>> fly from San Francisco. It's the queue covering Google Cloud next nineteen, Tio by Google Cloud and its ecosystem Partners. >> Okay, welcome back, everyone. We hear it live coverage here in San Francisco, in Moscow, near on the show floor at Google Cloud. Next. Hashtag Google next nineteen on John Barrier with Dave. A long thing with the Cube, where he with Amy Loki G Sweet vice president of U X for Google. Great to see you. Thanks for coming on. >> Thank you so much for having me. >> So we've been here. It's day two of three days of coverage. A lot of action here. Great profile of of attendees. You got developers. You've got a lot of corporate enterprise focus kind of cloud coming. Maid. She has been the part of the theme, But I loved your key. No, you're showing all the cool features of G. Sweep of the new innovations was kind of going away. What's coming around the corner? What was the mean exercise of Aquino was the main theme. What was the key message? >> Yeah, well, I think in general we are really excited about how g speed is adapting to the changing landscape of work. And so what you heard me talk about was really how we're seeing how ghee sweets, playing a key role and connecting mobile remote workforces. So those front line workers with the back office. And that's a scenario that we're seeing happening today with our customers and many different industries, some unexpected, some expected. So, you know, we heard about AirAsia aviation industry on DH. Then we also talked about a scenario in the retail industry. And so what we're seeing is that these frontline workers are using products like hangouts, chat to communicate very quickly and send data and information back to the back office. S O G. Sweets. Really helping make this immediate sharing of information available so that, you know, strategic decisions can be made based on the data and the information that this remote workforce has available to them. And so, you know, helping connect those groups is a key piece of, I think, where we see work going in the future. What if some >> of the innovations, because one thing is that we're power uses of G sweet disclosure, we use G sweet, happy customers. The productivity has always been a big one stand up very easily. Don't need it. Get search all this great. All these great features. But as people keep using it, you guys are innovating more. What of the key design and user experience? Innovations to help people remember more productive because no males not going away. You've got good filtering. What if some of the new things >> right, Right. Well, you know, I think I certainly a hot word, right? But that is something where we see, you know, plays a key role in the enterprise. Because what we found through a lot of the user research that my team has done and also just largely in the industry, is that people categorized their work into two things. One is kind of repetitive, mundane work that the things that they have to do but they don't really enjoy and the other would be their core work. That, they see, is their intellectual contribution that builds their profile, builds their reputation, makes the marketable, unemployable and so on. And so if you look at that category of that repetitive work hey, I can play a really amazing role in helping alleviate that mundane, repetitive work. And so, you know, great example of that. A smart compose which hopefully you views on. So what we look at is things like, say, a salutation in an email where you have to think about who are you addressing? How do you want to address some? How do you spell their name? We can alleviate that and make your composition much faster. S o The exciting announcement that we had today was that we are leveraging the Google assistant. So the assistant that you're used to using at home via your home devices are on your phone and we're connecting that to your Google calendar. And so you'LL be able to ask your assistant what you have on your schedule. You know what's ahead of you during your day. Be able to do that on the go. So, you know, I think in general one of the unique opportunities that we have with G suite is not only I, but taking these products that consumers know in love and bringing them into the enterprise. And so we see that that helps people adopted understand the products, but also just brings that like consumer grade simplicity and elegance in the design into the enterprise, which brings joy to the workplace. >> You talk about this kind of new vision of of how you're gonna work. And I I first started. It was introduced with the sweet because of collaboration features. I mean, to this day, if somebody wants to be to edit a document, if it's not in Google docks, I'm going to look at it. >> Not gonna tell >> you I'm not going to do when I got it. You get it? It's just a waste of time. So I want to work faster. Smarter? I want more productive. I wanted to be secure. And the great thing is, these features just show up. Yes. Yeah. You call that smart? Composed. I call it, finish my thought. So. So paint a vision of what that future of work looks like. >> Yeah, well, I mean, certainly we see that work is getting more distributed. Work is getting more mobile. You know, we see more and more