>>Hello. And welcome back to the cubes coverage here. Live in Las Vegas for 80 bucks. Re-invent 2021. We're in person been two years since the cube has been on the ground here at a live event, it's a hybrid event. Check them out online. AWS has got to reinvent site as well as cube online. I'm Jennifer, your host got a great guest here from Latin America. Honeywell is VP of Latin America for AWS, a lot of global change, but the regions, a lot of great stuff, cultural integration. If you will, a skills people all around the world using cloud compute. Jaime's great, but coming on the cube. Thanks for coming on. >>Thank you, John. Thank you. It's a pleasure to be >>Here with you. Um, I wish I could speak in the native tongue, but I can't. I ended it, but I know online there's some special rooms that people have on the cube sites. So a lot of tech, a lot of cloud native in the world, I'm seeing Latin America and all the events we've done had great participation in the cloud ecosystem in Latin America, a lot of young talent, a lot of things happening. What's what's going on. >>Well, as you can see around us today, a lot of things are happening in the cloud. We are in this inflection point in the industry of technology that is accelerating innovation, accelerating transformation all over the world. And obviously Latin America is not an exception. We're seeing this momentum. We're seeing large enterprise companies leveraging the cloud to transform their customer experiences, to drive innovation. We're seeing startups to drive competitiveness and try to compete with the world. And that's also enabling a lot of younger generations to move faster, to innovate, to dream big and drive new ideas. So you're seeing that same momentum in Latin America, all across the region. But this is the one John and we, and we are seeing this happening for many years ahead. >>You know, I love inflection points and I've been saying this and just wrote a blog post about it on siliconangle.com that we are now at another inflection point where cloud is going next gen, where in any kind of revolution, every inflection point, this cultural revolution starts with the young people. And I've never seen an impact with Kubernetes and microservices and the modern approach of the younger generation. It's like if I was 20, that'd be a kid in the candy store. What I don't have to build land is there for me. I got to don't have to provision any servers. So the I'm seeing an impact for the younger generation around cloud and it's global phenomenon. What's what's going on in the younger talent in Latin America. Well, >>Let's just say, I mean, generations see inflection as opportunity, opportunity to make new things happen to, as I said to dream big and actually enabled their ideas to become a reality. And that's where you're seeing all across the region. You see this in Brazil, you see these in Argentina, you see this Columbia, Mexico, largest startup communities that are competing with the world. And you have, you know, we have an example like Newman that was here this morning, like started seven years ago, 2014 with a view transforming the financial services experience. That's where we're seeing all across Latin America, because >>The young kids slinging APIs around with containers. Now you've got the container movement. We had a great showing from Brazil and our DockerCon event. Um, net, very notable, um, intelligence coming out of that area. Amazing young talent. I'm just blown away by the, by the work, but in the region itself is still transformation. So I know you're, you're well known for doing really big deals at AWS. Uh, I can say that big banks, multimillion dollar deals. So there's growth there there's existing business transforming while new entrepreneurs are coming in. It's kind of a best of both worlds. What's the, what's the growth look like. >>Uh, as you mentioned, very large enterprises understand that the cloud and a transformation of culture is going to allow them to innovate them, to have loyal customers, every large enterprise customer. We're thinking about different ways to contact their customers, transforming the experience you're seeing customers like like Bancolombia that are migrating their legacy systems into the cloud in order to make faster decisions, to increase agility, to increase innovation and lead their people. Because at the end journey is all about the people that their people build on behalf of their customers and transform their experiences. >>You know, one of the things I noticed during the pandemic, and I'd love to get your reaction to this because I know you're living that as well every day, even before the pandemic, but since everything went virtual now hybrid, you're seeing a very low friction point to get in and collaborate. There's almost a new social construct, connective tissue between no boundaries. So you can have an event like here at reinvent, we're in person, but yet there's an online community digitally engaging. So we're starting to see cell formation where people around the world are getting together. How has it impacted how you manage and how you engage with your customers in your region? >>Well, as I said, it's a combination of many things. Our customers are still like people in person. That's why we have our business in Brazil. We have obviously in Argentina, Colombia, Mexico, Costa Rica, Peru, we still have presses. There we are where we work very close with our customers. We understand they need and what they want to do. But now, for example, during the last two years, I've had the opportunity to leverage in technology, be present in what we call virtual trips in most of our countries full day experiences. And I have to tell you at the beginning, I was concerned. I didn't have the opportunity to meet some of these people before today. When I see them in person here in re-invent this like, as if we had met from four. So as you say is the hybrid experience that allows us to be in-person with our customers, with our partners across the region, but also in a remote base, having the opportunity to build the same relations. And that's what technology is enabling better experience, faster innovation and