>> Announcer: Live from Munich, Germany, it's theCUBE, covering DataWorks Summit Europe 2017. Brought to you by HORTONWORKS. (electronic music) (crowd) >> Okay, welcome back everyone, we are here live in Munich, Germany, for DataWorks 2017, formerly Hadoop Summit, the European version. Again, different kind of show than the main show in North America, in San Jose, but it's a great show, a lot of great topics. I'm John Furrier, my co-host, Dave Vellante. Our next guest is John Kreisa, Vice President of International Marketing. Great to see you emceeing the event. Great job, great event! >> John Kreisa: Great. >> Classic European event, its got the European vibe. >> Yep. >> Germany everything's tightly buttoned down, very professional. (laughing) But big IOT message-- >> Yes. >> Because in Germany a lot of industrial action-- >> That's right. >> And then Europe, in general, a lot of smart cities, a lot of mobility, and issues. >> Umm-hmm. >> So a lot of IOT, a lot of meat on the bone here. >> Yep. >> So congratulations! >> John Kreisa: Thank you. >> How's your thoughts? Are you happy with the event? Give us by the numbers, how many people, what's the focus? >> Sure, yeah, no, thanks, John, Dave. Long-time CUBE attendee, I'm really excited to be here. Always great to have you guys here-- >> Thanks. >> Thanks. >> And be participating. This is a great event this year. We did change the name as you mentioned from Hadoop Summit to DataWorks Summit. Perhaps, I'll just riff on that a little bit. I think that really was in response to the change in the community, the breadth of technologies. You mentioned IOT, machine learning, and AI, which we had some of in the keynotes. So just a real expansion of from data loading, data streaming, analytics, and machine learning and artificial intelligence, which all sit on top and use the core Hadoop platform. We felt like it was time to expand the conference itself. Open up the aperture to really bring in the other technologies that were involved, and really represent what was already starting to kind of feed into Hadoop Summit, so it's kind of a natural change, a natural evolution. >> And there's a 2-year visibility. We talk about this two years ago. >> John Kreisa: Yeah, yeah. >> That you are starting to see this aperture open up a little bit. >> Yeah. >> But it's interesting. I want to get your thoughts on this because Dave and I were talking yesterday. It's like we've been to every single Hadoop Summit. Even theCUBE's been following it all as you know. It's interesting the big data space was created by the Hadoop ecosystem. >> Umm-hmm. >> So, yeah, you rode in on the Hadoop horse. >> Yeah. >> I get that. A lot of people don't get them. They say, Oh, Hadoop's dead, but it's not. >> No. >> It's evolving to a much broader scope. >> That's right. >> And you guys saw that two years ago. Comment on your reaction to Hadoop is not dead. >> Yeah, wow (laughing). It's far from dead if you look at the momentum, largest conference ever here in Europe. I think strong interest from them. I think we had a very good customer panel, which talked about the usage, right. How they were really transforming. You had Walgreens Booth's talking about how they're redoing their shelf, shelving, and how they're redesigning their stores. Don Ske-bang talking about how they're analyzing, how they replenish their cash machines. Centrica talking about how they redo their... Or how they're driving down cost of energy by being smarter around energy consumption. So, these are real transformative use cases, and so, it's far from dead. Really what might be confusing people is probably the fact that there are so many other technologies and markets that are being enabled by this open source technologies and the breadth of the platform. And I think that's maybe people see it kind of move a little bit back as a platform play. And so, we talk more about streaming and analytics and machine learning, but all that's enabled by Hadoop. It's all riding on top of this platform. And I think people kind of just misconstrue that the fact that there's one enabling-- >> It's a fundamental element, obviously. >> John Kreisa: Yeah. >> But what's the new expansion? IOT, as I mentioned, is big here. >> Umm-hmm. >> But there's a lot more in connective tissue going on, as Shawn Connelly calls it. >> Yeah, yep. >> What are those other things? >> Yeah, so I think, as you said, smart cities, smart devices, the analytics, getting the value out of the technologies. The ability to load it and capture it in new ways with new open source technology, NyFy and some of those other things, Kafka we've heard of. And some of those technologies are enabling the broader use cases, so I don't think it's... I think it's that's really the fundamental change in shift that we see. It's why we renamed it to DataWorks Summit because it's all about the data, right. That's the thing-- >> But I think... Well, if you think about from a customer perspective, to me anyway, what's happened is we went through the adolescent phase of getting this stuff to work and-- >> Yeah. >> And figuring out, Okay, what's the relationship with my enterprise data warehouse, and then they realize, Wow, the enterprise data warehouse is critical to my big data platform. >> Umm-hmm. >> So what's customers have done as they've evolved, as Hadoop has evolved, their big data platforms internally-- >> Umm-hmm. And now they're turning to to their business saying, Okay, we have this platform. Let's now really start to go up the steep part of the S-curve and get more value out of it. >> John Kreisa: Umm-hmm. >> Do you agree with that scenario? >> I would definitely agree with that. I think that as companies have, and in particularly here in Europe, it's interesting because they kind of waited for the technology to mature and its reached that inflection point. To your point, Dave, such that they're really saying, Alright, let's really get this into production. Let's really drive value out of the data that they see and know they