>>Yeah. Hello. Welcome to the Cubes International Women's Showcase, featuring International Women's Day. I'm John for your host of the queue here in Palo Alto, California. And we have three great guests videoing in from Kuala Lumpur as well as Bangkok. Johann Kwa, group CEO of K s K Group. It's just a Christina Equal, co founder and head of K s, K C Labs and Cindy, co founder of Sunday Insurance in Bangkok. Ladies. Thanks for coming on the cue. Appreciate you coming on. Thanks for Thanks for joining me on this special day. >>Thank you. Thank you so much. You >>guys are three sisters, trailblazing and the insurance and real estate through digital transformation in the cloud taking a three decade old family business to the next level raising the bar, as they say in the cloud business. Congratulations. Tell us how it all started. What's going on now? What does it look like? Where did it come from? Tell the Storey. >>Okay, so maybe I'll start, Uh, you know, since I'm at the group CEO level. So, um, as a quick introduction, you know? Okay. SK group, uh, were about 30 years old now, as a group three decades. Um, we started off as an insurance, uh, nonlife insurance company. Um, and then over the years, um, you know, we we operate in in South East Asia, So we are based in the US and markets. That message is also sitting in, um, and very quickly over the years, you know, we decided to actually venture into property development as well. Um, and really across the journey. Um, you know, we we've always been very, um, obsessed over the customers. You know, uh, and, you know, during this time and age, you know, all the customers are really digital natives now, and and, you know, the tech is very, very interesting. And so So starting in the year of 2017, we decided, um, to actually venture. Cindy and I at least we decided to start up our own, uh, tech, uh, called Sunday. Uh, Cindy is now the full time CEO and co founders. Um, and, you know, uh, it's an exciting journey from then on, uh, where now The first full stack ensure attack in in the whole of of the Asian market, uh, starting off in Thailand. Um, And then when Christine came back, to join the business. You know, since we were already in real estate, we decided, taking on from the inspiration of what we did with Sunday, how about we do the same in in in property? Because we obviously saw, you know, there was super loads of opportunities that we could we could we could do. And and a year ago, we gave birth to cast a city lapse. Um, now a prop tech company based in Malaysia. >>Christine and Cindy tell the storey here because this is actually fascinating. Storey, your sisters, your entrepreneurial. So you know each other? You're related and you've got ups and downs with the startups and growing companies changing landscape. A lot of challenges. You all gotta get along all the time. How's it going? What's it like? Mm. >>Maybe I'll start. I think I think for me I'm probably the newest addition to the trio in the, you know, working together kind of space. So for me, I think it's all about really learning how to, you know, separate your professional and personal life. And like you mentioned, you know, we live together. But we also work together. So for me, I think I took a >>lot of advice >>and direction. Um, both from Johann and, >>uh, help >>me a lot. Um, so So I think that's been my experience. Been great So far, Um, they've been really, really supportive. And I think going through this journey of, you know, like, founding a company together, it's obviously very challenging. And so I feel very fortunate to have two sisters who have already gone through it once, you know? >>So for the other guests is trying to get on the cube here. Over there. Um, sounds like fun. Uh, Christine. So on the city labs, you gotta cheque side of it there in the in the property tech. That's exciting. How's it going over there? >>Uh, super, Super cool. Super fun. Uh, has been one heck of a journey building a company from scratch, let alone in tech. I think you know, we created K s K C d lives because we really wanted to modernise the real estate industry, uh, and create, like, super transformative solutions, uh, many for two reasons. You know, one is to improve the quality of life, um, of the community around us. Uh, and secondly, really to harness all the technology and this unused data right in the real estate industry. And try and say, how can we use that to make more intelligent business decisions? Yeah, so So really, Um, I guess for us, it's been really exciting because we've launched two products. Uh, you know, one of which is Ai driven, dynamic pricing engine. And we realised that actually, the way that homes are priced today, uh, in real estate is super RK right? You only use a few basic variables. Like, how big is your house? What views do you have? But then we realised that, actually hey, with a I where you suddenly can use, like, hundreds of variables, um, and even, you know, consisting of wellness variables, for example. Um, and you can really customise pricing all the way down to a single unit level. Uh, and we realise that by doing this, we could actually unlock, um, ferret prices for our customers while also constantly kind of tracking the financial health of the company. >>Awesome. Cindy, I wanna get you in here. A co founder, Sunday Insurance. That was the