moral agility and growth all across Latin America. >>So it's one of the things I talked to Adams Leschi about before reinvent a week ago, um, on a bank exclusive interview with him was he was very adamant about the clouds expanding everywhere. Honestly, you've got the edge in manufacturing, ADP percent everywhere, but he mentioned the regions, the continued growth of regions. It's been 10 years since Latin America. How's that impacted what you got going on there. And what's next from a region perspective. And how has that changed the landscape >>While you're touching? John is probably the most important thing we're seeing. You're absolutely right. We started 10 years ago, December 14 in Brazil with an office and a region there Caesar will launch offices in most of our countries. Now the important thing here is how our technology is enabling our companies, Latin American companies. We have 17 million companies in Latin America be more competitive. You know, some examples, I just mentioned Nubank, but we have that is competing with very large companies. You have Bancolombia you have GBM in Mexico. So what we're seeing is our companies be able by leveraging the latest and best technology to compete with the world and to drive that competitiveness that we need. The other thing about talent. If we enable and empower our Latin American talent or builders to build these new experiences, that's, what's going to allow the region to accelerate their growth, their competitiveness, and their social benefits. >>It was interesting too, is that you can see from the trends to do that. You can do it really fast now instantly. So it's, it's an amazing opportunity. Um, I gotta ask you while you're here, cause I'm really curious. I'm sure the viewers will be as well. What's what's going on in Latin America from a trend stamp. What's the vibe like? What's the, what's the environment like what's the, what's the mindset like there in those regions, from an entrepreneurship perspective, from a cloud enablement perspective, a cultural perspective, what's your report? How would you report on that? >>First of all, we're seeing the cloud accelerate all across Latin America. And I, and as I said, it's really day one for all of us. The other thing is that our customers are understanding that digital transformation is not a technology transformation. It's a cultural transformation leverage by leveraging technology for that to happen. It's about people. It's about mechanisms in the company. It's about the way companies make decisions. And that's why, why the power of the cloud is so important in impact to empower these people, to make things happen. In fact, what we're seeing in Latin America is CEOs of some of these companies like Bancolombia CEO is very engaged in this transformation where he's reviewing technology, he's understanding the cloud because that's how they realize or how they understand the importance of, you know, changing their companies, focused on their customers. The other thing is Latin American companies understand that they need to understand their customer needs work backwards from that and leverage that their technology, the cloud in order to improve the experiences of the >>Costumes. So I had to put you on the spot on a question. I gotta ask you, you know, if this is 10 years of re-invent, we've been here for nine. And I remember the first one we went with the second one. Wasn't many people here were like getting guests from the hallway. Hey, come on up on the cube. And now we can't, there's no open spots. Um, 15 years is how old Amazon is Amazon web services. So, so as Adam takes over and you have Amazon going in the next 15 years, what's your vision on how that evolves? Because you know, you're looking at the pandemic ending and pandemic has proven to a lot of people that digital works here, but as exposed what doesn't work, you can't hide the ball anymore if your business, but you're exposed. If you're in the cloud or you've got modern software, if no one's using it, it's not working change it. You can do it fast. So the whole hiding behind, you know, I bought this project, what this software, old guard, new guard, I mean, you can't hide the volume where, so that changes things, but also the creativity of refactoring business is also there. So you got, you got fear. I don't can't hide the ball and you're exposed to opportunity. >>What's your reaction to that? In fact, what I was going to say is where we see some opportunity. I mean, if you see 15 years side where you see, first of all, is all customers in Latin America or everywhere else leveraging the cloud. That's the most important thing. Number two, people leveraging technology to make things happen. It's about building. It's about me. And we talk about this before is when you realize that people are looking for better ways to improve their experience, launching the startups. And this is in finance, in the financial services. This is in manufacturing. This is in all the different industries across Latin America. We see opportunity. The other one, John is a region like Latin America understands that with people you need to enable them. It's about talent. And in order to enable talent, you need to educate them. So in AWS, we're actually investing a lot of time and effort to what to give them the best training content in their local language to launch programs that allow them to innovate like activate that enables to start off to launch. So what we're doing is giving Vilders younger generation tools to be more successful and again, dream big and make things happen now. So the next 15 years, Saba opportunity transforming faster decision-making agility in the way companies move and also driving competitiveness in Latin America to be able to compete in a globalized environment because everything is interconnected and it's about global reach today. And that's why we need our talent to invest, educate, to drive the transformation of the region. >>The global connectedness is a real point there. Great insight. I think the cultural revolutions here, the younger generations engaged existing businesses transforming, which means if they don't do it right, they're going to