>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel, AWS and our community partners. Welcome to the Virtual Cube and our coverage of aws reinvent 2020. I'm Lisa Martin. I'm joined by Ali Siddiqui, the chief product officer of BMC Software. We're gonna be talking about what BMC and A W s are doing together. Ali, it's great to have you on the Cube. Thank >>you, Lisa. Get great to be here and be part off AWS treatment. Exciting times. >>They are exciting times. That is true. No, never a dull moment these days, right? So all he talked to me a little bit. About what? A w what BMC is doing with AWS. Let's dig into what you're doing there on the technology front and unpack the benefits that you're delivering to customers. Great >>questions, Lisa. So at BMC, we really have a close partnership with AWS. It's really about BMC. Placido Blue s better together for our customers. That's what it's really about. We have a global presence, probably the largest, uh, off any window out there in this in our industry with 15 data centers, AWS data centers around the globe. We just announced five more in South Africa. Brazil Latin Um, a P J. A couple of them amia across the globe. Really? The presence is very strong with these, uh, data centers because that lets us offered local presence, Take care of GDP are and we have great certification. That is Aw, sock to fedramp. I'll four Haifa dram. We even got hip certifications as well as a dedicated Canada certifications for our customers. Thanks to our partnership, close partnership with the WS and on all these datas into the cross. In addition, for our customers, really visibility into aws seamless capability toe do multi cloud management is key and with a recent partnership with AWS around specifically AWS >>s >>S m, which gives customers cream multi cloud capabilities around multi cloud management, total visibility seamlessly in AWS and all their services whether it's easy toe s s s three sage maker, whatever services they have, we let them discover on syphilis. Lee give them visibility into that. >>That 360 degree visibility is really key to understand the dependencies right between the software in the services and help customers to optimize their investments in a W s assume correct. >>Exactly. With the AWS s s m and r E I service management integration. We really give deep visibility on the dependency, how they're being used, what services are being impacted and and really, AWS s system is a key, unique technology which we've integrated with them very, very happy with the results are customers are getting from it. >>Can you share some of those results? Operational efficiencies, Cost savings? Yeah, >>Yeah, least another great question. So when I look at the general picture off E I service management in the eye ops, which we run with AWS across all these global dinner senses and specifically with AWS S S M people are able to do customers. And this is like the talkto hyper scale, as we're talking about, as well as large telcos like Ericsson and and some of the leading, uh, industry retail Or or, you know, other customers we have They're getting great value because they're able to do service modeling, automatically use ascend to get true deep visibility seamlessly to do service discovery with for for for all the assets that they run or using our S service management in the eye ops capabilities. It really is the neck shin and it's disrupting the service idea Some traditional service management industry with what we offering now with the service management, AWS s, S M and other AWS Cloud needed capabilities such as sage Maker and AWS, Lex and connect that we leverage in our AI service management ai absolution. We recently announced that as a >>single >>unified platform which allows our customers to go on BMC customers and joined with AWS customers to go on this autonomous digital enterprise journey Uh, this announcement was done by our CEO of BMC. I'm in Say it in BMC Exchange recently, where we basically launched a single lady foundation, a single platform for observe ability, engagement with automation >>for the autonomous digital enterprise. I presume I'd like to understand to, from your perspective, this disruption that you're enabling. How is it helping your customers not just survive this viral disruption that we're all living with but be able thio, get the disability into their software and services, really maximize and optimize their cloud investments so that their business can operate well during these unprecedented times, meet their customer demands, exceed them and meet their customers. Where? There. How is this like an accelerator of that >>great question, Lisa. So when we say autonomous digital enterprise, this is the journey All our customers they're taking on its focus on three trips, agility, customer center, city and action ability. So if you think about our solutions with AWS, really, it's s of its management. AI ops enables these enterprises to go on this autonomous digital enterprise journey where they can offer great engagement to the employees. All CEOs really care about employee engagement. Happy employees make for more revenue for for those enterprises, as well as offer great customer experience for the customers. Uh, using our AI service management and AI ops combined. 