>>with me are and Crystal Graham, a k a a C. She's the C R O of talent, and Chris Degnan is the C R. O of Snowflake. We have to go to market heavies on this section, folks. Welcome to the Cube. >>Thank you. >>Thanks for having us. >>That's our pleasure. And so let's let's talk about digital transformation, right? Everybody loves to talk about it. It zone overused term. I know, but what does it mean? Let's talk about the vision of the data cloud for snowflake and digital transformation. A. C. We've been hearing a lot about digital transformation over the past few years. It means a lot of things to a lot of people. What are you hearing from customers? How are they thinking about when I come, sometimes called DX and what's important to them? Maybe address some of the challenges even that they're facing >>Dave. That's a great question to our customers. Digital transformation literally means staying in business or not. Um, it's that simple. Um, the reality is most agree on the opportunity to modernize data management infrastructure that they need to do that to create the speed and efficiency and cost savings that digital transformation promises. But but now it's beyond that. What's become front and center for our customers is the need for trusted data, supported by an agile infrastructure that and allow a company to pivot operations as they need. Um, let me give you an example of that. One of our customers, a medical device company, was on their digital journey when Cove it hit. They started last year in 2019, and as the pandemic hit at the earlier part of this year, they really needed to take a closer look at their supply chain. On went through an entire supply chain optimization, having been completely disrupted in the you think about the logistics, the transportation, the location of where they needed to get parts, all those things when they were actually facing a need to increase production by about 20 times. In order to meet the demand on DSO, you can imagine what that required them to do and how reliant they were on clean, compliant, accurate data that they could use to make extremely critical decisions for their business. And in that situation, not just for their business but decisions. That would be the about saving lives, so the stakes have gotten a lot higher, and that's that's just one industry. It's it's really across all industries. So when you think about that, really, when you talk to any of our customers, digital transformation is really mean. It really means now having the confidence in data to support the business at critical times with accurate, trusted information. >>Chris, I've always said a key part of digital transformation is really putting data at the core of everything you know, Not not the manufacturing plant, that the core in the data around it, but putting data at the center. It seems like that's what Snowflake is bringing to the table. Can you comment? >>Yeah. I mean, I think if if I look across what's happening and especially a Z A. C said, you know, through co vid is customers are bringing more and more data sets. They wanna make smarter business decisions based on data making, data driven decisions. And we're seeing acceleration of of data moving to the cloud because they're just in abundance of data. And it's challenging to actually manage that data on premise and and as we see those those customers move those large data sets. Think what A C said is spot on is that customers don't just want to have their data in the cloud. But they actually want to understand what the data is, understand, who has access to that data, making sure that they're actually making smart business decisions based on that data. And I think that's where the partnership between both talent and stuff like are really tremendous, where you know we're helping our customers bring their data assets to to the cloud, really landing it and allowing them to do multiple, different types of workloads on top of this data cloud platform and snowflake. And then I think again what talent is bringing to the table is really helping the customer make sure that they trust the data that they're actually seeing. And I think that's a really important aspect of digital transformation today. >>Awesome and I want to get into the partnership. But I don't wanna leave the pandemic just yet. A c. I want to ask you how it's affected customer priorities and timelines with regard to modernizing their data operations and what I mean to that they think about the end and life cycle of going from raw data insights and how they're approaching those life cycles. Data quality is a key part of, you know, a good data quality. You're gonna I mean, obviously you want to reiterate, and you wanna move fast. But if if it's garbage out, then you got to start all over again. So what are you seeing in terms of the effect of the pandemic and the urgency of modernizing those data operations? >>Yeah, but like Chris just said it accelerated things for those companies that hadn't quite started their digital journey. Maybe it was something that they had budgeted for but hadn't quite resourced completely many of them. This is what it took to to really get them off the dying from that perspective, because there was no longer the the opportunity to wait. They needed to go and take care of this really critical component within their business. So, um, you know what? What Covic, I think, has taught companies have taught all of us is how vulnerable even the largest. Um, you know, companies on most robust enterprises could be those companies that had already begun Their digital transformation, maybe even years ago, had already started that process and we're in a better. We're in a great position in their journey. They fared a lot better and we're able to be agile. Were able Thio in a shift. Priorities were able to go after what they needed to do toe to run their businesses better and be able to do so with riel clarity and confidence. And I think that's really the second piece of it is, um or the last six months people's lives have really depended on the data people's lives that have really dependent on uncertainty. The pandemic has highlighted the importance of reliable and trustworthy information, not