(techno music) >> Announcer: Live from Las Vegas, it's theCUBE. Covering Dell Technologies World 2018. Brought to you by Dell EMC and its Ecosystem Partners. >> Welcome back to theCUBE, we are live on day one is Las Vegas, of Dell Technologies World. I'm Lisa Martin with Dave Vellante. And we have a couple guests joining us now. We've got Ruya Barrett, the VP of Product Marketing for Data Protection at Dell EMC. Welcome back to theCUBE. >> Thank you. >> Lisa: And we've also got Kerry "KJ" Johnson from FieldCore, you are a senior systems engineer. Welcome, KJ. >> Thank you very much. >> So, KJ, we'll start with you. Tell us a little bit about FieldCore. I know you're a GE company but what is it about FieldCore that you guys do that makes you unique and how are you working with Dell EMC? >> Okay, so FieldCore is a global service provider in the power services sector. Our customers are governments and large countries. We service and build power plants all over the world. We're in the power generation business. So, anything that generates power. That could be wind, it could be water, it could be traditional oil and gas, it could be nuclear, anything that generates power. Basically, what FieldCore does is we service it, and we keep the lights on around the world, especially in, we're in 92 countries. So, other countries don't have the infrastructure that the United States has and experience outages a little more frequently than us. So our job is to get the power back on as quickly and as efficiently as possible. >> So last fall in the U.S. we were slammed with a lot of natural disasters, including Hurricane Irma. You guys at FieldCore had a critical situation last fall when that hurricane struck. Tell us about that, and how working with Dell EMC Technologies you were able to recover. >> Okay, so last year, they changed the forecast on Hurricane Irma from coming up the east coast of the state to coming up the west coast. And they were projecting it to hit the Tampa Bay area, which put all of our production systems directly in its path. So with them projecting the storm to hit us within about three to four days, we weren't prepared for it. I was on a call with all of the directors, and they asked me, what was our level of preparedness for this storm. So I told them that as far as data protection, we had replication, that was fine. We were replicating all of our SAP, Oracle, databases, all of our email via Exchange and file systems, to our data recovery center that was in Atlanta, via Dell EMC RecoverPoint appliances, so that was fine. We had a recovery point objective of less than two minutes. We could go back two minutes and be up and running. The problem was, had the storm hit us, and we had to then throw over and go live at our DR facility in Atlanta because Tampa was down, we wouldn't have any way to have backups during that time that we were live. So that was a gap that I identified. They subsequently asked me, is there something that could be done in three days- >> Dave: Got any magic beans? >> Yeah, exactly, so I'm going, I'll do everything in my power to make something happen. So basically I got on the phone and called my Dell EMC Data Protection rep, Matthew Sattler. And he was actually at a Dell management boot camp in Boston I believe, at the headquarters. And he actually took my call. He snuck out of the meeting and answered the call, which was an all-day meeting, which was, that enabled us to do what we did. He offered a solution that we could actually use virtual appliances, because we had not rolled out our DR equipment yet, it was wasn't even scheduled to be delivered for two weeks. So he shored up the licensing, he called a sales engineer, who got in touch with me, his name was Dominic Greco, he's based out of Pittsburgh, great guy. He lined up all of the resources. I got my resources together, and we put a plan together, and we actually had the project started by the end of that first day. >> Just another day at the factory. >> Hey, you know, our customers call us and we answer. That's how it works. >> So, it's common scenario for you guys? >> I think we had an exceptional team on the account, so exceptional teams always make a huge difference, and I think in this case, we definitely had a great team. And I think one of the things that KJ talked about, is how flexible the software-defined data protection approach can be. I think sometimes people think of us as an infrastructure company, infrastructure meaning hardware predominantly, but our data protection capabilities are just as robust on the software-defined data center front. So I think the flexibility of being able to do DR, and put in place a DR environment, that gave KJ all that flexibility, is really a testament to the software capabilities. >> So could we just kind of review exactly what happened? So, if I understand it correctly, you were concerned about the exposure on your remote site, right? You're going to fail over, RPO of only two minutes, so you're going to lose, maybe exposed to two minutes of data loss, you can live with that in business, right, understood that, you communicate it. But then you have no way to back up that failover site. >> KJ: Yeah. >> And so, the team came in and what, you you accelerated a DR project that was sort of in the pipeline? >> Exactly, we had hardware that was scheduled to be delivered to Atlanta, and be deployed within two weeks, but we didn't have the two weeks. >> Ruya: Three days. >> So our DR facility was still running on a legacy product, and that wouldn't work for us, because all of our production data was backed up to data domain and it's not interoperable. So, we went with the virtual appliances, and we deployed a virtual data domain, a virtual Avamar appliance, running Dell EMC Data Protection Software Suite, and an NDMP Accelerator, I always have trouble with that one, for our file