>> Announcer: Live from Las Vegas, it's theCUBE, covering AWS re:Invent 2019. Brought to you by Amazon Web Services and Intel along with its ecosystem partners. >> Welcome back to the eighth year of AWS re:Invent. It's 2019. There's over 60,000 in attendance. Seventh year of theCUBE. Wall-to-wall coverage, covering all the angles of this broad and massively-growing ecosystem. I am Stu Miniman. My co-host is Justin Warren, and one of our Cube alumni are back on the program. Ramin Sayar, who is the president and CEO of Sumo Logic. >> Stu: Booth always at the front of the expo hall. I think anybody that's come to this show has one of the Sumo-- >> Squishies. >> Stu: Squish dolls there. I remember a number of years you actually had live sumos-- >> Again this year. >> At the event, so you know, bring us, the sixth year you've been at the show, give us a little bit of the vibe and your experience so far. >> Yeah, I mean, naturally when you've been here so many times, it's interesting to be back, not only as a practitioner who's attended this many years ago, but now as a partner of AWS, and seeing not only our own community growth in terms of Sumo Logic, but also the community in general that we're here to see. You know, it's a good mix of practitioners and business folks from DevOps to security and much, much more, and as we were talking right before the show, the vendors here are so different now then it was three years go, let alone six years ago. So, it's nice to see. >> All right, a lot of news from Amazon. Anything specific jump out from you from their side, or I know Sumo Logic has had some announcements this week. >> Yeah, I mean, like, true to Amazon, there's always a lot of announcements, and, you know, what we see is customers need time to understand and digest that. There's a lot of confusion, but, you know, selfishly speaking from the Sumo side, you know, we continue to be a strong AWS partner. We announced another set of services along with AWS at this event. We've got some new competencies for container, because that's a big aspect of what customers are doing today with microservices, and obviously we announced some new capabilities around our security intelligence capabilities, specifically for CloudTrail, because that's becoming a really important aspect of a lot of customers maturation of cloud and also operating in the cloud in this new world. >> Justin: So walk us through what customers are using CloudTrail to do, and how the Sumo Logic connection to CloudTrail actually helps them with what they're trying to do. >> Well, first and foremost, it's important to understand what Sumo does and then the context of CloudTrail and other services. You know, we started roughly a decade ago with AWS, and we built and intelligence platform on top of AWS that allows us to deal with the vast amount of unstructured data in specific use cases. So one very common use case, very applicable to the users here, is around the DevOps teams. And so, the DevOps teams are having a much more complicated and difficult time today understanding, ascertaining, where trouble, where problems reside, and how to go troubleshoot those. It's not just about a siloed monitoring tool. That's just not enough. It doesn't the analytics or intelligence. It's about understanding all the data, from CloudTrail, from EC2, and non-AWS services, so you can appropriately understand these new modern apps that are dependent on these microservices and architectures, and what's really causing the performance issue, the availability issue, and, God forbid, a security or breach issue, and that's a unique thing that Sumo provides unlike others here. >> Justin: Yeah, now I believe you've actually extended the Sumo support beyond CloudTrail and into some of the Kubernetes services that Amazon offers like AKS, and you also, I believe it's ESC FireLens support? >> Ramin: Yeah, so, and that's just a continuation of a lot of stuff we've done with respect to our analytics platform, and, you know, we introduced some things earlier this year at re:Inforce with AWS as well so, around VPC Flow Logs and the like, and this is a continuation now for CloudTrail. And really what it helps our customers and end users do is better better and more proactively be able to detect potential issues, respond to those security issues, and more importantly, automate the resolution process, and that's what's really key for our users, because they're inundated with false positives all the time whether it's on the ops side let alone the security side. So Sumo Logic is very unique back to our value prop, but providing a horizontal platform across all these different use cases. One being ops, two being cybersecurity and threat, and three being line-of-business users who are trying to understand what their own users on their digital apps are doing with their services and how to better deliver value. >> Justin: Now, automation is so important when you've got this scope and scale of cloud and the pace of innovation that's happening with all the technology that's around us here at the show, so the