fly from the mandalay bay convention center in las vegas it's the q's covering via world 2016 rock you buy vmware and its ecosystem sponsors now here's your host John furrier hey welcome back everybody live here in Las Vegas the Mandalay Bay it to hang space at vmworld 2016 here in Las Vegas I'm John for John Truett tech reckoning you watching the cube our next guest is Patrick Osborne with HPE Enterprise HP Enterprise welcome back to the cube thank you yeah always great to be back here on the cube gotta love the energy day to rock and tonight's going to be the big night but you know day three and last night what coverage big unless that's just a opening night you know it is if one sees each other great show here vm roll out see the open ecosystem number one message we heard out of michael dell's mouth pat kelson is banging hard cross cloud which has been an HP strategy quite frankly for multiple years yeah see you guys in the middle with all the storage talk about your view on that ecosystem what's going on yeah i mean it's a huge very important ecosystem for us at HP we've been a partner of vmware for i think we're going on 16 17 years at this point right so we are definitely one of the the largest infrastructure partners for vmware and it's part of from a storage perspective it's a huge part of our ecosystem so everything from software-defined hyper converge 3par all flash all the data protection offerings a lot of that sits within the vmware ecosystem so huge partner for us and i don't see that changing okay so give us the update on the storage world obviously with the keynotes today you saw v san is exploding with depth vmworld urine product management so you have to kind of set the roadmap any changes errors has there been a lot of movement on the roadmap relative to the key features that cuz one obviously flashes Q you see that but what's going on in the product management side because it's kind of a moving train it seems to be gravitating around software for virtualized storage or storage as a service but what's the main points on that you're seeing the ships and where is it settling yeah so I from from my perspective from a product management view you know we were more of a software development organization in storage than we ever have been so the days of bending sheet metal and qualifying parts and making you know custom hardware is that's not the focus right the focus is in the software so you know when they talk about hyper converge the values in the software even when we talk about great operating systems and platforms like 3par all the value that is in the software so from us you know we gotta keep pace with some of the innovations there and it's clear that you know customers want the option of storage co-located with their compute and you know we do that through partnerships with vmware we have our own intellectual property on our own offerings around storevirtual and some of the hyper converged offerings we have so for me that from a product management standpoint that is definitely shifting into software very quickly talk a little more about storevirtual I'm very fascinated by the hyper converged market how it's developing the kind of customers that are that are you're seeing out there what are you seeing as the target market in the end the road map here that that we're seeing in front of us for hyper convergence original particular store virtual is a key component of that roadmap going forward for us we use it as an enabling technology for a number of form factors which is really important for us it's not just a virtual storage appliance that you bring your the software and then you bring your own x86 servers with different kind of media we use it for for example like two weeks ago we just launched a an arm-based I'll callable I scuzzy and fibre channel array right that's based on store virtual we can take that same intellectual property you can build your own software-defined hyper converge platform with that same IP we actually take that and embed it in appliances so we we have our own hyper converge offerings like the HD 380 so for us it's like this core piece of our software defined strategy that has a bunch of different formats that you know meet different use cases for customers in terms of the appliance kind of that market how are you seeing what what is the market for that who what kind of customers are you saying for that kind of um so storevirtual has been around for for some time we've got a number of deployments in different incantations we probably had over 250,000 deployments of that technology in the field and what we see is that some customers who have gone and let's say built their own hyper converge right so they're aggregating storage across multiple servers for virtualized storage that takes a degree of work to do that on your own right so some people like to do that some people don't and then they move to an appliance experience which for the HD 380 for example you can have that thing up and running and provisioning VMS in 15 minutes so having the ability to deliver from the factory a track scale a number of hyper converge appliances for folks that are doing at that scales it's pretty important right so we see customers who want that ease of use that simplicity you don't get as many knobs right in customization right but at the end of day do you really need that right so the 15 minute no nerd knob thing how important is that to you in terms of product management is that the future of the direction um for some customers yes right so it depends on which kind of custom you're talking about and which segment right if I'm let's say a smaller customer or i'd say like or even a remote office you know that doesn't have a lot of trained IT staff and they really know for example vmware right you want to make it as simple as possible you don't want to break context out of the UI that you use the most going to be they'll do all those tasks there so from a simplicity standpoint that's what you need when you need scale right and you need to be able to tune things for specific workloads then you want knobs right and to be able to provide both those form factors it's kind of unique for store virtual how do you guys approach now the vmware ecosystem has its as its evolving with the cloud you saw IBM cloud on stage sales scores on there today obviously very open open ecosystem is what they're really really working on what areas are you guys tweakin with vmware going forward with the key key intersection point so for us I you know we want to provide customers choice on the platforms so you know you're very you know well aware of our compute line right we've sell a dl 380 every time a baby's