systems, and by the end of the day, they were deployed and we were already starting the replication. >> So in this situation did you do you failover proactively, or you just wait for the disaster to hit? What's the- >> Well, the thing was just to be prepared. So, the storm was projected to hit Saturday. Day two, was Thursday, and we convened the conference call, an indefinite conference call, that means I was going to be on it, all of Dell EMC's people were going to be on it, until either we finished, or the storm blew us away. So we monitored the replication all Thursday and by like 6:45 that evening, all of the data had replicated over to the DR, and the next day, the office had closed early so people could go home and hunker down for the storm, look after their families and their property, and we kept the call going from home, but the data had finished by that evening. And the storm hit, started coming around midnight that evening on Saturday. So, fortunately, the storm only hit us as a weak Category 1, so we never even had to throw over to it, but had it hit us as a Category 3, we would have been very much in trouble, had we, weren't able to accomplish that. >> So I wanted to get, kind of an idea KJ, in terms of what is the business impact that you've been able to achieve? You've obviously had to accelerate this part of your security transformation, which you were able to do, what's the business impact that your bosses, and their bosses in the C-suite, at FieldCore, have seen as a result of being able to have the agility, with Dell EMC to implement this so quickly? >> Well, some of the things that came into play with the setup that we had with Dell EMC, one was the Data Protection Suite encompasses everything, hardware, software, licensing, replication, it's all one suite of things. It's not nickel and dime add-ons or bolt-ons, it's one full protection suite. So the package that we had, Matt said, "You already have this package", you know, there's nothing to buy, there was no charge for any of the resources rolling it out because we were on a, what's called a utility mode of billing, and it's basically, it's like instead of a CapEx expenditure, where we buy hardware, we don't buy anything, they bring it out for free, they install it for free, as soon as we start backing up, okay, how much deduplicated data do you have on a data domain? We'll bill you for it. And they send us a bill every month. So that helped us out. >> And you know the data domain efficiency quotient is just through the roof, it's one of the best platforms for dedupe, so it really helps our customers, especially when you're talking about a utility-base model as well, that efficiency, that architecture, that really brings that to bear. >> Dave: What do you call this utility model? >> This utility, it's the utility model, it's just one of our consumption models. It's the flexible consumption models that we offer across data protection software, as well as our platforms. >> So it's a pay by the drink? >> Ruya: Yeah absolutely. >> Now, I'm interested in the ripple effects, and I don't know your business well enough, but it sounds like, not only were you covered, but had a Category 3 hit, your customers, there would've been a ripple effect here to your customers, around the world, 92 countries I think you said. Is that right or is it, is this not a real-time business? >> Well, our users, the vast majority of them, are field technicians, they're field service guys. >> Dave: Oh. They work on turbines, they work on boilers, they work on nuclear plants, they're out in the field. They work on windmills. So they're not very technical people, but all of the laptops that they carry and hook up to this equipment, feeds equipment into our systems, and our systems can't go down. So, the impact would've been pretty great had our systems been offline for any amount of time, because when your global you know, there's really no good time to be down. When I'm sleeping, there's people busting their butts in other countries and you know, middle production hours. >> So last question here Ruya, to you, on this theme of Dell Technologies World, of make it real, KJ you've done a great job articulating how you've been leveraging your partnership as well as the technology, to make your security transformation a reality. Ruya, last question to you is, there was a recent ESG study on IT maturity, can you share with us some of the impacts there that you've seen, and how it kind of relates to FieldCore? >> Yeah, absolutely, be happy to. So we just recently unveiled a study we did with ESG, where we surveyed 4,000 customers, IT professionals, over 16 countries. And it really had to do with the IT transformation maturity curve, and their adoption. And one of the things that was really interesting is customer feedback, was that transformed companies, that have gone through this massive IT transformation, are perceived to be 16 times more innovative, be 2 1/2 times more competitive, perceived as being 2 1/2 times more competitive, and six times more apt to have IT as part of the business decision-making process. And data protection was one of the top areas of this transformation as well, because it's so critical. As data's moving out of the data center and becoming more distributed, we talked about the distributed core today, going to the edge with IOT, and all of those types of applications, there is this massive amount of data moving out, outside of the data center. So data's growing, it's moving out, and it's also becoming more and more critical for customers. So data protection, that recoverability, operational recoverability, disaster recoverability, cyber recovery, are becoming more and more critical. And there was three things in the maturity curve on data protection. Transformed companies are basically protecting data in five types of different applications. So they're