>>Hello from the show floor in Las Vegas. This is the snowflake summit 22 at Caesar's forum. We've been live the last day and a half. Lisa Martin here with Dave ante covering a lot of ground. We're so excited to have the chief marketing officer at snowflake. Join us next, Denise Pearson. And welcome back to the cube. >>Thank you so much. So great to be here with you. So great to have you here at SEL meets as well. Thank >>You. That's unreal. Isn't it? Yeah. I mean, everybody's so excited to be face to face and you know, Lisa and I have been doing a few of these shows, but we, we hear the same thing over and over. It's like, oh, so good to be back, right? Yeah. >>Well, even in the keynote yesterday, when we got in, we saw a standing room only there were overflows. People are ready to hear from snowflake in person. And as we were, you were just talking with Frank, I think the 2019 show had less than 2000 people. And now here we are at close to 10,000, this step leap factor in terms of the audience and also the momentum of the company, the capabilities, lot of growth in that timeframe. Yeah, >>No. Yeah. Two, three years ago we were about 1800 people out to Hilton and San Francisco. We had about 40 partners attending this week were close to 10,000 at this year, almost 10,000 people online as well. And over over 200 partners here on the show floor, >>Right? 250 plus sessions, breakouts, keynotes, technical certifications, developer zone, a lot going on here. The buzz has been enormous from yesterday morning. It still is today. Talk about the theme of the event, the world of data collaboration. We've been talking a lot about data collaboration. Yeah. But from Snowflake's perspective, as Dave you've pointed out, that really seems like quite a differentiation of where snowflake is versus the guys in the root view mirror. Yeah. Number >>One of the very unique capabilities with snowflake is that the ability to share data with each other within your ecosystem. So you can both collaborate now on, on with your data, but also collaborate on building in a new business opportunities set together. So I think it's really a message that we, we, we fully fully own. It' really unique differentiator as well. So >>You used to talk about, you still talk about data sharing, but just kind of evolve the messaging to collaboration, explain why and, and how is that a wider scope and more appealing to the ecosystem in your >>Customers? I mean, data sharing is a terminology used for, for years and years, sounds from any data sharing it's about using, you know, FTP or, you know, APIs, those things. And we of course do it in a very, very different way where, where you do it without, you know, APIs so that you can share data with anyone in your ecosystem, without the data actually ever leaving, ever leaving your, your instance. So it's in a very different way. And also the fact that you can, again, you know, build applications together with other companies, you know, in your ecosystem. And it's a, it's a true collaboration around, you know, data in a way we've never seen before >>The other subtle change was data marketplace to marketplace. Why that change explain kind of what's behind that. >>Yeah. One of our big announcements here this week is around building native, you know, data apps and all snowflakes. Now you can both, you know, build the apps and you can distribute them and monetizing them in our marketplace. So in the past, you know, we only really had data sets within our marketplace within the data marketplace at that time. So you could now, you know, we can publish your data, you could monetize your data, but again, now moving forward, you will also be able to again, build apps and distribute them in the marketplace and also monetize them. And for Mon many startups, right? The, the big challenge is just a monetization piece as well. You build your product. You also need to find a way to, to both distribute and, and monetize it, an invoice for that product. And we solve all that for, for our customers. Now, >>A lot of customer growth, I saw Frank's slide yesterday over 5,900. I think you have 500 plus in the Forbes global 2000, a tremendous amount of growth in customers with a million plus ARR. Yes. >>Where >>Are the customers and the ecosystem in terms of that, that what you just described in the, going from the data marketplace to the marketplace are customers and, and the ecosystem influential in saying, Hey, snowflake, we need to go in this direction. >>Yeah. And also one key thing also with larger companies, they have their own marketplaces built, you know, snowflake as well. So you don't have to publish your, your, your data or app on our marketplace. The many of our larger companies, they're building those own marketplaces around themselves, you know, to distribute their data, you know, to their partners. So there are many ways you can, again, distribute and monetize their data. >>What are the marketing challenges? You, you started out kind of better data where simpler data warehouse, cloud data, warehouse, zero to snowflake was kind of the, the messaging and then the rise of the data cloud. And now it's all about applications. You're obviously building on top of that, but how, how have you, how do you think about that sort of messaging architecture going, you know, where you've come from and going forward? >>Yeah. Obviously the capabilities of the data cloud is kind of building and building it every day. And it's also a positioning that we can, you know, grow with as well. The big difference, you know, for us over the past two years is really that we are more and more really talking to the, to the business side, you know, of our, our customers that that's really where the demand is coming from. And we're truly, you know, with the data cloud, we're truly, you know, build bringing the business side and the it side together to solve these, you know, problems. And also, also together with all our partners as