80 found in this single platform, which we are calling 80 foundation. >>Yeah, go ahead. Sorry. >>No, go ahead, please. >>I was going to say I always look at the employee experience, and the customer experience is absolutely inextricably linked with the employee experience is hampered. That's bride default. Almost going to impact the customer experience. And right now, I don't know if it's even possible to say both the employee experience and the customer experience are even mawr essential to really get right because now we've got this. You know this big scatter That happened a few months ago with some companies that were completely 100% on site to remote being able, needing to give their employees access to the tools to do their jobs properly so that they can deliver products and services and solutions that customers need. So I always see those two employees. Customer experience is just inextricably linked. >>Absolutely. That's correct, especially in this time, even if the new pandemic these epidemics time, uh, the chief human resource offers. The CEOs are really thick focused on keeping the employees engaged and retaining top talent. And that's where our yes service management any other solution helps them really do. Use our digital assistance chat boards, which are powered by a W X and Lex and AWS connect and and and our integration with, uh, helix control them, which is another service we launched on AWS Helix Control them, which is our South version off a leading SAS product automation product out there, a swell as RP integrations we bring to the table, which really allows them toe take employing, give management to the next level And that's top of mind for all CEOs and being driven by line of business like chief human resource officers. Such >>a great point. Are you? Are you finding that mawr of your conversations with customers are at that sea level as they look to things like AI ops to help find you in their business that it's really that that sea level not concerned but priority to ensure that we're doing everything we can within our infrastructure, wherever where our software and services are to really ensure that we're delivering and exceeding customer expectations? That a very tumultuous time? >>Yes, What we're finding is, uh, really at the CEO level CEO level the sea level. It's about machine learning ai adopting that more than the enterprise and specifically in our capabilities when I say ai ops. So those are around root cause predictive I t. And even using ai NLP for self service for self service is a big part, and we offer key capabilities. We just did an acquisition come around, which lets them do knowledge management self service. So these are specific capabilities, predictability, ai ops and knowledge management. Self service that we offer that really is resonating very well with CEOs who are looking to transform their I T systems and in I t ops and align it with business is much better and really do innovation in this area. So that's what's happening, and it's great to see that we will do that. Exact capabilities that come with R E Foundation. The unified platform forms of ability and lets customers go on this autonomous digital enterprise journey without keeping capabilities. >>Do you see this facilitating the autonomous digital enterprise as as a way to separate the winners and losers of tomorrow as so much of the world has changed and some amount of this is going to be permanent, imagine that's got to be a competitive advantage to customers in any industry. >>We believe enterprises that have the growth mindset and and want to go into the next generation, and that's most of them. Toe, to be honest, are really looking at the ready autonomous digital price framework that we offer and work with our customers on the way to grow revenue to get more customer centric, increase employee engagement. That's what we see happening in the industry, and that's where our capabilities with 80 Foundation as well as Helix. Whether it's Felix Air Service management, he likes a Iot or now recently launched Helix Control them really enable them toe keep their existing, uh, you know, tools as well as keep their existing investments and move the ICTY ops towards the next generation off tooling and as well as increase employee engagement with our leading industry leading digital assistant chat board and and SMS management solution that that's what we see. And that's the journey we're taking with most of our customers and really, the ones with the growth mindset are really being distinguished as the front runs >>talk to me about some validation from the customer's perspective, the industry's perspective. What are you guys hearing about? What you're doing s BMC and with a w s >>so validation from customer that I just talked about great validation. As I said, talk to off the hyper skills users for proactive problem management. Proactive incident management ai ops a same time independent validation from Gardner we are back wear seven years and I don't know in a row So seven years the longest street in