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Summit Virtual Event Coverage | AWS Summit Online 2020


 

>> Narrator: From theCUBE Studios in Palo Alto and Boston connecting with thought leaders all around the world. This is a CUBE conversation. >> Hello everyone, welcome to this special CUBE virtual coverage of the AWS summit virtual online. This is an event that Amazon normally has in-person in San Francisco, but now it's virtual around the world, Seoul, Korea, in Tokyo, all over the world and Asia-Pacific and in North America. I'm John Furrier here joined with Stu Miniman. So Stu, we're kicking off AWS virtual with theCUBE virtual. I'm in Palo Alto with the quarantine crew. You're in Massachusetts, in Boston and the quarantine crew there. Stu, great to have you on to talk about AWS virtual summit. >> Yeah, John, it's great to see you. It's been, you know, interesting times doing all these remote interviews. As many of us say, I sure don't miss the planes and the hotels, but I do miss the communities. I do miss the hallway conversation, but great to see you John. Love the Midnight Madness shirt from re:Invent last year. >> Well, we want to thank Amazon for stepping up with some sponsorship for allow us to do the virtual CUBE alongside their virtual event, because now it's a global community. It's all virtual, there are no boundaries theCube has no boundary. Stu, we've got a great program. We have Corey Quinn coming up and expect to hear from him last week in AWS. He's known for, he's a rising star in the community, certainly CUBE guest and also guest host and analyst for theCUBE. We expect to hear all the latest from his big Zoom post controversy, to really what's going on in AWS, around what services are high. I know you're going to do a great interview with him, but let's start with Amazon. We're seeing a ton of activity. Obviously most recently, last week was the JEDI thing, which was an agency protest, kind of confidential. Microsoft blew that up big time with a post by their worldwide comms person Frank Shaw, countered by Drew Herdener, who's the comms global lead for AWS. And so a war of words is ensuing. This is again, pointing to the cloud native war that's going on with a JEDI conference. I mean, the JEDI contract for $10 billion, which is worth to Microsoft. This shows that the heat is on, Stu. This is a absolute bloodbath between AWS and Microsoft. We're seeing it play out now virtually with Amazon, A.I. large scale cloud. This is huge, this is another level. A DEFCON one basically, your thoughts? >> Yeah, John, you've covered this really well. It's been really interesting plot, number one, you talked about the security requirement, when AWS launched the GovCloud had the CIA as a client, early on many years ago. It was the green light for many companies that go from "Wait, is the cloud secure enough?" to "Well, if it's good enough for "the federal government in the U.S., "it's probably good enough for the enterprise." When Microsoft won JEDI, they didn't have all the certification, to meet what was in the contract. They had a ticking clock to make sure that they could meet those security engagements, as well as one of the pieces on the task board that moved was Oracle made a partnership announcement with Azure. We know the federal government uses Oracle quite a bit, so they can now run that in Azure and not have the penalties from Oracle. So that many have said, "Hey AWS, "why don't you kind of let that one piece of business go? "You've got federal business." But those ripple effects we understand from one contract kind of move things around. >> Well, my take on this is just the tempest in the teapot. Either Microsoft's got something that we don't know or they're running scared. My prediction, Stu, is that the clock is going to tick out. D.O.D. is going to award the contract again to Microsoft because I don't think the D.O.D. wants to change based upon the data that I'm getting from my reporting. And then ultimately Amazon will keep this going in court because Microsoft has been deficient on winning the deal. And that is by the judge and in government contracts, as you know, when you're deficient, you're ineligible. So essentially on the tech specs, Microsoft failed to meet the criteria of the contract and they're deficient. They still can't host top secret content even if they wanted to. This is going to be a game changer. If this comes out to be true, it will be a huge tech scandal. If it's true, then AWS is going to have egg on their face. Okay, so moving past JEDI, this speaks to the large scale problems that are having with COVID. You seeing Amazon, they're all working at home, but they still get to run the servers. They can do it, they've got cloud native, you got DevOps, but for their customers Stu, but people who are trying to do hybrid, what are you hearing in terms of the kinds of situations that people are doing? Are they still going to work with masks on? Are there still data centers that need to be managed? What are you hearing Stu, in the tech worlds do around COVID-19 