that work forces are in many different locations, not just all together in one office. So what excites me about these tools is I really see them in ways that we kind of build relationships amongst colleagues that may not get to spend face to face time together. So whether that's through video conferencing, whether that's through chat, all of these tools play a critical role in really building connective ity and culture of a team so that they can do their best work together. And so I really think of them not just a CZ like productivity tools, but as relationship building tools on DH. So I think the more that the tools can almost just help facilitate humans connecting and communicating. That's when we're really going to elevate the way that people can work together. >> I think cloud is so disrupted. We've been talking all today and yesterday around how the disruptive business miles changed with SAS and Cloud and databases from databases to the front end and one of the things that we've seen over the years. The trends is O Cloud. First Mobile first, first Mobile first and cloud First data first. But one of the things we're seeing is that no one's really cracked the code yet on virtual First, where companies now could be virtual. You don't really need maybe even need an office for me when you say virtual first. That means having an HR app that's designed for remote and distributed work teams. This's becoming a trend. Now we're starting to see some visibility around this new virtual first. >> Yeah, you guys look >> at it that way You guys have any conversation about? Can you share any reaction to that concept of virtual first companies where the processes were tailored for those remote work forces that might gather for meetings physical face to face, but then have to go back and be digital? Yeah, it's on that. >> Uh, Well, yeah. I mean, I think it goes back. Tio, this distributed idea, right? People are working in different places, but I think also different time place an element as well to solve, you know, speak for Google. In particular, we have a global team, right? Which means my team is working on different time zones. It's different, you know, different places as well. So you have to find kind of like you said that virtual way to connect. It's definitely something that we're seeing. I don't know that I have anything specific to comment on it this time, and it's definitely a trend that we're aware of. How >> about you? I designed and user experience what some of the cutting edge techniques that are emerging that you're seeing that's working that you're doubling down on. Can you share some insight into what u ex think customers and users like? >> Sure, Well, I mean, I think one of the big thing is voice input, right? And so you hear a lot about conversational You y is certainly very much an emerging discipline within the field. So, you know, when I started this career path, it was all about pixels on a screen and how you might move and manipulate those pixels and interact with them. But now, with all the voice to text capability, it's really about how can you communicate in an interactive way with digital experience? But you don't necessarily have to use your hands right. You don't necessarily have to have an input device like a mouse or a keyboard, which is a really exciting space, right, because it also opens up a world of, you know, ways that we can bring in more diverse workforce together through assistive technology and accessibility features. Right? So one of the things that I was excited to demonstrate today eyes the transcription capability within a meeting. So using hangouts meet you'LL be able to transcribe the meeting and have that show up on text on the screen, which helps people with varying ways that they might want to engage, be able to engage with the conversation right >> there. Just taking notes >> first is taking the right person. You >> are listening to the whole, you know, recorded video aft. The fact, Yeah, yeah, time consuming. >> Absolutely. You could look at a transcription. So I do think that, like interaction, is going to be less necessarily about using a device that helps you interact and more about using a natural interface like a conversation. >> We had a highlight reel for the meetings. That >> way you get the hard life. That's machine learning could come in. I was asking about the inbox before. What did you learn from that initiative? What do you carrying over what could use his expect? >> Yeah, well, I mean, inbox certainly was a great way for us to experiment and try out different features. There was a lot that we learn from that product. Onda lot of it. We have brought over ways that we kind of come prioritized your messages. Help kind of remind you what to get back Teo and categorize them. And those are all things that we've learned from inbox and we'LL continue to carry for it and it to Gino >> One of things we hear all the time that we've been covering Google clouds. Really, since the beginning, security has always been a big part of it. One things that you guys do that I like is identifying malicious e mails. Right? So talk about how you guys interface because also, you've got a little warning. Gotta warn users. Well, maybe a visual