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Michael Rose, Five9 & Blair Pleasant, COMMfusion | Enterprise Connect 2019


 

>> Live from Orlando, Florida It's the Cube covering Enterprise Connect twenty nineteen brought to you by five nine. >> Hi. Welcome back to the Q. We are live at Enterprise Connect. Twenty nineteen. Can you hear the buzz behind Stew, Minutemen and me? It's party time. It's five o'Clock kicking things off, welcoming a couple of guests to our program this afternoon. We've got Blair Pleasant, president and principal analyst at Confusion and co founder of BC Strategies, and Michael Rose, the director brand and corporate communications from five nine. Welcome to the Q. Thank you. >> Good afternoon. >> Welcome to the party. >> I know. With the beer and the wine for us, >> we think it's momentarily momentary. So you have been coming to Enterprise Connect about the last ten years or so. A little bit of an overview about what you're doing at this year's easy. >> Sure, So I'm going to be doing for different sessions here. Esso. On Wednesday, I'm going to be giving a presentation. Well, one is going to be to the Channel partners who are selling, you see, telling them about why they should be selling Contact Center and all the wonders about contact center and customer experience. And I'Ll also be doing a session on unified communications end user adoption, and I'm gonna have a panel of and users who were going to tell about their talk about their adoption programs on Thursday. I'm doing a session on collaboration about team collaboration and how to migrate and things to do there. And then I'm participating in the last note where a bunch of analysts consultants, they're gonna basically wrap up the show and talk about, you know, key findings and key messages, and it's going to really good discussion. >> You have a very busy week ahead. I'm curious as to when I were chatting earlier today about the evolution of this event over the last twenty eight twenty nine years, but also paralleling the massive evolution of communications and collaborations, the rise of the empowered consumers who wants to be able to have a conversation on any channel at any time and have our issues resolved right away. Give us your perspective cause you have a very full week here about some of the turns that you you've seen in the last year that you're looking forward to helping customers understand. You talked about selling, you see, so contact centers of service. Yes. >> So when it comes to unified communications, as I mentioned one thing that I've been really focused on is user adoption because companies will buy technology and they'LL deploy technology. But they don't necessarily. That doesn't mean that uses air actually going to be using it. So that's one thing that they really have to focus on. And then when we turn to the contact center side, it's all about customer experience. And in fact, Michael and I have been doing a lot of work in this area. And so we've been hearing the term customer experience. You know, c X. But what's also important is employees or agent experience and a X, as we're calling it. So getting the agent involved also and making sure that they've got the tools that they need to help them do a really good job. >> Alright, so Michael, you have brand and you did a very nice job bringing us the five nine mugs. Yes, there's water in them, but this customer service index can you bring us inside what you're working on, what we're Blair's been involved and let's get into that. >> It's basically an annual study that we've been doing now for two years, and we plan to continue in the first part of it looks at what the consumers are saying about why they raid a customer experience the way they do want that, what's important to them and, more importantly, what turns them off. And as we found in when we did the analytics with Blair is a bad customer engagement. They're likely to leave you and not to business anymore. We were talking earlier about consumers now have voice and choice. You know, they they've got voice through social media to complain, and they will leave and find another brand to partner with. And so that's sort of a key finding around. What is it the people want? And it's basically a quick response. Know who I am and engage me the way I want to be engaged. >> But what was interesting is they want a quick response. But they're also willing to spend more time on the phone or whatever in an interaction talking to an agent if it means that they're going to get the response that they need and get the information that they need to get their problem solved. So speed is important when it comes to getting an agent on the phone or getting that agent, but then they're willing to take the time if it means I'm going to get my problems solved. Do >> you think that one of the things we chatted about with Ryan can? The CMO of five nine earlier today is is the fact that five nine has five billion recorded customer conversations and we were chatting, I think, also with Jonathan Rosenberg. It's an expectation, right? We call contact Center for whatever product or service or whatnot that we're having an issue with her were enquiring about. And you hear that? So there's an expectation that is going to be reported. How did cos actually glean insight from that data? Because I'm there, I'LL tell you, I never think when I'm on the phone call, I have a problem to resolve. And I don't think that they're recording my conversation to help