>> Announcer: Live from Las Vegas, it's theCUBE! Covering AWS Executive Summit, brought to you by Accenture. >> Welcome back, everyone, we are wrapping up two days of wall to wall coverage at the Accenture Executive Summit. You are watching theCUBE. I'm your host, Rebecca Knight, and co-hosting alongside of Donald Klein. We have two guests for this segment, we have Zafar Razzacki, he is the managing director Digital Industry X at AWS, welcome to the show. >> Thank you. >> Rebecca: And Jon Allen, global automotive professional services leader at AWS, thank you both for coming on the show! >> Thank you so much, thanks for having us. >> So, first, I'm going to start with you, Zafar, I want to hear both, what you do, what is Digital Industry X? It's so mysterious! (laughter) >> So, Industry X.0 is a fairly new practice inside of Accenture, we focus on all things smart and connected. There's a product segment that focuses on smart and connected products specifically, and then certainly we have to think about engineering, so how do you build those products and how do you automate and make the processes for developing those products smarter, and then processes and operations, how do you actually run those types of businesses? So, I'm new to the practice, I actually joined from a number of years at General Motors, where I worked on mobility and innovation there, and prior to that, spent a number of years at Google, working on innovation and new products there, so happy to be at the firm and excited to think about how we bring these types of skills to the mobility industry and change automotive. >> So, Jon, paint a picture for our viewers. The entire industry is being disrupted, we're changing the way we move around from city to city, we have Uber and Lyft, electric scooters, connected cars, just paint the picture for our viewers about the disruption taking place. >> Sure, I mean, I'll use a line from one of our CEOs in the auto industry, Mara Barra, said we'll see more disruption in the next five years than we've seen in the last twenty-five years, in the automotive industry, and it's really fascinating, seeing what's happening. I think the big disruption is that, automotive industry and automotive makers are no longer traditional metal benders. They see themselves as mobility companies. And they see that they need to integrate with this ecosystem, it's just not about driving your car to one spot to another, but it's a full customer experience, from the moment you get into your car, you get to your location, and then how do you actually get further, maybe, take a Lyft, a scooter, maybe you're not using your car, you're using Uber, so it's fascinating to see how the ecosystem is all integrated in. The auto industry also has shifted that, no longer do they think they should just do it alone. I think we're seeing a lot of partnerships, and they're bringing a lot of small businesses and they're bringing in more innovation, they realize that innovation isn't just happening within their four walls, but they're using a much larger ecosystem to really change and transform mobility across the world. >> So, maybe talk a little bit about how broad this ecosystem is, right, 'cause maybe, you know, in the old time, we had maybe sort of car manufacturers, right, and we had cities. You know, cities made the roads, car manufacturers built the vehicles, right? But now we've got a complicated ecosystem, right? We've got data companies that are playing a role in this, that are driving sort of ride hailing, et cetera, we've also got cities thinking about how they offer traffic services differently. Maybe just talk about some of the things you're seeing around the ecosystem. >> Yeah, I mean, certainly, OEMs are re-imagining their role in the ecosystem, suppliers are also thinking about how they can start to add new value and leverage the data off of their systems. We have to talk about startups in this space as well, I mean, the ecosystem with startups is just growing rapidly, we've talked about Uber and Lyft, they've been a great model for the way a startup can come in and disrupt and grow, but across all aspects, from supply chain, to retail, to in-vehicle technologies, you know, there are so many new entrants, and it's exciting. And it's leading to these types of partnerships where, traditionally, an OEM might have said, I'm going to do it all, now there's this comfort with, I'm going to partner with a startup, I might invest in them, I might put some project dollars into that relationship, and work on co-developing a solution together. >> Yeah, what's amazing, I think, is the customer has a lot more power, maybe than in the past, and so, automotive makers, this unique partnership that's happening, is they're really putting the customer in the center. Customers want a seamless experience, they want to be jumping between different apps or different capabilities, that's what's beautiful about what we're doing in AWS, is we're trying to help these OEMs take that full experience end-to-end. Think of your car as a personal assistant. Think of it as, it can help you get to your job, but it can also help with your personal life as well, and so I think it's fascinating that they're really starting to put the customer at the center to have a better customer experience, and it's no longer just horsepower, and how your car works, but it's really the connected