born and so you know we want to make sure that for our customers who are choosing vmware our infrastructure is the first of choice right servers networking storage and we want to put as much context into the VMware management plane you know to make that very simple for them to use and stand up in terms of strategy around some of the areas of plug it's Ron the management so being able to plug in to our one view infrastructure management plane and being able to support all those functions within VMware's it's pretty important to us in terms of the VMware ecosystem and training and ableman buying center are you as a product manager having to direct more of your attention again to the to the virtualization admin versus the maybe 10 years ago it was the storage admin absolutely so the days of dedicated storage admin especially a dedicated backup you know data protection admin even some of the folks on the networking side now right you have to be able to provide context within a virtualized world so a lot of that stuff is moving to other areas where you have I and screen capture in different places then you would break context and go into you know a storage widget or a networking widget or even go to your you know your favorite backup software so what we're seeing at HP is that we cus tomers are coming to us buying more vertically integrated systems so the whole kit and caboodle oh say I want a vertically orient you know integrated system from HP I want to buy another one from a you know another portfolio vendor and for us from a product management standpoint making all of those pieces work together seamlessly is the challenge right you want to drive as much complexity out of that it's possible where I don't have to rack servers I don't have to worry about fibre channel or I skazhi networking or VLAN tagging or all the things that go along with deploying a complex three-tiered architecture so for a from a product manager standpoint it's my goal to get those reduce those clicks you know keep the eyeballs focused on one simple Chris you you I that's that's the that's the Holy Grail about the customer environment right now what are the top conversations you're having with customers you can boil them down and what's the pattern that you're seeing is it changing is the narrative changed out so you guys have a great story with composable infrastructure love that messaging I came out of HP discover this year what so what are some of the substantive conversations can you rank them stack rank amor yeah they oh yeah hold the pattern people right so i need to you know i need to do more with less from an FTE perspective so i need to manage a in order of magnitude more infrastructure per FTE than i was doing three years ago that's you know that's a big one the second one is time to value so the days of entering a service ticket to get you know a full application stack to test you know your app your middle where your database and your storage that can't take 47 days anymore right you want to be able to submit that ticket and have an environment for your developers up and running within hours if not you know instantaneously because that's what they expect from the cloud right so that's a challenge for us we're getting some tweets here shop direct message one is I think this guy plays the Jazz so question is did playing jazz help your career in storage actually so yes very much so two on two fronts oh I play a lot of music so I'm up on stage a lot right so you better be able to bring it right when you got to bring the heat you got to bring the heat right and then you know from for jazz it's definitely you know you learn the changes right you learn the melody but you have to improvise right so at the end of the day you know and up in front of customers and obviously with two heavyweights like yourself you got to be able to do some tap dancing that's awesome well hey you know what and the cube is like a jazz band you're doing great step up in the big games it's always good to sit in you know it's kind of riff and see where the conversation goes up some style after you know go with the changes no real agenda just kind of get down yeah it's a good it's a good opportunity and it's good to see you congratulations all your success love seeing in person Patrick thanks for clearing the insights and storage final word what's your takeaway from vmworld just share with the folks what you're going to walk away with this year from the show every year I come here I think what L could you possibly do right you know you've seen it all but you every year I come here and it's you know whether it's a take on some older architectures like server-side caching with you know a company like de Triomphe or example or you see you know a high-end storage or reincarnated you always see some new stuff and people are doing new things where you didn't think there would be any space for any more innovation in this so that's for me as a kind of a nerd and a product manager and a tech geek like that I love that just seeing the new stuff every year yeah they definitely it's definitely a geek culture here at vmworld for sure that's why I love it and we are here breaking it down inside the cube at the in the Hang space on day two of vmworld 2016 I'm John forage for you be back with more you're watching the cube

live from San Francisco California it's the queue at vmworld 2014 brought to you by vmware cisco EMC HP and nutanix hi welcome back to San Francisco everybody this is dave vellante i'm with Wikibon organ this is silicon angles the cube cube is our live mobile studio we go out to the events we extract the signal from the noise and we're here at vmworld 2014 this is our fifth year at vmworld we're in moscone south of the lobby in the right hand side just before you get through the escalators stop by say hello fish motion is here is with HP cube alum you know I'm going to talk to your title you do so many things at HP technical background you do strategy you do product stuff so welcome back to the cube it's good to see you great thanks thanks Dave great to be here again we were we spent a lot of time together last week actually right we were in Boston yes doing the deep dive you had a bunch of analysts in kind of doing the kool-aid injection I thought it went really well you had a good crew there it was a very interactive session a lot of good feedback you know it was good i mean what you think yeah i thought it was great you know in my mind getting the perspective from folks outside a HP just to keep grounded and what the reality is i think is very key right and so we really enjoyed the interaction the feedback you guys provided us and the depth and time