>> From San Francisco, it's theCUBE covering Sumo Logic Illuminate 2018. (techy music) Now here's Jeff Frick. >> Hey, welcome back, everybody. Jeff Frick here with theCUBE. We're at the Hyatt Regency, San Francsico International Airport in Burlingame. It's Sumo Logic Illuminate 2018, about 600 people, I think it's three times bigger than the conference last year, it's growing really fast. They got a really interesting thing going on with kind of the silent disco. All the sessions are in one room, everybody's got different headphones on so you can listen to any session. I've never, never seen that before, but we're excited to have a partner of theirs on a big announcement today. He's Eldon Sprickerhoff, the founder of eSentire, welcome. >> Jeff, great to be here. >> Absolutely, so you guys had a big announcement today, what was your big announcement? >> So, we have formally partnered with Sumo Logic to work on, so extend our visibility into native applications, cloud, and everything within a hybrid security. >> Okay, so let's back up a little bit for folks-- >> Sure. >> That aren't familiar with eSentire, what are you guys all about, how long have you been around, what's your core business? >> Sure, so we're a manage, detection, and response firm. So, basically we're looking at the attacks that made it through all the infrastructure that was currently in place. You know, firewalls and web application firewalls, and everything that you put in place, and I used to call it embedded incident response, but the idea is to hunt for the attacks as they're going on, so time is a very, you know, of the essence to detect these attacks and shoot them down. We've been in business for, it's almost 17 years. So, it was in 2001, and this is, you know, the biggest thing was, at the time, to have full visibility into attacks, be able to play back attacks, to be able to build our own threat intelligence, and so on. This is, so you know, over 15 years worth of this kind of practice and process put into place, it's something that was very revolutionary at the time and the market is just sort of catching up to it now. >> Right, right, now the other thing that of course changed significantly since 17 years ago was public cloud and the adoption of public cloud, private cloud, hybrid cloud, so how has that really changed your market? Was that a great new opportunity? I assume your original solution was on-prem >> Yep. >> Suddenly now all these workloads are moving to the proud, so how did you, or cloud, how did you guys respond to that? >> You know, so we know that, again, logging is a very important piece of getting full visibility into attacks that are going on in the network. The move into the cloud, of course, it's inevitable. You know, it's never going to be stopped, and it's something where we had a chance to sit back and we said, "Look, we recognize "that there's a need for this kind of visibility. "We don't want to build it ourselves." Some of our strength has come from building up the data analytics, and so on, that you'll, from the various signals that we get-- >> Right. >> What we're going to end up doing, you know, rather than building it ourselves, let's find the partner that can do it the best and see what is the most complementary to our methodology and our process, and so we looked at about a dozen different firms that offered this kind of thing and went with Sumo Logic as a result. You know, one of the biggest pieces was even, you know, a lot of our clients are in the mid-size market. They're not as necessarily enthusiastic about moving to cloud, although pretty much everybody has some kind of hybrid piece there. Even our most, you know, anti-cloud clients said, you know, basically in five years 70% plus of our apps and our workload will be in the cloud, but they're not in any necessarily in a rush to get there. >> Right, right. >> So, again, this was a realization that it's not going to go away. We need to find a partner that, again, works best with our sort of data analytics pipeline and the same kind of thought process behind that, and you know, not being hampered by the... You know, necessarily being on-prem, and that was, again, that was why we eventually-- >> Right. >> We went with Sumo Logic. >> So, how's your business changed fundamentally in this kind of hybrid cloud world? We also have all this crazy, you know, API economy, everything is connected to everything else, and then you've got this kind of interesting attribute of many cloud workloads, which is they don't last very long, or they change very, very quickly. They blow up, they come down, they're turned on, they turn off. How has that impacted the way you guys get your work done? >> So, you know, we're very comfortable with ephemeral workloads and attacks, but the idea of being, again, being able to respond very quickly to threats, even, you know, given servers that are, again, very short-lived, makes it even more important that the data that we pull from our existing clients and other vectors, you know, such as, you know, indicators of compromise or indicators of concern, that we can move very quickly, that we don't have the luxury of, you know, the next day getting analysis-- >> Right. >> Or sort of a nine-to-five sort of analysis and response window. That shrinks the windows even down further. >> Right, so the other thing that's pretty interesting... You know, you just said you've got like 15, 18 years worth of data. How much of that can you use to build machine learning and AI to see, you know, kind of patterns, things you've seen before, and to build some of that intelligence behind... I always think of the poor guy that rips off a bank for the first time, right? >> Right. >> It's his first time, he needed some cash, he got stupid and went in and grabbed... >> Right. >> But the policeman has seen that thing, (chuckles) you know-- >> And methodology-- >> A thousand times, right? >> Right, right right, right, yeah. >> He knows exactly where to look. He knows right where the bodies are buried, so I would imagine you've got a tremendous amount of insight that you guys can leverage in your own kind of threat detection and threat analysis. >> Yeah, yeah, that's exactly... So, you know, my role as the chief innovation officer is to drive value out of the data that we've gathered, and we've, you know, again, when we have, you know, petabytes across our client base of stored data, whether it's attack data or metadata. I said, "There's a lot of gold in them "thar hills." >> Right, right. >> And you know, part of it is do we have the right tooling to be able to access and use that data? What kind of inferences can we make from things we've seen before? So, you know, sort of like the broken windows methodology so that you expect that a certain neighborhood will be, is more likely to be attacked, and so on. So, it's a very exciting time to be in this space, right? >> Right. >> And again, given the, you know, almost 17 years worth of data and knowledge and process, I think we have a headstart against our competitors, our, you know, would-be competitors, and having access to this data and sort of the tooling to access this data that we're getting from Sumo Logic, is going to be critical in our success. >> Right, so don't share any trade secrets, but I'm curious how the strategies for the bad guys have evolved when they know that a significant amount of what they're going after sits in a public cloud that's got a whole nother layer of security and infrastructure that's been put in place by Azure or AWS or GCP. >> Yep. >> How has that changed the way that they attack those opportunities, and then how has that impacted your business and what you're doing about it? >> You know, so there's a lot of sort of interesting use cases, edge cases, that come out of this. Some of the things that we've seen that are, again, sort of challenges will be that there's attackers that have gotten quite a bit more sophisticated, and rather than going off into sort of edge cases, like one by one attacks that they go up a level and they're attacking the infrastructure themselves. So, you know, we're seeing cases where... Even this year we discovered an attack against a management of endpoint solutions, so it's of packaging of software that goes out into endpoints, and they attacked that vendor in the cloud themselves, so that was hosted, you know, a hosted solution that you would not necessarily have seen unless you were looking for some very unusual characteristics, and this is not your, you're not going to get that from the public cloud. You know, given that shared model in a cloud, you're responsible for a good portion of the infrastructure that you support. >> Right. >> It requires, it means that you have to get past sort of things like well known signatures and you really have to focus on more of the unusual behavior, build up a baseline, and then be able to dig deep into the attack vectors, and you know, every single part