(bright upbeat music) >> Okay, welcome back everyone to the live CUBE coverage here in Las Vegas for in-person AWS re:Invent 2021. I'm John Furrier host of theCUBE two sets, live wall to wall coverage, all scopes of the hybrid events. Well, great stuff online. That was too much information to consume, but ultimately as usual, great show of new innovation for startups and for large enterprises. We've got a great guest, Paul Duffy head of startups Solutions Architecture for North America for Amazon Web Services. Paul, thanks for coming on. Appreciate it. >> Hi John, good to be here. >> So we saw you last night, we were chatting kind of about the show in general, but also about start ups. Everyone knows I'm a big startup fan and big founder myself, and we talk, I'm pro startups, everyone loves startups. Amazon, the first real customers were developers doing startups. And we know the big unicorns out there now all started on AWS. So Amazon was like a dream for the startup because before Amazon, you had to provision the server, you put in the Colo, you need a system administrator, welcome to EC2. Goodness is there, the rest is history. >> Yeah. >> The legacy and the startups is pretty deep. >> Yeah, you made the right point. I've done it myself. I co-founded a startup in about 2007, 2008. And before we even knew whether we had any kind of product market fit, we were racking the servers and doing all that kind of stuff. So yeah, completely changed it. >> And it's hard too with the new technology now finding someone to actually, I remember when we stood with our first Hadoop and we ran a solar search engine. I couldn't even find anyone to manage it. Because if you knew Hadoop back then, you were working at Facebook or Hyperscaler. So you guys have all this technology coming out, so provisioning and doing the heavy lifting for start is a huge win. That's kind of known, everyone knows that. So that's cool. What are you guys doing now because now you've got large enterprises trying to beat like startups. You got startups coming in with huge white spaces out there in the market. Jerry Chen from Greylock, and it was only yesterday we talked extensively about the net new opportunities in the Cloud that are out there. And now you see companies like Goldman Sachs have super cloud. So there's tons of growth. >> Paul: Yeah. >> Take us through the white space. How do you guys see startups taking advantage of AWS to a whole another level. >> And I think it's very interesting when you look at how things have changed in those kind of 15 years. The old world's horrible, you had to do all this provisioning. And then with AWS, Adam Szalecki was talking in his keynote on the first day of the event where people used to think it was just good for startups. Now for startups, it was this kind of obvious thing because they didn't have any legacy, they didn't have any data centers, they didn't have necessarily a large team and be able to do this thing with no commitment. Spin up a server with an API call was really the revolutionary thing. In that time, 15 years later, startups still have the same kind of urgency. They're constrained by time, they're constrained by money, they're constrained by the engineering talent they have. When you hear some of the announcements this week, or you look what is kind of the building blocks available to those startups. That I think is where it's become revolutionary. So you take a startup in 2011, 2012, and they were trying to build something maybe they were trying to do image recognition on forms for example, and they could build that. But they had to build the whole thing in the cloud. We had infrastructure, we had database stuff, but they would have to do all of the kind of the stuff on top of that. Now you look at some of the kind of the AIML services we have things like Textract, and they could just take that service off the shelf. We've got one startup in Canada called Chisel AI. They're trying to disrupt the insurance industry, and they could just use these services like text extracts to just accelerate them getting into that product market fit instead of having to do this undifferentiated (indistinct). >> Paul, we talk about, I remember back in the day when Web Services and service oriented architecture, building blocks, decoupling APIs, all that's now so real and so excellent, but you brought up a great point, Glue layers had to be built. Now you have with the scale of Amazon Web Services, things we're learning from other companies. It reminds me of the open source vibe where you stand on the shoulders of others to get success. And there's a lot of new things coming out that startups don't have to do because startup before then did. This is like a new, cool thing. It's a whole nother level. >> Yeah, and I think it's a real standing on the shoulders of giants kind of thing. And if you just unpick, like in Verna's announcement this morning, his key to this one, he was talking about the Amplify Studio kind of stuff. And if you think about the before and after for that, front-end developers have had to do this stuff for a long period of time. And in the before version, they would have to do all that kind of integration work, which isn't really what they want to spend that time doing. And now they've kind of got that headstart. Andy Jassy famously would say, when he talked about building AWS, that there is no compression algorithm for experience. I like to kind of misuse that phrase for what we try to do for