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Odded Solomon, VMware & Jared Woodrey, Dell Technologies | MWC Barcelona 2023


 

>> Narrator: theCUBE's live coverage is made possible by funding from Dell Technologies. Creating technologies that drive human progress. (upbeat music) >> Welcome back to Barcelona, Spain, everyone. It's theCUBE live at MWC '23, day three of four days of CUBE coverage. It's like a cannon of CUBE content coming right at you. I'm Lisa Martin with Dave Nicholson. We've got Dell and VMware here. Going to be talking about the ecosystem partnerships and what they're doing to further organizations in the telco industry. Please welcome Jared Woodrey, Director of Partner Engineering Open Telecom Ecosystem Lab, OTEL. Odded Solomon is here as well, Director of Product Management, VMware Service Provider and Edge Business Unit at VMware. Guys, great to have you on the program. >> Thank you for having me. >> Welcome to theCUBE. So Jared, first question for you. Talk about OTEL. I know there's a big announcement this week, but give the audience context and understanding of what OTEL is and how it works. >> Sure. So the Open Telecom Ecosystem Lab is physically located at Round Rock, Texas, it's the heart and soul of it. But this week we also just announced opening up the Cork, Ireland extension of OTEL. The reason for our existence is to to try and make it as easy as possible for both partners and customers to come together and to re-aggregate this disaggregated ecosystem. So that comes with a number of automation tools and basically just giving a known good testing environment so that tests that happen in our lab are as close to real world as they possibly can be and make it as transparent and open as possible for both partners like VMware as well as customers. >> Odded, talk about what you're doing with Dell and OTEL and give us a customer example of maybe one that you're working with or even even mentioning it by a high level descriptor if you have to. >> Yeah. So we provide a telco cloud platform, which is essentially a vertical in VMware. The telco cloud platform is serving network function vendors, such as Ericsson, Nokia, Mavenir, and so on. What we do with Dell as part of this partnership is essentially complementing the platform with some additional functionality that is not coming out of the box. We used to have a data protection in the past, but this is no longer our main business focus. So we do provide APIs that we can expose and work together with Dell PPDM solution so customer can benefit from this and leverage the partnership and have overall solution that is not coming out of the box from VMware. >> I'm curious, from a VMware perspective. VMware is associated often with the V in VMware, virtualization, and we've seen a transition over time between sort of flavors of virtualization and what is the mix currently today in the telecom space between environments that are leveraging what we would think of as more traditional virtualization with full blown Linux, Windows operating systems in a VM versus the world of containerized microservices? What does that mix look like today? Where do you see it going? >> Yeah, so the VMware telco cloud platform exists for about eight years. And the V started around that time. You might heard about open stack in addition to VMware. So this has definitely helped the network equipment providers with virtualizing their network functions. Those are typically VNF, virtualized network functions, inside the VMs. Essentially we have 4G applications, so core applications, EPC, we have IMS. Those are typically, I would say maybe 80 or 90% of the ecosystem right now. 5G is associated with cloud native network functions. So 5G is getting started now, getting deployed. There is an exponential growth on the core side. Now, when we expand towards the edge of the network we see more potential growth. This is 5G ran, we see the vRAN, we see the open RAN, we see early POCs, we see field trials that are starting. We obviously has production customer now. You just spoke to one. So this is really starting, cloud native is really starting I would say about 10 to 20% of the network functions these days are cloud native. >> Jared, question for you. You mentioned data protection, a huge topic there obviously from a security perspective. Data protection used to be the responsibility of the CSPs. You guys are changing that. Can you talk a little bit about how you're doing that and what Dell's play there is? >> Yeah, so PowerProtect Data Management is a product, but it's produced by Dell. So what this does is it enables data protection over virtual cloud as well as the physical infrastructure of specifically in this case of a telecoms ecosystem. So what this does is enables an ability to rapidly redeploy and back up existing configurations all the way up to the TCP and TCA that pulls the basis of our work here with VMware. >> So