lose it to the other guy, other people. So I have, okay. Final question for you. Thanks for coming on. Appreciate your time. I know you're busy looking at the pandemic ending. What's the major patterns that you're seeing in Latin America, around companies strategies to transform out of the pandemic, a growth strategy, because everyone I talked to was like, we're going to come out with a tailwind and we're going to be on the upward slope. Obviously they're using cloud of course, but is there a pattern of that coming out of the pandemic with an upward growth? So >>We're seeing all across Latin America companies looking for better ways to reach our customers. That is the fact traditional touch points are not enough. Now they are building on top of that. So we are seeing Latin American companies invested, transform their legacy systems in order to look for different ways to approach the customers. Number two, we're seeing Latin American companies to leverage data in order to make better, more informed and faster decisions and to scale their business and accelerate and empower their teams. We're seeing companies in Latin America, investing in tools to let their people make things happen. As I said before, cultural transformation, digital transformation is about people. It's about fast decision making and it's about leveraging the technology to make it happen. We're seeing a lot of startup communities across our countries, new ideas, taking place. And as you know, AWS has always been focused on let known supporting startups and those new ideas. So we're seeing a lot of things happen in the region. A lot of momentum, a lot of growth. And what we're seeing is the cloud enabling that growth, that opportunity that you were talking about with our view that 15 years out, a lot of new business models are going to be late making hat. They can have >>Great point. I think just to highlight that one key thing, talent, you just add talent to the cloud capabilities. You can get there faster, you do it with a team, even better. Um, collaborations changing. Just the ability to capture opportunities are now faster than when we were growing up. They have a better don't think literally that you wish you were 20. Again, I do with all this code out there. >>And that's where we say it's about the people. And I can tell you from one of our biggest investments, my biggest investments is given the talent that opportunity, given our best training content in local language so they can learn new and better ways of making things happen. So again, as I said, leveraging supporting startups to grow. So all the problems around talent for Latin American cities, for our customers and our partners, because at the end, we understand that our partners expand our solutions to the market. And these are partners that allow us to be present in the many countries that are part of Latin America. >>Well, we'd love your vision, love your, love, your, your insight. And we will have a cube region in your area, and we're going to contact you. The cube will open their doors for the Latin America community. So look for that this year. Thanks for coming on. Now, >>joining you and hosting you in our countries. You're going to see a lot of enthusiasm, passion, and growth and opportunity Latina, >>A lot of great action. The younger generations engaged the older generations transforming the business models. The cloud is going next, gen. This is the cube bringing all the live action. You're watching the queue, the leader in global tech coverage. I'm John Farrow, your host. Thanks for watching.

>> Live from Las Vegas; it's the Cube. Covering the AWS Accenture Executive Summit. Brought to you by Accenture. >> Welcome back everyone to the Cube's live coverage of the AWS executive summit here at the Venetian in Las Vegas Nevada. I'm your host Rebecca Knight. We have two guests for this segment. We have Hitoshi Ienaka the CEO of ARISE Analytics and Takuya Kudo the Chief Sciences Officer at ARISE. Thank you both so much for coming on the program. >> Thank you. >> So I want to start by having you tell our viewers a little bit more about ARISE analytics. >> Well ARISE analytics is a joint venture between KDDI and Accenture. Well last, well last year we established a company yeah. That's family. >> Right and that's you know kind of we provide like tying the capabilities and the KDDI is kind of number two mobile network operator in Japan, has 50 million subscribers, massive data. So that's there a lot of room to cook but they don't have enough capability to support that. So that's why we kind of married together. >> And it helps companies leverage a wealth of knowledge resources and data between firms to bring about digital transformation. >> Right. >> That's what you're doing. So talk a little bit about what you've seen so far. >> Well so we have two assets, KDDI has, well big data and well Accenture has, well a lot of analytic skills. So using this well these assets, we built our integrated analytics platform hosted on a eda-brais. And what our first challenge was to deduce, channel out to the other operators and were which caused a challenge risk to well more than 40 million subscribers and by digging into that data and using machine learning origin and our data includes (mumbles) and life style service usage. And well, we optimize customer channels and contact timing and well to target customers efficiently. And well we well we tried art of well, other event well art of >> (mumbles) >> Yeah yeah. >> Yeah (mumbles) marketing. >> Okay. >> Yeah and we can get a good result and well it was not only due to our activities but only last year, only KDDI well could increase the market share among three network operators in Japan. That is our our achievements yeah. >> That's very impressive! So can you talk a little bit about the initial pilot in particular what you saw. Taku, do want to? >> Right so like as he mentioned like we have two work stream gigantic work stream. One is for consumer facing right. So customer chai and the you know out of on three marketing's or like recommendation engines based upon this stream data because we have massive like this is a consumption data too. Not