Michael Speranza, Zephyrtel | Cloud City Live 2021
>>Okay. Thanks Adam. In the studio of Jeffery David Lonnie, back on the cube set here in the middle of all the action of mobile world Congress is cloud city telco DRG, digital revolution, Michael Speranza CEO of separate tells here with us. Great to see you. Thanks for coming on the queue. Thanks for having me, Dave and John. Appreciate it. All right. So we're in the middle of the act we were just talking about while we're waiting to come on camera, uh, east coast, I'm from California days in Boston, you're from the New York area. We're back to real life. This is what's happening here. It's a hybrid event, so not fully packed, but good showing a lot of action. So let's get to it. Yeah. What do you guys do? Take a minute to explain what you guys do real quick. And I got some specific public cloud. The questions >>Were excellent. So Zephyr tells a global provider of telecommunication solutions, uh, to everyone across the stack, tier one, tier two and tier three CSPs throughout the world. We've got 300 customers. And I think the, probably the most interesting part about us as a company is that we actually probably started our lineage in the traditional sense in terms of these on-premise legacy, large systems. And we are a provider that has jumped in feet first. So the cloud revolution, and we're taking the effort now and the investment to move all of our solutions to the public cloud. And we're super excited to be here and showcase that to everybody >>I ask you, because one of the things that we've been documenting, Dave and I for the past 10 years is the enterprise transformation. I mean the digital digital transformation has been going on for quite some time on the enterprise side. Telco now is, seems like it's getting tuned up nicely to be disrupted and transformed. You're in the middle of it. You're on bolt. You've been on both sides of the table. Now you're on the full throttle, transport transformation. What's, what's your take? What, where are we at? >>Yeah, it feels as though we're at an inflection point. I think the, you know, the last call it 12 or 18 months, maybe that's been the industry pause where we kind of look back and reflect around what their long-term strategies are and more and more just over the last 12 or 18 months, we've seen more announcements, more big names, jump in feet first, be a little bit more public. Uh, no pun intended about what their, what their intentions are, what their investments, um, that they're making into the efforts that they're trying to deploy and their networks. And we feel like we're at an inflection point and we're ready for it. >>It's interesting that Zephyr tell, had a legacy business on-prem business and you're transitioning. What was the catalyst for that transition? And what does it take into would that journey look like? >>Yeah, I think the catalyst is really figuring out how to enable our customers to compete on a ladder that has more rungs to it. Right? If you look at these legacy on premise solutions, we could pour mountains and mountains of dollars into R and D. And at the end of the day, we would still be struggling to offer them something that really creates a true competitive disadvantage or a competitive advantage for their business. And really when you make the move to the public cloud and you start leveraging some of the platforms that are out there, it changes your PR your profile dynamically in terms of what you can offer to the customer. So for us, that realization is what happened. And we jumped in feet first and just the ability to get products to market, to give them a different cost structure is something that we would have never been able to do with our traditional legacy. >>So how did you do it? Because you have a balancing act, there you go to your existing business. Did you sort of fence that off and sort of start with the cloud native approach? And what did you find was the sort of before and after, and some of the benefits that you see? >>Yeah, that's a great question. So it's, it's a difficult conversation with the customer, right? I think you have to go and engage the customer and be our, our approach has been to be very open and transparent with them. Um, we're not telling them that what they're using is doesn't have a future. We're just telling them that we believe the future is bright or somewhere else. And that's what we're choosing to invest. Yeah. >>And they won't, they shouldn't even know it. I mean, if they get, cause the cup of cloud is bringing in new things, one of the things we've been riffing on in the past year is the three RS reset, reboot phase one, you gotta reboot things. Then you replatform with the cloud. And then all the winners, once they replatform to the cloud, they refactored their operations. And so this seems to be like the secret recipe. Once you get to the refactoring, then you're introducing net new opportunities. So you do some cost recovery, you'd be platform. You get some things going and then boom, new things >>Are happening. Yes, absolutely. Yet you have to have a long-term horizon. You can't, if you're trying to make these types of transitions over quarters or even years, it, it's not something that's easy to do with the business. >>Did you move the whole house into the cloud? We're working on