and as the cloud becomes more apparent, it's obvious that if you're not cloud native, you're going to be on the wrong side of history here, it's pretty obvious. >> Well, absolutely John, there is a bit of a tailwind behind cloud or with COVID-19, everything from, you mentioned work from home. Everybody needs to be on their VPN. They need to access their services, where they are. If you've got a global workforce, if you thought that your infrastructure was going to be able to handle that, you might not be in for a good story. AWS is meeting that need. There's been some of the cloud providers that have had performance issues, that have had to prioritize which customers can get access to things. AWS is standing strong, they're meeting their customers and they're answering the call of cloud. We know that AWS puts a huge investment into their environment. If you compare an availability zone or from AWS, it is very, very sturdy. It's not just, you know, a small cluster and they say, "Hey, we can run all over the place." To be specific Azure, has been having some of those performance issues and there's been some concerns. Corey actually wrote a really good article talking about that it actually puts a bad view on public cloud in general, but we know not all public clouds are the same. So, Google has been doing quite well, managing the demand spike, so has AWS. Microsoft has needed to respond a little bit. >> Since you just mentioned, Microsoft's outages, Microsoft actually got caught on their 8K filing, which I just had me going through and I noticed that they said they had all this uptime for the cloud. It turns out it wasn't the cloud, it was the team's product. They had to actually put a strike a line through it legally. So a lot of people getting called out, but it doesn't matter, it's a crisis. I think that's not going to be a core issue. This is going to be what technology has been needed the most. And I got to ask you Stu, when was the last time you and I talked about virtual desktops? Because hey, if you're working at home and you're not at your desk, you might need some stuff on your desk. This is a real issue. I mean it's kind of a corner case in tech, but virtual desktops, if you're not at the office, you need to have that at home. This is a huge issue and it's been a surge of demand. >> Yeah, there were jokes in the community that, you know, finally at the year of V.D.I., but desktop as the service John, is an area that took a little while to get going. So, Dave Vellante and I were just having a conversation about this. You and Dave interviewed me when Amazon released workspaces and it was like, you know, Citrix is doing so well and V.D.I. isn't the hotness anymore, but desktop as a service, has grown, if you talk about desktop as a service compared to VDI, VDI is still a bit of a heavy lift. Even if you've got hyper converged infrastructure, roll this out, it's a couple of months to put these whole solutions together. Now if you have some of that infrastructure, can you scale it, can you build them up much faster? Yes you can. But if you're starting to enable your workforce a little bit faster, desktop as a service is going to be faster. AWS has a strong solution with workspaces. It really is that enablement and it's also putting pressure on the SaaS providers. One, they need scale and two, they need to be responsive that some of their customers need to scale up really fast and some of them need to dial things down. Always worry about, some of these contracts that the SaaS providers put you in. So, customers need to make sure they're being loud and clear with their providers. If you need help, if you need to adjust something, push back on them because they should be responsive, because we know that there is a broad impact on this, but it will not be a permanent impact. So, these are the times that companies need to work closely with customers, because otherwise you will, either make a customer for life or you will have somebody that will not be saying good about you for a long time. >> Well Stu, so let's just quickly run through some of the highlights so far on the virtual conference, virtual event. Obviously Amazon pre-announced last month, the Windows migration service, which has been a big part of their business. They've been doing it for 11 years. So we're going to have an interview with an AWS person to talk about that. Also AppFlow is announced as well as part of the virtual kind of private connects. So, you know, you're seeing that right here, large scale data lakes breaking down those silos, moving data from the cloud, from the console into the top applicants, like Salesforce is the big one. So that was kind of pre announced. The big story here is the Kendra availability and the augmented A.I. availability, among other things. This is this big story. This kind of shows the Amazon track record. They pre-announced that re:Invent and try to run as fast as they can to get it shipping. The focus of AI, the focus of large scale capacity, whether it's building on top of EC2, serverless, Lambda, A.I., all