not really looking at just physical protection, which a lot of legacy companies are still kind of stuck at physical, and maybe virtual, and starting to really do a lot more on virtual. These guys are looking at data protection across distributed environments, they're looking at public cloud, they're looking at hybrid cloud, they're looking at physical, virtual, so very comprehensive. So that was number one. Two, is really self-service models. Transformed companies, that have gone through IT transformation for their data protection have enabled application owners to be able to do self-service. So that has become a part of how they offer data protection. And the last one was really about automation and automated policies. So when you add a virtual machine, when you bring in a new system, how do you automatically apply policies, so protection isn't something that needs to happen as a backend consideration? And I think KJ talked about some of those things as well. And they're doing a self-service model as part of what they're rolling out, as well as the automated protection policies. So I think they're well on their way to transformation, and this is what makes it great, in terms of the partnership we have with our customers. >> Well thank you both so much for stopping by, sharing, KJ the great successes that you've had with that one very, very potent example, Ruya thanks for stopping by and sharing with us that data protection continues to be hot, hot, hot. >> And thanks for having us again. Thank you, nice seeing you guys. >> Our pleasure. We want to thank you, you're watching theCUBE live, day one, Dell Technologies World in Las Vegas, stick around. I'm Lisa Martin with Dave Vellante. We'll be back after a short break. (techno music)

>> Speaker: Live from Las Vegas. It's the Cube. Covering VMworld 2017. Brought to you by VMware and its ecosystem partners. >> Yeah we're here live the Cube coverage at VMworld 2017. Behind us is the floor of the VMvillage. I'm John Furrier with Dave Vellante. Our next two guest Beth Phalen who's the President and General Manager of Data Protection Division at Dell EMC and Yanbing Li who's the Senior Vice President General Management with Storage and Availability at VMware, vSAN, all the greatness; Welcome back to the Cube. Great to see you guys. >> Yeah, great to see you. >> Got the heavy hitters here, data protection, AWS lot of great relationships synergies happening. >> Yeah. >> Give us the update. >> Yeah well go ahead yeah. >> We've been working together for a long time but recently we've really amped it up to the next level. Great discussions around enabling data protection for vSAN and as announced this week you know with Dell EMC will be first vendor to have data protection for VMware cloud on AWS. So it's a really exciting time to be here and I've been in this business for a long time. This is the best VMworld that I've seen so far and so it's just really great to be here with Yanbing. >> It's been very cohesive, I want to just stay on that for a second. This is the big milestone for VMware. >> It is. >> To have this shipping of the general availability especially with on the heels of the vCloud Air and all that controversy. Andy Jassy's on stage from Amazon web services. >> Yeah. >> Really kind of looking right at the audience and saying we got your back, this is a real deal, and the bridge to the future. I'm paraphrasing, he didn't say those exact words. >> Yeah yeah yeah. >> How do you get that data protection? Because that data protection in the cloud is hard. >> Yeah, well the nice thing is that since we've got all of our data protection running in a cloud environment now we could then use that to build the connections with VMC. So we had Data Domain Virtual Edition running, we have Data Protection Suite running in the cloud. So people can use the same technology they used on prem but now in AWS in conjunction with VMC. >> So you kind have hyper converged infrastructure meets cloud data protection. Yanbing, what is the difference? I mean what's the requirement of hyper converged infrastructure data protection? How does it differ from traditional storage and how is it evolving? >> Ah, great questions you know Beth and I we've known each other for quite a few years. I have to say our relationship hasn't been, you know, this close is and it's getting closer and closer. So coming back to your question in terms of hyper converged infrastructure. We're seeing two fundamental shifts around data protection. One is, the blurring of the boundary between backup and DR and these two really coming together as unified data protection. I think there has been a lot of discussion around this for a long time but this become even more compelling; now we talk about hyper converged infrastructure where you know our customers they so enjoy the benefit of having compute and storage combined together in a common management experience, they're looking for the same for data protection. So we're really seeing customers want to see data protection as a feature of hyper converged, as a capability that's part of that rather than yet another silo they have to manage separately. You know they want policy that manage storage, compute, and backup and DR altogether. So that's why you know that's really drive our partnership so much closer. >> You know it's interesting many of the clients that we've worked with over the years they'll have a backup strategy but they don't really have a DR strategy and they sleep with one eye open at night and they're afraid to go to the board because it's so expensive, it's expensive insurance. So you're seeing that there, sounds like they're blending those 2 together kind of killing 2 birds with one stone. Are there trade offs or things that customers should think about in that regard? How do they sort of go from where they are today which is sort of a backup