(upbeat music) >> From around the globe, it's the CUBE with digital coverage of Postgres Vision 2021. Brought to you by EDB. >> Hello everyone, this is Dave Vellante for the CUBE. We're covering Postgres Vision 2021, the Virtual CUBE edition. Welcome to our conversation with the CEO, Ed Boyajian, the CEO of Enterprise DB. And we're going to talk about what's happening in open source and database and the future of tech. Ed, Welcome. >> Hi Dave, good to be here. >> Hey, several years ago at Postgres Vision event you put forth the premise that the industry was approaching a threshold moment, and digital transformation was the linchpin of that shift. Now, Ed, while you were correct, and I have no doubt the audience agreed, most people went back to their offices after that event and they returned to their hyper-focus of their day-to-day jobs. Yeah, maybe a few accelerated their digital initiatives but generally, pre COVID, we moved at a pretty incremental pace and then the big bang hit. And if you weren't digital business, you were out of business. So, that single event created the most rapid change that we've ever seen in the tech industry by far, nothing really compares. So, the question is, why is Postgres specifically and EDB generally the right fit for this new world? >> Yeah, I think, look a couple of things are happening Dave. You know, right along the bigger picture of digital transformation, we are seeing the database market in transformation. And, and I think the things that are driving that shift are the things that are resulting the success of Postgres and the success of EDB. I think first and foremost, we're seeing a dramatic re-platforming. And just like we saw in the world of Linux where I was at, Red Hat during that shift where people were moving from Unix-based systems to X86 systems, we're seeing that similar re-platforming happening whether that's from traditional infrastructures to cloud-based infrastructures or container-based infrastructures, it's a great opportunity for databases to be changed out. Postgres wins in that context because it's so easily deployed anywhere. I think the second thing that's changing is we're seeing a broad expansion of developers across the enterprise. They don't just live in IT anymore. And I think as developers take on more power and control, they're just defining the agenda. And it's another place where Postgres shines. It's been a priority of EDB's to make Postgres easier and that's coming to life. And I think the last stack overflow developer survey suggested that, I think they survey 65,000 developers, the second most loved and the second most used database by developers is Postgres. And so I think there again, Postgres shines in a moment of change. And then I think the third is kind of obvious. It's always an elephant in the room, no pun intended, but it's this relentless nagging burden of the expenses of the incumbent proprietary databases and the need. And we especially saw this in COVID. To start to change that, more dramatically change that economic equation, here again, Postgres shines. >> You know, I want to ask you, I'm going to jump ahead to the future for a second, because you're talking about the re-platforming and with your Red Hat shops I kind of want to pick your brain on this because you're right. You saw that with Red Hat and you're kind of seeing it again when you think about open shift and where it's going, my question is related to re-platforming around new types of workloads, new processing models at the edge, I mean, you've seen an explosion of processing power GPU's, NPUs, accelerators, DSPs and it appears that there this is happening at a very low cost. I'm inferring that you're saying Postgres can take advantage of that trend as well, that that broader re-platforming trend to the edge, is that correct? >> It is. And, and I think, you know this is the this has been one of the I think the most interesting things with Postgres. Now I've been here almost 13 years. So if you put that in some perspective, I've watched and participated in leading transformation in the category. You know, we've been squarely focused on Postgres so we've got 300 engineers who worry about making Postgres better. And as you look across that landscape a time, not only as Postgres gotten more performance and more scalable, it's also proven to be the right database choice in the world of not just legacy migrations but new application development. And I think that stack overflow developer survey is a good indicator of how developers feel about Postgres, but, you know over that timeframe, I think if you went back to 2008 when I joined EDB, Postgres was was considered a really good general purpose database. And today I think Postgres is a great general purpose database. General purpose isn't sexy in the market, broadly speaking but Postgres capabilities across workloads in every area is really robust. And let me just spend a second on it. We look at our customer base as deploying and what we think of as systems of record, which are the traditional ERP type apps, you know where there's a single source of truth. You might think of ERP apps there. We look at our customers deploying and systems of engagement, and those are apps that you might think of in the context of social media style apps or websites that are backed by a database. And the third area is systems of analytics where you would typically think of data warehouse style applications, interestingly, Postgres performs well. And our customers report using us across that whole landscape of