>>we'll go back to the cubes. Coverage of the age of US Executive Summit at Davis. Reinvent made possible by Accenture My name is Dave Volunteer. We're gonna talk about the arm nation advantage, embraced the future of productivity, improve speed quality and customer experience through artificial intelligence. And we herewith Bhaskar goes, Who's the chief strategy Officer X censure in Rajendra RP Prasad is the senior managing director in Global Automation. The Accenture guys walk into the Cube. Get to seal. >>Thank you. >>Hey, congratulations on the new book. I know it's like giving birth, but it's a mini version. If the well, the automation advantage embraced a future of productivity, improve speed, quality and customer experience to artificial intelligence. What inspired you to write this book? Can you tell us a little bit more about it and how businesses are going to be able to take advantage of the information that's in there? Maybe you could start, >>so I think you know, if we say that what inspired as primarily the two things really style, you know, over inspired have to start this project in first of all is the technology change step change in the technology. Second is the mile maturity of the buyer maturity of the market when it's a little more, you know, when I talk about the technology change, automation is nothing new in the industry. In the starting from the Industrial Revolution, always, industry adopted the automation. But last few years would happen. That there is a significant change in the technology in terms of not of new technologies are coming together like cloud data, artificial intelligence, machine learning and they are gearing match you, and that created a huge opportunity in the industry. So that is number one second if fighting the maturity of the buyer. So buyers are always buying automation, adopting the automation. So when I talked to this different by a different industrial wire, suddenly we realise they're not asking about workings automation, how that will help. But primarily they're talking about how they can scaling. They have all have done the pilot, the prototype, how they can take the full advantage in their enterprise through scheme and talking to few client few of our clients, and he realised that it's best to write this boat and film all our clients to take advantage of this new technologies to skill up their business. If I give a little more than inside that one, exactly we are trying to do in this boat primarily, we dealt with three things. One is the individual automation which deals with the human efficiency. Second is the industrial automation who visited a group efficiency. And third is the intelligent automation. We deal city business, official efficiency while business value. So we believe that this is what will really change their business and help our client help the automation. It users to really make clear an impact in their business. >>Yeah, And so you talked about that? The maturity of the customer. And and I like the way you should describe that spectrum ending with intelligent automation. So the point is you not just paving the cow path, if you will, automating processes that maybe were invented decades ago. You're really trying to rethink the best approach. And that's where you going to get the most business value, our peace In thinking about the maturity, I think the a pre pandemic people were maybe a little reluctant s Bhaskar was saying maybe needed some education. But But how? If things change me, obviously the penned Emmick has had a huge impact. It's accelerated things, but but what's changed in the business environment? In terms of the need to implement automation? R. P >>thank you Well, that is an excellent question. As even through the pandemic, most of the enterprises accelerated what I call as the digital transformation, technology transformation and the war all time that it takes to do. The transformation is compressed in our most land prices. Now do compress transformation. The core of it is innovation and innovation, led technology and technology based solutions. To drive this transformation automation. Artificial intelligence becomes hot of what we do while we are implementing this accelerators. Innovation enablers within the enterprises, most of the enterprises prior to the pandemic we're looking automation and I as a solution for cost efficiency. Saving cost in DePina deriving capacity efficiency does if they do the transformation when we press the fast forward but draw the transformation journey liberating automation. What happens is most of the enterprises which the focus from cost efficiency to speed to market application availability and system resiliency at the core. When I speaking to most of the sea woes Corrine Wall in the tech transformation they have now embrace automation and air as a Conan able to bribe this journeys towards, you know, growth, innovation, lead application, availability and transformation and sustainability of the applications through the are A book addresses all of these aspects, including the most important element of which is compute storeys and the enablement that it can accomplish through cloud transformation, cloud computing services and how I I and Michelle learning take log technologies can in a benefit from transformation to the block. In addition, we also heard person talk about automation in the cloud zero automation taking journey towards the cloud on automation Once you're in the clouds, water the philosophy and principles he should be following to drive the motivation. We also provide holy holistic approach to dry automation by focusing process technology that includes talent and change management and also addressing automation culture for the organisations in the way they work as they go forward. >>You mentioned a couple things computing, storage and when we look at our surveys, guys is it is interesting to see em, especially since the pandemic, four items have popped up where all the spending momentum is cloud province reasons scale and in resource and, you know, be able the report to remotely containers because a lot of people have work loads on Prem that they just can automatically move in the company, want to do development in the cloud and maybe connect to some of those on from work clothes. R P A. Which is underscores automation in, of course, and R. P. You mentioned a computing storage and, of course, the other pieces. Data's We have always data, but so my question is, how has the cloud and eight of us specifically influenced changes in automation? In a >>brilliant question and brilliant point, I say no winner. I talked to my clients. One of the things that I always says, Yeah, I I is nothing but y for the data that is the of the data. So that date of place underlying a very critical part of applying intelligence, artificial intelligence and I in the organization's right as the organisation move along their automation journey. Like you said, promoting process automation to contain a realisation to establishing data, building the data cubes and managing the massive data leveraging cloud and how Yebda please can help in a significant way to help the data stratification Dana Enablement data analysis and not data clustering classification All aspects of the what we need to do within the between the data space that helps for the Lord scale automation effort, the cloud and and ablest place a significant role to help accelerate and enable the data part. Once you do that, building mission learning models on the top of it liberating containers clusters develops techniques to drive, you know the principles on the top of it is very makes it easier to drive that on foster enablement advancement through cloud technologists. Alternatively, using automation itself to come enable the cloud transformation data transformation data migration aspects to manage the complexity, speed and scale is very important. The book stresses the very importance of fuelling the motion of the entire organisation to agility, embracing new development methods like automation in the cloud develops Davis a cop's and the importance of oral cloud adoptions that bills the foundational elements of, you know, making sure you're automation and air capabilities are established in a way that it is scalable and sustainable within the organisations as they move forward, >>Right? Thank you for that r p vast crime want to come back to this notion of maturity and and just quite automation. So Andy Jossy made the phrase undifferentiated, heavy lifting popular. But that was largely last decade. Apply to it. And now we're talking about deeper business integration. And so you know, automation certainly is solves the problem of Okay, I can take Monday and cast like provisioning storage in compute and automate that great. But what is some of the business problems, that deeper business integration that we're solving through things? And I want to use the phrase they used earlier intelligent automation? What is that? Can you give an example? >>Let's a very good question as we said, that the automation is a journey, you know, if we talk to any blind, so everybody wants to use data and artificial intelligence to transform their business, so that is very simple. But the point is that you cannot reach their anti unless you follow the steps. So in our book, we have explained that the process that means you know, we defined in a five steps. We said that everybody has to follow the foundation, which is primarily tools driven optimise, which is process drivel. An official see improvement, which is primarily are driven. Then comes predictive capability, the organisation, which is data driven, and then intelligence, which is primarily artificial intelligence driven. Now, when I talked about the use of artificial intelligence and this new intelligent in the business, what the what I mean is basically improved decision making in every level in the organisation and give the example. We have given multiple example in this, both in a very simple example, if I take suppose, a financial secretary organisation, they're selling wealth management product to the client, so they have a number of management product, and they have number of their number of clients a different profile. But now what is happening? This artificial intelligence is helping their agents to target the night product for the night customers. So then, at the success rate is very high. So that is a change that is a change in the way they do business. Now some of the platform companies like Amazon on Netflix. He will see that this this killed is a very native skill for them. They used the artificial intelligence try to use everywhere, but there a lot of other companies who are trying to adopt this killed today. Their fundamental problem is they do not have the right data. They do not have the capability. They do not have all the processes so that they can inject the decision making artificial intelligence capability in every decision making to empower their workforce. And that is what we have written in this book. To provide the guidance to this in this book. How they can use the better business decision improved the create, the more business value using artificial intelligence and intelligent automation. >>Interesting. Bhaskar are gonna stay with you, you know, in their book in the middle of last decade, Erik Brynjolfsson and Andy McAfee wrote the second Machine Age, and they made a point in the book that machines have always replaced humans in instead of various tasks. But for the first time ever, we're seeing machines replacing human in cognitive task that scares a lot of people so hardy you inspire employees to embrace the change that automation can bring. What what are you seeing is the best ways to do that? >>This is a very good question. The intelligent automation implementation is not, Iet Project is primarily change management. It's primarily change in the culture, the people in the organisation into embrace this change and how they will get empowered with the machine. It is not about the replacing people by machine, which has happened historically into the earlier stages of automation, which I explained. But in this intelligent automation, it is basically empowering people to do the better. Dwelled the example. That is the thing we have written in the book about about a newspaper, 100 years old newspaper in Italy. And you know, this industry has gone through multiple automation and changes black and white printing, printing to digital. Everything happened. And now what is happening? They're using artificial intelligence, so they're writers are using those technologies to write faster. So when they are writing immediately, they're getting supported with the later they're supporting with the related article they are supporting with this script, even they're supported to the heading of this article. So the question is that it is not replacing the news, you know, the content writer, but is basically empowering them so that they can produce the better quality of product they can, better writing in a faster time. So is very different approach and that is why is, um, needs a change management and it's a cultural change. >>Garden R P What's it for me? Why should we read the automation advantage? Maybe you can talk about some of the key takeaways and, you know, maybe the best places to start on an automation journey. >>Very will cut the fastest MP, Newer automation journey and Claude Adoption Journey is to start simple and start right if you know what's have free one of the process, Guru says, If you don't know where you are on a map, a map won't help you, so to start right, a company needs to know where they are on a map today, identify the right focus areas, create a clear roadmap and then move forward with the structured approach for successful our option. The other important element is if you automate an inefficient process, we are going to make your inefficiency run more efficiently. So it is very important to baseline, and then I established the baseline and know very or on the journey map. This is one of the key teams we discuss in the Automation Advantis book, with principles and tips and real world examples on how to approach each of these stages. We also stress the importance of building the right architecture is for intelligent automation, cloud enablement, security at the core of automation and the platform centric approach. Leading enterprises can fade out adopters and Iraq, whether they are in the early stages of the automation, journey or surrender advanced stage the formation journey. They can look at the automation advantage book and build and take the best practises and and what is provided as a practical tips within the book to drive there. Automation journey. This also includes importance of having right partners in the cloud space, like a loveliest who can accelerate automation, journey and making sure accompanies cloud migration. Strategy includes automation, automation, lead, yea and data as part of their journey. Management. >>That's great. Good advice there. Bring us home. Maybe you can wrap it up with the final final world. >>So, lefty, keep it very simple. This book will help you to create difference in your business with the power of automation and artificial intelligence. >>That's a simple message and will governor what industry you're in? There is a disruptions scenario for your industry and that disruption scenarios going to involve automation, so you better get ahead of editor game. They're The book is available, of course, at amazon dot com. You can get more information. X censure dot com slash automation advantage. Gosh, thanks so much for coming in the Cube. Really appreciate your time. >>Thank you. Thank >>you. >>Eh? Thank you for watching this episode of the eight of US Executive Summit of reinvent made possible by Accenture. Keep it right there for more discussions that educating spy inspire You're watching the queue.

[Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Music] [Music] [Music] you [Music] [Applause] [Music] live from Barcelona Spain it's the cube covering Cisco live 2020 rot to you by Cisco and its ecosystem partners come back this is the cubes coverage of Cisco live 2020 here in Barcelona doing about three and a half days of wall-to-wall coverage here I'm Stu minim and my co-host for this segment is Dave Volante John furs also here scouring the floor and really happy to welcome to the program to first-time guests I believe so Ron Daris is the product manager of product marketing for cloud computing with Cisco and sitting to his left is Matt Ferguson who's director of product development also with the Cisco cloud group Dave and I are from Boston Matt is also from the Boston area yes and Costas is coming over from London so thanks so much for joining us thanks IBPS all right so obviously cloud computing something we've been talking about many years we've really found fascinating the relationship Cisco's had with its customers as well as through the partner ecosystem had many good discussions about some of the announcements this week maybe start a little bit you know Cisco's software journey and you know positioning in this cloud space right now yes oh so it's a it's a really interesting dynamic when we start transitioning to multi cloud and we actually deal with cloud and compute coming together and we've had whether you're looking at the infrastructure ops organization or whether you're looking at the apps operations or whether you're looking at you know your dev environment your security operations each organization has to deal with their angle at which they view you know multi cloud or they view how they actually operate within those the cloud computing context and so whether you're on the infrastructure side you're looking at compute you're looking at storage you're looking at resources if you're an app operator you're looking at performance you're looking at visibility assurance if you are in the security operations you're looking at maybe governance you're looking at policy and then when you're a developer you really sort of thinking about CI CD you're talking about agility and there's very few organizations like Cisco that actually is looking at from a product perspective all those various angles of multi-cloud yeah definitely a lot of piece of cost us maybe up level it for us a little bit there's there's so many pieces you know we talked for so long you know you don't talk to any company that doesn't have a cloud strategy doesn't mean that it's not going to change over time and it means every company's got at home positioning but talk about the relationship cisco has with its customer and really the advisory position that you want to have with them it's actually a very relevant question to what to what Matt is talking about because we talk a lot about multi cloud as a trend and hybrid clouds and this kind of relationship between the traditional view of looking at computing data centers and then expanding to different clouds you know public cloud providers have now amazing platform capabilities and if you think about it the the it goes back to what Matt said about IT ops and the development kind of efforts why is this happening really you know there's there's the study that we did with with an analyst and there was an amazing a shocking stat around how within the next three years organizations will have to support 50% more applications than they do now and we have been trying to test this stat our events that made customer meetings etc that is a lot of a lot of change for organizations so if you think about why are they use why do they need to basically what go and expand to those clouds is because they want to service IT Ops teams want ER servers with capabilities their developers faster right and this is where you have within the IT ops kind of theme organization you have the security kind of frame the compute frame the networking where you know Cisco has a traditional footprint how do you blend all this how do you bring all this together in a linear way to support individual unique application modernization efforts I think that's what are we hearing from customers in terms of the feedback and this is what influences our strategy to converts the different business units and engineering engineering efforts right couple years ago I have to admit I was kind of a multi cloud skeptic I always said I thought it was more of a symptom than actually a strategy a symptom of you know shadow IT and different workloads and so forth but now I'm kind of buying in because I think IT in particular has been brought in to clean up the crime scene I often say so I think it is becoming a strategy so if you could help us understand what you're hearing from customers in terms of their strategy toward the multi cloud and how Cisco that was mapping into that yeah so so when we talk to customers it comes back to the angle at which they're approaching the problem in like you said the shadow IT has been probably around for longer than anybody won't cares to admit because the people want to move faster organizations want to get their product out to market sooner and and so what what really is we're having conversations now about you know how do I get the visibility how do I get you know the policies and the governance so that I can actually understand either how much I'm spending in the cloud or whether I'm getting the actual performance that I'm looking for that I need the connectivity so I get the bandwidth and so these are the kinds of conversations that we have with customers is is is going I realize that this is going on now I actually have to now put some you know governance and controls around that is their products is their solutions is their you know they're looking to Cisco to help them through this journey because it is a journey because as much as we talk about cloud and you know companies that were born in the cloud cloud native there is a tremendous number of IT organizations that are just starting that journey that are just entering into this phase where they have to solve these problems yeah I agree and it's just starting the journey with a deliberate strategy as opposed to okay we got this this thing but if you think about the competitive landscape its kind of interesting and I want to try to understand where Cisco fits because again you you initially had companies that didn't know in a public cloud sort of pushing multi cloud and you'd say oh well okay so they have to do that but now you see anthos come out with Google you see Microsoft leaning in we think eventually AWS is going to lean in and then you say I'm kind of interested in working with someone whose cloud agnostic not trying to force now now Cisco a few years ago you didn't really think about Cisco as a player now so this goes right in the middle I have said often that Cisco's in a great position John Fourier as well to connect businesses and from a source of networking strength making a strong argument that we have the most cost-effective most secure highest performance network to connect clouds that seems to be a pretty fundamental strength of yours and does that essentially summarize your strategy and and how does that map into the actions that you're taking in terms of products and services that you're bringing to market I would say that I can I can I can take that ya know it's a chewy question for hours yeah so I I was thinking about a satellite in you mentioned this before and you're like okay that's you know the world is turning around completely because we we seem to talk about satellite e is something bad happening and now suddenly we completely forgot about it like let let free free up the developers gonna let them do whatever they want and basically that is what I think is happening out there in the market so all the solutions you mentioned in the go to market approaches and the architectures that the public cloud providers at least are offering out there certainly the big three have differences have their strengths and I think those strengths are closer to the developer environment basically you know if you're looking into something like a IML there's one provider that you go with if you're looking for a mobile development framework you're gonna go somewhere else if you're looking for a dr you're gonna go somewhere else maybe not a big cloud but your service provider that you've been dealing with all these all these times and you know that they have their accreditation that you're looking for so where does Cisco come in you know we're not a public cloud provider we offer products as a service from our data centers and our partners data centers but at the - at the way that the industry sees a cloud provider a public cloud like AWS a sure Google Oracle IBM etc we're not that we don't do that our mission is to enable organizations with software hardware products SAS products to be able to facilitate their connectivity security visibility observability and in doing business and in leveraging the best benefits from those clouds so we we kind of we kind of moved to a point where we flip around the question and the first question is who is your cloud provider what how many tell us the clouds you work with and we can give you the modular pieces you can put we can put together for you so there's so that you can make the best out of your plan it's been being able to do that across clouds we're in an environment that is consistent with policies that are consistent that represent the edicts of your organization no matter where your data lives that's sort of the the vision in the way this is translated into products into Cisco's product you naturally think about Cisco as the connectivity provider networking that's that's really sort of our you know go to in what we're also when we have a significant computing portfolio as well so connectivity is not only the connectivity of the actual wire between geographies point A to point B in the natural routing and switching world there's connectivity between applications between cute and so this week you know the announcements were significant in that space when you talk about the compute and the cloud coming together on a single platform that gives you not only the ability to look at your applications from a experience journey map so you can actually know where the problems might occur in the application domain you can actually then go that next level down into the infrastructure level and you can say okay maybe I'm running out of some sort of resource whether it's compute resource whether it's memory whether it's on your private cloud that you have enabled on Prem or whether it's in the public cloud that you have that application residing and then why candidly you have the actual hardware itself so inter-site it has an ability to control that entire stack so you can have that visibility all the way down to the hardware layer I'm glad you brought up some of the applications wonderful we can you know stay there for a moment and talk about some of the changing patterns for customers a lot of talk in the industry about cloud native often it gets conflated with you know microservices containerization and lots of the individual pieces there but you know one of our favorite things that been talked about this week is the software that really sits at the application layer and how that connects down through some of the infrastructure pieces so help us understand what you're hearing from customers and and where how you're helping them through this transition to constants as you were saying absolutely there's going to be lots of new applications more applications and they still have the the old stuff that they need to continue to manage because we know an IT nothing ever goes away that's that's definitely true I was I was thinking you know there's there's a vacuum at the moment and and there's things that Cisco is doing from from technology leadership perspective to fill that gap between the application what do you see when it comes to monitoring making sure your services are observable and how does that fit within the infrastructure stack you know everything upwards network the network layer base again that is changing dramatically some of the things that Matt touched upon with regards to you know being able to connect the the networking the security in the infrastructure the computer infrastructure that the developers basically are deploying on top so there's a lot of there's a lot of things on containerization there's a lot of in fact it's you know one part of the of the self-injure side of the stack that you mentioned and one of the big announcements you know that there's a lot of discussion in the industry around ok how does that abstract further the conversation on networking for example because that now what we're seeing is that you have huge monoliths enterprise applications that are being carved down into micro services ok they you know there's a big misunderstanding around what is cloud native is it related to containers different kind of things right but containers are naturally the infrastructure de facto currency for developers to deploy because of many many benefits but then what happens you know between the kubernetes layer which seems to be the standard and the application who's gonna be managing services talking to each other that are multiplying you know things like service mesh network service mess how is the network evolving to be able to create this immutable infrastructure for developers to deploy applications so there's so many things happening at the same time where cisco has actually a lot of taking a lot of the front seat this is where it gets really interesting you know it's sort of hard to squint through because you mentioned kubernetes is the de facto standard but it's a de-facto standard that's open everybody's playing with but historically this industry has been defined by you know a leader who comes out with a de facto standard kubernetes not a company right it's an open standard and so but there's so many other components than containers and so history would suggest that there's going to be another de facto standard or multiple standards that emerge and your point earlier is you you got to have the full stack you can't just do networking you can't just do certain few so you guys are attacking that whole pie so how do you think this thing will evolve I mean you guys are obviously intend to put out as Casta as wide a net as possible capture not only your existing install base but attractive attract others and you're going aggressively at it as are as are others how do you see it shaking out deep do you see you know four or five pockets do you see you know one leader emerging I mean customers would love all you guys to get together come up with standards that's not going to happen so we're it's jump ball right now well yeah and you think about you know to your point regarding kubernetes is not a company right it is it is a community driven I mean it was open source by a large company but it's but it's community driven now and that's the pace at which open source is sort of evolving there is so much coming at IT organizations from a new paradigm a new software something that's you know the new the shiny object that sort of everybody sort of has to jump on to and sort of say that is the way we're going to function so IT organizations have to struggle with this influx of just every coming at them and every angle and I think what's starting to happen is the management and the you know that stack who controls that or who is helping IT organizations to manage it for them so really what we're trying to say is there's elements that you have to put together that have to function and kubernetes is just one example docker the operating system that associated with it that runs all that stuff then you have the application that goes rides IDEs on top of it so now what we have to have is things like what we just announced this week HX ap the application platform for HX so you have the compute cluster but then you have the on top of that that's managed by an organization that's looking at the security that's looking at the the actual making opinions about what should go in the stock and managing that for you so you don't have to deal with that because you can just focus on the application development yeah I mean Cisco's in a strong position to do there's no question about it and to me it comes down to execution if you guys execute and deliver on the the products and services that you say you know your nouns for instance this week and previously and you continue on a roadmap you're gonna get a fair share of this marketplace I think there's no question so last topic before we let you go is love your viewpoint on customers what's separating kind of leaders from you know the followers in this space you know there's so much data out there you know I'm a big fan of the state of DevOps report yeah focus you know separate you know some but not the not here's the technology or the piece but the organizational and you know dynamics that you should do so it sounds like Matt you you like that that report also love them what are you hearing from customers how do you help guide them towards becoming leaders in the cloud space yeah the state of DevOps report was fascinating and I mean they've been doing that for what a number of years yeah exactly and really what it's sort of highlighting is two main factors that I think that are in this revolution or this this this paradigm shift or journey we're going through there's the technology side for sure and so that's getting more complex you have micro services you have application explosion you have a lot of things that are occurring just in technology that you're trying to keep up but then it's really about the human aspect that human elements the people about it and that's really I think what separates you know the the elites that are really sort of you know just charging forward in the head because they've been able to sort of break down the silos because really what you're talking about in cloud native DevOps is how you take the journey of that experience of the service from end to end from the development all the way to production and how do you actually sort of not have organizations that look at their domain their data set their operations and then have to translate that or have to sort of you know have another conversation with another organization that it doesn't look at that that has no experience of that so that is what we're talking about that end-to-end