you've offloaded that responsibility from the CSPs. You freed them from that. >> So the work that we did, honestly was to make sure that we have a very clear and concise and accurate procedures for how to conduct this as well. And to put this through a realistic and real world as if it was in a telecoms own production network, what did that would actually look like, and what it would take to bring it back up as well. So our responsibility is to make sure that when we when we provide these products to the customers that not only do they work exactly as their intended to, but there is also documentation to help support them and to enable them to have their exact specifications met by as well. >> Got it. So talk about a little bit about OTEL expansion into Cork. What you guys are doing together to enable CSPs here in EMEA? >> Yeah, so the reason why we opened up a facility in Cork Island was to give, for an EMEA audience, for an EMEA CSPs and ability to look and feel and touch some of the products that we're working on. It also just facilitates and ease especially for European-based partners to have a chance to very easily come to a lab environment. The difference though, honestly, is the between Round Rock, Texas and Cork Island is that it's virtually an extension of the same thing. Like the physical locations can make it easier to provide access and obviously to showcase the products that we've developed with partners. But the reality is that it's more than just the physical location. It's more about the ability and ease by which customers and partners can access the labs. >> So we should be expecting a lot of Tito's vodka to be consumed in Cork at some point. Might change the national beverage. >> We do need to have some international exchange. >> Yeah, no, that's good to know. Odded, on the VMware side of things. There's a large group of folks who have VMware skillsets. >> Odded: Correct. >> The telecom industry is moving into this world of the kind of agility that those folks are familiar with. How do people come out of the traditional VMware virtualization world and move into that world of cloud native applications and serve the telecom space? What would your recommendation be? If you were speaking at a VMUG, a VMware Users Group meeting with all of your telecom background, what would you share with them that's critical to understand about how telecom is different, or how telecom's spot in its evolution might be different than the traditional IT space? >> So we're talking about the people with the knowledge and the background of. >> Yeah, I'm a V expert, let's say. And I'm looking into the future and I hear that there are 80,000 people in Barcelona at this event, and I hear that Dell is building optimized infrastructure specifically for telecom, and that VMware is involved. And I'm an expert in VMware and I want to be involved. What do I need to do? I know it's a little bit outside of the box question, but especially against the backdrop of economic headwinds globally, there are a lot of people facing transitions. What are your thoughts there? >> So, first of all, we understand the telco requirements, we understand the telco needs, and we make sure that what we learn from the customers, what we learn from the partners is being built into the VMware products. And simplicity is number one thing that is important for us. We want the customer experience, we want the user experience to be the same as they know even though we are transitioning into cloud native networks that require more frequent upgrades and they have more complexity to be honest. And what we do in our vertical inside VMware we are focusing on automation, telco cloud automation, telco cloud service assurance. Think of it as a wrapper around the SDDC stack that we have from VMware that really simplifies the operations for the telcos because it's really a challenge about skillset. You need to be a DevOps, SRE in order to operate these networks. And things are becoming really complex. We simplify it for them with the same VMware experience. We have a very good ability to do that. We sell products in VMware. Unlike our competition that is mostly selling professional services and support, we try to focus more on the products and delivering the value. Of course, we have services offering because telcos requires some customizations, but we do focus on automation simplicity throughout our staff. >> So just follow up. So in other words the investment in education in this VMware ecosystem absolutely can be extended and applied into the telecom world. I think it's an important thing. >> I was going to add to that. Our engagement in OTEL was also something that we created a solutions brief whether we released from Mobile World Congress this week. But in conjunction with that, we also have a white paper coming out that has a much more expansive explanation and documentation of what it was that we accomplished in the