startups is provide these compression algorithms. So instead of having say, hire a larger engineering team to just do this kind of crafty stuff, they can just take the thing and kind of get from naught to 60 (indistinct). >> Gives some examples today of where this is playing out in real time. What kinds of new compression algorithms can startups leverage that they couldn't get before what's new that's available? >> I think you see it across all parts of the stack. I mean, you could just take it out of a database thing, like in the old days, if you wanted to start, and you had the dream that every startup has, of getting to kind of hyper scale where things bursting that seems is the problem. If you wanted to do that in the database layer back in the day, you would probably have to provision most of that database stuff yourself. And then when you get to some kind of limiting factor, you've got to do that work where all you're really wanting to do is try and add more features to your application. Or whether you've got services like Aurora where that will do all of that kind of scaling from a storage point of view. And it gives that startup the way to stand on the shoulders of giants, all the same kind of thing. You want to do some kind of identity, say you're doing a kind of a dog walking marketplace or something like that. So one of the things that you need to do for the kind of the payments thing is some kind of identity verification. In the old days, you would have to have gone pulled all those premises together to do the stuff that would look at people's ID and so on. Now, people can take things like Textracts for example, to look at those forms and do that kind of stuff. And you can kind of pick that story in all of these different stream lines whether it's compute stuff, whether it's database, whether it's high-level AIML stuff, whether it's stuff like amplify, which just massively compresses that timeframe for the startup. >> So, first of all, I'm totally loving this 'cause this is just an example of how evolution works. But if I'm a startup, one of the big things I would think about, and you're a founder, you know this, opportunity recognition is one thing, opportunity capture is another. So moving fast is what nimble startups do. Maybe there's a little bit of technical debt. There maybe a little bit of model debt, but they can get beach head quickly. Startups can move fast, that's the benefit. So where do I learn if I'm a startup founder about where all these pieces are? Is there a place that you guys are providing? Is there use cases where founders can just come in and get the best of the best composable cloud? How do I stand up something quickly to get going that I could regain and refactor later, but not take on too much technical debt or just actually have new building blocks. Where are all these tools? >> I'm really glad you asked that one. So, I mean, first startups is the core of what everyone in my team does. And most of the people we hire, well, they all have a passion for startups. Some have been former founders, some have been former CTOs, some have come to the passion from a different kind of thing. And they understand the needs of startups. And when you started to talk about technical debt, one of the balances that startups have always got to get right, is you're not building for 10 years down the line. You're building to get yourself often to the next milestone to get the next set of customers, for example. And so we're not trying to do the sort of the perfect anonymity of good things. >> I (indistinct) conception of startups. You don't need that, you just got to get the marketplace. >> Yeah, and how we try to do that is we've got a program called Activate and Activate gives startup founders either things like AWS credits up to a hundred thousand dollars in credits. It gives them other technical capabilities as well. So we have a part of the console, the management console called the Activate Console people can go there. And again, if you're trying to build a backend API, there is something that is built on AWS capability to be launched recently that basically says here's some templatized stuff for you to go from kind of naught to 60 and that kind of thing. So you don't have to spend time searching the web. And for us, we're taking that because we've been there before with a bunch of other startups, so we're trying to help. >> Okay, so how do you guys, I mean, a zillion startups, I mean, you and I could be in a coffee shop somewhere, hey, let's do a startup. Do I get access, does everyone gets access to this program that you have? Or is it an elite thing? Is there a criteria? Is it just, you guys are just out there fostering and evangelizing brilliant tools. Is there a program? How do you guys- >> It's a program. >> How do you guys vet startup's, is there? >> It's a program. It has different levels in terms of benefits. So at the core of it it's open to anybody. So if you were a bootstrap startup tomorrow, or today, you can go to the Activate website and you can sign up for that self-starting tier. What we also do is we have an extensive set of connections with the community, so T1 accelerators and incubators, venture capital firms, the kind of places where startups are going to build and via the relationships with those folks. If you're in one, if you've kind of got investment from a top tier VC firm for example, you may be eligible for a hundred thousand dollars of credit. So some of it depends