of the layer that, you know, whether it, not just sort of IP addresses that are bad, but it's... It requires, again, as more visibility in places that you may not necessarily have visibility. You know, so every cloud vendor that, you know, that is, especially the big three, they're ramping up their, the data that's available. >> Right. >> So, I think AWS still leads with, you know, a lot of things with Macy recently from the machine learning piece, so they're trying to give more visibility, and what you do with that data is what's critical. >> Right. >> Once you, you know, once they give you that visibility, what can you do with that data? Can you rapidly make decisions on it and be able to push that out across a complete client base? >> Right, so I'd love to get your perspective again, you've been doing this for a long time, on kind of the change of the landscape from the kid hacker who's going to go in and change his grade from a C to a B-- >> Yep, yep. >> Or he's playing games or he wants to put some splashy page up. >> Right. >> So, now, you know, state sponsored hackers, which you know are much more strategic, much better resourced, much more sophisticated. You know, how have you seen that kind of evolve and how has, are you and the industry been responding directly to that? >> Yeah, so we've seen, again, some really incredible nation state attack vectors. You know, some of the most sophisticated tooling that you can imagine we've seen from... And it's difficult, often, to be able to say that's absolutely nation state, right? Attribution is always tough-- >> Right. >> And I'm loathe to do this. There are cases that, you know, across our client base, that we have seen attacks that were so sophisticated and with a purpose, like a very fine purpose. They only could've been from nation state. It is the most, you know, without having to go out on a limb at all. >> Right. >> It just makes sense, and so it is incredible how determined and how well-tooled these attack vectors are. >> Right. >> And this is, this is not hyperbole, I'm a zero hyperbole guy. >> Right, right. And I assume the safe assumption, probably the good working assumption just like no-trust networking, is you're going to get breached somehow, some way, sometime. >> Yep, yep. >> And it's really about identifying it, responding to it, shutting it off, and trying to keep that window closed for the next time around. >> You know, I even go so far as to say it's not a question of when, like you are. >> Right, you are, they're already in, right? You just haven't found them yet. (laughs) >> Somebody, yeah, somebody, whether it's an external vector, you know, or an insider, there's, you know... The odds are good if you are of any reasonable size, there's somebody who's doing something they should not. >> Right, right, all right, so last question. >> Yeah. >> We were just at AT&T Spark's event earlier this week talking about 5G, right, and 5G is coming. They did their first call, AT&T's rolling out to all these cities. >> Right. >> So, 5G and IoT and industrial IoT are suddenly going to multiply your threat-- >> Attack base, yep. >> Attack base by orders of magnitude. What are, you know, kind of what are some of your thoughts as an industry veteran, how are you preparing for that? Do people really understand what's coming down the pike with 5G? I don't think they do. >> Not at all, not at all. (laughs) You know, when we're talking about, again, the biggest things that we're working on right now are how do we deal with scale and visibility of signals, so you know, a lot of systems do a great job of generating signals, but they're not necessarily equipped to deal with the response piece, and that's, those are some of the challenges that we're dealing with. How do you deal with the increased in scale and increase of vector, of number of vectors, attackers, and the size of the attack space themselves. >> Crazy, crazy stuff coming. (laughs) >> It's a great time to be in this industry. >> That's true, all right, Eldon, well, congrats on the announcement and thanks for taking a few minutes with us today. >> Thank you very much. >> All right, he's Eldon, I'm Jeff, you're watching theCUBE. We're at Sumo Logic Illuminate 2018, thanks for watching. (techy music)

>> From San Francisco, it's theCUBE, covering Sumo Logic Illuminate 2018. Now, here's Jeff Frick. Hey welcome back everybody, Jeff Frick here with theCUBE. We are wrapping up a full day of coverage here at Sumo Logic Illuminate at the Hyatt, San Francisco airport, it's been a great day. 600 people here and we're excited to wrap our day with the co-founder of Sumo Logic, Christian Beeden, co-founder and- >> CTO. >> CTO, very good. Christian, love to get your perspective on this event. I think this is the second year you've had the event, it's grown a lot since last year. Kind of your perspective as you walk around and look at all these people that are completely engaged in something you started years ago. >> Yeah I know, it's humiliating in many ways and humbling I guess, is the word that I'm looking for. We are building software and that's always how I've looked at it.

(upbeat techno music) >> From San Francisco, it's theCUBE. Covering Sumo Logic Illuminate 2018. Now, here's Jeff Frick. >> Hey welcome back everybody, Jeff Frick here with theCUBE. We're at Sumo Logic Illuminate, at the Hyatt, at the airport in Burlingame. We're excited to have, from Virgin Money Digital Bank, two great guests, we love to get customers on, Andy Makings, he is the head of Cloud operations, Andy, good to see you and Julian Howe, head of Cloud Business Office. >> Hi >> So welcome gentlemen. >> Thank you. >> Great to be here. >> How're you liking the weather? >> It's great. >> Improvement already. (laughing) >> Improvement already, alright. So let's jump into it Virgin Money Digital Bank, what is that exactly? >> Yep. >> Do you want to take that? >> Oh okay, I've been there longer, yeah. 2017, start of 2017, they decided to build a completely new digital bank, for Virgin Money, as an offshoot to the core bank, Virgin Money Brand, using the same banking license with our partner, TenX Future Technologies in London. So building a bank from scratch, whole new business model, data driven, data analytics, Big Data DevOps Agile, whole new business model completely. >> So just starting in 2017 so, you're still pretty early on the journey? >> Yeah, so still in the build phase, pilot phase, and then go live next year. >> So A, what are the key drivers to that decision? That's a pretty innovative decision, which doesn't surprise us, right? Virgin always seems to be kind of out on the leading edge but, when the conversation happened, what is a hundred percent digital bank? How is that different than a traditional bank, besides obvious things, like branches, but, what are some of the motivations, some of the attributes? >> I think they wanted to leverage the brand, of course, Virgin, 'cause there's a lot of new digital bank start ups, which they're competing against. So they thought , let's do it from scratch, let's do it how we want it, make it truly focus on data, driving customer value through the data. And they thought, we can compete because we've got this big Virgin Digital Brand, that we can really use to get customer base. >> Right. >> Yeah, so I think that was the big driver, compared to what they're currently doing, with the bank, the core bank, and what they want to do with the brand new bank. >> Wow. But it's not co-mingled so you're not leveraging existing data, existing clients, or all those things, or are you seeing kind of a transfer over? >> Eventually we may, but that's the future. Yeah, the first thing is to launch the digital bank and then we'll see where the Big Data platform, that we're putting in, drives. Yeah, it makes sense to economies of scale to obviously migrate the rest of the customers. >> So when does it launch, what's the timeframe? >> 2019. >> 2019? >> Yeah, absolutely. >> Okay, so you're here at Sumo Logic, what role is Sumo playing in this big project? >> Well, so from my perspective, so I'm looking at, so Andy's been involved in, as he said, for the last 12 months, in terms of building the new platform, really making sure that we're bringing on the bleeding edge technologies, and tech partners and, certainly from my perspective, it's around making sure that I understand who we're going with, what technologies we're using, and how we can utilize those technologies, going forward, to really make sure that our customers are getting the best service from the new digital proposition. >> Right. >> And Sumo Logic is absolutely part of that. >> And are you building your own cloud eco system, in the back, or are you using one of the public clouds? >> Yeah, I'm using Amazon, Amazon public cloud. >> Using Amazon public cloud. >> Yeah, so my team's responsible for building the Big Data platform, TenX Future Technologies are responsible for building the API