and I'll talk a little bit more about why that's important now I want to share with you some spending intentions from ETR we've been last couple of months we've been sharing enterprise technology research data we've partnered with them to do these breaking analysis and these cube insights ETR has a panel of about 4,500 CIOs IT practitioners and they go out quarterly and do spending intention surveys and I'm showing you data now from the july 2019 survey focused on spending intention intentions for the second half of 2019 you can see the number of survey respondents was 1068 out of that 4,500 panel what this slide shows is if you look in the left-hand side you can see the the the products or the categories of spend so there's on the reading top to bottom fusion Oracle Fusion NetSuite Oracle overall and an Oracle on Prem so these are the categories some of the categories that ETR captures and what we're showing here is is the calculation of net score and I'll share with you how net score is is calculated so if you look on the left hand side you'll see the dark red that is we're leaving the platform the light red is we're gonna spend less the gray is spending as flat the dark green is we're gonna spend more and the lime green is we're adding the platform so if you take the green minus the red you get net score so let's look down as I said fusion and NetSuite are where the action is for Oracle you see the net score here is 14% for fusion 12% for NetSuite Oracle itself is 7% and Oracle on-premise minus 4 these are not great scores we shared with you just recently snowflake and its net score snowflakes and net scores you know 81 percent we shared with you some data are around UI path that's also 80 percent plus net score these are much smaller companies but they're growing very very fast and I'll share some other scores from Oracle competitors in just a moment I also want to point out the shared accounts what the shared accounts are is the number of mentions that these platforms received in within that n of 1068 so you can see the fusion and NetSuite in a relatively small at 80 and 87 but still statistically significant Oracle itself very very large you know huge install base 1329 and then Oracle on Prem at 282 so there you have it I mean this is not barn burning this to me underscores that Oracle is losing share and now and I'll show you that in context in this next slide so again same kind of format with the the net score calculation but what I've done is compared Oracle to service now workday salesforce an SI p now look at service now service now is a net score 53% with a number of shared accounts of 358 so a very large sample inside of that 10 sec 1068 I'll show you some time series at a moment service now obviously very strong company they get a valuation now that's up actually higher than workday believe or not we've talked a lot about the the CEO transition and on and on and on and we've covered the service now shows for many years but some very strong very strong install both growing their Tam it's a into new markets and so you can see their and their workday as well extremely strong now Oracle will often you know give examples of how its beating workday I think in the earnings call yesterday Ellison talked about how they beat you know workday at McDonald's you know when you peel the onion and those things oftentimes it's one division or but who knows you know it's very possible that that you know Oracle swept the floor of workday but but regardless workday is growing much much faster than Oracle it's taking share from Oracle despite you know the examples that Oracle gives Salesforce as well same with Salesforce it's growing much much faster than Oracle if you look at ServiceNow workday and Salesforce even s ap look at sa pees net score 31% which frankly we consider neutral and it's not like sa pees you know burning the bar and I they're but much much stronger than Oracle 7% net score so again I say it's some sort of more of the same Oracle its earnings are kind of mad I mean it's throws off great cashflow it's got great earnings but there's no growth there and and as a result you know people are down in the stock a little bit today and that combined with the herd news and then the stock should be down based on the earnings announcements a little bit of a disappointment or of course Oracle focus is on on the profit and today people are rewarding growth that may change and I'll talk more about that in a moment but before I do that I want to show you a time series so this is the same competitor service network day sales force s AP and Oracle all the way back to January 2017 the January 2017 survey so you can see that ETR takes these surveys in January April July and October they're just now running the the October survey so we'll have some you know up-to-date results there but you can see the net score is what I just showed you 53% 52% 44% for those leaders those growth leaders very very strong these are the share gainers s ap holding at 31% you can see Oracle down in the single digits each of these companies is actually kind of holding serve if you will but again ServiceNow workday Salesforce growing much much faster than the market growing much much faster than that Oracle so let me summarize look so again mark hard leaving a leave of absence for