automation side of things I think is a little bit underappreciated this year. We're talking about transformation and we're talking about AI and ML. I think, with the automation piece, is one thing that's a little bit underestimated from this year's show. What do you think about that? >> Yeah, I mean, our philosophy all along has been, you can't automate without AI and ML, and it's proven fact that, you know, by next year the machine data growth is going to be 16 zettabytes. By 2025, it's going to be 75 zettabytes of data. Okay, while that's really impressive in terms of volume of data, the challenge is, the tsunami of data that's being generated, how to go decipher what's an important aspect and what's not an important aspect, so you first have to understand from the streaming data services, how to be able to dynamically and schema on read, be able to analyze that data, and then be able to put in context to those use cases I talked about, and then to drive automation remediation, so it's a multifaceted problem that we've been solving for nearly a decade. In a given day, we're analyzing several hundred petabytes of data, right? And we're trying to distill it down to the most important aspects for you, for your particular role and your responsibility. >> Stu: Yeah, um, we've talked a lot about transformation at this show, and one of the big challenges for customers is, they're going through that application modernization journey. I wonder if you could bring us inside some of your customers, you know, where are they having success, where are some of the bottlenecks slowing them down from moving along on this transformation journey? >> Yeah, so, it's interesting because, whether you're a cloud-native company like Sumo Logic or you're aspiring to be a cloud-native company or a cloud-first project going through migration, you have similar problems. It's now become a machine-scale problem, not a human-scale problem, back to the data growth, right? And so, some of our customers, regardless of their maturation, are really trying to understand, you know, as they embark on these digital transformations, how do they solve, what we call, the intelligence gap? And that is, because there's so much silos across the enterprise organizations today, across development, operations, IT, security, lines of business, in its context, in its completeness, it's creating more complexity for our customers. So, what Sumo tries to help solve, do, is, solve that intelligence gap in this new intelligence economy by providing an intelligence platform we call "continuous intelligence". So what do customers do? So, some of our customers use Sumo to monitor and troubleshoot their cloud workloads. So whether it's, you know, the Netflix team themselves, right, because they're born and bred in the cloud or it's Hudl, who's trying to provide, you know, analytics and intelligence for players and coaches, right, to insurance companies that are going through the migration journey to the cloud, Hartford Insurance, New York Life, to sports and media companies, Major League Baseball, with the whole cyber SOC, and what they're trying to do there on the backs of Sumo, to even trucking companies like Packard, who's trying to do driverless, autonomous cars. It doesn't matter what industry you're in, everyone is trying to do through the digital transformation or be disrupted. Everyone's trying to gain that intelligence or not just be left behind but be lapped, and so what Sumo really helps them do is provide one single intelligence platform across dev, sec, and ops, bringing these teams together to be able to collaborate much more efficiently and effectively through the true multi-tenant SaaS platform that we've optimized for 10 years on AWS. >> Justin: So we heard from Andy yesterday that one of the important ways to drive that transformational change is to actually have the top-down support for that. So you mentioned that you're able to provide that one layer across multiple different teams who traditionally haven't worked that well together, so what are you seeing with customers around, when they put in Sumo Logic, where does that transformational change come from? Are we seeing the top-down driven change? Is that were customers come from, or is it a little bit more bottom-up, were you have developers and operations and security all trying to work together, and then that bubbles up to the rest of the organization? >> Ramin: Well, it's interesting, it's both for us because a lot of times, it depends on the size of the organization, where the responsibilities reside, so naturally, in a larger enterprise where there's a lot of forces of mass because of the different siloed organizations, you have to, often times, start with the CISO, and we make sure the CISO is a transformation agent, and if they are the transformation agent, then we partner with them to really help get a handle and control on their cybersecurity and threat, and then he or she typically sponsors us into other parts of the line of business, the DevOps teams, like, for example, we've seen with Hartford