have. And there's sort of... We see a sense of urgency here in Europe, to get going and really start to get that value out. Yeah, and we call it a ratchet game. (laughing) The ratchet is, Okay, you get the technology to work. Okay, you still got to keep the lights on. Okay, and oh, by the way, we need some data governance. Let's ratchet it up that side. Oh, we need a CDO! >> Umm-hmm. >> And so, because if you just try to ratchet up one side of the house (laughing) (cross-talk)-- >> Well, Carlo from HPE said it great on our last segment. >> Yeah. >> And I thought this was fundamental. And this was kind of like you had a CUBE moment where it's like, Wow, that's a really amazing insight. And he said something profound, The data is now foundational to all conversations. >> Right. >> And that's from a business standpoint. It's never always been the case. Now, it's like, Okay, you can look at data as a fundamental foundation building block. >> Right. >> And then react from there. So if you get the data locked in, to Dave's point about compliance, you then can then do clever things. You can have a conversation about a dynamic edge or-- >> Right. >> Something else. So the foundational data is really now fundamental, and I think that is... Changes, it's not a database issue. It's just all data. >> Right, now all data-- >> All databases. >> You're right, it's all data. It's driving the business in all different functions. It's operational efficiency. It's new applications. It's customer intimacy. All of those different ways that all these companies are going, We've got this data. We now have the systems, and we can go ahead and move forward with it. And I think that's the momentum that we're seeing here in Europe, as evidence by the conference and those kinds of things, just I think really shows how maybe... We used to say... I'd say when I first moved over here, that Europe was maybe a year and a half behind the U.S., in terms of adoption. I'd say that's shrunk to where a lot of the conversations are the exact same conversations that we're having with big European companies, that we're having with U.S. companies. >> And, even in... >> Yeah. >> Like we were just talking to Carlo, He was like, Well, and Europe is ahead in things like certain IOT-- >> Yeah. >> And Industrial IOT. >> Yeah. >> Yeah. >> Even IOT analytics. Some of the... Tesla not withstanding some of the automated vehicles. >> John Kreisa: Correct. >> Autonomous vehicles activity that's going on. >> John Kreisa: That's right. >> Certainly with Daimler and others. So there's an advancement. It almost reminds me of the early days of mobile, so... (laughing) >> It's actually, it's a good point. If you look at... Squint through some of the perspectives, it depends on where you are in the room and what your view is. You could argue there are many things that Europe is advanced on and where we're behind. If you look at Amazon Web Services, for instance. >> Umm-hmm. >> They are clearly running as fast as they can to deploy regions. >> Umm-hmm. >> So the scoop's coming out now. I'm hearing buzz that there's another region coming out. >> Right. >> From Amazon soon (laughing). They can't go fast enough. Google is putting out regions again. >> Right. >> Data centers are now pushing global, yet, there's more industrial here than is there. So it's interesting perspective. It depends on how you look at it! >> Yeah, yeah, no, I think it's... And it's perfectly fair to say there are many places where it's more advanced. I think in this technology and open source technologies, in general, are helping drive some of those and enable some of those trends. >> Yeah. >> Because if you have the sensors, you need a place to store and analyze that data whether it's smart cars or smart cities, or energy, smart energy, all those different places. That's really where we are. >> What's different in the international theater that you're involved in because you've been on both sides. >> Yep. >> As you came from the U.S. then when we first met. What's different out here now? And I see the gaps closing? What other things that notable that you could share? >> Yeah, yeah, so I'd say, we still see customers in the U.S. that are still very much wanting to use the shiniest, new thing, like the very latest version of Spark or the very latest version of NyFy or some other technologies. They want to push and use that latest version. In Europe, now the conversations are slightly different, in terms of understanding the security and governance. I think there's a lot more consciousness, if you will, around data here. There's other rules and regulations that are coming into place. And I think they're a little bit more advanced in how they think of-- >> Yeah. >> Data, personal data, how to be treated, and so, consequently, those are where the conversations are about the platform. How do we secure it? How does it get governed? So that you need regulations-- >> John Furrier: It's not as fast, as loose as the U.S. >> Yeah, it's not as fast. And you look and see some of the regulations. (laughing) My wife asked me if we should set up a VPIN on our home WiFi because of this new rule about being able to sell the personal data. I've said, Well, we're not in the U.S., but perhaps, when we move to the U.S. >> In order to get the right to block chain (laughing). (cross-talk) >> Yeah, absolutely (cross-talk). >> John Furrier: Encrypt everything. >> (laughing) Yeah, exactly. >> Well, another topic is... Let's talk about the ecosystem a little bit. >> Umm-hmm. >> You've got now some additional public brethren, obviously Cloudera's, there's been a lot of talk here about-- >> Umm-hmm. Tow-len and Al-trex-is have gone public. >> Yeah. >> The ecosystem you've evolved that. IBM was up on stage with you guys. >> Yeah, yep. >> So that continues to be-- >> Gallium C. >> Can we talk about that a little bit? >> Gallium C >> Gallium C. >> We had a great... Partners are great. We've always been about the ecosystem. We were talking about before we came on-screen that for