based banking platform, and then we take streams of data into the data and analytics platform that we're building. So Sumo, obviously, is our logging platform, and we'll then use more and more features of Sumo as they release, so, logging initially, everything goes into Sumo, for the whole of the Amazon platform that we're building, and the data lake, and then what we'll do later on is we just started beta work to do the SIM implementation for security and then we're revolutionizing the SOCs, security operation center, as well to be cloud based, sort of driven because, obviously traditionally, we've been hosted in data centers. >> Right, so you're using it now as part of your build-out process, but then you'll be using it again obviously in your operations as well. >> Absolutely. And yeah and some of the messaging out from this morning with the keynote around just the business intelligence and customer metrics and data that Sumo Logic can almost sort of draw in and present back. >> Right. >> I think that's really powerful. >> Right, are there certain kind of customer features that you look forward to offering that you just can't do in the traditional bank or is it more a lot of kind of marginal improvements because you've got the data? >> It's more the agility, I think. >> Yeah. >> Agility of build. Agility of delivering new business features so it's business driven. As I say we're doing proper DevOps, proper agile across the business in the new digital bank. >> Right. >> Whereas before it's more traditional in the core bank, as we call it. >> Right. >> So it's silos of teams, sand storage, yeah, systems administrators, legacy, so. >> And it is, yeah, that transition into a digital business, as well so how we're set up and how we're aligned, not just the technologies that we're looking to use and the companies we're looking to partner with. >> Right, so on the data driven, you know, being a data driven company in this new bank, I'm fascinated by some of the financing options that are there now, I mean these are some of the pure digital plays that you've been talking about where they're making loan decisions based on some really strange factors that you would think, no way could you make this loan based on a traditional kind of analysis, you would never do it. >> Yep. >> And yet they're pulling some data somewhere that's telling them that this is actually a good loan, so I assume those are the types of things you're looking forward to? >> Yeah, of course. So when we take the feeds from obviously TenX, the platform that TenX is providing with the new customers but you also take feeds from the existing data warehouses, yeah and then we build business models on top of that in the data lake with the data science team and they then get pushed back in to feed scoring models and things like that across the digital platform. And that will just grow and grow. There'll be more and more models as the business gets more mature. >> Right, any super big hurdles that you didn't anticipate that you got to get over to make this happen? >> Technically no, I think more about business transformation. Yeah, we're still part of a bigger bank that holds a bank licensing so a lot of it's around education of cloud, public cloud so that's been key, we've done quite a lot of presentations to the core bank. Especially around the security teams and managing expectations and what they need to look at and how dynamic. We're using LAMDA a lot, so they've got to get their head around how all that works and yeah, what they're doing with that and how dynamic it is. We can spin out thousands of servers in minutes. That's been a bit of a hurdle. >> Right. >> But I think we're getting there and I think the next few months as we build more of the platform we'll definitely get there better. >> Yeah. >> And I think you hit the nail on the head around agility. It's being agile enough and being able to keep pace with, this, the innovation you see with companies like Sumo Logic. >> Right so it's like the parent Virgin Bank kind of looking over the shoulder, going, hey, hey, hey, what're you got? How do I get some of that? >> No, they're fully involved, obviously. They're excited, same as we are, by the prospect of what we're doing because it should drive more customers. >> Well I was going to say, is there going to be some spillover, I would imagine, in terms of innovation and features and those types of things as well? >> Yeah. >> I know already some of the tools we're putting in, we've gone through the pain of going past the security validation and put in, they're now looking and go, well actually that's really useful for hybrid cloud if you want to move some of the existing workloads into public cloud. If we want to, say, leverage marketing or leverage log platforms or leverage monitoring platforms? >> Right. >> As well as the automation we're putting in, we can easily, all the designs have been built to bring in other business units and business areas within the current business. >> Yeah, I'm curious was there push back on using a public cloud for this all 100% digital bank? How did that decision finally get sorted out? I mean, I think generally we're past it for a lot of people obviously in our business but I would imagine, there's still some stodgy guys that are, you know, wearing very expensive suits in mahogany row that are probably like, are you kidding me, you know? >> Yeah, there's still a lot of compliance to sort out. Obviously we've done some, there's more to do as we go nearer to production. >> Yeah. >> There's been some hurdles, we'd be lying if we said there wasn't. >> Right. >> But there's definitely been some hurdles but I think we're getting there and of course, other additional banks have done it in Amazon as well. >> Exactly. >> You're following that model and you need to get through the regulatory compliance. >> And it's about having, making decisions based on facts and there's increasing numbers of facts around how secure and how successful and the benefits that cloud platforms give you. >> Right, it took a while for the facts to kind of out weigh the hype, right? Not so much the hype but the scare. >> The scare is thing, yeah, once you can show, you know we did a BAC late last year to show that we could do it and it was secure and it went through more pen testing than most of the current products would go through, purely because of that scare. >> Right, right. >> They were scared of going to public cloud. >> Interesting. >> Yeah. >> So when again is the anticipated launch date? I won't hold you to it, I'm not-- >> Yeah, 2019. >> Yeah so next year. >> 2019, yeah. >> Yeah, 2019. >> Sometime between January 1 and December 30th? >> Yeah, yeah. (laughing) >> I think it's Q1, I think officially it's Q1. >> Alright. >> Early rather than late. >> Early rather than later, yes. >> It's a great story, I mean an old bank coming out with 100% digital bank. >> Yeah. >> It'd be an interesting story to watch unfold, we'll look forward to it. >> Absolutely. >> Yeah, thank you. >> Alright Andy, Julian, thanks for taking a few minutes of your day and I hope you enjoy the rest of your time almost in San Francisco, you got to get up there, at least one, right? >> Yeah, we're going to try to go there, yeah. >> Alright he's Andy, he's Julian, I'm Jeff. You're watching theCUBE. We're at Sumo Logic Illuminate 2018. Thanks for watching. (upbeat techno music)

>> From San Francisco, It's theCUBE. Covering Sumo Logic Illuminate 2018. Now here's Jeff Frick. >> Hey welcome back everybody. Jeff Frick here with theCUBE. We are at Sumo Logic Illuminate 2018: about 600 people. I think its three times as big as it was last year here at the Hyatt San Francisco Airport in Burlingame, and on of the big topics of today is the release of this new report. It's called The State of Modern Applications in DevOps Security, and to talk all about it and the results and kind of the process we are excited to have Kalyan Ramanathan, excuse me, VP of Product Marketing at Sumo Logic. Welcome. >> Thank you, Jeff. >> So you've been doing this report for a while, correct? >> Yeah, exactly, I think this is the third version of this report, and from what we know the first and only report that looks at how, you know, leading edge customers actually build, run, manage, and secure their applications in public cloud environments. >> Right, so just a little history for people that aren't familiar: Sumo launched in the cloud natively, right, and I think you guys launched on AWS. >> Absolutely. >> Way back when, I think, one of our very first AWS shows we went to in 2013, Summit San Francisco, I remember it well, we had you guys on, and so you guys have really grown along with AWS, but obviously you have expanded well beyond just simply inside of AWS. >> That's right. So, the company was founded in 2010, and we were one of the first big data services to run on AWS. I think our founders, you know, ran into one of the AWS architects who