me and all the customers that probably have the same problem. So I thought that was an interesting sort of way of of looking at it. But it's also interesting that that you found that people are willing to spend more time if the value to them is greater. >> Yep, absolutely. And we're finding that companies are using that data. You know, we hear about Big Data Analytics. So analytics is really the big thing, you know, looking at the the whole picture, getting that holistic view of what's working, what isn't working. And then turning that also into I talked before about the agent experience using this to improve what the agent is doing and how the agent is interacting with the customer. >> And that's that's probably a good build to the next part of the study, which is a business decision maker. And so we survey them to see other, any parallels and what they're thinking compared to the consumer on one of the probably most disappointing findings issue and we're doing a webinar on this next week is the lowest thing they write is employeessatisfaction. So they look ATT, you know, is that the right product we're selling? Do we have the right tools but actually looking after the agent, all the employees that ranks the least on their list of priorities, which is quite distressing and sad. But >> the good news is that they did great customer satisfaction very highly, So when it came when we were looking at what's really important to your business and to growing your revenues. Customer satisfaction was very important. So we're happy about that. >> Which it has to be directly tied to the agent experience like, for example, making sure that an agent has is empowered to make a decision. But they had to have the information. They have to have the content to be delivered through the right channels. So that's interesting finding that you are you expecting to hear on DH talk Claremore this week with companies to say, This is why Employeessatisfaction has got to move up the rights because it is directly tied to customer satisfaction. >> So I've been talking about that for a long time, and it's so important, and I think cos they're starting to get it. And we're also seeing more tools like a I. You know, that's really going to be used to help provide the information to the agents and help them do that. Better job. >> One of things. It's always interesting when you have these annual studies to see what is actually changing over time. You know, I've got background on telecommunications, you know, we talk about Omni Channel today. We talked about, you know, unified messaging twenty years ago, we talked about a today. We talked about intelligence and data decades ago. So what's changing? What? Staying the same. Any insight that you're getting, As as we've been moving with the survey Overtime >> voices still K as in, people want to make a phone call if they need help and believe it or not, that's across all age groups that even tops out number one for Millennials, which surprised you. And I know Blake. You did a little test group at home with that? >> Yeah, I had my twenty somethings. They had some friends over. And I asked him, You know, when you have a problem and you need to call contact customer service, what do you do? It? And the first thing they do is try to do self service, you know, try to figure it out on their own. You know, Google it go to YouTube or whatever, but then, if they can't find the problem, they will pick up the phone and called a contacts and, you know, call customer service and you would think that twentysomethings wouldn't do that. But they know that if it's something important and they need to get that information right away or solve that problem right away. They pick up the phone, and they also do chat and email. But the study found that chat actually went down this year, which were kind of surprised about so the use of email went up. But these of chat went down >> Any thoughts as to why that might be going down? >> I think it's because companies haven't been providing that good experience. So even though they're offering chat, it's it's not optimized. So sometimes you know when you're doing shots, you know you're on a website. You doing chat, you can tell when the agent is talking to like ten other people at the same time. So it's it's really frustrating. So I think companies have the technology, but they're not doing it the right way. >> I mean, I know I've had Sometimes you get a chat and I'm like, I'm not talking to a person. It's a chat, Bott. Oh, is this some outsourced chat that maybe doesn't have the skill level that I need as opposed to? If I pick up the phone, I know most of the time that agent I'm going to get either can answer my question or can escalate to the person that, >> interestingly to the one that's right down near the bottom is social media and it hasn't moved for two years. So we're not saying now that could be a chicken and the egg. Is it because companies are not offering it? So therefore, I don't know. I can use it or don't people want to use it on? We had a theory cause. Social Media's had a bit of a rocky ride in the last year with data and privacy and everything else. So maybe consumers just don't trust it yet. And there are other channels, like email as you said, that we've seen increasing. >> But if customers are unhappy about something, they're going to go on. Social media >> is the first thing I do. When you were saying that it was surprising it was low, because if I at a recent experience