medical reasons Ellison Larry Ellison and Safra Catz are filling in for heard I'm sure you're gonna hear some more talk about that at Oracle OpenWorld this week Oracle's losing share in the enterprise software space despite what they tell you that's the fact they are a company around around cash flow EPS and stock buybacks that's how they're keeping the stock up it's an effective technique everybody does it Oracle make stuck in acquisitions here and there I've been very aggressive over the years and it's going hard after cloud it's an Oracle cloud it's it's it really is around their database which the Oracle remains the leader for mission-critical Database Oracle has the best database for mission-critical but it's under attack in all those non mission-critical areas with whether it's Mongo we showed you the snowflake data the other day I mean there's this dozens and dozens of database competitors that are going after Oracle at in the periphery but they remain the core leader in mission-critical database fighting it out with with with Microsoft and IBM and and others but Oracle is by far and away the leader their exadata is the key to Oracle's lock spec in our opinion because Oracle's got a fight for you know for straight database they've got to fight all these other database competitors once a once a customer decides on Exadata Oracle's Gotham and so that's why Oracle is putting so much effort into exadata I'm sure at Oracle OpenWorld this week you're gonna hear a lot about exadata and autonomous and all kinds of stuff that they're doing at exadata and try to make it a an increasingly competitive platform Orgel also has a very strong apps business and that's really the linchpin to its it's cloud its cloud in our view is not even closely competitive with with the cloud infrastructure at Amazon Google and Microsoft and those companies spend much much more on capex they have you know a much greater infrastructure as a service Microsoft's in Microsoft's case got very strong software estate at applications business Google a massive scale so from a just a cloud infrastructure standpoint you know really Oracle is is playing catch-up just like IBM is and probably will never catch up or go over all again it's sort of a story of man more the same until the market sentiment shifts toward cash flow and earnings its stock is in my view is gonna trade inside a range I'm not a stock picker I don't make stock recommendations but I'm you know kind of a fundamental analysis and observer you know I just don't see that that stock breaking out there's really no growth story there and the markets rewarding growth now if and when the market does turn down let's say there's a recession people will reward companies like Oracle you have the cash who can you know do the buybacks or companies that pay dividends and so Oracle holding serve making a lot of right moves you know Larry Ellison is you know leading the ship obviously a very smart person don't bet against that individual fact is they're losing share but at the same time they're running a playbook that's working and it's working from the standpoint of EPs and cashflow and I think that story is going to continue so they have it that's our analysis thanks for watching everybody we'll see you next time this is Dave wante with cube insights powered by ETR

>> [Announcer] Live from Los Angeles, it's The Cube, covering E3 2018, brought to you by SiliconANGLE Media. >> Hey welcome back everybody, Jeff Frick here with The Cube, we're at E3 at the LA Convention Center, 68,000 people milling around, but we've got kind of the backdoor access here to the Warner Brothers Games booth, so we're really excited to be back in here, the inner sanctum, talking about some of the new games coming out and we got Phill Ring, he's the Executive Producer of TT Games, Phil, great to see you. >> No, thank you very much for having me. >> Absolutely, so you're in charge of this wonderful game, that we've got on the wall behind us, the Lego DC Super-Villains? >> Sure, yeah, I'm lucky enough to be one of the incredibly talented team, 'cause we're really excited about this game, Lego DC Super-Villains is something we've actually been playing around with as an idea for a while, you get to be the villains, you get to be the bad guys, so we're really excited we actually finally get to show and talk about it. >> Right, after doing what, three games of Batman, so now you get a flip over, you get to be the Riddler or the Joker? >> Yeah, this is it, so with the kind of DC universe, we did the Lego Batman titles, but DC has amazing villains, you've got Joker, you've got Harley, you've got Lex and we were like you know what? Let's play as those, let's do something really cool, let's do a story where we're focusing on the villains, because we've never done it before, we think it'll be quite fun and hopefully people are gonna really enjoy it. >> Great, so it's coming out, so give the particulars for everybody at home, who's waiting to get their order in. >> Sure, so it's available October 16th, it's actually available for pre-order now and depending where you're pre-ordering it from, there's actually a really cool Lex Luthor power-suit mini figure you can get, so it features in the game and then you can actually have that model sat on your desk, so I'm really