>> live from Las Vegas. It's the queue covering del technologies. World twenty nineteen, brought to you by Del Technologies and its ecosystem partners. >> Welcome back, everyone to the cubes. Live coverage of dental technologies. World to K nineteen here in Las Vegas. I'm your host. Her back tonight along with my co host stew Minimum wear, joined by Cliff Mad Drew. He is the VP cloud solution, architecture and engineering >> at Iron Mountain. Thank you so much for coming on the Q. >> Thank you so much for having me. I truly appreciate the opportunity. >> So Iron Mountain, we know the trucks, but But there's more to the story now. So I want you to tell us a little bit about the company and about how you're expanding into new terrain. >> Absolutely. So I mean, you said it right. Most people know us for the trucks. They know us for physical asset management records management. Um and you know how we help customers protect their physical information? Um, you know, we've been through an evolution. We've been through a transformation as a company, evolving with our customers to help them as they digitally transform. And what's interesting for our customers in particular is that they live, you know, in this world of physical and a digital realm, and how do they move from one to the other? Um, and that's where we focused a lot around. Building our portfolio of services is helping our customers through that transformation along with everything that we've done, you know, in in history and through history and our legacy around protecting physical information. We've carried through into our services with a focus on what we call Iron Cloud, which is built around that same chain of custody, that same security for our customers. And we're leveraging a lot of Delhi emcee technology within Iron Cloud to make that happen for our customers. >> So as as your transforming, you are helping other companies transformed to >> wear customer focus, and we're moving right along with our customers to help enable them. >> Cliff. It's been fascinating to watch, you know, the traditional storage industry is now focused on the data more than ever. And, you know, we hear so many stats about you know how much data is available searchable. You know, I think backto iron mountains like OOO for governance, require requirement or for a legal issue or things like that I had to retain. But tell us how the changing world of data, you know, you were in a teacher. That's a data deserves better. S O. I think data's probably central to what you're talking about. An absolutely, in the cloud. How that's changing how your customers look. ATT data >> data is at the core of everything that we talked about with our customers. Um, And I work, you know, within specifically our data management group, Uh, and to your point, you know, focus on customers data. And how are they able, Teo? Either leverage the historical data that they're currently storing with us leverage the physical data that needs to be transformed into something that's digital digital, something that searchable. Um, you know, we've just recently launched Tool called Insight, which gives full analytics capabilities on some of those data sets for our customers. And then how do you maintain the protection of that data in its digital format? And, you know, even if you go to our tape based business, which is all about data protection and getting that data protected off site well, in the world where people are, you know, looking to the cloud for hybrid strategies, looking for as a service type offerings. They're trying to move away from that physicality and having to manage that information physically. And so you know, for those customers in particular, were able to take a look at their data requirements, and we're able to help them evolve that strategy to make sure that they're go forward in the cloud is meeting the same needs, whether its compliance you mentioned, you know, regulation right regulatory needs around building out a strategy, our information, governance tools around policy management. And how do you ensure the appropriate retention of that data? Well, mitigating your risk and not keeping things for too long. All of those play into the hybrid world and in particular into a multi cloud world. Right, which we hear. A lot of these shows is talking about howto leverage, you know, best in breed SAS applications and other applications that are either posted in the cloud are here. Migrating were close to the cloud, the same challenges that all of our customers have really seen with the physical assets that they've managed in the past. Those challenges still exist, but in a digital realm, right? And so it is. So you know, when you think about that, you're now creating these silos of information. Well, if eighty to ninety percent of that data is infrequently access archival, our needs to be retained. You know, Teo, to meet a compliance need. How are you? How are you still managing that? And how are you able to do that? You know, in that multi cloud world. And and that's where we're helping our customers understand the information they're managing. Understand how Teo apply policy to that data. How did you know really garner insight from that data? Because again, it's all about the data. Like you said so. >> But cybersecurity is another very important priority. Uh, let's back up a little bit and just sort of laid the foundation for our viewers about breeches and about attacks. I >> I see a statistic here. Verizon Data Breach index. Twenty eight percent of cyber attacks >> were committed by inside actors. We keep thinking about these nefarious actors being from foreign nations in these other hostile but inside. So So what is it? Talk a little bit about that? >> Absolutely. When you start to develop a you know, We like to talk a lot about cyber resiliency. So cyber security, you know, incorporates a lot of things. Some of those things are around, you know, the prevention of bad actors from gaining access to your data. But we think about a lot around. How do you ensure you can recover when you have an attack? And, you know, how do you protect the data so that you can recover the data when you have an attack? And we're trying to help our customers understand? To help them develop is a strategy around recovery, because you know that there's no such thing as complete prevention and even leveraging some of the tools and some things that have been announced at the show. You know that SecureWorks is working on and, you know, some day I base tools, although you know you can drastically reduce your risk of an attack. The reality from my perspective, is you cannot prevent an attack, and so you need to ensure the data's protected. And when you think about an insider threat, so twenty eight percent you know of attacks are from an insider perspective. And actually roughly sixty eight percent of attacks come from unnoticed for months, and so that means someone's on your