view is that in addition to all the things we've been talking about I think Security's a linchpin here now you guys are executing on security you got a big portfolio and you've seen a lot of M&A and a lot of companies now trying to get in and it's gonna be interesting to see how that plays out but that's going to be a key because organizations are going to start there from a strategy standpoint and then build out yeah absolutely if you follow the DevOps methodology its security gets baked in along the way so that you're not having to sit on after do anything Custis give you the final word I was just as follow-up with regard what what Mark was saying there's so many there's what's happening out there is this just democracy around standards which is driven by communities and we will love that in fact cisco is involved in many open-source community projects but you asked about customers and and just right before you were asking about you know who's gonna be the winner there's so many use cases there's so much depth in terms of you know what customers want to do with on top of kubernetes you know take AI ml for example something that we have we have some some offering the services around there's the customer that wants to do AML there their containers that their infrastructure will be so much different to someone else's doing something just hosting yeah and there's always gonna be a SAS provider that is niche servicing some oil and gas company you know which means that the company of that industry will go and follow that instead of just going to a public law provider that is more organized if there's a does that make sense yeah yeah this there's relationships that exist the archer is gonna get blown away that add value today and they're not gonna just throw them out so exactly right well thank you so much for helping us understand the updates where your customers are driving super exciting space look forward to keeping an eye on it thank you thank you so much all right there's still lots more coming here from Cisco live 20/20 in Barcelona people are standing watching all the developer events lots of going on the floor and we still have more so thank you for watching the cute [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] you [Music] live from Barcelona Spain it's the cube covering Cisco live 2020 rot to you by Cisco and its ecosystem partners welcome back over 17,000 in attendance here for Cisco live 2020 in Barcelona ops to Minh and my co-host is Dave Volante and to help us to dig into of course one of the most important topic of the day of course that security we're thrilled to have back a distinguished engineer Francisco one of our cube alumni TK Kia Nene TK thanks so much for joining us ideal man good good all right so TK it's 2020 it's a new decade we know the bad actors are still out there they're there the the question always is you know it used to be you know how do you keep ahead of them then I've here Dave say many times well you know it's not you know when it's it's not if it's when you know you probably already have been okay you know compromised before so it gives latest so you know what you're seeing out there what you're talking to customers about in this important space yeah it's uh it's kind of an innovation spiral you know we we innovate we make it harder for them and then they innovate they make it harder for us right and round and round we go that's been going on for for many years I think I think the most significant changes that have happened recently have to deal with not essentially their objectives but how they go about their objectives and Defenders topologies have changed greatly instead of just your standard enterprise you now have you know hybrid multi cloud and all these new technologies so while while all that innovation happens you know they get a little clever and they find weaknesses and round and round we go so we talked a lot about the sort of changing profile of the the threat actors going from hacktivists took criminals now is a huge business and nation-states even what's that profile look like today and how has that changed over the last decade or so you know that's pretty much stayed the same bad guys are bad guys at some point in time you know just how how they go about their business their techniques they're having to like I said innovate around you know we make it harder for them they you know on Monday we're safe on Tuesday we're not you know and then on Wednesday it switches again so so it talked about kind of this multi-cloud environment when we talk to customers it's like well I want the developer to be able to build their application and not really have to think too much underneath it that that has to have some unique challenges we know security we knew long ago well I just go to the cloud it doesn't mean they take care of it some things are there some things they're gonna remind you now you need to make sure you set certain things otherwise you could be there but how do we make sure that Security's baked in everywhere and is up as a practice that everybody's doing well I mean again some of the practices hold true no matter what the environment I think the big thing was cognitive is in back in the day when when you looked at an old legacy data center you were part sort of administrator in your part detective and most people don't even know what's running on there that's not true in cloud native environments some some llamó file some some declaration it's it's just exactly what productions should look like right and then the machines instantiate production so you're doing things that machine scale forces the human scale people to be explicit and and for me I mean that's that's a breath of fresh air because once you're explicit then you take the mystery out of what you're protecting how about in terms of how you detect threats right phishing for credentials has become a huge deal but not just you know kicking down the door or smashing a window using your your own credentials to get inside of your network so how is that affected the way in which you detect yeah it's it's a big deal you know a lot of a lot of great technology has a dual use and what I mean by that is network cryptology you know that that whole crypto on the network has made us safer for us to compute over insecure networks and unfortunately it works just as well for the bad guys so you know all of their malicious activity is now private to so it you know for us we just have to invent new ways of detecting direct inspection for instance I think it's a thing of the past I mean we just can't depend on it anymore we have to have tools of inference and not only that but it's it's gave rise in a lot of innovation on behavioral science and as you say you know it's it's not that the attacker is breaking into your network anymore they're logging in ok what do you do then right Alice Alice's account it's not gonna set off the triggers so you have to say you know when did Alice start to behave differently you know she's working in accounting why is she playing around with the source code repository that's that's a different thing right yes automation is such a big trend you know how do we make sure that automation doesn't leave us more vulnerable that's rarity because we need to be able automate we've gone beyond human scale for most of these configurations that's exactly right and and how do how do we I always say just with security automation in particular just because you can automate something doesn't mean you should and you really have to go back and have practices you know you could argue that that this thing is just a you know machine scale automation you could do math on a legal pad or you can use a computer to do it right what so apply that to production if you mechanized something like order entry or whatever you're you're you're automating part of your business use threat modeling you use the standard threaten modeling like you would your code the network is code now right and the storage is code and everything is code so you know just automate your testing do your threat modeling do all that stuff please do not automate for your attacker matrix is here I want to go back to the Alice problem because you're talking about before you have to use inference so Alice's is in the network and you're observing her moves every day and then okay something anomalous occurs maybe she's doing something that normally she wouldn't do so you've got to have her profile in her actions sort of observed documented stored the data has got to be there and at the same time you want to make sure it's always that balance of putting handcuffs on people you know versus allowing them to do their job and be productive at the same time as well you don't want to let the bad guys know that you know that alice is doing something that she didn't be doing is actually not Alice so all that complexity how are you dealing with it and what's the data model look like doing it machines help let's say that machines can help us you know you and I we have only so many sense organs and the cognitive brain can only store so many so much state machines really help us extend that and so you know looking at not three dimensions of change but 7000 dimensions have changed right something in the machine is going to say there's an outlier here that's interesting and you can get another machine to say that's that's interesting maybe I should focus on that and you build these analytical pipelines so that at the end of it you know they may argue with each other all the way to the end but at the end you have a very high fidelity indicator that might be at the protocol level it might be at the behavioral level it might be seven days back or thirty days back all these temporal and spatial dimensions it's really cheap to do it with a machine yeah and if we could stay on that for a second so it try to understand I know that's a high-level example but is it best practice to have the Machine take action or is it is it an augmentation and I know it depends on the use case but but how is that sort of playing out again you have to do all of this safely okay a lot of things that machines do don't return back to human scale stuff that returns back to human scale that humans understand that is as useful so for instance if machines you know find out all these types of in assertions even in medical you know right now if if you've got so much telemetry going into the medical field see the machine tells you you have three weeks to live I mean you better explain what the heck you know how you came about that assertion it's the same with security you know if I'm gonna say look we're gonna quarantine your machine or we're gonna readjust machine it's not I'm not like picking movies for you or the next song you might listen to this is high stakes and so when you do things like that your analytics needs to have what is called entailment you have to explain what it is how you got to that assertion that's become incredibly important in how we measure our effectiveness in in doing analytics that's interesting because because you're using a lot of machine intelligence to do this and in a lot of AI is blackbox you're saying you cannot endure that blackbox problem in security yeah that black boxes is is very dangerous you know I you know personally I feel that you know things that should be open sourced this type of technology it's so advanced that the developer needs to understand that the tester needs to understand that certainly the customer needs to understand it you need to publish papers and be very very transparent with this domain because if it is in fact you know black box and it's given the authority to automate something like you know shut down the power or do things like that that's when things really start to get dangerous so good TK what wondered you know give us the latest on stealthWatch there you know Cisco's positioning when it when it comes to everything we've been talking about here you know stealthWatch again is it's been in market for quite some time it's actually been in market since 2001 and when I when I look back and see how much has changed you know how we've had to keep up with the market and again it's not just the algorithms rewrite for detection it's the environments have changed right but when did when did multi-cloud happen so so operating again cusp it's not that stealthWatch wants to go their customers are going there and they want the stealthWatch function across their digital business and so you know we've had to make advancements on the changing topology we've had to make advancements because of things like dark data you know the the network's opaque now right we have to have a lot of inference so we've just you know kept up and stayed ahead of it you know we've been spending a lot of time talking to developer communities and there's a lot of open-source tooling out there that that's helping enable developers specifically in security space you were talking about open-source earlier how does what you've been doing the self watch intersect with that yeah that's always interesting too because there's been sort of a shift in let's call them the cool kids right the cool kids they want everything is code right so it's not about what's on glass or you know a single pane of glass anymore it's it's what stealth watches code right what's your router as code look at dev net right yeah yeah I mean definite is basically Cisco as code and it's beautiful because that is infrastructure as code I mean that is the future and so all the products not just stealthWatch have beautiful api's and that's that's really exciting I've been saying for a while now it's do you I think you agree is that that is a big differentiator for Cisco I think you you're one of the few if not the only large established player and the enterprise that has figured out that sort of infrastructure is code play others have tried and are sort of getting there but you know start/stop you use a term that really cool is like living off the land you know bear bear grylls like the guy who lives down so bad so and and and threat actors are doing that now they're using your own installed software and tooling to hack you and and steal from you how were you dealing with that problem yeah it's a tough one and like I said you know much respect the the adversary is talented and they're patient they're well funded okay that's that's where it starts and so you know why why bring why bring an interpreter to a host when there's already one there right why right all this complicated software distribution when I can just use yours and so that's that's where the the play the game starts and and the most advanced threats aren't leaving footprints because the footprints are already there you know they'll get on a machine and behaviorally they'll check the cache to see what's hot and what's hot in the cache means that behaviorally it's a path they can go they're not cutting a new trail most of the time right so living off the land is not only the tools that they're using the automation your automation they're using against you but it's also behavioral and so that that makes it you know it makes it harder it's it impossible no can we make it harder for them yes so yeah no I'm having fun and I've been doing this for over twenty five years every week it's something new well it's a hard problem you're attacking and you know Robert Herjavec who came on the cube sort of opened my eyes and you think about what are we securing we're securing everything I mean a critical infrastructure were essentially exerted securing the entire global economy and he said something that really struck me it's an 86 trillion dollar economy we spend point zero one four percent on securing that economy and it's nothing now of course he's an entrepreneur and he's pimping for his is his business but it's true we are barely scratching the surface of this problem yeah I'm and it's changing I mean it's changing it could it be better yes it is changing his board awareness you know twenty years ago then right me to a dinner party they you know what does your husband do I'd say you know cyber security or something they'd roll their eyes and change the subject now they asked me the same question so oh you know my computer's running really slow right these are not this is everyone I'm worried about a life hack yeah how do I protect myself or what about these coming off the bank I mean that's those guys a dinner table cover every party so now now you know I just make something up I don't do cybersecurity I just you know a tort or a jipner's you've been to this business forever I can't remember have I ever asked you the superhero question what is that your favorite superhero that's a tough one there's all the security guys I know they like it's always dreamed about saving the world [Laughter] you're my superhero man I love what you do I think you've a great asset for Cisco and Cisco's customers really thanks TK give us a final word if people want to you know find out more about about what Cisco's doing read more of what you're working on but what's some of the best resource I have to go do you know just drop by the web pages I mean everything's published out that like I said even even for the super nerdy you know we published