describe this new thing called a cloud, and they were completely smitten by it. They thought that this was the next new wave of how services are going to be delivered, so it just made a lot of sense to build this machine data analytics platform, that we were building, or that we were planning to build on AWS. >> Right. >> The scalability, the agility, the, ya know, the flexibility that AWS offered was exactly what our platform needed, and so this was a marriage made in heaven. But we can support applications that run just about anywhere. We obviously support applications running on AWS extremely well; that's our DNA. We get those applications, because we build and run those applications ourselves, but we also support Azure. We support GCP. We support hybrid environments. Many of our customers, ya know, are either, ya know, built in the cloud, and they know only cloud, but a few of them are also making the transition to the cloud, are migrating their applications to the cloud, and you know, we believe that we live in an age where flexibility is extremely important, and we support our customers where ever their applications are today. >> Right, so let's look at some of the findings, so. >> Absolutely. >> Just from a process point of view, you interviewed your customer data base, right? Your, your numbers here? >> Yeah, yeah, I think, yeah. We looked at our 16 hundred customers. >> Sixteen hundred customers, okay. >> And an important point to make out here is that we don't interview our customers. What we do is to, essentially, collect data from our customers, which is what we do when we are doing machine data analytics, we anonymize those data, and we represent as to what is happening in terms of these applications. How do our customers build these applications, you know, manage them, and secure them? >> Right. >> So this is not a >> It's the real data, though. >> It's real data. >> This is not, this is not what they think they know, and they're going to answer the survey. >> Absolutely. Exactly. Right. >> And all the survey biases that can come up. >> You are very right, I mean, you know, that's what makes this report unique, right? >> Right, right. >> It's the first report where we're actually reflecting what customers actually do. It's not a survey. It's not an aggregation of, you know, data from ten other sources. This is as close to truth as you can get in terms of running and building and securing applications. >> Right. >> In the cloud environment. >> So, I was happy to see that the data supports a number of the hypotheses that we derive at a lot of the shows. >> Absolutely. >> That we go through. You know, right of the top: Docker and the adoption of Kubernetes in orchestration is growing rapidly. >> Absolutely, I mean, ya know, everywhere you go you hear containers: container this, container that, so, ya know, we see a similar adoption. Docker has grown from 14 percent to about 28 percent in this, as we see in this report, but what's interesting is also the growth of Kubernetes and orchestration, right? If you were to ask anyone, even in this conference, you know, about orchestration, let's say two or three years ago, and even the word Kubernetes, ya know, I'm sure you'd have gotten blank stares. >> Right, right. >> Here we are, two years into Kubernetes becoming, you know, somewhat mainstream, and we are already starting to see 30 per cent adoption of orchestration within AWS, and out of that 30 per cent, we almost see fifteen per cent of those folks using Kubernetes as a native technology. AWS has just announced their own Kubernetes service. I am sure if, when we have this conversation next year, >> Right. >> Kubernetes, you know, will become a household name. You will see 30 per cent adoption of Kubernetes alone, >> Right. >> Ya know, in a report of this kind. >> Well it's funny: when we were at VMworld a couple weeks ago, and Kubernetes was both in Pat's, Pat Gelsinger's keynote. >> Uh-huh. >> As well as Sonjay's, you know, so it's just, it really shows how fast in this type of a world a new technology adoption can just be put into place. >> Yeah, I mean, if you bring the right capabilities, if you have the right support, which is what Kubernetes does, and, obviously, if you have the right backing, you know, in the form of Google, obviously, incubating this project and then, you know, promoting it as an open source standard, and everybody is now falling behind it. Ya know, we support it. We hear it from our customers, and, you know, the data also bears this out. >> Right, so what about on the database side? What did you find on the database side? >> Yeah, I mean, the database results are always interesting for us, right? You know, I think the most important thing that we learned is that, you know, as customers are building apps in their public cloud environments, they really have a choice, ya know? If you were to build an on-prem, you know, application, once upon a time, I mean, you are usually stuck with Oracle or, ya know, MySQL or SQL Silver or some of those standard database fares everyone has heard about. >> Right. >> But when you, now, go to the cloud, when you migrate to the cloud, or when you are, you know, incubating your applications in the cloud to begin with, you want to re-think your database layer. This is the core layer that powers your application, and there are lots more, ya know, opportunities to, and options out there. >> Right. >> So, what we are seeing is, one, the growth of no-SQL databases: they are way more scalable, ya know, they handle big data way better that, ya know, traditional SQL databases, so we're definitely seeing a growth of that, of no-SQL databases. >> Right. >> What's also interesting is that, ya know, is customers have the choice. They are looking at other forms of databases. Ya know, I could look at Redis, I could look at MongoDB, I could look at Posgres, and, right, I'm not stuck going back to, ya know, our favorite Oracle or SQL Silver anymore. >> Right. What strikes me is that the definition of the requirement has been flipped upside-down. Before it was, "What infrastructure do we have? What's available that IT can deliver to me? What do we have licenses for, and what can I build on top of?" Now the application has taken center stage, so now it's "This is what I want to do with my application. What is it that I need underneath the covers to deliver that capability?" So it really flipped the whole thing on its head. >> Ya know, this also goes back to that, you know, sort of the democratization of decisions where, you know, developers, now, can make these choices. You know, once upon a time, right, I mean, someone, a muckity-muck in your organization says Oracle is the way to go, and everybody follows suite, follows suit. That's not the case any more, right? >> Right. >> I mean, the engineer, they're a developer who is building their application, especially in the microservices world, they can make choices in terms of what is a data server that they may choose to build into that microservcie? And that doesn't have to be Oracle every time. It doesn't have to be SQL Silver every time. You know, if Redis makes sense, if MongoDB makes sense, let's go build that into our into our platform. >> Right, so, another one, you know, serverless is all the hot buzz, and clearly that is supported here with some of the data around Lambda adoption. >> Yeah, I mean, Lambda growth, you know, continues to astound us. We are seeing Lambda grow from twelve per cent two years ago, which is when we did our first report, to now, you know, almost 30 per cent, you know? So, imagine that, right: one in three enterprises today are using Lambda, and this is a technology that is very easy to use, but architecture-wise, you need to re-think how you are putting your applications together with Lambda, and we are starting to see, you know, some wide-spread Lambda adoption, you know, within enterprises. >> Right, but isn't that the ultimate goal, I mean, as we get closer and closer to, you know, atomic versions of store, compute, & networking, I mean, shouldn't it all, ultimately, get there. >> Yeah. >> I mean, there's requirements, and, you know, there's reality I don't deal, you know, luckily I don't have to go turn the stuff on and run it, but, you know, that is the vision, right? Atomic units of compute, atomic units of store, atomic units of network. >> Yeah, I mean, look, serverless is the ultimate Nirvana when it comes to the cloud, right? I mean, the notion of the cloud is that, you know, I have an application. It needs to run. I don't worry about the infrastructure, and to a certain extent, I don't even worry about the management. So, serverless and Lambda is the manifestation of that. >> Right. >> Right, and what we are starting to see is that many customers are, at least dabbling with Lambda. Now, I won't say that customers are building their core application with Lambda yet, because that requires a re-think of their application