this is kind of coming together. Data, high capacity operational throughput and added value. That seems to be the highlights, your reaction? >> Yeah, so John, AppFlow is an interesting one, we were just talking about task providers. An area that we've been spending a lot of time talking with the East coast system is my data is all over the place. Yes, there's my data centers, public cloud, but there's all of these task providers. So, if I have data in ServiceNow I have it in Workday, I have it in Salesforce, how do I have connectors there? How do I secure that? How do I protect that? So Amazon, working with a broad ecosystem and helping to pull that together is definitely an interesting one to watch. Kendra definitely been some good buzz in the ecosystem for a while there. The question is on natural language processing and A.I., where are the customers with these deployments? Because some of them, if they're a little bit more longterm strategic might be the kind of projects that get put on pause rather than the ones that are critical for me to run the business today. >> And I just did a podcast with the VMware ecosystem last week talking about which projects will be funded, which ones won't. It brings up this new virtual work environment, where some people are going to get paid and some people aren't. If you're not core to the enterprise, you're probably not going to get paid. If you're not getting a phone call to come into work, you're probably going to get fired. So there will be projects that will be cut and projects that will be funded. Certainly virtual events, which I want to talk to you about in a minute, to applications that are driving revenue and or engagement around the new workforce. So the virtualization of business is happening. Now, we joke because we know server virtualization actually enabled the cloud, right? So I think there's going to be a huge Cambrian explosion of applications. So I want to get your thoughts, the folks you've been talking through the past few months, what are you hearing in terms of those kinds of projects that people are going to be leaning into and funding, versus ones they might put on hold? Have you heard anything? >> Yeah, well, John, it's interesting, when you go back at its core, what is AWS? And they want to enable build. So the last couple of years we've been talking about all of the new applications that will get built. That's not getting put on hold, John. What I do, not just to run the business but grow the business. I need to still have applications at the core of what we do. Data and application really are what driving companies today. So that piece is so critically important and therefore AWS is a very strategic partner there. >> Yeah, I've been seeing the same things too. I think the common trend that I would just add to that would be I'm seeing companies looking at the COVID crisis as an opportunity. And frankly in some cases an excuse to lay people off and that's kind of, you're seeing some of that. But at the end of the day that people are resetting, re-inventing and then putting new growth strategies together, that still doesn't change. business still needs to get done, so great point. All right, Stu, virtual events. We're here with the AWS summit. Normally we're on the show floor with theCUBE, we are here with the virtual CUBE doing our virtual thing. It's been interesting, Stu. A lot of our events have converted to virtual, some have been canceled but most of them have been been running on the virtual. We've been plugged in. But theCUBE is evolving, and I want to get your thoughts on how you see theCube evolving. I've been getting a lot of questions. This came up again on the VMware community podcast. How has theCUBE morphed? And I know that we've been working hard with a lot of our customers, how have we evolved? Because we're in the middle of this digital wave. This is a virtualization wave. theCUBE is in there. We've been successful, there's been different use cases. Some have been embedded into the software. Amazon's got their own run a show. But events are more than just running the show content. There's a lot more community behind this Stu, your thoughts on how theCUBE has evolved and what are you seeing? >> I'm glad John, you just mentioned community. So you and I have talked many times on air and did this too about theCUBE is as much a network and a community as it is a media company. So, first of all it's been so heartening over the last couple of months that we've been putting out content. We're still getting some great feedback from the community. One of the things I personally miss is, when we step off the stage and you walk the hallway and you bump into people that know and they ask you questions or they share some of the things that they're going through. That data that we always look for is something we still need. So I'm making sure to reach out to friends diving back into the social panels to make sure that we understand the pulse of what's going on. But, John, our community has always been online so a big piece