>> Good afternoon from Vegas, guys and gals. We're so happy that you're with us. This is theCUBE live at AWS re:Invent '22. This is our third day of coverage. We started Monday night, so we're counting that as day one. Loads of conversations we've had already. We know that you know that 'cause you've been watching. I'm here with Dave Vellante. Dave, great to be here with you with somewhere between 50,000 and 70,000 people. And we're excited for our next conversation. We've got two folks joining us who are new to theCUBE, soon will be alumni. Milan Bhatt joins us, the president and head of Cloud at Hexaware. And Nikhil Date, the Director of Engineering and Application Services at Domestic & General. Guys, welcome to the program. >> Thank you >> Thanks for having us. >> So Domestic & General, or D&G, is a customer of Hexaware, but Milan, we want to start with you. Give the audience an overview of Hexaware. What do you do? What's the business model? >> Yeah. So, Hexaware is a technology services company. We are a global partner of AWS, and essentially, we help customers like Domestic & General, you know, accelerate their digital transformation journeys. We like to think of ourselves as a billion dollar startup. And like Amazon, it is always day one at Hexaware. And, you know, I look forward to the conversation, but any company in the world that is looking at cloud-led digital transformation, they have to put Hexaware on the consideration list. Because, you know, not only do we work with a lot of customers, analysts like Gartner, they have rated us as a visionary in helping customers become, you know, digitally enabled, bring better customer experience to their end customers. >> Excellent. Well, we're glad to feature Hexaware on the program. >> Milan: Thank you. >> Nikhil let's bring you into the conversation. Talk to the audience about Domestic & General. What kind of business is it? What's the business model? >> Sure, thank you. So we are, you know, 110-year-old business, right? I mean, we started insuring sheep in Australia, if you believe it, you know, which is quite an origin story. But at the moment, you know, the primary business is keeping our customers world running. So what do I mean by that? We protect in warranty and out-of-warranty care for domestic appliances. You know, TVs, boilers, refrigerators, washing machines, that kind of thing. But we are also a B2B company in the sense that, you know, you might think you are getting a warranty from some of our biggest customers, like Whirlpool or, you know, Bosch, Siemens, or Samsung, but actually it's D&G at the back trying to administer that for you. So, you know, we are in 13 countries. Just launched in the US last year, but big plans. >> So it's really interesting because we all have appliances, and we can relate to, especially, you know pre or post-pandemic, how difficult it is to get service. So you're kind of like, in a way, you've got to build a digital platform like Uber, connecting drivers and passengers, right? And so you've got the supply of individuals who know how to fix stuff, right? And you want to make it as easy as possible for the customer. So was that the genesis of this digital transformation? Can you talk about those business drivers? >> It was, actually, and it's a fantastic point, because trying to become a platform business is what this journey has been all about for us, right? I think, you know, we are a pioneer in what we consider the subscription model. So customers pay a small amount per month as opposed to a big lump sum amount that they have to pay at the point you buy the appliance. And importantly, you can actually buy our product to pay in installments at the point something breaks down. So it's not just something that you buy at the point of sale or at the point you try to register. You can buy it at any time. And the goal really is to have warranty in a box that you can take anywhere, you know, anywhere in the world. So, you know, but it's a great point. Digital transformation is what it is all about. >> And there is a real lack right now of qualified technicians. >> That's right. >> Is there anything within the platform to incent those individuals to participate in your business? >> You know, this is what we consider a multi-tier approach. I think at the moment, the service that we offer is largely top tier, right? So we will get you an engineer that is certified by the manufacturer with the manufacturer warranty. And it's a no fix, no fee model, you know? So, you know, we guarantee either to repair or replace the appliance, you know? That's the model. But you are right, I think in the future stage would be, you know, why wouldn't we want to have anybody who's got the right skills to come in and work off the platform? Absolutely right. >> Nikhil, talk about, you said this is a legacy business, been around for quite some time. You've been there for not quite two years. What drew you to the organization? And where were they in their digital transformation journey? Because I always think legacy companies, this a big challenge, and it's cultural challenge to really transform, but companies these days have no choice. >> Again, a fantastic point, right? I think some of the, you