>>from the Silicon Angle Media Office in Boston, Massachusetts. It's the cue. Here's your host Still, Minutemen >>Hi and welcome to the Boston area studio. Happy to welcome back two of our Cube alumni, both from Active e o Brian Regan, the C M O of the company. And it took Rommel. Who's the vice president and general manager of Cloud? Gentlemen, thanks so much for joining us. >>Happy New Year's too great to be here. >>Yeah, 2020 way we're talking about. We don't all have flying cars and some of these things, but there are a lot of exciting things and ever changing in the tech world. We're gonna talk a lot about N. C. Which, of course, is active use announcement. If I heard the sea, it's about clouds, about containers and about copy data management. With course, you know we know act as always quite well, Brian. Let's start with a company update first. Of course, you know, copy data management is where activity really created a category, but all of these new waves of technology that activity is fitting into Well, 2000 >>19 was an incredible year for us, you know, continued accelerating our growth in the market in the enterprise particularly, You know that the secular trends around hybrid and multi cloud really played well to our existing strengths. And 10 c really builds on those strengths will talk more about that. I know in a moment we also saw continued, you know, as digital transformation as as application modernization initiatives to cold. In just about every enterprise, our database capabilities really played again a cz a strength that we could capitalize on to land significant enterprise accounts, get started with them and then really start to expand overall data platform data management platform in those accounts >>s Oh, sure, before we get into the 10 see stuff specifically. But Brian, Brian teed up some of those cloud trends and how I think about data protection. Data management absolutely has changed. You know, I remember a couple years ago we said, Oh, well, you know, people are adopting all these clouds. All of these concerns still exist. You know. It doesn't go away. It's not magically Oh, I did office 3 65 I don't need to think about all the things that I thought about without. Look, when I do public cloud and build new applications. Oh, wait. You know, somebody needs to take care of that data. So bring us inside your customers. The team that's building these products and some of those big trends should >>happen. You're still so happy to be back in the Cube. So 2019 really defined. There were a lot of for enterprises really started moving. Production will look to the cloud multi cloud become a reality for active field way. We're running production workloads on seven o'clock platforms. So the key elements off being infrastructure agnostic wherein active you can do everything in all clark platforms. Basically, infrastructure neutral was a key element. On the other element was a single pane of glass. You could have an Oracle worker running on prime with the logic application running in azure and not know the difference. S o. The seamless mobility of data was the key element. That lot of our enterprises took advantage from elective standpoint on a lot of the 10 see capabilities adds onto those capabilities and you see more of these adoptions happening in 2020. So I think 10 seat eases up absolutely perfectly for that market. >>Yeah, let's talk a little bit about activities, place in the market, that differentiation there, that direct connection with the application and the partner's eyes. Real big piece of it. >>It's a huge piece and something we really not just double triple down on in 2019. Certainly for us our database capabilities, which we believe are really second to none in the industry, we continue to expand and enrich the capabilities, including ASAP Hana obviously already Oracle and sequel server D B two, as well as the linen space databases, the new and no sequel databases. We also understood, and as our customers were talking to us about their application modernization, they were moving Maur of their front and capabilities two containers, and they wanted that the data to come with it a t east temporarily on. So that was a big focus for us as well was making sure that we could bring the data whether it was into a V M, into a container into a physical server into any number of clouds in order to support that application. At that time, it was a critical part of our differentiation. For two dozen 1 19 >>I'd love just a little more on the database piece because you go to Amazon, reinvent and you know, the migrations of databases to the cloud, of course, is a major conversation. You look at Amazon, they have a whole number of their offerings as well, as if you want to use any database out there, they'll let you use it. Course Oracle might charge him or if you're doing it on the Amazon, the Amazon partner. The azure partnership with Oracle was big news in the back and 1/2 of 2019. So when you're working with their customers, you know, databases still central to you know how they run their business and one of the bigger expenses on the books, they're So you know what we look at 2020. You know, what is the landscape specifically from a database? Well, we continue >>to see and in most of our large enterprise accounts that Oracle and sequel servers continue to dominate the majority of the payload of databases. We don't see that changing, although we do see net new applications being built on new database platforms. Thio complement the oracle and sequel server back end. So we are seeing a rise of the bongos and the new and no Sequels out there. We're also seeing Maur consideration of building in the cloud, as opposed to starting on Prem and then potentially leveraging the cloud sort of post facto and in terms of the application architecture's. So our ability to support both the the legacy big iron database platforms as well as the new generation platforms, regardless of application architectural, regardless of the geometry of the application, is a big part of our differentiation >>going forward. >>All right, so let let's Wave hinted about it. But 10 c major announcement. Let's get into how that extends what we've been talking about. >>Absolutely so you know, we've made a lot of the new databases, particularly the no sequel databases, the Mongols and Hannah's first class citizens intensity, which means we understand not just the database. He also he also the ecosystem that the database lives. We all know Hannah's a fairly big database in terms of the number of machines that consumes number off, you know, applications that you use it and toe capture and actually provide value for Hannah. You need to understand where the Honda database lifts and so some of the capabilities we've added in 10 C's to kind of figure out this ecosystem, and when you migrate, you might need the ecosystem, not just the holiday. The peace because you know that is that is a key element. On the second aspect is the containers that that Brian touched on. Now we're seeing legacy