live from the sands convention center las vegas nevada extracting a signal from the noise it's the cube covering HP discover 2015 brought to you by HP and now your host dave vellante welcome back to HP discover everybody this is dave vellante check out HP discovered on social for all the social streams the video the content the special access patrick osborne is here from HP cube alum and he's joined by Bill Walker of 20th Century Fox gents welcome to the cube good thank you yeah thanks for having us discovering another discover a little different this year Patrick we got Meg talking about business outcomes and absolutely uber and their yeah all the kinds of some shit models are very different I mean obviously you come out here every year for the past number of years and you know it's all about the technology i'm always wowed by the broad you know portfolio that we have but really at the end of the day I think some of the messaging to the customers is you know we're here to help you solve your problems and parts of that is technology part of its services so this hot sort of new high-level messaging around transformation and helping people achieve these business outcomes I think it's a good fresh start yes so bill your business going through some interesting transformations yes today to talk about the high level the drivers in your business the yet new competitors you got you got huge opportunities to go into this digital transformation you've sort of early on in that so maybe talk about some of the drivers in your business sure absolutely I think for us you know you really hit the nail on the head in the sense that it's really been about the physical to digital transformation that the industry is you know kind of going through and also Fox is and you know on the infrastructure side and the IT side we're trying to support that you know as best we can and you know the name of the game lately has been speed to market right so we partnered very tightly with HP on not only the hardware but the software side in you know building out kind of a brand new digital supply chain environment in Las Vegas actually right here and one of our major data centers where we deliver all of our digital content to all of our providers so EST VOD providers like amazon and itunes as well as you know major broadcasters so you've got a facility out here that is essentially your your cloud yes yes we do that that's our primary place where we deliver everything out of its it's great we're using all HP hardware and software there so we're customers across the board in the sense that we have blades we've got three par we're using store once as well as the HP software stack like cloud system on top of that that part is part of a super nap yes yes so yeah we we're facility we're in super net we love it it's a great facility we moved there like a little over two years ago and it's it's been awesome experience that made it into the any of the movies no it must hey I know well they it's impressive on the outside and the inside right yeah was it the old member the robocop oh yeah they have that storagetek tape library way magnet yeah they were great at four days these impressive data centers look amazing so so talk a little bit more about the you called it the digital supply chain that's a powerful concept what's behind that yeah so you know we we've obviously been in the physical supply chain business for a while on the home entertainment side so thank DVDs you know blu-rays that kind of thing but as we transition from people buying physical media to digital media a lot of the workflows and you know the supply chain aspect of it is still there but now we're talking digital and not physical so one of the things we've done at Fox is we've you know we've created what we call our digital supply chain so you've got you know they not only you know things like content delivery in there but you've got you know watermarking you know all the all the hallmarks of what you would need in a in a digital environment to deliver that customer you know quality product from end to end and protect your IP yeah exactly where T is a big one so we'll talk about more about security data maybe there's a general topic and then let's go to dig deeper every good for sure I mean security is obviously one of our big drivers I mean obviously with everything that's been in the news lately we're no different in the sense that we take it very very seriously you know on the data protection front like I said we're big store wants customers we love the product we're using it heavily in our in our data center to protect our content as well as our data so how much time let's unpack that a little bit what's it what's it look like laughs so you said a bunch of different you know HP products can you can you help us to understand how much you know storage kind of servers what kind of apps paint a picture of your your infrastructure for sure so we've got you know a lot actually several racks of gear 3par like I said we're big three part customers so we have several racks a three part that we're using kind of across the board a lot on the database side you know and heiio scenarios storeonce is kind of that underpinning piece that everything funnels back to that provides you know data deduplication backup archival that kind of thing okay so can we talk more about sort of your objectives of protecting data I mean obviously don't lose it but there's you know time to recover there's data loss how are you approaching that yep so we we've got you know our primary facility at switch as well as a dr facility off-site we're using store once we r you know we've got them in both places we're doing replication both ways to ensure you know if we were to have a vent at one facility or we didn't have data available we