know, 110-year-old business, right? And some of the tech, you would be forgiven for thinking it's that old. But the assets that we had are our people, right? Who are really passionate about the business. And I think what we had to do is to find a partner that can upskill the tech, but also upskill the people at the same time and upskill the delivery model, right? So we've a very traditional left-to-right waterfall, you know, planet first, big upfront planning, and then deliver kind of organization. And by working with a partner such as Hexaware and embracing cloud, because, you know, our first and our go-to will be a SaaS or a cloud provider. And, you know, doing that was the massive agenda that drew me to the company. But I think what is also fair is, you know, digitization or digitalization, is a misunderstood and often abused term, right? Because for the most part, when companies start, and I'm not saying it's right or wrong, but, you know, for the most part, when companies start on this journey, they take a journey that works in the brick and mortar world, and we were a contact center business, and just try to move it to the digital journey, right? It's not a great customer experience. I'll give you an example, right? Now, if you call our agent and say, "Yeah, I'm trying to register an appliance," they will tell you where to look for the serial number. But if you're on a digital channel, you don't know where to look. There's nobody, you know, who can help you. The model number, who remembers the model number of the washing machine they bought, right? I mean, you know, it's stuff like that, you know, which would feel, you know, for a digital native, my son, you know, for example, would think, "How can you even ask a customer for that?" But, you know, it's that change in the model, that's what this is all about. >> Yeah, it's like when you get to go, "What's your account number?" I have no idea what my account number is. So when did this whole project start? How was Hexaware involved? And where did Hexaware start? Like, how did you sort of gauge what the requirement was? Take us through that little- >> Sure. So, you know, when Nikhil and the rest of the management team came in, they came up with a competitive process where, you know, and it is refreshing to remember, I think they've stuck true to their vision. They were very clear that they were not looking for someone who can just digitize their paper processes, but who can help them completely re-imagine, you know, what the new process would look like what the new experience would look like. And, you know, remember, they were running this process at the height of the pandemic, so we couldn't meet anybody in person. We did everything virtual. And we were using cloud technology, but, you know, the way they run the process, they wanted to make sure that a provider brings in a mix of experience and engineering expertise. And that's really hard to find. But equally importantly, you remember those culture sessions that we did? They figured out some very creative ways of making sure that there is a cultural fit. So, for example, they did virtual breakout sessions where, you know, people were sort of asking each other, you know, if you want to have dinner with someone like a celebrity, who would it be? So, you know, these little things to make sure that there is a match and people can actually work. >> Relationship building too. >> The relationship building. It's hard to do in a virtual environment, but it was a competitive process. They looked at us in terms of engineering, you know, experience, our ability to transcend change and run, and, you know, really focus and align to keep their objectives first, right? Work as a true partnership. Do you agree? >> I would agree. And I think, you know, one of the biggest goals here was to make sure that, this is not an arms length vendor relationship, right? You know, this is an extension of our team. So these are our people, you know, for the people that work on D&G, you know, they work in the D&G way, you know, and that means that they can also challenge us, you know, which is quite refreshing, right? People stopping and saying, "Why are you asking me to do this?" You know, it's very refreshing, I think, you know, to work with a partner that is sold on the vision and committed to helping you achieve success. >> That synergy creates that flywheel. And like you said, at D&G, Hexaware, we're a team, we're working together. Nikhil, share with us some of the significant business outcomes that Hexaware services and AWS are helping the company to achieve? Because there's some big numbers there. >> Indeed. Yeah. So, you know, in the digital journey itself, like I said, we are also a B2B business. You know, one of the key challenges is every client wants their own brand, right? So, you know, a journey for customer X has to look like the customer X brand. And our journey for customer Y will have to do the same. You know, when you try to stretch this to a technology problem though, it means that, you know, we were trying to be too many things for too many people, and that slowed things down and increased complexity. So from our point of view, you know, when we started with the