on where the stock is up, but the overall program is open to all. And a chunk of the stuff we talked about like the guidance that's there for everybody. >> It's free, that's free and that's cool. That's good learning, so yeah. And then they get the free training. What's the coolest thing that you're doing right now that startups should know about around obviously the passionate start ups. I know for a fact at 80%, I can say that I've heard Andy and Adam both say that it's not just enterprising, well, they still love the startups. That's their bread and butter too. >> Yeah, well, (indistinct) I think it's amazing that someone, we were talking about the keynote you see some of these large customers in Adam's keynote to people like United Airlines, very, very large successful enterprise. And if you just look around this show, there's a lot of startups just on this expert floor that we are now. And when I look at these announcements, to me, the thing that just gets me excited and keeps me staying doing this job is all of these little capabilities make it in the environment right now with a good funding environment and all of these technical building blocks that instead of having to take a few, your basic compute and storage, once you have all of these higher and higher levels things, you know the serverless stuff that was announced in Adam's keynotes early, which is just making it easy. Because if you're a founder, you have an idea, you know the thing that you want to disrupt. And we're letting people do that in different ways. I'll pick one start up that I find really exciting to talk to. It's called Study. It's run by a guy called Zack Kansa. And he started that start up relatively recently. Now, if you started 15 years ago, you were going to use EC2 instances building on the cloud, but you were still using compute instances. Zack is really opinionated and a kind of a technology visionary in this sense that he takes this serverless approach. And when you talk to him about how he's building, it's almost this attitude of, if I've had to spin up a server, I've kind of failed in some way, or it's not the right kind of thing. Why would we do that? Because we can build with these completely different kinds of architectures. What was revolutionary 15 years ago, and it's like, okay, you can launch it and serve with an API, and you're going to pay by the hour. But now when you look at how Zack's building, you're not even launching a server and you're paying by the millions. >> So this is a huge history lesson slash important point. Back 15 years ago, you had your alternative to Amazon was provisioning, which is expensive, time consuming, lagging, and probably causes people to give up, frankly. Now you get that in the cloud either you're on your own custom domain. I remember EC2 before they had custom domains. It was so early. But now it's about infrastructures code. Okay, so again, evolution, great time to market, buy what you need in the cloud. And Adam talked about that. Now it's true infrastructure is code. So the smart savvy architects are saying, Hey, I'm just going to program. If I'm spinning up servers, that means that's a low level primitive that should be automated. >> Right. >> That's the new mindset. >> Yeah, that's why the fun thing about being in this industry is in just in the time that I've worked at AWS, since about 2011, this stuff has changed so much. And what was state of the art then? And if you take, it's funny, when you look at some of the startups that have grown with AWS, like whether it's Airbnb, Stripe, Slack and so on. If you look at how they built in 2011, because sometimes new startups will say, oh, we want to go and talk to this kind of unicorn and see how they built. And if you actually talked to the unicorn, some of them would say, we wouldn't build it this way anymore. We would do the kind of stuff that Zack and the folks studied are doing right now, because it's totally different (indistinct). >> And the one thing that's consistent from then to now is only one thing, it has nothing to do with the tech, it's speed. Remember rails front end with some backend Mongo, you're up on EC2, you've got an app, in a week, hackathon. Weekend- >> I'm not tying that time thing, that just goes, it gets smaller and smaller. Like the amplify thing that Verna was talking about this morning. You could've gone back 15 years, it's like, okay, this is how much work the developer would have to do. You could go back a couple of years and it's like, they still have this much work to do. And now this morning, it's like, they've just accelerated them to that kind of thing. >> We'll end on giving Jerry Chan a plug in our chat yesterday. We put the playbook out there for startups. You got to raise your focus on the beach head and solve the problem you got in front of you, and then sequence two adjacent positions, refactor in the cloud. Take that approach. You don't have to boil the ocean over right away. You get in the market, get in and get automating kind of the new playbook. It's just, make everything work for you. Not use the modern. >> Yeah, and the thing for me, that one line, I can't remember it was Paul Gray, or somehow that I stole it from, but he's just encouraging these startups to be appropriately lazy. Like let us do the hard work. Let us do the undifferentiated heavy lifting so people can come up with these super cool ideas. >> Yeah, just plugging the talent, plugging the developer. You got a modern application. Paul, thank you for coming on theCUBE, I appreciate it. >> Thank you. >> Head of Startup Solution Architecture North America, Amazon Web Services is going to continue to birth more startups that will be unicorns and decacorns now. Don't forget the decacorns. Okay, we're here at theCUBE bringing you all the action. I'm John Furrier, theCUBE. You're watching the Leader in Global Tech Coverage. We'll be right back. (bright upbeat music)