all our our laurs security analytics papers I think we're over 50 papers published in the last 12 years TK thank you so much always a pleasure to catch alright yeah and a travels thank you so much for de Villante I'm Stu Mittleman John furrier is also in the house we will be back with lots more coverage here from Cisco live 20/20 in Barcelona thanks for watching the keys [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] live from Barcelona Spain it's the cube covering Cisco live 2020s brought to you by Cisco and its ecosystem partners hello and welcome back to the cubes live coverage it's our fourth day of four days of coverage here in Barcelona Spain for Cisco live 2020 I'm John Faria my co-host to many men to great guests here in the dev net studio where the cube is sitting all week long been packed with action mindy Whaley senior director developer experiences but dev net and partner a senior director welcome back to this cube good to see you guys glad to be here so we've had a lot of history with you guys what from day one yes watching def net from an idea of hey we should develop earthing you also have definite create yes separate more developer focused definite is Cisco's developer environment we've been here from the beginning what a progression congratulations on the success thank you thank you so much it's great to be here in Barcelona with everybody here you know learning in the workshops and we just love these times to connect with our community at Cisco live and it definitely ate what you mentioned which is coming up in March so it's right around the corner def net zone which we're in it's been really robust spins it's been the top of the show every year and it gets bigger and the sessions are packed because people are learning developers new developers as well as Cisco engineers who were certified coming in getting new skills as the modern cloud hybrid environments are new skills is a technology shift yeah exactly and what we have in the definite zone are different ways that the engineers and developers can engage with that technology shift so we have demos around IOT and security and showing how you know to prevent threats from attacking the Industrial routers and things like that we have coding workshops from you know beginning intro to Python intro to get all the way up through advanced like kubernetes topics and things like that so people can really dive in with what they're looking for and this year we're really excited because we have the new definite certifications with those exams coming out right around the corner in February so a lot of people are here saying I'm ready to skill up for those exams I'm starting to dive into this topic well Susie we was on she's the chief of deaf net among other things and she said there's gonna be a definite 500 the first 500 certifications of deaf net are gonna be kind of like the Hall of Fame or you know the inaugural or founder certifications so can you explain what this it means it's not a definite certification badge it's a series of write different sir can you deeper in then yeah just like we have our you know existing network certifications which are so respected and loved around the world people get CCIE tattoos and things just like there's an associate and professional and expert level on the networking truck there's now a definite associate a definite professional and coming soon definite expert and then there's also specialist badges which help you add specific skills like data center automation IOT WebEx so it's a whole new set of certifications that are more focused on the software so there are about 80 80 % software skills 20 percent knowledge of networking and then how you really connect up and down the stock so these are new certifications not replacing anything all the same stuff they're new they're part of the same program they have the same rigor the same kind of tests they actually have ways to enter weave with the existing networking certifications because we want people to do both skill paths right to build this new IT team of the future and so it's a completely new set of exams the exams are gonna be available to take February 24th and you can start signing up now so with the definite 500 you know that's gonna be a special recognition for the first 500 people who get dead note certifications it'll be a lifetime achievement they'll always be in the definite 500 right and I've had people coming up and telling me you know I'm signed up for the first day I'm taking my exams on the first day I'm trying to get into them you and I only always want to be on the lift so I think we might be on them and what's really great is with the certifications we've heard from people in the zone that they've been coming and taking classes and learning these skills but they didn't have a specific way to map that to their career path to get rewarded at work you know to have that sort of progression and so with the certifications they really will have that and it's also really important for our partners and par is doing a lot of work with certifications and partners yeah definitely that would love to hear a little bit we've interviewed on the cube over the years some of the definite partners from a technology standpoint of course the the channels ecosystem hugely important to Cisco's business gives the update as to you know definite partnering as well as what will these certifications mean to both the technology and go to market partners yeah the wonderful thing about this is it really demonstrates Cisco's embracement of software and making sure that we're providing that common language for software developers and networkers to bring the two together and what we've found is that our partners are at different levels of maturity along that progression of program ability and this new definite specialization which is anchored in the individuals that are now certified at that partner allow them to demonstrate from a go-to-market standpoint from a recognition standpoint that as a practice they have these skills and look at the end of the day it's all about delivering what our customers need and our customers are asking us for significant help in automation digital transformation they're trying to drive new business outcomes and this this will provide that recognition on on who to partner with in the market it's so important I remember when Cisco helped a lot of the partner ecosystem build data center practices went from the silos and now embracing you've got the hardware the software we're talking multi cloud it's the practice that is needed today going forward to help customers with where they're going it really is and and another benefit that we're finding and talking to our partners is we're packaging this up and rolling it out is not only will it help them from a recognition standpoint from a practice standpoint and from a competitive differentiation standpoint but it'll also help them attract challenge I mean it's no secret there is a talent shortage right now if you talk to any CEO that's top of mind and how these partners are able to attract these new skills and attract smart people smart people like working on smart things right and so this has really been a big traction point for them as well it's also giving ways to really specifically train for new job roles so some of the ways that you can combine the new definite certifications with the network engineering certifications we've looked at it and said you know there's there's a role of Network automation developer that's a new role everyone we ask in one of our sessions who needs that person on their team so many customers partners raise their hands like we want the network Automation developer on our team and you can combine you know your CCNP Enterprise with a definite certification and build up the skills to be that Network automation developer certainly has been great buzz I got to get your guys thoughts because certainly it's for careers and you guys are betting on the the people and the people are betting on Cisco mm-hmm yes this is what's going on submit surety of Devin it almost it's like a pinch me moment for you guys because you continue to grow I got to ask you what are some of the cool things that you're showing here as you mature you still have the start here session which is intro to Python and other things pretty elementary and then there's more advanced things what are some of the new things that's going on yeah that you could share so some of the new things we've got going on and one of my favorites is the IOT insecurity demonstration there's a an industrial robot arm that's picking and placing things and you can see how it's connected to the network and then something goes wrong with that robot alarm and then you can actually show how you can use the software and security tools to see was there code trying to access you know something that that robot was it was using it's getting in the way of it working so you could detect threats and move forward on that we also have a whole automation journey that starts from modeling your network to testing to how you would deploy automation to a deep dive on telemetry and then ends with multi domain automation so really helping engineers like look at that whole progression that's been that's been really popular Park talked about the specialization which ones are more popular or entry-level which ones are people coming into getting certified first network engineering automation first or what's the yeah so we're so the program is going to roll out with three different levels one is a specialized level the second is an advanced level and then we'll look to that third level again they're anchored in the in the individual certs and so as we look for that entry level it's really all about automation right I mean some things you take for granted but you still need these new skills to be able to automate and scale and have repeatable scalable benefits from that this the second tier will be more cross-domain and that's where we're really thinking that an additional skill set is needed to deliver dashboard experience compliance experiences and then that next level again we'll anchor towards the expert level that's coming out but one thing I want to point out is in addition to just having the certified people on staff they also have to demonstrate that they have a practice around it so it's not just enough to say I've passed an exam as we work with them to roll out the practice and they earn the badge they're demonstrating that they have the full methodology in place so that it really there's a lot behind it that means we can't be in the 500 list then even if a 500 list I don't know that the cube would end up being specialized its advertising no seriously all fun it's all fun it's Cisco live in Europe is there a difference between European and USD seeing any differences in geographic talent you know in the first couple years we did it I think there was a bigger difference it felt like there were different topics that were very popular in the US slightly different in Europe last year and this year I feel like they have converged it's it's the same focus on DevOps automation security as a huge focus in both places and it also feels like the the interest and level of the people attending has also converged it's really similar congratulations been fun to watch the rise and success of Devon it continues to be strong how see in the hub here and the definite zone behind us pact sessions yes what's the biggest surprise for you guys in terms of things that you didn't expect or some of the success what's what's jumped out yeah I think you know one of the points that I want to make sure we also cover and it has been an added benefit we're hoping it would happen we just didn't realize it would happen this soon we're attracting new companies new partners so the specialization won't just be available for our traditional bars this is also available for our non resale and we are finding different companies accessing definite resources and learning these skills so that's been a really great benefit of Deb net overall definitely my favorite surprises are when I show up at the community events and I hear from someone I met last year what the what they went back and did and the change that they drove and they come in their company and I think we're seeing those across the board of people who start a grassroots movement take back some new ideas really create change and then they come back and we get to hear about that from them those are my favorite surprises and I tell you we've known for years how important the developer is but I think the timing on this has been perfect because it is no longer just oh the developer has some tools that they like in the corner the developer connected to the business and driving things forward exactly so perfect timing congratulations on this certification their thing that's been great is that our at Cisco itself we now have API is across the whole portfolio and up and down the stock so that's been a wonderful thing to see come together because it opens up possibilities for all these developers so Cisco's API first company we are building it guys everywhere we can and and that the community is is taking them and finding creative things to build it's been fun to watch you guys change Cisco but also impact customers has been great to watch far many thanks for coming up yeah games live coverage here in Barcelona for Cisco live 20/20 I'm John Ford Dave Dave Alon face to many men we right back with more after this short break [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] you live from Barcelona Spain it's the cube covering Cisco live 2020 brought to you by Cisco and its ecosystem partners hello and welcome back to the cubes live coverage here at Cisco live 20/20 and partial into Spain I'm John first evening men cube coverage we've got a lot of stuff going on with Cisco multi-cloud and cloud technologies of clarification of Cisco's happening in real time is happening right now cloud is here here to stay we got two great guests to unpack what's going on in cloud native and networking and applications as the modern infrastructure and software evolves we got eugene kim global product marketing and compute storage at cisco global part of marketing manager and fabio corey senior director cloud solutions marketing guys great comeback great thanks for coming back appreciate it thanks very much great to see a lot of guys so probably we've had multiple conversations and usually even out from the sales force given kind of the that the discussion and the motivation cloud is big it's here it's here to stay it's changing Cisco API first we hear and all the products it's changing everything what's the story now what's going on I would say you know the reason why we're so excited about the launch here in Barcelona it's because this time it's all about the application experience I mean the last two years we've been announcing some really exciting stuff in the cloud space right think about all the announcements with the AWS the Google's the Azure so the world but this time it really boils down to making sure that is incredibly hyper distributed world well there is an application explosion ultimately we will help for the right operations tools and infrastructure management tools to ensure that the right application experience will be guaranteed for the end customer and that's incredibly important because at the end what really really matters is that you will ensure the best possible digital experience to your customer otherwise ultimately nothing is gonna work and of course you're going to lose your brand and your customers one of the main stories that we're covering is the transformation of the industry also Cisco and one of the highlights to me was the opening keynote you had app dynamics first not networking normally it's like what's under the hood the routers and the gear no it was about the applications this is the story we're seeing it's kind of a quiet unveiling it's not yet a launch but it's evolving very quickly can you share what's going on behind this all this absolutely it's exactly along the lines of what I was saying a second ago in the end that the reason why we're driving the announcement if you want from the application experience side of the house is because without dynamics we already have a very very powerful application performance measurement tool which it's evolving extremely rapidly first of all after Amex can correlate not just the application performance to some technology kpi's but to true actual business KPIs so AB dynamics can give you for instance the real-time visibility of say a marketing funnel conversion rates transactions that you're having in your in your business operation now we're introducing an incredibly powerful new capability that takes the bar to a whole new level and that's the dynamics experience journey Maps what are those it's actually the ability of focusing not so much on front-ends and backends and databases performances but really focusing on what the user is seeing in front of his or her screen and so what really matters is capturing the journey that a given user of your application is is being and understanding whether the experience is the one that you want to deliver