excited, I'm gonna run off and pre-order it as soon as I can, 'cause I want that figure. >> Well, that's cool, but the other feature you talked about before we turned on the cameras, you can actually make yourself into a Lego figure, right? >> This is really cool, yeah. So when we were looking at this game, we were sat there thinking, okay, villains are really, really cool, but I wonder what it would be like if I could put myself into this world, what happens if I'm playing with Joker and with Lex, so we decided to put the Character Customizer in, so right at the very beginning of the game, Commissioner Gordon's heading to find out some information about this new character and then you customize that character and that's your character, so you make whoever you want, as crazy as you want, there's loads of kind of depth to the Customizer, you can change decors, colors, torsos, facial features, hair pieces and then that character appears throughout the story, so they walk out in a cut scene and that's really cool and then that character unlocks new powers and abilities and becomes stronger as you play through the game. >> Right, so I'm just curious on kind of the evolution of the game, again you did some earlier versions, that weren't the same game, but you know, this one is kind of built onto that, what did you discover, in terms of how people play the game? One of my favorite topics is degree of difficulty, >> Sure. >> How do you figure out the degree of difficulty, to make it difficult enough from excited to attack a challenge and conquer it, but not so difficult, where I'm just banging my head against a wall and throw my controller out the window and say, I just can't get through this thing. >> So that's something that the team do really, really well. We always look at it and go, okay, we know that these games are for a younger audience or at least to start with, so we want something that an eight-year old kid, who may have never played a Lego game before can come along, have loads of fun with this world, so we're making sure that we're kind of educating the player, we have a new tutorial system in this game, where we can show little videos to go, so you've just unlocked this cool power, this is how it works. So we can kind of educate people, but then we know that we're gonna have like either fans of Lego games, but also like DC Comic fans, like we have people kind of telling us, "Oh, I play this with my wife and things," so they want a bit more of a challenge and that's when we get to go into like the Free Play world, so once you're playing the story, you can then go explore all these locations and you find the slightly trickier puzzles, where it's like, oh, I need to figure out what I need to do here, what character do I need, what ability do I need to use? So having that kind of accessibility, so it's really accessible to get into the game, but then there's loads of depth to it, >> Right. >> so that's really cool for us and it's one of these things that we're really kind of happy with, 'cause we also find that the eight-year old kids run around doing all the hard puzzles and we struggle with them, so sometimes it swings, so. >> I was gonna say, so what are some of the things you measure to see if you're hitting that objective? Is it time in a level? Is it time being in there? I mean, what are some of the factors, that you guys are actually looking and measuring to see if you maybe have to make an adjustment, based on the actual behavior? >> So we love getting people to play the game, so we bring kids in and we'll sit there, then we see them playing it and if they're getting stuck, if there's something that's not really kind of standing out to them, if they're spending too much time in an area, not knowing what they're doing, we'll go okay, right, we need to change that, we need to signpost that differently, we need to turn round and say, how can we make it clearer to the player, so they know what they do, but also keep the rewards, so that they feel like they've achieved, that they feel like they've figured it out. >> Right. >> So that's one of the things, like if someone's getting stuck on a level and they're there for like three, four, five minutes and they don't know what to do, we don't want that experience for people, so we'll sit there and go, okay, how can we make that clearer? Is there something we can do? Is there something we can maybe flash a piece of Lego or something and sit there and go, these Lego bricks, maybe you wanna smash those up and that's also really cool, 'cause villains get to smash things up. >> Right, right. >> and go, okay, if I break that, I can make that clearer, then the player will then know what to do and they'll be able to progress. >> So it's really signaling is really the big kind of, way to help them get over that, versus completely changing that piece of the play? >> Yeah, we really do think that we can hopefully change the puzzles to be able to do that, we have had instances though, where we sit there and go, actually, no one gets this, this is too complicated, back to the drawing board and so we'll rip a puzzle out and sit there and go, actually, how do we change this, this is overly complicated, it's too confusing, let's do something different, let's do something that's really cool and it also means that