of theCUBE is relatively unchanged other than we're doing all of the interviews remote. We have to deal with everyone's home systems and home network. Every once in a while you hear a dog barking in the background or a child running, but it actually humanized. So there's that opportunity for the communities to rally together. Some of my favorite interviews have been, the open source communities that are gathering together to work on common issues. A lot of them specifically for the global pandemic. And so there are some really good stories out there. I worry when you talk about companies that are saying, Hey, this is the-- (sound cuts out) There have been so many job losses, in this pandemic that it just is heartbreaking. So, we love when the tech community is helping to spur new opportunities, great new industries. I had a great interview that I did with our friends from A Cloud Guru and they've seen about a 20 to 30% increase on people taking the online training. And one of the main things that they're taking training on is the 101 courses on AWS, on Google and on Azure as well as an interesting point John, they said multicloud is something that has come up. So, 2020, we've been wondering is AWS going to admit that multicloud is a thing? Or are they going to stick with their hybrid message and ask that their partners not talk about multicloud? >> It's been interesting on the virtual queue, because we and Amazon's been a visionary in this and letting theCUBE be virtual with them. It's become a connective tissue, Stu, between the community and if you think about how much money the companies are saving by not running the physical events and with the layoffs as you mentioned, I think there could be an opportunity for theCUBE to be that connective tissue to bring people together. And I think that's the mission that we hope will unfold. But ultimately digital investments will probably go up from this. I'm seeing a lot of great conversion around, okay, so the content, what does it mean to me? Is that my my friend group, how are my friends involved? How do I learn, how do I discover? How do I connect? And I think the interesting thing about theCube is we've seen that upfront and I think there's a positive sign ahead, Stu, around virtualization of the media and the community and I think is going to be an economic opportunity and I hope that we could help people find either jobs or ways to reengage and reconnect. So again, re:Invent's coming, you've got VMworld, all these big shows too, they drop so much cash! Can you imagine if they put all that cash into the community? I think that's a viable scenario. >> Yeah, no, absolutely, John. There is big money in events. Yes, there are less costs. There are also almost none of them are charging for people to attend and very few of them are charging their sponsors. So, big shift in how we have to look at these. It needs to be a real focus on content. I mean, from our standpoint, John, from day one, and we've been doing this a decade now, in the early days when it was a wing and a prayer on the technology, it was always about the content and the best people help extract that signal from the noise. So, some things have changed, the mission overall stays the same. >> And you know what, Amazon is being humble. They're saying we're figuring it out. Of course, we're psyched that we're there with the virtual CUBE. Stu, thanks for spending the time kicking off this virtual coverage, wrap up. Not as good as face-to-face, love to be there on site, but I think it's going to be easier to get guests too Stu in the virtual world, but we're going to go to a hybrid as soon as it comes back to normal. It sounds like cloud Stu, public hybrid virtual. There it is. Stu, thanks so much. >> Thanks John. >> Okay, that's theCUBE coverage for AWS Summit Virtual Online. It's theCUBE virtual coverage. I'm John Furrier, Stu Miniman. Thanks for watching. Stay tuned for the next segment. (upbeat music)

Published Date : May 13 2020

SUMMARY :

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Summit Virtual Event Coverage | AWS Summit Online


 

>>from the Cube Studios in Palo Alto and Boston connecting with thought leaders all around the world. >>This is a cube conversation >>live on. Welcome to the Special Cube Virtual coverage of AWS Summit Online. This is an event of virtual event by AWS. We're covering with the Virtual Cube his Amazon, so it would have no >>looking started. We started. Thank you. Right >>everyone, welcome to this Special Cube. Virtual coverage of the AWS Summit Virtual Online This is an event that Amazon normally has in person in San Francisco, but now it's virtual around the world. Seoul, Korea, in Tokyo, all over the world, in Asia Pacific and in North America, I'm John Furrier Dave Jones Stew Minimum. Let's do We're kicking off aws Virtual with the Cube Virtual. I'm in Palo Alto with the quarantine crew. You're in Massachusetts in Boston when the quarantine crew there still great to have you on to talk about AWS Virtual summit. >>Yeah, John, it's it's great to see