ecosystem that extends, theoretically, beyond your car. So you can connect to your home, you can connect with the rest of your life through your vehicle these days, and I think that's the change. >> So, how will that work? Describe the connected car, what are we really talking about here? >> Wow, you want to take that one first? >> Sure, well, let's contrast it to the non-connected car. >> All right, fair enough! >> I mean, you know, literally, getting in, turning the engine on, and the car was a standalone part of your daily life. But to Jon's point, now, with it being really software-driven and having data able to flow from your vehicle to your home, and be able to automate, you know, turning on your thermostat as you're approaching the home, automatically opening the garage just based on proximity, those types of things. Being able to have the convenience of your favorite playlists and your phone book, bringing that digital life into the car, those weren't possible before the connected car and that technology architecture that we see now. But now, you know, that experience becomes much richer and much more personalized. >> Yeah, and I think, look at it latency, look at an IoT, looking at Edge, fascinating, especially with the introduction of 5G coming out, it's going to completely be a game changer for the rest of this. >> So let's build on that. So the roles of the players in the ecosystem are changing, right, so the role of the car manufacturer's changing, the role of the city is changing, the role of the startup's changing, but it seems like the kind of common theme among all of these is that they're leveraging data in different kinds of ways, I was just wondering, how does AWS help these stakeholders be able to leverage that kind of data? >> That's great. So, my role on professional services for AWS is we help our customers use the AWS services to make it real, whether it's from a proof of concepts all the way to operations. So we use our wonderful partner community like Accenture, and we come in together, and so, for example, say a customer wants to create a personal assistant through the vehicle, using Alexa, using other services, we would go in, maybe with a partner, and a lot of times we love to do it with the customer, with the auto maker, and together build. And again, it might be a concept. There is still a long lead time to create devices to be included in the vehicle, but the great thing about now, Cloud, and some other technologies, seven years was generally the design cycle for a vehicle, you can't do that anymore with new technologies. So we as AWS come in and really help, A, let's envision, let's work backwards from the customer, let's think about what we need to have, help them build, and then later on, actually implement and make it operational. >> Maybe I could just add to that real quick. One of the beauties of this partnership is that we see some of the new technologies that AWS is developing and what's in the pipeline, and our teams are actually working on building demos on top of this, so you know, one example of that is a trip planner that we actually have on display here at the show floor, where we can help a family plan a trip, what are all the things they need to take on that trip, because Alexa knows your shopping preferences, you know, we can recommend the snacks and things that you want to take, we can recommend stops along the way. In the future, when we're all driving electric vehicles, you know, how do you plan out your charging, and take the family to a restaurant while you're waiting thirty minutes for the vehicle to charge, so a lot of those things are realities that we can actually build today based on the technologies that AWS has to offer. >> What are some of the best in class auto makers in the sense of who are really at the cutting edge in terms of working with you both Accenture and AWS in terms of really thinking innovatively and creatively? >> Sure, well, I think everyone across the ecosystem is at that point in time where they recognize, it's time for that transformation to happen. So, you can pick any one of the major brands, and look at great examples of the way they're changing the experience inside of the vehicle. From the integration of different types of personalization offerings, to even, you know, some of the newer entrants, like at Tesla, that's really building vehicles from the ground up focused on software and that customer experience. So I think it's an exciting time across the industry, everyone's really making those changes and you guys are probably a seat at the table in all of those conversations. >> Yeah, I hate to point out one specific, but what I think I've seen a theme is that they recognize to draw talent, they can't do the old way of doing business, right, so they're creating these joint innovation centers with AWS, they have innovation centers kind of off campus of the main campus, they kind of have that Silicon feel, because it's a draw of talent, and they got to make it as exciting to get these new coders and developers in to want to join an automaker. They weren't really necessarily seen as that, the joint automaker, and that's completely transforming especially the rise of the digital, the CTO and the CDO, the chief digital officer, we're seeing that completely change and data science, these are themes maybe ten years ago that really weren't