Drew Schulke, Dell EMC | Dell Technologies World 2019
>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen. Brought to you by Del Technologies and its ecosystem partners. >> We're back in Del Technologies world. All the action. Fifteen thousand people here. You watching the Cube? The leader in live tech coverage? My name is Dave. Along time here with my co host student, um, in Walter Wall coverage. Drew Schulke is here Vice president of networking product Management at Del Technologies. Good to see you, Drew. >> Thanks for having us. >> You're very welcome. Text coming on. So we're talking networking. It's been an exploding business for you guys. I mean, it's one of the really shining stars of of the portfolio. We're gonna talk a little bit about why, but go back a little bit. Talk about some of the trends and networking over the past several years. Obviously, cloud is changing the way people are looking at networks here, this multi cloud thing, What's going on? >> Well, I think we won the clock back five years ago because that's what I think. We have this seminal moment in networking where we as at the time Della now Delhi emcee took an unprecedented step to say we wanted to segregate the networking stack, for We want the hardware discussion in the software discussion around networking to be distinct on DH. It wasn't, you know, novel for the network at the time, but for the rest of the industry, if you think about the way storage and servers and virtual ization head of all, not really novel. So we were really kind of playing catch up from a networking perspective, and that really opened up a whole new era of covering for us in terms of what we were doing as a networking vendor. You also look at what some of the big hyper scale companies were trying to do with their own networks. And there was this great synergy to put together this cloud computing era networking stack that was fundamentally different than what we've seen for the past twenty years. And we've just seen a massive wave of adoption and moving to this open this aggregated and software to find network ever since. >> So stools up more of a networking guy than I am, he explained to me years ago. Dave, with the Clouds Network's gonna flatten Travis going to go east west, not so much north south, he would draw the diagrams. What did that mean from a from a product perspective for you guys. >> What a member of a proper perspective for us is that we wanted to focus on to your point. This modern networking design, which is you're going to talk about the fabrics. It's all about the fabrics, which is the way we put together that network in the data center to facilitate all that east West traffic. And done correctly, it can scale toe on a massive scale. This is what all the biggest hyper skills air out there running today to support their cloud data centers, which have thousands of servers and thousands of switch, is behind it. So it's a proven model. It could be very, very effective, and ultimately, just in terms of its approach and architecture, the total cost of ownership is significantly lower than what we saw you for the previous twenty years. And then >> just true. It's really interesting, you know, that the challenger of Time is absolutely these distributed systems and it is dis aggregating. At the same time, customers are looking forward to be simplified and, you know, if you can pull things together on DH you look at You know, what I heard on the stage this morning is a lot of the cloud messaging was it was Del Plus Veum wear and partners there to put together that entire solution from a customer. I can't say OK, well, let me get a box and lend me light, load some operating system and take all these other pieces. I can't be building the stack and putting all of these pieces together. So explain how while you're dis aggregating at the end of the day, this is going to be simpler for customers. And operationally, it's something that they shouldn't have to touch too much >> so But by desegregating way, let the software guys do with the software guys do, which is software and software is a powerful tool when it comes to the network that was never really fully tapped until we opened up the switch and allowed it to be, you know, agnostic to the software that was running on top of it. So let me bring up a case in point. Big switch, A big partner of ours who had a big announcement a couple days ago where we're actually entering into an OM agreement. They've got a strong presence here, you know, through their software in that fabric that very, very large and complex fabric. They've done a great job in terms of making that fabric appear to be much simpler than it really is. And it's all about the way you present it in terms of this complexity and how do we manage that? And so our mission in working with companies like big switches to bring a level of simplicity Teo to a piece of the data center that, quite frankly, for the longest time has been thriving on complexity, where people kind of got paid by understanding how complex things were. And it really doesn't have to be that way. Software can be powerful. Software can make lives easier. Software could be an integral part of that transformation story, and networking is no different when it comes to that. >> So you got some hard news? Att, the show today We talked about that. >> Yeah, so a couple of things we have going on. So for one today, we announced a new branding of our networking hardware portfolio. So given that we are powering some of the biggest data centers in the world. We are embracing the power adjective here and going with the power switch brand of networking switches S o joining some of our fellow Delhi and see product lines with that with that power theme on it, I think it's a great transition. And so we're really excited about that. You know, we're going to have some nice themes around flipping the switch from a power perspective, open networking, which a lot of our customers are already doing today. So it's a big one that we have today. Another one that we have is we're announcing a couple of new, actually a new power switches in that portfolio. Some twenty five gigs switches that we're bringing to market really focused on a hyper converge software to find storage use case wherein a great many cases. There's a small cluster that small in size in terms of number of nodes but has a high degree of bandwidth that's required to make it perform. So we've introduced a couple of small poor count twenty five gigs switches as well at the show s so very excited about those being the first to flagship power switch switches that we're bringing to the >> market drops Really interesting. I mean, I worked a DMC and when we worked on some of the package solutions, there was storage networking pieces. But, you know, networking in general, You know, I I had advocated for years. We need to be ableto bundle this together. You want to be able to have that easy button so that I can freakin figure and put everything fainting together there. You can explain that. You know, people think HD either are like, Oh, isn't that have networking all bundled in? How is it tied together? But yet, you know, usually these air kind of separate peace, sis, >> I say, Up until a few months ago, networking was on afterthought from an HD eye perspective. And that's an interesting statement, not just from a deli and see perspective, but leading up to that few months ago. We've been working heavily, for example, with VX rail team, because while hyper