>> Live from Las Vegas, it's theCube covering Dell Technologies world 2019 brought to you by Dell Technologies and its ecosystem partners. >> Good afternoon and welcome back to theCube day three of our live coverage of Dell Technologies World 2019, I'm Lisa Martin with my co-host Dave Vellante. Hey, Dave. >> Hey, Lisa, how's it going? >> Good. Day three. >> It's cold here. >> It's cold in here. I agree. But we're going to lighten it up with some really good conversation. We've got Rob Emsley back on thCube, Director of Product Marketing for data protection, Dell EMC, Rob, great to have you back. >> Great to be back. >> We got show and tell you brought Adam Schmitt network architect from customer GEI consultants. Welcome, Adam. >> Thank you-- >> Time to heat it up. >> What a great topic he's out with data protection. >> It's a hot topic. You're right. All right. So before we turn the way up on the seat, Adam, give us an overview of GEI Consultants who you guys are, what you do. >> Sure, GEI consultants is an environmental water resources, structural an engineering firm, we focus on anything and everything under the sun from structural geotechnical, bio chemical, you know, pretty much anything and everything engineering. >> So important stuff. Talk to us about before you were using working with Dell EMC, talk to us about your, your infrastructure, on prem, hybrid, what were you doing in terms of ensuring that that data was protected was accessible, so insights can be extracted from it? >> Absolutely. So GEI has 43 offices East to West Coast, and each of those offices has their own actual infrastructure that we have to protect at each site, ranging anywhere between three to 15 terabytes of size. So we're talking a lot of data and a lot of different geographical locations that I as a network architect had to worry about protecting, and one of the challenges of our older infrastructure, we were running 40 servers, just doing file level backups and restores, and we didn't have the ability to do any offline site backups in any locations. Now, we did have those in our primary data centers, and we were able to cross backup from each location to another when necessary, but it was, again, only a file level backup, it wasn't an actual full image, and we didn't have a full cloud picture yet that we could expand on going forward. >> So not a really robust data disaster recovery strategy in the event that you had to get something like that. >> It took several times and there are examples that I could give you office lost hardware in their actual infrastructure and we had to do a restore by restoring the files out an off site location, putting it on a USB hard drive and shipping it to that location, and then having to rebuild the infrastructure from the ground up and copy the data over not a timely manner of free storage. >> Or inexpensive. >> Robin, in the old days, you'd have an admin in the remote office, they load in a tape and it did recycle the tape every day, you know, you'd have it for a week, and then you'd reuse the same tape over and over again. That was the architecture, state of the art back then. >> Yeah, you probably remember something for those ads, there was a picture of a slightly undesirable individual and says, would you like this person to be your backup admin, which I thought was a little bit strange. But now I think things have moved on a little bit. >> What's the architecture look like today? >> Well, you know, one of the things in architecture is a very key word, because we have a belief in a saying that architecture matters, and when you have a distributed network, where you have lots of edge locations, and you have the requirement to protect them, and bring them back to the edge, the architecture that you deploy, really does make a difference. You know, there's a famous Star Trek line, I've heard it a few times this week that you cannot change the laws of Physics, and the amount of data that you move from the edge to the core, you want to make it as small as possible because if you don't, the amount of time that it takes to get data protected from the edge, especially you have lots of edges becomes a real constraint. So that was something which you know, GEI was able to take advantage of. >> So can you do that at speed? Doesn't that change the laws of Physics anyway? We don't go there, okay, so I wonder if you could share with us kind of how you came to this spot? What was life like before? Did you look at any other vendors, you know, paint the picture for us. >> So working with the Dell EMC technical team, as well as the DPS sales team, we were able to come up with a different strategy going forward. But it wasn't after a lot of trial and error when doing proof of concepts with other companies that, you know, made promises that they could do the backups that we needed off site at different locations geographically, but when it came down to it, we were going to have to fork up a lot of money for infrastructure being installed at every single location, whereas Dell EMC, I don't have to deploy any or any hardware, all I had to deploy was a virtual appliance at each location and we were successful in backing up remotely, we tried various technologies that claim that they could do it, and they didn't work successfully. So after a lot of trial and error, roughly, in total about a year's worth of trying, we finally got Dell EMCs technical team and the DPS came on board and we sat down in front of a whiteboard in Boston, Massachusetts, and said, this is what we're trying to paint as a picture, help me paint this as a full blown architecture and make this happen in this design fashion, and luckily, the Dell EMC team was so experienced and has so many different strategies that they can focus on, they were able to take every little thing that we needed, mark every checkbox and deliver a package with DPS for our solution in our own architecture that answered all of my questions instantly. >> You said virtual appliance it's got to run on something. So what is that actually? It's like serverless, right? >> So we have a physical infrastructure at every location, I deployed a virtual CentOS box, that's proxy that talks back to my data domain and communicates the CVT data changes back for backup. So it's not doing a full consecutive backup. That leaves a lot of headroom left over on your actual production server, so that it's not pegged while staff are using it. So I can kick off backups during the day, it takes a snapshot, and then the data gets backed up without anybody knowing. >> So this is really important as you said, Rob, you can't change the law of Physics. I imagine you got a straw and you got to put all this data through. It's like, it's like when you backup your iPhone for the first time it takes forever now. So you're talking about, you know, changed, just checking the changed data, and putting it through that straw, even though it's maybe a little bigger than a straw, so each day, it's just a smaller amount of data, okay, but what happens on a restore? >> On a restore same instance. So we'll restore that file, if we're doing the file level restore to the data domain, and then copy it wherever we need to on the network. Or if we're doing a full image based backup, we can restore that either to the cloud disaster recovery into AWS or Azure, or we can restore it to the actual data domain and Vmotion it wherever we need to after that point. >> So let's talk about business impact Sounds like there was a lot of trial and error, as you explained, really needing to work with a strategic partner who said all right, I get what you're trying to do, obviously, not easy, but you've been able to implement that. So how is GEI's business positively benefiting from this data protection strategy that you've implemented? >> Well, not just on a financial perspective, because we've eliminated the need for a completely separate off site data center, we have everything running in a cloud environment for CDR, so that we can restore instantly anytime that we need to, so we no longer needed to spend the footprint on another network architect on another infrastructure on all the different things that rely on another infrastructure at a separate location, so on top of financial savings for the company, I mean, we saved a huge amount of money, they're on infrastructure, that's only for disaster recovery, it's not doing anything, whereas we can just spend money on object storage in AWS, and use that as our cloud disaster recovery strategy. When you need it, you pay for it for your instances but otherwise, you're just paying for object storage, it's a lot cheaper than ever having to run a full separate data center. >> Specifically what is Dell's role in that equation in terms of the value chain? >> The data domain, we also got CDR, which allows us to use an appliance on premise to talk to an instance server in AWS or Azure, and it after its normal backup period, the backup completes and then