Insurance, right, or that we saw with F5 Networks and many more. But then, there's a flip side of that where we actually start in, let's use another example, uh, you know, with, for example, Hearst Media, right. They actually started because they were doing a lift-and-shift to the cloud and their DevOps team, in one line of business, started with Sumo, and expanded the usage and growth. They migrated 32 applications over to AWS, and then suddenly the security teams got wind of it and then we went top-down. Great example of starting, you know, bottom-up in the case of Hearst or top-down in the case of other examples. So, the trick here is, as we look at embarking upon these journeys with our customers, we try to figure out which technology partners are they using. It's not only in the cloud provider, but it's also which traditional on-premise tools versus potentially cloud-native services and SaaS applications they're adopting. Second is, which sort of organizational models are they adopting? So, a lot of people talk about DevOps. They don't practice DevOps, and then you can understand that very quickly by asking them, "What tools are you using?" "Are you using GitHub, Jenkins, Artifactory?" "Are you using all these other tools, "and how are you actually getting visibility "into your pipeline, and is that actually speeding "the delivery of services and digital applications, "yes or no?" It's a very binary answer, and if they can't answer that, you know they're aspiring to be. So therefore, it's a consultative sale for us in that mode. If they're already embarking upon that, however, then we use a different approach, where we're trying to understand how they're challenged, what they're challenged with, and show other customers, and then it's really more of a partnership. Does that makes sense? >> Justin: Yeah, makes perfect sense to me. >> So, one of the debates we had coming into this show is, a lot of discussion at multicloud around the industry. Of course, Amazon doesn't talk specifically about multicloud all that well. If you look historically, attempts to manage lots of different environments under a single pane of glass, we always say, "pane is spelled P-I-A-N", when you try to do that. There's been great success. If you look at VMware in the data center, VMware didn't cover the entire environment, but vCenter was the center of your, you know, admin's world, and you would edge cases to manage some of the other environments here. Feels that AWS is extending their footprint with thing like Outposts and the environments, but there are lots of things that won't be on Amazon, whether it be a second cloud provider, my legacy data center pieces, or anything else there. Sounds like you touch many of the pieces, so I'm curious if you, just, weigh in on what you hear from customers, how they get their arms around the heterogeneous mess that IT traditionally is, and what we need to do as an industry to make things better. >> You know, for a long time, many companies have been bi-modal, and now they're tri-modal, right, meaning that, you know, they have their traditional and their new aspects of IT. Now they're tri-modal in the sense of, now they have a third leg of that complexity in stool, which is public cloud, and so, it's a reality regardless of Amazon or GCP or Azure, that customers want flexibility and choice, and if fact, we see that with our own data. Every year, as you guys well know, we put out an intelligence report that actually shows year-over-year, the adoption of not only various technologies, but adoption of technologies used across one cloud provider versus multicloud providers, and earlier this year in September when we put the new release of the report out, we saw that year-over-year, there was more than 2x growth in the user of Kubernetes in production, and it was almost three times growth year-over-year in use of Kubernetes across multiple cloud providers. That tells you something. That tells you that they don't want lock-in. That tells you that they also want choice. That tells you that they're trying to abstract away from the IaaS layer, infrastructure-as-a-service layer, so they have portability, so to speak, across different types of providers for the different types of workload needs as well as the data sovereignty needs they have to constantly manage because of regulatory requirements, compliance requirements and the like. And so, this is actually it benefits someone like Sumo to provide that agnostic platform to customers so they can have the choice, but also most importantly, the value, and this is something that we announced also at this event where we introduced editions to our Cloud Flex licensing model that allows you to not only address multi-tiers of data, but also allows you to have choice of where you run those workloads and have choice for different types of data for different types of use cases at different cost models. So again, delivering on that need for customers to have flexibility and choice, as well as, you know, the promise of options to move workloads from provider to provider without having to worry about the headache of compliance and audit and security requirements, 'cause that's what Sumo uniquely does versus point tools. >> Well, Ramin, I think that's a perfect point to end on. Thank you so much for joining us again. >> Thanks for having me. >> Stu: And looking forward to catching up with Sumo in the future. >> Great to be here. >> All right, we're at the midway point of three days, wall-to-wall coverage here in Las Vegas. AWS re:Invent 2019. He's Justin Warren, I'm Stu Miniman, and you're watching theCUBE. (upbeat music)