>> Announcer: Live from Denver, Colorado, it's theCUBE. Covering Commvault GO, 2019. Brought to you Commvault. (upbeat music) >> Hey, welcome back to theCUBE's coverage of Commvault GO '19 from Colorado. Lisa Martin here, with Stu Miniman. Stu and I are pleased to welcome, somebody who knows a lot about Commvault from a couple of different angles, we have Andrew Cochrane, Solutions Architect at Softcat. Andrew, welcome to the program. >> Hi Lisa and Stu, thanks for having me. It's great to be here. >> So you have familiarity, more than familiarity, with Commvault for a long time. You are at Softcat now, you've been there since the beginning part of this year. But you've been working with Commvault on the customer's side for a long time. Let's start there which just giving us your history of what your guys do, what you were doing with Commvault on the customer's side, before we get into the partnership with SoftCat. >> Yes, I started working with Commvault about five years ago. I was working for a large global company, headquarters in the UK, around research and development. We had a lot of different siloed backup technologies. We had big problems with data growth. So I ran a project there, to find a solution that will help us with that in the day that we were doing it, but then also as we grew. As we had big plans to grow, our data we were growing about six or seven average year on year. So we had a major challenge with that data boom. So I started working with Commvault, we selected that as a tool set. And we implemented it and so, were able to reduce our backup down to a much more controlled environment, much more automated, and increase our backup success, and our restore success dramatically from sort of, our SLA was, we didn't have one actually, but it was probably more around 50% up to sort of then 99% success rate. And then, we started that journey and it was definitely a partnership with Commvault then from a customer angle. Because we saw backup as day one, and then it was really how can we progress that, and move from data redaction to data management. So we started looking at what we now refer to as Orchestrate and Activate. So Orchestrate really looking at how can we move workloads, initially it was between sites or it might be for recovery scenarios, and then obviously now the cloud. And then, we started looking at Activate, because we realize we had a challenge of our data's growing more and more. We can protect, which is great. We can move it, but we didn't really know what it was. We knew we had stuff, we know we had a lot of it. But, when you start drilling down beyond the file types, or the sizes of, is it sensitive, is it person identifiable, is there a risk with this data, do we need it, can we delete it, we didn't know. So that's where we started looking at Activate. So that's kind of where my journey start to end as a customer, when we started to get involved with Activate. I sort of left that when we were sort of end of the POC phase, so we knew it could do what we wanted it to do. It's then a matter of scaling that. And then yeah, I joined Softcat beginning of this year to take on a new challenge as a partner. >> All right, so it's great learning you had as the user now you can relate with your customers even more. Just give us a thumbnail sketch of Softcat, and how the Commvault partnership you have, fits into the overall business. >> Yeah, so Softcat, our UK partner, we were around infrastructure services. We're one of the leading UK partners. We cover a broad ranges across hybrid cloud, network, security, digital working space, so we cover a wide gander of different technologies. And Commvault are one of our key vendors that we work with and really one that we work a lot with around the data management piece, and discuss with customers the challenge I had as a customer. And we share that with them and discuss Commvault and how that can help them in their challenges. >> The role that you now have with Softcat what part of your experience with Commvault on the customer side attracted you to shift over to Softcat and partner, and be a partner with Commvault? >> Yeah, yes, I mean my whole career up to this point about 20 years has always been from a customer side, in different organizations, different sectors. And I kind of, I got to the point where I've done a lot different roles, I'd been different infrastructure roles, different end-user compute roles, and I've been on service desks, into the architecture world, and I've kind of had a good round of experience, but I thought I've never experienced the channel of a vendor. So I wanted a new challenge, and Softcat has this Solution Architect role, which is ideal, and I thought actually sitting in the channel, I suppose, still being close to the customer, and being able to understand their challenges and what they're trying to do, because that's been my whole career to that point. But then also, sign to form, relationships with the vendors that were different. So having that closer relationship, that being