>> theCUBE presents Dell technologies World, brought to you by Dell. >> Hey everyone. Welcome back to theCUBE's live coverage of Dell Technologies World 2022, from the show floor, the Venetian in lively Las Vegas. Lisa Martin here with Dave Vellante. We're having a little reunion with our guests that we haven't seen in a couple years. Please welcome back to theCUBE, Doug Schmitt, President of Dell Technologies and Services. Alex Barretto joins us as well, the Senior Vice President at Emerging Services and Technology. Guys, it's great to see you in 3D. >> I know great to be back. >> Yes. >> Its Awesome to be back. >> Isn't it great? >> And fantastic. >> It is. >> We were talking about how we have to get our sea legs back about, even just interacting with in life. >> That's exactly right. Being able to see everybody be back in person at these events. And it's great to see everybody it's like coming back to family. >> It is, it's been a reunion since Sunday. One of the, obviously the last two years have been quite challenging for everybody, for customers. Dell is coming off it's best year ever in FY22, over 100 billion in revenues, 17% growth year over year, astounding growth. The voice of the customer is always strong here at Dell technologies. But Doug, talk to us about some of the things that have been going on services perspective and how you really stepped in to help customers across industries succeed in the dynamic times we've been living in. >> Well. Yeah, thank you, and you're right. Coming off a very great, great year. And I think as you can see behind us and in the room here just great solutions for our customers. And that's what it's about, delivering the outcomes. And service is a huge piece of that, of making sure we bring all that together, deliver the outcomes our customers are looking for. If you look at the overall services organization just to take a step back just a little bit, we are a team around over 60,000 folks in 170 countries. And look, it's about this life cycle of services we provide. Everything from consulting to deployment to our support, manage services, security, education services, residency services, all the way to asset sustainability and recovery. So we can get all of the material back in and recycle it. So we have a great suite of services, and it's bringing all that together for the customer again to deliver with the products and the solutions and the software, the outcomes they're looking for. You asked a little bit about just to kind of double click that, about what our customers really saying, kind of what they're hearing, what we're hearing. I think there's three things. When I think about what they're looking for, one is the trusted advisor. You heard this during Michael's keynotes speech, that is key. They're navigating through the digital transformation, hybrid cloud, all of these things. Determining what they need to do to deliver their outcomes. And Dell can bring that trusted advisor status to them. So we can consult with them professional services, help bring that. The second thing is really around that life cycle services I talked about, all those different services that we bring. We allow our customers clearly the choice to say what pieces of the services do they need. Now we think we can bring everything together into a managed solution for them, but if there's certain pieces that they need to just, double click on, we can help with that. And then look, the third item that I'm hearing and that we can bring and that we have for them is flexible consumption. They can choose the way they want to consume the technology. You consume it by usage. You can consume by month, by quarter, or if you want the stability of long term contracts one, two, three years we'll do that. So really it's about trusted advisor and choice to help them deliver their outcomes. >> So a lot changed during the isolation economy. You guys obviously had to support new initiatives. First of all, budgets got squeezed in 2020. Then boom back, so they sort of slingshot it, real focus on obviously client solutions, remote work, endpoint security, identity access, VDI. Now in the post isolation economy, it's like, okay, some of the stuff at HQ you maybe needs to be updated, maybe we're rethinking the network. So, what are you hearing from customers? Where are they in their digital transformations, Alex? You know, what's hot. >> Yeah, so we actually recently created an emerging services group. And the reason for that is exactly what you're alluding today. So we actually talked in that group everything in this emerging. So APEX, telco, edge, data management, all the things our customers are asking for and we are convening new solutions, new services to meet their needs, and all that is housing in one unit, and we're thinking about the product management, the technology that goes with it, and we're working partnership with our customers to actually build and develop solutions that they're looking for. >> Yeah, there was no as a service really. I mean, you could do it with financial machinations before, now it's becoming much more mainstream. I mean, I know it's not a hundred percent of your business and maybe never will be. >> Yeah. >> But that's a whole new mindset. What else is changing in the business that you guys see? >> Well, yeah, I think there's, I think that's what comes back to what we saw, first of all we listen to the customers, follow what their needs are, and you're right. As far as the, as a service, I think it's back to that choice. If they want to purchase or consume as flexible or as needed, we'll do that. They want the contracts, the standard CapEx model, we'll do that as well. Look, there's three things. Professional services is really changing as well. We're seeing the needs again for going in and being able to deliver the services to customers, but also manage that in a lot of cases, they're asking us to take the workloads from them so that they can go and change their transformation, and their digitalization is one of the things that we're clearly hearing. And I know you're hearing the second one, security. I mean that is top of mind for everyone. And I, we have launched a lot of services around this. Some of those like MDR or Managed Detection Response our cyber vault, as well as our APEX cyber recovery services as well that we've announced here. So security's number two. And then the third one is this sustainability, again very important for us and our customers, is we have a 2030 goal around this as I'm sure or you've heard, but more importantly, that's something I know my team and I and everyone at Dell, that's a great personal feeling too. When you're getting up and you're doing something that you know, is right, really just doing it to help the customers as well is just an extra added benefit. So those would be the three things professional services changing, doing more and more of the manage take workloads off, two is the security, and the third is the sustainability clearly. >> We talked with JJ Davis yesterday, and we're talking a lot about ESG and how a tremendous percentage of RFPs come in wanting to know what is Dell technologies doing from an environmental, social, governance perspective. That it's really your customers wanting to work with companies like Dell who have a focused clear agenda on ESG. One thing that I'm curious when you talk about the increase in advantage services, the great resignation. We've all, that's been happening now for a couple years. It's probably going to persist for a while. Customers suddenly, labor shortages and the supply chain issues. How have you helped organizations deal with some of the challenges that they're going through from a labor perspective is that why one of the reasons the managed services is we're seeing an increase there. >> Yeah. I'm sure that can be and I wouldn't doubt that, you mean in terms of our customer is wanting more and more the managed and the professional. Yeah, I think that is a piece of it, but I also think part of that is that speed matters and customers are looking for the additional assistance to take things off, that they may have traditionally done so that they can, they can really get this transformation, this hybrid cloud, getting things moving very, very quickly. There's just so much to be done in terms of data management and bringing information to their end user customers. And they want to spend more time doing that. And so I'm hearing that more, but you are right. There's absolutely, there's absolutely the times where we have a residency service, we, and that has been growing very, very fast. And that tends to be why they ask for it, is because people have either left or are leaving >> Alex, Doug really kind of alluded to an area that I want to probe a little bit. And it's that's, I was talking to Jen Felch recently she's going to be on soon. And the, you mentioned security, Doug, as the top initiative clearly. And the distance between number two is widening, but number two is cloud migration. Now I asked Jen about that, because internally Dell has its own cloud. And I said, how do you interpret that? Or how do you, what's your second priority? She goes, well, I would translate that into modernization. So we're essentially building our own cloud is how I interpreted it. So my question to you is, are you seeing that with customers, how closely do you work with your own IT to take those learnings to your customers? And what does modernization actually mean to your customers? >> Yeah, that's a great question. It's actually the essence of why we're here. Talking to our customers and showcasing what we do within services, what we do within IT. Jen and I talk very often about her roadmap, our roadmap, and we want to showcase that to our customers because it's a proof point, it's a proof point of how they can do the transformation on their own. Do we have a whole slue of products from a services standpoint that are tied with what Jen is doing as well? And that's what we bring to market. So whether that's on APEX, that we announced right here two days ago, the cyber recovery services available now, that's working very closely with our IT counterparts. And we have a whole slue of roadmap with high performance computing, to be announced soon and machine learning operations, all that is to meet the customer needs, and what they're asking for. And if you look at the emergence of needs from a customer standpoint, it goes in a multitude of uses. We have telco customers, they have very specific needs and we're looking to meet those needs. We have the traditional customers, which may be going at a slower speed in their adoption of the cloud, we're there to help them. And we're all about to hybrid cloud. Hybrid cloud is a hundred percent of our strategy. So whether you want to go cloud based, whether you want to be OnPrem or you want to be hybrid, we're there to solve your needs. >> What's the partner story in terms of delivering services, we know that the Dell technologies' partner ecosystem is massive. We know how important partners are to the growth. I think I saw 59 billion in revenue came through the channel last year alone. How do you enable partners to deliver some of those key services that you talked about? >> To leverage the partners for the, on the broader ecosystem for that? >> Yes. >> Yes, well, you're right. We do have a very large partner network and we're very flexible on that. Again, it sounds like we are flexible in everything and we are by the way, for our customers and our partners, 'cause look it is about delivering first of all, how our customers want their service. I do like this idea and we talk about modernization, transformation, digitalization all these things are kind of the same thing about going in and looking about how we're improving the overall infrastructure and these outcomes. And to that end, we work with the customer on what they're looking for. And then we'll either do a couple things with working with the partners. Either