just about like you know one handset data. In another work stream is a B2B, a business domain which is sounds like not related to mobile network operators but they have massive network to sell to B2B customer. So we utilize those gigantic data, combine those maybe I can mention but data but combine those data creating new service model. So that's quite a new IOT initiatives for B2B layers and consumer initiatives you know to support ongoing current business. >> And you're using this in a variety of sectors in particular I wanted you to ask you about one that you're doing with Toyota and a taxi service. >> Right so (mumbles) so yeah that that one is like five years like example because a, unless otherwise, I don't think that new business model to compete with Uber never happened right? So KDDI provide like Maura Handu said like location data over like you indigenous subscribers creating some, you know demand side riders for (mumbles) right? Over there, on top of that Toyota's transact log, which is technically like kinematics data provide like supply side which is cause, right? Focusing model and taxi also provide like meters, where customer riders get in and get off and combine those three completely different cable and data sets. >> But also with things like weather and those kinds of other >> Exactly yeah. >> outside. >> Open data too. And combine those data sets. We in, we provide, Accenture provides like talents and creating completely new forecasting model it's called AI taxi dispatch model. So now if you go to Tokyo, majority of taxi has our algorithm like Arizona takes in, you know KDDI and Accenture provide it. >> So that's very cool! Can you talk a little bit about what you've learned, about, in terms of when the weather is like this, taxis happen this >> Yeah, so it's of course weather has massive impact over, like if it's mornings specifically lane, it boosts like demands and also events. We have also events data. Maybe I don't know concerts, some famous singer, celebrities came and it's you know boost like riders demands. So that's actually significant impact of our demand focused model. Rather than using pushing like Uber, you strike you know app, mobile app. we actually treated as (mumbles) like taxi actually go because taxi driver and I can see where is a hot spot to pick up riders. And that's what we try to do. So based up on those, you know people don't even have like maybe like my father's age right, that don't have a smartphone they can get the benefit universality right. So that's the base concepts to provide Universal model to those you know without these >> So even people lacking technology >> Right exactly. >> Can still reap the benefits of this kind of approach. >> (mumbles) is universality so that's also our business strategy. Yeah. >> So you're also using this approach in a manufacturing environment. >> Yeah that's right. We are also working with some manufacturing factory. On the factory field were experienced workers can detect machine breakdown before they occur. But well how can that not be passed on to less experienced employees? So we created a live predictive maintenance which alerts companies ahead of time to pre potential breakdowns. Sensors (mumbles) about things like vibrations, temperature and electrical current. The collected data is analyzed by the AI system. So in this way the prediction of machine (mumbles) can be performed by almost anyone. Well it used to be others by only experienced employees before, yeah. >> So it not only helps the company know when a machine is going to fail, it also empowers the employee to fix it him or herself. >> Right it's a preventive way and so it's up and running over the ad-abreis. We use kinesis in late shift you know, learn the functions and over EC2. So that's completely free stock over ad-abreis capability too. >> So what you're describing sounds like it requires a lot of collaboration, a lot of deep relationship building between not only Accenture and KDDI but also the clients that you're working with. Can you describe how you all work together? >> Right. So maybe I'm going to provide that information. So like of course like KDDI's employee has specific domain knowledge and we provide like you know like data science capabilities and also like maybe through the interview right, found workers or like taxi, they have specific domain knowledge So combine those collaboration. It's called two in the box and we collaboratively paired each employees and you know supply the knowledge each other so that's it. Just one is not enough but as a team integrated over database and created a very strong team and that's a you know we try to cherish and that's culture. And the two boost the data science, data driven companies decision-making process. >> So i think our viewers are pretty amazed and impressed with what's going on. But in this era of 5G and IOT, what's next, what are you working at? It's a relatively new partnership. What are what are some of the most exciting things in the pipeline? >> So the (laughs) the very strategic so we strategizing right now in terms of 5G in IOT. But definitely one of the pieces could be like deep learning right? And also about your realities which nobody has done before. So that's where we try to collaborate with other sectors, industries, to create a new. And to do so we need a massive like computation power like GPU servers and we have to rely on the ad-abreis because otherwise we cannot achieve those goals and specifically 5G maybe changing in the game. Maybe like you know low latency and you know wireless connectivity, you know we don't need connections so maybe the factory lining assembly lines. You know completely change the way crispy like edge computing no more. Maybe like for computing, right, in between like Saba and edge because of the 5G. I don't know but we are strategizing now in a very exciting moment. We are doing right now. >> Indeed it is. >> Yeah. >> Well Hitoshi, Taku, thank you so much for coming on the Cube. This was a lot of fun. >> Thank you very much. I'm Rebecca Knight. Stay tuned for more of the Cube's live coverage of the AWS Executive Summit coming up just after this. (Uptempo music)