it. Okay. Okay. But, so when you think about the telco industry, this is to me anyway, there's clear workloads that can and should go into the cloud. Like immediately. I mean, I, I think about it like mainframe downsizing in the day. I mean, anything that could go did go fast, you know? And so is it a similar parallel here? >>we've got maybe 10 products in the portfolio. We probably have half of them really in the public cloud already. Uh, it doesn't mean every customer is using them in that dimension, but we have half of them already in the public cloud as an option. Yeah, absolutely. As an option. And then the other is it's really, I think I'm understanding this paradigm of kind of, um, when we get into more detail, I got of this no feature left behind mindset that you have to challenge where you really have to convince the customer that no industry disruption ever started by making the new, innovative product, do everything the old one did great. And they have to kind of take that journey with you and lean into the change and understand what the long-term benefits >>And, and talk about those, the business. I mean, you remember John, when we got started, John was driving to the data center and, you know, racking cabling. And then when we entered the public cloud was like, wow, we saw the light. So until you do it, sometimes you can't experience it. What are they seeing in terms of the benefits? >>Yeah. I mean the two major benefits are obviously cost and agility, right. And you know, you talk about agility and just what it enables them to do from a subscriber experience, perspective, deploying new services, adapting those services to, uh, the new business paradigms and really improving the customer experience. Right. There's no mistake. You look at this industry, it's probably got one of the most depressing statistics around customer experience and NPS of any industry in the world. >>Right. So cables up there. Yes. >>It's hard not to improve that. And the other is cost, right. And that's an undeniable discussion that you can have if you get to the right level of the customer about what the long-term benefits of the cloud are. >>Yeah. You know, it's funny as you usually hear NPS in the context of how great the MPS is, but you hear it a lot in this industry and the different contexts. >>One of the things we've been talking about, and this is the big theme we're going to get to tomorrow the next day, the open, open side of this open arrangement. And rather than ran alliances got more and more members were reporting on that. As you look at the stack, the tech stack, you got a lot of OT and it is coming in with, because it's digital a lot more IP based systems. So you have this OT legacy culture of just, okay, we have sometimes regulation drives it, but sometimes it's just old ways of doing things. Is that going to be encapsulated with, with like say containers or is it does have a di does it have to like be, let go, or could you, can you, can you nurture it like something, we still have mainframes. I mean, big banks have mainframes. You don't go away. They do one thing. So is there a coexistence between that old legacy on top and abstracting away that >>Nonsense? I think certainly there, there can be. And we've, we've employed that approach with customers where if they're looking at deploying new services or tackling a new emergent market or rolling out a new kind of tiered service offering that might be under a different brand or label from their core brand, we've certainly approached it that way. Um, the big thing for us is really approaching that discussion with the customer and really talking about what we can do, not what we can do and can't emphasize that enough. And the other piece is really having the right decision makers in the conversation. Right. And understanding that you're talking to, um, someone who understands the impact on the P and L not just on the making kind of virtuous technical decisions about the way things are >>Michael. I got to get your thoughts on the agile because obviously cloud speed agility. We just heard from Microsoft on the interview, I did with him around, um, high density chips and, you know, low power and that's going to enable more stuff. So there's more stuff coming in the hyperscale of more cloud. And you start to see them. It's like snowflake built on top of AWS, hugely successful. So this is an enablement market. And she'll be these key, how, as the CEO, you're looking at this, okay, you're refactoring, replatforming, agility is a benefit. How does that change? How you run the business, how you serve customers. >>Yeah. So really changes where our investment dollars go. Uh, that's probably the number one impact. So if you look at AWS as a platform, you know, it started 15 years ago, it had one service right today, it's got over 200. So understanding that these platforms receive billions and billions of dollars of investment every single year, regardless of which one you're, you're aligned to and leveraging that to power, the services that we provide, we don't have to build everything right. We can leverage the capabilities that they provide to us, really focus our energy and our dollars and the things that make our application unique to our customer. So that was really one major tradition as leading an organization that you have to