we take prime and we'll take that and take the pieces that they can deliver and we can deliver together. But again, it's with the customer in mind of how they want to do that, working with the customer. We do have code delivery services as well. And look, we're very open with our partners about if they want to be prime and then leverage those same lifecycle services we have. What this is about is about getting this transformation and this technology and these so into the hands of the customers in the best way possible. >> So, I could white label as a partner. Could I white label your services? >> We don't have the white label. >> Okay. >> We do have co-delivery. >> Okay. So that's what I could do. I can say, okay, I'm bringing this value. Dell's bringing that value. You're visible to the customer. >> That's correct. >> Which is I presume a benefit to the customer. >> Correct, correct. >> The trust that you've built up. >> Now that gets, just the white label you would say like our ProSeries, ProSupport, ProDeploy, ProManage, all of those things. Isn't a white label, but at the same time our customers especially in the professional service side of it could be the prime, which would be the same thing as a label. >> How are client? This is kind of interesting thought I had the other day. How are client services changing? Do you see the point where, I mean, maybe you're doing it already. It's just a full manage all my client devices and just take that away from me, and Dell you take care of that and I'll pay you a monthly fee. >> Well, yeah, we are seeing that. And one of the things that they like the best about is doing that management, is bringing kind of the AI and the BI to it that we can with our support assist and all of the data that we give back, we're actually able to help manage those environments much better. And in terms of an end to end, keep things updated, upgraded, manage it. But more importantly, what we see when we do have those client managed services end to end, the customers are actually coming back and asking us to help improve their operational performance. And, and what I mean by that is, all of a sudden you'll see things where the trouble tickets are coming in 'cause we're seeing that. And we're actually going back in with that information to help alleviate or improve their operational processes, so that they're able to function and spend more time on their business outcomes >> And reduce that complexity, sorry, Dave. >> No worries. How about the tip of the spear, the consulting piece? What are you seeing there? Are we going through and as we modernize, are we going through another wave of application rationalization, people trying to figure out their digital transformation, what to double down on? What to retire? What to sun set? What's that like? >> Yeah, I think it's similar to the managed service conversation we just had. It's really pivoting to technology. Even in the services space, it was all about our physical footprint. Five, six years ago, our physical capabilities, the number of people, depots et cetera that we had, right now, our customers and even internally what we're pivoting towards is technology. They want to know how are you going to do is solve our problems, whether it's consulting or managed services using technology. Precisely to the point that Doug was making, because they want insights, value add from the services we provide, not just consult for me, not just manage my service, but provide me value added service on top of that so that I can actually differentiate my services, my solutions and that's where we're building, that's what delivering really leveraging technology. You look at the number of software engineers we have, data scientists, the algorithms we're building now inside services. It's really become a technology hub, whereas it used to be a physical hub. >> I'm just going to, oh, I'm sorry please. >> No, go ahead. >> Follow up. >> Where it's really headed is, if you look at this it's going to become this outcome based services. When I talk about outcome based services, it's not managing just the IT infrastructure, that you have to do, you have to modernize and transform. However you want to say that to customers. But in addition to that, they're looking for us to take that information and help change their business models as well, with the data and the and the insights we're getting back. >> Their operating model. >> Absolutely. >> But changing that in the last couple years and pivoting over and over again, to survive and to thrive, talk to us, Alex about the emerging services and how you've maybe a particular customer example of how you've helped an organization radically transform in the last two years to be competitive and to be thriving in this new economy in which we're living. >> Yeah. I think a great example is Dish. If you look at Dish, they're actually launching one of the first Open RAN networks. Leveraging the power of 5G. And we're working very closely with them on the services and solutions to enable them to deliver that service to their customers. And that's a new area for us, a new area for them. So we're actually working together in innovating and coming up with solutions and bringing those to the market. It's a great example. >> Lot of collaboration guys, thank you so much for joining us. Great to see you back in person again after couple years, probably three. We appreciate your time and your insights. >> Thanks guys. >> Thanks for having us. >> Our pleasure. Dave Vellante, Lisa Martin here, you're watching theCUBE's live from Dell Technologies World 2022. Stick around. Be right back with our next guest. (gentle music)

>>the service experience has dramatically changed over the course of history within enterprise it once a purely break fixed business that put out fires technology services has become a linchpin of customer I. T. Execution strategies where companies carefully select technology partners to anticipate and remediate potential problems before they occur. Moreover, organizations have come to expect a cloud like experience for their entire I. T. Estate spanning on prem cloud cross clouds. And increasingly the edge and technology services are looked upon by customers to provide a layer that helps abstract that underlying complexity of I. T. So they can focus on what they do best welcome to the cubes ongoing virtual coverage of Dell technologies world with me today to talk about the modern services experience are Doug Schmidt, who is the president of Dell Technologies and Services and Alex Barreto. Senior vice president. Dell Technology Services gentlemen welcome to the cube. Great to see you >>Well thank you. Dave big traven us >>really. My pleasure. Doug and I wonder if you could start by just giving us a quick overview of the organization that you lied. What's new with with Dell technology services? >>Well, yeah, so you know, first of all I get the privilege along with my team of leading over 60,000 service professionals and partners and we support customers in over 170 countries and 54 languages. And we can cover the entire technology spectrum from the edge to the core to the cloud. And our expertise in this area is broad and deep as you can imagine. And we help our customers with their transformation with the indian services and this includes consulting, uh deployment, support, managed services, education services as well as asset recovery. So just to name a few, so we use all of this technology and this capability to help our customers with their digital transformation. >>Greatest Alex, what's your wheelhouse? What's your role in in the services, strategy and technology? >>Yeah, I have the great opportunity to drive strategy, operations and technology. We're doing exciting things across all three day. But in particularly the technology space when I think about the intersection of technology and customer experience, a lot of exciting things there, I'm sure we'll talk about today. >>Yeah. Doug I mean if you look at the past 12 months, I mean you certainly saw you know, a real shift to work from home technologies and you guys, you know all about, you know the story well. But one of the things that we've been talking about is the uptick that we're expecting and we're already seeing it in professional services because there is a talent gap, there's a skills shortage and people have to they have to get hybrid right, they have to fund their digital transformation, they need help. So there's been a lot of changes in the market during the past year. What are you hearing from customers? What are their priorities? How are they changing? >>Well yeah you've stated Dave look there's a lot of changes in the market during the last year clearly and what our customers are telling us and where they're changing priorities are are really centered around two things. The first uh is that all of us are helping our customers deliver a better experience to their customers right to end customers that matters. You know in a brand new study we commissioned from Forrester consulting. Actually 56% of I. T. Leaders said that improving customer experience is the top driver for their digital transformation efforts. The second thing that we're hearing and that I'm hearing is that they're asking us to assist in this digital transformation. In that same research that I talked to you about From Forrester, 81 of the Iraqi leaders said that they need to leverage external technology specific expertise to help their internal I. T. Teams be successful. And I think just to deep dive these two items, you know first it's on the first one for the customer experience. It's just crucial for customers to transform their C. X. To be competitive. That's for all of us and you know there's not an industry or a team around that's not going through this whether it's schools uh doing digital learning healthcare and all of the things you know recently I just talked to a doctor via the you know zoom. I mean these are all new experiences, right? Uh government and corporations. It's just it's very remote. It's very seamless. It's very timely and uh look the employee experience is also closely tied to this right to the customer experience. Obviously if your employees aren't able to perform in this environment you can't really deliver the customer experience and they need the right technology and tools to really deliver that. And that's where we at Dell Technologies and Dell Technology Services are really helping our customers. Uh The second area I mentioned was really about getting our customers ready for the future and you know, digital transformation is not a one and done. This is a ongoing journey uh that gets our customers to assist their customers and their team members. And look they're looking for trusted advisor who can you know, specialized in the experience they need uh to guide them through this. And you know, I. T. Is not just back office anymore, as you know, it's really about getting in front of this, breaking down the silos, helping all of the departments not just I. T. Everything with their business needs and really delivering these outcomes that are going to help them with the customer experience and the digital transformation. >>Yeah thank you for that. And and doug I mean the Consumer Ization of I. T. Has been going on for the better part of a decade or or or more the cloud obviously has affected how we think about the experience and pricing and the like and and we're hearing a lot about Apex from Dell tech right now. What's the role of services in apex? >>Well look services has always been a primary interface with our customers and will continue to play a major part of that. And this is really about services and our products and our great solutions and software all coming together to really deliver the best experience for our customers. But specifically speaking about services, look this will be about services helping our customers seamlessly integrate apex offers and leverage the best of our infrastructure