able to, I suppose amplify almost my voice, 'cause I can having one voice as single customer, but now I see even in 10 months, I think, I'm into triple digits of customers, so I can start to amplify that voice of saying it's not just one, it's all of the customers that I represent and almost starting to be that go-between between the customer and the vendor. And I thought that was really interesting challenges, it's something that I'd be good at hopefully. And it really attracts me to start to sort of sit in that space and start to meet more customers, see their environments, their challenges to see was my experience unique or is everybody having the same sort of challenges and aspirations and start to work together to try and help solution design around those. >> Great so Andrew, I'd love you to bring us inside some of those conversations you're having. >> Yeah. >> We've been having conversations this whole week about the new Commvault, they've got some new products, like Metallic, very much partner driven activity. Which of the product in the Commvault portfolio are resonating most with your customers and what you have heard this week that you want to make sure that you're bringing back to your users? >> Yeah, as far as before this week, the two that really resonated were Complete and Activate. Complete obviously for that almost the stuff that we have to do. We need to protect that data, we need to recover it. So it's always going to been, I think a conversation in any organization. The Activate one is a really interesting discussion point actually, and something which, from my experience before as a customer, I bring into a lot of the conversations I have with my customers. And it's really trying to understand, yes, you might protect it, but do you understand the, like I said the challenge I had as a customer, and quite a lot organizations don't, they don't have the understanding or that ability to automate things, or they might be early on that journey, so it's really, I try and take a slightly difference attack of trying to understand the business. Work with not only, our infrastructure contacts, but also trying to say actually, can we speak to Legal, to Compliance, to Governance, to HR, because data securing are considering things like GDPR and other regulatory bodies. It's not an IT problem, this is the whole organization. Actually we find that Activate is a good way to start to have that discussion with customers. I suppose that was up to this point, and then obviously, now, last couple of days, I think, the one that I'm looking forward to will be Metallic. It's not yet, outside of the US, but I'm waiting for that time because we definitely see a space with SMBs where they want the power of something like Commvault but they also want the simplicity to deploy it and to operate it. And I think Metallic has a really great play there. I've seen it over the last couple of days a few times and I think it's looking real powerful. >> Andrew, I'm curious, you've talked about the products that are resonating with your customers. How many of them are really on the defensive when it comes to data? You know, I'm worry about protecting, I'm worry about government, versus those that are saying okay, I want to be data driven, I'm going through digital transformation, and therefore, understanding and leveraging my data is a key part of that? >> Yeah, I think it's a mix. I've seen so far and it really sort of comes down to the sector they're in. I've find out the sectors that are more governed tend to be more around that security and that protection side. Also like, sort of government, healthcare, any things sort of federal anything like that they seemed to be much more protection oriented. Anything more in the private sector is definitely that transformation, and that's where we have a lot of discussions whether it be digital transmission, a hybrid cloud, it's definitely more data driven. It's interesting seeing those two different perspectives. But I think, at some point, they all start to merge so I think it's just where those sectors are at the moment. >> Where would you say, customers, you said you were working with triple digits. >> Yeah. >> So 30 plus or no, hundred of customers. >> Yeah, hundreds yeah. >> Actually wait. >> It's been a busy time 10 months. (laughs) >> Lisa: That's a lot, that's a lot businesses. Where would you guesstimate they are with respect to readiness for GDPR? I heard some stats recently 70% of organizations are still, aren't ready ready or really fully able to address that. Your take from the UK's stand point. >> Yeah, I think, I'm not sure of the stats from what I've seen, you're right, it's probably high percentage on complying or ready for it. I think the main thing is to address that, and I suppose be aware that you're not ready, and to start on that journey. Because a lot of the regulatory things is about being on that journey, and starting it, and knowing that you got a roadmap to get to, to be, there is no real Nirvana of being compliant it's a constant rolling. And it's a matter of start that journey, identifying the processes, building a virtual team, of like I said, all those different people within the organization, finding out what data you have, but almost that comes after you've almost identified the problem. And the technology will come afterwards to try and help you to go through that. And yeah, I found a lot of the organizations that I've met so far, they're not really ready