application areas. And I think that is one of Postgres' hidden superpowers, is that ability to reach into each area of requirement on the workload side. >> Yeah. And as I was alluding to before. That, that itself is evolving as you now inject AI into the equation AI inferencing. And it's just a very exciting times ahead. There's no, there's no database, you know 20 years ago it was kind of boring. Now it's just exploding. I want to come back to that, the notion of of Postgres that maybe talk about other database models. I mean, you've mentioned that you've evolved from this, you know, system of record. You can take a system engagement on structured data, et cetera, Jason it's-. So how should we think about Postgres in relation to other databases and specifically other business models of companies that provide database services? Why is Postgres attractive? Where is it winning? >> Yeah, I think a couple of places. So, I mean, for first and foremost, Postgres, you know at its core, Postgres is a SQL relational database a trend in asset compliance, equal relational database. And that is inherently a strength of Postgres but it's also a multi-model database. Which means we handle a lot of other, you know database requirements, whether that's geospatial or, or JSON for documents or, or time series, things like that. And, so Postgres extensibility is one of its inherent strengths. And that's kind of been built in from the beginning of Postgres. So not surprisingly people use Postgres across a number of workloads because at the end of the day, there's still value in having a database that's able to do more. There are a lot of important specialty databases and I think they will remain important specialty databases, but Postgres thrives in its ability to crossover in that way. And I think that is, you know one of the different key differentiators in in how we've seen the market and the business develop. And, and that's the breadth of of workloads that Postgres succeeds in. But, but our growth if you kind of ventured it across vectors we see growth happening, you know, in a few dimensions. First, we see growth happening in new applications. About half of our customers have come to us today for new, new Postgres users are deploying us on new applications. The others are our second area migrating away from some existing legacy incumbent. Often Oracle, not always. The third area of growth we see is in cloud where we're Postgres is deployed very prolifically both in the traditional cloud platforms like EC2, but then again also in the database as a service environment and then the fourth area growth we're seeing now is around container deployment, Kubernetes deployment. >> Well, you mean Oracle's prominent because it's just, it's, it's, it's a big install base and it's expensive and people, you know they got to look at that. I mean, It's funny. I do a lot of TCO work and mostly, you know usually TCO is about labor costs when it comes to Oracle it's about license costs and maintenance costs. And so to the extent that you can reduce that at least for a portion of your state, you're going to, you're going to drop right to the bottom line. But, but, I want to ask you about the kind of that spectrum that you think about the prevailing models for database you've got on the one hand, you've got the right tool for the right job approach. You know, it might be 10 or 12 data stores in the cloud. On the other hand, you've got kind of a converged approach. You know, Oracle is going that direction, clearly Postgres, with its open source innovation, is going that direction. And it seems to me yet that at scale that's a more, the latter is the more cost-effective model. How do you think about that? >> Well, you know, I think at the end of the day you kind of have to look at it. I mean, the, the business side of my brain looks at that as an addressable market question, right? And you heard me talk about three broad categories of workloads and, you know, people define workloads in different buckets, but that's how we do it. But if you look at just a system of record in the system of engagement market I think that's what would be traditionally viewed as the database market. And there that's, you know, let's just say for the sake of arguments, a 45 to $50 billion market. The third, the systems of analysis that market's an $18 billion market. And, and, you know, as we talk about that so all in it's still between 60 and $70 billion market. And I think what happens, there's so much heat and light poured on the valuation multiples of some of the specialty players that the market gets confused. But the reality is our customers don't get confused. I mean, if you look at those specialty players take that $48 billion market. I mean, add up Mongo, Reds, Cockroach, Neo, all of those. I mean, hugely valued companies all unicorn companies, but combined they add up to a billion bucks. Don't get me wrong, that's important revenue and meaningful in the workloads they support, but it's not, it doesn't define the full transformation of this category. Look at the systems of analysis again, another great, great market example. I mean, if you add up the consolidation of the Hadoop vendors, add in there, snowflake you're still talking to, you know $1.5 billion in revenue in an $18 billion market. So while those are all important technologies the question is in this transformation move did the database market fully transformed yet. And my view is, no, it didn't, we're in the first maybe second inning of a $65 billion transformation. And I think this