we get to go, let's have a second stab at it and sometimes we get really cool results from it and some of the puzzles are even better than what we had previously, so. >> And the other piece I think is really interesting is clearly these are very well-known brands, Lego's a very well-known brand, DC is a very well-known brand, so you've got a narrative, you've got a story, you have kind of the look and feel, at the same time you want players to be able to do all kinds of things and you don't necessarily know where they're gonna go, how they're gonna interact, so how do you kind of balance the play with the narrative? >> So one of the great things about this game is from a story point of view and a narrative, we actually, it's an original creation and we worked really closely with DC and that allows us to kind of really help with the kind of pacing of the adventure, so as you're playing through and you start off on the first level, when you're breaking out of a prison, you then get dropped into the Open World Hub and we get to signpost people and say, hey, you can go over here to continue the story, but if you wanna go off and explore, you do that, go for it, go see what you can find and then we kind of have something that allows players to keep coming back, because these worlds, we know that there are massive fans of them, so if you turn round to someone and say, you can go to Gotham City, they'll know where they wanna go, like if I'm a Batman fan, I'm like, I'm going to the Iceberg Lounge, I wanna see what it is. So we give players that freedom to really explore it, but then always kind of let them be able to kind of return to the story path and that's another thing that we think is really important, because when people are playing these games, we want them to be able to make the choices of how they play the game. >> Right, great, that's interesting, so if there is a place, that they want to go to, 'cause they love Gotham City, they're big fans of Batman and it's not there, you guys hear a lot of feedback? I mean, do people come back, so that you've got to pump that into the next iteration of the game and the next update? >> Yeah, we do, we listen to what fans do and we've been doing that for years, so ever since we've been doing these DC titles, we sit there and go, what do people wanna do, what do people wanna see? One of the things that I love is that we have massive DC fans in the office, so a lot of the stuff, we'll sit there and we'll see like requests coming in on social media going, I really hope this character's there and we get to look at our character list and go, yep, he's there, who put it in? And then we go chat with them and they go, of course I'm gonna include that character, I love them and some of them are really obscure. >> Right. >> But yeah, we love listening to feedback and seeing what people expect and what they want to see from this world. >> It's really interesting balance, 'cause you get all the leverage from those known brands, those known characters, those known stories, >> Sure. >> but at the same time, as you said, you've got a lot of people, that are really into it and they're gonna hold you to a standard, >> Yeah. >> to make sure, that you're representing everything as they think it really should be. >> Yeah, very much so and this is the other thing about having fans in the office is we keep ourselves to that high standard as well, we sit there and go, it needs to be right, like I am a fan of Gorilla Grodd, he needs to do everything I want him to do, because I know this character inside and out and so when we have people, who are that passionate about the game on staff, we just wanna be able to share that with the world and so when we hear feedback, that people go, "Oh, we love it, it's exactly what I wanted," it's like we love that, it's incredible to know that we kind of feel like we've got it right, we've got these characters right. >> It's so cool though, just the integration of the Legos with all these other brands and just the, and it's not even the Lego blocks, the Lego people and how well it's been able to be integrated with all these other brands and the integration just seems to work so, so, so well. >> Yeah, no, I've been lucky enough to be with TT for over 11 years now, so being able to work on these games and see how we can do a Lego version of these stories and these worlds and these universes, I'm so privileged to be able to do that and the Lego version is different, so Lego DC Super-Villains is a world of DC, that you won't see anywhere else, because it's our take on it, >> Right. >> it's the developer and working with DC, being able to go, let's make something cool and working really closely with Lego and going, what sets are you making? Let's put those in, that's really cool, so. >> It's awesome, alright, well Phill, thanks for taking a few minutes, congratulations on the game and good luck on October 16th. >> Great, thank you very much, thank you. >> Alright, he's Phill, I'm Jeff, you're watching The Cube from E3 and LA Convention center. Thanks for watching. (dynamic music)