make. And then you have to convince the organization to go in that direction. It's different and you have to be very overt and transparent with the customer. >>Well, the early days of financial service cloud was an evil word. And now every financial service organizations leaning in big time, there's obviously reticence among public telcos moved to the public cloud. There's a lot of discussion about openness. It's hard to replicate the reliability of the network, et cetera, et cetera, maybe some of that, you know, rational and founded, but w what do you see in terms of the reticence and the risks and how are you helping mitigate those? >>Yes, my perspective it's really just been this kind of cascade of excuses and explanations as to why not to go, right. And it started with, you know, things that could have been done, legitimate issues at the time of data sovereignty or security they've been solved, right? You move on and now it's, uh, you know, that, that notion of no feature, no man left behind there. We have to have feature parody. We can't go. Um, we've, you know, every other industry has debunk that myth. And now the one that I think is most important to challenge is, is organizational dysfunction, where it's really about accessing the right levels in the customer to have that conversation, to neutralize the power or importance of any one dimension of decision-making and have an overt business discussion about what are the numbers behind, um, the solution and how you're providing it. You have to include the cost discussion and it, and you have to actually get the finance person to really understand the technology and not just outsource that decision to somebody else. Um, cause that person is often faced with making a decision that, um, you know, it could be deleterious to their role, their business, uh, their own organizations. And that's something that needs to be arbitrated at a senior level. I think >>So, no, we've seen this before. I love it. It's protecting turf. Exactly. No. And just internal politics. It does that. And that's what we saw in the financial services business, and then forget it. >>It's just, well, the thing too, though, with, with the skill set is not only is it a skill retraining going on, new roles are emerging. So for instance, the SRE was, we've been covering in a lot of these big companies. You've got site reliability, engineers pioneer by Google. That's a new role dealing with infrastructure. And as infrastructure as code comes out, it gets more fuzzy. What's under the hood because now you've got Lambda, you've got serverless. So that entire program ability is going to put pressure on these old OT stacks. Yep. What's your forecast. >>And that's what I'm saying. That's what broke the barrier in a lot of these regulated industries was infrastructure go all the developers to your point, want it in. And that was like the penguins off the iceberg, >>The pressure on the OT stacks, or does the abstraction at the top driving innovation? Is it going to be disrupted down here or is it going to be at the top of the stack? What's >>Your team? Yeah. So I think, you know, I've seen that traditional financial services, et cetera, a front row seat and financial services in a different role. And the way I saw it actually unfold was having some sort of role that sits between the CFO and the CTO. Someone who's responsible for the, not only the technical evolution of the architecture, but the financial evolution of the architecture that can actually be a compatriot to the CFL, making those decisions. That's how I've seen it really traditional, unless there's buy-in from the top down, it will just be kind of pressure from the bottom up. And we'll never see it take hold >>If bottom up, bottom up will not work and less top-down. It's got it. It's gotta >>Be the top down, bottom up, as you were saying. Yeah. >>I mean, what drives that? There's the legal come in and drive that a little bit now because you've got a lot of pressure with cyber. So you've got cyber, you've got regulatory pressure with telcos. I mean, let me carry as they get more. Are they still >>Blockers? Is that the legal still a blockage? >>Yeah. Uh, w we haven't seen legal really enter the decision making process for us and, you know, for us, we probably wouldn't involve them unless we needed to. Quite honestly, I think it could be more of a blocker than then someone, uh, you know, they can always say, no, they can't really say yes. Um, is our view of that. So they're an important person to be, uh, on the journey, but probably not someone that we were, we would seek to include >>In the decision. All right, Michael, I want you to take the last minute to just take a minute to explain what you guys do. What's your vision of the company, obviously you're on the right wave, the wave big, you get your surfboards out there. You're gonna ride the wave. What are you going to do? What's the big goals. What's your plans have to put a plug in. Yeah, >>Look, we see the future as a marketplace of cloud-based solutions, right? We feel that we're, um, someone that's trying to lead that innovation. I think it's fantastic to see what's happening here right now with cloud city and giving all the disruptive vendors, a voice in the industry that they probably did not have before. And we really see the vision as that