bolt on to that integrated DR and backup? >> I think one of the key is the technology that we're leveraging now and we leverage something that has like CDP continuous data protection you can use that one to have data path to the secondary storage and you can use that same code to also initiate disaster recovery with near 0 RPO and RTO. So another thing that we announced this week is with our DPS for apps next edition that we now have hypervisor direct back up and what that means is that we're integrated directly with ESX and we are leveraging ProtectPoint through VM's to move data to data domain. That same technology is also leverage within RecoverPoint through VM's and so you can see the engine, the internal engine of the data movements, can be applied both to disaster recovery and to back up with different windows of RTO and RPO. >> I'm glad you said near 0 RPO causes no such thing as 0 RPO but you're seeing, more pressure to get as close to 0 as possible. What's driving that pressure and how are you meeting it? >> Well I think with all of us we know that an industry customers are expecting 24 by, you know 24 by 7 up time right. So they have many many applications that they need to have the confidence that if it does go down for any reason they're going to be able to bring it back up within minutes or hours not days. So that's really the drive for continuous availability. Getting as close to that as possible. >> If I may one more John, the challenge in data protection has always been it's, it's largely been a one size fits all and it's either I'm either under protected or I'm spending and breaking the bank. So are you able to through your technology and process improvements improve the level of granularity for different workloads that require different service levels. >> Two things come to mind, One, we're seeing more and more interesting customers integrating data protection directlywith their applications. Whether it SQL or Oracle and or the VM itself. So that's one thing. So we can custom the data protection to particular application and then on the second piece of that is where the different interfaces that VM offers we're able to do either V80P level integration or more fine grained integration like we do with CheckPoint through VM. So we are getting to the point that we can make different choices either application specific or something that is fine tuned based on the level of mission critical capabilities that application requires. >> I will get you guys perspective just a high level ballistic view for a second. We're seeing convergence of two worlds. The cloud native world that have no walls, have no perimeters they operate in a mindset of there's a security holes everywhere. Then the protections hard. >> They think of a differently. >> Yeah On prem the traditional methods, how are those coming together? Because you have customers that run VMware and do stuff with data protection and then one of them VMware in the cloud. What's different, what do customers need to know that are we on either side of that equation? If I'm on prem and I now want to use VMware in the cloud on AWS. How does data protection fit in that? Is it the same, is there tweaks, how they think about it? >> You want to answer that? >> In terms of on prem or VMware in AWS you know a big value prop is reading at the consistency in the operating model. I'm sure you have heard about this a million times said. >> Yes, talking about it all week. >> All week long. From data protection we're trying to do exactly the same. So for example VMware cloud on AWS, the very first data protection that we certify on that platform is from [Vast 00:07:39] organization is Avamar networker being the first set of solution certified and our customers definitely love the continuity of I already have the experience and licensing associated with my own prem protection solution and they want to carry that forward in today's cloud. >> So same operating module, so from the customers perspective I've been doing it this way >> Exactly. >> With VMware and Dell Data Protection, now it's the same in the cloud. No change in. >> Yeah I mean I think that's really the beauty of it, even with DDVE I mean you can have applications or you can do through different; You know you can have application in the cloud as well as another level of protection of your secondary storage. >> I think some of the changes probably not necessary. So RPD model consistency, Dave we touch upon, hyper convergence is driving a lot of functionality into a single control plate as opposed to these different silos and you know we would like to see that happen in the cloud as well and along that line you know best organization and my organizing are really looking at how we viewed the best next generation integrated technology that truly leverages the strengths of both organizations. >> That's simple and easy to use. >> Simple, easy to use, policy base, you know turn key solutions, so this is, you know what we're doing something pretty innovative by truly bring our engineering together and try to boost our next generation solution. >> Since the synergies that Michael was talking about when we interviewed Michael yesterday he's like look, the synergies are well beyond its expectations. Just it seems to be flowing nicely in the culture. When EMC had the federation there was always kind of like an interesting but now things are flowing differently. It seems to be smoother you guys. >> They are. >> Every action. >> I totally agree with what you said. I mean it feels different and I think as we go forward we have even more opportunities but we're not even a year into it and there was a distinct difference in terms of recognition around the joint opportunity and like you said the smoothness of the conversation I think is >> It's clear, it's clarity. >> It's really helpful. >> Well also you know, the rising