>> From Orlando, Florida, it's theCUBE. Covering SAP SAPPHIRE NOW 2018. Brought to you by NetApp. >> Welcome to theCUBE, Lisa Martin with Keith Townsend. We are just wrapping up day two at SAP SAPPHIRE 2018. Keith, this event is enormous. We were just comparing our step goals. This event size is 16 American football fields. Enormous, 20,000 people. I think, combined, we have around 15,000 steps today. >> That sounds about right. >> Quite a few of them go to your longer legs than mine but this event is really been incredible, the energy that SAP's CEO Bill McDermott kicked off with yesterday morning has really been carried through this event and with our guests on the show for the last two days. >> No, we did 23, 24 interviews and every last one of them was high-energy. The guests were extremely excited about the products, the solutions, and the problems they're solving for, not just enterprise, but for society. I thought that was a really great theme of the guests today specifically. >> It's amazing, and you talk about, you know, the impact on society and SAP wants to be one of the top world's most valuable brands like Apple, Google, Coca Cola, who are all customers of SAP's and who all sell products that we can interact with, that we can taste, you know, Mercedes Benz, we can drive. They've got this invisible software product. They've been around for 46 years. And to your point, the stories that we have heard about how these invisible product, products, are transforming industries, are saving lives, was really something that I did not expect. >> Well when you make a great product that impact lives or... I compare it to making great content. theCUBE makes great content, that content would be found, people would take notice, you make a great product that impacts people's lives. It's no wonder that SAP is near the top of that brand recognition, brand value, 17th on the list. If they continue to do that, if they become the product, the ERP solution that you can talk to and you can ask a question, you know, not just business questions of what were the numbers the last quarter for Chicago, but you can ask a question, you know what, where is the best place to take my family to live in Eastern Europe during the summer months? That becomes value-add that people wouldn't be able to ignore. >> They've done a tremendous job building this partner ecosystem. There were hundreds of partner sessions alone. We've heard from a lot of their partners. We're in the NetApp booth, thanks to NetApp for having theCUBE here. NetApp is a customer and a partner of SAP and we heard a lot about how SAP is transforming to the cloud dramatically with the help of this massive partner ecosystem. >> You know what, we've had Microsoft, Fujitsu, SAP, NetApp, Nvidia, the list goes on and on of customers and partnerships of examples of companies that have come together and they've been consistent. In some areas, obviously Microsoft competes with SAP. In some areas, Microsoft competes with NetApp. But they recognize that without these alliances, without these partnerships, they can't solve these large, complex problems of ridding parts of Africa with mosquitoes. SAP can't do that by themselves. Microsoft can't do that by themselves. And this week was a great acknowledgement and a example of how the ecosystem works. >> They also talked a lot at this event about the intelligent enterprise where it's, you know, it's not just about digital transformation as table stakes. Companies that do it well have, or are working towards getting, this true 360-degree view of the customer which is essential. They talked about enabling that via certain things that they're leading in, or pioneering, which is connecting the demand chain and the supply chain. They really talked about enabling this new, this current SAP that's built for this fourth generation customer experience. Our lives as consumers have dramatically influenced business. We expect to have the ability to, you know, try and buy an app if we want it, right? And they're using that model very well to give customers in many industries, they have 390,000 customers, choice and flexibility. And the partner ecosystem is just part of that flexibility that they have to give. And they do a great job of listening to their customers who really are helping with a lot of the co-development in a very symbiotic way. >> Yeah, SAP is reentering this people-centric view of ERP, CRM, of data, saying that their relationship is about people. Bill McDermott spent a lot of time talking about trust. One of the reasons why people trust the brand of theCUBE is because we're on the ground, we're talking to the users, we're talking to the people. People can reach out and touch and feel you, there's a personal relationship between that brand and the community. The same thing with, got the same feel for what SAP is trying to do of, you know, obviously with over 20,000 people, I dunno if the number is 21,000, 22,000, but more than 20,000 people, a million people online watching the event, SAP the serious about this C/4HANA move, of being able to say, you know what, we are going to create a ecosystem of trust. We talked about trust with the app center and being able to validate applications on the platform. SAP has long been one of those companies that's serious about their partnerships and validation and certification of platforms. So whether it's HCI, storage with NetApp, the deep relationship with NetApp, SAP is going to put its brand upfront and say that if you're going to engage with one of our partnerships, there's a transient trust that goes from SAP to their partners. >> And we talked with a number of folks working in different groups within SAP focused on the customer. This morning we had on their Chief Customer, a guy from their Chief Customer Office who talked about these, kinda top 100 strategic accounts that they partner with who then also they take that information, those learnings and don't just improve the technologies but they