management capabilities into end. And I talked a little bit about those at the beginning, but this will be helping the customers deploy apex monitor it operated, optimized support, Decommissioning all those things from the end in life cycle. And look, we'll leverage our advantages in the supply slain as well. And scale Apex globally working with Kevin Brown and the operations team. So it's about bringing all the strength of Dell along with services to deliver apex, you know, services also is going to help accelerate the value of the customers with for example, apex data storage as a service, which I'm sure you're hearing about will manage the infrastructure across the lifecycle and help our customers get the most out of all of this great technology, we're bringing >>so Alex and then dug maybe you can you can chime in but you guys, you talked talked talked about how important customer experiences can you tell us more about what services is doing to specifically enhance that customer experience? Yeah, >>sure. Thank David. And look, you talked about which I thought was great about the notion of services much more than just break fixed. So that customer experience now spans the entire services lifecycle. So when we talk, yes, it's really that entire Cf. So we're doing a couple of things to to really drive customer experience to the next level. In fact three distinct focus areas. The first one is really around artificial intelligence, machine learning and embedding that notion of A I into everything that we do, whether that support deployment services, managed services, consulting services, education services. The entire spectrum of our services offering now carries a I into the services offering. We started with support but now we expanded to the entire entire spectrum that drives efficiency and customers see that and feel that in terms of lower costs, greater speed, it drives value for our customers as well because they're able to generate new and appreciated insights. And second, if you think about the total customer experience, there are times when they do have to interact with us and that interaction now is food and it's a seamless, unified in simple experience that the customers have with us across the entire product set of Dell. So there's pc servers, network storage we provide, we provide a single unified view in a simple view for our customers. And then third, if you think about our services offers, we're modernizing them, talked a little bit about this as well. We're embedding technology into the services offering, make them better and faster. Good example, that is modern provisioning. We launched at the beginning this year. Great market feedback has new features, new capability, leverages our cloud infrastructure to deliver the services. >>You know, Alex, I want to stay on that for a minute because when I when I think about apex to me it's it's it's a cultural transformation that's going on. I mean look, Del is a tech technology company, have been product company and you know, services there to support that, but it's always you've always had to align with product. But now that I almost see the, you know, the product is aligning with the customer service experience and they're coming together like this. So so we talked about the changes and obviously the focus on C. X. Can you tell us more about the specific technologies that services is leveraging to affect that? >>Yeah it's a good question. Often we actually talked about products and services now and services is the product, as you said, they're really coming together and there are a number of things we're doing to drive that technology change both within apex and also outside apex of our regular Capex model. So a couple examples of things were around the data management side as an example using graph technologies to really contextualized data generate insights from that data regardless of how the data is structured, regardless of where the data is stored, represent those values. Were using that inside L. For services, we actually then monetizing that in providing that to our customers. We are consulting services and manage services. You talked about Apex Cloud is and hybrid Cloud is a big big area for us. Big focus here. In fact all the apex offers are actually they'll manage customer operators. So that managed services component is integrated and is a fundamental part of everything our other apex offers that we're putting in place. There are a couple of other areas. We're also excited about two of them to highlight specifically Five G and the Edge and five G. We see phenomenal growth and opportunities around for customers around the new digital transformation that they can do with five G. But enabling that is the carriers behind that infrastructure of five G, which we are supporting with our managed services, developing carrier grade specific managed services capabilities for carriers around the globe. And on the edge side with the growth and phenomenal exponential growth actually of data around the far edge being driven by sensors and greater compute needs and storage needs at the far edge, we're actually providing services for those specific data centers. They're very distributed some of them in urban areas, some of them in non urban ears and there's hundreds of them and they require remote services capabilities which we have that infrastructure today. So we're deploying that in this far edge space, another area that we're excited about five G the edge apex and then our core services capabilities, >>the edges like this, this really infinite technology opportunity. It's so we see the, you know, the data center and you see the cloud and okay, we were largely a remote set of cloud services. You're seeing the cloud come into the on prem, you're seeing on prem come into the cloud. So you've got the hybrid connections here, cross cloud and then even at the edge you've got layers of edge, you think about, you know, the autonomous vehicle, there's so much going on their custom silicon etcetera, it's okay you're not gonna get into the auto business, I don't think at least any time soon. But all that data that's being collected that has to get back to the cloud and much of its not gonna get persisted. A lot of it's gonna stay at the edge of a lot of it's gonna come back to the cloud. Everything is just exploding. You've gotta roll there. It's just these layers and connections that are coming through into this, this kind of ubiquitous matrix. I mean it's like the movie, it's amazing. Very exciting times. And doug. I wonder just going off here Doug. I wonder if we could give you the last word. Maybe I'm looking into the future beyond apex what's next for Dell tech services and your customers? >>Well, first of all, they did a great job on that. It is exciting. Look, and the reason we're putting so much effort into the emerging technologies uh we've talked about is to prepare uh you know assist our customers with this and you and you brought this up as well. Look, the vast amount of customer data uh that they're going to have to contend with is just staggering. 175 0 bytes of data will be created worldwide by 2025 according to D. C. And even more amazing about that is 30% of it is you know, projected to be processed real time. You're talking about that edge, right? And more than you know 50% of the enterprise generated data will be created and processed at that edge according to Gartner. So look it's gonna be exciting. And over the next 5 to 10 years we predict that all devices will be able to communicate anywhere on earth. And you know look these types of support tools to gather intelligence from billions of in point, uh, is going to be fascinating as well. And there will be new ways to consume the this knowledge seamlessly, making the relationship between us and the intelligence even more seamless and natural. You know, an example of that that we're working with right now is augmented reality a R out for our field resources. And, you know, we're seeing the capability, it's going to provide our field engineers and it's, it's pretty amazing gonna buy a better experience for our team members and a better experience for our customers. You know, and customers are going to have to contend with all of these challenges. And so we're modernizing to help them and kind of just summarizing up, you know, look, the value of services is really about shifting to intelligence as a service. And there's three ways uh, that this will really come about. One is our relationship with our customers is evolving from providing technology solutions. You mentioned this in your opening to being fully integrated as a business partner. That's the first one. Second one, we're helping to shape how our customers run their business from processes to resources to the experience they delivered to their end customer. That's number two and number three, it's really about uh measuring our success. Everything we do is about our customers achieving their business targets and their outcomes. And that's why we believe intelligence as a service is the future of services. >>And this is where technology plays such an important role in the services component of that as they set up front is the linchpin. There's an inverse relationship over the course of my career between the customer experience and the technical complexity. The simpler it gets for customers, the more complex it gets at the back end, and you've got to hide that complexity and that's a big part of where technology and services comes in. We're seeing the explosion of data as you said, and and the explosion of processing power is very exciting times, Alex and Doug. Thanks so much for coming to the Cuban, sharing the update on Dell Tech services in the future. I really appreciate your time. >>Thank you. Thank you for having us. >>All right, and thank you for watching everybody's day volonte for the Cube and our ongoing coverage of Dell Technologies World 2021. The virtual edition will be right back.

>>Welcome to the cubes coverage of Dell technologies, world 2020. The digital experience. I am Lisa Martin and I got two returning guests from Dell technologies during any back on the cube today, we've got Doug Schmidt, president of Dell technology services. Doug, welcome back to the virtual cube. >>Well, thank you. Thank you for having, uh, Alex and I back again, >>And Alex is here, Alex. Beretto SPP at the planning and technology for Dell technologies. Alex, welcome, >>Happy to be here. >>So there's a lot has happened since we last got to sit together about 18 months ago and Dell technologies world 2019, I think back right, the big bag, um, pre pandemic, but we could actually be not socially sense. Talk to us, talk about what's going on with Dell technology services. You gave us a great update then what's going on now and now you guys have 60,000 services and it folks you're working delivering services in 170 countries. Give us an update. >>Well, yeah, so look, it's really about, uh, Dell technology services, enabling our customers to effectively adopt and leverage and sustain their it investment bottom line, helping our customers get the most out of what they're looking for out of their it solutions and making sure we deliver that for them. And as you stated, the size of the organization, I had the privilege of leading that team of 60,000 direct and partners in 170 countries. We provide that service and over 55 languages and really we cover services from the edge to the core. So everything in between, and it's an end to end service, meaning we can help with consulting a deployment managed services, education services, right down to the support side of it. And that really gives us a lot of flexibility to help our customers deliver what they need. And it's really about helping them navigate the digital journey, right? Uh, it really is helping them pivot to the new business model we're seeing out there. Uh, especially today, considering as we said, last time we were sitting down together. Now we're