origination. But a lot of change data drives everything machine learning. You gotta have the state of the art. What's going on with you? >>Yeah, I think for us, essentially, uh, we're operating in a very old industry. Um, it's one of the oldest industries globally. And if you look at the entire insurance value chain, um, every part of the process can actually, it's all about data. You can. It can be disrupted. Um, but yet every inch of the value chain is also regulated. So I think essentially what we're trying to do is, um, we're trying to really innovate the customer journey. So imagine if, um, even in the States now and even coming back to Asia, a lot of how people buy insurance is still very face to face agency. But I think in the future is going to be remote online on your app, through any partners as well. So I think, uh, we're trying to adopt any machine learning to really scale and automate, uh, the journey of anyone who's trying to buy insurance. But at the same time for insurance companies were also trying to help them automate that function itself. So imagine if banks are trying to dish out loans and you're trying to predict. What's the credit risk of every, um, single customer? That's exactly what insurance company needs to do as well. Um, And I guess insurance is all about buying a service as well. >>It's unlike you >>know, I'm gonna buy an apple. It comes to the hardware, >>right? So we're >>selling a service. So essentially you're service has to also dramatically changed. And I think these days, especially when we're operating in, uh, Thailand, Indonesia is one of the highest adoption rates for mobile these days. Everyone does. Everything lives on on the apps. So, um, insurance companies also needs to really on board their journey on that as well as increased engagement. So I don't just want to be an insurance company where, um, I speak to you and I have an issue with my claim. I want to really build a relationship with you and engage you differently. So I think it's actually that's the mission for a Sunday. So I think Imagine if imagine an insurance company 50 years in the future. How would it be? Uh, that's our mission. >>This is a great example. You guys, First of all, you're very dynamic. Thanks for sharing your storey. But when you get into the tech here, if industries that are transforming because of the digital transformation, the consumers expect the apps. You guys, as co founders and entrepreneurs now running this big business have to meet the demands and leverage the technology. How have you done that? How are you guys manage that? What kinds of decisions have you made? And you share some either experiences or observations of how to navigate and how you're riding that wave. >>Yeah. So I think if you hear from what Cindy and Christine has just mentioned, I mean, uh, we were playing in, you know, two of the oldest and largest industries in the world. Real estate and insurance. And, uh, you know, in both industries, as I said earlier, you know, it's really all about the customers, right? Um you know, in in the past, we used to think of of businesses as you know, what's your vertical and the horizontal today? Um, at least four k s k and and and all the all these, um, you know, tech ventures that we are now venture building. We're really thinking about it from the customer land. So really thinking about it from a customer ecosystem perspective. So instead of, you know, creating products and and having that push out to the customers, you know, we use tech and data and and especially data today and the right amount of data and what type of data that we want understanding that and really, um, building that product and really the services, uh, for the customers. So once you know the customer enters our ecosystem, whether you know, in your real estate, um, ecosystem or whether it's in your insurance ecosystem, we want you to to continue to stay with us, um, and to trust us. Um, and so it's not just about selling you a product, but really, you know, like, what Cindy says building a relationship with you because we think that, you know, obviously you know when insurance is something you really need when when when things go wrong in your life, we don't only want to be there. When things go wrong in your life and for real estate, you know everybody needs a shelter. So so so that's why we think that building relationships are very important and from really true, that lands is when you really think about the ecosystem and you think about data. I think Cindy Increasing gave some examples of how we're approaching it. Um, a lot of people start from from from a, you know, from a traditional business and from within. But for us, um, we decided to actually take it outside. Um, and, you know, take the approach of venture building from a startup, um, but really have, on the back end, really have that Connexion to the core businesses. Because what the core businesses understand is, you know, lifetime and experience of how customers feel and and, you know, um, in insurance, it's really about how to run a financial institution in real estate is really how to build buildings, and that is something that we can't take away. But, you know, you use technology to enable and to power. But what venture and start ups do extremely well is really the way we are extremely nimble and the way you use tech and