work that we've done together. And that's not something that is going to be a one-off thing. This is something that will stay evergreen that we'll continue to expand both the testing scope as well as the documentation for what this solution looks like and how it can be used as well as documentation on for the V experts for how they can then leverage and realize the the potential for what we're creating together. >> Jared, does Dell look at OTEL as having the potential to facilitate the continued evolution of the actual telco industry? And if so, how? >> Well, I mean, it would be a horrible answer if I were to say no to that. >> Right. >> I think, I honestly believe that one of the most difficult things about this idea of having desired ecosystem is not just trying to put it back together, but then also how to give yourself choice. So each time that you build one of those solution sets like that exists as an island out of all the other possibilities that comes with it. And OTEL seeks to not just be able to facilitate building that first solution set. Like that's what solutions engineering can do. And that's generally done relatively protected and internally. The Open Telecom Ecosystem seeks to build that then to also provide the ability to very easily change specific components of that whether that's a hardware component, a NIC, whether a security pass just came out or a change in either TCP or TCA or we talked a little bit about for this specific engagement that it was done on TCP 2.5. >> Odded: Correct. >> Obviously there's already a 2.7 and 3.0 is coming out. It's not like we're going to sit around and write our coattails of what 2.7 has happened. So this isn't intended to be a one and done thing. So when we talk about trying to make that easier and simpler and de-risk all of the risk that comes from trying to put all these things together, it's not just the the one single solution that you built in the lab. It's what's the next one? And how do I optimize this? And I have specific requirements as a CSP, how can I take something you built that doesn't quite match it, but how do I make that adjustment? So that's what we see to do and make it as easy and as painless as possible. >> What's the engagement model with CSPs? Is it led by Dell only, VMware partner? How does that work? >> Yeah, I can take that. So that depends on the customer, but typically customers they want to choose the cloud vendor. So they come to VMware, we want VMware. Typically, they come from the IT side. They said, "Oh, we want to manage the network side of the house the same way as we manage the IT. We don't want to have special skill sets, special teams." So they move from the IT to the network side and they want VMware there. And then obviously they have an RSP process and they have hardware choices. They can go with Dell, they can go with others. We leverage vSphere, other compatibility. So we can be flexible with the customer choice. And then depending on which customer, how large they are, they select the network equipment provider that the runs on top. We position our platform as multi-vendor. So many of them choose multiple network functions providers. So we work with Dell. So assuming that the customer is choosing Dell. We work very closely with them, offering the best solution for the customer. We work with them sometimes to even design the boxes to make sure that it fits their use cases and to make sure that it works properly. So we have a partnership validation certification end-to-end from the applications all the way down to the hardware. >> It's a fascinating place in history to be right now with 5G. Something that a lot of consumers sort of assume. It's like, "Oh, hey, yeah, we're already there. What's the 6G thing going to look like?" Well, wait a minute, we're just at the beginning stages. And so you talk about disaggregation, re-aggregation, or reintegration, the importance of that. Folks like Dell have experience in that space. Folks at VMware have a lot of experience in the virtualization space, but I heard that VMware is being acquired by Broadcom, if it all goes through, of course. You don't need to comment on it. But you mentioned something, SDDC, software-defined data center. That stack is sometimes misunderstood by the public at large and maybe the folks in the EU, I will editorialize for a moment here. It is eliminating capture in a way by larger hyperscale cloud providers. It absolutely introduces more competition into the market space. So it's interesting to hear Broadcom acknowledging that this is part of the future of VMware, no matter what else happens. These capabilities that spill into the telecom space are something that they say they're going to embrace and extend. I think that's important for anyone who's evaluating this if they're concern. Well, wait a minute. Yeah, when I reintegrate, do I want VMware as part of this mix? Is that an unknown? It's pretty clear that