>>From the Bellagio hotel in Las Vegas, it's the cube covering UI path forward for brought to you by UI path. >>It's the Q we are live in Las Vegas at the Bellagio. Lisa Martin, with Dave Volante, we're covering UI path forward for this is our second day of coverage. We've had a lot of great conversations with customers at UI path partners, their senior leaders. And next up, we're going to be talking to, I'm going to say the queen of citizen developer nests. We're not just going to create that title for you. Sydney, Madison Prescott. She's the global head of intelligent automation at Spotify Sydney. Welcome to the program. I >>Am so excited >>To be here. We're excited to have you. So one of my, as we were talking before we went live, we both are big fans of Spotify. I don't know what we would do without it in our personal lives. But talk to me a little bit about Spotify automation, UI path. And I don't want to get into you your book, what you've done for citizen developers. >>Perfect. So Spotify is on a very interesting journey. Uh, we began the journey during the pandemic and we were speaking about this a little bit earlier. And so our journey began with trying to understand how we would tackle, uh, still wanting to upskill our employees, despite the fact that we were in the middle of this kind of global crisis. And so through that endeavor, we decided to actually split out our different, uh, automation capabilities into citizen developer and unattended automation. And we did all of this through a center of excellence. So a centralized, uh, COE, which would facilitate the growth of the automations, uh, whether on the citizen developer side or the unattended side. And through this programs, we set up, uh, several different trainings where we could facilitate the growth of the citizen developer community through five day, what we call bot boot camps and the bot boot camp is in essence, um, five day training, about four and a half, five hours a day, where we take anyone at Spotify who would like to upskill in this type of automation. And we teach them everything from the basics of robotic process automation, all the way to, you know, what are all of the Spotify specific things that you have to do in order to maintain a robust, uh, citizen developer footprint within your team. And so through that, uh, that entire journey, it's been quite amazing. We started with a very small footprint in our accounting team, and we have scaled now to over 100 citizen developers, uh, in a variety of functions within Spotify. >>And what was the role that you came to Spotify to do? Cause you came there, went there right before the everything happened. >>Yes. So I was actually, uh, brought into Spotify to stand up and scale out our intelligent automation center of excellence. >>So the center of excellence is, is sort of the main spring of knowledge, training innovation. And then the, the citizen developer piece, it sounds like you're pushing out distributing that knowledge. Right. And so I'm interested in that sort of architecture of automation is that you've got a combination of centralized expertise and decentralized innovation. Can you talk about that a little bit? >>Yeah. So it's very interesting actually. So we facilitate the citizen developer program through the center of excellence. So you can think of the center of excellence as the foundation of that knowledge. And our goal is to democratize that knowledge throughout the enterprise. And the way we do that is through the training. Uh, we facilitate the governance of the program. So making sure that all of the infrastructure is properly set up, uh, enabling the citizens, if they need support, just talking about ideation, uh, even so far as up-skilling as well. So upskilling all the way to a power user, uh, whereby those users could become true innovators and facilitate a wide variety of automations within their teams. And was it >>The events of the last 18 months? It really catalyzed this and kind of led you to really become a big advocate for citizen led development. >>It did. So we initially were starting with just the center of excellence and an unintended footprint, and we quickly pivoted and realized that we needed to in order to scale, uh, significantly given the, the situation working virtually, uh, we are a distributed team around the world that it was critical for our success that we could, uh, really distribute to this workout. And we felt that the best way to do that was through standing up a citizen developer program. >>The things that I'm trying to understand is the relationship between automation and data. And I look at Spotify in many respects is a data company, at least a company who really understands data. And I see you building all these awesome data products. I'm a subscriber as well, but you know, you've added podcasts, you've got contributors to those podcasts. You've obviously got artists and you know, these people obviously have to be paid. You have this sort of interesting ecosystem and these are all data products, if you will, that you guys build. And it's very cool sort of business model. What's the relationship between data and automation? >>Well, it is a big relationship. I would actually say it is probably the pivotal relationship because in order to tell that compelling story of digital transformation, we have to understand the data behind all of the automations that we're generating. Um, and this is whether it says in developer or COE built. Um, and so for us, it's, it's a critical component of our success that we can pinpoint