digital journey or in the middle of the digital journey, we thought, we need to have a library of reusable components. We need white labeling, right? So there was a root in branch re-engineering of the digital proposition to allow us to, you know, serve multiple clients with the same underlying technology. And that has meant that, you know, in some cases, we are going to market, you know, two, three times faster than what we were. Costs, obviously, you know, 50% cheaper. But, you know, I think the big thing here, and, you know, this is the unstated benefit, is because now there is a common underlying technology innovation that client X wants to do becomes available for client Y. You know, which means that, you know, there's a virtual circle of, you know, constant improvement. So, you know that, from my point of view, that's the big benefit. >> And would you agree that you are still only in the first quarter of a football game? >> Absolutely. >> I think a lot of ambitious plans. So, you know, this is just the beginning. And the way they have built the organization, the way they have driven the culture change, you know, I'm very hopeful for great things to come. >> Paint a picture of the tech. I'm interested in the architecture, and I'm really interested in the data component and how that's affected your business. >> So I mean, you know, multilayered tech architecture, as you can imagine. Then, you know, we still have a legacy, you know, legacy components running off our own PET mainframe, as we like to call it. But, you know, from a forward point of view, what we really want is to allow clients to self-serve, right? Not have to, you know, because at the moment, the only service we can offer is what I call the white glove, right? Which means, you know, somebody has to sit down with us, have a discussion on the requirements, but people should be able to self-serve, you know, look at the catalog of what it is we can do for them and go for it. Data is a very interesting point, right? Because not only are there, you know, geography restrictions around where customer data can go to, obviously, payments and PCI compliance is an issue. But last but not least, you know, some of this data is very, you know, unique to what the clients want to own and manage. And, you know, if you are a, you know, a typical homeowner, you will have appliance from all kinds of manufacturers, right? Many of whom would be our customers. But how much data we can share, because we recognize you as a person, but how much data we can share, there are restrictions. But, you know, building our data abstraction layer allows us to, you know, take care of that. But you're absolutely right, in terms of, But again, the potential for where the data can be mined, because, you know, the engineer also has to be local to where you live. You know, you can't come from 100 miles away. So, you know, the ability to use data to, you know, not just transform our business, but our client's business is phenomenal, you know? >> Do you actually have a mainframe? >> Yes >> We do do. (laughter) >> Adam Selinsky wants to move it into the cloud. (laughter) >> They have every possible technology that you can think of. I mean, 100-year-old business evolved over a period of time. And, you know, if I could add, you know, what has been really impressive about the decision making at D&G is that they have adopted cloud in the right way, right? So they are one of the few customers who have truly taken AWS well architected to heart. They have taken things like, you know, take the right workloads to the cloud and wait to do the right remediations before you take the rest of the workloads to the cloud. They've used native services available on AWS from apps perspective as well as a data perspective. So that's sort of a little bit more color on the technology and architecture. >> But you've essentially SaaSified your business and you basically have D&G cloud that you're delivering to your customers for self-serve. Is that fair? >> That's the vision, yes. The idea is to get there. And, you know, if we assemble what I call, you know, out-the-box solutions in a clever way, then that becomes the platform that we can replicate success on. And at the moment, our business needs what I call boots on the ground. When we are a true platform business, we should be able to operate without having, you know, any presence in country, with the partners leveraging the platform to do what what's next. >> I'm curious, Milan, you said that one of the great things that D&G has done is really adopted cloud in the right way. Do you, Nikhil, think of cloud first or cloud right approach? Because you've got a mainframe, so I'm just wondering if it's more what's right for cloud versus everything cloud first. >> Correct. I mean, I actually, you know, or we actually tend to start even two steps before that, right? I think it's really whether we need to buy or whether we need to build, right? And if we need to buy, then, you know, how easily would that thing that has been bought fit into what is a very complex architecture, as Milan said, right? I mean, any technology you can imagine we probably have it, but we want to simplify it, right? And this is a journey. So