open marketplace, where things are leveraging API APIs. All these systems can communicate across the stack, and we're going to be part of that journey. Uh, we're showcasing solutions here today, around subscriber management to drive ARPU. We've got, um, solutions for managing the customer experience in the home that will increase retention. And really everybody has to just open their minds to learn about what's possible with the public cloud, and then translate it to how it can actually benefit their business. >>Are you guys looking to hire and he think you want to share plugged for >>Look, we're growing we're we we've got solutions here that we're looking at positions to customers across the SAC globally, tier one tier twos and tier threes. And please come by the booth and visit us and learn about us. >>No, John, the big difference between the cloud this decade and cloud last decade is such an ecosystem. Now that's built in that's forming that you can leverage, right? That, you know, it was kind of really immature last decade. And it's not just one company going after this. It is the ecosystem. >>Well, not the problem. The opportunity is, is that the telcos are going to get punched in the face with the edge now, driving with 5g, because now they cannot ignore the fact that you now have a cloud edge that it's explosive and functionality low costs, Silicon identity. It's just a game changer that consumer technology is coming to the edge and it's going a forcing function so that they, if they don't, if they blink, who blinks first, yeah, telcos are cloud. So public clouds, great train Blake. The freight train of public cloud is coming into the telco. And if people don't adapt to it, they're going to be toast. And I think the opportunity is for entrepreneurs and founders and CEOs to drive, drive that innovation, okay. Innovations here. And we're going to continue bringing the coverage and we're going to go right to the studio where Adam and the team are there.
SUMMARY :
Take a minute to explain what you guys do real quick. And I think the, probably the most interesting part about us as a company is that we I mean the digital digital transformation has been going on for quite some time on the enterprise side. I think the, you know, the last call it 12 or 18 months, And what does it take into would that journey look like? And really when you make the move to the public cloud and you start leveraging of before and after, and some of the benefits that you see? I think you have to go and engage And so this seems to be like the secret Yet you have to have a long-term horizon. But, so when you think about the telco industry, this is to me anyway, there's clear workloads that of kind of, um, when we get into more detail, I got of this no feature left behind mindset that you have to So until you do it, sometimes you can't experience it. And you know, So cables up there. discussion that you can have if you get to the right level of the customer about what the long-term benefits of the cloud but you hear it a lot in this industry and the different contexts. So you have this OT legacy culture of just, okay, we have sometimes regulation drives it, And the other piece is really having And you start to see them. And then you have to convince but w what do you see in terms of the reticence and the risks and how are you helping You have to include the cost discussion and it, and you have to actually get the finance person to And that's what we saw in the financial services business, and then forget it. So for instance, the SRE was, we've been covering in a lot of these big companies. And that was like the penguins off the iceberg, And the way I saw it actually unfold was having It's got it. Be the top down, bottom up, as you were saying. There's the legal come in and drive that a little bit now because you've got a lot of pressure with cyber. than then someone, uh, you know, they can always say, no, they can't really say yes. All right, Michael, I want you to take the last minute to just take a minute to explain what you guys do. And really everybody has to just open their minds to learn about what's possible with the public cloud, And please come by the booth and visit That, you know, it was kind of really immature last decade. The opportunity is, is that the telcos are going to get punched in the face with the edge now,
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Aparna Sinha, Google & Chen Goldberg, Google Cloud | Google Cloud Next 2018
live from San Francisco it's the cube covering Google cloud next 2018 brought to you by Google cloud and its ecosystem partners ok welcome back everyone we're live here in San Francisco this is the cubes exclusive coverage of Google clouds event next 18 Google next 18 s the hashtag we got two great guests talking about services kubernetes sto and the future of cloud aparna scene how's the group product manager of kubernetes and we have hen goldberg director of engineering of google cloud - amazing cube alumni x' really awesome guests here to break down why kubernetes why is Google cloud really doubling down on that is do a variety of other great multi cloud and on-premise activities guys welcome to the queue great to see you guys again thank you always a pleasure and again you know we love kubernetes the CN CF and we've talked many times