with an S B and wasn't getting five minutes with a robot on the phone, couldn't get all I wanted was a tech to come out to my house to fix something, Then I had to have somebody call me back and verify. Have you do the exact same thing I've been through this, so I went to Twitter to escalate that. So that's how I think about that. I appreciate that, they responded, But it's I guess it's a couple of a number of interesting things that you guys have brought up today that surprised you. The X factor being lower millennials actually wanting to talk to human. That's good. But also this the fact that people aren't using social as much as maybe you would've thought, or they may be. They don't release. I can't. Or maybe it's to customers not have appropriate affected social listening programs to respond to the volume. >> So that's the chicken and egg thing Michael was talking about. A lot of companies don't offer social as a channel because they think that customers don't want to use it. The customers aren't using it because they don't realize that companies are offering it. >> So, Claire, while we have you, you've got a good perspective on this space. What's differentiating the leaders in the space from some of the laggards in this space? >> Oh, that's a good question. I think a lot of it has to do with again the Focus on the customer experience, you know? So if you're talking about the vendors, the vendors that are succeeding are the ones that really do. Look at the customer, not just the technology. So so many companies could do technology. The technology is the easy part, its doing it right. It's really making that difference and making things simple, making things unified, making it not complex for customers. Because right now things are just so complex. You have to go no to so many different places. Teo, to make things work. So the more you can make things seamless and simple. I think that's what's really separating. The winners from the losers >> will make Michael Maybe you can elaborate on, you know, delivering a integrated connected on the channel experience. But I think there's still some of maturation curve that it's on, whereby I might have an expectation as a consumer than I'm goingto go through chat or email or another channel. And then if I go through Twitter or social, I'm hoping that this conversation is connected. Where can five nine help customers across industries to really integrate and deliver Omni Channel? >> I think the first thing is the cloud because moving to the cloud enables you to move quickly is a business. And as we were saying today, the software updates all the time and it's easy. It's like your phone, you just downloading away you go. So it's It's the cloud first to get to the data, and we talked about that before, too, and growing. Our CEO calls it the dark data because no one's using it. And you need to mind that data to get the inside, because then the system will start directing the consumer based on what the intelligence is telling them, irrespective of which channel they come through on. Do you really want an experience where I've done tweeting away with a company? And they said, Well, privately email you now because we want to take it off line and then they'LL say, Well, no, now we need to call, but it's it's fluid. All the data and all the information is passed through that communication, So it's seamless for me, the consumer, and it's more rewarding for the agent because they can actually get to the core issue for the customer and resolve it. >> That's a customer there. Maybe Blair, This is a question for you. How does a customer take what's probably traditional silos of customer experiences and culturally evolved as a business to be able to deliver what Michael was talking about? I mentioned that those Silas and that kind of cultural disparity might be kind of a challenge for an organisation to pivot as quickly as they need to when customer lifetime value was on the line. >> Yeah, and it's definitely been a challenge for a lot of companies, but they know that they have to get there. So I think even though some of them might be resistant, they realised that to get the results that they need, they really do have to do that. But it's a cultural change, and you asked before about what's separating some of the winners from losers. I think that's a big part of it is being able to make that change >> player, you know, as I was getting ready for the show, there's general belief that customers are embracing of the cloud. It's no longer we're no longer in the evangelization phases. I've heard five nine, but we're in adoption. I'm curious player. When it comes to a I, though our users ready. Everybody we talk about these technologies are going to be infused with aot. There's some, you know, fear. Sometimes out there is like the robots, or they're going to take my personal data or anything like that. What do you see out there and what should we be aware of and where do we need to go? As an industry, I want to come stay. I So >> as far as consumers, they do need to be worried. You know, they're definitely issues about privacy, and you know what's going to happen with the information. But I think user shouldn't really know that there's a I involved on, and that's also debate we have, like, if you're interacting with the pot, you know, if you're doing a chat, do you know if it's a body or an agent? So some companies, you know, make it clear, you know? Hi. This is, you know, Joe the Bob, But other companies