you. Ah, it's been ah, you know, interesting times doing all these remote interviews A Z Many of us say I don't blame hotels, but I do miss the communities I do miss the hallway conversation. But great to see you, John. Love the Midnight Madness shirt. We >>want to thank Amazon for stepping up with some sponsorship for allow us to do the Virtual Cube alongside their virtual event because now it's a global community. It's all virtual. There are no boundaries. The Cube has no boundaries to We've got a great program. We have Cory Quinn coming up. Expect to hear from him last week in AWS is known for is a rising star in the community. Certainly Cube guest and also guest host and analyst for the Cube. We spent to hear all the latest from his big zoom post controversy to really what's going on in AWS around what services are hot. I know you're going to a great interview with him, but that's not what Amazon we're seeing a ton of activity, obviously, most recently last week was the jet, I think, which was an agency protest kind of confidential. Microsoft blew that up big time with a post by their worldwide comes person. Frank Shaw countered by Drew Heard Who's the coms globally for end of us and so a war of words is ensuing. This is again pointing to the cloud Native War that's going on with a jet I conference gets Jedi contract a $10 billion which is awards to Microsoft. This shows that the heat is on to do. This is a absolute bloodbath between AWS and Microsoft. We're seeing it play out now virtually with Amazon ai Large scale cloud. This is huge. This is this is another level. A def con one. Basically your thoughts. >>Yeah, John, you know, you've covered this really well and really impressing plot number one you talk about You know, this requirement When AWS launched the govcloud had the CIA as a client early on many years ago. It was the green light for many companies to go from. Wait. Is the club secure enough? Do well, good enough for the federal government in the US It's probably good enough for the enterprise. When Microsoft one jet I they didn't have all the certifications to meet what was in the contract? They had a ticking clock. Make sure that they could meet those security engagements. Aziz. Well, as you know what, one of the pieces the esports that move was working, made a partnership announced with Azure. We know the federal government uses Oracle quite a bit, though they can now run that in azure and not have the penalties from Oracle. So you know that many have said, you know Hey, AWS, why don't you kind of let that one go? You got federal business, but those ripple effect we understand from one contract kind of move things around. >>Well, my take on this is just the tip of the teapot. Either Microsoft's got something that we don't know where they're running scared. My predictions do is that the clock is gonna take out D o. D. Is going award the contract again to Microsoft because I don't think the d. O. D. Wants to change basically on the data that I'm getting from my reporting. And then, ultimately Amazon will keep this going in court because Microsoft has been deficient on winning the deal. That is by the judge and in government contracts. As you know, when you're deficient, you're ineligible. So, essentially on the tech specs, Microsoft failed to meet the criteria the contract and they're deficient. They still can't host top secret content even if they wanted to. This is going to be a game changer when if this comes out to be true, it will be a huge tech scandal. If it's true, then am I gonna have egg on their face? OK, so we passed. This speaks to the large scale problems that are having with Cove it. You're seeing Amazon. They're all working at home, but they still got to run the servers. They >>can do >>it. They got cloud native. You've got Dev ops. But for their customers to be people who are trying to do hybrid. What >>are you >>hearing in terms of the kinds of situations that people are doing? Are they still going to work with maths on our There's still data centers that need to be managed. What >>are >>you hearing in the tech world's do around Covad 19. And as the cloud becomes more apparent, it's obvious that if you're not cloud native, you're going to be on the wrong side of history. Here is pretty obvious. >>Yeah, well, absolutely. John. There there is a bit of a Elwyn behind cloud. Everything from you mentioned work from home. Everybody needs to be on their VPN. They need to access their service access their services where they are. If you've got a global workforce, if you thought that your infrastructure was going to be able to handle that, you might not be in for a WS is meeting that need. There's been some of the cloud providers that have had performance issues have had to prioritize which customers can get access to things AWS standing strong. They're meeting their customers and their answering the call of cloud. You know, we know that AWS puts a huge investment into their environment. If you compare an availability zone from AWS, you know, it is very, very sturdy. It's not