which means that, you know, we start with can SaaS product do it? And then we also want to go wherever we are building, then it has to be on the cloud. It has to be designed for scaling. It has to be designed to be in multiple geographies, multiple countries with the relevant data protection baked in. So, you know, that's the decision-thinking process. You know, that the goal is to not, I mean, you know, we had a project started 18 months ago that wanted to buy more tin, but we put a stop to that, right? And saying that, "You know, come on, you can't have that." Not in this day and age, you know, when the cloud can pretty much do everything that you need. >> Do you think of D&G, this is a question for you. We're almost out of time, but I'm just curious, I'm looking at your website, D&G, the experts who repair and replace the household products everyone relies on. Do you think about it as a repair company? Do you think about it as a tech company that delivers these repair services? >> I mean, this is the conversation we have in our teams all the time, right? That when our vision is successful, we will become a tech business. At the moment, I don't think we are, you know? At the moment, I think we are on a journey, you know, because, you know, we are multi-channel, you know, and our customers love us, you know, touch wood. But are we a true tech company? No, but we are getting there, right? I think, you know, that's the plan. >> You're on the journey? >> Yeah. >> Awesome stuff. Last question for each of you, a little bit different. Milan, question for you. You have a billboard or a bumper sticker, whichever, or maybe a sticker for your laptop and it's about Hexaware, and you want to really convey, in a compelling, but really short way, why are we so great? What would that sticker say? >> Awesome. Like I said at the beginning, if you are thinking about a digital transformation, if you are a company that has been around for a long time, you've got to think of us, you know, as a partner. So that's what I would say, because, you know, the purpose of our company is creating smiles through a combination of great people and technology. So that's what we live for. And, you know, brought a smile to me when Nikhil said that our customers love us, and somewhere, we have a small role to play in that. >> I love that. Nikhil, I'm going to ask the same question. I was going to ask you a different one, but I would love to, I mean, we talked a lot about D&G and the incredible business transformation that you've been on. What's that bumper sticker for D&G? What is that bumper sticker for D&G? >> Oh, yeah. Okay. We want keep your world running, right? I mean, you know, from our point of view, you know, you rely on the appliances to keep your home running, and we want you to rely on us to make sure your world keeps running. You know, that's what this is all about. It has to be slick. Touch wood, hopefully, you never have a problem, but if you do, we want to be there, you know, to make sure that your world keeps running. >> I love it. Awesome, guys. Thank you, Milan. Nikhil, thank you so much for joining Dave and me on the program. >> Thank you. I enjoyed the conversation. >> Great partnership. Hexaware, first time on theCUBE, now you're an alumni. You're an alumni too. We appreciate your insights, sharing the story. It's a really compelling story. Thank you. >> And thank you for all the support, Nikhil. >> Of course. >> All right. >> For our guests and for Dave Vellante, I'm Lisa Martin. You're watching theCUBE, the leader in live enterprise and emerging tech coverage.

(uptempo orchestral music) >> Hello and welcome to a special exclusive conversation here in the studios of Palo Alto, California. I'm John Furrier, your co-host and theCube co-founder of Silicon Angle Media. We have exclusive, breaking launch here from a Cube alumni Al Burgio, who's the founder and CEO of Fusechain, a hot start up going after the blockchain, a little bit of open source. This is a launch. This is new information coming out. You still (indistinct talking) for the first time talking about your project again Cube alumni. Welcome to the theCube conversation. >> Thank you for having me John. >> You're the founder and CEO of Fusechain. >> That's correct. >> So you're just in Miami, 5000 people at these blockchain conferences which are exploded the biggest wave. Crypto and Blockchain in tandem are creating a very attractive and intoxicating market. It's the biggest wave we've seen in all the alpha entrepreneurs going out there. Some scammers too are trying to get into this market. We've documented that on theCube. But it's the biggest wave we've seen in a long time. You're out there. Talk about what is Fusechain? What's the story? Gives us the update. >> Sure. So Fusechain is a blockchain technology company, really founded to support a new open source project that is also coming out of stealth mode called the digital bits project. It's focused on disrupting the coalition loyalty industry. What we refer to as let's say one dot of loyalty in rewards. We feel that that market is ripe for disruption. A lot of frictions, others I'm happy to talk about in that space and we feel that blockchain in a decentralized