oh you have like a sudden drop of somewhere and you know why that is important because in the end we've been talking about is it a problem of the application performance user performance well it could be a badly designed page how do you know and so this is a very precious information is that were giving to application developers not just to the IT ops guys that is incredibly precious to get this in so you just brought up that journey so that's part of the news so just break down real quick one minute yeah what the news is yeah so we have three components the first one as you as you correctly pointed out is really introduction the application journey Maps right the experience journey Maps that's very very important the second is we are actually integrating after am it's with the inter-site action inter-site optimization manager the workload team is a workload promisor and so because there is a change of data between the two now you are in a position to immediately understand whether you have an application problem we have a workload problem or infrastructure problem which is ultimate what you really need to do as quickly as you can and thirdly we have introduced a new version of our hyper flex platform which is hyper-converged flat G flat for Cisco with a fully containerized version we tax free if you want as well there is a great platform for containerized application of parameter so you teen when I've been talking to customers last few years when they go through their transformational journey there's the modernization they need to do the patterns I've seen most successful is first you modernize the platform often HCI is you know and often for that it really simplifies the environment you know reduces the silos and has more of that operational model that looks closer to what the cloud experience is and then if I've got a good platform then I can modernize the applications on top of it but often those two have been a little bit disconnected it feels like the announcements now that they are coming together what are you seeing what are you hearing how is your solution set solving this issue yeah exactly I mean as we've been talking to our customers love them are going through different application modernisations and kubernetes and containers is extremely important to them and to build a container cloud on Prem is extremely one of their needs and so there's three distinctive requirements that they've kind of talked to us about a lot of it has to be able to it's got to be very simple very turnkey and a fully integrated ready to turn on the other one is something that's very agile right very DevOps friendly and the third being a very economic container cloud on Prem as far we mentioned high flex application platform takes our hyper-converged system and builds on top of it a integrated kubernetes platform to deliver a container as a service type capability and it provides a full stack fully supported element platform for our customers and the one of the best great aspects of is that's all managed from inside from the physical infrastructure to the hyper-converged layer to all the way to the container management so it's very exciting to have that full stack management and insight as well yeah it's great to you know John and I have been following this kubernetes wave you know since the early early days Fabio mentioned integrations with the Amazons and Google's the world because you know a few years ago you talked to customers and they're like oh well I'm just gonna build my own urbanity right back nobody ever said that is easy now just delivering at his service seems to be the way most people wanted so if I'm doing it on Amazon or Google they've got their manage service that I could do that or that they're through partners they're working with so explain what you're doing to make it simpler in the data center environment because I'm tram absolutely is a piece of that hybrid equation the customers need yes so essentially from the customer experience perspective as I mentioned it's very fairly turnkey right from the hyper flicks application platform we're taking our hyper grew software we're integrating a application virtualization layer on top of it Linux KVM based and then on top of that we're integrating the kubernetes stack on top as well and so in essence right it's a fully curated kubernetes stack right it has all the different elements from the networking from the storage elements and and providing that in a very turnkey way and as I mentioned the inner site management is really providing that simplicity that customers need for that management ok Fabio this the previous announcement you've made with the public clouds yeah this just ties into those hybrid environments that's exactly you know a few years ago people like oh is there gonna be a distribution that wins in kubernetes we don't think that's the answer but still I can't just move between kubernetes you know seamlessly yet but this is moving towards that direction so a lot of customers want to have a very simple implementation at the same time they want of course a multi cloud approach and I really care about you know marking the difference between you know multi-cloud hybrid cloud there's been a lot of confusion but if you think about it multi cloud is really rooted into the business need of harnessing innovation from whatever it comes from you know the different clouds PV different things and you know what they do today tomorrow it could even change so people want option maladie so they want a very simple implementation that's integrated with public cloud providers that simplifies their life in terms of networking security and application of workload management and we've been executing towards that goal to fundamentally simplify the operations of these pretty complex kind of hybrid environments I want you to nail that operations on ibrid that's where multi cloud comes in absolutely just a connection point absolutely you're not a shitty mice no isn't a shit so in order to fulfill your business like your I know business needs you then you have a hybrid problem and you want to really kind of have a consistent production rate environment between fins on Prem that you own and control versus things that you use and you want to control better now of course there are different school of thoughts but most of the customers who are speaking with really want to expand their governance and technology model right to the cloud as opposed to absorb in different ways of doing things from each and every clock I want to unpack a little bit of what you said earlier about the knowing where the problem is because a lot of times it's a point the finger at the other first and where's it's the application problem isn't a problem so I want to get into that but first I want to understand the hyper flex application platform Eugene if you could just share the main problem that you guys saw what did some of the pain points that customers had what problems does the AP solve yeah as I mentioned it's really the platform for our customers to modernize their applications on right and it addresses those things that they're looking for as far as the economics right really the ability to provide a full stack container experience without having to you know but you know bringing any third party hypervisor licenses as well as support cost so that's fully integrated there you have your integrated hyper-converged storage capability you have the cloud-based management and that's really developing you providing that developer DevOps simplicity from the data Julie that they're looking for internally as well as for their product production environments and then the other aspect is its simplicity to be able to manage all this right in the entire lifecycle management as well so it's the operational side of the whole yeah uncovers Papio on the application side where the problem is because this is where I'm a little bit skeptical you know normally rightfully so but I can see in a problem where it's like whose fault is it gasification is problem or the network I mean it runs into more serious workloads the banking app that's having trouble how do you know where it what the problem is and how do you solve that problem what what's going on for that specific issue absolutely and you know the name of the game here is breaking down this operational side right and I love what our app dynamics VP GM Danny winoker said you know it has this terminology beast DevOps which you know may sound like an interesting acrobatics but it's absolutely true the business has to be part of this operational kind of innovation because as you said you know developer edges you know drops their containers and their code to the IET ops team but you don't really know whether the problem a certain point is gonna be in the code or in how the application is actually deployed or maybe a server that doesn't have enough CPU so in the end it boils down to one very important thing you have to have visibility inside and take action and every layer of the stack I mean instrumentation absolutely there are players that only do it in their software overlay domain the problem is very often these kind of players assume that underneath links are fine and very often they're not so in the end this visibility inside inaction is the loop that everybody is going after these days to really get to the next if you want generational operation where you gotta have a constant feedback loop and making it more faster and faster because in the end you can only win in the marketplace right regardless of your IT ops if you're faster than your competitor well still still was questioning the GM of AppDynamics running observability and he's like no it's not to feature it's everywhere so he his comment was yeah but serve abilities don't really talk about it because it's big din do you agree with that absolutely it has to be at every layer of the stack and only if you have visibility inside an action through the entire stack from the software all the way to the infrastructure level that you can solve the problem otherwise the finger-pointing quote-unquote will continue and you will not be able to gain the speed that you need okay so the question on my mind I want to get both of you guys can weigh in on this is that you look at Cisco as a company you got a lot going on I mean a guy's huge customer base core routers - no applications there's a lot going on a lot of a lot of complexity you got IOT security Ramirez talked about that you got the WebEx rooms got totally popular it's kind of got a lot of glam to it having the WebEx kind of you know I guess what virtual presence was yeah telepresence kind of model and then you get cloud is there a mind share within the company around how cloud is baked into everything because you can't do IOT edge without having some sort of cloud operational things so there's stuff you're talking about is not just a division it's kind of gonna it's kind of threads everywhere across Cisco what's the what's the mind share right now within the Cisco teams and also customers around clarification well I would say it's it's a couple of dimension the first one is the cloud is one of the critical domains of this multi domain architecture that of course is the cornerstone of Cisco's technology strategy right if you think about it it's all about connecting users to applications wherever they are and not just the user the applications themselves like if you look at the latest stats from IDC 58% of workloads is heading to the public cloud and to the edge it's like the data center is literally exploding in many different directions so you have this highly distributed kind of fabric guess what sits in between all these applications and microservices is a secure network and that's exactly what we're executing upon now that's the first kind of consideration the second is if you look at the other silver line most of the Cisco technology innovation is also going a direction of absorbing cloud as a simplified way of managing all the components or the infrastructure you look at the IP flex ap is actually managed by inter site which is a SAS kind of component this journey started a long time ago with Cisco Meraki and then of course we have SAS properties like WebEx everything else is kind of absolutely migrants reporter we've been reporting eugen that from years ago we saw the movement where api's are starting to come in when you go back five years ago not a lot of the gear and stuff at Cisco had api's now you got api's building into all the new products that's right you see the software shift with you know you know intent-based networking to AppDynamics it's interesting it's you're seeing kind of this agile mindset this is some of you and I talk about all the time but agile now is the new model is it ready for customers I mean the normal Enterprise is still got the infrastructure and application it's separated okay how do I bring it together what are you guys seeing the customer base what's going on with with not that not the early adopters heavy-duty hardcore pioneers out there but you know the the general mainstream enterprise are they there yet have they had that moment of awakening yeah I mean I think they they are there because fundamentally it's all about that ensuring that application experience and you can only ensure that application experience right by having your application teams and your structure teams work together and that's what's exciting you mentioned the API is and what we've done there with AppDynamics integrating with inter-site workload optimizer as Fabio mentioned it's all about visibility inside action and what app dynamics is provides providing that business and end-user application performance experience visibility inner sites giving you know visibility on the underlining workload and the resources whether it's on Prem in your you know drive data center environment or in different type of cloud providers so you get that full stack visibility right from the application all the way down to the bottom and then inner side local optimizer is then also optimizing the resources to proactively ensure that application experience so before you know if we talk about someone at a checkout and they're about to have abandonment because the functions not working we're able to proactively prevent that and take a look at all that so you know in the end I think it's all about ensuring that application experience and what we're providing with app dynamics is for the application team is kind of that horizontal visibility of how that application is performing and at the same time if there's an issue the infrastructure team could see exactly within the workload topology where the issue is and insert' aeneas lee whether it be manual intervention or even automatically there's or a ops capability go ahead and provide that action so the action could be you know scaling out the VMS it's on-prem or looking at a new different type of ec2 template in the cloud that's what's very exciting about this it's really the application experience is now driving and optimizing infrastructure in real time and let me flip your question like do you even have a choice John when you think about in the next two years 50% more applications if you're a large enterprise you have 5 to 7,000 apps you have another to 3,000 applications just coming into into the the frame and then 50% of the existing ones that are gonna be refactor lifted and shifted or replace or retired by SAS application it's just like it's tsunami that's that's coming on you and oh by the way because of again the micro service is kind of affect the number of dependencies between all these applications is growing incredibly rapidly like last year we were eight average interdependencies for applications now we are 20 so imaging imaging what happens as as you are literally flooded with the way the scanner really you have to ensure that your application infrastructure fundamentally will get tied up as quickly as you can still and I have been toilet for at least five years now if not longer the networking has been the key kind of last changeover - clarification and I would agree with you guys I think I've asked the question because I wanted to get your perspective but think about it it's 13 years since the iPhone so mobile has shown people that a mobile app can change business but now if you look at the pressure the network's bringing the pressure on the network or the pressure for the network to be better than programmable is the rise of video and data I mean so you got mobile check now you've got video I mean more people doing video now than ever before videos of consumer oil as streaming you got data these two things absolutely forced yeah the customers to deal with it but what really tipped the the balance John is is actually the SAS effect is the cloud effect because as you know it's in IT sort of inflection points nothing is linear right so once you reach a certain critical mass of cloud apps and we're absolutely there already all of a sudden you're traffic pattern on your network changes dramatically so why in the world are you continuing kind of you know concentrating all of your traffic in your data center and then going to the internet you have to absolutely open the floodgates at the