data being presented into containers, and there's a bridge too quiet for that. Now. How do you present that bridge containers could be brought up, but they're lifeless unless you give them data. So the actors of bridge ready and you bring up the container using communities of whatever framework you have and be married the data into the container framework. So most organizations, you know, as they evolved from yesterday's architecture to today's architect. And they need this bridge, which helps them navigate that that my creation process and an active field being the data normalization platform is helping them live on both segments, Right? Nobody does us turn the switch off of the old one and move to the new That'll be co exist. That is the key element >>way spent a lot of time over the last couple of years hearing about cloud native architectures and that discussion of data, it is kind of something you need to kind of dig in to understand. I'm glad to hear you talking about, You know, when you talk about storage and container ization, you know where that fits today? Because originally it was only stateless. But now we know we could do state full environment here. But while container ization is, you know, growing at huge leaps and bounds, customers aren't taking their Oracle database and shoving Brian A lot of discussion about the partnerships. I think it was seven. You know, major cloud providers. That activity is there talk a little bit about the common native. The relationships with some >>of those partners? Absolutely. I mean, way made great strides from a go to market standpoint with our cloud partners this past year. Google Cloud is probably our most significant go to market partner. From a cloud standpoint, we've done a lot of joint engineering works in order to support both our existing, uh, software platform as well as our SAS control plane in the Google Cloud. We have landed many significant deals with with Google this past year on dhe. They have been as they continue to really increase their focus on enterprise accounts and both hybrid as well as public cloud sort of architectures. We are hand in glove with them as their backup in D R partner for those club >>workloads. >>Great eso We talked quite a bit about the database peace, but in general, back into the cloud archive in the cloud. What is 10 see specifically an active you, in general, enhance in those environments >>so tense he bring It brings in you know, the key elements of the recovery orchestration. So if I have to bring up, let's say, 500 machines in any club platform, how did I do it? Well, I can go and bring up one machine at a time and take two days to bring it up or with active fuels. Resiliency. Director. You can create a recovery plan and a push pardon Recovery happens, so we've seen a lot of customers adopt that, particularly customers that want to leverage the Google platform for its infrastructure capabilities. Wants an orchestration, that is, that is, that understands the applications that are coming up, so there is a significant benefit from a PR standpoint of the recovery orchestrations will be invested a lot of time and tuning the performance and understanding Google and Amazon and Azure to make sure this was built, right. The other big push we're seeing for the clock platforms ASAP, ASAP, as an enterprise has taken a mission to say, there's no more data centers. Everything is going to the cloud. So an escapee workloads are not the easiest were close to manage. And so they did the the intersection point of S A P and the cloud is very active. Field becomes really valuable because, though, did this data sets by definition or large, their complex and there were distributed. And the D artists of paramount importance because these air crown jewels So so those segments of the R orchestration forward with, you know ASAP and Hannah, which is to get our strength of databases. It's kind of their tense. He really hits, hits, hits a home run >>when we're talking to users in the discussion of multi Cloud in general, one of the challenges is Yoon hee. Different skill sets across. One of those powerful things I've heard from active use really is a normalization across any cloud or even in a cloud. Oh, wait. I was gonna stuck six up again in an archive. That means I'm never going to touch it again. Ingress and egress fees. You know, I have to figure these out or I need toe dedicated engineer to those kind of environments. So it seems that just fundamentally the architecture that you built it active eo is toe help customers really get their arms around those multi cloud >>environments? Absolutely. And I think there are two additional components that really one of which has lived with activity from the very beginning of the company, which is a p a p I. First, the cloud is very much an AP I centric type of operating model on with active fio We don't change the management system were operating model. But in fact we incorporate in eso all of this orchestration that it shook talked about can be actuated via a P I. The second piece, which we really started in 2017 with our eight Dato platform release, is the the consumption and the intelligent consumption of object with 10 see, we've continued to advance our object capabilities. In fact, we published a paper with the SG in late 2019 that talked about mounting 50 terabyte Oracle databases directly out of object with actually increased performance versus the production block >>storage behind it. >>So we have really with 10 C, actually added cashing to even further performance optimized object workloads, which speaks to both the flexibility but also the economic flexibility of being able. Thio contemplate running workloads in the cloud out of object at a lower cost platform without necessarily the compromise of performance that you would normally expect >>absolutely. And like you said, the skill set required. Do I need to put it in object to any reported in block? We can eliminate that right. Be neutralized that to say you want to leverage the cloud, give us your cost point and you can dial the cost up or down, depending on what you see for performance, and we will be the day that back and forth, so that flexibility is enormous for customers. >>That's greater if you talk to anybody that's been in the storage industry for a while, and you want to make them squirm, say the word migration s O. We know how painful it has been if you go talk to any of the triple vendors, they have so many tools and so many service is to help do that in a cloud era. It should be a little bit easier, but it sounds like that's another key piece. Intensity? >>Absolutely, absolutely. I mean, 10 See, you know, hits the home. I think with the A P. I integration. So the other element 2019 Saul, was the scale of deployment effective. You know, when you have to manage hundreds of thousands of machines across different geo's, that is a scale that comes to the data protection that you know, people. Really? You have a seat to actually build for it and and work with it and be sorry