>> From Boston, Massachusetts, it's theCUBE, covering LiveWorx 18. Brought to you by PTC. >> Welcome back to Boston, everybody, to the LiveWorx show, hashtag LiveWorx with an "x" at the end. You're watching theCUBE, the leader in live-tech coverage. My name is Dave Vellante, and I'm with my co-host Stu Miniman. Mario Armstrong is here. He's a two-time Emmy winner, contributor to NBC today. He's the creator of the "Never Settle Show". He's an NPR contributor. >> Yep. >> And the host of LiveWorx. >> Yeah! >> Thanks so much coming on theCUBE. >> Yeah, it's a pleasure to see both of you. Good to see you too, Stu. Thanks for having me on the show. >> So yeah, this morning, a lot of action-- >> Yes. >> First of all, I tweeted out, that was like an Olympic opening, I mean-- >> That open was phenomenal. I mean, an LED-lit troop, full LED uniforms on, being acrobatic, what you can't see behind the scenes, by the way, 'cause you think it's kind of like Cirque du Soleil type of thing, with like, tech, but what you don't see are, like, these three other people that are way in the back behind the scenes, going up, scaling up and down like this truss that's like dropping them or raising them. It's just, the performance was phenomenal. >> Yeah, it was really great. And you kicked it off... 6,000 plus people here. >> Yes. >> You said the largest digital transformation conference on the planet, which of course, we were joking. Everybody says their digital-- >> Yeah. (laughs) >> But this really is digital transformation, isn't it? >> It's a lot that's taking place. I mean when you think about manufacturing, smart manufacturing, when you think about how you're trying to accelerate processes and you start looking at where things were like 20 or 30 years ago and how physical things had to be and how you actually had to, like, maybe even work on a thing then leave it, go to another place, report on it, come back to it, tweak it, and so now when you start seeing the merging of AI, VR, and so you're taking the physical and the human, and you're putting these... and the virtual, and you're putting these things together, you're seeing things like what PTC is showing us today. I mean, some of the demonstrations that I saw were absolutely mind blowing in terms of the acceleration of the process that you can actually get things done with how they're merging the different technologies and integrating them together. >> Yes, Stu and I, we're talking earlier, it's hard to get your head around this whole IOT, industrial IOT, there's just so many segments, it's so fragment that, and it's-- >> Yeah. >> It's enormous, it's almost impossible to size, I mean it's trillion dollars, this whole economy of its own. What are your takeaways on just that whole space? >> You know, a lot of what I focus on, too, when I'm doing everything from NBC or NPR and stuff like that is on the consumer impact. So I'm looking at the consumer side but I'm also an entrepreneur, so I'm thinking about what's happening on the business side. And when I see on both ends, you're absolutely right. The field is enormous when you really think about it. Whether you want to look at how we can replace old school manufacturing and how this is going to transfer... That's a whole sector just in it of itself. We haven't even now talked about, you know, AI for children or for (incoherent) or for the health and wellness sector, whole other sector that's looking at IOT and the power of that. I mean, being able to look at.. I was just in one of the other, in the deluxe lounge and I was checking out one of our fun games. It's called Sphero. It's a consumer game, but its a small ball that you control through VR and AR on your phone, but you can actually use the phone to program things in real time to make it respond in real time. So all of these things together, to me, start to paint this large ecosystem because now you have kids that are growing up using devices and using technologies that we're just starting to get our hands on but this is how they're solving problems and thinking about things already. So when this economy and this ecosystem starts to mature, you're going to have a ready-made audience that's already been exposed to 90% of this. >> Well, and Stu I wonder if you could chime into it, it makes me think that these worlds, even though consumer and industrial are so seemingly different, it seems like parts of them, anyway, adjacencies are coming together. >> Absolutely. And there's always going to be that... There's always going to be... Look, when I talk about innovation and whether you look at Dr. Hill, who's speaking here today, Dr. Linda Hill from Harvard and others, when I look at it, she calls it creative abrasion, like the difference between brainstorming and actually utilizing new ideas to create new concepts. I call it hybrid design. Normally, it's taking something that you know exists and then taking two things that don't seem to go together-- that's normally where you find creation. I don't like to say disruption, I like to say creation. >> Yeah, actually there's a good friend of mine that I work with and I worked at EMC, he called it venn diagram