Gartner MQ for I t s m and we are a leader in that for seven years the longest run so far by any vendor. We are scoring the top in the top number one position in 12 of the 15 critical capabilities. As you know, Gardner, I d s m eyes really about the critical capability that where most customers look. So that's a big independent validation. Where we score 12 off the way were number one in 12 of the 15 capability. So that was the awesome validation from Gardner and I. D. S M. We also recently E Mei Enterprise Management Associates published a new report on AI Ops and BMT scored the top spot on the charts with Business impact and business alignment. Use cases categories for AI ops. So think about what that means. It's really about your business, right? So So we being the top of the chart for business impact and business alignment for ai ops radar report from Enterprise Management associated with a create independent validation that we can point toe off our solutions and what it is, really, because we partner very closely with our customers. We also got a couple of more awards than we want a lot more, but just to mention two more I break breakthrough, which is a nursery leading third party sources out there for chat boards and e i base chat board solution lamed BMC Helix Chat Board as the best chat board solution out there. Uh, SAS awards another industry analysts from independent from which really, uh really shows the how we're getting third parties and independents to talk about our solutions named BMC SAS per ticket and event management, which is really a proactive problem and proactive incident solution Revolution system as as the best solution out there for ticketing and event management. >>So a lot of accolades. A. Yes. It sounds like a lot of alcohol. A lot of validation. How do customers get How do you get started? So customers looking to come to BMC to really understand get that 3 60 degree visibility. How did they get started? >>Uh, well, they can start with our BMC Discovery, which integrates very tightly with AWS s s M toe. Basically get the full visibility off assets from network to storage toe aws services. Whether there s three. Uh, easy to, uh doesn't matter what services they did. A Kafka service they're using whatever. So the hundreds of services they're using weaken seamlessly do that. So that's one way to do that. Just start with BMC Helix Discovery. Thea Other one is with BMC Knowledge Management on BMC Self Service. That's a quick win for most of our customers. I ai service management, tooling That's the Third Way and I I, off stooling with BMC, Helix Monitor and AI ops that we offer pretty much the best in the industry in those that customers can start So the many areas, and now with BMC, control them. If they want to start with automation, that's a great way to start with BMC control them, which is our SAS solution off industry leading automation product called Controlling. >>And so, for just last question from a go to market perspective, it sounds like direct through BMC Channel partners. What about through a. W. S? >>Yes, absolutely. I mean again, we it's all about BMC and AWS better together we offer cloud native AWS services for our solutions, use them heavily, and I just mentioned whether that S S M or chat boards or any of the above or sage maker for machine learning I and customers can contact the local AWS Rep toe to start learning about BMC and AWS. Better together. >>Excellent. Well, Ali, thank you for coming on the program, talking to us about what BMC is doing to help your customers become that autonomous digital enterprise that we think up tomorrow. They're going to need to be to have that competitive edge. I've enjoyed talking to you >>same year. Thank you so much, Lisa. Really. It's about our customers and partnering with AWS. So very proud of Thank you so much. >>Excellent for Ali Siddiqui. I'm Lisa Martin and you're watching the Cube.

>>Hi, I'm Peter Burress. And welcome to another cute conversation. This one from BMC Helix is immersion days in Santa Clara Marriott in Santa Clara, California One of the biggest challenges that every IittIe organization faces. In fact, every business is how to start merging greater control through I t sm as well as greater change and evolve ability of systems through Dev ops. It's a big topic. A lot of folks looking at how best to do it. We've got a great person here to talk to us about it. Dick Stark is the president CEO of right star Dick. Welcome to the Cube. >>Well, thanks very much for having me. I really appreciate the opportunity beyond the Cube here. >>Excellent. Well, why don't we start? Tell us a little about right start? >>Sure. Right. Stars in I t sm consultancy and we happen to be a dev Ops consulted to say at the same time, we're also a BMC solution provider and lasting solution provider. Now, we've been a BMC solution provider for for 16 years, so we've been in this space a long time and we've earned several accolades up along the way. We made it into the Forrester I t s m service provider. It's not called a Magic Quadrant because that's what God gardener uses. But instead it's a wave report. And so we made it sort of into the