in 2019 and 10 See, incorporates a lot of that capabilities as well, making it ask Cloud needed as possible. So basically, around these applications globally. All >>right, uh, I was wondering if you might have a customer example toe really highlight the impact that NBC's having understand if you can't name them specifically, but, uh, yeah, >>well, actually, shook has already talked about 11 customer slash partner. Who is I think still the world's largest software company in the world based out of Germany. And they are powering their enterprise cloud on the data management data protection. Beneath that enterprise cloud across four different hyper scale er's using, active you on. I think they're on record in a weapon. Our earlier in December, talking about their evaluation of pretty much every technology out there on the one that could really deliver on performance at scale across clouds was activity >>on. The key element was they wanted a single platform with a single pane of glass across all platforms, and an active feel was the solution to each other. So >>and certainly I think we credit them and are the rest of our enterprise customers for pushing us to make 10 see more powerful and more a capable across any clout, you know, Ultimately, an inter enterprise is going to make a decision that they've probably already made the decision to incorporate cloud into their enterprise architecture. What we give them is the freedom and the flexibility to choose any cloud. And, by the way, any cloud today that might change tomorrow and having the ability to seamlessly migrate and or convert from cloud eight o'clock be. Is something that active powers as well? >>Yeah, just make sure we're clear as to what's happening there. It's great that you've got flexibility there when we're talking about data and data gravity. Of course, we're not talking about just lifting an entire database land, you know, ignoring the laws of physics there. But it's the flexibility of using a ll These various things, any way Talk about A S, A P, of course, needs to live across all these clouds. But when you talk about an enterprise, you know what is kind of that? That killer use case? Because we said we're not at a point where cloud is not a utility. I don't wake up in the morning and look at the sheet and say, Oh, I'm gonna, you know, use Cloud a versus cloud be s o. You know what is? You know the importance of that flexibility for us >>today. The majority of our business starts with company saying I need to deliver my data faster to my developers or my tester's, or even increasingly, my data scientists and analysts and my data sets have become so large that it's becoming increasingly difficult for me to do that with regularity. So the currency of the data is starting to suffer. That is the first use case for us and that that powering that enterprise transformational initiative around a new application or an updated application based on a historical app using those enterprise databases delivering that seamlessly quickly, regardless of how big the data is still remains our first use case. And then, increasingly, those customers air realizing that they can start to achieve the other benefits of active eo, including I can start to back that up to the cloud. Aiken actually orchestrate recoveries in the cloud. Not just bulk sort of transfer, but actually the entire application stack. And bring that up in the cloud. I can start Thio, take those those data sets and actually amount them into containers for my next generation application. So that starting point of give me my data as quickly as possible, regardless of how big it is, starts to become universal in terms of its applicability for all use cases. >>Yeah, I guess I shook. The last thing I wanna understand from you is in 2019. We saw a lot of large providers putting out their vision for how I manage in this multi cloud environment. You were at the Google Cloud event where Anthros was unveiled. I was at Microsoft ignite when as your ark was unveiled. VM wear has things like tans you out there. So this moldy cloud environment how do I manage across these disperse environments? What? What What are all those move mean to active you on how you look at things. >>And I think you know, the Tennessee release and with the core architecture that if you had in place, which was multiple already and a P I ready. So those are the two elements that are kind of building blocks that you can tie into any one of those construct you talked about. All right, so we've had we have customers, innovated us with Antos. If customers get up service now we have customers doing Vieira with us, right? So there are many, many integration platforms. The latest I saw was an Alexa app, but we were mounting an oracle database on a voice command. So So you know, there's endless possibilities as thes equal systems evolve because active feel stays behind the cowards powering the data delivering the data available if needed on the target. So that is the key element in the neighbor that we see that helps all these other platforms become super successful. >>So, Brian, it sounds very much a hell wind. The big trends that we're seeing here keep partnerships and, you know, meeting your customers where they need to >>pay. Absolutely. We continue Thio play in the enterprise market, where these thes are absolutely top of mind of every CEO and top of their agenda. Onda, we are working hand in glove with them to make sure that our platform not only anticipates their needs but delivers on their current state of needs as well. >>Brian, thank you so much. Congratulations on the 10 sea launch Cloud containers. Copy data management. Look forward to watching your customers and your continued Thanks. As always, Very much. All right, I'm still Minutemen. Lots more coverage here in 2020. Check out the cube dot net for all of it. And thank you for watching the Cube

>> From the SiliconAngle media office in Boston, Massachusetts, it's theCUBE! Now, here's your host, Stu Miniman. >> Hi, I'm Stu Miniman, and welcome to theCUBE's Boston-area studio. Welcome back to the program, CUBE alum, Ashok Ramu, Vice President and General Manager of Cloud at Actifio, great to see you. >> Happy New Year, Stu, happy to be here. >> 2020, hard to believe it said, it feels like we're in the future here. And talking about future, we've watched Actifio for many years, we remember when copy data management, the category, was created, and really, Actifio, we were talking a lot before Cloud was the topic that we spent so much talking about, but Actifio has been on this journey with its customers in Cloud for many years, and of course, that is your role is working, building the product, the team working all over it, so give us a little bit of a history, if you would, and give us the path that led to 10C announcement. >> Sure thing. We started the Cloud journey early on, in 2014 or 2013-ish, when Amazon was the only Cloud that really worked. We built our architecture, in fact, we took our enterprise architecture and put it on