just the proliferation of data. And as Chris mentioned this data being available, it's really about making sure that you can use that data as an asset Ondas and that the greatest weapon we all have, really there is the information and good information to make a great business decisions. >>Of course, Chris, the other thing we've seen is the acceleration toe to the cloud, which is obviously you're born in the cloud. It's been a real tailwind. What are you seeing in that regard from your I was gonna say in the field, but from your zoom >>advantage. Yeah, well, I think you know, a C talked about supply chain, um, analytics in in her previous example. And I think one of the things that that we did is we hosted a data set. The covert data set over 19 data set within snowflakes, data marketplace. And we saw customers that were, you know, initially hesitant to move to the cloud really accelerate there. They're used to just snowflake in the cloud with this cove Cove. A data set on Ben. We had other customers that are, you know, in the retail space, for example, and use the cova data set to do supply chain analytics and and and accelerated. You know, it helped them make smarter business decisions on that. So So I'd say that you know, Cove, it has, you know, made customers that maybe we're may be hesitant to to start their journey in the cloud, move faster. And I've seen that, you know, really go at a blistering pace right now. >>You know, you just talked about, you know, value because it's all about value. But the old days of data quality in the early days of Chief Data, Officer all the focus was on risk avoidance. How do I get rid of data? How long do I have to keep it? And that has flipped dramatically. You know, sometime during the last decade, >>you can't get away too much from the need for quality data and and govern data. I think that's the first step. You can't really get to, um, you know, to trust the data without those components. And but to your point, the chief Data officers role, I would say, has changed pretty significantly. And in the round tables that I've participated in over the last, you know, several months. It's certainly a topic that they bring to the table that they'd like Thio chat with their peers about in terms of how they're navigating through the balance, that they still need toe to manage to the quality they still need to manage to the governance they still need. Thio ensure that that they're delivering that trusted information to the business. But now, on the flip side as well, they're being relied upon to bring new insights. And that's on bit's, um, really requiring them to work more cross functionally than they may have needed to in the past where that's been become a big part of their job is being that evangelist for data the evangelist. For that, those insights and being able to bring in new ideas for how the business can operate and identified, you know, not just not just operational efficiencies, but revenue opportunities, ways that they can shift. All you need to do is take a look at, for example, retail. You know, retail was heavily impacted by the pandemic this year on git shows how easily an industry could be could be just kind of thrown off its course simply by by a just a significant change like that. Andi need to be able to to adjust. And this is where, um when I've talked to some of the CEOs of the retail customers that we work with, they've had to really take a deep look at how they can leverage their the data at their fingertips to identify new in different ways in which they can respond to customer demands. So it's a it's a whole different dynamic. For sure, I it doesn't mean that that you walk away from the other and the original part of the role of the or the areas in which they were maybe more defined a few years ago when the role of the chief data officer became very popular. I do believe it's more of a balance at this point and really being able to deliver great value to the organization with the insights that they could bring >>well, is he stayed on that for a second. So you have this concept of data health, and I guess what kind of getting tad is that In the early days of Big Data Hadoop, it was just a lot of rogue efforts going on. People realize, Wow, there's no governance And what what seems like what snowflake and talent are trying to do is to make that the business doesn't have to worry about it. Build, build that in, don't bolt it on. But what's what's this notion of data health that you talk about? >>Companies can measure and do measure just about everything, every aspect of their business health. Um, except what's interesting is they don't have a great way to measure the health of their data, and this is an asset that they truly rely on. Their future depends on is that health of their data. And so if we take a little bit of a step back, maybe let's take a look at an example of a customer experiences to kind of make a little bit of a delineation between the differences of data, data, quality, data trust in what data health truly is. We work with a lot of health, a lot of hotel chains. And like all companies today, hotels collect a ton of information. There's mountains of information, private information about their customers through the loyalty clubs and all the information that they collect from there, the front desk, the systems that store their data. You can start to imagine the amount of information that a hotel chain has about an individual, and frequently that information has, you know, errors in it, such as duplicate entries, you know. Is it a Seagram, or is it in Chris Telegram? Same person, Slightly different, depending on how I might have looked or how I might have checked in at the time. And sometimes the data is also mismanaged, where because it's in so many different locations, it could be accessed by the wrong person of someone that wasn't necessarily intended to have that kind of visibility. And so these are examples of when you look at something like that. Now you're starting to get into, you know, privacy regulations and other kinds of things that could be really impactful to a business if data is in the wrong hands or the wrong data is in the wrong hands. So, you