that's something that is part of the future of VMware moving forward. That's my personal opinion based on analysis. But you brought up SDDC, so I wanted to mention that. Again, I'm not going to ask you to get into trouble on that at all. What should we be, from a broad perspective, are there any services, outcomes that are going to come out of all of this work? The agility that's being built by you folks and folks in the open world. Are there any specific things that you personally are excited about? Or when we think about consumer devices, getting data, what are the other kinds of things that this facilitates? Anything cool, either one of you. >> So specific use cases? >> Yeah, anything. It's got to be cool though. If it's not cool we're going to ask you to leave. >> All right. I'll take that challenge. (laughs) I think one of the things that is interesting for something like OTEL as an exist, as being an Open Telecom Ecosystem, there are going to be some CSPs that it's very difficult for them to have this optionality existing for themselves. Especially when you start talking about tailoring it for specific CSPs and their needs. One of the things that becomes much more available to some of the smaller CSPs is the ability to leverage OTEL and basically act as one of their pre-production labs. So this would be something that would be very specific to a customer and we would obviously make sure that it's completely isolated but the intention there would be that it would open up the ability for what would normally take a much longer time period for them to receive some of the benefits of some of the changes that are happening within the industry. But they would have immediate benefit by leveraging specifically looking OTEL to provide them some of their solutions. And I know that you were also looking for specific use cases out of it, but like that's a huge deal for a lot of CSPs around the world that don't have the ability to lay out all the different permutations that they are most interested in and start to put each one of those through a test cycle. A specific use cases for what this looks like is honestly the most exciting that I've seen for right now is on the private 5G networks. Specifically within mining industry, we have a, sorry for the audience, but we have a demo at our booth that starts to lay out exactly how it was deployed and kind of the AB of what this looked like before the world of private 5G for this mining company and what it looks like afterwards. And the ability for both safety, as well as operational costs, as well as their ability to obviously do their job better is night and day. It completely opened up a very analog system and opened up to a very digitalized system. And I would be remiss, I didn't also mention OpenBrew, which is also an example in our booth. >> We saw it last night in action. >> We saw it. >> I hope you did. So OpenBrew is small brewery in Northeast America and we basically took a very manual process of checking temperature and pressure on multiple different tanks along the entire brewing process and digitized everything for them. All of that was enabled by a private 5G deployment that's built on Dell hardware. >> You asked for cool. I think we got it. >> Yeah, it's cool. >> Jared: I think beer. >> Cool brew, yes. >> Root beer, I think is trump card there. >> At least for folks from North America, we like our brew cool. >> Exactly. Guys, thank you so much for joining Dave and me talking about what Dell, OTEL, and VMware are doing together, what you're enabling CSPs to do and achieve. We appreciate your time and your insights. >> Absolutely. >> Thank you. >> All right, our pleasure. For our guests and for Dave Nicholson, I'm Lisa Martin. You watching theCUBE live from MWC '23. Day three of our coverage continues right after a short break. (upbeat music)

Published Date : Mar 1 2023

SUMMARY :

that drive human progress. in the telco industry. but give the audience context So the Open Telecom Ecosystem Lab of maybe one that you're working with that is not coming out of the box. and what is the mix currently of the network functions responsibility of the CSPs. that pulls the basis of responsibility from the CSPs. So the work that we did, to enable CSPs here in EMEA? and partners can access the labs. Might change the national beverage. We do need to have some Odded, on the VMware side of things. and serve the telecom space? So we're talking about the people and I hear that there are 80,000 people that really simplifies the and applied into the telecom world. and realize the the potential Well, I mean, it would that one of the most difficult and simpler and de-risk all of the risk So that depends on the customer, that is part of the future going to ask you to leave. that don't have the ability to lay out All of that was enabled I think we got it. we like our brew cool. CSPs to do and achieve. You watching theCUBE live from MWC '23.