just, you know, a you know, a small cluster on. And they say, Hey, we can run all over the place, you know, to be specific It's, you know, John Azure has been having some of those performance issues and has been from concerns. Corey actually wrote a really good article talking about that. It actually put a bad you on public cloud in general. But we know not all public cloud with the same, though, you know, Google has been doing quite well, you know. Managing the demand spike, though, has AWS. Microsoft has needed to respond a little bit. >>It's just mentioned Microsoft's outages. Microsoft actually got caught on eight K filing, which you just have to be going through, and they noticed that they said they had all this up. Time for the cloud. Turns out it wasn't the cloud. It was the teams product. They had to actually put a strike a line through it legally. So a lot of people getting called out, it doesn't matter. It's a crisis. I think that's not gonna be a core issue is gonna be what technology has been needed the most. And I got to ask you still, when was the last time you and I talked about virtual desktops? Because, hey, if you're working at home and you're not at your desk, you need might need some stuff on your desk. This >>is a real issue. >>I mean, it's a >>kind >>of a corner case in tech, but virtual desktops. If >>you're not >>at the office, you need to have that at home. This is a huge issue. It's been a surge >>in demand. Yeah, there were jokes in the community that you know, finally, it's the year of VD I, but desktop as a service. John is an area that took a little while to get going. You know, Dave Volante and I were just having about this. You and Dave interviewed me when Amazon released workspaces, and it was like, Ah, you know, Citrix is doing so well and VD I, you know, isn't the hotness anymore, But that's not service as grown. If you talk about desktop as a service compared to V i p. I is still, you know, a bit of a heavy lift. Even if you've got, you know, hyper converged infrastructure. Roll this out. It's a couple of months to put these whole solutions together. Now, if you have some of that in perspective, can you scale it and you build them up much faster? Yes, you can. But if you're starting to enable your workforce a little bit faster, desktop as a service is going to be faster. AWS has a strong solution with work base. Is it really is that enablement? And it's also putting pressure on the SAS providers. One. They need scale and do they need to be responsive that some of their customers need to scale up really fast and some of them dial things down. Always worry about some of these on track that the SAS providers, but you in. So you know, customers need to make sure they're being loud and clear with their providers. If you need help. If you need to adjust something, you know, push back on them because they should be responsive because we know that there is a broad impact on this. But it will not be a permanent impact, though you know, these are the times that companies need to work closely with customers because otherwise you will. You will either make a customer for life, or you will have somebody that will not be saying about you for a long >>while. Still, let's just quickly run through some of the highlights so far on the virtual conference virtual event. Aussie Amazon Pre announced last month the Windows Migration Service, which has been a big part of their business. They've been doing it for 11 years, so we're gonna have an interview with an AWS person to talk about that also app Flows announced as well as part of the virtual kind of private, you know, private checks. So you're seeing that right here. Large scale data lakes breaking down those silos, moving data from the cloud from the console into the top. Applicants like Salesforce is a big one. That was kind of pre announced. The big story here is the Kendra availability and the augmented AI availability. Among other things, this is the big story. This kind of shows the Amazon track record they pre announced at reinvent, trying to run as fast as they can to get it shipping the focus of AI. The focus of large scale capacity, whether it's building on top of GC, too. Server list. Lambda ai. All this is kind of coming together data, high capacity, operational throughput and added value. That seems to be the highlights. Your reaction? >>Yeah, John, You know, at flow is an interesting one. We were just talking about asp providers. An area that we've been spending a lot of time talking with. The system is you know, my data is all over the place, you know? Yes, there's my data centers public, but there's all of these past provides. So, you know, if I have data in service now, I have it in workday. I have a sales force you know, how do I have connectors there? How do I You're that How do I protect that, though? Amazon, you know, working with a broad ecosystem and helping to pull that together. Eyes definitely an interesting one. What? Kendra definitely been some good buzz in the ecosystem for a while. They're You know, the