innovation. >> Oh, that's it! That's it! >> I take a few things and I put it together and we were talking about the consumer side-- >> Yeah! >> We've looked so many technologies, you get the scale usually from the consumer. When we look at things like flash in all of our devices-- >> That's right. >> Really enabled the enterprise to do things. The VR and AR is something that we've actually got some folks on the team that are heavy gamers that they're the ones that I go to when I want to learn, "Okay, what's the cutting-edge--" >> 'Cause they've already been in it. That's right. >> They're on their Steam, they're doing everything. >> That's right. >> They sort everything out. You leverage a lot of technology in how you really get your message out there. Talk a little about how you think of media these days. >> Oh, it's completely different. I mean, when we're looking at how media is even utilized in these new technologies, you know, our talk show is a talk show that we shoot in Nasdaq Studios, so it's shot in New York City, it's called the "Never Settle Show", it's a weekly one-hour live stream talk show, so we get and appreciate what you have to go through. These guys are pros by the way. (Dave and Stu laugh) Yeah, they're pros 'cause this is not easy to do. >> It's a minor miracle, right? Every time. >> (laughs) It's not easy to do at all. And so a lot of kudos to you and the team behind the scenes that make that happen. >> Thank you. >> With that being said, it's a great time if you have an expertise or if you have content to share especially in a live scenario because now you can start to really utilize other technologies within that. For example, we kind of claim ourselves to be one of the most interactive talk shows out there. What we do in our show is we're using other technologies, bringing them together to create real time conversations. So how that practically plays out is I'll have a guest on the show, we'll be talking, I'll put up a screen of three options and people can vote right then and there while they're watching in stream and you'll see which of what they want me to do next. I'll say something like, "Which thing is most appealing... Which topic do you want us to talk about next?" And they'll actually vote in real time and then the control room in everyone doesn't know what the answer's going to be, but we're all waiting for the answer and then when the popular vote comes out, few seconds later, we scramble and adjust to that. That's real time television, giving viewers what they really want in real time, using different technologies. So that's this hybrid approach. We can be a standard show and just do... talk and have that format, or we could really be looking at things that we could integrate in other technologies that would enhance the viewing experience and make it much more productive. >> Well you're actually affecting the, you call it "creation" as supposed to "disruption" of this new media industry, I mean, you've seen... I saw a stat the other day that cost the New York Times 200 million dollars to run a news desk. (Mario laughs) You're seeing, you know, billionaires buy up, you know, the Boston Globe, the Washington Post-- >> Yes, that's right. >> The industry is transforming in a huge way. You're seeing, you know, Facebook backlash with fake news. What's your senses as to what's going on in the media business? Obviously you're "creating", "disrupting", whatever you like to call it, sure. What do you see is the future of the media business? >> Well, I mean I think it's going to become something where the end reader, the end viewer has more control. Ultimately, that's... the problem with most systems and most structures is when people want to hold the control and not share because whether that's ego, whether they're worried about intellectual property loss, or whether they really think that the market's going to swallow them up.... Now I'm not saying, obviously you give away all your secret sauce, but what I am saying is when you start thinking from that small limiting position, you've already lost the game. And so what I think is going to happen, yes, you have big people buying a lot of media and there's a lot of discussion in politics about whether or not, you know, billionaires buying media are problems and what that's going to mean in terms of the message that's going to be reported to people, that's going to always be an issue, but I think even with that, that's why it's even more empowering that the individuals are taking more control over their own narrative. And that's why I think you've seen social media, Instagram video, Instagram talking about going to sixty minutes in it's video, not just a minute, for publishers, I think the power's now more in the person's hand to really pick and choose and so they vote with their eyeballs, they vote with their engagement, they vote with their interactivity. And so I think no matter what happens on the big end, people are going to be able to create and get the stories that they want to be able to get. >> Well we're big believers of that, Stu, and we're decentralized media and we really believe that there's got to be an incentive