>> Live from Barcelona, Spain, it's theCUBE. Covering KubeCon CloudNativeCon Euope 2019. Brought to you by Red Hat, the Cloud Native Computing foundation and eco-system partners. >> Welcome back to the Fira here in Barcelona, Spain. This is theCUBE's coverage of KubeCon CloudNativeCon 2019. I'm Stu Miniman, my co-host for two days of coverage is Corey Quinn, and we're excited to have on the program a first time guest, but a company that we've known for quite a while, Daniel Lopez Ridruejo, who's the CEO and co-founder of Bitnami. Just announced recently that Bitnami is being acquired by VMware. Daniel, thanks so much for joining us and congratulations to you and the team on the 'exit' as it were. >> Thank you very much, gracias. It's an honor to be here. >> Yeah so we had Erica Brescia who's the co-founder of yours on theCUBE seven years ago. Back then I was trying to figure out exactly what Bitnami was and where it fit in this whole world. Maybe you can just bring us up to speed for those that maybe don't know, and there's all these people in the enterprise space that might not know your community that the dev space knows real well, as to bring us back the who and the why of Bitnami >> Yeah Erica is my co-founder and we have been building this together over the years. It has been quite a fair ride and, we started Bitnami as an offshoot of our previous company called Bedrock in which we made software easy to install. And then we realized that a lot of what people wanted to make easy to install on Linux was Open Source software, so we started working with companies like MySQL and SugarCRM, Splunk really early on when they were only four or five people, and over time we decided to do the same thing as an Open Source project for all those other tools and projects that didn't have a way to make them easy to install. We started as Bitnami.org, we wanted to emphasize that it was an Open Source project, was never going to be a company, and it didn't turn out that way. >> All right so, we got a lot of things to cover, but help us connect the dots as to those early you know, dot org, it wasn't a company, to a company having the dev space to, we're starting down the path towards the enterprise, which seemed to be a natural fit as to what happened today. >> Yeah so going back to your original question of why we wanted to make, was always being driven. There is all this marvelous Open Source software out there that is super difficult to use for a great majority of people, and we just wanted to lower the barrier to make it easy to use, and that's what got it started. We never expected the success. It turns out we went from a hundred, to a thousand, to ten thousand to hundreds of thousands of downloads, and you know, we're super popular with developers. We have literally millions of developers using Bitnami, and as part of that evolution, we started working with the cloud providers. We drive a significant percentage of usage for Amazon, for Google, for Microsoft, that's what makes it valuable to those cloud vendors, and as the next stage of the company, we wanted to go directly to the enterprises in which we already have a lot of developers in those same enterprises, but when you go move to production, you know that it's a lot of red tape, a lot of gates that you have to go about compliance and security, and that's where we're taking the company to. >> Nine, ten years ago I stumbled over you, over your company or I guess project at that time, and it was the second best way I ever found to run WordPress. The first of course is, don't run WordPress. I'm very serious. Don't run WordPress. And I'm curious now, with the acquisition of Bitnami, what is the longer-term vision for how this fits into a more cloud-native landscape. Is it continuing to just be the, well not just but, is it continuing to be the application you get from a catalog and it's up and running, is their a containerized story, is there something else I'm not seeing? >> No, that's the core of Bitnami, and that will continue to do that. What has evolved over time is that initially you could download an installer and run it on your Mac. And then we were one of the first early adapters of AWS, so we created all these AMIs and when, you know, people were thinking that we were crazy, that Amazon was a company that sold books, but you know, what were we doing? We kind of saw where it was going early on. And then as Kubernetes came along, we were really, really early there as well, and we were one of the early partners of these around Helm. We