>>from around the globe. It's the Cube with coverage of Susic on digital brought to you by Susan. >>Welcome back. I'm stew minimum in coming to you from our Boston area studio. And this is the Cube's coverage of Silicon Digital 20. Happy to welcome to the program. Two of the keynote president presenters. First of all, we have Dr Mr Giacomo. He is the president of engineering and innovation and joining him, his presenter on the keynote stage, Daniel Nelson, who is the Vice president of Product solutions. Both of you with Souza. Gentlemen, thanks so much for joining us. >>Thank you. Thank you for having us. >>All right, So? So, Dr T let let's start out. You know, innovation, open source. Give us a little bit of the message for our audience that Daniel are talking about on stage. You know how you know we've been watching for decades the growth in the proliferation of open source and communities. So give us the update there, >>Andi. It's not stopping. It's actually growing even more and more and more and more innovations coming from open source. The way we look at it is that our customers that they have their business problems have their business reality. Andi s So we we have to curate and prepare and filter all the open source innovation that they can benefit from because that takes time to understand that. Match your needs and fix your problems. So it's Susa. We've always done that since 27 per sales. So working in the open source projects innovating they are, but with customers in mind. And what is pretty clear in 2020 is that large enterprises, small startups. Everybody's doing software. Everybody's doing, I t. And they all have the same type of needs in a way. They need to simplify their landscape because they've been accumulating investments all the way. Our infrastructure Joseph well, different solutions, different platforms from different bundles. They need to simplify that and modernize and the need to accelerate their business, to stay relevant and competitive in their own industries. And that's what we're focusing on. >>Yeah, it's interesting. I completely agree. When you say simplify thing, you know, Daniel, I I go back in the communities about 20 years, and in those days, you know, we were talking about the operating clinic was helping to, you know, go past the proprietary UNIX platforms. Microsoft, the enemy. And you were talking about, you know, operating system server storage, the application that it was a relatively simple environment and inherited today's, you know, multi cloud ai in your based architecture, you know, applications going through this radical transformation growth, though, give us a little bit of insight as to, you know, the impact this is having on ecosystems. And of course, you know, Susie's now has a broad portfolio that at all >>it's a great question, and I totally get where you're coming from. Like if you look 20 years ago, the landscape is completely different that the technologies were using or you're completely different. The problems were trying to solve with technology are more and more sophisticated, you know, at the same time that you know, there's kind of nothing new under the sun, every company, every technology, you know, every you know, modality goes through. This expansion of capabilities and the collapse around simplification is the capabilities become more more complex, manageable. And so there's this continuous tension between capabilities, ease of use, consume ability. What we see with open source is that that that that's kind of dynamic that still exist, but it's more online of like. Developers want easy to use technologies, but they want the cutting edge. They want the latest things. They want those things within their packets. And then if you look at operations groups or or or people that are trying to consume that technology, they want that technology to be consumable simple. It works well with others. People tend to pick and choose and have one pane of glass field operate within that. And that's where we see this dynamic. And that's kind of what the Susan portfolio was built. It's like, How do we take, you know, the thousands and thousands of developers that are working on these really critical projects, whether it's Linux is like you mentioned or kubernetes or for cloud foundry? And how do we make that then more consumable to the thousands of companies that are trying to do it, who may even be new to open source or may not contribute directly but have all the benefits that are coming to it. And that's where Susan fits and worse. Susan, who's fits historically and where we see us continuing to fit long term, is taking older is Legos. Put it together for companies that want that and then allow them a lot of autonomy and choice and how these technologies are consumed. >>One of the themes that I heard you both talked about in the keynote it was simplifying modernized. Telerate really reminded me of the imperatives of the CIO. You know, there's always run the business they need to help grow the business. And if they have the opportunity, they want to transform the business. I think you know, you said run improve in scale scale. Absolutely. You know, a critical thing that we talk about these days when I think back to the Cloud Foundry summit. You know, on the keynote stage, it was in the old way. If I could do faster, better, cheaper. Ah, you could use two of them today. We know faster, faster, faster is what you want. So >>it was a >>little bit of insight as to who you know, you talked about, you know, cloud foundry and kubernetes application modernization. You know, what are the imperatives that you're hearing from customers? And how are we with all of these tools out there? Hoping, You know, I t not just be responsive to the business, but it actually be a driver for the transformation of the business. >>It's a great question. And so when I talk to customers and Dr T feel free to chime in, you talked. You know, as many or more customers than then Ideo. You know they do have these these what are historically competing imperatives. But what we see with the adoption of some of these technologies that that faster is cheaper, faster is safer, you know, creating more opportunities to grow and to innovate better is the business. It's not risk injection when we change something, it's actually risk mitigation when we get good and changing. And so it's kind of that that that modality of moving from, um, you know, a a simplify model or very kind of like a manufacturing model of software so much more organic, much more permissive, much more being able to learn with an ecosystem style. And so that's how we see companies start to change the way they're adopting the technology. What's interesting about them is that same level of adoption that seemed thought of adoption is also how open source is is developed open source is developed organically is developed with many eyes. Make shallow bots is developed by like, Let me try this and see what happens right and be able to do that in smaller and smaller recommends. Just like we look at red Green deployments or being able to do micro services or binary or any of those things. It's like let's not do one greatly or what we're used to in waterfall, cause that's actually really risk. Let's do many, many, many steps forward and be able to transform an iterative Lee and be able to go faster iterative Lee and make that just part of what the business is