system to put the power back in the hands of the users to control their data. >> This is how it works. >> Right? I mean... >> Yeah. And, Mario, so we've talked about the tech and your show "Never Settle" actually won an Emmy for the interactivity nature of it? >> Yeah. It did. >> But talk to the people and passion, how that fits into "Never Settle". >> Yeah, so it's a blending. So what we try to do on our show is blend how you can leverage technology to move forward on your passion. But you can't use technology to move forward on your passion if you don't know what your passion is. So a lot of our discussions really work more around, "how do we get you to think differently"? How do we, you know... our vision for our company is to motivate people across the globe to never settle. How we do that through our mission is that we inspire the humans spirit, we want to teach lessons that matter and we want to uncover new perspectives. What that means, tangibly, is that when you watch our show, you should be having notes. You should be, like... our show is meant for you to want to take notes so that you actually know the process. What people are missing for the most part today is they see how to maybe start something or they see how someone else did and how they succeeded or how they failed, but they don't get the in between, the recipe. And so the more we can be sharing about the process about someone's success or, even better, someone's failure, 'cause that's where you learn more and you get more uncomfortable, makes you more comfortable, it's a blending of those two things of getting your mental position and getting you stronger mentally and building up your resilience so that you can actually go find your purpose, be happier in your life, but then use technology to accelerate. Like, that's the, as Jim put, like, you know, put gasoline and make it fast or make it go quicker. And so I think the blending of the two, again, a hybrid... Even how we approach our content is that. So we'll have everyone from tech luminaries on the show but also we'll just have everyday folks that have really proven success, like these people deserve attention but they're not maybe, quote on quote, big-names. >> And this idea of combinatorial innovation, you certainly heard Jim Heppelmann talking about that today with machines that are powerful and computers that are fast and can do things repetitively and then humans, which are creative. I like that theme. >> You can't do it any other way, I mean, this is why, you know, it's determination and direction. Your team needs to be determined but also have the direction. You need to have what I call the three P's. You need to have your passion in place. Like, what are you ultimately passionate about as a team? As an organization? What are you driving towards? What's your "why"? And then once you have that, then you can start to really push through on the perseverance. You're going to bump your head. You're going to fail fast. A great tech term, I love flipping that tech term because we learn in programming to fail to quick so that we can find the bugs fast and correct our course really quick. So that persistence happens. And then, the hardest part is you got to have some patience. Because then you have to kind of sit back. Let the market also play. Let the universe come around. Sometimes we're ahead. Sometimes we're behind. But we need to have a little bit of that patience to have some reflection to see where we are, so I think, you know, now is really just a great time for a lot of people that are looking to really figure out where they can make their moves... the opportunities that keep creating themselves in IOT are endless. I don't care if you're talking from someone that's a graphic designer all the way up to an engineer or a coder, to marketing and sales, like there's so many different facets of this ecosystem and opportunity now. >> I love that, Mario. Patient, passion, persistence, patience-- >> Yes. >> The three P's kind of start with why, the old-- >> Yeah. Simon Sinek. That's right. >> People don't buy what you do. They buy why you do it. >> That's right. >> Break stuff. >> (laughs) Love that. Break stuff. >> And don't give up. Don't give up. (Mario laughs) >> No, it's, you know... it's because what we're trying to do, if you really wanted to have action, you want to take complex things and you want to pull them together in a hybrid scenario and start to bang upon them. As opposed to the other idea of planning, planning, planning, planning, you actually want to practice, practice, practice, practice. That's what's going to get you there fast. So I just think that with a lot of the technologies it can be overwhelming to people 'cause they start to hear so much so that's why I say it comes back to, "What's your purpose?" If you can stay focused on why you're doing what it is you're doing, you'll know which technologies to pay more attention to. You'll know where your curiosity should veer more into. You'll study the things that you need to really study. And then you'll accelerate faster because you've identified your niche. It's like having a, you know, an Italian