about you know we were riffing and you know Luke who Chuck it was on Francisco who loves sto we thought service meshes are amazing you guys had a great open source presence with cube flow and a variety of other great things the open source contribution is recognized by Diane green and the whole industry as number one congratulations why is this deal so important we're seeing the big news at least for me this kind of nuances one datos available you get general availability we're supposed to be kind of after kubernetes made it but now sto is now happening faster why so what we've seen in the industry is that it only becomes too easy to create micro services or services overall but we still want to move fast so with the industry today how can you make sure that you have the right security policies how do you manage those services at scale and what if tio does really in one sense is to expand it it's decoupled the service development from the service operations so developers are free they don't need to take care of monitoring audit logging network traffic for example but instead the operation team has really sophisticated tool to manage all of that on behalf of the developers in a consistent way you know Penn and I did a session yesterday a spotlight session and it covered cloud services platform including ISTE oh we had a guest from eBay and eBay has been with Google kubernetes engine for a long time and they're also a contributor to the kubernetes open source project they talked about how they have hundreds of micro services and they're written in different languages so they're using gold Python Ruby everything under the Sun and as an operator how do you figure out how the services are communicating with each other how do you know which ones are healthy so they I asked him you know so how did you solve that complexity problem and he said boom you assist EO and I deployed this deal it deploys as just kind of like a sidecar proxy and it's auto injected so none of your developers have to do anything and then it's available in every service and it gives you so much out of the box it gives you traffic management it gives you security it gives you observability it gives you the ability to set quotas and to have SL o--'s and and that's really you know something that operators haven't had before describe SL lows for a second what is why is that important objectives so you can see an example so you can have an availability objective that this service should always always be available you know 99.9 percent of the time that's an SLO or you know the response rate needs to be have a certain type of latency so you can have a latency SLO but the key here with this deal is that as an operator previously Jeff was working Jeff from eBay he was working at the at the VM or container or network port level now he's working at the service level so he understands intelligence about the parts of the application that weren't there before and that has two things it makes him powerful right and more intelligent and secondly the developer doesn't need to worry about those things and I think one of the things for network guys out there is that it's like policy breeze policy to the equation now I want to ask course on the auto injections what's the role of the how much coding is involved in doing this zero coding how much how much developer times involved in injecting the sidecar proxies zero from a developer perspective that's not something that you need to worry about you you can focus on you know the chatbot your writing or the webpage your writing or whatever logic you're developing that's critical for your business that's gonna make you more competitive that's why you were hired as a developer right so you don't have to worry about the auto injection of sto and what we announced was really managed it's d1 gke so that's something that Google will manage for you in the future oh go ahead I want less thing about sto I think it also represented changing the transformation because before we were all about kubernetes and containers but definitely when we see the adoption the complexity is much broader so in DCP were actually introducing new solutions that are appropriate for that so easier for example works on both container eyes applications and VM based applications cloud build that we announced right it also works across applications of all types doesn't have to be only containers we introduced some tools for multi cluster management because we know all customers have multi cluster the large ones so really thinking about it how is in a holistic way we are solving those problems we've seen Google evolve its position in the enterprise clearly when we John and I first started talking to Google about cloud is like everything's going to cloud now we're seeing a lot of recognition of some of the challenges that enterprises face we heard a lot of announcements today that are resonating or going to resonate with the enterprise can you talk about the cloud services platform is that essentially your hybrid strategy is it encompass that maybe you could talk about that little bit closer services platform is a big part of our hybrid cloud strategy I mean for as a Google platform we also have networking and compute and we bridge private and public and that's a foundation but cloud services platform it comes from