model with the right partners and coalition could change the game. >> So you've got a T-shirt for us. I appreciate it called digital bits. New open source project. What I like about what you're doing, first of all you got a great track record. You have a ton of start ups you've done in the past and again great exits and you always have a good eye for where there's disruption and certainly crypto is dislocating industries, not just disrupting. Radically changing the makeup so before I dig into that. I want to get into digital bit. It's a little bit open source. So you have an open source project combined with what you guys do, so it sounds like you're what Red Hat was for Linux. You're for digital bits, is that? >> That's right so we are. So Fusechain is focused on building applications that are interoperable with that blockchain to support enterprises which is merchants, retailers, hotels so forth that would be working with the digital bits project. And so we feel that there is an opportunity to monetize that building let's say SAS type models around these applications and supporting and helping make digital events very successful. >> So it's interesting, I was observing when I was in New York last fall and I walked into a funds conversation with a bunch of guys. And people were trying to grop where the action was and I raised my hand and said, you can tell a good deal by the ones that are going to take down and incumbent industry, not just the player. You're taking a similar approach which I like about what your deal is. What is it about your approach and what is the target and how are you going to attack that? >> Sure, sure. First and foremost, really focused on blockchain and what was important for us characteristics wise and we felt that it needed to rapid transaction in terms of nature. Seconds as opposed to blocks, let's say every 10 minutes like a bitcoin for example. Because we are focused ultimately let's say on the consumer space. So we first and foremost on how our approach to developing this protocol and supporting the digital bits project. From there it was what industry did we feel would be best suited for this and this is how we gravitate into the loyalty industry. There is already a learned behavior in loyalty. People look at points as let's say a form of currency. They know how to go join one earn and what have you. It's like human mining, if you will and so we wanted to fit let's blockchain technology loyalty as opposed to fitting loyalty into blockchain. The other thing that I liked in terms of us going in this direction was really looking at. There was a lot of different ICOs, blockchain projects out there and so forth. We're the first to market with this. We're the first to market with that, but what's the incumbent doing in corporate America? Let's say, they're probably sitting and waiting and there's nothing preventing them copycatting and doing the same when there's enough of an established market. What I liked about loyalty more specifically the coalition models. We didn't feel that with a decentralized model. Putting into the market a decentralized model that they could replicate that the same way, It's like if you look at Netflix and what they did to Blockbuster. Blockbuster could not pivot quite the same way. We feel that loyalty dot one, specifically the coalition programs, will have a challenges in adopting blockchain in a similar manner. And so we feel that for that reason what we're up to here with this plain venture it's going to be highly disruptive. >> Let's get to the business model after we talk a little bit about the actual tech and the products. So you have digit bits and I notice you guys have a trade mark on that going on. But it's going to be open source. So what is digital bits? Is that the coin? Is it a utility token? How does it work? What are you actually doing? >> So digital bits is the name of the open source project. It's the name of the blockchain protocol. It will be the name of the cryptocurrency, so all the name of that cryptocurrency to that blockchain once it's put in circulation. And the project itself, we will ultimately see that spun into a foundation so it's the name of all of the above in terms of what digital bits is. Fusechain is a contributor to that project and we obviously like what it stands for. We're building parallel management platforms and so forth. Others are free to do this as well and have begun to do so. That will help make that project successful. >> So in other words, it creates a code from digital bits and apply it but you're going to be a token in the project. >> Yeah, if you think of, use Red Hat as an example. So there was open source project out there, various Linux type projects back in the day and big enterprises wanted to take advantage of that. But who was going to support them doing that? So Red Hat obviously established a very successful market in doing that so in a similar manner. We want to support digital bits in a very big way. We're building applications that businesses are going to need so they don't have to go build them themselves, and it will bring those markets. >> Who are you targeting? You're targeting existing businesses that have loyalty. You're trying to take