doing this virtually, everyone's going through this transformation in addition to moving more to the edge and hybrid cloud. So it's, it's a, it's as important as ever for services to be there for our customers. That's what we're doing every single day. >>And we'll unpack a bit more. Some of the things that you've been doing since 2020 has started and made all these changes, but Alex, let's go to you for a little bit services, strategy services, technology what's going on there >>Really do you think about our physical footprint, quite a few countries as you pointed out. And if you look, we have everything from consumer all the way to the large enterprise. So we're fully perspective. And then if you look from our digital beach, we have massive digital reach, which is really quite unmatched. And actually that's where the technology piece really comes to shine. You think about it. We have 200 million assets in the field today. Those assets are generating 22 terabytes of data per day. That's a massive set of AI engines to generate customer insight. Last year alone, we were able to predict 3.7 million issues before they occurred and then take proactive action on those issues. And that's just one example, but we're really messy in our software engineering capabilities. Building tools enable our customers to drive their own actual digital transformation to do we do this across the entire services life cycle. So everything from consulting to deployment to support, to manage services. >>Excellent. Thanks for that, Alex. So Doug now let's kind of dig into, what's been going on in the year of 2020, the year of what's next lot of changes and big challenges for customers in every industry, you know, seven months ago, trying to figure out how do we survive in this mode, the massive shift to work from home to remote devices everywhere. Talk to us about how Dell technologies has responded and helped your customers to survive and get to that thrive state in this crazy time. >>Yeah, well, no, you're right. And it was a, it was something that happened very, very quickly obviously to all of us globally. Um, and these events in 2020, it really brought us even closer to our customers. We've always listened very closely, made sure we were in tune with that. Uh, obviously when all of this shit, uh, we were there for them, um, and we had to rapidly challenge and change, uh, how we delivered our service in this dynamic environment. We were able to do that. We have an incredible team that obviously went to imagine that with 60,000 folks, uh, changing our service offerings, so where we may have gone, uh, on site or customer, we then set up a Depot, uh, so that we were able to do that safely. We were able to get our PPE equipment out to the field service agents that needed to be in a data center and make sure we were following all the protocols. >>Uh, we leverage our five integrated global command centers. These are strategic hubs. We have around the world to really monitor and help, uh, and track all of this. So we were able to do that. That was, that had been digitized years before. So we were able to, to do all that safely, uh, really this was about going in then and helping our customers mitigate the impacts that they may have had helped them through that, whether it was through deployments, being virtual, getting them the systems that they needed and just helping them through their critical, uh, environment and changes. >>What are some of the things that you're hearing from customers? Because, you know, we talked about this massive pivot for everyone and the breadth of services that you cover from consulting to managed services to education. What were some of the things that were really, um, the highest need that you saw from customers, especially when this first happened? >>Well, when it first happened, it was clearly the working remote, right. And helping everybody do that and doing it virtually making sure that, uh, like I talked about, uh, making sure they have the systems, making sure connections for okay. If the centers were able to handle all of that and doing all that in a fashion, in a safe way for our team members and our customers team members that was first and foremost priority was the safety of everyone. Uh, once we had gotten through that, I'm going to say, you know, look no gauge exact. Uh, but I would say starting beginning of summer, you know, maybe may what we started seeing then is the people really actually pivoting even more into their transformation. So they weren't doing their digital transformations. Our customers were, and they were really looking for strategic guidance and on their planning. >>And so we set up where our consultants were delivering a half day accelerator workshops virtually to help them solve their it challenges that they may have had. We also, uh, help them understand what we add in, in the space of unified workspace as a complete solution that helps them deploy, support, manage all of their end user devices so that they can achieve full productivity in this new environment. And they were asking for it to be simple, how do we simplify a lot of this and how do they simplify that via our managed services capabilities? And so we were working through that again, setting up these virtual workshops and having them understand what those capabilities were and how we could help them through that. And then look, they were also as, you know, um, financing, financing options. How can we do this as a service, all these different methods that we were helping with as well. It was, it was really a great, uh, in the sense of us stepping up to help our customers. And we were there for him. >>And we talked about the digital transformation guys last year at Dell technologies world, that Dell technologies was undergoing. Let's talk to us about what is going on with that digital transformation that Dell has undergone and how technology services or other services technology is helping to play a role in that, especially in the last six, seven months. >>Yeah, it's amazing. We actually do this every day for our customers, but as you pointed out, we're actually undergoing fast with everything that's happening with our customers. Some of the insights that we learn in house, if you look at services, we invested quite heavily on software engineering, the number of software engineers that we have now with inside the services, visit units at an all time high. If you look at the number of data, scientists and PhDs that we have brought in, again, all time high, it really focused on developing our AI engines that we use both internally and externally driving digital transformation. A couple of examples of that. If you look at something called PCI, which is an proactive, uh, the proactive case intelligence, it actually looks at, uh, the entire services journey that our customer has. And we're able to detect and put information in front of agents at the right time, the right information then actually enables them to deliver a better customer experience. >>We've actually seen through the implementation of PCI, a 10% reduction to the time that we spent engaging with customers in at the same time and improvement in seaside, the tune of approximately 130 basis points. So we're on a productivity improvement, which helps us internally as well as obviously benefit for the customers. Another thing we're doing is actually digitizing our entire services processes. That means everything from consulting to the point of support. So we have a digital variant of what processes should look like. And then real time we're able to actually measure our active processes versus what they should be. And when we detect anomalies, we're able to correct those real time. That again gives us efficiencies internally, but more importantly enables us to deliver a better customer experience. >>And that customer experience is critical, not just for Dell technologies to deliver to its customers, but for your customers to deliver to their customers. You talked about improving the customer experience and some of the impact there, Alex, you think about in the last, in the year of 2020, how we suddenly went from this expectation that we can order anything on Amazon. And it shows up tomorrow to having things be delayed, that we were not anticipating. Talk to me about the transformation you guys are on. We, and we've heard a lot of, um, Dell folks talk about the acceleration in the digital transformation that your customers are undergoing. But if you, if you could walk us through from a strategic vision perspective, you've got the digitization going of the services. We know that a good amount of remote workforce will stay that way for quite some time, but give us a vision into the year 2021. >>Yeah, let's, let's talk about the future because T to your point, look, we have AI today and we plan to continue log any besting AI. We're going to continue to develop new software applications that have our customers to drive that transformation. But if you look forward to exciting areas, so let me, let me name three specifically. There are very interesting. The first is as a service, we actually taken our complete services portfolio and positioning all of it to be available as a service. That's what customers are looking for a very simple way to consume by in consumer service services. And we're doing that transformation and taking everything in transitioning to be available as a service second five G we're fully embracing that so that we can have and deliver cloud services, our solutions in a very simple and easy way and gets denied. >>And Doug wrap us up here with the vision overall from Dell technology services, the demand coming in from customers globally, all of the changing demands and this uncertainty in which we're living in, what does the future of the next year or so look like from Dell technologies services level? >>Well, yeah, as you, as we've talked about like the demand for exceptional customer and employee experiences through all of this is really driving these business model disruptions across the board. And look, we understand customers, uh, need to thrive during all this, and it's rapidly evolving and changing. So we're building our portfolio, uh, quickly to stay ahead of that. Uh, you know, being able to listen to customers and build those services out. So we're doing that as we mentioned earlier, uh, both Alex and I we've talked about the disruption. We're seeing with five G the edge cloud as a service, and this is driving a massive change in the industry, right? And therefore you have, uh, having all the services to help our customers manage through that. And it's really about this convergence, we're seeing capabilities that we provide the lines between, like I call these traditional silos inside support, uh, consulting, managed services, all of that, to being blurred, our customers are really looking for an outcome. >>They're looking for flexibility and some things to be simple. We're helping them achieve that. And like I talked about earlier, our customers want outcomes and they really want to select Dell, uh, for the comprehensive portfolio that we have. That could be everything from PC as a service storage, as a service right into hybrid cloud. So, you know, moving forward, uh, we work very closely, obviously integrated with our product teams, uh, hand in hand. We see that blurring as well. The product is a service. The service is a product. We think Dell technologies is in the ideal position to pull all this together. And we have a clear vision with a world class team are really to help our customers through their transformation, deliver the outcomes. >>Doug, Alex, thank you so much. It's nice to see you again, albeit virtually maybe someday soon, we'll get to be sitting down on a cube desk together again. I hope look forward to it. Thank you. Thank you for and Alex burrito. I'm Lisa Martin. You're watching the cubes coverage of Dell technologies world. The virtual edition. Thanks for watching.