those key metrics that we are looking at and tracking, you know, what does success mean for our center of excellence? What does it mean for our citizen led program? And this is everything from, you know, increased data quality to risk mitigation of different internal regulatory risk. Uh, it could be something as simple as our saved on automation. So it's, uh, a wide variety of attributes that we're looking at to really pinpoint where the successes are coming from and where we can improve maybe where we need to improve our automation footprint in a given business. >>Why did you write this book? >>Great question. So I believe in citizen development, I think it is a very unique approach to spreading out the way that you can transform your business. And so I saw a lot of struggles as I've gone through I'm in the industry with understanding citizen development, uh, the premise of it, and also understanding the technology behind it. Um, I am a big fan of studio X. And so the book specifically focuses on studio X. Um, it really introducing users to what is studio X and how really teaching individuals, how to upskill themselves, um, just through the use of the book, very intuitive and hopefully taking away some of the fear that the users may have about walking through a platform like studio S >>So what do I have to know to actually, can I read your book and then start coding? Is it by >>That is the goal. Yes. So the goal for the book is very hands-on. So it is, it is a book for, um, the novice business user, uh, someone who is not familiar with RPA, someone who may not even be familiar with UI path, they would be able to pick up this book, go through the set of exercises. It's very robust out over 400 pages. So it really packed a lot of knowledge in there, but the goal would be by the time you walk through every single exercise and complete the book, you would not only understand RPA. You would also understand UI path as a, as a service provider platform. You'd also understand the nuances of studio X. >>So in theory, someone like myself could get your book, download the community edition, start building automations, right? >>Yes, exactly. Exactly. >>You have to Google a few things, but yeah. >>Yes. And it comes with a very robust code code set up. They're able to actually look at the code and review, uh, examples of the code, uh, in a source code repository. So again, it's very novice users it's meant for, to help facilitate just the learning of someone who is maybe curious about RPA, curious about UI path, or just curious about studio app. >>I already have the use case. >>You do have these guys I'm interested in doing it too. I mean, I can tell that it's a passion project of yours that you fundamentally believe in. You know, we saw this morning data from IDC and we've seen lots of different data sources that talk about, oh, automation taking jobs, people being fearful, organizations, not being ready at the same time. We've had such a tumultuous last 18 months that organizations that weren't digital are probably gone and organizations that aren't, how did there was this massive uptake in automation because suddenly you couldn't get bodies into buildings. So tell me about how this book is a facility, first of all, tell us the name of it. And then as a facilitator of those employees who might be worried about their jobs being taken by bots, >>That is a great question. So the, the name of the book is robotic process automation, a citizen developers guide to hyper automation using UI path studio X. And I would say I've heard a lot of the conversation surrounding the loss of jobs, the potential fear, uh, we all we know as humans, we are generally unfortunately, a little resistant to change and, you know, the, I'll say the digital revolution that we're going through, uh, within the workforce, whether it is hybrid work, whether it is completely virtual work, it is a bit daunting. And I understand that fear, I think in alignment with the conversation that we had heard about earlier at forward there, RPA has the ability to generate a massive amount of not only improvements within different industries, but jobs as well. Right? And for someone who is looking at this kind of ever changing landscape, and they're wondering, where do I fit in? >>Am I going to get pushed out of a, of a general, you know, uh, industry? I would say that that fear turned that into power, turned that into ambition. Um, the level of upskilling that you can do on your own, whether it's using UiPath academy, whether it's reaching out to your center of excellence, it's incredible. Um, there's a wide variety of different ways that you can upskill yourself. And in essence, you become, um, a powerful player in your environment because not only do you have the business acumen, you now have the technical acumen, and that is everything. I mean, when we talk about transformation, we talk about where our industry's going. Um, there's a saying that, you know, every company now must be a technology company, right? And so this is the key, even as workers, even as employees, we all must be technologists. And so the real question is, think of yourself and think of this concept. I like to call human augmentation. How can you augment yourself through UI path, through the use of RPA to become that up-skilled worker, that next level worker who will be integral to the success of any company moving from, >>We talk a lot about upscaling. Now, of course, part of that upskilling I presume is learning how to use robotic process automation and the tooling, but