know, in a world of misinformation and mistrust, which is around us every single day, um, talent has really invented a way for businesses to verify the veracity, the accuracy of their data. And that's where data health really comes in Is being able to use a trust score to measure the data health on. That's what we have recently introduced is this concept of the trust score, something that can actually provide and measure, um, at the accuracy and the health of the data all the way down to an individual report. We believe that that that truly, you know, provides the explainable trust issue resolution, the kinds of things that companies are looking for in that next stage of overall data management. >>Thank you, Chris. Bring us home. So, one of the key aspects of what snowflake is doing is building out the ecosystem is very, very important. Really talk about how how you guys we're partnering and adding value in particular things that you're seeing customers do today within the ecosystem or with the help of the ecosystem and stuff like that they weren't able to do previously. >>Yeah. I mean, I think you know a C mentioned it. You mentioned it. You know, we spent I spent a lot of my zoom days talking Thio, chief data officers and as I'm talking to the chief data officers that they are so concerned their responsibility on making sure that the business users air getting accurate data so that they view that as data governance is one aspect of it. But the other aspect is the circumference of the data of where it sits and who has access to that data and making sure it's super secure. And I think you know, snowflake is a tremendous landing spot being a data warehouse or data cloud data platform as a service, you know, we take care of all the, you know, securing that data. And I think where talent really helps our customer base is helps them exactly What what is he talked about is making sure that you know myself as a business users someone like myself who's looking at data all the time, trying to make decisions on how many sales people I wanna hire house my forecast coming. You know, how's the how's the product working all that stuff? I need to make sure that I'm actually looking at at good data. And I think the combination of all sitting in a single repository like snowflake and then layering it on top or laying a tool like talent on top of it, where I can actually say, Yeah, that is good data. It helps me make smarter decisions faster. And ultimately, I think that's really where the ecosystem plays. An incredibly important, important role for snowflake in our customers, >>guys to great cast. I wish we had more time, but we gotta go on dso Thank you so much for sharing your perspectives. A great conversation

>>Hello, everyone. And welcome back to the data cloud. Summer 2020. We're >>gonna >>dig into the all important ecosystem and focusing a little bit on the intersection of the data Cloud and trust and with Me are and Crystal Graham, aka A C. She's the C R O of talent, and Chris Degnan is the C R. O of Snowflake. We have to go to market heavies on this section, folks. Welcome to the Cube. >>Thank you. >>Thanks for having us. >>That's our pleasure. And so let's let's talk about digital transformation, right? Everybody loves to talk about it. It zone overused term. I know, but what does it mean? Let's talk about the vision of the data cloud for snowflake and digital transformation. A. C. We've been hearing a lot about digital transformation over the past few years. It means a lot of things to a lot of people. What are you hearing from customers? How are they thinking about when I come, sometimes called DX and what's important to them? Maybe address some of the challenges even that they're facing where you >>thought. Absolutely. Dave, you know, digital transformation means literally staying in business or not. Um, That's what you hear from customers. Thes days. Eso, you know, most still agree on that. The opportunity Thio modernized data management, bringing efficiencies and scale and cost savings through digital transformation. But now it's really beyond that. What's become front and center is the need for trusted data. Um, and you know, one of the things we could talk a little bit about their Let me give you an example what that means. It's It's really having a agile infrastructure that will allow a company to pivot operations as they need. There's a company that I recently spoke with one of our customers that's in a medical device in the medical device industry, and they had started their digital journey last year. Um, so they were in a really good position when Cove it hit in February. At the time, they needed to take a complete look at their supply chain and optimize it. In fact, they needed to find ways that they could really change their production to a degree of about 20 times more in a given day thing, what they had been doing prior to co vid. And so when you think about what that required them to do. They really needed to rely on trusted, clean, compliant data, um, in an agile, ready to adapt infrastructure. And that's really what digital transformation was to them. And I think that's an example of when you talk to customers today, and they define what digital transformation means to them. You'll find examples like that that demonstrate that in times it's it's really about the difference between, you know, life or death saving lives, staying in business. >>Right? Well, thank you for that. And you're right on. I mean, if you're not a digital business today, you're kind of out of business. And, Chris, I've always said a key part of digital transformation is really putting data at the core of everything. You know, Not not the manufacturing plant, that the core in the data around it, but putting data at the center. It seems like that's what Snowflake is bringing to the table. Can you comment? >>Yeah. I mean, I think if if I look across what's happening and especially a Z A. C said you know, through co vid is customers are bringing more and more data sets. They wanna make smarter business decisions based on data making data driven decisions. And we're seeing acceleration of data moving to the cloud because there's just an abundance of data