well. >>And I was just gonna ask you what, what's the partners role in the data cloud narrative? How do they help accomplish that? >>I would say, I mean, the data cloud is all about the partners it's, and also this event here, this event is not about, you know, snowflake it's about really our partners, you know, and our customers, you know, coming together, the data cloud is really it's. The foundation is of course, you know, the core capabilities, our platform, but then it's also all, all the data that is in there that other companies can access from our customers, but then all the applications and capabilities that are built, you know, by our partners and also our partners like the, you know, or the SI partners that are here, they are the ones, you know, doing the work, you know, with our customers, they are the ones that are, you know, migrating the data to, to snowflake and the data cloud and helping these companies build this new, you know, business model. So snowflake is a very, very partner first company. And the only thing I really care about this week here is that all this, you know, 200 partners here that they're gonna be tremendous successful if they're successful. That means that, you know, all our customers are successful as well. >>So how is your digital strategy evolving and how do you include the partners in that? >>Yeah, I mean, we learned so much over the past, you know, three, three years in regards to that. So, I mean, we all had to just accelerate our, the, the digital growth, you know, of our marketing capabilities and how to do that in a, with our, our partners. So with many of them, you know, we started developing this joint account based digital, you know, marketing program. Some, we just all had to adapt and innovate really fast, and we're gonna continue, of course, a lot of those motions as well. But at the same time, there's nothing like being out and meeting, you know, customers, you know, face to face. And what's also so important is the alignment we have with our local sales organization and our partners as well. So all these marketing programs that we develop in the fields, those are us again, opportunities cannot build those relationships as well. >>Can you talk about the sales marketing alignment at snowflake? I think it seems to be pretty strong, but we've talked a lot in the last day and a half about the retail data cloud healthcare life sciences, media finance. Talk to us about the marketing sales element, how marketing is facilitating, maybe from a campaign perspective, some of those big sales plays in the S yeah, >>Maybe both unique here. Our C Chris Dham, I think has been here early on the show. I mean, we work together for over six years now and we truly work as one, one team. We, we don't really even see the lines between sort of sales and marketings. We truly share exactly, you know, the same objectives every day. We share the same focus on, on putting our customers and our partners, you know, first, every day, his priorities, you know, are my priorities, you know, vice versa. And I think the biggest challenges we see often in some companies between sales and marketing, is that they're just shifting or it's different, you know, priorities. It's so important just to align the priorities and for us to making sure that our teams are all around the world now, or as aligned, you know, as Chris and I are as well, >>Couple other, yeah. Milestones or events come up, you're doing like, you're doing a worldwide tour and you got the dev conference in November, start with the worldwide tour. What's that all about? >>So we get little break near now, here for, for a couple of weeks. And then we're taking all the best of content here for, from, from summits and also all in our partners on a worldwide tour. We're starting in, in Asia, in August, and we're gonna target over 20 cities around the world. So, and again, I think this year, the challenge was many of our European customers and our customers in Asia. They couldn't make it. So we have smaller numbers, you know, coming from those regions. So it's more, more important than ever that we just come out to them, you know, instead, and bring this content in to them. >>Is that all face to face or at Lisa is all face to face. Is there a digital component as well? Yeah, >>It's actually gonna be all face to face and there will be some, some digital components as well. We're ending the tour in San Francisco. And that's also where we go doing all our winter announcements, you know, as well. And also our build our developer conference. That will be all virtual. The big, the global one will be all virtual at the same time, you know, from San Francisco. >>Okay. Am I confusing that with the November developer conference or >>The, that is, that is the conference, but it, that one will be virtual this year. Okay. >>So dev the build is all virtual. >>Yeah. Build be all virtual. And it's just, so we have that opportunity to reach as many people as we possibly can. >>And then is the, is this, is the intent to eventually bring them in to one place? >>Absolutely. I mean, I think the dev conference, the plan is to really take that around the world, you know, as well. We're seeing markets like Israel, for instance, there's a massive developer community that is, that is looking at snowflake right now. Markets like Indonesia, big developer segment as well. So I think it's not about, you know, having people come to us, it's about we, you know, coming out to them. So markets like Israel and Indonesia. And >>Will you also in future summits include a, a development component. You probably have something here. I just haven't seen it yet, but, but like the conference within the conference, or is it more, Hey, we want to cater to the t-shirt crowd, you know, separately, what do you, yeah, >>I think we cater to them separately. And I said again, that we it's really about taking our content, you know, out, out to them. And when we're talking about the