restaurant. You're not just, you know... somebody's going to come by and present to you... Some sales rep is going to come by and present to you, like, beer that's not a fit for like Italian restaurant, you know, like, I know that's not for me instantly. As opposed to being pulled in so many directions, which is what the danger of all this technology can do, is it can overwhelm us and pull us into so many directions that we want to go and pursue the hottest new trend or the hot thing. If we come back to our "why", we're always going to be secure. >> That's a great point, I mean there are an infinite opportunities of purposes in this world. >> Yes. >> It's sometimes hard to get a grasp on things and really focus. But you're seeing some of this successful projects really do start with a main spring and a focus and a purpose. >> Yeah. >> And a mission. >> It does. I mean, that's where it all becomes. I mean, it has to start there in order to get other people on board with your dream, whether you're the leader of the organization or the leader of a project. And, you know, I just feel that for many people, they are at an age where they have been in this business for quite some time. They've seen a lot of things evolve. Accepting change and, like Jim had said today, preparing to change is one of the best keys of information that you can take away because we all have the skill, the talent, the ability, it's just a matter or not, are we willing to adjust or are we... do we want to do status quo. >> Awesome. Hey, you're a clear thinker, articulate, you look great. Thanks so much for coming to theCUBE. >> (laughs) Aw man, Dave and Stu, it's been a pleasure. Thank you so much for having me on theCUBE. >> Our pleasure. >> This has been awesome. >> Alright, keep it right there, buddy, we'll be back from LiveWorx with our next guest right after this short break. You're watching theCUBE. We'll be right back.

>> Announcer: From San Fransico, it's TheCUBE. Covering Samsung Developer Conference 2017. Brought to you by Samsung. (light electronic music) >> Hi everyone, welcome to day two coverage of the Samsung Developer Conference, or SDC 2017. I'm John Furrier, co-host of TheCUBE, co-founder of siliconANGLE Media. I'm here with Anouk Wipprecht. Hard to say last name, but I have a hard time with my Rs. It's an east coast thing. Welcome to TheCUBE. >> Thank you so much! >> So I'm super excited to chat with you, because you're doing some really innovative things around fashion tech, which we think is going to be at the cusp of a whole new revolution of fashion embedding tech. Before we get started, I have some pointed questions, so to speak. >> Yeah. >> Talk about what you're working on. People might not know some of your dresses, the spider dress has been famous. Talk about your work, and we'll jump into it. >> Yeah, I work as my own self owned fashion and technology, so the combination of fashion and technology. Some of my dresses, they are bleeding in, they are serving cocktail shots, they are attacking, really, with mechanic spider legs on the shoulders. They are exploding in a layer of smoke, sort of. So I do a lot with animatronics and robotics, and what I want to do is that, fashion is augmenting us, you know? So creating an interaction. >> So you're designing dresses in a way that's integrating new elements... >> Yeah. >> With some tech, robotic arms, the spider dress is one that retracts and has some coolness to it. But there's also the smoke dress... >> Anouk: Yeah. >> How many dresses have you designed? Give us a taste of the flavors and the reactions. >> Yeah, so I have, in total, 37 dresses. So it's a really big family, and the family starts to expand more and more. For me, it's a lot about expression, and about investigating how, if you place these pieces of technology on the body, what they can do, you know? So, seeing fashion as an interface, because I always say garments are there to shelter us, to keep us comfortable in a way, and for me, fashion is something different. For me, fashion is about expression and about communication. And for me, this fashion is analog, our garments are analog, they're not digital, they're not interactive, you know? So I want to put computer boards, microcontrollers in everything, sensors in everything so they start to come alive and they can really express us. And by that, really interesting things come because, do you want to be always expressed? Or do you always want to emote yourself? Or, how does that go? That is, for me, my biggest fascination, researching this field. >> Yeah, and it's here, at the Samsung Developer Conference, so obviously front and center on the keynotes. You're hearing, you're seeing your work, and on the things displayed, they're calling smart things. >> Anouk: Yeah. >> Clothes can be smart. And you're kind of going down that road. Obviously, robotics was a first step, cause that's cool tech. >> Yeah. >> Digital displays are coming, right? >> Anouk: Correct. >> Imagine, like, >> Anouk: Oh yeah, oh yeah. >> My top tweed on my shirt, or you know, my Facebook posts, or my friends. >> Yeah. >> Using the data, how are you thinking about this as a designer? Most