hello welcome back mark risen Hopkins here at South by Southwest 2011 and I'm here with Nick do cough from info chimps where I'm from I'm pretty familiar with because I'm a tech center and I hear about these guys all the time you may or may not you should probably should know who these people are but if you're not Nick I'm just going to have you start off with a little bit of an elevator pitch talk about what your company does and acquaint them I hope hopefully they can hear you over the whatever that is a keynote or contest what is going on out there sure thank you info chums is a market place to find share and build on data we have two big customer bases one is the developer community which we're just really focused on making it super easy for developers to build applications you know an application is really two things right it's code and it's a database and there's lots of folks out there that help developers get access to code such as github but there's really not a centralized repository for structured information data and so that's what we're building and we're really excited about it the other part of our business is our marketplace where we have data sets that are published and can be downloaded as flat files so if you're you know mom and pop or you know non technical user and you know data for you is you know viewable in Microsoft Excel that's you know that's the place for you the beautiful thing is it's all found at the same place and that's info gems com I was going to talk a little bit about your recent announcement and Michelle the former contributors SiliconANGLE if you're watching this video you probably know who Michelle Greer is has been excitedly talking in hushed tones don't tell anybody till we announced but check a look at this is really cool your API Explorer and the launch of is it 1000 API is 1000 2000 data sets so i've i've never really dug is deep into your data sets as I have in the last couple of weeks while you've been turning on the API Explorer and uploading these new things so tell me tell me for is all about the broadly about the data sets and the API explored how that works and then we'll dive deeper into a couple of these that are really cool thanks and you know sorry to steal Michelle from you but she's a rock star and we love her so we recently published two thousand new API calls and you know that that's pretty exciting for us we're trying to make you know as much data is available in one place as as there is on the internet and these two thousand API calls range from social media data to weather data to stock data and really you know our key focus here was just to try to think of what are the building blocks for an application and how can we provide just data sets that you know can inspire developers to build applications without ever having to bring data down onto their own server the API Explorer makes it super easy for anybody to come and see you know after they pass through an input what what the output looks like within their web browser so they don't have to go and start coding to figure out what the output is going to look like they can you know get a few samples right there in the browser so the and as someone who is a lightweight developer these days but was a heavy coder back in my early days the API Explorer is what really makes it real in my opinion because you can look at the documentation all day long and we spoke to somebody earlier today that's in the documentation business as soon as you hear that you know it's nor right you know I don't want some ads either you're thinking about it something has to write the documentation which is a which is a big task always or someone's got to read it unless you need it like five minutes ago you you're not going to be hitting the books so but being able to just see a little box and like okay here's what I put into this box and hit the button and see what comes out the other end that's what makes it real so that that's I think something that makes what you guys are doing pretty exciting now but one of the ones that Michele showed me was clearly which is another company that uses you as the platform to publish the data and the AP I and so talk a little bit about what clearly does I can see a hundred uses for this for applications we're developing so talk a little bit about what that does and in depth about as much debt as you can about how they get their data and all that so poorly is a company run by Mac Schneider Hoffer based in London UK and he was previously at Atlas ventures he was a VC you know came back to the bright side of things and started his own company what clerk poorly does is a database across social identities so you know who are you online who am i online I'm Nick do cough um Twitter I'm / do cough on facebook I'm / Nick dash do cough on linkedin and you know it's hard to sometimes find in a programmatic fashion you know all of the identities for a person online and so what queries done is you can pass through whatever you've got twitter handle or Facebook account or a linkedin account and it will help map across all of the other social networks and help you find your flickr account the youtube account your LinkedIn account so that you know developers can help build you know any number of applications we deal we're based out of the cloud air office our Palo Alto group is based on cloud our office so a lot of what we do is using Hadoop to bring structure into unstructured data and I know that API right there I think saved us probably about three months worth of