don't. So then you have to say I and I've had these experiences are youa, but no, I am a real person. Okay, prove to me your real person. So it's so it's really interesting. So some companies feel that customers are more open if they're talking to a bomb. And in certain industries, like if it's healthcare or finance, people are going to be more open if it's about because they don't want to share their personal information with a live person. But if it's a computer is like okay, I can share the information. So it were very much in early days, so we don't really I have the experience to drawn yet. So let's talk about this again next year. >> Well, Blair, Michael, thank you so much for joining student. Be on the Cube this afternoon and sharing spending some time since you have such a busy week where we appreciate your insights on the event on enterprise, collaboration and communication. And we appreciate your time. Thank you for soon. Minutemen. I'm Lisa Martin. You're watching the Cube

Published Date : Mar 19 2019

SUMMARY :

covering Enterprise Connect twenty nineteen brought to you by five nine. Welcome to the Q. Thank you. With the beer and the wine for us, So you have been coming to Enterprise Connect Well, one is going to be to the Channel partners who are selling, to be able to have a conversation on any channel at any time and have our issues So that's one thing that they really have to focus on. Alright, so Michael, you have brand and you did a very nice job bringing us the five nine mugs. They're likely to leave you and not to business anymore. and get the information that they need to get their problem solved. So there's an expectation that is going to be reported. So analytics is really the big thing, you know, looking at the the whole picture, And that's that's probably a good build to the next part of the study, which is a business decision maker. the good news is that they did great customer satisfaction very highly, So when But they had to have the information. the information to the agents and help them do that. You know, I've got background on telecommunications, you know, we talk about Omni Channel today. And I know Blake. And the first thing they do is try to do self service, you know, try to figure it out on their own. So sometimes you know when you're doing shots, you know you're I mean, I know I've had Sometimes you get a chat and I'm like, I'm not talking to a person. And there are other channels, like email as you said, that we've seen increasing. But if customers are unhappy about something, they're going to go on. a number of interesting things that you guys have brought up today that surprised you. So that's the chicken and egg thing Michael was talking about. in the space from some of the laggards in this space? So the more you can make things seamless and simple. Where can five nine help customers across industries to really integrate So it's It's the cloud first to get to the data, as they need to when customer lifetime value was on the line. Yeah, and it's definitely been a challenge for a lot of companies, but they know that they have to get there. When it comes to a I, So some companies feel that customers are more open if they're talking to a bomb. some time since you have such a busy week where we appreciate your insights on the event on enterprise,

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Jim Lundy, Aragon Research | Enterprise Connect 2019


 

>> Live, from Orlando, Florida. It's theCUBE! Covering Enterprise Connect 2019. Brought to you by Five9. >> Welcome back to Orlando at Enterprise Connect 2019, I'm Lisa Martin with Stu Miniman. It may sound like we're at a party, this is the buzz of the event, this is day one, and we have had a great day so far of talking with lots of guests. We're welcoming back to theCUBE an alumni, Jim Lundy, see applause for you, Jim, CEO of Aragon Research, welcome back to theCUBE. >> Thank you, great to be here. [Lisa] - That was cute, by the way, so I hope we get some credit for that. >> Yeah, yeah, very cute. >> So Jim, you have been coming to Enterprise Connect since before it was even branded Enterprise Connect, back when it was VoiceCon. Tell us a little bit about your observations about the evolution, not only of the events, but also of all the collaboration and communication tools that consumers now are expecting and demanding of businesses. >> So, I think my first event was called VoiceCon in '07, and then it was all about phones. There was no software here. There was no video. There was no messaging. There was certainly no AI. And there were a lot of the players were not here, they were not in business then. So, if you actually look at some of the bigger players here today, they did not exist in 2007. So you look at the advent of Cloud, that's powered a whole new generation of services and opportunities, and it's great for buyers because there's so much more choice. So, VoiceCon almost died and they rebranded it but they've had to expand their focus. There's still a lot of voice focused stuff, but as you can see it's really shifted, we think it's shifting to communications and collaboration, we think contact center, particularly Cloud, is hot. We've got through overall Tam for communication, collaboration, contact center, by 2024, about 120 billion dollars, which makes it bigger than Enterprise secured. >> Yeah, we just had a great type-in with Blair Pleasant, and said, I'm a new channel, absolutely is where it is, but voice is still the