the Cloud and realized, "Oh my god," you know, it's a world of difference. The economics don't work, the security model is different, the scale is different. So, I think with the 8.0 version that came out in 2017, we really kind of figured out the architecture that worked for large enterprises, particularly enterprises that have diverse data sets and have requirements around, you know, marrying different applications to data sets anywhere they want, so we came up with efficient use of object, we came up with the capability of migrating workloads, taking VMware VMs, bringing up on Azure, bringing up on DCP, et cetera. So that was the first foray into Actifio's Cloud, and since then, we've been just building strength after strength, you know. It's been a building block, understanding our customers, and thank you to the customers and the hyperscalers that actually led us to the 10C release. So this, I believe, we've taken it up a notch wherein, we understand the Cloud, we understand the infrastructure, the software auto-tunes itself to know where it's running on, taking the guessing game out of the equation. So 10C really represents what we see as a launchpad for the rest of the Cloud journey that Actifio's going to embark upon. We have enabled a number of new use cases like AI and ML, data transformation is key, we tackled really complicated workloads like HANA and Sybase and MySQL, et cetera, and in addition to that, we also adopt different native Cloud technologies, like Cloud snapshots, like recovery orchestration of the Cloud, et cetera. >> Yeah, I think it's worth reminding our audience there that Actifio's always been software. And when you talk about, you know, I think back to 2013, 2014, it was the public Cloud versus the data center, and we have seen the public Cloud in many ways looks more and more like what the enterprise has been used to. >> Absolutely. >> And the data centers have been trying to Cloud-ify for a number of years, and things like containerization and Kubernetes is blurring the line, and of course, every hyperscaler out there now has something that reaches their public Cloud into the data center and of course, technologies like VMware are also extending into the public Cloud, or, SAP now, of course is all of the Cloud environment. So with hybrid Cloud and multi-Cloud as kind of the waves of driving, help us understand that Actifio lives in all of these environments, and they're all a little bit different, so how does Actifio make sure that it can provide the functionality and experience that users want, regardless of where it is? >> Absolutely, you said it right. Actifio has always been a software company. And it is our customers that showed us, by Cloudifying their data centers, that we had to operate in the Cloud. So we had on premises VMware Clouds, not before we had Amazon and Azure and Google. So that evolution started much early on. And so, from what, you know, Actifio's a very customer-driven company, be it, you know, all segments of the company are driven by the customers, and in 2019, and even before, when you see a strong trend to migrate workloads, to move workloads, we realized, there is a significant opportunity, because the hardest thing to migrate is the volume of data because it's ever-changing, and it is ever-growing. So, the key element of neutrality was the application itself. Microsoft SQL's a SQL no matter how you run it. It could be on a big Windows machine in your data center or a NGCP, it makes no difference. So Actifio's approach to start application down basically gave us the freedom to say, we're going to create SQL to SQL. I don't know if you're running in Azure, Google, DOP data center, or AliCloud, it makes no difference to me. I understand SQL, I understand SQL's availability groups, I understand logs, I can capture it and give it back to you, so when we took that approach, it kind of automatically gave us infrastructure neutrality, really didn't care. So when we have a conversation with a customer, it basically goes around lines of, "Okay, Mr. Customer, how much data do you have? And what are your key applications? Can you categorize them in terms of priority?" It usually comes out to be databases are the crown jewels, so they're the number one priority in terms of data management, migration, test Av, et cetera. And then, we basically drill down into the ecosystem the databases live into. So, because we walk application down, the conversation is the same whether the customer is in the data center, or in the Cloud. So that is how we've evolved, and that's how we're thinking from a product standpoint, from a support standpoint, and then the overall company is built that way. So it makes it easy for us to adapt a new platform that comes in. So, when you talked about, you know, how does, each Cloud is different, you're absolutely right, the security concepts are different, right? Microsoft is built on active directory, Google is built on something very different. So how do you utilize and how do you make this work? We do have an infrastructure layer that basically provides Cloud-specific capabilities for various Cloud platforms. And that has gotten to a point where it understands and tunes itself from a security standpoint and a performance standpoint. Once that's taken care of, the rest of the application stack, which is over 90% of our software, stays the same, there's no change. And so that is how we kind of tackle this. Because the ecosystem we live in, we have to keep up with two people. We have to keep up with the infrastructure people who are making it bigger, faster, and we also have to keep up with the application people who are making it fancier and more complicated. So that's unfortunately the ecosystem we live in, and taking this approach has given us a mechanism to insulate us from a lot of the complexities of these two environments. >> Yeah, that's great, 'cause when you talk to customers and you say, "What's going on in your environment," change is difficult. So, how many different pieces of what I'm doing do I need to move to be able to take advantage of the modern economics. On the one hand, you know, if I have an application and I like it, well, maybe I could just lift and shift it, but if I'm just lifting, shifting, I'm not necessarily taking advantage of the full Cloud native environments, but I need to make sure that my data is protected, backup, you mentioned security, are of course the top concerns, so. It sounds like, in many ways, you're talking, helping customers work through some of those initiatives, being able to take advantage of new environments, but not need to completely change everything. Maybe, I'd love to hear a little bit, when you talk about the developers and DevOps initiatives that are happening inside customers, where does that impact, where does that connect with what Actifio's doing? >> Well, that's a great question. So, let me start with a real customer example. We have this customer, SEI Investments, who basically, their business model is to grow by acquisition, so