that business away from them. Isn't that new? What the-- >> So coalition loyalty industry is fairly well established. >> John: What does that mean coalition? >> Coalition is multi merchant so in the United States, a brand known as Punti, that happens to be owned by American Express, but you can go to Macy's earn Punti, ExxonMobil and so forth. Canada is very big market for this as well so you have air miles, major grocery chains. >> John: They're always expiring, I hate these programs. >> Well that's the other issue with them. So there's tremendous friction and frustration now with these programs that exists. We're looking to disrupt that as well and provide-- >> So how do they work with you? Give an example of the use case that (indistinct talking). >> Ultimately we feel that, from a coalition standpoint often times the merchant is paying a reoccurring fee to support that program. So let's say big grocery store or hotel or what have you and in order for the privilege of their customers to be able to earn let's say, while shopping online at their store or in that facility just for the privilege of their users to be able to earn, the merchant is having to pay the operator that program, before the consumer has done anything with those points and so it's a big cost to them and we basically just to quantify, it can be as much of an 80% savings verses what the merchant would have to pay the support. One dot to support this decentralized blockchain base solution. >> So you guys are a decentralized application or are you a decentralized platform or you an infrastructure protocol? How do you categorically define yourself? >> So digital bits is definitely an infrastructure protocol but focus specifically on loyalty rewards and so just to, it's really opened in that sense that various businesses can join and support this. In a number of different ways whether it's pre-existing products, platforms that they have. They want it to be inoperable or they simply want their users to be able to now earn this form of loyalty. And we have in the coming weeks, you'll see announcements from other brands, some let's say blue chipish and others up and coming early stage companies with doing loyalty in a different way, joining the digital bits project to take advantage of the tokenize economy. >> I like this Red Hat to Linux in metaphor because I think no one's actually seen that yet happen. I see a lot of (indistinct talking) happen certainly the (indistinct talking) a decentralized apps or de-apps as they are called is huge growth market. We see a big tsunami coming with de-apps, decentralized applications. So will I be writing decentralized apps on your platform infrastructure? Is that they're doing? How are they implementing in your mind the Fusechain and the digital bits? >> So I mean there's basic examples of the products in market already, let's say multi-coin wallets. If they wanted to list digital bits as another cryptocurrency that their app supports then they can support the project in that way. So there's a number of different ways that the developers are established. >> I can build my own wall. I could integrate it into a pre-existing coin wallet. So you're pretty flexible, you're agnostic on how to gets done. >> Exactly, exactly. And this is why ultimately digital bits will be spun into a foundation. >> It will establish some policies around this so it's not completely naked but some governance. >> It's always tricky, you got to be careful. >> Well, governance from the standpoint of I'm looking at it from the perspective of how merchants, the terms by which they would disseminate digital bits to their consumers. >> So some lightweight governance. Is it hardcore governance or lightweight? >> No, I would say lightweight. So it's making sure that there's no bad actors at least at the time of-- >> (indistinct talking) a non-profit apart of the Fusechain? >> No, no, non-profit. >> Okay, okay so let's get into some of your journey. I see entrepreneurial journeys are happening all the time. A lot of people are jumping into the ICO and our crypto blockchain as a start. A lot of my alpha friends are doing it. It's just like wow. This is a big trend. It's disruptive. >> Al: Oh highly. >> Where there's disruption, you're going to have entrepreneurs but also scammers. We'll get that in a second but talk about your journey. ICO, you got to get formed. Get a little form, it could be expensive. We've documented theCube with Goodwin, a law firm in the valley that's doing a lot of ICOs. It could be expensive. There's tax consequences so how are you looking as an entrepreneur? You have opportunity recognition, check. Now you got to put it together. Utility token, are you raising money, are you doing the ICO? Can you give us some details? >> So it's utility token. We are raising money Fusechain initially is focused on raising capital, let's call it the old fashioned way. So Fusechain itself is taking in equity investment not involving any cryptocurrency. >> So no token sales on that simply. >> Is to date but a digital bits itself will be partaking and raising capital for the project. >> With Fusechain's ICO or their own ICO? >> No, no, it will be the digital bits projects. >> So will the