branch level as close to the users as possible and that implies a radical change I would even add to that and I think you guys are right on where you guys are going it may be hard to kind of tease out with all the complexity with Cisco but in the keynote the business model shifts come from SAS so you got all this technical stuff going on now you have this Asif ocation or cloud that's changes the business models so new entrants can come in and existing players can get better so I think that whole business model conversation yeah never was discussed at Cisco live before yeah in depth as well hey run your business connect your hubs campus move packets around that was applications in business model yeah but also the fact that there is increasing number of software capabilities and so fundamental you want to simplify the life of your customers through subscription models that help the customer by now using what they really need right at any given point in time all the way to having enterprise agreements I also think that's about delivering these application experiences for your business small different type experience that's really what's differentiating you from your different competitors right and so I think that's a different type of shift as well well you guys are good got some good angle on this cloud I love it I got to ask you the question what can we expect next from Cisco more progression along clarification what's next well I would say we've been incredibly consistent I believe in the last few years in executing on our cloud strategy which again is centered around helping customers really gluon this mix set of data centers and clouds to make it work as one write as much as possible and so what we really deliver is networking security and application of performance management and we're integrating there's more and more on the two sides of the equation right the the designer side and the powerful outside and more more integrating in between all of these layers again to fundamentally give you this operational capability to get faster and faster we'll continue doing so and you set up before we came on camera that you were talking to the sales teams what are they what's their vibe with the sales team they get excited by this what's that oh yeah feedback oh yeah absolutely from the inner side were claw optimizer and they have dynamics that's very exciting for them especially the conversations they're having with their customers really from that application experience and proactively insuring it and on the hyper flex application platform side this is extremely exciting with providing a container cloud to our customers and you know what's coming down is more and more capabilities for our customers to modernize their applications on hyper flex you guys are riding some pretty big waves here at Cisco I get a cloud way to get the IOT Security wave it's pretty exciting pretty big stuff thanks for coming in thanks for sharing the insights Fabio I appreciate it thank you for having us your coverage here in Barcelona I'm John Force dude Minutemen be back with more coverage fourth day of four days of cube coverage we right back after this short break [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] why Trump Barcelona Spain it's the cube covering Cisco live 2020 rot to you by Cisco and its ecosystem partners welcome back to Barcelona everybody we're here at Cisco live and you're watching the cube the leader in live tech coverage we got to the events and extract the signal from the noise this is day one really we started a zero yesterday Eric Hertzog is here he's the CMO and vice president of storage channels probably been on the cube more than [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] live from Barcelona Spain it's the cube covering Cisco live 2020 rot to you by Cisco and its ecosystem partners welcome back everyone's two cubes live coverage day four of four days of wall-to-wall action here in Barcelona Spain Francisco live 2020 I'm John Ferrier with mykos Dave Volante with a very special guest here to wrap up Cisco live the president of Europe Middle East Africa and Russia Francisco Wendy Mars cube alumni great to see you thanks for coming on to kind of put a bookend to the show here thanks for joining us right there it's absolutely great to be here thank you so what a transformation as Cisco's business model of continues to evolve we've been saying brick by brick we still think is a big move coming I think there's more action I can sense the walls talking to us like let's just go live in the US and more technical announcements in the next 24 months you can see you can see where it's going it's cloud its apps yeah its policy based program ability it's really a whole nother business model shift for you and your customers the technology shift and the business model shift so I want to get your perspective of this year opening key no you let it off talking about the philosophy of the business model but also the first presenter was not a networking guy it was an application person yeah app dynamics yep this is a shift what's going on with Cisco what's happening what's the story well you know if you look for all of the work that we're doing is but is really driven by what we see from requirements from our customers the change that's happening in the market and it is all around you know if you think digital transformation is the driver organizations now are incredibly interested in how do they capture that opportunity how do they use technology to help them but you know if you look at it really there's the three items that are so important it's the business model evolution it's actually the business operations for for organisations plus their people there are people in the communities within that those three things working together and if you look at it with you know it's so exciting with application dynamics there because if you look for us within Cisco that linkage of the application layer through into the infrastructure into the network and bringing that linkage together is the most powerful thing because that's the insight and the value our customers are looking for you know we've been talking about the in the innovation sandwich you know you got you know date in the middle and you got technology and applications underneath that's kind of what's going on here but you I'm glad you brought up the year the part about business model business operations and people in communities because during your keno you had a slide that laid out three kind of pillars yes people in communities business model and business operations there was no 800 series in there there was no product discussions this is fundamentally the big shift that business models are changing I tweeted provocatively the killer app and digital the business model because you think about it the applications are the business and what's running under the covers is the technology but it's all shifting and changing so every single vertical every single business is impacted by this it's not like a certain secular thing in the industry this is a real change can you describe how those three things are operating with that constitute think if you look from you know so thinking through those three areas if you look at the actual business model itself our business models as organizations are fundamentally changing and they're changing towards as consumers we are all much more specific about what we want we have incredible choice in the market we are more informed than ever before but also we are interested in the values of the organizations that were getting the capability from as well as the products and the services that naturally we're looking to gain so if you look in that business model itself this is about you know organizations making sure they stay ahead from a competitive standpoint about the innovation of portfolio that they're able to bring but also that they have a strong strong focus around the experience that their customer gains from an application a touch standpoint that all comes through those different channels which is at the end of the day the application then if you look as to how do you deliver that capability through the systems the tools and the processes as we all evolve our businesses you have to change the dynamic within your organization to cope with that and then of course in driving any transformation the critical success factor is your people and your culture you need your teams with you the way teams operate now is incredibly different it's no longer command and control its agile capability coming together you need that to deliver on any transformation never never mind let it be smooth you know in the execution there so it's all three together what I like about that model and I have to say we this is you know ten years to do in the cube you you see that marketing in the vendor community often leads what actually happens not surprising as we entered the last decade it was a lot of talk about cloud well it kind of was a good predictor we heard a lot about digital transformations a lot of people roll their eyes and think it's a buzzword but we really are I feel like an exiting this cloud era into the digital era it feels real and there are companies that you know get it and are leaning in there are others that maybe you're complacent I'm wondering what you're seeing in in Europe just in terms of everybody talks digital yeah be CEO wants to get it right but there is complacency there when it's a services say well I'm doing pretty well not on my watch others say hey we want to be the disruptors and not get disrupted what are you seeing in the region in terms of that sentiment I would say across the region you know there will always be verticals and industries that are slightly more advanced than others but I would say that then the bulk of conversations that I'm engaged in independence of the industry or the country in which we're having that conversation in there is a acceptance of transfer digital transformation is here it is affecting my business i if I don't disrupt I myself will be disrupted and be challenged help me so I you know I'm not disputing the end state I need guidance and support to drive the transition and a risk mythic mitigated manner and they're looking for help in that and there's actually pressure in the boardroom now around a what are we doing within within organizations within that enterprise the service right of the public said to any type of style of company there's that pressure point in the boardroom of come on we need to move it speed now the other thing about your model is technology plays a role in contribute it's not the be-all end-all but plays a role in each of those the business model of business operations and developing and nurturing communities can you add more specifics what role do you see technology in terms of advancing those three spheres so I think you know if you look at it technology is fundamental to all of those spheres in regard to the innovation the differentiation technology can bring then the key challenges one of being able to reply us in a manner where you can really see differentiation of value within the business so in then the customers organization otherwise it's just technology for the sake of technology so we see very much a movement now to this conversation of talk about the use case the use cases the way by which that innovation can be used to deliver the value to the organization and also different ways by which a company will work look at the collaboration capability that we announced earlier this week of helping to bring to life that agility look at the app D discussion of helping to link the layer of the application into the infrastructure the network's to get to root cause identification quickly and to understand where you may have a problem before you thought it actually arises and causes downtime many many ways I think the agility message has always been a technical conversation a gel methodology technology software development no problem check that's ten years ago but business agility mmm it's moving from a buzzword to reality exactly that's what you're kind of getting in here and teams how teams operate how they work you know and being able to be quick efficient stand up stand down and operate in that way you know we were kind of thinking out loud on the cube and just riffing with Fabio gory on your team on Cisco's team about clarification with Eugene Kim around just just kind of real-time what was interesting is we're like okay it's been 13 years since the iPhone and so 13 years of mobile in your territory in Europe Middle East Africa mobilities been around before the iPhone so with in more advanced data privacy much more advanced in your region so you got you out you have a region that's pretty much I think the tell signs for what's going on in North America and around the world and so you think about that you say okay how is value created how the economics changing this is really the conversation about the business model is okay if the value activities are shifting and be more agile and the economics are changing with sass if someone's not on this bandwagon it's not an in-state discussion where it's done deal yeah it's but I think also there were some other conversation which which are very prevalent here is in in the region so around trust around privacy law understanding compliance you look at data where data resides portability of that data GDP are came from Europe you know and as ban is pushed out and those conversations will continue as we go over time and if I also look at you know the dialogue that you saw so you know within World Economic Forum around sustainability that is becoming a key discussion now within government here in Spain you know from a climate standpoint and many other areas as well Dave and I've been riffing around this whole where the innovation is coming from it's coming from Europe region not so much the u.s. I mean us discuss some crazy innovations but look at blockchain us is like don't touch it pretty progressive outside United States little bit dangerous to but that's where innovation is coming from and this is really the key that we're focused on I want to get your thoughts on how do you see it going next level the next level next-gen business model what's your what's your vision so I think there'll be lots of things if we look at things like with the introduction of artificial intelligence robotics capability 5g of course you know on the horizon we have Mobile World Congress here in Barcelona in a few weeks time and if you talked about with the iPhone the smartphone of course when 4G was introduced no one knew what the use case would that would be it was the smartphone which wasn't around at that time so with 5g in the capability there that will bring again yet more change to the business model for different organizations and the capability and what we can bring to market when we think about AI privacy data ownership becomes more important some of the things you were talking about before it's interesting what you're saying John and when the the GDP are set the standard and and you see in the u.s. there are stovepipes for that standard California is going to do one every state is going to have a different center that's going to slow things down that's going to slow down progress do you see sort of an extension of a GDP are like framework of being adopted across the region and that potentially you know accelerating some of these you know sticky issues and public policy issues that can actually move the market forward I think I think the will because I think there'll be more and more you know if you look at there's this terminology of data is the new oil what do you do with data how do you actually get value from that data and make intelligent business decisions around that so you know that's critical but yet if you look for all of ours we are extremely passionate about you know where is our data used again back to trust and privacy you need compliance you need regulation you know I think this is just the beginning of how we will see that evolve you know when do I get your thoughts does Dave and I have been riffing for 10 years around the death of storage long live storage and but data needs to be stored somewhere networking is the same kind of conversation just doesn't go away in fact there's more pressure now forget the smartphone that was 13 years ago before that mobility data and video now super important driver that's putting more pressure on you guys and so hey we're networking so it's kind of like Moore's law it's like more networking more networking so video and data are now big your thoughts on video and data video but if you look at the Internet of the future you know what so if you look for all of us now we are also demanding as individuals around capability and access to that and inter vetted the future the next phase we want even more so there'll be more and more - you know requirement for speed availability that reliability of service the way by which we engage and we communicate there's some fundamentals there so continuing to to grow which is which is so so exciting for us so you talk about digital transformation that's obviously in the mind of c-level executives I got to believe security is up