shoots all the data that changed up to AWS in an S3 Bucket, and your data stored there and in a VMDK chunk data, that after need for restore can be turned into an AMI for AWS available, and then online whenever you need it. >> So this is very key, you know, on Tuesday, cloud was a big topic, hybrid cloud reality for the majority of customers and Adam and GEI the leverage of AWS is a great example of what many of our clients are looking to do from their investment in the public cloud. Certainly no GEI today is using AWS as a alternative to having to purchase a secondary disaster recovery site, or having to sign up with a managed service provider that's providing like a co-location service for disaster recovery, so using the public cloud and using the software capabilities around cloud disaster recovery, gives them a tremendous opportunity to save themselves a lot of money and do it very efficiently. >> It's like though friends don't let friends build data centers just for DR. Yeah, if you're going to build it for something that gives you a competitive advantage, okay. >> But it's interesting with some of the plans that Adam's got for the future, you know, you want to share some of those as far as what you're thinking about for the next few years. >> So future plans for GEI is definitely more cloud growth and minimizing the footprint that we have on premise, making it so that we don't have to have infrastructure at every location, consolidation of all of our data, obviously, going forward, GEI is going to continue growing with data, with videos that were modeling for different damn inspections, levy inspections, we're collecting a lot of data. But the problem is having that data geographically everywhere makes it challenging for future admins, including myself to continue to restore and backup and keep everybody happy. It's a really challenging task to continue supporting. So going forward with consolidating all that data into a central location, i.e. multi cloud environments, or Dell EMC cloud that was announced this week, we have the option for leveraging multi cloud instances, and being able to keep all of our instances alive in the cloud, rather than on premise. >> So you said put it on one location you talking physically or is it some kind of logical mapping that you're doing? >> There'll be logical mapping with some type of caching technology at the off site so that it's ready and available-- >> So a mapping that allows you to recover really fast if you need to, what about as part of that future in the roadmap, analytics on that of backup data? >> So the analytics on in terms of how much backups are going on on a nightly basis-- >> So specifically, are you using that corporate for any other reason? Well, let's see, might be looking at anomalous behavior, doing stuff with with air gaps, and you know, investigating that other DevOps activities. >> It's interesting that you say that because we were talking about a Data Domain having an air gap last night, at an event and the air gap method, making sure that your data domain is protected, it puts it in a right only mode, so that nobody can get into your data domain and actually do any damage to your data. Because you're right, you're backing out. There are anomalies that happen. If those anomalies happen to get into your infrastructure into your data backups, you could technically get ransomware or you know, locked out of your own data. Whereas Data Domain does support air gap technology, allowing you to lock down the system and require two admins before any changes are made to it. So definitely going-- >> Read only, read only. >> I think I heard that. But it's it's a good question with respect to data reuse is that, you know, the use case that Adam is currently using is to use AWS as a disaster recovery location, but the ability to spin up his data within AWS, yes, for the purpose of insurance, being able to access those production copies within AWS. But why not be able to use those for other purposes, such as interrogation of the data that was in them? That's all things that really start to evolve the conversation from what do you do for data protection to what do you do for data management? >> Yeah, so let's use some of the tool chains in live in AWS, say for example, apply some machine intelligence and machine learning and see what we find there, maybe anticipate anomalies or find some things that we didn't know. >> Absolutely, especially when users are dumping large amounts of data, we had an instance where before we started to actually seeing large data dumps when our data started to grow in the first place, we were inspecting levees and models in Colorado, and we had three engineers fill up an entire server of 4k videos, and our nightly backup all of a sudden said, Hey, you just got a huge amount of data change in an instant. Were you expecting this kind of change? If not, you should probably start knocking on someone's door, so we were able to use that analysis really quickly. >> So looking at day three of Dell Technologies World lots of announcements, Robbie, you kind of talked about some of those, you know, cloud enabled data protection becoming a big focus for you guys, I'm curious, Adam, to get your thoughts on some of the announcements. You mentioned the VMware on Dell, a cloud on Dell EMC, what are some things that really kind of piqued your interest as, hey, we're going to have more and more data coming, we've got lots of edge devices, they talked yesterday about the edges coming what did you hear that you thought, awesome, this is really going to be integral part of our strategy going forward? >> Definitely, so one thing that was mentioned was Power Protect, and that has everybody's interest right now. Because having the ability of basically an Avamar system with all flash or a Data Domain with all flash gives you obvious IO advantages in the future, that's probably going to be my next hot topic that I'm very vigorously researching everything out to see if in a couple of years or sooner that's going to fit into GEI's infrastructure and give us more benefits going forward. >> What's your biggest data protection challenge in 2019? >> Our biggest challenge up front was definitely moving from one backup strategy to a new backup strategy and that's from file level backups, only to image based backups, that was one of the biggest challenges, because anytime you lift a backup infrastructure out of production, and put a new one in, you're starting from zero, you can't really start from where you left off, you had to get all of that data, and geographically 43 offices doesn't seem like a lot, but when you're collecting data at all of those locations, that was a challenge, getting everything worked out and getting everything backed up in the first place. >> So you're knocking down that problem. If you're in a private meeting with Rob and his engineering team is there, what's the one thing that he could do to make your life easier? >> One thing he could do to make my life easier-- >> Drop prices-- >> Oh, sorry, then I have nothing else to say. (both laugh) >> Sounds like you-- >> Really, is that what you were going to say? >> So if we could enhance the performance of DD Boost, DD Boost already does a lot of performance benefits for what we do, DD Boost, in essence of what your network performance is, if there was a way of tweaking that on new servers, when you implement it, for example, we acquire companies every now and then we're implementing their strategies for their backups, and we have to start new backups, if there was a better methodology of seeding rather than having to go out physically plug in a hard drive and an NFL storage, make a clone of it and transfer it back. If there was a different method of seeding that technology or those backups, that would make things a little bit easier. >> Get on that. >> I mean, nobody can ever have enough performance and then, as Adam said, the big part of the Power Protect announcement yesterday was, you know, the introduction of, you know, the industry's first all-flash purpose built backup appliance with integrated software capabilities, and an all flash, I think, over the coming years is going to get is going to become a definite option for secondary storage workloads, not only for the straight performance of backup and restore speeds, but also for this huge opportunity around data reuse, and I think that you'll start to see more flash appearing in the data center, not just for production systems, but also for secondary workloads and where you're storing copies of production. >> At the end of the day, it sounds like you're probably quite the hero to all those folks that need making sure they have access to that data because that's what is, as we say, it's Michael Dell said it's inexhaustible, it's gold, that's what drives the business forward, that's what allows you to identify new products and new revenue streams. So we'll say congratulations on being an enabler of the business so far, we appreciate you guys sharing what GEI is doing and Rob, we appreciate your insights as well. We thank you for spending some time with us on theCube. >> Thank you very much. >> Oh, our pleasure. For Dave Vellante, I'm Lisa Martin. You're watching theCube live, Dell Technologies World 2019 day three of theCubes coverage continues in just a moment. (upbeat music)