itself, but what we are starting to see is that Lambda is used in DevOps, Lambda is used in integration, Lambda is a glue-ware that sort of ties all of these applications together. >> Right. >> In fact, you know, this report that we put together, a lot of it has actually been put together on the back of Lambda. We use Lambda extensively to collect this kind of data, and create a report of this kind. >> (chuckles) That's great! Another piece I wanted to make sure that we talked about is really, kind of, the break-down of the clouds. >> Uh-huh. >> Obviously you guys have a huge percentage of your business is, you know, you ask customers, you guys were born in AWS. >> That's right. >> That seems pretty logical, but what's interesting is a lot of multi-cloud, so, you know, I don't know if you distinguish between multi-cloud, hyper-cloud, but at the end of the day, as I think Ramin talked about in the keynote, right, there's going to be different places for different workloads. >> Absolutely. You know, look, as you rightfully pointed out, we are born in AWS, so we have an affinity to AWS, and so AWS customers also have an affinity to Sumo Logic, so it's not wonder that a big swath of our customers are built in AWS. Now, having said that, what we are also seeing is actually an acceleration of our customers, you know, adopting more and more AWS. I mean, they are the leaders in the space. I mean, I think nobody can, nobody can question that statistics. What is interesting, though, is that we are starting to see increased adoption of multi-cloud. We saw about five per cent of our customers dabble in multi-cloud last year. We are at close to ten per cent this year. We are also seeing increased adoption of Azure. We had a, you know, about five per cent of our customers use Azure last year. We are starting to see almost, I should say about eight per cent of our customers used Azure last year. We saw, we're seeing about fifteen per cent of our customers use Azure this year. >> Right, right. >> Right, so Azure is a, you know, has definitely become a very credible second cloud alternative for many of our customers. >> Sure. >> Now, we do see interest in GCP. It's not translated into lots of GCP adoption in production environments yet, but we're definitely seeing that increased interest, and I'm sure, you know, when we put this report together next year, you'll see some very credible and statistically relevant GCP data in this report. >> Right, right, so, Kalyan, there's a lot here, and we could go on for (chuckles) and on and on. So, people can go to the website. They can download the report, but... It's so great, but what I like most about this report is you lay out the facts, right, you lay out your findings, people can question your data source or this or that, but you lay out your methodology, but then you have very specific instructions for the IT buyer about what they should consider, and I think that is so powerful, because I think from the position of an IT purchaser today, >> Right. >> They've got to just be getting creamed with, you know, like, with things we're talkin' about, like, with serverless and Lambda and security and DevOps and >> Right. >> And the pace of change for them keeps going faster, so where do they even begin when they're doin' this kind of analysis? It's not just putting it out for an RFP anymore, right? >> Yeah, I mean, that was the intent of this report, right? I mean, at the, you know, when we started this report our goal was to provide accurate, real-time information about, you know, where are these modern apps in the public cloud going? You know, our leading-edge customers, like Airbnb and the Twitters and the Salesforce and the Adobes, know how to do this well, but there is a huge swath of our community that is, in some sense, perplexed, right? I mean, they see this cloud adoption happening. They see this cloud wave coming. They have cut their teeth on, you know, data centers and applications in the data center. How do I make that transition to the cloud? How do I, you know, follow these cloud-first companies and learn from these companies? And, so, what we wanted to do was to collect this data, anonymously surface this data, and provide, you know, this insight to this community so that they can, you know, in some sense emulate, you know, these leading-edge companies and learn how to architect, build, run and secure their apps. >> Right, right, and I love this little, you know, kind of, the new stack, if you will, the architecture set-up. >> Right. >> Cake chart that you've done in the past. All right, great! So, a lot of, ton of information. I'll give you the last word as we're here at Illuminate, triple last year's numbers. A little bit about where you guys are goin' next. What's, kind of, top of your mind? >> You know, look, you know, Sumo Logic, as a company, you know, we are doing exceptionally well in this machine data analytics space. We are the only cloud-native machine data analytics vendor. We are where the market is going, right? We understand cloud; the apps are going to the cloud. We know how to manage these apps exceptionally well, but more importantly, you know, we think that it's also important and it behooves us to make sure that we take our developer community, our ops community, our security community along with us, and that's the intent of this report. >> Right. >> It's to not sell product, though we do want to sell it eventually. >> Yeah. >> But it's to provide you guys, actually I should say, provide the community with the right kinds of information so that, you know, they can do their jobs better. >> Right, right. >> That's the goal of Sumo Logic. It's all about, you know, empowering the people who power these modern apps, which is actually the theme of this event itself. >> Well, very good. Well, we'll leave it there, and thanks for taking a few minutes of your time. >> Thank you very much, Jeff. >> All right, he's Kalyan. I'm Jeff. You're watchin' theCUBE. We're at Sumo Logic Illuminate at San Francisco Hyatt Regency by the airport. See ya next time. (hip music)

>> From San Francisco, it's theCUBE covering Sumo Logic Illuminate 2018. (techy music) Now here's Jeff Frick. >> Hey, welcome back, everybody. Jeff Frick here with theCUBE. We're at Sumo Logic Illuminate, we're at the San Francisco Hyatt Regency by the airport. 600 people, three times bigger than last year. They got one of the coolest things I've ever seen. They got like the silent disco in the expo area. Everyone's listening to their session, they all got headphones on. Ton a people, you can't hear a thing. Pretty innovative, I've never seen anything like that. We're excited to have our next guest, John Visneski, he's a director of information security and data protection officer for the Pokémon company, John, great to see you. >> Yeah, happy to be here, and there's free coffee, which is why I showed up. >> The free coffee. >> Absolutely. >> And they're not taking it away, that's-- >> And they're not taking it away. >> No, you can tell a good conference from a bad conference, the bad ones wheel it out and take it away and the good ones just leave it out all day. >> I like so much free coffee at some point I'll probably have a heart attack half way through and you'll have to resuscitate me. >> Don't do that. >> So, I apologize in advance. >> Don't do that, don't do that. (laughs) So, tell us a little a little bit about what you do. Everyone knows Pokémon, right? >> Yeah. >> It's a great brand, great global brand. >> Absolutely. >> What are some of the projects you're working on behind the scenes that most people probably aren't thinking about when they think about Pokémon? >> Yeah, well absolutely, I think in this day and age the first thing people think about when they think about our brand is Pokémon Go, right, and with that sort of explosion of user base what comes with that is this giant lake of data, right, and so my job primarily, my team's job is to protect our customers, right? One of our core values is child safety, so we take security and privacy very seriously, and so what we're working on right now is trying to figure out how do we wrap our arms around that data, and as a security team, how do we enable the business to move as fast as they want to move while keeping that data secure. We have a whole lot of awesome products that are coming up in the next two years, and while most security teams have a hard time keeping pace with that sort of thing-- >> Right. >> I like to think that we're sort of on the cutting edge of leveraging our security tools, like Sumo Logic, to operationalize our security team and make sure we're a business enabler-- >> Right >> Not just a return on investment. >> So, was the Pokémon Go explosive growth, had you seen anything like that? Was that kind of a seminal moment in terms of what you guys had to manage-- >> Yeah. >> On the backend. I mean, the numbers are giant. I saw something, 750 million users-- >> Yeah. >> Most