good at. And so you're exactly right, like those are the three imperatives of the CIO. What I see with customers is the more that they are aligning those three areas together and not making them separate. But we have to be better at being faster and being transformed. And those are the companies that are really using I t. As a competitive advantage within the rich. >>Yeah, because most of the time they're different starting points. They have a history. They have different business strategy and things they've done in the past, you need to be able to accommodate all of that and the faster micro service, that native developments for sure, for the new APS. But they're also coming from somewhere on diff. You don't take care of that. You get are you can just accelerates if you simplify your existing because otherwise you spend your time making sure that your existing it's still running. So you have to combine all of that together. And, yeah, do you mentioned about funding and communities? And that's really I love those topics because, I mean, everybody knows about humanities. Now. It's picking up in terms of adoption in terms of innovation, technology building ai ml framework on top of it now, what's very interesting as where is that cloud? Foundry was designed for fast software development until native from the beginning, that 12 factor app on several like 45 years ago. Right? What we see now is we can extract the value that cloud foundry brings to speed up and accelerate your stuff by the Romans hikers, and we can combine that very nicely on very smoothly, simple in a simple way, with all the benefits you get from kubernetes and not from one communities from your communities running in your public clouds because you have records. They are. You have services that you want to consume from one public clouds. We have a great silicon fireside chat with open shot from Microsoft Azure actually discussing those topics. You might have also communities clusters at the edge that you want to run in your factory or close to your data and workloads in the field. So those things and then you mentioned that as well, taking care of the I T ops, simplify, modernize and accelerate for the I T ops and also accelerates forward their local themselves. We're benefiting from a combination of open source technologies, and today there's not one open source technology that can do that. You need to bundle, combine them, get our best, make sure that they are. They are integrated, that they are certified to get out of their stable together, that the security aspects, all the technology around them are integrating the services as well. >>Well, I'm really glad you brought up, you know, some of those communities that are out there, you know, we've been saying for a couple of years on the Cube. You know, Kubernetes is getting baked in everywhere. You know, Cisco's got partnerships with all the cloud providers, and you're not fighting them over whether to use a solution that you have versus theirs. I worry a little bit about how do I manage all of those environments. You end up with kubernetes sprawl just like we have with every other technology out there. Help us understand what differentiates Tuesday's, you know, offerings in this space. And how do you fit in with you know, the rest of that very dynamic and defer. >>So let me start with the aspect of combining things together on and Danielle. Maybe you can take the management piece. So the way we are making sure that Sousa, that we don't also just miles into a so this time off tools we have a stack, and we're very happy if people use it. But the reality is that there are customers that they have. Some investments have different needs. They use different technologies from the past. But we want to try different technologies, so you have to make sure that's for communities. Like for any other part of the stack. The I T stock of the stack. Your pieces are model around that you can accommodate different. Different elements are typically at Susa. We support different types off hyper visors. Well, that's focused on one. But we can support KPMG's and I probably this way, all of the of the Nutanix, hyper visor, netapp, hyper visors and everything. Same thing with the OS. There's not only one, we know that people are running, and that's exactly the same. Which humanities? And there's no one, probably that I've seen in our customer base that will just need one vendor for communities because they have a hybrid needs and strategy, and they will benefit from the native communities they found on a ks e ks decay. I remember clouds, you name them Andi have vendors in Europe as well. Doing that so far for us, it's very important that we bring us Sutro. Custom. Males can be combined with what they have, what they want, even if it's from the circle competition. And so this is a cloud. Foundry is running on a case. You can find it on the marketplace of public clouds. It could run on any any any communities. He doesn't have to be sitting on it. But then you end up with a lot of sales, right? How do we deal with that? >>So it's a great question, and I'll actually even broaden that out because it's not like we're only running kubernetes. Yes, we've got lots of clusters. We've got lots of of containers. We've got lots of applications that are moving there, but it's not like all the V M's disappear. It's not like all the beige boxes, like in the data center, like suddenly don't exist. You know, we we we all bring all the sense and decisions in the past word with us wherever we go. And so for us, it's not just that lens of how do we manage the most modern, the most cutting edge? That's definitely a part of it. But how do you do that? Within the context of all the other things you have to do within your business? How do I manage virtual virtual machines? How do I manage bare metal? How do I manage all those? And so for us, it's about creating a presentation layer on top of that where you can look at your clusters. Look at your V EMS. Look at all your deployments and be able to understand what's actually happening with the fire. We don't take a prescriptive approach. We don't say you have to use one technology. You have to use that. What we want to do is to be adaptive to the customer's needs. And so you've got these things here, some of our offerings. You've got some legacy offerings to Let's show you bring those together. Let's show you how you modernize your viewpoints, how you simplify your operational framework and how you end up accelerating what you can do with the staff that you've got in place. >>Yeah, I'm just on the management piece. Is there any recommendation from your team? You know, last year at Microsoft ignite, there was the launch of Azure are on. And, you know, we're starting to see a lot of solutions come out. There are concerns. Is that any of us that live through the multi vendor management days, um, you know, don't have good memories from those. It is a different discussion if we're just talking about kind of managing multiple kubernetes. But how do we learn from the past and you know, What do you recommend for people in this, you know, multi cloud era. >>So my suggestion to customers is you always start with what are your needs? What is strategic problems you're trying to solve, and then choose a vendor that is going to help you solve those strategic problems? So is it going to take a product centric view Isn't gonna