is where Postgres will ultimately shine. I think this is how Postgres wins, because at the end of the day, the, the nature of the workloads fits with Postgres and the future tech that we're building in Postgres will serve that broader set of needs. I think more effectively. >> Well, and I love these tam expansion discussions because I think you're right on. And I think it comes back to the data and we all we all talk about the data growth, the data exposure and we see the IDC numbers. Well, you ain't seen nothing yet. And so at data by its very nature is distributed. That's why I get so excited about these new platform models. And I want to tie it back to developers and open source because to me, that is the linchpin of innovation in the next decade. It has been, I would even say for the last decade we've seen it, but it's gaining momentum. So, so in thinking about innovation and specifically Postgres in open source, you know, what can you share with us in terms of how we should think about your advantage and again where people are glomming, leaning in to that advantage? >> Yeah. So, I mean, I think, I think you bring up a really important topic for us as a company, Postgres, we think is an incredibly powerful community and, and when you step away from it, again, I, now you remember, I told you, I'd been at, I was at Red Hat before now here at EDB. And there's a common thread that runs through those two experiences. In, in both experiences the companies are attached and prominent alongside a strong, independent open-source community. And I think the notion of an independent community is really important to understand around Postgres. There are hundreds and thousands of people contributing to Postgres. Now EDB plays a big role in that about, you know approaching a third of the contributions in the last release, released 13 of Postgres came from EDB. Now you might look at that and say, gee, that sounds like a lot, but if you step away from it, you know at about 30% of those contributions, most of the contributions come from a universe around EDB and that's inherently healthy for the community's ability to innovate and accelerate. And I think that while we play a strong role there you can imagine that having, and there are other great companies that are contributing to Postgres. I think having those companies participating and contributing gets the best the best ideas to the front in innovation. So I think the inherent nature Postgres community makes it strong and healthy. I mean, and then contrast that to some of the other prominent high value open-source companies. Companies and the communities are intimately intertwined. They're one in the same. They're actually not independent open source communities. And I think that they're therein lies one of, one of the inherent weaknesses in those. But, Postgres thrives because, you know we bring all those ideas from EDB. We bring a commercial contingent with us and all the things we hope, we emphasize and focus on, in growth and Postgres. Whether that's in the areas of scalability, manageability, all hot topics, of course security, all of those areas. And then, you know, performance as always. All of those areas are informed to us by enterprise customers deploying Postgres at scale. And I think that's the heart of what makes a successful independent project. >> Common editorial powers of, of that ecosystem. They, they they're they're multiplicative as opposed to the, the resources of one. I want to talk about Postgres Vision 2021 sort of set up that a little bit. The theme this year is 'The Future is You'. What do you mean by that? >> So, if you think about what we just said, posts, the category is in Tran-, the database categories in transformation. And we know that many of our people are interested in Postgres are early in their journey. They're early in their experience. And so we want to focus this year's Postgres Vision on them. That we understand, as a company who's been committed to Postgres, as long as we have. And with the understanding we have of the technology and best practices, we want to share that view, those insights with, with those who are coming to Postgres. Some for the first time, some who are experienced. >> Postgres Vision 21 is June 22nd and 23rd go to enterprisedb.com and register. The CUBE's going to be there. We hope you will be too. Ed, thanks for coming to the CUBE and previewing the event. >> Thanks, Dave. >> And thank you. We'll see you at Vision 21. (upbeat music)

>>From around the globe, it's the Cube with digital coverage of postgres Vision 2021 brought to you by >>enterprise DB. Hello everyone. This is Dave Volonte for the cube we're covering Postgres Vision 2021. The virtual cube edition. Welcome to our conversation with the Ceo Ed Boyajian is here is the Ceo of enterprise DB and we're gonna talk about what's happening in open source and database in the future of tech. Ed welcome. >>Hi Dave, Good to be here. >>Hey, several years ago, at a, at a Postgres Vision event, you put forth the premise that the industry was approaching a threshold moment, a digital transformation was the linchpin of that shift now. Ed Well you were correct and I have no doubt the audience agreed. Most people went back to their offices after that event and they returned to their hyper focus of their day to day jobs. Maybe a few accelerated their digital initiatives, but generally pre Covid, we moved in a pretty incremental pace and then the big bang hit. And if you were digital business, you are out of business. So that single event created