of whom, or a lot of whom, are kids, so you've got the whole kid factor, under 18. >> Yeah. >> I mean, that was quite a phenomenon. >> You know, I don't think anyone ever plans for 750 million downloads, and when it happens the scalability issues that come with that are phenomenal. You know, one of the advantages we have as an organization is that we take child online privacy protection very seriously, so we're really well-postured from a policy perspective to understand as we scale, you know, what are the controls we need to put in place to ensure that our customers are kept safe. >> Right. >> But all the policy in the world doesn't make up for the fact that you still need a lot of horsepower to accommodate all that and make sure that people can go to gyms and all those sorts of things, and so it's been an interesting ride in that respect. >> So, where is it deployed? You guys on a cloud-based infrastructure or do you have on-prem? Kind of what's your backend look like? >> Absolutely, so we're AWS customer, so our customer-facing platforms are almost entirely in AWS, and we've been pretty happy. >> Good, so you could scale, you could scale to the 750. (laughs) >> You sure can, you sure can, the meter goes up, though, the meter goes up, for sure. >> Yes, the meter does go up. >> I mean, and so one of the things that that's presented to us is, you know, how do we think about security and how do we think about devops and how do we join those two things together to make sure that as we scale we're scaling in a way that is smart, right? >> Right, right. >> You can't just keep throwing instances at things because eventually your break your own cost curve, so how are we building smarter, not bigger-- >> Right. >> And not harder, if that makes sense. >> So, what are some the unique challenges because of the kids that are involved in your marketplace that you guys have to do that maybe someone... We had a guest on the other day who was involved in bedding, right, just by rule hopefully there's no kids on the bedding application-- >> Sure. >> But what are some of the special things you guys have to think about when you're dealing with minors? >> Yeah, absolutely, so there's the Child Online Privacy Protection Act, which kinds of governs how we're supposed to be handling data for children that are under 13, and then that gap in between 13 and 18, and so when we start thinking about user controls, particularly in this new environment with GDPR and some of the privacy standards that are coming out in the United States, you know, as we're building applications, or as we're building out the platform, design decisions need to be taken into account as far as, you know, what kind of a user is what age and how are we telling that people are telling that truthfully and how do we give them right to their data, or how do we give parents rights to their children's data in a way that's scalable, easy to understand, and really takes privacy to the forefront of us as a brand. >> Right, were there, I was wondering if you can share some of the stories of some of the trickier things that you guys had to work through that kind of give you an advantage because you've had to think thing. You know, like the whole parent, the whole parent-child relationship-- >> Yeah. >> Adds a completely different layer to just what is a user and what is a user ID. >> Yeah, I think one of the fascinating stories is with GDPR. It's kind of enabled us to really think through a lot of these tricky use cases, right? So, the Child Online Privacy Protection Act says that, you know, there's certain rules for children that are under 13. Well, so for GDPR you're able to make a subject access request for your own personal data. Well, at what point does a parent not have access to their child's data, is it at 13, is it at 18, and so thinking through those particular problem sets that as one of our customers ages up, because we'd like them to be lifelong customers-- >> Right, right. >> You know, how does their account change and how does their relationship with their parent account change along that journey. >> Right, so you got an interesting title, because you're an information security and data protection. >> Yeah. >> So, you've got both this explosion of data-- >> Yeah. >> That's coming in everyday that you do have to protect-- >> Absolutely. >> And make sure you got to keep on top of your AWS bill. >> Yep. >> At the same time you've got to bake the security in throughout the whole gamut. So, what are some of the things you're thinking about as you kind of plan for the future, other big roll-outs like Pokémon Go, that will make sure you're in a position to keep the data, mine the data, but not break the bank? >> Well, I think the first is this understanding that I think the future of information security is security and privacy, right? I think more and more people that are in my position are also going to be looked at in their organizations to make really due-diligent efforts at understanding what kind of data are we taking in, why are we taking in, what's the business justification, how long do we keep it, and really starting to think through and catalog that so that when our customers ask us the question, you know, "What kind of data do you have on me "and why are you keeping it for so long?" >> Right. >> We have a realistic answer, so that when a parent goes to let their child download one of our applications they know that they're downloading a safe space for their child to enjoy our brand. >> Right, it was GDPR for you guys just, "Oh, we've been there already." (laughs) You know, "We've been dealing with 13 year-olds "and kids and all these other kinds of regulations," or was that any type of a, kind of a game changer in the way you architect stuff, or is it more kind of compliance and regulation, and I guess the thing that I always crack up is the turn off, right? >> Right. >> Like if things are in a cloud, by rule they're nowhere, they're everywhere, right? >> Right. >> That great movie that came out years ago. >> Well, I mean, I think, you know, we had a headstart because we were already focused on child safety and protecting our data, but I think with a lot of companies, you know, you're still, there's so many policies you need to put in place and there are so many, you know, new ways you need to think about how that data's harvested and where it's going to live and visibility in all of your systems into that data. You know, honestly I think we were more 80% policy and 20% technical implementation because we kind of had that headstart, but 80% of policy is still a whole lot of policy. >> Right, right. >> But the way we think about it is GDPR wasn't a line in the sand, GDPR's just a new way of living, and that needs to be our privacy standard for our entire customer base, not just our European Union customers. >> Right, right. >> Because at the end of the day, it doesn't matter if you live in Berlin or you live in Nebraska, you want to make sure that your data's safe and your child's data's safe and you have that ownership. >> Right. >> And I think at the Pokémon Company we take that pride and ownership in letting our customers own their own data very seriously. At the end of the day, privacy is just as much of a product as one of our new applications. >> Interesting way to think about it. So, we're at Sumo Logic Illuminate. >> Yep. >> Tell us a little bit about your relationship with Sumo Logic, why did you choose to go with them, give us a little background there. >> Absolutely, you know, I think the day and age where a vendor-customer relationship is about the customer, you know, presenting their budget and then saying, "Give me stuff"-- >> Right. >> Is over, right? So, just as much as I want to make sure that we are in business with vendors that have a vested interest in seeing us be successful, you know, I think vendors now have a vested interest in making sure that they're doing business with customers that have that same in mind, so that means that, you know, my team needs to show up on time. My team needs to be prepared for meetings, and all those sorts of things, and to that end Sumo has been phenomenal, right? Everything from their engineers to their sales teams to their executive staff, you know, you really get the feeling that they are concerned with making sure that you're going to be successful as an organization-- >> Yeah. >> And that's why they're foundational to what we're going to be doing moving forward. >> You know, I'm just curious from your perspective as a buyer, since you used the word vendor-buyer relationship. You know, it's so interesting how the world has changed. Back in the old days, right, there was asynchronous information, the vendors had all the information. >> Yeah. >> And you had limited sources of information. Now you've got probably more sources of information and types of information than you can deal with-- >> Yeah. >> And by the time you actually