thing as well. But also this tech involved, right? Security's a huge concern for fishing. Spear fishing, Right, So we're talking about that. >> What's fantastic about what we could do a female is like I mentioned this morning. This is a product that, you know, I think over one point five billion people use right, which means that our machine learning on that data is incredibly powerful. And that's how we're able to detect malicious e mails and protect you from them and also warn you. And it's where design plays a role, too, because, like you may have seen it, I know it for myself. I rarely see them, but when I d'Oh, there's a big red banner at the top of the email that warns you that this is an email you should probably be cautious around, right? Eso ITT's were designed plays a role in security. But also our technology really is, you know, kind of far above on. You know what >> you do notice? It's like, Are you sure you want to hit? Send this makes your right. Thank you. Thank >> you. The productivity is is also a double edged sword. You guys have been so good with filtering. I can't use the excuse almost being my spam folder. You guys do a great job of filtering out spam, and it's kind of killing the newsletter business. But there's a lot of stuff that you guys categorize this this kind of again back to the collective intelligence across the billions of signals or users. How do you guys look at that? What's the Can you share some insight on how that works is their secret sauce is there, You know, because you've got spam, you got, you know, not urgent. You got a ways to kind of bring all that out >> Yeah. You know, I'm probably not the best to comment on how that all works, you know, coming from or is it a secret arrest after >> some machine learning? >> So that's an element. But, you know, essentially, what we want to do is make sure that your most important messages are in the foreground. And then you Khun, respond to the other messages when you have the right time and you want to address this thing. So you know, I find for me it's actually useful to go through, and I'm in that mindset like maybe it's a Sunday morning while I'm having my lot go through the newsletters and see the things that I want to catch in Terms of promotions are offers things like that, and I like being able to compartmentalize my time that way. One of >> the nice things that I noticed that you guys a collective intelligence, always a good thing that's where data comes in is that you have these now reminded. Sometimes I see some stuff on my email or says, Hey, you might want to pay attention this evening. >> A little >> kind of pops up the nudge. Is that new? When does that come out. Is that something that's been around >> something that's been out for a bit? I don't remember specifically when we launched it, but it was probably in the last few months, kind of time frame. But yeah, that's another way that we want to make sure that you're not missing important messages. I find it incredibly useful at work because there are those messages that I read, and I think I'm going to respond right away, but something to divert me to something else. And then I pushes down the list, so I find that the accuracy on this is amazing as well. >> About search of discovery I was just one of the benefits of of G Suite is across the board surgeon. Cross correlation. Any innovations there? Any new kind of techniques that you're seeing around search and layout holders is going because anything new there were thinking around that. >> I spoke a bit this morning about clouds search, which is, you know, a product that we launched about two years ago and that really, that enables businesses bring the power of Google search into their business, and it's also a standalone products. So if businesses aren't totally ready to make the move to G suite. They can kind of dip a toe in the water by trying search within their business on DH. Then what was exciting that we announced today is we now allow third party connectivity, so clouds search will not just searched. Your corpus of G sweet data are Google data. It will search all types of data at your company. So you know, including things like cells for us or SAPI data on. So that means that now, for the end user benefit, they can search all of the digital assets at their company and all the people and get those results in one place >> because, I mean, I know I personally creating data faster than I could manage it. So having a powerful search like that, So that sounds like was gonna ask you that sounds like you help how you'LL help use your solve that problem. Yeah, absolutely. So that's a product that I can purchase a standalone you completely standalone. Whatever data I want >> all the data within your business. Yeah, and, you know, based on our research, we find that people spend an inordinate, inordinate amount of time at work, searching for information, right? So we can help cut down that time and help them find the thing that they need That saves people that kind of time at work. >> How do you price it is for users that there's a terabyte or >> I have to get back? >> Don't know. Don't >> know off the top >> of citrus and I'm ready to buy a castle only objective. Come on. Any >> question for you on a CZ you look at the Enterprise is a big enterprise. Focus. What have you learned in dealing with the enterprise? Because great born in the clouds standing up Jeez, we, like we've done ten years ago on then certainly won't get the corporate account been great for our business. But as enterprising had the legacy stuff, whether Microsoft outlook or whatever they have existing stuff that they're used to. What have you learned dealing with the enterprise either? Integration. Sarah experienced What? Can you share any insights to some of those learnings? >> Yeah, absolutely. I mean so one of the things that's tantamount the enterprises interoperability. And so we've been really focused on ensuring that the sweet works well with other products in the enterprise, and I think that is a continuing trend way. See more and more when we speak with our customers. They're not looking for a one size fits all solution for all of their software needs. They understand now that really employees have a lot more control and influence on the tools that they want to use on DH. That's where you really looking at. You know, an employee will try to seek out the tool that they think is the best user experience, and that's what they want to use in the work place. And so that means the employer, the enterprise has to be much more nimble about how they might put a complimentary group of tools together. Eh? So we've been very, very focused on ensuring that our products work well with other products, including Microsoft, but including, you know, other video conferencing solutions, hardware solutions and so on. >> Security. Something neat. Thanks so much for sharing the inside. The update on G Suite. Final question for him. Curious because you're going unique position. Vice president of U Ex share what your job is. What do you do on a day to day basis? There's through the day in the life for a year in the life. What do you work on? What's in the projects? What do your objective? What do you do for your job? Specifically? Were the key things? >> Yeah. I mean, the best part of my job is I get to be, you know, really close with our customers and users. And I see my job is kind of like cheap chief. Empathize, er right. And so really understanding the human need behind you know, users and what they need to accomplish. And I spoke today about one of the most rewarding aspects is helping people accomplish their most important goals. And that could be in their personal life. It could be for education on it could be in the workplace is well, too. And so for us, like my team does a lot of user research and design to understand. What are those big bulls that people have? What is the friction that they have in accomplishing those goals? And then how can our tools solve those problems for them and make a frictionless experience that brings delight and helps him accomplish great things? >> You're like a life coaching a psychologist, same time. Hear my problems? Amy, Thank you so much for sharing the inside. Great. Inside here in the Cube on the U ex behind G suite. Really successful platform. I've seen innovation on Web mail taking to a home of the level now into the enterprise. Excuse coverage here on the the show floor of Google Cloud. Next. I'm John for a day. Volonte, stay with us for more coverage after this short break.

>> Voiceover: Live, from Orlando Florida, it's theCUBE, covering ServiceNow Knowledge17, brought to you by ServiceNow. >> Welcome back, this is Day 3 of ServiceNow Knowledge17, and this is theCUBE, the leader in live tech coverage, where we go out to the events and we extract the signal from the noise. My name is Dave Vellante, and my co-host this week has been Jeff Frick. Not only this week, Jeff, but for the last five years, we've been doing ServiceNow Knowledge events, really getting a sense as to what this company is all about, the evolution of the company, the transformation from really early days of IT, help desk, service management, to now just permeating throughout the enterprise. One of the key things, Jeff, that is notable, and that we saw a couple years ago, I think it was three years ago, when they had the first CreatorCon. In fact, actually, in 2013, I think you did a little sidebar, you went out-- >> It was the Hackathon, we went with Allan Leinwand and checked in on the Hackathon. >> The point I want to make is that we work with these events, we come to these events. We see a lot of large company events, And whether it's Oracle or IBM or HPE, even, in the past. Even EMC with its code initative, they are drooling over developers. They can't get enough developer action, and it's like ServiceNow builds this platform, they create, they open it up with this low-code development kit, essentially, throw their glove in the field, and everybody comes to the game. >> Right, right. >> It's just amazing, and so today, Day 3, is about CreatorCon, and it was hosted by Pat Casey, who's the senior vice president of DevOps, and really the closest, I think, to the Fred Luddy DNA. I mean that's really Pat, you know, Fred Luddy's the founder of the company and sort of the icon of ServiceNow, not here, you know? We're entering a new era and it's really underscored culturally