the most rapid change that we've ever seen in the tech industry by far, nothing really compares. So the question is why is Postgres specifically and e d B generally the right fit for this new world? >>Yeah, I think, look, a couple of things are happening gave right along the bigger picture of digital transformation. We are seeing the database market in transformation and and I think the things that are driving that shift are the things that are resulting the success of Postgres and the success of B D B I think first and foremost we're seeing a dramatic re platform ng. And just like we saw in the world of Lennox where I was at red hat during that shift where people are moving from UNIX based systems to x 86 systems. We're seeing that similar re platform in happening. Whether that's from traditional infrastructures to cloud based infrastructures or container based infrastructures, it's a great opportunity for databases to be changed out. Postgres wins in that context because it's so easily deployed anywhere. I think the second thing that's changing is we're seeing a broad expansion of developers across the enterprise so they don't just live in I. T. Anymore. And I think as developers take on more power and control their defining the agenda and it's another place where Postgres shines, it's been a priority of the dBS to make postgres easier. Uh and that's coming to life. And I think the last Stack Overflow Developer Survey suggested that I think they survey 65 developers, the second most loved and the second most used database by developers, Postgres. And so I think there again Postgres shines in a moment of change. Uh and then I think the third is kind of obvious. It's always an elephant in the room, no pun intended. But it's this relentless nagging burden of the expenses of the incumbent proprietary databases and the need. And we especially saw this in Covid to start to change that more dramatically, change that economic equation here Again. PostGres shines. >>You know, I want to ask you, I'm gonna jump ahead to the future for a second because you're talking about the re platform NG and with your red hat chops, I kind of want to pick your brain on this because you're right, you saw it with red hat and you're kind of seeing it again when you think about open shift and where it's going my my question is related to replant forming around new types of workloads, new processing models at the edge. I mean you're seeing an explosion of processing power, GPU SNP us accelerators, dSPs and it appears that this is happening at a very low cost. I'm referring that you're saying Postgres can take advantage of that trend as well that that broader re platform ng trend to the edge, is that correct? >>It is. And I think you know this is, this has been one of the, I think the most interesting things with posters now I've been here almost 13 years. So if you put that in some perspective, I've watched Uh and participated in leading transformation in the category, you know, we've been squarely focused on postgres. So we've got 300 engineers who worry about making postgres better. And as you look across that landscape of time, not only as Postgres gotten more performant and more scalable, it's also proven to be the right database choice in the world of not just legacy migrations, but new application development. And I think that stack overflow developer survey is a good indicator of how developers feel about postgres. But you know, over that time frame I think if you went back to 2008 when I joined E D. B, post chris was considered a really good general purpose database. And today I think post chris is a great general purpose database. General purpose isn't sexy in the market broadly speaking, but Postgres capabilities across workloads in every area is really robust. Let me just spend a second on it. We look at our customer base is deploying in what we think of as systems of record, which are the traditional er, P type apps, uh you know where there's a single source of truth you might think of the RP apps there. We look at our customers deploying in systems of engagement. And those are apps that you might think of in the context of social media style apps or websites that are backed by a database in the third area Systems of analytics where you would typically think of data warehouse style applications interestingly. Postgres performs well and our customers report using us across that whole landscape of application areas. And I think that is one of postgres hidden superpowers. Is that ability to reach into each area of requirement on the workload side. >>And as always alluding to before that that itself is evolving as you now inject ai into the equation ai influencing and it's just a very exciting times ahead. There's no there's no database, You know, 20 years ago it was kind of boring. Now it's just exploding. I want to come back to that the notion of of post grass and maybe talk about other database models. Uh, I mean you mentioned that you've evolved from this, you know, system of record. You can take a system engagement on structured data etcetera. Jason. It's so how should we think about post grass in relation to other databases and specifically other business models of companies that provide database services? Why is Postgres attractive? Where is it winning? >>Yeah, I think a couple of places. So I mean first and foremost Postgres, you know, at his core, post chris is a sequel, relational databases in acid compliance, equal relational database. And that is inherently a strength of Postgres. But it's also