our heritage with open source it comes from our engagement with many large enterprises banks healthcare institutions retailers do so many of them here you know we had HSBC speaking we had target speaking we know that there are large portions of enterprise IT that are going to remain on premise that have to remain on premise because you know they're in a branch office or they have some sort of regulatory compliance or you know that's just where their developers are and they want to have a local environment so so we're very very sensitive and and knowledgeable about that and that's why we introduced cloud services platform as Google's technology in your environment on Prem so you can modernize where you are at your own pace so some of the things we heard today in the keynote we heard support for Oracle RAC and Exadata and sa P that's obviously traditional enterprises partnership with NetApp cloud armor shielded VMs these are all you know traditional enterprise things what enterprise grade features should we be looking for from cloud services platform so the first one which I actually love the most is the G key policy management one of the things we've heard from our customers they say okay portability is great consistency great but we want security portability right they now have those all of those environment how can they ensure that they're combined with the gtp are in all of their environments how they manage tenants in all of their environments in the same way and G key policy measurement is exactly that okay we're allowing customers to apply the same policy while not locking them in okay we're fully compatible with the kubernetes approach and the primitives of our bug enrolls but it is also aligned with G CPI M so you can actually manage it once and apply it to all your environment including clusters kubernetes cluster everywhere you have so I expect we'll have more and more effort in this area I'm making sure that everything is secured and consistent auto-scaling is that enterprise greed auto-scaling yes yes I mean auto-scaling is a inherent part of kubernetes so kubernetes scales your pods automatically that's a very mature I mean it's been stable for more than a year or probably two years and it's used everywhere so auto skip on auto scaling is something that's used and everywhere the thing about gke is that we also do cluster auto scaling cluster auto scaling is actually harder and we not only do it for CPU as we do it for GPUs which is innovative you know so we can scale an auto scale and auto implements Auto provision your GPUs if you machine learning we're gonna bring that on-prem - it's not in the first version but that's something that with the approach that we've taken to GK on Prem we're gonna be adding those kinds of capabilities that gonna be the go on parameters it's just an extension just got to get the job done or what time frame we look API that we've built it's a downward API that works with some sort of hardware clustering technology right now it's working with vSphere right and so it basically if you're under an underlying technology has that capability we will auto scale the cluster in the future you know I got to say you guys are like the dynamic duo of kubernetes seen you in the shows you had Linux Foundation events talk about the relationship between you guys you have an engineering your product management how were you guys organizer you're moving fast I mean just the progress since we've been interviewing you to CN CF segoe all just been significant since we started talking on the cube you see in kubernetes obviously you guys have some inside knowledge of that but it's really moving fast how is the team organized what's the magic internal formula that you guys are engineering and you guys are working as a team I've seen you guys opens is it just open stores is the internal talk about some of the dynamics we're working as one team one thing I love mostly about the Google culture is about doing the right thing for the user like the announcements you've seen yesterday on the on the keynote there are many many teams and I've been working together you know to get that done but you cannot see that right you don't see that there are so many different teams and different product managers and different engineering managers all working together but well I I think where we are right now I know is that really Google is backing up kubernetes and you can see it everywhere right you can see with ours our announcement about key native yeah for example so the idea of portability the idea of no lock-in is really important for us the idea of open cloud freedom of choice so because we're all aligned to that direction and we all agree about the principles is actually super easy to the she's very modest you know this type of thing doesn't just happen by itself right I mean of course google has a wonderful culture and we have a great team but I you know I really enjoy working with hen and she is an amazing leader she is the leader of the engineering team she also brings together these other teams you know every large company has many teams and the announcement at the scale that we made it and the vision that you see the cohesiveness of it right it comes from collaboration it comes from thinking as a team and you know the management and leadership depend has