data to navigate the quick changes of customer demands. And and you know, one thing an app and it's all about quick iterations. Right? When you build a super app, how do you incorporate all the features that are coming in, you have to keep on, you know, iterating changing, innovating, um, and innovating small with quick wins and then taking on a larger scale. And so the way we position ourselves is when you have to start up and you combine that with the core. Um, and putting the two together is how, how, how we look at things and that four minutes, the whole ecosystem >>that's awesome and being agile as fast and speed is key if you want to be there. Startup. But at the core business, that's going kind of slow. You got to kind of make everything go faster. That's a great, great insight. Let's talk about the disruption of the property industry again. That's real estate now with the Internet of things, technologies and also people expect technology. They wanna have access. I don't wanna have all these passwords and, you know they want to have easy in and out. They want good efficiency, save money. What's the disruption angle on? Um, the property neck. Christine, what's your How do you see that? The big disruption going? >>Yeah. So I think as Johann already mentioned before, you know um I think our customers we know are becoming, um, digital natives. Right? And they expect very convenient lifestyles. And we're all about our customers. So, actually, that's why we launched also another product, right where we're taking all of these things that you just mentioned, you know, about Iot into account. So what we found is, um, that actually, today, um, you know, the village about real estate is that we all live through that life as well, so we can experience that. Uh, we found that residents today, um, they find it quite challenging to request, you know, basic services like housekeeping managing, um, their defects, their tenants. Um, you know, even the financial planning and even getting into the building, right, they want more convenience. Um, but we realised that actually, all these services in the real estate industry right now and even in the prop tech space, they are very, very segmented. They're all discussed across multiple different apps. So what we really try to do is hey, let's try and consolidate all of this into one single app, which we have done, which is really cool, And it helps our residents really stay engaged and connected with our property. Um, what we did also was on the Iot front. We we were actually the first developer in Malaysia to also integrate, You know, future proof solutions like remote lift calling as well, um, into the mobile app. And that's to really go like, push on the Iot front. For us as well. >>Must be great for retention. It's all the gadgets are built into the of course. You have good WiFi fibre in their everyone's got good band with >>for sure >>It's like water and plumbing. Uh, I'd like to get everyone everyone loves that. I gotta ask Now, on the on the on the on The disruption is great. Now you've got the clouds, the clouds here for actually Amazon. You guys are big customer because you guys can move fast and they do all the heavy lifting. How are you guys seeing that helped modernise in the industry of insurance? Because that's a big vertical for a W s and you guys are doing is Cindy. What is the What is the modernisation? Um, half that you guys have taken with a W s. >>Yeah, sure. So I think essentially, for insurance, it's a product development. And when we talk about product development means, um how do you price, um, every certain individual or company very differently, right, Because everyone has very different risks surrounding them. Uh, currently, what we face is that it's a flat pricing fixed pricing. Um, and it's not really personalised to you. If you are a very good behaviour and safe kind of customer, it doesn't translate to any premium savings for you. Um, so I think, uh, part of insurance is to give, for example, affordable access to health care. But if your premiums isn't sustainable for health insurance, then it doesn't really need the point. So, uh, for Sunday, like, how we're trying to trying to do it differently is, for example, we use some AWS cloud solutions and AWS Lambda too, really power our machine learning Savalas and Cloud infrastructure. So, for example, uh, Sunday we are a serious bee companies sober and the growth stage. So at any point in time, we need to ensure that our infrastructure is able to support a huge spike in transaction volume, and we're working with large scale partners like telcos, e commerce companies, or even within our organic channels. So our AI machine learning risk prediction model, which is basically, um, powering our premium pricing engines whenever there's any requests coming in front of the Web for foreign quotation. For example, if someone wants to buy health insurance, um, it can go up and spike. But also, the data model is actually pricing, uh, processing billions of calculations, ingesting a lot of data points. Uh, it needs to do that within seconds, so yeah, I think a w s. We've been using it from day one since we launched. It's been, uh, helping us on >>that and make it go faster. That's the big thing. I gotta ask you when you guys have this family business now, three decades, you got a lot going on