>> From the SiliconANGLE Media office in Boston, Massachusetts, it's theCUBE. Now, here's your host, Dave Vellante. >> Hi everybody. This is Dave Vellante and welcome to this CUBE conversation. I've been following trends in backup and recovery and data protection for decades and I'll tell you right now is one of the most exciting eras that I've ever seen and with me here to talk about some of the trends and some hard news is Beth Phalen. She's the president and general manager of Dell EMCs data protection division. Beth it's great to see you again. Thanks for coming on. >> It's great to be here Dave. It's always good to talk to you. >> So, there's been a subtle change in IT. Even when you go to sort of the downturn in 2008 where IT was largely a support function. It's really now becoming a fundamental enabler. Are you seeing that with your customers? >> Absolutely. The vision of IT being some back office that is segregated from the rest of the company is no longer true. What we find is customers want their application owners to be able to drive data protection and then have that compared with the central oversight so they can still have that global overview. >> The other change is, for years data has been this problem that we have to manage. I got so much data. I got to back it up or protect it, move it. It's now become a source of value. Everybody talks about digital transformation. It's all about how you get value from data. >> Yeah. And it's so interesting because it was there all the time. Right? And suddenly people have realized, yes, this is an asset that has a huge impact on our business on our customers and again makes it even more important that they can rely on getting access to that data because they're building their business on it. >> So as the head of the data protection division, it's interesting. Even the palance has changed. It used to be, when it was just tape it was backup and now it's data protection. So the mindset is shifting. >> It is and it's continuing to shift with new threats like cyber recovery and other challenges that are out there, protecting data becomes the core of what we are offering our customers. >> So let's talk a little bit more about the catalysts for that change. You got tons of data, you are able to apply now machine intelligence like you never have before and you got cloud which brings scale. So this is changing the needs of customers in the way in which they protect data. >> As customers data becomes more and more distributed across multiple cloud providers, multiple locations, it's even more important that they can answer the question, where is my data and is it protected? And that they can recover it as quickly as possible. >> And you're seeing things like DevOps, data protection strategies and data management strategies, and so supporting DevOps and analytics applications. You also have new threats like ransomware. So it's a more fundamental component of cyber. >> Yeah and you will hear us talking a little bit about cyber recovery, the new product that we introduced last year. We can't just think about data protection as backup. We have to think about it as the comprehensive way that customers can get access to their data even if they're attacked. >> So much has changed. Everything has changed. >> The level of innovation that we've been doing has been keeping up with that change. And that's one of the things that I'm most excited about as the president of this division. We've been investing in enhancing the customer experience, and cyber recovery as I mentioned and expanding into new markets into driving a new level of reliability and resiliency, building on the duration that we have. And of course expanding into the cloud. So one of the things that hasn't changed is the fundamentals of I need to get my data back, I need to be trusted. Why is it, you guys make a big deal out of being number one. You're number one in all the Gartner Magic Quadrants and so forth. Why is leadership so important to customers and what are those fundamentals that haven't changed? >> So two questions there. First, leadership is so important because we have more experience protecting data around the globe than anybody else. And that means all environments right from the multi-petabyte, major corporations to the shops have maybe a terabyte. So 24 terabytes. We're involved in it all. So that experience is important. And then those fundamentals you talked about, lowest cost to protect, fastest performance, fastest backups and resiliency, those fundamentals have to be part of any data protection product. >> The way you guys are organized, you are in chare of R&D as well, you talked about innovation before. I wonder if you could talk a little bit more about how your R&D investments are translating into customer value in terms of price performance. So resiliency, speed, cost. What's going on there? >> The biggest thing that I wanna talk about and highlight here is how much our investment in cloud is enabling our customers to continue to have confidence that they can get the same level of digital trust that they've had with us on prem but now as they expand into the cloud for cloud disaster recovery, long-term retention, data protection in the cloud that that confidence comes with them. And we're doing it in a way that allows them to seamlessly expand into the cloud without having to introduce additional gateways, additional hardware. It becomes an extension of their data protection infrastructure. >> So the cloud operating model is very important here. What are you guys doing for instance, admins, application owners, in terms of enabling self-service for example. >> We have the broadest application support of any company. And what we're doing is we're integrating directly with those applications. Whether it be Oracle, SAP. You can go down the list. And then of course directly integrating with VMware for the VM admins. That's not enough though because if we just did that you wouldn't be able to have one view of how your data protection policies are working. And so we pair that with centralized governance to make sure that the person in charge of the data protection for that company still could have confidence that all the right things are happening. >> So what does the data protection portfolio look like? How should we think about that? >> Three simple things, Data Domain, our new integrated appliances and data protection suite. >> Okay. Follow up question on that is, how do you, for customers, obstruct the complexity? How are you simplifying their world especially in this cloud operating module. >> Simplifying comes in multiple stages. You have to simplify the first box to backup experience. We've cut that down to an hour and a half, two hours in max. From there, you have to make sure the day-to-day tasks are simple. So things like two clicks to do cloud failover, three clicks to failback. Things like a single step to restore a file in a VMware environment and then live movement of that VM to another primary storage array. That kind of targeted customer use case simple process is core to what we've been doing to enhance the customer experience. >> Now, you guys aren't really a public cloud provider so you gotta support multiple clouds. What are you doing there in terms of both cloud support and what are you seeing in multi-cloud. >> Most customers have more than one cloud provider that they're working with. So what we do is we allow the customers specific example right from within the data domain interface to select which cloud they wanna tier to and then they can also select other cloud providers through the same interface. So, it's not a separate experience. They can focus on the Data Domain but then interact with multiple clouds. >> Awesome. Beth, thanks for taking some time here to set this up. We're gonna hear about some hard news that you guys have today. We've got some perspectives from IDC on this but right now lets take a look at what the customer says. Keep it right there. (chilled piano music) >> Phoenix Children's is a healthcare organization for kids. Everything that we do is about the kids. So we wanna make sure that all our critical data that a doctor or a nurse needs on the floors to be able to take care of a sick kid, we need to make sure it's available at any time. The data protection software that we're using from Dell EMC with Data Domain give us that protection. Our critical data are well kept and we can easily recover them. Before we moved to Data Domain we were using Veritas NetBackup and some older technology. Our backup windows were taking upwards