they're adding on tens, hundreds of developers every quarter. So it's impossible to keep up with infrastructure needs when you grow at that pace. They decided to adopt a Cloud platform. And with each Cloud platform comes some platform-specific piece that all these developers now have to re-tool themselves. So, I'm a developer, I used to come in the morning, open up my machine and start working away on the application, now I have to do something different, and if there is 300 of me, and the cost of moving to the Cloud was a lot less than training the developers. It was much harder to train the developers because it has been ongoing process. So we were presented the challenge of how do you avoid it? So, when we are able to separate the application layer from the data layer, because of the way we operate, what we present as a solution was to say, just move your, what is the heaviest layer you have? That's the database, okay. And what are the copies you're creating? I'm creating hundreds of copies of my Oracle database, okay. Let's just move that to the Cloud. All of the front-end application doesn't see a change, thanks to the great infrastructure work the Cloud providers do, you add 10 Gigabyte to everywhere. So network is not a problem, computer's not a problem, it's just available on an API call, so you provision that. All they did was a data movement, moved it from Point A to Point B, gives you the flexibility to spend up any number of copies you want in the Cloud, now, your developer tool sets haven't changed, so there's no training required for developers, but from an operations standpoint, you've completely eased the burden of creating a hundred more copies every month, because Cloud is built for that. So you take the elasticity of the Cloud, advantage of that, and provide the data in the last mile to the Cloud, thereby, developers, they will access the application with the same level of ease. So, that is the paradigm we're seeing, we're seeing, you know, in some of our customers, there is faster and better storage provision for Actifio because there are 190 developers working off Actifio, where there's only about a handful of people running production. So, it's a paradigm shift is where we see it. And the pace at which we bring up the application wherein we're able to bring up 150 terabyte article database in three hours. Before Actifio, it used to be, maybe, 30 days, if you were lucky. So it's not just an order of magnitude, it's what you can do with that data, is where we're seeing the shift going to. >> Yeah, it's interesting, when you go back and look at some of the changes that have happened in the Cloud, Cloud storage was one of the earliest discussed use cases there, and backup to the Cloud was one of the earlier pieces of the Cloud storage discussion. Yet, we've seen changes and maturation into what can actually be done, explain a little bit how Actifio enables even greater functionality when you're talking about backup to the Cloud. >> Absolutely. You know, the object storage technology, it's probably the most scalable and stable piece of storage known to mankind, because nobody can build that level of scale that Amazon, Azure, and Google have put into it. From a security standpoint, performance standpoint, and scale standpoint. So I'm able to drop my data in Boston and pick it up in Tokyo seamlessly, right? That's unheard of before. And the biggest impediment to that, was a lot of legacy application data didn't know how to consume this object storage. So what Actifio came up with on onboard technology was to light up the object storage for everybody, and basically make it a performance neutral platform, wherein you take the guessing game out of the customer. The customer doesn't need to go research S3 or Google Nearline or Google Persistent Disk and say I want ten copies there versus five copies there, Actifio figures it out for you. You give us your SLA, you give us your RTOs and RPOs, and we tell you, okay, this is the most cost effective way to store your data. You get the multi-year retention for free, you get the GDPR, appchafe and protection for free, you get the geo-redundancy for free. All this is built into the platform. In addition, you also can run DevOps off the object store. You can run DR off the object store. So we enabled a lot of the legacy use cases using this new technology, so that is kind of where we see the cusp, wherein, in the Cloud, there's always a question and a debate, does D-doop make sense? D-doop consumes a lot of compute, takes a lot of memory, you need to have that memory and compute whether you want it or not. We're seeing a lot more adoption of encryption, where the data is encrypted at source. When you encrypt data, D-doop is just a big compute-churning platform, it doesn't do much for you. So we went through this debate actively, I think four or five years ago, and we figured out, object store's the way to go. You cannot get storage, I mean, it's a buck a terabyte in Google, and dropping. How can you get storage that's reliable, scalable, at a lower cost? All we had to do was actuate the use of that storage, which is what we did. >> Yeah. I'm just laughing a little bit because, you know, gosh, I think back a dozen years ago, the industry knew that the future of storage would be object, yet it's taken a long time to really be able to leverage it and use it, and the Cloud, the hyperscalers of course, have been a huge enabler on that, but we don't want customers to have to think about that it's object underneath, and that's the bridging the gap that I think we've been looking for. There, what else. We talk about really being able to extract the value out of Cloud, you know, data protection, disaster recovery, migrations are all things that are top of mind. >> Yeah, absolutely. All those use cases, and we're seeing some of the top rating CIOs talk about AI and ML. We've had a couple of customers who want to basically take their manufacturing data from remote sites and pump it into Google bit query. Now we all know manufacturing happens in Taiwan and Singapore and all those locations, now how do you take data from all those applications, normalize it, and pump it into Google bit query and get your predictable results on a quarterly basis, it's a challenge. Because the data volumes are large. So with our Cloud technology and our onboard capability, we're able to funnel data directly into Google Nearline, and on a quarterly basis, on a scheduled basis, transform it, push it into bit query, and bring out the results for the end user. So that journey is pretty transformated, from a customer standpoint. What they used to have five people do maybe once a year, now with a push of a button happens every quarter. So it's a change in how the AI and ML analytics evolve. The other element is also you know, our partnership with IBM, we're working very closely with their Cloud bag for data. Cloud bag for data is an awesome platform built to analyze any kind of data that you might have. With Actifio's normalization