tide floats all boats, well VMware stock as gone like this. >> It makes us all happy. >> Its got a nice slope to it. >> I definitely want to hackle Beth on that and the type of collaboration we're seeing between our two organizations, might be you is actually having multiple touch point into Dell and Dell EMC organization whether it's our VxRail and you know the vSAN based collaboration or the data protection angle and we're really seeing that happen across different functions. So we are starting from go to market collaboration you know how we provide the best set of solutions to our customers in joint go to market effort. vSAN is gaining a lot of free print in mission critical workloads and a critical requirement is data protection. So so we're doing a lot of joint solution, joint selling together. And really in the next step is that joint engineering effort leveraging the best of both worlds to build next generation products that's optimized for hyper converged, that's optimized for the cloud. >> For the software defined data centers. >> If I dial back a decade let's say as virtualization generally in VMware specifically saw its ascendancy, data protection totally changed. For a number of reasons, you had less physical resources but backup was still very resource intensive application and so; That's really where Avarmar came before. He walked the floor, back up and data protection is exploding again. It's like the hottest area. So two part question. Why is that and then how does Dell EMC with you know its large portfolio, its big install base, how do you maintain competitiveness with all that new emerging innovation? >> Yeah well I think the first question and I want to hear your answer too but what I would say is because the industry is changing so dramatically it's requiring data protection to change just as dramatically. >> Right. >> Right, so that is a lot of people are seeing opportunity there. Where is maybe, I've had people say, you know, well you don't really have to protect data in the cloud it's all stuff that's magically protected, I've had customers say that to me and I think that we're now beyond that, right and people are realizing, wow you know, just as much of a need or more of a need than it was before. So I think there's plenty of you know companies appreciate opportunity and they see opportunity right now as data protection evolves quickly to address the new IT world that we live in. On anything you would add to the first answer? >> Yeah so I think, several years ago VMworld feels like a storage shelf you know. I think there is still a lot of exciting interesting storage company but there has been quite a bit of consolidation you know. Software defined storage it seems like that market's landscape is becoming clearer and clearer and we're definitely seeing that spreading into secondary storage is now right for a disruption and we're also seeing that is disruption around secondary storage isalso impacting data protection software. It's not just the secondary storage element but you know extent to the entire software stack. I think it's very exciting and also thinking about you know what is going to be the economical benefit of cloud and how do we take best advantage of that and this is why you know our AWS relationship. You know we are rejuvenizing our DR effort. We have successful on prem product like SRM but we're seeing tremendous new opportunity to look at that in the context of cloud to truly leveraging the economy is scale of what cloud has to offer. So lots of driving factors to really revitalize that. >> It's a cloud show and you have no cloud. >> Okay Beth second part of my question is how do you keep pace, it's a pretty tremendous innovations going on, how do you keep pace, what are your thoughts on all that? >> So the really cool thing is because where you know we're Dell Technologies we have not only data protection assets, we also have servers, we also have switches, we have everything we need to build a full integrated stack which we now have without EPA. So within a integrated data protection appliance we have the best of data domain, we have the best of our software, we're leveraging also power at servers and dellium C switches. So we have everything that we need to build that end to end best in class integrated appliance and as customers change how they consume data protection to more like a converged consumption model or hyper converged consumption model we have all the pieces that we need to make that a reality and then to continue to move forward. So when you combine that with our relationship with VMware and the ability that we have to drive innovation jointly I have no doubt that we're going to be really moving ahead into you know modern data protection. >> Final question before we rap. R&D comes up, Micheal also mention and so do Pat, billions of dollars now are in R&D. Free cash was a billion dollars. Three billion for VMware. A lot of observations this week that we kind of looked and read the tea leaves one of them was at least for me was the stack a collision between hardware software stacks as IoT and servers and devices, you have hardware stacks and software stacks. Untested scenario certainly in vSAN; You see a lot of activity around untested new use cases and so it's going to put pressure on engineers. So the question is what's the vision for the R&D for you guys around data protection, because it's not just data protection anymore it's a fundamental linchpin in the equation of cloud >> Yeah. >> Thoughts on engineering road map I mean engineering R&D. >> One thing we're doing actually right now this week is we're restructuring our EMC lab dellium c lab back in Hopkinton to move to more of an open shared pivotal type environment. So you know it's clear that as we go forward doing things like pere programming on test driven development. You know enabling