development on one aspect so we're going to be using it just just so you know but I mean being able to surface a surface content in a way that like being able to access you know you know the people that are around it like invented by stop by Southwest you control feeds find people that are there at South by Southwest but you don't always have access to all the content they're publishing because they may not have an auto feed going but you know with something like we really you can pull all their other feeds and then you know just just filter it based on location or date range or whatever it is you're doing and really go up with something useful you know to speak a little bit about what they do and I'm happy to also introduce you to max he's coming into Austin for South by Southwest but I hope you get it through us and not them but so what max does is you know they use indicators you know strong links across your various profiles to see UK is at Nick Duke off really the same guy as facebook / Nick Duke off right you know am I linking to my facebook profile from my twitter profile or you know in my facebook have i mentioned you know back to my twitter profile or my about me profile or something else right so that they can see okay well is this person really this this person well and then this kind of links into the the other discs the other API we were discussing earlier which is the Twitter profile search that combined with maybe the queerly search would be a great way of surfacing like Authority nodes on you know amongst content providers so talk about the differences between Twitter's native profile search we did we ran it on Batman Batman comics my thing and versus the the profile search that you guys have so we're really moving to having you know the data store of choice for us is elastic search it's an incredibly powerful tool that allows you to do essentially boolean searches across large data files for instance the Twitter profile search is a hunt across 100 million nodes and what we've got now is the ability to search across those 100 million users you know with the key words that they use in their profile and that can be you know obviously name it can be how they describe themselves what they like we're even there from Twitter the way that they do it based on just a couple searches that we ran it looks like they have some kind of method of looking both at the tweets themselves as well as potentially other keywords around what you need Charlie in character Gotham news and all kinds of crazy stuff nothing none of it had to do with that man comics per se than loosely associated with Batman so I guess if you're into that there you go but if you want an exact match this would be the way to go so so it's not all social data you've got I know there's some sports related ones in there there's a the raw word searches it was at the British corporate national corpus you've got a couple other ones that escaped me at mall and just a well with 2000 but so lots of interesting data to be able to search tubing so let's uh let's look a little bit broader where did you guys where was the inspiration for this what was the amo because big data is this is the is a focus for us editorially for the next foreseeable future whatever that ends up being because we covered a couple of conferences recently strata Hadoop amazing viewership that we were just talking about the concepts behind big data and it resonated with both our consumer oriented audiences developers of course but also enterprise because big data is something that affects them too and it's not just all about social and mobile and you know the fun stuff that Mashable and the TechCrunch and the web to blogs like to talk about but it's it's crossed over at IT so what was your aha moment that led you to pursue the path that that info chimps has because you're you're positioned at a good nexus for enterprise and all the consumer facing data stores so we'll just just talk a little bit about that journey sure so flip Cromer another one of our co-founders and CTO was pursuing his PhD in physics at UT and in the course of his research no spent a lot of time you know finding and munching data the kind of aha moment for him was it's a pain in the butt to find data online no Google does a wonderful job of indexing you know blobs unstructured information on web pages but they don't do a great job of indexing structured information and so flip set out to solve this problem and asked around his his fellow PhD candidates if anybody might be interested in pursuing pursuing this this this mission and found dhruv bandage m's team and kind of from there you know we've built up to 15 chimps trying to democratize access to structured information so so talk about the process of like data sanitization i know its a mix of automated and hand hand washing of the data so talk if you can talk about that it may be part of your secret sauce but if you didn't talk a little about that process I'd like to learn more sure so one of our kind of core philosophies is we take data and we publish it in a structured format we don't necessarily cleanse it when there's clearly articulated demand for a very high quality data set either we'll find it either through a third party supplier or we'll build it ourselves but unless there's clearly articulated