also use them to influence much greater than a hundred customers. They're strategically utilizing that data. We talked yesterday with one of the gentlemen running the SAP four, S/4HANA community rather, and the Leonardo community and the amount of engagement that they have in that community, especially in Leonardo which has only been around for a year. The customer engagement is key but also their reaction to it, and I would say even, I think we heard a lot of how they're being proactive with creating content and enabling their customers to be able to learn at the same time as they're learning from their customers. >> Yeah some hero numbers that we heard this week: 6,000 people in that HANA, the S/4HANA community. While the Customer Success Group focuses on the top 100 customers, there were, I think 38,000 people following the Twitter account, so there's obviously outreached stretch. The Leonardo and S/4 communities have created a thousand videos on how-to. So obviously the impact of and the reach of SAP has ambitions of not just raising brand awareness and getting into that Top 10 with Apple and Google, they also have the ambitions of becoming a platform, a ecosystem. You know, we look at Microsoft as kinda one of the ultimate platform companies. Microsoft partners make more money off of Windows than Microsoft makes off of Windows. SAP seems to have the same goal of their partners, there's a hundred partners on the show floor, that should generate more revenue than SAP which would be impressive. SAP, I looked the other day, $136 billion market capital, not a small company at all. >> So you have an interesting perspective, for many reasons, but one you've run large SAP infrastructures before. And here you are now at SAPPHIRE from the press and media, the analyst perspective. What are some of the things that really surprised you in all of your experience as a user of SAP to now covering it from this angle. >> You know what, I don't know if it was a year ago. It was not even a full year, my anniversary for running my company is August. So less than a year ago I ran SAP for a large pharmaceutical. And we're in the throes of selecting where our next platform was gonna be hosted. Cloud was a possibility and it is amazing how the conversations have changed from my peers a year ago, or a year and a half or even a year ago, to now to how readily acceptable customers are of running mission-critical, the core of the business, 77% of the world's transactions, we heard today, goes through SAP, how willing customers are at running those work goals in the cloud. Second piece, which was probably a proof point, how much SAP has improved SAP in the cloud. SAP has marketed SAP HANA and SAP as cloud-ready applications, it was more of something that you... I took legacy application, I installed it on VMs in the cloud, cloud-ready. No we've given examples from the hyperscalers, specifically Google, of how, and Microsoft of how, customers are coming whipping their credit card up, spinning up instances of HANA, spinning them down. Google talked about how you can migrate your whole ECC on HANA to the cloud within 30 minutes to two hours, amazing movement in cloud. I think it's by far my biggest surprise coming to this show. I didn't expect SAP to accelerate their cloud adoption as fast as they have. >> I'm curious to your thoughts too about simplicity, simplicity of message, you know, what's their best-run businesses campaign? Best-run businesses run on SAP. Simplicity has long been part of their messaging. As we look at the SAP cloud platform and some of the announcements there today and you look at, they've got Ariba, and Concur, and Fieldglass, and SuccessFactors, with the C/4 announcement from yesterday, what is your impression on, have they been able to sort of simplify and kind of reduce customer confusion in terms of this breadth of products and technologies that SAP now delivers? >> You know, SAP is a big company and they have a lot of products. They've been around for 46 years. You know, we didn't talk about any legacy database stuff. They still own Siebel so they still own a traditional database company. It's easier said than done to simplify the message. When you come to... You know, we talked to interviewee after interviewee, customers are still overwhelmed when they look at a overall problem. They can even identify SAP as the potential partner to solve it, but 300 products is still 300 products. It's very... You can help simplify the message by throwing those products in categories, sales force, which product you lead with, so new customers, you know, sales force will help you with that. Traditional customers that don't have deep relationships with their sales force and solution providers, maybe, I think there's still a little difficulty around understanding the messaging around all of 300 products. I mean, it's 300 products. >> Well, there's always work to be done and well we have... There was a lot of product announcements, a lot of energy, and evangelicalism that you and I heard consistently throughout the event and on-set here. A third area that I think really struck me is, SAP has been very vocal about having an initiative to raise the profile of women in technology. They did an excellent job of getting women onstage during both keynote sessions, yesterday and today. From their CMO, Alicia Tillman, to Lindsey Vonn and a whole suite of women Olympic athletes that were yesterday in the general session, to some of the women that were doing some of these outstanding demos and I, I really tip my hat to SAP because for being as large and as lengthy of an incumbent as they are, they're really able to focus on some of these key areas and we at theCUBE love to cover that because it's something that really needs consistent awareness. >> Well, I dunno if people would notice but we probably, both of us, are very vested in diversity and Silicon Valley, in general, is always appreciated when companies go, not just acknowledge the challenge of diversity, it is a very, very difficult problem. It's probably one of the most difficult problems in our industry. So to actually put some meat on a bone, announce the problem, announce the challenge, and go forth and put, you know, obviously, extremely capable women and minorities in the forefront. >> Yeah. Well Keith, always a pleasure hosting with you. Thanks so much for working with me the last couple of days, it's been-- >> I always enjoy it. >> I do too. It's really been a really fun, energetic show so thanks for all of your help. >> Thank you. >> Keith and I wanna thank you for watching theCUBE. Lisa Martin for Keith Townsend, we're from SAP SAPPHIRE 2018. Thanks for watching. (energetic music)