>> Narrator: From around the Globe, it's theCUBE, with digital coverage of Dell Technologies World, Digital experience, brought to you by Dell Technologies. >> Welcome to theCUBE's coverage of Dell Technologies World 2020, the Digital Experience. I am Lisa Martin and I got two returning guests from Dell Technologies joining me back on theCUBE today, we've got Doug Schmidtt, President of Dell Technology Services. Doug, welcome back to the virtual CUBE. >> Well, thank you Lisa. Thank you for having Alex and I back again. >> And Alex is here, Alex Barretto, SPP of Planning and Technology for Dell Technologies. Alex, welcome back. >> Thanks Lisa, happy to be here. >> So guys a lot has happened since we last got to sit together about 18 months ago and Dell Technologies World 2019, I think back. >> Thanks you. >> Right, you could think back pre pandemic, when we could actually be not socially distant. Talk to us Doug about what's going on with Dell Technology Services. You gave us a great update then, what's going on now and now you guys have 60,000 services and IT. Folks you're delivering services in 170 countries. Give us an update. >> Well, yeah, so look, it's really about Dell Technology Services enabling our customers to effectively adopt and leverage and sustain their IT investment. It's bottom line, helping our customers get the most out of what they're looking for out of their IT solutions, and making sure we deliver that for them. And as you stated, the size of the organization, I had the privilege of leading that team of 60,000 direct and partners in 170 countries. We provide that service and over 55 languages and really we cover services from the edge to the core. So everything in between, and it's an end to end service, meaning we can help with consulting a deployment managed services, education services, right down to the support side of it. And that really gives us a lot of flexibility to help our customers deliver what they need. And it's really about helping them navigate the digital journey, right? It really is helping them pivot to the new business model we're seeing out there. Especially today, considering as we said last time we were sitting down together. Now we're doing this virtually, everyone's going through this transformation in addition to moving more to the edge and hybrid cloud. So it's as important as ever for services to be there for our customers. And that's what we're doing every single day. >> And we'll unpack a bit more, some of the things that you've been doing since 2020 has started and made all these changes. But Alex, let's go to you for a little bit, services strategy, services technology, what's going on there? >> Yeah, so really responsible for both those areas, right strategy and technology on the strategy side, really believe we're differentiated across three batters, you think about our physical footprint, right? Quite massive, we operate in quite a few countries, as you pointed out. And if you look at a portfolio graph, we have everything from consumer all the way to the large enterprise. So big scale from a portfolio perspective. And then if you look from our digital reach, we have massive digital reach, which is really quite unmatched. And actually, that's where the technology piece really comes to shine. If you think about it? We have 200 million assets in the field today, those assets are generating 22 terabytes of data per day. That's a massive settlement not being able to use our AI engines to generate valuable customer insight. (clears throat) Last year alone, we are able to predict 3.7 million issues before they occurred, and then take proactive action on those issues. And that's just one example. But we're really investing in our software engineering capabilities, building tools that enable our customers to drive their own actual digital transformation. And as Doug alluded to, we do this across the entire services lifecycle. So everything from consulting, to deployment, to support, to manage services. >> Excellent, thanks for that, Alex. So Doug now let's kind of dig into what's been going on in the year of 2020, the year of what's next, a lot of changes and big challenges for customers in every industry, seven months ago, trying to figure out how do we survive in this mode, the massive shift to work from home to remote devices everywhere. Talk to us about how Dell Technologies has responded and helped your customers to survive and get to that thrive state in this crazy time. >> Yeah, well no, you're right. And it was something that happened very, very quickly, obviously to all of us globally. And these events in 2020, really brought us even closer to our customers, we've always listened very closely made sure we were in tune with that. Obviously, when all of this hit, we were there for them and we had to rapidly challenge and change how we delivered our service in this dynamic environment. We were able to do that we have an incredible team that obviously went to in full work remote, you could imagine that with 60,000 folks changing our service offering, so where we may have gone on site for a customer, we then set up a depot. So that we're able to do that safely. We were able to get our PPE equipment out to the field service agents that needed to be in a data center and make sure we were following all the protocols. We leverage our five Integrated Global Command Centers, these are strategic Hubs, we have around the world to really monitor and help and track all of this. So we were able to do that that was that had been digitized years before, so we were able to do all that safely. Really, this was about going in then and helping our customers mitigate the impacts that they may have had help them through that, whether it was through deployments being virtual, getting in the systems that they needed, and just helping them through their critical environments and changes. >> What are some of the things that you're hearing from customers? Because we talked about this massive pivot for everyone, and the breadth of services that you cover from consulting to managed services to education. What were some of the things that were really the highest need that you saw from customers, especially when this first happened? >> Well, when it first happened, it was clearly the working remote, right, and helping everybody do that and doing it virtually making sure that like I talked about making sure they had the systems, making sure connection for okay, did the centers were able to handle all of that, and doing all that in a fashion in a safe way for our team members and our customers, team members, that was first and foremost priority with the safety of everyone. Once we had gotten through that, I'm going to say, look no gauge exact, but I would say starting beginning of summer, maybe May, what we started seeing that is the people really actually pivoting even more into their transformations that they were doing, their digital transformations our customers were, and they were really looking for strategic guidance in on their planning. And so we set up where our consultants were delivering half day accelerator workshops virtually to help them solve their IT challenges that they may have had. We also help them understand what we added in the space of unified workspace as a complete solution that helps them deploy support, manage all of their end user devices, so that they can achieve full productivity in this new environment. And they were asking for IT to be simple. How do we simplify a lot of this? And how do they simplify that via our managed service capabilities. And so we are working through that, again, setting up these virtual workshops, and having them understand what those capabilities were and how we can help them through that. And then look, they were also as you know, financing? Financing options? How can we do this type of service, all these different methods that we were helping with as well. It was really a great in the sense of us stepping up to help our customers and we were there for them. >> And we talked about the digital transformation, guys last year at Dell Technologies world that Dell Technologies was undergoing. Alex, talk to us about, what is going on with that digital transformation that Dell has undergone and how technology services or rather services technology is helping to play a role in that especially the last six, seven months. >> Yeah, it's amazing to your question, we actually do digital transformation every day for our customers. But as you pointed out, we're actually undergoing our own digital transformation. And that's actually quite interesting to see compare and contrast with everything that's happening with our customers. And we're able to actually take some of the insights that we learn in house and expose that to customers. So we actually, if you look at services, we invested quite heavily on software engineering, the number of software engineers that we've had now inside the services business units and all time high. If you look at the number of data scientists and PhDs that we have brought in, again, all time high, it really focused on developing AI engines that we use both internally and externally, driving digital transformation. A couple examples of that, if you look at something called PCI, which is a stands for Proactive Case Intelligence, it actually looks at the entire services journey that a customer has, and we're able to detect and put information in front of agents at the right time, the right information then actually enables them to deliver a better customer experience. We've actually seen through the implementation of PCI, a 10% reduction in the time that we spent engaging with customers and at the same time and improvement in seaside to the tune of approximately 130 basis points. So we're off a productivity improvement which helps us internally as well as obviously benefit for the customers. Another thing we're doing is actually digitizing our entire services processes. That means everything from consulting to the point of support. So we have a digital variant of what processes should look like. And then real time, we're able to actually measure active processes versus what they should be, and when we detect anomalies, we're able to correct those in real time, that again, gives us efficiencies internally, but more importantly, enables us to deliver a better customer experience. >> And that customer experience is critical, not just for Dell Technologies to deliver to its customers, but for your customers to deliver to their customers. You talked about improving the customer experience and some of the impact there, Alex, you think about the last in the year of 2020, how we suddenly went from this expectation that we can order anything on Amazon, and it shows up tomorrow to having things be delayed that we were not anticipating, talk to me about the transformation you guys are on, and we've heard a lot of Dell folks talk about the acceleration in the digital transformation that your customers are undergoing, that if you can walk us through from a strategic vision perspective, you've got the digitization going to the services, we know that a good amount of remote workforce will stay that way, for quite some time, but give us a vision into the year 2021. >> Yeah, let's talk about the future, because to your point look we have AI today, and we plan to continue augmenting and investing in AI, we're going to continue developing software applications to have our customers to drive the transformation. But if you look forward to exciting areas, and let me name three specifically, there are very interesting. The first is as a service, we're actually take in our complete services portfolio and transitioning all of it to be available as a service. That's what customers are looking for a very simple way to consume buy and consume our set of services, and we're doing that transformation and taking everything in transition to be available as a service. Second 5G, and Telco the Telco Transformation is that's going to occur as part of 5G, we're fully embracing that, so that we can have and deliver the set of services in a differentiated way leveraging the power of 5G, and you see that come about when you fast forward 2021, 2020. And then we have cloud services, also something we're very, very interested excited about. So we obviously have our hybrid cloud solution, Doug alluded to this. But on top of that hundred color solutions, we're developing and building a set of cloud services, that's going to enable our customers to be able to consumer solutions in a very simple and easy way, and get the value out that they're looking for again, >> And Doug wrap us up