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Tibor Fabry Asztalos, Dell Technologies & Gautam Bhagra, Dell Technologies | MWC Barcelona 2023


 

>> Announcer: "theCUBE's" live coverage is made possible by funding from Dell Technologies, creating technologies that drive human progress. (upbeat music) >> Good evening, everyone. Live from Barcelona, Spain, it's "theCUBE". We are at Mobile World, MWC, excuse me, '23. New name this year. I'm Lisa Martin with Dave Vellante. Dave, we have had some great conversations. This is only day one of four days of coverage from "theCUBE" but one of the things that we've been talking about is disaggregation. You've wrote about it in your breaking analysis. We've been talking about it. Today is a big thing that's happening. We're going to be talking about that next. >> Yeah, open ecosystems require integration. Integration requires certification. And so, you got to have labs. We're going to talk about that and what value that brings to the community. >> Right. Please welcome Tibor Fabry-Asztalos, senior vice president of telecom systems and product engineering at Dell. >> Hi. >> And back to "theCUBE" after a couple of hours, Gautam Bhagra, vice president of partnerships at Dell. Guys, great to have you here. >> I love to be here. Thank you. >> Great to be here. >> So, day one, I'm sure lots of conversations, lots of meetings, lots of jet lag that we're all trying to get over. Talk about, Gautam, we'll start with you. Talk about the disaggregation era. What it is intended to support? What is it intended to enable? >> Yeah, so I mean, I think to be honest with you, Lisa, we spoke about this earlier also, like the whole vision with the disaggregation is to make sure our telco providers can take the benefits of having the innovation that comes along with it, right? So currently, we all know they're tied into like lock systems, which kind of constricts them in going after this whole innovative space. So, our hope is by working with our operators and our partners, we can help make that disaggregation journey a lot easier and work on some of these challenges, and make it easier for the telcos to innovate and consolidate going forward. So, we're working very closely and we talked about the community this morning. We're working very closely with Tibor and his team from an engineering perspective to help build those solutions with our partners and we're excited about the announcements we made this morning. >> When you hear challenges from this ecosystem, can you stack rank 'em? What are you hearing? Kind of what's top of mind? And so, the top three, if you would. >> Some of the challenges are just to define moving from a closed system and open system, just to making sure that the acceptance of that to see what's the value proposition is for an open system and then for the carriers to see the path going from a closed system to an open system. Of course, at the end, people realize the value at the end and speed of innovation that you're going to get all the new technologies and new features, functionality you get in an open system. But then the challenge comes with it, how you actually integrate those and then validate them, and you are to deploy them. So in a sense, that's the opportunity and also some of the challenge along the way. And that's where, as Gautam said, that's where we are also looking at playing the key role with the OTEL lab, the Open Telecom Ecosystem Lab, where we take these pieces of the open ecosystem and have combined them, validate them, and provide the pipeline to the customer. Pre-integration and then full integration into the production network. >> Those challenges, I presume, vary whether you're talking to a greenfield network operator versus somebody who's got a 40, 50 year history, a hundred-year history in the business, right? I mean migration is a big issue for them, right? Whereas the greenfield, we heard from DISH earlier, they want to drive innovation so they might be willing to sacrifice some other areas. So, is that a fair summarization and what are you hearing? >> [Tibor and Gautam] Yeah. >> Absolutely it is. I mean, that's where you see that DISH being kind of a leader in the space, as they were deploying in greenfield, they defined what the open ecosystem should look like, defined all the components of it, how you integrate them, validate them, and they were able to, well, go through it and deploy it. To your point, for an open, closed systems, as how you actually start transforming the existing network into the open one, that's going to go to a different process, right? You need to figure out how these new open systems can interrupt and work together with existing networks. So, that's one likely some of those carriers will start in an isolated area and grow from there. Deploy an open system in a rural area, for example, and then build from there. >> So, what a bank would do is they say, "Okay, we're going to write in our own abstraction layer." >> Gautam: Yeah. >> Right? "Using microservices, we're going to connect to the cloud. And we're going to, you know, put maybe some lower risk applications in the cloud first and then we're going to create our own cloud." Is