>> From Orlando, Florida, it's theCUBE. Covering SAP SAPPHIRE NOW 2018. Brought to you by NetApp. >> Hey, welcome to theCUBE. I'm Lisa Martin, on the ground, at SAPPHIRE NOW 2018 in the NetApp booth with Keith Townsend for the day. Keith and I are joined by Scott Feldman, the Global Head of SAP HANA and Leonardo Communities. Scott, welcome to theCUBE. >> Thank you, great to be here. >> So, communities, plural. Why are... Tell us about the communities at SAP. Why is there specifically an SAP HANA community, before we get into Leonardo? >> Okay, well it's kinda fun because you saw one community and then they say, "Well, go do another community." So you do one, and it's like, okay do one. Do another one. So we have, at SAP, a global community that runs on the SAP.com platform. That's for everybody. That's for all customers, all partners, all analysts, everybody. That's normally called a SAP community. What we realized back in, around 2012 or 2013, is that we wanted to have a special place where our SAP HANA early adopter customers could go and join and network with each other on an online presence, right, and then have an opportunity to share their knowledge with each other and get more information from SAP. So we created a separate community on SAP HANA. It's actually a pretty easy URL, it's called SAPHANACommunity.com. It's pretty simple to remember. And now, we've doing this for about five, six years. >> So talk to us about what's unique about the HANA community outside of the technology. SAP Communities, in general's already pretty big, very active community. >> Correct. >> But what was the call out or what was the results of creating the HANA community? >> Great, and that's a great question. So what's really interesting about the SAP HANA community is that the topic and coverage of the content is specifically related to SAP HANA, data management, database tools and technologies, analytics, and other surrounding areas that are connected to that HANA platform as an anchor. So we have provided, over the past five years, almost 300, 300 webinars of content on SAP HANA technology. A lot of that content has come from SAP product managers, a lot of it's come from solution experts, partners as well, have provided content. And they're in the form of webinar frameworks as well as whitepapers and other content that's on there. Now, the people that join the community, which is all free by the way for the customers that join, are mainly our SAP customers. Now I'm proud to tell you, here and also SAPPHIRE 2018, we're here, we're over 6,100 or so members, globally, of the SAP HANA community. And what's really great about that is, you know, relative to some of the millions of numbers of people throughout for other communities, it seems like, you know, 6,000 plus is a small number. But you have to keep in mind that it's very targeted, right? So the people that are through the door, and our members of the community on the SAP HANA Jam, we have it on our SAP Jam site which is hosting the SAP cloud platform. These are people that really are interested in that topic. And they really wanna learn about SAP HANA and the technology surrounding SAP HANA. So they're very, very high-qualified, high-quality people. >> Very engaged, it sounds like. >> Absolutely. >> So, speaking of that, so this morning during Bill McDermott's keynote, he mentioned 23,000 HANA customers. >> Yes. >> You mentioned 6,000 actively engaging in your community. >> Yes. >> Collaboration was a big theme of this morning, talking about, this is not grandpa's CRM anymore, what SAP is doing to break that status quo. How influential are those customers engaging in the HANA community to its development and its evolution? >> That's a fantastic question. So what's happened is the community... Think of almost like a pyramid. So the community of the large, vast number of people who have joined the community for interest in topics have mostly consumed information, they are kinda the base line of the pyramid. Some of those customers have some great stories to tell. Okay, so what we did was we started a webinar series in 2013 called Spotlight. And I'll take credit for the name, actually, 'cause we call it the SAP HANA Spotlight. And essentially, what we're doing is, imagine the customer in a spotlight where they're sharing their journey. They're sharing their SAP HANA story and their journey. So we launched that a number of years ago and now we've done almost 80 separate HANA Spotlight webinars with customers that are sharing their stories. Well we even took it one step further beyond that. In 2013, some of the executives from our early adopting customers for SAP HANA, they came over to SAP and they said, "Gee, SAP, we're betting our career "and our company survival "on this new technology called SAP HANA," back in 2013. And they basically came to us and said, "I wanna have a council." So we wanna have a council of influence so that we have an opportunity to get together, share stories, share our journeys with each other, get to know who the other customers are that are also early adopters and are embarking on this journey with us together, and then, more importantly, to answer your question, feed that information back to SAP development so that we could, back at SAP, improve