of 20 to 24 hours. Moving to Data Domain with de-duplication we can finish our full backups in less than seven hours. The user deployment for data protection software and Data Domain was very easy for us. Our engineers, they have never worked with data protection software or Data Domain before. They were able to do some research, walk a little bit with some Dell engineers and we were able to implement the technology within a month, a month and a half. ECS for Phoenix Children's Hospital is a great technology. Simple to use, easy to manage. The benefits from a user perspective are tremendous. From an IT perspective, I can extract terabytes of data in less than an hour. When we get into a critical situation, we can rely 100% on ECS that we will get the information that the doctor or the nurse needs to take care of the kid. The data protection software and the Data Domain benefits for Phoenix Children's Hospital are great. There is a solution that works seamlessly together. I have no worries that my backups will not run. I have no worries I will not be able to recover critical applications. (chilled piano music) >> We're back with Ruya Barrett who's the vice president of marketing for Dell EMC's Data Protection division. We got some hard news to get into. Ruya, let's get right into it. What are you guys announcing today? >> We are announcing a basically tremendous push with our data protection family both in Data Domain and Integrated Data Protection appliances and the software that basically makes those two rock. >> So, you've got a few capabilities that you're announcing. Cloud performance. Take us through sort of at a high level. What are the three areas that you're focused on this announcement? >> Exactly. You nailed it Dave. So three areas of announcement, exciting cloud capabilities and cloud expansion. We've been investing in cloud over the last three years and this announcement is just a furthering of those capabilities. Tremendous push around performance for an additional use cases and services that customers want. The last one but not least is basically expanded coverage and push into the mid-market space with our Data Domain 3300 and IDPA 4400. >> And this comes in the form of software that I can install on my existing appliances? >> It's all software value that really enables our appliances to do what they do best, to drive efficiency, performance but it's really the software layer that makes it sane. >> And if I'm a customer I get that software, no additional charges? >> If you have the capabilities, today you'll be able to get the expanding capabilities. No charge. >> Okay. So one of the important areas is cloud. Let's get into some of the cloud use cases. You're focused on a few of those. What are they? >> Cloud has become a really prevalent destination. So when we look at cloud and what customers wanna do with regards to data protection in the cloud, it's really a lot of use cases. The three we're gonna touch on today is really cloud tiering. Our capabilities are in cloud tiering with long time archival. So they're really trying to leverage cloud as a long time archival. The second one is really around cloud disaster recovery. To and from the cloud. So that's really important use case. That's becoming really important to our customers. And not, God forbid, for a disaster but just being able to test our disaster recovery capabilities and resiliency. And the last one is really in-cloud data protection. So those are the three use cases and we have enhancements across all three. >> Let's go deeper into those. So cloud tiering. We think of tiering. Often times you remember the big days of tiering, inbox tiering, hot data, cold data. What are you doing in cloud tiering? >> Well, cloud tiering is our way of really supporting object storage both on premises and in the cloud. And we introduced it about two years ago. And what we're really doing now is expanding that coverage, making it more efficient, giving customers the tools to be able to understand what the costs are gonna be. So one of the announcements is actually a free space estimator tool for our customers that really enables them to understand the impact of taking an application and using long-term retention using cloud tier both for their on-premise data protection capacity as well as what they need in the cloud and the cost associated. So that's a big question before customers wanna move data. Second is really broadest coverage. I mean, right now in addition to the usual suspects of AWS, Azure, Dell EMC Elastic Cloud Storage, we now support Ceph, we support Alibaba, we support Google Cloud. So really, how do you build out that multi-cloud deployment that we see our customers wanting to do with regards to their long-term archival needs? So really expanding that reach. So we now have the broadest coverage with regards to archiving in the cloud and using cloud for long-term retention. >> Great. Okay. Let's talk about disaster recovery. I'm really interested in this topic because the customers that we talk to they wanna incorporate disaster recovery and backup as part of a holistic strategy. You also mentioned testing. Not enough customers are able to test their DR. It's too risky, it's too hard, it's too complicated. What are you guys doing in the DR space. >> So one of the things that's I think huge and very differentiated with regards to how we approach, whether it's archive or whether it's DR or in-cloud is the fact that from an appliance standpoint you need no additional hardware or gateway to be able to leverage the capabilities. One of the things that we introduced, again cloud DR over a year ago, and we introduced it across our Data Domain appliances as well as our first entry to the mid-sized companies with IDPA DP 4400. And now what we're doing is making it available across all our models, all our appliances. And all of our appliances now have the ability to do fully orchestrated disaster recovery either for test use cases or actual disasters, God forbid, but what they are able to do. The three click failovers and the two click failbacks from the cloud. So both for failback from the cloud or in the cloud. So it's really big and important use cases for our customers right now. Again, with that, we're expanding use case coverage to now, we used to support AWS only, now we also support Azure. >> Great. Okay. The third use case you talked about was in-cloud data protection. What do you mean by that and what are you doing there? >> So one of, again, the really interesting things about our portfolio is our ability to run it as an integrated hardware-software platform or in the form of a software only deployment. So our data domain virtual addition is exactly that. You can run our Data Domain software in virtual machines. And what that allows our customers to do is whether they're running a software defined data center on prem or whether they want in-cloud capabilities and all that goodness they have been getting from Data Domain in the cloud, they now can do that very easily. And what we've done in that space with this announcement is expanded our capacity coverage. So now Data Domain Virtual Edition can cover 96 terabytes of in-cloud capability and capacity. And we've also, again, with that use case, expanded our coverage to include Google Cloud, AWS, Azure. So really expanded our coverage. >> Great. I'm interested in performance as well because everybody wants more performance but are we talking about backup performance, restore performance? What are you doing in that area? >> Perfect. And one of the things, when we talk about performance, one of the big use cases we're seeing that's driving performance is that customers wanna make their backup copies do more. They wanna use it for application test and development, they wanna use it for instant access to their VMs, instant access and restores for their VMs. So performance is being fueled by some additional services that customers wanna see on their backup copies. So basically one of the things that we've done with this announcement is improved our performance across all of these use cases. So for application test of test of development, you can have access to instant VMs. Up to 32 instant access and restore capabilities with VMs. We have improved our cash utilization. So now you can basically support a lot more IOPS, leveraging our cash, enhanced cash, four times as many IOPS as we were doing before. So up to 40,000 IOPS with almost no latency. So tremendous, again, improvement in use cases. Restores. Customers are always wanting to do restores faster and faster. So file restores is no exception to that. So with multi-streaming capability, we now have the opportunity and the capabilities to do file restores two times faster on premise and four times faster from cloud. So again, cloud is a big, everything we do, there's a cloud component to it. And that performance is no exception to that. >> The last thing I wanna touch on is mid-market. So you guys