talked about in OEMs, and now they have a seat not only at the table, but they're at the board level. These are conversations at the board level now. >> Absolutely. >> So, one of the things we've all experienced, we all spend a lot of time sitting in traffic, right? Maybe talk a little bit about how are cities getting smarter about kind of using mobility in order to move people across cities and avoid traffic, some of the other problems we all experience. >> Well, I think there's cities as consumers of data, so cities are now having conversations with many of the automakers about leveraging vehicle data to make better decisions about the use of their roadways or how they manage traffic light phasing, so there's a lot of interesting things happening there, where manufacturers are able to share their data to cities, and you know, their city planner teams, the way they're building new roadways, are including a lot of that infrastructure now, where you see technologies like DSRC, that's able to talk to vehicles and help those traffic lights phase accordingly. I think cities are playing a really important role in making those new technologies come to bear. >> And I think it's amazing to see some of the investments in some of the smaller cities. So a few years ago, the Department of Transportation put out a challenge, a smart city challenge, and selected a city to actually be the incubator. But that created all these other cities, from Austin to Columbus to Ohio to you name it, to almost have these PMOs or these centers of excellence to create smart cities, and we talked about the ecosystem at the beginning of the conversation, and it's really enabling these cities to bring in maybe big ideas that weren't able to be brought in before. You know, the Cloud and the technologies we have are really leveling the playing field and giving access to maybe companies that didn't have that kind of compute power before, and that's what we're seeing with the smart cities initiatives, is it's not so expensive anymore, and you can bring in some really brilliant ideas of a small business that is maybe a three person shop that could actually transform. But I think we do need to fix the infrastructure, and we've talked about this as a nation for a while, and we continue to invest in our infrastructure to really enable smart cities. >> We've been talking about these smart cars and how they are going to serve as our personal assistants of the future, but what about safety, too? As an innovative USP? In the sense of, here we are using data to make these cars smarter, more connected, and also safer. >> Right, yeah, I mean I think there's a lot of debates right now on safe the autonomous vehicle and we're learning more as we go along that, I think as a couple use cases that I've seen is, you can sign up for apps to become a smarter driver, right? You see, you get your score, right, with my vehicle I get a report card every month to say how I've actually been doing, and as a parent, I can see how my kids are driving and all that, but I think at the end of the year, and it's kind of, I'll be bold here a little bit, we really don't remember the last time there was a major commercial airline crash in the United States. It makes the six o'clock news. By the time I retire, I make a bold prediction, I can be bold here, that a major car accident in the country, now I might be in a nursing home, could make the evening news. 'Cause we could get to that level of safety in the future, okay? >> Meaning, car accidents are so infrequent-- >> So rare. >> Could be so infrequent, rare, right. Now, I'm not saying it's going to happen near turn, I do have a prediction that if, what we're trying to design today, enables that for the future, I think it's pretty proud to be a part of that, right? Again, I think it's, years down the road, I might be at Shady Pines retirement community at that point, but I really, I mean, you think about how we've been able to do the aviation industry and make it safer, even with the challenges around that, I think in the future we could have that for safety in vehicles in my lifetime. >> I totally agree, and I think that's a big promise of autonomous vehicles, that's what so many people are excited about, you know, traffic accidents are one of the leading causes of death in our country, so to be able to address that through technology, I think, is an exciting promise. We see some of that even today, with all the technology that's being built into the vehicle, there are high standards for minimizing driver distraction, and just imagine that future where, you no longer have to worry about driver distraction. And now our relationship with the vehicle is one where we sit back, we live our lives, you know, there's a statistic that we estimate people will get back 4.5 years of their life that they're not spending behind the wheel locked on the road. You know, those types of things are really exciting to think about. >> Somebody out there will probably correct me on the numbers, but I think 39,000 fatality deaths in the United States was reported by Nets, I think that's the number, but I know that the number of distracted driving is going up, and that's a problem. I mean, people are using their phone, and it's not only phone, it's drinking, it's distracted driving, so anyway-- >> And distracted pedestrians, that's the thing, walking around