for that. I think there's still a little bit of a way to go. With all the difference, cause you got GDPR, you've got CCPA, that's going to come-- >> Yeah, yes, yup. >> any day now. >> Which, yeah I don't think a lot of organizations are ready for it. But it's a matter of starting that journey. >> Is that part of the advisory services that Softcat delivers, is to help them understand, there's no recipe for how to get ready, but obviously, you mentioned CCPA, that's probably the tip of the iceberg of more privacy. Laws that are >> Yeah. >> going to be enacted. So looking at the fines that are there, how do you advise customers, I'm sure depends right on how ready or not they are, but what's Softcat's sort of prescription for helping customers, like hey you've got to get, here's the place to start, because GDPR has been around for a while, other things are coming and if you're not compliant and a complying event happens, there's a tremendous risks to the business. >> There is yeah. I mean there's a financial risk, but it's also that impact actually of if you get audited and not compliant, that can have a really detrimental effect especially on a brand. So I mean yeah really we go in and try and first of all identify where an organization is, and that's across the board, we try and identify the problem, where are you, what do we need to do, what are, are there any sort of business challenges that it might have, any objectives, anything that we're trying to do as well as just getting compliant. And then, really it's trying to help formulate a plan. The first place that we start is building a team, of different people, of identifying, even if we do not where it is, by identifying the types of data you'll have, where it might be stored, what we think are the risky points. And starting to work from there really we're trying to formulate a plan of where you need to start actioning things, because some organizations, even if they can't put their finger on it they'll have an idea where it might be. So it's starting to help formulate that plan, formulate the teams that can bring different perspectives, because IT can bring in the technology side, but they might not be, as okay with the legal aspects. So therefore, you need legal, you might need HR, because they'll understand the employee side, you might have customers, so you might need customer relations, to understand who are the customers, what data do keep with them, so you need all these different aspects trying to get them round the table to start to understand almost, what the problem is, within each organization. There's somethings which are common, but organization has this like unique part, they might be more sort of experience in one area, less in others so it's about balancing out that risk of where they need to then focus on. >> So Andrew, I heard at the partner keynote on Monday, they talked about some new initiatives, some new incentives, especially going after new logos, you've only been on the partner side a relatively short time, but curious you're reaction, in your organization, thinking about some of the changes that are happening in the go-to-market from the Commvault standpoint. >> Yeah, yeah, the partner exchange day was a great day. I think a lot of good announcements for the partner world. I mean really there's ways to engage with Commvault better, I think the marketing that's been talked about, is a really a big thing. I think making Commvault stand out from everything else on the market. Showing those brands that we can go talk to other customers about. Sanjay's mentioned it, I think, a couple of times as well is about debunking some myths, about Commvault being complex. That's one that I have to address many times when I go into organizations. So it's great from a partner aspect to see that Commvault gained those things head on really. Because that will help Commvault, but also the partners and also it's customers, because more costumers can enjoy their great technology. So yeah, I think they're doing a lot of great work for the partner on the channel. >> I'm sure your perspective as a long time Commvault customer and now partner are going to be invaluable to the relationship. So we thank you Andrew for coming by theCUBE, and talking with Stu and me about Commvault and Softcat. Lots of exiting things are on the horizon I'm sure. >> Yeah, thank you for having me, it's been great to be at GO, it's been a great event. >> Lisa: It's a great event, isn't it? >> Yeah. >> Excellent, thank you so much. >> Thank you. >> For Stu Miniman, I'm Lisa Martin. You're watching theCUBE Commvault GO '19.

>> Announcer: Live from Nashville, Tennessee, it's theCUBE, covering Commvault GO 2018. Brought to you by Commvault. >> Welcome to the Music City. You're watching theCUBE, the worldwide leader in live tech coverage. This is Commvault GO. 20-year-old company, Commvault, the third year of their show, and the first time we have theCUBE here, and the first time we've been in Nashville, Tennessee. I'm Stu Miniman, your host for one day of coverage and joining me to help unlock the Commvault is the CTO advisor, Keith Townsend. >> Good to be back on theCUBE. >> Yeah, Keith, so you've actually been to this show before. It's my first time. I've known Commvault for a long time, but, you know, we talk about companies, they're all going through some kind of digital transformation and Commvault is no exception. I love the energy that I'm seeing at this show. They've got great puns