talk to a vendor you probably have a pretty good idea of what they have and why it's going to be a fit. I'm just curious from your perspective, on the other hand you have a, just a flood, a sea, a tsunami of new things happening all the time. >> Yeah. >> New technologies, IoTs coming, 5G, how do you kind of sort it out, and I know what you're going to say. You know, how do you figure out who you want to work with tomorrow? >> Right, right, well, so because we're so invested in the cloud, you know, a big thing for us in ensuring that the companies that we do business with either are very much already doing cloud services or they have a plan in the very near future. What a lot of people don't realize is that a lot of these companies, they've been doing business for quite some time on-prem, and they might not have had a lot of customers yet that have been really progressive and moved all of their business into the cloud, and so the trick is finding the companies that have sort of that robust idea of, you know, customers are all going to be in the cloud someday-- >> Right. >> So, what are they doing right now to ensure that I'm going to be successful three years from now, and understanding our problems in terms of scale and all those sorts of things-- >> Yeah. >> And Sumo's been phenomenal in that respect. >> Well, I think such an underrated piece of a subscription-based economy is it forces you to have an ongoing relationship. >> Yep. >> It forces you to deliver value each and every month because you didn't just take the down payment-- >> Yeah. >> With a maintenance fee, you know. You're engaged and you want to grow that business together. >> Yeah, and I think transparency's key in that, right? So, they need to understand what our roadmap looks like just as much as I want to understand what their roadmap looks like. >> Right, all right. >> I think there's this tendency to try to keep everything secret because we are security professionals, but at the end of the day that's a losing battle. >> Right, right, all right, John. Well, thanks for taking a few minutes. I was going to ask you if you can share any secrets, but you probably can't share any secrets with us. (laughs) >> Just a lot of neat stuff coming on the horizon, absolutely. >> All right, all right, very good, and all packaged in small, yellow, furry bodies. >> For sure, for sure. (laughs) >> All right, all right, John. Well, thanks again, appreciate it. >> Yeah, it was a pleasure, thanks. >> All right, he's John, I'm Jeff, you're watching theCUBE. We're at Sumo Logic Illuminate 2018, thanks for watching.

>> (Narrator) From San Francisco, it's theCUBE. Covering Sumo Logic Illuminate 2018. Now, here's Jeff Frick. >> Hey, welcome back everybody. Jeff Frick here with theCUBE. We're at Sumo Logic Illuminate at the Hyatt Regency at San Francisco airport in Burlingame, about 600 people. The second year this conference, about triple the amount of people that they had last year. A lot of buzz, a lot of activities, some really creative things that I've never seen in the conference world with the silent disco kind of treatment for the training is pretty cool. Everyone's in the same room listening to their own, in training, I've never seen that before. We're excited to have, fresh off the keynote, the leader of this party, President and CEO of Sumo Logic, Ramin Sayar. Ramin, great job on the keynote today. >> Great, thank you for having me today. >> Absolutely. >> Thanks for being here. >> So, a lot of passion really came through. It struck me and it was palatable in your keynote, really reaching out to the community and talking about being on this mission together. I wonder if you can speak a little bit to how important community is to you, to the company, and what you guys are trying to accomplish. >> Well the interesting thing about that, Jeff, is that that's really innate in our culture and that's part of, one of the reasons why I actually joined Sumo. Specifically, one of our core values is we're in it with our customers. And that permeates all the way through to every action that every employee takes every single day, and ultimately, is seen and felt here at an event like Illuminate. So when we talked about community, is we're living and breathing the same thing that a lot of our customers are every single day. All the challenges that they're dealing with, the cloud, the cost, the migrations, the training. And so the more we get intelligent in terms of using our own service, the better it is for the rest of the users in our community, so that was a big theme for not just what we wanted people to take away, but also naturally as part of the announcements we made around some of the new intelligence. >> Right, right. I think it's an under-reported kind of attribute of SaaS-based business models, in that you are in bed with your customer because you're taking money from them every month, or whatever the frequency is, so you've got to have this ongoing relationship and continue to deliver value. And we've heard that time and time again, we heard it from the MLB guy on stage, we had another partner on-- >> Samsung, the smart things. >> The smartphone, but we had another one here. But just talking about working together with your teams collaboratively to execute on the objectives at hand. Not just here's some stuff, I'll take the money, good luck, we'll see you next year. >> Yeah, interesting enough you point out something that's a precursor to being successful in the SaaS business, and that is, you're having to get reelected every single year. But we don't wait 'til every single year, we try to make sure from the moment we land a new customer that we help them understand what it's going to take for them to get, not just instant value, but ongoing value out of our service. And we often times make sure they also understand they we're actually living and breathing the same experience they are, so there's that trusted advisor relationship, not just a vendor relationship. >> Right. The other great thing I'd love to see, and I think we first interviewed Sumo at our first AWS San Francisco 2013, You guys definitely picked the right rocket ship to strap onto. But one of the things that we love to watch is kind of the change of a company from an application space to a platform space. 'Cause nobody has a line item for new platform, nobody wants to buy a new platform. I tried to launch a platform company as a platform, it doesn't work, you got to have an app. So that's what you guys did, but you've got the infrastructure and the architecture in place that's now allowing you to get into the platform play and the slide that really jumped out to me, and I took a picture of it on my camera, was the diversity of roles in organizations that have Sumo Logic. After, I think they've had 60 months, you start seeing customer success people, design people, quality assurance people, these are not engineers. This is not reliability, this is a whole separate set of people that are using this great tool that you guys have built to solve some different business objectives, and maybe the ones when they started the company. >> Well, that's predicated on how we started the company. We never started the company to be a silo tool use for one part of the organization. It was always meant for how do we take what was typically in the back room only to select few of folks in security or operations to other parts of the organization, thereby democratizing like we've been talking about. And so, over the last few years, since you mentioned AWS and the reinvent show, we spent an enormous amount of energy and investment in terms of making sure that we're constantly listening to our users, we're constantly redesigning and iterating on a user experience, so that we can actually extend from the power users that might be in development or operations or security, into these other teams that you've been mentioning. And now we're seeing evidence of that, which is phenomenal. >> So it's, you know, we go to so many shows, we talk to a lot of smart people, it's really fun. And one of the things that I've come to believe in terms of how do you drive innovation... Some really simple things, you give more people access to more data with the tools to manipulate it and then the ability to make decisions based on that data. And that was really a big part of your theme, in terms of, you know, some of the new product releases that you announced and also again what we just talked about in terms of the use cases, is giving more people the tools and the data so they can actually make innovative steps instead of just funneling it through you know, asking somebody to run a BI report for me or this or that. That's not the way anymore. >> You're spot on. And I think we're still earning that right, to be honest with you. And while we've seen massive adoption in terms of various profiles of users and the types of data, I think we're honestly just scratching the surface here. And