Boston, everyone's just-- >> That's right, walking around here, you see people on their phone, absolutely. And I think that we are on a, it's amazing to see the changes that have happened around this the last couple years, and I think it's just opened new opportunities for companies that could never have really played in this space, are making a change for us. >> So one of the stories I love to hear about is how these kind of connected car and data capabilities are enabling us to use the infrastructure we've got today better. I mean, we'd all love to jump in a flying taxi and zoom over traffic, et cetera, but there's some concepts like smart carpool lanes, things like that, maybe you can talk a little bit about those and kind of how new business models are being allowed by that. >> Sure, yeah. So metering is one way, where it becomes a smart infrastructure, where you understand the traffic patterns, and it'd be HOV or you pay for it, so you can make the decision if you want to spend $30 to try to get into the city, or be stuck in traffic and take you an hour. And so it's interesting, with the smart infrastructure that's actually occurring, within cities right now that changes on how people will use metered lanes, and that's one thing we're seeing today. But there's also integrations with apps that we use every day to help us give us better insights, obviously, that we all use, to be able to have traffic, but it's the integration with that, imagine being able to have an application integrated with emergency management. So, you know, today people are hitting an app cause waves as a cop on the side of the road, well, we have customers, one customer particular, that wants to make sure that's integrated in a smart way, you know, that if a police car is on the side of the road, how is that really feeding the larger infrastructure? So, yes, there's a whole piece on metering and smart infrastructure, but I think that some of these other businesses are finding ways to integrate things like emergency management and some other pieces to really help reduce traffic flow and make it easier. >> Parking is another great example. >> Parking. >> There are a number of startups out there that have created technologies to help map open parking spaces, so how do you feed that data to the end user to help them make smarter decisions. I think there's another data point, we spend about 30% of our time in our vehicle, is spent just looking for parking. Right, so, how can we help to drive those things down, how can we help make it more efficient to find a parking spot, to even transact for that parking spot, and you might come to a situation where, again, when there's peak traffic, are we bidding for a parking spot? And will a parking spot go to the highest bidder? So these are all opportunities that technology really enables, when we connect the vehicle and are able to feed in that type of data around parking, infrastructure, roadway usage, et cetera. >> Well, Zafar and Jon, this has been a really cool conversation, you have great jobs. It's really neat, re-imagining mobility, yes. Thank you so much for coming on theCUBE. >> Thank you so much. >> Thank you for having us. >> I'm Rebecca Knight for Donald Klein, that wraps up our coverage of the Accenture Executive Summit for theCUBE, thank you so much, and we'll catch you next time.

>>Bach from Las Vegas. It's the Q covered AWS executive summit brought to you by extension. >>Welcome back everyone to the cubes live coverage of the Excenture executive summit here at AWS. Reinvent from Las Vegas, Nevada. I'm your host, Rebecca Knight. We are joined by two guests for this segment. We have Greg sly, he is the SVP platform and infrastructure at Verizon. Thank you so much for coming on Greg. Thank you. Happy to be here and almost sad. K he is the managing director, Accenture global network services. Thank you so much. I'm all so Greg, I want to start with you wanting, everyone knows Verizon, it's a household brand. Tell our viewers a little bit just about how big you are, what countries you're in your reach. >>Okay. Well we're a global company. There's about 135 ish thousand employees in the company. The brands and they're, you know, they include Yahoo and AOL and HuffPost and riot and others. So we have a much more global reach with some of those brands overseas for is obviously very well known in the U S and overseas as well. And that's really where our big plays are. Now. We're big in Asia as well with our eCommerce sites and stuff. So it's, it's, it's global and it's everywhere. So, >>so give our viewers an overview of this current state of where you are in your journey to the cloud, the cloud effication of Verizon. >>Sure. So the last probably two years we've really put a lot of focus into moving out of our data centers and into the cloud. We focused primarily on workloads that are right for the cloud because we as during this journey we went, there's obviously huge data lakes and huge amounts of data equipped over two exabytes of data. And trying to move that to the cloud is obviously takes some time. But a lot of our front end apps from anything from, you know, where your order, your phone or where you order services to, whether you're on Yahoo fantasy sports or on finance page, those, those things tend to work well in the cloud and they're built for the cloud for very bursty type workflows. So we spend a