there a similar dynamic here? >> Yeah, I mean, so I think you're spot on, right? Like, I think one of the things that we are seeing with the telco operators that we've spoken to is they're very risk averse. >> Yep. >> Right, they have very strong SLA requirements. They cannot go down even for a second. So, what that basically means is the innovation aspect is constrained by the risks that they perceive on any changes that you want to make on the architecture. So, the question that comes up is how do we make it easier for them to not worry about the bare minimum requirements of making sure the network's running and working while thinking about the new innovative technologies and solutions you want to build on the start. So, back to your bank example, nine years ago, no one in a bank even was thinking about like applications that will run on the cloud. Like for them, it was like a side project. They'll try and test something, see if it works, and then they'll think about cloud in the future, right? But now, core applications on banks are actually being built on public cloud. I think we see the same happening with the telco operators as well. Right now, they're understanding the move from a closed ecosystem to an open ecosystem. They understand the value proposition. On the core side, it's already happening a lot. And I think they are slowly moving there and that's where I think Tibor and team have been doing a great job working with our customers to make the transition happen. >> But there are so many permutations. >> Right. >> And integration points. How is Dell addressing that across the ecosystem? >> So, to give you an example, we talked about OTEL, which is our brand new, kind of 13,000 square feet lab that we kind of inaugurated last year based in Round Rock, Texas. >> Dave: Open Telecom. >> Dave and Tibor: Ecosystem Lab. >> Correct, great. And so, as part of that, that's a physical lab but more importantly, that's kind of a community where partners, customers come together to actually, and collaborate and work on these solutions. And as part of this, we also develop what we call the SIP, or Solution Integration Platform, to enable exactly what you just said. Making sure that we have a platform that actually can take all these various components, validate them individually, combine them, and then provide a DevOps and GitOps model, how you actually combine them, provide the BOM or SBOM, and then push that to pre-production and deployments for our customers. So, that's part of the challenge as we talked earlier. And that's how Dell and we are looking at actually enabling this basically, the validation of this disaggregated wall. >> Oh. >> Sorry, I just wanted to- >> Go ahead. >> just going to add one more point, right? So, when we look at the partners that we are working with as well in the OTEL and there are three ways we are working with them. At the bare minimum, we want to make sure that solution will run on the Dell infrastructure and the hardware, right? So, we have the self-certification process. We had a lot of good uptake on it and we are seeing a lot more come in. In fact, I had a check-in with "theCUBE" this morning in our side and it's more than a hundred plus partners already interested in going through that. Awesome. Then we have other places where we work on with partners to build reference architectures together, right? So, we want some sort of validated solution that will work together that we can take to the market. And then we also have engineered solutions that we are building with partners like the infrastructure block offering that we have taken where it's all pre-packaged, pre-built by Dell, working very closely with our partners. So, the telcos don't have to worry about deployment, integration, and everything else that comes along. >> And I presume the security supply chain is part of that- >> Yes. >> bill of materials- >> Absolutely. >> you just described. >> Yeah. >> Exactly. >> And that would include all those levels, the engineered systems, the reference architectures as well? And how do you decide like candidates, we can't do it all, right? So, it's the big markets get the engineered system, is that right? How do you adjudicate there? >> Yeah, so I mean, I think there are a couple of angles to look at it, right? I think the first and foremost is where we see the biggest demand is coming from the customers in terms of the stack they already have and where they have the pain points. >> Dave: Okay. >> Right, so this is why we are working with Red Hat and Wind River, as an example, because they are in most of the deployments that we are aware of with the customers and where we see an opportunity for Dell to partner with these partners. I think we are seeing a lot of new players also coming up the stack. And as they come up the stack and we find opportunities to co-build and co-innovate, absolutely we'll be building joint solutions with them as well. >> Where are you on, from a partnership perspective, on the strategic vision? You mentioned a number of things that have already been accomplished, quite a few. But from your journey perspective on that strategy, where are you? >> Yeah, so it's a really good