made an announcement this past summer. And so it sounds like you're doubling down on that space. Give us the update. >> Sure. So we introduced the Data Domain 3300 and our customers have been asking for a new capacity point. So one of the things we're introducing with this release is an eight terabyte version of Data Domain 3300 that goes and scales up to 32 terabytes. In addition to that, we're supporting faster networking with 10 gig E support as well as virtual tape libraries over Fiber Channels. So virtual tape libraries are also back and we're supporting with Data Domain 3300. So again, tremendous improvements and capabilities that we've introduced for mid-market in the form of Data Domain 3300 as well as the DP4400 which is our integrated appliance. So, again, how do we bring all that enterprise goodness to a much broader segment of the market in the right form factor and right capacity points. >> Love it. You guys are on a nice cadence. Last summer, we had this announcement, we got Dell Technologies World coming up in May, actually end of April, now May. So looking forward to seeing you there. Thanks so much for taking us through these announcements. >> Yeah, thank you. Thanks for having us. >> You're very welcome. Now, let's go Phil Goodwin. Phil Goodwin was an analyst at IDC. And IDC has done a ton of research on the economic impact of moving to sort of modern data protection environment, they've interviewed about a thousand customers and they had deep dive interviews with about a dozen. So let's hear from Phil Goodwin in IDC and we'll be right back. (chilled music) >> IDC research shows that 60% of organizations will be executing on a digital transformaion strategy by 2020, barely a year away. The purpose of digital transformation is to make the organization more competitive with faster, more accurate information and timely information driving driving business decisions. If any digital transformation effort is to be successful, data availability must be a foundational part in the effort. Our research also shows that 48.5% or nearly half of all digital transformation projects involve improvements to the organizations data protection efforts. Purpose-built backup appliances or PBBAs have been the cornerstone for many data protection efforts. PBBAs provide faster, more reliable backup with fewer job failures than traditional tape infrastructure. More importantly, they support faster data restoration in the event of loss. Because they have very high data de-duplication rates, sometimes 40 to one or more, organizations can retain data onsite longer at a lower overall cost thereby improving data availability and TCO. PBBAs may be configured as a target device or disk-based appliance that can be used by any backup software as a backup target or as integrated appliances that include all hardware and software needed for fast efficient backups. The main customer advantages are rapid deployment, simple management and flexible growth options. The Dell EMC line of PBBAs is a broad portfolio that includes Data Domain appliances and the recently introduced Integrated Data Protection Appliances. Dell EMC Data Domain appliances have been in the PBBA market for more than 15 years. According to IDC market tracker data as of December 20th, 2018, Dell EMC with Data Domain and IDPA currently holds a 57.5% market share of PBBA appliances for both target and integrated devices. Dell EMC PBBAs have support for cloud data protection including cloud long term retention, cloud disaster recovery and protection for workloads running in the cloud. Recently IDC conducted a business value study among Dell EMC data protection customers. Our business value studies seek to identify and quantify real world customer experiences and financial impact of specific products. This study surveyed more than 1000 medium-sized organizations worldwide as well as provided in-depth interviews with a number of them. We found several highlights in the study including a 225% five-year ROI. In numerical terms, this translated to $218,928 of ROI per 100 terabytes of data per year. We also found a 50% lower cost of operating a data protection environment, a 71% faster data recovery window, 33% more frequent backups and 45% more efficient data protection staff. To learn more about IDC's business value study of Dell EMC data protection and measurable customer impact, we invite you to download the IDC white paper titled, The Business Value of Data Protection in IT Transformation sponsored by Dell EMC. (bouncy techno music) >> We're back with Beth Phalen. Beth, thanks again for helping us with this session and taking us through the news. We've heard about, from a customer, their perspective, some of the problems and challenges that they face, we heard about the hard news from Ruya. Phil Goodwin at IDC gave us a great overview of the customer research that they've done. So, lets bring it home. What are the key takeaways of today? >> First and foremost, this market is hot. It is important and it is changing rapidly. So that's number one. Data protection is a very dynamic and exciting market. Number two is, at Dell EMC, we've been modernizing our portfolio over the past three years and now we're at this exciting point where customers can take advantage of all of our strenth put in multi-cloud environment, in a commercial environment, for cyber recovery. So we've expanded where people can take the value from our portfolio. And I would just want people to know that if they haven't taken a look at the Dell EMC data protection portfolio recently, it's time to take another look. We appreciate all of our customers and what they do for us. We have such a great relationship with our customer base. We wanna make sure that they know what's coming, what's here today and how we're gonna work with them in the future. >> Alright. Well, great. Congratulations on the announcement. You guys have been hard at work. It is a hot space. A lot of action going on. Where can people find more information? >> Go back to dellemc.com, it's all there. >> Great. Well, thank you very much Beth. >> Thank you Dave. >> And thank you for watching. We'll see you next time. This is Dave Vellante from theCUBE. (chilled music)

(intense orchestral music) >> Hi everybody this is Dave Vellante, welcome to this special CUBE presentation, where we're covering the Dell EMC Integrated Data Appliance announcement. You can see we also are running a crowd chat, it's an ask me anything crowd chat you can login with Twitter, LinkedIn, or Facebook, and ask any question. We've got Dell EMC executives, we're gonna hear from VMware executives, we've got the analyst perspective, we're gonna hear from customers and then of course we're gonna jump into the crowd chat. With me is Beth Phalen, who is the President of Dell's EMC, Dell EMCs Data Protection Division, Beth, great to see you again. >> Good to be here, Dave. >> Okay so, we know that 80% of the workloads are virtualized, we also know that when virtualization came on the scene it caused customers to really rethink their data protection strategies. Cloud is another force that's causing them to change the way in which they approach data protection, but let's start with virtualization. What are you guys doing for those virtualized customers? >> Data protection is crucial for our customers today, and more and more the vAdmins are being expected to protect their own environments. So we've been working very closely with VMware to make sure we're delivering the simplest data protection for VMware, taking into account all of the cloud capabilities that VMware is bringing to market and making sure we're protecting those as well. We have to do that without compromise, and so we have some really exciting innovations to talk about today. The first of those is the DP4400, we announced this a few weeks ago, it is a purpose-built appliance for mid-sized customers that brings forward all of our learnings from enterprise data protection, and makes it simple and easy to use, and at the right price point for our mid-sized customers. We're the extension into VMware environments and extensions into the cloud. >> Okay, so I mentioned up front that cloud is this disruptive force. You know people expect the outcome of cloud to be simplicity, ease of management, but the cloud adds IT complexity. How are you making data protection simpler for the cloud? >> And the cloud has many different ways the customers can leverage it. The two that we're gonna highlight today are for those customers that are using VMware Cloud on AWS, we're now enabling a seamless disaster recovery option, so customers can fail over to VMware Cloud on AWS for their DR configurations. And on top of that, we're very excited to talk about data protection as a service. We all know how wildly popular that is and how rapidly it's growing, and we've now integrated with VMware vCloud Director to allow customers to not have to have a separate backup as a service portal, but provide