can quickly recover from the other you know rtly is it's been a great success for us because we've moved from tape-based you know back up and i really didn't mention that but you know where we came from you know two two and a half years ago you know from our LA and chandler data centers we have very very heavy investment in tape infrastructure and one of the things we into decided when we went to this new you know environment in Las Vegas is we wanted it to be completely tapeless you know to be flexible right in that environment and you know we pick store once we went all disk-based and you know RTO wise is fantastic because you know as opposed to tape if you have an event if you happen to not have the tape on site your RT 0 is dictated you know kind of by when you can get the tape back with the exit yes yes fast as you can get here right with the store once though it's just there we can we can you know bring it back in minutes and in fact we actually had a kind of not funny but but interesting incident happened early on where you know we kind of had an hoops incident where somebody deleted a vm and you know with store once we already had it had it there we were able to recover it in minutes and have it working again which is not something we were able to do in in previous iteration so it's really RTO is your primary supposed to RP oh yeah and Patrick I'm sure you see it all over the board with with customers right i mean yeah absolutely i mean it is the whole environment is based on this digital content that it's the lifeblood of you know what they're doing as a business and what they're delivering you know to your customers so that what we're seeing in the data protection standpoint is that more apps are mission critical right they're moving from business-critical the mission-critical the RTOS and our feos are definitely more aggressive you know month by month quarter-by-quarter people are moving from days two hours to minutes and we want to have more they won't have access to more data that's near line and online for so you can basically restore that right away so we're seeing people architecting solutions for store ones where they'd want a couple weeks maybe a couple months of data stored on that from a vaca perspective now we're talking having conversations about three to five years seven years 10 years right so definitely a paradigm shift in terms of data protection and the clouds change that a lot absolutely how so talk about that I think you know because the cloud there's not really a concept of tape per se I mean I know you know some providers have a delayed you know a kind of recovery type mechanism but I think in general people are assuming you've got the data on disk or you know available somewhere and you're able to recall it right and you know almost any cloud provider I think today is structured that way and has some kind of object storage where you can back up to but it's an online situation right and I think that's kind of become the new the new standard for the expectation of you know it's dumping it into an object store an able to recover from that yeah i like to say backup is one thing recoveries everything so there's a software component that that's the good that and what about tape you using I mean you must be used tape in your business right we do still have tape but I think where it makes sense we're trying to get rid of it you know we obviously there's a lot of physical nature with tape you know for us it's also manpower you have to have you know it's a lot of manpower involved in just managing tape and whatnot so where we can especially strategically in our data centers we're trying to get out out of using tape and using you know just a long-term archiving long-term retention with your digital assets obviously you would take for that we definitely have scenarios at the studio where it's still used for sure yeah but not obviously not for backup no yeah yeah I think you know with my team we're starting to think of the the notion of backup maybe in the traditional sense it's kind of going away because I think what people think of backup they think tape they think these scenarios and I think it's you know it's changing to more of a you know having having various generations on disk so you have the concept of you know okay being able to go back in time but near real-time recovery a time machine for the enterprise yeah yeah we talk when we talk to customers it's usually around the areas of application data protection or a service data protection and then long term preservation of assets as opposed to backup and archive right so there because they have a very different business processes around them and you can apply different technologies to the two of them so in some some technologies are appropriate for one some are appropriate for the others so we're you know we're seeing a lot of customers really focus on day one of how I'm going to protect that data how I'm going to make data protection an automatic part of the infrastructure so I don't have to have separate backup team and separate you know specific processes this whole area of things being sort of automatically protected as part of the infrastructure is it's definitely worth a lot but I think that's a really important point to make data protection has historically been a bolt on right uh we got to protect the data yep and so you're saying that you're finally seeing customers integrate data protection as part of the fundamental solution absolutely the two things so the two things that now I'm seeing it from a fundamental part of the initial solution bill that is data protections built in right so you're seeing the techniques of snapshot and replication being melded with you know backup techniques like policy management indexing and all that kind