the product and come out with some additional features and functions and make it even better. Well that was 2013. Our very first meeting was up in Canada, in a suburb in Toronto, at one of our customer locations. We had 13 people in that meeting. Today, dial up six years, we're at over 750 members of an executive, so these are C-level VPS, senior IT, and chief architects that are in our community globally. We've done 24 meetings, I'm about to schedule the 25th meeting, and I've globalized that. And the customers, I thought they would've been tired of these kinds of meetings, they love it. They absolutely love it. So again, going back to that analogy, this is kind of the high peak point of the pyramid. We get the executives that are making these decisions and we talk about thought leadership. We don't talk about features and functionality. We do talk about road maps, we talk about investments that they need to make, and we anchor it again on the SAP HANA platform but we're bringing in other technologies and components like analytics or SAP Leonardo, right, or S/4 HANA, right. Now that it's announced, we'll bring in C/4 HANA. So we'll cover other topics as well, and of course the cloud platform. >> So you set it up, rinse and repeat, now we're at Leonardo. >> Rinse and repeat. Rinse and repeat. >> What is, first off, what is Leonardo? Great name, I love the name. But what is it? >> So SAP Leonardo is a methodology. It's an opportunity for our customers to co-design, co-invent, and get engaged in the design thinking process to understand how data, and we talked about this today, how we can, how data and how knowledge can enable an intelligent enterprise. And it's a process. So what people need to understand, and customers work with at SAP and they could go to the SAP Leonardo booth areas at the conferences and see as many testers as they wish. But essentially it's a foundation. It's an understanding of, how do I take where I am today from my own understanding of how I operate my business, and where do I need to go, what is my next gem process? Where do I need to be in five years to be that thought leader and how do I get there? So how do I take data that I know and data that I don't know? We have, I just ran into one of our customers... We run a program out of our team as well called the SAP Innovation Awards. It started off as the HANA Innovation Awards and now we cover all technologies and all topics for customer innovation. So SAP Leonardo, cloud platform solutions, SAP HANA solutions, data management solutions, these are all innovative offerings. We just announced all the winners, we have a actually ceremony tomorrow night where all the winners have been announced and they're gonna be receiving their trophies. We've been doing this for many years. What's interesting about that is all the innovative projects that are coming from the customer programs, projects, innovations. What are they doing? How are they co-innovating? Are they co-innovating with SAP? Are they doing smart farming? We have one winner that's actually doing smart farming, micro-crop planting to understand soil composition. And humidity and moisture composition is different even if you go one meter away on this, one meter, which is nothing. >> You're right. >> For the Americans listening, it's three feet. (everyone laughs) And that's pretty close. And they can actually combine different crop plantings based on soil conditions and compositions and this is all being monitored in the SAP HANA cloud. So this is really phenomenal. >> Yeah, that would be. >> And we love these kinds of stories. And what we're doing now, as you can imagine. You're probably gonna ask me, how do you connect the dots? Well it was pretty easy to connect the dots. We have the customers that are presented these great programs. They've created these great values that they're providing to their industry, right? And they're great wins and successes. And we're leveraging those customers in the community as thought leaders. And we're also doing sessions like that. I'd like to get them on theCUBE. Have them talk about some of the things >> That would be great. >> that they're doing. >> We would have fun. We love customer stories. >> I love it. I think it would be phenomenal. >> So, let's talk bout the dynamics of running a community program that featured around a product. And HANA, very straightforward, is about the tech, a lot of it was speeds and fees transitioned into solutions. >> Right. >> When you start out with something as ambitious as Leonardo framework, are the dynamics different, like what are, what is the community like? >> A little bit 'cause SAP HANA is the foundation. And we saw this today at the keynotes today. And Bill's keynote was phenomenal and we saw that how he was positioning this and it's all about the intelligent enterprise and SAP HANA as a foundation, it's fantastic. And we've been doing this for a lot of years. But what do we do to build upon that? When we established the foundational community for SAP HANA, people started coming in and wanting to understand everything about the HANA community. We did a couple fundamental things. Number one, we connected with the SAP HANA Academy. And I'll give a shout out to my friends at the academy, I love them to death, and we've been partnering with them for five plus years. The SAP HANA Academy is a YouTube site of thousands of videos on how to do anything. It could be data management, it could be data hub, it could be Vora which is the connected to Hadoop. It could be SAP HANA. It could be analytics. And there's thousands, literally thousands of videos on how to just about do anything that you want connected to the community. So the people and the SAP HANA Academy team has presented content, webinars on our community broadcasting at least for the last... This year they did one, they do like two or three every year for the last number of years. What we did with SAP Leonardo was, Leonardo can be thought of as a combination