platform, you basically can feed any data into Actifio and it presents a unified interface into the slow pack, so you can build your analytics workloads very quickly and easily. >> So we've talked a lot about Cloud, one of the other C's of course in 10C is containers, if we look at containerization, when it first started, it was stateless applications, most applications that are running in containers are running for very short period of time, so help us understand where Actifio fits there, what's the problem statement that you are solving? >> Oh, absolutely. So containers are coming up, up and coming and out of reality, and as we see more applications flow into containers, you see the data lives outside the container. Because containers are short-lived, they're microservices, they come up and they go down, and the state is maintained in a storage platform outside the container, so Actifio tackles containers by taking the data protection strategy we have for the storage platform already, Bell defined, but enhancing the data presentation into the container as it comes up. So a container can be brought up in seconds, maybe less. But the container is only brought to life when it can lead to data and start working again, so that's the bridge Actifio actuates. So we understand, you know, the architecture of how a container is put together, how the container system is put together, and basically, we marry the storage and the application consistent in the storage into the container so that the container's databases, or applications, come to life. >> And that could be in a customer's data center, in a public Cloud, Kubernetes enabled, all of that? >> Absolutely, it can be anywhere, and with 10C, what we have done is we've also integrated with Cloud Native Snapshot, so if you talk about net neutrality for the container platform, if it's on premises, we have all kinds of access to the storage, the infrastructure, and the platforms so our processing is very different. If you take it to the Cloud, let's say Google, Google Kubernetes platform is fairly, it's a black box. You get some storage, and you get containers. And you have an API access to the storage. So in Google, we automatically autotune and start taking the Google snapshots to take the storage perfection, so that's the other way we've kind of neutralized the platform. >> Yeah, you've got a, thinking about it just from a customer's standpoint, one of the big challenges there is they've got everything from their big monoliths, they're big databases, through these microservice Cloud native architectures there, and it sounds like you know, is that just one of the fundamental architectural designs to make sure that you can span across those environments and give customers a common look and feel between those environments? >> Absolutely. The single pane of glass is a big askt and a big focus for us, not just across infrastructure, it's across geos and across all platforms. So you could have workloads running AIX6, VMware, in the Cloud, all the way through containers, and manage it all to a single console, to know when was the last good backup, how many copies of the database am I running, and each of these databases could have their own security constructs. So we normalize all of those elements and put them in a single console. >> Okay, 10C, shipping today? >> 10C shipping today, we have early access to a few customers, the general availability releases possibly in the February timeframe. >> Okay, and if I'm an existing Actifio customer, what's the path for me to get to 10C? >> Our support will reach out and do a simple software upgrade, it's available on all Cloud platforms, it's available everywhere, so you will see that on all the marketplaces and the regular upgrade process will get you that. >> Okay, and if I'm not an Actifio customer today, how easy is it for me to try this out? >> Oh, it is very easy, with our Actifio go SAS platform, it's a one-click download, you can download and try it out, try all the capabilities of the platform, it's also available on all the Cloud marketplaces for you to go and access that. >> All right, well, Ashok, a whole lot of pieces inside of 10C, congratulations to you and the team for building that, and definitely look forward to hearing more about the customer deployments. >> Thank you, we have exciting times ahead. >> All right. Lots more coverage from theCUBE throughout 2020, be sure to check out theCUBE.net, I'm Stu Miniman, thanks for watching theCUBE. (techno music)

>> fly from San Francisco. It's the Cube covering Google Cloud. Next nineteen, right Tio by Google Cloud and its ecosystem partners. >> Welcome back to Google Cloud next twenty nineteen Everybody, you're watching The Cube. The leader in live tech coverage. My name is Dave Volonte, and I'm here with my co host Stew Minutemen. John Ferrier is also here. Three days of wall to wall coverage of Google's Big Cloud Show customer event this day to a Shook Ramu is here is the vice president of Cloud and Customer Active Fio Boston based Great to see you again. Thanks for coming on to be here. So big show Active fio Category creator. Yeah, right. Yeah, drying it out. Battling in a very competitive space. Absolutely. Doing very well. Give us the update on what's going on with your company. So first >> to follow your super excited to be here Google next, right with one of the strategic partners for Google been working well in all departments. He had a great announcement. Today we announced active field goal for Global Bazaar SAS offering on it's dedicated to the Google platform. We want tohave the activity of experience be that much more better and easier for people running data sets anywhere, particularly in Google. So and Google has been one of our premier partners over the last, I would say three years or so we've gone from strength to strength, so very happy to be here and super excited to be launching this offering. You >> guys started active, Theo. It was clear you saw market beyond just back up beyond just insurance. You started to develop you populist copy data management. That term, everybody uses that today you sort of focused on other areas Dev offs, analytics and things of that nature. How is that gone? How is it resonated with customers? Where you getting the most traction today? >> So great question. I mean, it's gone really well, right? We've kind of been the leader, like you said, setting up the category and basically changing the way that it has looked at and being managed right data now, as a commodity is no longer a commodity. But it's an asset and we're kind of enabling companies to leverage that as it in many different ways on a cloud is here. Everybody wants to go to the cloud. Every customer we talked to every prospect we touch. Want to leverage Cloud And Google is coming in with a lot of strength, a lot of capabilities. So what we're building in terms of data transformation the data aware application of where technologies we have is a resonating very well. The devil of space we talked about, you