tell you use this technology and this technology and this technology, what is going to take the view of, like, this is the problem you're gonna solve? Let me be your advisor within that and choose people that you're going to trust within that, um, that being said, you wanna have relationships with customers that have been there for a while that have done this that have a breath of experience in solving enterprise problems because everything that we're talking about is mostly around the new things. But keep in mind that there are there are nuances about the enterprise. There are things that are that are intrinsically bound within the enterprise that it takes a vendor with a lot of enterprise experience to be able to meet customers where they are. I think you've seen that you know in some of the some of the real growth opportunities with them hyper scaler that they've kind of moved into being more enterprise view of things, kind of moving away from just an individual bill perspective, enterprise problems. You're seeing that more and more. I think vendors and customers need to choose companies that meet them where they are that enable their decisions. Don't prescribe there. >>Okay, go ahead. >>Yes, Sorry. Yeah. I also wanted to add that I would recommend people to look at open source based solutions because that will prevent them to be in a difficult situation, potentially in the three years from now. So there are open source solutions that can do that on book. A viable, sustainable, healthy, open source solutions that are not just one vendor but multi vendor as well, because that leaves those open options open for you in the future as well. So if you need to move for another vendor or if you need to implement with an additional technology, you've made a new investment or you go to a new public clouds. If you based Duke Tracy's on open source, you have a little chance but later left >>I think that's a great point. Dr. T and I would you know, glom onto that by saying customers need to bring a new perspective on how they adjudicate these solutions, like it's really important to look at the health of the open source community. Just because it's open source doesn't mean that there's a secret army of gnomes that, you know in the middle of the night going fixed box, like there needs to be a healthy community around that. And that is not just individual contributors. That is also what are the companies that are invested in this, where they dedicating resources like That's another level. So what level of sophistication that a lot of customers need to bring into their own vendor selection? >>Excellent. Uh, you know, speaking about communities in open source. Want to make sure you have time share a little bit about the AI platform discussed in your >>Yeah, it's very, very interesting. And something I'm super excited about it, Sousa. And it's kind of this this, uh, we're starting to see ai done in these really interesting problems to solve and like, I'll just give you one example is that we're working with um uh, Formula One team around using AI to help them actually manage in car mechanics and actually manage some of the things that they're doing to get super high performance out of their vehicles. And that is such an interesting problem to solve. And it's such a natural artificial intelligence problem that even when you're talking about cars instead of servers or you're talking about race tracks, you know instead of data centers, you still got a lot of the same problems. And so you need an easy to use AI stack. You need it to be high performance. You needed to be real time. You need to be able to decisions made really quickly, easy, the same kinds of problems. But we're starting to see them in all these really interesting wheels in areas, which is one of the coolest things that I've seen in my career. Especially is in terms of I T. Is that I t is really everywhere. It's not. Just grab your sweater and go to the data center because it's 43 degrees in there. You know, it's also getting on the racetrack. It's also go to the airfield. It's also go to the grocery store and look at some of the problems being being being addressed himself there. And that is super fascinating. One of the things that I'm super excited up in our industry in total. >>Alright, well, really good to discussion here, Daniel. Dr B. Thank you so much for sharing everything from your keynote and been a pleasure washing. >>Thank you. >>Alright, Back with lots more coverage from Susan Con Digital 20. I'm stew minimum. And as always, Thank you for watching. >>Yeah, yeah, yeah.

(upbeat music) >> From around the globe, it's theCUBE with coverage of SUSECON Digital. Brought to you by SUSE. >> Welcome back. I'm Stuart Miniman coming to you from our Boston area studio and this is theCUBE coverage of SUSECON Digital 20. Happy to welcome to the program two of the keynote present presenters. First of all, we have Dr. Thomas Giacomo. He is the President of Engineering and innovation and joining him his co presenter from Makino state, Daniel Nelson, who is the Vice President of Product Solutions, both of you with SUSE. Gentlemen, thanks so much for joining us. >> Thank you. >> Thank you for having us. >> All right. So, Dr. T, Let's start out, innovation, open source, give us a little bit of the message for our audience that you and Daniel were talking about on stage. We've been watching for decades, the growth in the proliferation of open source communities, so give us the update there. >> Yeah. And then it's not stopping, it's actually growing even more and more and more and more innovations coming from open source. The way we look at it is that our customers there, they have their business problems, they have their business reality. And so we, we have to curate, and prepare and filter all the open source innovation that they can benefit from, because that takes time to understand how that can match your needs and fix problems. So at SUSE, we've always done that, since 27 plus years. So, working in the open source projects, innovating there but with customers in mind, and what is pretty clear in 2020 is that large enterprises, more startups, everybody's doing software, everybody's is doing IT and they all have the same type of needs in a way they need to simplify their landscape, because they've been accumulating investments all the way or infrastructure or software, different solutions, different platforms from different vendors. They need to simplify that. They need to modernize, and they need to accelerate their business stay relevant and competitive in their own industries. And that's what we are focusing on. >> Yeah, it's interesting, I completely agree when you say simplify thing, you know, Daniel, I go back in the opportunities about 20 years. And in those days, we were talking about the operating Linux was helping to go past the proprietary Unix platform, Microsoft, the big enemy. And you were talking about operating system, server storage, the application that on, it was a relatively simple environment in there compared to today's multi cloud, AI, container based architecture, applications going through this radical Information broke, though, gives a little bit of insight as to the impact this is having on ecosystems and, of course SUSE now has a broad portfolio that at all? >> It's a great question and I totally get where you're coming from, like, if you look 20 years ago, the