and it's challenging to actually manage that data on premise and and, as we see those, those customers move those large data sets. Think what A C said is spot on is that customers don't just want to have their data in the cloud. But they actually want to understand what the data is, understand, who has access to that data, making sure that they're actually making smart business decisions based on that data. And I think that's where the partnership between both talent and snowflake are really tremendous, where you know we're helping our customers bring their data assets to to the cloud, really landing it and allowing them to do multiple, different types of workloads on top of this data cloud platform and snowflake. And then I think again what talent is bringing to the table is really helping the customer make sure that they trust the data that they're actually seeing. And I think that's a really, um, important aspect of digital transformation today. >>Awesome and I want to get into the partnership, but I don't wanna leave the pandemic just yet. I wanna ask you how it's affected customer priorities and timelines with regard to modernizing their data operations. And what I mean to that I think about the end and life cycle of going from raw data insights and how they're approaching those life cycles. Data quality is a key part of If you have good data quality, you're gonna I mean, obviously you want to reiterate and you wanna move fast. But if if it's garbage out, then you got to start all over again. So what are you seeing in terms of the effect of the pandemic and the urgency of modernizing those data operations? >>Yeah, but like Chris just said it accelerated things for those companies that hadn't quite started their digital journey. Maybe it was something that they had budgeted for but hadn't quite resourced completely many of them. This is what it took to to really get them off the dying from that perspective, because there was no longer the the opportunity to wait. They needed to go and take care of this really critical component within their their business. So, um, you know what? What cove? In I think has taught cos. Taught all of us is how vulnerable even the largest. Um, you know, companies on most robust enterprises could be, um, those companies that had already begun their digital transformation, maybe even years ago had already started that process. And we're in a better. We're in a great position in their journey. They fared a lot better, and we're able to be agile. Were able Thio in a shift. Priorities were able to go after what they needed to do toe to run their businesses better and be able to do so with riel clarity and confidence. And I think that's really the second piece of it is, um, for the last six months, people's lives have really depended on the data people's lives that have really dependent on uncertainty. The pandemic has highlighted the importance of reliable and trustworthy information, not just the proliferation of data. And as Chris mentioned this data being available, it's really about making sure that you can use that data as an asset Ondas and and that the greatest weapon we all have, really there is the information and good information to make great business decisions. >>Of course, Chris The other thing we've seen is the acceleration toe, the cloud, which is obviously you're born in the cloud. It's been a real tailwind. What are you seeing in that regard from your I was gonna say in the field. But from your zoom vantage >>point? Yeah, well, I think you know, a C talked about supply chain, um, analytics in in her previous example. And I think one of the things that we did is we hosted a data set. The covert data set over 19 data set within snowflakes, data marketplace. And we saw customers that were, you know, initially hesitant to move to the cloud really accelerate. They're used to just snowflake in the cloud with this cove. It covert data set on Ben. We had other customers that are, you know, in the retail space, for example, and use the cova data set to do supply chain analytics and and and accelerated. You know, it helped them make smarter business decisions on that. So So I'd say that you know, Cove, it has, you know, made customers that maybe we're may be hesitant to to start their journey in the cloud, move faster. And I've seen that, you know, really go at a blistering pace right now. >>You know, you just talked about value because it's all about value. But the old days of data quality in the early days of Chief Data officer, all the focus was on risk avoidance. How do I get rid of data? How long do I have to keep it? And that has flipped dramatically. You know, sometime during the last decade, I wonder if you could talk about that a little bit because I know you talked to a lot of CDOs out there. And have you seen that that flip, that where the value pieces really dwarfing that risk, peace. And not that you can. You can ignore the risk that. But that's almost table stakes. What are your thoughts? >>Um, you know, that's interesting. Saying it's it's almost table stakes. I think we can't get away too much from the need for quality data and and govern data. I think that's the first step. You can't really get to, um, you know, to trust the data without those components. And but to your point, the chief data officers role, I would say, has changed pretty significantly and in the round tables that I've participated in over the last, you know, several months. It's certainly a topic that they bring to the table that they'd like Thio chat with their peers about in terms of how they're navigating through the balance that they still need. Thio manage to the quality they still need to manage to the governance. They still need toe to ensure that that they're delivering, um, that trusted information to the business. But now, on the flip side as well, they're being relied upon to bring new insights. And that's, um, it Z really require them to work more cross functionally than they may have needed to in the past. Where that's been become a big part of their job is being that evangelist for data the evangelist. For that, those insights and being able to bring in new ideas for how the business can operate and