lot of time moving a lot of our applications plus all the new Greenfield applications up into the cloud. So we're, we're considerable way down the path now on that. We're now getting to the tail end with these kind of massive data sets on what's our next step for those. And that's what we're working on now. >>Um, well I want to bring you into this conversation a little. What, what are you seeing right now across cross industry, the current state of deployments? >>Yeah, so I mean, just building on what Greg said it's almost a third wave of cloudification that we see now. So you know that we had the desegregation of hardware and software and most operators started to go globally towards cloud and then they sort of had the second way, which was really the own private cloud infrastructures. And now because we are here, you can see clearly the amount of public cloud infrastructure that's starting to come in and become relevant to this deployment. So it's almost a third wave where I see a lot of our clients globally looking at hybrid cloud type models for. And >>that really accelerates that cloudification journey because now you see a lot of workloads moving to a hybrid cloud environment. Just by the size of the ecosystem of suppliers and partners that are involved. We give you a sense of how accelerated this has become. I mean, the last three years I've seen in this event doubling of the number of partners who are just moving their workloads, whether it's compute, storage network to a hybrid cloud in one. So that acceleration has started and we expect in the next two to three years this will become mainstream. That I'm always right. We're been down that exact same journey where we've, we've done a lot of things up into the cloud like in AWS now, but we've also done a private cloud which enabled us as more like a development or a on-prem tool that allowed us to build, learn, and take applications that were not really ready for the cloud, are native for the cloud, build them on prem, wherever, a little bit more freedom to do some things and then learn and then move them up to the public cloud. So we've been down that exact same journey. >>So I also want to ask about a buzzword here, five G five G the arrival of five G. what it means to your industry and whether or not being in the cloud is ness is a necessary prerequisite to really capture all the benefits. >>I'm going to start on me. Sure, go ahead. No, I was just saying if you look at 5g, the reason it's so fundamentally different from previous generations is because 5g opens up a bunch of use cases that traditional TG for genetics did not and the size and skin of those use cases including like billions of devices and having really cool use cases like gaming and health and automotive and robotics in 10 places a huge burden on an infrastructure, which means cloudification does become a massive requisite. The level of skill size devices, latency profiles is something you only get when you are on a cloud infrastructure. So Greg, I agree 100% and this is going to drive new innovation that we've never seen before as we obviously being Verizon. 5g is one of our big, big bats. Obviously. That's one of the things that Andy and Hans talked about yesterday at the announcement here at reinvent and where we're seeing now with clarification, it's, it's literally I think one of the cornerstones of how it's going to work because we're going to have to put so much out to the far edge and out into as close to the customers as we can. >>The only way you're going to do that is through the cloud and using the cloud services like outpost and other services to push that out close to the, to our customers. So 5g and cloud are synonymous. They're going to go hand in hand. It's the only way it's going to work. And when, if I just save one last thing on what Greg said, cloudification was happening anyways and it was a great efficiency driver for all organizations. Five G's almost come in and lit a match and said, here's a lot of revenue opportunities that you can get on top and that has just accelerated >>the whole thing with distribution of five G and cloud. So that that's going to happen. >>Yeah, I think we're really only seeing the beginning. It's so early on in 5g and the journey to the cloud that I think next year's reinvent and the year after that I think we're going to look back and say this was really just the very beginning of what we're learning, what this technology can do for the world. >>I want to ask about innovation and this is something that Andy Jassy talked about in his fireside chat this morning is how AWS maintains its startup mentality even though it is of course a enormous company. How does, how do you think about innovation and approach innovation at Verizon? How do you make sure you are continuing to experiment and push boundaries even though you are a large and complex organization yourself? >>It's a good question. That's something we are always pushing. I think it starts from the top with Hans, he's, he's made one of his key pillars of innovation, of what we have to drive, listening to our customers and building on what they need, but we've spent a lot of time on redefining how we work to adapt to the cloud. So the days of in the past of, you know, we'll do one release every quarter, it's now how many releases a day can you do? And the only way you can do that innovation through