it seems that there's more to it than that. And, and you just strike me as a person that's creative, you have a power persona. So what are these sort of intangible skills that, that I need to succeed in this new world? And can I learn them? >>That's a great question. I think one of the biggest skills, being able to think outside of the box, that is huge. Uh, and again, this goes back to at least question about what does it take and what should you, you should really think outside of the box about your own career, about your team, about your company, um, how you can improve upon what is already there, um, or how can you build something completely new that has never been thought of before. And so I think that's the biggest skill. The ability to, um, innovate, think, think innovatively and think outside of the box. Um, I believe it's, it's something that is maybe a little intuitive to some individuals, but you can also learn, you can learn to, um, get out of your own way, so to speak, uh, so that you can actually start to come up with these really creative ways to address, uh, whether it's complex business problems, uh, whether it's at an industry level or even just within your internal enterprise. >>And creativity is actually one of the attributes. And I guess it might not be in your DNA, but if you, you know, it's like humor, humor, right? If you hang out with funny people, you know, if you hang out with creative people, you can, you can learn about apply. >>That's right. That's right. But in the beginning of the pandemic, you know, one of the things that I think we all want, you seem to have a ton of motivation and ambition as Dave was saying. And, and I'm someone that normally has that too, but in the first year of pandemic, that was hard. It's hard to get motivated. It was hard to know where do I fit in? How do you advise? And now of course, when you publish the book six months ago, we're about a year into the pandemic. Things are looking better because here we are in Las Vegas at an in-person event with humans. But how do you, how do you see, how do you recommend to folks that are, that don't have technology backgrounds like you don't, I don't to motivate themselves to go, you can take the control, take it. And everybody don't, we all want control as people and take control of your career path. There are a lot of opportunities out there. How do you advise people navigating this challenging sort of mental state with there's so many opportunities sitting right here? Yes >>That's so I think it, it goes back to the getting out of your own way. It also goes back to really taking a look at assess assessing your own skillset, um, assessing your own personal drivers. What motivates you, uh, whether that is in your personal life, whether that is in your professional life, and then taking a look also at those motivators, how can I look at those and what use can I get out of those to help me to transform my own personal skill set and really grow out, uh, my, my capabilities, right, as a professional it's, it's all about really thinking through, uh, your, I'll say your professional background or role as ever-changing ever-growing. And as long as you approach it with a mindset of constantly growing constantly upskilling, I mean, honestly, the sky is truly the limit. >>I a weird question. If, if, if, if mastering word is a one and let's say learning, um, learning how to use Excel, macros is let's call it a three. Uh, all in the spectrum goes out to a, be a building, a complex, uh, you know, uh, AI model, data science kind of ML model. If that's a 10, where does learning how to code RPA as a citizen developer fit on that spectrum? Good question. >>Oh, that's a great question. I would say somewhere between, Hmm. I would say somewhere between maybe three and four around there, because you there. So again, we, we have so many tools that we can use to help upscale the set of sense at this point that we can really walk them through the nuances, uh, at a pace that is conducive to really retaining the knowledge. So I don't think it's, it's definitely not the level of, let's say, building out a complex, like machine learning model or something of that nature. It may be a little bit more in alignment with, um, if someone is up-skilled and macros, or you may be up-skilled in some other type of scripting, uh, language similar to that, I might even say sometimes a little bit, maybe a little bit less difficult than that, uh, depending on what you're trying to automate, right. The process you're trying to automate the company, >>But inside of a day, I can do something fairly simple, right? Yeah. >>Yes. So we actually, the, the training that we have at Spotify, we train our users from novice. Absolutely no understanding, no knowledge of RPA to building able, being able to build a bot in five days. And those are five half days sessions that the citizen developers attend. And by the morning of the fifth day, they actually have built a bot. And so it's, and it's very powerful, uh, being able to, to upskill someone and show them, I can take you from, you know, absolutely no understanding of RPA to actually having something, a bot that you can showcase that you can run within as little as five half days. I mean, it's very compelling to any business user, right? >>The business impact. Soon as you guys are too young to remember, but there's this thing called Lotus 1, 2, 3, we used to have to go to Lotus class slash file retrieve for you folks who remember this was all keyboard based, but it was game changing in terms of