of the technologies. So we have, as you know, with machine learning, IoT, blockchain, right, analytics and a whole bunch of other things, design thinking methodologies that are in Leonardo, so what we did is we took a lot of that and created a series of webinars and content. We just finished something called the SAP Digital Transformation Series featuring SAP Leonardo in conjunction with ASUG, the America User Group, that's our co-conference sponsor here and we love them to death. And what we did was do the 14-part webinar series. We had thousands of people come onto these calls and each call covered, for example, Mala, who's our president, she did what is the overview of Leonardo? How do we do this? We covered analytics with Mike Flannagan. Maricel covered design thinking. And then we went from there. Then we covered the solutions themselves. What is IoT, what is blockchain, what is machine learning? How do you understand what these things do and how they impact your organization? Then we took it one step further. We went into the industry solutions. So the partners are developing industry solutions. The industry accelerates, we talked a little bit earlier, there's a press release that just came out on that, on some of the.. >> The Partner Medallion Initiative. >> The Premiere Medallion Initiative, right. My friend Mike is running, from the Leonardo team. And that is certifying partners for the specific solutions that they're building around the industry, the deliverables that they have around the SAP Leonardo, we feature that as well. So all of that content was in this series and we continue to build upon that. What we really want, though, now is we wanna do what we did this time last year which was, we want the customer stories. So we've done, I've told you, we've done a lot of webinars in the community. So a lot of content going to the members of the community from the experts that understand that content. Next step, second half of the year, is we want those customer stories out there. So those 80 or so webinars that I mentioned that we did with our customer Spotlights, we want those Spotlights now. So we'll focus those... Anybody watching, give me those Spotlights. We want those stories. We want the customers to really articulate their story, their challenges, their successes, their wins, what are they doing to the SAP technology that-- >> You're preaching to the choir about customer marketing persons so that there's no better value-- >> Isn't it great? >> Brand validation, than the voice of the customer. Speaking of brand validation, I heard this morning that Bill McDermott announced that you guys are now 17 on the top 100 global most valuable brands. >> Absolutely. >> He wants to be in the top 10. >> And we're proud of that. I'm part of that team. >> Up four. You're doing this with a tremendous amount of partners is what you mentioned, partners. We're in the NetApp booth. >> Correct. >> Talk to us about what SAP and NetApp are doing in the community to enable this amazing amount of education that you're doing. >> So that's a great find. I mean, SAP wouldn't be where it is today, and I've been with SAP for (chuckles) I don't wanna say the number of years but people watch me and they know I've been at SAP a long time. It's like you can't say Scott Feldman without SAP. So it's been kind of anchored in for a long time. It's sort of the blood, the blue blood runs in the DNA you know. It was just kind of fun. But some of the partners that we've worked with in the communities have taken it to another step. NetApp is one of those. And I love working with NetApp. They're a strategic technology provider and a fantastic global partner with SAP. I know you just heard from RJ who did an interview, we work a lot with him and his team as well, Roland and the rest of the team. And what NetApp has done is they've made another strategic investment with us in the communities, for the HANA community and the Leonardo community such that they're a name-sponsored partner. And what's really nice about that is we have a special spot and if you go to the SAPHANACommunity.com site, or if you're already a member, or the other one is, you can guess, SAPLeonardoCommunity.com, very similar, right? If you go to either one of those sites, you'll find that there's a spot for partners that are specific to that community, that have taken the next step to add additional value. NetApp is there, there's a page. And what we've done is we've created a page with all the NetApp content on, what is NetApp's contribution on SAP HANA and Leonardo? Where is the value proposition? Why NetApp? What are they doing with SAP? Where are the links that we can go for all the content that NetApp has provided to us to post in that community? And not only that, NetApp is also an outstanding member, upstanding member of the SAP HANA CL Council Community 'cause they also run SAP. And, in addition to that, NetApp is a strategic partner that provides webinar content for SAP, for the community. So, about once a quarter, there'll be a webinar that is sponsored by NetApp and now I'm bugging them a little bit to get the customers in front of the webinar so we can have these little-- >> There must be some NetApp-SAP Customer Spotlights just waiting to come into the surface, right? >> Oh, absolutely. And we're doing them in small snippets so what's really great about that, it's kinda like this discussion that we're having, these small chunks. 