extending that legacy and sustaining the family legacy. I love the Storey. So who decides whether to do the startup and you guys draw straws? Is that you guys flip a coin? You gotta who runs the big business? How do you guys decide that? Mm. >>Um, maybe I'll >>I >>would say maybe it came very naturally to us. Really? I guess Here we don't have to disclose. Our age is a little bit, so I mean, I mean, we all actually the background and really all three of us. Before we came into the family business, we were all working professionals in very different fields. I was a I was in banking. Cindy was a lawyer, and Christine was a a doctor, actually, Um um, but, you know, I came back first. I'm the eldest, so after, you know, walking outside and looking into the family business. So I came back first, and and And from there, I took over the insurance business and looking at it, it was a very lonely place to be. So, um, you know, after a couple of years of Cindy being a professional life, you know, we said, Hey, would you like to come back? And let's, uh, take a different journey with insurance and see how we can build something different? Uh, since we know a lot about insurance, but let's make make make a difference and and and, you know, be sustainable, but also evolve over time and show the world that insurance is actually pretty sexy, actually. Um, and then, you know, Christine saw the fund that the two of us were having, uh, already started building a real estate on on my end. Uh, and then, uh, she came back. And, you know, we have a conversation, and we said, Look, looking at you know what we're doing in Sunday? You know, building pricing engines and being able to price to a single customer level. Um, we saw that opportunity in real estate, and, uh so I asked her. I said, Look, would you like to do this? You know, because I think there is something cool. Um, the three of us can band together and still inspire each other share ideas across each other. That's an opportunity that a lot of people don't get right. I mean, to all these industries in the world being able to cross share ideas. Uh, and sometimes inspirations and ideas don't come from the same industry. Uh, and so I think. And that's how we started. Really, John, it's not. Maybe we're lucky, and we should be grateful for >>that. You're all power women. I love the storey, and it is good that you come together, and I think the entrepreneurial kind of twist makes it more fun. But not everyone is cut out with the entrepreneurship, but it also gives you more risk management. You can. You can go after opportunities I love. I love the strategy there. You guys are great leaders. Any advice for other aspiring women leaders and entrepreneurs out there who want to make a difference? Make an impact? The world is. Change is getting better for everyone. And and again, entrepreneurial could be in big companies and also big companies doing startups. There's a whole new world. What advice would you guys give other aspiring women leaders? Okay, >>I'll keep it short from my end. I think for me it's about really following your passion following your ambition. And lastly, I think not to try and not feel like you need to conform to any gender stereotypes because I think in male dominated industries such as real estate, our are attack. I think people might have some ideas about you know what a what a tech leader or what a real estate leader might have to look like. But you don't have to conform to that. So that's probably my advice. Uh, >>yeah, I I fully agree with Chris right there. I think, um, gender isn't an issue here. If you have a passion and you identify, there is a market opportunity that you can, you know, you can really do something about it. Just just pursue it. I think most importantly, if you ever want to be an entrepreneur and start your own business or your own, start up. Uh, so long as you have the confidence, I think you're you're good to go. Um, there's a lot of talk out that that or, you know, um, women led start ups are not >>attracting >>funds, but we haven't faced that anyway. In this part of Asia, I think there's a lot of, um, I think it attracts even more attention. If you're a woman in a male dominated that industry like, hey, then you know it's it's quite unique. So I think you have a strength there, and I think there's a lot of diverse talent out there. Um, post pandemic. A lot of people are looking for changes as well, so I think it is a lot of a lot of opportunity out there. >>Yeah, Joanne, you know, you know, the thing is with cloud computing, it's a level centre. It really because if you can come together, whether it's sisters like you guys, powerful sisters and professional experience coming together leverage technology to re factor old industries. It's all about the numbers and the performance. At the end of the day, you know, you move faster and you take territory and beat the competition. >>Ultimate >>the ultimate uh, leveller. Well, congratulations. You guys are great. Thanks for coming on The Cube Sisters. You guys are amazing. Great Storey Love it. Thanks for coming out and celebrating International Women's Day feature today as part of our international women's showcase here in the Cube. Thank you so much. >>Thank you. Thank you for having us. >>Okay. The Cubes International Women's showcase Going on all year, this time featuring International Women's Day The big celebration. I'm John Ferrier, host of the Cube here in Palo Alto, California. Thanks for watching. Mm mm