that we could spend on the topic yeah i was there only for the first day i told you i was out golf in the second day shut up but i got to hear the flash session and and then you know there was a little bit of discussion on software-defined but I think you guys went into that in more detail the second day so I want to start there sure the software-defined data center you know the what used to be called the software mainframe yeah don't use that term anymore the marketing guys took over from moretz and so we're now seeing that sort of instantiation what do you make of all that what's HP's sort of position on that yeah so Dave let me talk from our from a storage perspective right because the software-defined data center is a very broad area reservas networking so we look at storage there are two elements you want to think about in fact three elements you want to think about which software-defined data centers in storage the first element has to do with cost optimizations how do you get the lowest cost storage that's defined by software-defined storage that's hypervisor agnostic that's hardware independent and that is control orchestrated by industry standard offerings that's the first piece right then there is sort of like all performance optimized storage to deliver on a service level and instead of you know collecting masses of hardware to deliver that service level a lot of the optimizations are done in software so as an example priority optimization software to guarantee how much an application gets in terms of performance how do you solve the noisy neighbor problem or here's another one Pierre motion to move data between say a flash array and a tiered array for example right just because it's a different service level you want to accomplish with that without offering so so this notion of a service levels really key and the third piece Dave I think is this notion of orchestration right and I saw view OpenStack you had OpenStack announced but be aim where as well you know it's the tcp/ip of orchestration if I can use that term right you know you don't want to be able to orchestrate in a standard fashion just like you know we used to have decnet sna appletalk and then tcp/ip one out right I think we've got the same phase here with orchestration today right okay so the reliable approach to to orchestration that everybody can trust the trust everybody understands and and ok so now so so that's kind of the high-level what's your specific product strategy around software-defined sure so we can talk about two key products from a from a software-defined costs optimize we have the HP storevirtual VSA and the HP storeonce VSA right these are both virtual storage appliances that work on any story any hardware any server hardware right we of course will talk about HP servers but if you are running on a delta x only any x86 xne x86 right we announced support for 4 kb m on the store virtual we announced support for hyper-v install ones we also announced the store virtual offering being a part of the Helion HP Helion OpenStack distribution and if you recall he lien OpenStack is has both a community edition and enterprise edition right and so whichever edition that you get from Helion you essentially have now store but you'll be sa built into it ok so we know a little bit about helium we've had sargol I on a number of times on the cube and and we've seen HP's cloud strategy evolve so and we can come back and talk about that a little bit so relative to v san I got to get your take on on v san because there's so much confusion in the marketplace so Chuck also write a blog one day and you'll read it and say oh maybe sort of dissing the the competition and the next day it's like you know a lot of love and embracing but it's clear that one positioning for v san suu you guys are not just vmware it's more than just vmware but what's your take on visa and what does it mean for your for your strategy as an ecosystem partner that sells probably more vmware licenses than anybody i mean how do you yeah when you make it up that's a great question right so vmware continues to be a very close partner with us right i think the introduction of visa and evo rail i think it just continues to point to invalidate this notion of software-defined storage right in my mind Dave it's software defined and flash are the two key disruptors we saw that this year I think going into next year we'll see that sort of go even more mainstream right so you know I think it's great to see multiple offerings here validating what we've done actually with Software Defined before it was having cold software-defined right you look at if you look at store virtual and how we offered it right okay and and so just a natural progression of the ecosystem right and it's like VMware's the software vendor doing with software vendors do grabbing pieces of the stack and the hardware guys got to move fast you know hardware guys the two software got to move fast well I think it's going to be interesting right like like any sort of emerging technology as always a flourishing of offerings right mhm and I think that's the great thing about this it's it's choice you can say probably have different approaches and let's see which one wins out in the market in the end right all right let's talk about flash so you guys came out last summer flash announcement all-flash array based on three par and made the statement okay well we're not going to go buy a flash company we don't need to a lot of people myself included said well maybe don't need to but Meg Whitman said we're not doing any acquisitions certainly any major ones so you really have a choice so the question in my mind at the time was okay is this a bolt on a term that you guys used a lot when everybody was say no we have thin provisioning to you said that's a bolt on and you were largely correct and so I was skeptical and then when you came out with flash last summer the pricing was in my view not competitive now fast forward to this summer all of a sudden you're under two dollars a gigabyte your latency is down to best in class Wow okay what happened how do we get there so where are we with flash how all of a sudden did we go from really essentially a an okay product with a great stack that was really to your advantage as you had the stack to one that is now great stack competitive from performance and a price standpoint what happened yeah so David's been a great year for the last 12-18 months on flash right if I can roll back the clock a little bit and talk about some of the elements of change right I think to answer your question first what happened right there was a very big emphasis on flash we've had R&D developments over