'Cause I think the new wave of doing things, >> Snackable content. >> And I could certainly tell you're from the generation that's just maybe a little bit younger, is that they don't have time to sit down and watch a webinar for one hour. But they'll take it in 20-minute doses. They'll just like, "Man, give me "all the 20-minute webinars you want." It's like, I'll just give me a chunk and I'll take it and boom. I really want that. So that's been a lot of fun. So NetApp's been a fantastic strategic partner and we'll continue to partner with them moving forward. >> So I'm hearing a lot of collaboration, a lot of participation, energy just radiating, I think off from the main stage-- >> Oh I don't like the community, just do the watch, uncles love it. >> From the main stage to what you're talking about, what with what you guys are doing and I love to hear that the customers are being recognized for their innovation. Not just-- >> They are, yeah. >> Transforming their businesses, new revenue streams, new business models, but leveraging their partners like SAP, like NetApp, to become the intelligent enterprise and change industries. >> Absolutely, Lisa. And they're becoming the thought leaders of their own industry. So if you want to become a leader or a thought leader in your own specific industry, join the SAP HANA Community, make the investments in SAP Leonardo, work with SAP, work with NetApp, and like Bill says, let's get it done. >> Let's get it done. Scott, thanks so much for stopping by and chatting with Keith and me this morning. >> Thank you for your time, it's been my pleasure. >> And enjoy the rest of the event. >> I look forward to it. >> All right. Lisa Martin with Keith Townsend on theCUBE from the NetApp booth at SAP SAPPHIRE NOW 2018. Thanks for watching. (funky music)

>> From Orlando Florida, it's theCUBE. Covering SAP SAPPHIRE NOW 2018 brought to you by NetApp. >> Hi, welcome to theCUBE. I'm Lisa Martin with Keith Townsend. We are in Orlando at SAPPHIRE NOW 2018. We're in Vanetta booth talking to all sorts of guests and we're welcoming to theCUBE for the first time, Anand Chellam at KPIT, the Global Leader for SAP at KPIT. Welcome to theCUBE Anand. >> Thank you, thank you so much for having me here. >> So you have been working with SAP in some capacity for twenty years or so. You've no doubt seen a lot of transformation that SAP has undergone, since then. You're now with KPIT, who was just named yesterday a Hybris America Service Delivery Partner of the Year. Congratulations. Talk to us about one, the evolution that you've seen at SAP and two, how that excites you being on the the KPIT partner site. >> Absolutely, absolutely. It's been interesting. This is my 20th Sapphire, so you know it's been a long journey, and while today in the keynote while watching some of the demos, it goes back to, we saw a demo by Hasso Plattner when they launched mysap.com in Philadelphia. There was a big storm and there was a lot of notion that is SAP going back because internet was new and SAP was not in the bandwagon and SAP was trying to prove themselves that no they are, and they are an internet friendly software and there's a lot of debate whether that's going to be transformed or not, but looking at today, they've done a phenomenal job. I really think the last 10 years, the 50 billion dollar investments, which SAP has done through acquisitions, I feel it's been very rewarding to a lot of our customers, our partners and it's really truly the next generation software, which all of us can look forward to to get the most value. So I'm personally very excited to see how SAP has really looked ahead and done these acquisitions, and more importantly integrating them. I think one of the keys at least in the ecosystem I've seen companies, they acquire a lot of software, but the biggest challenge is integrating them and making them seamless to the customers, and I think a lot of credit goes to SAP for being able to have a plan and integrate that, so it's very seamless. So net-net I'm very excited about what's ahead of us. >> Tell us about KPIT, what do you guys do and then what do you do specifically with SAP? >> We're in Sapphire and KPIT's theme this year is elevate IT, elevate IT or elevate IT. And it's basically elevating to the next level at every level, whether it's from front office to back office, whether it's integrating the connected devices, whether it's building some intelligent automation in the ERP, whether it is adopting and rolling out a personalized cloud model. All of it we are in, and we're very fortunate to being able to you know one is obviously, we planned this. We had a planned strategy on which are the focus areas we're very focused. S/4, we are one of the leaders in the S/4. We have over 120 HANA implementations which is pretty sizeable. If you see there is gonna be some press releases coming out, that has been some piracy where we are the leaders in S/4. And we're excited to see how much of that automation is going to come into the picture. So S/4 is a big area of growth for us. Connected devices is because we're a very strong engineering firm, so it comes very naturally how those two, engineering and IT come together and that comes along very well. In Hybris as you said thank you again we were very excited to get the delivery partner of the year for Americas, which is a pretty amazing accomplishment given you know the last four years our focus has been, but I think what's more exciting for us is the co-innovation we're doing with our customers. As an example you know we are co-innovating building the dealership portals for a lot of their dealers for their customers and see how that's integrating well. The other aspect is CPQ. Big in configuring products and how they can one, bring it to market and two, position that so that their customers are able to configure their products, so we're able to doing a lot of that. We are uberizing service to see on an on demand model how is it that they can provide. So lots of activity around that area as well. >> Anand talk to us, 20 years it's a long time to have observed and participated in the SAP ecosystem. I think it would be fair to say that 20 years ago the conversation in a typical enterprise would be you know what, we're waiting on SAP, whether it's some innovation, practically some batch foul process to end to now we're in a market that SAP is driving business. Can you talk to us about the importance of the relationship of this trifecta of SAP, NetApp, KPIT, how do you guys bring this