there as a topic what other what's the conversation like in the corner office when you go visit your customers so I think that there's a huge excitement around the opportunity realizing the value of the of the opportunity you know if you look at top of mind conversations are around security around making sure that you can make tank maintain that fantastic customer experience because if you don't the custom will go elsewhere how do you do that how do you enrich at all times and also looking at markets adjacencies you know as you go in and you talk at senior levels within within organizations independent of the industry in which they're in there are a huge amount of commonalities that we see across those of consistent problems by which organizations are trying to solve and actually one of the big questions is what's the pace of change that I should operate at and when is it too fast and when is what am I too slow and trying to balance that is exciting but also a challenge for companies so you feel like sentiment is still strong even though we're 10 years into this this bull market you know you got Briggs it you get you know China tensions with the US u.s. elections but but generally you see Tennessee sentiment still pretty strong and demand so I would say that the the excitement around technology the opportunity that is there around technology in its broadest sense is greater than ever before and I think it's on all of us to be able to help organizations to understand how they can consume I see value from us but it's you know it's fantastic science it tastes trying to get some economic indicators but really the real thing I'm trying to get you is Minh set of the CEO the corner office right now is it is it we're gonna we're gonna grow short-term by cutting or do we do are we gonna be aggressive and go after this incremental opportunity and it's probably both you're seeing a lot of automation yeah and I think if you look fundamentally for organizations it's it's that the three things helped me to make money how me to save money keep me out of trouble you know so those are the pivots they all operate with and you know depending on where an organization is in its journey whether a start-up there you know in in the in the mid or the more mature and some of the different dynamics and the markets in which they operate in as well there's all different variables you know so it's it's it's mix Wendy thanks so much for spending the time to come on the cube really appreciate great keynote folks watching if you haven't seen the keynote opening sections that's a good section the business model I think it's really right on I think that's going to be a conversation it's going to continue thanks for sharing that before we look before we leave I want to just ask you a question around what you what's going on for you here at Barcelona as the show winds down you had all your activities take us in the day of the life of what you do customer meetings what were some of those conversations take us inside inside what what goes on for you here well I'd say it's been an amazing it's been an amazing few days so it's a combination of customer conversations around some of the themes we just talked about conversations with partners and there's investor companies that we invest in a Cisco that I've been spending some time with and also you know spending time with the teams as well the DEF net zone you know is amazing we have this afternoon the closing session where we've got a fantastic external guest who's coming in it's going to be really exciting as well and then of course the party tonight and we'll be announcing the next location which I'm not gonna reveal now later on today we kind of figured it out already because that's our job and there's the break news but we're not gonna break it for you you can have that hey thank you so much for coming on really appreciate Wendy Martin expecting the Europe Middle East Africa and Russia for Cisco she's got our hand on the pulse and the future is the business model that's what's going on fundamental radical change across the board in all areas this the cue bringing you all the action here in Barcelona thanks for watching [Music] [Music] [Music] [Applause] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] [Music]

Live from Las Vegas, It's the Cube. Covering Dell Technologies World 2018. Brought to you by Dell EMC and its Ecosystem Partners (techno music) >> Welcome back to the Cube. We are live on Day 2 in Las Vegas at the Sands Expo Center. Dell Technologies World. I'm Lisa Martin with Stu Miniman and we are welcoming to the Cube, for the first time, distinguished engineer and VMAX Product Group CTO, Adnan Sahin. Adnan, it's great to have you on the Cube. >> Thank you, great to be here. >> So, big announcements going on at the event this week. Talk to us about the modern data center. Saw that press release this morning. What does the modern data center, how does Dell Technologies define it? And how are you seeing and helping customers implement it? >> Again, it goes into, like when you have, are running an application you need compute, storage and network so that really had to have a modern infrastructure to cover all those bases. So, that's really during the Keynote we heard today from Jeff Clark on our compute capabilities new servers as well as new storage offering from Dell EMC, the PowerMax >> All right, Adnan, PowerMAx, let's start there. (Adnan) Yes. So one of the flagship announcements here at this show, building on the VMAX which of course builds on the Symmetrix history. Why don't you give us a little overview and then we'll dig into some questions I have? >> So, yeah, we've been really following the industry trends. So, we introduced VMAX All Flash a couple years back. And then we are also looking at the industry trends and what we realized is that the industry is transitioning in terms of media interface, from SAS connected drives into NVMe and PCIE connected drives. And the main driver for that one is two-fold. One, is reducing the latency. And with NVMe you can get much leaner, softer layers that really gives you lower latency. And the other one is the media transition that changes from a NAM based non-withheld memories technology into newer and emerging low latency, ultra low latency technology. So with NVMe we can get both at the same time. >> All right, so Adnan, you know, we remember back when it was EMC at the time. It came with the Flash Technologies. Everybody's doing Flash. Now anybody in the storage industry, NVMe, NVMe over fabric. Everyone's talking about it. PowerMax Bob, up on stage, Bob DeCrescenzo (Adnan) Correct, yes, yes. Spent many, many years working on this said, there's a big difference between just having it and really being able to utilize it. So, without going too deep, explain to us some architectural things that have to happen, from a hardware and software standpoint to take advantage of this transition. >> Sure, so VMAX and PowerMax is really a scale-out, multi-controller architecture therefore, we need to have persistent storage, accessible through multiple controllers, at least two. So, in order to really be highly resilient and highly available to system, we need multi ported, dual ported drives available to us. One of the things that we spend quite a lot of time is to really make sure that dual ported NVMe drives are ready for our highly demanding, enterprise resilient storage system. So we spend a lot of time improving drive quality as well as our software to handle all the NVMe related concerns. >> So, at the event, the theme, Make It Real, yesterday Michael Dell kicked things off and talked about these four transformative elements where customers need to transform to be successful. Digital, IT, security, workforce. With what you just talked about and the new enhancements some of the technologies, how is that helping customers make their digital transformations effective, so that they can deliver different shades of products. I know you just came from a customer meeting. Maybe an give us an example of what you're seeing applied out there. >> The important thing is the applications. The customers have been databases, many different variants. There's been some traditional databases and new and emerging databases. Main driver is, of course, available to resilience but at the same time operational simplicity because we have simplified our user interface and overall use experience significantly over years. So that with fewer people, they can manage many, many larger capacities of the systems. And then with latency is an important aspect of application experience. If you lower the latency, either through caching or lower latency media, you give better experience to end user and therefore they can do more with what they have as infrastructure. >> Adnan, are there any specific use cases or verticals where you're finding that, especially the NVMe offering is going to be most helpful at day one. >> I think, any traditional application that has like journals that will benefit. But on top of that, if you are running large queries of random IO access storage they will get lower latency out of NVMe based systems. They could be real-time analytics, for example. You can get ultra-low latency from the back hand. And also if you are using some of the database, data warehouse type of application you can get massive band width out of VMAX and PowerMax systems that helps you process more in shorter time. >> So analytics as a use case attach the storages, of course, really interesting one, heavily growing. One of the other interesting things about PowerMax, is I think it was discussed, predictive analytics inside. So, I think back to, I mean, disclosure, I worked at EMC for 10 years. We think of intelligent storage was something we've been talking about for a long time. Explain what's different about this generation of analytics and predictive compared to previous storage innovations. >> Sure, sure. So we have the infrastructure to keep track of work loads as they find address granularity. So, we keep track of access types and access sizes in as small as five megabytes a piece. So in a larger system that could be 40 million data sets for a 200 terabyte system. And once we have data we can analyze and we have some linear regression, time series analysis that we can predict whether an active address space will remain active or whether if a cold address space will remain cold. And based on that we can make decisions. Previously, we were able to make, use those decisions for queuing in hard drives and flash drives. More recently, we are using it for data reduction technologies. For compression, for example, duplication. If data set is highly active, we don't necessarily compress them because they will be updated frequently therefore the CPUs used will not be effective. So then taking to the next level the storage class memory becomes available. We will be able to use the media based on the strengths. So if for storage class memory, low latency, we can place read heavy and write heavy work loads into storage class memory. >> So giving customers, presumably, the ability to take data, use it as a catalyst in many different lines of the business to combine it, recombine it and be able to use the analytics that are built in, it sounds like, to not just get insights they can take action on but actually act on them. (Adnan) Correct. >> Give us an example of a customer that's maybe doing that to be able to deliver a differentiated product or service to their customer. >> So part of the important features that they are introducing is available both in PowerMax and VMAX systems is service levels. So that's very relevant to all or most of our customers because, for example, if you are a service provider, customer service provider, even though all the data resides on very fast NAM flash media they can still provide differentiated performance to their own tenants. For example, if the tenant is paying a certain amount they may get silver or bronze service level. They may no see the full benefit of Flash with that service level but when they upsold into a higher performance level or service level. With a simple change in Unisphere, for example, they can get Flash response time right away. So it's basic changes and simplify their business models makes it more predictable for them. Another one is also the prioritization. They can also set priorities for applications as long as high priority service level gets it is response time, expected target response time everybody will get enjoy low response time. But if the high priority group or application does not meet its targets then we start to increase response time of lower priority applications to give more resources for high priority applications. So that's really a way that customers can capitalize with this feature. >> All right, Adnan, I wonder if you can give us a little bit, dig into NVMe, NMVe over fabric and you talked about storage class memory. Specifically looking at availability, maturity and what kind of pricing considerations for these that we can expect kind of today and the next 12 months. >> So, NVMe as the interface drives themselves, this day they may be at a premium compared to SAS but the expectation when we talk to industry leaders and vendors there will be crossover expected very soon. So that really is the positioning that we just want to be in this market. Get the product out. And then really be ready when that crossover happens. In terms of storage class memory, again, it comes at a premium. But then we, using our intelligence, if we can direct most of the eyeOS to this premium source media then we can let customers enjoy benefits of that extra premium that would endure. They would help to pay but over time, just remember, early days of Flash, when the first Flash came out. It was very expensive at the time but over time it became more and more prevalent. So what our expectation is storage type class of memory, over time will follow similar path. And it will become very possible in the near future that we will see all storage class memory systems coming out of vendors. >> All right, how about the NVMe over Fabric? >> NVMe over Fabrics, we are looking, definitely we have plans for NVMe over Fabrics. Of course, standards are still evolving and also for enterprise customers there's concerns around multi pathing, support and not sure of that. We are working with standards bodies and other vendors on improving that aspect. >> Okay, so there's one thing about this transition that's a little different than most. It has an impact on the application. So where is Dell getting involved or how are you working with your customers? You talked about getting ready for that storage class memory. This is not just, we've been skuzzy for a long time. So, how do we get ready as an industry? What's Dell's positioning in that discussion of applications? >> I mean, Dell seems very so close to participating in standards bodies and with the industry thought leaders on really getting to come up with standard based solutions. I think that is one direction that we are going after with this. >> Anything on the application side, though? Or is that more on the pivotal VM? >> Application side of course, we have VM we have very deep discussions with VM and NVM over fabrics and how we can work with them more efficiently. >> So, Adnan, when we kicked off this segment we talked about it being the first Dell Technologies World. Indicator of the absorption of the EMC federation. Over your shoulder is the Dell EMC Partner Program. What are some of the feedback that you're hearing from partners, technology partners who are collaborating. You mentioned VMWare. What's some of the feedback that you're hearing at the event in terms of what you have announced and how do your partners influence design of these leading technologies? >> There's great excitement. We've been working with them, listening to them, learning from them and I think overall, everybody is excited with the new product. And we are also, as a group very excited with and been working for awhile. And we are happy to be able to release the product today. >> Adnan, one of the other product lines that, there were a bunch announced around the xtrem IO and the X2. Can you just help us make sure we understand positioning today of things like VMAX and PowerMax and the xtremIO Family. >> Each product platform has strengths. If customers are happy with what they are using, they should continue with the same product line. It think that really makes it easier for everyone. Xtreme, I believe, announced a remote application, as well. So, it's great. >> From a foundational perspective, what are these technologies going to be able to do to enable enterprises to start taking advantage and realizing the possibilities of emerging technologies machine learning, artificial intelligence, IOT? >> I think, important part is. If you look at all those things, what is really needed is ultra low latency high band width, capabilities from storage. Because you have massive compute capability sometimes customers use in memory applications as well. And we need to be close to compute as close as possible to memory. It's not always possible but we want to get to be there. We have significant value