management for both their VMware environments and their data protection, all integrated within VCD. >> Okay great, so, we know that VMware of course is the leader in virtualization, we're gonna cut away for a moment and hear from VMware executives, we're gonna back here we're gonna do a deep dive, as I say we got great agenda, we're gonna explore some of these things; and then of course there's the crowd chat, the ask me anything crowd chat. So let's cut over to Palo Alto, California, in our studios over there, and let's hear from the VMware perspective and Peter Burris, take it away, Peter. (intense orchestral music) >> Thanks, Dave! And this is Peter Burris, and I can report that in fact we have another beautiful day here in California. And also, we've got a great VMware executive to talk a bit about this important announcement. Yanbing Li is the Senior Vice President and GM for the Storage and Availability Business Unit at Vmware, welcome back to theCUBE Yanbing. >> It's great to be here, thank you for having me Peter. >> Oh absolutely we've got a lot of great stuff to talk about but let's start with the obvious question. Why is it so important to VMware and Dell EMC to work on this question, data availability, data protection? >> You know I have a very simple answer for you. You know Dell EMC has been the marketing leader for the past decade, and they are also a leading solution for all of our VMware environment, it's very natural that we do a lot of collaboration with them. And what's most important, is our collaboration is not only go-to-market collaboration, in labeling our joint customers, but also deep engineering level collaboration, and that is very very exciting. Lots of our solutions are really co-engineered together. >> So, that is in service to something. And now putting all this knowledge, all this product together to create a solution, is in service of data protection but especially as it relates to spanning the cloud. So talk to us a little bit about how this is gonna make it easier for customers to be where they need to be in their infrastructure. >> Certainly VMware has been also on a journey to help with our customers, their transition from data center to the cloud, and data protection is a very crucial aspect of that; and we're looking for simpler, scalable, more robust data protection solutions. You know VMware launched our VMware Cloud on AWS service last year, and Dell EMC has been with us since day one; they're the first solution to be certified as a data protection service for VMware Cloud on AWS. We also work with 4500 VCCP partners, this is the VMware Cloud partner program partners that, you know they are building cloud services based on VMware software defined data center stack. And we are also working with Dell EMC on integrating their data protection source with vCloud, their vCloud Director software, so that you know our customer has integrated data protection for our VCCP partners. So you know across all the cloud initiatives, we are working very closely with Dell EMC. >> So bringing the best of the technology, the best of this massive ecosystem together, to help customers protect their data and give them options about where they operate their infrastructure. >> Definitely. I'm personally very excited about their recent announcement that has been to the Data Domain Virtual Edition, where they're offering a subscription-based data protection bundle that can allow a VMware Cloud on AWS instance to back up their data, you know, using a subscription model, and you can backup 96 terabytes for any single SDC cluster in VMware Cloud on AWS. So they're definitely driving a lot of innovation not only in technology, but also in consumption, how to make it easier for customers to consume. And we're excited to be a partner with Dell EMC together on this. >> Fantastic! Yanbing Li, VMware, back to you, Dave! >> Thanks, Peter. We're back for the deep dive, Beth Phalen and joining us again, and Ruya Barrett, who's the Vice President of Marketing for Dell EMC's Data Protection Division, thanks guys for coming on. Ruya, let me start with you. Why are customers, and what are they telling you, in terms of why they're acquiring your data protection solutions? >> Well, Beth talked a little bit about the engineering effort, and collaboration we've been putting in place, and so did Yanbing with VMware, so whether that's integration into vCenter, or vSphere, or vRealize Operations Manager, vRealize Automation or vCloud Director, all of this work, all of this engineering effort, and engineering hours is really to do two things: deliver simply powerful data protection for VMware customers >> But what do you mean by simple? >> Simple. Well, simple comes in two types of approaches, right? Simple is through automation. One of the things that we've done is really automate across the data protection stack for VMware. Where as 99% of the market solutions really leave it off at policy management, so they automate the policy layer. We automate not only the policy layer, but the vProxy deployment, as well as the data movement. We have five types of data movement capabilities that have been automated. Whether you're going directly from storage to protection storage, whether you're doing client to protection storage, whether you're doing application to protection storage, or whether you're doing Hypervisor Direct to application storage. So it really is to automate, and to maximize the performance of to meet the customer's service levels, so automation is critical when you're doing that. The other part of automation could be in how easy cloud is for the admins and users, it really has to do with being able to orchestrate all of the activities, you know very simply and easily. Simplicity is also management. We are hearing more and more that the admins are taking on the role of doing their backups and restores, so, our efforts with VMware have been to really simplify the management so that they can use their native tools. We've integrated with VMware for the vAdmins to be able to take backup and restore just a part of their daily operational tasks. >> So, when you talk about power, is that performance, you reference performance, but is it just performance, or is it more than that? >> That's also a great question, Dave, thank you. Power really, in terms of data protection, is three fold, it's power in making sure that you have a single, powerful solution, that really covers a comprehensive set of applications and requirements, not only for today, but also tomorrow's needs. So that comprehensive coverage, whether you're on-premise, or in the cloud is really critical. Power means performance, of course it means performance. Being able to deliver the highest performing protection, and more importantly restores, is really critical to our customers. Power also means not sacrificing efficiency to get that performance. So efficiency, we have the best source ID duplication technology in the market, that coupled with the performance is really critical to our customers. So all of these, the simplicity, the comprehensive coverage, the performance, the efficiency, also drives the lowest cost to protect for our customers. >> Alright, I wanna bring Beth Phalen into the conversation, Beth, let's talk about cloud a little bit. A lot of people feel as though I can take data, I can dump it into an object store in the cloud, and I'm protected. Your thoughts? >> Yeah, we hear that same misconception, and in fact the exact opposite is true; it's even more important that people have world class data protection when they're bringing cloud into that IT environment, they have to know where their data is, and how is protected and how to restore it. So we have a few innovations that are going on here for a long time, we've had our hyper cloud extensions, you can do cloud tiering directly from Data Domain. And now we've also extended what you can do if you're a VMware Cloud on AWS customer, so that you can use that for you cloud DR configuartion, fail over to AWS with VMware Cloud, and then fail back with vMotion if you choose to; and that's great for customers who don't wanna have a second site, but they do wanna have confidence that they can recover if there's a disaster. On top of that we've also been doing some really great with VMware, with vCloud Director integration. Data protection as a service is growing like crazy, it's highly popular around the globe as a way to consume data protection. And so now you can integrate both your VMware tasks, and your data protection tasks, from one UI in the Cloud Director. These are just a few of the things that we're doing, comprehensively bringing data protection to the cloud, is essential. >> Great, okay. Dell EMC just recently made an announcement, the IDPA DP4400, Ruya what's it all about? Explain. >> Absolutely, so, what we announced is really an integrated data protection appliance, turnkey, purpose-built, to meet the specific requirements of mid-sized