your personal productivity. And it sounds like there's a similar but much, much larger impact with RPA >>Impact. Talk to me about the impact of the program, especially in the last, this year, here we are in October, you mentioned started small, and now there's about a hundred folks. Talk to me about the appetite of that as we've seen this massive acceleration and the need to automate for everyday things that we expect as consumers, whether we're ordering food or buying something online. >>Hmm. So it really is a different mindset in terms of thinking through the way that we work differently. And so we really approached it with, if you're an accountant, think of what is the future role and responsibility of an accountant in this new digital, uh, I'll say environment. And through that, we have been able to really push this idea or this concept of up-skilling as a key element of personal professional success and also team success. Um, and that has been a game changer. So there's a lot of value that comes out of the cohesiveness between the personal desire to upskill and continue to, uh, be a, you know, a consummate professional in whatever role you're in, but also to help your team right, to be, to be, you know, a standout, uh, team player in terms of the skills that you're bringing to the table as both an accountant and someone that has now the power of automation within your skillset. Okay. >>And ask you one more question. And that is something that Dave brought up yesterday as we were, he was sitting on a panel with, and he was the only male, which is not common in our industry. How have you seen the role of females in technology changing? And I'm imagine you do work in stem. Imagine you're a motivational speaker you should be if you're not. Um, but how have you seen the role of females in technology changing in since there's so much opportunity there? >>Yes. That is a great question. I believe that RPA specifically, uh, is an incredible driver of women and influencing more women to enter into stem fields, primarily because it is such an innovative technology. There are so many roles he said that are open, just opening up. Uh, probably I've heard different numbers in terms of acceleration of growth over the next five to 10 years. So we're looking at a plethora of opportunities and these are brand new roles that women who are curious about stem, curious about being a technologist can dive right into from wherever they are. So whether they are a tax professional today, whether they are working within, you know, uh, counting, whether they're working with an internal audit, they have the opportunity now to test the waters. Um, and quite often it is such a, it's such a fascinating field. And as I said, there's so much potential around it and for growth and just for changing, uh, different industries, that it's a great driver for women to actually enter into, uh, stem technology, uh, and really drive change, facilitate change, and have more women at the table, so to speak. Okay. >>And you didn't, you didn't start in tech, in stem, right? I did not. Do you have a law degree or no, you have a Ms. >>So yes, little studies and then I actually, I'm a philosopher. So I started by my degree is in philosophy. I love >>This logic. Yes. I love how you've applied that to >>Yeah. Yes. I was not initially in stem and it was actually through an internship at a technology firm, uh, while I was in college that I don't first open to technology. And it just immediately captivated me just in terms of working, you know, that the speed, the pace, uh, just being able to solve these complex business problems at scale around the world. It was absolutely fascinating to me, obviously still is, but I think testing the waters in that way, um, as I was just talking before, it helped me to understand, I had never envisioned a career in technology, but having an opportunity to test the waters really enabled me to see that, wow, this is something where I have a skillset and it brings out a passion within me that I didn't know that I had. So it was a, it was a win-win. >>That's awesome. No worries. Last question. Where can folks go to get your book? >>Yes. So anywhere books are sold, uh, definitely on Amazon. Uh, we, if you are here at forward, we also are, have a book signing, so you can come find me. I'll be on the patio signing books and, uh, yeah, it's, it's everywhere. And I would love to hear feedback. And we're thinking about a second one. So please let us know how you like the, uh, the activities that are in there. >>Thank you. Congratulations. And Dave's going to pick one up so he can start. >>Yeah. The use case. I'm dying to dig >>In, do a breathing analysis on it, and he was great to have you on the program. Your energy is fantastic. You really open up opportunities for people. I hope that more people will watch this and understand that while the really the sky is really the limit. And, uh, thank you for your time. Absolutely. >>Thank you. It's a pleasure >>For Dave Volante. I'm Lisa Martin. We are live in Vegas at the Bellagio UI path forward for you right back with our next guest.