of stuff right and then the other sort of conversation we're having with people who put infrastructure in place is how am I going to get off this in five years five to seven years right so because the amount the size of the data sets are becoming so big that replicating data data migrations migrating your backup data are there they're difficult the difficult task so people are doing a lot more planning ahead to understand how am I going to protect this data now right from a different set of scenarios and how am I going to start do some hardware lifecycle management from an infrastructure standpoint underneath that data as I go into the future are you a data protector customer what do you use not not currently although we are you know we are looking at it for sure yeah today we're actually net back up yeah yeah okay I mean it's a lot of ways to skin that kappa yeah that's still not in your group is it nope nice meg just make it but they have a saying this for a decade the data protect there should be a part of the storage solution I mean it's anyway we work with them every day fantastic I got a tight relationship yeah yeah I'm still get paid for it do get paid for it that's good okay well that's a start yeah yeah awesome alright let's see what else uh what's going on the show this year with you Oh lots of stuff of the show so obviously you you heard about flash right yeah we've heard a lot of flashes fam yeah it's great mokin fast yeah so there's a in it's funny there's a lot of implications to flash even on data protection right so this is a big area for us obviously is huge in the market the media and the speed in what flash brings to the table allows you to do some different things from Dave protection standpoint as well right so this concept of copy data management you've heard this in terms of now i can take copies of databases copies of data sets serve them up to uat test development environment so you know your speed of development by having access to copies of that you know of that original production data set is being enabled by media like flash no flash you can do lots of random i/o you can with with modern architectures like three par for example it's multi-tenant right you have quality of service on there so now we're in the past you'd have to clone a number of data sets copy them off restore them from backups for the purposes of having a you know a test data set now you can run all that on the same infrastructure so flash is great from a performance standpoint for you know speeding up your transactions feeding of your database your workflow but there's a lot of other things that allows us to do to help the overall speed of development which is kind of cool so the copy data management things interesting I mean yeah so active feos obviously popularizing it Dell fixes another one yeah the problem is they want me to rip out or not use my might reap are snapshots and I love my three parts don't want to put in a whole new infrastructure around it so is there I mean the opportunity you got a catalog in in-store wants maybe I could use that somehow that technology so that's what we're doing right so we're taking these techniques that you've had in traditional backup for years and then things you have on primary storage right snapshots and replication but with the with the advantages of flash now you're able to do a lot more with it and bringing those two techniques together we're doing it with software we're doing it with sort of extensible protocols and SD SDKs on the infrastructure itself so we're not introducing any sort of sand virtualization techniques or you know in line fibre channel you know type of virtualization technology we're allowing you do that as a part of the infrastructure itself so you know we're combining things like three par with Recovery Manager central and store ones to provide those type of experience I think the killer app they're Jews potentially is test dev right i mean if you can take copies that are more current give it to the especially with flash give it to the developers but they're not working on you know n minus three copies absolutely yeah and they're way more productive I know what kind of discussions are you having internal how do you service the developer community are they what kind of pressures are they putting on you bill yeah it's that probably the same things you've heard I mean you know agility speed I know for us you know because we're we're big on the cloud journey right now in terms of delivering you know private cloud services for our customers inside Fox one of the areas where we're actively really striving for is to do you know some deeper integration with some of the dev teams where they've got you know kind of closed loop cycles you know DevOps type cycles that they're developing with you know familiar tooling which you know is in the market that out there the Jenkins etc you know my team we're definitely working on trying to integrate a lot of the automation we're doing around cloud with what they're doing on the test dev site to kind of create a nice you know cohesive whole so you know rather than delivering just a server to them we can deliver an entire in a build environment and tear it down you know build it up and tear down dynamic flames so you mentioned a store once customer talked about RTO being really on the primary metric that you're trying to optimize waiting sir patrick comes out to California you know hits the beach makes a quick sales call writes it off wait what do you want to know from him yeah okay Oh with you that the time so what kind of discussions do you have with with Patrick around where you want to where you want to go what you want out of the product when I roadmap to the club yeah I think one of the things you know we're as I said before