add to be clear. For example, we have local and remote reapplication capable. If you're running any of those applications in a mission critical in mind. You want to make sure that you have local application capability as well as remote application disaster recovery. Business continues models built around. And what we have with our infrastructure to really give customers that type of mission critical. You can not take in chances in this day and age with these applications. >> Adnan, I got to talk to Jeff Clark, earlier today on the Cube and he talked about the engineering culture. From the EMC side, I'm curious if working with your Dell team, you've got that whole server team. Has that changed some of the processes there? How does that impact the development and the viewpoint of the engineering team? >> There's very clear, much better communication. We're been talking to the server team very easily and very frequently actually. Just to make sure that, for example, we understand their challenges and then type of solace that they come up with on the service side and we can apply on our storage. And the same from our side. We give feedback on our experiences on the storage to them. And not only with the server side but also across different portfolio components in our storage in our business units as well. >> So last question: Customers that are here in the early stages of transformation and are looking for best practices, where do we start? Do we start with transforming IT to make it into a profit center. What are your recommendations? >> Can you repeat? I could not hear the last one. IT? >> Yeah, what are your recommendations for customers that might be at the very beginning of their transformation journey. What do you recommend? Where do they start, in terms of going, 'hey we've got our business leaders, recognize IET should become a part of our business strategy. It shouldn't be a cost center. It should be a profit center." How do you recommend they start these conversations with Dell EMC/ Dell Technologies to get... >> They just need to talk to their representative about business need and application needs. We have a large portfolio of products available to our customers. Again, on the high end there's the resilient storage with more capabilities that might be VMAX. On the mid range it could be either unity or storage center. And on the sever side, again, similar types of options available. They just need to talk about their application needs, virtualization needs, storage needs, hyper converge says traditional lock storage versus file storage connectivity. Those make all the difference and I think our field people have experience in really helping customers out. >> Well, Adnan, thanks so much for stopping by and sharing with us what's new with the technologies. We appreciate your time. >> Thank you. Thanks. >> We want to thank you for watching the Cube. I'm Lisa Martin with Stu Miniman. We are here live Day 2 of Dell Technologies World from Vegas. Stick around. We'll be right back after a short break. (techno music)

>> Voiceover: Live, from Atlanta, Georgia, it's theCUBE. Covering IFS World Conference 2018. Brought to you by, IFS. >> Rebecca: Welcome back to theCUBE's live coverage of IFS World Conference 2018 here in Atlanta, Georgia. I'm your host, Rebecca Knight, along with my co-host, Jeff Frick. It's been a great day here. >> Jeff: Yes. >> We've had a lot of wonderful conversations, great panels. Last one to go, you can tell the atmosphere is getting... >> They're wheeling out all the alcohol I think... >> Exactly. Exactly. >> ...for the reception this evening. >> But we have saved best for last. We have Dan Matthews, who is the CTO of IFS and Bas De Vos who is the Director of IFS Labs. So Bas and Dan, thanks so much for joining us. >> Thank you. >> You're welcome. >> So, when I talked, we've heard a lot about IFS Apps 10, and this is the big news, but what we haven't talked about too much is Arena. Can you describe to our viewers this new user experience, and what it means? >> Alright, well, IFS Arena, like you said, it's a new user experience via past applications, and that's something that's really important to us because it's important to our customers. Because what they want to do is, they want to put great tools in the hands of the people, right? And we all know when it comes to software, how great a tool is is a large part down to the user experience, so that's why we've done it. And what we've done is create something that we think is more inspired by really well-designed consumer software, but we've adapted that for these big enterprise applications like we are doing. >> It's pretty amazing in your keynote because you showed, I think five different UI's based on different devices in the prior versions, where now you're coming to kind of a standardized single (mumbles) experience across various platforms or across various devices to actually interact with the applications. That's got to be, feel good to get that down to kind of one responsive design. >> And to a degree, that's just rescinding to reality because you used to think about, you had your PC and you had a way of doing that. And then you go to your mobile app, or maybe, I mean, people are using so many different kinds devices today. So if we were to purpose build something just for your iPad, something for your phone, something for this, something for your TV, we'd be stuck forever, right? So what we did instead, is we said, "Let's build one experience that actually adapts "to all these different environments, "and get that really, really well." It's not that easy, but in the end, it's a much better way of approaching it. >> Right, and I thought the part that I liked was as when you're new to something, you don't necessarily want a high density of information in a screen or whatever, 'cause you're just not sure, you're learning, whatever, it's new. But then as you become more experienced, obviously your comfort zone goes up, you want a lot more dense information, and really, in your work platform you demoed earlier today, you have a lot of options whether you want kind of the more consumery, more picturey, less efficient way, or do you want the "I know this well, "and I want the thick content." >> And what we basically does, we flipped it upside down, 'cause if you look at Enterprise Software, and ERP, and has to management this kind of stuff, it always used to be designed for the professional, right? And then you would try to simplify it for the newbies that're coming into the business. Can we remove some things, hide some things away, configure some things? Now we've done it the other way around. So the default is it's designed for the novice person that's just coming in seeing this for the first time. And then as you learn, as you say, you can expand and grow, and they get sort of more rich in the data you're seeing. And this is really, really important right? Because people aren't staying that long in the jobs anymore. So if you think about people moving around, they know the business, but they might not know the business applications, so they basically come in, I'm a purchasing guy, come in, pick up the purchasing system directly, that's really really important. >> Needs to be intuitive? >> Yeah, make it intuitive first, and then progressively let people discover more, rather than give all the options and all the complexity and then expect them to simplify it. That's harder. >> So, Bas, I want to talk to you a little bit about the development process and how you come up with these kind of things. Can you describe how it works at IFS Labs, what approach you take? >> Yeah of course, and then perhaps Dan can add to this a little bit later as well. But because IFS Labs is just a part of the process, right? But if you look in our general development process, for us, it's very important to stay close to our customers, right? What do our customers need today? What do they need tomorrow? And we have to basically be able to deliver functionality they need for their problems right on time. And IFS Labs plays a part in that. We are basically (mumbles) for sending before that. So we approach it a little bit the other way around. So instead of looking at a customer problem and trying to find a solution for that, we basically look ahead. We look a couple of years in the future. What kind of technologies are coming up? What kind of possibilities are there, and can we find a problem for it? And that sounds strange, right? Because we're known in the business of finding problems. But it does allow us to experiment and come up with innovative solutions that might work for tomorrow. But before we actually move that into production, or hand it over to regular R&D development, well we do step back and go to our customers and say, "Hey wait a minute, this is what we are thinking Labs, "what do you think about that? "Does it work for you, does it help you?" and validate it with them. >> So it's an interesting challenge for Labs, for looking down the road, because, and Steve Jobs' famous quote, that we don't necessarily deliver just what our customers ask for. They're not asking for things that are down the road, so you got that responsibility to look down the road. On the other hand, nobody likes technology that doesn't have a problem to solve. So you got to be delicate. Because if you just build something for the sake of building something, maybe there's some ancillary value. But at the end of the day, someone's got to use it and they got to drive direct values. So how do you kind of play that balance beyond, "Yes we listen to customers, "but there's this other stuff coming "that maybe they're not too aware of"? >> Yeah that's true, totally true, I completely agree with you. And I think that is the role of IFS Labs, right? So if we look in the overall process, the fact that we have a Labs, we don't... A license to experiment with trying out stuff, validating it with our customers, we can basically... Try it out before we actually take a decision to build something that our customers are not waiting for. So exactly the problem you just sketched, I think that our interest, IFS Labs, to resolve that. >> We have seen this happening throughout history, right? So if you look at how IET started, for us, it started with a product in IFS labs, when together we want a customer learning and understanding how they should be applied to the kind of businesses and industries that we serve. And then it went into mainstream R&D development and then we have real solutions, and now we have customers, who've been live for years, using this kind of stuff. So that is exactly the process you want to have. Try it out, and when we have a grasp on how this relates to our customers, then we up the next level of investment and take it further. >> And then, similarly, we had a project in IFS Labs that, well we tried out, and after a couple of months or even longer we said, "This is not going to work "for our customers, it's actually not helping them today. "Might be a couple years from now, but today let's stop it." >> So was this how your kind of integration of AI and machine learning into the applications took place? You looked forward, this is a cool new thing we need to play, but at the same time, we're not going to name it after a smart dead guy. (group laughing) But really bake it into the applications where it makes the most sense. And that sounds like it's kind of your execution strategy. >> Yeah definitely and AIs are a very, very, very big topic, right? It's an umbrella for so many different types of applications. Dan was talking this morning about three main areas where we think AI makes most sense for our products. It's basically human-machine interaction, predictive maintenance and service, an automation. But each of those areas, they basically have their own... Own life cycle, right? So if you look at human-machine interaction, at the morning. This morning we were talking about the IFS Arena bot. We're actually in a proper development phase. So that's much further ahead in that cycle, while other AI related topics like doing mass-automation, only your (mumbles), that's earlier in the cycle and that's still in Labs. So although AI is a big umbrella topic, the different topics in there follow that same approach. >> Can you be a little more specific about the projects you're working on, or is it top secret? >> At the World Conference everybody wants to know our secrets, but luckily, at World Conference we share them. >> Jeff: This is between us four. >> Yeah nobody's listening, right? Or watching? (laughs) So yeah at this World Conference we're hosting an innovation area. And in the innovation area, we're showcasing a wide range of basically possible technologies and how you could apply them to future business. We basically took the approach of depicting an end-to-end automatous business. So basically go all the way from mining stuff, in a mine in the ground, to using that in a factory, to producing products for the customer. And we basically build all kinds of technologies in there to make that completely automatous. Might not all be possible today, but it's really there to inspire our customers to look ahead. Some examples of the things we're using, a block chain inside enterprisesque management, mixed reality with Microsoft HoloLens to do service repairs, digital twins in virtual reality, automatous vehicles. So there's a lot of interesting stuff going on there. >> That's great, those are the great buzzwords but you put them all within application, and they're just standalone. >> Dan: What it does really well, is it kind of illustrates how these technologies are used in context... >> Right. >> Dan: With all of these things. >> That's super. >> You are an IFS veteran, >> Yes. >> You came as a developer and now here you are, CTO. Tell our viewers a little bit about how the company has changed in your opinion, and also now as you are sort of making a bigger push into North America, what we can expect. >> Well, what else changed, if I go back and I've not been with this company for more than 20 years. But what I've seen is we've got a lot more professional. Of course, we're a big organization now, and the way we run things and the way the business is run is a lot more professional. If you go back to the late '90s, this was before the dot-com boom, everybody was pouring money into the IT industry, so that was not an objective. So we were doing R&D but we were also burning money. And I think after that bubble burst, we all learned to become proper business people as well. I'll tell you one that hasn't changed, though, and that really is the kind of atmosphere that is within the company, right? How close we are to our customers, and how the customers reality always comes first and how we all help each other support. That really hasn't changed despite the fact we're so much bigger and we're 20 years old and all that kind of stuff. >> So why do you think is it 'cause maintaining culture is really, really difficult and we go to a lot of shows and we often talk about if it's a founder-led, and if they're a good CEO to double benefit, to keep that culture, but when you got turned over at the top, how do you maintain the culture that you guys have built? >> I think in the beginning, I think it was a lot of that founder-led, right? It was really led by the founders and one of the founders was our CEO for many, many years. But then it kind of got ingrained a little bit, between the Scandinavia culture. That it's quite open, quite sort of friendly, helpful, lots of hierarchical. And that then sort of spread out as the business expanded into nationally. And we kept it also on the R&D side. We do a lot of R&D in Chalinka for example. Which has a surprisingly similar feeling in the culture, actually. So I think it just got so big and so strong in the company, that it just naturally, new people come in and naturally sort of carry on with that same way of being that we've had it before. >> Rebecca: They adopted and embraced it. >> Because that was the end, Dan said when he was doing his due diligence, right? The culture was a huge piece of why he came to the company. >> I think if they were the other way around, we have seen that when we brought businesses in as well, that is, right, these guys have a similar culture to us, great, fantastic business to bring into to the IFS family. >> Jeff: Sir, you were going to say? >> I was going to say, in the end also, you're attracting people to your company and the people that are staying are also the people that feel at at home, and that feel comfortable, and that feel, I'm a little bit shorter than Dan inside the company for two years now. But basically, I feel the same with the culture, right? And it fits me as a person, and therefore I think I'm inclined to stay longer at IFS than if the culture would not fit me. And as you attract people with the same mindset together. It only gets stronger. >> Right, well Dan and Bas, thank you so much. This has been really fun last panel of the day, so we appreciate it. >> Thank you. >> Good luck on your keynote on Thursday. >> Bas: Thank you very much. >> I'm Rebecca Knight for Jeff Frick. This has been IFS World Conference 2018. We will have more after this. (light techno music)