ICO go through Fusechain or will go through digital bits? >> It will go through digital bits. >> Okay so you got a utility so that involves a token sales. So you're going to do a private, that's equity for Fusechain and then a token sale for digital bits. >> Al: Correct. >> Okay, that's nice-- >> Call it the pre-presale in advance of it actually being widely disseminated. >> What is the utility of the platform because that's the how we test? >> Yeah, yeah so we're keeping it really simple to start. We feel that we'll be able to demonstrate other utilities with this project, but similar to other projects out there if you're familiar with Ripple and Stellar and so forth. Some basic utility, you need to have some of the coin to be able to send coin. And so we're keeping it relatively simple from that perspective. There's security benefits. >> So the utility you're going after at launch is token sharing. >> Correct. >> Okay, and the activity is loyalty based for the merchants? >> Yes, and consumers so ultimately, digital bits stands for all these sort things I've just mentioned integrated together in this decentralized model really focused on giving back to users. So first and foremost, users being consumers that use these programs and the merchants that have historically supported these types of programs. In addition to that, digital bits is also focused on giving back to society. More specifically aligning itself with charitable organization worldwide that the project itself will be able to give back to. >> You're the (indistinct talking) guy. Your last (indistinct talking) you successfully sold it and exit pairing and networking. One big global network now. So I want to get your perspectives on entrepreneurs and how you've been traveling. We tried to get you last week here on theCube to talk about you're project and getting out there now but you've seen a lot of the events you're out in the field, you're own in the trenches. What's the landscape like in crypto and blockchain? Can you offer any observations? Good, bad and ugly, what's it take? >> I was for example recently last week I attended the North American Bitcoin Blockchain conference down in Miami, nearly 5000 people. Tremendous buzz, great pedigree among speakers. Both domestic speakers worldwide and people I would say from all walks of life. A lot of people are interested in either in the space or very interested in the space and I don't have the numbers in terms what the attendance was last year at that conference. But I wouldn't be surprised if it's 10x-- >> Are these new in tech? Are they tech gurus? What's the makeup and profile of folks in here? >> Overstock.com CEO. One of the keynote speakers of this and obviously a very well established company heavy in blockchain with their subsidiary t0 as well as some of the up and comers. Great pedigree, more specifically associated with the blockchain space but really supporting a lot of these events and being great evangelists for all things blockchain. >> So I get your perspective again. You see many ways of innovation, we're talking before we came on camera. I've been saying and when we talk privately in the valley here and in other places that this is like a dot com bubble, but it's accelerated. Everyone's getting their surf boards and jumping on those big waves. Some think there will be a crash. I think they'll be a probably a reset. There's just too much action happening and again the dot com bubble. Everything actually happens. >> Al: Yeah. >> So a little anecdote there but the point is there's some scammers. >> Al: Yes. >> There's some bubble activity. How are you sorting through that noise? What should people look through? Because when people are like, "Well I'm skeptical. "You're riding a hype wave right now. "What's the real deal?" >> The reality is with anything super exciting, there's always scammers. You have to take traditional stocks. There's always the penny stock scammers let's say and so this is not necessarily something exclusive to blockchain tokens or what have you. We see this in the traditional capital market systems and equities that are out there today. I'd say that this is very much mid 90s internet in terms of equivalent. The benefit of blockchain is that the internet exists so social network and Facebook. The ability to get news out there, widely disseminated, The internet existed. That infrastructure is helping to support the rapid growth trend that we're seeing with blockchain. So I would say that it is a bigger phenomenon than the internet was in the 90, by virtue the internet now existing. >> I got to ask you so one of the things I always is that there's no value being created. It's really a mirage right? So this thing about blockchain is there's a lot of value creation opportunities. As an entrepreneur, you get to see that and certainly see it from the Fusechain and digital bits. If someone said to, "Al, this thing is a bunch of hype. "Where's the value?" Where's the value? Why is crypto and blockchain attracting all these entrepreneurs? Why is it so intoxicating? Why is it attracting all walks of life? What's the value creation opportunity? >> Put cryptocurrencies aside for a moment and just focus on blockchain as a technology