brought to the kubernetes project and to kubernetes and gke and cloud services platform is phenomenal it's an inspiration I really enjoy the progress congratulate and it's been great progress so I hear a lot of customers talk about things like hey you know they evaluate vendors you know those guys have done the work and it's kind of a categorical way of saying it's complete they're working hard they're doing the right things as you guys continue this mission what's some of the work that you're continuing to what's the work that you guys are doing the work we see some of that evidence if it does ascribe to someone says hey have you done the work to earn the cred in the crowd cloud what would it be how would you describe the work that you've done and the work that you're doing and continue to do what does that work what would you say that I mean I hope that we have done the work to you know to earn the credit I think we're very very conscientious you know in the kubernetes open source project I can say we have 300 plus contributors we are working not just on the future functionality but we work on the testing and the we work on the QA we work on all the documentation stuff we work on all the nitty-gritty details so I think that's where we earn the credit on the open source side I think in cloud and in Enterprise do well you're seeing a lot of it here today you know the announcements that you mentioned we're very very cognizant and I think the thing I like about one of the things that Diane said I liked very much as I think the industry underestimates us well when you talk about well we look at the kubernetes if I can call it a playbook it took the world by storm obviously solving some of your own problems you open source it develop the community should we think about it Co the same it's still the same way are you going to use that sort of similar approach it seems to be working yes doing open source is not easy okay managing and investing and building something like kubernetes requires a lot of effort by the way not just from Google we have a lot of people that working full time just on kubernetes the way we look at that we we look about the thing that we have valued the most like portability for example if there is anything that you would like to make a standard like with K native those are kind of thing that we really want to bring to the industry as open source technologies because we want to make sure that they will work for customers everywhere right we need we need to be genuine and really stand behind what we were saying to our customers so this is the way we look at things again another example you can see about Q flow right so we actually have a lot of examples or we want to make sure that we give those options so that's one it's one is for the customer the second thing I want actually the emphasize is the ecosystem and partners yeah we know that innovation not a lot of innovation will come from Google and we want to make sure that we empower our powders and the ecosystem to build new solutions and is again another way to do it yes I mean because we're talking before we came on camera about the importance of ecosystems Dave and I have covered many industries within you know enterprise and now cloud and big data and I see blockchain on the horizon another part of our coverage area ecosystems are super important when you have openness and you have inclusion inclusion Airy culture around building together and co-creation this is the ethos of open source but people need to make money right so at the end of the day we're you guys are not you're not a non-profit you know it's gonna make profit so instead of the partners so as the world turns to cloud there's going to be new value opportunities how do you guys view that ecosystem because is it yeah is it more educational is it more just keep up a lot of people want to be on the right side of history with cloud and begin a lot of things are changing how do you guys view that ecosystem in terms of nurturing it identifying it working with it building it sharing what's your thoughts sure you know I I believe that new technology comes with lots of opportunity we've seen this with kubernetes and I think going forward we see it it's not a zero-sum game you know there's a huge ecosystem that's grown up around kubernetes and now we see actually around sto a huge ecosystem as well the types of opportunities in the value chain I think that it changes it's not what it used to be right it's not so much I think taking care of hardware racking and stacking hardware it's higher level when we talked about SEO and how that raises the level of management I think there's a huge role for operators it's a transformative role you know and we've seen it at Google we have this thing called site reliability engineering sre it's a big thing like those people are God you know when it comes to your services I think that's gonna happen in the enterprise that's gonna be a real role that's an Operations role and then of course developers their life changes and I think even like for regular people you know for kids for you and I and normal people they can become developers and start writing applications so I think there's a huge shift that's a huge thing you're touching on a lot of areas of IT transformation you know talking about the operations piece