provided a lot of the Helm charts. Right now we may have dabbled a little bit on Serverless, So whatever comes next, we will be there and our goal continues to be the same thing, which is to make awesome software available to everyone. So independently of the underlying platform, that's where we're focusing, so, the core mission is not changing, we're just omitting that, and going after the enterprise, more red hat enterprise Linux, you know, more OpenShift, more multi tier, high availabilty, more production features. >> All right so, you talk about all those pieces, and you talk about linux and everything there. I want you help connect, how does that tie into VMware and what you see them doing today because, sure Linux has been something that could live on a hypervisor for a long time, but in many ways there's been struggles in competition between VMware and them and the Linux community in the past, but, you know, we're starting to see some of that change and maybe this helps accelerate some of that change. >> Yeah I think there is a couple of companies, Microsoft and VMware, that were completely different companies than five years ago and probably the decision would have been different for us like five years ago versus what the company is today and where they're going. For us VMware is, the holy grail of acquisition is 2 plus 2 equals five, and that's hardly the, you know, there's a lot of acquisitions that don't go that way. For us it was a very thought out decision and it was, I think it was clear for us in the sense that we have a very big footprint with developers, they own enterprise IT, we wanted to go enterprise, they wanted to go into developers, they understand Open Source, they understand distributed teams, yeah. >> Maybe, I'd love to hear your insight as to that developer community, because when I walk around the show floor, you know, there was that struggle between the enterprise and the developers, and now, the storage world, we need to get CI/CD and all these things and they're like "uh, we don't know how to get there" . And over the last few years, it seems there's been a blurring of the lines, and more enterprise is embracing it, Open Source is a big piece of that, so is it, as you said, five years ago this wouldn't have happened, but now it feels like we're ready for that next step of the curve. >> Correct. And all of that is because of this standardization, that Kubernetes is allowing, you can standardize business practices, and your seeing a consolidation, the CI/CD wall. And it's like, things that used to be very exotic now is business as usual. And it's a parallel, you know, I started using Linux in '93, when there was not even a concept of a Linux distribution, you have to do all these things just to get a prompt, but over time people have standardized, you know I remember there were like, 50 or 60 Linux distributions; StagWare, SLS. And eventually, everybody converged on Red Hat enterprise Linux. I think something similar is going to happen, we're just midway there, in which you will not have KubeCon because Kubernetes will be something transparent that is boring. So, we're not there yet, but at some point Kubernetes will be boring and there will be layers on top of that where all the action is. Or will be. >> From my perspective, coming from a small startup background, it seemed to me that VMware was always one of those stodgy, boring companies I didn't have much time for and lately there've been a series of high profile acquisitions, Heptio, Wavefront, CloudFront and now Bitnami, and it's really changing, almost without me noticing, my entire perception of their place in the modern evolving cloud ecosystem. >> I think so, and that's one of the things that attracted us and I talked to Victoria about it, get to spend a bit of time with the CEO, with the people at the high level. For us it was very important. But again, one thing we haven't mentioned is that, for the most part we have been bootstrapped. We have been profitable, we only took a little money from Ycombinator when we were already profitable. So we have choices. Sometimes our BC funded peers don't have that choice, so it was a very meditated decision, and for me for these kind of acquisitions, when a much bigger company joins forces with a smaller company, the strategies need to be aligned. And to me, VMware realized that the world, a few years ago, that the world is going to be moved to cloud, the world is going to go towards Kubernetes and containers. And the acquisition of Heptio, the acquisition of CloudHealth, told us that they're serious about that and that we can fit right in and take advantage of that transformation they are going. And so far it's working really, really, really well and that's part of what made us decide to go in this direction. >> Yeah Daniel, what can you tell us about things, once this actually does close, what will that mean for the brand? What about relationships with, you mentioned Heptio? But not only Heptio, Pivotal obvously is a big player in this space. How does all of that line up? >> With Heptio and