a multi model database, which means we handle a lot of other, um, you know, database requirements, whether that's geospatial or or Jason, uh, for documents or time series, things like that. And so Postgres extensive bility is one of its inherent strengths and that's kind of been built in from the beginning of Postgres. So not surprisingly, people use postgres across the number of workloads because at the end of the day there's still value in having a database is able to do more. There are a lot of important specialty databases and I think they will remain important specialty databases, but Postgres thrives in its ability to cross cross over in that way. Um and I think that is, you know, one of the different key differentiators in how we've seen the market in the business development and that's the breadth of of workloads that Postgres succeeds in. But but our growth, if you kind of ventured it across vectors, we see growth happening, you know, in a few dimensions. First we see growth happening in new applications. About half of our customers that come to us today for new uh new postgres users are deploying us on new applications. The others are our second area migrating away from some existing legacy in companies often oracle. Not always. Um The third area of growth we see is in cloud, where Postgres is deployed very prolifically, both in the traditional cloud platforms, Uh like EC two, but then then again also uh in the database as a service environment. And then the fourth area growth we're seeing now is around uh container deployment, kubernetes deployment. >>Well, you may Oracle's prominent because it's just it's a big installed base and it's expensive and people, >>you >>know, they got a look at them. It's funny, I do a lot of TCO work and mostly, you know, usually TCO is about labor costs. When it comes to Oracle, it's about license costs and maintenance costs. And so to the extent that you can reduce that, at least for a portion of your state, you're gonna you're gonna drop right to the bottom line. But but but but I want to ask you about that kind of that spectrum that you think about the prevailing models for database you've got. On the one hand, You've got the right tool for the right job approach. It might be 10 or 12 data stores in the cloud. On the other hand, you've got, you know, kind of a converged approach. Oracle's going that direction clearly. Postgres with its open source innovation is going that direction. And it seems to me that at scale that's a more the latter is a more cost effective model. How do you think about that? >>Well, you know, I think at the end of the day, you kind of have to look at it. I mean, the business side of my brain looks at that as an addressable market question. Right? And you've heard me talk about three broad categories of workloads and you know, people define workloads in different bucket, but that's how we do it. But if you look at just a system of record in the system of engagement market, I think that's what would be traditionally viewed as the database market. Uh and there that's you know, let's just say for the sake of arguments of $45-$50 billion $18 billion dollar market. And you know, as we talk about that. So all in it's still between 60 and $70 billion market. And I think what happens there's so much heat and light poured on the valuation multiples of some of the specialty players. That the market gets confused, but the reality is our customers don't get confused. I mean if you look at those specialty players take that $48 billion market. I mean add up Mongo red is cockroach neo, all of those. I mean hugely valued companies. All unicorn companies. But combined to add up to a billion bucks don't get me wrong that's important revenue and meaningful in the workloads they support. But it's not. It doesn't define the full transformation of this category. Look at the systems of analysis again, another great great market example. I mean if you add up the consolidation of the Hadoop vendors add in there. Um Snowflake, you're still talking you know a billion five in revenue and an $18 billion market. So while those are all important technologies, the question is in this transformation move to the database market fully transform you. And my view is no it didn't were in the first maybe second inning of a $65 billion transformation. And I think this is where Postgres will ultimately shine. I think this is how Postgres wins because at the end of the day the nature of the workloads fits with postgres and the future tech that we're building in post schools will serve that broader set of needs I think more effectively >>well. And I love these tam expansion discussions because I think you're right on and I think it comes back to the data and we all talk about the data growth, the data explosion, we see the I. D. C. Numbers and you ain't seen nothing yet. And so data by its very nature is distributed. That's why I get so excited about these new platform models and and I want to tie it back to developers and open source because to me that is the linchpin of innovation um in the next decade it has been, I would even say for the last decade we've seen it, but it's gaining momentum, so, so in thinking about innovation and and specifically Postgres and an open source, you know, what can you share with us in terms of how we should think about your advantage, and again, what, where people are glomming leaning in to that advantage? >>Yeah, so, I mean, I think I think you bring up a really important topic for us as a company. Postgres we think is an incredibly