here with the vision overall, from Dell Technologies services, the demand coming in from customers globally, all of the changing demands and this uncertainty in which we're living in what does the future the next year so look like from Dell Technologies services level? >> Well yeah, as we've talked about, like the demand for exceptional customer, and employee experiences through all this is really driving these business model disruptions across the board. And look, we understand customers need to thrive during all this. And it's rapidly evolving and changing. So we're building our portfolio, quickly to stay ahead of that being able to listen to customers and build those services out. So we're doing that. As we mentioned earlier, both Alex and I, we've talked about the disruption we're seeing with 5G, the edge, cloud as a service. And this is driving a massive change in the industry, right. And therefore you have all the services to help our customers manage through that. And it's really about this convergence, we're seeing of capabilities that we provide, the lines between like I call these traditional silos inside support, consulting, managed services, all of that being blurred. Our customers are really looking for an outcome, they're looking for flexibility and some for things to be simple. We're helping them achieve that. And like I talked about earlier, they our customers want outcomes. And they really want to select Dell, for the comprehensive portfolio that we have. That could be everything from PC as a service, storage as a service, right into hybrid cloud. So, look moving forward, we work very closely, obviously integrated with our product teams hand in hand, we see that blurring as well. The product is a service the service is a product. We think Dell Technologies is in an ideal position to pull all this together and we have a clear vision with a world-class team will really help our customers to their transformation and deliver the outcomes they're looking for. >> It's definitely customer influence customer driven the future of Dell Technologies service. One last question done for you, this year's Dell Technologies world not going to be able to get those 14,000 or so folks together, what are some of the things, education wise that folks can learn about the different types of services? which you're offering now, some of the things that have changed since they last engaged with you? >> Well, yeah, actually, that's being discussed as you mentioned, throughout the Dell Technologies World, so it's ingrained, obviously, into our product announcements solution announcements that we're doing as a team. We obviously have everything online and links so that folks can learn more and more customers can learn more about these great solutions and the services we offer, and of course, through there, you can always click to link back to myself and the team and we're more than willing to help anybody at any time. If they have questions or further things they want to learn. >> Terrific, Doug, Alex, thank you so much. It's nice to see you again. I'll be it virtually. Maybe someday soon we'll get to be sitting down on a CUBE desk together again I hope. >> Look forward to eat. >> Thank you. Thank you for Doug Schmidtt and Alex Barretto. I'm Lisa Martin. You're watching theCUBE's coverage of Dell Technologies World, the virtual edition. Thanks for watching. (soft music)

>> Live, from Las Vegas. It's theCUBE! Covering Dell Technologies World 2019, brought to you by Dell Technologies, and its ecosystem partners. >> Welcome to theCUBE's coverage of Dell Technologies World 2019 from Las Vegas at the Sands Expo Center. I'm Lisa Martin with John Furrier, this is day one of two sets of coverage for three days for theCUBE. There are at least 15,000 people here, we just came from a great keynote, Michael Dell, Pat Gelsinger, Jeff Clarks, Sati Netella was here. John and I are pleased to welcome back to theCUBE one of our guests, we've got Doug Schmitt, president of Dell Technologies Services. Doug, welcome back. >> Well, thank you for having me. >> And you've brought a partner in crime, we have Alex Barretto, Senior Vice President of Dell Technologies Services, Strategic Planning, and Technology. Alex, welcome to theCUBE. >> Thank you, happy to be here. >> So guys, I always love the keynotes. Michael always has- Michael and team always have great energy. Lot of cool announcements, all talking about digital transformation. But Doug, let's start with you, let's talk about the transformation of Dell Technologies Services. Give us an overview of your organization, and what you're doing for Dell Technologies Services. >> Yeah, well thank you for having us back. I know we were here last year talking a little bit about Dell Technologies, and wow, what an opening keynote this morning. And following up on that; look, service is key component, obviously. Helping our customers through their transformation. Our number one priority, it's really simple. It's literally about, for, and helping the customers. Whether it be specifically kind of, three areas: to sport, deployment, and their manning services. And helping them not only keep their data centers to the edge, running correctly. Making sure to help them through their transformations that they're going through, that we talked a lot about this morning. And then, what we do is we support our customers really with 60,000 people globally, about half of those are Dell Badge, the others, we leverage partners in various countries for. Look, it's about getting up every day and making sure everything runs correctly for them. And that's our job. >> Alex, talk about the strategy for services. Because one of the highlights in the keynote was Bank of America talking about how they got where they are today, and they go forward. It's not the same, things are changing, you guys have to change. What's changing in sevices? What's the strategy? Because it's a whole new ballgame. >> Yeah, great question. In fact, technology is- we have to ask ourselves of our own transformation. In fact, Doug and I spend quite a bit of time talking about a technology world map. Really, if you open the aperture of 'What is technology?', it's everything from data science, to our bots, to our software engineers, into the AI, engineers are developing both in-house as well as partnering with others. That is really the essence of what we're doing in services, and you see customers like Bank of America really adopting that. Because it's helpful in the value that customers get out of our technology. >> And the data was also important, they mentioned data. How are you guys using data in services? I'm sure you must be data-driven. I mean, the mandate up from high, Michael's like, "It's a data-driven world, it's clear as day." >> Absolutely, data is essential. In fact, if you look at the amount of data that's out there, and the growth of the data, it's just phenomenal. But the way I actually like to talk about data is the insights we get from data, right? Data is interesting, but the value that you get from data comes from the insights. So, we actually spent a lot of time developing models, and that's why we use a lot of data scientists, a lot of software engineers. Again, to develop models to generate value from the data. That value is what customers are looking for, and what we're focused on. >> In terms of value, one of the things that was also talked about this morning in the keynote is people and the workforce being massively distributed for any kind of business. 81% of the average worker, is outside of the traditional office, with over half of these people, I'm one of them, working in at least three different places every week. You've got customers that are highly distributed, as is your workforce. What can you talk to us, Alex, about the unified workspace announced on stage this morning? >> Fantastic new offering that we have, obviously you heard from Jeff onstage talking about that. And if you look at that, there are a couple elements that are interesting to me. First, you see all the pieces of Dell Technologies coming together to create greater value for the customer, and if you look at the value that's generated there, to your point, wherever you are as a customer, you're able to access your specific information, whatever the device. And so, if you think about your whole experience, device independent, as well as from a software standpoint, we can offer all in one. >> How, how is-- Sorry Doug, how is service integral to this, you know? >> Well that's-- yeah. What that's really about is so, you have workspace one, coming from VM, great offer and product. And then you have our services, which would be pro-deploy, are pro-support and in some cases, even the manning services, coming together with that to provide a wrapper around that. So, customers have that end-to-end experience with unified workspace, getting those four great service offerings together. Which really then brings it all together for the customer. So they have to do very little, quite frankly, to make that happen. >> One of the comments from Sati Netella was the whole new renaissance of IT needs infrastructure. You see the VX rail being bundled into data centers and service, the demo of the VM-ware cloud, where the just deploy a data center to the edge. I mean, this is just completely game-changing. How is that changing how you guys do the services? Because you guys, it was self-healing. There was a lot of stuff in the dashboard-- no one was deployed, it was all being done with software. How is this changing your mix of business, personnel, economics? >> Great question. You know, we talk about how we're helping customers transform Dell Technologies, well look, services is going through its own transformation as well. And I think that's what you're bringing up. And really, there's four pivots around that transformation we see inside of services that we have to do to stay up and make sure that we're cutting-edge for our customers. The first is around technology, Alex talked a little bit about that. But really, what that's about is the telemetry to help our customers. Data insights, it's not just the data. The second is around our systems that we're putting in place to leverage all that telemetry. You know, we're basically building a whole new CRM, bringing everything together. Our field capabilities, in terms of systems we're building out as well. So a massive transformation on the infrastructure inside just running this to support really. It's a $150 million install base. >> Can you share just stats or data on what's the most popular services you're deploying? And which ones are trending? Like, which ones are kind of, people kicking the tires on? Obviously, you've got the grooves swing on some of your key products. What's the hottest, services/products that you have? >> Well look, our Pro Support Plus is a very hot product for us, it literally provides end-to-end support for our customers, provides what we call a technical account manager, or service account manager with it. It gives you the insights then to really go help you. So it's not then about break/fix anymore. What it's about is proactive, predictive service, and then actually using that to go to the customer and say, "Hey, you know what? "Here's what we're seeing, here's how you can improve "your environment, not only prevent issues from happening, "but what are we doing to actually improve, "and carry that environment forward." And our customers love that. >> Any up and coming, trending products, services you see? Obviously, I can see yeah, there's probably going to be some new services there, but what are going to be the hot new techniques? >> I think seeing the same spot in ProManage which you'll see us carry forward here, and carrying it into the managing service is how do we continue to provide more of that end-to-end? Really, what you're seeing is a convergence of deployment, support, and managing service all really coming together. Our customers are really looking for more and more of that one-stop shop, but one offer across the board. So that's what we're seeing. >> But just to add to that, if you our ProSupport Suite, we have SupportAssist, which is our technology behind ProSupport. And the insights that we're generating; we have 55 million devices connected now. So you look at the connectivity, and the value customers are getting out of that, it's amazing. 