continuous always good known stayed like there is definitely advancements happening in software development that are accelerating innovation and so as we take advantage of that, that's how we keep pace with what's going on around us. Because you're right the number of things to get involved in is endless. >> I just want to point out before we end the segment you guys are very inspirational women in tech. I think you guys are amazing. We talk about the engineer resources. >> Thank you John. Your thoughts on the industry, as there's a lot of controversy in Silicon Valley and around the world around STEM and women in tech. Thoughts that you'd like to share to all the men watching and all the folks and young girls who might inspiration. You know it's passionate for us. >> Yeah, I'll start. So I think, first of all I want to tank the Cube for having such awareness in this topic and you know constantly featuring women in tech on your shows. You guys have been doing a great job raising the visibility women leaders. >> Thank you >> Thanks >> in the industry. Thank you. So certainly this is a topic very dear and near to my heart. This week you know we can still see not only our employee base but our customer base is heavily men dominated. But I think we're seeing unprecedented levels of awareness and attention to this topic in Silicon Valley and across the world. Really I do think we are starting to see much better transparency metric. We're seeing increased accountability in business and business leadership. So I think those and we're seeing a lot of social awareness I think those are going to drive a positive change. So let me give you a concrete example of fuzz for example things we do in VMware, we just gone through bonus allocation and compensation adjustment. I would get a report from it make sure, comparing the percentage of what we have done for the men population and women population and so you get a real time feedback in data and when we see the data is actually quite shocking hopefully we do see, unconsciously you know we may be allocating those >> Unconscious bias if you will. >> Yeah those differently. But because of those real time data and feedback we're good able to you know keep ourself accountable. So just you know this is no longer just talk this is a real data you know in the real HR practices that we are already building into our day to day practice. So I think I'm very optimistic, this will take time but this is you know we're moving in the right direction. >> Historical moment in the world if you think about it. This is super important time. The inspiration and also the young women out there too and also for the men. They need to be aware as well because inclusion includes not just women it's everyone. That seems to be >> Absolutely. >> In fact a trend we had an interview on the Cube and our Simpson who works for Mozilla she's doing some work for Tech Nation, she said they're changing it from diversity inclusion to inclusion and diversity. They're flipping it around where inclusion leads diversity cause they want to lead with the message of inclusion; >> Yeah. >> as a primary message with diversity. So it's not just the diversity message it's inclusion. >> Yeah. >> Love that. >> Yeah the only thing I would add would be the phrase "She can be it if she sees it" I think having people like myself and Yanbing be visible role models it's very impactful, especially for young women to see you know women in tech leadership positions. It's hard to imagine yourself in a role if you don't see anyone similar to in a role. So I think the more that people like us and our peers get out there and really put an effort into being visible. >> Do you see the networks forming more, I mean is there more action flowing happen. Can you compare and contrast just even a few years ago is it on the rise significantly? >> I think it's on the rise. >> Yeah I do get us to be involved in a lot of opportunistic situations, yeah. >> And of course your Twitter handle puts it right out there, @ybhighheels. >> Yeah. >> Right, your not shy about it. >> Yeah, there's nothing shy about it. I realize you know Beth and I, we are both addressed in very feminine way. I do think. >> Your capabilities are off to chart you to great and impressive executives. >> Society is increasingly more inclusive about their notions of female tech leader. It's not just one size fits all and I think it's encouraging us to show who we really are and the authentic self and I think that's very important for young girls to see because I remember when I was a young girl I didn't go into tech expecting I do not get to be who I am >> Yeah and that shouldn't reflect your capability of anyway any kind and that seem to be the greater awareness. The Google memo that went around as all of it so getting us some great videos on Silicon Angle on that topic. Again you guys are great inspiration. We love working with you you guys are great executives. >> Thank you. >> Its great content. >> Your welcome. >> We super passionate about it. We'll be at Grace Hopper for our 4th year we do that. >> Fantastic. >> As we show every year, we're learning more and more and we're going to do a podcast for guys too. >> Nice. >> Different angle. >> Love that. >> A lot of guys want to do what to do. >> Okay that's great. >> Inclusion and diversity of course; I need the help. I'm John Furrier With Dave Vellante Here. Live at Vmworld. More coverage coming after this short break.