network. That means they're monitoring you from the inside, and they're trying to understand you know, the patterns and how you protect things. And how can they infiltrate that process? And, you know, when when we work with customers we're looking at first. How do you identify the critical data that you could not recover your business? You know, if you were to lose it or if it were to be destroyed, and we help them build strategies with what we call critical protection of recovery are CPR service that takes a copy of that information. It's managed by Iron Mountain, which I think is one of the most critical critical aspects of the service because an insider threat, it's something that's very hard to prevent when someone understands the inner workings of your you know of your environment. So by having that that solution managed by us having that put in one of the most secure data centers in the world. So you know, we spent over two billion dollars last year on data centers, and we have some of the most secure facilities in the world. It really helps customers prevent that insider threat >> is Clifton with one word? I didn't hear that. I was expecting here in that discussion. Was Ransomware okay? Sure. How does that fit in >> church? So, I mean, ransom were just one of the multitude of different, uh, challenges that our customers are faced with when it comes to, you know, cyber protection, you know? So from a ransomware perspective in particular, uh, I think it's roughly twenty percent cos they're So you know, we're not able to recover their data from ransom where I think the number is probably even higher than that. And again, back up and disaster recovery are not cyber resiliency solutions. They can give you a level of protection, and in some cases, you can recover from ransomware by restoring a backup data set. But depending on how you're figured, if your data is online, you know, with the with the amount in particular, we know an awful lot about the tape business. One of the values of tape is being able take date offline. But again, you know, one of the things that customers are moving away from its having Teo manually, you know, manage that process. And so, with something like Iron Cloud and with CPR, we could take that data and we can create an air gap so that you have the protection from the network. So if you have a ransomware type event or something that crawls your network, you have an air gap. Now, from the network perspective, your data is isolated because of that air gap, and then the third component is really an administrative air gaff. And this is the one around any type of insider attack or ensuring that, you know one of your employees because, you know, seventeen percent of attacks or social attacks, right? So again, all the software in the world can't change. You know, uh, you know, psychological attack on one of your employees who does have access to a system. And so you know so again, having that administrative air gap is what we like to call it, where you have an independent third party that is now protecting that data in an air gapped format. And again, we offer the ability to take it down to tape so you can still have many versions to recover from, because if you have, you know, an attack that's been months on your system, and you need to get a clean version of a file. Now we have the ability to bring that into what we call a clean room. Have that friend you can run your forensics on that in a very secure environment that it gets completely isolated from, You know, where your date has been attacked and then, you know, bring that data back to recover successfully from ransom. Where any. You know any other >> you give us some >> examples of customers that air using iron cloud CPR and been in the business impact that they're seeing? >> Sure. Yeah. So you know what? One of our more recent customers is an insurance provider in the Boston area, And they, you know, they wanted to ensure that the policy data for their customers was protected against any type of attack, right, And that they could always recover that information. Um, in their case in particular, they're data domain user. They want to leverage the technology they've already invested in as a, you know, as a way to get Iron Mountain, the data and, you know, with Iron Cloud, we support, uh, CPR for data domain. So we have the ability to take that data and replicate that data to our iron cloud and then, you know, offer for the air gapping and offer the cyber resiliency solution to those customers. So, um, that customer in particular again, you know that that major data base in a couple of databases that had their customer information is what they wanted to protect. And in many cases, you know, our customers don't always know what they want to protect. So we're helping a lot of customers right now understand their data and, you know, leverage some of our advisory services. To understand what, that you know what those crown jewels are. What? You know what it is that we really need to ensure is protected from a cyber perspective. And, you know, we're also dealing with a lot of right now financial institutions. So, you know, when you get Teo, you no account information transaction data ensuring that that information is protected again. That's a strong point for cyber resiliency solution for my remount. >> So, Cliff, the expo holes right behind us over the shoulder here for the people that didn't make it to give me a little flavor as toe. You know, What's the energy been any cool things you saw And you know, any meaningful conversations or talking delivered from customers? >> Yeah. I mean, the energy is infectious in a good way, you know, It's it's it's I always love these shows, but the amount of customers and Iron Mountain particularly. We have two hundred thirty five thousand customers. A lot of our customers attend, attend these shows and to be able to engage with them and have them understand our revolution were very well known, you know, for our records business, far shredding business. And not everyone understands. It brought the services that we can offer when it comes to digital information and helping them through their transformation. So some of just the speaking engagements that I've had here, you know, the crowds of people gathering and understanding and following up at the booth. Teo, really? I understand more about how we can help and scheduling follow up sessions so that we can help them through that transformation, whether they're coming off of tape, where they have critical assets that need protection, critical data that, you know they're interested in CPR, for I've had so many engaging conversation. So it's always great. >> Look, Cliff, thank you so much for coming on the cute way. Appreciate. It was a great conversation. >> Thank you so much. >> I'm Rebecca Knight for Stew Minutemen. You've been watching the cubes live coverage of Del Technologies World. We will see you next time.