landscape is completely different, the technologies we're using are completely different, the problems we're trying to solve with technology are more and more sophisticated. At the same time, though, there's kind of nothing new under the sun. Every company, every technology, every modality goes through this expansion of capabilities and the collapse around simplification as the capabilities become more and more complex and more manageable. So there's this continuous tension between capabilities, ease of use consume ability. What we see with open source is that, that kind of dynamic still exists, but it's more online of like developers want, easy to use technologies, but they want the cutting edge. They want the latest things. They want those things within their packages. And then if you look at operations groups or people that are trying to consume that technology, they want that technology to be consumable simple, works well with others be able to pick and choose and have one pane of glass to be able to operate within that. And that's where we see this dynamic. And that's kind of what the SUSE portfolio was built upon. It's like, how do we take the thousands and thousands of developers that are working on these really critical projects, whether it's Linux like you mentioned, or Kubernetes, or or Cloud Foundry? And how do we make that then more consumable to the thousands of companies that are trying to do it, who may even be new to open source or may not contribute directly, but when you have all the benefits that are coming to it, and that's where SUSE fits and where SUSE has fits historically, and where we see us continuing to fit long term is taken all those Legos, put into together for companies that want that, and then allow them a lot of autonomy and choice and how those technologies are consumed. >> Right, one of the themes that I heard you both talk about, in the keynote, it was simplifying, modernize, celebrate, really reminded me of the imperatives of the CIO. There's always run the business, they need to help grow the business, and if they have the opportunity, they want to transform the business. I think you said, run improve in scale. Scale absolutely a critical thing that we talk about these days, when I think back to the Cloud Foundry summit, in the keynote stage, it was the old way if I could do faster, better, cheaper, you could do them today. We know Faster, faster, faster is what you want. So give us a little bit of insight as to, you talked about Cloud Foundry and Kubernetes, application, modernization, what are the imperatives that you're hearing from customers and how are we, with all of these tools out there helping, IT, not just be responsive to the business but actually be a driver for that transformation of the business? >> It's a great question. And so when I talk to customers, and Dr. T, feel free to chime in, you talk to as many or more customers than I do. They do have these what are historically competing imperatives. But what we see with the adoption of some of these technologies is that faster is cheaper, faster is safer, creating more opportunities to grow and to innovate betters the business. It's not risk injection, when we change something, it's actually risk mitigation, when we get good at changing. And so it's kind of that modality of moving from, a simplified model or a very kind of like a manufacturing model of software to a much more organic, much more permissimuch more being able to learn within ecosystems model. And so that's how we see companies start to change the way they're adopting this technology. What's interesting about them is that same level of adoption. That same thought of adoption, It's also how open sources is developed. Open Source has developed organically, it's developed with many eyes make shallow bugs, it's developed by like, let me try this and see what happens, right? And be able to do that in smaller and smaller increments just like we look at Red Green deployments or being able to do micro services, or Canary or any of those things. It's like, let's not, do one greatly for what we're used to and waterfall is that's actually really risky. Let's do many, many, many steps forward and be able to transform it iteratively and be able to go faster iteratively and make that just part of what the business is good at. And so you're exactly right. Like those are the three imperatives of the CIO. What I see with customers is the more that they are aligning those three imperatives together and not making them separate, but we have to be better at being faster and being transformative. Those are the companies that are really using IT as a competitive advantage within their reach. >> Yeah, because most of the time they have different starting points. They have a history. They have different business strategy and things they've done in the past. So you need to be able to accommodate all of that and the faster microservice, native development posture for the new apps, but they're also coming from somewhere, and if you don't take care of that together, you can just accelerate if you simplify your existing because otherwise you spend your time making sure that your existing is running. So you have to combine all of that together, and the two, you mentioned Cloud Foundry and Kubernetes and I love those topics because, I mean, everybody knows about Kubernetes. Now it's picking up in terms of adoption, in terms of innovation technology, uilding AI ML framework on top of it. Now, what's very interesting as well is that, Cloud Foundry was designed for fast software development, and cloud native from the beginning that by the factor apps, and several like four or five years ago, right? What we see now is we can extract the value that Cloud Foundry brings to speed up and accelerate our software development cycles, and we can combine that very nicely and very smoothly simple in a simple way, with all the benefits you get from Kubernetes, and not from one Kubernetes. From your Kubernetes running in your public clouds because you have workloads there, you have services that you want to consume from one public clouds. We have a great SUSECON fireside chat with open shot from Microsoft. Asia, we're actually discussing those topics. Or you might have also Kubernetes clusters at the edge that you want to run in your factory or close to your data and workloads in the field. So those things and Daniel mentioned that as well taking care of the IT ops, like simplify, modernize and accelerate for the IT ops and also accelerate for the developers themselves, we benefiting from a combination of open source technologies. And today, there's not one open source technology that can do that. You need to bundle combine them together and best make sure that they are integrated, hat they are certified together, that they are stable together, that the security aspects, all the technology around them are deeply integrated into services as well. >> Well, I'm really glad you brought up some of those Kubernetes that are out there. We've been saying for a couple years on theCUBE, Kubernetes is getting baked in everywhere. SUSE's got partnership with all the cloud providers and you're not fighting them over whether to use a solution that you have versus theirs. I worry a little bit about, how do I manage all those environments? Do I end up with Kubernetes sprawl just like we have with every other technology out