number one preferred channel, when you talk about context center, there's lots of ways you can get in touch, but when something's wrong, I want to pick up my device and talk to a human eventually, so yeah, Cloud, and AI, and everything else, but there's still people in this center of everything going on here. >> Well, I think one of the things for contact center in particular you mentioned is the power of Cloud. So you look at some of the players here like we're in the Five9 booth, they've grown because of their Cloud focus, and Cloud is a lot of what's powering everybody here. And buyers want flexibility, so I think that's one of the big things that's changed, is there's still a lot of On Premise, and hybrid Cloud, but the power and the demand for 'I want to deploy something fast, and maybe I'm not even that big of a shop,' Cloud gives me that flexibility. >> When I look at the market as a whole, there's all those arguments about it's private Cloud, public Cloud, hybrid Cloud, multi Cloud, but if we think of Cloud as an operational model, and not a place, I want speed, I want to be able to update to my latest thing, whether that's for security or the cool new feature, and if I'm not Cloud, or Cloud-like, then I probably install something and what I do now and what I do a few years from now looks pretty close to what I did when I installed it. No? Does that resonate in this phase? >> Yeah, yeah. I think there's a couple things, also there's the operational nature of do I want to be in the server update business? Some people do, because of the nature of their business, but a lot of people don't. So then I can focus on the client experience, providing better journeys, and I think that's up the game. I think there's an awful lot of competition in this market because, really because of Cloud, but On Premise or private Cloud is not a bad word, and like I said, I think the bigger play is to be able to do a combination of things and meet the needs of the customer. The only thing I would say about the show is there's a lot of feature wars at this show and needs to be maybe a little more focused on what the customer needs versus hey, my box is better than your box. >> On that front, in terms of focusing on the customer experience, we talk a lot about that, there's a lot of the messaging and branding around the shows you were just pointing out, but something that is always interesting is where does a company balance the customer experience with the agent experience, because the customer experience is directly related to the agents being in power. >> Oh, totally! Well, you got to really do both and do both well. If the agent can't do their job, then the customer is not going to have a good experience. I do think that overall, there's been a pretty good focus on the agent, because that's where it kind of all started, and if you really look at contact center, it's really a heavy-duty application. You've got to be able to do all those things to service the inbound calls or inbound messages, and you're right, there is a lot of focus on the customer, because in some cases there is so much focus on the agent, well, we took the calls even though a lot of the calls, 10% might've gone to voicemail? Sometimes? Well, we serviced it, so. Little unknown fact is that in a lot of enterprises, marketing and the contact center group never talk. Interesting opportunity. >> Yeah, Jim, it's interesting, you talked about in tech we often get to that feature battle. Battle by power point or by product stack and oh, I've got 147 features and they only have 125 features, when you look at most customers they only know how to use three of the features they've got on there. So what differentiates from a customer standpoint, how do they choose, how do they make sure that they get something that is going to help their overall customer experience, and help their products and their marketing? >> Well, a couple things. First of all, you're right, they don't care as much about 'I've got this feature, you don't', they want to know can the provider take care of me if I buy from them? Are they reputable? Do other people, are they happy with the service? We do a lot of vender evaluations, we call them Aragon research globes and we usually spend six months working on understanding where the vender is this year, and we talk to references and things like that. So I think that sometimes when you, they read a report and they get some insight, they still want to talk to somebody versus just reading a peer review on somebody's consumer website, and really get that insight, so I think that's one lens and I think the other lens is that the smarter players are doing those things where they can provide really high touch support, I'd probably say Five9's pretty good at that, because contact center is really, really complicated, you just don't turn them on sometimes, there's things you have to do to make them work, and I think overall in this space, there are some products you can buy, maybe not contact center where you can spin them up and turn them, configure phones and go, I've actually deployed some of them, and there's some that would be such a nightmare, like who in the world would ever buy this product? So, I think it really varies a gambit and again, sometimes that doesn't always come out with an online review and again, sometimes the buyer, still buyer beware, in a lot of cases, some of the things you read online are not true. >> One of the things we were chatting with a number