us it's not Marney Partnership. They're very much of substance, engineering to try to drive value for the customers. It's where we see that value in that joint value. So IBM is working with us across all of the DataWorks Summit, but, even in all of the engineering work that we're doing, participated in HDP 2.6 announcement that we just did. And I'm sure what you covered with Shawn and others, but those partnerships really help drive value for the customer. >> Umm-hmm. For us, it's all making sure the customer is successful. And to make a complete solution, it is a range of products, right. It is whether it's data warehousing, servers, networks, all of the different analytics, right. There's not one product that is the complete solution. It does take a stack, a multitude of technologies, to make somebody successful. >> Cloudera's S-1, was file, what's been part of the conversation, and we've been digging into, it's great to see the numbers. >> Umm-hmm. >> Anything surprise you in the S-1? And advice you'd give to open source companies looking to go public because, as Dave pointed out, there's a string now of comrades in arms, if you will, Mool-saw, that's doing very well. >> Yeah, yeah. >> And Al-trex-is just went public. >> Yeah. >> You guys have been public for a long time. You guys been operating the public open-- >> Yeah. >> Both open source, pure open source. But also on the public markets. You guys have experience. You got some scar tissue. >> John Kreisa: (laughing) Yeah, yeah. >> What's your advice to Cloudera or others that are... Because the risk certainly will be a rush for more public companies. >> Yeah. >> It's a fantastic trend. >> I think it is a fantastic trend. I completely agree. And I think that it shows the strength of the market. It shows both the big data market, in general, the analytics market, kind of all the different components that are represented in some of those IPOs or planned IPOs. I think that for us, we're always driving for success of the customer, and I think any of the open source companies, they have to look at their business plan and take it step-wise in approach, that keeps an eye on making the customer successful because that's ultimately what's going to drive the company success and drive revenue for it and continue to do it. But we welcome as many companies as possible to come into the public market because A: it just allows everybody to operate in an open and honest way, in terms of comparison and understanding how growth is. But B: it's shows that strength of how open source and related technologies can help-- >> Yeah. >> Drive things forward. >> And it's good for the customer, too, because now they can compare-- >> Yes! >> Apples to Apples-- >> Exactly. >> Visa V, Cloudera, and what's interesting is that they had such a head start on you guys, HORTONWORKS, but the numbers are almost identical. >> Umm-hmm, yeah. >> Really close. >> Yeah, I think it's indicative of the opportunity that they're now coming out and there's rumors of other companies coming out. And I think it's just gives that visibility. We welcome it, absolutely-- >> Yeah. >> To show because we're very proud of our performance and now are growth. And I think that's something that we stand behind and stand on top of. And we want to see others come out and show what they got. >> Let's talk about events, if we can? >> Yeah. >> We were there at the first Hadoop Summit in San Jose. Thrilled to be-- >> John Kreisa: In a few years. >> In Dublin last year. >> Yeah. >> So what's the event strategy? I love going into the local flavor. >> Umm-hmm. >> Last year we had the Irish singers. This year we had a great (laughing) locaL band. >> John Kreisa: (laughing) Yeah, yeah, yeah. >> So I don't know if you've announced where next year's going to be? Maybe you can share with us some of the roll-out strategies? >> Yeah, so first of all, DataWorks Summit is a great event as you guys know, And you guys are long participants, so it's a great partnership. We've moving them international, of course, we did a couple... We are already international, but moving a couple to Asia last year so-- >> Right. >> Those were a tremendous success, we actually exceeded our targets, in terms of how many people we thought would go. >> Dave: Where did you do those? >> We were in Melburn in Tokyo. >> Dave: That's right, yeah. >> Yeah, so in both places great community, kind of rushed to the event and kind of understanding, really showed that there is truly a global kind of data community around Hadoop and other related technologies. So from here as you guys know because you're going to be there, we're thinking about San Jose and really wanting to make sure that's a great event. It's already stacking up to be tremendous, call for papers is all done. And all that's announced so, even the sessions we're really starting build for that, We'll be later this year. We'll be in Sydney, so we're going to have to take DataWorks into Sydney, Australia, in September. So throughout the rest of this year, there's going to be continued building momentum and just really global participation in this community, which is great. >> Yeah. >> Yeah. >> Yeah, it's fantastic. >> Yeah, Sydney should be great. >> Yeah. >> Looking forward to it. We're going to expand theCUBE down under. Dave and I are are excited-- >> Dave: Yeah, let's talk about that. >> We got a lot of interest (laughing). >> Alright. >> John, great to have you-- >> Come on down. >> On theCUBE again. Great to see you. Congratulations, I'm going to see you up on stage. >> Thank you. >> Doing the emcee. Great show, a lot of great presenters and great customer testimonials. And as always the sessions are packed. And good learning, great community. >> Yeah. >> Congratulations on your ecosystem. This is theCUBE broadcasting live from Munich, Germany for DataWorks 2017, presented by HORTONWORKS and Yahoo. I'm John Furrier with Dave Vellante. Stay with us, great interviews on day two still up. 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