by CreatorCon and Pat Casey. You were in there today. What'd you think? >> Was it Fred termed the citizen developer? I can't remember, I'll have to go back and check the tape, because he definitely talked about low code, and I think he may have been the one that said citizen developer. And it's funny, even with CJ Desai, right, when he was thinking about coming over, what was the first thing he did? He downloaded the app, and wanted to create a little app. So everybody here is a developer, and I think, just looking back at some of the interviews yesterday, Donna from Cox Automotive, she built a prototype app. It was her, one business analyst, and an intern to start a whole new perspective, so I think, you know, they're really trying to make everybody a developer. It's a different way to think, and not just the business analyst, then you have to pass it off to development, but using, again, a simple workflow tool, it's still a workflow tool, to let everybody automate processes. And we were just in the CreatorCon. The other piece that really strikes me, and it strikes me every time I look at my phone now, you know, my phone knows I follow the Warriors, and so it just automatically gives me an update. So it's kind of this soft, a push of AI and machine learning into your day-to-day activity without this heavy overlay. And that's really how they do it effectively, and then that's kind of the basis of what they're doing here with integrating the machine learning into the applications to collect the data, build the models, try to take some of the mundane, mind-numbing work off of your plate and get people doing it, real decisions based on the machine giving you better data. >> It's an incredible dynamic to me, Jeff, because it's not like this company has a blank sheet of paper and says, "Okay, let's go after developers." They have this impassioned community of people, and they just keep rolling out new function, and then of course, ServiceNow has some really killer developers, internally, and so they make those people available to inspire and educate other developers, and so, as they say, this platform just permeates throughout the organization. I mean, it's really hard to do platforms. We've seen it so many times, you know, companies saying, "Okay, we're developing a platform," and the platform gets a little traction and it gets bought out, but this company, ServiceNow, really has a foothold here. So 4,500 people at CreatorCon this year, it's up from 2,000 last year, so another example of just super meteoric growth. Pat Casey, I loved, he put up the, you know, he showed a mainframe. It actually looked like a VAX to me, but anyway he put up a mainframe, and then he showed the H-P-U-X, what did he call it, HPUX? And, oh yeah we thought that was better, and then client server, it kind of worked for a while, and then he put up "August of 1995," and of course I was immediately saying, that's Gabe Ryden. >> Right, right. >> And then he showed the NetScape logo, and that really changed the development paradigm. >> Just as a way to, you know, and I'm sure none of us thought of it, it was just kind of web bulletin boards with pictures now, when you saw NetScape back in the day, but really as an application delivery vehicle, when you think of what browsers have become, it's pretty fascinating. I had a friend who was working on Chrome, and they described it as kind of an OS in a browser, and I'm like, who would want an OS in a browser? Well, now we're basically here. It's like the old Sun Ray machine, right? Anytime you log onto your browser, you're basically into everything in your world. Whether it's your phone, your tablet, my computer, your desktop computer. It's pretty fascinating. The other thing that Pat talked about was, you know, these things that we grew up with kind of in our imagination. He talked about flying cars, and then he adjusted it to maybe electronic cars, this vision, and now, you know, electronic cars are here, and Tesla's the highest-selling luxury nameplate out there. But in my old world it was flat TVs. The Jetsons had flat TVs. The concept of a flat TV was completely bizarre, and I remember seeing the first one in Chicago, at the Consumer Electronics show. It was like nine inches, you had to have secret passes to get back to see it, but now look what happened. I can't help but think of a Mar's Law, Dave, and he's Gartner's Trough of Disillusionment. I like a Mar's Law better, which is we overestimate the impact in the short term, but way underestimate the impact in the long term. Look at flat screens now, compared to, well, it didn't even exist now. And that's going to happen in AI, it's going to happen in machine learning, and in a very short period of time, especially with the advances in compute-store, networking, cloud, speed of networks, IOT, it's going to be a phenomenal amount of horsepower driving your interaction with all these various objects. >> Look at even the dot-com, you know, how overhyped that was, when really it was underhyped. >> Jeff: Right, in the long term. >> So, the other thing I loved, we've been talking about data for quite some time, and every time we came to a Knowledge show, we'd say, is there a big data angle here? Eh, well