question is on natural language processing and a I, you know, where are the customers with these deployments? Because some of them, if they're a little bit more long term, Egypt might be the kind of projects that get put on pause rather than the ones that are critical for me to run the business today. >>And I just did a podcast with the VM ware ecosystem last week talking about which projects will be funded. Which ones won't. It brings up this new virtual work environment where, you know, some people are going to get paid and some people aren't. If you're not core to the enterprise, you're probably not going to get paid. If you're not getting a phone call to come into work, you're probably gonna get fired. So there will be project that will be cut and projects that will be funded certainly virtual events, which I want to talk to you about in a minute to applications that are driving revenue and or engagement around the new workforce. So the virtualization of business is happening now. We joke because we know server virtualization actually enabled the cloud. Right? So I think there's going to be a huge Cambrian explosion of applications. So I want to get your thoughts. The folks you've been talking to the past few months, what are you hearing in terms of those kinds of projects that people will be leaning into and funding versus ones they might put on hold? Have you heard anything? >>Yeah. Well, you know, John, it's interesting when you go back at its core, what is AWS and they want to enable built. So, you know, the last couple of years we've been talking about all of the new applications that will get built. That's not getting put on hold, Jones. You know it. What? I do not just to run the business but grow the business. I need the We'll have applications at the core of what we do. Data and applications, Really. Or what? Driving companies today. So that piece is so critically important and therefore AWS is a very strategic partner there. >>I'm saying the same things Do I think the common trend that I would just add to that would be I'm seeing companies looking at the covert crisis is the opportunity and frankly in some cases, an excuse to lay people off, and that's kind of you're seeing some of that. But the >>end of >>the day that people are resetting, reinventing and then putting new growth strategies together that still doesn't change business still needs to get done. So great point. It's to virtual events were here with the AWS summit. Normally run the show floor. The Cube. We're here with the Virtual Cube doing our virtual thing. It's been interesting to a lot of our events have converted to virtual. Some have been canceled, but most of them have been been running on the virtual. We've been plugged in, but the cube is evolving, and I want to get your thoughts on how you see the Cube evolving. I've been getting a lot of questions that came again on the VM Ware community podcast. How is the Cube morphed and I know that we've been working hard with a lot of our customers. How have we evolved? Because we're >>in the >>middle of this digital way, this virtualization away. The Cube is in there. We've been successful. That's been different use cases. Some have been embedded into the software. Amazon's got their own run a show. But events are more than just running the show content. >>Yeah, more John, >>more community behind us to your thoughts and how well Cube has evolved. And what are you seeing? >>I'm glad, John. You just mentioned community. So you know, you and I have talked many times on air that, you know, the Cube is much network in the community as it is a media company. So, you know, first of all, it's been so heartening over the last couple of months that we've been putting out. We're still getting some great feedback from the community. One of things I personally miss is, you know, when we step off the stage and you walk the hallway and you bump into people that know when they ask your questions were you know, they share some of the things that they're going through. That data that we always look for is something we still need. So I'm making sure that reach out to friends, you know, diving back into the social channels to make sure that we understand the pulse of what's going on. But you know, John, you know, our community has always been online, though a big piece of the Cube is relatively unchanged. Other than we're doing all the interviews, we have to deal with everyone's home systems in home network. Every once in a while you hear a dog barking in the background or, you know, a child running, but it actually humanized. So there's that opportunity or the communities to rally together. Some of my favorite interviews have been, you know, the open source communities that are gathering together toe work on common issues, a lot of them specifically for the global endemic, you know, And so there are some really good stories out there. I worry when you talk about companies that are think, Hey, this There have been so many job losses in this pandemic that it just is heartbreak. So, you know, we've