bucket testing, through AB testing is literally embracing the cloud and doing small tests here and there on stuff. So it's really now learning from the internet startups, trying to keep that startup mentality in a company the size that's 137,000 employees. But it's building that culture and I think Hans has been a great leader to really drive that, that different way of working. So, >>um, well we've seen a dizzying number of announcements from AWS, new products and new services that are coming out. What are, what is most caught your attention and how are you thinking about how to help clients capture the benefits of what AWS is offering? >>You know, the thing that struck me yesterday when I was looking at the keynote was this is probably the first time there is a recognition in the industry that it's an ecosystem play. And what I mean by that is a lot of the challenges that were seen in the last couple of years around getting 5g mainstream, getting all these things in the market was who does it, who supports them and this whole ecosystem and yesterday's announcement where you know Andy enhance and other carriers like water, phone and so on are coming in and saying, you know what? Let's do this together. Let's collaborate. To me that really hit the Mark because as you start building specific use cases to make this real for a consumer like us, you will see that an ecosystem plays the only way to make this a reality. And that's what really struck me. If you look at Waveland, if you look at local zones, all the announcements that were done yesterday, all of them require app development communities, escalates session partnerships. It requires hardware partnerships, services firms. It requires of omic Accenture to come in and do this secret sauce. So there's lot of things that have to >>be done there. And I believe that's what really caught my eye, that it's an ecosystem. Now you have the amount of collaboration going forward. Is going to be unprecedented because no one company is going to be able to do all of it. >>So how do we, you're both technology veterans. I mean you're just babes. You're, you're just teenagers of course. But thinking about how different it is today versus when you were just beginning your careers in terms of, I mean we have this idea of this cutthroat competitive world of technology, but as you said, there is, these companies need each other. I mean they're there, they're competing of course, but they also desperately need each other to make sure their business models are successful. So can you just describe this landscape for, for our viewers in terms of what you've seen as changes and whether or not these changes are for the good? >>Well, starting in the mainframe days, which is where I started and then kind of went wound, don't, you know, windows NT and the distributed compute, you're right, it was very do it ourselves. We're the only ones that could do it. You have to hide everything from all your competitors because we're providing a solution and nobody sees anybody else a secret sauce. And obviously protecting IP was key. Now we've seen open source take a much broader stroke across the canvas and we've also now everyone's got what are we best at and how do we use that rather than trying to be all things to everybody and building partnerships. So you're right, we have partnerships with company that we compete with, but we also have relationships. We need to work together to make this happen. So it is completely different from what it was 10 years ago, 20 years ago on how you're collaborating on one part of a company who should come. >>Competing is one area, but you're actually collaborating to build a product to go to market together at another one. So it's really interesting. I mean the market forces have changed dramatically. I mean, I remember when I was in my telecom operator days with BT, we used to as great selling or love technology, we used to start in the labs and in the labs we use engineering was a sort of bread and butter. And then this focus on customer centricity in the last couple of years around so much choice, so much availability of solutions in the market. And as Greg said, the collaboration is a must do now. And that's why that focus changed for us. And I see now this customer centricity becoming so important that what does the end user really want? And then that comes with it and realization that says, okay, I am not able to provide this by myself, but I do know how to solve for it. >>And that's when you have to bring in others who can create a solution. You're absolutely right because you know, 10 years ago, 1520 years ago, technology was still so new. Most people weren't comfortable yet and really knew what it could do or what they wanted. And it was a room full of architects designing what it was going to be. Now it's a room full of customers telling you what they want and going out. So it's completely changed now where we'll build what the customer, what we think the customer needs. Now we're building what the customer tells us they want. So it's been a one 80 >>so Greg, I know before the cameras were rolling, you were talking about how you'd been to this conference years ago and now just the growth that it has experienced has really shocked your, your sphere system. Um, what kinds of conversations are you having? What are the messages that you're hearing, a particular