there? Help us understand what differentiates SUSE's offerings in this space? And how do you fit in with the rest of that very dynamic and diverse. >> So, let me start with the aspect of combining things together. And Daniel, maybe you can take the management piece. So, first of all, we are making sure at SUSE that we don't force our customers into a SUSE stack. Of course we have a SUSE stack, and we're very happy people use it. But the reality is that the customer knows that they have some investments, they have different needs, they use different technologies from the past, or they want to try different technologies. So you have to make sure that for Kubernetes like for any other part of the stack, the IT stack or the developer stack, your pieces are our modular that you can accommodate different different elements. So typically, at SUSE, we support different types of hypervisors We're not like focused on one but we can support KVM, Xen, Hyper-V, vSphere, all of the nutanix hypervisor, NetApp hypervisors and everything. Same thing with the OS, there's not only one Linux that people are running, and that's exactly the same with kubernetes. There's no one probably that I've seen in our customer base that will just need one vendor for Kubernetes because they have a hybrid cloud needs and strategy and they will benefit from the native Kubernetes they found on AKA, CKA, SDK, Alibaba clouds, you name them and we have cloud vendors in Europe as well doing that. So for us, it's very important that what we bring as SUSE to our customers can be combined with what they have, what they want, even if it's from the so called competition. And so the SUSE Cloud Foundry is running on. I guess, you can find it on the marketplace of public clouds. It could run on any Kubernetes. It doesn't have to be SUSE Kubernetes. But then you end up with a lot of cells, right? So how do we deal with that then? >> So it's a great question. And I'll actually even broaden that out because it's not like we're only running Kubernetes. Yes, we've got lots of clusters, we've got lots of containers, we've got lots of applications that are moving there. But it's not like all the VMs disappeared. It's not like all the beige boxes, like in the data center, like suddenly don't exist. We all bring all the sins and decisions of the past board with us wherever we go. So for us, it's not just that lens of how do we manage the most modern, the most cutting edge? That's definitely a part of it. But how do you do that within the context of all the other things you have to do within your business? How do I manage virtual machines? How do I manage bare metal? How do I manage all those. And so for us, it's about creating a presentation layer. On top of that, where you can look at your clusters, look at your VMs, look at all your deployments, and be able to understand what's actually happening within your environment. We don't take a prescriptive approach. We don't say you have to use one technology or have to use that technology. What we want to do is to be adaptive to the customer's needs. And say you've got these things. Here's some of our offerings. You've got some legacy offerings too. Let's show you how to bring those together. Let's show you how you modernize your viewpoints, how you simplify your operational framework and how you end up accelerating what you can do with the stuff that you've got in place. >> Yeah, I'm just on the management piece. Is there any recommendations from your team? Last year at Microsoft Ignite, there was a launch of Azure Arc, and, we're starting to see a lot of solutions come out there. Our concern is that any of us that live through the multi vendor management days, don't have good memories from those. It is a different discussion if we're just talking about kind of managing multiple Kubernetes. But, how do we learn from the past? And, what, what are you recommending for people in this multi cloud era? >> So my suggestion to customers is you always start with what are your needs, what is strategic problems you're trying to solve. And then choose a vendor that is going to help you solve those strategic problems. So isn't going to take a product centric view. Isn't going to tell you, use this technology and this technology and this technology, but it's going to take the view of like, this is the problem you're going to solve. Let me be your advisor within that and choose people that you're going to trust within that. That being said, you want to have relationships with customers that have been there for a while that have done this that have a breadth of experience in solving enterprise problems. Coz, I mean, everything that we're talking about, is mostly around the new things. But keep in mind that there are nuances about the enterprise, there are things that are that are intrinsically found within the enterprise, that it takes a vendor with a lot of experience to be able to meet customers where they are. I think you've seen that in some of the real growth opportunities within the hyper scalars. They've kind of moved into being more enterprise, view of things, kind of moving away from just an individual bill perspective to enterprise problems. You're seeing that more and more. I think vendors and customers need to choose companies that meet them where they are, that enable their decisions, not prescribe their decision. >> Okay. Oh-- >> Let me just add to that. >> Please go ahead. >> Yeah, sorry. Yeah. I also wanted to add that I would recommend people to look at open source based solutions because that will prevent them to be in a difficult situation potentially, in a few years from now. So there are open source solutions that can do that. And look at viable, sustainable, healthy open source solutions that are not just one vendor, but multi vendor as well, because that leaves doors options open for you in the future as well. So if you need to move for another vendor, or if you need to complement with an additional technology, or you've made a new investment or you go to a new public cloud, if you base your choices on open source, you have a better chance but from a data. >> I think that's a great point, Dr. T, and I would glom on to that by saying, customers need to bring a new perspective on how they adjudicate these solutions. Like it's really important to look at the health of the open source community. Just because it's open source doesn't mean that there's a secret army of gnomes that you know, in the middle of the night go and fix box, like there needs to be a healthy community around that. And that is not just individual contributors. That is also what are the companies that are invested in this? Where are they dedicating resources? Like that's another level of sophistication that a lot of customers need to bring into their own vendor selection process. >> Excellent. Speaking about communities and open ports, want to make sure you have time to tell us a little bit about the AI platform discussed. >> Yeah, it's it's very, very interesting and something I'm super excited about it SUSE. And it's kind of this, we're starting to see AI done and it's really interesting problems to solve. And like, I'll just give you one example, is that we're working with a Formula One team around using AI to help them actually manage in car mechanics and actually manage some of the things that they're doing to get super high performance out of their vehicles. And