new business capability? What's the critical components of you bringing this new critical capability to customers, where you can now say that innovations that KPIT, whether it's Hybris or S/4 coupled with NetApp is able to bring innovation to digital transformation. >> Excellent, good point. I think we're not, I'm stating the obvious. There has been so much changes happening in the IT world that it's very important I believe to coexist with partners, and that's where I see the SAP, NetApp, KPIT partnership is a very critical one right, because all of them bring such critical components to bear that we really can use the software, the infrastructure, the disaster recovery the implementation services and the IP, which brings to the table, bundle it together to see some very fast outcomes. I'll give you an example. We just went live with an S/4 implementation. And day one, day one we had a 40% increase in order entry, which is phenomenal so the point being 20 years back that would be unheard of. It would be like oh if we go live and we still can (all talking) were great, so the velocity aspect has increased tremendously. That comes through all these partnership, the underlying infrastructure, which supports the software and the people and the processes, which come into bear. So it's very important that the trifecta effect is seen in outcomes which customers really benefit from. >> Who are you talking to when you guys are going in together as this partnership that you just articulated. Who are you talking to? I mean because the C suite has has shifted so much right? I was reading from the CMO council that 67% of marketing execs rank marketing and commerce technology is critical to their overall performance. We've got the chief digital officer who have to drive cultural change, the CIO who needs to be bimodal. When you guys are talking with customers, what are are those conversations like? What's driving the innovation that KPIT needs to deliver for these customers? >> Very good point. So we've started adopting some of the newer areas to see some of the benefits, which customers are looking for. As an example, one of our customers who make packaging machines, they wanted to see how they can overall reduce their service costs by 20% and how they can implement, an IOT based solution on Leonardo Connected Goods to help reduce and build a new business model, so what in this new age it's just not about implementing a software. It's about how does it drive efficiency by reducing cost, but more importantly how does it spur and build new business models, so it's no longer restricted to an IT solution. I think in this digital era, it's more important how does how does it look differently, how are the models which we never thought about before are being brought in and we were part of the Medallion select group of Leonardo partners and we're very proud to see how that grows. >> What excites you about that because I just saw that announcement come out yesterday. Tell us a little bit about the KPIT's SAP Leonardo innovation portfolio and what you're delivering or will be delivering to customers with respect to that? >> We're focusing in many areas, but the couple which come to mind is Connected Goods. This is an example where we talk about how we reduce the overall service cost by 20% right by just implementing something around that lines. We're also doing a lot of work on the predictive maintenance side of things, where being able to predict failures, before it happens to reduce the downtime and increase the overall productivity, where KPIT is big in automotive and the vehicle insights are something, which we are working with closely to build some of those outcome based models, which I think will be very much beneficial to lot of the customers we have being seeing. >> So if we were live, John Fourier would be DM'ing us and saying this is a perfect opportunity to ask about blockchain in general, so let's not jump on a blockchain bandwagon. Let's talk about other enabling applications including blockchain. As you look out into the next few years, how important is SAP becoming a true platform company that embraces technology such as blockchain? Or they're reaching out to Internet of Things and manufacturing companies, the solutions, other supply chain integration points, how important is SAP's participation in the larger ecosystem and technology? How important is that to the overall success of this partnership? >> You know I think the concept of intelligent enterprise is truly evolving in SAP. What it's helping I think a lot of customers do is it's connecting the dots between their customer experiences, the 360-degree view of their customers. It's looking at connected devices where there's so many devices out there, how do we bring that to the table. it's building a lot of intelligent automation. It's building connected factories so that the production efficiency is where I think there's a lot of emphasis in the next few years going to happen and of course supply chain right, where there has been the case. I think what it's bringing it all together to really have an intelligent enterprise where using whether it's blockchain, using machine learning, to be able to bring that together, because I think in isolation there are benefits, but I think the power of all of this is how do we bring it together in a very seamless manner, and that's what's very exciting. >> When they announced that this morning speaking of integration that C/4 HANA, they talked about that. I thought they did a good job of showing integrations and talking about that, but if I kind of distill that down to one of the things that their CEO has been really vocal about it's got to modernize Legacy CRM and connect, synchronize the supply chain with the demand chain. With what they're doing this momentum that the SAP is carrying through, how do you see that as a differentiator for KPIT's business to be a partner with SAP? >> Absolutely, you know, fortunately for us we've