>> Narrator: Live from Las Vegas, it's The Cube covering Dell EMC World 2017. Brought to you buy Dell EMC. >> Welcome back here live in Las Vegas on The Cube at Dell EMC 2017. We are live from The Venetian continuing our Day One coverage here on the show along with Keith Townsend, I'm John Walls. Did you have a good lunch? >> I'm ready to go, John. >> Excellent, excellent. It's all about data protection right now and with us to talk about that is Beth Phalen, who is the President of the Data Protection Division at Dell EMC and Jim Clancy, the SVP of Sales in Data Protection as well. Jim, good to see you, sir. >> Thanks for having us, guys. >> Alright, so big news for you today. Led off with a couple of key announcements. Beth, take us through those, what was the news that you were making from the stage? >> Absolutely, two big announcements today. First, is the Integrated Data Protection Appliance which is an end-to-end appliance that gives you box to backup in less than three hours. While the customers are looking for simplicity but they still need the fantastic dedup, up to 55:1, the performance, the scales they get with our Data Protection Suite, our data protection portfolio, so now we're bringing it to them as an integrated appliance. Couldn't be happier about it. >> Great, so big news there, and announcement number two. >> We had a second one, too, which was cloud data protection. With a special focus on cloud Disaster Recovery, our customers want to leverage the cloud to have the DR site in a cloud, a public cloud, or perhaps a separate private cloud. They also want to be able to run Data Domain in the cloud environment. So as of today, you can run Data Domain Virtual Edition on AWS Or Azure and soon you'll be able to run it in Virtustream. >> So Jim, put that into practice for me now. If I'm one of your partners and I know that I've got some extra layers or extra opportunities, now what does that mean to me? >> Well firstly, we start with our partners. I think we've had such an incredible journey together supporting our customers' requirements. Well those continue to change and they struggle with things like the amount of information that they need to recover from, they need to back up, they need to store. For us, we're giving them that next conversation with their customers. So the new challenges are being met by data protection from Dell Technologies and our partners are going to benefit from that because they have the trusted advisors in their accounts. They want to be able to go and work with their customers and the new challenges and deliver. So Beth and her team have delivered from a technology to allow us to go and capture that mind share with our customers working together with our partners. >> So Jim, backup appliance, very high market. A lot of investments and a lot of startups in that market. What differentiates this solution over those competitors? >> Well first off, we're in the number one position in this market for a reason. It really comes down to our technology. So our customers have been pushing us saying, We need it to be simple, make it simple, make it simple. Because then they're running out of time every day on what they can do. I think we're taking our industry-leading technology and bundling it together as a simple, high-performance solution is the first thing. The second thing is the total experience that Dell brings to the marketplace. Our customers always are counting on us that if there ever is a challenge, who's going to be there to help us, right? If I ever need that next application comes on the line and how am I going to protect it? Who can come in a design that? That's what we deliver. So the things that we deliver are the experience vs. a point product. And by the way, from a point product, with our new announcement we're going to be able to take on any competitor in this marketplace. But it's the full experience that separates us from anybody in this marketplace today which is why we're number one and we're going to continue that leadership. >> So Beth mentioned the second announcement, cloud, which is a huge part of our new hybrid portfolios. What cloud services are we compatible with out the gate with your new solution? >> The cloud services that we're developing at the end of the gate, is that what you said? So first of all, if we take a step back the cloud is really multi-steps for customers to take advantage of it. Some customers are extending to the cloud. So they may have a full on-prem Data center that they want to leverage the cloud for perhaps long-term retention. That's one thing you can do. The second is a lift and shift. When they may choose to move some of their applications to the cloud. Now for that, they can run DD VE with NetWorker and CloudBoost and still have that same operations for the data protection that they did from on-prem. So the first is extent of the cloud. The second is lift and shift to the cloud. The third is something that you'll hear us talk more about. It's beginning to refactor their applications to be more cloud-native. Which is another area that we're very engaged and working on. >> So for a lift and shift scenario one of the things that we're concerned about on the customer side, is cost. When we're backing up to the cloud, it doesn't cost must to get it there but getting it back. Do you guys help with that scenario? >> We do, because first of all, all of the data is going to be deduped before it gets sent out to the cloud so it's a small amount of data that needs to come back. And second, with this most recent announcement if you're using the cloud DR capabilities you can bring that application back up in the cloud itself without having to bring the data back. So the data is stored and it's sort of format on the cloud is certainly the best value. Then you could actually bring that application up in AWS, as an example. >> So let's talk too from a staff retention, or staff training rather, what do my staff have to learn new of these solutions, if anything? >> It's a great question. Because of the things we pride ourselves on is making them seamless extensions of the products that we already sell. So that you don't have to introduce a brand new product to your environment. You can manage from NetWorker from Data Protection Suite to initiate