of the Five9 executs about today is that they have a five billion recorded customer conversations, tremendous potential there to really glean actionable insights about retaining that customer, increasing their CLV, but there's also the concern of data privacy and security in sharing, when you're talking with customers that might have this massive pull of data from which they can really expand their business and become competitive, where is the security and the privacy concerns there? >> It's a good question. There's a lot of focus on GDPR in Europe, there's a lot of focus in California on that, even though there's not been talked about in California. The rest of the US is kind of behind a little bit what Europe has done, but here's the thing. They've got ways to mass sensitive data in a recording like credit card data, that's pretty standard stuff, the big thing is data residency. I want my data in a certain country, Canadians do not want their data resident in the United States, Europeans don't either. Germans don't want their data resident in Belgium, so there's a big sensitivity in Europe about that, and even in fact, Microsoft's even gotten in trouble in Germany over that last year, because they eliminated a relationship with Doy to Telecom, sometimes you can kind of go overboard on that, but however, what I would say though is, some of the big Cloud companies have done this, brought this problem onto themselves, where they have not respected data privacy, there's even a bill now on facial recognition, because of some of the things that have gone on like IBM disclosed, they're doing something, so it is still an issue, it's always going to be an issue, I do think that there needs to be more protect, but here's the question. Who owns your data? Who owns your face, or my face? I don't think that because I upload a photo that I should give my rights away. I think we're going to catch up on that, I do think for the B-to-B though, a lot of these companies, first of all, they are certified, they have Cloud certifications, they definitely do certain things relative to privacy, and so they have to pass a lot of tests that are certified by an auditor, so I think there's a lot of things that most of the B-to-B buyers are not going to have to worry about with a lot of the people here, it's more of the personal side of things, the personal Cloud, Facebook, but usually not the kind of stuff you're dealing with here. >> So, Jim, when I look at the overall contact center market, the Cloud portion of that is still relatively small, if I saw right somewhere, 10, 15%, but it's been growing at a steady clip, where are we in their adoption, is there a plateau that it will hit that, is it take a third of a market, half the market, what do you see happening? >> I would say, we're on a journey and you're right, there is still a small part, which means the large address will market, not that much different than unified communications where it's mainly On Premise, going Cloud. We've got contact center going about 24 billion, and we think a lot of that will be eventually converted to a Cloud, except for maybe the ultra, ultra large call centers, and I think just like email migration 10 years, I've covered that, 10 years ago it was all On Premise. Today it's the opposite. It's like 90-10. So I think that eventually is going to start to happen. >> It's interesting, a lot of that was Microsoft really turned the lever, Microsoft on email, and Microsoft is like, we're going sass, you are going sass if you use Office, you are going Office 365. So I'm curious, is there a lever like that from a licensing standpoint or from a vender standpoint, that would push contact center? >> If you look at the contact center market, we've got it, growth rates around 9% overall, but then you've got people like Five9 that are growing 31%, alright? So if you starting looking at that, why is a Cloud company growing that much when the overall market, well because there's demand. They want the flexibility of Cloud, they don't want to run the servers and upgrade the servers, and I think that they've learned lessons from that, and you're right, Microsoft did do that, but Google forced them to do that. So I think that, are fast growing companies like Five9 forcing some of the bigger players to go more Cloud? And I can say absolutely yes, that a lot of the bigger players are looking over their shoulders saying, and they bought Cloud contact center players so they can keep up with some of the young startups, and Five9's not young, but they would still be considered young in the relative terms of this event. >> I'm curious, Jim, when you're talking with venders and the Aragon research that you do, companies of different sizes, whether they're born in the Cloud or they're legacy companies, where does cultural transformation come into this conversation about evolving a contact center such that an agent is empowered with the right content to deliver it through the right channel, to make a decision that really positively impacts the customer? I can imagine multiple generations, multiple countries, cultural transformation is hard. >> It is a big issue, I think there's more awareness on both the culture of the agent and the culture of the buyer, and I think there's more stuff going on relative to sentiment, sentiment analysis. I do think that's a bigger issue, I think there's more time being spent on training, the better digital companies are investing tons of money in training, so I think