people will think geeky, okay, got the data, and a database, but as an artist, as a designer. >> Myself, I do this for about 12 to 15 years. So I started at the beginning of the 2000s, really trying to see how fashion can become this interface, and I think by me growing into this, technology got smaller and smaller, and it's got closer to the body, in a way, so it was able to emboss in your garments. I think that just opens up so many interesting possibilities that haven't been explored yet, except for only, like, the Fit Bits and the watches, the smart watches that are more bothering us. But they don't do anything with the data officialization. They don't do anything to officialize this data. It's only, basically, in the screen, and I want to get it out of the screen and into the real life. >> So one of the most popular dresses that I notice on Twitter and on Google Search was the spider dress. That's got mechanical arms, got like spider legs, and it comes out, it's this cool, cool experience. >> Anouk: Yeah. >> Also, you have the smoke dress. >> Mm-hmm. >> Talk about what they do differently. Talk about the spider dress, the smoke dress, and what was the one with the heartbeat? Share some of what the dresses personify. >> So the spider dress, I created or, I had the pleasure to create with the semiconductor company Intel, and this dress is really about personal space. There's proximity sensors under the chin, so they are measuring when people come into the personal space. And when people do, there's mechanic legs on the shoulders, and they are basically attacking. But they're not just in one way, it would be boring. So depending on how you walk into the space and where you're standing, it's reacting differently. So, somebody's walking up to you very fast, and your dress is reacting very fast. >> It's like a spider sense. It's like a spider sense and you can feel the expression. Whoa, stay back, or... >> Yeah, yeah, yeah. >> Be ready to engage. >> You can use this piece of technology which is host on your body in order to do something that we might not do, like defend yourself. An animal, if you come in the closeness of a cat, the cat will give you a claw, right? But we would say like, oh... We would choose to maybe feel uncomfortable this way. So I was thinking, if you have a system on the body that can do that for you, wow. That's technology helping you out, right? >> Certainly, if someone gets too close, uncomfortable, a little shock treatment might help. >> Yeah, correct. >> Help keep people away. That's a fun example, but I think this is kind of revolutionary, in my opinion. This is so kind of cool because you've got technology, you've got expression, you've got human interaction, all these things going on. Talk about the smoke dress, what is that about? >> Yeah, to just point out, I think, working with this, one of the main factors that I think is really interesting is that technology doesn't become a tool, it becomes a companion. It lives on your body, it lives with you, and it can maybe also listen to your body signals and it knows how you're doing, and that is sometimes not with handheld devices. They don't know how you feel, but as soon as it's on the body, it feels your heart, it can sense your brain, it can sense your pulse, your muscle contraction, and I think that makes it really interesting. These new technologies on the body can really listen to us. >> They're coming faster, too. You're seeing here, Samsung Health is the first step, obviously that's the sensors on the body. That's an internetive things device. >> Anouk: Yeah. >> And the phone is just a companion. But also, I would just say, that we had some guests yesterday, some influencers on. Validating that augmented reality is so much more advanced. It points to what you're doing. It's not something virtual, it's just augmenting what the human's doing. >> Yeah, yeah, yeah. Yeah. >> Alright, smoke dress, and what's that other dress, that does the heartbeat? >> Yeah. Smoke dress, basically, also based on sense. If more people are around, in the surroundings, the more smoke escapes. So, more the feeling of diving away, like shyness. So working with different emotions, I also created a series of dresses for Cirque du Soleil. We know, as the theater, they have a restaurant in Ibiza, and I created dresses that make cocktails. So a little push on the button, and then a peristaltic pump in the back, and it serves a little cocktail shot, and they are giving that. So looking at how this science can also be social, for example. How can they be personal? How can they be intimate? And I think that is the most interesting thing, to look at that that way while designing. >> Yeah, it's got to pretty interesting. People can take these into different social situations. >> Yeah. >> Parties or large crowds, the spider could be good for that. >> Yeah, but it's also, how can it help you? How can it help your shyness? How can it help you proceed in the world? How can it engage you? I think, like a lot of these things we don't understand yet, how technology can be this learning system. How can we work with technology hand in hand that