we've touched upon some of the application development how do you guys look at IT transformation and what are some of your customers doing IT transformation is enabled by you know this raising of the level of abstraction by having a multi cluster multi cloud environment what I see in in the customer base is that they don't want to be limited to one type of cloud they don't want to be limited to just what's on Prem or just what's in one you know in any one cloud they want to be able to consume best-of-breed they want to be able to take what they have and modernize it even if it's even if they can't completely rewrite or even if they can't completely transform it they want to be able they wanted to be able to participate so they even they want their mainframes to be able to participate but yeah I had one customers say you know I I don't want to have two platforms a slow platform and a fast platform I want just a fast platform know about the future now as we end the segment here I want to get your thoughts we're gonna see CN CF s coming up to Seattle in a couple months and also his ST O's got great traction with I'll see with the support and and general availability but what's the impact of the customers because gke Google Cabernets engine is evolving to be the single in her face it's almost as ease of use because that's a real part of what you guys are trying to do is make it easy the abstraction layer is gonna create new business models obviously we see that with the transformation fee she were just mentioning the end of the day I got to operate something I'm a network guy I'm now gonna might be a operating the entire environment I'm gonna enable my developers to be modern fast or whatever they want to be in the day you got to run things got to manage it so what does gke turn into what's the vision can you share your thoughts on on how this transforms and what's the trajectory look like so our goal is actually to help automate that for our customers so they can focus elsewhere as we said from the operations perspective making things more reliable defining the SLO understanding what kind of service they want to provide their customers and our hope you know you can again you can see in other things that we are building like Auto ml okay actually giving more tools to provide those capabilities to the application I think that's really see more and more so the operators will manage services and they will do it across clusters and across environments this is this is a new skill set you know it's the sre skill set but but even bigger because it's not just in one cloud it's across clouds yeah it's not easy they're gonna do it with centralized policy centralized control security compliance all of that so you see us re which is site reliability engineers at Google term but you see that being a role in enterprises and it's also knowing what services to use when what's going to be the most cost effective the right service for the right job that's really an important point I agree I think yeah I think security I think cost perspective was something definitely that will see enterprises investing more in and understanding and how they can leverage that right for their own benefit the admin the operator is gonna say okay I've got this on Prem I've got these three different regions I have to be that traffic coordinator to figure out who can talk to who where should this traffic go there's who should have how much quota all of that right that's the operator role that's the new roles so it's a it's an opportunity for operations people who might have spent their lives managing lawns to really transform their careers yes there's no better time to be an operator I mean you can I want to be an operator and I can't tell you how my dear sorry impacts our team like the engineering team how much they bring the focus on customer the service we are giving to our customers thinking about our services in different ways I think that actually is super important for any engineering team to have that balance okay final questions just put you on the spot real quick answer great stuff congratulations on the work you guys are doing great to follow the progress but I'm a customer I'll put my customer hat on par in ahead I can get that on Amazon Microsoft's got kubernetes why Google cloud what makes Google cloud different if kubernetes is open why should I use Google Cloud so you're right and the wonderful thing is that Google is actually all in kubernetes and we are the first public cloud that actually providing a managed kubernetes on-prem well the first cloud provider to have a GCP marketplace with a kubernetes application production-ready with our partners so if you're all in kubernetes I would say that it's obvious yeah III see most of the customers wanting to be multi cloud and to have choice and that is something that you know is very aligned with what we're look at this crowd win open source is winning great to have you on a part of hend thanks for coming on dynamic duo and kubernetes is - a lot of new services are happening we're bringing all those services here in the cube it's our content here from Google cloud Google next I'm Jennifer and David Lonnie we'll be right back stay with us for more day two coverage after this short break thank you
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