specifically what I mean by that is, we've announced some interesting things around industry benchmarks and community insights and obviously the modern app report that you talked about and covered before, but there's also a different subset of users that are now embarking on and leveraging a platform like this, and those are the data engineers, and those are the data scientists, because they don't want to be left on the back room. They also want, just like security operations or analysts or development teams, to be able to collaborate, be able to iterate, be able to share their own experience with not just the service, but how they're to getting value out of this. And so what's most refreshing, and honestly something that we pay very close attention to, is the types of roles and users that are here. And you see people from interesting enough product or finance or success report to your comment, but that's innate in the value of something like this that we're referring to in terms of machine data analytics platform. >> Right. So you guys are in such a good spot with the machine data. The MLB guy was interesting. He just threw up a slide with a whole bunch of really big numbers. But even more than that, we were at an AT&T show on Monday that the conversation's all about 5G, and the big thing about 5G 100X, 100X more throughput than 4G, designed for machine-to-machine interaction. I mean, the tsunami of data that we've been living through up 'til now is going to be dwarfed by this continuing tsunami when we get 5G internet of things, industrial internet of things. You guys are pretty well positioned to take advantage of this big, giant trend. >> We are. But we're also being very conscious and prescriptive how we approach it. So we've been maniacally focused first on the new applications, and therefore the new architectures associated with these applications that are being built and born and bred in the cloud. Then we extended it to those that are being lifted and shifted, because we had to earn the trust and the right there, particularly those that were running traditionally on-prem, we want to rewrite the front end, and in doing so, we had to often times interface and interact and get sign-off by security. And so that naturally led us into the CISO, in the security operations analyst teams starting to understand, "What's going on over there? "Why are those guys using that service, and why aren't we?" So then we extended our opportunity to security analytics play, and you naturally pointed out there's other opportunities into connected devices, industrial IOT, and what we heard from some of our customers today, in consumer IOT. But we're going to go to it gradually. We're also going to go to it through partners, and really extend the platform as customers use it for those use cases, not necessarily how we see fit always. >> I wonder if you can dig a little deeper into how security has changed. You've been in the industry for a long time, go Gauchos, I saw you went to Santa Barbara, my daughter's at Santa Barbara now, so we're all about the Gauchos. But you've seen how security has changed from this walled garden or moat around the castle, however you wanted to describe it, into being baked everywhere, up and down the stack, throughout the applications, throughout the infrastructure, and how that's really changed everyone being involved in security, regardless of what your day job is or what your title is. >> See that's what's the interesting thing. You heard it from MLB and Neil. There's a shortage of security professionals that are out there, so it's no longer just a duty and a responsibility of security operations or analysts; it's everyone upstream. And that's the power of what Sumo provides. It can't be an afterthought. And so what we're helping understand for our customers to understand is, as you architect these new workloads, specifically looking at micro services or containers or cloud, put some forethought and insight into what does that mean from not just an operational perspective, how do you instrument, collect, and log and events and metrics, but also from a security perspective. And so when you're able to leverage one platform to do so, it actually is a connecting mechanism, meaning that it's bringing these teams together versus isolating and siloing them like in the past. >> Right, right. I'd love to jump... You did a little bit in your report and now you announced some of the benchmarks and stuff about how you're able to aggregate, anonymize and aggregate back end data from a lot of different customers to start to share that information. To use BI and machine intelligence to optimize. To use benchmarks and to help your customers do a better job. And you're sitting on a boatload of data. And it's really a great way to provide another layer of value, beyond just the core functions of the products. >> I totally agree. And we are still early in that journey, though. And as I mentioned earlier in the announcements today, one of the ways that we're fixated on making sure we continue to get more data is constantly look for ways that we can bend that cost curve down for our customers. So that they can start to ingest more their tier-two, tier-three data or their lower-performing data so we can get more intelligent, more smart, and also provide that value, add back into the community and the service. So we felt that we weren't ready before because we needed to see multiple sets of years across multiple different types of data sets to be able to launch and release something like global insights. We started actually three years ago with a modern app report, because that was usage-based, not survey-based. And it's really interesting-- >> Real data. >> Because it's real data, right? But we were contemplating, even three years ago when we did the report, do we start to put out some of these benchmarks? And we felt that we were too early, because we needed more data, we needed different types of data from across different geographies, different types of usage, different technologies, and so we held off. And so that was one of the things that we've been paying very close attention to, and what the announcement today was all centered on is, yes, we've been talking about some insights around the industry, but you as the community of users here are helping us get smart and helping each other get smarter, and we're going to start to allow you guys to compare yourselves, back to your question, around, "Am I best in class from an operational KPI perspective?" And what does that mean? From utilization versus cost. And, "Am I best in class from a key risk perspective?" From a security perspective, for example. And how does that compare to others? And when you're staring the reality of that type of data in your face, it forces you to do something, take action. And the whole premise here is insights and intelligence. And so the more forthcoming, transparent we are with our customers in terms of these types of insights and intelligence, the more they're going to be using and adopting the platform, and hopefully, together as a community, getting smarter, more efficient. >> The graphic you showed, you get a whole bunch of green lights and one yellow light, all the eyes go right to... "What the heck, what's my yellow light?" Alright, I give you the last word on a word that you used again a number of times in your keynote, and that's trust. >> Yes. >> At the end of the day, that is such an important word in all types of relationships, but certainly in business relationships. Why're you putting the focus on that? Clearly it's important, you're highlighting trust. In fact I think you said, "We are your trusted steward for your data." Really important attribute for this company. >> Well that's been something early on, Jeff, in our architecture and things we did in terms of guaranteeing data sovereignty, privacy, encryption. We took no short change or shortcuts in terms of how we architect the service, eight-plus years ago. And we don't take any of those now. And the trust comment is because we have to trust, we have to build the trust and relationship, not just in terms of the value they're getting out of using the service, but that we're going to make sure that we keep their data safe and secure. Because we are PCI certified. We are also HIPAA certified, SOC type one, type two, we're doing GPR, all these other attestations and stuff that our customers have to face, we're also facing. So together, we're actually creating a trusted network, and that's the strategy here, is to create that trusted network. To share the insights. >> Well the passion comes through. And again, congratulations on the show, and the success, and we continue to enjoy watching the ride. >> Thank you very much for being part of it. It's great to be here with you. >> He's Ramin, I'm Jeff, you're watching theCUBE. We're at Sumo Logic Illuminate 2018. Thanks for watching. (inquisitive electronic music)