that is such an interesting problem to solve. And it's such a natural artificial intelligence problem that even then you're talking about cars instead of servers or you're talking about racing stack instead of data centers, you still got a lot of the same problems. And so you need an easy to use AI stack, you need it to be high performance, you need it to be real time, you need to be able to get decisions made really quickly. These are the same kinds of problems. But we're starting to see them in all these really interesting real world scenarios, which is one of the coolest things that I've seen in my career, especially as it turns of IT, is that IT is really everywhere. It's not just grab your sweater and go to the data centre, because it's 43 degrees in there, it's also get on the racetrack, it's also go to the airfield, it's also go to the grocery store and look at some of the problems being addressed and solved there. And that is super fascinating. One of the things that I'm super excited about in our industry in total. >> All right, well, really good discussion here. Daniel, Dr. T, thank you so much for sharing everything from your keynote and been a pleasure watching. >> Thank you. >> All right back with lots more covered from SUSECON Digital 20 I'm Stuart Miniman and as always, thank you for watching theCUBE. (upbeat music)

>> Announcer: Live from Las Vegas, it's the CUBE, covering AWS re:Invent 2017, presented by AWS, Intel, and our ecosystem of partners. >> Hey, welcome back to the CUBE. We are live on day one of AWS re:Invent 2017. This is their sixth event, our fifth time here with the CUBE. I'm Lisa Martin, along with Justin Warren, my co-host. There are upwards of 40,000 plus, I've heard even 50,000 people are here, incredible three day event. And we are excited to be joined by another guest from BMC, Daniel Nelson, AVP of Product Management, Security, Compliance and Automation, welcome to the CUBE. >> Thank you so much for having me, I'm excited to be here. >> We're excited to have you here. So one of the things that I'd love to understand is when you talk to customers who are in the enterprise, on this journey to cloud as you know, that term is used a lot, what are some of the biggest challenges that they face knowing they have no choice but to do this? What are some of the biggest challenges that they face that BMC can help to mitigate on this journey? >> Oh, I'd be happy, absolutely. So one of the things about us is that for the past twenty years, we've been helping large enterprises help keep their environment secure, fully automated, be able to have greater efficiencies within their data centers. And as our customers are transitioning to a multi-cloud world, everything that they had to do back at the data center, they still have to do in the public cloud, it still has to be compliant, it still has to be secure, it still has to be governed. And so what we help our customers do is to make that transformation and be able to bring together those two worlds so while they currently are looking as a goal to use AWS, use public cloud, use private cloud, they still have to manage their internal systems and be able to provide one platform to do that is what BMC's all about. >> Yeah, I've been a longtime user of BMC products, back in the day, you know Control-M and some of the things-- >> Still a great product, lots of people use it. >> Absolutely, it was a great product and we used it a lot. So I know that BMC has that rich history and experience of being able to automate things, particularly in scale, so how is that translating across into the world of cloud? 'Cause to me it actually seems like it's basically the same problem. >> Oh, and it is, absolutely. So what it used to be, scale was the measure of number of servers that you have. Now it's much more number of applications that you have, the number of developers you have, the number of configurations you have to keep in touch with, the number of policies you have to enforce, so the scale problem's exactly the same, just the physical mechanism of what's scaling has changed and that is an added complexity to it. >> Yeah, so given that level of similarity and what you've been able to translate from the inside world across into the cloud, what is it that's different? What is the thing that people are struggling with and the customers are really challenged by in this journey to cloud? >> Well, in one word it's speed. So everything that you had to do in the past was at a particular cadence. And so if you're releasing applications once a year, once every six months, even once a quarter, there was a certain amount of slack in the system where if something went wrong, you had time to adjust, you had time to keep up with it. Well now that you're down to hours, minutes, sometimes even seconds, pushing out code all the time, updating your applications all the time, you can't operate, it's beyond human scale and so that's where things like automation being able to tie back to your core systems, be able to have all that automated governance control really helps, you know, all of our customers. >> Speed is one of the things that AWS has done extremely well continuing to-- what? Last year I think it was 1,017 new features and services. This year it's over 1,100 already and you know, Andy Jassy has been very vocal about speed and customer focus is what's helping them. So with that focus on speed and accelerating pace of innovation, how is BMC alike AWS in getting what customers need faster than your competitors? >> You know, absolutely. And so what AWS does really well is providing the core preeminence that the underlying, you know, building blocks of what you need and allowing you to assemble those very quickly to have you realize your own vision and your own dreams. What we do very well is keeping some guardrails on those building blocks and making sure that, you know, we've seen it all over the place. One developer makes a mistake and suddenly, you've got a data breach. Uh, you know, one piece of code doesn't get updated the way it should be or you have a password in GitHub somewhere and now all of a sudden, you know, all your data's out there and you're on the front page of Wall Street Journal. What we help our customers do is to keep out of that news and into the news of satisfying their customers and going fast. So while AWS helps you build things really quickly, we help you do that in the right way, that keeps you safe, keeps you compliant, and keeps you you know, within the normal, corporate governance. >> So what's your favorite example of a customer doing that, where they had this issue and then they came to BMC and you were able to help them to actually solve that problem; what's a great example? >> Well we obviously do a lot of business with a lot of big banks and we have one of our customers, is a very large bank, was hesitant about the cloud, was experimenting with it, and they started with just five projects and within six months that five, those five projects had ballooned up to 65 projects, and all without really governance control oversight. And then WannaCry hit and our customer was so nervous, so scared about it, that their only response was, since they didn't know what their exposure was, they just shut 'em all down, they just pulled the plug, and says, "We're not gonna do anything." And so what we did is we came in and provided them the ability to do