kind of, and it's really now coming into focus what the machine learning and AI and big data angle is, and Pat threw up a really nice infographic. He went back to 1969, he gave some interesting stats that I wasn't aware of. I knew the 2k, the moon landing was done on a computer with 2k of memory, that I knew. What I did not know is that it had two programs: one for docking and one for landing, and there wasn't enough memory on the computer to have both programs, so they had to reprogram the computer after the dock. >> Not even reload, right? They couldn't just put the USB stick into it. >> They had the code, which is kind of cool. So that was 2k, he had an intern download the 1982 census, and it was 182 megabytes. And then the human genome project was 53 gigabytes, which he's right, it wouldn't have fit on your previous iPhone, but it will fit on this one. And then, I didn't know this stat, the spell-checker in all of our phones and the red lines and so forth, the back end of that, that's sitting in the cloud, is four terabytes. So you're seeing this explosion of data. These are just some simple examples. So this company, again, it's not just starting from scratch saying, here's some kind of machine learning tool, apply it. What they're doing is saying, we're going to build this into the platform, take the existing corpus of data that you have, now what is that corpus of data? It's a bunch of incidents, it's a bunch of categories and people and it's going to autocategorize, for example, all these incidents, on an existing corpus of data. That's not how most people are using machine learning today. What many people are talking about is a use case of real time continuous applications and doing machine learning in real time to try to affect an outcome, which means try to get you to buy something, or try to detect fraud, or whatever it is. Some healthcare outcome, even. Although you'd think healthcare could be some more post process, but essentially that's what ServiceNow is doing. They're using a post-process methodology on top of this corpus of data to add instant value that lives inside of the platform. It's very compelling, simple, and practical in my view. >> And that's the part I love the best, Dave, is simple and practical and delivers immediate results. Allen Leinwand, who we'll have on later and we've had on a number of times, made a mention that the other thing that's very different is now the apps are listening in real time, and they're adjusting what they're doing and rejiggering their algorithm based on stuff that's happening in real time. So it's a different way to think about applications. And just a couple of things I wanted to touch on from yesterday, with some of the guests we had, a great reason we love the show is the number of customers we get is so high. And I was just struck by Donna Woodruff from Cox Automotive, how much she understood innately that it's a platform. Yes, she bought some applications, but she really understood the platform component and was able to drive from it. And the other one I just wanted to touch on was Eresh from Vitas Healthcare, and the impact of mobile. All I could think about when he was talking about was delivery service. Where's my truck, I had my fridge fixed the other day, where's the guys he close called me, and then to apply that to something as powerful as the work they're doing around hospice and to enable that nurse to get to one more stop per day. Wow, what an impact, just by getting on mobile. And the funny part, he said, is some of their older nurses, when they saw the mobile device, said, "I'm done, I'm not doing it anymore. I'd rather schlep around 25 pages of case information and then go back and forth to the hub in between every stop." So again it's this combination of all this power, all this coming to bear along the three horses of compute that are now delivering phenomenal transformation to people that are willing to think of things in a slightly different lens. >> Yeah, and when you look at the problems that ServiceNow is solving, they are in the boring but important category. And that's why I think that this company for a long time sort of flew under the radar, and is still misunderstood. I mean, even CJ, who's basically in charge of all the products, when he was first approached by ServiceNow, he's like "Meh, I don't really know." And then he dug into it and said, "Wow." So a lot of people don't understand it. I talked to a lot of people in the software business, software sales, people that just don't understand the power of what this company does, and I would make a prediction, is that like Salesforce before it, and we've been talking about this for years, how these guys are on a collision course, and they'll say "No, no, no" but very clearly, the power of the platform that Salesforce has, for example, and ServiceNow is replicating, in some way is much much different. Because Salesforce has a lot of bulldogs, sorry, we love it, we use it, but my point is, my prediction is that over time this company is going to become a very well-known company because of the impacts that it's having on the business. It's going from boring but important to, you know, fundamental transformation of organizations. And