(upbeat music) >> Announcer: Live from Las Vegas, it's theCUBE! Covering UIPath FORWARD America's 2019. Brought to you by UIPath. >> Welcome back, everyone, to theCUBE's live coverage of UIPath FORWARD, here in Sin City, Las Vegas Nevada. I'm your host, Rebecca Knight, co-hosting alongside Dave Velante. We have two guests for this segment. We have Kurt Carlson, Associate Dean for faculty and academic affairs of the Mason School of Business at the college of William and Mary. Thanks for coming on the show. >> Thanks you for having me. >> Rebecca: And we have Tom Clancy, the SVP of learning at UIPath, thank you so much. >> Great to be here. >> You're a Cube alum, so thank you for coming back. >> I've been here a few times. >> A Cube veteran, I should say. >> I think 10 years or so >> So we're talking today about a robot for every student, this was just announced in August, William and Mary is the first university in the US to provide automation software to every undergraduate student, thanks to a four million dollar investment from UIPath. Tell us a little bit about this program, Kurt, how it works and what you're trying to do here. >> Yeah, so first of all, to Tom and the people at UIPath for making this happen. This is a bold and incredible initiative, one that, frankly, when we had it initially, we thought that maybe we could get a robot for every student, we weren't sure that other people would be willing to go along with that, but UIPath was, they see the vision, and so it was really a meeting of the minds on a common purpose. The idea was pretty simple, this technology is transforming the world in a way that students, we think it's going to transform the way that students actually are students. But it's certainly transforming the world that our students are going into. And so, we want to give them exposure to it. We wanted to try and be the first business school on the planet that actually prepares students not just for the way RPA's being used today, but the way that it's going to be used when AI starts to take hold, when it becomes the gateway to AI three, four, five years down the road. So, we talked to UIPath, they thought it was a really good idea, we went all in on it. Yeah, all of our starting juniors in the business school have robots right now, they've all been trained through the academy live session putting together a course, it's very exciting. >> So, Tom, you've always been an innovator when it comes to learning, here's my question. How come we didn't learn this school stuff when we were in college? We learned Fortran. >> I don't know, I only learned BASIC, so I can't speak to that. >> So you know last year we talked about how you're scaling, learning some of the open, sort of philosophy that you have. So, give us the update on how you're pushing learning FORWARD, and why the College of William and Mary. >> Okay, so if you buy into a bot for every worker, or a bot for every desktop, that's a lot of bots, that's a lot of desktops, right? There's studies out there from the research companies that say that there's somewhere a hundred and 200 million people that need to be educated on RPA, RPA/AI. So if you buy into that, which we do, then traditional learning isn't going to do it. We're going to miss the boat. So we have a multi-pronged approach. The first thing is to democratize RPA learning. Two and a half years ago we made, we created RPA Academy, UIPath academy, and 100% free. After two and a half years, we have 451,000 people go through the academy courses, that's huge. But we think there's a lot more. Over the next next three years we think we'll train at least two million people. But the challenge still is, if we train five million people, there's still a hundred million that need to know about it. So, the second biggest thing we're doing is, we went out, last year at this event, we announced our academic alliance program. We had one university, now we're approaching 400 universities. But what we're doing with William and Mary is a lot more than just providing a course, and I'll let Kurt talk to that, but there is so much more that we could be doing to educate our students, our youth, upscaling, rescaling the existing workforce. When you break down that hundred million people, they come from a lot of different backgrounds, and we're trying to touch as many people as we can. >> You guys are really out ahead of the curve. Oftentimes, I mean, you saw this a little bit with data science, saw some colleges leaning in. So what lead you guys to the decision to actually invest and prioritize RPA? >> Yeah, I think what we're trying to accomplish requires incredibly smart students. It requires students that can sit at the interface between what we would think of today as sort of an RPA developer and a decision maker who would be stroking the check or signing the contract. There's got to be somebody that sits in that space that understands enough about how you would actually execute this implementation. What's the right buildout of that, how we're going to build a portfolio of bots, how we're going to prioritize the different processes that we might automate, How we're going to balance some processes that might have a nice ROI but be harder for the individual who's process is being automated to absorb against processes that the individual would love to have automated, but might not have as great of an ROI. How do you balance that whole set of things? So what we've done is worked with UIPath to bring together the ideas of automation with the ideas of being a strategic thinker in process automation, and we're designing a course in collaboration to help train our students to hit the ground running. >> Rebecca, it's really visionary, isn't it? I mean it's not just about using the tooling, it's about how to apply the tooling to create competitive advantage or change lives. >> I used to cover business education for the Financial Times, so I completely agree that this really is a game changer for the students to have this