customers, it's really, to bring that enterprise sensibility and protection to our mid-sized customers. It's all inclusive in terms of capabilities, so if you're talking about backup, restore, replication, disaster recovery, cloud disaster recovery, and cloud long-term retention, all at your fingertips, all included; as well as all of the capabilities we talked about in terms of enabling VM admins to be able to do all of their daily tasks and operations through their own native tools and UI's. So it's really all about bringing simply powerful protection to mid-sized customers at the lowest cost to protect. And we now also have a guarantee under our future proof loyalty program, we are introducing a 55 to one deduplication guarantee for those exact customers. >> Okay. Beth, could you talk about the motivation for this product? Why did you build it, and why is relevant to mid-sized customers? >> So we're known as number one in enterprise data protection we're known for our world-class dedupe, best in class, best in the world dedupe capabilities. And what we've done is we've taken the learnings and the IP that we have that's served enterprise customers for all of these years, and then we're making that accessible to mid-sized customers And there were so many companies out there that can take advantage of our technology that maybe couldn't before these announcements. So by building this, we've created a product that a mid-sized company, may have a small IT staff, like I said at the beginning, may have VM admins who are also responsible for data protection, that they can have what we bring to the market with best-in-class data protection. >> I wanna follow up with you on simple and powerful. What is your perspective on simple, what does it mean for customers? >> Yeah, I mean if you break it down, simple means simple to deploy, two times faster than traditional data protection, simple means easier to manage with modern HTML5 interfaces that include the data protection day-to-day tasks, also include reporting. Simple means easy to grow, growing in place from 24 terabytes up to 96 terabytes with just a simple software license to add in 12 terabyte increments. So all of those things come together to reduce the amount of time that an IT admin has to spend on data protection. >> So, when I hear powerful and here mid-sized customers, I'm thinking okay I wanna bring enterprise-class data protection down to the mid-sized organization. Is that what you means? Can you actually succeed in doing that? >> Yeah. If I'm an IT admin I wanna make sure that I can protect all of my data as quickly and efficiently as possible. And so, we have the broadest support matrix in the industry, I don't have to bring in multiple products to support protection on my different applications, that's key, that's one thing. The other thing is I wanna be able to scale, and I don't wanna have to be forced to bring in new products with this you have a logical five terabytes on-prem, you can grow to protecting additional 10 terabytes in the cloud, so that's another key piece of it, scalability. >> Petabytes, sorry. >> And then-- >> Sorry. Petabytes-- >> Petabytes. >> You said terabytes. (laughs) >> You live in a petabyte world! >> Of course, yes, what am I thinking. (all laugh) and then last but not least, it's just performance, right? This runs on a 14GB PowerEdge server; you're gonna get the efficiency, you can protect five times as many VMs as you could without this kind of product. So, all of those things come together with power, scalability, support matrix, and performance. >> Great, thank you. Okay, Ruya, let's talk about the business impact. Start with this IT operations person, what does it mean for that individual? >> Yeah, absolutely. So first, you're gonna get your weekends back, right? So, the product is just faster, we talked about it's simpler, you're not gonna have to get a PhD on how to do data protection, to be able to do your business. You're gonna enable your vAdmins to be able to take on some of the tasks. So it's really about freeing up your weekends, having that you know sound mind that data protection's just happening, it works! We've already tried and tested this with some of the most crucial businesses, with the most stringent service-level requirements; it's just gonna work. And, by the way, you're gonna look like a hero, because with this 2U appliance, you're gonna be able to support 15 petabytes across the most comprehensive coverage in the data center, so your boss is gonna think your just a superhero. >> Petabytes. >> Yeah exactly, petabytes, exactly. (all laugh) So it's tremendous for the IT user, and also the business user. >> By the way, what about the boss? What about the line of business, what does it mean to that individual? >> So if I'm the CEO or the CIO, I really wanna think about where am I putting my most skilled personnel? And my most skilled personnel, especially as IT is becoming so core to the business, is probably not best served doing data protection. So just being able to free up those resources to really drive applications or initiatives that are driving revenue for the business is critical. Number two, if I'm the boss, I don't wanna overpay for data protection. Data protection is insurance for the business, you need it, but you don't wanna overpay for it. So I think that lowest cost is a really critical requirement The third one is really minimizing risk and compliance issues for the business. If I have the sound mind, and the trust that this is just gonna work, then I'm gonna be able to recover my business no matter what the scenario; and that it's been tried and true in the biggest accounts across the world. I'm gonna rest assured that I have less exposure to my business. >> Great. Ruya, Beth, thank you very much, don't forget, we have an ask me anything crowd chat at the end of this session, so you can go in, login with Twitter, LinkedIn, or Facebook, and ask any question. Alright, let's take a look at the product, and then we're gonna come back and get the analysts perspective, keep it right there. (intense music) >> Organizations today, especially mid-sized organizations, are faced with increased complexity; driving the need for data protection solutions that enable them to do more with less. The Dell EMC IDPA DP4400 packages the proven enterprise class technologies that have made us the number one provider in data protection into a converged appliance specifically designed for mid-sized organizations. While other solutions sacrifice power in the name of simplicity, the IDPA DP4400 delivers simply powerful data protection. The IDPA DP4400 combines protection software and storage, search and analytics, and cloud readiness, in one appliance. To save you time and money, we made it simple for you to deploy and upgrade, and, easily grow in place without disruption, adding capacity with simple license upgrades without buying more hardware. Data protection management is also a snap with the IDPA System Manager. IDPA is optimized for VMware data protection. It is also integrated with vSphere, SQL, and Oracle, to enable a wider IT audience to manage data protection. The IDPA DP4400 provides protection across the largest application ecosystem, deliver breakneck backup speeds, more efficient network usage, and unmatched 55 to one average deduplication. The IDPA DP400 is natively extensible to the cloud for long-term retention. And, also enables simple, and cost effective cloud disaster recovery. Deduplicated data is stored in AWS with minimal footprint, with failover to AWS and failback to on-premises quickly, easily, and cost effectively. The IDPA DP4400 delivers all this at the lowest cost-to-protect. It includes a three year satisfaction guarantee, as well as an up to 55 to one data protection deduplication guarantee. The Dell EMC IDPA DP4400 provides backup, replication, deduplication, search, analytics, instant access for application testing and development, as well as DR and long-term retention to the cloud. Everything you need to deliver enterprise-class data protection, in a small integrated system, optimized for mid-sized environments. It's simply powerful. (upbeat music and rhythmic claps) >> Cool video! Alright, we're back, with Vinny Choinski, who is the Senior Analyst for the Validation Practice at ESG, Enterprise Strategy Group. ESG is a company that does a lot of research, and one of the areas is they have these lab reports, and they basically validate vendor claims, it's an awesome service, they've had it for a number of years and Vinny is an expert in this area. Vinny Choinski, welcome to theCUBE great to see you. >> How you doin' Dave? Great to see you. >> So, when you talk to customers they tell you they hate complexity, first of all, and specifically in the context of data protection, they want high performance, they don't wanna have to mess with this stuff, and they want low cost. What are you seeing in the marketplace? >> So our research is lining up