demand we publish it the same way that we find it the only change that we make is we identify columns and rows so that you can make that you know in a machine-readable format okay but and also part of the rolls is documentation of that which is which is your next big but you can only do with 15 people do to so much at one time so you've got all the data published and part of that role is actually making it searchable curated and findable yeah so we absolutely want to continue to work on cleaning up the metadata you know around the data one of the things that we've been working on is a unified format of metadata and so that's something that we're pretty far along on and really excited about and I think it will really help with scalability because you know our data team can ingest data you know pretty quickly at this point you know we're pulling in you know hundreds of gigabytes a week or more probably closer to terabytes a week and but you know we got to make sure that we keep up with respect to you no documentation like you were saying and making it easily findable or we end up in the same place that we were before we started in foot jumps and so what we've done is we've loaded all of the metadata into elasticsearch as well as some of the data so that you know we obviously our search algorithm is part of our special sauce but we try to make you know the data set that's most relevant to you adjacent to the data that you either have or otherwise we're looking for so search search is really becoming a everything old is new again that's like a one of the themes people going back to search and reapplying it to problems that Google you know doesn't need to work on right Google is everybody thinks Google is solved search and I think they'll probably the first to tell you that we got ninety five percent of it down but I think it may be more than that really because there's so many different aspects of search that haven't been tackle I mean you got the semantic side you've got different different organizations that are trying to patch holes in micro site search you know or whitelisted topic-specific search and you're working on a couple different approaches to structure data search so that's that's one of the things I'm seeing is emerging theme what just stepping back I mean you've been like I suspend like a day and a half here in South by Southwest but you've probably been exposed to the the prep a little bit longer than I have been local to Austin what's what are some of the themes you're seeing emerge out of the conference here so you know it's it's all about location right you know you know location local and you know the data that powers that and so with respect to location you know one of the important themes is you know places where am i standing right now and there's a number of folks out there that you know might even tell you different things about where you're standing and so over the next couple months we're pretty excited to announce some partnerships that you know will save for another story to really make it easy for developers to build location-based applications and obviously a big part of that will be you know retail inventory and and and other things about where you are right happy hour specials you know all the other ratings and reviews you know all the kinds of stuff that folks ask for all the time you know can you scrape citysearch can you scrape yelp and you know we won't necessarily but we'll work with a lot of folks who have similar databases or those companies themselves to make it available to our developer community so one of the yet so that's a good position to delve into a little bit because i think that the fear is with companies that sit in a position you do where you envelop so much of an ecosystem is that you will compete with that ecosystem eventually we see it with Twitter you see with Facebook and you know those evangelists for those those organizations will will tell you okay we're not really competing but we know they are I mean either they are or they're just really bad at communicating how they don't want to communicate compete with their own ecosystem so that you leave the data sanitization scraping and otherwise organizing to other people and you're just organizing the organization of the data that that's an interesting point to elaborate on for instance a good number of those two thousand data sets where we took factual corpus of data sets and published them as api's right so we took what was you know structure data and made it published in an application programming interface right and that was something that hadn't been done before and now it's even easier to build on top of those databases right so you know they existed in the wild and we just made them easier to find an easier to access and that's really what we're what we're trying to do very cool stuff big data a theme search a theme South by Southwest 2011 I am Margaret Ann Hopkins we've been chatting with info chimps so a company to watch keep an eye on these guys play with the API Explorer I can't I am I'm not getting paid by these guys to say this I just really like it I played with it I really liked it so I think you should to stay tuned to SiliconANGLE console can hang a lot TV we'll have more coverage coming out of the conference so don't go away