way? >> So how did you get into all this? This is so cool. >> I started with fashion design myself. I was 14 years old, and again, the notion of these dresses. Expressive, communicative, but they were analog. So when I was 17 years old, I combined it with another love of mine, which is robots. I love robots, they're amazing. But I didn't want the robot to stand next to me, be modeled after a human. I wanted to place the robot on my body, or on the body, and be reacting and interacting like an animal. More intuitive, much more expressive, or maybe rebellious. And by that, it's open up a bos-khal of possibilities for what you can do regarding that, and how they can be interesting. >> Yeah, and I think this is going to be one of those fashion tech areas. What's the industry like right now on the fashion tech? For the folks that aren't following fashion tech. Where's the state of the industry? I mean, this is cutting edge you're doing, certainly. We love it. >> Anouk: Yeah. >> Where is the industry? >> Correct. Especially, like, the things that I'm doing are a little bit more about extremities, right? Really provoking this notion of what fashion can be as soon as it becomes interactive. But especially, like, the last five years, the technology industry... Again, I'm doing this for longer than 12 years. The last five years, really, the technology industry is really interested it. The last two to three years, the fashion industry starts to like, hey, look at it. But I think technology and fashion need to go, much more talking to each other in order to really make this field grow and all of that. That is where we come in, the creators, and the creatives, you know? We are the instigators of the ones that try to push these boundaries and try to bridge these gaps a little bit in order to make a melting pot regarding to that. >> Well, you're doing a great job, I'm super impressed. It's super inspiring to me, I mean, I'm just intrigued by the whole thing. I got to get your reaction to how the younger generation's responding. I have two daughters and two sons, but my daughters would probably be into this. What's the younger, I mean, younger people must be loving this. Older people are, oh get off my lawn, this is too crazy. But maybe the younger people might like it better? What's the reaction? >> First of all, I do a lot of it like animals. Children love animals. I do myself a lot, the maker fair, for example. The maker scene, I always say, builds cool stuff, but also see how a new generation can learn from this, so most of my designs are open source. I do a lot of lectures at maker spaces, workshops with children, kids in electronics, but also girls in programming, just to see how that goes. In a really playful way, you know? Or looking at certain topics, so robotics, or these things. So really also trying to engage that. I think, children growing up, they love this because there are so many things in the screen and as soon as that becomes physical, they really have an engagement with it. >> So the maker culture is really growing. It certainly has been one of those awesome phenomenons that we're seeing, kind of like open source decades ago. The creator culture, the maker culture, the builder culture, this is real deal. >> Yeah. >> You get consumer devices as good as the Samsung 8 here happening, >> Yeah, correct. >> Or the smart TVs, so how are you making that open? Just take one minute to describe to the folks out there who might be interested in getting involved. Is there any collaboration with universities? Is it fashion institutes? Is it on the web? >> Anouk: Yeah. >> Is it your own community share? >> Yeah, well one really big fan I am of open source. So basically, open sourcing, like sharing what you have. You can do this online at websites, you can put your codes online. And I think by sharing... >> That's your website? >> You can find on my website, there's websites like, for example, GitHub. If you have pieces of code, you put it on there, and it's free for the community to use. It's a lot about community, you know? If I would make something, I can publish online, and release step by step how to do it, where to cut the 3D printed model, where to cut the codes, and people can make an electronic ring, for example. And by seeing what kind of piece you can give away from you process, somebody else can learn from that. >> And build on top of it. >> Yeah, correct. So I grew up with, for example, Arduino, it's an open source platform board. And it's microcontroller boards that you can program. And it's open-source, sort of free for people to just work with, and it's really a big education part in there. Education can be expensive, so how can we open this up? How can we make it accessible? And I think that is really important to do. >> And this is great, because this could democratize the closed fashion industry, open up new design opportunities from anyone. >> Yeah, yeah, yeah. Yeah, and also, a company. You don't have to open-source, but what is that little piece that you can open-source? That you can give away, that you can give to the community, or to developers, or people to play with? >> So TheCUBE team