(techno music) >> At Ducati, we create racing bikes and road bikes, and unique experiences for our bikers. The Ducati teams participate in 19 races, in 15 countries, on five continents, as part of Moto GP Championship around the world. When you own a bike, you are part of a new family, the Ducatisti. (engine revving) We have a DNA racing, that we bring into everyday's bike, you can be a racer, or you can be someone who want to go down downtown Bologna, or San Francisco, or Bangkok. Data is at the heart of the Ducati digital strategy, in racing we know how to analyze data, the experience is directly moved to our road bikes. In race bikes and road bikes we have physical sensors, now thanks to machine learning, artificial intelligence, we can bring to data together to create Bitron sensors, that give us information that were not available before. We are looking for a partner that truly understands the value and the power of data, and this happened to be NetAPP. We want to arrange data in new ways, to transform the sport of Moto GP racing, and the road bike experience. NetAPP has controlled data to make experimentation more quickly, the bike we race on Sunday, is the bike we sell on Monday, and we can test the riders sensation through data. I'm Piergiorgio Grossi, and I'm data driven. (techno music) >> Narrator: Live from Las Vegas, it's the Cube, covering NetAPP Insight 2018, brought to you by NetAPP. >> Welcome back the the Cube our continuing coverage today, from the Mandalay Bay of NetAPP Insight 2018, I'm Lisa Martin with Stu Miniman and we have a couple of guests joining us. If you're a Motorsport fan, turn the volume up. First we have, welcoming back to the Cube, Jean English, the SVP and CMO at NetAPP, great to have you back Jean!. >> Oh thank you very much, excited to be here. >> And we have Konstantin Kostenarov, CTO of Ducati Motor, wow Ducati, there is by the way, I encourage you to go to the NetAPP.com web site after the segment here there's a very cool video about how Ducati is working with NetAPP on the racing side, these bikes are like flying IOT devices, as well as the consumer side. So Jean let's kick of things with you, this is day one, record breaking attendance for NetAPP, 5000 attendees, we were in the Keynote this morning, standing room only, talk to us about NetAPP as a Data authority, what's some of the feedback that you're hearing from your wealth of partners and customers that are here this week? >> Absolutely, well we're thrilled to have so many partners and customers and employees here with us, record breaking attendance, more customers and partners that have ever joined us before here at Insight a Data authority, people are asking us what do I need to do to maximize the value of that data, whether it's integrating the data, simplifying the data, they're trying to figure it out, and most of the time it's in a Hybrid role, it's in a multiclout world, and so we're just excited about where we are with our strategy, we're bringing it to life, more and more customers, like Ducati everyday are helping us to see this vision come true and we just can't wait to get started with everyone else. >> And this is a really interesting example, NetAPP has, in it's 26 year history, a massive install base, probably every industry, but when you look at something like Ducati, which probably every guy knows about, I have some Motorsport experience myself, it's much more of a, oh as a consumer, as a fan of the sport, so Konstantin, tell us about Ducati's decision to work with NetAPP, because you guys aim to not only utilize, all of the data, tons of data coming off the two bikes, every race weekend, to improve performance, but you're also wanting to use that speed, which is the new scale as George Curion said this morning, to even improve the consumer experience, and talk to us about Ducati's partnership with NetAPP. >> So we start to work with NetAPP about two years ago, more over, and in these, nowadays, every people around us talk about job thinking, extreme improvement, extreme increase of customer experience so in this world this will be Ducatis very excited challenge and this challenge requires us to respond with the best technology. The best technology that help us to collect the best information from our motorbikes, from our racing teams that we know how to collect the data, how to transformate this data into usable information, and how to generate the opportunity to have data sensors that we can transform in in information but also in knowledge that we hear before, and put all this information inside our fabric, and inside our shop floor, inside our R and D department, in order to be able to extremely increase the experience of our customers. >> I love that we get to work with one of the most innovative companies in the entire world of Motorsports, and I think really from the inception of Ducati, you guys have been really focused on how do you keep innovating through technology, and we talk about transforming the world of racing with data and how are we doing that together, so together with Ducati and NetAPP, how do we help enable them to have the best motors in the whole world, we're really excited! >> Jean, it's a great discussion, we've