developer audience, we're talking about hundreds and thousands of people and they can't physically, you know, come here. So our plan is really to come out and meet them where they are. How >>Did you make the decision to do this summit fourth annual in person? I'm sure the attendance figures are probably blowing your mind, but that's a, that's a big decision and that's a challenging decision to make. How did they go about doing that? >>I think, I think if there was one thing we've learned during the past three years, it's really about that. Adaptability is the new superpower, you know, of bus business. So of course we've had to adapt, you know, you know, every month. And of course, even two months ago, we were not sure, you know, how, how many people that will be able to come here today, but we're incredibly happy. Were they, were they, were they with the number of people that, you know, came here and yeah, we're already storing planning for next year. >>I mean, it definitely must have exceeded your expectations. Is that fair? Or >>We set expectations high. Yeah. Okay. But again, it's that unknown that we all had to deal with, you know, every day. And I think we're gonna continue to have to, to live with that. >>Yeah. Well, this is, yeah, this is one of the largest shows we've done. Yeah. SIM it's a reinvent, obviously different. That was last year, but this year, this is the biggest event I think we've been to, and we've been to some big brand events, so yeah. Yeah. Punching above the weight as usual. >>Yeah. And again, I wanna just give a big shout out to our whole, you know, partner ecosystem, you know, here, because again, this is very much of an ecosystem, you know, partner you in a conference and it's really all our 200 plus partners here making this conference, what it is. I mean, today >>It's remarkable to pace at which you've been able to grow the ecosystem, but why do you think that is? What's the secret there? >>I think we fully understand that we don't solve all the problems ourselves, you know, for, for our customers. It's really an ecosystem of, of products and services that solve those problems and customers. They are looking for vendors that partner well with others. They're looking for vendors that integrate well, you know, with each other. So we always have an outside in view on things and that's something we challenge ourselves every morning. We wake up, how do we put ourselves in the customer's shoes in terms of, of, of their needs and their problems and how to solve those? We don't solve them alone. We, we solve them with these 200 plus in apart. Make >>It sound so simple. >>Speaking of challenges, you have something called the startup challenge. That's in its second annual >>Yes. Tomorrow we're kicking off the, the final of the second annual startup challenge. We have three finalists here, three very different, you know, companies. And we had a couple hundred applications this year and we have everything from a company that makes AI and ML more accessible to a company, focus on, you know, retail, you know, analytics. It's gonna be very exciting tomorrow, big price for the winner. The winner is going to win a million dollar of investment from, from snowflake ventures. So >>Very exciting. It's a nice incentive. It is a nice incentive, >>Very nice incentive. And also all the exposure you will get as well. We will put a lot of our marketing support, you know, behind this companies as well. >>Excellent. >>And now the data driver awards program, we've had a couple of data drivers on the program in the last day >>And a half. Yes. We announced to know those winners as well, you know, early in the week. So a lot of recognition for both our customers, but also we're gonna see, you know, the next interesting companies here to watch tomorrow during the startup challenge, you >>Get a little bit of something for everybody here, right? I mean the, the, the, the partner awards, right? These other little side opportunities for ecosystem to get recognition, sometimes funding it's >>Yeah. Everyone wants to be recognized, you know, for the great work they're doing. So, yeah. Yeah. >>So what's next for marketing, obviously, a break and then you start the, the road show. >>So of course yesterday we made an number of very, very large in announcements. Many of those, you know, we've been working on for years here at snowflake, like Unior, you know, for instance has been probably three years, you know, in the making. So our goal now is to take all those announcements to every customer around the world, both through, you know, local events really starting this week, and then also the world tour this fall. And it's gonna be a big, big focus on the developer segments. Obviously what our most exciting announcements is, the native apps, you know, capabilities. And that finally, you know, we can bring the work, you know, to the data and not again, taking the data to the work. And as you know, our mission has really been around breaking down the data silos. Cause those have been the biggest, you know, challenges companies have faced. That's really, what's been standing in the way for customers to become you a data Rav, and now bringing the work to the data from a developer's standpoint is gonna break down even further, those silos. So, >>Yeah. And it's good physics. >>Yeah. It good physics. Yeah. >>Yeah. Tremendous opportunity. Congratulations on a great successful event. It's not even done yet, but obviously we've seen so much success. Great news coming out. We'll be excited to be hearing some of the outcomes of the road show and the developer conference coming up in the fall. We appreciate your insights, your time and for having the cube here at the summit. >>Thank you for being here. Thank you. Thanks for having >>Me, our pleasure for Denise Pearson and Dave Valante I'm Lisa Martin. You're watching the cubes coverage of snowflake summit 22 live from Las Vegas, Dave and I will be back after a short break.