kind of access to technology and ability to explore this leading edge of software robotics and really be, and graduate from college. This isn't even graduate school, they're graduating from college already having these skills. So tell me, Kurt, what are they doing? What is the course, what does it look like, how are they using this in the classroom? >> The course is called a one credit. It's 14 hours but it actually turns into about 42 when you add this stuff that's going on outside of class. They're learning about these large conceptual issues around how do you prioritize which processes, what's the process you should go through to make sure that you measure in advance of implementation so that you can do an audit on the backend to have proof points on the effectiveness, so you got to measure in advance, creating a portfolio of perspective processes and then scoring them, how do you do that, so they're learning all that sort of conceptual straight business slash strategy implementation stuff, so that's on the first half, and to keep them engaged with this software, we're giving them small skills, we're calling them skillets. Small skills in every one of those sessions that add up to having a fully automated and programmed robot. Then they're going to go into a series of days where every one of those days they're going to learn a big skill. And the big skills are ones that are going to be useful for the students in their lives as people, useful in lives as students, and useful in their lives as entrepreneurs using RPA to create new ventures, or in the organizations they go to. We've worked with UIPath and with our alums who've implement this, folks at EY, Booz. In fact, we went up to DC, we had a three hour meeting with these folks. So what are the skills students need to learn, and they told us, and so we build these three big classes, each around each one of those skills so that our students are going to come out with the ability to be business translators, not necessarily the hardcore programmers. We're not going to prevent them from doing that, but to be these business translators that sit between the programming and the decision makers. >> That's huge because, you know, like, my son's a senior in college. He and his friends, they all either want to work for Amazon, Google, an investment bank, or one of the big SIs, right? So this is a perfect role for a consultant to go in and advise. Tom, I wanted to ask you, and you and I have known each other for a long time, but one of the reasons I think you were successful at your previous company is because you weren't just focused on a narrow vendor, how to make metrics work, for instance. I presume you're taking the same philosophy here. It transcends UIPath and is really more about, you know, the category if you will, the potential. Can you talk about that? >> So we listen to our customers and now we listen to the universities too, and they're going to help guide us to where we need to go. Most companies in tech, you work with marketing, and you work with engineering, and you build product courses. And you also try to sell those courses, because it's a really good PNL when you sell training. We don't think that's right for the industry, for UIPath, or for our customers, or our partners. So when we democratize learning, everything else falls into place. So, as we go forward, we have a bunch of ideas. You know, as we get more into AI, you'll see more AI type courses. We'll team with 400 universities now, by end of next year, we'll probably have a thousand universities signed up. And so, there's a lot of subject matter expertise, and if they come to us with ideas, you mentioned a 14 hour course, we have a four hour course, and we also have a 60 hour course. So we want to be as flexible as possible, because different universities want to apply it in different ways. So we also heard about Lean Six Sigma. I mean, sorry, Lean RPA, so we might build a course on Lean RPA, because that's really important. Solution architect is one of the biggest gaps in the industry right now so, so we look to where these gaps are, we listen to everybody, and then we just execute. >> Well, it's interesting you said Six Sigma, we have Jean Younger coming on, she's a Six Sigma expert. I don't know if she's a black belt, but she's pretty sure. She talks about how to apply RPA to make business processes in Six Sigma, but you would never spend the time and money, I mean, if it's an airplane engine, for sure, but now, so that's kind of transformative. Kurt, I'm curious as to how you, as a college, market this. You know, you're very competitive industry, if you will. So how do you see this attracting students and separating you guys from the pack? >> Well, it's a two separate things. How do we actively try to take advantage of this, and what effects is it having already? Enrollments to the business school, well. Students at William and Mary get admitted to William and Mary, and they're fantastic, amazingly good undergraduate students. The best students at William and Mary come to the Raymond A. Mason school of business. If you take our undergraduate GPA of students in the business school, they're top five in the country. So what we've seen since we've announced this is that our applications to the business school are up. I don't know that it's a one to one correlation. >> Tom: I think it is. >> I believe it's a strong predictor, right? And part because it's such an easy sell. And so, when we talk to those alums and friends in DC and said, tell us why this is, why our students