powerful community, uh and when you step away from it again, I remember I told you I was at red hat before, now here at E D B, and there's a common thread that runs through those two experiences in both experiences. The companies are attached and prominent alongside a strong independent, open source community, and I think the notion of an independent community is really important to understand around postgres. There are hundreds and thousands of people contributing to Postgres now. E D B plays a big role in that. About approaching a third of the contributions. In the last release released, 13 of Postgres came from E D B. You might look at that and say gee, that sounds like a lot, but if you step away from it, you know, about 30% of those contributions, Most of the contributions come from a universe around D D. B. And that's inherently healthy for the community's ability to innovate and accelerate. And I think that while we play a strong role there, you can imagine that having and there are other great companies that are contributing to Postgres, I think having those companies participating and contributing gets the best, the best ideas to the front in innovation. So I think the inherent nature Postgres community makes it strong and healthy. And then contrast that to some of the other prominent high value open source companies, the companies and the communities are intimately intertwined. They're one and the same. They're actually not independent open source communities. And I think that therein lies one of the, one of the inherent weaknesses in those but postgres to rise because you know, we bring all those ideas from the DB, we bring a commercial contingent with us all the things we hope we emphasize and focus on in growth and postgres, whether that's in the areas of scalability, manageability, all hot topics, of course security, all of those areas. And then, you know, performance as always, all of those areas are informed to us by enterprise customers deploying post chris at scale. And I think that's the heart of what makes a successful independent project. >>Yeah. The combinatorial powers of of that ecosystem. Uh they their their multiplication, I've as opposed to the resources of one. I want to talk about postgres Vision 2021 sort of set up that a little bit. The theme this year is the future. Is you, what do you mean by that? >>So if you think about what we just said post the category is in transit database categories and transformation. And we know that many of our people are interested in. Postgres are early in their journey, their early in their experience. And so we want to focus this year's postcards vision on them that we understand as a company has been committed to postgres as long as we have and with the understanding we have the technology and best practices, we want to share that view those insights uh, with those who are coming to postgres, Some for the first time, some who are experienced >>Postgres. Vision 21 is june 22nd and 23rd. Go to enterprise db dot com and register the cube is going to be there. We hope you will be too. Ed, thanks for coming to the Cuban previewing the event. >>Thanks Dave. >>Thank you. We'll see you at Vision 21 >>mm mm.

>> For years, the database market was steady, and steadily boring. As virtualization went mainstream, organizations began to rethink their database strategies and ask questions like, "should I run Postgres and VMware?" Now implicit in that question was another drill down question. In other words, can VMware itself handle my critical applications and is PostGres the right solution to optimize my infrastructure estate. Now history has shown that was both a safe and good bet for organizations looking to leverage open source innovation and lower their costs. At the same time, new workloads were emerging that were pushing the boundaries of existing relational database technologies, that were designed primarily for transactional workloads. So-called systems of engagement and systems of analytics we're growing at rates much faster than traditional OLTP workloads. Once again, people ask the question, should I think about running these new workloads on Postgres? Now the answer came from the community response that saw the need to extend the open source platform to handle these emerging workloads. The database market suddenly got really interesting as these new applications emerged. Multiple data sources were combined and analyzed to interpret sentiment from social media and get consumers to buy something before they moved to another website, triangulate data to fight fraud, predict weather patterns, and short drug provenance, and dozens of other use cases. Then when cloud went mainstream, similar questions were asked about Postgres. And once again, the open source community responded to accommodate and extend the platform for the cloud. And now Kubernetes is all the rage. When should I run Postgres and Kubernetes, similar theme right? Open source, community, innovation, lowering license costs, minimizing lock-in, maximizing optionality, avoiding too much database sprawl, confidence to support new workloads. These are the factors that customers tell us they use generally to choose a database, and PostGrest specifically. In reality, it's usually pretty obvious what the right strategic fit is for a platform, but buyers want to make sure they have headroom for innovation. They do want to push the envelope on new data types while at the same time managing their risks. And that's where Postgres and the Postgres community in my view has