far right hand quadrant there. And if you added up all the points we ended up in North America being rated number five out of all the different idea Sam Consultancy. So it's very proud about that. And then last year with BMC, we were the North American Solution provider of the year in the D S. M space. >>Well is an export person, I can tell you Congratulations. Those waves very seriously. Let's jump into this question, though off what does I t. S m from a technology and people in process standpoint have to do to accommodate some of the changes that are being founded and defusing out of the Hole Dev Ops world, which is just having an enormous impact on our I t thinks and does >>it really has. And you know, we've been in the space a long time and I t s m Sometimes I tell the words are interchangeable and there are about if you can believe this about three million people That ended up getting an Idol certification of some short like an Idol Foundation certificate. And over time, that's been have been a really a big, big deal. However, Idol now is lost, its luster just a little bit. And it's allowed Dev ops to sort of sneak in or add dollar whatever you won't want to call it, and I'd listen. Standing still, though, they've bounced back and bounce back in a hard way. And they've they've come up with what's now called Idle for an Idol For was just released this this year, and it takes some of those Dev ops principles, and it has its own value stream as well and is a result Idle for or agile idol or whatever you wanna call it now is taking a little bit stronger position. And when I say Dev ops principles, it's things like Collaborate. It's things like promote, it's It's things like operate and automate. It's It's It's all about it again. It's all about collaboration in some of these other values that that you'll see in Dev ops. I guess what what happened is we spent a lot of time on the Idol side of things, and we did things for process sake and a good example would be changed management and spent a lot of time putting together is change management processes per this idol framework. Okay, And what what happened is that a lot of the users then rebelled a little bit because it might take longer to go through and fill out all the paperwork of It's not paperwork the online tool set then to do a change than to actually perform the change itself. So I don't got a little bit of a bad rap. And so that's where this whole Dev ops thing has come in. And the whole idea right now is to get Dev and Ops under the Shame umbrella, because that's not typically very used to do. But it's, but it's certainly happening. >>Well, let's talk about why that intersections happening, right? So I'm gonna I'm gonna show a little bit of history from my perspective as well, you know, I told began, First of all, it started in some government agencies many years ago, but it started as the basis of it was How do we take better care of the assets with an I T. Which at the time were mainly hardware. In many respects, what we've seen happen over the last 25 30 years that Idol has been an extent. Is that the nature of the assets that I t recognizes? His acknowledges delivering value for the business has changed. We've gone from hardware to infrastructure is code. That's where Dev Ops is so many respects. What you're saying is that Iittle is now trying to bring the best of what it means to do a good job of asset management with a new class of assets. Namely, software is code infrastructures code, and that's where we have to have that marriage. I got that right. >>That's that's correct. And you don't want to have silent silos. You want to be a silo buster if if anything else. And I just wanted to mention something else that I think is kind of fun along with this Idol. Four. We now do what's called the Mars Lander simulation traded it replaced. If you've heard of the Apollo 13 simulation, will Mars four, even though it's idle for specific, it's really all about Dev ops, and I took the Mars board just about a month or so ago, and it's a lot of fun. You sit down and the whole objective is to get get to Mars and you're a business. So and you're going to be selling the data that you're going to collect along along the way. And so the whole idea is to is to make a profit, and you have all these different roles that you play. When I went through it, I was the release manager then. But you might have a business analyst. You might have a service desk person. You have vendors and a it's it's really it's very realistic that and typically like a lot of large enterprises, you start playing the game and it's just chaos, and you have to go back and try this over and over again until essentially you get it right. And I was surprised how easy it is to get sucked in. If you're in a big enterprise, your silent, you have a specific role that you have to d'oh and you have instructions how you're supposed to do that and you want to stick to it. Whatever you know, whatever your assignment is, you have to do that. But that's not the right thing to Dio. Remember, it's about collaboration. It's about transparency. It's been it's about posting your goals, posting the results and moving