and really what it stands for. It is truly revolutionary. This is something with capability to have distributed ledgers solving the double spend issue. All of these things that historically could not be done with the internet or other forms of technology. And so it's very powerful in terms of its applications in areas of let's say even supply chain and how businesses can have this trusted collaborative platform or technology where you don't have to trust any centralized corporation, other institution or what have you, and it just works. So that is the technology itself is highly powerful and it's already evident that it's touching a number of different industries. So outside of the cryptocurrencies, let's say craze. Blockchain is definitely here. It's here to stay and it's just going to continue-- >> That's a fundamental infrastructure shift. >> Absolutely. >> Alright, so let me give you the little snarky comment that get on Facebook all the time. "Ah John crypto, this blockchain. "Have you seen a distributed database before, lol?" That's some snarky comments. So the naysayers will be like, "It's just a distributed database ledger." And then some people will be like, "I just don't see the business case. "Why do people actually need blockchain?" What's your take on those two points? >> I think that, that's a great way to look at it. Can you solve that problem with just using regular database? And probably often times the answer is yes, so blockchain shouldn't necessarily be used for everything, but there is certain things that historically, and again-- >> (indistinct talking) is one. >> Exactly, yeah. >> (indistinct talking) attracts. >> Absolutely, and so there's a number of industries where having it be blockchain based is definitely better than dealing with distributed databases. >> I've been commenting. I'm pro-blockchain as you know. Pretty bias, people know that. However what I say to folks is look, there's a dynamic going on here that's revolutionary at the infrastructure level. I think that's true. That will play out and then I think immutability and then the decentralized nature of apps. It will be a whole another genre of software development whether it's media (indistinct talking) to software. But ultimately it's these communities, if you look at in the media business. I was just at Sundance. There's new artist coming on that have their own audiences. >> Al: Right. >> So those are crushing the elites. So you have a revolution where the common person or group of people could get together in an unstructured way, a decentralized way to take on elite or huge industry incombantants or industries themselves. That's a phenomenon. That's kind of nuance. >> Al: Absolutely. >> It's real. >> It's absolutely real. Think of open source traditionally. You needed your employer to sponsor you. Hey if work for you, can I spend 10% of my time on a open source project? The open source project itself never really had a mechanism to provide support form of remuneration. Now by tokenising and so forth these native currencies an idea can provide a potential for reward and we're seeing that happen, and so it no different than any other great idea. 90 plus % of start ups don't necessarily make it. 90 plus % of blockchain ideas may not make it but the reality is, a community with a great idea can kick off a project on their own and stand the test of time. >> Well Red Hat became popular from Linux which was a second tier citizen in an open source. Now it's tier one also open source is running things so I got to ask you a final question on the business model. How are you guys planning on making money? Is it from support in the open source projects specifically, more services on the coin side. Is it managing the coins? Do you have visibility yet into that model? >> Yes, so I would say yes to what you just said. So Fusechain will create shareholder value in a few different ways. One, obviously being one of the first supporters to the digital bit project. We obviously want to see that project wildly successful, coin appreciation and the asset appreciation that potential could occur there will create shareholder value for Fusechain. In addition to that, Fusechain is building applications that will be SAS like in model. We'll be able to derive a reoccurring revenue. (indistinct talking) models but we'll derive reoccurring revenues. >> For the ecosystem of saving the digital bits actually it evolves. >> Right, merchants, you can go build softwares yourself or here's a subscription based platform that you can use and we'll provide support as well. >> Having fun? >> I'm having a blast. It's the 90s all over again. >> It the twinkle of the eye. I got to say, it's super intoxicating. I'll take hit of that blockchain in next segment with you. Appreciate it, it's really awesome. Blockchain and crypto, really amazing revolution. We're doing our part to unpack it, analyze it and also look at the good deals out there. This is SiliconANGLE theCube here in Palo Alto. I'm John Furrier. Special exclusive to you conversation with Fusechain coming out, talking about their project for the first time digital bits with Al Burgio, the founder and CEO. Thanks for watching. (uptempo orchestral music)