loved when the tech community is helping to spur new opportunities, great new industries. I had a great interview that I did with our friends from a cloud guru, and they've seen about a 20 to 30% increase on people taking the online training. And one of the main things that they're taking training on is the one on one courses on AWS on Google and on Azure, as well as an interesting point. John, they said, Multi cloud is something that come up. So you know, 2020 we've been wondering. Is aws going to admit that multi cloud is a thing, or are they going to stick with their hybrid message and, you know, as their partners not talk about? It's >>been interesting on the virtual queue because we and Amazon's been a visionary and this leading Q B virtual with them. It's become a connective tissues to between the community. And if you think about how much money the companies they're saving by not running the physical events and with the layoffs, as you mentioned, I think that could be an opportunity for the Cube to be that connective tissue to bring people together. I think that's the mission that we hope will unfold, but ultimately, digital investments will probably go up from this. I'm seeing a lot of great conversion around. Okay, So the content, What does it mean to me? Is that my friend group are my friends involved? How do I learn? How do I discover? How do I connect? And I think the interesting thing about the Cube is we've seen that up front. And I think there's a positive sign of heads do around virtualization of the media and the community. And I think it's going to be economic opportunity. And I hope that we could help people find either jobs or ways to re engage and reconnect. So again, reinvents coming. You got VM World. All >>these big shows do They dropped so much cash. Can you answer? They >>put all that cash with the community. I think that's a viable scenario. >>Yeah. No, Absolutely. John. There there is, you know, big money and events, you know? Yes, there are less cost. They're also, you know, almost none of them are charging for people to attend, and very few of them are urging the bunker. So, you know, big shift in and how we have to look at these. It needs to be a real focus on content. I mean from our standpoint, John, from day one. We've been doing this a decade now. In the early days when it was a wing and a prayer on the technology, it was always about the content. And the best people help extract that signal from the noise. So, you know, some things have changed the mission overall days. >>And you know what? Amazon is being humble. They're saying we're figuring it out. Of course, we're psyched that we're there with the Virtual Cube students do. Thanks for spending the time kicking off this virtual coverage wrap up. Not >>as good as face to face. >>Love to be there on site. But I think it's easy to get guests used to in the virtual world. But we're gonna go to a hybrid as soon as it comes back to normal. Sounds like clouds to public hybrid virtual. There it is too. Thanks so much. Okay, that's the cube coverage for AWS Summit. Virtual online. That's the Cube virtual coverage. I'm sure. First Amendment, Thanks for watching. Stay tuned for the next segment. Yeah, >>yeah, yeah, yeah

Published Date : May 8 2020

SUMMARY :

Welcome to the Special Cube Virtual coverage of AWS Summit Online. We started. there still great to have you on to talk about AWS Virtual summit. Ah, it's been ah, you know, interesting times doing This shows that the heat is on to do. Yeah, John, you know, you've covered this really well and really impressing So, essentially on the tech specs, Microsoft failed to meet the criteria the contract and they're deficient. But for their customers to be people who are trying to do hybrid. maths on our There's still data centers that need to be managed. you hearing in the tech world's do around Covad 19. But we know not all public cloud with the same, though, you know, Google has been doing quite well, And I got to ask you still, when was the last time you and I talked of a corner case in tech, but virtual desktops. at the office, you need to have that at home. So you know, customers need to make sure you know, private checks. I have a sales force you know, you know, some people are going to get paid and some people aren't. So, you know, the last couple of years we've been talking about all of the new looking at the covert crisis is the opportunity and frankly in some cases, an excuse to lay people off, I've been getting a lot of questions that came again on the VM Ware community podcast. But events are more than just running the show content. And what are you seeing? out to friends, you know, diving back into the social channels to make sure that we understand Okay, So the content, What does it mean to me? Can you answer? put all that cash with the community. They're also, you know, almost none of them are charging for people to attend, And you know what? But I think it's easy to get guests used to in the virtual world.

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