can build some Cube clothes? >> Oh yeah. (laughter) >> Lenny's like, he wants that. >> Very cute. >> So I got to ask, on the community side. Love this, love this vision, because this is kind of an open source model. >> Yeah. >> You building on the shoulders of others, you're one of the pioneers. What do you see as critical things that need to happen to continue the accelerated growth or more momentum? What would you wish to see? >> Can you give an example? >> Like, what needs to happen to continue the momentum? More people participating? More designs? >> I think... >> More contributions from donors? More academic? >> I think what happens now, for example, like a Samsung developer conferencing part of the creative trek, me and also san-lee, who gave the keynote this morning. And I think inviting more people into each other's disciplines. Samsung here is inviting the creatives into the trek. How can the fashion industry invite technology in there? The technology industry invites fashion? And all of this stuff, you know? So you can really get this melting pot of creative, to architects, to designers, to engineers, and all of that together, you know? I think that is a wonderful world that I love, and that I see much more happening. The instigation of those different disciplines together. >> I love how you have the robotics love as a kid, and you brought your fashion love together. Two disciplines, two amazing things. Advice for young girls out there today who are, maybe feeling that, you know, it's a male dominated world, or who might have an interest in robotics. Robotics clubs are hot right now. Go to all the elementary schools and high schools in America you're seeing robotics become a big deal. >> Yeah, yeah, yeah. >> What's your advice for young girls out there who want to develop their passion? >> One thing is always follow your dream. If you want to have something... If you have something in mind, hey, I want to build an octopus dress, and it might be too far away, how can you get there? Set your goal and go towards there, find it out, be curious, see how you can build these things. And especially if people would say no? You go there to prove them wrong. So that is something that I learned. >> Don't say take no for an answer, always follow your path. >> Yeah, my ideas are very far out, very far. So I always got, oh, this and that, and I always said no. And it's always about following your passion. If there's something that's really stirring you, go find it because that is, in the end, what is driving you. It is not the money, it's not anything of that. It is your passion and something that you want to fight for. >> Find that itch to scratch, always go after what you want. Okay, so final question for you, is, in your experience with your cutting edge designs and all the work you're doing, which is phenomenal, how have you observed the user experience of the general world these days? Because certainly, mobile's out there. We see mobile, but as you start to push the boundaries in clothing that's an expression, it's a human thing, the user experience is becoming integrated. The fabric. What have you learned and observed about user's expectations for future user interfaces? >> I think haptic feedback is really interesting. Also, as soon as you have garments with things in there, the feedback that you can get from that, notifications, or you can think of different ways regarding to that, really the way we interface now with the screen, how can that be more embodied? And to embody that experience, for example, is very interesting but it's also, how can an embodied experience become an epidermis which goes into your house? How can your living accessories react to you or your moods or emotions? I think moods and emotion are a really interesting topic, which also can be much more explored regarding to interaction design and user experiences. >> It's interesting, and I'm also visualizing coolness around an automatic QR code that could tell you how I'm feeling. Stay away from me today, QR code. >> And people still need to scan you. >> We'll have an automatic scanner on there, a little Samsung scanner with facial recognition. No, this is pretty cool, so... >> But these garments are QR codes, but they are surrounding the body, they are not... They have a broader bandwidth to broadcast. >> The personal network is coming. Your personal clothing network. And thank you very much for coming on, we really appreciate it. You're doing some really amazing work and the creative boundaries you're pushing, it's really phenomenal. We're going to share the links for all your stuff with our audience, and great to see Intel helping you out and getting that spider design going. Intel's always doing cutting edge work, so it's good to see that. >> Yeah, they're awesome. >> Thanks for coming on TheCUBE, we appreciate it. Good luck with all your endeavors, appreciate it. This is TheCUBE here, breaking down the fashion tech at the edge of the network. That's the new edge, is your clothes. Be ready for disruption, it's a maker culture. Get involved, check out Anouk's website. 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