that, to revive those innovation products, to provide the ability to build quickly, but also know where you are, how to be safe, and can continue to update, you know, your compliance and security posture with new information as it comes in. So it gives them that safety factor that they can feel safe. One of my favorite examples and one of the best metaphors I've had is one of my customers from Savience said, "You know, Daniel, look I love to go fast, but the last thing I want to do is put my problems on roller skates, like that doesn't do any good." And I was like , "That's what we're here to do. We're here to provide you, you know, those bumper rails on the bowling alley so you can go fast." >> I do love that problems on roller skates idea. >> I'm gonna use that. >> Yeah, I was feeling that one. >> Go ahead, I use it all the time. >> So you know, we talk a lot about a lot of buzzwords, a lot of hot terms, right? Uh, multi-cloud. I'm curious about what BMC is doing in multi-cloud. How does an enterprise understand what multi-cloud is? What's hybrid cloud? How do you guys help sort of break down some of these buzzwords into actions for your customers so they can be fast and competitive? >> So for me, if I were to sound out what multi-cloud really means is that you're choosing the best technology at the best price point for what the need of the business is. And sometimes that means running of the data center. And there are a lot of things in the data center that run, you know, more cheaply, more efficiently, but at a much more cost effective basis than they ever will in the cloud. And those things belong in the data center. And I think over time, you'll see the data center loads will actually increase, as well. There's some things that you have to go very quickly, you can be experimental with it, you have to have the DevOps team attached to, and the public cloud is great for those things. And then even within the public cloud space, there are things that Azure does well, there's things that AWS does well, and individual enterprises, especially large enterprises, which is our constituency, need to be able to make those choices and be able to do that for the best underlying reason of their technology. What BMC then provides you is ability to say whether it's OnPrem, whether it's in Azure, whether it's AWS, wherever you wanna run that, you know, we can provide you the controls and the compliance and the governance that you can be safe regardless. You get the same policies in place regardless of where that individual technology's targeted. >> Yeah, absolutely. And when talking with large, particularly large customers as you've point out, you only have to buy one other company and all of a sudden, you're multi-cloud. You might've decided, "You know what, we're all in on AWS." A different company that you'd buy for business reasons may have decided, "You know what, I wanna have some Azure, I wanna have some Google Cloud." It's like kaboom, you buy them and now all of a sudden, IT has this multi-cloud issue and they need someone who can help them to manage that. And really, you wanna be able to manage that in the same way across all of the different environments and I can see that that's where BMC would be really strong. >> You know, you're exactly right. Give me one of the great things, like this is a great show, and there's so many vendors and there's so much great technology here, but if you talk to Gardner or Forester or ADC or 451, one of the main things they'll tell you is you've got to have not individual tools for every individual problem, you need to have a platform in place that provides you the breadth of coverage where you have the ability to be flexible across those technologies. And that's another thing that BMC is offering in the market. >> Yeah, so one of the challenges of building that platform, though, is that you've got all of these little different silos that tend to just sort of build up all by themselves. And then when you come and try like the central IT comes along and says, "No, thall shalt use the one true solution." How do you actually provide the right level of flexibility for individual solutions that can be tailored in need, but still provide that scalability and sameness across everything that gives you those efficiencies in scale? How does BMC help you manage that? >> Well that's one of BMC's historical strongest parts of the offering, is the breadth of content, being able to support, you know, in the data center all of the different operating systems, all of the different applications. We do the same thing now by us forwarding all the different microservices within AVDS, all of the different microservices within Azure, being able to then provide that breadth of content so that the developer, himself, can choose whatever and then from a central IT standpoint, you know you've got the policies in place to be able to make sure that they're safe. Another one of my favorite expression is that developers will argue with people but they won't argue with systems. And so if you then being able to incorporate that, the compliance and control into the DevOps pipeline, into the DNAP driven-approach, where a developer does something that's outside of those guidelines and they just get an immediate response back saying, "No, I'm sorry, that's not allowed." or you know, "There's an air message in law." they're like, "Okay, well I gotta go fix that." verus being on the phone or having to go through any of that process. Developers are very argumentative about that. So what we do is be able to take that corporate IT perspective and just be able to eject it programmatically across all the different dev teams. >> I think our question we wanna pivot on the developer role for a second, you know, AWS has done a great job of attracting a lot of awareness in the developer community for a long time now. They've never really had to advertise, because this awareness was so strong, very sticky. We've seen them this year, sort of advertising, which as a marketer kinda signaled to me, interesting. We know that their massive growth rate isn't predicated upon us, you know, startups alone. That the enterprise is also a major play for AWS and they need to get to now, the CEO, the corporate board. I'm just curious, is BMC seeing in like a customer, like a large bank or an insurance company for example, where are you seeing the C-Suite help influence product development? How influential is that higher tier of management now as this transition becomes an absolute business imperative? >> Well, it's interesting because you see not only the rise of the CIO as a digital transformer within the business, you also see the CEO being more and more involved with us. And you also have the rise of the CSO. So being able to inject security into this conversation, and so you've got a monopoly of different voices that are all happening at the board level and that there's board visibility in the center of these things as well. But the board now pays attention to, "How are we developing our applications? Are they safe? Are they secure? You know, is there an existential risk to our business by the way that we're conducting ourselves from an information technology standpoint?" So those conversations are obviously happening. You know, we see them happening all the time, it's been really great for our business, because we've been working with these companies for