identified, you know, not just not just operational efficiencies, but revenue opportunities, ways that they can shift. All you need to do is take a look at, for example, retail. Um, you know, retail was heavily impacted by the pandemic this year on git shows how easily an industry could be could be just kind of thrown off its course simply by by a just a significant change like that. They need to be able to to adjust. And this is where, um, when I've talked to some of the CEOs of the retail customers that we work with, they've had to really take a deep look at how they can leverage their the data at their fingertips to identify new in different ways in which they can respond to customer demands. So it's a it's a whole different dynamic for sure. It doesn't mean that that you walk away from the other and the original part of the role of the or the areas in which they were maybe more defined a few years ago when the role of the chief data officer became very popular. I do believe it's more of a balance at this point and really being able to deliver great value to the organization with the insights that they could bring >>Well, a C stay on that for a second. So you have this concept of data health, and I guess what kind of getting tad is that the early days of big data Hadoop. It was a lot of rogue efforts going on. People realize, Wow, there's no governance And what what seems like what snowflake and talent are trying to do is to make that the business doesn't have to worry about it. Build that in, don't bolted on. But what's what's this notion of of data health that you talk about? >>Well, the companies you know, it's it's It's interesting Cos can measure and do measure just about everything, every aspect of their business. Health. Um, except what's interesting is they don't have a great way to measure the health of their data. And this is an asset that they truly rely on. Their future depends on is that health of their data? And so if we take a little bit of a step back, maybe let's take a look at an example of a customer experiences to kind of make a little bit of a delineation between the differences of data data, quality data, trust on what data health truly is, We work with a lot of health, a lot of hotel chains, and like all companies today, hotels collect a ton of information. There's mountains of information. Um private information about their customers through the loyalty clubs and all the information that they collect from there the front desk, the systems that store their data. You can start to imagine the amount of information that a hotel chain has about an individual. And, uh, frequently that information has, you know, errors in it, such as duplicate entries, you know. Is it a Seagram or is it in Chris Telegram? Same person, Slightly different, depending on how I might have looked or how I might have checked in at the time. And sometimes the data is also mismanaged, where because it's in so many different locations, it could be accessed by the wrong person of someone that wasn't necessarily intended to have that kind of visibility. And so these are examples of when you look at something like that. Now you're starting to get into, um, you know, privacy regulations and other kinds of things that could be really impactful to a business if data is in the wrong hands or the wrong data is in the wrong hands. So you know, in a world of misinformation and mistrust, which is around us every single day, um, talent has really invented a way for businesses to verify the veracity, the accuracy of their data. And that's where data health really comes in is being able to use a trust score to measure the data health on. That's what we have recently introduced. Is this concept of the trust score, something that can actually provide and measure the accuracy and the health of the data all the way down to an individual report on? We believe that that that truly, you know, provides the explainable trust issue resolution, the kinds of things that companies are looking for in that next stage of overall data management. >>Thank you, Chris. Bring us home. So one of the key aspects of what snowflake is doing is building out the ecosystem is very, very important. Maybe talk about how how you guys air partnering and adding value in particular things that you're seeing customers do today within the ecosystem or with the help of the ecosystem and stuff like that they weren't able to do previously. >>Yeah. I mean, I think you know a C mentioned it. You mentioned it. You know, we spent I spent a lot of my zoom days talking Thio chief data officers and as I'm talking to the chief data officers that they are so concerned their responsibility on making sure that the business users air getting accurate data so that they view that as data governance is one aspect of it. But the other aspect is the circumference of the data of where it sits and who has access to that data and making sure it's super secure. And I think you know, snowflake is a tremendous landing spot, being a data warehouse or data cloud data platform as a service, you know, we take care of all, you know, securing that data. And I think we're talent really helps our customer base is helps them. Exactly what it is he talked about is making sure that you know myself as a business users someone like myself who's looking at data all the time, trying to make decisions on how many sales people I wanna hire. How's my forecast coming? How's the product working all that stuff? I need to make sure that I'm actually looking at at good data, and I think the combination of all sitting in a single repository like snowflake and then layering it on top or laying a tool like talent on top of it, where I can actually say, Yeah, that is good data. It helps me make smarter decisions faster. And ultimately, I think that's really where the ecosystem plays. An incredibly important, important role for snowflake in our customers, >>guys to great guests. I wish we had more time, but we got to go on. DSo Thank you so much for sharing your perspective is a great conversation. >>Thank you for having a Steve. >>All right. Thank you for watching. Keep it right there. We'll be back with more from the data cloud Summit 2020.