forward from from there. And so I was surprised how I got sucked into it. And so I can understand why we need to make some progress in this space. And it's all about getting people to change their behavior a little bit in some of these new tool set certainly help >>well, as well. You're going back to what you said. He used to be the three R's of any regime or rolls responsibilities and relationships, and so the roles have are evolving. But often it's just in name only the responsibilities. You know today it's still code. It still has to run on hard, where it's not a bunch of hamsters, they're doing things. But as you said, it's really the relationships amongst the various actors as we introduce more business people. As technology gets put into position to generate more revenue or to do more with customer experience, the relationships are being pressured, are being really pushed to evolve. So how do you see in your practice in right stars practice. How do you see the relationships between Dev ops and I T s M and the business starting to evolve so that you can have amore coherent, comprehensive view of how you make sister? Well, >>I think in that particular case, it's gonna take some time. I mean, it's not gonna happen overnight. I mean, that's why you have agile coaches, or that's while you have the scales agile, or the safe framework is because people don't get it. And they need to understand how to work together better with others. And so it's not gonna happen by just implementing a new new tool set turning the key and then say, OK, everything's gonna be fine. It's good to get the integration between the different tool sets. And the technology is certainly there to do that. But without having some instruction to begin with and having the door in users cooperate. You're not going to see that kind of kind of performance improvement or cost statements or whatever it is that you're looking for. You're not going to see that >>they're one of the biggest challenges in any changes. Abandonment. The user's ultimately abandoned. So as you look a tte. The ideas M tool set that you're utilizing mainly from being right is it is that there's a degree of there's always a degree of pedagogic tool away, it says. Here's how you should do things. What you're discovering is that tool set is really catalyzing. Helping to catalyze positive changes in your mind within a lot of your customer base is, well, the >>thing about Helix, and I'm very excited about this because we're making a lot of good progress with. He likes our customer base that we have right now and give you a good example. George Washing University were based in a D C. Area day. If they are, too, they've been a long time remedy customer. We've moved them to Helix, and then, just recently, when I say recently started a year ago in August, they moved to the BMC Chap Cat box platform. Then, this past August, they totally went cold turkey with chatbots throughout the entire university. That makes a tremendous difference in the performance and not just performance, but also on the cost and the efficiency that the university, particularly from a service management perspective, is providing to its university employees and to its students, just like you mentioned today in the keynote session that it's all about mobility. And practically practically all the students there rely on their their cellphone day in and day out. And so when they have a question at G W. If it's how do I get a new account? How do I get a park parking permit? G on the wireless in my dorm room isn't working. You don't pick up the phone and call. Nobody does that you texted at. And this is a chap off its power by IBM Watson, and it works great. And there's lots of good things that are gonna come out of that. For example, students, I think they probably still have to turn paper sent. You know, maybe that's all Elektronik Lee delivered, but I think you might still have to print out a paper and turn it into your professor. You know, I'm not sure, but bluebirds Anyway, you're probably you're probably gonna do this late at night when the service desk is an open. So what do you do if you can't get the printer to work? Well, you pick up your cell phone, you text in that That the issue and bingo. You've got a response. So those are the sorts of things that are gonna make for a tremendous amount of impact, and it's gonna cause people to change their behavior in really a good way. Another good example. We have another longtime hospital customer. They have a 24 by seven service desk. They're huge, and they pay a lot of money to operate that 24 by seven. But they hardly get any call said at night. Right? Because not that many people work. So why don't they just turn that and you start using chatbots and think of that the r A. Y. It's just incredible. And I think you're going to see more. And that more situations like that as we move forward. >>Dick start President CEO of right Starr. Yep. Thanks very much for being too. >>Thanks very much. Appreciate it. Okay. >>And what's going on? Peter Burress. You've been watching other cube conversation from BMC Helix immersion days in Santa Clara. Thanks very much. Next time