loved watching from just talking about the storage industry to where we're talking about data, and transformations so maybe explain to our audience that maybe not understand, you know, what's different about the industry today, and what's enabling this, NetAPP to be able to work with companies like Ducati, to help them through these transformations today, that they might not have been able to do a few years ago. >> Absolutely, I think there's just more and more data that we're finding every day, whether it's Ducati, Motorsports, if it happens to be in health care, and thinking about the millions and billions of genomes types of research that they're doing. We know even from banking how they're trying to connect the dots across an entire customer experience. Sure they're using technology like storage, absolutely, they're thinking about computers, they're thinking more and more though about services, and the cloud, APIs, how are they going to gain all this innovation through AI, analytics, but it's about making the customer experience better. What I love about the partnership we have with Ducati is it's not just about the bikes themselves, it's about the community that they have and that they're building and that community is yes, based on data from the bike, it's about the data coming from the riders, and it's about the data they collect so they all become a stronger community as a whole. >> Yeah, Konstantin maybe explain a little bit more to your audience the role of data as Ducati see's it, and how that drives innovation in your company. >> In the world like motorbike racing team, where every millisecond counts and the difference, in how we can collect in, very quickly mode the data, and to transform the information becomes determinate if you win or not because as you know, in Qatar we win with 29 milliseconds, and this is the work that we've done, days before, analyzing data, and set up the motorcycle, in the best way, because for us, the collaboration with NetAPP is not only storage, and is not only data, but is data management, and extremely short time to respond to our business requests and work to transform the paradigm of time, and money the paradigm of data and information, and we talk about performance with our line of business, not from the technical point of view but from the extremely business oriented, the customer oriented point of view, and we collect the data from the more than 60 sensors, from the racing motorbikes and transform it with artificial intelligence and deep machine learning, in vector sensors that give us information that we cannot reach from the normal road bikes, and this improves extremely our competitiveness, and we are able to give this, experience to our riders that becomes our families, because a good thing, a good product to all our customers, and with attention of environment in the behavior of the riders we would think that the good people in the good universe act in a good way. >> And we're happy to be part of that too. >> Before we get into that, the consumer side, so your riders, Andrea Dovizioso, and Jorge Lorenzo, how has their performance improved because you're able to take data, gigs per quali day, race day, analyze it in real time, how has their performance improved as a result of your NetAPP partnership? >> As you know, the racing motorbike is not able to stop in real time during the race, not like in Formula One so you need to use the best technology to connect the bikes to our minidata center inside the box during the race. Make our strategy to set up the bike as better as we can, and the speed which we can reach the, and collect the data, put it in the telemetry software, calibrate it, make the strategy decision is very very important. And with the HCI technology we can do it. >> How are you taking the transformation that you're making on the racing side and applying it to the consumer side so that, as I think I heard on the video, Ducati wants to deliver the bike that a guy or gal rides on a Sunday by Monday, that speed, speed is the new scale as George Curion mentioned this morning, how is the consumer side of Ducati Motorsport being influenced positively to enable those consumers to have exactly what they want? >> If you see our new creation, the Dopra, the Panigale V4, this is the right example how we transform racing motorbikes to the road bikes, and we give to our customers this kind of experience because all information we manage during the Sunday we are able to put in on Monday and sell the bike that have the same performance, safety, and pleasure of riding for the final customers and we have a racing that we bring to everydays motorbike, so when you buy a bike we give you experience that before you're riding, during the riding, and after your riding when you are at your home, with our uplink connection, we use the NetAPP technology to give the best experience of connected bikes. >> So when you think about customers, especially our partnership with Ducati, in order to be customer centric, or rider centric, we really have to be data driven, and so as we think about what are all the connections and the dots of data that happen, whether it's on the bike, the rider, the community itself, how does that bike that's driven or ridden on a Sunday, how is then really performed and given to customer that next day, it's all about the data. >> I'm