letter that are particularly resonant to you right now? This idea of the fourth industrial revolution. Do you buy it? >>I absolutely buy it and it's not just drinking the Koolaid because I work at Verizon. It's actually seeing what's possible in health. What's possible in gaming, automotive industry. Like you were saying at the beginning, it's one thing that struck me in Pedder was through the conversation we were having of how many people I've met here and when I was walking through the expo downstairs I was like, Oh, we have a relationship with them now. We have relationship with them. There's like half the floor down there that we have some sort of relationship with that were other customer or a partner or providing services to that. It's, it's, it's changed where before you'd have a booth and you're like, how many people can we get over there? Now it's like how do we get a booth with our partners that we can talk about a common solution that we're providing back? >>So it's, it's been amazing from like it reinvent four or five years ago it was like one hotel was still pretty full up to like four or five hotels now with with 65,000 people or something. It's, it's amazing. But, but the conversations before too used to be, we can only talk if we go into a private room over here. It's now that there's so many people and so many conversations and they're like, Oh let me pull them all in. Let me pull Rebecca cause we're all talking about the same thing now. So it's become more open. There's still sure there's IP and things we have to protect and we all have our company strategies, but there's now there's so much collaboration, there's a lot more conversations going on now. I mean the focus will now move to how do we operationalize this industrial revolution because that's where a lot of engineering horsepower, a lot of scaling would have to happen in terms of, it would be great to launch health as a service or gaming as a service and all of these things. >>But you know when things go wrong, which Deville in the early years of adoption, somebody is going to have to take the call, somebody is going to have to manage the customers. Somebody who's going to have to, because that's where the test would happen in terms of okay this is going to stick and this is going to work. So to me the next two to three years of this event will be around how do I operationalize and scale what we've now started? Cause I think that's where the rubber is going to hit the road. And I think even at Accenture we see this with all our work. It's moving more and more towards how do I monetize the use cases, how do I now build on it? How do I implement at scale? So that's, that's really what I see happening >>coming up. We were, we're on, we're on the cusp of 2020 there's so many new emerging technologies and of course the old technologies which are still pretty new machine learning, AI, IOT. What are some of the exciting trends that you're looking at coming in next year and the next three to five years in terms of your business and an industry wide? Two ML? >>Well for me there's obviously the stuff that we're talking about with five G and waving, but one that really struck me at this conference was how we're going to be treating data differently or I should say storage of data differently. Where before it was like buy huge storage devices and you'd have petabytes and petabytes or exabytes of data in a data somewhere, data centers somewhere. It's now distributed out to the far edge. It's, it's going to be much more in the cloud, much more dispersed. Obviously that's going to bring challenges around, you know, with, with GDPR, with, with, you know, the, the California protection act, all of those that are coming as well of how we're going to deal with that. So absolutely the 5g and the announcements went on yesterday. But in my slice of the world, looking at how are we going to manage, transform, handle, distribute data and how we're going to protect user's privacy through all of that is really interesting. And I think a new field that we're, it's just changing so rapidly day to day >>and one that's really part of our national conversation too in terms of privacy and security. >>Well I think to me the key trend would be adjacencies. And what I mean by that is we've always been a little bit siloed traditionally in terms of, you know, there is a telco industry solution and then there is a mining solution and then there is a automotive solution, right? And the technology is blurring these lines. Now, you know, like as Greg said, I can have a intelligent 5g conversation with a gentleman, car manufacturing company that I wouldn't have dreamed of having a couple of years ago. So that trend is set to accelerate because 5g edge compute, all of these things are going to be more and more applicable to adjacent industries. And this is why I always believe the telecom sector has a pivotal role, almost a orchestrator role that says as these industries look for solutions we have those, we just haven't adapted and customized are social. That I think would be a big trend. I see other industries are going to cash in on what we've done. >>I'm all, Greg, thank you so much for coming on the cube. A really fascinating conversation. Oh, pleasure. I'm Rebecca Knight. Stay tuned for more of the cubes live coverage of the Accenture executive summit. Coming up in just a little bit.