question. I think we really want to be the partner of choice for all technology and services company within the telecom space. We're looking to drive the transformation in the network area, right? So, that's the vision that we have in the telecom system business from a partnership side. We have created some really good strategic partnerships with key providers, with independent software vendors, the network equipment providers. We're having some really good, strategic conversations with them. You've heard some of the announcement come out today, the work we are doing with Nokia, with Samsung, the Red Hat announcement, the Wind River, and so on and so forth. And there's a lot more in the pipeline. But more importantly, we want to grow the impact of the ecosystem. So, that's why we are launching the partner community today as well to make that happen. >> How does the lab work? Who has access to it? Can I self-certify? If I can self-certify, how do you make sure that I'm following the rules, all of the stuff- >> Sure. >> that you would- >> Absolutely. >> expect. >> So yes, you can self-certify, that's Gautam just mentioned. We already had quite a few ISVs go through that self-certification. And then there's also, there's reference architecture that's being done and other engineered solutions that we talked about earlier. And the lab is set up in a way that when needed, test lines can be isolated. So, only certain set of partners have access to it. So, it's made up in a way that enables collaborations. At the same times, it kind of enables a certain set of customers and partners working together without having challenges of having a completely open system. >> Okay, but so, if I want to do something with you guys and let's say, I am a candidate for an engineered system, so how does it work? Somebody's got to buy the equipment, right? He's got to ship it, right? There's a lot of Dell equipment involved. >> Tibor: That's correct. >> There's other third-party CapEx software, et cetera. So, you fund that, the partners fund that, it's a hybrid funding model, how does that all get done? >> So today, for obviously, we work closely with those partners. The engineered solutions we've developed so far, we've been funding it largely and as you said, is Dell infrastructure plus the cast layers and the cloud players we work with. So, we actually put those in place. We funded them, of course, with participation from them. And that's being done through those labs. >> Okay, great. So, you guys are providing that benefit to the ecosystem. Writing checks, bringing engineering talent to the table. >> Gautam: Yeah. >> Okay. >> And at the same time, I mean, it's a partnership at the end of the day, right? So, depending on the kind of partnership we are. So, if you're an ISV, it's fairly simple. Come into our labs. You don't have to worry about the infrastructure. >> Sure. >> Run it all in our labs and you're good. If you're a hardware vendor or a NEP, network equipment provider, that's where it gets interesting where they need to send us stuff, we need to send them stuff. And usually, like Tibor mentioned, it's a joint collaboration. We all put in our chips on the table and we work together. >> So, when you're having conversations with prospective partners, obviously different types of partners, Gautam, that you just talked about, what's in it for them? What's the value proposition? What does this community- >> Gautam: Yeah. >> give them from a competitive advantage standpoint? >> Yeah, so I mean there are, so the way I think about it, right? There are three things that Dell is bringing to the table. The first one is our experience and expertise on doing this transformation within the enterprise space and the learnings we have from there that we're bringing to telco now, right? So, Dell's been working with enterprises for many, many years. We are one of the big providers there. We all know what transformation enterprise went through. >> Tibor: Telco transformation, IT transformation. >> Exactly. And that's the experience we have, which we're bringing to telco. The second one is our investment, both from a go-to market side as well as the way we are working with our sales and marketing, and so on and so forth, with the engineering side. And finally, I think, and this for me is the best one, is Dell is a very partner-centric organization. >> Lisa: Yes. >> Our strategy is built around partnerships. So, that's the other piece that we bring to the table. >> Where are the labs? Oh, go ahead. >> And what's one more note on that, and also, we are talking about the engineered solutions. There's also the supply chain then because that's a basically appliance and then that goes to Dell's supply chain, which is best in class. >> Dave: And where are the labs? How many are there? >> So Round Rock, Texas is the biggest one, the 13,000 square feet. We also have extension to it. We just announced opening one in Cork for the EME market to making sure that we can cover any regulatory challenges. But also, basically any test lines that we need to cover that have latency challenges. That's why we want to make sure that we have labs in other areas as well. >> And the go-to market, is