you know we're three par and store wants customers and I think we're where we see you know things headed in the future we'd love to see even deeper integration with three par and store once and you know we're actually having a discussion my team before this and one of the things they threw out there like hey why can't we just combine them into one product you know and I know right now they're separate but sure maybe maybe in the near future you know the the notion of having this this external device it's separate from 3par that you're you know moving to you know maybe maybe some of that gets melded together and what does that do for you it minimizes the need to manage another appliance absolutely right so it simplifies your your infrastructure tighter integration yep so better reliability and yeah I mean you know we're like a lot of technology shops in the sense that well we're trying to squeeze you know as much as we can you know with the team that we have in terms of Technology and still deliver a lot of services so you know we're always looking to if we can take two and make it one or you know that kind of scenario for simplification that's what we want to do too and more with less but no so let me ask you a question when you do more with less and you've dropped money to the CFO's bottom line today they carve off the you get a lick off that cone or they say hey they'll nice job here's a little you know we'll take twenty percent of that savings and give it back yeah it's I for us it's just the you know the slap on the back the handshake that we did it what are you seeing without me from our mothers hear from our product portfolio standpoint we're simplifying right we want to have I think we're in a unique position in terms of we want to be the best storage division inside of HP Enterprise right we don't want to be the best storage division standalone right so that affords us a lot of experiences for that we can bring to the customer when you bring in you know the blades and compute and networking and storage I mean what you see up on stage with one view and all of our element managers you know it's it doesn't sound sexy at the end of the day but basically having a same look and feel the same taxonomy that you use for all of our products is like a huge simplification for customers not having to you know learn new you is and why not so we have other competitors who you know they're bringing 7 10 12 you know different architectures for a primary storage the table right we're consolidating that and providing customers that the ability to they can go in a cost optimized software to find you know deployment model you can have appliances that are tuned in high performance same look and feel same CLI same utilities same data services so we want choice but it has to be simple because too much so what do you think about that whole software-defined mean is that the future is it this Patrick sort of implying sort of the the lower-cost sort of software only model what do you guys say yeah well we're big believers in software to find you know like I said we're we're kind of in it on you know on the whole stack in the sense that we know not only a part where we have software with HP we're also doing a lot with the team around Helion OpenStack right now and you know one of the big bets we're making is we think openstax going to be big we you know I know internally when we've talked with you know a lot of the development teams the idea of API defined infrastructure that's more malleable is tremendously exciting so what are you in with OpenStack well so right now we're actually we're kind of in that you know early stage entire ya des you know trying to trying to get a feel for it cuz you know one of the things I always say you know right now with OpenStack is it's kind of a two-way street you know there's the infrastructure part of it that my team has to deliver but the the other side of it is really the developers you know getting their hands around it getting a feel for it you know maybe even doing some platform-as-a-service with Cloud Foundry you know that kind of thing and they're really developing for that platform and getting the most out of it because you know in a lot of cases you know you're coming from a traditional environment where you know you had physical servers you put virtualization on top of it everybody's kind of used to that maybe a single VM kind of scenario but when you move to something like OpenStack you kind of got to rethink how you approach application building just think all right gents we're out of time going to leave it there but Patrick last last word for you why HP why HP I think we've got some exciting times ahead of us this year right so unlocking some velocity and value for for everyone with HP Enterprise kind of like just to echo what I said before about you know we're a portfolio company that brings a lot of technology services to our customers and at the end of the day my bet is that standalone companies that focus on one thing like storage or one thing like network or specifically compute I don't see a path forward for that over time right customers are buying solutions and systems and converged art you know infrastructure how you see this you know hyper converge theme right HP is one of the few companies that can bring all those elements to our customers as part of the equation so that for me that's why I stay here and why we've got such a great technology path forward yeah the 80s and 90s are about disintegration of IT and creating those silos and now we're seeing the reintegration so Patrick a bill thanks very much for coming on the cube absolutely thank you so much to have you guys here all right all right keep it right to everybody will be back with our next guest right after this short break you