the launch and retention or the Cloud DR. >> So the look and feel is what they're using today. What we've done is we've just extended the use cases that our customers are coming to us on, saying, I need to move data to the cloud, I want to make sure that I can leverage my existing technology and get that done. That's a big advantage to us because our customers are comfortable, understand the tools that they leverage today, and if they can just extend it instead of bringing something new in and learning something new, because every one of our customers does not have time to learn new tools, new products-- >> Well they really don't want that. >> Yeah, they don't want that. >> That's the last thing they want, right. >> Yeah, and I wanted to add on to what Beth said. We've been selling in the cloud for well over a year now. So this is just another few use cases that we're adding to our customers' requirements. So we have hundreds of petabytes that are being protected in the cloud today, whether it's some of the ones that Beth mentioned or Virtustream, so we're already in the cloud. This is just a more thought leadership. This is more of a technology leadership that we're announcing today. So we're extending our leadership as we extend our customers to the cloud. >> So what are the big picture stuff? We're talking about people moving more work. You've got tons of data, right? We have so much more. How is all this coming together in terms of where your section of the business is going, how you're responding to those kinds of trends, and what do you see coming down the road? >> It's a great question. So one of the things we talk about is people moving away from data centers to centers of data. When you look at with IOT, with all the distribution of where data is stored or coming from right now, it becomes more and more of a challenge to make sure A) You know where all your data is and B) That you're confident that it's protected. So given the capabilities and more and more distributive services giving people the ability to see where all of the data resides and the protection state, is one thing. I think the term data fog is beginning to start coming into the conversation. People have been mentioning it. It makes a point, right? It's not in one place anymore, it's not a lake. It's all over the place. Think about the challenge for CIOs to have the confidence that it's still protected and that they could get it back. >> So with all this distributed data one of the challenges that we have is the metadata around that data. Knowing what's where, analytics around that. Do you guys help solve that challenge? >> We do, in a few different ways. >> One thing in particular is, as of last year, we have a SaaS offering which is ECDA, Enterprise Copy Dating Analytics. That lets you have a global view of where your data is and it's really moving into more machine learning. So it's not just reporting. It's allowing the customer to get smarter and smarter about where his or her data is maybe not as protected as it could be and where they might want to take some actions to increase their levels of protection. >> We're pretty exited about it because we've gotten an overwhelming response from our partners and our customers that this is where we need to go. So everything we're talking about has been things that we've been going through with our customers for years saying, Okay we need to get here, we need to get here. and how do you help us get to that path vs. doing these individual things? There's a strategy behind all of this but it really comes back from our customers and our partners saying, This is what we need, we know you're going to get us here but let's try to get there sooner than later. I think Beth and team have delivered on that again. >> So this is a transformation. Again, big theme of this show. Help us with the big picture. How does this copy data, secondary data market that you guys are helping us with solve that support that digital transformation? >> We heard Michael talk about it on stage today, right? The ability of what we can do having a greater amount of leverage around the data that we all have right now is mind blowing in terms of accelerating medical diagnosis, driving more capability around awareness, around risks and sometimes of security. There's a level of knowledge that we've become more adept at mining the data that we have and then leveraging, machine learning, to analyze it. It's going to give us leaps and bounds of acceleration in whatever business objective we're looking out to achieve. >> If you had to pick a use case you're most proud of when it comes to your new solution set, give us the best one. >> I'll let you go first. >> I love the new things that we've done with the cloud data protection. Giving people the ability to be able to extend seamlessly is something that they've been asking for and to have it now and be able to offer it is really fantastic. >> I'd have to agree. Our customers want data protection everywhere. They don't care where that data sits. They don't want to be handcuffed on where they can actually protect their data or recover from that data. So they're working really strongly and tightly with us because we are the leader in this market and we just proved it again that we're going to keep up that leadership. Data protection everywhere is important and I think the cloud extension and leadership is what puts us in that position. We're really excited about that. >> It's an asset no matter where it is, right? So you have to protect it. >> That's right. >> Data fog, though, I think I live my life in data fog. (laughter) >> I like that, that's cool. >> Beth and Jim, thanks for being with us. We appreciate the time on The Cube and best of luck. >> Thank you. >> Nice talking to you. >> We'll continue live here from Las Vegas with Dell EMC World 2017 and you're watching The Cube.