20 Terabytes of data per day generated out of those devices. It's a lot of information coming in, customers see the value, they connect more, and again, back to your loop that you're talking about the data. >> Well, the security visibility too, just looking at the data, with all those devices now with Windows, and all the new multiple vendors. I mean, you've got all that data. >> That's right. But I think it's the insights, you know, we keep talking about that. Those insights are really helping us leverage that for the customer so they can see in front of them, and I think what we always say internally is "Look, customers aren't looking for a rear-view mirror. "They're looking through the windshield." The more we can use that insight, to help them see when and where they need to get through for their own transformation, is what it's all about. >> And talk to us about how both of you-- Doug, we'll start with you, how have customers been sort of symbiotic to the digital transformation of services in terms of knowing, "We've got to get predictive"? How are they helping you to evolve what you're delivering so that ultimately, services is part of this technology differentiation and product front that Dell Technologies has? >> Yeah, well, you know the history of Dell Technologies is really the core of our foundation. Culturally, for all 140,000 of us, is listening to the customer. And I think that culture has allowed us to adapt and stay close to not only what the customers are telling us, using the insights we're getting back, but knowing where the customers want to head. And it truly is a one-on-one listening to the customers, listening to where their issues are at, then using this technology and their solutions to solve their problems they're bringing up. But I got to tell you, there's not a big hammer that just- one answer for that. Literally, it's how are we helping consumers? How are we helping small, medium, business? Large? All of them have a variation of what's the same, and all of them have a variation of difference as well. >> Alex, how about strategy for a minute, the strategic landscape, how has Dell Technologies Services changed with the vendor landscape? Now you've got multiple vendors, it turns into multiple clouds, multiple clouds with open source software. You've got all kinds of new things emerging. How do you stay on top of it, what's the strategy, what's the long game look like for you guys? >> If I were to summarize in a nutshell, it's software. We're investing quite a bit in software, whether that is within our predictive capabilites, but as well as in deployment services, and Doug alluded to ProManage. So software is a pivotal, key component. So this is how we are approaching from a services standpoint. Whether you talk support, deploy, or manage services, the umbrella around that is really our capability to do the software component. So that's where we are placing our bets, we think that's where the future is. Whether it's SupportAssist, or our ProManager offering. It's all the backbone based on software development. >> And where is, we talked a lot about digital transformation and services, but the people, the people being essential to, we need the technology to do our jobs in any industry. What about skill, upleveling skills? It's great to have all the technology, but we need to have people to be trained, certified, professionals to be able to maximize the value of the services. Doug, go ahead and start, and then Alex, maybe from a strategic perspective, where is that people, cultural part of the services? >> Well, look it's huge. I don't think it's just for services, I hear our customers talk about it as well. And as Alex just mentioned, that software is driving more and more of it. You know, we use a lot of different acronyms and titles to kind of describe it, Digital Transformation, AI, BI. I mean there's all of this, but it is is all summarized in Digital Transformation. And the impact it has on our team members is vast. So look, open communication, yes, it is changing the way we do business, and quite frankly the world's doing business, the simple tasks are getting more and more automated through these insights, and they're going away. Making it easier for our customers means you're not getting as many break/fix calls, you're not getting these transactions. But what we're doing at the same time is we're upscaling the team, telling them where we need to be in the future, helping them with those skillsets, reset. The interesting thing is our team members are seeing the value of it, their jobs actually become more enriched because you're doing higher value things for our customers. But there is a transformation going on and-- >> And Doug, there's cultural changes as well, as we think about how we measure the business, some of the metrics that we look at, legacy metrics versus new metrics, they are different now. How we think about people development is different. So, I think it's a great question, 'cause the actual talent transformation, it's huge. There's short-term impact, and long-term impact. And if you don't plan that right, obviously you can't execute a strategy. >> How should your customers start rethinking about how they're leveraging the services? Because with unified workspace, data center as a service, and now multi-cloud, architecture is really important. Where the data sits, using real-time data you mentioned in software and data, so as they think about now, looking at not resetting, but taking services for their advantage. 'Cause they look at services, they want to be in the right position. It seems like architectures are more important now. Multi-cloud architecture. So, more technical people involved, the roles are changing. What should customers, how should they expect to be thinking about that? >> It's another great question. Well look, I'll let Alex follow up with his thoughts on this one. But I think this is really about us, the customers have to look as a true partnership. What we're really there trying to help them with every single day, is we talk about keeping the solutions in the system running to what they need, what they wanted. But we can also help by helping their staff free up time through the services we have, so they can stay focused on their transformation and provide the value that their teams and customers are looking for. That's really how we see that. So in other words, go into them and say, "Hey look, "we can take some of these tasks off, whether it be the deployment, unified workspace we talked about, you know, that was announced today. These are all about not only providing better technology for their team members and their customers, but then leveraging their time then to go spend it on their transformation. That's really it, quite frankly, simply put. >> Yeah, I would say it depends. Customers want to do a variety of things, so it depends on their business outcomes. So, at the end of the day, I would say, as you look at Dell Technologies, we have all the Lego blocks. You tell us what you're trying to achieve from a business standpoint, and we have the Lego blocks to make it happen. I think we're in a unique position to be able to deliver that valuable proposition to customers. So it's not a one size fits all. >> More data, more workloads, I've heard the term workload mentioned so many times in all my CUBE interviews, we all talk about workloads, but now with IOT and Edge, you're going to see a proliferation of more workloads, some small, some massive, and managing that workload is a huge challenge for organizations. This comes up as the number one issue. How does services play into that, how do you guys make that easier, and I love the operating model of simplicity, but when you guys take that realization into services, what do you guys bake out of that? What comes out of that? >> Yeah, I would say two things. First, the reason that workloads exists is that it's important for the business. So it's got to be up at times, it's got to be 100 percent. It's got to be up and running. We make sure that that happens. Second, if you look at the workloads, they're actually running critical pieces of the business. So we actually assure that we are providing additional value, beyond actually just running infrastructure, actually keeping value and how you should optimize that infrastructure so you can do more with less. >> Can you give, is there an example of a customer? John mentioned B of A was highlighted this morning, Draper was as well, I think some of the Trailblazer Winners were right before we started. A customer that comes to mind that really demonstrates the value that they're getting from Dell Technologies' suite of services? >> Well, look, I think there's a lot of those. But going back to maybe, we talked about the customers today in the keynote speeches that were happening. But look, there's a lot of small and medium businesses that are one, trying to stay with and ahead of technology. Lots of cases actually farther ahead in their transformation. I think I know of one that I recently had a conversation with, a doctor's office had four or five offices in a town here in the US. And they're staying ahead of that. They want us to "Look, we want to buy things that have "easy deployment, easy install/run. We also need you "to come in and help us tell us how to access "and leverage the technology we have better." Running it easier, staying ahead of that digital transformation, and providing really, their virtual CIO, with a technical account manager pulling all that together. You know, all from the storage, their server, their client products coming together; they don't view it as-- the customer's not coming to us and talking to us about individual products. It's not the discussion. What they're saying is "We need to purchase this, "we know we need this solution, we need to have you guys "come and pull it all together, we're looking "for our people to take care of the patients, "get the information that needs to the government, "and get paid, that's it. "And we need you to help us pull all that together." And we're doing that. >> Doug, my final question for you. Michael Dell always talks about this, within the hallway conversations, or on theCUBE. He says, "The best way to create valuable teams is to attract and retain the best talent." How are you guys attracting and retaining the talent, because the workforces are changing, the technology's changing. What are some of the hard problems? Because people love to solve hard problems. What's the pitch for people out there watching, that might want to work in the services group? What's the environment like? How do you attract great people? What kind of problems do they work on? Give a little taste. >> Well, first of all, you know, you have to love and want to take care of our customers, that's really exciting to me, and I know to the other 60,000 team members. That's why we get up for every day. There's an energy that comes from that. I mean, you're getting up and helping our customers whether they're hospitals, small, medium businesses, or consumers. Really being productive in their lives, whatever it may be. So there's an energy that comes from that, I think a lot of people enjoy doing that. It can't be more exciting than that, right? Second of all, career. Just so many aspects to this. You think about digital future technology, we have everything from being able to go out in the field and help our customers to remote, there's just so many different opportunities. And then we also have our employee resource group. So even participating beyond just work, we have the ability to join all of our different resources groups, whether it be Pride, or Veterans, or whatever they may be. People like and see value to just coming into work, but being able to take their passions that they have on the outside and bring it in as well. >> Real citizenship opportunities to bring and contribute back. >> Exactly right, giving back to our communities. very strong, very strong. You know I get an immense amount of pride in the things that I want to contribute to outside of work, and seeing and getting empowered by Dell to do those things. And then constant learning, constant, constant learning. >> I would also hint at a bit of competitive imagination. (Laughing) If you heard any barking during our interviews, speaking of things to do outside of work, we're next to Michael's Angel Paws, which is near and dear to Michael Dell's heart. That's the service dogs that are actually here for all of us to get our dog fixes on. So Doug, Alex, thank you so much for explaining to us the momentum, the excitement behind the digital transformation of Dell Technologies Services. >> Thank you for having us. >> Our pleasure. >> Thank you. For John Furrier, I'm Lisa Martin, you're watching theCUBE Live at Dell Technologies World 2019. This is day one of two sets of CUBE coverage. Stick around, our next guest will join us shortly.