know, is is the tip of the spear. For us, accounts are over seventy percent of our business, you know, And the last I checked, over sixty to seventy percent of our customers are leveraging cloud in some form. I'd be for Del Ops, cloud bursting D r and all of those categories and, you know, having a very strong enterprise. DNA makes his deal with scale very easily take complex applications and make it look simple. And that's been our strength for the past nine years. So we continue to in a way that strengthen work with Google to make the platform even more stronger. >> When, when I think back of those early days you said enterprise architect her it was like, Okay, let me understand that architecture, the building blocks, you know, the software i p that you have, but it's been quite a different discussion I've been having with your your team the last couple of years. Because, as you say, cloud is front and center and not surprising. To hear the devil is a big piece of help. Help us update kind of that journey. And, you know, a full SAS offering today. How you got from kind of the origin to the company, too, You know, a sass offering. Sure, >> right. I mean, we always knew we had a phenomenal product, right? And a phenomenal customers. We have a number of fourteen thousand two thousand customers with us. And you know what we realized is the adoption off. You know, to understand how cloud works and understand how customers can easily manage to cloud, the experience becomes much more important on. So the SAS offering is more about how do you experience the same great active Your technology with the push button is of use. So we enable the implementation installation ingestion of data in a minute. So by the time you're done with the whole process, you're already starting to love respect If your technology in the closet, your choice. An active field goal for Google. Particularly targets ASAP. Hana Sequel and other complex workload. So these workloads are traditionally been in a very infrastructure heavy, very people heavy in terms of managing. And what we've done is to radically transform how you manage those worthless. A lot of organizations and the conversations I've had over the last twenty four hours has been Hana this and Hannah that How do I make on a simple I've heard active you is the way to go for managing a safety. Hannah, how do you guys tackle it? And this is very interesting conversations with a lot of thought leaders who help us not only build a better product at all, it'll be improve the experience that they take it from there. So that's how I I would see the transformation for the company. >> Why? Why is active field make Hana simple? What is it specifically about? You guys >> don't differentiate. You think the great question. So Hana in general has been a very complicated, hard to install, hard to hard to hard to manage application. So what active you brings in is native application technology, right? So we don't go after infrastructure. We don't go after just storage. But we look at the application of the hole. So when you talk application down, we learn the application. We figure out how it works, how it works best, and how does the best way to capture it and present data back, which is what it's all about. And when you start from there, it's a hard problem to tackle, so it takes a little bit of time for us to tackle that problem. But when the solution comes out, it works one way across all platforms. So we've had customers moving data from on crime to the cloud, and they don't see a difference. They used to go left. Now they go right. But as part of the application to thin works, it works the same way a developer, using Hannah is using Hannah the same way yesterday that he was today. Because even though the databases moved from on creme of the club, so that transformation requires the level of abstraction and understanding the application that we have automated and building your engine >> okay, The hard question for data protection data managed folks today is how are you attacking SAS? Most companies that we asked that question, too, is that his roadmap roadmap Maybe that case for you too. But what is your strategy with regard to sass? Because something triggered me when you talked about the application yet and I know Ash knows background systems view application view has always been his expertise, your company's expertise. How eyes that opportunity for you guys. Is it one that you're actually actively pursuing? If so explain. If not, why not? Is it on the road map? >> So it's certainly an opportunity of pursuing and, you know, working with a number of sass vendors to figure out again a sense of, you know, where is the critical data mass? SAS is a number of components toe and essence off. Any particular application is you know, where is the workload? What is the state machine and how do you manage it? That's the key element. And once you tackle that, the fast application is like any other applications. So we have, you know, people working with us to build custom connectors for, like, office three, sixty five and other other elements of sass products. So as time of walls, you'LL see us, we'LL start working. We'Ll have announcements for the Cloud sequel and other Google platform of the service offerings. Amazon Rd s Those offerings are coming, and we will be basically building the platform. And once the platform comes just like active you has done, we will tackle the SAS applications. One >> of the first technical challenge. It's Roma business challenges. >> It's a business challenge. And you know, for us we have to focus on where the customers want to go, where the enterprise customers wanna go. And Stass at this point is, I would say, emerging to be a place where Enterprise wants to adopt it out of scale that they want adopted. So we're certainly focusing on that. >> And I think there's a perception to stew that, well, the SAS vendor there in the cloud, they got my data protected so good. >> Yeah, well, we know that's not the case that they need to worry about that. >> And I said, I said protected and that's not fair to you guys because >> I was a little, >> much wider scale. >> So But, you know, we were talking about ASAP, and we've watched some of these, you know, big tough application, and they're moving to the clouds. There's a lot of choices out there. You've announcement specifically about Google. What can you tell us about why customers are choosing Google? And if you have any stories about joint Google customers that you have love, >> I would say, Let's start off. You know, I would thank Google because it's one of the key partners for us. You've done over many, many million dollars last year, and we want to double the number of this year right on. It's been all the way from companies that have fifteen to twenty PM's two companies that have twenty thousand, so it spans the gamut. You know, from an infrastructure perspective, Google is the best of the brief. Nobody knows infrastructure computer memory better than Google. Nobody knows