thrived. It's become the ideal solution for what I call the fat middle of workloads, that are increasingly diverse but require a cost effective and stable approach that can scale. These are some of the themes we heard in the morning keynotes from Suzette Kent, former federal CIO who laid down her knowledge on transformation, leadership, and technology modernization. And then EDB CEO Ed Boyajian gave his annual keynote address and talked about the power of data. Data, as we know is growing at a mind-bending exponential rate. It'll make the 2010s look meager by comparison. My big takeaway from his talk really were around using technology to extract value more quickly. I think this is going to become the new new metric in the industry, which basically is every industry is a data-oriented platform now. Yes, software is eating the world, data is eating software. In other words, the new KPI is how long does it take to go from idea to monetization. That is are going to become critical in my opinion, over this next decade. Ed made what I thought was a critical point, and that is you really can't easily define the future. Industries are transforming right before our eyes. And his premise was that you have to pick a data platform that can evolve in unpredictable times. Now, as I pointed out earlier, the Postgres community has stepped up to changing environments for decades. And that really was a point Boyajian hit on pretty hard. Replatforming is happening and he made a convincing argument that Postgres and EDB will be part of that future, with a significant investment in advancing Postgres with hundreds of engineers on the task. He talked about three growth vectors. First, growth in new workloads. He made the claim that around 50% of new EDB customers are deploying new applications. Second, he talked about legacy migrations as another driver, and third was cloud, both traditional compute in the cloud, but also managed services and DBaaS, database as a service. Of course, he also talked about, and there's been a lot of discussion at Vision 2021 about Kubernetes and developers. Big push there. Let me give you my thoughts on that. First, the Kubernetes community is really focused on security and has made a lot of progress in the past 24 months. I think the second point there is developers, they want simplification, and Kubernetes brings that to a greater degree. And it's maturing with more production-ready capabilities. It just some basic, blocking and tackling, like not releasing with an unstable code, (laughs) but it's still early days and the community has some work to do on things like backwards compatibility, for example. And the release cadence of Kubernetes, it's still pretty frequent, which means you got to update scripts and APIs and the like. Remember, Postgres practitioners, they're used to very high levels of stability. So you got to be a little bit careful there. You got to go experiment because you want to take advantage of containers and benefits within Postgres, but you got to make sure you have the right change management in place and you got the resources to be on top of that. The bottom line is Kubernetes is still a toddler, but it's growing up fast. And I have no doubt it will become a staple of the Postgres stack. I'll end where I started, and that's the market. It's gone from stayed and uninteresting years ago to one that one of the most dynamic sectors of IT infrastructure software. And Ed Boyajian talked about the total available market, the TAM, and the valuations that we're seeing today. The market's enormous. I mean, if you just think about traditional database, it's probably 60 to $70 billion, but when you add in all the data and data clouds and decentralized data architectures and eventually edge computing, the market is potentially hundreds of billions of dollars in value for data platforms. So the last thing I'll say about Vision 21 is there's some great content here that spans both the business discussion and also deep practitioner material. And it's useful, has very useful how to's that both educate and inspire. So sit back and enjoy the show. This is Dave Vellante, and you're watching The Cube's continuous coverage of Postgres Vision 21 brought to you by EDB. Thanks for watching.

>> Ed Boyajian, the CEO of Enterprise DB. Ed, what are some of the more exciting things that people can expect from Postgres Vision 2021. Who should attend and why? >> Yeah, so really key things that we're going to be covering. Because of our focus on the enterprise, we're going to to talk a lot about how Postgres is used and deployed at scale in the enterprise. As we've seen, developers are playing such a prominent role now in the decision-making for technologies, especially database. So we're going to talk a lot about application development with Postgres. We're going to spend time. Of course, it's a technology conference. There's a lot coming on the horizon with Postgres and work that EDB is doing. So we're going to talk about emerging technologies and what's ahead. And then, you know, a lot of outsiders don't understand the nature and power of the Postgres community. And so we're going to put some cycles into sharing a little more depth and insight about what happens in the community and why that is powerful and what makes it great. >> Postgres Vision '21 is June 22nd and 23rd. Go to Enterprise DB.com and register. The Cube's going to be there. We hope you will be too. Ed, thanks for coming on the Cube and previewing the event. >> Thanks, Dave. >> And thank you, we'll see you at Vision '21.