around data. Data is at the center of everything, and really comes to what we see. You know, we know that data is so important. All the tropes out there. It's the new oil, it's the new currency, it is one of the most important things, not only in IT, but in business. So what's your experience been, so far? >> So far great. You know, they did a great job, second go for me. Last year, they had Captain Sully, great inspirational talk. This year they had a comedian, Connell on it, did a fabulous job of fast-paced multimedia sessions, talking about the connection of data, our everyday lives, lives as a technologist. Really high-powered show, a lot of great conversation around data and its applicability. >> Yeah, I did love that. Steve Connell, he is a poet, and some humor, and a lot of geeky things in there, talking about, right, how data fits into all of our lives, and what we do. And then that's one of the reason's why we're here, why the customers are here, and that's what it's about. You look at a company like Commvault. They've got 10s of thousands of customers, and as the big wave's coming in, what is Cloud Mead? I like some of the messages. I know we're going to dig in, both in our analysis, as well as with the guests, how cloud is impacting this, as well as things like the wave of AI. How is that changing the product? How can I access the information? I hear things like ransomware and GDPR, and hacking. It's a dangerous time in technology, whether you're talking social media, or talking in business. So give us a little bit of background, what you're hearing. Keith, you're talking to customers in your day job all the time. How important is data? And things like backup and data recovery, where do they fit in their world? >> Well, you know what? Customers are still learning this journey. I've talked to plenty of customers that have used Commvault, competing products, and a lot of, at the low level, a lot of these guys are still thinking about it as backup, but great, great testimony from one of the larger customers, out there, Merck, who talked about using backup or data protection, as part of their data management strategy, moving workloads from worker mobility, moving workloads from cloud to cloud, location to location. Every customer is dealing with multi-cloud challenges. Stu, we've talked about multi-cloud and the keys to multi-cloud data is absolutely the most important part of getting your multi-cloud strategy, or even cloud strategy, straight. So, I'm looking forward to continuing the conversation I've had out in the field, which is customers challenged with how do I simply identify a data management strategy? To hearing Commvault's message today and throughout the guests that we'll have on, customers, partners, the entire ecosystem, about how Commvault enables multi-cloud through data management. >> Yeah, I was curious what I would see coming in. Would this be, kind of, a hard core, let's get in to the product and understand things like backup and recovery. As you know, backup's important, but recovery is everything. We heard some of the customer stories about how fast they can recover. Those are great stories. How does cloud fit into it? You had the CEO and the COO on stage talking about do you go, when you go to the cloud, do you go simple or do you go smart? And there's some nuance there that you'll want to unpack as to understanding. You know, as we look at cloud, it's not just take the way we were doing things and throw them up there. I mean Keith, they talked about tape and virtual tape. You know, I remember back when, like, the VTLs were first being a thing, I was working at a storage company back then. You know, it was a huge move. Backup, those processes, are really hardened into an environment. What do the admins have to do? What do they have to change in the way they're doing things? Let's look at the news a little bit. So, you know, there was the, Commvault did a good job, I think, of checking all the check boxes. While there was nothing that jumped out at me as, like, wow this is the first time I've heard it, it's what I'm hearing from customers. So, moving to, and as a service portfolio, they've got a full line of appliances, but it's not only hardware. If you'd like to buy the software from them, of course you could do that. Got a number of big partners. We're going to HPE on the program. We're going to have Cisco on the program. NetUP is another big, big partner here. As well as, I think that the product that they're most excited to talk about is Commvault Activate, which is really looking a lot of the governance, which, when you talk in a cloud world, is one of the biggest challenges. By the way, if people in the background hear these cheering, the Commvault employees are really excited, everybody's starting to walk on the show floor. We're in the center of it all, Keith. So, we got a preview yesterday, they actually announced it to the tech field day crew, which you and I sat in with. So, give me your thoughts as to what you saw in the product line. How does that line up with what you're hearing from customers in a competitive nature? >> So, I think I tweeted out yesterday, doing the tech field day session, Commvault does not sleep at the wheel. As you said, Stu, there's nothing amazingly new about what they announced, but a 20-year-old technology company is definitely keeping pace with the innovation that we've seen in the field. Customers want options when it comes to consuming backup