been very strong in the three-generation CRMs. I know we are now talking about the fourth generation CRM, which is C4/HANA. But having lived through the journey of the three generations, I think KPIT has a very unique proposition in the market place. We know very importantly what not to do, what are the things which did not work. I think that's a very important aspect, which I think SAP themselves have learned and that's probably why they're talking about the fourth generation CRM. And I think we are in a very unique position and that's the example. We have implemented this for a long time, and I see that with their integration what they've done with some of the other softwares like Callidus, this is gonna be a complete portfolio of solutions, which they can offer, which I think KPIT is in a very unique position, whether it's cloud for service, cloud for sales, Hybris Commerce, the Callidus, commissions. We're very well positioned to be able to provide all of this to our customers, so the portfolio is a lot more enriched, and I think it's going to be very rewarding. >> What are some of the things in terms of all those announcements that you're looking forward to at Sapphire this year in terms of I can imagine there's a wealth of, I think there's a thousand SAP sessions alone, from an education perspective? Is your team here ready to, you said your theme was Elevate IT? >> Yes. >> What are some of the things that you're excited to learn how to do for those boots on the ground? >> I think one of the areas we are excited about is we're seeing the S/4 adoption going up. I think we're very excited about that. >> I think you said 1800 customers. >> Yes and there's lots... >> And counting. >> Lot's to go but I think yeah. >> Lot of opportunity here. >> Exactly, so I think that's one we want to make sure and then I think the intelligent Enterprise. I think we're very excited about that, along with the data hub. I know it's early days, but we'll closely be watching that because data is going to be a critical aspect for all of this to be successful. So I think we're right on very excited to see those three, four areas and I think we're well positioned to really be able to take this momentum to the next level. >> So you said this was your 20th Sapphire. I think when I was doing some research on this event, it looks like they had done this for about 25 years. Wow, so do you remember back 20 years ago like how many people were at Sapphire back then compared to the... >> Absolutely. >> 20 some thousand that are just here physically this week. >> Yeah I still remember I think it was '99 Sapphire in Las Vegas, that was the only Sapphire happened Vegas. It's easier for me. I don't know why they don't do that. >> Really? >> Yeah, so there I was sitting and one of the big areas we were very excited was, if I was able to enter sales order in HP Jornada. Believe it or not, it was one of the handheld devices. >> I remember that. >> And we were very excited to see oh we are able to enter an order in an HP Jornada. And today we're talking about virtual reality where we are able to look at stuff, change the colors, and be able to order just looking at what you like. >> Transparently. >> Yeah it is unbelievable the change, so to your point, lots have changed, all the way around, whether it's technology, whether it's expectations, whether it's the number of people, number of sessions, and you know we ourselves have got about 12 sessions, customer sessions in this Sapphire. We used to have two or three at the most. >> Wow there's customer centers here and theaters. >> Yes absolutely. >> So another 20-year perspective and looking towards the future. One of the great things about SAP is, also one of the challenges. 46 years of technology and moving customers along, SAP HANA, no question it changes businesses. The stat you gave earlier 40% more orders in one single day, day one. However, what are some of the major barriers that customers face with Legacy infrastructure and moving into taking advantage of S/4 HANA? Is it customization of environments that they did? Is that business processes? Like what's the top one or two challenges customers are facing? >> Very, very good point actually. I'm glad you brought this up. We've been at this for four years. In fact one of the first HANA migrations was done by KPIT at Varian Medical, one of the very early days. So from my perspective, the customers are looking to reduce risk, because they've been working on SAP for such a long time. They built it, it's evolved, it's customized. So how do we reduce risk? In fact KPIT has built a monetization tool, which automatically correct codes, so that it takes away, reduce the risks and reduces the time. So that's one aspect is, customers are very worried about the risks aspect. Second is of course the cost, because they don't want to be spending time in just implementing another system. They want to take leverage about the intelligence, which can built in the different processes, the advantage, so they do want to make sure that that aspect is there, but I think the biggest aspect is, they are looking for the business nuggets. You know what we talked about can this propel them into different business models. Can this be relevant for the next 20 years? Because this is a big investment and that's one of the big roadmap discussions we are having with a lot of our customers. >> Relevance, you know, you really hit the nail on the head. Customers have to be relevant. They have to be able to compete and become intelligent in order to do that. Well and I wish we had more time, but we're out of time. Thank you so much for joining us on theCUBE, and again congratulations on the award, the service delivery partner of the year for Hybris that KPIT has won. >> Thank you, thank you so much. Thanks for getting me here. >> Our pleasure. We want to thank you for watching theCUBE. I'm Lisa Martin with Keith Townsend, and we are at Sapphire Now 2018. Thanks for watching. (upbeat music)