years and years and years to help them be safe and compliant, to keep their banking licenses in order, things of that nature, and now we're just extending that to the cloud, as well. So we definitely see it and honestly, it's one of the things that we feel like is a core competitive advantage for us, is we have those relationships in place today and have for decades. >> Yeah, do you see yourselves going into customers in sort of a partnering relationship with AWS, particularly for those enterprises? I can see that, I mean IT has been wanting a seat at this table for so, so long. It's like, "Well, you've got one now. It happened to come from security which is possibly not the best introduction ever." But now that they have their seat at the table, how are you finding to manage that conversation to influence board level, which is a far different conversation than what it would be when you're talking about technical things? And even from developer land, it's like, "API's and so on", that's not really a board level conversation or is it? >> Well AWS is one of our strategic partners and so it's very easy for us to go into customers together, and be able to tell that message of, "Go safe but be fast at the same time." And so we're much more of an and-world now than an or-world, you know, that we were in the past. And the ability to make trade-offs with somebody that we all kinda took for granted, but now we really don't have that ability anymore, like we have to be all things to all people and that forces a lot of innovation. And it forces a lot of the kind of the new things that you're seeing everyday, no matter of AWS and other vendors as well. It's really an exciting time to be in information technology. >> Never a dull moment. And yeah I wanted to kinda pivot on it, symbiosis. Like how much business do you drive for AWS, but also conversely, how much does AWS sorta push BMC to innovate at their pace? >> Right, so you know, just being a AWS partner pushes you. Because you're now along for the ride and wherever they go, whatever they're doing, you know, our customers are looking at us and saying, "When do you support that? And how are you gonna support that?" You know, we want to be easing into these things and so we've had to put on ourselves, a very strict SLA that as soon as AWS gets someone new, we have to support it with our very breviated time, 'cause that's what our customers have had it and that's great 'cause it enforces us to innovate, forces us to do things in new ways and be able to you know, actually have a lot of the technologies, a lot of the processes in place that our customers, themselves are trying to emulate. So that's been wonderful. In addition to that, if you look at you know, how we're pushing AWS, AWS is definitely you know, is already in the enterprise, there's a lot of enterprises that already used us but being able to think about things from an enterprise standpoint is different than a developer bottom-up standpoint and so we've always been a lot more holistic about understanding what are the needs of the business? And especially from a C-Suite communication perspective, like how do we articulate and how do we do that well? And that's part of what we bring to the relationship. >> You mentioned a lot of customers are banks and insurance companies, I'm curious about healthcare. There's sort of an anticipation that Andy Jassy might be announcing a broader partnership with Cerner, who has 25% market share in electronic health records. Healthcare being historically slower to adopt cloud, massive security challenges there. What are you guys seeing in the healthcare space? What are some of the primary concerns there that you're helping to mitigate? >> Well so if you talk about healthcare, the first thing that everybody will talk about, especially in the IT space is HIPAA, right? So it's you know, what am I doing with my private data? If you talk about it from an AMIA perspective, you know, it's GDPR, you know, what are we gonna do about private data, how do we keep it segregated? You know, how do we not only have those mechanisms in place, but how do we ensure that they're in place, be able to prove that they are in place? And when our auditors come to us, we can provide them all that data. And that's exactly what BMC provides. So we have out of the box content for HIPAA compliance, for SOX, for PCI, for anything that you want to do. And so we can just look at your systems or they're in the data center or in the cloud, tell you exactly how they need to be configured, and then also I'll remediate them for you. So we can take that next step and provide the automation in place for you, so that you can actually then just worry about running your business. So it's a really, really interesting vertical for us to go into 'cause of our history and 'cause of our background. >> Yeah, there's gonna be so much growth in that area. I mean, even from my part of the world, down in Australia. We've got our electronic health records is a big, big thing with the whole program of work that's involved in putting that in, being able to keep that data safe, but also useful. It's gonna be a big challenge and I can only see it getting larger. >> Oh right, absolutely. And it's important for us not to lose sight that the end person we're protecting is the consumer. The end person we're protecting is the individual who that's their data, like they own that, and so it's our job and our duty to do the best we can for our customers to protect that. And ultimately, that's the value. >> Last question for you, some of the things that have come out already in the last day and a half or so, from AWS on AI, what are you seeing in terms of customers' comprehension of machine learning and what the potential is for them to truly become data driven, leveraging advanced technologies like that? >> So we're definitely in the hype cycle with AI, right? I mean and I think we all kinda know that. I think when you talk about machine learning and basing and reasoning and-- it's all part of the cape on having the data in place to do the analysis on. And so just like we saw with the data, it's like, "Oh I want big data, but then now what do I do with it?" Now, we have AI machine learning for the people that do have large data sets, they can start to do some interesting analysis, they can start to do some interesting things. But you have to have the data first, before you start to apply the actual algorithms to it. 'Cause the algorithm, you know, just give it two data points, it's not gonna be very smart. Give it two trillion and it's gonna be able to do some really interesting things. >> So what can people see and learn and touch and feel at the BMC booth here? >> So just this week, we launched a new product called policy service, which is policy and compliance for public cloud and for DevOps pipelines, so we'd love to show anybody who wants to come by a demo of that, we're very excited about it. Also it ties back to our core automation and so if you have to do something also in the data center, we can bring those two worlds together for you. >> Excellent. Well Daniel Nelson, thank you so much for joining us. You're now in the CUBE alumni. >> Alright, that's exciting, I appreciate it. >> And I'm Lisa Martin, for my co-host Justin Warren, we are live from day one of our three day coverage at AWS re:Invent 2017, stick around, we'll be right back. (techno music)