should do this, they said, well, if for no other reason, we are hiring students that have these skills into data science lines in the mid 90s. When I said that to my students, they fell out of their chairs. So there's incredible opportunity here for them, that's the easy way to market it internally, it aligns with things that are happening at William and Mary, trying to be innovative, nimble, and entrepreneurial. We've been talking about being innovative, nimble, and entrepreneurial for longer than we've been doing it, we believe we're getting there, we believe this is the type of activity that would fit for that. As far as promoting it, we're telling everybody that will listen that this is interesting, and people are listening. You know, the standard sort of marketing strategy that goes around, and we are coordinating with UIPath on that. But internally, this sells actually pretty easy. This is something people are looking for, we're going to make it ready for the world the way that it's going to be now and in the future. >> Well, I imagine the big consultants are hovering as well. You know, you mentioned DC, Booz Allen, Hughes and DC, and Excensior, EY, Deloitte, PWC, IBM itself. I mean it's just, they all want the best and the brightest, and now you're going to have this skill set that is a sweet spot for their businesses. >> Kurt: That's the plan. >> I'm just thinking back to remembering who these people are, these are 19 and 20 year olds. They've never experienced the dreariness of work and the drudge tasks that we all know well. So, what are you, in terms of this whole business translator idea, that they're going to be the be people that sit in the middle and can sort of be these people who can speak both languages. What kind of skills are you trying to impart to them, because it is a whole different skill set. >> Our vision is that in two or three years, the nodes and the processes that are currently... That currently make implementing RPA complex and require significant programmer skills, these places where, right now, there's a human making a relatively mundane decision, but it's sill a model. There's a decision node there. We think AI is going to take over that. The simple, AI's going to simply put models into those decision nodes. We also think a lot of the programming that takes place, you're seeing it now with studio X, a lot of the programming is going to go away. And what that's going to do is it's going to elevate the business process from the mundane to the more human intelligent, what would currently be considered human intelligence process. When we get into that space, people skills are going to be really important, prioritizing is going to be really important, identifying organizations that are ripe for this, at this moment in time, which processes to automate. Those are the kind of skills we're trying to get students to develop, and what we're selling it partly as, this is going to make you ready of the world the way we think it's going to be, a bit of a guess. But we're also saying if you don't want to automate mundane processes, then come with us on a different magic carpet ride. And that magic carpet ride is, imagine all the processes that don't exist right now because nobody would ever conceive of them because they couldn't possibly be sustained, or they would be too mundane. Now think about those processes through a business lens, so take a business student and think about all the potential when you look at it that way. So this course that we're building has that, everything in the course is wrapped in that, and so, at the end of the course, they're going to be doing a project, and the project is to bring a new process to the world that doesn't currently exist. Don't program it, don't worry about whether or not you have a team that could actually execute it. Just conceive of a process that doesn't currently exist and let's imagine, with the potential of RPA, how we would make that happen. That's going to be, we think we're going to be able to bring a lot of students along through that innovative lens even though they are 19 and 20, because 19 and 20 year olds love innovation, while they've never submitted a procurement report. >> Exactly! >> A innovation presentation. >> We'll need to do a Cube follow up with that. >> What Kurt just said, is the reason why, Tom, I think this market is being way undercounted. I think it's hard for the IDCs and the forces, because they look back they say how big was it last year, how fast are these companies growing, but, to your point, there's so much unknown processes that could be attacked. The TAM on this could be enormous. >> We agree. >> Yeah, I know you do, but I think that it's a point worth mentioning because it touches so many different parts of every organization that I think people perhaps don't realize the impact that it could have. >> You know, when listening to you, Kurt, when you look at these young kids, at least compared to me, all the coding and setting up a robot, that's the easy part, they'll pick that up right away. It's really the thought process that goes into identifying new opportunities, and that's, I think, you're challenging them to do that. But learning how to do robots, I think, is going to be pretty easy for this new digital generation. >> Piece of cake. Tom and Kurt, thank you so much for coming on theCUBE with a really fascinating conversation. >> Thank you. >> Thanks, you guys >> I'm Rebecca Knight, for Dave Velante, stay tuned for more of theCUBEs live coverage of UIPath FORWARD. (upbeat music)