other units like the marketplace's other groups, we were already working with them before the acquisition, with Heptio, with ksonnet and a bunch of other initiatives. We're just going to double down on that, and they want to keep Bitnami, they want to keep the brand, they want to keep the team. If anything we're going to get more resources, and again, that was the fact that they didn't want to touch something that is working. We have been partners for, I think, seven or eight years. We have gotten to know each other over that time and built that trust that is needed. In a way nothing is going to change. We're going to have the same team doing the same things, we're just going to have more access to their userbase. Which is what we're going to do. We started down this path because we were raising money to build an enterprise sales force, and at some point we decided, okay, this doesn't make sense. We're going to give away all this chunk of the company to get access to the enterprise, or to build a sales force to get access to the enterprise, when we can be part of VMware and get that for free. >> You've mentioned a fair bit about what's going to change as far as you getting exposure to new customers, effectively broadening into additional markets. What does this mean for your existing customers who are, in some cases, whenever you're a customer of a small-ish company, and there's an acquisition, it sometimes is natural to be a little concerned of, do I need to find a new vendor? Do I need to find a new provider? And frankly, there's nothing else like you that I've ever seen on the market. >> No, that's a really good question. For us, what is a little bit unique is we have millions of users, but we only have a handful of customers. So our customers are AWS, Google, Microsoft, Oracle. So it was very important; VMware is already a vendor to all of these; and so far everybody is going to stay and we're just going to continue and deepen the relationship. And that's one of the things that made this attractive. So for customers, nothing is going to change. And we're just going to continue to deepen those relationships. And again, that was important. Had we gone through some of the other options there would have been a lot of very outward conversations to have and that is not the case. >> Yeah Daniel, how about the developer community itself. It's just had millions of downloads out there. We understand how some of the reaction can be. >> Yeah, everybody is like, is VMware going to be the evil company that's going to touch that? And I think so far the feedback has been extremely positive, including even Hacker News, right, which is shocking. >> And those people don't like anything. >> I've been high Hacker News since the very beginning and it can be harsh. So it was something I was monitoring how people. And so far it has been very positive and that's only not a testimony how much people like Bitnami but also again, VMware acquire Heptio and everything's great. We talk to a lot of the people at Heptio, you know, hey how are things going? How has it been? And everybody loved it there, so for us it was something that gave us a lot of reassurance that all these other companies with a lot of Open Source DNA were being successful there and gave us reassurance. Time will tell. We'll see one year from now where we are, but so far everybody that we have talked to, all the conversations have been great. >> So Daniel you have a very interesting viewpoint on this whole ecosystem, we work with all the cloud providers. Any commentary you'd give of, you talk about that midway point of maturity? Where do you see things today, where do you see them going? What do we need to fix as an industry? >> Well it's very difficult to predict where things are going I just think that at this point it's very safe to say that it's going to be a multi-cloud war. That was not like three, four years ago. It seemed like it could be a repeat of the '90s in which Microsoft own ninety-something percent of the market share. And there was a lot of things that didn't make sense. Right now at least Amazon, plus a bunch of other clouds, are viable, and if anything they are growing. So a lot of companies like HashiCorp, like VMware. Companies that support this multi-cloud environment, not all of them, but all of them are very well positioned to thrive because it's not going to change any time soon. The other thing I think that is safe to assume is, we are going to have more artifacts than ever, so companies like Artifactory, I think they will do well. As any companies have to do to do with security. We're going to have more security issues, not less. But in the long term that's as much as I can predict. >> All right, well, Daniel, thank you so much. Congratulations again, and we look forward to seeing you at VMworld. Where we'll have theCUBE there. It'll actually be our tenth year being at Vmworld. >> Awesome >> So we're excited and always happy to talk to, especially the startups some great news here. For Corey Quinn, I'm Stu Miniman, thanks as always for watching theCUBE.