>> Narrator: Live from Las Vegas, it's the CUBE, covering Dell Technologies World 2018. Brought to you by Dell EMC and its ecosystem partners. >> Welcome back. You are live here on the CUBE as we're wrapping up our coverage here at Dell Technologies World 2018. We are in The Sands. We're live in Las Vegas for 14,000 plus attendees. Four thousand I think at the business partners summit. Really well attended, the solutions expos floor still crowded, and some really neat stuff inside there. Along with John Troyer, I'm John Walls, and we're joined by Doug Schmitt, who's the president of the global services at Dell EMC. Doug, thanks for joining it, we appreciate it. >> Well, thanks for having me, John. >> Yeah, let's talk about global services, alright? First off, I mean, big waterfront, right? That's pretty broad. Tell us about how you segment the responsibilities and what all that means. >> Well yeah, so the overall services family really has four groups in it. It has a consulting team, as you imagine, has an education services team, we have Virtustream, for cloud, helps manage the cloud for our customers. And then my team and I have responsibility for support, deployment services, installations, and also manage services. Good size team, in the sense of helping our customers, around 60,000 direct and indirect team members in 180 countries. >> So, say, 100 plus, right, almost 200 countries. We had somebody on from the global side yesterday and we just barely nicked into this a little bit, but I was interested what you think about it, on a global basis, at least we tend to think of the US, right, and I mean, it's US-centric. But you've got to deal with, you know, EU compliance and different kinds of governance, and of course different work cultures, different government, different governance, what have you. So, complicated, right? I mean, this is not easy stuff, to be able to bring the product to a different culture, different mindset, right? >> Well, that's, yes. I mean, what you're asking is yes, the complexity is there, which is that it really, but that's the value we bring to our customers. One is, believe it or not, the size and the scope helps us build better products. The feedback from our customers across multiple channels, whether it be through the data we get back through PhoneHome and AI helps us build better products globally, as well as help our customers. The calls we get in, social media, we're able to really aggregate that, take all that data and that information, build better products, and custom build the solutions for the regions or the countries that we're in. So there's, yes, the complexity has some minuses, but it has actually more pluses in helping us build better services, solutions, and products for our customers. >> Could you give me an idea of something you picked up from somewhere else, that turned out to be useful, across the board, or just maybe something that you hadn't thought of, whether it was some response of a customer in a different work environment, that you could apply across the board? Does anything come to mind like that? >> Well yeah, I think you look at things like WeChat in China, things like that that are occurring and how they're using both the social media, texting and all of these things about doing business and wanting services, and so that helps us build better social media platform, to listen to our customers. We take those learnings and then apply them globally very, very quickly. Those would just be one example, but you can pick that up across the product and the solution side as well. >> Doug, a couple of things you've said have already kind of sparked my imagination. I mean, support used to be, file a ticket, and if you don't have a ticket, don't bug us, right? And it was very reactive. And already you've talked about a lot of things that are proactive, both the PhoneHome capabilities and other data collection and proactive capabilities. Can you talk a little bit about how your team, you need to be digitally transformed, your customers are, you've got to be more proactive. We can't just be sitting, we can't say, have you filed a ticket, well then I can't talk to you. >> No, that's correct. No, that wouldn't work today. You know, that's exactly right. The customers' feedback to us, and we hear this resoundingly, loud and clear, is look, it's got to be proactive, it's got to be predictive, and it's got to be remote. And it's all about being fast, accurate, and keeping that up time in those environments running. So to your point, what we've really done is, we use that data to predict when a hard drive's going to fail, so if you're a customer, whether it's a server, and by the way, we've taken that technology and put it into the consumer products as well. So hey, we get ahold of the customer and let them know that something's going to fail before it fails, and that's the proactive predictive. And we're really getting that, quite frankly, from the data we're getting back on that PhoneHome, using that big data to then triangulate and build better products, better services. The other thing, though, that we've done, and we continue to do, is, not every customer on that proactive side wants to be contacted the same way. I'll use my family as an example. My daughter wants to be texted. You know, she's got to use text. My wife likes email, and my parents, by the way, still want to be called, because they want it to be explained, what's going on. And so we have to also build in the omnichannel with that predictive and that proactive capability. >> There's been an evolution in the acceptance of talking back to the vendor, you know, machines talking to machines, on prem, over the years. Are most people now at the phase where they don't consider that a security risk, or a privacy, people who didn't understand it in the early days were very careful, everybody's still very careful about what goes through their firewall, but are we at a place now where that's just part of normal? >> I think it's becoming more widely accepted. I wouldn't want to say that everybody's there yet. >> Troyer: Perhaps not the three letter agencies and a few others, things like that. >> That is correct. I mean, you know, look, it depends on the environment. By the way, and that's the key, is using that information to customize the services for those environments, right? And a little bit of, that's a good point, because that's how you want to contact or how much you can do. But we can tailor that for the customers' needs, and using that information to make sure we do that. >> Seems like there may also be a staffing, I'm interested in your staffing, because digital transformation, let's make it real, the entire industry has a interesting competency issue, in that we've got to be all main, we've got to all be current, there may be new sets of skills coming up, we certainly expect on the IT side of the house, your customers to become more skilled at new technologies. But you're in support, the support and installation side, how are you looking at training your people and upskilling your people to be able to deliver that kind of proactive support? >> Well, that's a great question. And I'll take it from two points, actually. One is, as the machine learning and the AI helps us solve what I call low complexity issues right now, moving up the stack every day, to do more complex issues, then what you find is that when customers do contact us, or we do need to reach out to them, it's usually a complex situation, right? And so we spend a tremendous amount of resources continually upskilling our talent in the remote support, deployment, as well as installation, so that they're able to handle that. So spend a lot of time with our education services team, to make sure that we're out in front of all the new technologies and the capabilities. You've heard a lot about remote and virtual learning, where we're on the cutting edge of that as well, that helps us stay abreast and up to date as well. But yes, it is going to take additional time and resources to stay ahead of that curve. We're there, but we want to make sure we stay there. >> And was that something that, I won't say you coax people on or bring them along, but help them understand that if we're on the cutting edge, you've got to be on the leading edge of the cutting edge, right? You've got to be the leader in this, right? In your workforce. I mean, how do you, I guess they're motivated, professionally motivated, right? But you do have to bring, it's culture, and you've got to create a different kind of culture, don't you? >> Well, no, you're right on that. But I think, culturally, what we've always, always had at Dell Technologies, is listening to the customer. And all 60,000 get to hear every day from our customers multiple times, so that in and of itself helps us. We're listening, we hear what the customers want, what we need to be doing to help them. That pushes us to want to stay up on that. Look, you can't be in the services industry, as you well know, without having that natural desire to want to learn, to want to help your customer, and so, look, we have to have the resources and the capabilties inside that education, but culturally, that's been built in, because we listen to the customers. >> And how different is it from the customer perspective than maybe five years ago, 10 years ago, in terms of expectation, in terms of what you, the kind of support they expect to get from you? Has that been altered as you give 'em new tools, you make 'em faster, you make 'em smarter, you make them more agile, but they also, are they turning to you for different things, or a different level of service now? >> Oh, yes, absolutely. And I think that starts with, if you look five years ago, the service was really, I'll call in when I have a problem. First, the expectation is, I want you to call us, before we have an issue, and let us know what we need to do to prevent it, and the second one is, if I do have to contact you, via multiple omnichannels, then I got to have the best and the brightest now, inside the organization. So routing and getting all of those to the right resources at the right time, right? As you're saying, the technical capabilities, the complex environments, the customers want to get to the right person quickly and accurately now, the very first time they get ahold of us. >> Yeah, so Doug, you mentioned, Dell Technologies, right? This is the first Dell Technologies World. It's no longer, I went to a few EMC Worlds, I think I was on the first CUBE back in 2010, at EMC World. That was mostly storage folks, right? Now, you've got storage folks, you've got server folks, you've got VMware here as a big presence, Pivotal was doing things. Systems are more complicated now, so it may be a two-part question, how is the show going for ya? And also, this implication that Dell Technologies is a stack, and there's a lot of IT people now that have to cover more of the stack, and how does that affect your job in terms of complicated cross-rack systems that are pinging back home and need help? That's about three questions in one. >> I think there's a few in there, right? Well, first of all, I think that when talking to the customers, and being here at Dell Technologies World, what we're hearing is actually confirmation on the proactive, predictive, remote support, and also getting to the correct talent very quickly, as you've mentioned, and the education and capabilities of the team. So that's good, because they're validating that. But more specifically to your question about, how does that translate into the real world, to how we're delivering? Well, first of all, with that information coming back and being remote, we can get it to the correct people very quickly. So, yes, it would be far more complex five years ago if we didn't have that technology, wasn't there for us. Now we know we who we need to get it to and who the best person is to solve the problem. And that's really what we're using, and transform to, is that technology helps us get it to the right place at the right time to solve the customer's issue. >> And where do you see yourselves going? As technology evolves, right, demands change, expectations change, global services is going to change. Can you make any kind of, give me a crystal ball prediction here about, this is where we're going to have to be in two or three years out, in terms of meeting that custom demand and wherever they are and whenever they want it. >> Well, yes. Well, look, we talk about transformation and making it real here at Dell Technology World, but we're living that every day as well, right? So we're helping our customers with it, and look, the transformation doesn't just, it's not just something we talk about externally. We're doing that internally, as you're saying, to stay ahead of the market, helping our customers with the transformation. And so as we look forward to that, from a services perspective, what we realize is look, that complexity and the speed is going to pick up. We know that we have to continue to use that big data, as Michael said, is the fuel, we know that's the fuel to provide better service, better products. We want no daylight between services, our engineering and product teams, and sales. And we're using that information to make sure we build better products, that we provide better solutions and better services, faster, to our customers, and we're also using that information and giving it to the sales teams so they can go out into our customers' environments and help them with their transformation. >> And what's the challenge for you in making all that happen? Everybody's got a nut to crack, right? Everybody says okay, this is, so for you, if there's a next hurdle or next barrier for you to get over to be able to deliver on that, what would that be? >> Well, we're using the data today that we have, which is very rich, and we're transforming that into solutions for our customers, but look, that data is, we're getting more of it every day, making sure that we don't obsess about the data, that it doesn't control us, that we're using it, right? I mean, that's part of this, is you definitely want it to be the fuel, but you got to aim it the right way. And I think that's the key, is making sure that we get that pointed in the right direction. >> As you're doing this kind of thing, I'm kind of curious about hiring, right? What kinds of roles are you looking for, to bring in, that can do that? 'Cause that's very sophisticated, data scientist perhaps, that's pulling in people from engineering, you must be able to, are you able to pull on from the rest of the organization like that, or who are you looking for? >> Yes, I've talked about real time questions, right? We could be talking about that one for hours. The answer is yes, and that is a good point. If you look at services now, compared to five years ago, it's hiring data scientists, it's hiring the analytics and the deep analytics folks that can help program. I mean, all of this comes together, right? And so we're working very closely with the schools globally to pull those scientists in, and that's a big hiring competency that we've been focused on for the last four years, and we're going to continue that, we see that continuing down the road. >> Well Doug, thank you for the time. We appreciate you telling the global services story. Great show. And we wish you continued great success, and I assume it's been a really, really good week for you, too, right? >> It has been an outstanding week, so thank you. >> Walls: Excellent, you bet. >> Appreciate having me. >> Joining us from Dell Technologies World 2018, you are watching us live from Las Vegas on the CUBE. (upbeat music)