there's more awareness relative to cultural differences, cultural nuances, and being more sensitive to maybe things that they would say sorry, can't help you with that, since they've been trained to be maybe more sensitive, they're going to be more understanding when they're actually on a call. >> So, Jim, in your research, where's the white space? Where's the real opportunity for growth and transformation, we've had some discussions here, it's early days in AI's, at AI, or is it not the technology, is it the cultural changes, that Lisa brings up, where are some of impediments and room for growth in the industry? >> So we do think that the enterprise will become more intelligent, and that the providers are going to lead that charge, where instead of you say to AI, we call it intelligent contact center, and we think that there's going to be more of a demand for automation, and that there will be more assistance that might take care of a customer's problem before it ever gets to a human. I do think that we're not going to, that's going to be something that's never going to go away, it's just that they're going to get smarter and more supportive. We have helped clients deploy chat bots for help desk internally for customer facing help desk, I think it's still early here, that people have them, but they're more rules based than AI based. AI's coming in the next two years but there's no doubt that is going to be one of the drivers, and by the way, sometimes people be like, is this the problem we were having, is this the question you have? Yes. Here's this answer, and it's the right answer, the correct answer, that's what people really want, they want the instant gratification, we all kind of grew up, we were used to that with our phones, I need the answer, and I do think that I would probably say the demand for Cloud is going to out-strip everything, so if somebody that's an On Premise provider doesn't have a Cloud option, then I would be worried about them. But I do think AI is not going to go away, we don't think it's going to be an AI or nothing, it's going to be basically intelligent digital assistance, it can answer questions intelligently and have a conversation with you, there's some tools that do that today, but most of them are very basic question and answer, they're not high-end, it can't be like Jarvis on Iron Man, where yes, yes, Mr. Spark, I will do that for you, they're not quite there yet, but the movies glamify that whole thing. Some people expect, well, why doesn't it talk back to me? >> Any last questions, Jim, are there any industries that you see is going to be early adopters to start creating and actually deploying the intelligent contact center? >> Well, let's put it this way. Every client we've talked to in survey work said we wish we had more intelligence in our contact center. I think they're a little scared that they want to make sure they do it right, but if you do it and deploy it and test it, you'd be amazed it's for some of the basic Q&A, how rockstar stuff that is, but sometimes people rush too quickly and deploy it when it's not quite ready. I think a lot of the providers here, including Five9, are going to try to do AI the right way, and not try to rush it, but I would also say this. There's an awful lot of fud about AI, and most of it's not true. >> Lisa, final, final question for Jim here, since John Ferger's not here to ask it, Five9's gone through a lot of changes here, brought in some pretty high-profile executives, any commentary on our host here? >> Look, I knew Rowan and Jonathan Rosenberg at Cisco, they had a rockstar team there, they've even, since they've joined here brought more talent in, and so, the Five9 people I knew have been blown away by the level of talent that has come in, and I think that's just going to help them continue to grow. The question is, when did they declare how big they're going to be? And that's what we're looking for them to do. >> To be continued, Jim, thanks so much for joining Stu and me on theCUBE this afternoon. >> Thank you very much. >> For Stu Miniman, I'm Lisa Martin, you're watching theCUBE. (light beat music)

Published Date : Mar 19 2019

SUMMARY :

Brought to you by Five9. of the event, this is day one, and we have had a great day [Lisa] - That was cute, by the way, so I hope we get but also of all the collaboration and communication So, if you actually look at some of the bigger players when you talk about context center, there's lots of ways of the big things that's changed, is there's still a lot When I look at the market as a whole, there's all I think the bigger play is to be able to do a combination the messaging and branding around the shows you were just on the agent, because that's where it kind of all started, of the features they've got on there. in a lot of cases, some of the things you read online of the B-to-B buyers are not going to have to worry about with So I think that eventually is going to start to happen. It's interesting, a lot of that was Microsoft really forcing some of the bigger players to go more Cloud? that really positively impacts the customer? that they would say sorry, can't help you with that, But I do think AI is not going to go away, we don't think it's I think they're a little scared that they want to make sure come in, and I think that's just going to help them Stu and me on theCUBE this afternoon. For Stu Miniman, I'm Lisa Martin, you're watching theCUBE.

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