and recovery. From a storage layer, they want the storage bricks, they want a hardware solution, they want to consume it via subscription, or perpetual license. They want this cloud-type capability. More importantly, they want, and they talked about it on stage today, this analytics capability. The ability to extract intelligence out of your data. Commvault calls is 4-D indexing. Other vendors just call it, simply, meta-data. But taking advantage of 15, 20 year-old data, to drive innovation in today's society, while keeping compliant with GDPR and other regulations that are coming up, sprouting up as it seems, every other week. >> I did like that terminology that you used. The 4-D innovation, because of course the fourth dimension is time and we're using intelligence. The challenge we have, as we know, is we have so much data and what do we the analytics for? They said we can use the analytics, first of all, compliance. I need to understand that I take care of that. Secondly, what if I want to cull data? What data don't I need anymore? What can I get rid of? There's huge cost savings that I can have there. And lastly, what can I get from analytics? How can I get value out of that information? And more. So, the use of analytics is something I was looking for, obviously want to talk to some of the product people, some of the customers, about what I've heard so far and talking to people. People were excited. I was actually talking to one of the partners of Commvault, they said one of the reasons they partnered deeper and are looking to work with Commvault, is they've got good tech. There's a reason they've been around for 20 years. They're a publicly traded stock. They've been doing well. They have been growing. Revenue wise, I looked, the last three years, I think they're at 700 million, they've been growing in the kind of eight to 9% year over year for the last couple years. Which, as a software company, it's not taking the world by storm, but for, in the infrastructure space, that is good growth. I do have to mention, there was some activist investor activity that came on. We actually we're going to have the CMO, we're going to have the COO on the program. We won't have the CEO, they are in the midst of going through a change there. And, you know, look, say what you will about activist investors. The reason they're getting involved is because they believe that there is more value that can be unlocked in Commvault with some changes and with product line and the things happening that's what we're starting to see here. That's why were excited to dig in and kind of understand. >> Yeah, we can see that even in some of the tech customer's testimonials. The state of Colorado net new customer. This is amazing in an area that we've seen 90 million, 250 million, easily a half a million dollars of investment in the data protection space. Commvault, 20-year-old company, still gaining traction with net new use cases and if I was an activist investor, I'd look at that. I'd look at the overall industry and thinking what can we do to unlock some of the potential of a fairly large customer base? Pretty stable company, but a very, very exciting part of the industry. >> Yeah, and Keith, you brought up meta-data. Meta-data's something that, you know, in the industry we've been talking about for a long time. It's really that intelligence that's going to allow the systems to gather everything. I know, when I get my brand new phone now, I can search my 4,000 photos by location, by date, everything like that. It's auto-recognizing information. The same thing we're getting on the business side. It used be oh okay, let's make sure when you put your photo, your file, in there that you tag it. Come on. Nobody can do this. Nobody's thinking when I'm doing my job, well I really need to think about the meta data 'cause five years from now, I might want to do it. Oh, I can search by person or project or things like that. But it's the intelligence in the system to be able to learn and grow and the more data we have, actually the more that the intelligence can get there. >> And that's critically important for even compliance. Again, culling data. You know, Bill Nye got up on stage and talked about being able to use data, or I'm sorry, AstraZeneca got up on stage and talked about using data that was 15-years-old to rerun through today's algorithms and trials. If you were to cull the wrong data, then they could not have the innovation that they've created by having 15-year-old data. So, the meta data, the ability to go back again, search your repository for key words, content, surface up that data and leverage that data. This is why we say data is the new currency, it's the new oil, it's the most critical. I even heard on stage today, data's the new water. I don't know if I'd go quite that far, you know I like my old-fashioned glass of water, but this is why we hear these terms because companies are reinventing themselves with the data. >> Alright, so Keith, what Dave Allante would point out is water is a limited resource. Data, we can reuse it. We can take a drink of data, we can share it. Data helps complete us. It's the shirts that they have at the show. We've got AstraZeneca, we've got the state of Colorado, we've got other users. The key partners, key executives. We're going to bring you the key data to help you extract the signal from the noise here at Commvault GO. For Keith Townsend, I'm Stu Miniman. Thanks for joining theCUBE. (upbeat music)