with those challenges; and that's why I've recently done three reports. We talked to how EMC is addressing those challenges and how they are making it easier, faster, and less expensive to do data protection. >> So people don't wanna do a lot of heavy lifting. They worry about the time it takes to do deployment. So, what did you find, hands on, what'd you find with regards to deployment? >> Yeah, so for the deployment, we really yeah, we focused on the DP4400 and you know how that's making it easier for the IT generalist to do data protection deployment, and management. And what we did, I actually walked through the whole process from the delivery truck to first backup. We had it off the truck and racked up and powered up in about 30 minutes, so, it's a service sized appliance, pretty easy, easy to install. Spent 10 minutes in the server room kinda configuring it to the network, and then we went up to an office, and finished the configuration. After that I basically hit go on the configuration button, completely automated. And I simply monitored the process until the appliance was fully configured. Took me about 20 minutes, you know, to add that configuration to the appliance, hit go, and at the end, I had an appliance that was ready for on-site, and backups extended to the cloud. >> So, that met your expectations? It meshed with the vendors claims? >> It was real easy. We actually had to move it around a couple times, and you know, this stuff used to be huge you know, big box, metal gear. >> Refrigerators. (laughs) >> Refrigerators. It was a small appliance, once we installed it, got a note from the IT guy, had to move it. No tools, easy rack, the configuration was automated. We had to set network parameters, that's about it. >> How about your performance testing, what did that show? >> So we did some pretty extensive performance testing. We actually compared the IDPA Dell appliances to the industry recognized server grid scaled architecture. And basically we started by matching the hardware parameters of the box, CPU, memory, disk, network, flash, so once we had the boxes configured apples to apples shall we say, we ran a rigorous set of tests. We scaled the environment from a hundred to a thousand VMs, adding a hundred VMs in between each backup run. And what we found as we were doing the test was that the IDPA reduced the backup window significantly over the competitive solution. A 54 to 68% reduction in the backup window. >> Okay. So again, you're kind of expectations tied into the vendor claims? >> Yep. You know the reduction in backup time was pretty significant that's a pretty good environment, pretty good test environment, right, you got the hundred to a thousand VMs. We also looked at the efficiency of data transfer, and we found that IDPA outperformed the competitor there as well, significantly. And we found that this is do to the the mature data domain deduplication technology. It not only leverages, like most companies will, the VMware Changed Block Tracking API, but it has it's own client-side software that really reduces, significantly reduces the amount of data that needs to be transferred over the network for each backup. And we found that reduced the amount of data that needs to be transferred against the competitor by 74%. >> What about the economics, it's the one of the key paying points obviously for IT professionals. What did you see there? >> Yep, so, there's a lot that goes into the economics of a data protection environment. We summed it up into what we call the cost to protect. We actually collected call home data from 15,000 Dell EMC data protection appliances deployed worldwide. >> Oh cool, real data. >> Real data. So, we had the real data, we got it from 15,000 different environments, we took that data and we we used some of the stuff that we analyzed, the price that they paid for it, how long has it been in service, what the deduplication rates they're getting, and then the amount of data. So we had all the components that told us what was happening with that box. So that allowed us to to distill that into this InstaGraphic that we see up here, which takes 12, shows 12 of the customers that we analyzed. Different industries, different architectures, on the far left of this InstaGraphic you're gonna see that we had a data domain box connected to a third-party backup application, still performing economically, quite well. On the far right we have the fully integrated IDPA solution, you'll see that as you put things better together, the economics get even better, right? So, what we found was that both data domain and the IDPA can easily serve data protection environments storage for a fraction of a penny per month. >> Okay. Important to point out this is metadata, no customer data involved here, right, it's just. >> It's metadata that's correct. >> Right, okay. Summarize your impressions based on your research, and your hands on lab work. >> Yeah, so I've been doing this for almost 25 plus years, I've been in the data protection space, I was an end user, I actually ran backup environments, I worked in the reseller space, sold the gear, and now I'm an analyst with ESG, taking a look at all the different solutions that are out there, and, you know data protection has never been easy, and there's always a lot of moving parts, and it gets harder when you really need a solution that backs up everything, right? From your physical, virtual, to the cloud, the legacy stuff, right? Dell EMC has packaged this up, in my opinion, quite well. They've looked at the economics, they've looked at the ease of use, they've looked at the performance, and they've put the right components in there they have the data protection software, they have the target storage, they have the analytics, you can do it with an agent, you can do it without an agent. So I think they've put all the pieces in here, so it's not an easy thing in my opinion, and I think they've nailed this one. >> Excellent. Well Vinny, thanks so much for for comin' on and sharing the results of your research, really appreciate it. Alright, let's hear from the customer, and then we're gonna come back with Beth Phalen and wrap, keep it right there. (upbeat techno music) >> I was a fortune 500 company, a global provider of product solutions and services, and enterprise computing solutions. The DP4400 is attractive because customers have different consumption models. There are those that like to build their own, and there are those that want an integrated solution, they want to focus on their core business as opposed to engineering a solution. So for those customers that are looking for that type of experience, the DP4400 will address a full data protection solution that has a single pane of glass, simplified management, simplified deployment, and also, ease-of-management over time. >> Vollrath is a food service industry manufacturer, it's been in business for 144 years, in some way we probably touch your life everyday. From a semantic perspective, things that weren't meeting our needs really come around to the management of all of your backup sets. We had backup windows for four to eight hours, and we were to the point where when those backups failed, which was fairly regular, we didn't have enough time to run them again. With Dell EMC data protection, we're getting phenomenal returns, shorter times. What took us eight hours is taking under an hour, maybe it's upwards of two at times for even larger sets. It's single interface, really does help. So when you take into account how much time you spend trying to manage with old solutions that's another unparalleled piece. >> I'm the IT Director for Melanson Heath, we are a full service accounting firm. The top three benefits of the DP4400 simplicity of not having to do a lot of research, the ease of deployment, not having to go back or have external resources, it's really designed so that I can rack it, stack it, and get going. Having a data protection solution that works with all of my software and systems is vital. We are completely reliant on our technology infrastructure, and we need to know that if something happens, we have a plan B, that can be deployed quickly and easily. (upbeat techno music) >> We're back, it's always great to hear the customer perspective. We're back with Beth Phalen. Beth let's summarize, bring it home for us, this announcement. >> We are making sure that no matter what the size of your organization, you can protect your data in your VMware environment simply and powerfully without compromise, and have confidence, whether you're on-prem or in the cloud, you can restore your data whenever you need to. >> Awesome, well thanks so much Beth for sharing the innovations, and we're not done yet, so jump into the crowd chat, as I said, you can log in with Twitter, LinkedIn, or Facebook, ask any questions, we're gonna be teeing up some questions and doing some surveys. So thanks for watching everybody, and we'll see you in the crowd chat.