I tell you, CRM, I even put it up there with ERP. I think that what ServiceNow is doing is as big as the ERP trend, potentially bigger when you put in all the IOT stuff and the machine learning capabilities and the like with what is a relatively modern platform. >> Well, we're in an attention game, right? On the consumer side it's about attention. The thing that people have the least amount of anymore is time, so how do you get their attention? Do they spend their time on Facebook, Instagram, Snapchat, watching TV, looking at YouTube videos? Watch your kids. How do they spend those hours of their day? On the work side, what screen are you interacting with in your day? Are you in Salesforce all day? Are you in email all day? Are you in Salesforce all day? Are you in Marketo all day? That's where the competition is going to come. And there's only going to be two or three primary applications in which you engage and get work done, and they're making a hard play to say, "We are the application that we want basically in your face, that you're using to get stuff done all day long." >> One of the things, too, I wonder, you always wonder, is think about blind spots to a company like this. They're on this amazing ascendancy. What could come in and disrupt ServiceNow? And you think about the millenials, there's no question that ServiceNow is on to the new way to work. I call it the new way to work, I don't think they use that term. And the millenials are going to come in, and they don't want to use email. They're going to be much more open to adopting a platform. Now, is that platform going to be something like ServiceNow or is it going to be too boring but important? Are they going to do something more like Facebook? My feeling is this is enterprise, and as we talked about yesterday, is it possible that enterprise could actually begin adopting a lot of these consumer-like interfaces and user experiences and leapfrog in some regards because of the use of AI and the enterprise nature and the security capabilities that a company like this can bring? I don't know, maybe that's a stretch, but the gap between consumer and enterprise has to close. It is closing, and I think it will continue to close. >> I think it's the automation piece, to automate themselves out of their customer base. As more and more things are automated, there's going to be less and less and less people looking at the screen to do fewer tasks in terms of just an in. Blind spots always come where you're not looking, that's what's going to hit them, but certainly as more and more of this mundane stuff can be automated, if they can actually execute their vision so these autocategorization and autorouting and things are getting solved before they get to a customer service agent, happen, then their C-base licenses, but that's why they're trying to find other places to go. Facilities management, HR management, integration on the human connection across multiple applications, and to even these other systems, like we've heard about on the HR side, etc. So, I think that's, as the nature of work changes, what will people be doing with their work, or are they just going to be getting assigned tasks to go execute what the machines can't do? It's going to be interesting to watch it evolve. >> Well, and then coming back to the top of this segment, the developers, and that's really where the innovation occurs. The developer ecosystem here continues to grow. The importance of developers is very well understood. We've seen it previously with companies like Microsoft. We see all the big enterprise companies trying to appeal to the developer community. Certainly Amazon, Google, having great, very strong developer ecosystems, Apple as well, Facebook, and so forth. Enterprise guys continue to struggle, frankly, in that regard, and IBM's done a good job with Bluemix, but it's been a real heavy lift for IBM, HP. We've talked to, from Kadifa to all their software execs, and they just never were able to figure it out. Oracle kind of lost its developer edge, despite the fact that it owns Java now, and it's trying to get that back, whereas, as they say, ServiceNow just says, "Hey, let's have a game," and they throw their glove in the field and boom, everybody shows up. >> Think of the focus of a SaaS software company, or even like an Amazon, AWS, right? Everyone here in the company is working on platforms and derivative products from that platform. They don't have this hardware group, that hardware group, this software group, that software group. It's a single application at the end of the day. Salesforce is a single application at the end of the day, work day, single application at the end of the day. AWS, infrastructure for customers at the end of the day. So I think that gives them a huge advantage in terms of focus, everybody going in the same direction, and ability to execute. >> Everybody talks about platform as a service, and it's really, a lot of people say that whole market's collapsing. It's IaaS+, think Amazon, and it's SaaS-, think Salesforce and ServiceNow. All right, we've got to wrap. Keep it right there, buddy. We'll be back with our next guest at theCUBE, we're live, Day 3 from Knowledge17. We're right back. (upbeat music)