convergence has a great story line around collapsing computing storage together in the value prop, there was really, really compelling that working was this kind of well, it's just going to sort of work. But if you took a You know, some deep conversations with customers around problems they saw on deployment and areas where they might be holding themselves back in terms of performance. Of those systems, networking was a common thing. And so for us, it was a no brainer to sit down with the X rail team and say, You know, how do we, you know, force the best practice in terms of the network and just automate the heck out of it? And so what we did is develop a deep set of integrations with the extra manager, where Roos ten operating system can do a handshake with the extra manager and take the number of steps to deploy and Hcea Network and reduce it by ninety six percent. So that's pretty compelling in terms of automation, and we're doing it in such a way that it's always going to be that best practice every time. So there's no guessing on Did I do it correctly? I'm not gonna have a performance issue. Why not just automate that and make it really seem with so great advancements? They're excited about even taking that further with them in additional work down the road next year. >> One of things we're hearing from executives, Adele certainly heard it from From Jeff Clark. Uh, in the analyst breakout this morning is alignment across the portfolio of del companies. Obviously, VM wears a linchpin of your multi cloud strategy. Uh, you can't talk with V M, where executives talked to them without hearing about NSX. So what do you doing with regard to NSX and NSX integration? >> Yeah, great question. So great think. Restoring that we have about NSX is in terms of what it's expecting of what we call the underlay or the physical network that's actually powering the network is they wanted to be fabric based. They wanted to be good at transport and easy to manage. And so a lot of the work that we've been trying to do with them is how do we present that network into an NSX environment so that that physical in virtual network come together in a seamless way? So that's an area that we were spending a lot of time with him. Another area you'LL be moving beyond NSX into other elements that fall within their networking and security business unit is what they're doing at the wide area network. So another big announcement that we have coming out today that I'm really excited to talk about is we've been teaming up with the fellow Claude business within VM Where to deploy what we're calling the s t win. Uh, EJ powered by v m. Where? So this is going to be a turnkey appliance coming preloaded with the fellow cloud software on it running on our new virtual edge products, which is a portfolio of products we added to the networking portfolio about a year ago. And what we believe it's going to go do is enable you know, a significant transformation story of customers that wanna shift to this software to find land. And the economics behind this way don't have enough time in the interview. You need to go into it. But the savings that customers can gain moving to a software defined when strategy just in the transport costs alone with a wider network are compelling. >> Yes, s so just, you know, put a point on that. When when we've looked at multi cloud Esti win is one of those areas that you know, customers said, Oh, this is a real enabler I can't really do multi cloud. I can have a bunch of pieces, but if I want to tie together, if I want to really do anything, they're SD wins. Enablement plain kind of why that is, >> yeah, because ATT the end of the day Look, you're you're sitting there on your call that an end point device and think about the traffic pattern that you're generating as an employee of some of that traffic is going to public Cloud A. Someone's going to public copy. Someone's going to a centralized data center. These traffic patterns, they're becoming more complex. They're carrying more and more traffic as we crank up the band with in terms of what we're trying to support. And so our customers, when they look at that, how did they bring order to that? And if you don't have a software to find approach where you could bring some level of centralization of policy and end the invisibility of all those end points, it's going to become unruly, which, which is what it's become for a great many customers. So it's very rare that I come across the customer that doesn't want to have an ston conversation to your point Because the pain points air, their traffic continues to grow. The multi cloud story means I have to direct it to several different clouds, including my own, including the others. And I gotta have an effective way to go do that. >> What is this? Flip the switch mean? >> Flip the switch. Yeah, great. So you'LL see some people walking around with flip the switch shirts. So in commemoration of our power switch brand that we're announcing today, uh, you know, we want to encourage our customers to flip the switch to open networking to embrace the modern network design that we've been talking about for the past five years that a great many of our customers have been flipping the switch to. So we've been consistently growing about to exit the market in the data center space with what we've been doing with this open networking approach, and we want to crank it up even higher. So we're inviting all our customers toe flip the switch, overto open networking. So >> give us the bottom line. Why? Del Networking summarized it for >> I don't know, working because we're going to be the company that's gonna have the conversation around a modern network that's going to enable you to be a software to find and live in that multi cloud world. Full stop. That's it. Everything we do from the lowest piece of hardware, every piece of software that we work to, the partners that we partner with are all about enabling that journey. And it's a really simple strategy. >> Awesome, Drew. Thanks so much for coming to Cuba. Great. Have appreciated. All right. Keep it right there, buddy. Back with our next guests. Right after this short break, David. Dante was too many men right back.
SUMMARY :
Brought to you by Del Technologies Good to see you, Drew. I mean, it's one of the really shining stars of of the portfolio. but for the rest of the industry, if you think about the way storage and servers and virtual ization head of all, What did that mean from a from a product perspective for you guys. than what we saw you for the previous twenty years. And operationally, it's something that they shouldn't have to touch too much And it's all about the way you present it in terms of this complexity and how do we manage that? So you got some hard news? So it's a big one that we have today. We need to be ableto bundle this together. the X rail team and say, You know, how do we, you know, force the best practice in terms of the network and So what do you doing with regard to NSX and NSX integration? So this is going to be a turnkey appliance coming preloaded with the fellow Yes, s so just, you know, put a point on that. to find approach where you could bring some level of centralization of policy and end the invisibility So in commemoration of our power switch brand that we're announcing today, give us the bottom line. network that's going to enable you to be a software to find and live in that multi cloud world. Back with our next guests.
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