the last two to three years focusing on flash optimizations there were a lot of skeptics at first step said hey wait a minute you guys are a disk based architecture can you really do flash I think the proofs in the pudding right now right nine or thousand I ops 200 microseconds of latency write latency thinly duplication inline switch data services data mobility now you if you roll back and look at sort of what the rides been in December of 2013 we announce something called adaptive sparing right so we took now one very key flash optimization we took an 800 gig SSD drive and looked at how our provisioning was done unless it's do you drive and said wait a minute we can be a bit more intelligent village right adaptive sparing allowed you to reduce the over provisioning capacity that the drive takes so the net effect the customer was they got extra capacity at the same price because we treated the flash differently from say a traditional media right and so a lot of times i know i will tell folks hey you know if you're really flash optimized mr. vendor where's your adapter spearing right because here's a perfect example of how i can take it and rig a drive deliver our customer 920 gigs that's twenty percent more capacity free right that was back in december where we announce it after sparing this one of several optimizations we did then in june of 2014 we announced sort of flash for the mainstream right to gospel gigabyte we had ten deduplication teen clones 1.9 terabyte see mlc drives 460 terabyte raw capacity right five-year warranty on the drives 69 s guarantee we brought together a real collection of very very compelling i think features that allow customers to take flash to the mainstream right so far we've seen great uptake on that we'll talk about customers in a second we see not only just all flash deployments but people are the point traditional high nras like a monolithic v-max for example are we looking at that and saying wow you mean to tell me I can get the same performance same resiliency half the floor space may be less than half the floor space less power it's a very compelling proposition is that the competition vimax or is a competition other flash array well I think you got both IV about you got all the flash arrays you've got also high-end arrays and then you also have people that are looking for work load acceleration right consolidation so it is truly becoming mainstream because we're seeing multiple use cases mm-hmm right then fast forward to September it's just a couple of days ago we announced all flash 7200 starter kit for 35 thousand dollars average Street rice okay and you know if that was flashed on the mainstream this is now flash for the masses and my first flash array B let me use that term and here's where we're looking at that for Dave right so there are two kinds of buyers right one buyer says hey I have a limited absolute dollar budget Sam only got fifty thousand dollars alright so now you have an offering that gives you that that ability to go into flash they're also people that are saying wait a minute you know if I were to try out flash in my data center 35k is a very low risk invest right maybe it works great if it doesn't all right we'll move on right and so I think that's another very interesting approach to the way people are buying flash I you mentioned customers before so I was going to ask you how's the uptake have you seen you know since you've made the new announcements have you seen a big boost in in demand and you know get any proof points that you can share with us yeah Dave's we'd be seeing great up take lots of interest lots of the man let me talk about three customers today okay so let me start off with lattices lattices is a cloud service provider there are managed hosting provider and they were looking for high-performance storage to maintain SLA s right and in addition to sort of guaranteed high performance they needed the ability to ensure that they could offer customers a consistent and guaranteed performance level as well as a very performance level right I may come in with a bronze service level that I need and I want to pay for a bronze service level versus say a gold service level where I actually want to be able to offer that service so lattices put the three-part 7450 and and then this piece of software called priority optimization to do exactly that they also use three part because of its unique multi-tenancy features where you can run mixed workloads you can consolidate different types of customers on those workloads that was key for lattices and then what they said to me was provisioning now took hours instead of days orchestration was quick and and it was easy right that was the big thing for them it was simple to use number two Nuance Communications I don't even know the company yeah sure nuance they make dragon well the dragon speech recognition is off later there's a lot of Apple iPhone Siri local companies on the back end hello Pocoyo for ya so nuanced does speech recognition software and they actually help in the case of Apple iPhone Siri are non-native speakers right by recording their voice patterns and then helping recognize those watchbands right be especially with non-native speaker now they use that 7452 index those voicemails very quickly to deliver iPhone Siri service to improve improve recognition I mean you remember when I found first came out it was the Serie was awful you couldn't even use it and now it's so it's better over time right yeah that's great case use case their third one is exact target and you know exact target is a marketing demand generation company they they have a huge number of databases in fact some of the stats that they share with me was four trillion rose under management they do 21 billion rules that day 100 terabytes databases are not common uncommon in ExactTarget right and so they have multiple three power raised to to to store this data and and they deployed both cheering with flash as well as all-flash arrays right and the biggest thing for them was how do they adopt flash without ripping and replacing their infrastructure I have an existing infrastructure they want to be able to add flash to it to accelerate performance lower costs and then they also now viewing all flash for vdi right so exact target is a perfect example here of a three-part customer being able to extend an embrace flash without doing a lot of change 3par the gift that keeps on giving I always say all right there's we have to leave it there thanks very much for coming to the cube I was a great dump to you I keep track everybody will be back with our next guest this is the cube we're live from vmworld 2014 and we'll be right back you