networking better than Google. Nobody knows security better than moving. So these are the choices. Why Enterprises? Now we're saying OK, Google is a choice. And as I see on the field flow today, last year was, I have a project. Maybe gold this year is how do I do ABC with gold So the conversations have shifted off. Should I do Google? Worse is how do I do ABC with Google and then you marry active use technology, which is infrastructure agnostic we don't care their application runs. And with that mantra you marry that Google infrastructure. It creates a very powerful combination for enterprises to adopt. >> So just as the follow ups that when we talk to customers here, multi cloud is the reality. So how does that play into your story? And where do you see that fit? >> We were always built multi cloud. So right from day one active use platform architecture Everything has been infrastructure diagnostic. So when you build something for Veum, where or Amazon it works as is in group. And with the latest capabilities on Claude Mobility that be announced a few months ago, you Khun move data seamlessly between different cloud platforms. In fact, I've just chosen in active field Iran be its de facto data protection platforms on all my old life. So you could hear. I know activity also being supporter Nolly Cloud s so that we'll be the only floor platform that is the golden standard to protect complex works lords like a safety nets. >> You mentioned you have a team in in Hyderabad. What? What are they working on? Is it sort of part of the broader development team? Your cloud Focus, Google Focus. What's >> the team in Hyderabad is very much integrated to our engineering team out of Boston. So, you know, they're basically equivalent. We all work together collaboratively. The talent in Hyderabad is now building a lot off our cloud technologies. And the spell is the emerging Technologies s. So we've been able to staff up a very strong team instead of very strong partner. Seems to kind of help us argument what we have here. So leave. Leaders here are basically leveraging. The resource is in Hyderabad kind of accelerate the development because, like, you know, there's never started to work. >> Okay, so you're following the sun and that and that and that the talent pool in that part of India has really exploded. You've seen that big companies hold all the club providers All the all the new ride share companies for their war for talent. Isn't there exactly good? So talk road map a little bit. What could we expect going forward, You know, show us a little leg, if you would. >> So you can see a lot more announcements around activity ago for Google will be enhancing the experience around, you know, adapting and ingesting ASAP and sequel, etcetera. You'LL be looking at a lot of our SAS integration offerings that are coming out. You talk about obviously sixty five Cloud Sequel Amazon RD s Things like that. We'LL have a migration sweet to talk about. How do you How do you ingest and manage communities? Containers? Because that's becoming a commonplace today, Right? How do you How do you tackle complex container in nine minutes? Micro Services. That's a maybe a focus for us and continue to, you know, build and integrate further into the application ecosystem. Because these applications not getting simpler ASAP is continuing to build more complex applications. How do you tackle that? The words road map and keep up with it. That's going to be what we going to be focusing on. >> So active Diogo. We talked about that a little bit. That's announcement here. That's that's your hard news. Yes, it's went to chipping, and once it available >> to go, it's a sass offering, so there's nothing to ship you know so well. Actual SAS pricing model. It's an actual SAS pricing model, fast offering one click purchase. Was it busy installed? So yes, >> Stewie's laughing because so many sass is, aren't a cloud pricing >> three years but only grow up? Can still nod. >> It's not an entity for reporting. It's not an entity that just gives you a bunch of glamour screens. It is actually taking your Hannah workloads and giving it to you for data protection, backup, disaster recovery. So it is. It is true active feel, the time test addictive you and a price product now being off for this test. So >> and how are you going to market with that product? >> So we have a number of vendors, this fellow's Kugel partners here. I get work with them to tow and to kind of generate the man and awareness. So this has been in works for over six months now, So it's not something that came out of the blue, and we've been working with Google in formulating the roadmap. For us, it is >> the active ecosystem looking like these days. How is that evolving? >> It's it's it's It's, um I would say, you know, the customers are the front and center of our ecosystem. We've always built a company with customers first mentality, and they drive a lot of our innovation because They give us a lot of requirements. They reach us in different angle. So they've helped us push the cloud road map. They've helped us push to the point where they want faster adoption. Is that adoption? And that's kind of where we're going, how the ecosystem is now still around enterprises. But the enterprise is tryingto innovate themselves because now data is that will be available. Eso abject with large financial institutions. GDP are so these are all the requirements and they're throwing at us. Okay, you can manage data. How do you air gap it? How do you work with object storage? How do you work with different kinds of technologies? They wanna work with us. And, you know, we've always stepped up to the plate saying, Sure, if it's a new piece of technology that we feel is viable and has the road map will jump at it and solve the problem with you. And that's always been the way of you the partner and growing the company >> you mentioned Air Gap. Some we haven't talked about this week is ransom. Where we talk about most most conferences. It's it's one of those unpleasant things that's a tailwind for companies like >> bank. Right. And we have an offering on ransomware rights. If you look at cyber resiliency, we're the only product in town Where and if you're hit by Ransomware, you can instantly the cover and say, Oh, my ransom or hit me on the seventeenth January, anything after that is gone. But at least I can get to seventy the January and sought my business up. Otherwise, everything else every other product out that this will take weeks or months to figure it out. So, you know, that's another type of a solution that came up. Not there, not there. Not happy about handsome. Where? But that does happen. So we have a solution for the problem. >> Thanks so much for coming in the cubes. Have you >> happy to be here? >> So we'LL see you back in Boston. All right, All right. Thanks. Thanks for watching everybody, This is the cube Will be here tomorrow Day three Student A mandate Volante and John Furrier Google Next Cloud Big Cloud Show We'LL See you tomorrow. Thanks for watching