it an overlay organization, a dedicated organization? >> Yeah, so it's a bit of both as you know. But yeah, in the telecom business unit, we have a dedicated sales organization as well as an alliance organization working very closely with product and engineering to take it to market. >> Given the strength and the breadth of the partner program in the community, based on this is only day one of MWC but is there anything that you've heard today that excites you where telecom is going and where Dell and its ecosystem is going and really burgeoning? >> Oh, I've had I don't know how many meetings since 6:00 AM this morning. So, it's been an amazing event and we're just having so many great conversations with partners, our customers. And I think a lot of today is all about figuring out what our strategy and our vision is, where is each side going and what the overlap is. I think the end result's going to be follow up conversations with a lot of these partners that we are working with or will be working with soon. And then thinking about, do we build engineered solutions together? Do we go validated route? Like we going to figure that out. But I mean, for me, this is like the perfect place to come and share your vision and strategy and understand what we are trying to solve for. >> To me, what's been interesting that all the interactions and discussions are about how to get to or render open ecosystem. That's great to see that the focus is on how to make it work versus still questioning it and I think that's pretty good. >> Well, you guys launched this business I think during the pandemic, right? >> Yes. >> Yeah, that's right. >> So I mean, you could do a lot over Zoom, but as we were talking about earlier, having the face-to-face interaction, there's no replacement for it. The 6:00 AM meetings versus the 30 minute zoom calls and your body language, I mean, you learn so much that you can take away from these events. >> Absolutely. Seeing someone in 3D is so different and it's good to build that relationship and rapport as well with the folks. >> I agree. >> It is. There's so much value in the hallway conversations that you can't have over Zoom. So, I guess last question for you as we head into to day two, what are some of the things that we can be on the lookout for from Dell and its ecosystem? >> Hmm. >> Interesting. (Tibor chuckling) >> I mean, all our announcements are out. I think what you can look at for us to really be leading in this segment, taking a leadership role, and continuously looking at how we can really enable the open ecosystem and how we can provide more value there, and how we can see how we can lead in this space. >> How you can lead in this space. >> Yeah, I mean for me, I mean, day two is like, I have a lot more meetings in day two than day one so I don't know if it's like people flying in today or what, but it's amazing to just meet the partners and customers. >> So, that theme of velocity for you is going to keep going. >> Oh, it's not stopping. (Lisa laughing) That's for sure. We are excited about it. >> Well, thank you for carving out some time to talk to with us on "theCUBE" about the partner program, the open ecosystem and the commitment to growing that and enabling partners to really differentiate their services with Dell. We appreciate it. >> We appreciate it as well. >> Thank you very much. >> Thank you for having us. >> Thanks. >> Our pleasure. For our guests and for Dave Vellante, I'm Lisa Martin. You're watching "theCUBE" live in Barcelona, Spain at MWC '23. Day one of our coverage. Be right back with our final guest of the day so stick around. (upbeat music continues)

Published Date : Feb 27 2023

SUMMARY :

that drive human progress. from "theCUBE" but one of the things And so, you got to have labs. of telecom systems and Guys, great to have you here. I love to be here. Talk about the disaggregation era. for the telcos to innovate And so, the top three, and provide the pipeline to the customer. Whereas the greenfield, we a leader in the space, So, what a bank would do is they say, applications in the cloud first things that we are seeing So, the question that comes that across the ecosystem? So, to give you an example, So, that's part of the At the bare minimum, we want to make sure in terms of the stack they already have that we are aware of with the customers on the strategic vision? So, that's the vision that we have And the lab is set up in the equipment, right? the partners fund that, and the cloud players we work with. that benefit to the ecosystem. So, depending on the kind We all put in our chips on the and the learnings we have from there Tibor: Telco transformation, And that's the experience we have, So, that's the other piece Where are the labs? and then that goes to Dell's supply chain, to making sure that we can of both as you know. that we are working with that all the interactions having the face-to-face interaction, different and it's good to build that we can be on the lookout for and how we can see how we the partners and customers. So, that theme of velocity We are excited about it. about the partner program, final guest of the day

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