curious, cause how have you been able to improve that speed of scale meta HCI as part of your data driven foundation, what's kind of a before and after, are you able to deliver bikes faster? Have you transformed the customer experience like Jean was saying? >> So before NetAPP, our production plan is more difficult to be connected to all other line of business and we are not able to collect the information from our final user, our customer. And give this information to our R and D department or the shop floor, in order to be able to transform in real time our production process, and to give the best experience for everyday bikers. >> So significant business impact? >> Exactly, and with our connected bike, this has become a reality. >> Jean, just want to bring it back to NetAPP for a minute here you've been on board for about two years, George Curion talked about the transformation that NetAPP is going through itself, can you speak a little bit to the culture, you know I think back for years and NetAPP has been known for one of the top places to work, it's talking about that transformation, what can you say about what's happening inside NetAPP? >> Sure, so I think the transformation has gone through a couple of different cycles. I mean one was really around the operational efficiency we needed to be as a company to really be focused on what were the customers caring about? What were the technologies and innovations that we needed to shift to that mattered to the customer? Cloud being one of those, whether it was a private cloud, or a public cloud, we also started to think through, is the right leadership that we needed to have in the company to start making those shifts? A big part of it is the culture though and that culture is ground up, it definitely starts across the leadership team we have today, but it is infused across all of NetAPP. It is one of the reason why I joined the company, when I first started interviewing with George, he wanted me to come help him write the new story, but so much a part of a story of a company is the people themselves, and so if you think about any kind of transformation, it is definitely strategy, it's technology, it's around what you do from processes, but culture and people are the biggest part of that, and we think of the brand inside of NetAPP, the people are the biggest part of it. And who we are and what we stand for, really always leaning in to the latest technology, because it's what customers care about, if I think about the history over the last 10 to 15 years, what could have broken NetAPP, moving from Linux to Windows, moving in to virtualization, now with the cloud, we've always leaned in, because we want to care about what the customer cares about. And that's every single person inside of NetAPP that makes that happen. So I love being at NetAPP and it's an exciting place to be! >> Cultural transformation is hard to do, it's essential for IT transformation, digital transformation, security transformation, I'm curious Jean, NetAPP has such a big install base of a lot of enterprise incumbents that weren't born in digital of course you've got some amazing customers like Ducati, talk to us about how your customers, you mentioned NetAPP is good at leaning in, how do you leverage that voice of the customer to help the sustain the cultural transformation you need to really put cloud at the heart of your strategy? >> Absolutely, even with the example of Dreamworks, we just started working with Dreamworks as one of our partners to start co-engineering with them, to help them on their own transformation. And so that's taking right from the customer, what are their requirements, how are they going to take this cutting edge digital content, and then be able to make it into beautiful, engaging films that we all know and love, How To Train Your Dragon's coming out very soon and we're excited about seeing it, but those kind of partnerships really matter, and how people are leaning in to the cloud, and how they're leaning in to hypercloud, multicloud, we want to hear what our customers need and work with them to be able to really build out that technology and innovation for the future. >> Konstantin, last question for you, what are you, I know you had a session yesterday, what are you excited to hear about from you partner NetAPP at the event this week? >> I'm excited to hear about the people, it's a very put attention of the details, of what the NetAPP mean regarding the data management. And the data driven company, what is the real time feedback to the customers, and improvement of the customer experience, and one of the things that I like is the simplicity to use the NetAPP technology that give us the speed of reaction, and transform the information into knowledge, and how can I say in experience to know how to do the things >> Well Konstantin, Jean, thank you so much for stopping by and giving us a really cool, sexy example of how NetAPP is helping a company like Ducati really revolutionize the racing side and the consumer side of the businesses. And we want to encourage you to go to NetAPP.com search Ducati and you will find a very cool video, on how these two companies are working together. For Stu Miniman, I'm Lisa Martin, you're watching the Cube live, all day from NetAPP Insight 2018, Stu and I will be right back with our next guest. (techno music)